WO2019052460A1 - 信息推送方法、存储介质、终端设备及服务器 - Google Patents

信息推送方法、存储介质、终端设备及服务器 Download PDF

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Publication number
WO2019052460A1
WO2019052460A1 PCT/CN2018/105190 CN2018105190W WO2019052460A1 WO 2019052460 A1 WO2019052460 A1 WO 2019052460A1 CN 2018105190 W CN2018105190 W CN 2018105190W WO 2019052460 A1 WO2019052460 A1 WO 2019052460A1
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WO
WIPO (PCT)
Prior art keywords
information
push
server
image
client
Prior art date
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PCT/CN2018/105190
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English (en)
French (fr)
Inventor
左洪涛
Original Assignee
腾讯科技（深圳）有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 腾讯科技（深圳）有限公司 filed Critical 腾讯科技（深圳）有限公司
Priority to JP2020535289A priority Critical patent/JP6990772B2/ja
Priority to KR1020207008273A priority patent/KR102287777B1/ko
Publication of WO2019052460A1 publication Critical patent/WO2019052460A1/zh
Priority to US16/800,202 priority patent/US11140315B2/en

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N23/00—Cameras or camera modules comprising electronic image sensors; Control thereof
    • H04N23/80—Camera processing pipelines; Components thereof
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/18—Closed-circuit television [CCTV] systems, i.e. systems in which the video signal is not broadcast
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0484—Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0487—Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser
    • G06F3/0488—Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser using a touch-screen or digitiser, e.g. input of commands through traced gestures
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/75—Indicating network or usage conditions on the user display
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N23/00—Cameras or camera modules comprising electronic image sensors; Control thereof
    • H04N23/60—Control of cameras or camera modules
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N23/00—Cameras or camera modules comprising electronic image sensors; Control thereof
    • H04N23/60—Control of cameras or camera modules
    • H04N23/61—Control of cameras or camera modules based on recognised objects
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N23/00—Cameras or camera modules comprising electronic image sensors; Control thereof
    • H04N23/60—Control of cameras or camera modules
    • H04N23/62—Control of parameters via user interfaces
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N23/00—Cameras or camera modules comprising electronic image sensors; Control thereof
    • H04N23/60—Control of cameras or camera modules
    • H04N23/64—Computer-aided capture of images, e.g. transfer from script file into camera, check of taken image quality, advice or proposal for image composition or decision on when to take image
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N23/00—Cameras or camera modules comprising electronic image sensors; Control thereof
    • H04N23/60—Control of cameras or camera modules
    • H04N23/66—Remote control of cameras or camera parts, e.g. by remote control devices
    • H04N23/661—Transmitting camera control signals through networks, e.g. control via the Internet

Definitions

  • the present application relates to the field of communications technologies, and in particular, to an information push method, a storage medium, a terminal device, and a server.
  • the embodiment of the present application provides an information push method, a terminal, a server, and a storage medium, which can provide a flexible interaction mechanism in the information push process, thereby improving the interaction between the information push process and the user and improving the push effect of the push information.
  • the embodiment of the present application provides an information pushing method, which is performed by a terminal device, and the method includes:
  • the camera in the terminal where the client is located is started, wherein the interaction interface is displayed on an upper layer of the information display interface, and the information display interface is used to display the push information;
  • the information pushing method provided by the embodiment of the present application firstly starts the camera in the terminal where the client is located when the preset area of the interaction interface is touched, and then sends the image collected by the camera to the server, and then obtains the server.
  • the returned processing instruction finally processes at least one of the interactive interface and the information display interface according to the processing instruction.
  • the information push method of the present embodiment enables a flexible interaction mechanism to be provided when pushing information.
  • the information push method deepens the user's perception of the push information through interaction with the user, enriches the diversity of the information push form, and improves the push effect and value of the push information.
  • the embodiment of the present application further provides an information pushing method, which is executed by a server, and the method includes:
  • the information pushing method provided in this embodiment first acquires an image sent by the information push client, and then pushes the type of the push information currently displayed by the client according to the information, parses the image, acquires target data included in the image, and then according to the target data. , generate processing instructions, and finally return processing instructions to the information push client. Therefore, the information pushing method of the embodiment realizes that when the information is pushed, the processing instruction can be provided like the terminal device, so that the terminal device can display the interface for interacting with the user according to the processing instruction. .
  • the embodiment of the present application further provides a terminal device, including: a memory, a processor, a camera, and a computer program stored on the memory and executed by the processor, so that the processor executes the information pushing method according to the present application.
  • the embodiment of the present application further provides a server, including: a memory, a processor, and a computer program stored on the memory and executed by the processor, to enable the processor to execute the information pushing method according to the present application.
  • the embodiment of the present application further provides a non-volatile storage medium storing computer-executable instructions that, when executed by a terminal device, cause the terminal device to perform an information push method according to the present application.
  • the embodiment of the present application further provides a non-volatile storage medium storing computer-executable instructions that, when executed by a server, cause the server to execute the information pushing method according to the present application.
  • FIG. 1A is a system architecture diagram of an information push method application, according to an exemplary embodiment
  • FIG. 1B is a schematic flowchart diagram of an information pushing method according to an exemplary embodiment
  • 1C is a diagram showing an example of display of an information display interface and an interaction interface, according to an exemplary embodiment
  • FIG. 2 is a schematic flowchart diagram of an information pushing method according to another exemplary embodiment
  • FIG. 3 is a schematic flowchart diagram of an information pushing method according to another exemplary embodiment
  • FIG. 4A is a signaling interaction diagram of an information pushing method according to an exemplary embodiment
  • FIG. 4B is a diagram showing an example of display of an information display interface and an interaction interface according to another exemplary embodiment
  • FIG. 4C is an application scenario diagram of an information pushing method according to an exemplary embodiment
  • FIG. 5 is a structural block diagram of an information pushing apparatus according to an exemplary embodiment
  • FIG. 6 is a structural block diagram of an information pushing apparatus according to another exemplary embodiment
  • FIG. 7 is a structural block diagram of an information pushing apparatus according to another exemplary embodiment.
  • FIG. 8 is a structural block diagram of an information pushing apparatus according to another exemplary embodiment.
  • FIG. 9 is a block diagram of a computing device 900 in accordance with some embodiments of the present application.
  • the embodiments of the present application provide an information push method for the existing information push mode, the effect of information push is poor, the user's perception of push information is low, and the value of information push is low.
  • the information pushing method provided by the embodiment of the present application can be performed by the system as shown in FIG. 1A.
  • the system includes a terminal device 120 and a server 110.
  • the terminal device 120 can communicate with the server 110 through a network (not shown in FIG. 1A).
  • the network can be various communication networks such as a local area network or a wide area network.
  • the terminal device can be, for example, a smart device such as a desktop computer, a tablet computer, a notebook computer, or a mobile phone.
  • the terminal device 120 can include an information push client 121.
  • the information push client 121 can be a browser, a video play client, a short video client, an instant messaging client, a social client, and the like, which can present push information.
  • Server 110 can be a server node or a server cluster containing multiple server nodes.
  • the system pushes the interaction between the client 121 and the server 110 through the information, thereby providing a flexible interaction mechanism, thereby improving the interaction between the information push process and the user.
  • the information pushing method in the embodiment of the present application deepens the user's cognition of the push information, enriches the diversity of the information push form, and improves the push effect and value of the push information.
  • the information push client 121 determines that the preset area in the interaction interface is touched, the camera in the terminal device 120 is activated, and then the image collected by the camera is sent to the server 110.
  • the server 110 obtains the image sent by the information pushing client 121, the server may analyze the type of the push information currently displayed by the client 121 according to the information, and parse the image to acquire the target data included in the image, and generate and process according to the target data.
  • the instruction then returns a processing instruction to the information push client 121.
  • the information push client 121 obtains the processing instruction returned by the server 110, at least one interface of the interaction interface and the information display interface may be processed according to the processing instruction.
  • the embodiment of the present application provides a flexible interaction mechanism when pushing information.
  • the interaction between the user and the user deepens the user's cognition of the push information, enriches the diversity of the information push form, and improves the push effect and value of the push information.
  • the information pushing method provided by the embodiment of the present application is specifically described by taking the information pushing client 121 side as an example.
  • FIG. 1B is a schematic flowchart diagram of an information pushing method according to an exemplary embodiment.
  • the information pushing method is performed by the terminal device 120.
  • the terminal device may include an information push client 121.
  • the information push method can be executed by the information push client 121 in the terminal device 120.
  • Step 101 If the preset area in the interaction interface is touched, start the camera in the terminal device. In other words, in step 101, the camera in the terminal device 120 is activated in response to a touch operation on a preset area in the interactive interface.
  • the interactive interface is displayed on an upper layer of the information display interface, and the information display interface is used to display push information.
  • the push information may be, for example, information such as advertisements, news, and the like.
  • the push information is a video advertisement played in the information display interface of the terminal device 120.
  • the preset area may be an area of any size, any shape, or any position in the interactive interface.
  • the touch operation may be a click, long press, or slide operation performed by the user in a preset area, and is not limited herein.
  • the camera in the terminal device 120 may be a built-in camera or an external camera of the terminal device 120.
  • a front camera or a rear camera, etc. are not limited herein.
  • the information push client 121 determines that the preset area in the interaction interface is touched, the camera in the terminal device 120 can be directly activated.
  • the information push client 121 may also define, by the user, whether the information push client 121 has the right to turn on the camera in the terminal device 120 when the information push client 121 is installed or used for the first time, thereby When the push client has the permission, if it is determined that the preset area in the interactive interface is touched, the camera in the terminal where the client is located is started.
  • the information push client 121 may also display to the user whether to confirm the opening of the camera in the terminal device 120 when the preset area in the interaction interface is touched, so that after the user confirms, the terminal is activated. The camera in device 120.
  • the push information displayed in the information display interface may be sent by the server 110, that is, before the step 101, the method may further include:
  • the target display mode of the interactive interface is determined; the push information is displayed on the information display interface, and the interactive interface is displayed on the upper layer of the information display interface according to the target display mode.
  • the type of push information may be text and images.
  • the image may include, for example, a human face, an image outline, and the like.
  • the target display manner may include a display position, a display size, a transparency, and the like of the interactive interface.
  • the information pushing method may further: display prompt information in the interactive interface, and the prompt information may include, for example, a shooting operation that needs to be performed and an effect after the shooting operation is completed.
  • the prompt information may include, for example, a shooting operation that needs to be performed and an effect after the shooting operation is completed.
  • "shoot XXX envelope" skip advertisement can be displayed.
  • the interactive interface can display "Pick a 'Dior envelope' to skip the current ad.”
  • the interactive interface may display information such as "The KFC logo has the opportunity to obtain a voucher".
  • the shooting operation prompted by the prompt information is a Dior envelope
  • the effect of completing the shooting operation is to skip the current advertisement (ie, turn off the current push information).
  • the shooting operation prompted by the prompt message is a KFC logo
  • the effect after the completion of the shooting operation is "there is a chance to obtain a voucher.”
  • the interactive interface can be displayed as opaque, translucent or transparent.
  • the information push client 121 may preset the display priority of the interaction interface and the information display interface, thereby displaying the interaction interface on the upper layer of the information display interface to implement interaction with the user during the push information process.
  • the correspondence between the type of the push information and the target display mode of the interactive interface may be set in advance, so that after the push command sent by the server 110 is obtained, the information push client 121 may be configured according to the type of the push information and the preset correspondence.
  • the relationship determines the target display mode of the interactive interface, and then displays the push information on the information display interface, and displays the interactive interface in the target display mode on the upper layer of the display interface.
  • the target display mode of the interaction interface may be determined according to the type of the push information included in the push instruction, so that the interaction interface is displayed on the upper layer of the information display interface in the form shown in FIG. 1C. .
  • Step 102 Send the image collected by the camera to the server 110.
  • Step 103 Acquire a processing instruction returned by the server 110.
  • Step 104 Process at least one of the interaction interface and the information display interface according to the processing instruction.
  • the user can collect the corresponding image through the camera according to the information displayed in the interaction interface.
  • the information push client 121 can send the real-time collected image to the server 110, so that the server 110 parses the image according to the type of the push information, acquires the target data contained in the image, and generates a processing instruction according to the target data, and The processing instruction is returned to the information push client 121.
  • the information push client 121 obtains the processing instruction returned by the server 110, at least one of the interaction interface and the information display interface may be processed according to the processing instruction.
  • the interaction interface and the information display interface may be processed in the following manner, that is, the step 104 may include:
  • the interactive interface and the information display interface are closed.
  • the processing instruction returned by the server 110 may be a processing instruction for the interactive interface, such as displaying a lottery screen, a star interactive screen, a message indicating that the operation is successful, etc., and after obtaining the processing instruction returned by the server, the processing may be performed according to the processing. Instructions to update the interactive interface. For example, step 104 may display a message indicating that the operation was successful in the interactive interface.
  • the processing instruction may be an instruction for the interactive interface and the information display interface. For example, if the advertisement is skipped, the processing interface returned by the server may be closed, and the interactive interface and the information display interface may be closed.
  • the information pushing method provided by the embodiment of the present application firstly starts the camera in the terminal where the client is located when the preset area of the interaction interface is touched, and then sends the image collected by the camera to the server, and then obtains the processing returned by the server.
  • the instruction finally processes at least one of the interactive interface and the information display interface according to the processing instruction.
  • the camera in the terminal where the client is located can be started to collect an image, and the collected image is sent to the server, and the processing instruction returned by the server is obtained. After that, at least one of the interaction interface and the information display interface can be processed according to the processing instruction.
  • the processing command returned by the server may not be received.
  • FIG. 2 is a schematic flowchart diagram of an information pushing method according to another exemplary embodiment.
  • the information pushing method is performed by the information pushing client 121 in the terminal device 120, and may include the following steps:
  • Step 201 Receive a push command sent by the server 110, where the push command includes a type corresponding to the push information and the push information.
  • Step 202 Determine a target display manner of the interaction interface according to the type of the push information.
  • Step 203 Display the push information on the information display interface, and display the interactive interface on the upper layer of the information display interface according to the target display mode.
  • Step 204 If the preset area in the interaction interface is touched, the camera in the terminal device 120 is activated.
  • the interactive interface is displayed on the upper layer of the information display interface, and the information display interface is used to display the push information.
  • Step 205 Send the image collected by the camera to the server 110.
  • step 206 it is determined whether the processing instruction returned by the server is received. If yes, step 207 is performed; otherwise, step 208 is performed.
  • Step 207 Process at least one of the interaction interface and the information display interface according to the processing instruction.
  • Step 208 Repeat to send the image collected by the camera in real time to the server at a preset time interval until the processing instruction returned by the server is received.
  • the preset time interval can be determined as needed. For example, it may be set to a fixed value in advance, or may be set according to the network environment in which the client 121 and the server 110 are located, the type of the information push client, and the like, which are not limited herein.
  • the image may be repeatedly sent to the server at a preset time interval until the server returns a processing instruction, thereby At least one of the interactive interface and the information display interface is processed according to the processing instruction. In this way, the success rate of sending images to the server is improved.
  • the information push client 121 may send the image captured by the camera in real time to the server 110, the failure message or the operation timeout message returned by the server 110 may be received, and the information push client may display the operation failure in the interaction interface. Or operation timeout information to prompt the user for an operation failure or an operation timeout.
  • the information push client 121 can receive a message returned by the server 110 indicating that the operation failed.
  • the information push client 121 can also perform the step of displaying a message indicating that the operation failed in the interactive interface.
  • the information push client 121 can receive a message indicating that the server 110 has timed out.
  • the information push client 121 can also perform the step of displaying a message indicating a server operation timeout in the interactive interface.
  • the image captured by the camera may be processed and then sent to the server, that is, step 205.
  • the server that is, step 205.
  • it could also include:
  • the image captured by the camera is subjected to encoding compression processing.
  • lossless data compression methods such as run length coding and entropy coding may be used, or lossy data compression methods such as transform coding, fractal compression, and chroma sampling may be used to encode and compress the image captured by the camera. limit.
  • the image captured by the camera is generally YUV data.
  • the YUV data can be converted into RGB data, and the resolution is processed during the conversion process to reduce the bandwidth cost of the network transmission.
  • the information pushing method provided by the embodiment of the present application receives the push instruction sent by the server 110, and displays the push information in the push instruction on the information display interface, and displays the interactive interface after the target display mode determined according to the type of the push information. If it is determined that the preset area in the interaction interface is touched, the camera in the terminal device 120 may be activated, and then the image collected by the camera is sent to the server 110. If the processing instruction returned by the server 110 is received, according to the processing instruction, At least one of the interaction interface and the information display interface is processed. If the processing instruction returned by the server 110 is not received, the image acquired by the camera in real time is repeatedly sent to the server 110 at a preset time interval. Therefore, the information pushing method of the present application realizes the user's understanding of the push information through the interaction with the user when pushing the information, enriches the diversity of the information push form, and improves the push effect and value of the push information. .
  • the information pushing method provided by the embodiment of the present application is specifically described below by taking the server side as an example.
  • FIG. 3 is a schematic flowchart diagram of an information pushing method according to another exemplary embodiment.
  • the information pushing method is performed by the server 110 and may include the following steps:
  • Step 301 Acquire an image that the information is sent to the client 121.
  • the information pushing method provided by the embodiment of the present application can be performed by the information pushing apparatus provided by the embodiment of the present application, and the apparatus can be configured in the server 110 to implement information pushing.
  • the camera in the terminal where the client is located may be started to collect an image through the camera, and the collected image is sent to the server 110.
  • the server 110 can obtain the information to push the image sent by the client.
  • Step 302 According to the type of the push information currently displayed by the information pushing client 121, the image is parsed, and the target data included in the image is acquired. In other words, step 302 can parse the image according to the type of push information to obtain the target data from the image.
  • the push information may be, for example, advertisements, news, and the like.
  • the type of push information which can include text and images.
  • the image may include, for example, a human face, an image outline, and the like.
  • the push information currently displayed by the push information client may be the push information sent by the server 110 to the push information client 121, that is, before step 301, the method may further include:
  • the push command is sent to the information push client 121, and the push command includes the type of push information and push information.
  • the type corresponding to the push information may be determined in advance according to the content of the push information, so that the push command including the type of the push information and the push information is sent to the information push client 121, so that the information push client displays the push information. And interactive interface.
  • the type of the push information may be determined according to the proportion of each type of content in the content of the push information.
  • the type of the push information may be set in advance, and the type corresponding to the content having the largest proportion is the type corresponding to the push information. For example, if the push information includes 30% of text, 60% of the face, and 10% of other content, the type corresponding to the push information may be determined as a face, and the push information and the corresponding face type are sent to the information push client. In order to enable the information push client to display push information and interactive interface.
  • the type of the push information may be determined according to the importance level of each type of content in the content of the push information.
  • the type of the push information may be set in advance, and the type corresponding to the most critical content is the type corresponding to the push information.
  • the push information includes 30% of text, 60% of faces, and 10% of other content, and if the text is the most critical, it can be determined that the type corresponding to the push information is text, thereby sending the push information and the corresponding text type to The information is pushed to the client so that the information push client displays the push information and the interactive interface.
  • the type of push information may also be specified by the push information provider.
  • the push information currently displayed by the information push client 121 is the push information included in the push command sent by the server 110 to the information push client 121
  • the information pushes the type of push information currently displayed by the client. Can be determined directly according to the push command.
  • the push information client 121 transmits the image acquired by the camera to the server 110
  • the push information currently displayed may be simultaneously transmitted, so that the server 110 may determine the type of the push information after acquiring the push information.
  • the server 110 before the server 110 sends the push command to the information push client 121, the correspondence between the identifier of the push information client 121 and the push command may be set in advance, so that the push information client 121 may send its identifier to the server 110 to enable the server. 110 determines the type of push information currently displayed by the information push client, and parses the image according to the type of the push information to obtain target data in the image.
  • step 302 can be implemented in the following manner:
  • the image is parsed to obtain target data corresponding to the target type.
  • the information received by the server 110 pushes the image sent by the client 121, which may include a large amount of data.
  • the target type of the data to be acquired may be determined according to the type of the push information, so that after the image is parsed, the image may be quickly obtained according to the target type.
  • Target data may be quickly obtained according to the target type.
  • the server 110 obtains the image sent by the client 121, and determines the target type of the data to be acquired as the text according to the type of the push information, thereby obtaining the image from the acquired image. Extract text information. If the type of the push information is a face, the server 110 obtains the image sent by the client 121, and determines the target type of the data to be acquired as a face according to the type of the push information, thereby extracting the face information from the acquired image. .
  • Step 303 Generate a processing instruction according to the target data.
  • the server 110 may parse the push information in advance to determine the reference data corresponding to the push information, so after acquiring the target data included in the image, the processing instruction may be generated according to the target data and the reference data.
  • the method may further include:
  • the push information is parsed to determine the reference data corresponding to the push information.
  • step 303 can include:
  • a processing instruction is generated according to the degree of matching of the target data and the reference data.
  • the processing instruction is used to instruct the information push client to process at least one of the interaction interface and the information display interface.
  • the reference data corresponding to the push information may be determined according to the key degree of the data in the push information, the expectation of the push information provider, and the like. Therefore, after the image is parsed and the target data included in the image is acquired, the target data can be compared with the reference data to generate a processing instruction according to the matching degree between the target data and the reference data.
  • the type corresponding to the push information is text, it is necessary to compare whether the target data and the reference data are consistent, or whether the target data and the reference data are inclusive; if the type corresponding to the push information is a face, the target data needs to be compared. Whether it is consistent with the image fingerprint information of the reference data. If they are consistent, a processing instruction can be generated.
  • the matching degree threshold may be set in advance, and when the matching degree of the target data and the reference data is greater than a preset threshold, a processing instruction is generated. For example, when the matching degree of the target data and the reference data is set to be greater than 80%, a processing instruction is generated. Then, if the matching degree of the target data and the reference data is 85%, a processing instruction can be generated.
  • Step 304 returning a processing instruction to the information push client 121.
  • the server 110 may return a processing instruction to the information pushing client 121, so that the information pushing client 121 processes at least one of the interaction interface and the information display interface according to the processing instruction.
  • the server may return a failure message to the information pushing client, so that the information pushing client displays the operation failure in the interaction interface. Information to prompt the user to fail the operation.
  • the server upon determining that the target data does not match the reference data, the server generates and returns a message to the client indicating that the operation failed.
  • the server may also determine that the number of times the target data does not match the reference data reaches a certain value, or the matching degree is less than a preset threshold, or the target data does not match the reference data within a preset time.
  • the matching degree is less than the preset threshold, the information sending client returns a failure message, so that the information pushing client displays the information of the operation failure in the interaction interface to prompt the user to fail the operation.
  • the server does not complete the comparison between the target data and the reference data within a preset time, and the server may also return a message of the operation timeout to the information push client, so that the information push client displays the operation in the interaction interface. Timeout information to prompt the user to time out.
  • a message indicating that the server operation timed out is generated and returned to the client.
  • the information pushing method provided by the embodiment of the present application first acquires an image sent by the information push client, and then pushes the image according to the type of the push information currently displayed by the client according to the information, so as to obtain the target data included in the image, and then according to the target data included in the image.
  • the target data, the processing instruction is generated, and finally the processing instruction is returned to the information push client.
  • FIG. 4A is a signaling interaction diagram of an information pushing method according to an exemplary embodiment.
  • the information pushing method may include the following steps:
  • step 401 the server 110 analyzes the push information and determines reference data corresponding to the push information.
  • Step 402 The server 110 sends a push command to the information push client, where the push command includes the type of push information and push information.
  • step 403 the information push client 121 determines the target display mode of the interactive interface according to the type of the push information.
  • step 404 the information push client 121 displays the push information on the information display interface, and displays the interactive interface on the upper layer of the information display interface according to the target display mode.
  • Step 405 The information push client starts the camera in the terminal device 120 if it determines that the preset area in the interaction interface is touched.
  • the interactive interface is displayed on the upper layer of the information display interface, and the information display interface is used to display the push information.
  • step 406 the information push client 121 sends the image collected by the camera to the server 110.
  • step 407 the server 110 parses the image according to the type of the push information currently displayed by the client 121 to obtain the target data from the image.
  • Step 408 The server 110 generates a processing instruction according to the matching degree of the target data and the reference data.
  • step 409 the server 110 returns a processing instruction to the information push client.
  • Step 410 The information pushing client 121 processes at least one of the interaction interface and the information display interface according to the processing instruction.
  • the server 110 may send a push command to the information push client 121.
  • the push command includes a push message and a push message type.
  • the push interface may determine the interaction interface according to the type of the push information.
  • the target display mode displays the push information on the information display interface, and displays the interactive interface on the upper layer of the information display interface according to the target display mode.
  • the camera in the terminal device 120 may be activated to collect an image and send the image captured by the camera to the server 110.
  • the server 110 may parse the image according to the type of the push information to acquire the target data included in the image, generate a processing instruction according to the target data, and then return the processing instruction to the information pushing client 121.
  • the information pushing client 121 can process at least one of the interaction interface and the information display interface according to the processing instruction.
  • the information display interface and the interaction interface in the push information client are as shown in FIG. 1C, and the type of the push information is text and the reference data is data corresponding to the Dior envelope.
  • the camera in the terminal device 120 can be activated to collect an image and send the image captured by the camera to the server a.
  • the server 110 may extract the text information in the image, and compare the extracted text information with the data corresponding to the Dior envelope. If the extracted text information matches the data corresponding to the Dior envelope, the representation may be generated.
  • the processing instruction of the information display interface and the interactive interface is closed, and the processing instruction is sent to the push information client 121.
  • the push information client 121 may display the message that the extracted text information and the data corresponding to the Dior envelope match successfully in the interaction interface 123, and close according to the processing instruction, as shown in FIG. 4B.
  • FIG. 4C is an application scenario diagram of an information pushing method according to an exemplary embodiment.
  • the information pushing method includes the following steps:
  • Step 1 The information push client 121 activates the camera 125 if it is determined that the preset area in the interactive interface 123 is touched.
  • Step 2 The information push client 121 sends the image collected by the camera 125 to the server 110.
  • Step 3 The server 110 parses the image according to the type of the push information, and acquires target data included in the image.
  • Step 4 The server 110 generates a processing instruction according to the matching degree of the target data and the reference data.
  • the server 110 may parse the push information in advance, determine the reference data corresponding to the push information, and after the server 110 receives the target data, compare the target data with the reference data to determine the matching of the target data and the reference data. To the extent, a processing instruction is generated. In the embodiment of the present application, the processing instruction is to close the interactive interface 123.
  • Step 5 The server 110 sends a processing instruction to the information push client 121.
  • Step 6 The information push client 121 closes the interactive interface according to the processing instruction. It should be noted that the program codes and data related to steps 1, 2, and 6 may be stored in the memory 126 of the terminal device 120. The processor 124 of the terminal device 120 can perform steps 1, 2 and 6.
  • the memory 112 of the server 110 can store program codes and data associated with steps 3-5.
  • the processor 111 of the server 110 can perform steps 3-5.
  • FIG. 5 is a structural block diagram of an information pushing apparatus according to an exemplary embodiment.
  • the information pushing device shown in FIG. 5 can be, for example, the information pushing client 121 in FIG. 1A, and the information pushing device can include:
  • the startup module 51 is configured to start a camera in the terminal where the client is located if the preset area in the interaction interface is touched, wherein the interaction interface is displayed on an upper layer of the information display interface, and the information display interface is configured to display the push information;
  • a first sending module 52 configured to send an image collected by the camera to the server
  • the first obtaining module 53 is configured to acquire a processing instruction returned by the server
  • the first processing module 54 is configured to process at least one of the interaction interface and the information display interface according to the processing instruction.
  • the information pushing apparatus provided by the embodiment of the present application may be used to perform the information pushing method provided by the embodiment of the first aspect of the present application.
  • the device can be configured in any terminal such as a mobile phone or a computer to implement information push.
  • the first processing module 54 is specifically configured to:
  • the interactive interface and the information display interface are closed.
  • the information pushing apparatus provided by the embodiment of the present application firstly starts the camera in the terminal where the client is located when the preset area of the interaction interface is touched, and then sends the image collected by the camera to the server, and then obtains the processing returned by the server.
  • the instruction finally processes the interactive interface and/or the information display interface according to the processing instruction.
  • FIG. 6 is a structural block diagram of an information pushing apparatus according to another exemplary embodiment.
  • the information pushing device shown in FIG. 6 may be, for example, the information pushing client 121 of FIG. 1A.
  • the information pushing device may be based on the information pushing device shown in FIG.
  • the receiving module 61 is configured to receive a push command sent by the server, where the push command includes a type corresponding to the push information and the push information;
  • the first determining module 62 is configured to determine, according to the type of the push information, a target display manner of the interactive interface
  • the display module 63 is configured to display the push information on the information display interface, and display the interactive interface on the upper layer of the information display interface according to the target display mode.
  • the second sending module 64 is configured to repeatedly send an image acquired by the camera in real time to the server at a preset time interval if the processing instruction returned by the server is not received.
  • the second processing module 65 is configured to perform an encoding compression process on the image captured by the camera.
  • the information pushing apparatus provided by the embodiment of the present application firstly starts the camera in the terminal where the client is located when the preset area of the interaction interface is touched, and then sends the image collected by the camera to the server, and then obtains the processing returned by the server.
  • the instruction finally processes at least one of the interactive interface and the information display interface according to the processing instruction.
  • FIG. 7 is a structural block diagram of an information pushing apparatus according to another exemplary embodiment.
  • the information pushing apparatus can be applied to, for example, the server 110 of FIG. 1A.
  • the information pushing device can include:
  • the second obtaining module 71 is configured to obtain an image sent by the information push client
  • the third processing module 72 is configured to: according to the information, push the type of the push information currently displayed by the client, parse the image, and acquire the target data included in the image;
  • a fourth processing module 73 configured to generate a processing instruction according to the target data
  • the third sending module 74 is configured to return a processing instruction to the information pushing client.
  • the information pushing apparatus provided by the embodiment of the present application may be used to perform the information pushing method provided by the second aspect of the embodiment of the present application.
  • the device can be configured in the server to implement information push.
  • the third processing module 72 is specifically configured to:
  • the image is parsed to obtain target data corresponding to the target type.
  • the information pushing apparatus provided in the embodiment of the present application first acquires an image sent by the information push client, and then pushes the type of the push information currently displayed by the client according to the information, parses the image, acquires target data included in the image, and then according to the target. Data, generate processing instructions, and finally return processing instructions to the information push client.
  • the information push client first acquires an image sent by the information push client, and then pushes the type of the push information currently displayed by the client according to the information, parses the image, acquires target data included in the image, and then according to the target. Data, generate processing instructions, and finally return processing instructions to the information push client.
  • FIG. 8 is a structural block diagram of an information pushing apparatus according to another exemplary embodiment.
  • the information push device can be applied, for example, to the server 110 of FIG. 1A.
  • the information pushing device is based on the information pushing device shown in FIG. 7, and may further include:
  • the fourth sending module 81 is configured to send a push command to the information push client, where the push command includes the type of push information and push information.
  • the second determining module 82 is configured to parse the push information, and determine reference data corresponding to the push information
  • the fourth processing module 73 is specifically configured to:
  • a processing instruction is generated according to the degree of matching of the target data and the reference data.
  • the information pushing apparatus provided in the embodiment of the present application first acquires an image sent by the information push client, and then pushes the type of the push information currently displayed by the client according to the information, parses the image, acquires target data included in the image, and then according to the target. Data, generate processing instructions, and finally return processing instructions to the information push client.
  • the information push client first acquires an image sent by the information push client, and then pushes the type of the push information currently displayed by the client according to the information, parses the image, acquires target data included in the image, and then according to the target. Data, generate processing instructions, and finally return processing instructions to the information push client.
  • a terminal including:
  • the information pushing method includes:
  • the camera in the terminal where the client is located is started, wherein the interaction interface is displayed on the upper layer of the information display interface, and the information display interface is used to display the push information;
  • At least one of the interactive interface and the information display interface is processed according to the processing instruction.
  • the terminal provided by the embodiment of the present application firstly starts the camera in the terminal where the client is located when the preset area of the interaction interface is touched, and then sends the image collected by the camera to the server, and then obtains the processing instruction returned by the server. Finally, at least one of the interactive interface and the information display interface is processed according to the processing instruction.
  • the server 110 may include:
  • the information pushing method includes:
  • the image is parsed according to the type of the push information currently displayed by the client, and the target data included in the image is acquired;
  • the server 110 provided by the embodiment of the present application first obtains an image sent by the information push client, and then pushes the image according to the type of the push information currently displayed by the client according to the information, and obtains the target data included in the image, and then according to the target data. , generate processing instructions, and finally return processing instructions to the information push client.
  • a computer readable storage medium having stored thereon a computer program that, when executed by a processor, implements the information push method as described above in FIG. 1B or FIG.
  • the information pushing method includes:
  • the camera in the terminal where the client is located is started, wherein the interaction interface is displayed on the upper layer of the information display interface, and the information display interface is used to display the push information;
  • the computer readable storage medium provided by the embodiment of the present application firstly starts the camera in the terminal where the client is located when the preset area of the interaction interface is touched, and then sends the image collected by the camera to the server, and then obtains the server return.
  • the processing instruction finally processes at least one of the interactive interface and the information display interface according to the processing instruction.
  • a computer readable storage medium having stored thereon a computer program that, when executed by a processor, implements the information push method as shown in FIG.
  • the information pushing method includes:
  • the image is parsed according to the type of the push information currently displayed by the client, and the target data included in the image is acquired;
  • the computer readable storage medium provided by the embodiment of the present application first acquires an image sent by the information push client, and then pushes the type of the push information currently displayed by the client according to the information, parses the image, and acquires the target data included in the image, and then According to the target data, a processing instruction is generated, and finally the processing instruction is returned to the information push client.
  • a computer program product for performing the information push method as shown in FIG. 1B or FIG. 2 when instructions in the computer program product are executed by the processor.
  • the information pushing method includes:
  • the camera in the terminal where the client is located is started, wherein the interaction interface is displayed on the upper layer of the information display interface, and the information display interface is used to display the push information;
  • At least one of the interactive interface and the information display interface is processed according to the processing instruction.
  • the computer program product provided by the embodiment of the present application firstly starts the camera in the terminal where the client is located when the preset area of the interaction interface is touched, and then sends the image collected by the camera to the server, and then obtains the processing returned by the server.
  • the instruction finally processes at least one of the interactive interface and the information display interface according to the processing instruction.
  • a computer program product for performing the information push method as shown in FIG. 3 when instructions in the computer program product are executed by the processor.
  • the information pushing method includes:
  • the image is parsed according to the type of the push information currently displayed by the client, and the target data included in the image is acquired;
  • the computer program product provided by the embodiment of the present application first acquires an image sent by the information push client, and then pushes the type of the push information currently displayed by the client according to the information, parses the image, acquires target data included in the image, and then according to the target. Data, generate processing instructions, and finally return processing instructions to the information push client.
  • the information push client first acquires an image sent by the information push client, and then pushes the type of the push information currently displayed by the client according to the information, parses the image, acquires target data included in the image, and then according to the target. Data, generate processing instructions, and finally return processing instructions to the information push client.
  • FIG. 9 is a block diagram of an exemplary computing device 900 in some embodiments.
  • computing device 900 can be terminal device 120 or server 110 of FIG. 1A.
  • computing device 900 can provide computing device 900 from one or more computing devices including virtual and physical resources.
  • Computing device 900 typically includes one or more processing units (CPUs) 902, one or more network interfaces 904, memory 906, and one or more communication buses 908 (sometimes referred to as chipsets) for interconnecting these components. .
  • Computing device 900 can also include a user interface 910.
  • User interface 910 includes one or more output devices 912 that enable presentation of media content, the one or more output devices including one or more speakers and/or one or more visual displays.
  • User interface 910 also includes one or more input devices 914 that include user interface components that facilitate user input, such as a keyboard, mouse, voice command input unit or loudspeaker, touch screen display, touch sensitive Input board, or other input buttons or controls, etc.
  • input device 914 also includes a camera.
  • Memory 906 includes high speed random access memory, such as DRAM, SRAM, DDR RAM, or other random access solid state storage devices; may also include non-volatile memory, such as one or more disk storage devices, optical disk storage devices, flash memory devices , or other non-volatile solid-state storage devices.
  • Memory 906, or a non-volatile storage device within memory 906, includes a non-transitory computer readable storage medium.
  • the memory 906, or a non-transitory computer readable storage medium of the memory 906, stores the following programs, modules, or data structures, or a subset or superset thereof:
  • memory 906 can include device 1000.
  • the device 1000 may perform the information pushing method of FIG. 1B or FIG.
  • device 1000 can perform the information push method of FIG.
  • Operating system 916 including programs for processing various basic system services and for performing hardware related tasks
  • a network communication module 918 for connecting to other computing devices over the network through one or more network interfaces 904 (wired or wireless) (eg, WiFi, Ethernet, LAN, WLAN, etc.);
  • a presentation module 920 for enabling presentation of information at the computing device 900 (eg, for running a computing device system and display) via one or more output devices 912 (eg, displays, speakers, etc.) associated with the user interface 910 User interface for content and information);
  • An input processing module 922 is for detecting one or more user inputs or interactions from one of the one or more input devices 914 and parsing the detected inputs and interactions.
  • the units described above may be stored in one or more of the previously mentioned storage devices and correspond to a set of instructions for performing the functions described above.
  • the modules or programs (e.g., instruction sets) described above are not required to be implemented as separate software programs, processes, modules, or data structures, and thus various subsets of these modules can be combined or rearranged in various ways.
  • memory 906 can store a subset of the modules and data structures described above. Further, the memory 906 can store additional modules and data structures not described above.

Abstract

本申请是关于一种信息推送方法、存储介质、终端设备及服务器。其中，所述方法由终端设备执行，包括：若交互界面中的预设区域被触控，则启动所述客户端所在的终端中的摄像头，其中所述交互界面显示在信息显示界面的上层，所述信息显示界面用于显示推送信息；将所述摄像头采集的图像发送给服务器；获取所述服务器返回的处理指令；根据所述处理指令，对所述交互界面和所述信息显示界面中至少一个进行处理。

Description

信息推送方法、存储介质、终端设备及服务器
本申请要求于2017年09月12日提交中国专利局、申请号为2017091201549620、申请名称为“信息推送方法、装置、终端及服务器”的中国专利申请的优先权，其全部内容通过引用结合在本申请中。
技术领域
本申请涉及通信技术领域，特别涉及一种信息推送方法、存储介质、终端设备及服务器。
背景技术
目前，随着网络通信和计算机技术的发展，移动终端被广泛应用。越来越多的用户可以在移动终端通过网络观看视频、收听音乐等，同时，越来越多的企业希望在用户观看视频、收听歌曲等过程中，向用户推送信息，比如产品广告等，以增加其产品的曝光率。
然而，现有的信息推送方式，信息推送的效果差，用户对推送信息的认知低，信息推送的价值低。
发明内容
本申请实施例提出一种信息推送方法、终端、服务器以及存储介质，能够在信息推送过程中提供灵活的交互机制，从而提高信息推送过程与用户的交互性和提高推送信息的推送效果。
本申请实施例提供一种信息推送方法，由终端设备执行，该方法包括：
若交互界面中的预设区域被触控，则启动所述客户端所在的终端中的摄像头，其中所述交互界面显示在信息显示界面的上层，所述信息显示界面用于显示推送信息；
将所述摄像头采集的图像发送给服务器；
获取所述服务器返回的处理指令；
根据所述处理指令，对所述交互界面和所述信息显示界面中的至少一个进行处理。综上，本申请实施例提供的信息推送方法，首先在确定交互界面的预设区域被触控时，启动客户端所在的终端中的摄像头，然后将摄像头采集的图像发送给服务器，再获取服务器返回的处理指令，最后根据处理指令，对交互界面和信息显示界面中至少一个进行处理。由此，本实施例的信息推送方法实现了在推送信息时，能够提供灵活的交互机制。这样，信息推送方法通过与用户的交互，深化了用户对推送信息的认知，丰富了信息推送形式的多样性，提高了推送信息的推送效果和价值。本申请实施例还提供一种信息推送方法，由服务器执行，该方法包括：
获取信息推送客户端发送的图像；
根据所述信息推送客户端当前显示的推送信息的类型，对所述图像进行解析，以从所述图像获取目标数据；
根据所述目标数据，生成处理指令；
向所述信息推送客户端返回所述处理指令。
本实施例提供的信息推送方法，首先获取信息推送客户端发送的图像，然后根据信息推送客户端当前显示的推送信息的类型，对图像进行解析，获取图像中包含的目标数据，再根据目标数据，生成处理指令，最后向信息推送客户端返回处理指令。由此，本实施例的信息推送方法实现了在推送信息时，能够像终端设备提供处理指令，从而使得终端设备可以根据处理指令显示与用户交互的界面。。
本申请实施例还提供一种终端设备，包括：存储器、处理器、摄像头及存储在存储器上并由处理器执行的计算机程序，以使所述处理器执行根据本申请的信息推送方法。
本申请实施例还提供一种服务器，包括：存储器、处理器及存储在存储器上并由处理器执行的计算机程序，以使所述处理器执行根据本申请的信息推送 方法。
本申请实施例还提供一种非易失性存储介质，存储有计算机可执行指令，所述计算机可执行指令由终端设备执行时，使得所述终端设备执行根据本申请的信息推送方法。
本申请实施例还提供一种非易失性存储介质，存储有计算机可执行指令，所述计算机可执行指令由服务器执行时，使得所述服务器执行根据本申请的信息推送方法。
附图说明
为了更清楚地说明本申请实例中的技术方案，下面将对实例描述中所需要使用的附图作简单地介绍，显而易见地，下面描述中的附图仅仅是本申请的一些实例，对于本领域普通技术人员来讲，在不付出创造性劳动性的前提下，还可以根据这些附图获得其他的附图。
图1A是根据一个示例性实施例示出的信息推送方法应用的系统架构图；
图1B是根据一个示例性实施例示出的一种信息推送方法的流程示意图；
图1C是根据一个示例性实施例示出的信息显示界面及交互界面的显示示例图；
图2是根据另一个示例性实施例示出的一种信息推送方法的流程示意图；
图3是根据另一个示例性实施例示出的一种信息推送方法的流程示意图；
图4A是根据一个示例性实施例示出的一种信息推送方法的信令交互图；
图4B是根据另一个示例性实施例示出的信息显示界面及交互界面的显示示例图；
图4C是根据一个示例性实施例示出的一种信息推送方法的应用场景图；
图5是根据一个示例性实施例示出的一种信息推送装置的结构框图；
图6是根据另一个示例性实施例示出的一种信息推送装置的结构框图；
图7是根据另一个示例性实施例示出的一种信息推送装置的结构框图；
图8是根据另一个示例性实施例示出的一种信息推送装置的结构框图；
图9是根据本申请一些实施例中计算设备900的框图。
具体实施方式
这里将详细地对示例性实施例进行说明，其示例表示在附图中。下面的描述涉及附图时，除非另有表示，不同附图中的相同数字表示相同或相似的要素。以下示例性实施例中所描述的实施方式并不代表与本申请相一致的所有实施方式。相反，它们仅是与如所附权利要求书中所详述的、本申请的一些方面相一致的装置和方法的例子。
本申请各实施例针对现有的信息推送方式，信息推送的效果差，用户对推送信息的认知低，信息推送的价值低的问题，提出一种信息推送方法。
本申请实施例提供的信息推送方法，可以由如图1A所示的系统执行。系统包括终端设备120和服务器110。这里，终端设备120可以通过网络(图1A未示出)与服务器110进行通信。网络可以是局域网或者广域网等各种通信网络。终端设备例如可以是台式计算机、平板电脑、笔记本电脑或者手机等等智能设备。终端设备120可以包括信息推送客户端121。信息推送客户端121可以是浏览器、视频播放客户端、短视频客户端、即时通讯客户端、社交客户端等各种能够呈现推送信息的客户端。服务器110可以是一个服务器节点，也可以是包含多个服务器节点的服务器集群。在信息推送客户端121向用户推送信息时，系统通过信息推送客户端121和服务器110的交互，能够提供灵活的交互机制，从而提高信息推送过程与用户的交互性。这样，本申请实施例的信息推送方法深化了用户对推送信息的认知，丰富了信息推送形式的多样性，提高了推送信息的推送效果和价值。
需要说明的是，图1A所示的信息推送客户端121和服务器110仅是示意性说明，不能理解为对本申请实施例提供的方案的限制。
在本申请实施例提供的信息推送方法中，信息推送客户端121若确定交互界面中的预设区域被触控，则启动终端设备120中的摄像头，然后将摄像头采集的图像发送给服务器110。服务器110获取到信息推送客户端121发送的图像 后，可以根据信息推送客户端121当前显示的推送信息的类型，对图像进行解析，以获取图像中包含的目标数据，并根据目标数据，生成处理指令，然后向信息推送客户端121返回处理指令。信息推送客户端121获取到服务器110返回的处理指令后，可以根据处理指令，对交互界面和信息显示界面中至少一个界面进行处理。由此，本申请实施例实现了在推送信息时，提供灵活的交互机制。这样，通过与用户的交互，本申请实施例深化了用户对推送信息的认知，丰富了信息推送形式的多样性，提高了推送信息的推送效果和价值。
下面结合附图，对本申请提供的信息推送方法、装置、终端及服务器进行详细说明。
首先以信息推送客户端121侧为例，对本申请实施例提供的信息推送方法进行具体说明。
图1B是根据一示例性实施例示出的一种信息推送方法的流程示意图。
如图1B所示，该信息推送方法，由终端设备120执行。终端设备可以包括信息推送客户端121。信息推送方法可以由终端设备120中信息推送客户端121执行。步骤101，若交互界面中的预设区域被触控，则启动终端设备中的摄像头。换言之，在步骤101中，响应于对交互界面中预设区域的触控操作，启动终端设备120中的摄像头。在一些实施例中，交互界面显示在信息显示界面的上层，信息显示界面用于显示推送信息。推送信息例如可以是广告、新闻等信息。例如，推送信息是在终端设备120的信息显示界面中播放的视频广告。
预设区域，可以是交互界面中任意大小、任意形状或任意位置的区域。
触控操作，可以是用户在预设区域进行的点击、长按或滑动等操作，此处不作限制。
终端设备120中的摄像头，可以是终端设备120的内置摄像头或外置摄像头。例如，前置摄像头或后置摄像头等，此处不作限制。
具体的，在一些实施例中，信息推送客户端121若确定交互界面中的预设区域被触控，则可以直接启动终端设备120中的摄像头。在一些实施例中，信 息推送客户端121也可以在信息推送客户端121被安装或被初次使用时，由用户限定信息推送客户端121是否具有开启终端设备120中的摄像头的权限，从而在信息推送客户端具有权限时，若确定交互界面中的预设区域被触控，则启动客户端所在的终端中的摄像头。在一些实施例中，信息推送客户端121还可以在确定交互界面中的预设区域被触控时，向用户显示是否确认开启终端设备120中的摄像头的消息，从而在用户确认后，启动终端设备120中的摄像头。
在一些实施例中，信息显示界面中显示的推送信息，可以是服务器110发送的，即，在步骤101之前，还可以包括：
接收服务器110发送的推送指令，推送指令中包括推送信息及推送信息对应的类型；
根据推送信息的类型，确定交互界面的目标显示方式；在信息显示界面上显示推送信息，并根据目标显示方式，在信息显示界面的上层显示交互界面。
其中，推送信息的类型，可以是文字和图像等。图像例如可以包括人脸、图像轮廓等。
目标显示方式可以包括交互界面的显示位置、显示大小、透明度等。
交互界面中，信息推送方法还可以：在交互界面中显示提示信息，提示信息例如可以包括：需要进行的拍摄操作及完成拍摄操作后的效果。比如，如图1C所示的交互界面中，可以显示“拍‘XXX信封’跳过广告”。例如，交互界面可以显示“拍‘迪奥信封’跳过当前广告”。又例如，交互界面可以显示“拍‘肯德基logo’有机会获取代金券”等信息。换言之，当提示信息提示的拍摄操作为拍迪奥信封时，完成拍摄操作后的效果是跳过当前广告(即关闭当前的推送信息)。当提示信息提示的拍摄操作为拍肯德基logo时，完成拍摄操作后的效果是“有机会获取代金券”。另外说明的是，交互界面可以显示为不透明、半透明或者透明。
在一些实施例中，信息推送客户端121可以预先设置交互界面及信息显示界面的显示优先级，从而将交互界面显示在信息显示界面的上层，以实现推送 信息过程中，与用户的交互。
具体实现时，可以预先设置推送信息的类型与交互界面的目标显示方式的对应关系，从而在获取到服务器110发送的推送指令后，信息推送客户端121可以根据推送信息的类型及预设的对应关系，确定交互界面的目标显示方式，进而在信息显示界面上显示推送信息，并在显示界面的上层，以目标显示方式显示交互界面。
比如，可以预先设置推送信息的类型为文字时，对应的目标显示方式为：透明度为50％、大小为信息显示界面的10％，显示在信息显示界面的中部偏右区域；推送信息的类型为人脸时，对应的目标显示方式为：透明度为40％、大小为信息显示界面的5％，显示在信息显示界面的右下角区域。从而在接收到服务器发送的推送指令后，可以根据推送指令中包括的推送信息的类型，确定交互界面的目标显示方式，从而以图1C所示的形式，将交互界面显示在信息显示界面的上层。
步骤102，将摄像头采集的图像发送给服务器110。
步骤103，获取服务器110返回的处理指令。
步骤104，根据处理指令，对交互界面和信息显示界面中至少一个进行处理。
具体的，信息推送客户端121根据用户在交互界面中的预设区域的触控操作，启动终端设备120中的摄像头后，用户可以根据交互界面中显示的信息，通过摄像头采集相应的图像。信息推送客户端121即可将实时采集的图像发送给服务器110，以使服务器110根据推送信息的类型，对图像进行解析，以获取图像中包含的目标数据，进而根据目标数据生成处理指令，并向信息推送客户端121返回处理指令。信息推送客户端121获取到服务器110返回的处理指令后，即可根据处理指令，对交互界面和信息显示界面中至少一个进行处理。
具体的，可以通过以下方式，对交互界面和信息显示界面中至少一个进行处理，即，步骤104可以包括：
根据处理指令，更新交互界面；
或，根据处理指令，关闭交互界面及信息显示界面。
可以理解的是，服务器110返回的处理指令，可能是对于交互界面的处理指令，比如显示抽奖画面、明星互动画面、表示操作成功的消息等，则获取到服务器返回的处理指令后，可以根据处理指令，对交互界面进行更新。例如，步骤104可以在交互界面中显示表示操作成功的消息。或者，处理指令也可能是对于交互界面及信息显示界面的指令，比如，跳过广告等，则获取到服务器返回的处理指令后，可以关闭交互界面及信息显示界面。
本申请实施例提供的信息推送方法，首先在确定交互界面的预设区域被触控时，启动客户端所在的终端中的摄像头，然后将摄像头采集的图像发送给服务器，再获取服务器返回的处理指令，最后根据处理指令，对交互界面和信息显示界面中至少一个进行处理。由此，实现了在推送信息时，通过与用户的交互，深化了用户对推送信息的认知，丰富了信息推送形式的多样性，提高了推送信息的推送效果和价值。
通过上述分析可知，若交互界面中的预设区域被触控，则可以启动客户端所在的终端中的摄像头，以采集图像，并将采集的图像发送给服务器，在获取到服务器返回的处理指令后，可以根据处理指令，对交互界面和信息显示界面中至少一个进行处理。在实际运用中，推送信息客户端将摄像头采集到的图像发送给服务器后，可能不会收到服务器返回的处理指令，下面结合图2，对本申请实施例提供的信息推送方法进行进一步说明。
图2是根据另一示例性实施例示出的一种信息推送方法的流程示意图。
如图2所示，该信息推送方法，由终端设备120中信息推送客户端121执行，可以包括以下步骤：
步骤201，接收服务器110发送的推送指令，推送指令中包括推送信息及推送信息对应的类型。
步骤202，根据推送信息的类型，确定交互界面的目标显示方式。
步骤203，在信息显示界面上显示推送信息，并根据目标显示方式，在信息 显示界面的上层显示交互界面。
步骤204，若交互界面中的预设区域被触控，则启动终端设备120中的摄像头。
其中交互界面显示在信息显示界面的上层，信息显示界面用于显示推送信息。
步骤205，将摄像头采集的图像发送给服务器110。
步骤206，判断是否收到服务器返回的处理指令，若是，则执行步骤207，否则，执行步骤208。
步骤207，根据处理指令，对交互界面和信息显示界面中至少一个进行处理。
步骤208，以预设的时间间隔，重复向服务器发送摄像头实时采集的图像，直至收到服务器返回的处理指令。
其中，步骤201-步骤207的具体实现过程及原理，可以参照上述实施例中步骤101-步骤104的具体描述，此处不再赘述。
其中，预设的时间间隔，可以根据需要确定。比如，可以预先设置为固定值，也可以根据信息推送客户端121与服务器110所处的网络环境、信息推送客户端的类型等进行设置，此处不作限制。
具体的，若信息推送客户端将摄像头实时采集的图像发送给服务器后，没有收到服务器返回的处理指令，则可以以预设的时间间隔，重复向服务器发送图像，直至服务器返回处理指令，从而根据处理指令，对交互界面和信息显示界面中至少一个进行处理。通过这种方式，提高了向服务器发送图像的成功率。
可以理解的是，信息推送客户端121将摄像头实时采集的图像发送给服务器110后，可能会接收到服务器110返回的失败消息或操作超时消息，则信息推送客户端可以在交互界面中显示操作失败或操作超时的信息，以提示用户操作失败或操作超时。在一些实施例中，信息推送客户端121可以接收服务器110返回的表示操作失败的消息。信息推送客户端121还可以执行下述步骤：在交互界面中显示表示操作失败的消息。
在一些实施例中，信息推送客户端121可以接收表示服务器110操作超时的消息。信息推送客户端121还可以执行下述步骤：在交互界面中显示表示服务器操作超时的消息。
另外，为了提高将摄像头采集的图像发送给服务器的速度，减少发送过程中所占用的带宽，在本申请实施例中，还可以先对摄像头采集的图像进行处理，再发送给服务器，即步骤205之前，还可以包括：
将摄像头采集的图像，进行编码压缩处理。
具体的，可以采用行程长度编码、熵编码法等无损数据压缩方法，也可以采用变换编码、分形压缩、色度抽样等有损数据压缩方法，对摄像头采集的图像进行编码压缩处理，此处不作限制。
另外，摄像头采集的图像，一般为YUV数据，在本申请实施例中，可以将YUV数据转化成RGB数据，并在转化过程中对清晰度进行处理，以减小网络发送的带宽成本。
本申请实施例提供的信息推送方法，在接收到服务器110发送的推送指令，并在信息显示界面显示推送指令中的推送信息，且以根据推送信息的类型确定的目标显示方式，显示交互界面后，若确定交互界面中的预设区域被触控，则可以启动终端设备120中的摄像头，然后将摄像头采集的图像发送给服务器110，若接收到服务器110返回的处理指令，则根据处理指令，对交互界面和信息显示界面中至少一个进行处理，若未接收到服务器110返回的处理指令，则以预设的时间间隔，重复向服务器110发送摄像头实时采集的图像。由此，本申请的信息推送方法实现了在推送信息时，通过与用户的交互，深化了用户对推送信息的认知，丰富了信息推送形式的多样性，提高了推送信息的推送效果和价值。
下面以服务器侧为例，对本申请实施例提供的信息推送方法进行具体说明。
图3是根据另一示例性实施例示出的一种信息推送方法的流程示意图。
如图3所示，该信息推送方法，由服务器110执行，可以包括以下步骤：
步骤301，获取信息推送客户端121发送的图像。
其中，本申请实施例提供的信息推送方法，可以由本申请实施例提供的信息推送装置执行，该装置可以被配置在服务器110中，从而实现信息的推送。
具体的，信息推送客户端121若确定交互界面中的预设区域被触控，则可以启动客户端所在的终端中的摄像头，以通过摄像头采集图像，并将采集到的图像发送给服务器110，从而服务器110即可获取信息推送客户端发送的图像。
步骤302，根据信息推送客户端121当前显示的推送信息的类型，对图像进行解析，获取图像中包含的目标数据。换言之，步骤302可以根据推送信息的类型，对图像进行解析，以从图像获取目标数据。其中，推送信息例如可以是广告、新闻等信息。
推送信息的类型，可以包括文字和图像等。图像例如可以包括人脸、图像轮廓等。
可以理解的是，推送信息客户端当前显示的推送信息，可以是服务器110向推送信息客户端121发送的推送信息，即在步骤301之前，还可以包括：
向信息推送客户端121发送推送指令，推送指令中包括推送信息及推送信息的类型。
具体实现时，可以根据推送信息的内容，预先确定推送信息对应的类型，从而将包括推送信息及推送信息的类型的推送指令，发送给信息推送客户端121，以使信息推送客户端显示推送信息及交互界面。
具体的，可以根据推送信息的内容中，各类型的内容所占的比例，确定推送信息的类型。
举例来说，可以预先设置推送信息的内容中，占比最大的内容对应的类型，为推送信息对应的类型。比如，推送信息中包括30％的文字，60％的人脸，10％的其它内容，则可以确定推送信息对应的类型为人脸，从而将推送信息及对应的人脸类型发送给信息推送客户端，以使信息推送客户端显示推送信息及交互界面。
或者，可以根据推送信息的内容中，各类型的内容的重要程度，确定推送信息的类型。
举例来说，可以预先设置推送信息的内容中，最关键的内容对应的类型，为推送信息对应的类型。比如，推送信息中包括30％的文字，60％的人脸，10％的其它内容，而文字最关键，则可以确定推送信息对应的类型为文字，从而将推送信息及对应的文字类型发送给信息推送客户端，以使信息推送客户端显示推送信息及交互界面。
或者，还可以由推送信息提供商指定推送信息的类型。
需要说明的是，上述确定推送信息的类型的实例，仅是示意性说明，不能作为对本申请技术方案的限制，本领域技术人员在此基础上，可以根据需要任意设置确定推送信息的类型的方法，此处对此不作限定。
需要说明的是，由于信息推送客户端121当前显示的推送信息，即为服务器110向信息推送客户端121发送的推送指令中包括的推送信息，因此信息推送客户端当前显示的推送信息的类型，可以直接根据推送指令确定。或者，推送信息客户端121向服务器110发送摄像头获取的图像时，可以同时发送当前显示的推送信息，从而服务器110获取到推送信息后，即可确定推送信息的类型。或者，服务器110向信息推送客户端121发送推送指令之前，可以预先设置推送信息客户端121的标识与推送指令的对应关系，从而推送信息客户端121可以将其标识发送给服务器110，以使服务器110确定信息推送客户端当前显示的推送信息的类型，并根据推送信息的类型，对图像进行解析，以获取图像中的目标数据。
具体的，步骤302可以通过以下方式实现：
根据推送信息的类型，确定待获取数据的目标类型；
对图像进行解析，获取与目标类型对应的目标数据。
可以理解的是，服务器110接收的信息推送客户端121发送的图像，可能包括大量的数据。为了提高获取目标数据的速度，在本申请实施例中，可以先 根据推送信息的类型，确定待获取数据的目标类型，从而在对图像进行解析后，可以根据目标类型，快速获取图像中包含的目标数据。
举例来说，假设推送信息的类型为文字，则服务器110获取到信息推送客户端121发送的图像后，可以根据推送信息的类型，确定待获取数据的目标类型为文字，从而从获取的图像中提取文字信息。若推送信息的类型为人脸，则服务器110获取到信息推送客户端121发送的图像后，可以根据推送信息的类型，确定待获取数据的目标类型为人脸，从而从获取的图像中提取人脸信息。
步骤303，根据目标数据，生成处理指令。
具体的，服务器110可以预先对推送信息进行解析，以确定推送信息对应的参考数据，从而在获取图像中包含的目标数据后，可以根据目标数据，与参考数据，生成处理指令。
即，在步骤303之前，还可以包括：
对推送信息进行解析，确定推送信息对应的参考数据。
相应的，步骤303可以包括：
根据目标数据与参考数据的匹配程度，生成处理指令。
其中，处理指令，用来指示信息推送客户端对交互界面和信息显示界面中至少一个进行处理。
具体的，可以根据推送信息中，数据的关键程度、推送信息提供商的期望等，确定推送信息对应的参考数据。从而在对图像进行解析，获取图像中包含的目标数据后，可以将目标数据与参考数据进行比对，以根据目标数据与参考数据的匹配程度，生成处理指令。
需要说明的是，若推送信息对应的类型为文字，则需比较目标数据与参考数据是否一致，或目标数据与参考数据是否为包含关系；若推送信息对应的类型为人脸，则需比较目标数据与参考数据的图像指纹信息是否一致。若一致，则可以生成处理指令。
另外，在本申请实施例中，可以预先设置匹配程度阈值，并设置目标数据 与参考数据的匹配程度大于预设的阈值时，生成处理指令。比如，可以预先设置目标数据与参考数据的匹配程度大于80％时，生成处理指令。则若目标数据与参考数据的匹配程度为85％，即可生成处理指令。
步骤304，向信息推送客户端121返回处理指令。
具体的，服务器110生成处理指令后，即可向信息推送客户端121返回处理指令，以使信息推送客户端121根据处理指令，对交互界面和信息显示界面中至少一个进行处理。
可以理解的是，若服务器确定目标数据与参考数据不匹配，或匹配程度小于预设的阈值，则可以向信息推送客户端返回失败消息，以使信息推送客户端在交互界面中显示操作失败的信息，以提示用户操作失败。在一些实施例中，在确定目标数据与参考数据不匹配时，服务器生成并向客户端返回表示操作失败的消息。
或者，服务器也可以在确定目标数据与参考数据不匹配的次数达到一定值，或匹配程度小于预设的阈值的次数达到一定值，或在预设时间内，目标数据与参考数据均不匹配、或匹配程度小于预设的阈值时，向信息推送客户端返回失败消息，以使信息推送客户端在交互界面中显示操作失败的信息，以提示用户操作失败。
或者，由于网络等原因，服务器在预设时间内，未完成目标数据与参考数据的对比，服务器还可以向信息推送客户端返回操作超时的消息，以使信息推送客户端在交互界面中显示操作超时的信息，以提示用户操作超时。在一些实施例中，在服务器未在预定时间内对目标数据与参考数据进行匹配判断时，生成并向客户端返回表示服务器操作超时的消息。
本申请实施例提供的信息推送方法，首先获取信息推送客户端发送的图像，然后根据信息推送客户端当前显示的推送信息的类型，对图像进行解析，以获取图像中包含的目标数据，再根据目标数据，生成处理指令，最后向信息推送客户端返回处理指令。由此，实现了在推送信息时，通过与用户的交互，深化 了用户对推送信息的认知，丰富了信息推送形式的多样性，提高了推送信息的推送效果和价值。
图4A是根据一示例性实施例示出的一种信息推送方法的信令交互图。
如图4A所示，该信息推送方法，可以包括以下步骤：
步骤401，服务器110对推送信息进行解析，确定推送信息对应的参考数据。
步骤402，服务器110向信息推送客户端发送推送指令，推送指令中包括推送信息及推送信息的类型。
步骤403，信息推送客户端121根据推送信息的类型，确定交互界面的目标显示方式。
步骤404，信息推送客户端121在信息显示界面上显示推送信息，并根据目标显示方式，在信息显示界面的上层显示交互界面。
步骤405，信息推送客户端若确定交互界面中的预设区域被触控，则启动终端设备120中的摄像头。
其中交互界面显示在信息显示界面的上层，信息显示界面用于显示推送信息。
步骤406，信息推送客户端121将摄像头采集的图像发送给服务器110。
步骤407，服务器110根据信息推送客户端121当前显示的推送信息的类型，对图像进行解析，以从图像中获取目标数据。
步骤408，服务器110根据目标数据与参考数据的匹配程度，生成处理指令。
步骤409，服务器110向信息推送客户端返回处理指令。
步骤410，信息推送客户端121根据处理指令，对交互界面和信息显示界面中至少一个进行处理。
其中，步骤401-步骤410的具体实现过程及原理，可以参照上述实施例的具体描述，此处不再赘述。
具体的，服务器110可以向信息推送客户端121发送推送指令，推送指令中包括推送信息及推送信息的类型，推送信息客户端接收到推送指令后，即可 根据推送信息的类型，确定交互界面的目标显示方式，从而在信息显示界面上显示推送信息，并根据目标显示方式，在信息显示界面的上层显示交互界面。
推送信息客户端121若确定交互界面中的预设区域被触控，则可以启动终端设备120中的摄像头，以采集图像，并将摄像头采集的图像发送给服务器110。服务器110接收到摄像头采集的图像后，可以根据推送信息的类型，对图像进行解析，以获取图像中包含的目标数据，并根据目标数据，生成处理指令，然后向信息推送客户端121返回处理指令。信息推送客户端121接收到服务器110返回的处理指令后，即可根据处理指令，对交互界面和信息显示界面中至少一个进行处理。
举例来说，假设推送信息客户端中信息显示界面及交互界面如图1C所示，推送信息的类型为文字、参考数据为迪奥信封对应的数据。
推送信息客户端在确定交互界面中最右侧区域的摄像按钮被触控时，可以启动终端设备120中的摄像头，以采集图像，并将摄像头采集的图像发送给服务器器a。
服务器110接收到摄像头采集的图像后，可以提取图像中的文字信息，并将提取的文字信息与迪奥信封对应的数据进行对比，若提取的文字信息与迪奥信封对应的数据匹配，则可以生成表示关闭信息显示界面及交互界面的处理指令，并向推送信息客户端121发送处理指令。
推送信息客户端121在获取到服务器110返回的处理指令后，可以如图4B所示，在交互界面123中显示提取的文字信息与迪奥信封对应的数据匹配成功的消息，并根据处理指令，关闭信息显示界面122及交互界面123。
图4C是根据一示例性实施例示出的一种信息推送方法的应用场景图。
如图4C所示，信息推送方法包括以下步骤：
步骤1：信息推送客户端121若确定交互界面123中的预设区域被触控，则启动摄像头125。
步骤2：信息推送客户端121将摄像头125采集的图像发送给服务器110。
步骤3：服务器110根据推送信息的类型，对图像进行解析，获取图像中包括的目标数据。
步骤4：服务器110根据目标数据与参考数据的匹配程度，生成处理指令。
具体的，服务器110可以预先对推送信息进行解析，确定推送信息对应的参考数据，并在服务器110接收到目标数据后，将目标数据与参考数据进行比对，以确定目标数据与参考数据的匹配程度，进行生成处理指令。在本申请实施例中，处理指令为关闭交互界面123。
步骤5：服务器110将处理指令发送给信息推送客户端121。
步骤6：信息推送客户端121根据处理指令，关闭交互界面。需要说明的是，与步骤1、2和6有关的程序代码和数据可以存储在终端设备120的存储器126中。终端设备120的处理器124可以执行步骤1、2和6。
服务器110的存储器112可以存储与步骤3-5有关的程序代码和数据。服务器110的处理器111可以执行步骤3-5。
通过上述过程，实现了在推送信息时，通过与用户的交互，深化了用户对推送信息的认知，丰富了信息推送形式的多样性，提高了推送信息的推送效果和价值。
下述为本申请装置实施例，可以用于执行本申请方法实施例。对于本申请装置实施例中未披露的细节，请参照本申请方法实施例。
图5是根据一示例性实施例示出的一种信息推送装置的结构框图。
图5所示的信息推送装置例如可以是图1A中信息推送客户端121，该信息推送装置可以包括：
启动模块51，用于若交互界面中的预设区域被触控，则启动客户端所在的终端中的摄像头，其中交互界面显示在信息显示界面的上层，信息显示界面用于显示推送信息；
第一发送模块52，用于将摄像头采集的图像发送给服务器；
第一获取模块53，用于获取服务器返回的处理指令；
第一处理模块54，用于根据处理指令，对交互界面，和信息显示界面中至少一个进行处理。
具体的，本申请实施例提供的信息推送装置，可以用来执行本申请第一方面实施例提供的信息推送方法。其中，该装置可以被配置在手机、电脑等任意终端中，从而实现信息的推送。
在一些实施例中，上述第一处理模块54，具体用于：
根据处理指令，更新交互界面；
或，根据处理指令，关闭交互界面及信息显示界面。
需要说明的是，前述对图1B和图2所示的信息推送方法实施例的解释说明也适用于该实施例的信息推送装置，此处不再赘述。
本申请实施例提供的信息推送装置，首先在确定交互界面的预设区域被触控时，启动客户端所在的终端中的摄像头，然后将摄像头采集的图像发送给服务器，再获取服务器返回的处理指令，最后根据处理指令，对交互界面和/或信息显示界面进行处理。由此，实现了在推送信息时，通过与用户的交互，深化了用户对推送信息的认知，丰富了信息推送形式的多样性，提高了推送信息的推送效果和价值。
图6是根据另一示例性实施例示出的一种信息推送装置的结构框图。
如图6所示信息推送装置例如可以是图1A中信息推送客户端121，该信息推送装置以图5所示的信息推送装置为基础，还可以包括：
接收模块61，用于接收服务器发送的推送指令，推送指令中包括推送信息及推送信息对应的类型；
第一确定模块62，用于根据推送信息的类型，确定交互界面的目标显示方式；
显示模块63，用于在信息显示界面上显示推送信息，并根据目标显示方式，在信息显示界面的上层显示交互界面。
第二发送模块64，用于若未收到服务器返回的处理指令，则以预设的时间 间隔，重复向服务器发送摄像头实时采集的图像。
第二处理模块65，用于将摄像头采集的图像，进行编码压缩处理。
需要说明的是，前述对图1和图2所示的信息推送方法实施例的解释说明也适用于该实施例的信息推送装置，此处不再赘述。
本申请实施例提供的信息推送装置，首先在确定交互界面的预设区域被触控时，启动客户端所在的终端中的摄像头，然后将摄像头采集的图像发送给服务器，再获取服务器返回的处理指令，最后根据处理指令，对交互界面和信息显示界面中至少一个进行处理。由此，实现了在推送信息时，通过与用户的交互，深化了用户对推送信息的认知，丰富了信息推送形式的多样性，提高了推送信息的推送效果和价值。
图7是根据另一示例性实施例示出的一种信息推送装置的结构框图。
如图7所示，该信息推送装置例如可以应用于图1A的服务器110。该信息推送装置可以包括：
第二获取模块71，用于获取信息推送客户端发送的图像；
第三处理模块72，用于根据信息推送客户端当前显示的推送信息的类型，对图像进行解析，获取图像中包含的目标数据；
第四处理模块73，用于根据目标数据，生成处理指令；
第三发送模块74，用于向信息推送客户端返回处理指令。
具体的，本申请实施例提供的信息推送装置，可以用来执行本申请实施例第二方面提供的信息推送方法。其中，该装置可以被配置在服务器中，从而实现信息的推送。
在一些实施例中，上述第三处理模块72，具体用于：
根据推送信息的类型，确定待获取数据的目标类型；
对图像进行解析，获取与目标类型对应的目标数据。
需要说明的是，前述对图3所示的信息推送方法实施例的解释说明也适用于该实施例的信息推送装置，此处不再赘述。
本申请实施例提供的信息推送装置，首先获取信息推送客户端发送的图像，然后根据信息推送客户端当前显示的推送信息的类型，对图像进行解析，获取图像中包含的目标数据，再根据目标数据，生成处理指令，最后向信息推送客户端返回处理指令。由此，实现了在推送信息时，通过与用户的交互，深化了用户对推送信息的认知，丰富了信息推送形式的多样性，提高了推送信息的推送效果和价值。
图8是根据另一示例性实施例示出的一种信息推送装置的结构框图。
如图8所示，该信息推送装置例如可以应用于图1A的服务器110。该信息推送装置以图7所示的信息推送装置为基础，还可以包括：
第四发送模块81，用于向信息推送客户端发送推送指令，推送指令中包括推送信息及推送信息的类型。
第二确定模块82，用于对推送信息进行解析，确定推送信息对应的参考数据；
相应的，上述第四处理模块73，具体用于：
根据目标数据与参考数据的匹配程度，生成处理指令。
需要说明的是，前述对图3所示的信息推送方法实施例的解释说明也适用于该实施例的信息推送装置，此处不再赘述。
本申请实施例提供的信息推送装置，首先获取信息推送客户端发送的图像，然后根据信息推送客户端当前显示的推送信息的类型，对图像进行解析，获取图像中包含的目标数据，再根据目标数据，生成处理指令，最后向信息推送客户端返回处理指令。由此，实现了在推送信息时，通过与用户的交互，深化了用户对推送信息的认知，丰富了信息推送形式的多样性，提高了推送信息的推送效果和价值。
在示例性实施例中，还提供了一种终端，包括：
存储器、处理器、摄像头及存储在存储器上并可在处理器上运行的计算机程序，处理器执行程序时实现如上述第一方面实施例所述的信息推送方法。
具体的，信息推送方法包括：
若交互界面中的预设区域被触控，则启动客户端所在的终端中的摄像头，其中交互界面显示在信息显示界面的上层，信息显示界面用于显示推送信息；
将摄像头采集的图像发送给服务器；
获取服务器返回的处理指令；
根据处理指令，对交互界面和信息显示界面中至少一个进行处理。
需要说明的是，前述对图1B和图2所示的信息推送方法实施例的解释说明也适用于该实施例的终端，此处不再赘述。
本申请实施例提供的终端，首先在确定交互界面的预设区域被触控时，启动客户端所在的终端中的摄像头，然后将摄像头采集的图像发送给服务器，再获取服务器返回的处理指令，最后根据处理指令，对交互界面和信息显示界面中至少一个进行处理。由此，实现了在推送信息时，通过与用户的交互，深化了用户对推送信息的认知，丰富了信息推送形式的多样性，提高了推送信息的推送效果和价值。
在示例性实施例中，服务器110，可以包括：
存储器、处理器及存储在存储器上并可在处理器上运行的计算机程序，处理器执行程序时实现如上述图3所示实施例的信息推送方法。
具体的，信息推送方法包括：
获取信息推送客户端发送的图像；
根据信息推送客户端当前显示的推送信息的类型，对图像进行解析，获取图像中包含的目标数据；
根据目标数据，生成处理指令；
向信息推送客户端返回处理指令。
需要说明的是，前述对图3所示的信息推送方法实施例的解释说明也适用于该实施例的服务器，此处不再赘述。
本申请实施例提供的服务器110，首先获取信息推送客户端发送的图像，然 后根据信息推送客户端当前显示的推送信息的类型，对图像进行解析，获取图像中包含的目标数据，再根据目标数据，生成处理指令，最后向信息推送客户端返回处理指令。由此，实现了在推送信息时，通过与用户的交互，深化了用户对推送信息的认知，丰富了信息推送形式的多样性，提高了推送信息的推送效果和价值。
在示例性实施例中，还提供了一种计算机可读存储介质，其上存储有计算机程序，该程序被处理器执行时实现如上述如图1B或者图2所示的信息推送方法。
具体的，信息推送方法包括：
若交互界面中的预设区域被触控，则启动客户端所在的终端中的摄像头，其中交互界面显示在信息显示界面的上层，信息显示界面用于显示推送信息；
将摄像头采集的图像发送给服务器；
获取服务器返回的处理指令；
根据处理指令，对交互界面，和信息显示界面中至少一个进行处理。
需要说明的是，前述对图1B和图2所示的信息推送方法实施例的解释说明也适用于该实施例的计算机可读存储介质，此处不再赘述。
本申请实施例提供的计算机可读存储介质，首先在确定交互界面的预设区域被触控时，启动客户端所在的终端中的摄像头，然后将摄像头采集的图像发送给服务器，再获取服务器返回的处理指令，最后根据处理指令，对交互界面和信息显示界面中至少一个进行处理。由此，实现了在推送信息时，通过与用户的交互，深化了用户对推送信息的认知，丰富了信息推送形式的多样性，提高了推送信息的推送效果和价值。
在示例性实施例中，还提供了一种计算机可读存储介质，其上存储有计算机程序，该程序被处理器执行时实现如图3所示的信息推送方法。
具体的，信息推送方法包括：
获取信息推送客户端发送的图像；
根据信息推送客户端当前显示的推送信息的类型，对图像进行解析，获取图像中包含的目标数据；
根据目标数据，生成处理指令；
向信息推送客户端返回处理指令。
需要说明的是，前述对图3所示的信息推送方法实施例的解释说明也适用于该实施例的计算机可读存储介质，此处不再赘述。
本申请实施例提供的计算机可读存储介质，首先获取信息推送客户端发送的图像，然后根据信息推送客户端当前显示的推送信息的类型，对图像进行解析，获取图像中包含的目标数据，再根据目标数据，生成处理指令，最后向信息推送客户端返回处理指令。由此，实现了在推送信息时，通过与用户的交互，深化了用户对推送信息的认知，丰富了信息推送形式的多样性，提高了推送信息的推送效果和价值。
在示例性实施例中，还提供了一种计算机程序产品，当计算机程序产品中的指令由处理器执行时，执行如图1B或者图2所示的信息推送方法。
具体的，信息推送方法包括：
若交互界面中的预设区域被触控，则启动客户端所在的终端中的摄像头，其中交互界面显示在信息显示界面的上层，信息显示界面用于显示推送信息；
将摄像头采集的图像发送给服务器；
获取服务器返回的处理指令；
根据处理指令，对交互界面和信息显示界面中至少一个进行处理。
需要说明的是，前述对图1B和图2所示的信息推送方法实施例的解释说明也适用于该实施例的计算机程序产品，此处不再赘述。
本申请实施例提供的计算机程序产品，首先在确定交互界面的预设区域被触控时，启动客户端所在的终端中的摄像头，然后将摄像头采集的图像发送给服务器，再获取服务器返回的处理指令，最后根据处理指令，对交互界面和信息显示界面中至少一个进行处理。由此，实现了在推送信息时，通过与用户的 交互，深化了用户对推送信息的认知，丰富了信息推送形式的多样性，提高了推送信息的推送效果和价值。
在示例性实施例中，还提供了一种计算机程序产品，当计算机程序产品中的指令由处理器执行时，执行如图3所示的信息推送方法。
具体的，信息推送方法包括：
获取信息推送客户端发送的图像；
根据信息推送客户端当前显示的推送信息的类型，对图像进行解析，获取图像中包含的目标数据；
根据目标数据，生成处理指令；
向信息推送客户端返回处理指令。
需要说明的是，前述对图3所示的信息推送方法实施例的解释说明也适用于该实施例的计算机程序产品，此处不再赘述。
本申请实施例提供的计算机程序产品，首先获取信息推送客户端发送的图像，然后根据信息推送客户端当前显示的推送信息的类型，对图像进行解析，获取图像中包含的目标数据，再根据目标数据，生成处理指令，最后向信息推送客户端返回处理指令。由此，实现了在推送信息时，通过与用户的交互，深化了用户对推送信息的认知，丰富了信息推送形式的多样性，提高了推送信息的推送效果和价值。
图9是一些实施例中示例性计算设备900的框图。这里，计算设备900可以是图1A中终端设备120或者服务器110。这里，计算设备900可以由包括虚拟和物理资源的一个或多个计算设备提供计算设备900。
计算设备900典型地包括一个或多个处理单元(CPU)902，一个或多个网络接口904，存储器906，和用于互联这些组件的一个或多个通信总线908(有时也称为芯片集)。计算设备900也可以包括用户接口910。用户接口910包括一个或多个使能媒体内容的呈现的输出设备912，该一个或多个输出设备包括一个或多个扬声器和/或一个或多个可视化显示器。用户界面910也包括一个或多 个输入设备914，该一个或多个输入设备914包括便利用户输入的用户接口组件，诸如键盘，鼠标，声音命令输入单元或扩音器，触屏显示器，触敏输入板，或其他输入按钮或控件等。在计算设备900实现本申请的终端时，输入设备914还包括摄像头。
存储器906包括高速随机存取存储器，诸如DRAM，SRAM，DDR RAM，或其他随机存取固态存储设备；还可以包括非易失性存储器，诸如一个或多个磁盘存储设备，光盘存储设备，闪存设备，或其他非易失性固态存储设备。存储器906，或，存储器906内的非易性存储设备，包括非易失性计算机可读存储介质。在一些实施方式中，存储器906，或存储器906的非易失性计算机可读存储介质，存储以下程序，模块，或数据结构，或其子集或超集：
在一些实施例中，存储器906可以包括装置1000。在计算设备900实现为本申请的终端时，装置1000可以执行图1B或者图2的信息推送方法。在计算设备900实现为本申请的服务器时，装置1000可以执行图3的信息推送方法。
操作系统916，包括用于处理各种基本系统服务和用于执行硬件相关任务的程序；
网络通信模块918，用于通过一个或多个网络接口904(有线或无线)(例如，WiFi、以太、LAN、WLAN等)在网络上连接至其他计算设备；
呈现模块920，用于通过与用户接口910关联的一个或多个输出设备912(例如，显示器、扬声器等)，在计算设备900处使能信息的呈现(例如，用于运行计算设备系统和显示内容和信息的用户接口)；
输入处理模块922，用于检测来自一个或多个输入设备914中的一个输入设备的一个或多个用户输入或交互，并解析检测的输入和交互。
以上所述的单元可以存储在之前提及的一个或多个存储设备中，并且对应于用于执行以上描述的功能的指令集。不需要作为独立的软件程序，过程，模块，或数据结构而实现以上所述的模块或程序(例如，指令集)，因此，可以以各种方式组合或重排这些模块的各种子集。在一些实施例中，存储器906可以 存储以上所述的模块和数据结构的子集。进一步地，存储器906可以存储以上未描述的外加模块和数据结构。
以上所述仅为本申请的实施例而已，并不用以限制本申请，凡在本申请的精神和原则之内，所做的任何修改、等同替换、改进等，均应包含在本申请保护的范围之内。在本发明的描述中，需要理解的是，术语“第一”、“第二”仅用于描述目的，而不能理解为指示或暗示相对重要性或者隐含指明所指示的技术特征的数量。由此，限定有“第一”、“第二”的特征可以明示或者隐含地包括一个或者更多个该特征。在本发明的描述中，“多个”的含义是两个或两个以上，除非另有明确具体的限定。
在本说明书的描述中，参考术语“一个实施例”、“一些实施例”、“示例”、“具体示例”、或“一些示例”等的描述意指结合该实施例或示例描述的具体特征或者特点包含于本发明的至少一个实施例或示例中。在本说明书中，对上述术语的示意性表述不必须针对的是相同的实施例或示例。而且，描述的具体特征或者特点可以在任一个或多个实施例或示例中以合适的方式结合。此外，在不相互矛盾的情况下，本领域的技术人员可以将本说明书中描述的不同实施例或示例以及不同实施例或示例的特征进行结合和组合。
流程图中或在此以其他方式描述的任何过程或方法描述可以被理解为，表示包括一个或更多个用于实现特定逻辑功能或过程的步骤的可执行指令的代码的模块、片段或部分，并且本发明的优选实施方式的范围包括另外的实现，其中可以不按所示出或讨论的顺序，包括根据所涉及的功能按基本同时的方式或按相反的顺序，来执行功能，这应被本发明的实施例所属技术领域的技术人员所理解。

Claims (22)

  1. 一种信息推送方法，由终端设备执行，所述方法包括：
    若交互界面中的预设区域被触控，则启动所述终端设备中的摄像头，其中所述交互界面显示在信息显示界面的上层，所述信息显示界面用于显示推送信息；
    将所述摄像头采集的图像发送给服务器；
    获取所述服务器返回的处理指令；
    根据所述处理指令，对所述交互界面和所述信息显示界面中至少一个进行处理。
  2. 如权利要求1所述的方法，还包括:
    在所述交互界面中显示提示信息，所述提示信息包括：需要进行的拍摄操作及完成所述拍摄操作后的效果。
  3. 如权利要求1所述的方法，其特征在于，所述交互界面中的预设区域被触控之前，所述方法还包括：接收所述服务器发送的推送指令，所述推送指令中包括所述推送信息及所述推送信息对应的类型；根据所述推送信息的类型，确定所述交互界面的目标显示方式；
    在信息显示界面上显示所述推送信息，并根据所述目标显示方式，在所述信息显示界面的上层显示所述交互界面。
  4. 如权利要求3所述的方法，其中，所述推送信息的类型包括文字和图像；所述目标显示方式包括所述交互界面的显示位置、显示大小和透明度。
  5. 如权利要求1所述的方法，还包括：
    在将所述摄像头采集的图像发送给服务器之后，，以预设的时间间隔，重复向所述服务器发送所述摄像头实时采集的图像，直到接收到所述服务器返回的所述处理指令。
  6. 如权利要求1所述的方法，，还包括：
    在将所述摄像头采集的图像发送给服务器之前，将所述摄像头采集的图像， 进行编码压缩处理。
  7. 如权利要求1所述的方法，其特征在于，所述根据所述处理指令，对所述交互界面和所述信息显示界面中至少一个进行处理，包括：
    根据所述处理指令，更新所述交互界面。
  8. 如权利要求7所述的方法，其中，所述更新所述交互界面，包括：在所述交互界面中显示表示操作成功的消息。
  9. 如权利要求1所述的方法，其中，所述根据所述处理指令，对所述交互界面和所述信息显示界面中至少一个进行处理，包括：
    根据所述处理指令，关闭所述交互界面及所述信息显示界面。
  10. 一种信息推送方法，由服务器执行，所述方法包括：
    获取信息推送客户端发送的图像；
    根据所述信息推送客户端当前显示的推送信息的类型，对所述图像进行解析，以从所述图像获取目标数据；
    根据所述目标数据，生成处理指令；
    向所述信息推送客户端返回所述处理指令。
  11. 如权利要求10所述的方法，还包括：
    在获取信息推送客户端发送的图像之前，向所述信息推送客户端发送推送指令，所述推送指令包括所述推送信息及所述推送信息的类型。
  12. 如权利要求10所述的方法，其中，所述对所述图像进行解析，以从所述图像获取目标数据，包括：
    根据所述推送信息的类型，确定待获取数据的目标类型；
    对所述图像进行解析，获取与所述目标类型对应的所述目标数据。
  13. 如权利要求10所述的方法，还包括：
    在根据所述目标数据，生成处理指令之前，对所述推送信息进行解析，确定所述推送信息对应的参考数据；
    所述根据所述目标数据，生成处理指令，包括：
    根据所述目标数据与所述参考数据的匹配程度，生成所述处理指令。
  14. 如权利要求13所述的方法，其中，所述根据所述目标数据与所述参考数据的匹配程度，生成所述处理指令，包括：
    在所述推送信息的类型为文字时，确定所述目标数据与所述参考数据是否一致；
    在确定与所述参考数据一致时，生成所述处理指令。
  15. 如权利要求13所述的方法，其中，所述根据所述目标数据与所述参考数据的匹配程度，生成所述处理指令，包括：
    在所述推送信息的类型为图像时，确定所述目标数据的图像指纹信息与所述参考数据是否一致；
    在确定与所述参考数据一致时，生成所述处理指令。
  16. 如权利要求10所述的方法，还包括：根据所述推送信息的内容，确定所述推送信息的类型。
  17. 如权利要求16所述的方法，其中，所述根据所述推送信息的内容，确定所述推送信息的类型，包括：根据所述推送信息的内容中各类型的内容所占的比例，确定所述推送信息的类型。
  18. 如权利要求16所述的方法，其中，所述根据所述推送信息的内容，确定所述推送信息的类型，包括：根据所述推送信息的内容中各类型的内容的重要程度，确定所述推送信息的类型。
  19. 一种终端设备，包括：
    存储器、处理器、摄像头及存储在存储器上并由处理器执行的计算机程序，以使所述处理器执行如权利要求1-9中任一项所述的方法。
  20. 一种服务器，包括：
    存储器、处理器及存储在存储器上并由处理器执行的计算机程序，以使所述处理器执行如权利要求10-18中任一项所述的方法。
  21. 一种非易失性存储介质，存储有数据处理程序，所述数据处理程序包 括指令，所述指令当由终端执行时，使得所述终端执行权利要求1-9中任一项所述方法。
  22. 一种非易失性存储介质，存储有计算机可执行指令，所述计算机可执行指令由服务器执行时，使得所述服务器执行权利要求10-18中任一项所述方法。
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