WO2017121241A1 - 媒体信息处理方法及移动终端、存储介质 - Google Patents

媒体信息处理方法及移动终端、存储介质 Download PDF

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Publication number
WO2017121241A1
WO2017121241A1 PCT/CN2016/112769 CN2016112769W WO2017121241A1 WO 2017121241 A1 WO2017121241 A1 WO 2017121241A1 CN 2016112769 W CN2016112769 W CN 2016112769W WO 2017121241 A1 WO2017121241 A1 WO 2017121241A1
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WIPO (PCT)
Prior art keywords
media information
application
information
mobile terminal
graphical interface
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PCT/CN2016/112769
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English (en)
French (fr)
Inventor
徐刚
王贤骏
颜小敏
阳丹
谢奕
宋锋
裴林
周彬
Original Assignee
腾讯科技（深圳）有限公司
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Application filed by 腾讯科技（深圳）有限公司 filed Critical 腾讯科技（深圳）有限公司
Publication of WO2017121241A1 publication Critical patent/WO2017121241A1/zh
Priority to US15/926,399 priority Critical patent/US10558474B2/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/40—Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
    • G06F16/43—Querying
    • G06F16/438—Presentation of query results
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
    • G06F16/972—Access to data in other repository systems, e.g. legacy data or dynamic Web page generation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F40/00—Handling natural language data
    • G06F40/10—Text processing
    • G06F40/166—Editing, e.g. inserting or deleting
    • G06F40/186—Templates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00—Arrangements for program control, e.g. control units
    • G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44—Arrangements for executing specific programs
    • G06F9/451—Execution arrangements for user interfaces
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements

Definitions

  • the present invention relates to Internet communication technologies, and in particular, to a media information processing method, a mobile terminal, and a storage medium.
  • Mobile terminals such as smart phones and tablets
  • 4G 4th generation mobile communication
  • WiFi Wireless compatibility authentication
  • media information providers such as advertisers, news publishers
  • the server side uses the graphical interface of the application in the mobile terminal to present the media information to the media information presenting party (such as advertisements, news, etc.).
  • the graphical interface of the application on the PC side presents the advertisement in different ways, but at present, the graphical interface of the application of the mobile terminal only supports loading a single form of media information (such as pictures, videos), and does not support interactive operations in the form of forms, that is, only The interaction between the user and the user is not supported in the process of presenting the media information in the graphical interface of the application, and the push of the media information is completed after the media information is loaded.
  • media information such as pictures, videos
  • Embodiments of the present invention provide a media information processing method, a mobile terminal, and a storage medium, which are capable of implementing a form-supporting page in a graphical interface in which a mobile terminal presents media information in an efficient manner.
  • an embodiment of the present invention provides a media information processing method, including:
  • the mobile terminal detects that the condition for presenting the media information in the graphical interface of the application is satisfied, and requests the media information and the control strategy of the media information to the server side;
  • Loading the control policy in the application executing the control policy to determine that a form needs to be used in the media information to obtain information from the mobile terminal user, and requesting the server side to adapt a network view of the form a page, the network view page is initialized to the network view template by the server side based on the customized parameter of the form;
  • an embodiment of the present invention provides a mobile terminal, including:
  • the detecting unit is configured to detect that the condition for presenting the media information in the graphical interface of the application is met, and request the media information and the control strategy of the media information from the server side;
  • control unit configured to load the control policy in the application, execute the control policy to determine that a form needs to be used in the media information to obtain information from the mobile terminal user, and request an adaptation from the server side a network view page of the form, where the network view page is initialized to the network view template by the server side based on the customized parameter of the form;
  • a loading unit configured to execute the control policy to present the media information in the graphical interface of the application and load the network view page in the graphical interface of the application.
  • an embodiment of the present invention provides a mobile terminal, including a processor and a storage medium, where the storage medium stores executable instructions, and the executable instructions are configured to cause the processor to perform operations including:
  • an example of the present invention provides a storage medium, where the executable medium is configured to execute a media information processing method provided by an embodiment of the present invention.
  • a control policy is implemented in an application in a graphical interface of an application that presents media information to implement a control policy for media information presentation, and a network view page adapted to media information is obtained by executing a control policy.
  • a control policy can realize media information and table after rendering network view page The effect of a single co-presentation, while interacting with the mobile terminal user through the form control to obtain the information entered by the mobile terminal user in the form.
  • the above operations are all implemented by the control strategy loaded in the application. There is no need to consider adapting different scenarios and many technical interfaces of the mobile terminal, and the development efficiency is high, and the network view page can be pre-arranged according to the needs of different media information distributors.
  • the generation can be loaded immediately after requesting the adapted network view page, and does not require additional processing of the technical interface of the mobile terminal, thereby ensuring the efficiency of pushing the media information to the mobile terminal and obtaining information from the mobile terminal user.
  • FIG. 1a and 1b are schematic diagrams showing a graphical interface of a PC-side application presenting advertisements in different manners
  • FIG. 2 is a schematic diagram of an optional application scenario in which the server side delivers media information to a mobile terminal according to an embodiment of the present invention
  • FIG. 3 is a schematic flowchart 1 of a method for processing media information in an embodiment of the present invention
  • FIG. 4 is a second schematic flowchart of a method for processing media information in an embodiment of the present invention.
  • FIG. 5 is a schematic diagram showing display of playing an advertisement and loading a floating layer in an embodiment of the present invention
  • FIG. 6 is a schematic diagram of presenting a form item in an embodiment of the present invention.
  • FIGS. 7a to 7d are schematic diagrams showing the styles of the form items in different states in the embodiment of the present invention.
  • FIG. 8 is a schematic diagram of a form item icon in an embodiment of the present invention.
  • FIG. 9 is a schematic diagram of calling up an input interface in an embodiment of the present invention.
  • FIG. 10 is a schematic diagram of an error in prompting form information input in an embodiment of the present invention.
  • FIG. 11 is a schematic diagram of presenting candidate form information for user selection in an embodiment of the present invention.
  • FIG. 12 is a schematic diagram showing the correct verification of the input form information in the embodiment of the present invention.
  • FIG. 13 is a schematic diagram of the success of submitting input form information in the embodiment of the present invention.
  • FIG. 14 is a schematic structural diagram of implementing a form advertisement in a video application according to an embodiment of the present invention.
  • 15 is a schematic flowchart 3 of a method for processing media information in an embodiment of the present invention.
  • 16 is a schematic flowchart 4 of a method for processing media information in an embodiment of the present invention.
  • FIG. 17 is a schematic structural diagram of a mobile terminal according to an embodiment of the present invention.
  • FIG. 18 is a schematic structural diagram of an optional hardware and software of the mobile terminal 30 in the embodiment of the present invention.
  • the terms "including”, “comprising”, or any other variations thereof are intended to encompass non-exclusive inclusions, such that a method or apparatus comprising a plurality of elements includes not only the Elements, but also other elements not explicitly listed, or elements that are inherent to the implementation of the method or device.
  • an element defined by the phrase “comprising a " does not exclude the presence of additional related elements in the method or device including the element (eg, a step in the method or a unit in the device) ).
  • the media information processing method provided by the embodiment of the present invention includes a series of steps, but the media information processing method provided by the embodiment of the present invention is not limited to the described steps.
  • a series of units, but the video processing apparatus provided by the embodiment of the present invention is not limited to including the unit explicitly described, and may further include a unit that is required to be set when acquiring related information or processing based on the information.
  • a mobile terminal, a smart phone, a tablet computer, and an in-vehicle terminal used by the user side such as a device that supports installation of various clients (for example, a client that provides each network-based service) and displays a graphical interface of the client.
  • Form control including objects in the interface of the mobile terminal, complete display of interface elements such as windows, text boxes, buttons and drop-down menus, and can be widely applied in response to related operations received in the interface. In the display and operation of various types of clients.
  • the types of form controls include:
  • a drop-down type form control that presents alternative form information for selection by a drop-down form
  • the input type form control uses a table to render different types of form items and corresponding input boxes (the input box is used to enter form information).
  • FIG. 1a and 1b An example of presenting an advertisement in a different manner on the graphical interface of the application on the PC side is shown in Figures 1a and 1b.
  • the form-based advertisement shown in Figure 1b also uses the form to obtain user information while promoting the information.
  • the advertisements in the form of information promotion can better meet the needs of some industries (such as insurance, automobile test drive, education and training advertisers) for the content of the main content of the official website, thereby expanding more new customers.
  • Higher cost performance and return on investment (ROI) lower the cost of advertising by advertisers, shorten the period of advertising, and show the conversion rate of form-based ads (the number of clicks converted to effective consumption) is common 2 times the advertisement.
  • the graphical interface of the application of the mobile terminal only supports loading a single form of media information (such as pictures, videos), and does not support interactive operations in the form of forms, that is, only the general advertisement in the form shown in FIG. 1a can be implemented, that is, in the application.
  • the interaction with the user is not supported, and the media information is pushed after the media information is loaded; at least the following problems exist:
  • the media information provider has the need to obtain information from the user of the mobile terminal, the user needs to present the form and the user interaction in the graphical interface while the media information of the application of the mobile terminal is presented, so that the user fills in the form and uploads, thereby
  • the purpose of obtaining information from a user based on a form is realized.
  • a page configured to support a form is different from a production on a PC, and a plurality of technical interfaces of different scenarios and mobile terminals need to be adapted, and the development cost is high.
  • FIG. 2 is a schematic diagram showing an optional application scenario in which the server side delivers media information (such as advertisements, news, etc.) to the mobile terminal in the embodiment of the present invention.
  • the mobile terminal is a mobile phone as an example.
  • the mobile terminal can also be implemented as a mobile terminal such as a tablet computer, or can be portable. Pocket, handheld, computer built-in or in-vehicle mobile devices.
  • the mobile terminal can exchange data with the radio access network under various communication networks.
  • the communication network can be a Global System for Mobile Communications (GSM) network, a Code Division Multiple Access (CDMA) network, a Wideband Code Division Multiple Access (WCDMA) network, a Long Term Evolution (LTE) communication network, and the like.
  • GSM Global System for Mobile Communications
  • CDMA Code Division Multiple Access
  • WCDMA Wideband Code Division Multiple Access
  • LTE Long Term Evolution
  • the mobile terminal 1 communicates with the server side through a wireless compatibility authentication (WiFi) method
  • WiFi wireless compatibility authentication
  • the mobile terminal 2 communicates with the server side through cellular communication
  • the database shown in FIG. 2 (including an index library and a media information base) Communication with the server side through a fiber optic cable, cable or network cable
  • the media information library and index library shown in FIG. 2 can be implemented as independent databases, or two of the databases can be combined into one as needed. database.
  • the media information provider has the need to deliver the media information to the mobile terminal, and the server side supports the media information that is uploaded to the media information repository by the media information distributor.
  • the media information can be set to the media information when the server side uploads the media information.
  • the orientation conditions include different dimensions such as user area, age, preference, mobile terminal type.
  • the orientation conditions set by the media information are indexed in the index library) to the mobile terminal desired by the media information provider (that is, the orientation is met) Conditional mobile terminal) user delivery.
  • the embodiment of the present invention describes a media information processing method, which is applied to the foregoing mobile terminal.
  • the media information processing method according to the embodiment of the present invention includes the following steps:
  • step 101 the mobile terminal detects that the condition for presenting the media information in the graphical interface of the application is satisfied.
  • the mobile terminal runs any type of application (such as a network video application, a network audio application, a web browser, etc.) and presents a graphical interface of the application in the display of the mobile terminal (where the graphical interface may present information related to the application service itself, such as Video, audio, etc., based on the media information delivery logic built in the application, determines whether the condition for presenting the media information in the graphical interface of the application is satisfied.
  • application such as a network video application, a network audio application, a web browser, etc.
  • the graphical interface may present information related to the application service itself, such as Video, audio, etc., based on the media information delivery logic built in the application, determines whether the condition for presenting the media information in the graphical interface of the application is satisfied.
  • the conditions here can be at least one of the following:
  • the mobile terminal launches the application and presents a graphical interface of the application on the display;
  • the mobile terminal switches the display from the other graphical interface to the graphical interface of the application
  • the mobile terminal presents information related to the application's service (such as a video playing application playing video and an audio playing application playing audio) in the graphical interface of the application to reach a preset progress (eg, playing to 50%).
  • a preset progress eg, playing to 50%.
  • Step 102 The mobile terminal requests media information and a control policy of the media information from the server side.
  • the mobile terminal may request the media information from the server side by sending the media information request.
  • the media information request carries the feature information of the mobile terminal, including at least one of the following: an operating system type, a networking mode, and a used communication service.
  • Type of carrier such as public places, homes, companies, schools, etc.
  • application behavior such as running game applications, running non-game applications
  • media information requests carrying the characteristics of mobile terminal users Information, including at least one of the following: geography, gender, age group, education level, and interest preferences.
  • the server side randomly sends the media information to the mobile terminal, and if the media information request carries the feature information, the server side matches the feature information with the targeting condition in the index library to determine a matching
  • the media information is stored in the media information queue, and the media information request in the media information queue is used to respond to the media information request of the mobile terminal.
  • the control strategy of the media information is used to implement the presentation logic of the media information in the graphical interface of the application, and the actual implementation can be implemented by using a software development kit (SDK).
  • SDK software development kit
  • Step 103 The mobile terminal loads the control policy in the application, executes the control policy to determine that the form needs to be used in the media information to obtain information from the mobile terminal user, and requests the server side to adapt the form's network view page.
  • the application running by the mobile terminal executes the processing logic in the control policy by loading the control policy, and requests the server side to confirm whether the form is used in the graphical interface of the application to obtain the user in the form when the media information is presented in the graphical interface of the application.
  • the information entered in the confirmation confirm whether the media information has the attribute of using the form to obtain the information, that is, whether the type of the media information is the media information using the form, and when the media information is an advertisement, that is, the form advertisement).
  • the media information sender uploads the media information to be served on the server side
  • the mobile terminal is required to present the media information in the graphical interface of the application
  • the form is also presented in the media information for the mobile
  • the end user inputs information in the form to obtain the information from the mobile terminal user, that is, the media information producer needs to deliver the form type media information
  • the server side supports the user to set the form customization parameters
  • the customization parameter indicates the following information: The description of the action description; the type of the form item in the form (or the form item and type in the form and the different candidates for the type item) and the number; the type and number of form controls required by the form.
  • the guiding operation description information is used to describe the business purpose of the form to the mobile terminal user, such as free application, immediate test drive, free experience and interactive surprise.
  • the types of form controls include drop-down type form controls and input type form controls.
  • Drop-down type form controls present alternative form information for user selection by means of a drop-down form.
  • Input type form controls use table forms to present different types of form items and corresponding The input box (the number of input boxes is consistent with the number of types of form items corresponding to the input type form control), and the mobile terminal user inputs form information corresponding to different types of form items in the input box.
  • the type of form item depends on the type of information that the media information producer expects to obtain.
  • the media information distributor when the media information distributor is a credit card issuer, the media information distributor sets a corresponding type of form item according to the type of information acquired from the mobile terminal user, and sets each type of form item to be used according to its own needs.
  • the number of form controls that is, whether to render a form item using an input type form control, or to render a form item using a drop-down type form control.
  • An optional example of a different type of form item is: name; phone number; expected application quota (forms for application quotas can also be set with different quota candidates, such as 10,000, 20,000, etc.); optionally, media
  • the information dispenser setting uses the input type form control to present the form item of the above type and the corresponding input box in the form of a form for the user to input the name, the phone number and the expected application quota in the input box, and the input type form control detects the information input by the user.
  • the input type control and the drop-down type form control can cooperate with the presentation of the form items of the above type, for example, the media information dispatcher can also use the input type control to render the form item of the above name and phone number type, using the drop type type form control Different candidates for the above-mentioned application quota are presented for selection by the mobile terminal user, and the amount selected by the user is detected.
  • the server side also supports the media information distributor to set the following business-related form parameters.
  • the server side initializes the network view template to obtain a network view page (WebView) based on the customized parameters set by the media information dispatcher for the media information desired to be delivered (including the boot operation description information; the type and number of form items in the form), taking into account the media Diversification of custom parameters set by the information sender (for example, the same media information sender can upload multiple media information to the server side, and set different customization parameters for each media information, and the number of network view pages generated by the server side is very Large, in order to improve distribution efficiency, the server side may store the network view page in a content distribution network (CDN), and respond to the request of the mobile terminal for the network view page of the adaptation form based on the content distribution network.
  • CDN content distribution network
  • the application running by the mobile terminal determines whether the requested advertisement is a form advertisement by loading an advertisement SDK (including a control policy) (that is, the advertisement is playing at the same time) It is also necessary to present the form in the advertisement to obtain the information input by the user in the form), and if so, to request the server side to adapt the network view page of the advertisement requested by the mobile terminal, that is, the server side is based on the media information delivery party for the mobile
  • the network view page generated by the customized parameter of the advertisement setting requested by the terminal if not, it indicates that the advertisement requested by the mobile terminal is a normal advertisement (the form does not need to be presented in the advertisement to obtain the information input by the mobile terminal user in the form) Directly present the ad in the graphical interface of the app.
  • Step 104 The mobile terminal executes a control policy to present media information in a graphical interface of the application and load a network view page in the graphical interface of the application.
  • the loading is to complete the data preparation for rendering the network view page (for example, the related data is read into the cache), and the presentation area of the network view page may overlap with the presentation area of the media information.
  • Visual effects such as the first area of the graphical interface of the application presenting media information, and loading the network view page in the second area graphical interface of the application, if the second area is a sub-area of the first area, then rendering the loaded network
  • the form carried by the network view page is presented on the upper layer of the media information in a floating layer (the transparency of the floating layer is set according to requirements).
  • the presentation area of the web view page may implement a visual effect separately from the presentation area of the media information (ie, displayed in different areas of the graphical interface of the application), such as the first area of the graphical interface of the application presenting the media information, and in the application
  • the second area graphical interface loads the network view page. If the second area and the first area are different areas in the graphical interface of the application, when the loaded network view page is rendered, the form and media information carried by the network view page are Different areas of the graphical interface are presented.
  • a control policy is implemented in an application in a graphical interface of an application for presenting media information to implement a control policy for media information presentation, and a network view page adapted to media information is obtained by executing a control policy.
  • the effect of the media information and the form being co-presented can be realized, and the form control interacts with the mobile terminal user to obtain the information input by the mobile terminal user in the form.
  • the above operations are all implemented by the control strategy loaded in the application. There is no need to consider adapting different scenarios and many technical interfaces of the mobile terminal, and the development efficiency is high, and the network view page can be pre-arranged according to the needs of different media information distributors.
  • the generation can be loaded immediately after requesting the adapted network view page, and does not require additional processing of the technical interface of the mobile terminal, thereby ensuring the efficiency of pushing the media information to the mobile terminal and obtaining information from the mobile terminal user.
  • a significant feature of the mobile terminal is that the screen area is significantly smaller than the fixed terminal (such as the desktop display).
  • the fixed terminal such as the desktop display.
  • the process of loading the network view page in the graphical interface of the application by the mobile terminal is described.
  • the loading of the network view page in the embodiment of the present invention is not only the data preparation for completing the rendering presentation, but also the operation performed by the user. Present content to enable interaction with the user.
  • the process of loading a network view page in a mobile terminal includes the following steps:
  • Step 201 presenting a boot operation identifier.
  • the media information is rendered.
  • the sub-area of the first area is used, and the boot operation identifier is presented on the media information in a floating layer manner; the boot operation identifier is used to describe the business use of the form to the mobile terminal user, and if the user desires to submit the form, the boot operation identifier may be Implement a trigger action (such as a click).
  • Step 202 In response to the triggering operation for the boot operation identifier, hiding the boot operation identifier, and adding a call form control to present the corresponding form item in the graphical interface of the application.
  • the display parameter is preset by the preset display parameter to control the display effect of the floating layer, such as color, transparency, etc., and the floating layer is loaded; in the floating layer, the preset number of form items in the form item corresponding to the form control is presented.
  • the form items are presented in batches in preset quantities. For example, the call form control renders no more than three form items at a time, avoiding the problem that the operation area is too small and difficult to operate.
  • the alternative form information of the form item is presented in the floating layer by the drop-down form for the user to select.
  • the input type form control is loaded, different types of form items and corresponding input boxes are presented in the form of a table (the number of input boxes is consistent with the number of types of form items), and the mobile terminal user inputs different types of tables in the input box.
  • Single item form information is provided.
  • Step 203 Acquire form information of the form input by the mobile terminal user in response to the input operation of the form item presented by the form control, and perform verification processing on the form information.
  • the drop-down type form control presents the alternative form information of the form item in the floating layer by the drop-down form for the user to select, and the user triggers the selected form information to be detected by the drop-down type form control;
  • the input type of the form control uses the form
  • the form presents different types of form items and corresponding input boxes, and the mobile terminal user is detected by the form control of the input type when inputting form information corresponding to different types of form items in the input box.
  • the operation of the corresponding form item presented by the user for the form control is determined, and the operation state of the target form item and the target form item of the operation is determined, including: no operation State; input state; input completion state; input error state; update the display effect of the icon of the target form item based on the operation state of the target form item, such as changing the color of the icon of the target form item, or the icon of the target form item is heavy
  • the graphic elements corresponding to different operation states are superimposed and displayed (for example, the tick indicates that the input is completed and is correct, and the flashing cursor indicates that the input is being input) to prompt the user for the operation state of the target form item.
  • Step 204 In response to the submit operation for the form information, the calling data interface uploads the form information after the verification is completed to the server side.
  • the information input by the user may have errors, such as the shortage of the number of mobile phone numbers entered, in order to avoid obtaining invalid or erroneous information from the user
  • the information input by the user is verified based on the information verification rules of different form items, and is determined.
  • the local data interface of the mobile terminal is called to upload the information input by the user to the server side, and the server side classifies the information submitted by different users for the same form for the media information distributor to query and use.
  • the mobile terminal stops the presentation of the media information in the graphical interface of the application when detecting the triggering operation performed by the user for the guiding operation identifier; After the input operation of the form item and submit the form information, the presentation of the media information is resumed.
  • the guiding operation identifier is used to guide the user to determine whether the form needs to be filled out, thereby avoiding the immediate presentation of the form to the user, and the form item corresponding to the form control adopts a preset quantity based batch presentation manner.
  • the form items are presented in batches, which avoids the problem that the user is difficult to operate by all the form items being presented at one time; at the same time, the user is prompted for the operation status of the form items, so that the user can understand the current operation status (such as whether the input is wrong or the like). ).
  • the media information is an advertisement
  • the media information is the advertiser
  • the advertiser desires to deliver the form advertisement to the mobile terminal, that is, the form is presented in the process of playing the advertisement by the video playing application. Gather the information that the user entered in the form.
  • the advertisement and the advertisement SDK are requested from the server side, and the subsequent processing of the advertisement and the presentation form is implemented by executing the control logic of the advertisement SDK.
  • the video application plays the advertisement in the play window 100 in a patch mode.
  • the advertisement is played, the network view page is loaded in the video play window, and the floating layer is loaded in the right area of the video play window, and the guide operation identifier 101 of the “reservation test drive” is presented in the floating layer, prompting the user to click to fill in the form.
  • the text of the boot operation identifier 101 can be configured by the advertiser in the background of the server side, and can be configured as follows: free application, immediate test drive, free experience, interactive surprise, and the like.
  • the video application When the user clicks the guide operation identifier 101 of the "reservation test drive", the video application hides the guide operation identifier of the "reservation test drive”, and pops up the form shown in FIG. 6 to fill the floating layer, and the input name form item is shown in FIG. 102.
  • Select the gender form item 103 and the contact form item 104 three form items, and the number of form items that can be displayed at one time in the floating layer can be set in the background of the server side by the advertiser or the server side developer.
  • the advertisement SDK in the video application stores the form information to the server side background through the background interface.
  • the advertisement SDK pauses the playback of the advertisement after loading the floating layer of the video application's play window, and continues to play the advertisement after submitting the form information successfully and stopping loading the floating layer.
  • Each form item may be correspondingly provided with a different icon to indicate a different state.
  • FIG. 7a an icon of a click (input state) shown in FIG. 7b
  • FIG. 7c shows Icon for entering the completion status
  • Figure 7d shows the input error prompt icon
  • Figure 8 shows icons of different types (such as selection of education, province city, geographic location, customization), icons using text and graphics
  • the combination of the way can also be set using one of text and graphics.
  • FIG. 10 shows the prompt interface when the form information of the contact form item 104 is input incorrectly, prompting the user to re-enter the form information.
  • the selection gender form item 103 is presented by the drop type type form control on the floating layer, and the drop type type form control presents the candidate form information (male/female) for the user to select.
  • the input of the name form item 102, the selection gender form item 103, and the contact form form item 104, and the verification is completed the input of the name form item 102, the selection of the gender form item 103, and the contact method are switched.
  • the form item 104 prompts for the correct style, and presents the detailed information for the user to determine, including the activity rules, descriptions, disclaimers, etc., the user can click the activity rule to view the detailed rules; after submitting the form successfully, the submission shown in FIG. 13 is presented. Successful tips and Continue to play the ad.
  • the form information is submitted to the server side storage through the data interface provided by the server side background and is regularly submitted to the advertiser.
  • the form presented in the graphical interface of the mobile terminal video application is implemented by front end technologies such as HTML5+JS+CSS3.
  • the bottom layer is a video application, and the video application invokes an advertisement SDK to implement the advertisement playing logic.
  • the advertisement SDK loads the network view page in the graphical interface of the application, and the right button (the boot operation identifier) is implemented in the network view page. , animation effects, form controls, user interaction and more.
  • the user installs and opens the video application through the PAD or the mobile phone, selects to watch a certain video, plays the video before or plays the video, the video application will request the advertisement SDK, obtain the advertisement related data, and start playing the advertisement.
  • the control logic is: If the ad is a form-type ad, the web view page is loaded, and the web view page creates form controls and interactions based on the user's custom parameters, including the type and number of form controls required by the form.
  • step 201 after the network view page is loaded (step 201), firstly, according to the MRAID protocol defined by the IAB, it is determined whether an interaction protocol has been established between the network view page and the advertisement SDK (step 202), and if the establishment fails, the event is thrown. In the error message, the advertisement cannot be displayed (step 203). If the protocol is successfully established, indicating that the network view page can perform data interaction with the native APP through the protocol, the required customization parameters can be obtained from the advertisement SDK (step 204), including the type and quantity of the form control required by the form. And parse the parameter for a problem.
  • the right button creation and custom text display can be performed according to the parameter (step 206), and then the corresponding input is created by traversing the type and quantity of the form control in the parameter (step 207), pull down.
  • the type form control (step 208, step 209), if there is a problem with the parsing, an error message is thrown and the advertisement cannot be displayed (step 205).
  • the control graphical interface (UI) is hidden.
  • the standby form control presents the corresponding form item to interact with the user.
  • step 301 the advertiser submits a form in the server to generate a network view page.
  • Step 302 During the advertisement delivery, the advertisement SDK loads the network view and displays a guiding operation prompt on the advertisement.
  • step 303 the user clicks on the guiding operation prompt on the advertisement to participate in filling out the form.
  • step 304 the Wonton system verifies the user data and saves it to the Wonton system.
  • step 305 the Measurement system provides display and download of user data.
  • the Measurement System and the Wonton System are carriers of different functions on the server side.
  • the template customization can be easily realized.
  • the current form is a set of templates, and the entire set of templates can be realized through configuration, which is very convenient.
  • the advertiser sets the custom parameters by simple text input and drop-down box selection, and generates a network view page.
  • Each advertisement order corresponds to a network view page and is saved on the content distribution network (CDN).
  • CDN content distribution network
  • the Ads SDK only needs to load the ad-related web view page to automate the form. If you need to further design the form or add more options, it is very easy to modify the custom parameters in the configuration file in the Order system.
  • the form data submitted by the user is connected to the Wonton system.
  • the Wonton system not only supports data collection, but also provides functions such as data verification and user submission limit to ensure data security and authenticity. After the user submits the form, they can view and download the data in real time through the Measurement system.
  • Patch prompt the user can submit information when viewing the patch.
  • the patch When the patch is played, there is a floating layer that prompts the user to fill in more information and collect the prize/application for a test drive. After the user clicks on the floating layer, the floating layer can be popped up on the patch for the user to input information.
  • the combination of form fill content and tile content can enhance user engagement and data accuracy.
  • Advertisers can upload the customization options they need in the background. Once you have uploaded your selection, you can show it at the front desk. There are not enough options for background firmware, advertisers can define and add options themselves; information such as store information with personalized needs can be completed in an instant.
  • the form data submitted by the user is connected to the background wonton system.
  • the Wonton system not only supports data collection, but also provides functions such as data verification and user submission limit to ensure data security and authenticity. After the user submits the form, he can view and download the data in real time through the Measurement system.
  • the embodiment of the present invention describes a mobile terminal for implementing the media information processing method described in the foregoing embodiment.
  • the detecting unit 210 is configured to detect that the condition for presenting the media information in the graphical interface of the application is satisfied, and requests the server side.
  • control unit 220 is configured to load a control policy in the application, execute the control policy to determine that a form needs to be used in the media information to obtain information from the mobile terminal 200 user, and request the adaptation form from the server side
  • the network view page is initialized to the network view template by the server-side form-based customization parameter;
  • the loading unit 230 is configured to execute the control policy to present the media information in the graphical interface of the application, and load in the graphical interface of the application.
  • the loading unit 230 presents the guiding operation identifier in the network view page, in response to the triggering operation for the guiding operation identifier, hiding the guiding operation identifier, in the application
  • the form control is called in the graphical interface to render the corresponding form item.
  • the loading unit 230 obtains the input form information in response to the input operation of the form item presented for the form control, and performs verification processing on the form information; in response to the submit operation for the form information, the call is performed.
  • the data interface uploads the form information after verification to the server side.
  • the loading unit 230 is further configured to load the floating layer with the preset display parameters in the graphical interface of the application; and load the preset number of form controls in the floating layer.
  • the loading unit 230 parses the operation for the form control, determines the target form item of the operation, and the operation state of the target form item; parses the target form item based on the operation state of the target form item
  • the operating state includes at least one of the following: an inoperative state; an input state; an input completion state; and an input error state.
  • the loading unit 230 suspends presenting the media information in the graphical interface of the application in response to the operation for the guiding operation identification; and, in response to the submitting operation for the form information , restore the presentation of media information.
  • the loading unit 230 is further configured to load the media information in the first area of the graphical interface of the application, and load the network view page in the second area graphical interface of the application; wherein the second area is a sub-area of the first area, or One area and the second area are different areas of the graphical interface of the application.
  • the functional units described above may be implemented by a processor in a mobile terminal by executing executable instructions stored in the memory.
  • an optional hardware and software structure diagram of the mobile terminal 30 includes a hardware layer, an intermediate layer, an operating system layer, and a software layer.
  • the structure of the mobile terminal shown in FIG. 18 is merely an example and does not constitute a limitation on the structure of the mobile terminal.
  • the mobile terminal may set more components than FIG. 18 according to implementation requirements, or omit setting partial components according to implementation needs.
  • the hardware layer of the mobile terminal includes a processor 310, an input/output interface 330, a storage medium 340, and a network interface 320, and the components can communicate via a system bus connection.
  • the processor 310 can be implemented by using a central processing unit (CPU), a microprocessor (MCU, Microcontroller Unit), an application specific integrated circuit (ASIC), or a Field-Programmable Gate Array (FPGA).
  • CPU central processing unit
  • MCU microprocessor
  • ASIC application specific integrated circuit
  • FPGA Field-Programmable Gate Array
  • the input/output interface 330 can be implemented using input/output devices such as a display screen, a touch screen, and a speaker.
  • the storage medium 340 can be implemented by using a non-volatile storage medium such as a flash memory, a hard disk, or an optical disk. It is implemented by a volatile storage medium such as a double rate (DDR) double data rate cache, in which executable instructions for executing the above interface display method are stored.
  • DDR double rate
  • the storage medium 340 can be centrally located with other components of the mobile terminal, or can be distributed with respect to other components in the mobile terminal.
  • the network interface 320 provides the processor 310 with access capabilities of external data such as an off-site set storage medium 340.
  • the network interface 320 may be based on Near Field Communication (NFC) technology, Bluetooth technology, ZigBee (ZigBee) technology for short-range communication, and can also implement communication systems such as Code Division Multiple Access (CDMA), Wideband Code Division Multiple Access (WCDMA), and its evolution.
  • NFC Near Field Communication
  • ZigBee ZigBee
  • CDMA Code Division Multiple Access
  • WCDMA Wideband Code Division Multiple Access
  • the cellular communication of the system for example, accesses the communication on the network side via an access point (AP, Access Point) based on a wireless compatibility authentication (WiFi) method.
  • WiFi wireless compatibility authentication
  • the driver layer includes middleware 15 for the operating system 360 to identify and communicate with the hardware layer components, such as a collection of drivers for the various components of the hardware layer.
  • the operating system 360 is configured to provide a user-oriented graphical interface, including, by way of example, a plug-in icon, a desktop background, and an application icon, and the operating system 360 supports user control of the device via a graphical interface.
  • the software environment of the device is operated as an embodiment of the present invention.
  • the system type and version are not limited. For example, it can be a Linux operating system, a UNIX operating system, or another operating system.
  • the application layer includes a client running on the user side terminal, such as an application 370 providing network services such as the aforementioned video client application.
  • the web view template is initialized by the media information dispatcher in advance for the webpage view template by using the custom parameters preset in advance for the form, and the webpage view page for the media information is delivered by the media information provider.
  • the control policy in the application is in the graphical interface.
  • the loading of the network view page is implemented, and the technical effect of presenting the form and interacting in the media information presentation interface of the mobile terminal is realized. Since the form is presented through the network view page and the interaction is supported, the application of the mobile terminal only needs to have a loading network view.
  • the ability of the page can be used without any adaptation of various technical interfaces in the mobile terminal.
  • the development efficiency is high, and the network view page can be pre-generated according to the customized parameters of the different media information distributors for the form, thereby ensuring the efficiency of pushing the media information to the mobile terminal and obtaining the information from the mobile terminal user.
  • the foregoing storage medium includes: a mobile storage device, a random access memory (RAM), a read-only memory (ROM), a magnetic disk, or an optical disk.
  • RAM random access memory
  • ROM read-only memory
  • magnetic disk or an optical disk.
  • optical disk A medium that can store program code.
  • the above-described integrated unit of the present invention may be stored in a computer readable storage medium if it is implemented in the form of a software function module and sold or used as a standalone product.
  • the technical solution of the embodiments of the present invention may be embodied in the form of a software product in essence or in the form of a software product, which is stored in a storage medium and includes a plurality of instructions for making
  • a computer device which may be a personal computer, server, or network device, etc.
  • the foregoing storage medium includes various media that can store program codes, such as a mobile storage device, a RAM, a ROM, a magnetic disk, or an optical disk.

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Abstract

一种媒体信息处理方法及移动终端、存储介质；方法包括：检测到满足在应用的图形界面呈现媒体信息的条件(101)，向服务器侧请求媒体信息以及媒体信息的控制策略(102)；在应用中加载控制策略，执行控制策略以确定需要在媒体信息中使用表单从用户侧获取信息，向服务器侧请求适配表单的网络视图页面(103)，网络视图页面为服务器侧基于表单的定制参数对网络视图模板初始化得到；执行控制策略以在应用的图形界面中呈现媒体信息，并在应用的图形界面中加载网络视图页面(104)。上述方法能够以高效的方式在移动终端呈现媒体信息的图形界面中实现支持表单的页面。

Description

媒体信息处理方法及移动终端、存储介质 技术领域
本发明涉及互联网通信技术，尤其涉及一种媒体信息处理方法及移动终端、存储介质。
背景技术
移动终端(如智能手机、平板电脑)是目前普遍使用的访问互联网的终端，移动通信的快速发展使移动终端设备快速访问互联网成为可能，例如用户目前可以使用第4代移动通信(4G)方式或无线相容性认证(WiFi)方式访问互联网。
在用户访问互联网过程中(例如使用浏览器访问网页，或者使用客户端如视频客户端播放互联网视频的过程中)，媒体信息投放方(如广告主、新闻发布方)存在向移动终端推送媒体信息(如广告，新闻等)的需求，服务器侧利用移动终端中的应用的图形界面为媒体信息投放方呈现媒体信息。
在PC端的应用的图形界面以不同方式呈现广告，但是目前，移动终端的应用的图形界面仅仅支持加载单一形式的媒体信息(如图片、视频)，而不支持表单形式的互动操作，也就是仅仅能够实现在应用的图形界面中呈现媒体信息的过程中不支持与用户的交互操作，在媒体信息加载完毕之后就完成媒体信息的一次推送。
对于如何高效的方式在移动终端呈现媒体信息的图形界面中实现支持表单的页面，以与用户交互操作并从用户获取信息，尚无有效解决方案。
发明内容
本发明实施例提供一种媒体信息处理方法及移动终端、存储介质，能够以高效的方式在移动终端呈现媒体信息的图形界面中实现支持表单的页面。
本发明实施例的技术方案是这样实现的：
第一方面，本发明实施例提供一种媒体信息处理方法，包括：
移动终端检测到满足在应用的图形界面呈现媒体信息的条件，向服务器侧请求媒体信息以及所述媒体信息的控制策略；
在所述应用中加载所述控制策略，执行所述控制策略以确定需要在所述媒体信息中使用表单从所述移动终端用户获取信息，向所述服务器侧请求适配所述表单的网络视图页面，所述网络视图页面为所述服务器侧基于所述表单的定制参数对网络视图模板初始化得到；
执行所述控制策略以在所述应用的所述图形界面中呈现所述媒体信息，并在所述应用的所述图形界面中加载所述网络视图页面。
第二方面，本发明实施例提供一种移动终端，包括：
检测单元，配置为检测到满足在应用的图形界面呈现媒体信息的条件，向服务器侧请求媒体信息以及所述媒体信息的控制策略；
控制单元，配置为在所述应用中加载所述控制策略，执行所述控制策略以确定需要在所述媒体信息中使用表单从所述移动终端用户获取信息，向所述服务器侧请求适配所述表单的网络视图页面，所述网络视图页面为所述服务器侧基于所述表单的定制参数对网络视图模板初始化得到；
加载单元，配置为执行所述控制策略以在所述应用的所述图形界面中呈现所述媒体信息，并在所述应用的所述图形界面中加载所述网络视图页面。
第三方面，本发明实施例提供一种移动终端，包括处理器和存储介质，所述存储介质中存储有可执行指令，所述可执行指令配置为引起所述处理器执行包括以下的操作：
第四方面，本发明示例提供一种存储介质，所述存储介质中存储有可执行指令，所述可执行指令配置为执行本发明实施例提供的媒体信息处理方法。
本发明实施例中，在呈现媒体信息的应用的图形界面中在应用中加载控制策略的方式来实现对媒体信息呈现的控制策略，通过执行控制策略来从获取与媒体信息适配的网络视图页面，在渲染网络视图页面后能够实现媒体信息与表 单共同呈现的效果，同时通过表单控件与移动终端用户交互，以获取移动终端用户在表单中输入的信息。上述的操作都是通过应用中加载的控制策略来完成，不需要考虑适配不同的场景和移动终端的众多技术接口，开发效率高，且网络视图页面可以预先根据不同媒体信息投放方的需求预先生成，在请求到适配的网络视图页面后可以即时加载，不需要额外的适配移动终端的技术接口的处理，保证了向移动终端推送媒体信息并从移动终端用户获取信息的效率。
附图说明
图1a和图1b是PC端的应用的图形界面以不同方式呈现广告的一个示意图；
图2是本发明实施例中服务器侧系向移动终端投放媒体信息的一个可选的应用场景示意图；
图3是本发明实施例中媒体信息处理方法的流程示意图一；
图4是本发明实施例中媒体信息处理方法的流程示意图二；
图5是本发明实施例中播放广告并加载浮层的显示示意图；
图6是本发明实施例中呈现表单项的示意图；
图7a至图7d是本发明实施例中表单项在不同状态的样式示意图；
图8是本发明实施例中表单项图标的示意图；
图9是本发明实施例中调出输入界面的示意图；
图10是本发明实施例中提示表单信息输入错误的示意图；
图11是本发明实施例中呈现候选表单信息供用户选择的示意图；
图12是本发明实施例中提示输入表单信息校验正确的示意图；
图13是本发明实施例中提交输入表单信息成功的示意图；
图14是本发明实施例中在视频应用中实现表单广告的结构示意图；
图15是本发明实施例中媒体信息处理方法的流程示意图三；
图16是本发明实施例中媒体信息处理方法的流程示意图四；
图17是本发明实施例中移动终端的结构示意图；
图18是本发明实施例中移动终端30的一个可选的软硬件结构示意图。
具体实施方式
以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。另外，以下所提供的实施例是用于实施本发明的部分实施例，而非提供实施本发明的全部实施例，在本领域技术人员不付出创造性劳动的前提下，对以下实施例的技术方案进行重组所得的实施例、以及基于对发明所实施的其他实施例均属于本发明的保护范围。
需要说明的是，在本发明实施例中，术语“包括”、“包含”或者其任何其他变体意在涵盖非排他性的包含，从而使得包括一系列要素的方法或者装置不仅包括所明确记载的要素，而且还包括没有明确列出的其他要素，或者是还包括为实施方法或者装置所固有的要素。在没有更多限制的情况下，由语句“包括一个……”限定的要素，并不排除在包括该要素的方法或者装置中还存在另外的相关要素(例如方法中的步骤或者装置中的单元)。
例如，本发明实施例提供的媒体信息处理方法包含了一系列的步骤，但是本发明实施例提供的媒体信息处理方法不限于所记载的步骤，同样地，本发明实施例提供的视频处理装置包括了一系列单元，但是本发明实施例提供的视频处理装置不限于包括所明确记载的单元，还可以包括为获取相关信息、或基于信息进行处理时所需要设置的单元。
对本发明进行进一步详细说明之前，对本发明实施例中涉及的名词和术语进行说明，本发明实施例中涉及的名词和术语适用于如下的解释。
1)移动终端，用户侧使用的智能手机、平板电脑和车载终端等支持安装各种客户端(例如提供各基于网络的服务的客户端)，并显示客户端的图形界面的设备。
2)表单控件，包括在移动终端的界面中的对象，完成视窗、文本框、按钮和下拉式菜单等界面元素的显示，响应界面中接收到的相关操作，可广泛应用 于各类客户端的显示和操作中。
表单控件的类型包括：
下拉类型表单控件，通过下拉表单的方式呈现备选表单信息供用户选择；
输入类型表单控件使用表格的形式呈现不同类型的表单项以及对应的输入框(输入框中用于输入表单信息)。
在PC端的应用的图形界面以不同方式呈现广告的一个示例如图1a和图1b所示，对于广告主来说，图1b示出的表单式的广告在宣传信息同时还利用表单获取用户信息，较图1a仅仅宣传信息的形式的广告，更能够满足一些行业(如保险，汽车试驾，教育培训广告主)的对于官网主体内容信息前置的需求，从而来拓展更多的新客户，具有较高的投放性价比以及投资回报率(ROI)，降低广告主的投放广告的成本，缩短投放广告的周期，数据显示表单式广告的转化率(点击广告的次数转换为有效消费的次数)是普通广告的2倍。
但是，移动终端的应用的图形界面仅仅支持加载单一形式的媒体信息(如图片、视频)，而不支持表单形式的互动操作，也就是仅仅能够实现图1a所示形式的普通广告，即在应用的图形界面中呈现媒体信息的过程中不支持与用户的交互操作，在媒体信息加载完毕之后就完成媒体信息的一次推送；至少存在以下问题：
如果媒体信息投放方有向移动终端的用户获取信息的需求，就需要在移动终端的应用的图形界面呈现媒体信息的同时，在图形界面中呈现表单与用户交互，供用户填写表单并上传，从而实现基于表单从用户获取信息的目的，但是在移动终端制作配置为支持表单的页面与在PC端的制作不同，需要适配不同的场景和移动终端的众多技术接口，开发成本高。
图2示意性示出了本发明实施例中服务器侧系向移动终端投放媒体信息(如广告、新闻等)的一个可选的应用场景示意图，在图2中以移动终端是手机为例，当然，移动终端还可以实施为平板电脑等移动终端，还可以是便携式、 袖珍式、手持式、计算机内置的或者车载的移动装置。移动终端可执行各种通信网络下的无线接入网交换数据。典型地，该通信网络可以是全球移动通信(GSM)网络、码分多址(CDMA)网络、宽带码分多址(WCDMA)网络、长期演进(LTE)通信网络等。
典型地，移动终端1通过无线相容性认证(WiFi)方式与服务器侧进行通信，移动终端2通过蜂窝通信方式与服务器侧通信，图2中示出的数据库(包括索引库和媒体信息库)与服务器侧之间通过光缆、电缆或网线连接通信，需要指出，图2示出的媒体信息库、索引库可以实施为相互独立的数据库，也可以根据需要将其中的两个数据库合并实施为一个数据库。
媒体信息投放方存在向移动终端投放媒体信息的需求，服务器侧支持将媒体信息投放方上传到媒体信息库中的媒体信息(媒体信息投放方向服务器侧上传媒体信息时可以设置媒体信息的定向条件，定向条件包括不同的维度如用户区域、年龄、偏好、移动终端类型。媒体信息所设置的定向条件以索引的方式在索引库中归类)向媒体信息投放方期望的移动终端(也就是符合定向条件的移动终端)用户投放。
基于上述记载的移动终端以及服务器侧提出本发明具体实施例。
本发明实施例记载一种媒体信息处理方法，应用于前述的移动终端，参见图3，本发明实施例记载的媒体信息处理方法包括以下步骤：
步骤101，移动终端检测到满足在应用的图形界面呈现媒体信息的条件。
移动终端运行任意类型的应用(如网络视频应用、网络音频应用、网络浏览器等)并在移动终端的显示器中呈现应用的图形界面(其中图形界面中可以呈现有与应用业务自身相关的信息如视频、音频等)，基于应用中内置的媒体信息投放逻辑判断是否满足在应用的图形界面中呈现媒体信息的条件。
这里的条件可以采用以下至少之一：
移动终端启动应用并在显示器呈现应用的图形界面；
移动终端从其他图形界面切换显示到应用的图形界面；
移动终端在应用的图形界面中呈现与应用的业务相关的信息(如视频播放应用播放视频，音频播放应用播放音频)达到预设进度(如播放至50％)。
上述的条件仅为示例，实际实施中还可以为在运行应用并呈现应用的图形界面的过程中周期或随机的时间节点到达时。
步骤102，移动终端向服务器侧请求媒体信息以及媒体信息的控制策略。
移动终端可以通过发送媒体信息请求的方式向服务器侧请求媒体信息，可选地，媒体信息请求中携带移动终端的特征信息，包括以下至少之一：操作系统类型；联网方式；使用的通信服务的运营商的类型；联网场景(如公共场所、家庭、公司、学校等)、应用行为(如运行游戏类应用，运行非游戏类应用)；可选地，媒体信息请求中携带移动终端用户的特征信息，包括以下至少之一：地域、性别、年龄段、教育程度和兴趣偏好等。
如果移动终端发送的媒体信息请求未携带上述的特征信息，服务器侧随机向移动终端发送媒体信息，如果媒体信息请求携带特征信息，服务器侧将特征信息与索引库中的定向条件匹配，确定匹配的媒体信息存入媒体信息队列，利用媒体信息队列中的媒体信息响应移动终端的媒体信息请求。
媒体信息的控制策略用于实现媒体信息在应用的图形界面的呈现逻辑，实际实施中可以采用软件开发套件(SDK)的方式实现，
步骤103，移动终端在应用中加载控制策略，执行控制策略以确定需要在媒体信息中使用表单从移动终端用户获取信息，向服务器侧请求适配表单的网络视图页面。
移动终端运行的应用通过加载控制策略来执行控制策略中的处理逻辑，请求服务器侧确认在应用的图形界面中呈现媒体信息时，是否还需要在应用的图形界面中使用表单，以获取用户在表单中输入的信息(确认媒体信息是否具有使用表单获取信息的属性，也就是确定媒体信息的类型是否是使用表单的媒体信息，当媒体信息是广告时也就是表单广告)。
媒体信息投放方在服务器侧上传需要投放的媒体信息时，如果需要移动终端在应用的图形界面中呈现媒体信息的同时还在媒体信息中呈现表单，供移动 终端用户在表单中输入信息从而达到从移动终端用户获取信息的目的，也就是媒体信息投放方需要投放表单类型的媒体信息，则服务器侧支持用户设置表单的定制参数，定制参数指示了以下信息：引导操作描述信息；表单中的表单项的类型(或者为表单中表单项和类型以及该类型表单项的不同候选项)和数量；表单需求的表单控件的类型及数量。
其中引导操作描述信息用于向移动终端用户描述表单的业务用途，如免费申领、马上试驾、免费体验和互动惊喜等。
表单控件的类型包括下拉类型表单控件和输入类型表单控件，下拉类型表单控件通过下拉表单的方式呈现备选表单信息供用户选择，输入类型表单控件使用表格的形式呈现不同类型的表单项以及对应的输入框(输入框的数量与输入类型表单控件所对应的表单项的类型的数量一致)，供移动终端用户在输入框输入对应不同类型表单项的表单信息。
表单项的类型视媒体信息投放方期望获取信息的类型而定。
例如，当媒体信息投放方为信用卡发行商时，媒体信息投放方根据需要从移动终端用户获取的信息的类型对应设置对应类型的表单项，并根据自身需求设置每个类型表单项呈现时所使用的表单控件的数量，也就是使用输入类型表单控件呈现表单项，还是使用下拉类型表单控件呈现表单项。
不同类型表单项的一个可选地示例为：姓名；电话号码；期望申请额度(申请额度的表单项还可以设置有不同的额度候选项，如一万、两万等)；可选地，媒体信息投放方设置使用输入类型表单控件使用表格的形式呈现上述类型的表单项以及对应的输入框，供用户在输入框输入姓名、电话号码和期望申请额度，输入类型表单控件检测到用户输入的信息；可选地，输入类型控件和下拉类型表单控件可以配合呈现上述类型的表单项，例如媒体信息投放方还可使用输入类型控件呈现上述的姓名和电话号码类型的表单项，使用下拉类型表单控件呈现上述的申请额度的不同候选项供移动终端用户选择，并检测到用户选定的额度。
实际实施时，服务器侧还支持媒体信息投放方设置以下业务相关的表单参 数：汽车试驾类：通过快速报名试驾，来配合汽车贴片进行投放；教育类：比如快速报名教育机构试听课等；金融类：申请车险；化妆品类：提交个人信息申请化妆品小样。
服务器侧基于媒体信息投放方针对期望投放的媒体信息设置的定制参数(包括引导操作描述信息；表单中的表单项的类型和数量)对网络视图模板初始化得到网络视图页面(WebView)，考虑到媒体信息投放方设置的定制参数的多样化(例如同一媒体信息投放方可以向服务器侧上传多个媒体信息，并且针对每个媒体信息设置不同的定制参数，服务器侧对应生成的网络视图页面的数量很大，为了提升分发效率，服务器侧可以将网络视图页面存储在内容分发网络(CDN)，基于内容分发网络响应移动终端的针对适配表单的网络视图页面的请求。
以媒体信息为广告为例，当移动终端从服务器请求到广告后，移动终端运行的应用通过加载广告SDK(包括控制策略)的方式判断请求的广告是否是表单广告(也就是广告在播放的同时还需要在广告中呈现表单以获取用户在表单中输入的信息)，如果是，则向服务器侧请求适配移动终端请求到的广告的网络视图页面，也就是服务器侧基于媒体信息投放方针对移动终端请求到的广告设置的定制参数生成的网络视图页面；如果不是，则表明移动终端请求到的广告为普通的广告(不需要在广告中呈现表单以获取移动终端用户在表单中输入的信息)，直接在应用的图形界面中呈现广告。
步骤104，移动终端执行控制策略以在应用的图形界面中呈现媒体信息，并在应用的图形界面中加载网络视图页面。
本发明实施例中以加载是仅仅完成对网络视图页面进行渲染呈现的数据准备(如将相关的数据读入缓存)为例进行说明，网络视图页面的呈现区域可以实现与媒体信息的呈现区域重叠的视觉效果，例如应用的图形界面的第一区域呈现媒体信息，并在应用的第二区域图形界面加载网络视图页面，如果第二区域为第一区域的子区域，那么在渲染所加载的网络视图页面时，使网络视图页面承载的表单在媒体信息之上以浮层(浮层的透明度根据需求设置)的方式呈 现。
网络视图页面的呈现区域可以实现与媒体信息的呈现区域分离显示(也就是在应用的图形界面的不同区域显示)的视觉效果，例如应用的图形界面的第一区域呈现媒体信息，并在应用的第二区域图形界面加载网络视图页面，如果第二区域与第一区域为应用的图形界面中的不同区域，那么在渲染所加载的网络视图页面时，使网络视图页面承载的表单与媒体信息在图形界面的不同区域呈现。
本发明实施例中在呈现媒体信息的应用的图形界面中在应用中加载控制策略的方式来实现对媒体信息呈现的控制策略，通过执行控制策略来从获取与媒体信息适配的网络视图页面，在渲染网络视图页面后能够实现媒体信息与表单共同呈现的效果，同时通过表单控件与移动终端用户交互，以获取移动终端用户在表单中输入的信息。上述的操作都是通过应用中加载的控制策略来完成，不需要考虑适配不同的场景和移动终端的众多技术接口，开发效率高，且网络视图页面可以预先根据不同媒体信息投放方的需求预先生成，在请求到适配的网络视图页面后可以即时加载，不需要额外的适配移动终端的技术接口的处理，保证了向移动终端推送媒体信息并从移动终端用户获取信息的效率。
移动终端的一个显著的特点是屏幕的面积明显小于固定终端(如台式机的显示器)，在移动终端加载表单并渲染呈现时，表单的可操作面积较小将增大用户的操作难度，影响用户的体验。
本发明实施例中对移动终端在应用的图形界面中加载网络视图页面的处理进行说明，本发明实施例中的加载网络视图页面，不仅仅是完成渲染呈现的数据准备，还根据用户实施的操作呈现内容以实现与用户的交互。
参见图4，本发明实施例提供的在移动终端加载网络视图页面的处理包括以下步骤：
步骤201，呈现引导操作标识。
如前所述，如果网络视图页面加载所使用的第二区域使媒体信息呈现所使 用的第一区域的子区域，则引导操作标识以浮层的方式在媒体信息之上呈现；引导操作标识用于向移动终端用户描述表单的业务用途，如果用户期望提交表单可以对引导操作标识实施触发操作(如点击)。
步骤202，响应于针对引导操作标识的触发操作，隐藏引导操作标识，在应用的图形界面中加调用表单控件呈现对应的表单项。
在应用的图形界面中以预设显示参数预设显示参数控制浮层的显示效果如颜色、透明度等加载浮动图层；在浮动图层中呈现表单控件对应的表单项中预设数量的表单项，表单项以预设数量分批次呈现，例如调用表单控件每次呈现不超过三个表单项，避免呈现过多导致操作区域过小而难以操作的问题。
下拉类型表单控件被加载时，通过下拉表单的方式在浮层呈现表单项的备选表单信息供用户选择。输入类型表单控件被加载时，使用表格的形式呈现不同类型的表单项以及对应的输入框(输入框的数量与表单项的类型的数量一致)，供移动终端用户在输入框输入对应不同类型表单项的表单信息。
步骤203，响应于针对表单控件呈现的表单项的输入操作，获取移动终端用户针对表单项输入的表单信息，对表单信息进行校验处理。
下拉类型表单控件通过下拉表单的方式在浮层呈现表单项的备选表单信息供用户选择，用户触发需要选定的表单信息时会被下拉类型表单控件检测到；输入类型的表单控件使用表格的形式呈现不同类型的表单项以及对应的输入框，移动终端用户在输入框输入对应不同类型表单项的表单信息时会被输入类型的表单控件检测到。
为了方便用户了解当前针对表单项的操作状态，可选地，解析用户针对表单控件呈现的对应的表单项的操作，确定操作的目标表单项以及目标表单项所处的操作状态，包括：未操作状态；输入状态；输入完成状态；输入错误状态；基于目标表单项所处的操作状态更新目标表单项的图标的显示效果，例如变更目标表单项的图标的颜色，或者在目标表单项的图标重中叠加显示对应不同操作状态的图形元素(如对勾表示输入完成且正确，闪动的光标表示正在输入)以提示用户针对目标表单项的操作状态。
步骤204，响应于针对表单信息的提交操作，调用数据接口将校验完成后的表单信息上传至服务器侧。
考虑到用户输入的信息可以存在错误，如输入的手机号码位数短缺，为了避免从用户获取无效的或错误的信息，基于不同表单项的信息校验规则对用户输入的信息进行校验，确定输入信息有效后，调用移动终端本地的数据接口将用户输入的信息上传至服务器侧，服务器侧将不同用户针对同一表单提交的信息归类，供媒体信息投放方查询使用。
另外，为了保证用户观看媒体信息的体验的连续性，移动终端在检测到用户实施的针对引导操作标识的触发操作时，中止在应用的图形界面中呈现媒体信息；在用户完成针对各表单控件呈现的表单项的输入操作，并提交表单信息后，恢复呈现媒体信息。
本发明实施例中，通过引导操作标识引导用户确定是否需要填写表单，避免了立即呈现表单对用户的干扰，对表单控件所对应的表单项采用基于预设数量的分批次呈现的方式，使表单项分批次呈现，避免了一次性呈现所有的表单项导致用户操作困难的问题；同时，还对用户针对表单项的操作状态进行提示，便于用户了解当前的操作状态(如输入是否错误等)。
本发明实施例还以下述场景为例进行说明：媒体信息为广告，媒体信息投放方为广告主，广告主期望向移动终端投放表单广告，也就是在视频播放应用播放广告的过程中呈现表单以收集用户在表单中输入的信息。
视频应用播放在线视频前，向服务器侧请求广告以及广告SDK，通过执行广告SDK的控制逻辑实现后续对广告播放、呈现表单的处理，参见图5，视频应用以贴片方式在播放窗口100播放广告，广告播放时在视频播放窗口加载网络视图页面，在视频播放窗口的右侧区域加载浮层，浮层中呈现有“预约试驾”的引导操作标识101，提示用户去点击填写表单。
引导操作标识101的文字可以由广告主在服务器侧的后台进行配置，根据需要可以配置为：免费申领、马上试驾、免费体验、互动惊喜等。
当用户点击“预约试驾”的引导操作标识101时，视频应用隐藏“预约试驾”的引导操作标识，并弹出图6所示的表单填写浮层，图6中示出了输入姓名表单项102、选择性别表单项103以及联系方式表单项104三个表单项，浮层中一次性可以显示的表单项的数量可以由广告主或服务器侧开发人员在服务器器侧后台设置。
用户选择表单项并填写表单信息，通过提交申请105提交后，视频应用中的广告SDK通过后台接口将表单信息存储到服务器侧后台。
为了保证用户观看广告的体验的连续性，广告SDK在视频应用的播放窗口加载浮层后暂停广告的播放，在提交表单信息成功并停止加载浮层后继续播放广告。
每个表单项可以对应设置有不同的图标以指示不同的状态，默认有四种状态：图7a示出的默认状态的图标；图7b示出的点击(输入状态)的图标、图7c示出的输入完成状态的图标；图7d示出的输入错误的提示图标；作为示例，图8示出了不同类型(如选择学历、省份城市、地理位置、自定义)的图标，图标采用文字和图形相结合的方式，当然也可以采用文字和图形之一来设置。
参见图9，在用户点击一个输入姓名表单项102时，姓名表单项102切换为图7b示出的指示处于输入状态的样式，移动终端的输入界面106被调出供用户输入，表单信息输入完成后，对填写的表单信息进行校验，图10示出了联系方式表单项104的表单信息输入错误时的提示界面，提示用户重新输入表单信息。
参见图11，选择性别表单项103由下拉类型表单控件在浮层呈现，下拉类型表单控件呈现候选的表单信息(男/女)供用户选择。
参见图12，在用户针对输入姓名表单项102、选择性别表单项103以及联系方式表单项104均输入了表单信息且校验完成后，切换输入姓名表单项102、选择性别表单项103以及联系方式表单项104为提示输入正确的样式，并呈现详情信息供用户确定，包含活动规则、说明、免责条款等，用户可点击活动规则进行详细规则查看；在提交表单成功后呈现图13所示的提交成功的提示，并 继续播放广告。
表单信息通过服务器侧后台提供的数据接口提交至服务器侧存储并定期提交给广告主。
移动终端视频应用的图形界面中呈现的表单是由HTML5+JS+CSS3等前端技术实现。参见图14，最底层为视频应用，并由视频应用调用广告SDK来实现广告的播放逻辑，广告SDK在应用的图形界面中加载网络视图页面，网络视图页面中实现右侧按钮(引导操作标识)、动画效果、表单控件、用户交互等功能。
移动终端自定义表单贴片广告展示的基本流程
首先用户通过PAD或手机，安装并打开视频应用，选择观看某个视频，播放视频之前或播放视频的过程中，视频应用会去请求广告SDK，获取到广告相关数据，开始播放广告。控制逻辑是：如果此广告是表单类型的广告，则会加载网络视图页面，网络视图页面根据用户的定制参数(包括表单需求的表单控件的类型和数量)创建表单控件及交互方式。
具体实现流程
参见图15，网络视图页面被加载以后(步骤201)，首先根据IAB制定的MRAID协议，判断网络视图页面是否已经和广告SDK之间建立了交互协议(步骤202)，如果建立失败，则抛出错误信息，广告不可被展示(步骤203)。如协议建立成功，表示网络视图页面之间可以通过此协议与原生APP进行数据交互，则可以从广告SDK处获取到所需要的定制参数(步骤204)，包括表单需求的表单控件的类型和数量)并解析参数是否有问题。所需参数解析无问题后，即可根据参数进行右侧按钮创建及自定义文字展示(步骤206)，再通过遍历参数中表单控件的类型及数量，创建相对应的输入(步骤207)、下拉类型表单控件(步骤208、步骤209)，如果解析存在问题，则抛出错误信息，广告不可被展示(步骤205)。表单控件创建完成后先将控件图形界面(UI)隐藏，当监听到用户点击右侧按钮后待用表单控件呈现对应的表单项进行与用户的互动。
从表单的制作到数据展示，参见图16，整个实现可以分为5步：
步骤301，广告主在服务器中提交表单，生成网络视图页面。
步骤302，广告投放期间，广告SDK加载网络视图，在广告上展示引导操作提示。
步骤303，用户点击广告上的引导操作提示，参与填写表单。
步骤304，云吞系统对用户数据进行校验，保存到云吞系统中。
步骤305，Measurement系统提供用户数据的展示与下载。
Measurement系统和云吞系统为服务器侧不同功能的载体。
表单的可配置化与扩展
通过Order系统已有的网络视图模板制作系统，轻松实现模板定制化，当前的表单即为一套模板，整套模板通过配置即可实现，非常便捷。广告主通过简单的文字输入和下拉框选择来设置定制参数，生成网络视图页面，每个广告订单对应一个网络视图页面，保存在内容分发网络(CDN)上。广告SDK仅需加载广告相关的网络视图页面可实现自动化表单。如需对表单进行进一步设计或增加更多选项，只需修改Order系统中配置文件中的定制参数，非常简便。
数据收集与展示
用户提交的表单数据接入云吞系统，云吞系统不仅可以支持数据收集，还提供了数据校验，用户提交次数限制等功能，保证数据的安全性与真实性。用户提交表单后，就可以通过Measurement系统实时查看，下载数据了。
本发明实施例具有以下有益效果：
1)贴片提示，用户观看贴片时可进行信息提交。在贴片播放时，有浮层提示用户可以去填写更多信息，领取奖品/申请试驾。用户点击浮层后，可以在贴片上弹出暂停浮层供用户输入信息。表单填写内容和贴片内容紧密结合，可以提升用户参与热情，以及数据的准确性。使用独特的图标样式显示，方便移动终端展现与用户理解。和PC端的文字、输入框、下拉框有很大不同。
2)无需额外页面制作，所有表单项都在服务器侧后台固化供广告主选择生成定制参数。不需要额外的页面制作：省时省力，一键选择，一键提交，马上展现。广告主选择更简单：不需要额外提交信息，不需要有人力投入，只需要 选择需要展现的表单项。填写项后台全部固化，并可以扩展：所有填写项都在后台固化，并可以随时更新、添加，实现快速迭代。
3)广告主可以在后台上传自己需要的自定义选项。上传选择后，即可在前台展现。后台固化的选项不够，广告主可以自己定义、添加选项；像门店信息之类有个性化需求的信息，可以瞬间完成支持。
4)数据实时传递，实时查看，一步到位。用户提交的表单数据接入后台云吞系统，云吞系统不仅可以支持数据收集，还提供了数据校验，用户提交次数限制等功能，保证数据的安全性与真实性。用户提交表单后，就可以通过Measurement系统实时查看，下载数据。
本发明实施例记载一种用于实施前述实施例记载的媒体信息处理方法的移动终端，参见图17，检测单元210配置为检测到满足在应用的图形界面呈现媒体信息的条件，向服务器侧请求媒体信息以及媒体信息的控制策略；控制单元220配置为在应用中加载控制策略，执行控制策略以确定需要在媒体信息中使用表单以从移动终端200用户获取信息，向服务器侧请求适配表单的网络视图页面，网络视图页面为服务器侧基于表单的定制参数对网络视图模板初始化得到；加载单元230，配置为执行控制策略以在应用的图形界面中呈现媒体信息，并在应用的图形界面中加载网络视图页面，网络视图页面中至少具有表单的表单项对应的表单控件。
为避免在应用的图形界面中呈现表单而对用户观看媒体信息造成的干扰，加载单元230呈现网络视图页面中的引导操作标识，响应于针对引导操作标识的触发操作，隐藏引导操作标识，在应用的图形界面中调用所述表单控件呈现对应的表单项。
为避免用户输入的错误的表单信息，加载单元230响应于针对表单控件呈现的表单项的输入操作，获取输入的表单信息，对表单信息进行校验处理；响应于针对表单信息的提交操作，调用数据接口将校验完成后的表单信息上传至服务器侧。
加载单元230，还配置为在应用的图形界面中以预设显示参数加载浮动图层；在浮动图层中加载预设数量的表单控件。
为提示用户针对表单项的操作状态，加载单元230解析针对表单控件的操作，确定操作的目标表单项以及目标表单项所处的操作状态；解析基于目标表单项所处的操作状态更新目标表单项的显示效果，操作状态包括以下至少之一：未操作状态；输入状态；输入完成状态；输入错误状态。
为实现用户观看媒体信息过程中填写表单前后的流畅的观看体验，加载单元230响应于针对引导操作标识的操作，中止在应用的图形界面中呈现媒体信息；以及，响应于针对表单信息的提交操作，恢复呈现媒体信息。
加载单元230，还配置为在应用的图形界面的第一区域加载媒体信息，并在应用的第二区域图形界面加载网络视图页面；其中，第二区域为第一区域的子区域，或者，第一区域与第二区域为应用的图形界面的不同区域。
上述的功能单元可由移动终端中的处理器通过执行存储于存储器的可执行指令来实现。
参见图18示出的移动终端30的一个可选的软硬件结构示意图，移动终端包括硬件层、中间层、操作系统层和软件层。然而，本领域的技术人员应当理解，图18示出的移动终端的结构仅为示例，并不构成对移动终端结构的限定。例如，移动终端可以根据实施需要设置较图18更多的组件，或者根据实施需要省略设置部分组件。
移动终端的硬件层包括处理器310、输入/输出接口330，存储介质340以及网络接口320，组件可以经系统总线连接通信。
处理器310可以采用中央处理器(CPU)、微处理器(MCU，Microcontroller Unit)、专用集成电路(ASIC，Application Specific Integrated Circuit)或逻辑可编程门阵列(FPGA，Field－Programmable Gate Array)实现。
输入/输出接口330可以采用如显示屏、触摸屏、扬声器等输入/输出器件实现。
存储介质340可以采用闪存、硬盘、光盘等非易失性存储介质实现，也可 以采用双倍率(DDR，Double Data Rate)动态缓存等易失性存储介质实现，其中存储有用以执行上述界面显示方法的可执行指令。
示例性地，存储介质340可以与移动终端的其他组件集中设置，也可以相对于移动终端中的其他组件分布设置。网络接口320向处理器310提供外部数据如异地设置的存储介质340的访问能力，示例性地，网络接口320可以基于近场通信(NFC，Near Field Communication)技术、蓝牙(Bluetooth)技术、紫蜂(ZigBee)技术进行的近距离通信，另外，还可以实现如基于码分多址(CDMA，Code Division Multiple Access)、宽带码分多址(WCDMA，Wideband Code Division Multiple Access)等通信制式及其演进制式的蜂窝通信，又例如，基于无线相容性认证(WiFi)方式经由接入无线接入点(AP，Access Point)接入网络侧的通信。
驱动层包括用于供操作系统360识别硬件层并与硬件层各组件通信的中间件15，例如可以为针对硬件层的各组件的驱动程序的集合。
操作系统360用于提供面向用户的图形界面，示例性地，包括插件图标、桌面背景和应用图标，操作系统360支持用户经由图形界面对设备的控制本发明实施例对上述设备的软件环境如操作系统类型、版本不做限定，例如可以是Linux操作系统、UNIX操作系统或其他操作系统。
应用层包括用户侧终端运行的客户端，例如提供网络服务的应用370如前述的视频客户端应用。
综上所述，本发明实施例具有以下有益效果：
通过媒体信息投放方预先针对表单预先设置的定制参数对网页视图模板初始化得到适配媒体信息投放方投放媒体信息的网络视图页面，在移动终端呈现媒体信息时，通过应用中的控制策略在图形界面中实现对网络视图页面的加载，实现在移动终端的媒体信息呈现界面呈现表单并进行交互的技术效果，由于是通过网络视图页面来呈现表单以及支持交互，移动终端的应用只需要有加载网络视图页面的能力即可，无需对移动终端中的各种技术接口进行适配，提升了 开发效率高，且网络视图页面可以预先根据不同媒体信息投放方的针对表单的定制参数预先生成，保证了向移动终端推送媒体信息并从移动终端用户获取信息的效率。
本领域的技术人员可以理解：实现上述方法实施例的全部或部分步骤可以通过程序指令相关的硬件来完成，前述的程序可以存储于一计算机可读取存储介质中，该程序在执行时，执行包括上述方法实施例的步骤；而前述的存储介质包括：移动存储设备、随机存取存储器(RAM，Random Access Memory)、只读存储器(ROM，Read-Only Memory)、磁碟或者光盘等各种可以存储程序代码的介质。
或者，本发明上述集成的单元如果以软件功能模块的形式实现并作为独立的产品销售或使用时，也可以存储在一个计算机可读取存储介质中。基于这样的理解，本发明实施例的技术方案本质上或者说对相关技术做出贡献的部分可以以软件产品的形式体现出来，该计算机软件产品存储在一个存储介质中，包括若干指令用以使得一台计算机设备(可以是个人计算机、服务器、或者网络设备等)执行本发明各个实施例所述方法的全部或部分。而前述的存储介质包括：移动存储设备、RAM、ROM、磁碟或者光盘等各种可以存储程序代码的介质。
以上所述，仅为本发明的具体实施方式，但本发明的保护范围并不局限于此，任何熟悉本技术领域的技术人员在本发明揭露的技术范围内，可轻易想到变化或替换，都应涵盖在本发明的保护范围之内。因此，本发明的保护范围应以所述权利要求的保护范围为准。

Claims (15)

  1. 一种媒体信息处理方法，包括：
    检测到满足在应用的图形界面呈现媒体信息的条件，向服务器侧请求媒体信息、以及所述媒体信息的控制策略；
    在所述应用中加载所述控制策略，通过执行所述控制策略确定需要在所述媒体信息中使用表单从用户侧获取信息；
    向所述服务器侧请求适配所述表单的网络视图页面，所述网络视图页面为所述服务器侧基于所述表单的定制参数对网络视图模板初始化得到；
    通过执行所述控制策略在所述应用的所述图形界面中呈现所述媒体信息，并在所述应用的所述图形界面中加载所述网络视图页面。
  2. 如权利要求1所述的方法，其中，
    所述网络视图页面加载有引导操作标识、以及所述表单的表单项对应的表单控件；其中，
    所述引导操作标识为利用所述定制参数指示的引导操作描述信息初始化得到；
    所述表单控件为利用以下信息创建：所述定制参数指示的所述表单需求的表单控件的类型和数量、所述定制参数指示的所述表单中的表单项的类型和数量。
  3. 如权利要求1所述的方法，其中，所述在所述应用的所述图形界面中加载所述网络视图页面，包括；
    呈现所述网络视图页面中的引导操作标识，响应于针对所述引导操作标识的触发操作，隐藏所述引导操作标识，在所述应用的所述图形界面中调用所述表单控件呈现对应的表单项；
    响应于针对所述表单控件呈现的表单项的输入操作，获取输入的表单信息，对所述表单信息进行校验处理；
    响应于针对所述表单信息的提交操作，调用数据接口将校验完成后的所述 表单信息上传至所述服务器侧。
  4. 如权利要求3所述的方法，其中，所述在所述应用的所述图形界面中呈现所述表单控件，包括：
    在所述应用的所述图形界面中以预设显示参数加载浮动图层；
    在所述浮动图层中通过调用预设数量的所述表单控件呈现对应的表单项。
  5. 如权利要求3所述的方法，其中，所述响应于针对所述表单控件的操作，获取在所述表单控件输入的表单信息，包括：
    解析针对所述表单控件呈现的对应的表单项的操作，确定所述操作的目标表单项以及所述目标表单项所处的操作状态；
    基于所述目标表单项所处的操作状态更新所述目标表单项的图标显示效果，所述操作状态包括以下至少之一：
    未操作状态；输入状态；输入完成状态；输入错误状态。
  6. 如权利要求3所述的方法，其中，还包括：
    响应于针对所述引导操作标识的操作，中止在所述应用的所述图形界面中呈现所述媒体信息；
    响应于针对所述表单信息的所述提交操作，恢复呈现所述媒体信息。
  7. 如权利要求1至6任一项所述的方法，其中，在所述应用的所述图形界面中加载所述媒体信息，并在所述应用的所述图形界面加载所述网络视图页面，包括：
    在所述应用的所述图形界面的第一区域呈现所述媒体信息，并在所述应用的第二区域所述图形界面加载所述网络视图页面；
    其中，所述第二区域为所述第一区域的子区域，或者，所述第一区域与所述第二区域为所述应用的图形界面的不同区域。
  8. 一种移动终端，包括：
    检测单元，配置为检测到满足在应用的图形界面呈现媒体信息的条件，向服务器侧请求媒体信息、以及所述媒体信息的控制策略；
    控制单元，配置为在所述应用中加载所述控制策略，通过执行所述控制策 略确定需要在所述媒体信息中使用表单从所述移动终端用户获取信息；
    所述控制单元，还配置为向所述服务器侧请求适配所述表单的网络视图页面，所述网络视图页面为所述服务器侧基于所述表单的定制参数对网络视图模板初始化得到；
    加载单元，配置为通过执行所述控制策略在所述应用的所述图形界面中呈现所述媒体信息，并在所述应用的所述图形界面中加载所述网络视图页面。
  9. 如权利要求8所述的移动终端，其中，
    所述加载单元，还配置为呈现所述网络视图页面中的引导操作标识，响应于针对所述引导操作标识的触发操作，隐藏所述引导操作标识，在所述应用的所述图形界面中调用所述表单控件呈现对应的表单项；
    所述加载单元，还配置为响应于针对所述表单控件呈现的表单项的输入操作，获取输入的表单信息，对所述表单信息进行校验处理；
    所述加载单元，还配置为响应于针对所述表单信息的提交操作，调用数据接口将校验完成后的所述表单信息上传至所述服务器侧。
  10. 如权利要求9所述的移动终端，其中，
    所述加载单元，还配置为在所述应用的所述图形界面中以预设显示参数加载浮动图层；在所述浮动图层中调用预设数量的所述表单控件以呈现对应的表单项。
  11. 如权利要求9所述的移动终端，其中，
    所述加载单元，还配置为解析针对所述表单控件呈现的对应的表单项的操作，确定所述操作的目标表单项以及所述目标表单项所处的操作状态；
    所述加载单元，还配置为解析基于所述目标表单项所处的操作状态更新所述目标表单项的图标显示效果，所述操作状态包括以下至少之一：
    未操作状态；输入状态；输入完成状态；输入错误状态。
  12. 如权利要求9所述的移动终端，其中，
    所述加载单元，还配置为响应于针对所述引导操作标识的操作，中止在所述应用的所述图形界面中呈现所述媒体信息；响应于针对所述表单信息的所述 提交操作，恢复呈现所述媒体信息。
  13. 如权利要求9至12任一项所述的移动终端，其中，
    所述加载单元，还配置为在所述应用的所述图形界面的第一区域呈现所述媒体信息，并在所述应用的第二区域所述图形界面加载所述网络视图页面；其中，所述第二区域为所述第一区域的子区域，或者，所述第一区域与所述第二区域为所述应用的图形界面的不同区域。
  14. 一种移动终端，包括处理器和存储介质，所述存储介质中存储有可执行指令，所述可执行指令配置为引起所述处理器执行权利要求1至7任一项所述媒体信息处理方法。
  15. 一种存储介质，所述存储介质中存储有可执行指令，所述可执行指令用于执行权利要求1至7任一项所述媒体信息处理方法。
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