WO2017061037A1 - Dispositif de traitement d'informations, procédé de traitement d'informations et programme de traitement d'informations - Google Patents

Dispositif de traitement d'informations, procédé de traitement d'informations et programme de traitement d'informations Download PDF

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Publication number
WO2017061037A1
WO2017061037A1 PCT/JP2015/078787 JP2015078787W WO2017061037A1 WO 2017061037 A1 WO2017061037 A1 WO 2017061037A1 JP 2015078787 W JP2015078787 W JP 2015078787W WO 2017061037 A1 WO2017061037 A1 WO 2017061037A1
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WIPO (PCT)
Prior art keywords
search
search result
attribute
condition
search condition
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PCT/JP2015/078787
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English (en)
Japanese (ja)
Inventor
鎮聳 金
Original Assignee
楽天株式会社
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Publication date
Application filed by 楽天株式会社 filed Critical 楽天株式会社
Priority to PCT/JP2015/078787 priority Critical patent/WO2017061037A1/fr
Priority to JP2017544159A priority patent/JP6357283B2/ja
Publication of WO2017061037A1 publication Critical patent/WO2017061037A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions

Definitions

  • the present invention relates to a technical field of a system that provides a search condition related to a search condition given by a user.
  • Patent Literature 1 displays an attention word currently focused as a search word by an instruction from the input unit and a plurality of related words belonging to a field related to the attention word. It is disclosed that related words subdivided for a search keyword selected from among them are displayed.
  • the present invention has been made in view of the above points, and allows a user to easily make a difference between a search result acquired by a given search condition and a plurality of search results respectively acquired by a plurality of related search conditions. It is an object of the present invention to provide an information processing apparatus, an information processing method, and the like that can be easily grasped.
  • the invention according to claim 1 is related information that stores information indicating the relationship between the search conditions and the search condition acquisition means for acquiring the search conditions given by the user.
  • the related search condition acquisition means for acquiring a plurality of related search conditions related to the acquired grant search condition from the storage means and the search target storage means for storing the search target.
  • the related search condition from the search target storage unit for each of the first search result acquiring means for acquiring the first search result including the search target and the related search conditions included in the plurality of acquired related search conditions.
  • Second search result acquisition means for acquiring a second search result including a search target, and the acquired first search result for each related search condition included in the plurality of acquired related search conditions Based on the comparison with the acquired second search result, generation means for generating feature information indicating the characteristic of the second search result with respect to the first search result, and included in the plurality of acquired related search conditions Providing means for associating and providing the generated feature information and the related search condition for each related search condition.
  • the information processing apparatus is based on a comparison between the first search result acquired based on the assigned search condition and the second search result acquired based on the related search condition.
  • feature information indicating the feature of the second search result with respect to the first search result is generated.
  • the information processing apparatus provides the generated feature information for each related search condition. Therefore, the user can easily understand the difference between the first search result acquired by the assigned search condition and the plurality of second search results respectively acquired by the plurality of related search conditions based on the feature information. it can. In addition, the user can easily understand how the difference between the first search result acquired based on the given search condition and the second search result acquired based on the related search condition changes depending on the selection of the related search condition. be able to.
  • the first search result acquisition unit can specify the display order of each search result included in the first search result.
  • the search result is acquired, and the second search result acquisition unit acquires the second search result that can specify the display order of each search result included in the second search result, and stores the operation history of the user.
  • the operation history storage means acquire the user's operation history for the search results acquired from the search target storage means based on the search conditions specified in the past by the user, and based on the acquired operation history, the It further comprises rank specifying means for specifying a display order of search results to be browsed by the user, and the generating means includes the search results having the specified display order among the first search results, and the first search result.
  • the search results based on a comparison of the search result with the specified display order, and generates the feature information.
  • the search results having the display order of the search results to be viewed by the user and among the second search results have the display order of the search results to be viewed by the user.
  • the search result is compared.
  • the information processing apparatus generates feature information based on this comparison. Therefore, since the search results that the user may see are compared, the information processing apparatus can provide feature information more suitable for the user.
  • the rank specifying unit is configured to respond to the display rank of the search result having the lowest display rank among the search results operated by the user.
  • the display order range of the search results to be browsed by the user is specified, and the generation means determines the display order within the specified range of the first search results.
  • the feature information is generated based on a comparison between a search result having a search result and a search result having a display order within the specified range among the second search results.
  • the information processing apparatus specifies a range according to the display order of the search result having the lowest display order among the search results operated by the user. Then, the search result having the display order within the specified range among the first search results is compared with the search result having the display order within the specified range among the second search results. The user may view the search results from the first search result to the search result having the display order corresponding to the lowest display order among the operated search results. According to this invention, since the range of search results that the user may see is appropriately specified, the information processing apparatus can provide feature information more suitable for the user.
  • the search target storage unit stores a plurality of attribute values respectively associated with a plurality of attribute categories for each search target. And when it is determined based on the attribute value stored in the search target storage means that the given search condition corresponds to at least one attribute category among the plurality of attribute categories, the at least one attribute category is A condition attribute category specifying unit for specifying is further provided, and the generating unit includes, in the feature information, an attribute value corresponding to the specified attribute category among attribute values corresponding to the second search result.
  • the information processing apparatus determines that the assigned search condition corresponds to at least one attribute category based on the stored attribute value, the attribute value among the attribute values corresponding to the second search result.
  • the attribute value corresponding to the category is included in the feature information.
  • the user may include an attribute value desired by the user for the attribute category in which the user is interested in the assignment search condition.
  • the information processing apparatus can provide an attribute value corresponding to an attribute category in which the user is interested as a feature of the second search result.
  • a first search result included in the first search result with respect to the acquired assigned search condition In the information processing device according to any one of the first to fourth aspects, a first search result included in the first search result with respect to the acquired assigned search condition.
  • the generating means further includes the second relevance obtained rather than the obtained first relevance among the search results included in both the first search result and the second search result.
  • the feature information indicating the feature of the search result having a high is generated.
  • the information processing apparatus searches for a relevance with respect to the related search condition higher than a relevance with respect to the given search condition among the search results included in both the first search result and the second search result.
  • Feature information indicating the resulting features is generated.
  • the search results included in both the first search result and the second search result there may be a search result having different relevance corresponding to the given search condition and relevance to the related search condition.
  • a search result having a higher relevance to the related search condition than a relevance corresponding to the assigned search condition is likely to be a search result having the characteristics of the second search result with respect to the first search result.
  • the information processing apparatus can provide the feature of the search result that is more relevant to the related search condition among the second search results.
  • the search target storage unit is associated with a plurality of attribute categories for each search target.
  • the information processing apparatus corresponds to an attribute category in which a difference in attribute values satisfies a predetermined condition between the first search result and the second search result among attribute values corresponding to the second search result.
  • the feature information including the attribute value to be generated is generated.
  • the attribute classification in which the attribute value difference satisfies the predetermined condition is an attribute classification indicating the characteristic attribute of the second search result with respect to the first search result.
  • the information processing apparatus can provide characteristic attributes of the second search result with respect to the first search result.
  • the search target storage unit is associated with a plurality of attribute categories for each search target.
  • a plurality of attribute values are stored, and for each related search condition included in the acquired plurality of related search conditions, a search result included in a second search result corresponding to the related search condition among the plurality of attribute classifications
  • An attribute classification specifying means for specifying an attribute classification in which a difference between the distribution of the attribute value of and the distribution of the attribute value of the search result included in the second search result corresponding to another related search condition satisfies a predetermined condition;
  • the generating unit includes an attribute value corresponding to the specified attribute classification among attribute values included in the second search result in the feature information.
  • the information processing apparatus distributes the attribute value between the second search result corresponding to the related search condition and the other related search conditions among the plurality of attribute categories.
  • the attribute classification that satisfies the predetermined condition is specified.
  • the information processing apparatus For each related search condition, the information processing apparatus generates feature information including an attribute value corresponding to an attribute category in which a difference in distribution of attribute values satisfies a predetermined condition among attribute values corresponding to the second search result.
  • the attribute value distribution of the search result included in the second search result corresponding to a certain related search condition is significantly different from the attribute value distribution of the search result included in the second search result corresponding to another related search condition.
  • There is a probability that the category is an attribute category indicating a characteristic attribute of the second search result corresponding to the related search condition.
  • the information processing apparatus can provide a characteristic attribute of the second search result with respect to another second search result.
  • an association search condition acquisition step for acquiring an assignment search condition given by a user, and an association for storing information indicating an association between the search conditions
  • a related search condition acquisition step for acquiring a plurality of related search conditions related to the acquired grant search condition, and from the search target storage means for storing the search target, to the acquired grant search condition
  • a first search result acquisition step for acquiring a first search result including a corresponding search target, and for each related search condition included in the plurality of acquired related search conditions, the search target storage means stores the related search condition.
  • a second search result acquisition step for acquiring a second search result including the corresponding search target; and a related search included in the plurality of acquired related search conditions.
  • Generating step for generating feature information indicating characteristics of the second search result with respect to the first search result based on a comparison between the acquired first search result and the acquired second search result for each condition
  • a providing step of associating and providing the generated feature information and the related search condition for each related search condition included in the plurality of acquired related search conditions.
  • the invention according to claim 9 includes, from the relevance information storage means for storing the information indicating the relevance between the search conditions and the grant search condition acquisition means for acquiring the grant search conditions given by the user to the computer.
  • a related search condition acquisition unit that acquires a plurality of related search conditions related to the acquired grant search condition, and a search target storage unit that stores the search target, and includes a search target corresponding to the acquired grant search condition.
  • First search result acquisition means for acquiring one search result and a search target corresponding to the related search condition from the search target storage means for each related search condition included in the plurality of acquired related search conditions.
  • Second search result acquisition means for acquiring two search results, and the acquired first search results and the acquisition for each related search condition included in the plurality of acquired related search conditions
  • Generating means for generating feature information indicating characteristics of the second search result with respect to the first search result based on the comparison with the second search result obtained, and associations included in the plurality of acquired related search conditions
  • Each search condition is made to function as providing means for associating and providing the generated feature information and the related search condition.
  • the information processing apparatus is based on a comparison between a first search result acquired based on the assigned search condition and a second search result acquired based on the related search condition.
  • feature information indicating the feature of the second search result with respect to the first search result is generated.
  • the information processing apparatus provides the generated feature information. Therefore, the user can easily understand the difference between the first search result acquired by the assigned search condition and the plurality of second search results respectively acquired by the plurality of related search conditions based on the feature information. it can. In addition, the user can easily understand how the difference between the first search result acquired based on the given search condition and the second search result acquired based on the related search condition changes depending on the selection of the related search condition. be able to.
  • FIG. 1 is a diagram illustrating an example of a schematic configuration of an information processing system S according to the present embodiment.
  • the information processing system S includes a product search server 1 and a plurality of user terminals 2. And the goods search server 1 and each user terminal 2 can mutually transmit / receive data via the network NW, for example using TCP / IP etc. as a communication protocol.
  • the network NW is constructed by, for example, the Internet, a dedicated communication line (for example, a CATV (CommunityCommunAntenna Television) line), a mobile communication network (including a base station, etc.), a gateway, and the like.
  • the online shopping mall server 1 is a server device that executes processing related to an online shopping mall where products can be purchased.
  • a user may be able to purchase various products from various stores.
  • the online shopping mall server 1 transmits, for example, a web page of the online shopping mall, or performs processing related to product search, ordering, and the like.
  • the online shopping mall server 1 is an example of an information processing apparatus of the present invention.
  • this invention is not limited only to the search of goods.
  • the present invention is applicable to all kinds of searches. For example, the present invention may be applied to search for services, web pages, images, moving images, news, documents, and the like.
  • the user terminal 2 is a terminal device of a user who uses the online shopping mall.
  • the user terminal 2 receives the web page from the online shopping mall server 1 and displays it by accessing the online shopping mall server 1 based on an operation from the user.
  • Software such as a browser and an e-mail client is incorporated in the user terminal 2.
  • FIG. 2 is a diagram showing an example of the top page.
  • the top page is a web page that is displayed first when the user visits the online shopping mall, for example.
  • the user can specify search conditions for searching for products.
  • the top page includes a search condition designation area 110, a category list 120, and the like.
  • the search condition specification area 110 is an area for specifying a search condition.
  • the search condition designation area 110 includes a keyword input area 111, a search button 112, and the like.
  • the keyword input area 111 is an input area for inputting one or more keywords.
  • the search button 112 is a button for requesting a search from the online shopping mall server 1 by specifying a keyword input in the keyword input area 111 as a search condition.
  • the category list 120 shows a list of a plurality of categories into which products sold in the online shopping mall are classified.
  • the user can request a search from the online shopping mall server 1 by selecting any category from the category list 120 and specifying the selected category as a search condition.
  • the top page may be configured so that the attribute of the product can be specified as a search condition.
  • the top page may be configured such that at least two or more of keywords, categories, and attributes can be simultaneously specified as search conditions.
  • FIG. 3 is a diagram showing an example of the search result page.
  • the search result page displays the result of the product search.
  • the online shopping mall server 1 transmits a search result page to the user terminal 2 when searching for a product corresponding to the search condition specified by the user. Also in the search result page, the user can specify a search condition and request a search.
  • FIG. 3 shows an example of a search result page that displays search results obtained by designating the keyword “digital camera” and the category “compact digital camera” as search conditions. 3, elements similar to those in FIG. 2 are denoted by the same reference numerals.
  • the search result page includes a search condition designation area 110, a search result list 310, and the like.
  • the keyword specified as the previous search condition is already input. For example, “digital camera” is input to the keyword input area 111.
  • the user can add a keyword to the input area 111 or change a keyword input to the input area 111.
  • the search result list 310 includes a plurality of product information areas 311, a page switching link group 312 and the like.
  • each product information area 311 information on the searched product is displayed.
  • the product name, product image, price, attribute, and the like may be displayed in the product information area 311.
  • a predetermined number of product information areas 311 are displayed on one search result page. In the example shown in FIG. 3, ten product information areas 311 are displayed. However, the number of product information areas 311 displayed on the search result page may be other than ten.
  • the page switching link group 312 is a link group for switching the search result page from the currently displayed page to another page. Immediately after the search is executed, the first search result page is displayed.
  • a display order is given to each product included in the search result.
  • the product information area 311 of a product with a higher display order is displayed preferentially.
  • the merchandise information area 311 of the merchandise whose display order is 1st to 10th may be displayed on the first search result page.
  • the merchandise information area 311 of the merchandise whose display order is 11th to 20th may be displayed on the second search result page.
  • the merchandise information area 311 of the merchandise whose display order is from 21st to 30th may be displayed on the third search result page.
  • the display order of each product may be determined by, for example, a search score.
  • the search score is information indicating the relationship between the searched product and the search condition specified for searching the product. The higher the search score, the higher the relationship between the product and the search condition.
  • the online shopping mall server 1 may determine the display order of the searched products in the order of products with a high search score.
  • a category list 320 is further displayed on the search result page.
  • the category list 320 displays a list of a plurality of categories that belong to the category specified as the search condition.
  • the user can request a search from the online shopping mall server 1 by selecting any category from the category list 320 and specifying the selected category as a search condition.
  • the product page is a web page on which detailed information on one product is displayed.
  • the online shopping mall server 1 transmits a product page corresponding to the product information area 311 to the user terminal 2.
  • a product page for example, a product name, product image, price, attribute, product description, review link, and the like are displayed.
  • the review link is a hyperlink to the review page.
  • reviews, impressions, and the like for the product by the user who purchased the corresponding product are displayed.
  • FIG. 4 is a block diagram illustrating an example of a schematic configuration of the online shopping mall server 1 according to the present embodiment.
  • the online shopping mall server 1 includes a communication unit 11, a storage unit 12, an input / output interface 13, and a system control unit 14.
  • the system control unit 14 and the input / output interface 13 are connected via a system bus 15.
  • the communication unit 11 is connected to the network NW and controls the communication state with the user terminal 2 and the like.
  • the storage unit 12 is composed of, for example, a hard disk drive.
  • the storage unit 12 is an example of search object storage means, relevance information storage means, operation history storage means, and search condition history storage means in the present invention.
  • the storage unit 12 stores databases such as a member DB 12a, a product DB 12b, a related search condition DB 12c, a search history DB 12d, and an operation history DB 12e.
  • “DB” is an abbreviation for database.
  • FIG. 5 is a diagram showing an example of contents registered in the database.
  • member information related to users who are registered as members in the online shopping mall is registered.
  • user attributes such as user ID, password, name, date of birth, gender, postal code, address, telephone number, and e-mail address are associated with each user. be registered.
  • the user ID is identification information for identifying the user.
  • product information related to products sold in the online shopping mall is registered. Specifically, in the product DB 12b, as product information, a product ID, a category ID, a product name, a price, one or more attribute information, a description of the product, and the like are registered in association with each product.
  • the product ID is identification information for identifying the product.
  • the category ID is identification information for identifying the category to which the product belongs.
  • Products sold in the online shopping street are divided into multiple categories. Examples of categories include fashion, sports, home appliances, personal computers, books, music, games, foods, and the like. A certain category may be further divided into a plurality of categories. For example, fashion may be divided into men's fashion, ladies' fashion, shoes, bags and the like.
  • the category ID registered in the product DB 12b may be, for example, the category ID of the most fragmented category.
  • the attribute information indicates a product attribute.
  • the attribute information may include an attribute classification and an attribute value.
  • An attribute is indicated by a combination of an attribute classification and an attribute value.
  • the attribute classification may be, for example, an attribute item, type, or name.
  • the attribute category may vary depending on the category.
  • the attribute classification of a product in the category of digital cameras may include the number of pixels of a CCD, waterproof performance, weight, and the like.
  • the attribute value indicates an attribute corresponding to the attribute category of the product.
  • the attribute classification is the number of pixels
  • the attribute value may be 20 million pixels.
  • the attribute classification is waterproof performance
  • the attribute value may be “life waterproof”.
  • the price is an attribute that all products have.
  • the search condition is used for searching for products.
  • the search condition may include at least a keyword, a category, and an attribute, for example.
  • the search condition may include, for example, a plurality of keywords, a plurality of categories, or a plurality of attributes.
  • the search condition may be a combination of at least two of a keyword, a category, and an attribute.
  • a search condition and a search condition related to the search condition may be registered for each combination of related search conditions.
  • the search history DB 12d registers the search history of products. Specifically, in the search history DB 12d, a search date and time, a user ID, a search condition, and the like are associated with each other as a search history each time a search is executed.
  • the search date indicates the date when the search was executed.
  • the user ID indicates the user who requested the search.
  • the search condition is specified by the user indicated by the user ID for the search.
  • the search history also indicates a history of search conditions specified by the user.
  • the user terminal 2 transmits a search request including the specified search condition and the user ID of the user to the online shopping mall server 1.
  • the system control unit 14 searches for a product corresponding to the search condition included in the search request. At this time, the system control unit 14 acquires the current date and time as the search date and time.
  • the system control unit 14 registers the search date and time, the user ID and the search condition included in the search request, in the search history DB 12d.
  • operation history DB 12e a history of user operations in the online shopping mall is registered. Specifically, in the operation history DB 12e, as operation history, operation date / time, user ID, web page type, product ID, display order, search score, display range, display time, operation position, search condition, etc. are operated. Each time it is registered, it is registered in association.
  • the operation date / time indicates the date / time when the operation was performed.
  • the user ID indicates the user who performed the operation.
  • the web page type indicates the type of web page on which the operation has been performed. Examples of web page types include a top page, a search result page, a product page, and a review page.
  • the operation history for the search result page is an operation history for the search target included in the search result acquired based on the search condition specified in the past by the user.
  • the combination of the product ID, the display order, and the search score is displayed for each product for which information is displayed on the web page.
  • the operation history may not include this combination.
  • the operation history includes combinations of product IDs, display orders, and search scores of a plurality of products displayed as search results.
  • the operation history includes one combination of product ID, display order, and search score.
  • a display range shows the range actually displayed by the user terminal 2 among the whole web pages. Depending on the size of the screen of the user terminal 2 or the size of the browser window, only a part of the web page may be displayed.
  • the display time indicates the length of time that the web page is displayed in the corresponding display range.
  • the operation position indicates the position of an element operated by the user in the entire web page.
  • the user terminal 2 may transmit a request corresponding to the operation to the online shopping mall server 1.
  • This operation may include an operation for requesting a web page, an operation for changing the display version of the web page, and the like.
  • the system control unit 14 registers the operation history in the operation history DB 12e.
  • the storage unit 12 stores various data for displaying a web page, for example, an HTML (HyperText Markup Language) document, an XML (Extensible Markup Language) document, image data, text data, an electronic document, and the like.
  • the storage unit 12 stores various setting values.
  • There is a product page as one of the types of web pages in which HTML documents stored in the storage unit 12 are stored.
  • the product page may be generated based on product information registered in the product DB 12b.
  • the storage unit 12 stores various programs such as an operating system, a WWW (World Wide Web) server program, a DBMS (Database Management System), and an electronic commerce control program.
  • the electronic commerce control program is a program for searching for products.
  • the various programs may be acquired from, for example, another server device or the like via the network NW, or may be recorded on a recording medium such as a magnetic tape, an optical disk, or a memory card and read via the drive device. You may be made to do.
  • the electronic commerce control program or the like may be a program product.
  • the input / output interface 13 performs interface processing between the communication unit 11 and the storage unit 12 and the system control unit 14.
  • the system control unit 14 includes a CPU (Central Processing Unit) 14a, a ROM (Read Only Memory) 14b, a RAM (Random Access Memory) 14c, and the like.
  • the CPU 14a is an example of a processor.
  • the present invention can also be applied to various processors different from the CPU.
  • Each of the storage unit 12, the ROM 14b, and the RAM 14c is an example of a memory.
  • the present invention can also be applied to various memories different from the hard disk, ROM, and RAM.
  • the online shopping mall server 1 may be composed of a plurality of server devices.
  • a server device that performs processing such as product search in an online shopping mall a server device that transmits a web page in response to a request from the store terminal 3 or the user terminal 2, a server device that manages a database, etc. It may be connected with.
  • FIG. 6 is a diagram illustrating an example of functional blocks of the system control unit 14 of the online shopping mall server 1 according to the present embodiment.
  • the system control unit 14 when the CPU 14a reads out and executes a program such as an electronic commerce control program, the system control unit 14 includes a grant search condition acquisition unit 141, a related search condition acquisition unit 142, a search unit 143, and a generation unit. 144, the providing unit 145, and the like.
  • the grant search condition acquisition unit 141 is an example of the grant search condition acquisition means of the present invention.
  • the related search condition acquisition unit 142 is an example of a related search condition acquisition unit of the present invention.
  • the search unit 143 is an example of a first search result acquisition unit, a second search result acquisition unit, a rank specifying unit, a first relevance acquisition unit, and a second relevance acquisition unit of the present invention.
  • the generation unit 144 is an example of a generation unit, a condition attribute category identification unit, and an attribute category identification unit according to the present invention.
  • the providing unit 145 is an example of providing means of the present invention.
  • the system control unit 14 when the user inputs a keyword on the top page or the search result page, the system control unit 14 causes the multi-user terminal 2 to display the related search condition related to the assigned search condition including the input keyword. . By selecting one of the displayed related search conditions, the user can specify the selected related search condition as a search condition used for the search. The system control unit 14 searches for products corresponding to the selected related search condition.
  • the system control unit 14 provides, for each related search condition, feature information indicating the characteristics of the search result based on the related search condition with respect to the search result based on the assigned search condition to the user terminal 2 together with the related search condition.
  • the grant search condition acquisition unit 141 acquires the grant search condition given to the user terminal 2 or the online shopping mall server 1 by the user.
  • the assigned search condition may include at least one of the search condition input by the user and the selected search condition.
  • the difference between the granted search condition and the search condition designated by the user is whether or not the search condition is determined by the user in order to cause the online shopping mall server 1 to search for a product and display the search result page on the user terminal 2. is there.
  • the designated search condition is a confirmed search condition.
  • the assigned search condition is a search condition input or selected by the user, but is not necessarily a fixed search condition. For example, when the user presses the search button 112, the search condition is fixed.
  • the user terminal 2 each time a user inputs a character in the keyword input area 111 of the top page or the search result page, the user terminal 2 sends the keyword currently input in the keyword input area 111 to the online shopping mall server 1 as a given search condition. You may send it.
  • the search result page may be displayed on the user terminal 2 when the search unit 143 searches for a product corresponding to the category specified by the user.
  • the user terminal 2 sets an assigned search condition including the category ID of the specified category and the currently input keyword. You may transmit to the online shopping mall server 1.
  • the user terminal 2 sets the search condition including the category ID of the category “compact digital camera” and the keyword “digital camera case”. Send.
  • the related search condition acquisition unit 142 acquires a plurality of related search conditions related to the grant search condition acquired by the grant search condition acquisition unit 141 from the related search condition DB 12c.
  • the related search condition acquisition unit 142 may acquire a number of related search conditions set in advance.
  • the search unit 143 acquires the first search result including the product corresponding to the grant search condition from the product DB 12b based on the grant search condition acquired by the grant search condition acquisition unit 141.
  • the first search result indicates one or a plurality of products corresponding to the assigned search condition.
  • Each search result included in the first search result is product information indicating one product.
  • the first search result includes at least the product ID of each product corresponding to the assigned search condition as the search result.
  • the search unit 143 searches for product information including the keyword in either the product name or the product description, for example.
  • the search unit 143 searches for product information that includes the category ID of the category that matches or belongs to the category indicated by the category ID of the assigned search condition.
  • the search unit 143 may search for product information that satisfies all conditions, for example.
  • the search unit 143 obtains a product ID from each found product information, and generates a first search result including the product ID.
  • the search unit 143 may acquire a first search result that can specify the display order of each search result included in the first search result. For example, the search unit 143 may determine the display order based on the search score. For example, the search unit 143 may acquire a search score for the assigned search condition for each searched product. For example, a higher search score may be determined for a search result that has a higher relevance between at least one of the given search condition and the product name, category, attribute, and product description indicated by the searched product information. Moreover, the search part 143 may determine a display order by another method. For example, the search unit 143 may generate a first search result including a search result and a display order for each search result. Alternatively, for example, the search unit 143 may sort the first search results by display order. The search unit 143 may generate a first search result including a search result and a search score for each search result, or may generate a first search result that does not include a search score.
  • the search unit 143 includes, for each related search condition included in the plurality of related search conditions acquired by the related search condition acquisition unit 142, a product corresponding to the related search condition from the product DB 12b based on the related search condition. Get search results.
  • the second search result indicates one or a plurality of products corresponding to the related search condition.
  • Each search result included in the second search result indicates one product.
  • the second search result includes at least the product ID of each product corresponding to the related search condition as the search result.
  • the acquisition method of the second search result is the same as the acquisition method of the first search result.
  • the generation unit 144 For each related search condition included in the plurality of related search conditions acquired by the related search condition acquisition unit 142, the generation unit 144 performs a search on the first search result based on a comparison between the first search result and the second search result. Feature information indicating the feature of the second search result is generated. For example, the generation unit 144 may extract a search result that is not included in the first search result among the search conditions included in the second search result as a feature search result.
  • the feature search result is a search result having some characteristic with respect to the first search result in the second search result.
  • the second search result may be included in the first search result.
  • the assigned search condition is the keyword “digital camera” and the related search condition is a combination of the keyword “digital camera” and the category “compact digital camera”.
  • the second search result corresponding to the combination of the keyword “digital camera” and the category “compact digital camera” is included in the first search result corresponding to the keyword “digital camera”.
  • the generation unit 144 may extract a search result used for comparison from each of the first search result and the second search result.
  • a search result extracted for comparison from the first search result is referred to as a first comparison search result.
  • a search result extracted for comparison from the second search result is referred to as a second comparison search result.
  • the generation unit 144 may extract a search result that is not included in the first comparison search result among the search results included in the second comparison search result as a feature search result.
  • the generation unit 144 may extract a search result that does not overlap with the first search result as the feature search result.
  • the generation unit 144 may extract the first comparison search result and the second comparison search result based on, for example, the search score. For example, the generation unit 144 may extract, as the first comparison search result, the search results from the search result with the first display order to the preset percentile order among the first search results. Then, the generation unit 144 may extract, as the second comparison search result, a search result from the search result with the first display rank to the preset percentile rank among the second search results. In addition, the generation unit 144 may extract a search result having a higher display rank among the first search results, and a search result of a preset percentage as the first comparison search result.
  • the generation unit 144 may extract, as the second comparison search result, a search result having a higher display order than the second search result and having a preset percentage.
  • generation part 144 may extract the search result whose search score is more than the score installed beforehand among 1st search results as a 1st comparison search result.
  • generation part 144 may extract the search result whose search score is more than a preset score among 2nd search results as a 2nd comparison search result.
  • the higher the search score the higher the relevance with the search condition. Even for the same search result, the search score may change depending on the search condition.
  • the search score of product A for the keyword “digital camera” may be 40 points, and the search score of product A for the combination of the keyword “digital camera” and the category “compact digital camera” may be 80 points.
  • a search result having a relatively high relationship with the search condition is a representative search result corresponding to the search condition, or a search result suitable for the search condition. There is a certain probability. By comparing representative search results, the characteristics of the second search results can be appropriately specified.
  • FIG. 7A to FIG. 7C are diagrams showing an example of how feature search results are extracted.
  • FIG. 7A is a diagram illustrating an example of the first search result and the second search result.
  • the related search condition is acquired from the related search condition DB 12c based on the assigned search condition.
  • the first search result 51 is acquired based on the assigned search condition, and the second search result 52 is acquired based on the related search condition.
  • the second search result 52 is included in the first search result 51.
  • FIG. 7B is a diagram illustrating an example of the first comparison search result and the second comparison search result. Assume that the preset percentile is the 30th percentile. As shown in FIG.
  • the first comparison search result 53 from the search result with the first display rank to the rank corresponding to the 30th percentile is located in the lower part of the first search result 51.
  • the first comparison search result 53 is a search result of the top 30 percent in the display order among the first search results 51.
  • the second comparison search result 54 from the search result with the first display rank to the rank corresponding to the 30th percentile is located in the right part of the second search result 52.
  • the second comparison search result 54 is a search result of the top 30 percent in the display order among the second search results 52.
  • FIG. 7C is a diagram illustrating an example of a feature search result. As illustrated in FIG. 7C, the feature search result 55 is located in a portion excluding the range that overlaps the first comparison search result 53 from the second comparison search result 54. That is, the feature search result 55 is located in the upper right part of the second comparison search result 54.
  • the generation unit 144 generates feature information for each related search condition included in the plurality of related search conditions acquired by the related search condition acquisition unit 142 based on the product information of the product included in the feature search result.
  • the generation unit 144 may generate feature information including an attribute value of a product included in the feature search result.
  • the attribute value included in the feature information may be a representative value of the attribute value of the product included in the feature search result, for example.
  • the representative value may be an average value, a maximum value, a minimum value, a median value, or a mode value.
  • the attribute classification corresponding to the attribute value included in the feature information may be determined in advance, for example, or may be determined by the generation unit 144 according to the product category included in the feature search result. Further, for example, the generation unit 144 may generate feature information including the content of the review for the feature search result. A review on a product can also be considered as one of the attributes of the product. The attribute value in this case is the content of the review. At this time, the generation unit 144 may specify the tendency of the review by performing morphological analysis on the content of the review for each product included in the feature search result, for example. And the production
  • generation part 144 may include the word, phrase, or sentence which shows a tendency in feature information, for example, and may include the content of the review along a tendency in one feature information.
  • the generation unit 144 may extract any product as a sample from the feature search result.
  • the generation unit 144 may extract a sample at random, or may extract a sample having an attribute closest to the representative value of the attribute value of the feature search result.
  • the generation unit 144 may generate feature information including, for example, at least one of the extracted sample product name and image, and including the sample attribute value or the content of the review.
  • the generation unit may generate, for example, feature information including at least one of the extracted product name and image and including a representative value of the attribute value.
  • the providing unit 145 associates the related search condition with the feature information and provides the related information to the user terminal 2 for each related search condition included in the plurality of related search conditions acquired by the related search condition acquiring unit 142. For example, the providing unit 145 may transmit the suggest list to the user terminal 2.
  • the suggestion list includes suggestion information for each related search condition.
  • Suggestion information includes related search conditions and feature information.
  • the user terminal 2 displays the suggest list received from the online shopping mall server 1.
  • FIG. 8 is a diagram illustrating an example of a suggestion list displayed on the top page. As shown in FIG. 8, for example, a suggestion list 210 is displayed immediately below the keyword input area 111. In the example shown in FIG. 8, the suggestion list 210 includes five pieces of suggestion information 210-1 to 210-5.
  • Each suggestion information includes a related search condition 211 and feature information 212.
  • the user terminal 2 transmits a search request including the selected related search condition 211 to the online shopping mall server 1, and the online shopping mall server 1 Search for products corresponding to. Then, the online shopping mall server 1 transmits the search result page to the user terminal 2.
  • the feature information 212 may include, for example, a product name 213 and an attribute 214.
  • the product name 213 is the name of the product extracted as a sample.
  • the online shopping mall server 1 may transmit the product page of the product corresponding to the selected product name 213 to the user terminal 2.
  • An attribute 214 indicates an attribute that the sample has.
  • the product name 213 and the attribute 214 are feature information.
  • the product name may not be displayed in the suggestion list. Further, the attribute 214 may be a representative value of the attribute value included in the feature search result.
  • FIG. 8 shows an example in which the keyword “digital camera” is input as the assignment search condition.
  • the related search condition 211 of the suggestion information 210-1 is a combination of the keyword “digital camera” and the category “compact digital camera”.
  • the related search condition 211 of the suggestion information 210-2 is a combination of the keyword “digital camera” and the category “digital single lens reflex camera”.
  • the related search condition 211 of the suggestion information 210-3 is the keyword “digital camera waterproof”.
  • the related search condition 211 of the suggestion information 210-4 is the keyword “digital camera dustproof”.
  • the related search condition 211 of the suggestion information 210-4 is the keyword “digital camera for children”.
  • As the attribute 214, price, the number of pixels of the CCD, waterproof performance, and weight are displayed.
  • the attribute 214 of the suggestion information 210-1 10,000 yen, 20 million pixels, life waterproofing, and 250 grams are displayed.
  • the attribute 214 of the suggestion information 210-2 50,000 yen, 40 million pixels, 5 m waterproof, and 350 grams are displayed.
  • As the attribute 214 of the suggestion information 210-3 23,000 yen, 18 million pixels, 10 m waterproof, and 300 grams are displayed.
  • As the attribute 214 of the suggestion information 210-4 25,000 yen, 15 million pixels, 10 m waterproof, and 300 grams are displayed.
  • As the attribute 214 of the suggestion information 210-5 8000 yen, 8 million pixels, no waterproof performance, and 230 grams are displayed.
  • second search results of different categories may be acquired for each related search condition. In this case, for example, the attribute value of the attribute classification corresponding to the category may be displayed as the attribute 214 for each related search condition.
  • the generating unit 144 may generate, for example, feature information including a range of product attribute values included in the feature search result and the number of products having attribute values within the range for each attribute category.
  • the generation unit 144 generates feature information including a plurality of ranges of product attribute values included in the feature search result and the number of products having attribute values in each range for one attribute category. May be.
  • a plurality of ranges of attribute values are defined for each attribute category.
  • the generation unit 144 may determine a range of one or a plurality of attribute values based on a distribution of product attribute values included in the feature search result. Or the range of an attribute value may be predetermined for every attribute division.
  • the number of products corresponding to the related search condition 211 of the suggestion information 210-2 is 500.
  • the price range of these products is 30000 yen or more and 60000 yen or less.
  • the number of products having 30 to 40 million pixels is 300, and the number of products having 40 to 50 million pixels is 200.
  • “price: 30000-60000 yen (500) pixel count: 30 million to 40 million pixels (300) / 40 million to 50 million pixels (200) may be displayed.
  • feature information indicating the characteristics of the second search result acquired based on the related search conditions is displayed. Therefore, the user can easily grasp the difference between the first search result acquired by the assigned search condition and the plurality of second search results respectively acquired by the plurality of related search conditions. Further, the user can easily grasp how the difference between the first search result and the second search result changes depending on the related search condition. Therefore, the user can select a relevant search condition suitable for the user based on the feature information.
  • the providing unit 145 may cause the user terminal 2 to display the integrated related search condition. For example, it is assumed that there are a second search result [1] acquired based on the related search condition [1] and a second search result [2] acquired based on the related search condition [2]. The providing unit 145 identifies a common part between the second search result [1] and the second search result [2].
  • the providing unit 145 sets the related search condition [1] and the related search condition [2].
  • the providing unit 145 may integrate these three or more related search conditions even when the common part between the second search results corresponding to each of the three or more related search conditions is a predetermined ratio or more. For example, when the ratio of parts common to the second search result [1] to the second search result [3] is equal to or greater than a predetermined ratio, the providing unit 145 sets the related search condition [1] to the related search condition [3]. Integrate.
  • FIG. 9 is a diagram showing an example of a suggestion list displayed on the top page.
  • FIG. 9 differs from FIG. 8 in that the suggestion information 210-6 is newly generated by integrating the suggestion information 210-3 and 210-4. Specifically, suggestion information 210-3 and 210-4 are displayed in one area. By looking at the suggestion information 210-6, the search result does not change much when the keyword “digital camera waterproof” is selected as the related search condition and when the keyword “digital camera dustproof” is selected. Can be recognized.
  • the system control unit 14 may search for products that match the logical sum of the integrated related search conditions. For example, when the user selects the related search condition 211 of the suggestion information 210-6 from the suggestion list shown in FIG. 9, the system control unit 14 at least either of the keyword “digital camera waterproof” and the keyword “digital camera dustproof” Search for products that match either.
  • FIG. 10 is a flowchart showing an example of the suggestion process of the system control unit 14 of the online shopping mall server 1 according to the present embodiment.
  • the user terminal 2 transmits the granted search condition to the online shopping mall server 1 together with the user ID of the user.
  • the system control unit 14 executes a suggestion process when receiving the grant search condition from the user terminal 2.
  • the related search condition acquisition unit 142 acquires related search conditions [1] to related search conditions [N] corresponding to the assigned search conditions from the related search condition DB 12c (step S1).
  • N indicates the total number of related search conditions.
  • N is an integer that satisfies N ⁇ 2.
  • the search unit 143 searches the product information DB 12b for the product ID of the product corresponding to the grant search condition.
  • the search unit 143 acquires a first search result including the product ID of the product corresponding to the given search condition, the display order, and the search score (step S2).
  • the generation unit 144 extracts, from the first search results, search results from the first display rank to the preset percentile rank as the first comparison search results (step S3).
  • the generation unit 144 sets the number i to 1 (step S4). In addition, the generation unit 144 initializes the suggest list. Next, the generation unit 144 searches the product information DB 12b for the product ID of the product corresponding to the related search condition [i]. Then, the search unit 143 acquires the second search result [i] including the product ID of the product corresponding to the given search condition, the display order, and the search score (Step S5). Next, the generation unit 144 extracts, as the second comparison search result [i], the search result from the second search result [i] to the first percentile order set from the first display order (step S6). .
  • the generation unit 144 extracts a search result that is not included in the first comparison search result from the second comparison search result [i] as a feature search result [i] (step S7).
  • the generation unit 144 determines a sample of the feature search result [i] (Step S8). For example, the generation unit 144 may calculate a representative value of the attribute value for each attribute category of the attribute included in the feature search result [i]. And the production
  • the generation unit 144 adds the related search condition [i], the sample product name, and the sample attribute value to the suggestion list (step S9).
  • the generation unit 144 determines whether the number i is less than the total number N (Step S10). At this time, if the generation unit 144 determines that the number i is less than the total number N (step S10: YES), the generation unit 144 proceeds to step S11. In step S11, the generation unit 144 adds 1 to the number i (step S11), and proceeds to step S5. On the other hand, if the generation unit 144 determines that the number i is not less than the total number N (step S10: NO), the generation unit 144 proceeds to step S12. In step S12, the providing unit 145 transmits the suggestion list to the user terminal 2 and ends the suggestion process. The user terminal 2 displays the suggest list received from the online shopping mall server 1 on the top page or the search result page.
  • the system control unit 14 acquires the grant search condition given by the user. Further, the system control unit 14 acquires a plurality of related search conditions related to the assigned search conditions from the storage unit 12. Further, the system control unit 14 acquires a first search result including products corresponding to the given search condition from the storage unit 12. Further, the system control unit 14 acquires a second search result including a product corresponding to the related search condition from the storage unit 12 for each related search condition. In addition, the system control unit 14 indicates characteristics of the second search result with respect to the first search result based on a comparison between the acquired first search result and the acquired second search result for each related search condition. Generate information.
  • system control unit 14 provides the generated feature information and the related search condition in association with each other for each related search condition. Therefore, the user can easily understand the difference between the first search result acquired by the assigned search condition and the plurality of second search results respectively acquired by the plurality of related search conditions based on the feature information. it can. In addition, the user can easily understand how the difference between the first search result acquired based on the given search condition and the second search result acquired based on the related search condition changes depending on the selection of the related search condition. be able to.
  • the generation unit 144 extracts the first comparison search result and the second comparison search result based on the user's operation history with respect to the search result acquired based on the search condition specified by the user in the past. . Specifically, the generation unit 144 specifies a range of search results that can be browsed by the user based on the operation history of the user of the user terminal 2 that has transmitted the grant search condition based on, for example, the display order. The generation unit 144 specifies, for example, the display order of the operated search results based on the operation history.
  • the generation unit 144 estimates a search target range operated by the user in the past based on the specified display order.
  • a search result having the same display order as the display order of the search result operated by the user in the past may be seen by the user.
  • the search result that can be viewed by the user for example, when it is assumed that the first search result or the second search result is displayed by the user terminal 2, the user may view the first search result or the second search result. It is a search result.
  • the generation unit 144 may specify one or a plurality of display orders, or may specify a range of display orders. Of the search results acquired based on the search conditions specified in the past, the search result operated by the user is the search result seen by the user.
  • the generation unit 144 may specify the display order of search results operated by the user in the past.
  • the generation unit 144 extracts a search result having the specified display order from the first search results as a first comparison search result. Further, the generation unit 144 extracts a search result having the specified display order from the second search results as a second comparison search result.
  • the generation unit 144 generates feature information indicating the feature of the second search result based on the comparison between the first comparison search result and the second comparison search result. Since the search results that the user may see are compared with each other, the providing unit 145 can provide feature information more suitable for the user.
  • the display order of the search result having the lowest display order among the search results operated by the user is set as the lowest operation order.
  • the operation by the user may be an operation for displaying the product page, or may be another operation.
  • the generation unit 144 may specify the range of the display order of search results to be viewed by the user according to the lowest operation order.
  • the range from the first rank to the lowest operation rank may be specified as the display rank range.
  • the search results from the first display rank to the lowest operation rank may have been viewed by the user. Therefore, the user may also see the search results from the first display result to the lowest operation order among the first search results. The same applies to the second search result.
  • the generation unit 144 may acquire the display order of the search result having the lowest display order among the search results operated by the user on the search result page for each search condition specified by the user in the past. Then, the generation unit 144 may calculate the acquired representative value of the display order as the lowest operation order.
  • the representative value in this case may be, for example, an average value, a minimum value, a maximum value, a median value, a predetermined percentile, or the like.
  • the generation unit 144 displays the search result having the lowest display order among the search results included in the same search result page as the search result having the lowest operation order from the first place as the display order range.
  • the display order may be specified.
  • the search result included in the same search result page as the search result operated in the past may have been seen by the user. For example, assume that ten search results are displayed on one search result page. When the lowest operation order is 88th, the range of the display order of search results to be browsed by the user is from 1st to 90th.
  • FIG. 11 is a flowchart showing an example of the suggestion process of the system control unit 14 of the online shopping mall server 1 according to the present embodiment.
  • steps S1 and S2 are executed.
  • the generation unit 144 acquires, from the operation history DB 12e, the operation history for the search result page among the operation histories corresponding to the user ID received from the user terminal 2 together with the grant search condition (step S21).
  • the generation unit 144 specifies the lowest operation order (step S22).
  • the generation unit 144 acquires the display order of search results operated by the user based on the operation position, product ID, display order, and the like included in the operation history.
  • the generation unit 144 groups operation histories based on search conditions specified in the past.
  • the generation unit 144 acquires the display order of the search result having the lowest display order among the search results operated by the user for each group.
  • the generation unit 144 calculates the acquired representative value of the display order as the lowest operation order.
  • the generation unit 144 extracts a search result having a display order higher than the lowest operation order from the first search results as a first comparison search result (step S23).
  • steps S4 and S5 are executed.
  • the generation unit 144 extracts a search result having a display order equal to or higher than the lowest operation order from the second search results [i] as the second comparison search result [i] (step S24).
  • steps S7 to S10 are executed. If the number i is less than the total number N (step S10: YES), step S11 is executed, and the process returns to step S5. If the number i is not less than the total number N (step S10: NO), step S12 is executed, and the suggestion process ends.
  • the system control unit 14 can specify the display order of each search result included in the first search result and each of the search results included in the second search result.
  • a second search result that can specify the display order of the search result is acquired.
  • the system control unit 14 acquires, from the storage unit 12, a user operation history for the search result acquired from the storage unit 12 based on the search conditions specified in the past by the user.
  • the system control unit 14 specifies the display order of the search results to be browsed by the user based on the acquired operation history.
  • the system control unit 14 is characterized based on a comparison between a search result having the specified display order in the first search result and a search result having the specified display order in the second search result. Generate information. Therefore, since the search results that the user may see are compared, the information processing apparatus can provide feature information more suitable for the user.
  • system control unit 14 may specify a display order range corresponding to the lowest operation order and a display order range of search results to be browsed by the user.
  • the system control unit 14 compares the search result having the display order within the specified range among the first search results and the search result having the display order within the specified range among the second search results. Based on this, feature information may be generated.
  • the online shopping mall server 1 can provide feature information more suitable for the user.
  • the generation unit 144 determines, for each related search condition, the difference between the attribute value of the product included in the first search result and the attribute value of the product included in the second search result among the plurality of attribute categories.
  • An attribute category that satisfies a predetermined condition is specified as a feature attribute category.
  • the generation unit 144 may specify an attribute category whose difference is greater than or equal to a set value. The set value may be determined in advance for each attribute category, for example.
  • the generation unit 144 may specify an attribute category in which the above-described difference with respect to the attribute value of the product included in the first search result is equal to or greater than a set ratio as the feature attribute category.
  • the generation unit 144 may identify an attribute category having the largest ratio of the above-described difference with respect to the attribute value of the product included in the first search result among the plurality of attribute categories as the feature attribute category.
  • the generation unit 144 includes, in the feature information, an attribute value corresponding to the specified feature attribute classification among the attribute values of the second search result. Thereby, an attribute value of an attribute classification with a large difference in attribute values is provided. Therefore, the user can easily grasp the characteristic attributes of the second search result with respect to the first search result for each related search condition.
  • the generation unit 144 may compare the representative value of the attribute value of the product included in the first search result with the representative value of the attribute value of the product included in the second search result.
  • the representative value may be, for example, an average value, a minimum value, a maximum value, a predetermined percentile, a median value, or a mode value.
  • the generation unit 144 identifies, as a feature attribute category, an attribute category in which the difference between the attribute value of the product included in the first comparison search result and the attribute value of the product included in the second comparison search result satisfies the predetermined condition. May be.
  • FIG. 12 is a diagram showing a specific example of feature attribute classification.
  • the attribute classification includes price, number of pixels of CCD, waterproof performance, and weight.
  • the price setting is 10,000 yen
  • the number of pixels is 10 million pixels
  • the waterproof performance is 2 ranks
  • the weight is 100 grams.
  • the ranks of the waterproof performance are, for example, in the order of 10 m waterproof, 5 m prevention, life waterproof, and no waterproof performance.
  • the representative value of the attribute value of the product included in the first search result corresponding to the given search condition “digital camera” is 25,000 yen, 20 million pixels, water resistant to life, 300 grams.
  • the feature attribute classification is a price.
  • the representative value of the product included in the second search result corresponding to the related search condition “digital camera digital single-lens reflex camera” is 50,000 yen, 40 million pixels, 5 m waterproof, 350 g.
  • the feature attribute classification is a price and the number of pixels.
  • the characteristic attribute classification is waterproof performance. If the representative value of the product included in the second search result corresponding to “Digital Camera Dustproof” is 25,000 yen, 15 million pixels, 10 m waterproof, 300 g, the characteristic attribute category is waterproof performance. When the representative value of the product included in the second search result corresponding to “for children” is 8,000 yen, 8 million pixels, no waterproof performance, 230 grams, the feature attribute classification is price and the number of pixels.
  • FIG. 13 is a diagram showing an example of a suggestion list displayed on the top page.
  • FIG. 13 shows an example when the keyword “digital camera” is input as the assignment search condition.
  • an attribute value corresponding to the attribute category specified as the feature attribute category among the price, the number of pixels of the CCD, the waterproof performance, and the weight is displayed as the attribute 214.
  • “10000 yen” is displayed as the attribute 214 of the suggestion information 210-1.
  • “50,000 yen, 40 million pixels” is displayed as the attribute 214 of the suggestion information 210-2.
  • “10 m” is displayed as the attribute 214 of the suggestion information 210-3.
  • “10 m” is displayed as the attribute 214 of the suggestion information 210-4.
  • As the attribute 214 of the suggestion information 210-5 “8000 yen, 8 million pixels” is displayed.
  • the generation unit 144 includes the attribute value of the product included in the second search result and the first search result as information indicating the attribute value corresponding to the feature attribute classification among the attribute values of the product included in the second search result.
  • Information indicating the magnitude relationship with the attribute value of the product to be displayed may be included in the feature information. For example, when the attribute value of the product included in the second search result is larger than the attribute value of the product included in the first search result, the generation unit 144 relates the name of the feature attribute classification and the magnitude relationship such as “large”. May be included in the feature information. When the attribute value of the product included in the second search result is smaller than the attribute value of the product included in the first search result, the generation unit 144 indicates the size relationship between the name of the feature attribute classification and “small”.
  • the user terminal 2 that has received the feature information from the online shopping mall server 1 displays, as the attribute 214, information indicating the name and size relationship of the feature attribute classification included in the feature information. At this time, the user terminal 2 may display characters, symbols, or images corresponding to information indicating the magnitude relationship.
  • FIG. 14 is a diagram showing an example of a suggestion list displayed on the top page.
  • an upward arrow is displayed as information indicating the magnitude relationship.
  • an arrow indicating a downward direction is displayed as information indicating the magnitude relationship.
  • the feature attribute classification of the second search result corresponding to the related search condition “digital camera / compact digital camera” is price.
  • the price of the product as the second search result is lower than the price of the product included in the first search result corresponding to the assigned search condition “digital camera”.
  • a set of “price” and an arrow indicating a downward direction is displayed as the attribute 214 of the suggestion information 210-1.
  • the characteristic attribute classification of the second search result corresponding to the related search condition “digital camera digital single lens reflex camera” is price and the number of pixels.
  • the price of the product of the second search result is higher than the price of the product included in the first search result.
  • the number of pixels of the product of the second search result is larger than the number of pixels of the product included in the first search result. Therefore, as shown in FIG.
  • the generation unit 144 may include, in the feature information, attribute values corresponding to all of the feature attribute classifications specified for the plurality of related search conditions. Accordingly, the user can easily grasp the characteristic attributes of the second search result with respect to the first search result with respect to the plurality of related search conditions, and between the plurality of related search conditions, Attributes can be easily compared.
  • each of the price, the number of pixels, and the waterproof performance is a feature attribute classification for at least one of a plurality of related search conditions. Therefore, all feature attribute classifications specified for a plurality of related search conditions are price, number of pixels, and waterproof performance. Weight is not a feature attribute category.
  • FIG. 15 is a diagram showing an example of a suggestion list displayed on the top page.
  • FIG. 15 shows an example when the keyword “digital camera” is input as the assignment search condition.
  • the attribute value corresponding to the price, the number of pixels, and the waterproof performance among the price, the number of pixels, the waterproof performance, and the weight is displayed as the attribute 214 for each related search condition.
  • “10000 yen, 20 million pixels, life waterproofing” is displayed as the attribute 214 of the suggestion information 210-1.
  • As the attribute 214 of the suggestion information 210-2 “50,000 yen, 40 million pixels, 5 m waterproof” is displayed.
  • “23,000 yen, 18 million pixels, 10 m waterproof” is displayed as the attribute 214 of the suggestion information 210-3.
  • “25,000 yen, 15 million pixels, 10 m waterproof” is displayed as the attribute 214 of the suggestion information 210-4.
  • As the attribute 214 of the suggestion information 210-5 “8000 yen, 8 million pixels, none” is displayed.
  • the generation unit 144 displays, for each related search condition, an attribute value display mode corresponding to the feature attribute classification specified for the related search condition, and an attribute value display mode corresponding to another feature attribute classification.
  • feature information may be generated.
  • the generation unit 144 may change the size, thickness, font style, color, and the like as the display mode of the attribute value.
  • the generation unit 144 may generate feature information so that a predetermined image is displayed on or near the attribute value corresponding to the feature attribute classification. Thereby, the user can easily grasp the characteristic attributes of the second search result with respect to the first search result for each related search condition.
  • the character indicating the attribute value corresponding to the feature attribute category specified for the related search condition is displayed larger than the character indicating the attribute value corresponding to the other feature attribute category.
  • An example of the case is shown. For example, “10000 yen” in the attribute 214 of the suggestion information 210-1 is displayed larger than “20 million pixels” and “waterproofing life”.
  • FIG. 16 is a flowchart illustrating an example of a suggestion process of the system control unit 14 of the online shopping mall server 1 according to the present embodiment.
  • steps S1 to S8 are executed.
  • the generation unit 144 has a feature in which the difference between the attribute value of the first search result and the attribute value of the second search result [i] is greater than or equal to the set value among the attribute classifications corresponding to the second search result [i].
  • An attribute classification is specified (step S31).
  • the generation unit 144 calculates the representative value of the attribute value of the product included in the first search result for each attribute category. In addition, the generation unit 144 calculates a representative value of the attribute value of the product included in the second search result [i] for each attribute category. Further, the generation unit 144 acquires a setting value corresponding to the attribute category from the storage unit 12 for each attribute category. The generation unit 144 identifies an attribute category in which a difference between representative values of attribute values is equal to or greater than a set value as a feature attribute category. Next, the generation unit 144 adds an attribute value corresponding to the feature attribute classification among the related search condition [i], the sample product name, and the sample attribute value to the suggestion list (step S32). Next, step S10 is executed.
  • step S11 is executed, and the process returns to step S5. If the number i is not less than the total number N (step S10: NO), step S12 is executed, and the suggestion process ends.
  • the system control unit 14 includes the attribute value of the search result included in the first search result and the attribute of the search result included in the second search result among the plurality of attribute categories.
  • the attribute classification in which the difference from the value satisfies the predetermined condition is specified.
  • the system control unit 14 includes, in the feature information, an attribute value corresponding to the specified attribute classification among the attribute values included in the second search result. Therefore, the online shopping mall server 1 can provide a characteristic attribute of the second search result with respect to the first search result.
  • the fourth embodiment is the same as the first embodiment or the second embodiment.
  • the generating unit 144 generates, for each related search condition, a distribution of attribute values of a search result included in the second search result corresponding to the related search condition and other related searches among a plurality of attribute categories.
  • An attribute category that satisfies a predetermined condition for a difference from the attribute value distribution of the search result included in the second search result corresponding to the condition is specified as a feature attribute category.
  • the distribution of attribute values is, for example, a frequency distribution.
  • the generation unit 144 includes, in the feature information, the attribute value corresponding to the feature attribute classification among the attribute values of the second search result.
  • the attribute value distribution of the search result included in the second search result corresponding to a certain related search condition is significantly different from the attribute value distribution of the search result included in the second search result corresponding to another related search condition.
  • the generation unit 144 distributes the attribute value of the search result included in the second comparison search result corresponding to the related search condition and the attribute of the search result included in the second comparison search result corresponding to the other related search condition.
  • An attribute category in which a difference from the value distribution satisfies a predetermined condition may be specified as a feature attribute category.
  • the attribute value range may be predetermined for each attribute category.
  • the generation unit 144 may count the number of search results having the attribute indicated by the attribute value included in each attribute value range among the second search results corresponding to the related search condition. .
  • the generation unit 144 may calculate a difference in distribution of attribute values between related search conditions for each attribute category based on the number of search results counted for each attribute value range.
  • the generation unit 144 distributes the attribute value distribution of the second search result corresponding to the relevant search condition of interest among the plurality of related search conditions and the attribute of the second search result for other relevant search conditions in the attribute category of interest.
  • the attribute segment to be noticed may be determined as the feature attribute category of the second search result corresponding to the relevant search condition to be noticed.
  • FIG. 17 is a diagram showing a specific example of feature attribute classification.
  • the attribute classification includes price, number of pixels of CCD, and weight.
  • the number of second search results corresponding to the related search condition 1 is 2000.
  • the number of second search results corresponding to the related search condition 2 is 2200.
  • the number of second search results corresponding to the related search condition 3 is 1600.
  • Price ranges include a range of 10,000 yen or less, a range of 10001 yen or more and 20000 yen or less, and a range of 20001 yen or more.
  • the numbers of the second search results of the related search conditions 1 to 3 are 1300, 500, and 500, respectively.
  • the numbers of the second search results of the related search conditions 1 to 3 are 400, 900, and 600, respectively.
  • the numbers of the second search results of the related search conditions 1 to 3 are 400, 900, and 600, respectively.
  • the generation unit 144 calculates, for example, the difference between the price distribution of the second search result corresponding to the related search condition 1 and the price distribution of the second search result corresponding to the other related search condition by the following expression. May be.
  • ABS (1300-500) + ABS (1300-500) + ABS (400-900) + ABS (400-600) + ABS (300-800) + ABS (300-500) 3000
  • ABS (x) is a function indicating the absolute value of x.
  • the generation unit 144 calculates the difference in price distribution for the related search conditions 2 and 3. In the case of the related search condition 2, the difference in price distribution is 2400. In the case of the related search condition 3, the difference in price distribution is 1800. The generation unit 144 determines the price as the feature attribute classification of the second search result corresponding to the related search condition 1 having the largest difference in the calculated price distribution among the related search conditions 1 to 3.
  • the generation unit 144 similarly calculates the difference in the number of second search results for the number of pixels and the weight. As a result, the number of pixels is determined as the feature attribute classification of the second search result corresponding to the related search condition 2 having the largest difference in the number of calculated second search results among the related search conditions 1 to 3. Further, the generation unit 144 determines the weight as the feature attribute classification of the second search result corresponding to the related search condition 3 having the largest difference in the number of calculated second search results among the related search conditions 1 to 3. .
  • step S10 is executed. If the number i is less than the total number N (step S10: YES), step S11 is executed, and the process returns to step S5.
  • step S41 the generation unit 144 sets the number j to 1 as shown in FIG. 19 (step S41).
  • the generation unit 144 specifies the attribute category [j] among the attribute categories corresponding to the second search result [1] to the second search result [N].
  • the generation unit 144 calculates the number of search results for each of the second search result [1] to the second search result [N] for each attribute value range of the specified attribute category [j].
  • the generation unit 144 calculates a difference in the number of search results between the second search results included in the second search result [1] to the second search result [N] for each attribute value range.
  • the generation unit 144 calculates the total difference between the second search result [1] to the second search result [N] and the number of other search results (step S42).
  • the generation unit 144 sets the attribute classification [j] as the feature attribute of the second search result having the largest difference in the number of search results among the second search results [1] to [N].
  • the classification is determined (step S43).
  • the generation unit 144 determines whether the number j is less than the total number M of attribute classifications corresponding to the second search result [1] to the second search result [N] (step S44). At this time, if the generation unit 144 determines that the number j is less than the total number M (step S44: YES), the generation unit 144 proceeds to step S45.
  • step S45 the generation unit 144 adds 1 to the number j and proceeds to step S42.
  • step S44: NO the generation unit 144 proceeds to step S46.
  • step S46 the generation unit 144 sets the number i to 1.
  • the generation unit 144 selects an attribute value corresponding to the attribute category determined as the characteristic attribute category of the second search result [i] among the related search condition [i], the sample product name, and the sample attribute value.
  • step S48 determines whether the number i is less than the total number N (step S48).
  • step S48 determines that the number i is less than the total number N
  • step S49 the generation unit 144 adds 1 to the number i and proceeds to step S47.
  • step S48: NO the process proceeds to step S12.
  • step S12 the providing unit 145 transmits the suggestion list to the user terminal 2 and ends the suggestion process.
  • the system control unit 14 sets the attribute value of the search result included in the second search result corresponding to the related search condition among the plurality of attribute categories for each related search condition. And an attribute category in which the difference between the distribution of the attribute value of the search result included in the second search result corresponding to the other related search condition satisfies the predetermined condition. Further, the system control unit 14 includes, in the feature information, an attribute value corresponding to the specified attribute classification among the attribute values included in the second search result. Therefore, the online shopping mall server 1 can provide characteristic attributes of the second search result with respect to other second search results.
  • the generation unit 144 determines whether or not the grant search condition corresponds to at least one attribute category among a plurality of attribute categories, based on the attribute value stored in the product DB 12b. When the assigned search condition corresponds to at least one attribute category, the at least one attribute category is specified as the feature attribute category. And the production
  • the user may input an attribute value desired by the user with respect to the feature attribute category in which the user is interested as at least one of the granted search conditions.
  • the attribute classification corresponding to the attribute value input by the user is an attribute classification that the user is interested in among the plurality of attribute classifications. Therefore, the user can easily compare attributes that the user is interested in among the attributes of the second search result among the plurality of related search conditions.
  • the attribute classification corresponding to the attribute value in which the user matches the keyword in the keyword input area 111 may be the attribute classification corresponding to the grant search condition.
  • the user inputs the keyword “1000”.
  • a price attribute value of 1000 yen, a pixel count attribute value of 10 million pixels, and a weight attribute value of 1000 grams match this keyword.
  • 10 million is “10 million” in Japanese.
  • the water resistance that is an attribute value of waterproofing performance matches this keyword.
  • the generation unit 144 may search for an attribute value corresponding to the given search condition from among the attribute values of all the products, for example.
  • generation part 144 may search the attribute value corresponding to an addition search condition from the attribute value of a 1st search result and all the 2nd search results, for example.
  • generation part 144 may search the attribute value corresponding to a provision search condition from the attribute values of all the 2nd search results.
  • generation part 144 may search the attribute value corresponding to an addition search condition from the attribute value of the 2nd search result corresponding to a related search condition for every related search condition.
  • FIG. 20 is a diagram showing an example of a suggestion list displayed on the search result page.
  • FIG. 20 is a search result page showing a search result when the category “compact digital camera” is designated as the search condition on the top page.
  • the grant search condition includes the keyword “digital camera 1000” and the category “compact digital camera”.
  • the suggestion list 210 shown in FIG. 20 includes suggestion information 210-1 to 210-3.
  • the related search condition of the suggestion information 210-1 is the keyword “digital camera 1000 yen”.
  • the related search condition of the suggestion information 210-2 is the keyword “digital camera 1000g”.
  • the related search condition of the suggestion information 210-3 is the keyword “digital camera 10000 yen”.
  • FIG. 21 is a flowchart illustrating an example of a suggestion process of the system control unit 14 of the online shopping mall server 1 according to the present embodiment.
  • steps S1 to S8 are executed.
  • the generation unit 144 searches the product DB 12b for an attribute value that matches the grant search condition (step S51). For example, the generation unit 144 may search for an attribute value that matches the keyword from the attribute values corresponding to the second search result [i] for each keyword included in the assignment search condition.
  • step S52 determines whether or not an attribute value that matches the search condition is found (step S52). At this time, if the generating unit 144 determines that no attribute value matching the assignment search condition has been found (step S52: NO), the process proceeds to step S9. In step S9, the generation unit 144 adds the related search condition [i], the sample product name, and the sample attribute value to the suggest list, and proceeds to step S10. On the other hand, if the generating unit 144 determines that an attribute value matching the assignment search condition has been found (step S52: YES), the generating unit 144 proceeds to step S53. In step S53, the generation unit 144 determines the attribute category corresponding to the found attribute value as the feature attribute category.
  • step S10 the generation unit 144 adds, to the suggestion list, an attribute value corresponding to the specified feature attribute classification among the related search condition [i], the sample product name, and the sample attribute value (step S54).
  • step S10 the generation unit 144 executes Step S10. If the number i is less than the total number N (step S10: YES), step S11 is executed, and the process returns to step S5. If the number i is not less than the total number N (step S10: NO), step S12 is executed, and the suggestion process ends.
  • the system control unit 14 when the system control unit 14 corresponds to at least one attribute category among a plurality of attribute categories based on the attribute value stored in the storage unit 12. If determined, at least one attribute category is identified.
  • the system control unit 14 includes, in the feature information, an attribute value corresponding to the specified attribute classification among the attribute values corresponding to the second search result. Therefore, the online shopping mall server 1 can provide attribute values corresponding to attribute categories in which the user is interested as a feature of the second search result.
  • the generation unit 144 searches for the related search condition rather than the search score for the assigned search condition among the search results included in both the first search result and the second search result.
  • a search result with a higher score is identified as a feature search result.
  • generation part 144 produces
  • the search score may change depending on the search condition.
  • a search result having a higher relevance to the related search condition than a relevance to the given search condition may be considered as a characteristic or representative search result of the second search result with respect to the first search result. it can.
  • the user can grasp the characteristics of the search result that is more related to the related search condition than the related search condition.
  • FIG. 22A and 22B are diagrams illustrating an example of how feature search results are extracted.
  • FIG. 22A is a diagram illustrating an example of the first search result and the second search result. As illustrated in FIG. 22A, the second search result 62 is included in the first search result 61.
  • FIG. 22B is a diagram illustrating an example of a feature search result. As shown in FIG. 22B, each search result included in the second search result has a search result 63 in which the search score for the related search condition is equal to or less than the search score for the assigned search condition, and a search score for the related search condition. The search result 64 is higher than the search score for the search condition.
  • the generation unit 144 specifies the search result 64 as a feature search result.
  • the generation unit 144 may specify, for example, a search result in which a difference between a search score for a related search condition and a search score for a given search condition is a predetermined difference or more as a feature search result. Further, for example, the generation unit 144 may specify a search result in which the ratio between the search score for the related search condition and the search score for the given search condition is equal to or greater than a predetermined ratio as the feature search result.
  • FIG. 23 is a flowchart illustrating an example of a suggestion process of the system control unit 14 of the online shopping mall server 1 according to the present embodiment.
  • steps S1 and S2 are executed, and then steps S4 and S5 are executed.
  • the generation unit 144 specifies the search results included in both the first search result and the second search result [i] as a common search result (step S61).
  • step S8 to S10 are executed. If the number i is less than the total number N (step S10: YES), step S11 is executed, and the process returns to step S5. If the number i is not less than the total number N (step S10: NO), step S12 is executed, and the suggestion process ends.
  • the system control unit 14 acquires the relevance for each search result included in the first search result with respect to the assigned search condition. In addition, the system control unit 14 acquires the relevance for each search result included in the second search result with respect to the related search condition. Further, the system control unit 14 has a feature of a search result having a higher relevance to the related search condition than a relevance to the given search condition among the search results included in both the first search result and the second search result. Is generated. Therefore, the online shopping mall server 1 can provide a feature of a search result that is more relevant to the related search condition among the second search results.
  • the seventh embodiment is the same as the first to sixth embodiments.
  • the system control unit 14 provides the second search condition acquired based on the related search condition when providing the user terminal 2 with a plurality of related search conditions of the assigned search condition. Feature information showing the characteristics of In the present embodiment, the system control unit 14 acquires the related search condition of the assigned search condition from the search conditions specified in the past by the user who gave the assigned search condition. Then, the system control unit 14 sends, to the user terminal 2, feature information indicating the characteristics of the second search condition acquired based on the assigned search condition with respect to the first search condition acquired based on the related search condition. provide.
  • FIG. 24 is a diagram illustrating an example of functional blocks of the system control unit 14 of the online shopping mall server 1 according to the present embodiment. 24, the same code
  • the system control unit 14 reads and executes a program such as an electronic commerce control program by the CPU 14a, so that a grant search condition acquisition unit 141, a related search condition acquisition unit 142, a search unit 143, and a generation unit 144, a providing unit 145, a selection condition specifying unit 146, and the like.
  • the selection condition identification unit 146 is an example of an operation history acquisition unit and a selection condition identification unit according to the present invention.
  • the grant search condition acquisition unit 141 acquires grant search conditions.
  • the acquisition method of the assigned search condition acquisition unit 141 is the same as that in the first embodiment.
  • the related search condition acquisition unit 142 acquires the related search condition related to the grant search condition acquired by the grant search condition acquisition unit 141 from the search history of the user who gave the grant search condition. That is, the related search condition acquisition unit 142 acquires a search condition related to the assigned search condition among the search conditions specified in the past by the user who gave the assigned search condition. For example, the related search condition acquisition unit 142 may acquire all search conditions related to the assigned search condition as related search condition candidates from the related search condition DB 12c.
  • the related search condition acquisition unit 142 includes a search history including a search condition that matches at least one of the related search condition candidates among the search history corresponding to the user ID received from the user terminal 2 together with the assigned search condition from the search history DB 12d. Search for.
  • the related search condition acquisition unit 142 may acquire the search condition as the related search condition from, for example, the search history with the latest search date and time among the searched search histories.
  • the search unit 143 acquires the first search result including the product corresponding to the related search condition from the product DB 12b based on the related search condition acquired by the related search condition acquisition unit 142. Further, the search unit 143 acquires a second search result including a product corresponding to the grant search condition from the product DB 12b based on the grant search condition acquired by the grant search condition acquisition unit 141.
  • the present embodiment is different from the first embodiment in that the first search result is acquired based on the related search condition and the second search result is acquired based on the assigned search condition. In other respects, the acquisition method of the first search result and the second search result is the same as in the case of the first embodiment.
  • the selection condition specifying unit 146 acquires, from the operation history DB 12e, the operation history corresponding to the related search condition among the operation histories of the user who has input the grant search condition. Then, the selection condition specifying unit 146 specifies the selection condition based on the acquired operation history.
  • the selection condition is a condition that is likely to have been considered by the user as the condition of the product selected as the operation target from the search results.
  • the selection condition specifying unit 146 may specify the attribute range of the product operated by the user on the search result page as the selection condition based on the acquired operation history.
  • the operation by the user may be an operation for displaying the product page, or may be another operation.
  • the search result includes products with a CCD pixel count of 5 to 50 million pixels. If the user displays only the product page of the product having the number of pixels between 30 million pixels and 50 million pixels, the selection condition specifying unit 146 selects the number of pixels “30 million or more” as the selection condition. You may decide. Further, for example, it is assumed that there is a manufacturer as an attribute classification, and the search result includes products made by a company, b company, and c company. Of the products for which the product page is displayed by the user, the ratio of each of the products manufactured by company a and company b is equal to or greater than a predetermined ratio, and the ratio of products manufactured by company c is less than the predetermined ratio.
  • the selection condition specifying unit 146 may determine the manufacturer “a company or b company” as the selection condition. For example, the selection condition specifying unit 146 may determine a selection condition for only one attribute category, or may determine a selection condition for a plurality of attribute categories.
  • the generating unit 144 extracts a search result specified based on the operation history acquired by the selection condition specifying unit 146 from the first search results as a first comparison search result. For example, the generation unit 144 may extract, as the first comparison search result, a search result that matches the selection condition specified by the selection condition specifying unit 146 among the first search results. Or the production
  • the generation unit 144 extracts a search result corresponding to the selection condition specified by the selection condition specifying unit 146 from the second search results as a second comparison search result.
  • the generation unit 144 generates feature information indicating the characteristics of the second comparison search result with respect to the first comparison search result based on the comparison between the first comparison search result and the second comparison search result. For example, the generation unit 144 may extract a feature search result from the second comparison search result and generate feature information indicating the feature of the feature search result. Since the search results that match the probable condition that the user has considered based on the operation history are compared, the providing unit 145 can provide feature information more suitable for the user.
  • FIG. 25A to FIG. 25D are diagrams showing an example of how feature search results are extracted.
  • FIG. 25A is a diagram illustrating an example of the first search result and the second search result.
  • the related search condition is acquired from the search history DB 12d based on the assigned search condition.
  • the first search result 71 is acquired based on the related search condition, and the second search result 72 is acquired based on the assigned search condition.
  • the second search result 72 is included in the first search result 71.
  • FIG. 25B is a diagram illustrating an example of the first intermediate search result and the second intermediate search result.
  • the search result specified based on the operation history among the first search results 71 is a first intermediate search result 73.
  • FIG. 25C is a diagram illustrating an example of the first comparison search result and the second comparison search result.
  • the search results from the search result with the first display rank to the rank corresponding to the 30th percentile are extracted as the first comparison search result 75.
  • the second intermediate search results 74 search results from the search result with the first display rank to the rank corresponding to the 30th percentile are extracted as the second comparison search result 76.
  • FIG. 25D is a diagram illustrating an example of a feature search result. As illustrated in FIG. 25D, the feature search result 77 is a portion obtained by removing a range that overlaps the first comparison search result 75 from the second comparison search result 76.
  • the generation unit 144 extracts, for example, a search result having a search score equal to or higher than a predetermined score from the first intermediate search results as a first comparison search result, and the search score is equal to or higher than a predetermined score from the second intermediate search results. May be extracted as the second comparison search result. Further, for example, the generation unit 144 may specify the display order of search results to be browsed by the user, as in the case of the second embodiment. And the production
  • the generation unit 144 gives more than the search score for the related search condition among the search results included in both the first intermediate search result and the second intermediate search result.
  • a search result with a higher search score for the search condition may be extracted as a feature search result.
  • the generation unit 144 extracts a search result having a higher search score for the related search condition, and in the present embodiment, the generation unit 144 is A search result with a higher search score for the given search condition is extracted.
  • the generation unit 144 extracts the first intermediate search result from the first search result by the method described above, and then extracts the search result specified based on the operation history as the first comparison search result from the first intermediate search result. May be.
  • the generation unit 144 may extract the second intermediate search result from the second search result by the above-described method, and then extract the search result corresponding to the selection condition from the second intermediate search result as the second comparison search result. Good.
  • the generation unit 144 generates feature information based on the product information of the product included in the feature search result.
  • the feature information generation method may be the same method as in the first embodiment.
  • the generation unit 144 includes a product attribute value included in the first comparison search result and a product attribute value included in the second comparison search result among the plurality of attribute categories.
  • An attribute category in which the difference satisfies a predetermined condition may be specified as a feature attribute category.
  • the at least one attribute category may be specified as the feature attribute category.
  • generation part 144 may produce
  • the providing unit 145 provides the feature information generated by the generating unit 144 to the user terminal 2.
  • the user terminal 2 displays the feature information received from the online shopping mall server 1.
  • FIG. 26 is a diagram illustrating an example of feature information displayed on the search result page.
  • FIG. 26 is a search result page showing a search result when a combination of a keyword “digital camera” and a category “compact digital camera” is designated as a search condition on the top page.
  • the user adds “waterproof” to the keyword input area 111. Therefore, the assignment search condition acquisition unit 141 acquires a combination of the keyword “digital camera waterproof” and the category “compact digital camera” as the assignment search condition.
  • the related search condition acquisition unit 142 acquires, for example, a combination of the keyword “digital camera” and the category “compact digital camera” specified immediately before as a related search condition from the search history DB 12d.
  • the search unit 143 acquires the first search result based on the related search condition, and acquires the second search result based on the assigned search condition.
  • the generation unit 144 generates feature information and transmits it to the user terminal 2.
  • the user terminal 2 displays the feature information 410 on the search result page.
  • the user terminal 2 may display the feature information 410 on the search condition designation area 110 or in the vicinity thereof.
  • the feature information 410 may include, for example, a product name 411 and an attribute 412.
  • the product name 411 may be a sample product name in the second search result, for example.
  • the attribute 412 may be, for example, a representative value of a second search result attribute value or a sample attribute value.
  • FIG. 27 is a flowchart illustrating an example of the feature information providing process of the system control unit 14 of the online shopping mall server 1 according to the present embodiment.
  • the user terminal 2 transmits the granted search condition to the online shopping mall server 1 together with the user ID of the user.
  • the system control unit 14 executes the feature information providing process when receiving the granted search condition from the user terminal 2.
  • the related search condition acquisition unit 142 acquires a search history corresponding to the user ID received from the user terminal 2 from the search history DB 12d (step S81). Next, the related search condition acquisition unit 142 acquires a related search condition related to the assigned search condition from the acquired search history (step S82). When there are a plurality of search histories including the related search conditions, the related search condition acquisition unit 142 acquires the related search conditions from the search history having the latest search date and time among these search histories, for example.
  • the generation unit 144 acquires an operation history for the search result acquired based on the acquired related search condition from the operation history DB 12e (step S83). For example, the generation unit 144 acquires an operation history including the user ID received from the user terminal 2 and the acquired related search condition.
  • the generation unit 144 determines a selection condition based on the acquired operation history (step S84). For example, the generation unit 144 acquires a search result from the search history from which the related search condition has been acquired. The generation unit 144 acquires a product ID of the searched product from the search result, and acquires product information corresponding to the product ID from the product DB 12b. Next, the generation unit 144 selects the product based on the user's selection from the search results acquired based on the related search conditions based on the operation position included in the operation history corresponding to the search result page and the operation history of the product page. The product ID of the product for which the page is displayed is acquired.
  • the generation unit 144 specifies a range of attribute values of all search results in each attribute classification based on the product information. Moreover, the production
  • the search unit 143 searches the product information DB 12b for the product ID of the product corresponding to the related search condition, and acquires the first search result (step S85).
  • the generation unit 144 extracts a search condition corresponding to the selection condition from the first search result as a first intermediate search result (step S86).
  • the generation unit 144 extracts, as first comparison search results, search results from the first intermediate search result from the first display rank to the preset percentile rank (step S87).
  • the search unit 143 searches the product information DB 12b for the product ID of the product corresponding to the grant search condition, and acquires the second search result (step S88).
  • the generation unit 144 extracts a search condition corresponding to the selection condition from the second search result as a second intermediate search result (step S89).
  • the generation unit 144 extracts, as second comparison search results, search results from the first display rank to the preset percentile rank among the second intermediate search results (step S90).
  • the generation unit 144 extracts a search result that is not included in the first comparison search result from the second comparison search results as a feature search result (step S91).
  • the generation unit 144 determines a sample of feature search results (step S92).
  • the generation unit 144 generates feature information including the sample product name and the sample attribute value (step S93).
  • the generating unit 144 transmits the generated feature information to the user terminal 2 (step S94), and ends the feature information providing process.
  • the user terminal 2 displays the feature information received from the online shopping mall server 1 on the top page or the search result page.
  • the system control unit 14 acquires the grant search condition given by the user.
  • the system control unit 14 acquires, from the storage unit 12, a search condition related to the assigned search condition as a related search condition.
  • the system control unit 14 acquires a first search result including products corresponding to the related search condition from the storage unit 12.
  • the system control unit 14 acquires a second search result including a product corresponding to the given search condition from the storage unit 12.
  • the system control unit 14 acquires an operation history corresponding to the related search condition from the storage unit 12.
  • the system control unit 14 specifies a selection condition based on the acquired operation history.
  • the system control unit 14 also includes a first comparison search result specified based on the operation history acquired from the first search results and a second comparison search corresponding to the selection condition specified from the second search results. Based on the comparison with the result, feature information indicating the feature of the second comparison search result is generated. Further, the system control unit 14 provides the generated feature information. Therefore, based on the feature information, the user can easily perform the difference between the search result acquired by the related search condition specified in the past and the search result acquired by the search condition given later under the condition that the user thinks. Can grasp.
  • the eighth embodiment is the same as the seventh embodiment.
  • generation part 144 acquires the display log
  • the attribute classification corresponding to the attribute value seen by the user is an attribute classification that is likely to be of interest to the user.
  • the user can easily grasp the difference between the first search result and the second search result with the attribute that the user is interested in.
  • the generation unit 144 may determine the feature attribute classification based on, for example, the ratio at which the attribute value is displayed. For example, the generation unit 144 may calculate the total display time of the product page and the review page based on the operation history of the product page and the operation history of the review page. Based on the display range included in the operation history of the product page, the generation unit 144 calculates how many hours the attribute value of which attribute category has been displayed among the information included in the product page. The generation unit 144 calculates, for each attribute category, the ratio of the time when the corresponding attribute value is displayed in the total display time. The generation unit 144 determines an attribute category whose displayed time ratio is equal to or greater than a predetermined rate as a feature attribute category.
  • the generation unit 144 determines the review as a feature attribute category.
  • the generation unit 144 may determine one feature attribute category or a plurality of feature attribute categories.
  • the system control unit 14 in the search result page, the system control unit 14 generates a search result page so that the user can select an attribute category whose attribute value is displayed in each product information area 311 among a plurality of attribute categories. May be.
  • the selection of such attribute classification is also registered in the operation history DB 12e by the system control unit 14 as an operation history.
  • the generation unit 144 determines the attribute category selected by the user as the feature attribute category based on the operation history. For example, it is assumed that a user selects a price from among price, the number of pixels, waterproof performance, and weight in a product of the digital camera category.
  • the system control unit 14 transmits a search result page including a product information area 311 including only the price among the price, the number of pixels, the waterproof performance, and the weight to the user terminal 2.
  • the generation unit 144 determines the price as a feature attribute classification.
  • FIG. 28 is a flowchart illustrating an example of the feature information providing process of the system control unit 14 of the online shopping mall server 1 according to the present embodiment.
  • steps S81 to S92 are executed.
  • the generation unit 144 selects the attribute classification corresponding to the displayed attribute value based on the display history of the attribute value of the product corresponding to the first search result from the operation history acquired in step S83 as the feature attribute. It identifies as a division (step S101).
  • the generation unit 144 extracts an operation history whose web page type is either a product page or a review page from the acquired operation history. Next, the generation unit 144 calculates the total display time included in the extracted operation history. Next, the generation unit 144 specifies the range actually displayed by the user terminal 2 among the information included in the product page, based on the display range included in the operation history of the product page and the HTML document of the product page. To do. Further, the generation unit 144 determines whether or not the attribute value is included in the specified range. When the attribute value is included, the generation unit 144 specifies the attribute classification corresponding to the attribute value. Then, the generation unit 144 determines the display time included in the target operation history as the display time of the attribute value of the specified attribute category.
  • the generation unit 144 calculates the total attribute value display time for each attribute category. Next, the generation unit 144 calculates the ratio of the display time of the attribute value corresponding to the attribute category with respect to the total display time of the product page and the review page for each attribute category. The generation unit 144 determines an attribute category whose display time ratio is equal to or greater than a predetermined rate as a feature attribute category. In addition, the generation unit 144 calculates the total display time included in the review page operation history. Next, the generation unit 144 calculates the ratio of the display time of the review page with respect to the total display time of the product page and the review page. And the production
  • the generating unit 144 generates feature information including a sample product name and an attribute value corresponding to the feature attribute classification among the sample attribute values (step S102).
  • the generation unit 144 transmits the generated feature information to the user terminal 2 (Step S94). The feature information providing process is terminated.
  • the system control unit 14 acquires, from the storage unit 12, a history of displaying attribute values for each product included in the first search result. Further, the system control unit 14 identifies an attribute category corresponding to the displayed attribute value as a feature attribute category among the plurality of attribute categories based on the acquired history. Further, the system control unit 14 includes, in the feature information, the attribute value corresponding to the feature attribute classification among the attribute values corresponding to the second comparison search result. Therefore, the online shopping mall server 1 can provide an attribute value of an attribute category that is likely to be of interest to the user as a feature of the second comparison search result.
  • the generation unit 144 corresponds to the displayed attribute value based on the display history of the attribute value of the product based on the user's operation on the first search result, as in the case of the eighth embodiment. Specify the attribute category.
  • the generation unit 144 identifies, among the identified attribute categories, an attribute category whose displayed attribute value variation is equal to or less than a predetermined value as a feature attribute category in a plurality of products. Then, the generation unit 144 includes, in the feature information, the attribute value corresponding to the specified feature attribute classification among the attribute values of the second search result.
  • the user may be searching for a product by defining a range of attribute values in a certain attribute category. Therefore, there is a probability that an attribute category with a small variation in attribute values is an attribute category in which the user is interested. On the other hand, there is a probability that the user is not interested in an attribute category having a large variation in attribute values.
  • the user can easily grasp the difference between the first search result and the second search result with the attribute that the user is interested in.
  • the displayed prices are 10,000 yen, 20000 yen, and 50000 yen.
  • the displayed number of pixels of the CCD is 10 million pixels, 12 million pixels, and 15 million pixels.
  • the variation in the number of pixels is smaller than the variation in price.
  • the generation unit 144 determines the number of pixels as a feature attribute classification.
  • FIG. 29 is a flowchart illustrating an example of the feature information providing process of the system control unit 14 of the online shopping mall server 1 according to the present embodiment.
  • steps S81 to S92 are executed.
  • the generation unit 144 specifies the attribute classification corresponding to the displayed attribute value based on the display history of the attribute value of the product corresponding to the first search result among the operation histories acquired in step S83. (Step S111).
  • the attribute classification specifying method is the same as that in step S101 shown in FIG.
  • the generation unit 144 acquires the displayed attribute value from the product information of the product corresponding to the displayed product page based on the operation history. Then, the generation unit 144 calculates the variance of the displayed attribute value for each identified attribute category (step S112). Next, the generation unit 144 determines, among the identified attribute categories, an attribute category whose calculated variance is a predetermined value or less as a feature attribute category (step S113). Next, the generation unit 144 generates feature information including a sample product name and an attribute value corresponding to the feature attribute classification among the sample attribute values (step S114). Next, the generation unit 144 transmits the generated feature information to the user terminal 2 (Step S94). The feature information providing process is terminated.
  • the system control unit 14 acquires, from the storage unit 12, a history of displaying attribute values for each product included in the first search result. Further, the system control unit 14 specifies an attribute category corresponding to the displayed attribute value among the plurality of attribute categories based on the acquired history. In addition, the system control unit 14 determines, among the identified attribute categories, an attribute category in which variations in displayed attribute values in a plurality of products are equal to or less than a predetermined value as a feature attribute category. Further, the system control unit 14 includes, in the feature information, the attribute value corresponding to the feature attribute classification among the attribute values corresponding to the second comparison search result. Therefore, the online shopping mall server 1 can more appropriately identify the attribute category that is likely to be of interest to the user.

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Abstract

La présente invention a pour but de permettre à un utilisateur de déterminer facilement la différence entre un résultat de recherche acquis selon une condition de recherche donnée, et de multiples résultats de recherche acquis respectivement selon de multiples conditions de recherche associées. Le dispositif de traitement d'informations de la présente invention acquiert de multiples conditions de recherche associées, associées à une condition de recherche donnée. Le dispositif de traitement d'informations acquiert un premier résultat de recherche correspondant à la condition de recherche donnée. Pour chaque condition de recherche associée, le dispositif de traitement d'informations acquiert un second résultat de recherche correspondant à la condition de recherche associée. Pour chaque condition de recherche associée, le dispositif de traitement d'informations génère, sur la base d'une comparaison du premier résultat de recherche et du second résultat de recherche, des informations de caractéristique indiquant une caractéristique du second résultat de recherche. Pour chaque condition de recherche associée, le dispositif de traitement d'informations fournit les informations de caractéristique et la condition de recherche associée, en association les unes avec les autres.
PCT/JP2015/078787 2015-10-09 2015-10-09 Dispositif de traitement d'informations, procédé de traitement d'informations et programme de traitement d'informations WO2017061037A1 (fr)

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