WO2017038574A1 - 影響度測定装置および影響度測定方法 - Google Patents
影響度測定装置および影響度測定方法 Download PDFInfo
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- WO2017038574A1 WO2017038574A1 PCT/JP2016/074635 JP2016074635W WO2017038574A1 WO 2017038574 A1 WO2017038574 A1 WO 2017038574A1 JP 2016074635 W JP2016074635 W JP 2016074635W WO 2017038574 A1 WO2017038574 A1 WO 2017038574A1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Definitions
- the present invention relates to an influence degree measuring apparatus and an influence degree measuring method for measuring the degree of influence by a person or an object (influencer) that has a great influence on others in Internet media or the like.
- This application claims priority based on Japanese Patent Application No. 2015-169784 for which it applied to Japan on August 28, 2015, and uses the content here.
- Digital signage is also known as a video display device installed outdoors or in stores, displaying guidance information, advertisements, etc. to nearby people or people passing by and digitizing signs and posters. ing. Furthermore, a system for measuring a viewer's response to information displayed on a digital signage or the like has been developed.
- Patent Document 1 discloses a technique for performing person tracking and interactive advertising in an advertising station that provides advertising content to potential customers.
- a potential customer who is looking at a display that provides advertisement content is photographed with a camera, and the interest level of the potential customer with respect to the advertisement content is determined based on the method of gaze and the body posture direction of the potential customer.
- Patent Document 2 discloses an influence degree calculating device and an influence degree calculating method for calculating the influence degree of writing information in social media or the like.
- Patent Document 3 discloses an advertisement distribution system that can count CTR (Click Through Rate) of advertisement information in a digital signage system.
- CTR Click Through Rate
- Patent Literature 4 discloses an influencer extraction apparatus and an influencer extraction method that extract a user who has transmitted writing information that is widely propagated in social media as an influencer.
- Patent Document 5 discloses a degree-of-interest measurement apparatus and a degree-of-interest measurement method that can measure the degree of attention of people to media information such as advertisement media based on a captured image of a camera installed in the vicinity of the advertisement media posting device. ing.
- the degree of interest of a potential customer for advertising information displayed on a non-moving object such as a display or digital signage is determined, and the degree of interest of a potential customer for information indicated by a moving object such as a person or an advertising vehicle is determined.
- the technology for judging is not realized.
- the present invention has been made to solve the above-described problems, and an object thereof is to provide an influence degree measuring apparatus and an influence degree measuring method for measuring the degree of influence of an influencer on others.
- an influence measuring apparatus including a measuring unit that measures the degree of influence of a moving first object on a second object, and an output unit that outputs the degree of influence measured by the measuring unit. It is.
- the second aspect of the present invention is an influence measurement method for measuring the influence of a moving first object on the second object and outputting the measured influence.
- the present invention it is possible to measure the degree of influence of a moving first target such as a person or an advertising vehicle on a second target such as a person.
- FIG. 3 is a flowchart illustrating a processing procedure of the influence degree measuring apparatus according to the first embodiment. It is a block diagram of the influence degree measuring apparatus which concerns on Example 2 of this invention. It is a block diagram which shows the structure which applied the function of the influence degree measuring apparatus which concerns on Example 2 to the advertising vehicle and the flying body. It is a block diagram of the influence degree measuring apparatus which concerns on Example 3 of this invention.
- FIG. 1 is a block diagram of the network system 3.
- the network system 3 includes a sensor 101, an edge server 30, and a cloud server 40.
- the edge server 30 is installed near the end user, and the cloud server 40 operates a plurality of servers as one server.
- the edge server 30 is installed near the sensor 101, and the cloud server 40 is connected to the edge server 30.
- the edge server 30 is connected to each of the sensors 101, and a plurality of edge servers 30 are connected to the cloud server 40.
- the edge server 30 may be provided with the function of the influence measuring device 10.
- a plurality of functional units included in the influence degree measuring apparatus 10 may be distributed to the plurality of edge servers 30.
- a plurality of functional units included in the influence measurement device 10 may be distributed to each of the edge server 30 and the cloud server 40.
- the function of the influence measuring device 10 is not limited to being realized by the edge server 30 or the cloud server 40 in the network system 3. You may implement
- a discount coupon or Points may be provided to the first object.
- the first target is referred to as “measurement target (or object to be measured)” of the influence measuring apparatus 10
- the second target is referred to as “influence target (or target)”.
- a to-be-measured body (influencer) can purchase goods at a low price by the influence degree with respect to object.
- companies such as manufacturers and distributors that provide products purchased using discount coupons and points can increase profits and gain profits through product advertisements to the target by the measured object.
- FIG. 2 is a block diagram of the influence measuring apparatus 10.
- the influence measuring device 10 includes a sensor 101, a sensor information analysis unit 102, a measured object specifying unit (specifying unit) 103, an environment determining unit (first determining unit) 104, and a response determining unit (second determining unit).
- the sensor information analysis unit 102, the measured object specifying unit 103, the environment determination unit 104, the response determination unit 105, and the influence degree calculation unit 106 are collectively referred to as a measurement unit.
- the sensor 101 detects a physical quantity for extracting a target affected by the measured object.
- the sensor 101 is an image sensor that detects light and converts it into image information.
- the sensor information analysis unit 102 performs processing on the detection information related to the physical quantity detected by the sensor 101. For example, when the sensor 101 is an image sensor, the sensor information analysis unit 102 acquires image information from the sensor 101, performs image analysis such as face recognition on the image information, and extracts a person.
- the measured object specifying unit 103 specifies a measured object that may have an influence on a person or the like.
- the correspondence relationship between the identification information (ID) of the influence measuring device 10 and the identification information (ID) of the measurement object is stored in the storage unit 107 in advance.
- the measured object specifying unit 103 acquires the ID of the influence degree measuring device 10 and reads the correspondence between the influence degree measuring device 10 and the measured object from the storage unit 107.
- the measured object specifying unit 103 specifies the sensor 101 provided in the influence measuring apparatus 10 indicated by the ID described in the correspondence relationship, and the object provided with the sensor 101 may have an influence on the target. Identifies the measurement object.
- the environment determination unit 104 determines whether or not there is an environment in which an object affected by the measured object specified by the measured object specifying unit 103 exists, that is, the measured object specified by the measured object specifying unit 103 has an influence. It is determined whether there is a target that may be given. For example, when the sensor information analysis unit 102 extracts a person from the detection information, the environment determination unit 10 determines that there is an environment in which there is a target that the measured object may affect. In addition, when the sensor information analysis unit 102 does not extract a person, the environment determination unit 104 determines that there is no target in which an object to be measured may affect, that is, the target does not exist. .
- the environment determination unit 104 determines that the environment in which the target exists is present, it can be said that there is a possibility that the measured object may affect the target in the real world. In addition, when the environment determination unit 104 determines that the environment in which the target exists does not exist, there is no target that may affect the measured object in the real world, and thus the measured object affects the target. It can be said that there is no need to carry out the activity itself.
- the response determination unit 105 determines whether or not there is a reaction from the target affected by the measured object. For example, the response determination unit 105 specifies the face orientation of each person extracted by the sensor information analysis unit 102 using an image analysis technique. Specifically, the face of a model person is photographed from various angles (directions), and each angle is stored in association with a face including the positional relationship of facial parts such as eyes and mouth at each angle. Stored in the unit 107 in advance. The response determination unit 105 compares each person's face extracted by the sensor information analysis unit 102 with the face recorded in the storage unit 107 in advance, and the positional relationship between the facial parts among the faces stored in the storage unit 107 is determined. Identify matching faces.
- the response determination unit 105 determines the angle associated with the identified face as the face orientation. The response determination unit 105 determines that there is a reaction from the target when the orientation of the specified face is facing the sensor 101. Then, the response determination unit 105 determines that the more the number of persons extracted by the sensor information analysis unit 102 faces their face to the sensor 101, the more reaction from the target. In addition, the response determination unit 105 determines that there is no reaction from the target when the orientation of the specified face does not face the sensor 101.
- the influence calculation unit 106 calculates an influence score indicating the influence degree (that is, an example of information indicating the influence of the moving measurement object on the target) based on the response of the target determined by the response determination unit 105. . For example, when the number of target reactions determined by the response determination unit 105 is 100, the impact calculation unit 106 calculates “100” as the impact score. Further, the influence degree calculation unit 106 calculates “123” as the influence degree score when the number of target reactions determined by the response determination unit 105 is 123.
- the storage unit 107 stores various information necessary for processing executed by the influence measuring apparatus 10.
- the storage unit 107 stores a correspondence relationship between the ID of the influence measuring device 10 and the ID of the measurement target.
- FIG. 3 shows a state in which the influence degree measuring apparatus 10 is provided in the advertising vehicle 1 that is a measured object
- FIG. 4 shows a processing procedure of the influence degree measuring apparatus 10.
- the sensor 101 and the sensor information analysis unit 102 are built in the camera 20 provided so as to be able to photograph an object in front of the advertisement displayed on the advertising vehicle 1. That is, the sensor 101 is an image sensor built in the camera 20.
- the measured object specifying unit 103 reads from the storage unit 107 the correspondence relationship between the influence measuring device 10 and the advertising vehicle 1 that determines the influence given to the object from the measured object using the influence measuring device 10. Based on the correspondence read from the storage unit 107, the measured object specifying unit 103 specifies that the advertising vehicle 1 including the sensor 101 is a measured object that may affect the target (step S1). ).
- the advertising vehicle 1 travels on an arbitrary route including the stop position.
- the camera 20 starts capturing an object in front of the advertisement.
- the sensor 101 detects light and converts it into image information.
- the sensor information analysis unit 102 acquires image information from the sensor 101 at regular intervals.
- the sensor information analysis unit 102 performs image analysis such as face recognition on the image information and specifies a target (person) (step S2).
- the sensor information analysis unit 102 transmits the person extraction result to each of the environment determination unit 104 and the response determination unit 105.
- the environment determination unit 104 receives the person extraction result from the sensor information analysis unit 102. Based on the person extraction result, the environment determination unit 104 determines whether or not the environment in which the target affected by the measurement object exists is present (step S3). Specifically, the environment determination unit 104 determines that the target exists in the environment when the sensor information analysis unit 102 extracts a person. In addition, the environment determination unit 104 determines that there is no target environment when the sensor information analysis unit 102 does not extract a person.
- step S3 If the environment determination unit 104 determines that there is no environment in which an object affected by the measurement object exists (determination result “NO” in step S3), the flow returns to step S2. On the other hand, when the environment determination unit 104 determines that the target exists in the environment (the determination result “YES” in step S3), the environment determination unit 104 transmits a target presence signal indicating that the target exists in the environment to the response determination unit 105. To do.
- the response determination unit 105 receives the target presence signal from the environment determination unit 104. When receiving the target presence signal, the response determination unit 105 determines whether there is a reaction from the target (person) based on the person extraction result received from the sensor information analysis unit 102 (step S4). Specifically, the response determination unit 105 identifies the face orientation of each person extracted by the sensor information analysis unit 102 using image analysis technology. The response determination unit 105 determines that there is a response from the person when the specified face direction is facing the sensor 101. And the response determination part 105 determines with there being more reaction from the person, so that there are many persons who have faced the sensor 101 which a person extraction result shows. In addition, the response determination unit 105 determines that there is no response from the person when the specified face direction is not facing the sensor 101.
- the flow returns to step S2.
- the response determination unit 105 determines that there is no response from the target (person) (the determination result “NO” in step S4)
- the response determination unit 105 transmits the determination result of the reaction from the target to the influence degree calculation unit 106.
- the influence degree calculation unit 106 receives the reaction determination result from the response determination unit 105.
- the influence degree calculation unit 106 calculates an influence degree score based on the reaction determination result (step S5). Specifically, the influence degree calculation unit 106 calculates the number of target reactions indicated by the reaction determination result as an influence degree score.
- the influence degree calculation unit 106 calculates “100” as the influence degree score when the number of reactions indicated by the reaction determination result is 100. Further, the influence degree calculation unit 106 calculates “123” as the influence degree score when the number of reactions indicated by the reaction determination result is 123.
- the influence degree calculation unit 106 outputs and displays the influence degree score on a display device such as a display (step S6).
- the output unit from which the impact calculation unit 106 outputs the impact score is not limited to a display device, and may be a speaker.
- the influence degree calculation unit 106 converts the influence degree score into sound by a speaker and outputs it.
- the influence degree calculation unit 106 may record the influence degree score in another output unit (for example, the storage unit 107).
- the influence degree score recorded in the storage unit 107 may be displayed on a display device such as a display by a function unit different from the influence degree calculation unit 106.
- the influence degree score recorded in the storage unit 107 may be voiced by a speaker and output by a function unit different from the influence degree calculation unit 106.
- the measured object specifying unit 103 specifies a measured object that may have an influence on a target such as a person.
- the environment determination unit 104 determines whether or not there is an environment in which a target affected by the measurement target specified by the measurement target specifying unit 103 exists.
- the response determination unit 105 determines whether or not there is a reaction from the target affected by the measurement target specified by the measurement target specifying unit 103.
- the influence degree calculation unit 106 calculates an influence degree score indicating the degree of influence given to the target based on the reaction of the target determined by the response determination unit 105.
- the influence degree calculation unit 106 outputs the influence degree score to a predetermined output unit.
- the influence measuring apparatus 10 can measure the influence of various measured objects including moving objects such as people and advertising vehicles on objects existing in the vicinity.
- the influence measuring apparatus 10 When the function of the influence measuring device 10 is distributed and realized in the network system 3 shown in FIG. 1, the functional unit provided in the measured object and the functional unit provided in the device other than the measured object communicate with each other. In order to do this, it is necessary to specify the object to be measured. Therefore, the influence measuring apparatus 10 needs to execute step S1 shown in FIG. However, when the entire function of the influence measuring apparatus 10 is provided in the measurement object, information is transmitted and received in the influence measuring apparatus 10, and therefore the influence measuring apparatus 10 does not necessarily execute step S1. There is no need.
- the measured object is not limited to the advertising vehicle 1 shown in FIG.
- the object to be measured for example, audibly outputs a visually noticeable person wearing accessories, clothing, hairstyle, etc., a perceptually noticeable person wearing perfume, and information for publicizing a new store opening. It may be an auditory conspicuous person with a speaker. Alternatively, the object to be measured may be an animal or an object other than a person. Furthermore, the measured object may be three-dimensionally acting like a speaker.
- FIG. 5 is a block diagram of the influence measuring apparatus 10 according to the second embodiment. Similar to the influence measurement apparatus 10 according to the first embodiment, the influence measurement apparatus 10 according to the second embodiment includes the constituent elements 101 to 107 and the first communication unit 108 and the second communication unit 109. Specifically, the influence measuring device 10 includes a first influence measuring device 10a and a second influence measuring device 10b. The first influence measuring apparatus 10a includes a sensor 101, a sensor information analysis unit 102, and a first communication unit 108. Further, the second influence measuring apparatus 10b includes a measured object specifying unit 103, an environment determining unit 104, a response determining unit 105, an influence calculating unit 106, a storage unit 107, and a second communication unit 109. Prepare.
- the sensor 101 detects a physical quantity for extracting a target affected by the measured object.
- the sensor 101 is an image sensor that detects light and converts it into image information.
- the sensor information analysis unit 102 performs processing on the detection information indicating the physical quantity detected by the sensor 101. For example, when the sensor 101 is an image sensor, the sensor information analysis unit 102 acquires image information from the sensor 101, performs image analysis such as face recognition on the image information, and extracts a person.
- the measured object specifying unit 103 specifies a measured object that may have an influence on a target such as a person.
- a target such as a person.
- the correspondence relationship between the ID of the influence measuring device 10 and the ID of the measured object is stored in the storage unit 107 in advance, and the measured object specifying unit 103 reads the correspondence relationship from the storage unit 107 and sends it to the target.
- a measurement object (measurement object provided with the sensor 101) that may have an influence is specified.
- the environment determination unit 104 determines whether or not there is an environment in which a target affected by the measured object exists. For example, the environment determination unit 104 determines that the target environment exists when the sensor information analysis unit 102 extracts a person from the detection information of the sensor 101. The environment determination unit 104 determines that there is no environment in which the target exists when the sensor information analysis unit 102 does not extract a person from the detection information.
- the response determination unit 105 determines whether or not there is a reaction from a target (person) affected by the measured object. For example, the response determination unit 105 determines the orientation of each person's face extracted from the detection information by the sensor information analysis unit 102 using image analysis technology. The response determination unit 105 determines that there is a response from the person when the face of the person faces the sensor 101. Then, the response determination unit 105 determines that the more the number of persons turning their faces toward the sensor 101 extracted by the sensor information analysis unit 102, the more reactions from the person. The response determination unit 105 determines that there is no response from the person when the face of the person is not facing the sensor 101.
- the influence degree calculation unit 106 calculates an influence degree score indicating the degree of influence of the measured object on the person based on the reaction of the person determined by the response determination unit 105. For example, the influence degree calculation unit 106 calculates “100” as the influence degree score when the number of person reactions determined by the response determination unit 105 is 100. Further, the influence degree calculation unit 106 calculates “123” as the influence degree score when the number of person reactions determined by the response determination unit 105 is 123.
- the storage unit 107 stores various information necessary for processing executed by the influence degree measuring apparatus 10.
- the storage unit 107 stores a correspondence relationship between the ID of the influence measuring device 10 and the ID of the measurement target.
- the first communication unit 108 performs wireless communication with the second communication unit 109. For example, the first communication unit 108 transmits the person extraction result from the sensor information analysis unit 102 to the second communication unit 109. The second communication unit 109 receives the person extraction result from the first communication unit 108.
- the second influence measuring device 10 b is provided in the advertising vehicle 1 that is the measured object
- the first influence measuring device 10 a is provided in the flying vehicle 2 that automatically tracks the advertising vehicle 1.
- the advertising vehicle 1 and the flying object 2 perform wireless communication with each other, and the flying object 2 has a function of automatically tracking the advertising vehicle 1.
- the processing procedure of the influence measuring apparatus 10 according to the second embodiment is the same as the processing procedure of the influence measuring apparatus 10 according to the first embodiment illustrated in FIG.
- the second embodiment is implemented by providing a process in which the flying object 2 automatically tracks the advertising vehicle 1 and a process in which various information is transmitted and received between the first communication unit 108 and the second communication unit 109. Different from Example 1.
- a camera 20 including a sensor 101 and a sensor information analysis unit 102 is provided on the flying object 2.
- Example 2 when the advertising vehicle 1 starts traveling according to a predetermined route, the camera 20 starts photographing.
- the flying object 2 tracks the advertising vehicle 1.
- the advertising vehicle 1 and the flying object 2 each have a GPS function.
- the flying object 2 acquires position information of the flying object 2 and the advertising vehicle 1 by the GPS function.
- a control unit provided in the flying object 2 itself so that the flying object 2 tracks and flies behind the advertising vehicle 1 by a predetermined distance relative to the position at each time indicated by the position information of the advertising vehicle 1. It is controlled by.
- the person extraction result of the sensor information analysis unit 102 is transmitted to the second communication unit 109 via the first communication unit 108 by step S2 of FIG.
- the environment determination unit 104 receives the person extraction information of the sensor information analysis unit 102 via the second communication unit 109.
- the measured object specifying unit 103 specifies a measured object that may have an influence on a target such as a person.
- the environment determination unit 104 determines whether or not there is an environment in which a target affected by the measurement target specified by the measurement target specifying unit 103 exists.
- the response determination unit 105 determines whether or not there is a reaction from the target affected by the measurement target specified by the measurement target specifying unit 103.
- the influence degree calculation unit 106 calculates an influence degree score indicating the degree of influence of the measured body on the person based on the reaction of the person determined by the response determination unit 105.
- the impact calculation unit 106 outputs the impact score to an output unit (display, speaker, etc.).
- the influence measuring apparatus 10 can measure the influence which various to-be-measured bodies including moving bodies, such as a person and an advertisement vehicle, have on the surrounding object.
- FIG. 7 is a block diagram of the influence measuring apparatus 10 according to the third embodiment.
- the influence measuring apparatus 10 according to the third embodiment includes the same components 101 to 109 as the influence measuring apparatus 10 according to the second embodiment.
- the influence measuring apparatus 10 according to the third embodiment includes a third influence measuring apparatus 10c and a fourth influence measuring apparatus 10d.
- the third influence measuring apparatus 10c includes a sensor 101, a sensor information analysis unit 102, an environment determination unit 104, and a first communication unit 108.
- the fourth influence measuring apparatus 10d includes a measured object specifying unit 103, a response determining unit 105, an influence calculating unit 106, a storage unit 107, and a second communication unit 109.
- the sensor 101 detects a physical quantity for extracting a target affected by the measured object.
- the sensor 101 is an image sensor that detects light and converts it into image information.
- the sensor information analysis unit 102 performs processing on information indicating the physical quantity detected by the sensor 101. For example, when the sensor 101 is an image sensor, the sensor information analysis unit 102 acquires image information from the sensor 101, performs image analysis such as face recognition on the image information, and extracts a person.
- the environment determination unit 104 determines whether or not there is an environment in which a target affected by the measured object exists. For example, when the sensor information analysis unit 102 extracts a person from the detection information of the sensor 101, the environment determination unit 104 determines that the environment affected by the measurement target exists. Further, the environment determination unit 104 determines that there is no target environment when the sensor information analysis unit 102 does not extract a person from the detection information.
- the response determination unit 105 determines whether or not there is a reaction from the target affected by the measured object. For example, the response determination unit 105 determines the orientation of each person's face extracted from the detection information by the sensor information analysis unit 102 using image analysis technology. The response determination unit 105 assumes a straight line extending in the direction of the faces of a plurality of persons, and determines a location where a plurality of straight lines intersect a predetermined number or more. Then, the response determination unit 105 determines that there is a reaction from the target when an object is present at a location where a plurality of straight lines intersect a predetermined number or more. At this time, the response determination unit 105 determines that the greater the number of intersecting straight lines, the greater the number of reactions from the target.
- the response determination unit 105 determines that there is no reaction from the target when there is no object at a location where a plurality of straight lines intersect a predetermined number (predetermined threshold) or more. This is a determination process in consideration of performing an operation of directing a face to a measured object when the target is a person and the person pays attention to the measured object.
- the influence degree calculating unit 106 calculates an influence degree score indicating the degree of influence that the measured body has on the object based on the reaction of the object determined by the response determining unit 105. For example, the influence degree calculation unit 106 calculates “100” as the influence degree score when the number of straight lines intersecting the specific portion determined by the response determination unit 105 is 100. Further, the influence degree calculation unit 106 calculates “123” as the influence degree score when the number of straight lines intersecting the specific portion determined by the response determination unit 105 is 123.
- the measured object specifying unit 103 specifies a measured object that is affecting the object based on the reaction from the object. For example, the measured object specifying unit 103 specifies an object corresponding to an influence score greater than or equal to a predetermined threshold calculated by the influence calculating unit 106 as a measured object affecting the target.
- the storage unit 107 stores various information necessary for processing executed by the influence measuring apparatus 10. For example, the storage unit 107 stores a threshold used by the response determining unit 105 for the determination process and a threshold used by the measured object specifying unit 103 for the specifying process.
- the first communication unit 108 communicates with the second communication unit 109.
- the first communication unit 108 transmits to the second communication unit 109 the result of the sensor information analysis unit 102 extracting a person from the detection information.
- the second communication unit 109 receives the person extraction result of the sensor information analysis unit 102 via the first communication unit 108.
- the first communication unit 108 transmits a target presence signal to the second communication unit 109 when the environment determination unit 104 determines that the environment exists in which the target exists.
- the second communication unit 109 receives the target presence signal via the first communication unit 108.
- FIG. 8 shows a system in which the third influence measuring device 10c is provided in a shopping mall, and the fourth influence measuring device 10d is incorporated in a server located away from the third influence measuring device 10c.
- FIG. 9 shows a processing procedure when the influence measuring apparatus 10 according to the third embodiment is applied to the system shown in FIG.
- the sensor 101 and the sensor information analysis unit 102 are built in the camera 20 provided so as to be able to photograph an object existing in the shopping mall, and the sensor 101 is an image sensor built in the camera 20.
- the processing procedure of the influence measuring apparatus 10 will be described on the assumption that the measured object that may have an influence on the object is a person.
- the camera 20 starts shooting.
- the sensor 101 converts light detected in a range where a plurality of persons can be photographed by the camera 20 provided in the shopping mall into image information.
- the sensor information analysis unit 102 acquires image information from the sensor 101 at regular intervals.
- the sensor information analysis unit 102 performs image analysis such as face recognition on the image information and extracts a person (step S1).
- the sensor information analysis unit 102 transmits the person extraction result to the second communication unit 109 via the first communication unit 108. Further, the sensor information analysis unit 102 transmits the person extraction result to the environment determination unit 104.
- the response determination unit 105 receives the person extraction result via the second communication unit 109.
- the environment determination unit 104 receives the person extraction result from the sensor information analysis unit 102. Based on the person extraction result, the environment determination unit 104 determines whether or not there is an environment in which there is a target affected by the measured object (step S2). Specifically, the environment determination unit 104 determines that the target environment exists when the sensor information analysis unit 102 extracts a person from the detection information of the sensor 101. Further, the environment determination unit 104 determines that there is no target environment when the sensor information analysis unit 102 does not extract a person from the detection information.
- the environment determination unit 104 returns the flow to step S1 when it is determined that there is no environment in which an object affected by the measured object exists (determination result “NO” in step S2).
- the first communication unit 108 transmits a target presence signal indicating that the target exists in the environment. Is transmitted to the second communication unit 109.
- the response determination unit 105 receives the target presence signal from the environment determination unit 104 via the second communication unit 109.
- the response determination unit 105 determines whether there is a reaction from the target based on the person extraction result received from the sensor information analysis unit 102 (step S3).
- the response determination unit 105 determines the orientation of each person's face extracted by the sensor information analysis unit 102 using image analysis technology.
- the response determination unit 105 assumes a straight line extending in the direction of the person's face, and specifies a location where the straight line intersects a predetermined number (a predetermined threshold) or more. Then, the response determination unit 105 determines that the number of human reactions increases as the number of intersecting straight lines increases. In addition, the response determination unit 105 determines that there is no human reaction when the straight lines do not intersect with a predetermined number (predetermined threshold) or when there is no object at the intersection of the straight lines.
- the response determination unit 105 specifies the face orientation of each of the persons A, B, C, D, and E. That is, the response determination unit 105 performs the straight line a extending in the direction of the face of the person A, the straight line b extended in the direction of the face of the person B, the straight line c extended in the direction of the face of the person C, and the direction of the face of the person D. And a straight line e extending in the direction of the face of the person E is specified.
- the response determination unit 105 identifies a location where the straight lines a, b, c, d, and e intersect a predetermined number (a predetermined threshold) or more. For example, when the predetermined number (predetermined threshold value) is three, the response determination unit 105 identifies the position P that is a location where the straight lines b, c, and d intersect. The response determination unit 105 determines whether or not a person exists at the position P based on the image analysis result. As illustrated in FIG. 8, the response determination unit 105 determines that the person E exists at the position P, and determines that there is a reaction from a plurality of objects (that is, persons B, C, and D).
- step S3 determines that there is no reaction from the target affected by the measured object (the determination result of step S3 is “NO”), the flow returns to step S1.
- the response determination unit 105 determines that there is a reaction from the target (the determination result “YES” in step S ⁇ b> 3)
- the response determination unit 105 transmits the determination result of the reaction from the target to the influence degree calculation unit 106.
- the influence degree calculation unit 106 receives the reaction determination result from the response determination unit 105.
- the influence degree calculation unit 106 calculates an influence degree score based on the reaction determination result (step S4).
- the influence degree calculation unit 106 calculates “100” as the influence degree score when the number of straight lines intersecting the specific portion determined by the response determination unit 105 is 100. Further, the influence degree calculation unit 106 calculates “123” as the influence degree score when the number of straight lines intersecting the specific portion determined by the response determination unit 105 is 123. In the case of FIG. 8, the influence calculation unit 106 obtains a response determination result that the three lines b, c, and d intersect at the position P from the response determination unit 105 and that the person E exists at the position P. get. The influence degree calculation unit 106 calculates an influence degree score “3” for the person E based on the reaction determination result of the response determination unit 105.
- the measured object specifying unit 103 specifies a measured object that affects the target based on the reaction from the target. For example, the measured object specifying unit 103 specifies that an object corresponding to an influence score equal to or greater than a predetermined threshold calculated by the influence calculating unit 106 is a measured object affecting the target (step S5). .
- the influence degree calculation unit 106 outputs and displays the influence degree score on a display device such as a display (step S6).
- the environment determination unit 104 determines whether or not the environment affected by the measured object exists.
- the response determination unit 105 determines whether or not there is a reaction from a target affected by the measurement object.
- the influence degree calculation unit 106 calculates an influence degree score indicating the degree of influence that the measured body has on the target based on the reaction of the target determined by the response determination unit 105.
- the measured object specifying unit 103 specifies a measured object that is affecting the target based on the influence score calculated by the influence calculating unit 106.
- the influence degree calculation unit 106 outputs the influence degree score to an output unit (for example, a display device).
- the influence measurement apparatus 10 according to the third embodiment can measure the influence of various measured objects including moving objects such as people and advertising vehicles on surrounding objects.
- the method for determining whether or not the environment determination unit 104 is in an environment in which an object affected by the measurement object exists is not limited to the above-described determination method.
- the environment determination unit 104 may determine whether or not there is an environment in which an object to be affected exists based on at least one of the position and time of the measurement object.
- the device under test includes a device capable of specifying a position such as GPS.
- the environment determination unit 104 acquires position information from a position-identifiable device. For example, when the object to be measured is moving in a place where a large number of people (that is, objects) exist regardless of time, such as Shinjuku and Shibuya in Tokyo, Japan, the environment determination unit 104 determines the object to be measured.
- the environment affected by the target exists.
- the object to be measured is moving in a place where no person exists, such as a forest or a tree sea, it is determined that there is no environment in which an object affected by the object to be measured exists.
- a device capable of specifying the position may be provided in the sensor 101 of the influence measuring device 10.
- the storage unit 107 stores in advance the relationship between each time of day and the number of objects in the shopping mall.
- the environment determination unit 104 reads the relationship between each time of day and the number of objects in the shopping mall from the storage unit 107. Specifically, the environment determination unit 104 reads the time from a timer at the determination timing. The environment determination unit 104 reads the relationship between the time read from the timer and the number of objects from the storage unit 107. The environment determination unit 104 reads the number of objects corresponding to the time read from the timer in the relationship read from the storage unit 107.
- the environment determination unit 104 determines that there is an environment in which there are targets affected by the measured object. Further, when the number of targets read from the storage unit 107 is zero, the environment determination unit 104 determines that there is no environment in which there is a target affected by the measured object.
- the object to be measured includes a device capable of specifying a position such as GPS.
- the storage unit 107 stores in advance the relationship between each time of day and the number of objects at each position.
- the environment determination unit 104 reads the relationship between each time of day and the number of objects at each position from the storage unit 107. Specifically, the environment determination unit 104 acquires position information from a device whose position can be specified. The environment determination unit 104 reads the time from the timer at the determination timing. The environment determination unit 104 reads a relationship that matches the position information from the storage unit 107.
- the environment determination unit 104 refers to the relationship read from the storage unit 107 based on the time read from the timer and the position information, and identifies the number of objects corresponding to the time and position. When the number of objects described in the relationship read from the storage unit 107 is not zero, the environment determination unit 104 determines that there is an environment in which there are targets that are affected by the measured object. On the other hand, when the number of objects is zero, the environment determination unit 104 determines that there is no environment in which an object affected by the measurement object exists. Note that if the object to be measured cannot be specified in advance, a device capable of specifying the position may be provided in the sensor 101 of the influence measuring device 10.
- the environment determination unit 104 may determine whether there is an environment in which an object affected by the measured object exists based on a sound situation around the measured object.
- the device to be measured includes a device for acquiring ambient sounds such as a microphone.
- the environment determination unit 104 acquires volume information from a device that acquires sound around the measured object, and when the volume is equal to or higher than a predetermined threshold, the environment determining unit 104 is in an environment where there is a target affected by the measured object. Is determined.
- the sound volume is less than a predetermined threshold, the environment determination unit 104 determines that there is no environment in which an object affected by the measured object exists. Note that if the object to be measured cannot be specified in advance, a device that acquires sound around the object to be measured may be provided in the sensor 101 of the influence measuring device 10.
- the environment determination unit 104 may determine whether there is an environment in which a target affected by the measurement target exists based on a communication state around the measurement target.
- a device to be measured and a target are each provided with a device capable of short-range communication.
- the short-range communication device provided for the target determines in advance a procedure for transmitting a communication start notification signal for notifying the environment determination unit 104 of the start of communication.
- the environment determination unit 104 determines that there is an environment in which an object affected by the measurement object exists.
- the environment determination unit 104 determines that there is no environment in which an object affected by the measurement target exists.
- the environment determination unit 104 determines that the object to be measured is present when there are short-range communication devices that are communicating simultaneously with a number of short-range communication devices equal to or greater than a predetermined threshold. It is determined that the environment affected by the target exists.
- the environment determination unit 104 if there is no short-range communication device that is communicating simultaneously with a number of short-range communication devices equal to or greater than the predetermined threshold, the environment determination unit 104 is not in an environment where there is an object affected by the measured object. judge.
- the environment determination unit 104 is in an environment where there is an object that is affected by the measurement object based on whether or not a device that can distribute information about the measurement object exists around the measurement object. It may be determined whether or not.
- a “button image” that is operated when a device capable of delivering information on a measurement object has a good impression of the measurement object is distributed to the target by short-range communication.
- the subject is equipped with a device capable of near field communication.
- the short-range communication device included in the target determines in advance a procedure for transmitting a reception notification signal that notifies reception of the “button image” to the environment determination unit 104.
- the environment determination unit 104 determines that the environment in which the target affected by the measured object exists. On the other hand, the environment determination unit 104 determines that there is no environment in which an object affected by the measured object exists when the reception notification signal is not received.
- the method by which the response determination unit 105 determines whether or not there is a reaction from the target affected by the measurement object is not limited to the above-described determination method.
- the response determination unit 105 may determine whether or not there is a reaction from the target based on the communication status around the measured object.
- the response determination unit 105 may determine whether or not there is a reaction from the target based on the sound situation around the measured object.
- the device under test includes a device that acquires ambient sounds such as a microphone.
- the response determination unit 105 acquires a volume from a device that acquires sound around the measured object, and determines that there is a reaction from a target affected by the measured object when the volume is equal to or higher than a predetermined threshold. . On the other hand, the response determination unit 105 determines that there is no response from the target when the volume is less than a predetermined threshold. Note that if the object to be measured cannot be specified in advance, a device that acquires sound around the object to be measured may be provided in the sensor 101 of the influence measuring device 10.
- the response determination unit 105 may determine whether or not there is a reaction from the target based on the communication status around the measured object.
- each of the measurement object and the object includes a device capable of short-range communication.
- the short-range communication device provided for the target determines in advance a procedure for transmitting a communication start notification signal to notify the start of communication to the response determination unit 105.
- the response determination unit 105 determines that there is a reaction from the target affected by the measured object.
- the response determination unit 105 determines that there is no reaction from the target when the communication start notification signal is not received.
- the response determination unit 105 responds from the target when there are short-range communication devices that are simultaneously communicating with a number of short-range communication devices equal to or greater than a predetermined threshold. It is determined that there is. On the other hand, the response determination unit 105 determines that there is no response from the target when there is no short-range communication device that performs communication simultaneously with the number of short-range communication devices equal to or greater than the predetermined threshold.
- the response determination unit 105 performs an operation of directing the face to the measurement object when the target focuses on the measurement object, similarly to the response determination unit 105 according to the third example. Whether or not there is a reaction from the subject may be determined based on the above.
- FIG. 10 is a block diagram showing the minimum configuration of the influence measuring apparatus 10 according to the present invention.
- the influence measuring apparatus 10 includes at least a measuring unit 201 and an output unit 202.
- the measuring unit 201 measures the influence of the moving first object on the second object.
- the output unit 202 outputs information related to the influence of the first target on the second target.
- the information regarding the influence is, for example, the measurement result of the measurement unit 201 that measures the influence of the moving first object on the second object.
- FIG. 11 is a flowchart showing a processing procedure of the influence measuring apparatus 10 shown in FIG.
- the measurement unit 201 measures the influence of the moving first object on the second object (step S11).
- the measurement unit 201 sends the measurement result to the output unit 202.
- the output unit 202 When receiving the measurement result from the measurement unit 201, the output unit 202 outputs the measurement result (step S12).
- the storage unit 107 may be provided anywhere within a range where desired information can be transmitted and received.
- the storage unit 107 may store a plurality of pieces of data within a range in which desired information can be transmitted and received.
- the influence measuring apparatus 10 has a computer system therein.
- the above-described processing procedure is stored in a computer-readable storage medium in a program format.
- the computer reads out the program from the storage medium and executes it, whereby the above-described processing procedure is performed.
- the computer-readable storage medium is a magnetic disk, a magneto-optical disk, a CD-ROM, a DVD-ROM, a semiconductor memory, or the like.
- a computer program may be distributed to a computer via a communication line so that the computer executes the program.
- the above program may realize a part of the function of the influence measuring device 10. Moreover, what can implement
- the present invention relates to an influence measuring device and an influence measuring method for measuring the influence of an advertising medium (such as a person or an advertising vehicle) on a target (person or the like), but to an information transmission source other than the advertising medium. You may measure the influence which it has on.
- an advertising medium such as a person or an advertising vehicle
- a target person or the like
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Abstract
Description
本願は、2015年8月28日に日本国に出願された特願2015-169784号に基づき優先権を主張し、その内容をここに援用する。
2 飛行体
10 影響度測定装置
10a 第1影響度測定装置
10b 第2影響度測定装置
10c 第3影響度測定装置
10d 第4影響度測定装置
20 カメラ
30 エッジサーバ
40 クラウドサーバ
101 センサ
102 センサ情報解析部
103 被測定体特定部(特定部)
104 環境判定部(第1の判定部)
105 レスポンス判定部(第2の判定部)
106 影響度算出部
107 記憶部
108 第1通信部
109 第2通信部
201 測定部
202 出力部
Claims (15)
- 移動する第1の対象が第2の対象に与える影響度を測定する測定部と、
前記測定部が測定した影響度を出力する出力部と、
を備えることを特徴とする影響度測定装置。 - 前記測定部は、前記第1の対象が影響を与える可能性がある前記第2の対象が存在するか否かを判定する第1の判定部と、
前記第2の対象から反応があるか否かを判定する第2の判定部と、
を備えることを特徴とする請求項1に記載の影響度測定装置。 - 前記第2の対象からの反応に基づいて、前記第1の対象を特定する特定部をさらに備えることを特徴とする請求項2に記載の影響度測定装置。
- 前記第1の判定部は、所定時間毎に、前記第1の対象が影響を与える可能性がある前記第2の対象が存在するか否かを判定することを特徴とする請求項2に記載の影響度測定装置。
- 前記第1の判定部は、前記第1の対象の位置または時刻の少なくとも一方に基づいて、前記第1の対象が影響を与える可能性がある前記第2の対象が存在するか否かを判定することを特徴とする請求項2に記載の影響度測定装置。
- 前記第1の判定部は、
前記第1の対象の周囲の音状況に基づいて、前記第1の対象が影響を与える可能性がある前記第2の対象が存在するか否かを判定することを特徴とする請求項2に記載の影響度測定装置。 - 前記第1の判定部は、
前記第1の対象の周囲の通信状況に基づいて、前記第1の対象が影響を与える可能性がある前記第2の対象が存在するか否かを判定することを特徴とする請求項2に記載の影響度測定装置。 - 前記第1の判定部は、
前記第1の対象に関する情報を配信できる装置が前記第1の対象の周囲に存在するか否かに基づいて、前記第1の対象が影響を与える可能性がある前記第2の対象が存在するか否かを判定することを特徴とする請求項2に記載の影響度測定装置。 - 前記第2の判定部は、
前記第2の対象を撮影した画像データから検出した所定の動作に基づいて、前記第2の対象から反応があるか否かを判定することを特徴とする請求項2に記載の影響度測定装置。 - 前記第2の判定部は、
前記画像データから検出した前記第2の対象が前記第1の対象の方向に向く動作に基づいて、前記第2の対象から反応があるか否かを判定することを特徴とする請求項9に記載の影響度測定装置。 - 前記画像データは、前記第1の対象から前記第2の対象を観察した画像を示すことを特徴とする請求項9に記載の影響度測定装置。
- 前記第2の判定部は、
前記第1の対象に関する情報を配信できる装置からの通信データに基づいて、前記第2の対象から反応があるか否かを判定することを特徴とする請求項2に記載の影響度測定装置。 - 前記第2の判定部は、
前記第1の対象の周囲の音情報に基づいて、前記第2の対象から反応があるか否かを判定することを特徴とする請求項2に記載の影響度測定装置。 - 移動する第1の対象が第2の対象に与える影響度を測定し、
前記測定した影響度を出力することを特徴とする影響度測定方法。 - コンピュータに請求項14に記載の影響度測定方法を実行させることを特徴とするプログラム。
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