WO2016115770A1 - 信息推送方法和服务器 - Google Patents

信息推送方法和服务器 Download PDF

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Publication number
WO2016115770A1
WO2016115770A1 PCT/CN2015/075127 CN2015075127W WO2016115770A1 WO 2016115770 A1 WO2016115770 A1 WO 2016115770A1 CN 2015075127 W CN2015075127 W CN 2015075127W WO 2016115770 A1 WO2016115770 A1 WO 2016115770A1
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WIPO (PCT)
Prior art keywords
user terminal
path
server
target location
path point
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PCT/CN2015/075127
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English (en)
French (fr)
Inventor
欧阳�
王蒙
徐连明
余彦培
刘文龙
李欣欣
Original Assignee
北京智慧图科技有限责任公司
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Publication of WO2016115770A1 publication Critical patent/WO2016115770A1/zh

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    • G—PHYSICS
    • G01—MEASURING; TESTING
    • G01C—MEASURING DISTANCES, LEVELS OR BEARINGS; SURVEYING; NAVIGATION; GYROSCOPIC INSTRUMENTS; PHOTOGRAMMETRY OR VIDEOGRAMMETRY
    • G01C21/00—Navigation; Navigational instruments not provided for in groups G01C1/00 - G01C19/00
    • G01C21/20—Instruments for performing navigational calculations
    • G—PHYSICS
    • G01—MEASURING; TESTING
    • G01C—MEASURING DISTANCES, LEVELS OR BEARINGS; SURVEYING; NAVIGATION; GYROSCOPIC INSTRUMENTS; PHOTOGRAMMETRY OR VIDEOGRAMMETRY
    • G01C21/00—Navigation; Navigational instruments not provided for in groups G01C1/00 - G01C19/00
    • G01C21/20—Instruments for performing navigational calculations
    • G01C21/206—Instruments for performing navigational calculations specially adapted for indoor navigation

Definitions

  • the present invention relates to the field of computer technologies, and in particular, to an information push method and a server.
  • the embodiment of the present invention provides an information push method and a server.
  • the technical solution is as follows:
  • an information push method comprising:
  • the server provides the user terminal with a walking path in the target place
  • the server detects whether the walking position matches the walking path
  • the server pushes the bonus information to the user terminal.
  • providing the user terminal with a walking path in the target location includes:
  • the server acquires personal preference information of the user terminal
  • the server matches the preferred path point in the target location according to the personal preference information, and the target location includes at least one path point;
  • the server plans a walking path of the user terminal in the target location according to the preference path point;
  • the server provides a walking path for the user terminal.
  • the personal preference information of the user terminal includes: a first tour record of the user terminal in the target place, and/or a second tour record of the user terminal in other places of the same type as the target place.
  • matching the preferred path point in the target location according to the personal preference information including:
  • the server determines the path point whose preference degree is ranked in the first M bits as the preferred path point, and M is a positive integer.
  • determining a preference level of the user terminal for each path point in the target location according to the first tour record and/or the second tour record including:
  • the server determines, according to the first tour record, the number of times of tour and/or the stay time of each path point of the user terminal in the target location, and calculates the preference degree of the user terminal for each path point according to the number of times of tour and/or the stay time;
  • the server determines, according to the second tour record, the number of visits and/or the dwell time of each path point of the user terminal in other places, and calculates the preference degree of the user terminal for each path point in the other place according to the number of times of tour and/or the dwell time.
  • the calculated degree of each preference is determined as the degree of preference of the user terminal for the same type of waypoint in the target location.
  • the personal preference information of the user terminal includes: a network behavior record associated with the path point in the target location.
  • matching the preferred path point in the target location according to the personal preference information including:
  • the server calculates a preference level of the user terminal for the path point according to the network behavior record associated with the path point;
  • the server determines the path point whose preference degree is ranked in the first M bits as the preferred path point, and M is a positive integer.
  • the walking path of the user terminal in the target location is planned according to the preference path point, including:
  • the server acquires the current location of the user terminal
  • the server plans the walking path based on the current location and the preferred path point.
  • a server comprising:
  • a receiver configured to acquire a walking position of the user terminal in the target location
  • a processor configured to detect whether the walking position acquired by the receiver matches the walking path
  • a transmitter configured to push the reward information to the user terminal when the processor detects that the walking position matches the walking path.
  • the receiver is further configured to acquire personal preference information of the user terminal;
  • the processor is further configured to match the preference path point in the target location according to the personal preference information, where the target location includes at least one path point;
  • the processor is further configured to: plan a walking path of the user terminal in the target location according to the preference path point;
  • the transmitter is also used to provide a walking path for the user terminal.
  • the personal preference information of the user terminal includes: a first tour record of the user terminal in the target place, and/or a second tour record of the user terminal in other places of the same type as the target place.
  • the processor is further configured to determine, according to the first tour record and/or the second tour record, a degree of preference of the user terminal to each path point in the target location; determining a path point in which the preference degree is ranked in the first M position is determined as Preference path points, M is a positive integer.
  • the personal preference information of the user terminal includes: a network behavior record associated with the path point in the target location.
  • the processor is further configured to: for each path point in the target location, calculate a preference degree of the user terminal for the path point according to the network behavior record associated with the path point; and rank the preference degree in the path point of the first M bits Determined as a preferred path point, M is a positive integer.
  • the receiver is further configured to acquire a current location of the user terminal
  • the processor is further configured to plan a walking path according to the current location and the preferred path point.
  • the reward information is pushed to the user terminal; and the related technology can only provide a certain tour for the user in the target location.
  • the convenience is not to improve the user's interest in visiting the various route points; the effect of the user's interest in visiting the various route points in the target place can be improved by pushing the bonus information to the user terminal.
  • FIG. 1 is a flowchart of an information pushing method according to an embodiment of the present invention.
  • FIG. 2 is a flowchart of a method for a path planning method according to an embodiment of the present invention
  • FIG. 3 is a flowchart of a method for a path planning method according to another embodiment of the present invention.
  • FIG. 4 is a flowchart of a method for a path planning method according to still another embodiment of the present invention.
  • FIG. 5 is a schematic diagram showing display of a walking path displayed by a user terminal according to still another embodiment of the present invention.
  • Figure 6 is a block diagram showing the structure of a server according to an embodiment of the present invention.
  • FIG. 7 is a structural block diagram of a server according to an embodiment of the present invention.
  • FIG. 1 is a flowchart of a method for pushing information according to an embodiment of the present invention.
  • the information pushing method may include:
  • step 101 the server provides the user terminal with a walking path in the target location.
  • Step 102 The server acquires a walking position of the user terminal in the target location.
  • step 103 the server detects whether the walking position matches the walking path.
  • Step 104 If the walking position matches the walking path, the server pushes the bonus information to the user terminal.
  • the information pushing method provided by the embodiment provides the user terminal with the walking path in the target location, and then pushes the reward information to the user terminal when the walking position of the user terminal matches the walking path;
  • the user can only provide certain convenience for the tour in the target place, but can not improve the user's interest in visiting the various route points; the user can improve the user's visit to the target place by pushing the reward information to the user terminal. The effect of the various interest points of the tour points.
  • step 101 can be implemented as:
  • FIG. 2 is a flowchart of a path planning method according to an embodiment of the present invention. As shown in FIG. 2, the path planning method includes:
  • Step 201 The server acquires personal preference information of the user terminal.
  • Step 202 The server matches the preferred path point in the target location according to the personal preference information, where the target location includes at least one path point.
  • Step 203 The server plans a walking path of the user terminal in the target location according to the preference path point.
  • the path planning method obtains the personal preference information of the user terminal, matches the preferred path point in the target location according to the personal preference information, and then plans the walking of the user terminal in the target location according to the preferred path point.
  • Path achieves the effect of accurately planning the walking path for the user terminal and improving the accuracy of the walking path.
  • by planning a walking path that matches the user's interest for the user terminal it is possible to improve the possibility that the user terminal can obtain the reward through the various path points in the walking path when walking in the target location, and the user is excited in the target location.
  • the interest in the visit improves the interaction between the user and the target place.
  • the personal preference information of the user terminal may include at least one of the following two types:
  • the first type is a tour record of the user terminal traveling offline.
  • the tour record may include a first tour record of the user terminal in the target location, and/or a second tour record of the user terminal at other locations of the same type as the target location.
  • FIG. 3 is a flowchart of a method for a path planning method according to another embodiment of the present invention. This embodiment is illustrated by using the personal preference information of the user terminal, including the tour record of the user terminal.
  • the path planning method may include:
  • Step 301 The server acquires a first tour record of the user terminal in the target location, and/or a second tour record of the user terminal in other locations of the same type as the target location.
  • this step may include at least one of the following two possible implementation manners:
  • the first tour record of the user terminal in the target location is obtained.
  • the server can record the tour record of the user terminal in each place.
  • the tour record can include various waypoints that the user terminal is touring in the venue.
  • the tour record may also include at least one of a dwell time of the user terminal in each waypoint and a behavior record at each of the waypoints.
  • the behavior record of the user terminal at each path point may include a consumption record of the user terminal at the path point or a usage record of the location information used by the user terminal in the path point.
  • the user terminal visits the beast area, the bird area, the butterfly valley and the panda hall in the zoo
  • the server can record correspondingly including the beast area, the bird area, and the butterfly.
  • the server can obtain the first tour record from the history of the tour record.
  • the server can also retrieve a second tour record from the historical tour record.
  • the second tour record is a tour record of the user terminal in other places of the same type as the target place.
  • the server can obtain a tour record of the user terminal in other zoos such as the B Zoo.
  • the server can obtain the tour record of the user terminal in other shopping malls such as the C shopping mall.
  • the target location refers to a location where the user terminal may arrive or has arrived.
  • the target location is typically a large venue that includes at least one waypoint.
  • the target location may include at least one of a library, a museum, an attraction, and a shopping mall.
  • Step 302 The server determines, according to the first tour record and/or the second tour record, the degree of preference of the user terminal to each path point in the target location.
  • This step may include at least one of the following two possible implementations:
  • the number of visits and/or the stay time of each path point of the user terminal in the target place is determined according to the first tour record, and the degree of preference of the user terminal for each way point is calculated according to the number of times of tour and/or the dwell time.
  • this step may include:
  • the server may count the number of times the user terminal visits in each path point according to the first tour record.
  • the server can obtain the number of times the user terminal visits each area in the zoo from the recorded content of the first tour record: the beast area 5 times, the panda hall 5 times, 4 times in the bird area, 3 times in the butterfly valley, 2 times in the reptile area, and 1 time in the Peacock Hall.
  • the server may further determine the dwell time of the user terminal at each waypoint according to the first tour record. However, since the user terminal may visit a certain path point multiple times and the dwell time at the path point may be the same or different each time, the server may determine the average dwell time of the user terminal at each path point as the user terminal at the path point. Stay time.
  • the server determines that the user terminal's residence time in each area of the zoo is 30 minutes in the beast area, 25 minutes in the panda hall, 23 minutes in the bird area, 15 minutes in the butterfly valley, 30 minutes in the reptile area, and 20 minutes in the peacock hall. .
  • the server calculates the preference degree of the user terminal for each path point according to the number of times of the tour of each path point, and may include: for each path point, the server scores the path point according to the number of times of the route point, and determines the score.
  • the degree of preference for the waypoint is positively correlated with the score.
  • the server calculates the preference degree of the user terminal for each path point according to the dwell time of the user terminal at each path point, and may include: for each path point, the server scores the path point according to the dwell time of the user terminal at the path point, The score is determined as the degree of preference for the waypoint. Among them, the stay time is positively correlated with the score.
  • the server determines the preference degree of the user terminal for each path point according to the number of times of the tour of each path point and the dwell time of the user terminal at each path point, and may include: for each path point, the server selects the path point according to the number of times of the route point Performing a first scoring, the server performs a second scoring on the path point according to the dwell time of the user terminal at the path point, and calculates a total score according to the first score, the second score, and the respective corresponding weights, and determines the calculated total score as The degree of preference of the user terminal to the waypoint.
  • the number of visits is positively correlated with the first score
  • the stay time is positively correlated with the second score.
  • the server may further determine the preference level of the user terminal for each path point according to the behavior record.
  • the server may infer that the user terminal may prefer the store, that is, the user terminal has a higher degree of preference for the store.
  • the degree of preference determines the degree of each preference calculated as the degree of preference of the user terminal for the same type of waypoint in the target location.
  • This step can include:
  • the number of visits and/or the stay time of the various route points of the user terminal in other places are determined according to the second tour record.
  • the degree of preference of the user terminal to each of the other waypoints is calculated based on the number of visits and/or the dwell time.
  • the calculated degree of each preference is determined as the degree of preference of the user terminal for the same type of waypoint in the target location.
  • the server may map the calculated degree of preference to the degree of preference of the user terminal to the same type of path point in the target place.
  • the server may determine that the user terminal has a higher preference for the beast area in the A zoo than the preference for the peacock hall.
  • Step 303 The server determines the path point whose preference degree is ranked in the first M bits as the preference path point, where M is a positive integer.
  • the server may rank each path point in the target place according to the degree of preference, and then determine the path point ranked in the top M position as the preferred path point.
  • Step 304 The server plans a walking path of the user terminal in the target location according to the preference path point.
  • the path planning method obtains the personal preference information of the user terminal, matches the preferred path point in the target location according to the personal preference information, and then plans the walking of the user terminal in the target location according to the preferred path point.
  • Path it is possible to accurately plan the line for the user terminal Take the path and improve the accuracy of the walking path.
  • by planning a walking path that matches the user's interest for the user it is possible to improve the possibility that the user can obtain various rewards in the walking path when walking in the target place, thereby inducing the user's interest in the target place. , to improve the interaction between the user and the target place.
  • FIG. 4 is a flowchart of a method for a path planning method according to another embodiment of the present invention.
  • personal preference information of a user terminal includes a path point that is browsed online by a user terminal and is in a target location.
  • the network behavior record is illustrated.
  • the path planning method may include:
  • step 401 the server acquires a network behavior record associated with the path point in the target location.
  • the server can first determine each path point in the target location and then obtain a network behavior record associated with each path point.
  • the network behavior record may include at least one of a retrieval record when the user terminal retrieves the information, a browsing record when the user terminal browses the webpage, a favorite record of the user terminal on the network, and a redemption record of the user terminal on the network.
  • the terminal can record the network behavior record of the user terminal. For example, when the user terminal searches the Forbidden City on the Internet, the terminal can record the retrieval record of the user terminal to the Forbidden City; when the user terminal browses the clothing of the A brand in the shopping website, the terminal can record the browsing history of the A brand by the user terminal; When collecting the B brand skin care products in the shopping website, the terminal may generate a collection record of the user terminal collection B brand; when the user terminal purchases the C brand shoes in the shopping website, the terminal may generate a purchase record of the user terminal purchasing the C brand.
  • the server can obtain a network behavior record associated with each waypoint from the terminal.
  • the server can obtain a network behavior record associated with the A brand, that is, obtain a browsing record associated with the A brand.
  • the target location refers to a location where the user terminal may arrive or has arrived.
  • the target location is typically a large venue that includes at least one waypoint.
  • the target location may include at least one of a library, a museum, an attraction, and a shopping mall.
  • Step 402 For each path point in the target location, the server calculates a preference level of the user terminal for the path point according to the network behavior record associated with the path point.
  • the server can calculate the user terminal's preference for the waypoint based on the network behavior record associated with the path point.
  • the server when the server obtains the network behavior record associated with the path point, it indicates that the user terminal may be interested in the path point, and when the server acquires the network associated with the path point, The more the number of behavior records, the higher the degree of attention of the user terminal to the path point on the Internet, that is, the higher the preference of the user terminal for the path point. Therefore, the server can determine the degree of preference of the user terminal to the path point by whether to obtain the network behavior record associated with the path point, or the number of acquired network behavior records.
  • the network behavior record obtained by the server includes the purchase record of the A-branded clothing purchased by the user terminal 6 times and the purchase record of the B-branded clothing purchased by the user terminal 3 times, the server may determine that the user terminal has a higher preference for the A brand. The degree of preference for the B brand.
  • step 403 the server determines the path point whose preference degree is ranked in the first M bits as the preference path point, and M is a positive integer.
  • Step 404 The server plans a walking path of the user terminal in the target location according to the preference path point.
  • the path planning method obtains the personal preference information of the user terminal, matches the preferred path point in the target location according to the personal preference information, and then plans the walking of the user terminal in the target location according to the preferred path point.
  • Path achieves the effect of accurately planning the walking path for the user terminal and improving the accuracy of the walking path.
  • by planning a walking path that matches the user's interest for the user terminal it is possible to improve the possibility that the user terminal can obtain the reward through the various path points in the walking path when walking in the target location, and the user is excited in the target location.
  • the interest in the visit improves the interaction between the user and the target place.
  • the step of the server planning the walking path of the user terminal in the target location according to the preferred path point may include:
  • the server obtains the current location of the user terminal.
  • the terminal can locate the location of the user terminal by using a preset positioning manner, and report the located location to the server.
  • the server obtains the location of the user terminal reported by the terminal.
  • the preset positioning manner may include a Wi-Fi (Wireless Fidelity) positioning, a Bluetooth positioning, or other positioning, which is not limited in this embodiment.
  • the server plans the walking path based on the current location and the preferred path point.
  • This step can include:
  • the server may connect the two closest preference path points among the respective preference path points, and connect the preferred path point and the current location of each preference path point that are closest to the current location, and connect The obtained path is determined as the walking path of the user terminal in the target place.
  • the starting point of the walking path is the current location of the user terminal.
  • the server may connect the two closest preference path points among the preferred preference path points, and connect the preferred path point and the target location of the respective preference path points that are closest to the entrance of the target location.
  • the entry is determined by the path obtained by the connection as the walking path of the user terminal in the target place.
  • the starting point of the path of the walking path is the entrance of the target place.
  • the step of determining, by the server, the path point whose preference degree is ranked in the top M position as the preferred path point may include:
  • the server obtains the degree of association between the various path points in the target place.
  • This step may include at least one of the following two possible implementations:
  • the method for obtaining the third tour record is similar to the method for obtaining the first tour record.
  • the method for obtaining the fourth tour record is similar to the method for obtaining the second tour record, and details are not described herein.
  • the server determines the degree of association according to the third tour record, and the server counts the number of times that each user terminal continues to tour another path point after visiting a path point according to the third tour record, and determines the number of times of statistics as between the two path points.
  • the degree of relevance For example, the server can be obtained according to the third tour record, and 10 user terminals continue to visit the panda hall after visiting the beast area in the zoo, and the server can determine that the degree of association between the beast area and the panda hall is 10.
  • the server may first count the number of times that each user terminal browses another path point after visiting a path point in another place according to the fourth tour record, and determine the number of times of the statistics as the number of times. The degree of association between two path points, and then the degree of association between the two path points is mapped to the degree of association between two path points of the same type in the target place.
  • the server acquires a network behavior record associated with each path point in the target location, according to The network behavior record determines the degree of association between the various path points in the target location.
  • the network behavior record includes a network behavior record of each user terminal.
  • the server can be obtained according to the network behavior record, and five user terminals browse the clothing of the B brand after browsing the clothing of the A brand, and the server can determine that the degree of association between the A brand and the B brand is 5.
  • the degree of association between the path points in the target location is obtained by using the foregoing method.
  • the server may be obtained by other methods, and the embodiment does not do this. limited.
  • the server determines the associated path point ranked in the top N bits according to the degree of association of the path points according to the degree of association.
  • the server may query the degree of association, and determine the associated path point ranked in the top N bits according to the degree of association with each path point according to the degree of association.
  • the server determines the M path points and the N associated path points corresponding to each path point as the preference path points.
  • the effect of recommending each path point in the target location to the user terminal is improved.
  • the interaction between the user terminal and the target location increases the amount of visits to the route point in the target location.
  • the third point that needs to be supplemented is that the foregoing embodiment only uses the server to select the preferred path point in the target location according to the tour record of the user terminal online or the network behavior record on the online terminal of the user terminal.
  • the server can also match the preference path points in the target location according to the above two, which is not limited in this embodiment.
  • step 103 may include:
  • the server detects whether the distance between the walking position and the preset node in the walking path is less than a preset threshold.
  • the server can calculate the distance between the walking position and the preset node in the walking path, and detect whether the distance is less than a preset threshold.
  • the preset node refers to a node in the walking path for triggering the provision of a reward to the user terminal, and the preset node may have at least one, and the preset node may be a preferred path point in the walking path, or two adjacent paths in the walking path. One node between preference path points.
  • step 104 can include:
  • the server may push the bonus information to the user terminal.
  • the server may consider that the walking position matches the walking path, and the server may push the reward information corresponding to the preset node to the user terminal.
  • the reward information includes at least one of virtual credits, virtual achievements, service information, and electronic coupons.
  • the server can push the explanation of the beast area to the user terminal.
  • the target location is a shopping mall
  • the reward information includes an electronic coupon.
  • the server may push the electronic coupon to the user terminal.
  • the user terminal may display the walking path and the walking path The preset node is highlighted.
  • the user terminal may highlight the nodes closest to the walking position among the preset nodes.
  • the user terminal may further display the reward corresponding to the preset node.
  • the user terminal may perform the preference path point B and the reward (virtual credit) corresponding to the path point. highlight.
  • the server may obtain a historical shopping record of the user terminal in the shopping mall A, and the historical shopping record includes 10 shopping records of the user terminal in the shopping mall A; According to the 10 times of shopping records of the user terminal, the server obtains that the user terminal has visited the A brand store 10 times in the mall A, the B brand shop 10 times, the C brand shop 10 times, the D brand shop 9 times, and the E brand.
  • the store 8 times, ..., the server can infer that the user terminal may prefer the A brand, the B brand, the C brand, and the D brand according to the statistical results, that is, the user terminal has a higher degree of preference for the above four brands, so the server can set the above 4
  • the stores of the brands serve as the preferred stores of the user terminals in the mall A, and the walking paths in the mall A are planned for the user terminals according to the preferred stores. Wherein, the above four preferred stores in the walking path are provided with corresponding rewards.
  • the server may provide the user terminal with a reward corresponding to the store (for example, the user terminal arrives In the case of the brand A store, the server issues points, coupons or lottery opportunities in the mall A to the user terminal, etc.).
  • the server can obtain the historical shopping record of the user terminal in the shopping malls B, C, and D.
  • the historical shopping record includes a total of 10 shopping records of the user terminal in each shopping mall; the server obtains the user terminal according to the ten times of the shopping terminal record of the user terminal.
  • the server can infer the user terminal based on the statistical results.
  • the server queries whether there are these stores in the mall A, and finds that the A brand, the C brand, and the D brand are all in the mall A, and then the A brand, the C brand, and the D brand are used as the preferred stores of the user terminal in the mall A, and according to the The preferred store plans the walking path in the mall A for the user terminal. Wherein, the above three preferred stores in the walking path are provided with corresponding rewards.
  • the server may provide the user terminal with the reward corresponding to the store (for example, when the user terminal arrives at the store of the brand A, the server sends the server to the user terminal. Issue points, coupons or sweepstakes in store A, etc.).
  • FIG. 6 shows a structural block diagram of a server according to an embodiment of the present invention.
  • the server may include a transmitter 610, a receiver 620, and a processor 630.
  • a transmitter 610 configured to provide a user terminal terminal with a walking path in a target location
  • a receiver 620 configured to acquire a walking position of the user terminal terminal in the target location
  • the processor 630 is configured to detect whether the walking position acquired by the receiver 620 matches the walking path;
  • the transmitter 610 is configured to push the reward information to the user terminal terminal when the processor 630 detects that the walking position matches the walking path.
  • the server provided by the embodiment provides the user terminal with the walking path in the target location, and then pushes the reward information to the user terminal when the walking position of the user terminal matches the walking path; It can only provide some convenience for the user to visit in the target place, but can not improve the user's interest in visiting the various route points; it can improve the user's visit to the target place by pushing the reward information to the user terminal. The effect of the point of interest in the tour.
  • the transmitter 610, the receiver 620, and the processor 630 in the server provided by this embodiment may also have the following functions:
  • the receiver 620 is further configured to acquire personal preference information of the user terminal terminal;
  • the processor 630 is further configured to match the preference path point in the target location according to the personal preference information, where the target location includes at least one path point;
  • the processor 630 is further configured to: plan a walking path of the user terminal terminal in the target location according to the preference path point;
  • the transmitter 610 is further configured to provide a planned walking path to the user terminal terminal.
  • the personal preference information of the user terminal terminal includes: a first tour record of the user terminal terminal in the target location, and/or the user terminal terminal is in another location of the same type as the target location.
  • the second tour record includes: a first tour record of the user terminal terminal in the target location, and/or the user terminal terminal is in another location of the same type as the target location. The second tour record.
  • the processor 630 is further configured to determine, according to the first tour record and/or the second tour record, a degree of preference of the user terminal terminal to each path point in the target location;
  • the path point of the first M bits is determined as the preferred path point, and M is a positive integer.
  • the personal preference information of the user terminal terminal includes: a network behavior record associated with the path point in the target location.
  • the processor 630 is further configured to, for each path point in the target location, calculate a preference level of the user terminal terminal for the path point according to the network behavior record associated with the path point;
  • the path points ranked in the top M bits are determined as preference path points, and M is a positive integer.
  • the receiver 620 is further configured to acquire a current location of the user terminal terminal;
  • the processor 630 is further configured to plan a walking path according to the current location and the preferred path point.
  • the server provided in this embodiment provides a certain reward to the user by providing the user with a walking path in the target location, and then matching the walking position of the user with the walking path; It provides a certain convenience for the user to visit in the target place, and can not improve the user's interest in the target place; and achieves the effect of improving the user's interest in the target place by providing rewards to the user.
  • FIG. 7 is a schematic structural diagram of a server according to an embodiment of the present invention.
  • Place The server 700 includes a central processing unit (CPU) 701, a system memory 704 including a random access memory (RAM) 702 and a read only memory (ROM) 703, and a system bus 705 that connects the system memory 704 and the central processing unit 701.
  • the server 700 also includes a basic input/output system (I/O system) 706 that facilitates transfer of information between various devices within the computer, and mass storage for storing the operating system 713, applications 714, and other program modules 715.
  • I/O system basic input/output system
  • the basic input/output system 706 includes a display 708 for displaying information and an input device 709 such as a mouse or keyboard for user input of information.
  • the display 708 and input device 707 are both connected to the central processing unit 701 by an input/output controller 710 that is coupled to the system bus 705.
  • the basic input/output system 706 can also include an input/output controller 710 for receiving and processing input from a plurality of other devices, such as a keyboard, mouse, or electronic stylus.
  • input/output controller 710 also provides output to a display screen, printer, or other type of output device.
  • the mass storage device 707 is connected to the central processing unit 701 by a mass storage controller (not shown) connected to the system bus 705.
  • the mass storage device 707 and its associated computer readable medium provide non-volatile storage for the server 700. That is, the mass storage device 707 can include a computer readable medium (not shown) such as a hard disk or a CD-ROM drive.
  • the computer readable medium can include computer storage media and communication media.
  • Computer storage media includes volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data.
  • Computer storage media include RAM, ROM, EPROM, EEPROM, flash memory or other solid state storage technologies, CD-ROM, DVD or other optical storage, tape cartridges, magnetic tape, magnetic disk storage or other magnetic storage devices.
  • RAM random access memory
  • ROM read only memory
  • EPROM Erasable programmable read-only memory
  • EEPROM electrically erasable programmable read-only memory
  • the server 700 may also be operated by a remote computer connected to the network through a network such as the Internet. That is, the server 700 can be connected to the network 712 through a network interface unit 711 connected to the system bus 705, or can also be connected to other types of networks or remote computer systems (not shown) using the network interface unit 711. .
  • the memory further includes one or more programs, the one or more programs being stored in a memory, the one or more programs being used to perform the information push method provided by the above embodiments.
  • the server provided by the foregoing embodiment pushes the information
  • only the division of the foregoing functional modules is illustrated.
  • the function distribution may be completed by different functional modules according to requirements, that is, the device is The internal structure is divided into different functional modules to perform all or part of the functions described above.
  • the method and the method of the method for pushing the information provided by the foregoing embodiments are in the same concept, and the specific implementation process is described in detail in the method embodiment, and details are not described herein again.
  • a person skilled in the art may understand that all or part of the steps of implementing the above embodiments may be completed by hardware, or may be instructed by a program to execute related hardware, and the program may be stored in a computer readable storage medium.
  • the storage medium mentioned may be a read only memory, a magnetic disk or an optical disk or the like.

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Abstract

提供了一种信息推送方法和服务器，属于计算机技术领域。所述方法包括：向用户终端提供在目标场所中的行走路径（101）；获取所述用户终端在所述目标场所中的行走位置（102）；检测所述行走位置是否与所述行走路径匹配（103）；若所述行走位置与所述行走路径匹配，则向所述用户终端推送奖励信息（104）。解决了相关技术中只能为用户在目标场所中的游览提供一定的便利，而不能提高用户在目标场所中的游览兴趣的问题；达到了可以通过向用户提供奖励的方式来提高用户在目标场所中的游览兴趣的效果。

Description

信息推送方法和服务器
本申请要求于2015年1月23日提交中国专利局、申请号为201510033700.5、发明名称为“路径规划方法和装置”的中国专利申请的优先权，其全部内容通过引用结合在本申请中。
技术领域
本发明涉及计算机技术领域，特别涉及一种信息推送方法和服务器。
背景技术
在一些大型场所内，比如博物馆、图书馆和商场，可供用户游览的路径点通常非常多。为了方便用户在这些大型场所中进行游览，市场上出现了用于引导用户游览的应用程序。
目前，这些应用程序的功能通常只是局限于路径导航、车位查询以及优惠信息查询。这些功能只能为用户的游览提供一定的便利，而并不能提高用户游览各个路径点的游览兴趣。
发明内容
为了解决相关技术中不能提高用户游览各个路径点的游览兴趣的问题，本发明实施例提供了一种信息推送方法和服务器。所述技术方案如下：
第一方面，提供了一种信息推送方法，该方法包括：
服务器向用户终端提供在目标场所中的行走路径；
服务器获取所述用户终端在所述目标场所中的行走位置；
服务器检测所述行走位置是否与所述行走路径匹配；
若所述行走位置与所述行走路径匹配，则服务器向所述用户终端推送奖励信息。
可选地，向用户终端提供在目标场所中的行走路径，包括：
服务器获取用户终端的个人偏好信息；
服务器根据个人偏好信息在目标场所中匹配偏好路径点，目标场所中包括至少一个路径点；
服务器根据偏好路径点规划用户终端在目标场所中的行走路径；
服务器为用户终端提供行走路径。
可选地，用户终端的个人偏好信息，包括：用户终端在目标场所中的第一游览记录，和/或，用户终端在与目标场所同类型的其它场所中的第二游览记录。
可选地，根据个人偏好信息在目标场所中匹配偏好路径点，包括：
服务器根据第一游览记录和/或第二游览记录确定用户终端对目标场所中的各个路径点的偏好程度；
服务器将偏好程度排名在前M位的路径点确定为偏好路径点，M为正整数。
可选地，根据第一游览记录和/或第二游览记录确定用户终端对目标场所中的各个路径点的偏好程度，包括：
服务器根据第一游览记录确定用户终端在目标场所中的各个路径点的游览次数和/或停留时间，根据游览次数和/或停留时间计算用户终端对每个路径点的偏好程度；
和/或，
服务器根据第二游览记录确定用户终端在其它场所中的各个路径点的游览次数和/或停留时间，根据游览次数和/或停留时间计算用户终端对其它场所中的每个路径点的偏好程度，将计算得到的各个偏好程度确定为用户终端对目标场所中同类型的路径点的偏好程度。
可选地，用户终端的个人偏好信息，包括：与目标场所中的路径点关联的网络行为记录。
可选地，根据个人偏好信息在目标场所中匹配偏好路径点，包括：
对于目标场所中的每个路径点，服务器根据与路径点关联的网络行为记录计算用户终端对路径点的偏好程度；
服务器将偏好程度排名在前M位的路径点确定为偏好路径点，M为正整数。
可选地，根据偏好路径点规划用户终端在目标场所中的行走路径，包括：
服务器获取用户终端的当前位置；
服务器根据当前位置以及偏好路径点规划行走路径。
第二方面，提供了一种服务器，该服务器包括：
发射机，用于向用户终端提供在目标场所中的行走路径；
接收机，用于获取用户终端在目标场所中的行走位置；
处理器，用于检测接收机获取到的行走位置是否与行走路径匹配；
发射机，用于在处理器检测到行走位置与行走路径匹配时，向用户终端推送奖励信息。
可选地，接收机，还用于获取用户终端的个人偏好信息；
处理器，还用于根据个人偏好信息在目标场所中匹配偏好路径点，目标场所中包括至少一个路径点；
处理器，还用于根据偏好路径点规划用户终端在目标场所中的行走路径；
发射机，还用于为用户终端提供行走路径。
可选地，用户终端的个人偏好信息，包括：用户终端在目标场所中的第一游览记录，和/或，用户终端在与目标场所同类型的其它场所中的第二游览记录。
可选地，处理器，还用于根据第一游览记录和/或第二游览记录确定用户终端对目标场所中的各个路径点的偏好程度；将偏好程度排名在前M位的路径点确定为偏好路径点，M为正整数。
可选地，用户终端的个人偏好信息，包括：与目标场所中的路径点关联的网络行为记录。
可选地，处理器，还用于对于目标场所中的每个路径点，根据与路径点关联的网络行为记录计算用户终端对路径点的偏好程度；将偏好程度排名在前M位的路径点确定为偏好路径点，M为正整数。
可选地，接收机，还用于获取用户终端的当前位置；
处理器，还用于根据当前位置以及偏好路径点规划行走路径。
本发明实施例提供的技术方案的有益效果是：
通过向用户终端提供在目标场所中的行走路径，进而在用户终端的行走位置与行走路径匹配时，向用户终端推送奖励信息；解决了相关技术中只能为用户在目标场所中的游览提供一定的便利，而不能提高用户游览各个路径点的游览兴趣的问题；达到了可以通过向用户终端推送奖励信息的方式来提高用户游览目标场所中的各个路径点的游览兴趣的效果。
附图说明
为了更清楚地说明本发明实施例中的技术方案，下面将对实施例描述中所需要使用的附图作简单地介绍，显而易见地，下面描述中的附图仅仅是本发明 的一些实施例，对于本领域普通技术人员来讲，在不付出创造性劳动的前提下，还可以根据这些附图获得其他的附图。
图1是本发明一个实施例提供的信息推送方法的流程图；
图2是本发明一个实施例提供的路径规划方法的方法流程图；
图3是本发明另一实施例提供的路径规划方法的方法流程图；
图4是本发明再一实施例提供的路径规划方法的方法流程图；
图5是本发明再一实施例提供的用户终端显示行走路径的显示示意图；
图6是本发明一个实施例提供的服务器的结构方框图；
图7是本发明一个实施例提供的服务器的结构方框图。
具体实施方式
为使本发明的目的、技术方案和优点更加清楚，下面将结合附图对本发明实施方式作进一步地详细描述。
请参考图1，其示出了本发明一个实施例提供的信息推送方法的方法流程图。如图1所示，该信息推送方法可以包括：
步骤101，服务器向用户终端提供在目标场所中的行走路径。
步骤102，服务器获取用户终端在目标场所中的行走位置。
步骤103，服务器检测行走位置是否与行走路径匹配。
步骤104，若行走位置与行走路径匹配，则服务器向用户终端推送奖励信息。
综上所述，本实施例提供的信息推送方法，通过向用户终端提供在目标场所中的行走路径，进而在用户终端的行走位置与行走路径匹配时，向用户终端推送奖励信息；解决了相关技术中只能为用户在目标场所中的游览提供一定的便利，而不能提高用户游览各个路径点的游览兴趣的问题；达到了可以通过向用户终端推送奖励信息的方式来提高用户游览目标场所中的各个路径点的游览兴趣的效果。
在上述实施例中，作为一种可能的实现方式，步骤101可以实现为：
(1)、通过路径规划方法为用户终端规划在目标场所中的行走路径。
(2)、向用户终端提供规划的上述行走路径。
所以，下述将在不同实施例中对可能的路径规划方法进行介绍。
请参考图2，其示出了本发明一个实施例提供的路径规划方法的流程图，如图2所示，该路径规划方法包括：
步骤201，服务器获取用户终端的个人偏好信息。
步骤202，服务器根据个人偏好信息在目标场所中匹配偏好路径点，目标场所中包括至少一个路径点。
步骤203，服务器根据偏好路径点规划用户终端在目标场所中的行走路径。
综上所述，本实施例提供的路径规划方法，通过获取用户终端的个人偏好信息，根据个人偏好信息在目标场所中匹配偏好路径点，进而根据偏好路径点规划用户终端在目标场所中的行走路径；达到了可以准确的为用户终端规划行走路径，提高行走路径的准确率的效果。另外，通过为用户终端规划符合用户兴趣的行走路径，达到了可以提高用户终端在目标场所中行走时经过行走路径中的各个路径点，进而获取奖励的可能性，激发了用户在目标场所中的游览兴趣，提高了用户与目标场所的互动。
其中，用户终端的个人偏好信息可以包括如下两种中的至少一种：
第一种，用户终端在线下游览的游览记录。该游览记录可以包括用户终端在目标场所中的第一游览记录，和/或，用户终端在与目标场所同类型的其他场所的第二游览记录。
第二种，用户终端在线上浏览的与目标场所中的路径点关联的网络行为记录。
所以下述将在不同实施例中对上述两种情况进行说明。
请参考图3，其示出了本发明另一实施例提供的路径规划方法的方法流程图，本实施例以用户终端的个人偏好信息包括用户终端在线下的游览记录来举例说明。如图3所示，该路径规划方法可以包括：
步骤301，服务器获取用户终端在目标场所中的第一游览记录，和/或，用户终端在与目标场所同类型的其它场所中的第二游览记录。
可选地，本步骤可以包括如下两种可能的实现方式中的至少一种：
第一种，获取用户终端在目标场所中的第一游览记录。
在用户终端游览各个场所时，服务器可以记录用户终端在每个场所中的游览记录。该游览记录可以包括用户终端在该场所中游览的各个路径点。当然，游览记录还可以包括用户终端在每个路径点中的停留时间和在每个路径点的行为记录中的至少一种。用户终端在每个路径点的行为记录可以包括用户终端在该路径点的消费记录或者用户终端在该路径点中使用位置信息的使用记录。
比如，以游览记录包括路径点和停留时间为例，用户终端在动物园中游览了猛兽区、百鸟区、蝴蝶谷和熊猫馆，则服务器可以相应的记录得到包含猛兽区、百鸟区、蝴蝶谷、熊猫馆以及在每个区域的游览时长的游览记录。
此后，服务器可以从历史记录的游览记录中获取第一游览记录。
第二种，获取用户终端在与目标场所同类型的其它场所中的第二游览记录。
与第一种可能的实现方式不同的是，服务器还可以从历史记录的游览记录中获取第二游览记录。该第二游览记录为用户终端在与目标场所同类型的其他场所中的游览记录。
比如，当目标场所为A动物园时，服务器可以获取用户终端在其他动物园如B动物园中的游览记录。当目标场所为A商场时，服务器可以获取用户终端在其他商场如C商场中的游览记录。
需要说明的是，目标场所是指：用户终端可能到达或者已经到达的场所。该目标场所通常为包括至少一个路径点的大型场所。比如，目标场所可以包括图书馆、博物馆、景点和商场中的至少一种。
步骤302，服务器根据第一游览记录和/或第二游览记录确定用户终端对目标场所中的各个路径点的偏好程度。
本步骤可以包括如下两种可能的实现方式中的至少一种：
第一种，根据第一游览记录确定用户终端在目标场所中的各个路径点的游览次数和/或停留时间，根据游览次数和/或停留时间计算用户终端对每个路径点的偏好程度。
可选地，本步骤可以包括：
(1)、根据第一游览记录确定用户终端在目标场所中的各个路径点的游览次数和/或停留时间。
当第一游览记录包括用户终端在目标场所中游览的各个路径点时，服务器可以根据第一游览记录统计用户终端在每个路径点中的游览次数。
比如，第一游览记录中有用户终端5次游览动物园时的游览记录，服务器从第一游览记录的记录内容可以得到用户终端游览动物园中的各个区域的次数分别为：猛兽区5次、熊猫馆5次、百鸟区4次、蝴蝶谷3次、爬行动物区2次以及孔雀馆1次。
当第一游览记录包括用户终端在每个路径点的停留时间时，服务器还可以根据第一游览记录确定用户终端在每个路径点的停留时间。而由于用户终端可能多次游览某一路径点且每次在该路径点的停留时间可能相同或者不同，所以服务器可以将用户终端在各个路径点的平均停留时间确定为用户终端在该路径点的停留时间。
比如，服务器确定得到用户终端在动物园中的各个区域的停留时间分别为：猛兽区30分钟、熊猫馆25分钟、百鸟区23分钟、蝴蝶谷15分钟、爬行动物区30分钟以及孔雀馆20分钟。
(2)、根据游览次数和/或停留时间计算用户终端对每个路径点的偏好程度。
其中，服务器根据各个路径点的游览次数计算用户终端对每个路径点的偏好程度，可以包括：对于每个路径点，服务器根据该路径点的游览次数对该路径点进行评分，将该评分确定为对该路径点的偏好程度。其中，游览次数与评分呈正相关关系。
服务器根据用户终端在各个路径点的停留时间计算用户终端对各个路径点的偏好程度，可以包括：对于每个路径点，服务器根据用户终端在该路径点的停留时间对该路径点进行评分，将该评分确定为对该路径点的偏好程度。其中，停留时间与评分呈正相关关系。
服务器根据各个路径点的游览次数以及用户终端在各个路径点的停留时间确定用户终端对各个路径点的偏好程度，可以包括：对于每个路径点，服务器根据该路径点的游览次数对该路径点进行第一评分，服务器根据用户终端在该路径点的停留时间对该路径点进行第二评分，根据第一评分、第二评分以及各自对应的权重计算总得分，将计算得到的总得分确定为用户终端对该路径点的偏好程度。其中，游览次数与第一评分呈正相关关系，停留时间与第二评分呈正相关关系。
需要说明的是，当第一游览记录还包括用户终端在各个路径点中的行为记录时，服务器还可以根据行为记录确定用户终端对各个路径点的偏好程度。比 如，当目标场所为商场，且第一游览记录中存在用户终端在店铺的消费记录时，服务器可以推断用户终端可能比较喜欢该店铺，也即用户终端对该店铺的偏好程度较高。
第二种，根据第二游览记录确定用户终端在其它场所中的各个路径点的游览次数和/或停留时间，根据游览次数和/或停留时间计算用户终端对其它场所中的每个路径点的偏好程度，将计算得到的各个偏好程度确定为用户终端对目标场所中同类型的路径点的偏好程度。
本步骤可以包括：
第一，根据第二游览记录确定用户终端在其它场所中的各个路径点的游览次数和/或停留时间。
第二，根据游览次数和/或停留时间计算用户终端对其它场所中的每个路径点的偏好程度。
上述两个步骤与第一种可能的实现方式中的实现方式类似，本实施例不再赘述。
第三，将计算得到的各个偏好程度确定为用户终端对目标场所中同类型的路径点的偏好程度。
在服务器计算得到用户终端在其他场所中的每个路径点的偏好程度之后，服务器可以将计算得到的偏好程度映射到用户终端对目标场所中同类型的路径点的偏好程度。
比如，用户终端对B动物园中的猛兽区的偏好程度高于对孔雀馆的偏好程度，则服务器可以确定用户终端对A动物园中的猛兽区的偏好程度也高于对孔雀馆的偏好程度。
步骤303，服务器将偏好程度排名在前M位的路径点确定为偏好路径点，M为正整数。
服务器确定用户终端对目标场所中的各个路径点的偏好程度之后，服务器可以按照偏好程度对目标场所中的各个路径点进行排名，然后将排名在前M位的路径点确定为偏好路径点。
步骤304，服务器根据偏好路径点规划用户终端在目标场所中的行走路径。
综上所述，本实施例提供的路径规划方法，通过获取用户终端的个人偏好信息，根据个人偏好信息在目标场所中匹配偏好路径点，进而根据偏好路径点规划用户终端在目标场所中的行走路径；达到了可以准确的为用户终端规划行 走路径，提高行走路径的准确率的效果。另外，通过为用户规划符合用户兴趣的行走路径，达到了可以提高用户在目标场所中行走时经过行走路径中的各个路径点，进而获取奖励的可能性，激发了用户在目标场所中的游览兴趣，提高了用户与目标场所的互动。
请参考图4，其示出了本发明另一实施例提供的路径规划方法的方法流程图，本实施例以用户终端的个人偏好信息包括用户终端在线上浏览的与目标场所中的路径点关联的网络行为记录来举例说明。如图4所示，该路径规划方法可以包括：
步骤401，服务器获取与目标场所中的路径点关联的网络行为记录。
服务器可以先确定目标场所中的各个路径点，然后获取与每个路径点关联的网络行为记录。其中，网络行为记录可以包括用户终端检索信息时的检索记录、用户终端浏览网页时的浏览记录、用户终端在网络上的收藏记录以及用户终端在网络上的兑换记录中的至少一种。
用户终端上网时，终端可以记录用户终端的网络行为记录。比如，用户终端在互联网上检索故宫时，终端可以记录用户终端对故宫的检索记录；用户终端在购物网站中浏览了A品牌的服装时，终端可以记录用户终端对A品牌的浏览记录；用户终端在购物网站中收藏B品牌的护肤品时，终端可以生成用户终端收藏B品牌的收藏记录；用户终端在购物网站中购买C品牌鞋子时，终端可以生成用户终端购买C品牌的购买记录。
服务器可以从终端中获取与每个路径点关联的网络行为记录。
比如，目标场所为商场，且商场中有A品牌的店铺(也即目标场所中的路径点)，则服务器可以获取与A品牌关联的网络行为记录，也即获取与A品牌关联的浏览记录。
需要说明的是，目标场所是指：用户终端可能到达或者已经到达的场所。该目标场所通常为包括至少一个路径点的大型场所。比如，目标场所可以包括图书馆、博物馆、景点和商场中的至少一种。
步骤402，对于目标场所中的每个路径点，服务器根据与路径点关联的网络行为记录计算用户终端对路径点的偏好程度。
对于目标场所中的每个路径点，服务器可以根据与该路径点关联的网络行为记录计算用户终端对路径点的偏好程度。
可选地，对于每个路径点，当服务器获取到与该路径点关联的网络行为记录时，说明用户终端对该路径点可能比较感兴趣，且当服务器获取到的与该路径点关联的网络行为记录的条数越多，说明用户终端在互联网上对该路径点的关注度也就越高，也即用户终端对该路径点的偏好程度也就越高。所以，服务器可以通过是否获取到与路径点关联的网络行为记录，或者，获取到的网络行为记录的条数来确定用户终端对该路径点的偏好程度。
比如，服务器获取到的网络行为记录包括用户终端6次购买A品牌的服装的购买记录以及用户终端3次购买B品牌的服装的购买记录，则服务器可以确定用户终端对A品牌的偏好程度高于对B品牌的偏好程度。
步骤403，服务器将偏好程度排名在前M位的路径点确定为偏好路径点，M为正整数。
步骤404，服务器根据偏好路径点规划用户终端在目标场所中的行走路径。
综上所述，本实施例提供的路径规划方法，通过获取用户终端的个人偏好信息，根据个人偏好信息在目标场所中匹配偏好路径点，进而根据偏好路径点规划用户终端在目标场所中的行走路径；达到了可以准确的为用户终端规划行走路径，提高行走路径的准确率的效果。另外，通过为用户终端规划符合用户兴趣的行走路径，达到了可以提高用户终端在目标场所中行走时经过行走路径中的各个路径点，进而获取奖励的可能性，激发了用户在目标场所中的游览兴趣，提高了用户与目标场所的互动。
需要补充说明的第一点是，在上述各个路径规划的实施例中，服务器根据偏好路径点规划用户终端在目标场所中的行走路径的步骤可以包括：
第一，服务器获取用户终端的当前位置。
终端可以通过预设定位方式定位用户终端的位置，并将定位的位置上报至服务器。相应的，服务器获取终端上报的用户终端的位置。其中，预设定位方式可以包括Wi-Fi(wireless fidelity，无线保真技术)定位、蓝牙定位或者其他定位，本实施例对此并不做限定。
第二，服务器根据当前位置以及偏好路径点规划行走路径。
本步骤可以包括：
(1)、当当前位置在目标场所内时，根据偏好路径点中的任意两个路径点之间的距离，生成路径起点为当前位置的行走路径，行走路径包含偏好路径点。
当用户终端的当前位置在目标场所中时，服务器可以连接各个偏好路径点中距离最近的两个偏好路径点，并连接各个偏好路径点中距离当前位置最近的偏好路径点与当前位置，将连接得到的路径确定为用户终端在目标场所中的行走路径。该行走路径的起点为用户终端的当前位置。
(2)、当当前位置不在目标场所内，根据偏好路径点中的任意两个路径点之间的距离，生成路径起点为目标场所的入口的行走路径，行走路径包含偏好路径点。
而当用户终端的当前位置不在目标场所中时，服务器可以连接各个偏好路径点中距离最近的两个偏好路径点，并连接各个偏好路径点中距离目标场所的入口最近的偏好路径点与目标场所的入口，将连接得到的路径确定为用户终端在目标场所中的行走路径。该行走路径的路径起点为目标场所的入口。
需要补充说明的第二点是，在上述各个路径规划实施例中，服务器将偏好程度排名在前M位的路径点确定为偏好路径点的步骤可以包括：
第一，服务器获取目标场所中的各个路径点之间的关联度。
本步骤可以包括如下两种可能的实现方式中的至少一种：
(1)、获取各个用户终端在目标场所中的第三游览记录，和/或，获取各个用户终端在与目标场所同类型的其他场所中的第四游览记录。根据第三游览记录和/或第四游览记录确定目标场所中的各个路径点之间的关联度。
其中，第三游览记录获取方法与第一游览记录的获取方法类似，第四游览记录的获取方法和第二游览记录的获取方法类似，在此不再赘述。
以根据第三游览记录确定关联度为例，服务器根据第三游览记录统计各个用户终端游览一个路径点之后继续游览另一个路径点的次数，将统计得到的次数确定为这两个路径点之间的关联度。比如，服务器根据第三游览记录可以得到，有10个用户终端在游览了动物园中的猛兽区之后继续游览了熊猫馆，则服务器可以确定猛兽区和熊猫馆之间的关联度为10。
当根据第四游览记录确定关联度时，服务器可以先根据第四游览记录统计各个用户终端在其他场所中游览了一个路径点之后继续浏览另一个路径点的次数，将统计得到的次数确定为该两个路径点之间的关联度，然后将该两个路径点之间的关联度映射到目标场所中的相同类型的两个路径点之间的关联度。
(2)、服务器获取与目标场所中的各个路径点关联的网络行为记录，根据 该网络行为记录确定目标场所中的各个路径点之间的关联度。其中，网络行为记录包括各个用户终端的网络行为记录。
比如，服务器根据网络行为记录可以得到，有5个用户终端在浏览了A品牌的服装之后又浏览了B品牌的服装，则服务器可以确定A品牌与B品牌的关联度为5。
需要说明的是，本实施例只是以通过上述方法获取目标场所中的各个路径点之间的关联度为例，可选地，服务器还可以通过其他方式来获取，本实施例对此并不做限定。
第二，对于偏好程度排名在前M位的每个路径点，服务器根据关联度确定与路径点的关联度排名在前N位的关联路径点。
服务器可以查询关联度，根据关联度确定与每个路径点的关联度排名在前N位的关联路径点。
第三，服务器将M个路径点以及每个路径点所对应的N个关联路径点确定为偏好路径点。
本实施例通过将与用户终端偏好程度较高的各个路径点相关联的关联路径点也确定为用户终端的偏好路径点，达到了可以向用户终端推荐目标场所中的各个路径点的效果，提高了用户终端与目标场所之间的互动，增加了目标场所中的该路径点的游览量。
需要补充说明的第三点是，上述实施例只是以服务器只根据用户终端在线下的游览记录，或者用户终端在线上的网络行为记录来匹配目标场所中的偏好路径点为例，可选地，服务器还可以同时根据上述两者来匹配目标场所中的偏好路径点，本实施例对此并不做限定。
此外，在实际实现时，步骤103可以包括：
服务器检测行走位置与行走路径中预设节点之间的距离是否小于预设阈值。
服务器可以计算行走位置与行走路径中的预设节点之间的距离，检测该距离是否小于预设阈值。其中，预设节点是指行走路径中用于触发向用户终端提供奖励的节点，预设节点可以有至少一个，且预设节点可以为行走路径中的偏好路径点，或者行走路径中相邻两个偏好路径点之间的某一节点。
相应的，步骤104可以包括：
如果用户终端的行走位置与行走路径匹配，则服务器可以向用户终端推送奖励信息。
可选地，如果服务器检测到行走位置与预设节点之间的距离小于预设阈值，则服务器可以认为行走位置与行走路径匹配，此时服务器可以向用户终端推送与预设节点对应的奖励信息，奖励信息包括虚拟积分、虚拟成就、服务信息和电子优惠券中的至少一种。
比如，以目标场所为动物园，奖励信息包括服务信息为例，当用户终端行走到猛兽区时，服务器可以向用户终端推送对猛兽区的讲解。又比如，以目标场所为商场，奖励信息包括电子优惠券为例，当用户终端行走到预设节点时，服务器可以向用户终端推送电子优惠券。
需要说明的是，为了提醒用户预设节点在目标场所中的位置，进而帮助用户更快的获得奖励，服务器向用户终端提供行走路径之后，用户终端可以显示该行走路径，并将行走路径中的预设节点进行突出显示。可选地，当预设节点有两个或者两个以上时，用户终端可以对各个预设节点中距离行走位置最近的节点进行突出显示。
可选地，用户终端显示预设节点的同时，用户终端还可以显示该预设节点所对应的奖励。比如，请参考图5，以预设节点为图中的各个偏好路径点为例，当用户终端处于A点时，终端可以将偏好路径点B以及该路径点所对应的奖励(虚拟积分)进行突出显示。
在本实施例的一个应用场景中，以目标场所为商场A为例，服务器可以获取用户终端在商场A中的历史逛街记录，该历史逛街记录包括用户终端在商场A中的10次逛街记录；服务器根据用户终端的10次逛街记录统计得到用户终端在商场A中逛过A品牌的店铺10次、B品牌的店铺10次、C品牌的店铺10次、D品牌的店铺9次、E品牌的店铺8次，…，服务器根据统计结果可以推断用户终端可能比较喜欢A品牌、B品牌、C品牌以及D品牌，也即用户终端对上述四个品牌的偏好程度较高，所以服务器可以将上述4个品牌的店铺作为用户终端在商场A中的偏好店铺，并根据该偏好店铺为用户终端规划在商场A中的行走路径。其中，该行走路径中的上述4个偏好店铺处均设置有对应的奖励。此后，当服务器检测到用户终端行走到上述4个偏好店铺中的某一个店铺时，服务器可以向用户终端提供该店铺所对应的奖励(比如，用户终端到达 品牌A的店铺时，服务器向用户终端发放商场A中的积分、优惠券或者抽奖机会等等)。
在本实施例的另一个应用场景中，以目标场所为商场A为例，假定用户终端此前没到过商场A，只去过商场B、C、D。服务器可以获取用户终端在商场B、C、D中的历史逛街记录，该历史逛街记录包括用户终端在各个商场中的总计10次逛街记录；服务器根据用户终端的10次逛街记录统计得到用户终端在各个商场中逛过A品牌的店铺10次、B品牌的店铺10次、C品牌的店铺10次、D品牌的店铺9次、E品牌的店铺8次，…，服务器根据统计结果可以推断用户终端可能比较喜欢A品牌、B品牌、C品牌以及D品牌，也即用户终端对上述四个品牌的偏好程度较高。服务器查询商场A中是否有这些店铺，发现A品牌、C品牌以及D品牌在商场A中均有，则将A品牌、C品牌以及D品牌作为用户终端在商场A中的偏好店铺，并根据该偏好店铺为用户终端规划在商场A中的行走路径。其中，该行走路径中的上述3个偏好店铺处均设置有对应的奖励。此后，当服务器检测到用户终端行走到上述3个偏好店铺中的某一个店铺时，服务器可以向用户终端提供该店铺所对应的奖励(比如，用户终端到达品牌A的店铺时，服务器向用户终端发放商场A中的积分、优惠券或者抽奖机会等等)。
请参考图6，其示出了本发明一个实施例示出的服务器的结构方框图，如图6所示，该服务器可以包括：发射机610、接收机620和处理器630。
发射机610，用于向用户终端终端提供在目标场所中的行走路径；
接收机620，用于获取用户终端终端在目标场所中的行走位置；
处理器630，用于检测接收机620获取到的行走位置是否与行走路径匹配；
发射机610，用于在处理器630检测到行走位置与行走路径匹配时，向用户终端终端推送奖励信息。
综上所述，本实施例提供的服务器，通过向用户终端提供在目标场所中的行走路径，进而在用户终端的行走位置与行走路径匹配时，向用户终端推送奖励信息；解决了相关技术中只能为用户在目标场所中的游览提供一定的便利，而不能提高用户游览各个路径点的游览兴趣的问题；达到了可以通过向用户终端推送奖励信息的方式来提高用户游览目标场所中的各个路径点的游览兴趣的效果。
作为上述实施例的可选实施例，本实施例提供的服务器中的发射机610、接收机620和处理器630还可以具有如下功能：
在第一种可能的实现方式中，接收机620，还用于获取用户终端终端的个人偏好信息；
处理器630，还用于根据个人偏好信息在目标场所中匹配偏好路径点，目标场所中包括至少一个路径点；
处理器630，还用于根据偏好路径点规划用户终端终端在目标场所中的行走路径；
发射机610，还用于向用户终端终端提供规划的行走路径。
在第二种可能的实现方式中，用户终端终端的个人偏好信息，包括：用户终端终端在目标场所中的第一游览记录，和/或，用户终端终端在与目标场所同类型的其它场所中的第二游览记录。
在第三种可能的实现方式中，处理器630，还用于根据第一游览记录和/或第二游览记录确定用户终端终端对目标场所中的各个路径点的偏好程度；将偏好程度排名在前M位的路径点确定为偏好路径点，M为正整数。
在第四种可能的实现方式中，用户终端终端的个人偏好信息，包括：与目标场所中的路径点关联的网络行为记录。
在第五种可能的实现方式中，处理器630，还用于对于目标场所中的每个路径点，根据与路径点关联的网络行为记录计算用户终端终端对路径点的偏好程度；将偏好程度排名在前M位的路径点确定为偏好路径点，M为正整数。
在第六种可能的实现方式中，接收机620，还用于获取用户终端终端的当前位置；
处理器630，还用于根据当前位置以及偏好路径点规划行走路径。
综上所述，本实施例提供的服务器，通过向用户提供在目标场所中的行走路径，进而在用户的行走位置与行走路径匹配时，向用户提供一定的奖励；解决了相关技术中只能为用户在目标场所中的游览提供一定的便利，而不能提高用户在目标场所中的游览兴趣的问题；达到了可以通过向用户提供奖励的方式来提高用户在目标场所中的游览兴趣的效果。
请参考图7，其示出了本发明一个实施例提供的服务器的结构示意图。所 述服务器700包括中央处理单元(CPU)701、包括随机存取存储器(RAM)702和只读存储器(ROM)703的系统存储器704，以及连接系统存储器704和中央处理单元701的系统总线705。所述服务器700还包括帮助计算机内的各个器件之间传输信息的基本输入/输出系统(I/O系统)706，和用于存储操作系统713、应用程序714和其他程序模块715的大容量存储设备707。
所述基本输入/输出系统706包括有用于显示信息的显示器708和用于用户输入信息的诸如鼠标、键盘之类的输入设备709。其中所述显示器708和输入设备707都通过连接到系统总线705的输入/输出控制器710连接到中央处理单元701。所述基本输入/输出系统706还可以包括输入/输出控制器710以用于接收和处理来自键盘、鼠标、或电子触控笔等多个其他设备的输入。类似地，输入/输出控制器710还提供输出到显示屏、打印机或其他类型的输出设备。
所述大容量存储设备707通过连接到系统总线705的大容量存储控制器(未示出)连接到中央处理单元701。所述大容量存储设备707及其相关联的计算机可读介质为服务器700提供非易失性存储。也就是说，所述大容量存储设备707可以包括诸如硬盘或者CD-ROM驱动器之类的计算机可读介质(未示出)。
不失一般性，所述计算机可读介质可以包括计算机存储介质和通信介质。计算机存储介质包括以用于存储诸如计算机可读指令、数据结构、程序模块或其他数据等信息的任何方法或技术实现的易失性和非易失性、可移动和不可移动介质。计算机存储介质包括RAM、ROM、EPROM、EEPROM、闪存或其他固态存储其技术，CD-ROM、DVD或其他光学存储、磁带盒、磁带、磁盘存储或其他磁性存储设备。当然，本领域技术人员可知所述计算机存储介质不局限于上述几种。上述的系统存储器704和大容量存储设备707可以统称为存储器。
根据本发明的各种实施例，所述服务器700还可以通过诸如因特网等网络连接到网络上的远程计算机运行。也即服务器700可以通过连接在所述系统总线705上的网络接口单元711连接到网络712，或者说，也可以使用网络接口单元711来连接到其他类型的网络或远程计算机系统(未示出)。
所述存储器还包括一个或者一个以上的程序，所述一个或者一个以上程序存储于存储器中，所述一个或者一个以上程序用于执行上述实施例提供的信息推送方法。
需要说明的是：上述实施例提供的服务器在推送信息时，仅以上述各功能模块的划分进行举例说明，实际应用中，可以根据需要而将上述功能分配由不同的功能模块完成，即将设备的内部结构划分成不同的功能模块，以完成以上描述的全部或者部分功能。另外，上述实施例提供的服务器与信息推送方法的方法实施例属于同一构思，其具体实现过程详见方法实施例，这里不再赘述。
上述本发明实施例序号仅仅为了描述，不代表实施例的优劣。
本领域普通技术人员可以理解实现上述实施例的全部或部分步骤可以通过硬件来完成，也可以通过程序来指令相关的硬件完成，所述的程序可以存储于一种计算机可读存储介质中，上述提到的存储介质可以是只读存储器，磁盘或光盘等。
以上所述仅为本发明的较佳实施例，并不用以限制本发明，凡在本发明的精神和原则之内，所作的任何修改、等同替换、改进等，均应包含在本发明的保护范围之内。

Claims (14)

  1. 一种信息推送方法，其特征在于，所述方法包括：
    服务器向用户终端提供在目标场所中的行走路径；
    所述服务器获取所述用户终端在所述目标场所中的行走位置；
    所述服务器检测所述行走位置是否与所述行走路径匹配；
    若所述行走位置与所述行走路径匹配，则所述服务器向所述用户终端推送奖励信息。
  2. 根据权利要求1所述的方法，其特征在于，所述向用户终端提供在目标场所中的行走路径，包括：
    所述服务器获取所述用户终端的个人偏好信息；
    所述服务器根据所述个人偏好信息在所述目标场所中匹配偏好路径点，所述目标场所中包括至少一个路径点；
    所述服务器根据所述偏好路径点规划所述用户终端在所述目标场所中的行走路径；
    所述服务器为所述用户终端提供所述行走路径。
  3. 根据权利要求2所述的方法，其特征在于，所述用户终端的个人偏好信息，包括：所述用户终端在所述目标场所中的第一游览记录，和/或，所述用户终端在与所述目标场所同类型的其它场所中的第二游览记录。
  4. 根据权利要求3所述的方法，其特征在于，所述根据所述个人偏好信息在所述目标场所中匹配偏好路径点，包括：
    所述服务器根据所述第一游览记录和/或所述第二游览记录确定所述用户终端对所述目标场所中的各个路径点的偏好程度；
    所述服务器将偏好程度排名在前M位的路径点确定为所述偏好路径点，M为正整数。
  5. 根据权利要求2所述的方法，其特征在于，所述用户终端的个人偏好信息，包括：与所述目标场所中的路径点关联的网络行为记录。
  6. 根据权利要求5所述的方法，其特征在于，所述根据所述个人偏好信息在所述目标场所中匹配偏好路径点，包括：
    对于所述目标场所中的每个路径点，所述服务器根据与所述路径点关联的网络行为记录计算所述用户终端对所述路径点的偏好程度；
    所述服务器将偏好程度排名在前M位的路径点确定为所述偏好路径点，M为正整数。
  7. 根据权利要求2至6任一所述的方法，其特征在于，所述根据所述偏好路径点规划所述用户终端在所述目标场所中的行走路径，包括：
    所述服务器获取所述用户终端的当前位置；
    所述服务器根据所述当前位置以及所述偏好路径点规划所述行走路径。
  8. 一种服务器，其特征在于，所述服务器包括：
    发射机，用于向用户终端提供在目标场所中的行走路径；
    接收机，用于获取所述用户终端在所述目标场所中的行走位置；
    处理器，用于检测所述接收机获取到的所述行走位置是否与所述行走路径匹配；
    所述发射机，用于在所述处理器检测到所述行走位置与所述行走路径匹配时，向所述用户终端推送奖励信息。
  9. 根据权利要求8所述的服务器，其特征在于，
    所述接收机，还用于获取所述用户终端的个人偏好信息；
    所述处理器，还用于根据所述个人偏好信息在所述目标场所中匹配偏好路径点，所述目标场所中包括至少一个路径点；
    所述处理器，还用于根据所述偏好路径点规划所述用户终端在所述目标场所中的行走路径；
    所述发射机，还用于为所述用户终端提供所述行走路径。
  10. 根据权利要求9所述的服务器，其特征在于，所述用户终端的个人偏好信息，包括：所述用户终端在所述目标场所中的第一游览记录，和/或，所述 用户终端在与所述目标场所同类型的其它场所中的第二游览记录。
  11. 根据权利要求10所述的服务器，其特征在于，
    所述处理器，还用于根据所述第一游览记录和/或所述第二游览记录确定所述用户终端对所述目标场所中的各个路径点的偏好程度；将偏好程度排名在前M位的路径点确定为所述偏好路径点，M为正整数。
  12. 根据权利要求9所述的服务器，其特征在于，所述用户终端的个人偏好信息，包括：与所述目标场所中的路径点关联的网络行为记录。
  13. 根据权利要求12所述的服务器，其特征在于，
    所述处理器，还用于对于所述目标场所中的每个路径点，根据与所述路径点关联的网络行为记录计算所述用户终端对所述路径点的偏好程度；将偏好程度排名在前M位的路径点确定为所述偏好路径点，M为正整数。
  14. 根据权利要求9至13任一所述的服务器，其特征在于，
    所述接收机，还用于获取所述用户终端的当前位置；
    所述处理器，还用于根据所述当前位置以及所述偏好路径点规划所述行走路径。
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