WO2015072043A1 - Ordinateur serveur de distribution de publicités et système de distribution de publicités - Google Patents

Ordinateur serveur de distribution de publicités et système de distribution de publicités Download PDF

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Publication number
WO2015072043A1
WO2015072043A1 PCT/JP2013/082681 JP2013082681W WO2015072043A1 WO 2015072043 A1 WO2015072043 A1 WO 2015072043A1 JP 2013082681 W JP2013082681 W JP 2013082681W WO 2015072043 A1 WO2015072043 A1 WO 2015072043A1
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Prior art keywords
advertisement
type
type advertisement
advertiser
data
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PCT/JP2013/082681
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English (en)
Japanese (ja)
Inventor
航陽 佐藤
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株式会社メタップス
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Publication of WO2015072043A1 publication Critical patent/WO2015072043A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to an advertisement distribution server computer and an advertisement distribution system.
  • Advertisers decide on CPC (Cost per Click), where the amount per click of the ad is the ad unit price, CPI (Cost per) Install, where the amount per ad install is the ad unit price CPA (Cost per Action), etc. in which the amount of money for the result (product purchase etc.) is the advertising fee unit price.
  • CPC Cost per Click
  • CPI Cost per) Install
  • CPA Cost per Action
  • Patent Document 1 describes a system that allows an advertisement distribution fee to be clearly and fairly determined for an advertiser of different advertising fee calculation methods such as CPC and CPA.
  • Advertiser information database in which the advertising management server describes the advertising fee calculation method for each advertiser, the advertising fee unit price in this calculation method, etc., and the advertisement storage database in which the advertising data representing each advertiser's advertisement is recorded
  • the CPC and CPA advertising unit price recorded in the advertiser information database for each advertiser is calculated as the CPM (Cost per Mill) advertising rate. It is described that xCPM converted into a unit price is calculated, and which advertiser's advertisement data should be distributed based on this xCPM.
  • the operating entity of the advertisement distribution system collects the distribution fee.
  • Such collection of the distribution fee is a source of profit for the operating entity of the advertisement distribution system, but it can be a cause of a decrease in own income for media owners such as affiliates who enjoy the advertisement fee.
  • An object of the present invention is to provide an advertisement distribution server computer and an advertisement distribution system that can maximize the profit of a medium owner who provides an advertisement when distributing a plurality of types of advertisements such as CPC advertisements and CPI advertisements.
  • the present invention is an advertisement distribution server computer that distributes an advertisement in response to a request from a user terminal, and includes at least one of a period-guaranteed advertisement, an impression advertisement (CPM advertisement), and a click-guaranteed advertisement (CPC advertisement).
  • a period-guaranteed advertisement an impression advertisement (CPM advertisement)
  • CPC advertisement a click-guaranteed advertisement
  • a totaling means for totaling the results of the second type advertisement, and the advertisement of the first type advertisement and the second type advertisement
  • Payment amount data is calculated by multiplying the billing amount data by a predetermined margin coefficient k (0 ⁇ k ⁇ 1), and the billing amount data for the advertiser of the first type advertisement is calculated.
  • Data and payment amount data for the media owner are calculated by multiplying the total result of the first type advertisement by the first type advertisement unit price.
  • the creation unit when the upper limit number n of advertisements displayed at a time on the user terminal is set, and the creation unit includes m first type advertisements less than n,
  • the advertisement list is created by adding (n ⁇ m) second type advertisements.
  • a first type advertisement is displayed in the first area of the user terminal, a second type advertisement is displayed in the second area, and the creating means includes a first type for the first area.
  • the advertisement list is created by mixing a type advertisement and a second type advertisement for the second area.
  • the present invention is also an advertisement distribution system that distributes an advertisement in response to a request from a user terminal, and includes an advertisement distribution server computer, an advertiser terminal, and a medium main terminal, the advertisement distribution server computer, The advertiser terminal and the medium main terminal are connected via a network, and the advertiser terminal receives at least one of a period-guaranteed advertisement, an impression advertisement (CPM advertisement), and a click-guaranteed advertisement (CPC advertisement) via the network.
  • a second type advertisement including at least one of a first type advertisement including an action result type advertisement (CPA advertisement) and an installation guaranteed advertisement (CPI advertisement), and the advertisement distribution server computer via the network
  • a program for displaying the first type advertisement and the second type advertisement is provided to the medium main terminal.
  • the media main terminal provides a media application in which the program is incorporated via the network to the user terminal
  • the advertisement distribution server computer includes a first type advertisement provided from the advertiser terminal.
  • Aggregating means for counting, data relating to advertisers of the first type advertisement and the second type advertisement, the first type advertisement and the second type Storage means for storing data relating to the media owner displaying the advertisement, the first type advertising unit price, and the second type advertising unit price, and the first type advertisement and the second type using the totaling result in the totaling means.
  • a calculation means for calculating billing amount data for the advertiser of the advertisement and payment amount data for the medium owner displaying the first type advertisement and the second type advertisement, and for the advertiser of the second type advertisement The billing amount data is calculated by multiplying the aggregated result of the second type advertisement by the second type advertisement unit price, and the payment amount data for the media owner of the second type advertisement is added to the billing amount data by a predetermined margin coefficient.
  • the present invention is also an advertisement distribution system for distributing advertisements in response to a request from a user terminal, including an advertisement distribution server computer, an advertiser terminal, and a medium main terminal such as a web server,
  • the distribution server computer, the advertiser terminal, and the medium main terminal are connected via a network, and the advertiser terminal transmits a period-guaranteed advertisement, an impression advertisement (CPM advertisement), and a click-guaranteed advertisement (CPC advertisement) via the network.
  • CPM advertisement impression advertisement
  • CPC advertisement click-guaranteed advertisement
  • CCA advertisement action result type advertisement
  • CPI advertisement installation guarantee type advertisement
  • the creation means for creating an advertisement list mixed with type advertisements the transmission means for transmitting the advertisement list to the medium main terminal, and the user terminal accessing the medium main terminal such as a Web server Measuring means for measuring the results of the first type advertisement and the results of the second type advertisement, totaling means for counting the results of the first type advertisement and the results of the second type advertisement in a predetermined period, and the first Data related to advertisers of type-type advertisements and second-type type advertisements, data related to media owners displaying the first-type type advertisements and second-type type advertisements, Storage means for storing the advertisement unit price and the second type advertisement unit price, billing amount data for the advertiser of the first type advertisement and the second type advertisement using the aggregation result in the aggregation unit, Computation means for calculating payment amount data for the medium owner displaying the first type advertisement and the second type advertisement, wherein the billing amount data for the advertiser of the second type advertisement is calculated as a total result of the second type advertisement Is calculated by multiplying the second category type advertising unit price by the payment amount data for the media
  • the first type advertisement can be called a non-performance reward advertisement
  • the second kind advertisement can be called an achievement reward advertisement
  • the profit of the media owner who provides the advertisement is maximized and the advertisement is sent from the server computer. Can be delivered. Thereby, it becomes possible to further activate the consumption activity through advertisement. Further, it becomes easy for the end user to access a plurality of types of advertisements.
  • the advertisement distribution server computer acquires the first type advertisement and the second type advertisement from the advertiser and distributes the advertisement by providing them to the user terminal.
  • the first type advertisement includes at least one of a period guaranteed advertisement (pure advertisement), an impression advertisement (CPM advertisement), and a click guaranteed advertisement (CPC advertisement).
  • the term guaranteed advertisement is an advertisement in which the advertiser is charged and the media owner is paid for the period.
  • Impression advertisements are advertisements in which the advertiser is charged and the media owner is paid for impressions (impressions).
  • the click-guaranteed advertisement is an advertisement in which the advertiser is charged and the media owner is paid for a click (the number of clicks and the number of taps of a banner or text).
  • the second type advertisement includes at least one of an action result advertisement (CPA advertisement) and an installation guarantee advertisement (CPI advertisement).
  • the action result type advertisement is an advertisement in which a certain action is a result point and the advertiser is charged and the medium owner is paid for the number of times the action is performed.
  • the installation guarantee type advertisement is an advertisement in which the advertiser is charged and the media owner is paid for the number of times the application is installed.
  • an application that can be displayed as an advertisement medium as an advertisement medium is called a medium application
  • an application downloaded from an advertisement displayed in the medium application is called an advertisement application.
  • the media application can be an incentive for the advertisement application to be downloaded.
  • the media owner of the media app accesses the web site of the advertisement distribution server computer, logs in, downloads the media app SDK (Software Development Kit), and incorporates it into the media app that runs on the user terminal, for example, a mobile terminal.
  • SDK Software Development Kit
  • the SDK for the media application is incorporated in the media application and displays an advertisement screen at a predetermined position of the media application.
  • the medium application SDK transmits a specific command to the advertisement distribution server.
  • the advertisement distribution server computer stores the acquired data and transmits the advertisement data to the user terminal.
  • the advertisement distribution server computer measures the period, the number of times of display, or the click as the advertisement result.
  • the advertisement distribution server computer measures action and installation as advertisement results.
  • the advertisement distribution server aggregates the measurement results for a predetermined period (for example, one month), executes a billing process for billing the advertiser with the advertisement fee, and pays to pay the advertisement result to the medium owner Execute the process.
  • the results of the advertisement are different between the first type ad and the second type ad, and the first type ad has a relatively short merit for the advertiser because of the relatively short time and operation from user action to billing, There are significant benefits for the media owner.
  • the second type advertisement has a relatively large merit for the advertiser and a small merit for the medium owner because it takes a long time and operation from user action to billing. Therefore, in general, the second type advertisement has a relatively large merit for the advertiser, and therefore has a large number of publications and a large stock.
  • the second type advertisement uses the fact that the second type advertisement has a larger number of publications and the inventory is more abundant.
  • the second type advertisement uses the fact that the second type advertisement has a larger number of publications and the inventory is more abundant.
  • the advertisement distribution server should collect 0.1 ⁇ a ⁇ M as a distribution fee, but this amount is allocated or offset by a part of 0.1 ⁇ b ⁇ N, which is a distribution fee in CPI advertising. be able to.
  • the second type advertisement is distributed when distributing the first type advertisement. Will be delivered together. That is, this embodiment has one feature in that the first type advertisement and the second type advertisement are mixed and distributed.
  • the first type advertisement and the second type advertisement are mixed as follows. Period-guaranteed advertising and CPA CPM and CPA CPC and CPI CPC and CPA CPM, CPC and CPA CPM, CPA and CPI
  • the first type advertisement is distributed to the medium application, or only the second type advertisement is distributed.
  • the second type advertisement is also distributed and provided to the user terminal in addition to the first type advertisement.
  • the first type advertisement and the second type advertisement are mixed.
  • first type advertisement and the second type advertisement by displaying only the first type advertisement on the screen with the user terminal and displaying only the second type advertisement on the next screen.
  • “mixed” of the first type advertisement and the second type advertisement includes not only the case where they coexist on one screen but also the case where they coexist on different screens.
  • the payment amount for the media owner is calculated using a margin factor smaller than 1.
  • the payment amount for the media owner uses the margin factor in the same manner as the billing amount. It can be said that it is calculated without any problem.
  • the first type advertisement can be free of charge, so the first type advertisement can be provided to the advertiser at a lower unit price, and higher profit can be provided to the medium owner. It becomes possible to do.
  • FIG. 1 shows an overall configuration diagram of an advertisement distribution system according to the present embodiment.
  • the advertisement distribution system includes an operation company server 10 as an advertisement distribution server computer, an advertiser terminal 12, a medium main terminal 14, and a user terminal 16, and these servers and terminals are connected to each other via the Internet 50. Is done.
  • the management company server 10 serving as an advertisement distribution server computer is a server that manages and operates an advertisement distribution system, acquires and stores first-type advertisements and second-type advertisements from advertisers, and provides advertisements to media owners.
  • SDK which is a program for distributing
  • the operating company server 10 distributes the first type advertisement and the second type advertisement in response to the advertisement request from the user terminal 16, measures each result, and executes the billing process and the payment process.
  • the operating company server 10 stores an SDK that is a program for distributing advertisements in a database, and provides the SDK to the medium main terminal 14 in response to a request from the medium main terminal 14.
  • Advertiser terminal 12 is a terminal used by the advertiser, and transmits advertising data to operation company server 10. Although one advertiser terminal 12 is shown in the figure, a plurality of advertiser terminals 12 may exist for each advertiser.
  • the advertisement data can include first type advertisement data such as CPC advertisements and second type advertisement data such as CPI advertisements.
  • the first type advertisement data and the second type advertisement data may be transmitted from one advertiser terminal 12, and the first type advertisement data is transmitted from the advertiser terminal 12 of one advertiser, and the advertiser of another advertiser is transmitted.
  • the second type advertisement data may be transmitted from the terminal 12.
  • CPC advertisement data is transmitted from a certain advertiser's terminal 12 at a certain timing
  • CPI advertisement data is transmitted from another advertiser's terminal 12 at another timing.
  • the transmitted advertisement data is stored in the database of the operation company server 10.
  • the management company server 10 sets an account for the advertiser or the advertiser terminal 12 in advance and uses this account to send the advertising data to the management company server. 10 may be transmitted.
  • the media main terminal 14 is a terminal used by the media owner, and downloads SDK for incorporation into the media application from the operating company server 10 via the Internet 50.
  • the medium application SDK is incorporated in the medium application and has a function of displaying an advertisement screen at a predetermined position of the medium application. Further, when the medium application SDK is activated in the medium application, various commands are transmitted to the operating company server 10 via the Internet 50 in accordance with a user operation.
  • the operating company server 10 can measure the results of the first type advertisement and the second type advertisement by the function of the medium application SDK.
  • the medium main terminal 14 transmits the medium application to the user terminal 16 via the Internet 50.
  • the operation company server 10 sets an account for the medium owner or the medium main terminal 14 in advance and uses this account to set the medium owner or medium. You may manage the main app.
  • the user terminal 16 is a terminal used by a user who uses the medium application, and includes a personal computer (PC), a tablet terminal, a mobile phone, and a smartphone.
  • the medium application transmitted from the medium main terminal 14 is activated and displays various data on the screen of the user terminal.
  • a typical example of the media application is a game application.
  • the medium application SDK downloaded from the operation company server 10 and incorporated in the medium application is activated in response to a user operation, and requests an advertisement list from the operation company server 10.
  • the operating company server 10 transmits an advertisement list to the user terminal 16 according to the advertisement request list, and the medium application SDK displays an advertisement (advertisement application) at a predetermined position on the screen of the user terminal 16.
  • the displayed advertisement includes a first type advertisement and a second type advertisement. The user arbitrarily selects the first type advertisement or the second type advertisement.
  • the medium application SDK transmits a command including predetermined data to the operation company server 10.
  • the operating company server 10 stores the acquired data and transmits the advertisement application to the user terminal 16. Note that the operating company server 10 may transmit these data to a predetermined download service site, and the predetermined download service site may transmit the advertisement application to the user terminal 16.
  • the medium application SDK monitors whether or not the advertisement application is installed in the user terminal 16 by using, for example, a package name, and transmits a command to the operating company server 10 when detecting the installation.
  • the operating company server 10 collates the data acquired at the time of tapping with the data acquired at the time of detecting the installation, identifies the media application in which the advertising application is installed, and measures the advertising results.
  • CPA advertisements As for the CPC advertisement, when the user taps (corresponds to a click) the CPC advertisement, the medium application SDK transmits a tap API request to the operation company server 10, and the operation company server 10 measures the result of the advertisement with this. . About a period guarantee advertisement and a CPM advertisement, a result is measured with a predetermined period and the number of times of display, respectively.
  • the management company server 10 totals the results of the first type advertisement and the results of the second type advertisement for the predetermined period (one month), and executes the billing process and the payment process on the predetermined date. As described above, in the present embodiment, for the first type advertisement, the management company server 10 calculates the advertisement distribution fee as free in calculating the payment amount in the payment process. Details of the calculation will be described later.
  • the billing amount data calculated in the billing process is transmitted to the advertiser terminal 12 via the Internet 50.
  • the payment amount data calculated in the payment process is transmitted to the medium main terminal 14 via the Internet 50.
  • these billing amount data and payment amount data may be provided to the advertiser and the media owner respectively offline (that is, by mail).
  • the advertiser terminal 12 and the medium main terminal 14 are shown.
  • the advertiser terminal 12 may be an advertiser server
  • the medium main terminal 14 may be a medium main server.
  • FIG. 2 shows an overall processing flow in the configuration shown in FIG.
  • the advertiser terminal 12 sets an advertisement to be distributed and supplies it to the operating company server 10.
  • the operating company server 10 stores the received advertisement information in a memory and creates a database (DB).
  • the advertisement stored in the database that is, the first type advertisement and the second type advertisement are displayed on the screen of the user terminal 16 by the medium application of the user terminal 16 by the operation of the user terminal 16 by the user (end user).
  • the medium main terminal 14 may be a Web server that provides a Web site.
  • advertisement information is provided from the database of the operating company server 10 to the Web server.
  • the advertisement is displayed on the user terminal 16 that has accessed.
  • the operating company server 10 measures the advertisement result based on this operation.
  • the operating company server 10 measures advertisement results for each of the first type advertisement and the second type advertisement. Then, billing / payment is performed over a predetermined period, billing / payment processing is executed on a predetermined closing date, a payment is provided to the media owner, and a bill is provided to the advertiser.
  • FIG. 3 shows a configuration block diagram of the operating company server 10.
  • An operating company server 10 serving as an advertisement distribution server computer includes a CPU 101, a program memory 102, a working memory 103, a communication interface (I / F) 104, a database 105, and a bus 106.
  • I / F communication interface
  • the CPU 101 executes an advertisement distribution process, a billing process, and a payment process by reading and executing a processing program stored in the program memory 102.
  • the CPU 101 temporarily stores various calculation results and parameters in the working memory 103 when executing these processes.
  • the communication interface (I / F) 104 transmits / receives data to / from the advertiser terminal 12, the medium main terminal 14, and the user terminal 16 via the Internet 50.
  • the database 105 includes a first type advertisement database (first type DB), a second type advertisement database (second type DB), and a user database (user DB).
  • first type DB first type advertisement database
  • second type DB second type advertisement database
  • user DB user database
  • the first type DB stores first type advertisement data such as CPC advertisement data.
  • the first type advertisement data includes data of the first type advertisement unit price, the first type advertisement application, and the result measurement result of the first type advertisement.
  • the second type advertisement DB stores second type advertisement data such as CPI advertisement data.
  • the second type advertisement data includes data of the second type advertisement unit price, the second type advertisement application, and the result measurement result of the second type advertisement.
  • the user DB stores data related to the advertiser, the media owner, and the user of the user terminal 16. These data include an advertiser account, a media owner account, a user account, and the like, and are used as basic data for processing billing / payment of advertising costs.
  • the database 105 may be in the operating company server 10 as shown in the figure, but may be outside the operating company server 10 and accessible by the operating company server 10 via a network such as the Internet 50. .
  • the CPU 101 stores the first type advertisement data received from the advertiser terminal 12 via the communication I / F 104 in the first type DB of the database 105 in association with the advertiser account. Further, the second type advertisement data received from the advertiser terminal 12 is stored in the second type DB of the database 105 in association with the account of the advertiser. For example, an account of an advertiser A is set to aaa, CPC advertisement data is stored in CPCDB in association with this account aaa, an account of another advertiser B is set to bbb, and CPI advertisement data is set to CPIDB in association with this account bbb.
  • Each of the first type advertisement data and the second type advertisement data is managed by being assigned an ID, and data (address, name, and other billing items) related to the advertiser is stored in the user DB together with the account.
  • the CPU 101 transmits the medium application SDK to the medium main terminal 14 in response to a request from the medium main terminal 14 via the communication I / F 104.
  • Data related to the media owner (address, name, and other payment items) is stored in the user DB together with the account.
  • the medium application SDK is incorporated in the medium application in the medium owner, and is provided to the user terminal 16 via the Internet 50.
  • the CPU 101 When the CPU 101 receives a request from the user terminal 16 (more specifically, when receiving a command from the medium application SDK incorporated in the medium application installed in the user terminal 16 via the communication I / F).
  • the first type advertisement data stored in the first type DB and the second type advertisement data stored in the second type DB are read to create an advertisement list, and transmitted to the user terminal 16 via the communication I / F 104.
  • This advertisement list is an advertisement list in which a first type advertisement and a second type advertisement are mixed.
  • the CPU 101 when the CPU 101 receives a click operation of a CPC advertisement from the user terminal (more specifically, a command from the SDK for the medium application installed in the medium application installed in the user terminal 16 is transmitted to the communication I / O. If it is received via F), the detailed data of the CPC advertisement data stored in the first type DB is transmitted to the user terminal 16 as necessary, and the result of the CPC advertisement is measured as one click. That is, the CPU 101 receives each data transmitted from the user terminal 16, identifies the medium application, the CPC advertisement, and the user based on these data, and obtains the result of one click in association with the medium application, the CPC advertisement, and the user. Store in the user DB of the database 105.
  • the CPU 101 when the CPU 101 receives an installation operation of a CPI advertisement from a user terminal (more specifically, when receiving a command from the medium application SDK incorporated in the medium application installed in the user terminal 16). ), The advertising application of the CPI advertising data stored in the second type DB is transmitted to the user terminal 16, and the result of the CPI advertising is measured as one installation. That is, the CPU 101 receives the data transmitted from the user terminal 16, identifies the medium application, the advertisement application, and the user based on the data, and associates the result of the installation once with the medium application, the CPC advertisement, and the user in the database. It is stored in the user DB 105.
  • the CPU 101 identifies whether the result is the result of the first type advertisement or the result of the second type advertisement by the advertisement application ID included in the command transmitted from the user terminal 16.
  • the medium application SDK may identify the first type advertisement and the second type advertisement by transmitting different commands and determining the type of command received by the CPU 101.
  • “measurement of results” includes identification of whether the results are from the first type advertisement or the second type advertisement, and the counting of the results.
  • the CPU 101 measures the results of the first type advertisement and the second type advertisement, and accumulates and updates the results of the user DB. Then, the results during a predetermined period (for example, one month) are tabulated for each first type advertisement and second type advertisement.
  • CPC1, CPC2, and CPC3 exist as CPC advertisements of the first type advertisement
  • CPI1, CPI2, and CPI3 exist as CPI advertisements of the second type advertisement
  • ⁇ Type 1 advertisement> CPC1: 50 times CPC2: 4 times
  • CPI 2: 500 times CPI 3: 650 times etc.
  • CPM advertisement the display count is totaled
  • CPA advertisement a certain number of actions is totaled.
  • results of the first type advertisement and the second type advertisement may be managed not by the user DB but by another result database in the database 105.
  • the results of the first type advertisement may be stored and managed in the first type DB
  • the results of the second type advertisement may be stored and managed in the second type DB.
  • the first type DB and the second type DB may exist separately from the operating company server 10 as separate databases.
  • the CPU 101 totals the results of the first type advertisement and the second type advertisement in the predetermined period, and then executes the billing process and the payment process on the predetermined date. That is, for each of the first type advertisement and the second type advertisement, the aggregated result is read from the database 105, and the amount charged is calculated by multiplying the unit price set in advance and stored in the program memory 102 or the like.
  • the payment amount is calculated by multiplying the billing amount by a predetermined margin coefficient in the case of the second type advertisement, but in the case of the first type advertisement, the coefficient is set to 1 without multiplying the billing amount by the predetermined margin coefficient. Set to and calculate. Calculation with the coefficient set to 1 means that the billing amount and the payment amount are the same, that is, the advertisement distribution fee is set to zero.
  • the billing data and the payment data are created by collecting them for each advertiser and each medium owner.
  • the billing data is transmitted to the advertiser terminal 12, and the payment data is transmitted to the medium main terminal 14.
  • an invoice may be sent offline to the advertiser, and a payment may be sent to the media owner.
  • FIG. 4 shows a processing flowchart of the CPU 101. This is a cumulative processing of the first type advertisement, in particular, realized by executing the processing program stored in the program memory 102.
  • a CPC advertisement will be exemplified and described as the first type advertisement.
  • the CPC advertisement is distributed according to the operation of the user terminal 16 by the user as a premise of the accumulation.
  • the CPU 101 sequentially measures the results of the CPC advertisement using a command transmitted from the user terminal 16 (S101).
  • the data transmitted from the user terminal 16 is received every time the user terminal 16 is clicked, and the media application, the CPC advertisement, and the user are specified by these data and stored in the database 105.
  • the CPU 101 may store these data in the database 105 as a log in time series. For example, 2013/10 / 23,111,222,333,444 2013/10/24 101.201,303,404 ... Etc.
  • Each field indicates a date, a medium application ID, a user ID, a user terminal ID, and a CPC advertisement ID in order from the top.
  • the log format is an example, and any other format can be used.
  • a predetermined date is arbitrarily set by the operator. For example, in the case of a month closing, it is the last day of every month. If the predetermined date has not been reached, the CPU 101 repeatedly executes the CPC advertisement result measurement of S101 and updates the database 105.
  • CPC advertisements may be sorted and aggregated for each advertiser and each medium owner. For example, Advertiser A CPC1: 20 times CPC2: 30 times Advertiser B CPC3: 10 times CPC4: 7 times Media owner C: CPC5: 40 times CPC6: 50 times, etc.
  • the advertiser is specified by the CPC advertisement ID, and the media owner is specified by the medium application ID.
  • the CPU 101 determines whether there is a second type advertisement, for example, a CPI advertisement (S104). This determination is to determine whether or not a CPI advertisement is distributed in addition to the CPC advertisement when the CPC advertisement is distributed.
  • a CPI advertisement for example, a CPI advertisement (S104).
  • S104 a CPI advertisement
  • the user terminal is mixed with the first type advertisement and the second type advertisement. 16 is determined to be YES. However, if only the CPC advertisement of the first type advertisement is distributed for some reason, it is determined as NO.
  • the billing amount data is calculated for each advertiser and the payment amount data is calculated for each medium owner (S107).
  • the billing amount is calculated for each advertiser by multiplying the total number of CPC advertisements by the unit price of the CPC advertisements. For example, for advertiser A, CPC1 20 times ⁇ unit price + CPC2 30 times ⁇ unit price.
  • the payment amount is calculated for each medium owner by multiplying the unit price of the CPC advertisement and the margin coefficient k set in S105. For example, for media owner C, CPC5 40 times x Unit price x k + CPC6 50 times x Unit price x k It is.
  • the CPU 101 calculates the billing amount data and the payment amount data for each CPC advertisement, if the CPI advertisement is mixed, the CPU 101 calculates the calculated billing amount data as the payment amount data as it is, and the CPI advertisement is mixed. In this case, it can be said that the payment amount data is calculated by multiplying the calculated billing amount by the margin coefficient k (0 ⁇ k ⁇ 1).
  • the CPU 101 reads the aggregation result from the database 105, multiplies it by a predetermined unit price, calculates billing amount data, and stores it in the calculation table. Next, the calculated billing amount data is read out, and it is determined whether or not CPI advertisements are mixed. If CPI advertisements are mixed, the billing amount data is directly stored in the calculation table as payment amount data, and the CPI If the advertisement is not mixed, the billing amount is multiplied by the margin coefficient k and stored in the calculation table as payment amount data. The presence / absence of CPI advertisements can also be used as a trigger for determining whether or not the billing amount data is directly used as the payment amount data.
  • the CPU 101 When the CPU 101 distributes CPI advertisement data in addition to CPC advertisement data to the user terminal 16, the CPU 101 records a log in each of the first type and the second type of the database 105.
  • billing data is created for each advertiser (S108). Further, payment data is created for each medium owner (S109). Billing data is provided to the advertiser and payment data is provided to the media owner.
  • the distribution fee for the first type advertisement can be made free. Therefore, it can be a powerful incentive for the media owner to place the first type advertisement in his media app.
  • 5 to 7 show sequence diagrams of this embodiment. The flow of data among a user (user terminal 16), a medium owner (medium main terminal 14), a medium application SDK, an operation company (operation company server 10), a first type DB, and a second type DB is shown.
  • FIG. 5 is a diagram showing a flow of initial setting.
  • the medium owner accesses the operating company server 10 using the medium main terminal 14 and registers his / her information.
  • the operating company server 10 (CPU 101) registers the media owner information in the user DB and issues an account.
  • the medium application SDK is read from the database 105 and transmitted to the medium main terminal 14.
  • the medium owner incorporates the medium application SDK into the medium application and provides it to the user terminal 16.
  • the advertiser accesses the operating company server 10 using the advertiser terminal 12 and registers his / her information.
  • the operating company server 10 registers advertiser information in the user DB and issues an account.
  • the advertiser transmits the first type advertisement data and the second type advertisement data from the advertiser terminal 12 to the operation company server 10, and the operation company server 10 receives the received first type advertisement data and second type advertisement data, respectively.
  • An advertisement distribution DB is created by storing in the first type DB and the second type DB of the database 105.
  • FIG. 6 is a diagram showing a flow until advertisement distribution after initial setting.
  • the operating company server 10 (CPU 101) first generates an advertisement list to be distributed. This list generation process is periodically executed.
  • the operating company server 101 requests, for example, a CPC advertisement list from the first type DB, and receives a list of CPC advertisements returned from the first type DB. Further, for example, a CPI advertisement list is requested from the second type DB, and the CPI advertisement list returned from the second type DB is received.
  • the operating company server 10 After receiving the CPC advertisement list and the CPI advertisement list, the operating company server 10 generates a (CPC + CPI) advertisement list in which the CPC advertisement and the CPI advertisement are mixed.
  • CPC1 and CPC2 as the CPC advertisement list and CPI1 and CPI2 exist as the CPI advertisement list, they are added together to generate a mixed advertisement list of CPC1 + CPC2 + CPI1 + CPI2.
  • CPC1 + CPC2 + CPI1 Or CPC1 + CPI1 Or CPC1 + CPI2 It is good.
  • there is no list of CPC advertisements there may be a list of only CPI advertisements, and when there is no list of CPI advertisements, there may be a list of only CPC advertisements.
  • the medium application transmits an activation request command to the medium application SDK.
  • the medium application SDK activates a predetermined program module (referred to as DirectTap in the figure).
  • This program module is a module that transmits and receives data for advertisement distribution and advertisement display between the medium application and the operating company server 10.
  • the medium application sends an advertisement display request to the medium application SDK accordingly, and the medium application SDK sends a command requesting the advertisement list to the operating company. Send to server 10.
  • the management company server 10 When the management company server 10 receives the command, it executes advertisement list matching processing. In this matching process, a process according to the type of screen (screen type) to be displayed on the screen of the user terminal 16 is executed.
  • screen type There are two types of screens, for example, one is a finish screen, and the other is an icon screen.
  • the finish screen is a type in which an advertisement is displayed on a part of the screen of the medium application
  • the icon screen is a type in which only the advertisement is displayed as an icon.
  • the operation company server 10 requests the advertisement list from the first type DB and the second type DB, receives the advertisement list, and creates a mixed list, in the same way as the advertisement list creation in the regular process.
  • the operating company server 10 requests, for example, n CPC advertisement lists from the first type DB in order to fill n preset icon frames. If the first type DB returns m advertisement lists in response to this request, the operating company server 10 determines the magnitude relationship between n and m, and specifically, (nm)> 0. It is determined whether or not. If (n ⁇ m)> 0, that is, if only m lists less than this are returned for n number of icons, (nm) CPI advertisements are sent to the second type DB. Request a list. In response to this request, the second type DB returns (nm) CPI advertisement lists. Therefore, the operating company server 10 receives m CPC advertisement lists and (nm) CPI advertisement lists, and adds them to generate an advertisement list.
  • the operating company server 10 After generating the mixed list of the first type advertisement and the second type advertisement, for example, the mixed advertisement list of the CPC advertisement and the CPI advertisement, the operating company server 10 uses the advertisement list as the medium in response to the command from the medium application SDK. Send to app SDK.
  • the medium application displays the received advertisement list on the screen of the user terminal 16.
  • FIG. 8 shows display examples of the advertisement list in the case of the finish screen type and the case of the icon screen type.
  • FIG. 8A shows the finish screen type, in which the advertisement list 100 is displayed as an icon at a predetermined position (lower part in the figure) of the screen of the medium application.
  • the finish screen type has a large banner frame in the first area and an icon frame in the second area as shown in the figure as display forms of the advertisement list, and the CPC advertisement list is displayed in the large banner frame in the first area.
  • the CPI advertisement list is displayed in the icon frame of the second area.
  • FIG. 7 is a diagram showing the flow of result processing.
  • the user terminal 16 transmits an advertisement result action command to the operation company server 10 via the medium application SDK.
  • the advertisement result action command is transmitted when the user clicks (tap) the CPC advertisement.
  • the user performs the CPI advertisement.
  • an advertisement result action command is transmitted.
  • the operation company server 10 When receiving the advertisement result action command from the medium application SDK, the operation company server 10 measures the result according to the type of advertisement, and performs billing processing and payment processing on a predetermined date (for example, month end processing). That is, when the advertisement result action command of the first type advertisement is received, the first type DB is accessed and stored as the advertisement result, and when the advertisement result action command of the second type advertisement is received, the second type DB is accessed and the advertisement is received.
  • the advertisement results are totaled on a predetermined date, the billing data corresponding to the result of the first type advertisement is transmitted to the advertiser, and the payment data corresponding to the result of the first type advertisement is transmitted to the medium owner. Send.
  • the payment amount is equal to the charge amount due to the mixing of the second type advertisement, and the distribution fee for the first type advertisement is free.
  • the billing data corresponding to the result of the second type advertisement is transmitted to the advertiser, and the payment data corresponding to the result of the second type advertisement is transmitted to the medium owner.
  • the case where the first type advertisement and the second type advertisement are mixed has been described.
  • another advertisement may be mixed.
  • a viewing-guaranteed advertisement (which will be referred to as a CPV advertisement for the sake of convenience) that results from viewing a video application is mixed, and a first type advertisement + second type advertisement + CPV advertisement is distributed, and a second type advertisement or CPV is distributed.
  • the distribution fee for the first type advertisement may be free by applying a part of the distribution fee for the advertisement.
  • the CPV advertisement may be regarded as the second type advertisement, and the first type advertisement and the second type advertisement may be mixed.
  • the margin coefficient k is used
  • the operating company server 10 as an advertisement distribution server executes mixed advertisement list creation, advertisement list transmission, result measurement, result aggregation, calculation of billing amount data, and calculation of payment amount data.
  • one or more of these processes may be executed by another server.
  • advertisement list creation and transmission, result measurement, and aggregation may be executed by a certain server, and billing amount data calculation and payment amount data calculation may be performed by another server.
  • a server 10 a that performs transmission of the first type advertisement, result measurement, result aggregation, calculation of billing amount data, and calculation of payment amount data
  • the servers 10b that perform transmission of the second type advertisement, result measurement, result aggregation, calculation of billing amount data and calculation of payment amount data may be configured as separate servers.
  • a mixed advertisement list is created by one of the servers or the third server and transmitted to the user terminal 16, and billing amount data and payment amount data are calculated by each server.
  • the server 10b that processes the second type advertisement transmits data indicating that the billing amount data by the second type advertisement has been generated to the server 10a that processes the first type advertisement, and based on this data, the first type Payment amount data may be calculated without using the margin coefficient k (or fixing the margin coefficient k to 1) in the server that processes the advertisement.
  • the operating company server 10 does not necessarily have to be a single server, and may be composed of a plurality of servers.
  • the configuration of the operating company server 10 shown in FIG. 2 is the same, and does not have to be a single CPU 101, and may be configured by a plurality of CPUs, processors, ASICs, and the like.
  • the billing amount data and the payment amount data of the advertiser and the media owner of the first type advertisement and the second type advertisement are calculated, but these need to be calculated simultaneously (or synchronously). Instead, the billing amount data and the payment amount data regarding the first type advertisement may be calculated at a certain timing, and the billing amount data and the payment amount data regarding the second type advertisement may be calculated at another timing. Regarding the billing amount data and the payment amount data, in this embodiment, the billing amount data is first calculated and then the payment amount data is calculated. However, these may be calculated simultaneously. As described above, the processing of the first type advertisement and the processing of the second type advertisement may be executed by different servers.
  • the medium application SDK is provided from the database of the operating company server 10 to the medium main terminal 14.
  • the SDK includes an SDK written in the programming language JavaScript (registered trademark).
  • JavaScript registered trademark
  • the medium main terminal 14 is a Web server, and the medium main application It is good also as a website of a medium owner instead of.
  • the web server as the medium main terminal 14 receives information on the first type advertisement, the second type advertisement, and the advertisement list from the operating company server 10.
  • operating company server (advertising distribution server), 12 advertiser terminal, 14 media main terminal, 16 user terminal, 50 Internet, 101 CPU, 102 program memory, 103 working memory, 104 communication I / F, 105 database, 106 bus.

Abstract

L'invention concerne un serveur de distribution de publicités et un système de distribution de publicités, capables de maximiser les recettes pour un propriétaire de support présentant des publicités, lorsqu'une pluralité de types de publicité, comprenant un premier type de publicité comme une publicité CPC et un deuxième type de publicité comme une publicité CPI, sont en cours de distribution. Un serveur (10) d'entreprise gestionnaire crée une liste de publicité contenant un mélange du premier type de publicité et du deuxième type de publicité, et envoie la liste de publicité en réponse à une demande émanant d'un terminal (16) d'utilisateur. En outre, le serveur (10) d'entreprise gestionnaire mesure les résultats pour le premier type de publicité et le deuxième type de publicité, calcule des données de montants de paiement pour les propriétaires de supports du deuxième type de publicité en utilisant un coefficient de marge, et calcule des données de montants de paiement pour les propriétaires de supports du premier type de publicité sans utiliser un coefficient de marge, maximisant ainsi les recettes pour les propriétaires de supports.
PCT/JP2013/082681 2013-11-15 2013-12-05 Ordinateur serveur de distribution de publicités et système de distribution de publicités WO2015072043A1 (fr)

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TWI557642B (zh) * 2015-11-16 2016-11-11 禾多移動多媒體股份有限公司 防止多個軟體開發套件執行相同動作的方法
JP6847646B2 (ja) * 2016-12-02 2021-03-24 日本メディカルソリューションズ株式会社 情報提供システム、サーバ装置、情報提供プログラム、および情報提供方法
JP6847647B2 (ja) * 2016-12-02 2021-03-24 日本メディカルソリューションズ株式会社 ユーザ支援システム、サーバ装置、ユーザ支援プログラム、およびユーザ支援方法

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JP2005190005A (ja) * 2003-12-24 2005-07-14 Invisible Hand:Kk 広告配信システム及び方法
JP2012073990A (ja) * 2010-09-29 2012-04-12 Kauli Inc 広告配信システムおよび広告配信方法
JP2012093796A (ja) * 2010-10-22 2012-05-17 Digital Advertising Consortium Inc イールド管理システム、方法及びプログラム

Patent Citations (3)

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Publication number Priority date Publication date Assignee Title
JP2005190005A (ja) * 2003-12-24 2005-07-14 Invisible Hand:Kk 広告配信システム及び方法
JP2012073990A (ja) * 2010-09-29 2012-04-12 Kauli Inc 広告配信システムおよび広告配信方法
JP2012093796A (ja) * 2010-10-22 2012-05-17 Digital Advertising Consortium Inc イールド管理システム、方法及びプログラム

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