WO2014051261A1 - Procédé et système de fourniture d'une interface de dialogue en ligne - Google Patents

Procédé et système de fourniture d'une interface de dialogue en ligne Download PDF

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Publication number
WO2014051261A1
WO2014051261A1 PCT/KR2013/007599 KR2013007599W WO2014051261A1 WO 2014051261 A1 WO2014051261 A1 WO 2014051261A1 KR 2013007599 W KR2013007599 W KR 2013007599W WO 2014051261 A1 WO2014051261 A1 WO 2014051261A1
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WO
WIPO (PCT)
Prior art keywords
chat room
chat
setting information
interface
providing
Prior art date
Application number
PCT/KR2013/007599
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English (en)
Korean (ko)
Inventor
정준혁
Original Assignee
주식회사 원더피플
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from KR1020120139351A external-priority patent/KR20140042615A/ko
Application filed by 주식회사 원더피플 filed Critical 주식회사 원더피플
Publication of WO2014051261A1 publication Critical patent/WO2014051261A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/40—Business processes related to the transportation industry

Definitions

  • the present invention relates to a method and a system for providing a chat interface, and more particularly, to a method and a system for providing a chat interface, in which an advertiser sets an advertisement to be applied to a chat room and provides a chat room to which an advertisement is applied to a user to effectively advertise a product. will be.
  • an advertising method of displaying an advertisement in a chat or a messenger used by a PC user is increasing as a method of advertising using a chat application.
  • the advertiser sets an advertisement to be displayed in the chat room, provides the chat room setting information containing the advertisement to the user terminal, when the user selects any one of the plurality of chat room setting information to create a chat room,
  • the advertisement is set by the advertiser in the generated chat room.
  • an advertisement may be provided according to a condition (scenario, etc.) set by an advertiser, and an advertisement that may induce a user's participation by providing an input means for the advertisement.
  • the chat room interface providing method setting the chat room setting information including information on one or more advertising objects constituting the chat interface of the chat room Providing a chat room setting interface for an advertiser terminal, receiving first chat room setting information from the advertiser terminal, generating at least one chat room to which the first chat room setting information is applied, and a user participating in the chat room.
  • the method may include providing a chat interface to which the first chat setting information is applied to a terminal.
  • the chat interface providing method provides a chat room setting interface for setting chat room setting information including information on one or more advertisement objects constituting a chat interface of a chat room to an advertiser's terminal.
  • Chat room setting unit for receiving information
  • Chat room setting unit for receiving at least one or more of the chat room setting information received from the chat room setting unit, selecting the chat room setting information to be applied to the newly created chat room, the user terminal participating in the chat room
  • a chat service unit providing a chat interface to which the chat setting information selected by the chat room generation unit is applied, a condition for providing an event optical customer to the chat room, and an input interface for performing an event to a user terminal participating in the chat room;
  • Chat room including event part Emitter can provide an interface system provides.
  • the advertiser sets an advertisement to be displayed in the chat room, and provides the chat room setting information in which the advertisement is set to the user terminal, so that the user sets the chat room.
  • an advertisement set by an advertiser may be provided to the generated chat room. This allows natural promotion for users who receive chat services.
  • some embodiments of the present invention may provide an advertisement that can induce a user's participation by providing an advertisement according to a condition (scenario, etc.) set by an advertiser, and providing an input means for the advertisement.
  • a condition scenario, etc.
  • FIG. 1 is a block diagram of a chat interface providing system according to an embodiment of the present invention.
  • FIG. 2 is a block diagram illustrating a chat interface providing server according to an embodiment of the present invention.
  • FIG. 3 is a flowchart illustrating a chat interface providing method according to an embodiment of the present invention.
  • 4 to 8 are exemplary views for explaining a chat interface providing method according to an embodiment of the present invention.
  • FIG. 1 is a block diagram illustrating a chat interface providing system according to an embodiment of the present invention.
  • the chat interface providing system 100 may include an advertiser terminal 10, a user terminal 11, and a chat interface providing server 20.
  • the network N may include a local area network (LAN), a wide area network (WAN), a value added network (VAN), a personal local area network (PAN), and a mobile communication network (PAN). It can be implemented in all kinds of wired and wireless networks such as mobile radio communication network or satellite communication network.
  • LAN local area network
  • WAN wide area network
  • VAN value added network
  • PAN personal local area network
  • PAN mobile communication network
  • the advertiser terminal 10 and the user terminal 11 may be implemented as a computer, a portable terminal, or a television that can be connected to a remote server through a network N or connectable to other terminals and servers.
  • the computer includes, for example, a laptop, desktop, laptop, etc., which is equipped with a web browser
  • the portable terminal is, for example, a wireless communication device that ensures portability and mobility.
  • the television may include an Internet Protocol Television (IPTV), an Internet Television (Internet Television), a terrestrial TV, a cable TV, or the like.
  • IPTV Internet Protocol Television
  • Internet Television Internet Television
  • the advertiser terminal 10 is a user terminal for generating chat room setting information in which an advertisement to be displayed in a chat room is set.
  • the user terminal 11 may receive a chat interface from the chat interface providing server 20, and provides a plurality of chat room setting information. By selecting any one of them, a chat room to which an advertisement set by an advertiser is applied may be generated and a chat service may be received.
  • the division of the advertiser terminal 10 and the user terminal 11 is not according to the difference in the configuration of the terminal, but is divided according to the difference in role for convenience.
  • the advertiser is not interpreted as a general advertiser who is the subject of advertising activity, but includes a person in charge of executing an advertisement, a manager or an agent authorized by the authority.
  • chat interface providing server 20 may communicate with the advertiser terminal 10 and the user terminal 11 through the network (N). Detailed description of the chat interface providing server 20 will be described in detail below with reference to FIG. 2.
  • FIG. 2 is a block diagram showing the configuration of a chat interface providing server according to an embodiment of the present invention.
  • 'Chat interface' is a graphical user interface provided from the chat interface providing server 20 to the user terminal 11, a data input / output interface for opening a chat room or a chat room for a chat service between the user terminal 11 Data input / output interface.
  • the advertisement object may be provided in at least some of the elements constituting the layout of the chat room or in the form of a chat message or a popup. For example, it may be displayed in a skin of a chat room, a chat room wallpaper, a part area displayed on the chat room desktop, or an area in which chat contents are provided, and may be provided as a background music of a chat room or an effect sound for a specific action.
  • the advertisement object may include input means for receiving information from the advertisement content and the user.
  • 'Ad content' is data provided to a user when an advertisement object is provided in a chat window.
  • images, videos, audio data, and the like may be included.
  • 'Input means' is an interface for receiving information from a user through an advertisement object.
  • a button, an input window, or a dialog may be included.
  • 'Chat room setting information' is information set by the advertiser terminal 10 for one or more advertisement objects to be provided to the user through a chat room.
  • the advertisement content constituting the advertisement object, the location where the advertisement object is provided, and the advertisement object are provided. Order, the time at which the advertisement object is provided, or the conditions under which the advertisement object is provided.
  • the advertisement object may be provided to the chat room according to the occurrence of the event.
  • the chat room may provide an advertisement object corresponding to the completed condition, such as a quiz, a survey, an electronic coupon, a game, and a purchase of a product. It may be provided with an input means for performing.
  • 'Chat room setting interface' is a graphic-based user interface provided from the chat interface providing server 20 to the advertiser terminal 10, the user (advertiser) of the advertiser terminal 10 for one or more advertisement objects to be provided to the chat room Interface for entering chat room setting information.
  • the chat room setting information list is a collection of a plurality of chat room setting information input by a plurality of advertisers, and is provided to the user terminal 11 when the user terminal 11 creates a chat room.
  • 'Activity' refers to an add-on that requires user interaction with an advertising object. For example, a game, electronic coupon, quiz, survey, or purchase or joint purchase of a product included in at least some of the advertising object. Can be.
  • An activity is provided with an "input means" because it requires user interaction.
  • the chat interface providing server 20 includes a chat room setting unit 201, a payment unit 202, a chat room generation unit 203, a chat service unit 204, and an event unit 206. can do.
  • Chat interface providing server 20 includes a chat room setting unit 201.
  • the chat room setting unit 201 may provide a chat setting interface to the advertiser terminal 10, may receive chat room setting information input from the advertiser terminal 10, and may receive the plurality of chat room setting information received. It can be organized into a list.
  • the chat room setting unit 201 may receive, as chat room setting information, a condition that an arbitrary advertisement object is provided from the advertiser terminal 10.
  • the condition input from the advertiser terminal 10 may include the number of participants in the chat room, the time of a certain interval, the duration of time after the chat room is generated or the input of a specific word of the chat content of the participants.
  • an advertisement object provided under such an event occurrence is referred to as an “event optical customer body”.
  • the chat interface providing server 20 may include a payment unit 202.
  • the payment unit 202 is the number of times that the chat room setting information set by the advertiser terminal 10 can be applied to the chat room generated by the user terminal 11, the duration of the application, the period of time that can be applied or chat of the chat room is applied Information such as the number of people who can participate can be received from the advertiser terminal 10, and the advertisement amount can be calculated based on the information.
  • the payment unit 202 may receive the advertisement amount determined in this way from the advertiser terminal 10, and may receive one of prepaid or postpaid payment as the payment time from the advertiser, and as a payment method, a point, a mobile phone payment, a credit card, All payment methods used in electronic commerce such as bank transfer can be paid in any one or more ways.
  • Chat interface providing server 20 may include a chat room generation unit 203.
  • the chat room generating unit 203 may provide the chat room setting information list to the user terminal 11 and generate a chat room to which the chat room setting information selected by the user terminal 11 is selected from the chat room setting information list.
  • the chat room generation unit 203 may randomly select any one of the chat room setting information included in the chat room setting information list, and apply the selected chat room setting information to the chat room generated by the user terminal 11.
  • the chat interface providing server 20 may include a chat service unit 204.
  • the chat service unit 204 may provide a chat interface for transmitting and receiving data, such as text and images, to the user terminal 11 participating in the chat room generated by the user terminal 11.
  • the chat interface providing server 20 includes an event unit 205.
  • the event unit 205 may determine whether a preset condition is completed for the event optical customer, and may provide the event optical customer to the chat room generated by the user terminal 11 when the preset condition is satisfied. .
  • FIG. 3 a chat interface providing method according to an embodiment of the present invention will be described with reference to FIG. 3, and FIGS. 4 to 8 will be described as specific examples of each step.
  • FIG. 3 is a flowchart illustrating a process of providing a chat interface in a chat interface providing system according to an embodiment of the present invention.
  • the method for providing a chat interface according to the embodiment shown in FIG. 3 includes the steps of time series processing in the chat interface providing server 20, the advertiser terminal 10, and the user terminal 11 shown in FIG. can do. Therefore, although omitted below, the above descriptions regarding the chat interface providing server 20 shown in FIG. 2 may be applied to a method of providing a chat interface according to the embodiment shown in FIG. 3.
  • 4 to 8 are exemplary views for explaining a method of providing a chat interface according to an embodiment of the present invention.
  • FIG. 4 is an exemplary view for explaining a method of providing a chat interface according to an embodiment of the present invention.
  • FIG. 4 is an exemplary view showing a screen of an advertiser terminal 10 provided with a chat room setting interface.
  • FIG. 5 is an exemplary view for explaining a method of providing a chat interface according to an embodiment of the present invention.
  • the screen of the advertiser terminal 10 for paying the advertisement amount is shown. It is an illustration.
  • FIG. 6 is an exemplary view for explaining a method of providing a chat interface according to an embodiment of the present invention.
  • FIG. 6 is an exemplary view showing a screen of a user terminal 11 that establishes a chat room.
  • FIG. 7 is an exemplary view for explaining a method of providing a chat interface according to an embodiment of the present invention.
  • a chat interface to which the chat room setting information set by the advertiser terminal 10 is applied is provided to the user terminal 11.
  • the chat interface for providing an event is a user. It is an exemplary diagram showing a screen displayed on the terminal 11.
  • the chat interface providing server 20 may provide a chat room setting interface for setting the chat room setting information to the advertiser terminal 10, from the advertiser terminal 10. Chat room setting information may be received (S300).
  • the provided chat room setting interface may be provided in the form of a GUI to the advertiser terminal 10, for example, may be provided in the form of a dialog, or may be provided as an input window for the user to directly input. .
  • the advertiser terminal 10 may input chat room setting information, which may include an advertisement object to be applied to the chat room, a position to be provided to the advertisement object, a time to be provided, or one or more conditions to be provided to the advertisement object through the provided chat room setting interface. Can be.
  • the advertiser of the advertiser terminal 10 may input an advertisement object to be provided to the chat room in the advertisement object input window 402. Enter the location 404 of the chat room to provide the advertisement object, the size of the advertisement object provided to the chat room 405, the time provided to the chat room 406 or the number of times provided (407) in the ad range input window 403 can do.
  • the chat interface providing server 20 may receive chat room setting information from the advertiser terminal 10 and receive a plurality of chat room setting information received from a plurality of advertiser terminals.
  • the collected chat room setting information list can be configured and managed (S301).
  • the chat interface providing server 20 may receive the advertisement amount from the advertiser terminal 10 (S302).
  • the chat interface providing server 20 may receive an exposure amount of the chat room to which the chat room setting information input from the advertiser is applied from the advertiser terminal 10.
  • the advertiser terminal 10 may set the number of chat rooms to which the chat room setting information is applied, the time at which the chat room setting information is applied, or the number of people who can participate in the chat room to which the chat room setting information is applied.
  • the advertisement amount may be determined based on the exposure amount information input by the advertiser terminal 10, and the determined advertisement amount may be paid from the advertiser terminal 10.
  • the amount of the advertisement may be determined based on any one or more of the number of chat rooms to which the chat room setting information is applied, the time duration for which the chat room setting information is applied, or the number of people who can participate in the chat room to which the chat room setting information is applied.
  • the chat interface providing server 20 may notify the advertiser terminal 10 of the advertisement amount 3,000,000 won (411) through the payment information window 410, and to pay for the payment.
  • the means may provide a card 412, a bank transfer 413, a point 414, or the like.
  • the method of subtracting the advertising amount according to the application of the chat room setting information It may be paid as, or after counting the exposure amount for a certain period, the determined advertising amount may be paid from the advertiser terminal (10).
  • the chat interface providing server 20 may generate a chat room and provide the chat room to the user terminal 11 (S303).
  • the chat interface providing server 20 may provide a chat interface for generating a chat room to the user terminal 11.
  • a user of the user terminal 11 may open a chat room by directly setting a chat room title, the number of chat participants, an advertisement object, or any of the chat room setting information lists transmitted from the chat interface providing server 20. You can open a chat room by selecting one chat room setting information.
  • the user may select one chat room setting information from the chat room setting information list provided from the chat interface providing server 20, or may receive arbitrary chat room setting information by the chat interface providing server 20.
  • the chat room setting information list 420 may be provided on the screen of the user terminal 11 for opening a chat room, and the chat room setting information, which is the chat room setting information input from each advertiser terminal 10, may be provided.
  • Congdabang (422), mom lunch box (423), Dad lunch box (424) by selecting a star room 421 can open a chat room.
  • the user when opening a chat room, the user may apply the chat room setting information, and after the user creates the chat room, the chat room setting information may be changed and applied by the user or the advertiser's selection.
  • Chat room setting information is applied to the opened chat room, and the advertisement object included in the chat room setting information may be provided in the skin of the chat room, the desktop of the chat room, some areas displayed on the desktop of the chat room, and an area where the chat contents are displayed.
  • the chat interface providing server 20 may provide a chat service to the opened chat room.
  • the user terminal 11 may display the generated chat room 430.
  • the chat room 430 may display a conversation 433 between participants.
  • the chat room information area 431 has a title of 'The room of the boss's work order received before work on a burning Friday, and' 8 people 'and '10 people who can participate' in the chat room 430.
  • Person information can be displayed, and certain areas of the chat room, 'Do you know the taste of coffee?
  • Advertisement 432, 'Come to a different room' may be displayed, and the advertisement trademark 434 may be displayed as a background of a chat room. That is, the advertisement phrase 432 and the advertisement trademark 434 may be displayed as the advertisement object set by the advertiser.
  • chat room setting information and other chat room setting information applied may be changed and applied according to a selection of a user or an advertiser participating in the opened chat room.
  • a user who participates in a chat room with chat room setting information applied can select another chat room setting information to change the skin of the chat room, the desktop, some areas displayed on the desktop, or an advertisement object displayed in the area where the chat contents are displayed.
  • the changed chat room setting information may be applied to all chat rooms to which the chat room setting information is applied.
  • the chat interface providing server 20 may selectively provide the event light customer body when specific conditions for the event light customer body included in the chat room setting information are completed (S304).
  • the chat interface providing server 20 may provide an advertisement object to one or more chat rooms to which the chat room setting information of the advertiser terminal 10 is applied according to the condition set by the advertiser terminal 10 or the selection of the advertiser.
  • the chat interface providing server 20 provides an advertisement object to a plurality of chat rooms to which the chat room setting information generated by the corresponding advertiser terminal 10 is applied at a specific time or a predetermined time interval set by the advertiser terminal 10.
  • the advertisement object may be immediately provided to the chat room according to the selection of the advertiser terminal 10.
  • the chat interface providing server 20 may check whether the event condition received from the advertiser terminal 10 is satisfied, and if the event condition is satisfied, the event optical customer may be provided to the user terminal 11. For example, the number of people participating in the chat, the content of the conversation, such as a certain word can be confirmed whether the condition is satisfied, and if the conditions are satisfied, input means (buttons, etc.) for receiving separate information from the chat room participants.
  • input means buttons, etc.
  • an event fan customer may include activities such as a game, a survey, an electronic coupon, and a product purchase, and input information for performing a game, a questionnaire, an electronic coupon, and a product purchase to the event fan customer. It may include a button for receiving, an input window, or a dialog box.
  • Event Has begun. 3 limited coupons present! Event light customer body may be provided through a pop-up (442).
  • the chat interface providing server 20 may provide a 'star coffee shop Americano free coupon' 443 as an activity dependent on the event light customer, and includes an input means 444 that is a 'get' button for receiving a free coupon. Can be provided.
  • the chat interface providing method according to the embodiment described with reference to FIG. 3 may also be implemented in the form of a recording medium including instructions executable by a computer, such as a program module executed by the computer.
  • Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media.
  • computer readable media may include both computer storage media and communication media.
  • Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data.
  • Communication media typically includes computer readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave, or other transmission mechanism, and includes any information delivery media.
  • the user terminal 10 may be a mobile terminal such as a portable mobile communication terminal. Due to the nature of the mobile terminal with a narrow display area, the size of the advertisement area or the number of publications is limited, so that the dynamic or interactive advertisement by the scenario may have the maximum advertising effect in the narrow advertisement area.
  • a chat in a mobile terminal shows a usage pattern in which a terminal is left idle, idle, or participates in multiple chats simultaneously.
  • a user may spend longer in a chat room waiting for the completion of a condition in which an advertisement object including an activity of purchasing goods at a discounted price is provided, thereby increasing the exposure time of an advertisement included in the chat room.
  • the social network service can be used to invite acquaintances to complete the number of conditions where the event occurs, so that the number of users who see the advertisement can be maximized through the chat room.

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Abstract

La présente invention concerne la fourniture d'une interface de forum de dialogue en ligne. Le procédé de fourniture d'une interface de forum de dialogue en ligne, selon la présente invention, comprend les étapes suivantes : fournir, à un terminal de publicitaire, une interface de définition de forum de dialogue en ligne pour définir des informations de définition de forum de dialogue en ligne qui comprennent des informations sur un ou plusieurs objets de publicité afin de constituer une interface de dialogue en ligne d'un forum de dialogue en ligne ; recevoir du terminal du publicitaire des premières informations de définition de forum de dialogue en ligne ; générer au moins un forum de dialogue en ligne afin d'appliquer les premières informations de définition de forum de dialogue en ligne ; et fournir l'interface de dialogue en ligne auquel sont appliquées les premières informations de définition de forum de dialogue en ligne à un terminal d'utilisateur participant au forum de dialogue en ligne.
PCT/KR2013/007599 2012-09-28 2013-08-23 Procédé et système de fourniture d'une interface de dialogue en ligne WO2014051261A1 (fr)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
KR10-2012-0109487 2012-09-28
KR20120109487 2012-09-28
KR10-2012-0139351 2012-12-04
KR1020120139351A KR20140042615A (ko) 2012-09-28 2012-12-04 채팅인터페이스 제공 방법 및 시스템

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WO2014051261A1 true WO2014051261A1 (fr) 2014-04-03

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CN114095481A (zh) * 2021-11-23 2022-02-25 百果园技术(新加坡)有限公司 聊天房间的投放方法、装置、设备及存储介质

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CN111084991A (zh) * 2019-12-11 2020-05-01 米哈游科技（上海）有限公司 一种基于游戏的聊天方法、装置、终端及存储介质
CN111084991B (zh) * 2019-12-11 2023-05-12 米哈游科技（上海）有限公司 一种基于游戏的聊天方法、装置、终端及存储介质
CN114095481A (zh) * 2021-11-23 2022-02-25 百果园技术(新加坡)有限公司 聊天房间的投放方法、装置、设备及存储介质
CN114095481B (zh) * 2021-11-23 2024-03-12 百果园技术(新加坡)有限公司 聊天房间的投放方法、装置、设备及存储介质

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