WO2017065404A1 - Système de marketing publicitaire au moyen d'un service de réseautage social - Google Patents

Système de marketing publicitaire au moyen d'un service de réseautage social Download PDF

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Publication number
WO2017065404A1
WO2017065404A1 PCT/KR2016/009323 KR2016009323W WO2017065404A1 WO 2017065404 A1 WO2017065404 A1 WO 2017065404A1 KR 2016009323 W KR2016009323 W KR 2016009323W WO 2017065404 A1 WO2017065404 A1 WO 2017065404A1
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Prior art keywords
information
advertisement
user
donation
terminal
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PCT/KR2016/009323
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English (en)
Korean (ko)
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최영림
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최영림
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Publication of WO2017065404A1 publication Critical patent/WO2017065404A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F17/00—Digital computing or data processing equipment or methods, specially adapted for specific functions
    • G06F17/10—Complex mathematical operations
    • G06F17/18—Complex mathematical operations for evaluating statistical data, e.g. average values, frequency distributions, probability functions, regression analysis
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0279—Fundraising management
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/60—Subscription-based services using application servers or record carriers, e.g. SIM application toolkits

Definitions

  • One embodiment of the present invention relates to an advertising marketing system using a social network.
  • the method of providing information and content through wired and wireless information communication networks and the service form of advertisements are also variously changed.
  • the advertising methods provided by online companies are similar to those of advertisers, and advertisers cannot execute targeted advertisements to maximize their advertising effect or difficult to manage effectively according to the execution of advertisements. You can do it.
  • the advertising method also had a disadvantage that can not specify the amount of advertising, age, gender, region, time, amount.
  • One embodiment of the present invention ensures the customer's entire viewing of the advertisement, and delivers the advertisement to the acquaintances on the customer's own network through the social network or text, and the connected acquaintances donated after viewing all the corresponding advertisement
  • the profit of the customer is determined, thereby providing an advertisement marketing system using a social network that can maximize the spread of donation culture and advertisement effect.
  • Advertising marketing system using a social network is a communication network; A plurality of user terminals including a first user A1 terminal connected to the communication network and a second user B1 to BN terminal selected by the first user A1 terminal; An advertiser terminal connected to the communication network; And connected to the communication network, receiving respective propensity information from the first user A1 terminal and the second user B1 to BN terminals, and requesting an advertisement of a product for which an advertisement amount and advertisement viewing information are set from the advertiser terminal.
  • Receiving information selecting a first user A1 terminal matching the product based on the propensity information and the advertisement request information, and providing the advertisement information to the selected first user A1 terminal; After the complete viewing of the advertisement information by the first user A1 terminal and the input of the first donation information are completed, the advertisement information is transmitted from the first user A1 terminal to the second user B1 to BN terminal.
  • the allocation amount information, the first donation information, and the second donation information preset for the full viewing of the advertisement information are completed.
  • An advertisement marketing server to determine the proceeds of the first user A1 terminal by using the first user A1 terminal to view advertisement information transmitted from the advertisement marketing server and to be output during viewing.
  • the advertisement information that is fully viewed is transmitted to the second user B1 to BN terminal connected to the first user terminal A1 through the network, and the second user B1 to BN terminal is received from the first user A1 terminal.
  • Inputs the delivery information and the donation information into the delivery item and the donation item, and the proceeds of the first user A1 terminal are fully viewed through the second user B1 to BN terminal, the delivery information input and the donation information input are performed.
  • the profit (X) of the first user (A1) terminal is calculated by Equation 1
  • the donation by the first user (A1) terminal and the second user (B1 ⁇ BN) terminal (Y) may be calculated by Equation 2
  • the profit Z of the second user B1 among the second users B1 to BN may be calculated by Equation 3.
  • M is an allocation amount preset to the user for the complete viewing of the advertisement information
  • a1 is the donation rate selected by the first user A1
  • N is the number of people that the first user has delivered the advertisement information
  • bi is the second.
  • ci is the donation rate selected by the i-th person among people C1-CV that B1 delivers the advertisement information
  • V is the number of people B1 delivered the advertisement information.
  • the propensity information may include at least one of age information, occupation information, residence information, and preference field information of a user who uses the first user terminal or the second user terminal.
  • the first user terminal and the second user terminal, the advertisement delivery app is installed, by accessing the advertisement marketing server through the communication network by the execution of the advertisement delivery app can perform the viewing or delivery of the advertisement information. have.
  • the advertisement viewing information includes target marketing information
  • the advertisement marketing server may deliver the advertisement information to a first user terminal or a second user terminal having propensity information matching the target marketing information.
  • the advertisement delivery app includes a viewing confirmation item set at a predetermined time interval, and provides an information input window for viewing confirmation items set at a predetermined time interval to a first user terminal or a second user terminal viewing the advertisement information.
  • the advertisement marketing server may determine the complete viewing of the advertisement information based on the viewing information input from the first user terminal or the second user terminal with respect to the information input window.
  • the advertisement delivery app includes a delivery item and a donation item that are activated when the complete viewing process of the advertisement information is completed, and the first user terminal or the second user terminal transmits the delivery information and the donation item for the delivery item and the donation item.
  • the advertisement information may be delivered or a portion of the allocation allocated for the complete viewing of the advertisement information may be donated.
  • the donation information may include the first donation information and the second donation information, and the first donation information and the second donation information may include donation rate information and donation target group information for the allocation amount.
  • the advertisement marketing system using a social network uses a network such as the Internet or a social network to sequentially view advertisements and to fully compensate for the advertisement and intention of donation. Can be distributed as
  • an embodiment of the present invention presupposes the viewing of all advertisements, it is possible to induce serious viewers of all advertisements.
  • one embodiment of the present invention can maximize the marketing effect of the advertisement target item because it is possible to target marketing to a specific customer by analyzing the member information of the customers according to the characteristics of the advertiser and the characteristics of the advertisement.
  • an embodiment of the present invention allows the customer to select a plurality of acquaintances in his or her personal network after all the advertisements have been viewed, and the selected acquaintances determine the revenue through the full viewing and donation intention of the advertisement.
  • the customer In order to realize the social value of donation and profits to be distributed, it is possible to induce acquaintances' acquaintances to the advertisements they have delivered, thereby allowing voluntary and active incentives to manage.
  • the customer since the customer registers his / her acquaintances in advance through a delivery app, and at the same time, delivers them to a large number of acquaintances, the customer can be compensated for a relatively large amount. As a result, the advertisement ripple effect can be enhanced in a short time.
  • the embodiment of the present invention can determine the donation tendency of customers based on the amount of advertising presented by the advertiser when the advertisement is requested by the advertiser, as well as determine the total number of viewers of the paid, so the advertising effect and advertisement Cost can be quantified
  • one embodiment of the present invention can avoid the risk of under-advertising effect because the advertiser can be refunded by the difference when the total number of viewers is less than the predetermined total number of viewers.
  • an embodiment of the present invention increases the donation rate, the profit of the customer who delivers the advertisement increases and the donation increases. Therefore, when the human network is composed of altruistic members, it may provide a virtuous cycle to spread the donation culture. Can be.
  • a predetermined profit sharer is assigned, so that the customers are automatically donated in the name of the customer by allocating the donation to the predetermined social group in a ratio determined by the customer. Share social values about donation culture.
  • an embodiment of the present invention is the profit (X) of the first user (A1) terminal participating in the advertising marketing system using the social network, the first user (A1) terminal and the second user (B1 ⁇ BN)
  • the donation Y by the terminal and the profit Z of the second user B1 among the second users B1 to BN may be described by Equations 1 to 3 below.
  • M is an allocation amount preset to the user for the complete viewing of the advertisement information
  • a1 is the donation rate selected by the first user A1
  • N is the number of people that the first user has delivered the advertisement information
  • bi is the second.
  • ci is the donation rate selected by the i-th person among people C1-CV that B1 delivers the advertisement information
  • V is the number of people B1 delivered the advertisement information.
  • FIG. 1 is a diagram schematically illustrating an advertisement marketing system using a social network according to an embodiment of the present invention.
  • FIG. 2 is a diagram illustrating a step-by-step process of the advertising marketing system using the social network of FIG.
  • FIG. 3 is a block diagram schematically illustrating the marketing server of FIG. 1.
  • 4A to 4B are diagrams illustrating an advertisement delivery process through the member management module and the forwarder selection module of FIG. 3.
  • FIG. 5 is a diagram illustrating an operation of the full viewing judgment module of FIG. 3.
  • FIG. 6 is a diagram illustrating an operation of a base information input module of FIG. 3.
  • FIG. 7 is a diagram illustrating a donation state of a user through an advertisement marketing system using the social network of FIG. 1.
  • FIG. 8 is a diagram illustrating an example of advertisement marketing through an advertisement marketing system using the social network of FIG. 1.
  • any part of the specification is to “include” any component, this means that it may further include other components, except to exclude other components unless otherwise stated.
  • the terms “... unit”, “module”, etc. described in the specification mean a unit for processing at least one function or operation, which may be implemented in hardware or software or a combination of hardware and software. .
  • FIG. 1 is a view schematically showing an advertising marketing system using a social network according to an embodiment of the present invention
  • Figure 2 is a diagram showing a step-by-step process of the advertising marketing system using a social network of Figure 1
  • Figure 3 4 is a block diagram schematically illustrating a marketing server
  • FIGS. 4A to 4B are views illustrating an advertisement delivery process through the member management module and the forwarder selection module of FIG. 3
  • FIG. 5 is a view illustrating the operation of the full viewing judgment module of FIG. 3.
  • 6 is a diagram illustrating an operation of the donation information input module of FIG. 3
  • FIG. 7 is a diagram illustrating a donation state of a user through an advertisement marketing system using the social network of FIG. 1
  • FIG. 8 is FIG. 1.
  • an advertisement marketing system using a social network is a donation-based advertisement marketing system using a social network, and includes a user terminal 10 and an advertiser connected through a communication network 1, respectively.
  • the terminal 20 and the advertisement marketing server 30 are included.
  • the user terminal 10, the advertiser terminal 20, and the advertisement marketing server 30 are connected to each other through a wired or wireless computer communication network 1, for example, the Internet. Perform data communication.
  • the user terminal 10 is a terminal device of a user who wants to receive an advertisement marketing service using the social network by accessing the advertisement marketing server 30 through a wired or wireless communication network 1.
  • electronic devices such as a personal computer, a portable computer, a tablet computer, and a smartphone that can be executed.
  • the user terminal 10 may access the advertisement marketing server 20, input user information and propensity information, and register or authenticate as a member for receiving the advertisement marketing service using the social network.
  • the user information may include personal information such as name, gender, address, ID, password, and the like.
  • the propensity information may include at least one of age information, occupation information, residence information, and preference field information of the user using the first user terminal 11 or the second user terminal 12.
  • the user terminal 10 is connected to the network by the first user terminal 11, the first user terminal 11 corresponding to the first forwarder receives the product advertisement requested by the advertiser from the advertising marketing server 30, the first user terminal 11 And a second user terminal 12 corresponding to a second forwarder selected by the first user terminal 11 and receiving a product advertisement.
  • Each of the first user terminal 11 and the second user terminal 12 has an advertisement delivery app installed thereon, and accesses the advertisement marketing server 30 through the communication network 1 by executing an advertisement delivery app.
  • the advertisement information transmitted from the marketing server 30 (or the first user terminal 11) may be viewed or delivered.
  • the advertisement delivery app may be downloaded and installed from the advertisement marketing server 30 or the online market.
  • the first user terminal 11 watches the advertisement information transmitted from the advertisement marketing server 30, inputs the viewing information into the viewing confirmation item output during viewing, and the advertisement is caused by the input viewing information.
  • the delivery information and the donation information may be input in the delivery item and the donation item that are output. Accordingly, the first user terminal 11 transmits the advertisement information fully viewed by the user to the second user terminal 12 connected to the network with the first user terminal 11 based on the input delivery information.
  • the second user terminal 12 watches the advertisement information transmitted from the first user terminal 11, inputs the viewing information to the viewing confirmation item output during viewing, and the advertisement information
  • the delivery information and the donation information may be input in the delivery item and the donation item that are output.
  • the profit of the user of the first user terminal 11 is determined.
  • the advertiser terminal 20 is an advertiser's terminal device that accesses an advertisement marketing server 30 and requests an advertisement for its own product.
  • the advertiser terminal 20 inputs advertisement information of a product to be advertised and an advertisement cost for the corresponding advertisement information. do.
  • the advertiser terminal 20 may input the desired complete viewer information when the advertisement cost is input. Accordingly, the advertiser can be refunded the difference if the total viewers are less than the total viewers input in advance.
  • the advertisement marketing server 30 is a server apparatus of a business entity or a management entity that provides the advertisement marketing service using the social network to the advertiser terminal 20 or the user terminal 10, and includes a first user terminal 11 and a first agent. 2 receiving the propensity information from the user terminal 12, receiving the advertisement request information of the product set the advertising amount and the advertisement viewing information from the advertiser terminal 20, matching the product based on the propensity information and the advertisement request information Select the first user terminal 11 to be provided, provide advertisement information to the selected first user terminal 11, fully view the advertisement information by the first user terminal 11 and input the first donation information; After the completion, when the complete viewing of the advertisement information by the second user terminal 12 and the input of the second donation information with respect to the advertisement information transmitted from the first user terminal 11 to the second user terminal 12 is completed. , The proceeds of the first user terminal 11 are determined using the allocation amount information, the first donation information, and the second donation information preset for the complete viewing of the advertisement information.
  • the profit X of the first user terminal 11 may be calculated by Equation 1.
  • M is an allocation amount preset to the user for the complete viewing of the advertisement information
  • a1 is the donation rate selected by the first user A1
  • N is the number of people that the first user has delivered the advertisement information
  • bi is the second.
  • ci is the donation rate selected by the i-th person among people C1-CV that B1 delivers the advertisement information
  • V is the number of people B1 delivered the advertisement information.
  • the donation (Y) by the first user terminal 11 and the second user terminal 12 may be calculated by the equation (2).
  • the donation Y in Equation 2 is applied when the first user A1 delivers the advertisement information to the second users B1 to BN, and the second user B1 to BN delivers the information.
  • the donation by C1 ⁇ CV adds the value which multiplied M by the sum of the donation rates of C1 ⁇ CV to Formula (2).
  • the profit Z of the second user B1 among the second users B1 to BN may be calculated by Equation 3 below.
  • the advertisement viewing information includes target marketing information. Accordingly, the advertisement marketing server 30 may deliver the advertisement information to the first user terminal 11 or the second user terminal 12 having the propensity information matching the target marketing information.
  • the advertisement marketing server 30 may provide the first user terminal 11 or the second user terminal 12 with an advertisement delivery app connected to receive the advertisement marketing service using the social network.
  • the advertisement delivery app includes a viewing confirmation item set at a predetermined time interval.
  • the advertisement delivery app may provide an information input window for a viewing confirmation item set at a predetermined time interval to the first user terminal 11 or the second user terminal 12 viewing the advertisement information.
  • the advertisement marketing server 30 may determine the complete viewing of the advertisement information based on the viewing information input from the first user terminal 11 or the second user terminal 12 with respect to the information input window.
  • the advertisement delivery app includes a delivery item and a donation item that are activated when the complete viewing process of the advertisement information is completed. Accordingly, the first user terminal 11 or the second user terminal 12 transmits the advertisement information through the input of the delivery information and the donation information for the delivery item and the donation item, or is allocated for full viewing of the advertisement information. You can donate some of your allocation.
  • the donation information may include first donation information, which is donation rate information on the allocation amount, and second donation information, which is information on a donation target group.
  • the advertisement delivery app allows the advertisement information to be delivered only to the target user terminal 10 according to the targeting information included in the advertisement viewing information, and the advertisement information may be delivered to the user terminal 10 that is not the target of targeting. It may be provided with a filtering function that is not activated.
  • the advertisement marketing server 30 may include a communication module 310, a member management module 315, a forwarder selection module 320, and a forwarder notification module 330. , Complete viewing determination module 340, donation information input module 350, proceeds determination module 360, advertisement cost settlement module 370, storage module 380 and control module 390.
  • the communication module 310 is connected to the communication network 1 and is a device for transmitting and receiving data with the first user terminal 11, the second user terminal 12, and the advertiser terminal 20.
  • the app may receive user information, advertiser information, disposition information, advertisement request information, viewing information, delivery information, and donation information, or may transmit advertisement information, advertisement amount information, quota information, and control command signals.
  • the member management module 315 registers or authenticates as a member based on user information input from the first user terminal 11 and the second user terminal 12, and provides an advertisement marketing service using the social network. Receives and registers user information of the first user terminal 11 and the second user terminal 12 to be received, and the registered user information and the authentication input from the first user terminal 11 and the second user terminal 12. Compare the information to allow access to the web browser or app. Referring to FIG. 4A, the member management module 315 may provide the minimum information (name, date of birth, mail address, etc.) to enhance the effect of subscription and advertisement viewing from the first user terminal 11 and the second user terminal 12. Password registration, etc.) can be entered to register.
  • the forwarder selection module 320 is a device for selecting a user terminal capable of viewing or delivering advertisement information based on propensity information input from the first user terminal 11 and the second user terminal 12.
  • the propensity information may include at least one of age information, occupation information, residence information, and preference field information of the user who uses the first user terminal 11 or the second user terminal 12. Accordingly, the forwarder selection module 320 may select a user suitable for the advertisement product based on the propensity information of the user broken down by age, occupation, residence, and preferred field.
  • the forwarder selection module 320 may request viewing by providing advertisement information only to a user terminal corresponding to an adult age.
  • the forwarder selection module 320 uploads a list of acquaintances of the first user terminal 11 or the second user terminal 12 by executing the delivery app, and among them, advertisement information may be delivered. After checking and acquaintance with the acquaintances, the corresponding product advertisement information may be delivered.
  • the forwarder notification module 330 is a device for notifying the first user terminal 11 or the second user terminal 12 of information about the user terminal selected by the forwarder selection module 320, and the advertisement product SNS or text.
  • the user may request viewing by providing advertisement information to a corresponding user terminal through a service.
  • the complete viewing determination module 340 is a device that determines the complete viewing of the advertisement information based on the viewing information input from the first user terminal 11 or the second user terminal 12.
  • the complete viewing determination module 340 may include the first user terminal 11 or the viewing confirmation item presented while the first user terminal 11 or the second user terminal 12 is watching the advertisement information.
  • Complete viewing of the advertisement information may be determined based on viewing information sequentially input from the second user terminal 12.
  • the full viewing determining module 340 may have an interval of approximately 15-20 seconds when a video advertisement is demonstrated by the first user terminal 11 or the second user terminal 12.
  • the numbers and symbols appear on the screen in a position and size that does not interfere with the viewing of advertisement contents, they are set to disappear when clicked.
  • the video is set to stop without moving to the next section.
  • the user directly enters a number or symbol appearing at the end of the advertisement video in the viewing confirmation item, and when the input is completed, the donation item is activated.
  • the donation information input module 350 is the first user terminal 11 or the second user terminal 12 when the complete viewing process of the advertisement information is completed by the first user terminal 11 or the second user terminal 12.
  • the donation information is inputted by).
  • the donation information input module 350 may be the first user terminal 11 or the second when the complete viewing process of the advertisement information is completed by the first user terminal 11 or the second user terminal 12.
  • the user inputs the delivery information to the first user terminal 11 or the second user terminal 12 for the delivery item and the donation item that are activated in the user terminal 12, and the donation intention, the donation, and the donation group select the delivery item.
  • the second user terminal 12 may be selected to deliver advertisement information to acquaintances in its own human network.
  • the donation information input module 350 directly enters a number or symbol appearing at the end of an advertisement video when an advertisement viewer (that is, a user of the first user terminal 11).
  • Donation items for donation rate and donation organizations are displayed, and the advertisement viewer selects according to the given donation rate and the propensity of donation among the groups to be donated, and then press OK.
  • ad viewers are provisionally determined for their proceeds based on their chosen donation rate and contributions to social organizations. For example, if 100 won per view is allocated, and 30% is selected for the donation rate, the profit of the advertising viewer is 70 won, and the amount to be donated to the social group is 30 won.
  • the advertisement viewer selects the donation rate and the social group to be donated, and presses OK, the advertisement viewer uses the human network to move to the advertisement delivery step to the acquaintances (that is, the user of the second user terminal 12).
  • the proceeds determination module 360 is a complete view of the advertisement information by the second user terminal 12 and input of the donation information with respect to the advertisement information delivered from the first user terminal 11 to the second user terminal 12 When it is completed, it is a device for determining the proceeds of the first user terminal 11 by using the allocation amount information and donation information preset for the complete viewing of the advertising information. For example, as shown in FIG. 7, the proceeds determination module 360 may determine the proceeds of the advertisement viewer (ie, Hong Gil-dong) by using the allocation information and the donation information preset for the complete viewing of the advertisement information. have.
  • the advertisement cost settlement module 370 is an apparatus for calculating an advertisement cost for a corresponding product based on the revenue information, the advertisement amount, and the information on the number of user terminals that have been fully watched by the revenue determination module 360.
  • the storage module 380 includes data transmitted / received between the first user terminal 11, the second user terminal 12, and the advertiser terminal, revenue information, an advertisement amount, information on the number of user terminals that have been fully viewed, and advertisement cost information.
  • the memory module may include a RAM, a ROM, an electrically erasable and programmable read only memory (EEPROM), a synchronous dynamic random access memory (SDRAM), or an HDD.
  • EEPROM electrically erasable and programmable read only memory
  • SDRAM synchronous dynamic random access memory
  • HDD synchronous dynamic random access memory
  • the control module 390 receives the propensity information from each of the first user terminal 11 and the second user terminal 12 through a preset driving program, and sets the advertisement price and advertisement viewing information from the advertiser terminal. Receives the advertisement request information of the user, selects the first user terminal 11 matching the product based on the propensity information and the advertisement request information, and provides the advertisement information to the selected first user terminal 11; 1 After the complete viewing of the advertisement information by the user terminal 11 and the input of the first donation information are completed, the second user terminal with respect to the advertisement information transferred from the first user terminal 11 to the second user terminal 12.
  • the first use is made using the allocation amount information, the first donation information, and the second donation information preset for the complete viewing of the advertisement information.
  • the terminal 11 it is possible to control the operation of each constitutional element constituting the advertising marketing server 30.
  • the first user terminal 11 is defined as a primary forwarder
  • the second user terminal 12 is defined as a secondary forwarder
  • the advertisement information is defined as a video advertisement product.
  • advertiser A bears a predetermined amount of money as an advertisement amount.
  • the value obtained by subtracting a predetermined ratio from the amount of advertisements presented by the advertiser A to the revenue of the company is requested as the amount of advertisement video goods per user's full viewing. For example, if the advertiser A presents 10 million won as an advertisement amount, if the profit rate attributable to the company is 20%, the company's profit is 2 million won, and the total amount to be attributed to the customers themselves and the social group to be donated is 800 It is full.
  • the customer is set to 100 won per viewer (viewing cost per advertiser side), the total number of views requested by the advertiser is 80,000 times (8,000,000 won / 100 won * (1 + average donation propensity)).
  • the company (B) analyzes and selects the best forwarder from the customer DB (i.e. user information) divided by sector, age, preference, etc. to request advertisement products through SNS, or to receive advertising viewing profits. Volunteers can participate voluntarily in the case of customers who want to share with their customers, those who want to spread to their community acquaintances, and organizations to contribute.
  • the primary forwarder enters the suggested symbol or number into the delivery item, and when the donation item is activated, the customer selects a donation rate for the percentage of contributions that will be attributed to him, and selects a donation target group presented in advance. Or, log in to the company's site and select a variety of donations. Then, the delivery item field is activated and delivers the advertisement product to a number of acquaintances in their personal network to be delivered after registration through the delivery app.
  • Secondary forwarders (D1, D2, D3, .., etc.) who are acquaintances of the primary forwarder C enter the symbol or number shown in the video after the full viewing, and when the donation item is activated, the secondary forwarder will By selecting the percentage of contributions to be distributed to the company, selecting a donation target group presented in advance, or logging in to the company site and selecting various presented organizations, the profit of the first forwarder C is confirmed.
  • the confirmed revenue is 100 won for customer allocation (separate from the down payment for all city halls), delivered to 100 acquaintances, 80 of whom are fully watched, and enters the symbol or number presented in the advertisement in the delivery.
  • M a social group
  • 80 out of 100 second forwarders received full viewing and donation information
  • the amount is refunded to the advertiser.
  • the use history of the donation target group is disclosed on the website of the advertisement marketing server 30, and the year-end settlement data is sent to the customers.
  • the advertisement marketing system using the social network is a prerequisite for the full distribution of the advertisement and donation information of the customer and the profit distribution and advertisement information delivery.
  • the primary communicator or the secondary communicator may select an amount to be donated to a social group, a social group to be donated, and the like among the amounts that can be distributed to them.
  • the first or second forwarders are donated in their own name, they can receive the year-end settlement data at the end of the year and can also check whether the donors have been donated.
  • this social network advertising marketing system does not view the advertisement as dry, but instead, it checks the symbol or number presented according to the advertisement time and inputs the confirmed symbol or number to induce full viewing. can do.
  • the advertising marketing system using this social network analyzes information such as the age, occupation, and propensity of members according to the needs of the advertiser and the characteristics of the advertisement, and can set the delivery app by restricting the members that can be delivered, so that the advertisement is delivered only to specific customers. So that the marketing effect can be maximized.
  • the advertisement marketing system using the social network is programmed to distinguish the customer group when the advertisement product is initially delivered based on the user information or propensity information for viewing and delivering the advertisement information. For example, 19-year-old movie members who are under 19 years of age who cannot watch are not allowed to watch and deliver ads from the beginning, and diaper ads are mainly consumed by housewives. And delivery can be restricted.
  • the advertising marketing system using this social network requires that the primary forwarder selects and recommends a number of secondary forwarders in his or her personal network after full viewing, and that they must fully watch, enter the symbols or numbers presented in the advertisement, and express donation information. Since this is confirmed, it is possible to induce customers to actively manage the next level of customers watching advertisements for the realization of social value of donation and profit to be distributed.
  • Advertisement marketing system using this social network can determine the advertising effect and cost in advance in that the advertiser can determine the total number of paid viewers based on the amount of money presented by the advertiser.
  • the advertising marketing system using the social network can be refunded by the corresponding amount if the predetermined number of viewers is less than the predetermined total number of viewers to avoid the risk of under-advertising effect.
  • the advertising marketing system using this social network can acquire the image of social enterprise through the point of donation, thereby emphasizing the image of corporate profit and establishment of donation culture.
  • the first user A1 In order for the first user A1 to increase his or her expected profit, the first user A1 needs to deliver it to acquaintances with high donation tendencies among the second user. That is, the first user A1 may increase his or her expected profit if he / she selects acquaintances with high donation tendency under the condition of selecting a limited forwarder.
  • the delivery of the advertisement product to the users with high donation tendency can increase their expected profits, it will be delivered to the users with the highest donation tendency, which has the effect of recruiting high donor tendencies.

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Abstract

Un mode de réalisation de la présente invention concerne un système de marketing publicitaire au moyen d'un service de réseautage social. L'objectif technique de la présente invention est de promouvoir une culture du don et de maximiser un effet publicitaire en s'assurant qu'un client regarde une publicité en entier, en transférant l'annonce publicitaire correspondante à des connaissances sur un réseau du client même par l'intermédiaire d'un service de réseautage social ou de messages textuels, etc, et en déterminant des profits du client lorsqu'une connaissance connectée exprime une intention de faire un don après avoir regardé la publicité correspondante en entier.
PCT/KR2016/009323 2015-10-15 2016-08-23 Système de marketing publicitaire au moyen d'un service de réseautage social WO2017065404A1 (fr)

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KR10-2015-0144154 2015-10-15
KR1020160062220A KR101648576B1 (ko) 2015-10-15 2016-05-20 소셜 네트워크를 이용한 광고 마케팅 시스템
KR10-2016-0062220 2016-05-20

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KR101786536B1 (ko) * 2017-01-20 2017-11-15 이진혁 소셜 네트워크 서비스를 이용한 콘텐츠 기부 및 기부 콘텐츠 구매 방법
KR102205245B1 (ko) * 2020-01-20 2021-01-21 류충희 광고 기여이익을 배분할 수 있는 릴레이 광고 시스템 및 방법
KR102692781B1 (ko) 2023-08-26 2024-08-06 이상학 인공지능 기반의 마케팅 서비스 시스템

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KR101436390B1 (ko) 2013-03-22 2014-09-02 류재언 Ｓｎｓ를 이용한 클릭 광고 제공 시스템의 광고 수익 분배 방법

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KR20070099197A (ko) * 2006-04-03 2007-10-09 손형락 사용자 정의 맞춤형 광고 시스템 및 방법
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