WO2022250437A1 - Procédé, système et support d'enregistrement lisible par ordinateur non transitoire permettant de fournir une plateforme de commerce à base de contenu - Google Patents

Procédé, système et support d'enregistrement lisible par ordinateur non transitoire permettant de fournir une plateforme de commerce à base de contenu Download PDF

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Publication number
WO2022250437A1
WO2022250437A1 PCT/KR2022/007392 KR2022007392W WO2022250437A1 WO 2022250437 A1 WO2022250437 A1 WO 2022250437A1 KR 2022007392 W KR2022007392 W KR 2022007392W WO 2022250437 A1 WO2022250437 A1 WO 2022250437A1
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WIPO (PCT)
Prior art keywords
content
user
compensation
reward
benefit
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PCT/KR2022/007392
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English (en)
Korean (ko)
Inventor
오길녕
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(주)에스에이치글로벌커머스
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Publication of WO2022250437A1 publication Critical patent/WO2022250437A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services

Definitions

  • the present invention relates to a method, system, and non-transitory computer-readable recording medium for providing a content-based commerce platform.
  • the commerce platform has been developed while providing customers with a new transaction experience based on the development of information and communication technology. Recently, an attempt has been made to graft an influencer who exerts influence on people on the web to a commerce platform.
  • influencer is a person who influences people by producing original content on various social media platforms such as YouTube, TikTok, Facebook, and Instagram. Influencers exert a great influence on consumers' purchase decisions for products and services due to the intimacy and trust that individual influencers give, and marketing that utilizes the influence of such influencers is called influencer marketing.
  • Influencer marketing is taking its place as an effective marketing tool for companies, and various technologies are being developed to incorporate influencer marketing into commerce platforms. As an example of the related art, a technique for automatically matching advertisers and influencers on a commerce platform has been proposed.
  • the object of the present invention is to solve all the problems of the prior art described above.
  • Another object of the present invention is to provide a service that allows advertisers to secure various contents related to goods or services by publicly soliciting contents from users regarding goods or services registered on the platform.
  • the present invention provides a service that gives the general public an opportunity to actively participate in a commerce platform by giving rewards and benefits to users who provide excellent content about goods or services registered on the platform. for a different purpose.
  • obtaining at least one content provided from a user about a product or service registered on the platform and evaluating the at least one content Determines a first benefit to be provided to the user who provided the at least one content with reference to the result, and the user who provided the at least one content with reference to information about participation of other users related to the at least one content; and determining a second benefit to be provided to the other user.
  • a content management unit for obtaining at least one content provided from a user in relation to a product or service registered on the platform, and information about the at least one content.
  • the user who provided the at least one content by referring to the evaluation result to determine a first benefit to be provided to the user who provided the at least one content, and referring to information about participation of other users associated with the at least one content.
  • a system including a compensation determination unit for determining the second benefit to be provided to the other user is provided.
  • the present invention it is possible to provide a service that allows advertisers to secure various contents related to goods or services by publicly collecting contents from users regarding goods or services registered on the platform.
  • FIG. 1 is a diagram showing a schematic configuration of an entire system for providing a content-based commerce platform according to an embodiment of the present invention.
  • FIG. 2 is a diagram showing in detail the internal configuration of a content-based commerce platform providing system according to an embodiment of the present invention.
  • FIG. 3 is a diagram showing a relationship between cash, a first reward, and a second reward according to an embodiment of the present invention.
  • control unit 240 control unit
  • FIG. 1 is a diagram showing a schematic configuration of an entire system for providing a content-based commerce platform according to an embodiment of the present invention.
  • the entire system may include a communication network 100 , a content-based commerce platform providing system 200 and a device 300 .
  • the communication network 100 may be configured regardless of communication aspects such as wired communication or wireless communication, and may include a local area network (LAN) and a metropolitan area network (MAN). ), a wide area network (WAN), and the like.
  • LAN local area network
  • MAN metropolitan area network
  • WAN wide area network
  • the communication network 100 referred to in this specification may be the well-known Internet or the World Wide Web (WWW).
  • WWW World Wide Web
  • the communication network 100 may include, at least in part, a known wired/wireless data communication network, a known telephone network, or a known wire/wireless television communication network without being limited thereto.
  • the system 200 for providing a content-based commerce platform obtains at least one content provided from a user in relation to a product or service registered on the platform, and applies the at least one content to the above content.
  • a first benefit to be provided to the user who provided the at least one content is determined with reference to an evaluation result for the at least one content, and the at least one content is determined by referring to information about participation of other users related to the at least one content. It may perform a function of determining the second benefit to be provided to the user who provided the above or other users above.
  • the device 300 is a digital device having a function to communicate after accessing the content-based commerce platform providing system 200, such as a smartphone, tablet, smart watch, smart
  • the device 300 according to the present invention can be any digital device equipped with a memory unit and equipped with a microprocessor and equipped with an arithmetic capability, such as a band, smart glasses, desktop computer, notebook computer, workstation, PDA, web pad, mobile phone, etc. can be adopted as
  • the device 300 may include an application (not shown) that supports the user to receive the service according to the present invention from the content-based commerce platform providing system 200 .
  • an application may be downloaded from the content-based commerce platform providing system 200 or an external application distribution server (not shown).
  • the characteristics of these applications may be generally similar to those of the content management unit 210, compensation determination unit 220, communication unit 230, and control unit 240 of the content-based commerce platform providing system 200, which will be described later.
  • at least a part of the application may be replaced with a hardware device or a firmware device capable of performing substantially the same or equivalent functions as necessary.
  • FIG. 2 is a diagram showing in detail the internal configuration of a content-based commerce platform providing system 200 according to an embodiment of the present invention.
  • the content-based commerce platform providing system 200 includes a content management unit 210, a compensation determination unit 220, a communication unit 230, and a control unit 240.
  • the content management unit 210, the reward determination unit 220, the communication unit 230, and the control unit 240 of the content-based commerce platform providing system 200 are at least a part of an external system. It may be a program module that communicates with (not shown). These program modules may be included in the content-based commerce platform providing system 200 in the form of an operating system, application program module, or other program module, and may be physically stored in various well-known storage devices.
  • these program modules may be stored in a remote storage device capable of communicating with the content-based commerce platform providing system 200 .
  • these program modules include routines, subroutines, programs, objects, components, data structures, etc. that perform specific tasks or execute specific abstract data types according to the present invention, but are not limited thereto.
  • the content-based commerce platform providing system 200 has been described as above, this description is exemplary, and at least some of the components or functions of the content-based commerce platform providing system 200 may be used in the device 300 as needed. Alternatively, it is obvious to those skilled in the art that it may be implemented in a server (not shown) or included in an external system (not shown).
  • the content management unit 210 may perform a function of obtaining at least one content provided from a user with respect to a product or service registered on a platform.
  • an advertiser collects information (eg, product name, product function, etc.) on a product or service to be advertised and contents related to the product or service above. Notifications can be registered on the platform.
  • the recruitment period of the content related to the above product or service e.g., the type of content, the exposure of the advertisement target within the content) degree, etc.
  • a criterion for evaluating at least one content provided from a user in response to a notice e.g., the type of content, the exposure of the advertisement target within the content degree, etc.
  • a criterion for evaluating at least one content provided from a user in response to a notice e.g., the type of content, the exposure of the advertisement target within the content degree, etc.
  • a criterion for evaluating at least one content provided from a user in response to a notice e.g., the type of content, the exposure of the advertisement target within the content degree, etc.
  • the user provides content corresponding to at least one piece of information (eg, content collection period, content criteria, etc.) included in the above notification to the content management unit 210 (or, upload).
  • the content management unit 210 may acquire and store at least one content provided by the above user.
  • the advertiser does not register a notice to the platform to collect contents related to the product or service to be advertised, and only provides information about the above product or service to the platform. can register.
  • the user voluntarily refers to the information on the above product or service registered on the platform and voluntarily provides content related to the above product or service. may be provided (or uploaded) to the content management unit 210.
  • the content management unit 210 may acquire and store at least one content provided by the above user.
  • the compensation determination unit 220 with respect to the at least one content obtained by the content management unit 210, the user who provided the at least one content above (hereinafter referred to as 'content provider') ') and other users (hereinafter referred to as 'content participants') participating in the at least one content above may perform a function of determining benefits to be provided to at least one.
  • an advertiser registers a notice to collect contents related to a product or service to be advertised on the platform, and a content provider sends the contents corresponding to at least one piece of information included in the above notice to the content management unit 210.
  • the compensation determination unit 220 may determine the first benefit to be provided to the content provider by referring to the evaluation result of at least one content obtained by the content management unit 210. have.
  • the first benefit to be provided to the content provider may include providing at least one of cash, a first reward, and a second reward to the content provider.
  • the reward determination unit 220 evaluates the at least one content with reference to the criteria for evaluating the content included in the announcement, and the above with reference to the evaluation result. It is possible to determine a ranking among at least one piece of content.
  • the criterion for evaluating the content included in the announcement may be set in such a way that at least one subject assigns points to each of the at least one content. For example, assuming that the total points that can be assigned to a specific content among the at least one content above is 100 points, the points allocated to the advertiser are 20 points and the points allocated to the operator of the content-based commerce platform providing system 200.
  • the assigned score may be set to 20 points, and the score assigned to a user (eg, a user other than a content provider) may be set to 60 points.
  • the compensation determination unit 220 sums the points assigned by at least one subject to each of the at least one piece of content above, and determines the ranking among the at least one piece of content with reference to the points allocated.
  • the method by which the reward determination unit 220 determines the ranking among at least one piece of content is not necessarily limited to the above-exemplified method, and is variously changed within the scope of achieving the object of the present invention. It can be.
  • the compensation determination unit 220 may determine the quantity of the first benefit to be provided to the content provider by referring to the ranking among the at least one content above.
  • the reward determination unit 220 may differentiate and provide the quantity of the first benefit to be provided to the content provider according to the above ranking.
  • the first benefit to be provided to the content provider is, in addition to the cash benefit, the first reward and the second reward, sales agency for goods or services that are targeted for advertisement to the content provider.
  • This may include granting authority.
  • the sales agency authority granted to the content provider may include the authority to sell the above product or service using at least one channel provided by the platform.
  • the above sales agency authority includes the act of selling the above goods or services using the live commerce channel provided by the platform and the above goods or services using the joint purchase channel provided by the platform. At least one of the acts of selling may be included. That is, according to an embodiment of the present invention, the content provider can not only generate high profits from cash benefits by providing excellent content that meets the advertisement registered by the advertiser, but also raise awareness to the public by using the sales agency authority. be able to form
  • the reward determination unit 220 refers to the information about the participation of the content participant related to at least one content acquired by the content management unit 210 to be provided to the content provider or content participant.
  • a function of determining the second benefit may be performed.
  • the at least one content acquired by the content management unit 210 refers only to the content provided by the user in response to at least one piece of information included in the announcement registered on the platform and the product or service information registered on the platform. It may include content voluntarily provided by the user.
  • the second benefit to be provided to the content provider or content participant may include providing a second reward to the content provider or content participant.
  • the present invention as a subject active on the platform, there will be content participants who consume content provided from the content provider in addition to the content provider that provides content related to the product or service to be advertised.
  • Such content participants may, for example, share announcements, simple consumption of at least one of the above contents (eg, watching video contents), leave feedback on at least one of the above contents. It is possible to participate in at least one of the above contents through an action (eg, writing a comment, displaying 'Like', etc.).
  • the content participant's participation behavior may generate traffic for each participation activity, and the compensation determination unit 220 according to an embodiment of the present invention refers to information about traffic generated by the content participant's participation activity to determine content content.
  • a second reward to be provided to the provider or content participant may be determined.
  • the compensation determination unit 220 may determine the amount of second compensation to be provided to the content provider or the content participant based on the amount of traffic generated according to the above participation action of the content participant. .
  • the reward determination unit 220 determines the amount of traffic generated according to the length of the content participant's viewing of the above video content.
  • the second compensation of the quantity corresponding to may be provided to the content provider and the content participant, respectively.
  • the present invention can actively induce participation behavior of content participants by providing the second reward to the content participants.
  • the content provider can receive the second reward, thereby generating revenue for the content provider. You will be able to create opportunities for
  • the second compensation according to an embodiment of the present invention may be used as a payment for purchasing a product or service that is an advertisement target.
  • the second compensation is the payment for purchasing the above goods or services sold by the content provider with the sales agency authority, and the payment for the above goods or services sold directly by the advertiser on the platform. etc. can be used.
  • the use of the second compensation according to an embodiment of the present invention is not necessarily limited by the above example.
  • FIG. 3 is a diagram showing a relationship between cash, a first reward, and a second reward according to an embodiment of the present invention.
  • cash may be converted into a first reward (a1), but is not converted into a second reward or used as a direct payment for purchasing the above product or service.
  • the first reward may be converted into cash or second reward (a2, a3), but is not used as a direct payment for purchasing the above product or service.
  • the second reward may be used as a direct payment for purchasing the above product or service (a4), but is not converted into cash or the first reward.
  • the first compensation when the first compensation is converted from cash according to an embodiment of the present invention, the first compensation may be converted to an amount equal to the amount of cash.
  • a predetermined ratio may be applied between the first compensation and the second compensation to be converted. For example, when 10 won in cash is converted into a first reward and the converted first reward is finally converted into a second reward, 10 won in cash is converted into 10 first rewards, and the 10 first rewards are converted into 10 first rewards.
  • a predetermined ratio (1:100) may be applied and converted into 1000 second rewards.
  • the relationship between cash, first compensation and second compensation according to an embodiment of the present invention is not necessarily limited by the above example.
  • the communication unit 230 may perform a function of enabling data transmission/reception from/to the content management unit 210 and the compensation determination unit 220 .
  • control unit 240 may perform a function of controlling the flow of data between the content management unit 210 , the reward determination unit 220 and the communication unit 230 . That is, the control unit 240 according to the present invention controls the data flow from/to the outside of the content-based commerce platform providing system 200 or the data flow between each component of the content-based commerce platform providing system 200, The management unit 210, the compensation determination unit 220, and the communication unit 230 may each be controlled to perform unique functions.
  • Embodiments according to the present invention described above may be implemented in the form of program instructions that can be executed through various computer components and recorded on a computer-readable recording medium.
  • the computer readable recording medium may include program instructions, data files, data structures, etc. alone or in combination.
  • Program instructions recorded on the computer-readable recording medium may be specially designed and configured for the present invention, or may be known and usable to those skilled in the art of computer software.
  • Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tapes, optical recording media such as CD-ROMs and DVDs, and magneto-optical media such as floptical disks. medium), and hardware devices specially configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like.
  • Examples of program instructions include high-level language codes that can be executed by a computer using an interpreter or the like as well as machine language codes generated by a compiler.
  • a hardware device may be modified with one or more software modules to perform processing according to the present invention and vice vers

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Abstract

Un aspect de la présente invention concerne un procédé permettant de prouver une plateforme de commerce à base de contenu, le procédé comprenant les étapes consistant : à obtenir au moins un contenu fourni par un utilisateur concernant un produit ou un service inscrit sur une plateforme ; et en référence à un résultat d'évaluation par rapport audit contenu, à déterminer un premier bénéfice à fournir à l'utilisateur qui a fourni ledit contenu, et en référence à des informations sur la participation d'un autre utilisateur associé audit contenu, à déterminer un second bénéfice à fournir à l'utilisateur qui a fourni ledit contenu ou l'autre utilisateur.
PCT/KR2022/007392 2021-05-27 2022-05-25 Procédé, système et support d'enregistrement lisible par ordinateur non transitoire permettant de fournir une plateforme de commerce à base de contenu WO2022250437A1 (fr)

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KR1020210068448A KR102382438B1 (ko) 2021-05-27 2021-05-27 컨텐츠 기반 커머스 플랫폼을 제공하기 위한 방법, 시스템 및 비일시성의 컴퓨터 판독 가능한 기록 매체
KR10-2021-0068448 2021-05-27

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KR102382438B1 (ko) * 2021-05-27 2022-04-08 (주)에스에이치글로벌커머스 컨텐츠 기반 커머스 플랫폼을 제공하기 위한 방법, 시스템 및 비일시성의 컴퓨터 판독 가능한 기록 매체

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KR102382438B1 (ko) * 2021-05-27 2022-04-08 (주)에스에이치글로벌커머스 컨텐츠 기반 커머스 플랫폼을 제공하기 위한 방법, 시스템 및 비일시성의 컴퓨터 판독 가능한 기록 매체

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Publication number Priority date Publication date Assignee Title
KR20090001458A (ko) * 2007-04-16 2009-01-09 조경민 사용자 제작 컨텐츠 광고 서비스 방법 및 이를 수행하기위한 시스템
KR20100015727A (ko) * 2007-05-10 2010-02-12 마이크로소프트 코포레이션 가상 포인트 결제 기관
KR20190118776A (ko) * 2018-04-11 2019-10-21 (주)헤렌 인플루언서를 활용한 마케팅 서비스 제공 장치 및 그 방법
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KR20200082955A (ko) * 2018-12-31 2020-07-08 배양한 인플루언서 마케팅 제공방법
KR102382438B1 (ko) * 2021-05-27 2022-04-08 (주)에스에이치글로벌커머스 컨텐츠 기반 커머스 플랫폼을 제공하기 위한 방법, 시스템 및 비일시성의 컴퓨터 판독 가능한 기록 매체

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