WO2014112693A1 - Système et procédé de traitement de récompenses pour les utilisateurs par le biais de la gestion d'annonces publicitaires - Google Patents

Système et procédé de traitement de récompenses pour les utilisateurs par le biais de la gestion d'annonces publicitaires Download PDF

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Publication number
WO2014112693A1
WO2014112693A1 PCT/KR2013/003188 KR2013003188W WO2014112693A1 WO 2014112693 A1 WO2014112693 A1 WO 2014112693A1 KR 2013003188 W KR2013003188 W KR 2013003188W WO 2014112693 A1 WO2014112693 A1 WO 2014112693A1
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WO
WIPO (PCT)
Prior art keywords
reward
site
keyword
rewards
search
Prior art date
Application number
PCT/KR2013/003188
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English (en)
Korean (ko)
Inventor
김수현
Original Assignee
Kim Soo-Hyun
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Kim Soo-Hyun filed Critical Kim Soo-Hyun
Publication of WO2014112693A1 publication Critical patent/WO2014112693A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements

Definitions

  • the present invention relates to a user reward processing system and processing method, and more particularly, a search word searched by a user corresponds to a reward keyword, and when a searched reward site is clicked, a reward set in a reward keyword is accumulated, and the accumulated reward is a mobile phone.
  • the present invention relates to a user reward processing system and processing method through advertisement management to be used for deduction of charges, Internet charges, OK cashback payment, and bank transfer.
  • operators provide a certain reward in the form of a bonus when a customer visits the site, but a small number of customers visit the site from time to time to receive a reward, the advertising efficiency is low in preparation for the advertising effect.
  • the problem to be solved by the present invention is that when the user searches the search word corresponding to the reward keyword in the state of setting the reward keyword, click the searched reward site, earn the reward set in the reward keyword, the accumulated rewards mobile phone charges
  • the present invention relates to a user reward processing system and processing method through advertisement management to be utilized as a deduction of Internet charges, payment of OK cashback, and bank transfer.
  • Another problem of the present invention is to provide a user reward processing system and processing method through the advertisement management that can be provided randomly so that the user can not check the reward keywords accumulating rewards to prevent fraudulent clicks by the user.
  • Another problem of the present invention is to provide a user reward processing system and processing method through ad management that can recommend the use of the reward keywords to the user by giving a weight when the reward site searched with the reward keywords is clicked.
  • the reward member management module 202 for registering the user to be provided with the reward member 100 and stores and manages information about the reward member;
  • a reward provider management module 204 for registering and managing information about a reward provider 300 and a reward site for providing rewards to the reward member 100 using the site;
  • a reward keyword management module 206 for setting a reward that is accumulated when the reward site is used as a search word while registering the reward keyword that is used to display the reward site as a search result;
  • a login management module 210 which checks whether a login is received by receiving login information when a reward member wanting to receive a reward is connected;
  • a search result display module 212 displaying a search result when a reward member performs a search by a search word;
  • a reward earning module 214 for earning rewards set in reward keywords to a reward member when a reward member searches for a reward site in a state where the search word matched by the reward member matches a registered reward keyword; It provides a reward member to check the accumulated information, and settles
  • the method of calculating the accumulated rewards is characterized in that selected from the deduction of cell phone charges, Internet charges, OK cashback payment, account transfer.
  • a reward keyword provided with a reward is randomly set so that a reward member cannot check.
  • the search result display module 212 may further include a reward advertisement area management module 208 for setting an area where a reward site is displayed among search area display areas when the client performs a search. And displaying the searched reward site in the area.
  • a reward advertisement area management module 208 for setting an area where a reward site is displayed among search area display areas when the client performs a search. And displaying the searched reward site in the area.
  • the display area of the reward site is randomly set so that the reward member cannot be confirmed.
  • the search word searched by the reward member is a related search word or a real-time search word.
  • the reward earning module is characterized in that only the reference unit or more exposed so that the reward site or the reward keywords are not exposed to the reward member.
  • a method of processing a user reward through the ad management wherein the reward management server 200 registers a user to be provided with a reward as a reward member and stores information about the reward member; Receiving information on a reward provider and a reward site for providing a reward to a reward member accessing the site;
  • the reward keyword management module 206 stores information on rewards earned in reward keywords when used as a search word while registering the reward keyword, which is a search word used by the reward site to display the search result; If the reward member is connected to the login management module 210 is provided with the login information to check whether the login;
  • the search result display module 212 displays the search result; If the search word used by the reward member corresponds to the reward keyword and selects a reward site from the information displayed as a search result, the reward earning module 214 accumulates the reward set in the reward keyword to the reward member;
  • Rewards settlement module 216 provides the information
  • the reward keywords provided with the reward is characterized in that the random change so that the reward member can not confirm.
  • selecting a reward site searched as a reward keyword is characterized by weighting the rewards paid to the reward members.
  • the reward member can not check the information on the reward site provided with the reward can prevent problems caused by fraudulent clicks can effectively execute the reward There is.
  • the reward provider since the reward set in the reward keyword is accumulated only when the search word searched by the user corresponds to the reward keyword and the searched reward site is clicked, the reward provider has an effect of increasing the effect of providing the reward.
  • the accumulated rewards can be utilized in various settlement methods such as deduction of cell phone charges, Internet charges, payment of OK cashback, and bank transfer.
  • weights are assigned to recommend the use of the reward keyword to the user.
  • FIG. 1 is a schematic diagram of a user reward processing system through the advertisement management in accordance with the present invention.
  • FIG. 2 is a block diagram of a reward management server according to the present invention.
  • FIG. 3 is a flowchart of a method for processing user rewards through ad management according to the present invention.
  • a basic concept of a user reward processing system through advertisement management is a state in which a reward management server 200 receives information on reward sites and rewards accumulated from a reward provider 300. If the reward member 100 is connected to the reward management server 200 to search for a reward keyword randomly provided or click on the reward advertising area to earn the set reward.
  • the reward member means a client user such as a smart phone, a tablet PC, and a smart TV.
  • the reward management server 200 is a reward member management module 202, reward provider management module 204, reward keyword management module 206, The reward advertising area management module 208, the login management module 210, the search result display module 212, the reward earning module 214, the reward settlement module 216 is provided.
  • the reward member management module 202 registers a user who wishes to receive a reward as the reward member 100 and stores and manages information on the reward member in the reward member information DB 221.
  • Rewards member's information includes how to settle rewards, including user ID and password required for login, by deducting cell phone charges, internet charges, OK cashback payments, and wire transfers. This settlement method can be set at the time of membership registration or changed at any time.
  • the reward provider management module 204 registers the reward provider 300 and the reward site for providing the reward to the reward member 100 using the site, and stores and manages the information in the reward provider information DB 222. do.
  • the reward provider management module 204 registers information on rewards provided to reward members when visiting a reward site and keywords of a reward site used for searching.
  • the reward keyword management module 206 registers the reward keyword, which is a search word used to display the search result as a search result, sets a reward that is accumulated when the search word is used as a search word, and stores and manages the reward keyword in the reward keyword DB 223.
  • the reward keyword is registered, it is preferable to receive the reward keywords.
  • the reward keywords are classified and stored in categories while interworking with the reward site.
  • the reward advertising area management module 208 sets an area in which a reward site is displayed among the areas in which a search result is displayed when a client performs a search. In this case, it is preferable that the display area of the reward site is set randomly so that the reward member cannot be confirmed, and the reward keywords provided with the reward are set randomly.
  • the login management module 210 receives login information when a reward member who wants to receive a reward is connected to check whether or not to log in. At this time, the login management module 210 displays on the one side of the client that the user can be provided with a reward when registering and logging in if the connected user does not log in.
  • the search result display module 212 displays search results when the reward member performs a search.
  • the search result displayed by the search result display module 212 includes a search result entered by a reward member in a search box or a search result when a related search word or a real-time search term is displayed on one side of a browser. do.
  • the reward site displayed as a search result is preferably displayed in a separate area designated by the reward advertising area management module 208.
  • Rewards earning module 214 rewards the rewards set by the reward member to the reward members when the reward site is connected to the reward site from the search results displayed by the reward member in the state that the search word searched by the reward member matches the registered reward keywords Stored at 224. In this case, if a reward site searched as a reward keyword is selected, weights can be given to rewards paid to reward members. Rewards earned through the rewards earning module 214 is displayed only in the reference unit 1000 won or 2000 won units so that the reward site or the reward keywords are not exposed to the reward members, and the following units are informally earned.
  • Rewards settlement module 216 is provided to check the information accumulated to the reward members if the rewards earned to the reward member more than a certain amount, and settle according to the registered settlement method. At this time, the settlement method is made up of the deduction of various usage fees, including mobile phone charges, Internet charges, shopping payments, OK cash back payment, account transfer.
  • the reward management server 200 registers a user who wants to receive a reward as a reward member and stores information on the reward member in the reward member information DB 221 (S101).
  • Reward member information is set up by deducting mobile phone charges, internet charges, OK cashback payments, account transfers, etc., by calculating the accumulated rewards, including the user ID and password required to log in.
  • the reward management server 200 receives the information on the reward provider and the reward site to provide the reward to the reward member accessing the site and stores in the reward provider information DB (222) (S102).
  • the reward provider information DB 222
  • information about the rewards provided to the reward members when the reward site is visited is registered together with keywords of the reward site used in the search.
  • the reward keyword management module 206 sets the reward earned when the reward site is used as a search word while registering the reward keyword as a search word used to display the search result as a reward keyword DB.
  • the data is stored and managed in step 223 (S103).
  • the login management module 210 receives login information and checks whether or not the user logs in (S104). At this time, if the connected user does not log in, the information indicating that the reward can be provided upon registration and login is displayed on one side of the client (S105).
  • the login management module 210 may be installed as an embedded program on the client to check whether the reward member is connected.
  • the search result display module 212 displays a search result (S106).
  • the reward advertising area management module 208 may set a separate reward site display area where the reward site is displayed, and the reward site display area may be set to be changed randomly so that the reward member cannot check.
  • the search word used by the reward member includes a search word in a search box, a related search word displayed in one side of the browser, or a real-time search word.
  • the reward earning module 214 if the reward word used by the reward member is a reward keyword and selects a reward site from the contents displayed as a search result (S107), the reward set in the reward keywords to the reward member Earn in the earning DB (224) (S108). In this case, if a reward site searched as a reward keyword is selected, weights can be given to rewards paid to reward members. In addition, at this time, the reward earning module 214 is displayed only in the case of more than a reference unit (for example, 1000 won unit or 2000 won unit) so that the reward site or the reward keywords are not exposed to the reward member and the following units are informally accumulated.
  • a reference unit for example, 1000 won unit or 2000 won unit
  • the reward settlement module 216 provides the information accumulated to the reward member (S110), and settles according to the registered settlement method (S111). At this time, the settlement method is made up of the deduction of various usage fees, including mobile phone charges, Internet charges, shopping payments, OK cash back payment, account transfer.
  • Rewards members can not check the information on the reward site that rewards are provided, thereby preventing problems caused by fraudulent clicks, so that rewards can be executed accurately.
  • a search rate of a reward site may be increased by granting a reward to a search word used to display the reward site.

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

La présente invention concerne un système et un procédé de traitement de récompenses pour les utilisateurs par le biais de la gestion d'annonces publicitaires. Selon ledit procédé, lorsqu'un utilisateur clique sur un site de récompenses après avoir effectué une recherche avec un mot-clé assorti d'une récompense, une récompense associée au mot clé est accumulée et les récompenses accumulées peuvent être utilisées pour réduire les factures de téléphone cellulaire, d'internet etc., effectuer des paiements par OK Cashbag et des transferts bancaires, entre autres. Les principaux éléments du système selon la présente invention sont : un module de gestion de membres destiné à recevoir l'inscription d'utilisateurs souhaitant recevoir des récompenses ; un module de gestion des sociétés offrant des récompenses destiné à recevoir des informations sur des sociétés accordant des récompenses et sur le site de récompenses ; un module de gestion de mots-clés assortis d'une récompense destiné à enregistrer des mots-clés assortis d'une récompense pour le site de récompenses, et à établir des récompenses à accumuler lorsque le mot-clé assorti d'une récompense est utilisé en tant que mot-clé de recherche ; un module de gestion d'ouverture de session destiné à confirmer une ouverture de session lorsqu'un membre est connecté ; un module d'affichage de résultat de recherche destiné à afficher un résultat de recherche lorsque le membre effectue une recherche ; un module d'accumulation de récompenses destiné à attribuer une récompense prédéfinie au membre en cas d'accès au site de récompenses à partir du résultat de recherche affiché ; et un module de règlement de récompenses destiné à fournir des informations d'accumulation au membre lorsque les récompenses accumulées atteignent ou dépassent un montant spécifique, et à régler les récompenses.
PCT/KR2013/003188 2013-01-18 2013-04-16 Système et procédé de traitement de récompenses pour les utilisateurs par le biais de la gestion d'annonces publicitaires WO2014112693A1 (fr)

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KR1020130005851A KR101369265B1 (ko) 2013-01-18 2013-01-18 광고관리를 통한 사용자 리워드 처리 시스템 및 처리 방법
KR10-2013-0005851 2013-01-18

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110956438A (zh) * 2019-11-01 2020-04-03 上海百事通信息技术股份有限公司 一种法商线报平台
WO2022166690A1 (fr) * 2021-02-08 2022-08-11 支付宝(杭州)信息技术有限公司 Procédé, appareil et dispositif de traitement d'informations, et support

Families Citing this family (1)

* Cited by examiner, † Cited by third party
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KR20170017206A (ko) 2015-08-05 2017-02-15 주식회사 훈훈한누리 보상금 지급을 매개로 하는 소셜 커머스 쇼핑 시스템

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KR20060088845A (ko) * 2005-02-02 2006-08-07 주식회사 파랑피시 키워드 관련 광고 시스템 및 그 방법
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KR20040091823A (ko) * 2003-04-22 2004-11-02 엔에이치엔(주) 인터넷 사용자의 접속 의도를 이용한 인터넷 상의 광고유치 및 광고 제공 방법과 그 시스템
KR20040094555A (ko) * 2003-05-03 2004-11-10 정원종 클릭 포인트 부여 방식의 검색 방법 및 그 시스템
KR20040099223A (ko) * 2004-11-03 2004-11-26 주식회사 에코마케팅 키워드 검색어의 최근성에 기반한 타겟 광고 제공 시스템, 장치, 방법 및 이를 구현할 수 있는 컴퓨터로 읽을 수 있는 기록 매체
KR20060088845A (ko) * 2005-02-02 2006-08-07 주식회사 파랑피시 키워드 관련 광고 시스템 및 그 방법
KR20120009611A (ko) * 2010-07-19 2012-02-02 김상현 보상순위 정보제공을 이용한 검색광고 시스템 및 그 제공방법

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110956438A (zh) * 2019-11-01 2020-04-03 上海百事通信息技术股份有限公司 一种法商线报平台
WO2022166690A1 (fr) * 2021-02-08 2022-08-11 支付宝(杭州)信息技术有限公司 Procédé, appareil et dispositif de traitement d'informations, et support

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