WO2015047011A1 - Système et procédé pour service de clavardage textuel gratuit utilisant de la publicité par icône de personnage sur une plateforme multiple de services de clavardage et de publicité convergente - Google Patents

Système et procédé pour service de clavardage textuel gratuit utilisant de la publicité par icône de personnage sur une plateforme multiple de services de clavardage et de publicité convergente Download PDF

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Publication number
WO2015047011A1
WO2015047011A1 PCT/KR2014/009162 KR2014009162W WO2015047011A1 WO 2015047011 A1 WO2015047011 A1 WO 2015047011A1 KR 2014009162 W KR2014009162 W KR 2014009162W WO 2015047011 A1 WO2015047011 A1 WO 2015047011A1
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WO
WIPO (PCT)
Prior art keywords
character
chat
advertising
advertisement
user
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PCT/KR2014/009162
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English (en)
Korean (ko)
Inventor
고석주
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고석주
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Publication of WO2015047011A1 publication Critical patent/WO2015047011A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/40—Business processes related to the transportation industry

Definitions

  • the present invention maximizes the advertisement effect by applying the sponsored advertising information in the form of a single wallpaper and the character cone in the form of a text or voice chat, and charges the advertising costs according to the exposure and transmission of the ads, touch participation free text and By enabling voice chat and returning a certain amount of advertising costs to the user, it is possible to activate the service, reduce the user's communication charges, various benefits, and ensure the income of the service provider.
  • the present invention relates to a free text chatting service system using a character cone advertisement in a multi-platform convergence of an advertising service, and a method thereof.
  • messaging applications unlike text, can be sent and received messages only when the applications are installed on the smartphone.
  • the number of smartphone subscribers in Korea is over 30 million. This means that 60% of the nation's people and 120% of the economically active population (25 million) use smartphones.
  • an object of the present invention for solving the above problems is to apply the sponsor advertisement information to the messaging service in the form of a wallpaper and advertiser emoticons, sticker cones, character cones in one package form in a separate advertising platform Maximize the advertising effect by providing advertising, billing for advertising exposure and develop moving emoticons, etc. in place of the character provided by the advertiser character cones, etc., touch the received character cones more advanced in one-sided notification
  • By providing interactive interactive advertising effect it provides various fun components to users and provides new message delivery more fun to users, and enables text and voice chat for free.
  • the present invention provides a service system and a method thereof.
  • An object of the present invention the first step of storing the advertisement page (background and character cone) displaying the content of the advertisement in the service server;
  • the message is sent along with the input text as a command for selecting the character-con list of the messenger, and when the opposite receiver touches the received character-con, the character-con and the text input are transmitted simultaneously or in steps.
  • Free text chat using the character-con advertising in the chat and advertising fusion platform characterized in that it comprises a seventh step that the advertising fee is charged to the advertiser in accordance with the user's installation, chat window and the use of the character cone on the multi-platform Achieved by the service system and method thereof.
  • an object of the present invention characterized in that it further comprises an eighth step of providing a predetermined amount of advertising costs charged to the advertisers chat service users.
  • a predetermined amount is characterized in that the user is provided in the form of any one of cash, points and cyber money. It is also an object of the present invention, cash, points and cyber money provided to the user You can use it for any of toll free calls, free text messages, traffic card floors and free internet shopping.
  • the multi-platform is characterized in that the sponsor advertising data applied to the static or dynamic background and free or paid emoticons during text chat, voice chat is provided.
  • the multi-platform is composed of the main background window of the selected sponsor advertisement, and the sub window according to the left or right slide movement, so that the sub-information of the sponsor advertisement with the emoticon is displayed on the screen moved during the slide It is characterized by.
  • the main background window is characterized in that it comprises any one of a live background, a product whole arrangement background, a product partial arrangement background, a product bottom fixed background, a stationery background and a cartoon character background.
  • an object of the present invention is characterized in that the user bills the advertiser (Cost Per Action) according to the occurrence of the action when the user participates in the advertisement displayed in the sub information.
  • the advertisement participation is characterized in that any one of event participation, membership, quiz participation, research participation, watching advertisements and friend recommendation.
  • an object of the present invention if the user proceeds to purchase the product according to the advertisement displayed in the sub information characterized in that the advertiser charges the cost (Cost Per Sale) according to the occurrence of the purchase.
  • the purchase occurrence is characterized in that the purchase of goods, reservation or advance booking and service goods contract.
  • the advertising fee is charged to the CPM (Cost Per Mile or Cost Per thousand impression) according to the link list exposure, click through ratio (CTR) according to the link list click, link list click generation According to the CPC (Cost Per Click), at least one of the CPA (Cost Per Action) according to the occurrence of the action when participating in the advertisement and the CPS (Cost Per Sale) according to the occurrence of the product is applied.
  • CPM Cost Per Mile or Cost Per thousand impression
  • CTR click through ratio
  • link list click generation According to the CPC (Cost Per Click), at least one of the CPA (Cost Per Action) according to the occurrence of the action when participating in the advertisement and the CPS (Cost Per Sale) according to the occurrence of the product is applied.
  • the billing of advertising costs is characterized in that the CPT (Cost Per Transfer) generated when the text is applied.
  • the character conversation is applied in the form of a package together with the message dialogue window and the character cone during text or voice chat. It maximizes the effectiveness of advertisements without being like advertisements in the first place, and provides advertising concept charging by advertising exposure, advertiser character cone transmission, and new concept advertisement effect by character cone touch (interactive).
  • the user can configure the text and voice chat to be more fun by default, and the advertising cost can be returned to the user. have.
  • Mobile messaging In addition to revitalizing the advertising market for service use, there is an effect of having a profit structure that can guarantee various benefits of users and income of service providers.
  • FIG. 1 is a view showing the configuration of a free text chat service system and method using the character cone advertising in the chat and advertising convergence platform according to an embodiment of the present invention.
  • Figure 2 is a flow chart illustrating a free text chat service system and method using a character-con advertising in the chat and advertising convergence platform according to an embodiment of the present invention.
  • 3 and 4 are views showing an example of a free text chat service system using a character cone advertising in the chat and advertising convergence platform according to an embodiment of the present invention and a sponsored advertising package of the method.
  • 5 is a diagram illustrating various examples of a main background window according to an embodiment of the present invention
  • 6 is a view showing an example of revenue generated by the participation in advertising according to an embodiment of the present invention.
  • FIG. 7 is a view showing an example of the character-con revenue generation applied to the messenger chat window according to an embodiment of the present invention.
  • FIG. 8 is a view showing an example provided by the convergence of the communication chat server and the advertising server according to an embodiment of the present invention
  • FIG. 10 is a diagram illustrating an example of providing an input text window of a character cone that appears when the character cone is transmitted to the other party together with a character input and when the other party touches after receiving the character cone.
  • FIG. 1 is a view showing the configuration of a free text chat service system and a method using a character-con advertising in the chat and advertising convergence platform according to an embodiment of the present invention.
  • the free text and voice chat system configuration using the sponsored advertising in the multi-platform according to the present invention the web 100, the user terminal 200, free communication Service provisioning server 300, advertisement main server 400, sponsor advertising data server 500, call center system 702 and article producer terminal 704, including a monetization system 330 and a point management system 350. It consists of a vendor system 700 that includes.
  • the user terminal 200 includes all smartphones on which applications are driven, and includes all terminals on which an operating system capable of driving applications is mounted.
  • the free call system 330 is a system for receiving a user and the other party's phone number at the same time and making a call connection with each other through a public telephone network.
  • a mobile phone, a general phone, a smart TV, etc. can be connected to the Internet and include a telephone function. Since it is applied to the terminal, there is no need for a separate executable program.
  • the free call service can be provided with the accumulated amount, and not the Internet telephone, but a general telephone network (PSTN) line Use it to improve call quality and make free domestic and international calls.
  • PSTN general telephone network
  • the free call system 330 includes a server and a router.
  • the free call system 330 is connected to a communication provider switchboard in a corresponding region to enable a telephone call with a communication terminal such as a general telephone and a mobile phone.
  • the point management system 350 is a system for reducing a part of the profit generated when the user participates in the advertisement to the point, and is configured for the user's active true margin.
  • the sponsored advertisement data server 500 receives the spawn received from the advertiser server 400. It stores advertisement data and enables service for newly applied products through real-time update.
  • FIG. 2 is a flowchart illustrating a free text chat service system using a character cone advertisement and a method thereof in a chat and advertisement fusion platform according to an embodiment of the present invention.
  • a free text chat service system using a character-con advertisement in a chat and advertisement convergence platform are provided by the service providing server 300 from at least one advertiser server 400 to a multi-platform.
  • Step 4 the advertising fee is charged to the advertiser in accordance with the user's participation in the sponsored advertising package in the platform A fifth step (S108), and a sixth step (S110) for providing a chat service user with a predetermined amount of advertising expenses charged to the advertiser.
  • 3 and 4 is a view showing an example of a free text chat service system using a character cone advertising in the chat and advertising convergence platform according to an embodiment of the present invention and a sponsored advertising package of the method.
  • the sponsored advertisement data package displays an advertisement content that an advertiser exposes to a user during a text and voice chat.
  • the multi-platform is provided in the form of a static or dynamic background during the text chat, voice chat and the sponsored advertising data applied to the free or paid emoticons 7 ⁇ ⁇ ⁇ M L platform is the main background window of the selected sponsor advertising It consists of a sub-window according to the left or right slide movement, and the sub-information of the sponsored advertisement is displayed along with the emoticon on the screen moved during the slide.
  • FIG. 5 is a diagram illustrating various examples of a main background window according to an embodiment of the present invention.
  • the main background window includes any one of a live background, a product full layout background, a product partial layout background, a product bottom fixed background, a stationery background, and a cartoon character background.
  • the live background is reproduced as it is raining on the smartphone screen as it is, it can be configured to change naturally according to the current weather, it is preferable to be able to play a variety of videos.
  • conversations in the stationery background can give a new feeling to the conversation by programming each other's conversations in the stationery background, and the background of the application of pretty and cute templates rather than advertisements that users want to exclude. It is preferably configured.
  • it is desirable to provide a variety of events for example, by configuring the platform to enable the multi-game with the dialogue partner opponents, a multi-competition game, ladder By applying games, it can be used as a space for active participation, not just a chat service.
  • the quality of the sponsored advertisements provided may be improved and selection monitoring among users may occur naturally.
  • FIG. 6 is a view showing an example of revenue generated by the participation in advertising according to an embodiment of the present invention.
  • the user charges an advertiser cost (Cost Per Action) according to the occurrence of an action when the user participates in the advertisement displayed in the sub information.
  • an advertiser cost Cost Per Action
  • the advertisement participation is any one of event participation, membership, quiz participation, research participation, advertisement viewing, and friend recommendation.
  • a predetermined advertising fee is charged, and when the character cone is transmitted with the installed character input and the other person touches the received character cone, the interactive advertisement is displayed.
  • the advertiser is charged a cost per action (Cost Per Action) according to the occurrence of the action when participating in the advertisement displayed in the sub information.
  • the advertiser When the user proceeds to purchase a product according to the advertisement displayed in the sub information, the advertiser is charged a cost per sale according to the occurrence of the purchase.
  • the purchase occurrence is any one of a product purchase, a reservation or a reservation, and a service product contract.
  • the advertising fee is charged for CPM according to link list exposure, CTR according to link list clickthrough rate, CPT for sending text and character cones by selecting link list, and CPC when interactive characters are touched by touching character cones.
  • At least one of the CPA according to the occurrence of the action and the CPS according to the purchase of the product is applied when participating in the advertisement, and the CPCS is applied to the CPCS generated when the text is transmitted and the other party touches the advertisement fee.
  • CPM Cost Per Mile or Cost Per Thousand Impression
  • CPM is a method of paying advertising costs before advertising. In Internet advertising, a web page advertisement exposure fee is transmitted, that is, 1,000 ad views. The cost of CPM varies greatly depending on the cost and size. Advertisement prices typically range from $ 3 to $ 5 on a CPK Cost Per Impression basis and between $ 3 and $ 5,000 on a CPM basis.
  • CTR Click Through Ratio
  • Cost Per Character Send is a new concept charging format that pays a certain amount of money when sending a character cone and input characters during a text conversation.
  • Cost Per Character Touch is a character cone received by the other party. New concept charging to pay a certain amount when a new move or new message window is provided when touched Say the format.
  • Cost Per Click is a form of advertising and paying for clicks
  • Cost Per Action is a method for paying when an action occurs (subscription, event attendance, advertisement, etc.). The form of payment.
  • CPS Cloud Per Sale
  • the predetermined amount is provided to the user in any one form of cash, points, and cyber money.
  • the cash, points and cyber money provided to the user can be used for any of toll free calls, free text messages, traffic card flooring and free internet shopping.
  • the advertiser sends the sponsored advertising package data to the service providing server 300, the user executes the application on the smartphone to select the sponsored advertising desired by the user, the main window to which the package of the selected advertisement is applied
  • the sub-window and various emoticons and event participation product purchase consultation and payment can be proceeded immediately, and by providing the user with a variety of benefits by returning the revenue for the advertising costs generated during the conversation after the user selects the sponsored advertisement. It is possible to participate actively, increase the effectiveness of advertisements, and provide a profit structure that guarantees income of service providers.
  • chat server among the advertiser server 400 and the service providing server In the server 300 each of the multi-provided service provides a solid service to the unique function, as shown in Fig. 9, sponsored advertising data server 500, advertiser server 400, service providing server increase chat server 300 ) Can interlock to insert event information columns into the chat window and character cone.
  • the chat server 300 is interlocked with each other, and when a character cone and a character input are transmitted to the character input window, Receives the character cone selection when moving the character cone, and the character input operation so that the user can easily apply.
  • Service providing server 330 Free call system

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Abstract

La présente invention concerne un système et un procédé pour un service de clavardage textuel gratuit utilisant de la publicité par icône de personnage sur une plateforme de clavardage et de publicité convergente, le procédé comprenant: une première étape consistant à mémoriser une page publicitaire (un écran de fond et des icônes de personnage) affichant des contenus d'une publicité dans un serveur de service; une deuxième étape consistant à délivrer l'écran de fond mémorisé et une liste d'icônes de personnage lorsqu'un utilisateur accède à la page publicitaire du serveur de service par l'intermédiaire d'Internet; une troisième étape consistant à sélectionner et installer, par l'utilisateur, l'écran de fond et la liste d'icônes de personnage délivrés; une quatrième étape consistant à appliquer l'écran de fond et la liste d'icônes de personnage sélectionnés à la plateforme et à effectuer des services de clavardage textuel et vocal gratuits par l'utilisateur; une cinquième étape consistant à transmettre, parmi la liste d'icônes de personnage dans une messagerie, l'une des icônes de personnage avec un texte saisi par une commande de sélection quand l'utilisateur est en train de clavarder et, lorsque le récepteur correspondant touche l'icône de personnage reçue, à transmettre une nouvelle icône de caractère et du texte saisi simultanément ou séquentiellement; une sixième étape consistant, lorsque l'utilisateur sélectionne la nouvelle icône de personnage reçue avec le texte saisi sur un écran de messagerie, à générer une expression de la nouvelle icône de personnage ou à fournir une nouvelle page publicitaire (comprenant un écran de clavardage); et une septième étape consistant à facturer des frais de publicité à un annonceur correspondant en fonction de l'installation et de l'utilisation de l'écran de clavardage et des icônes de personnage par des utilisateurs sur la plateforme multiple.
PCT/KR2014/009162 2013-09-30 2014-09-30 Système et procédé pour service de clavardage textuel gratuit utilisant de la publicité par icône de personnage sur une plateforme multiple de services de clavardage et de publicité convergente WO2015047011A1 (fr)

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KR20130115848A KR20150038764A (ko) 2013-09-30 2013-09-30 채팅과 광고서비스의 융합 멀티 플랫폼에서의 캐릭터콘 광고를 이용한 무료 문자 채팅서비스 시스템 및 그 방법.
KR10-2013-0115848 2013-09-30

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110245970A (zh) * 2018-03-09 2019-09-17 陈包容 一种聊天广告的方法与系统

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR102588394B1 (ko) * 2017-02-14 2023-10-11 고석주 Reward 메신저 플랫폼 서비스 시스템 및 그 방법

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KR20010090189A (ko) * 2000-03-23 2001-10-18 최신균 채팅하는 중에 실시되는 배경화면의 광고캐릭터게임서비스 시스템
KR20020012388A (ko) * 2000-08-07 2002-02-16 김경선 이동통신단말기에 있어서의 벨소리 및 캐릭터를 이용한광고방법
JP2002215922A (ja) * 2001-01-18 2002-08-02 Nec Corp マスコット・キャラクタ提供方法
US20070094330A1 (en) * 2002-07-31 2007-04-26 Nicholas Russell Animated messaging
KR20130087100A (ko) * 2012-01-27 2013-08-06 주식회사 사이먼 멀티 플랫폼에서의 스폰서 광고를 이용한 무료 문자 및 음성 채팅 방법

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KR20010090189A (ko) * 2000-03-23 2001-10-18 최신균 채팅하는 중에 실시되는 배경화면의 광고캐릭터게임서비스 시스템
KR20020012388A (ko) * 2000-08-07 2002-02-16 김경선 이동통신단말기에 있어서의 벨소리 및 캐릭터를 이용한광고방법
JP2002215922A (ja) * 2001-01-18 2002-08-02 Nec Corp マスコット・キャラクタ提供方法
US20070094330A1 (en) * 2002-07-31 2007-04-26 Nicholas Russell Animated messaging
KR20130087100A (ko) * 2012-01-27 2013-08-06 주식회사 사이먼 멀티 플랫폼에서의 스폰서 광고를 이용한 무료 문자 및 음성 채팅 방법

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110245970A (zh) * 2018-03-09 2019-09-17 陈包容 一种聊天广告的方法与系统

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