WO2014088209A1 - Procédé et serveur permettant de fournir des publicités à récompense - Google Patents

Procédé et serveur permettant de fournir des publicités à récompense Download PDF

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Publication number
WO2014088209A1
WO2014088209A1 PCT/KR2013/009612 KR2013009612W WO2014088209A1 WO 2014088209 A1 WO2014088209 A1 WO 2014088209A1 KR 2013009612 W KR2013009612 W KR 2013009612W WO 2014088209 A1 WO2014088209 A1 WO 2014088209A1
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WO
WIPO (PCT)
Prior art keywords
advertisement
reward
user
user terminal
request signal
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Application number
PCT/KR2013/009612
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English (en)
Korean (ko)
Inventor
곽근봉
Original Assignee
주식회사 엔비티파트너스
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Publication of WO2014088209A1 publication Critical patent/WO2014088209A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0262—Targeted advertisements during computer stand-by mode
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to an advertisement providing method and an advertisement providing server, and more particularly, a reward type advertisement providing method and a reward type for providing an advertisement on a lock screen of a user terminal and providing a reward according to an action of a user who viewed the advertisement. It relates to an advertisement providing server.
  • the method of providing advertisements through applications of smart devices has become very popular, and the method of providing advertisements through such applications is often provided with rewards for viewing advertisements. Therefore, users actively receive advertisements to receive rewards.
  • the advertisers can watch the advertisements more actively by the users to watch the advertisements that the advertisers want to advertise, thereby maximizing the advertisement effect, thereby effectively providing the advertisements to both the advertisers and the users.
  • an advertisement providing method through an application includes installing an application for providing an advertisement on a smart device, driving an installed application, and viewing the advertisement selected by the user from among various advertisements provided by the driven application. In this case, a reward is provided to the user.
  • the present invention is to solve the above-mentioned problems of the prior art, to provide a reward type advertisement providing method and server that can be easily rewarded through the advertisement is provided to the user terminal without a separate operation of the user.
  • an embodiment of the present invention is a method for providing a reward type advertisement through an advertisement providing application installed in the user terminal is connected to the car user terminal, the user terminal of the Providing an advertisement on the lock screen; Receiving an advertisement reward request signal from the user terminal in a lock screen state of the user terminal; It provides a reward type advertising providing method comprising the step of providing a different advertising reward to the user according to the type of the received advertising reward request signal.
  • the advertisement reward request signal may be any one of a lock release request signal and a page connection request signal
  • the providing of the advertisement reward may include: When the lock state of the user terminal is released and the first advertisement reward is provided to the user, and the page connection request signal is input, the user terminal is connected to a page related to the advertisement, and the second advertisement reward is provided to the user. It may be a step provided.
  • the page associated with the advertisement the first page containing the shopping discount information associated with the advertisement, the second page to download the application associated with the advertisement, the article associated with the advertisement At least one of a third page available for purchase, a fourth page for driving an application related to the advertisement, a fifth page for a specific page in the application related to the advertisement, and a sixth page for connecting a telephone to a contact associated with the advertisement
  • the providing of the advertisement reward may include different amounts of advertisement rewards accumulated to the user according to the type of the advertisement reward request signal, and the type of the advertisement reward request signal may be transmitted to the user terminal. It may be different according to the input motion, the mode input to the user terminal It may be any one of the second slide which slides a first slide, and the user terminal screen to slide the user terminal screen to the right to the left.
  • the advertisement rewards accumulated to the user, when a certain amount is exceeded, the cash is refunded to the user's account, or the cash is donated to a specific donation destination, or in the advertisement providing application It may be used when purchasing a product provided to a user, and may further include receiving user information including the age, gender, region of the user from the user through the advertisement providing application, the step of providing the advertisement Different advertisements are provided according to the user information, and for each advertisement provided to the user terminal, the advertisement effect analysis is performed by analyzing the user information provided with the advertisement and the advertisement reward request signal input by the user for the provided advertisement. Information can be generated.
  • the advertisement storage for storing the advertisement to be provided on the lock screen of the user terminal part;
  • An advertisement providing unit providing an advertisement on a lock screen of the user terminal;
  • An advertisement reward request signal receiver configured to receive an advertisement reward request signal from the user terminal in a lock screen state of the user terminal;
  • an advertisement reward providing unit configured to provide different advertisement rewards to the user according to the received advertisement reward request signal.
  • the advertisement reward request signal may be any one of a lock release request signal and a page connection request signal
  • the advertisement reward providing unit may be configured to, when the received advertisement reward request signal is the lock release request signal. Release the lock state of the user terminal, provide a first advertisement reward to the user, and if the advertisement reward request signal is the page connection request signal, connect the user terminal to a page associated with the advertisement, and the user Provide a second advertisement reward to the user, wherein the page associated with the advertisement includes a first page including shopping discount information, a second page for downloading an application related to the advertisement, and a product related to the advertisement.
  • a third page, the third driving the application associated with the advertisement; At least one of a fourth page, a fifth page which is a specific page in the application related to the advertisement, and a sixth page which connects a telephone to the contact associated with the advertisement may be included.
  • the advertisement reward providing unit provides different amounts of advertisement rewards to the user according to the type of the advertisement reward request signal, and the type of the advertisement reward request signal is input to the user terminal.
  • the motion input to the user terminal may be any one of a first slide for sliding the user terminal screen to the right and a second slide for sliding the user terminal screen to the left.
  • the advertising reward provided to the user exceeds a predetermined amount, the cash can be refunded to the user's account, or the cash reward can be cashed and donated to a specific donor, or through the advertisement providing application in the reward type advertisement providing server.
  • Prizes Provided to the User The purchaser may further include a reward use unit which allows the user to purchase with the reward.
  • the present invention may further include a user information unit for receiving and storing the user information including the age, gender, region of the user from the user terminal through the advertisement providing application, the advertisement providing unit, Different advertisements may be provided according to the user information. For each advertisement provided to the user terminal, the advertisement information and the advertisement reward request signal input by the user for the provided advertisement are analyzed by analyzing the advertisement information.
  • the apparatus may further include an advertisement effect analyzer configured to generate advertisement effect analysis information.
  • a user may view an advertisement through an advertisement provided on a lock screen without separately executing an application.
  • the user can receive the reward even if the user is simply unlocked, even if the user does not execute a separate application to receive the reward according to the viewing of the advertisement. Can be provided.
  • FIG. 1 is a diagram illustrating a reward type advertisement providing system for providing a reward type advertisement according to an embodiment of the present invention.
  • FIG. 2 is a block diagram illustrating a configuration of a reward type advertisement providing server according to an exemplary embodiment of the present invention.
  • FIG. 3 is a flowchart illustrating a method of providing a reward type advertisement through an advertisement providing application installed in a user terminal by a reward type advertisement providing server according to an exemplary embodiment of the present invention.
  • FIG. 4 is a diagram illustrating a screen of a user terminal in which an advertisement is provided according to a reward type advertisement providing method according to an embodiment of the present invention.
  • FIG. 5 is a diagram illustrating a screen of a user terminal for using an advertisement reward provided to a user according to a reward type advertisement providing method according to an exemplary embodiment of the present invention.
  • FIG. 1 is a diagram illustrating a reward type advertisement providing system for providing a reward type advertisement according to an embodiment of the present invention.
  • the reward type advertisement providing system 100 includes a user terminal 110 and a reward type advertisement providing server 120.
  • the user terminal 110 may be connected to the reward type advertisement providing server 120 through a network and may receive a reward type advertisement from the reward type advertisement providing server 120 through an advertisement providing application installed in the user terminal 110. .
  • the user terminal 110 may communicate with an external object such as an advertisement providing server or a mobile communication company server providing an application through a network.
  • the network may be a wireless communication network, and may be based on mobile communication methods such as Wifi (Wireless fidelity), 3G, and Wibro (Wireless Broadband).
  • the user terminal 110 may be a smart device capable of communicating with an external server through a network such as a smart phone, a tablet PC, a PDA, and the like.
  • the user terminal 110 may install an advertisement providing application to receive a reward type advertisement provided by the reward type advertisement providing server 120.
  • the user terminal 110 in which the advertisement providing application is installed may receive an advertisement received from the reward type advertisement providing server 120 in the locked screen state. Since the advertisement is provided in the lock screen state as described above, the user may be provided with the advertisement without any inconvenience in using the user terminal 110 without being disturbed by the use process.
  • the user When the advertisement is provided in the locked screen state, the user inputs an advertisement reward request signal to the user terminal 110.
  • the user may input an advertisement reward request signal by sliding the screen.
  • the lock state is released according to the type of the advertisement reward request signal and the standby screen of the user terminal 110 may be displayed, or may be connected to a page related to an advertisement provided on the lock screen.
  • the first advertisement reward is provided to the user by simply inputting a lock release request signal for unlocking.
  • the second advertisement reward is provided to the user even when the page connection request signal for requesting the link to the page related to the advertisement is inputted and connected to the page.
  • the first advertisement reward may be a smaller amount of reward than the second advertisement reward.
  • the lock release request signal for requesting the first advertisement reward and the page connection request signal for requesting the second advertisement reward may be distinguished according to a motion input to the user terminal 110.
  • the unlock request signal may be right.
  • the page input request signal may be a motion input signal that slides to the left.
  • the advertisement reward request signal is input to the advertisement provided on the lock screen
  • the advertisement reward accumulated to the user may be used in various forms.
  • the user can be cashed in to be deposited into his or her account, and may be used when purchasing the products provided by the advertisement providing application.
  • you can make a donation to a donation destination that you want to donate by cashing the accumulated advertising rewards.
  • the reward type advertisement providing server 120 may be connected to the user terminal 110 through a network and provide an advertisement providing application installed in the user terminal.
  • the reward type advertisement providing server 120 provides a reward type advertisement to the user terminal 110 through an advertisement providing application.
  • the reward type advertisement providing server 120 receives and stores various advertisements from the advertiser, and provides the advertisements stored in the user terminal 110 to receive the reward type advertisement providing service.
  • the user terminal 110 may receive user information including a user's age, gender, region, and the like, and may provide a customized advertisement classified by user information according to the received user information.
  • the reward type advertisement providing server 120 analyzes the advertisement effect according to which type of user the advertisement is provided to and what kind of advertisement reward request signal is input by the user who sees the provided advertisement. Effect analysis information can be generated.
  • the reward type advertisement providing server 120 not only provides different advertisement rewards according to the advertisement reward request signal input by the user who receives the advertisement, but also refunds the provided advertisement reward to the user account. Deposit or cash money to be donated to the desired donation destination, or can be used to purchase the goods sold in the reward type advertisement providing server 120.
  • FIG. 2 is a block diagram illustrating a configuration of a reward type advertisement providing server according to an exemplary embodiment of the present invention.
  • the reward type advertisement providing server 120 may include an advertisement storage unit 210, an advertisement providing unit 220, an advertisement reward request signal receiving unit 230, an advertisement reward providing unit 240, and an advertisement.
  • the reward using unit 250, the user information unit 260 and the advertisement effect analysis unit 270 may be included.
  • the advertisement storage unit 210 is a storage unit that provides advertisements to be provided to the lock screen of the user terminal by the reward type advertisement providing server, and stores advertisements received from an advertiser.
  • the advertisement providing unit 220 provides an advertisement stored in the advertisement storage unit 210 to the lock screen of the user terminal in which the advertisement providing application is installed.
  • the advertisement providing unit 220 When the advertisement providing unit 220 provides an advertisement to the lock screen of the user terminal 110, the user views the advertisement and inputs an advertisement reward request signal to the user terminal 110, and the input advertisement reward request signal is an advertisement reward.
  • the request signal receiving unit 230 is received.
  • the advertisement reward request signal may be either a lock release request signal or a page connection request signal according to an embodiment of the present invention.
  • the advertisement reward provider 240 releases the lock state of the user terminal 110 and provides a first advertisement reward to the user.
  • the advertisement reward providing unit 240 connects the user terminal 110 to a page related to an advertisement and provides a second advertisement reward to the user.
  • the page related to the advertisement may include a first page including shopping discount information such as a discount coupon of a product related to the advertisement, a second page which is a download page to download an application related to the advertisement, and a product related to the advertisement.
  • a fourth page for driving an application associated with a third page advertisement which is a purchase page
  • a fifth page for a specific page in the application associated with the advertisement and a sixth page for connecting a phone call to a contact associated with the advertisement.
  • it may be any one of the provision of discount information, an application download page, an item purchase page, an application driving screen, a specific page in the application, a phone connection screen for connecting to an advertisement related contact, or a page of a combination thereof.
  • a page related to a specific function related to an advertisement may be included in a page related to an advertisement of the present invention.
  • the first advertisement reward may be different from the second advertisement reward or may be different in kind.
  • the advertisement reward request signal receiving unit 230 receives the advertisement reward request signal and distinguishes the received advertisement reward request signal.
  • the advertisement reward request signal may be configured to determine the motion of the motion input to the user terminal 110. It can be classified according to the type.
  • the motion input to the user terminal 110 may be one of a first slide that slides the user terminal screen to the right and a second slide that slides the user terminal screen to the left.
  • the aforementioned lock release request signal may be a first slide motion signal
  • the page connection request signal may be a second slide motion signal.
  • the advertisement reward request signal receiver 230 may distinguish the lock release request signal and the page connection request signal according to the direction of motion.
  • the advertisement reward providing unit 240 provides an advertisement reward according to the type of the advertisement reward request signal.
  • the advertisement reward may not be provided. That is, the number of valid advertisement reward request signals for which advertisement rewards are provided may be determined by a predetermined number of times, or may be provided with a limit on the amount of advertisement rewards that can be provided for each period. Therefore, even if the advertisement reward request signal is received by the advertisement reward request signal receiver 230, if the threshold is equal to or greater than a predetermined reference value, the advertisement reward provider 240 may not provide the advertisement reward to the user.
  • Ad rewards may be provided by the ad reward provider 240 in the form of points, and the advertising rewards can be accumulated for each user. When a certain amount of advertising rewards is accumulated, the user may use the advertising rewards according to a desired method through the advertising reward using unit 250.
  • the user may apply for a refund by entering his account information to be refunded, and accordingly the accumulated advertising rewards will be refunded in cash and deposited into the user's account.
  • the predetermined amount may be a standard set by the advertisement providing server 120 or a standard set by the user.
  • the accumulated advertising rewards can be refunded and donated to a donation destination desired by the user or a donation destination provided by the advertisement providing server 120.
  • the accumulated advertising rewards may be used to purchase goods provided to the user through the advertisement providing application in the reward type advertisement providing server 120.
  • the user information unit 260 stores user information including a user's age, gender, and region input from the user terminal 110 through an advertisement providing application.
  • the user information stored in the user information unit 260 allows the user terminal 110 to filter the advertisement provided by the advertisement providing unit 220 to the user terminal 110 or is transmitted to the advertisement providing unit 220 so as to transmit the user information.
  • the advertisement according to the information may be provided or may be sent to the advertisement effect analysis unit 270 to be described later and used to analyze the effect of the provided advertisement.
  • the user information unit 260 may receive user information to be described when registering as a member of the advertisement providing application from the user terminal, or may receive user information generated by a user inputting a user type separately.
  • the advertisement effect analysis unit 270 analyzes the user information provided for each advertisement and the advertisement reward request signal input by the user for each advertisement, for each advertisement provided to the user terminal 110, and the user terminal 110. Advertisement effect analysis information is generated for the advertisement provided by). That is, it is possible to analyze which advertisement has been effective for which user by which type of user sees which advertisement and which advertisement reward request signal is input.
  • the user can know that the advertisement worked for the user. If you downloaded the discount information from the page, downloaded the provided application, or paid for the item, it was more effective than simply accessing the page.
  • the advertisement effect analysis unit 270 may generate advertisement effect analysis information for each advertisement provided through this principle, which shows the effect of the advertisement by age, gender, and region of the user. And the generated advertising effect analysis information can be provided to the advertiser can help advertisers to create and provide more effective advertising.
  • FIG. 3 is a flowchart illustrating a method of providing a reward type advertisement through an advertisement providing application installed in a user terminal by an advertisement providing server according to an exemplary embodiment of the present invention.
  • the reward type advertisement providing server provides an advertisement on a lock screen of the user terminal (S310). That is, when the user terminal is in the lock screen state, the user does not have to drive a separate program for receiving an advertisement through the user terminal, but locks only if the advertisement providing application according to an embodiment of the present invention is installed in the user terminal. Advertisement can be provided through the screen.
  • the reward type advertisement providing server may provide an advertisement suitable for the user by referring to user information including age, gender, and region information provided by the reward type advertisement providing server while the user registers to use the advertisement providing application. .
  • the advertisement provided by the reward type advertisement providing server may be filtered by the user terminal to provide an advertisement suitable for the user.
  • an advertisement reward request signal received from the user terminal is received in the locked screen state of the user terminal. According to the type of the received advertisement reward request signal, the advertisement reward provided later may vary.
  • the reward type advertisement providing server determines whether the advertisement reward request signal is a lock release request signal or a page connection request signal (S330). If the received advertisement reward request signal is a lock release request signal, the user terminal is unlocked and a first advertisement reward is provided to the user (S341). When the received advertisement reward request signal is a page connection request signal, the user terminal is connected to a page and a second advertisement reward is provided to the user (S342).
  • the advertisement reward when the advertisement reward request signal is received in excess of a predetermined criterion, the advertisement reward may not be provided. That is, the number of valid advertisement reward request signals provided with the advertisement reward may be determined as a predetermined number of times, or the advertisement reward may be provided to the user by limiting the amount of advertisement reward that can be provided for each period. Therefore, even when an advertisement reward request signal is received, the advertisement reward may not be provided when the advertisement reward request signal is higher than a predetermined reference value.
  • the advertisement reward request signal may be either a lock release request signal or a page connection request signal, and may be differently classified according to a motion input to a user terminal.
  • the first slide motion signal that slides to the right may be a lock release request signal
  • the second slide motion signal that slides to the left may be a page link request signal.
  • the page linked according to the page link request signal may include a first page including shopping discount information related to an advertisement, a second page for downloading an application related to the advertisement, and a third page for purchasing goods related to the advertisement. It may include at least one of a fourth page for driving the application related to the advertisement, a fifth page which is a specific page in the application related to the advertisement, and a sixth page for connecting the telephone to the contact associated with the advertisement.
  • the advertisement reward is accumulated to the user according to the advertisement reward request signal.
  • the accumulated advertising rewards can be used according to the user's request (S350).
  • Reward-type advertisement providing server if the advertising reward exceeds a certain amount, the cash can be refunded to the user's account, or cashed to donate to a specific donation destination, or the advertisement accumulated when purchasing the product provided to the user in the advertisement providing application
  • the reward can be used (S350).
  • the advertisement effect request information for each advertisement may be generated by analyzing the information on the users provided with the advertisement and the advertisement reward request signal input by the user.
  • the generated advertisement effect analysis information may be provided to the advertiser. That is, it is possible to analyze which advertisements were effective for which users through which types of users saw which advertisements and which reward request signals were input.
  • the user can see that the ad worked. If you downloaded the information, downloaded the application, or paid for the item, it was more effective than simply accessing the web page.
  • advertisement effect analysis information showing how the effect of the advertisement provided for each age, gender, and region of the user may be generated. And the generated advertising effect analysis information is provided to the advertiser to enable the advertiser to produce and provide more effective advertising.
  • FIG. 4 is a diagram illustrating a screen of a user terminal in which an advertisement is provided according to a reward type advertisement providing method according to an embodiment of the present invention.
  • the advertisement 413 is provided to the lock screen 410 of the user terminal.
  • the user may view the advertisement 413 provided on the lock screen 410 and input an advertisement reward request signal to the user terminal.
  • the icon 411 for unlocking the left side of the user terminal may be touched and slide to the right to input the advertisement reward request signal to the user terminal.
  • the advertisement reward request signal is a page connection request signal
  • a motion signal for sliding to the left by touching an icon 412 for connecting to the Internet on the right side of the user terminal may be input to the user terminal.
  • the reward type advertisement is provided as the lock screen
  • the user terminal is unlocked, and the standby screen 420 of the user terminal is displayed.
  • the standby screen 430 may be provided, and the user may be provided with the first advertisement reward 414.
  • the reward type advertisement 413 is provided in the lock screen state 410 of the user terminal, when a page connection request signal is input from the user, the user terminal is connected to a specific page 430, and the user receives a second advertisement reward. 415 may be provided.
  • the provided page may be any one of a combination of providing discount information related to an advertisement, an application download page, an item purchase page, an application driving screen, a specific page in the application, and a telephone connection screen for connecting to an advertisement related contact.
  • a page related to a specific function related to an advertisement may be included in a page related to an advertisement of the present invention.
  • FIG. 5 is a diagram illustrating a screen of a user terminal for using an advertisement reward provided to a user according to a reward type advertisement providing method according to an exemplary embodiment of the present invention.
  • the user can cash the accumulated advertising rewards and donate them to a specific donation destination, or a product desired by the user from a list of products provided to the user through an advertisement providing application in a reward type advertisement providing server.
  • the user may select and purchase the advertisement reward.
  • a product desired by the user in the product list may be presented to a friend through a gift cone or the like.
  • the advertising reward may be cashed through the user's application and deposited into the user's account (530).

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Abstract

Selon un mode de réalisation, la présente invention se rapporte à un procédé permettant de fournir, grâce à un serveur de fourniture de publicités qui est connecté à un terminal utilisateur, des publicités à récompense passant par une application de fourniture de publicités installée sur ce terminal utilisateur. Ledit procédé permettant de fournir des publicités à récompense comprend les étapes suivantes : la fourniture d'une publicité sur l'écran verrouillé du terminal utilisateur ; la réception, en provenance du terminal utilisateur, d'un signal de demande de récompense en échange d'une publicité lorsque l'écran de ce terminal est verrouillé ; et la fourniture à l'utilisateur de différentes récompenses en échange de publicités, selon le type de signal de demande de récompense en échange d'une publicité qui a été reçu.
PCT/KR2013/009612 2012-12-07 2013-10-28 Procédé et serveur permettant de fournir des publicités à récompense WO2014088209A1 (fr)

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KR1020120141929A KR20140073904A (ko) 2012-12-07 2012-12-07 리워드형 광고 제공 방법 및 서버
KR10-2012-0141929 2012-12-07

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KR101636620B1 (ko) * 2014-10-21 2016-07-05 에스케이플래닛 주식회사 사용자 친화적 리워드 제공 방법 및 이를 위한 장치
KR20160081636A (ko) 2014-12-31 2016-07-08 (주) 케이솔버 리워드 모바일 광고 애플리케이션을 이용한 가상 공간 경제 활동 보상 시스템
KR102169646B1 (ko) * 2016-06-28 2020-10-23 에스케이플래닛 주식회사 사용자 친화적 리워드 제공 방법 및 이를 위한 장치
KR20210009944A (ko) 2019-07-18 2021-01-27 주식회사 플레이더월드 리워드 모바일 광고 애플리케이션을 이용한 가상공간 경제활동 보상 체계

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