WO2012121555A2 - Procédé pour obtenir un service de publicité utilisant un émoticône - Google Patents

Procédé pour obtenir un service de publicité utilisant un émoticône Download PDF

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Publication number
WO2012121555A2
WO2012121555A2 PCT/KR2012/001703 KR2012001703W WO2012121555A2 WO 2012121555 A2 WO2012121555 A2 WO 2012121555A2 KR 2012001703 W KR2012001703 W KR 2012001703W WO 2012121555 A2 WO2012121555 A2 WO 2012121555A2
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WO
WIPO (PCT)
Prior art keywords
emoticon
user terminal
advertisement
information
providing
Prior art date
Application number
PCT/KR2012/001703
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English (en)
Korean (ko)
Other versions
WO2012121555A3 (fr
Inventor
이창훈
Original Assignee
Lee Chang Hun
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Lee Chang Hun filed Critical Lee Chang Hun
Publication of WO2012121555A2 publication Critical patent/WO2012121555A2/fr
Publication of WO2012121555A3 publication Critical patent/WO2012121555A3/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce

Definitions

  • the present invention relates to an advertisement service providing method, and more particularly, to an advertisement service providing method using an emoticon.
  • Emoticons are unique pictograms that are used to express emotions and intentions by combining letters, symbols, and numbers of computer keyboards in cyberspace. It is a compound word of emotion and icon which means emotion. It is known that Professor Scott Fahlman of Carnegie Mellon University on September 19, 1982 used “:-” for a smiley face and “:-(” for a sad face.
  • the present invention has been proposed to solve the above problems of the proposed methods, by transmitting the emoticon linked to the advertising information and providing the advertising information through the emoticon, advertising using the existing chat program or message system Providing a method for providing an advertisement service using an emoticon, which can minimize the user's dissatisfaction with the advertisement because it does not interfere with the conversation because the advertisement is absorbed in the conversation rather than occupies a portion of the screen. It is for that purpose.
  • the present invention by granting the benefit of the use of the emoticon linked to the advertisement, it is possible to induce the user to actively participate in the distribution of the ad, increase the concentration and advertising effect on the advertisement, the user location or user's interest information
  • By inputting the emoticon linked to the advertisement information associated with this it is possible to provide a target advertisement, to provide a variety of advertisements, and to provide a method of providing an advertisement service using the emoticon to maximize the advertising effect for another purpose. do.
  • Ad service providing method using an emoticon according to a feature of the present invention for achieving the above object, the service providing server for providing an advertisement service providing method to the user terminal,
  • the method may further include receiving location information from the first user terminal or the second user terminal.
  • step (1)
  • the emoticon linked to the local advertisement information within a predetermined distance from the location information may be transmitted to the first user terminal.
  • the method may further include receiving interest information from the first user terminal or the second user terminal.
  • step (1)
  • the emoticon to which the advertisement information corresponding to the interest information is linked may be transmitted to the first user terminal.
  • the interest information is
  • It may include at least one of gender, age, hobbies, areas of interest, and areas of interest.
  • step (1)
  • the advertisement information or the emoticon received from the advertiser terminal may be updated in real time and transmitted to the first user terminal.
  • the method may further include transmitting the emoticon to the first user terminal and the second user terminal on which a chat program having no input signal is executed for a predetermined time.
  • the advertisement information Preferably, the advertisement information,
  • It may include at least one of a URL, a text advertisement, an image advertisement, a video advertisement, an animation advertisement, event information, a discount information, a coupon, and a menu information of an advertisement site.
  • the emoticon Preferably, the emoticon,
  • It may be a logo or a product image of an advertiser providing advertisement information linked to the emoticon.
  • the benefit is,
  • step (4)
  • step (5) if the answer to the predetermined quiz received is the correct answer can be given a benefit to the second user terminal.
  • an advertisement may be provided using an existing chat program or a message system.
  • the advertisement since the advertisement does not occupy a part of the screen but is absorbed in the dialogue content, it does not interfere with the dialogue content, thereby minimizing the user's rejection of the advertisement.
  • the present invention by providing a benefit of the use of the emoticon linked to the advertisement to encourage the user to actively participate in the distribution of the ad, increase the concentration and advertising effect on the advertisement, user location or user's interest information
  • By inputting the emoticon linked to the advertisement information associated with the target advertisement is possible, it is possible to provide a variety of advertisement and maximize the advertising effect.
  • FIG. 1 is a diagram showing the configuration of a system for implementing a method of providing an advertisement service using an emoticon according to an embodiment of the present invention.
  • FIG. 2 is a flowchart illustrating a method of providing an advertisement service using an emoticon according to an embodiment of the present invention.
  • FIG. 3 is a view showing an example of a chat window implementation of the method of providing an advertisement service using an emoticon according to an embodiment of the present invention.
  • FIG. 4 is a diagram illustrating a screen for providing an animation advertisement in the method of providing an advertisement service using an emoticon according to an embodiment of the present invention.
  • FIG. 5 is a diagram illustrating an example of implementing a chat window in step S200 in the method of providing an advertisement service using an emoticon according to an embodiment of the present invention.
  • FIG. 6 is a diagram illustrating an example of implementing a chat window in step S400 in the method for providing an advertisement service using an emoticon according to an embodiment of the present invention.
  • step S400 is a diagram illustrating an example of a chat window provided with advertisement information in step S400 of the method for providing an advertisement service using an emoticon according to an embodiment of the present invention.
  • step S100 is a view showing detailed steps that may be performed for step S100 of the method for providing an advertisement service using an emoticon according to an embodiment of the present invention.
  • first user terminal 220 second user terminal
  • S200 If the selection of the emoticon is received from the first user terminal, transmitting the summary information of the advertisement information linked to the emoticon to the first user terminal.
  • a system for implementing an advertisement service providing method using an emoticon includes a service providing server 100, a user terminal 200, and an advertiser terminal 300. It may be configured to include, each component may be connected to each other through the network (400).
  • the service providing server 100 is a server providing an advertisement service providing method using an emoticon according to an embodiment of the present invention.
  • the service providing server 100 allows access of the advertiser terminal 300 and the user terminal 200 through the network 400.
  • various emoticons and advertisements can be provided to the user. That is, the service providing server 100 may store emoticons and advertisements provided by the advertiser and transmit the emoticons and advertisements at the request of the user terminal 200.
  • the user terminal 200 is a terminal of a user who wants to receive an advertisement using an emoticon.
  • the user terminal 200 includes a first user terminal 210 which is a terminal of a user who transmits an emoticon and a second user terminal 220 which is a terminal of a user who receives an emoticon.
  • the user terminal 200 may be a personal computer, a mobile communication terminal, a smartphone, a tablet PC, a smart TV, an MP3 player, a PMP, an electronic notebook, or the like.
  • the user terminal 200 of the present invention is not limited thereto. If the user terminal 200 can transmit and receive an emoticon linking an advertisement using a message transmission, a chat program, and the like, and receive the linked advertisement through the emoticon, the terminal Regardless of the form of the present invention, the user terminal 200 may play any role.
  • Advertiser terminal 300 is a terminal of an advertiser who wants to provide an advertisement to a user using an emoticon. Advertisers can facilitate various updates such as advertisement content or event addition by providing advertisements and emoticons to the service providing server 100 using the advertiser terminal 300. In addition, since emoticons are used when the user directly sends a message or chats, the user actively participates in the distribution of the advertisement and recommends the advertisement directly to an acquaintance such as a friend, thereby maximizing the advertisement effect.
  • FIG. 2 is a flowchart illustrating a method of providing an advertisement service using an emoticon according to an embodiment of the present invention. As shown in FIG. 2, in the method of providing an advertisement service using an emoticon according to an embodiment of the present invention, transmitting the emoticon to which the advertisement information is linked to the first user terminal 210 (S100) and the first user.
  • the service providing server 100 may transmit an emoticon to which the advertisement information is linked, to the first user terminal 210.
  • the emoticon may be a logo or a product image of an advertiser providing advertisement information linked to the emoticon.
  • the advertisement information linked to the emoticon may include at least one of a URL, a text advertisement, an image advertisement, a video advertisement, an animation advertisement, an event information, a discount information, a coupon, and a menu information of an advertisement site.
  • the emoticon provided in the method for providing an advertisement service using an emoticon according to an embodiment of the present invention may be a logo or a product image of an advertiser.
  • the logo of the advertiser may be a logo of an advertisement product, a logo of an advertisement service, or a logo of an advertiser company.
  • the unique logo of the advertiser may be embodied as an emoticon, however, there may be cases in which all the advertiser's logos may not be created, and when the user's logo is transmitted to the first user terminal 210 as an emoticon in step S100, the user You may have difficulty choosing a specific emoticon. Therefore, the emoticon may be provided for each category by using the product image as an emoticon. That is, as illustrated in FIG. 3, a coffee image or a logo of a coffee shop that links coffee advertisements may be emoticons.
  • the product image is an emoticon, such as a coffee image
  • the advertiser and the advertisement list may be transmitted to the first user terminal 210.
  • the emoticon of the present invention can also be a moving image.
  • FIG. 4 is a diagram illustrating a screen for providing an animation advertisement in the method of providing an advertisement service using an emoticon according to an embodiment of the present invention.
  • the advertisement content provided in the method for providing an advertisement service using an emoticon according to an embodiment of the present invention may be an animated advertisement. If the animation advertisement is used, the animation is immediately driven in response to the transmission of the emoticon even though the user does not receive a separate selection from the user terminal 200 to provide an advertisement to the first user terminal 210 and the second user terminal 220. Can be.
  • the service providing server 100 may transmit summary information of advertisement information linked to the emoticon to the first user terminal 210.
  • the summary information of the advertisement information may include an advertiser name, an advertisement product, an advertisement URL, a kind of advertisement information included, and the like, and may include a benefit granted in step S500 to be described later in detail through the use of the corresponding emoticon. .
  • FIG. 5 is a diagram illustrating an example of implementing a chat window in step S200 in a method of providing an advertisement service using emoticons according to an embodiment of the present invention.
  • the service providing server 100 may transmit summary information of advertisement information linked to each emoticon along with a list of emoticons provided by a plurality of advertisers. have.
  • the summary information of the advertisement information may include various information such as discount information, price information, menu information, and events in addition to the advertisement.
  • the corresponding emoticon may be input to the chat window.
  • the service providing server 100 may transmit an emoticon to the second user terminal 220 at the request of the first user terminal 210.
  • the service providing server 100 may transmit the requested emoticon to the second user terminal 220.
  • an emoticon such as an advertiser's logo or a coffee image may be transmitted and output.
  • the service providing server 100 may transmit advertisement information linked to the emoticon to the second user terminal 220. That is, in the method of providing an advertisement service using an emoticon according to an embodiment of the present invention, since the advertisement information is linked in step S100, the emoticon linked with the advertisement information is selected. By transmitting the advertisement information to the terminal 220, it is possible to actively deliver the advertisement information to the user. In addition, since advertisement information is provided according to a user's selection, it is possible to implement a form in which the user actively participates, and maximize the advertisement effect by increasing the concentration of advertisement of the user.
  • FIG. 6 is a diagram illustrating an example of implementing a chat window in step S400 in the method of providing an advertisement service using an emoticon according to an embodiment of the present invention
  • FIG. 7 is a method of providing an advertisement service using an emoticon according to an embodiment of the present invention
  • FIG. 4 is a diagram illustrating an example of implementing a chat window provided with advertisement information.
  • the user may receive a selection of a coffee emoticon from the second user terminal 220 by clicking on the emoticon.
  • the service providing server 100 may transmit the video advertisement to the second user terminal 220.
  • 7 illustrates a state in which the second user terminal 220 is vertically held vertically, and a video advertisement may be output to fill the entire screen.
  • step S400 the step of transmitting a predetermined quiz to confirm the continuous viewing of the advertisement to the second user terminal 220, and receiving the answer to the predetermined quiz from the second user terminal 220 It may include (not shown).
  • step S400 it is possible to check whether the user views the advertisement through the quiz.
  • a process of checking whether the advertisement is viewed is preferably included.
  • the service providing server 100 may transmit a predetermined quiz to the second user terminal 220 to confirm continuous viewing of the advertisement.
  • the predetermined quiz may be received from the advertiser, or may be a simple one that anyone can know if they have watched the advertisement. The user simply checks whether the second user terminal is valid by transmitting a simple quiz that is unknown unless the user has turned on the second user terminal 220 and not watching the advertisement.
  • the service providing server 100 may receive an answer for a predetermined quiz from the user terminal 220.
  • the answer is received from the second user terminal 220 for the predetermined quiz transmitted by the service providing server 100. If the input is the correct answer for the predetermined quiz, the operation moves to step S500 to be described in detail later. If it is possible, and if it is not the correct answer, the benefit cannot be provided in step S500. That is, in step S500, if the answer to the predetermined quiz received is the correct answer, the second user terminal 220 may be given a benefit.
  • the service providing server 100 may grant a benefit to the first user terminal 210 or the second user terminal 220.
  • the benefits may include points or coupons, and more specifically, may be points or coupons that can be used when the advertiser visits the offline company. That is, by transmitting the advertisement information linked to the emoticon and the emoticon in steps S100 to S400, as the user is provided with the advertisement, the service providing server 100 may grant various benefits to the user. In this way, the user can be encouraged to use the emoticon to which the advertisement information is linked more actively.
  • the service providing server 100 may grant various benefits to the user. In this way, the user can be encouraged to use the emoticon to which the advertisement information is linked more actively.
  • the service providing server 100 may grant various benefits to the user. In this way, the user can be encouraged to use the emoticon to which the advertisement information is linked more actively.
  • the service providing server 100 may grant various benefits to the user. In this way, the user can be encouraged to use the emoticon to which the advertisement information is linked more actively.
  • the various benefits such as points
  • the first user who has transmitted the emoticon or the second user who has received the advertisement information may receive a benefit by receiving the emoticon. Since the first user actively assists the advertiser's advertising activity by actively sending the emoticon to the second user using a message or a chat program, the first user may be encouraged to use the emoticon more actively by providing a benefit. Since the second user is directly exposed to the advertisement by selecting the received emoticon and being provided with advertisement information, the second user can induce a selection of the emoticon and improve the concentration of the advertisement by providing a benefit.
  • the method of providing an advertisement service using an emoticon according to an embodiment of the present invention includes receiving location information from the first user terminal 210 or the second user terminal 220 (S10).
  • the method further includes a step of receiving input of interest information from the first user terminal 210 or the second user terminal 220 (S20), or receiving advertisement information or an emoticon from the advertiser terminal 300 (S30). Can be.
  • the service providing server 100 may receive location information from the first user terminal 210 or the second user terminal 220. That is, in step S100, the emoticon to which the local advertisement information within a predetermined distance from the location information of the first user terminal 210 or the second user terminal 220 received in step S10 is linked to the first user terminal 210. Can transmit As such, by further including step S10, a local advertisement adjacent to the location of the first user terminal 210 or the second user terminal 220 may be provided through an emoticon. For example, if the user is near the theater in step S10, by linking the advertising information that the coffee emoticon in the step S100 gives a theater discount coupon to send to the first user terminal 210, the area effectively You can advertise.
  • step S10 using the GPS embedded in the user terminal 200 or if the user terminal 200 is a mobile communication terminal may be transmitted to the location of the user using a mobile communication network.
  • the user may receive an area to be provided with the area information.
  • the service providing server 100 may receive the interest information from the first user terminal 210 or the second user terminal 220. That is, in step S100, using the interest information of the first user or the second user input in step S20, an emoticon to which advertisement information corresponding to the interest information is linked may be transmitted to the first user terminal 210. Alternatively, the emoticon linked to the advertisement information corresponding to the interest information may be disposed above and transmitted to the first user terminal 210.
  • the interest information may include at least one of a gender, an age, a hobby, a field of interest, and a region of interest.
  • the service providing server 100 may receive advertisement information or an emoticon from the advertiser terminal 300. That is, in step S100, the advertisement information or the emoticon received from the advertiser terminal 300 may be updated in real time and transmitted to the first user terminal 210.
  • the service providing server 100 since the service providing server 100 can exchange information through the advertiser terminal 300 and the network 400, the advertiser can easily and freely update the advertisement or emoticon can be more efficient advertising .
  • the advertisement service providing method using an emoticon may further include transmitting (not shown). That is, as illustrated in FIGS. 3 to 6, in the first user terminal 210 or the second user terminal 220, the first user and the second user may have a conversation by executing a chat program. At this time, there may be a time when there is no input signal, that is, no conversation between the user terminal 200. When there is no conversation for a predetermined time such as 30 seconds or 1 minute, the emoticon may be automatically transmitted to the first user terminal 210 and the second user terminal 220 to receive an advertisement by selecting the emoticon. By including this step further there is an advantage that can obtain an additional advertising effect.

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Abstract

L'invention concerne un procédé pour obtenir un service de publicité utilisant un émoticône. Comme suggéré dans l'invention, une publicité peut être obtenue par l'utilisation d'un programme de discussion existant ou d'un système de messagerie par la transmission de l'émoticône lié à des informations publicitaires et l'obtention des informations publicitaires à l'aide de l'émoticône, et la réaction négative d'un utilisateur peut être réduite au minimum grâce à l'inclusion de la publicité dans le contenu d'une conversation au lieu de l'occupation d'une partie de l'écran, ne gênant pas ainsi la conversation. De plus, selon l'invention, l'utilisateur peut être plus enclin à participer activement à la diffusion de la publicité attirant ainsi davantage l'attention sur la publicité et l'effet publicitaire par l'attribution d'avantages selon l'utilisation de l'émoticône lié à la publicité, et une publicité ciblée peut être activée et l'effet publicitaire peut être maximisé par la réception des informations sur l'emplacement ou les centres d'intérêt de l'utilisateur et l'obtention de l'émoticône qui est lié aux informations publicitaires relatives aux informations sur l'emplacement ou les centres d'intérêt de l'utilisateur.
PCT/KR2012/001703 2011-03-08 2012-03-08 Procédé pour obtenir un service de publicité utilisant un émoticône WO2012121555A2 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR1020110020668A KR101161869B1 (ko) 2011-03-08 2011-03-08 이모티콘을 이용한 광고 서비스 제공 방법
KR10-2011-0020668 2011-03-08

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WO2012121555A2 true WO2012121555A2 (fr) 2012-09-13
WO2012121555A3 WO2012121555A3 (fr) 2012-12-20

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WO2015066610A1 (fr) * 2013-11-04 2015-05-07 Meemo, Llc Système d'annonce par idéogramme ou dans des applications, et de reconnaissance de mots
WO2015151037A1 (fr) * 2014-04-02 2015-10-08 Fabtale Productions Pty Ltd Vignette de messagerie améliorée
WO2015163937A1 (fr) * 2014-04-23 2015-10-29 Klickafy, Llc Emoticône cliquable
US11349978B2 (en) 2017-12-27 2022-05-31 Samsung Electronics Co., Ltd. Electronic device for transmitting and receiving message including emoji and method for controlling electronic device

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KR102018351B1 (ko) * 2012-10-25 2019-11-04 엘지전자 주식회사 이동 단말기 및 그 제어방법
US10877629B2 (en) 2016-10-13 2020-12-29 Tung Inc. Conversion and display of a user input
US10528219B2 (en) * 2015-08-10 2020-01-07 Tung Inc. Conversion and display of a user input
CN105119812B (zh) 2015-08-26 2018-05-18 小米科技有限责任公司 在聊天界面更改表情符号的方法、装置及终端设备
KR102588394B1 (ko) * 2017-02-14 2023-10-11 고석주 Reward 메신저 플랫폼 서비스 시스템 및 그 방법
KR102099892B1 (ko) * 2019-03-04 2020-04-10 최영락 딱지 기반의 광고 서비스 제공 시스템 및 그 방법
KR20190000683U (ko) * 2019-02-25 2019-03-15 최영락 탑재형 이모티콘
KR102244280B1 (ko) 2019-07-17 2021-04-23 장호정 이모티콘 입력에 동기화된 광고컨텐츠 순간 노출 광고 방법

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WO2015066610A1 (fr) * 2013-11-04 2015-05-07 Meemo, Llc Système d'annonce par idéogramme ou dans des applications, et de reconnaissance de mots
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US11809809B2 (en) 2014-04-23 2023-11-07 Klickafy, Llc Clickable emoji
US11349978B2 (en) 2017-12-27 2022-05-31 Samsung Electronics Co., Ltd. Electronic device for transmitting and receiving message including emoji and method for controlling electronic device

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KR101161869B1 (ko) 2012-07-04

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