WO2013165075A1 - Système pour fournir une publicité à l'aide d'une image parrainée d'une messagerie et procédé correspondant - Google Patents

Système pour fournir une publicité à l'aide d'une image parrainée d'une messagerie et procédé correspondant Download PDF

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Publication number
WO2013165075A1
WO2013165075A1 PCT/KR2013/000513 KR2013000513W WO2013165075A1 WO 2013165075 A1 WO2013165075 A1 WO 2013165075A1 KR 2013000513 W KR2013000513 W KR 2013000513W WO 2013165075 A1 WO2013165075 A1 WO 2013165075A1
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WIPO (PCT)
Prior art keywords
image
messenger
advertiser
user
terminal
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PCT/KR2013/000513
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English (en)
Korean (ko)
Inventor
이건수
Original Assignee
엔에이치엔비지니스플랫폼 주식회사
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Priority to JP2015510171A priority Critical patent/JP5922840B2/ja
Publication of WO2013165075A1 publication Critical patent/WO2013165075A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/40—Business processes related to the transportation industry

Definitions

  • Embodiments of the present invention relate to an advertisement system and method for providing a new form of advertisement using an image-type expression means used to express a user's emotion or intention on a messenger.
  • a messenger is a software that can send and receive messages or data in real time.
  • the messenger allows a user to register a contact and send and receive a message to or from a contact in the contact list displayed on the messenger screen.
  • the use of a messenger is becoming common in the mobile environment of the mobile communication terminal.
  • Such a messenger communicates mainly on texts, and various expression means have emerged to overcome the limitation of expressing a user's expression only in texts required for the delivery of a doctor or emotion.
  • the user expression means on the messenger may be divided into a text type and an image type.
  • the textual representation means include a character picture (eg, ( ⁇ ), (> _ ⁇ ), (-o-;), etc.) combining characters, symbols, numbers, and the like.
  • the means of expression on the messenger is extremely limited in that it is used for the purpose of expressing a user's intention or emotion.
  • the present specification provides a system and method that can provide a mobile advertisement using the expression means on the messenger.
  • a system and method are provided that can provide an image-type expression means for informing a brand image of an advertiser on a messenger.
  • the method comprises: maintaining a brand image of an advertiser as an image type expressing means used to express a user's feelings or intentions in a chat window of a messenger; Providing an image type representation means to a user terminal according to a request of a user terminal having a messenger installed therein; And performing the charging according to the image type expressing means provided to the terminal of the conversation counterpart participating in the chat window, with respect to the advertiser.
  • the image type expressing means may be exposed through a page executed on the chat window.
  • an image related to an area corresponding to the location of the user terminal may be provided.
  • the image type expressing means may be divided into a local image and a global image according to whether a region is set by an advertiser.
  • the image type expressing means may be divided into a sponsor image consisting of a brand image and a general image irrelevant to the brand image.
  • the advertisement method through the messenger may further include providing ranking information on the image-type expressing means to the user terminal.
  • the image type representation means may be arranged based on the ranking information on the page.
  • the ranking information for the image type expressing means includes unit advertising cost according to the selection of the image type expressing means, the selection ratio for the image type expressing means, the unit advertising cost according to the change of the image expressing means, and the conversion to the image expressing means. It can be determined using at least one of the ratio.
  • the performing of the billing may include: providing an advertisement method via a messenger to the terminal of the conversation counterpart, the image type representing means selected by the user on the page; When the image type expressing means is exposed through the chat window with the user in the terminal of the other party, the number of advertisement exposures of the advertiser is counted, or when the exposed image expressing means is switched by the conversation counter, the number of times of advertising conversion of the advertiser is counted. Making; And charging the advertiser according to the number of advertisement exposures or the number of advertisement conversions.
  • the number of advertisement exposures may be counted according to the number of conversation partners participating in the chat window.
  • An advertisement method using a messenger may include providing an image type expressing means selected by a user to a terminal of a conversation counterpart; And providing the marketing message of the advertiser to the terminal of the conversation counterpart when the conversation counterpart clicks on the image type expressing means.
  • Providing the marketing message of the advertiser may execute at least one of issuing a coupon related to the advertiser, moving to a landing page, executing a video or animation, and making a telephone connection.
  • the marketing message includes a coupon related to the advertiser, and the coupon may be stored in a Quick Response Code or a barcode format on a messenger installed in the terminal of the conversation counterpart.
  • a method comprising maintaining a brand image of an advertiser as an image type expressing means used to express a feeling or intention of a user in a chat window of a messenger; And exposing the image-type representation means through a page executed on a chat window of the messenger in response to a user's request.
  • charging may be performed as the image type expressing means is provided to the terminal of the conversation counterpart participating in the chat window.
  • the image type expressing means is classified into a local image and a global image according to whether a region is set by an advertiser, and exposing the image type expressing means may expose an image set by a user among the local image and the global image.
  • the image type expressing means may be divided into a sponsor image consisting of a brand image and a general image irrelevant to the brand image.
  • the exposing of the imaged representation means may align the imaged representation means on the page according to the ranking information of the imaged representation means.
  • the method of advertising through a messenger may further include transmitting the image-type expression means selected on the page to the terminal of the conversation counterpart or receiving the image-type expression means transmitted from the terminal of the conversation counterpart.
  • the advertisement method via the messenger may further include storing a coupon issued on the messenger when the image-type expressing means is clicked when the image-type expressing means is received from the terminal of the conversation counterpart.
  • a computer readable storage medium comprising instructions for controlling a computer system to provide an advertisement, wherein the instructions are configured to display an advertiser's brand image in a messenger dialog. Maintaining as an image-expressing means used to express feelings or intentions; Providing an image type representation means to a user terminal according to a request of a user terminal having a messenger installed therein; And performing charging according to the advertiser, wherein the image-type expression means is provided to a terminal of a conversation counterpart participating in the chat window, thereby controlling the computer system. .
  • the image type expressing means may be exposed through a page executed on the chat window.
  • a computer readable storage medium comprising instructions for controlling a computer system to provide an advertisement, wherein the instructions are configured to display an advertiser's brand image in a messenger dialog. Maintaining as an image-expressing means used to express feelings or intentions; And exposing the image-like representation means via a page executed on a chat window of the messenger at the request of the user, to provide a computer-readable storage medium for controlling the computer system.
  • charging may be performed as the image type expressing means is provided to the terminal of the conversation counterpart participating in the chat window.
  • the image type expressing means may be exposed through a page executed on the chat window.
  • charging may be performed as the image type expressing means is provided to the terminal of the conversation counterpart participating in the chat window.
  • a new type of mobile advertisement can be provided through a messenger by informing a brand image of an advertiser using an image used to express a user's emotion or intention in a messenger dialog.
  • Recognizing the location of the messenger user may provide an image registered by the advertiser associated with the region.
  • the user When the user delivers the image of the advertiser to the conversation counterpart and the corresponding image is shown to the conversation counterpart, the user may count and charge the actual advertisement exposure.
  • the image may be counted and billed as multiple exposures.
  • the conversation partner clicks on the image received from the user
  • the user's interest can be enhanced by providing various services such as issuing a coupon, moving to a landing page, executing a video or animation, and making a call.
  • FIG. 1 is a view showing an overview of an advertising system through a messenger according to an embodiment of the present invention.
  • FIG. 2 is an exemplary screen illustrating a chat window of a messenger according to an exemplary embodiment of the present invention.
  • FIG. 3 is an exemplary screen illustrating a page exposing an image type expressing means on a messenger according to an embodiment of the present invention.
  • FIG. 4 is a diagram illustrating an example of various services provided according to a type of marketing message set in an image type expressing means according to an embodiment of the present invention.
  • FIG. 5 is a block diagram illustrating an internal configuration of an advertisement system through a messenger according to an embodiment of the present invention.
  • FIG. 6 is a flowchart illustrating an advertisement method through a messenger according to an embodiment of the present invention.
  • FIG. 7 is a block diagram illustrating an internal configuration of an advertisement system through a messenger according to another embodiment of the present invention.
  • FIG. 8 is a flowchart illustrating an advertisement method through a messenger according to another embodiment of the present invention.
  • the present embodiments relate to an advertising system and method for informing a brand image of an advertiser using an image-type expression means on a messenger.
  • the 'image type expressing means' is any form that can be used instead of directly inputting text to express a user's feelings or intentions on a messenger such as a graphic emoticon, a flashcon, or a sticker represented by various types of images. It can mean the pictograph of.
  • 1 is a view showing an overview of an advertising system through a messenger according to an embodiment of the present invention. 1 illustrates a user terminal 110 and a messenger server 120.
  • the user terminal 110 may refer to any terminal device capable of installing and executing a messenger application provided by the messenger server 120 such as a PC, a smart phone, and a tablet. In this case, the user terminal 110 may perform overall operations of the messenger such as screen configuration, data input, data transmission, and data storage of the messenger under the control of the messenger application.
  • the messenger server 120 may be a system that provides a messenger service capable of transmitting and receiving a message or data in real time between a user terminal 110 in which a messenger application is installed.
  • the messenger server 120 directly serves as an advertisement platform such as registering an advertisement of an advertiser, providing an advertisement to the user terminal 110, and charging according to the exposure of the advertisement, or the above-described role that is constructed as a separate system. It may be implemented in the form of interworking with the advertising platform of. In other words, the messenger server 120 may be an advertisement system having the above role.
  • the advertiser may access the advertisement system to register a sticker image that may inform his / her brand image and input advertisement information related to the sticker image.
  • the advertisement information may include coupon information, a landing page address, a video or animation content, a phone number, and the like.
  • the service type of the marketing message exposed when the sticker image is clicked may be determined according to the type of advertisement information input by the advertiser.
  • the messenger server 120 may provide a brand image registered by an advertiser as a sticker image used in a messenger, and thus the user terminal 110 may expose a sticker image through a predetermined page executed in a chat window of the messenger. have. That is, the advertisement provided by the messenger server 120 refers to a sticker image used in the messenger, which may inform the advertiser's brand image.
  • the sticker image exposed through the chat window of the messenger is provided from the messenger server 120 at the time when the execution of the corresponding page is requested, or the messenger server 120 is provided in advance through the installation, update, or download of the messenger. (That is, stored and maintained on the user terminal 110).
  • the user terminal 110 displays the chat window 201 of the messenger as shown in FIG. 2 when the user selects one or more counterparts from the contact list registered in the messenger after executing the messenger.
  • the chat window 201 may include a menu 202 for executing a page related to the sticker image.
  • the user terminal 110 may display a page related to the sticker image.
  • the page related to the sticker image may be displayed in an overlapping manner on the chat window 201, or may be implemented in a switching manner that is switched on the chat window 201 and displayed on the front surface.
  • the page associated with the sticker image may be exposed by arranging the sticker image on a predetermined basis.
  • the page according to the menu 202 may be composed of a plurality of tabs according to the type of the sticker image.
  • tabs are divided and displayed by an emoticon 310 represented as an image, a sticker 320 including an advertiser's brand image, and a character picture 330 in which letters, symbols, and numbers are combined.
  • an emoticon 310 represented as an image
  • a sticker 320 including an advertiser's brand image
  • a character picture 330 in which letters, symbols, and numbers are combined.
  • a sticker image including a sponsored image 301 made of the advertiser's brand image and a general image 302 irrelevant to the brand image may be exposed.
  • the sponsor image 301 and the general image 302 may be randomly mixed and exposed on the corresponding tab, or may be exposed according to a pre-assigned number or position.
  • the sponsor image 301 and the general image 302 may be exposed by dividing a display form or a display area. Accordingly, the user terminal 110 may transmit the sticker image selected by the user among the sticker images exposed on the page to the counterpart who participated in the chat window via the messenger server 120.
  • the user terminal 110 may display the received sticker image 402 on the chat window 401 in which the counterpart is participating.
  • the user terminal 110 may receive a marketing message registered by the advertiser from the messenger server 120 when the sticker image 402 is clicked to expose the marketing message of the advertiser on the corresponding screen.
  • the marketing message of the advertiser may include a function for executing at least one service of issuing a coupon related to the advertiser, moving to a landing page, executing a video or animation, or making a telephone connection (wired telephone, internet (mVOIP, etc.) telephone). .
  • FIG. 4 is an example screen illustrating services that may be provided according to a type of advertisement information input by an advertiser.
  • 'coupon download' refers to the coupon download page 410 where the coupon of the advertiser set in the sticker image is issued
  • 'mobile web' refers to the advertiser's landing page screen 420 set in the sticker image
  • 'run video' refers to the sticker.
  • the video execution screen 430 on which the video set in the image is executed is shown, and the 'click to call' shows the phone connection screen 440 in which call connection to the phone number set in the sticker image is provided.
  • the brand image of the advertiser may be provided as a sticker image used to express the emotions or intentions of the user in the chat window of the messenger.
  • the advertisement system 500 may correspond to a messenger server capable of supporting the role of the advertisement platform described with reference to FIGS. 1 to 4.
  • the advertisement system 500 may include a storage 510, a provider 520, and a charging unit 530.
  • the storage unit 510 may store and maintain the brand image of the advertiser as a sticker image used to express the emotion or intention of the user in the chat window of the messenger.
  • the advertiser may access the advertisement system 500 to register a sticker image that may notify his / her brand image and input advertisement information related to the sticker image.
  • the advertisement information may include coupon information of an advertiser, an address of a landing page, video or animation content, a phone number, and the like.
  • the coupon may include a coupon of the corresponding product appearing in the sticker image, and may include code information such as a QR code or a barcode.
  • the advertisement information may include local information related to the advertiser.
  • the sticker image of the advertiser may be divided into a local image and a global image according to whether the advertiser sets a region.
  • the storage unit 510 may store and maintain the sticker image and the advertisement information registered from the advertiser.
  • the provider 520 may provide the brand image of the advertiser as a sticker image on the messenger according to a request of the user terminal in which the messenger is installed. In other words, when the user executes the messenger through the user terminal and opens the corresponding page in the messenger dialog to use the sticker image, the provider 520 recognizes this and informs the advertiser's brand image. Can be provided to the terminal.
  • the provider 520 may provide a sticker image of an advertiser associated with an area corresponding to a current location of the user terminal.
  • the provider 520 may basically provide a sticker image selected by a user from a local image and a global image. That is, the user of the messenger may select whether to view the local image or the global image based on the sticker image of the advertiser.
  • the providing unit 520 may provide the sticker image ranking information when the sticker image of the advertiser is provided to the user terminal on which the messenger is installed. Accordingly, the user terminal may arrange the sticker image based on the ranking information on the page where the sticker image is exposed.
  • the sorting method of the sticker image may take into consideration a lot selected by the user and the billed amount per sticker transmission. For example, in the sticker image sorting method, the weight of the user (that is, I) is heavily used, or the weight of the other people (ie, friends) who are established with the user on the messenger may be weighted.
  • the sticker image sorting method may use at least one of a unit advertisement cost according to the selection of the sticker image, a selection ratio for the sticker image, a unit advertisement cost according to the conversion of the sticker image, and a conversion ratio for the sticker image.
  • the ranking of the sticker image is as follows.
  • Ranking a ⁇ [(bid for sticker choice) ⁇ ⁇ ⁇ (All Users Sticker Choice Rate) + ⁇ ⁇ (My friends' Choice Rate) + ⁇ ⁇ (My choice Rate) ⁇ ] + b ⁇ [(bid for marketing message click) ⁇ (marketing message click rate or marketing message conversion rate)]
  • a, b, ⁇ , ⁇ , and ⁇ are weights
  • 'bid for sticker choice' is the unit advertising cost according to the user's selection
  • 'All Users Sticker Choice Rate' is the rate sent by all users of the messenger
  • 'My friends' Choice Rate' is the rate my friends have selected and sent
  • 'My choice Rate' is the rate I've selected and sent
  • 'bid for marketing message click' is the unit ad cost of conversions by the receiving user
  • the user may select and transfer the sticker image to the conversation counterpart. That is, the provider 520 may provide the sticker image selected by the user on the corresponding page to the terminal of the conversation counterpart.
  • the other party can check the sticker image delivered by the user through a dialog window in which the user communicates with the user, and when the user wants to see the advertisement information of the advertiser set on the sticker image, the corresponding sticker image is clicked.
  • the provider 520 may provide a marketing message of the advertiser set in the sticker image when the user or the counterpart clicks the sticker image in the chat window.
  • the provider 520 may provide at least one service among a user who clicks a sticker image or a conversation counterpart, issuing a coupon, moving to a landing page, executing a video or animation, or connecting a phone.
  • Various types of services have already been described in detail with reference to FIG. 4.
  • the accounting unit 530 may charge by counting the number of advertisement exposures of the advertiser when the sticker image transmitted by the user is exposed through the chat window with the user in the terminal of the conversation counterpart. That is, when the sticker image is shown to the conversation partner, the user can count and charge by one exposure. In this case, the charging unit 530 may count the number of advertisement exposures of the advertiser according to the number of counterparts participating in the chat window with the user. In other words, if there are multiple parties participating in the chat window, one sticker image is simultaneously delivered to multiple users, and in this case, the count may be accumulated by multiple exposures to charge. In addition, the charging unit 530 may charge by counting the number of advertisement conversion of the advertiser when the exposed sticker image is converted by the conversation counterpart. In other words, the charging unit 530 may charge the advertiser's marketing message set in the sticker image as a bid for marketing message click due to the conversion by the conversation counterpart.
  • FIG. 6 is a flowchart illustrating an advertisement method through a messenger according to an embodiment of the present invention.
  • the advertisement method according to the present embodiment may be performed by the advertisement system 500 described with reference to FIG. 5.
  • the advertisement system 500 may register and maintain the advertiser's brand image as a sticker image used to express the emotion or intention of the user in a chat window of the messenger.
  • the advertiser may access the advertisement system 500 to register a sticker image that may notify his / her brand image and input advertisement information related to the sticker image.
  • the advertisement information may include coupon information of an advertiser, an address of a landing page, video or animation content, a phone number, and the like.
  • the advertisement information may include local information related to the advertiser.
  • the sticker image of the advertiser may be divided into a local image and a global image according to whether the advertiser sets a region.
  • the advertisement system 500 may provide the brand image of the advertiser as a sticker image on the messenger according to a request of the user terminal in which the messenger is installed.
  • the advertisement system 500 recognizes this and informs the brand image of the advertiser. Can be provided to the terminal.
  • the advertisement system 500 may provide a sticker image of an advertiser associated with an area corresponding to a current location of a user terminal.
  • the advertisement system 500 may basically provide a sticker image selected by a user from a local image and a global image.
  • the advertisement system 500 may provide the sticker image ranking information when the sticker image of the advertiser is provided to the user terminal on which the messenger is installed. Accordingly, the user terminal may arrange the sticker image based on the ranking information on the page where the sticker image is exposed.
  • the ranking information of the sticker image may be determined using at least one of a unit advertisement cost according to the selection of the sticker image, a selection ratio for the sticker image, a unit advertisement cost according to the conversion of the sticker image, and a conversion ratio for the sticker image.
  • the advertisement system 500 may provide the sticker image selected by the user on the corresponding page of the chat window to the terminal of the chat counterpart.
  • the user may select the sticker image and deliver it to the chat counterpart.
  • the other party can check the sticker image delivered by the user through a dialog window in which the user communicates with the user.
  • the advertisement system 500 may provide a marketing message of an advertiser set in the sticker image when the user or the counterpart clicks the sticker image in the chat window.
  • the advertisement system 500 may provide at least one service among a user who clicks a sticker image or a conversation counterpart, issuing a coupon, moving to a landing page, executing a video or animation, or connecting a phone.
  • the advertisement system 500 may count and charge the number of advertisement exposures of the advertiser. That is, when the sticker image is shown to the conversation partner, the user can count and charge by one exposure. In this case, the advertisement system 500 may count the number of advertisement exposures of the advertiser according to the number of counterparts participating in the chat window with the user. In other words, if a conversation partner has multiple conversation partners for the sticker image, the count may be accumulated by several exposures at the same time to charge. In addition, the advertisement system 500 may charge by counting the number of advertisement conversion of the advertiser when the exposed sticker image is converted by the conversation counterpart. In other words, the advertisement system 500 may charge the advertiser's marketing message set in the sticker image at a bid for marketing message click due to the conversion by the conversation counterpart.
  • the advertisement system 500 corresponding to the messenger server may provide the brand image of the advertiser as a sticker image used to express the emotion or intention of the user in the chat window of the messenger.
  • the advertisement system 700 is a block diagram illustrating an internal configuration of an advertisement system through a messenger according to another embodiment of the present invention.
  • the advertisement system 700 according to the present embodiment may correspond to the user terminal described with reference to FIGS. 1 to 4.
  • the advertisement system 700 may include a storage unit 710, an exposure unit 720, and a communication unit 730.
  • the storage unit 710 may store and maintain the brand image of the advertiser as a sticker image used to express the emotion or intention of the user in the chat window of the messenger.
  • the storage unit 710 may receive a sticker image from a messenger server in advance and install it on a messenger through messenger installation, update, or download.
  • the sticker image used to express the emotion or intention of the user may be divided into a sponsor image consisting of the advertiser's brand image and a general image irrelevant to the brand image.
  • the sticker image of the advertiser may be divided into a local image and a global image according to whether the advertiser sets the region.
  • the exposure unit 720 may expose a sticker image through a page executed on a chat window at the request of a user who uses a messenger. After the user executes the messenger through the user terminal and calls the relevant menu in the messenger's chat window to use the sticker image, the sticker image may be exposed through the corresponding page.
  • the page to which the sticker image is exposed may be a layer appearing on the chat window of the messenger, which may be displayed by being overlapped with the chat window or converted to the corresponding page in the chat window.
  • the exposure unit 720 may expose the sponsor image including the brand image of the advertiser together with the general image on the corresponding page. In this case, the sponsor image and the general image may be randomly mixed and exposed on the corresponding page, or may be exposed according to a predetermined number or location. In addition, the sponsor image and the general image may be exposed by dividing a display form or a display area.
  • the exposure unit 720 may expose a sticker image set by the user among local images and global images in exposing the advertiser's sticker image.
  • a sticker image associated with an area corresponding to a user's current location may be exposed.
  • the exposure unit 720 may arrange and expose the sticker image based on the ranking information on the page where the sticker image is exposed. For example, in the sticker image sorting method, the weight of the user (that is, I) is heavily used, or the weight of the other people (ie, friends) who are established with the user on the messenger may be weighted.
  • the communication unit 730 may transmit a sticker image selected by the user from the sticker image exposed on the page to the counterparticipant who participated in the chat window or communicate with the messenger server.
  • the sticker image exchanged between the user and the counterpart may be displayed on the conversation content of the chat window in which the user and the counterpart participate.
  • the communication unit 730 clicks on the sticker image displayed in the chat window of the messenger the communication unit 730 may receive a marketing message of the advertiser set in the sticker image from the messenger server. Accordingly, the exposure unit 720 may provide a screen related to the corresponding service based on the marketing message of the advertiser received through the communication unit 730.
  • the marketing message of the advertiser may provide at least one service of issuing a coupon, moving to a landing page, executing a video or animation, and making a phone call.
  • the coupon of the advertiser is set in the sticker image may include a coupon of the corresponding product appearing on the sticker image.
  • the corresponding coupon may be stored on the messenger and stored through the storage unit 710.
  • the coupon may be stored in the 'My Coupon Box' on the messenger.
  • the coupon stored in the coupon box may be stored in a code format such as a QR code or a barcode. Thereafter, the user who has issued the coupon can visit the openline store and consume the coupon issuing information by recognizing the QR code or barcode.
  • FIG. 8 is a flowchart illustrating an advertisement method through a messenger according to another embodiment of the present invention.
  • the advertisement method according to the present embodiment may be performed by the advertisement system 700 described with reference to FIG. 7.
  • the advertisement system 700 may store and maintain the advertiser's brand image as a sticker image used to express a user's emotion or intention in a chat window of a messenger.
  • the advertisement system 700 may receive a sticker image from a messenger server in advance through a messenger installation, update, or download, and store the sticker image on the messenger.
  • the sticker image used to express the emotion or intention of the user in the messenger may be divided into a sponsor image consisting of the advertiser's brand image and a general image irrelevant to the brand image.
  • the sticker image of the advertiser may be divided into a local image and a global image according to whether the advertiser sets the region.
  • the advertisement system 700 may expose a sticker image through a page executed on a chat window according to a request of a user who uses a messenger. After the user executes the messenger through the user terminal and calls the relevant menu in the messenger's chat window to use the sticker image, the sticker image may be exposed through the corresponding page.
  • the advertisement system 700 may expose the sponsor image including the brand image of the advertiser together with the general image on the corresponding page.
  • the sponsor image and the general image may be randomly mixed and exposed on the corresponding page, or may be exposed according to a predetermined number or location.
  • the sponsor image and the general image may be exposed by dividing a display form or a display area.
  • the advertisement system 700 may expose a sticker image set by a user from among a local image and a global image in exposing the advertiser's sticker image.
  • a sticker image associated with an area corresponding to a user's current location may be exposed.
  • the advertisement system 700 may arrange and display the sticker image based on the ranking information on the page on which the sticker image is exposed.
  • the advertisement system 700 transmits the sticker image selected by the user to the other party who participates in the chat window or the sticker image transmitted from the terminal of the other party through the communication with the messenger server. Can be received.
  • the sticker image exchanged between the user and the counterpart may be displayed on the conversation content of the chat window in which the user and the counterpart participate.
  • the advertisement system 700 clicks on the sticker image displayed in the messenger window the advertisement system 700 may receive the advertiser's marketing message set in the sticker image from the messenger server and provide a screen related to the service based on the received advertiser's marketing message. can do.
  • the marketing message of the advertiser may provide at least one service of issuing a coupon, moving to a landing page, executing a video or animation, and making a phone call.
  • the coupon of the advertiser is set in the sticker image may include a coupon of the corresponding product appearing on the sticker image.
  • the corresponding coupon may be stored on the messenger in the form of a code such as a QR code or a barcode.
  • the advertisement system 500 corresponding to the user terminal may provide the brand image of the advertiser as a sticker image used to express the emotion or intention of the user in the chat window of the messenger.
  • 5 to 8 may refer to contents described with reference to FIGS. 1 to 4.
  • a new type of mobile advertisement may be provided through a messenger by informing a brand image of an advertiser using a sticker image used to express a user's feelings or intentions in a chat window of a messenger.
  • a location of a messenger user may be recognized to provide a sticker image registered by an advertiser related to a corresponding region.
  • the user delivers the sticker image of the advertiser to the conversation counterpart and the sticker is displayed to the conversation counterpart, the user may count the actual advertisement exposure and charge the bill.
  • the sticker image may be counted and billed with multiple exposures.
  • various services such as issuing a coupon, moving to a landing page, executing a video or animation, and making a call may be provided.
  • Methods according to an embodiment of the present invention may be implemented in program instruction form that can be executed by various computer systems and recorded in a computer readable medium.
  • the computer readable medium may include program instructions, data files, data structures, etc. alone or in combination.
  • Program instructions recorded on the media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts.
  • the above-described file system can be recorded in a computer-readable recording medium.

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Abstract

L'invention concerne un procédé pour fournir une publicité à l'aide d'une image parrainée d'une messagerie et un système correspondant. Un procédé pour fournir une publicité par l'intermédiaire d'une messagerie comprend les étapes consistant à : conserver une image de marque d'un parraineur sur une fenêtre de discussion d'une messagerie en tant que moyen d'expression de type image utilisé pour exprimer les émotions ou l'intention d'un utilisateur ; fournir le moyen d'expression de type image à un terminal utilisateur dans lequel la messagerie est installée, en fonction d'une requête du terminal utilisateur ; et facturer le parraineur selon la fourniture du moyen d'expression de type image à un terminal d'un participant dans la fenêtre de discussion, le moyen d'expression de type image étant affiché à travers une page exécutée sur la fenêtre de discussion de la messagerie.
PCT/KR2013/000513 2012-05-03 2013-01-23 Système pour fournir une publicité à l'aide d'une image parrainée d'une messagerie et procédé correspondant WO2013165075A1 (fr)

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JP2015510171A JP5922840B2 (ja) 2012-05-03 2013-01-23 メッセンジャ上でスポンサ方式のイメージを利用して広告を提供するシステムおよびその方法

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KR10-2012-0046905 2012-05-03
KR1020120046905A KR101991025B1 (ko) 2012-05-03 2012-05-03 메신저 상에서 스폰서 방식의 이미지를 이용하여 광고를 제공하는 시스템 및 그 방법

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KR102588394B1 (ko) * 2017-02-14 2023-10-11 고석주 Reward 메신저 플랫폼 서비스 시스템 및 그 방법
CN112930514A (zh) 2018-08-31 2021-06-08 谷歌有限责任公司 生成用于通过动态键盘接口呈现的动画图像的方法和系统
KR20190000683U (ko) * 2019-02-25 2019-03-15 최영락 탑재형 이모티콘
KR102099892B1 (ko) * 2019-03-04 2020-04-10 최영락 딱지 기반의 광고 서비스 제공 시스템 및 그 방법
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JP7047033B2 (ja) * 2020-09-03 2022-04-04 Ｌｉｎｅ株式会社 プログラム、情報処理方法、及び情報処理システム
JP7293440B2 (ja) 2020-09-03 2023-06-19 Ｌｉｎｅ株式会社 プログラム、情報処理方法、及び情報処理システム
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JP6208281B2 (ja) 2017-10-04
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JP2016157468A (ja) 2016-09-01
JP2015520446A (ja) 2015-07-16

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