WO2016126013A1 - Système pour fournir un contenu publicitaire basé sur un mot-clé et procédé associé - Google Patents

Système pour fournir un contenu publicitaire basé sur un mot-clé et procédé associé Download PDF

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Publication number
WO2016126013A1
WO2016126013A1 PCT/KR2016/000280 KR2016000280W WO2016126013A1 WO 2016126013 A1 WO2016126013 A1 WO 2016126013A1 KR 2016000280 W KR2016000280 W KR 2016000280W WO 2016126013 A1 WO2016126013 A1 WO 2016126013A1
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WO
WIPO (PCT)
Prior art keywords
advertisement content
keyword
keyboard application
user terminal
advertisement
Prior art date
Application number
PCT/KR2016/000280
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English (en)
Korean (ko)
Inventor
표철민
Original Assignee
(주)위자드웍스
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by (주)위자드웍스 filed Critical (주)위자드웍스
Publication of WO2016126013A1 publication Critical patent/WO2016126013A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00—Arrangements for program control, e.g. control units
    • G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44—Arrangements for executing specific programs
    • G06F9/451—Execution arrangements for user interfaces
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to a keyword-based advertisement content providing system and a method thereof, and more particularly, to a keyword-based advertisement content providing system for providing advertisement content corresponding to a keyword input from a user terminal while a keyboard application is executed; It's about how.
  • the advertisement image or the advertisement text is displayed on the search result screen along with the search results related to the keyword input by the user.
  • the advertisements displayed on the search result screen are related to the keyword inputted by the user, the advertisements are not located at the location where the user's eyes are focused and are easily distributed to the user as the advertisement is distributed throughout the search result screen. There was a problem that was not recognized.
  • the advertisement of the user's keyword can be exposed only after the user's keyword input is completed and the screen of the web browser is moved to the search result screen, the user wants to expose the advertisement related to the user's input more quickly.
  • the advertiser's requirements were limited.
  • the user terminal includes a keyboard application execution unit for executing a keyboard application downloaded from a keyboard application server; A candidate keyword storage unit for receiving and storing candidate keywords from the keyboard application server; A keyword input unit which receives a keyword from a user while executing the keyboard application; A keyword matching unit which matches the input keyword with the candidate keyword; A content request unit for requesting an advertisement content corresponding to the keyword from an advertisement content providing server when there is a keyword identical to the input keyword among the candidate keywords as a result of the matching; And a content display unit for receiving and displaying the requested advertisement content from the advertisement content providing server.
  • the keyboard application server may receive the candidate keyword from the advertisement content providing server and deliver the candidate keyword to the user terminal.
  • the keyboard application server may receive information about presence or absence of advertisement content corresponding to the candidate keyword from the advertisement content providing server.
  • the candidate keyword storage unit may receive and update the candidate keyword from the keyboard application server at set intervals.
  • the content requesting unit receives the advertisement content from the advertisement content providing server when there is a corresponding advertisement content as a result of requesting the advertisement content corresponding to the keyword from the advertisement content providing server, and the advertisement content does not exist. If the related advertisement content can be delivered.
  • the keyword input unit When a plurality of keywords are input through the keyword input unit and there is at least one keyword identical to the input keyword among the candidate keywords as a result of the matching, the number of input of keywords, a recently input keyword, and a keyword are displayed.
  • the selected advertisement content may be requested in consideration of one or more conditions of the input time and the advertisement content click rate of the specific keyword.
  • the content display unit may display the advertisement content delivered from the advertisement content providing server on a portion of the screen of the user terminal, or play the advertisement content according to a preset format when the advertisement content is selected from the user.
  • the keyboard application server may receive provision information about advertisement content provided to the user terminal to the advertisement content providing server.
  • An advertisement content providing method using a system for providing advertisement contents to a user terminal comprising the steps of: the user terminal running a keyboard application downloaded from a keyboard application server; Receiving and storing candidate keywords from the keyboard application server; Receiving a keyword from a user while executing the keyboard application; Matching the input keyword with the candidate keyword; Requesting an advertisement content corresponding to the keyword from an advertisement content providing server when there is a keyword identical to the input keyword among the candidate keywords as a result of the matching; And receiving and displaying the requested advertisement content from the advertisement content providing server.
  • the keyword-based advertisement content providing system and method thereof provide advertisement content corresponding to a keyword input from a user terminal in a state where a keyboard application is executed, so that the advertisement can be targeted to meet the interests of the user. There is an effect that can increase the efficiency.
  • the present invention can protect user privacy by collecting advertisement keywords periodically in the keyboard application and requesting advertisement contents only when the keywords input from the user match the candidate keywords. have.
  • FIG. 1 is a block diagram showing a keyword-based advertising content providing system according to an embodiment of the present invention.
  • FIG. 2 is a block diagram of a user terminal according to an embodiment of the present invention.
  • 3 to 6 illustrate examples of keyboard applications.
  • FIG. 7 is a block diagram of a keyboard application server according to an embodiment of the present invention.
  • FIG. 8 is a block diagram of an advertisement content providing server according to an embodiment of the present invention.
  • FIG. 9 is a flowchart illustrating a keyword-based advertising content providing method according to an embodiment of the present invention.
  • FIG. 10 is an exemplary view of a user terminal screen in which advertisement content is inserted according to an embodiment of the present invention.
  • FIG. 1 is a block diagram showing a keyword-based advertising content providing system according to an embodiment of the present invention.
  • the keyword-based advertisement content providing system includes a user terminal 100, a web server 200, a keyboard application server 250, an advertisement content providing server 300, and an advertisement content.
  • DB 400 is included.
  • each component of FIG. 1 is generally connected through a network.
  • the user terminal 100 may be connected to a web server 200, a keyboard application server 250, and an advertisement content providing server 300 through a network.
  • the advertisement content providing server 300 may be connected to the web server 200 through a network.
  • the network refers to a connection structure capable of exchanging information between respective nodes such as user terminals and servers, and an example of such a network includes the Internet, a local area network (LAN), and a wireless LAN (LAN).
  • LAN local area network
  • LAN wireless LAN
  • WAN Local Area Network
  • WAN Wide Area Network
  • PAN Personal Area Network
  • 3G, 4G, LTE, Wi-Fi and the like, but are not limited thereto.
  • the user terminal 100 is connected to the web server 200, the keyboard application server 250 and the advertisement content providing server 300 through a network, and the content to the website, application, messenger, cloud, PC, mail It may be a terminal for uploading or transmitting.
  • the user terminal 100 may be connected to a network such as a smart phone, a smart pad, a smart watch, and smart glasses by a wired or wireless network such as a mobile phone, a notebook computer, a tablet PC, a PDA (Personal Digital Assistant), and the like. It can be implemented as a device that can send and receive information.
  • the user terminal 100 includes a personal communication system (PCS), a global system for mobile communications (GSM), a personal digital cellular (PDC), a personal handyphone system (PHS), an international mobile telecommunication (IMT) -2000, and a code of CDMA (Code).
  • PCS personal communication system
  • GSM global system for mobile communications
  • PDC personal digital cellular
  • PHS personal handyphone system
  • IMT international mobile telecommunication
  • Code Code Division type multiple access
  • W-CDMA W-Code Division Multiple Access
  • WBRO Wireless Broadband Internet
  • the function of the system may be provided as an application on the device.
  • the user terminal 100 may download a keyboard application providing various types of keyboards from the keyboard application server 250, and the keyboard application may download various app stores such as Android or Apple. Can be downloaded by the user.
  • the user terminal 100 may be pre-installed in an application form so that various types of keyboards may be selected.
  • the application means an application on the terminal, and includes, for example, an app running on a mobile terminal (smartphone). The app can be downloaded and installed from the mobile application market, a virtual marketplace for freely buying and selling mobile content.
  • the network connection means that the user terminal 100, the web server 200, the keyboard application server 250, and the advertisement content providing server 300 are connected to each other so as to communicate with each other.
  • the web server 200, the keyboard application server 250, and the advertisement content providing server 300 may exchange data with each other through a communication object.
  • the web server 200 refers to all servers to which the user terminal 100 is connected, and includes a portal server for providing search results for various keywords, a chat / community server for chatting or community among users, and various It may include a marketing-related server that can trade the goods.
  • the web server 200 may be networked with the user terminal 100 in the form of a web site or related application.
  • the keyboard application server 250 When the keyboard application is executed through the user terminal 100, the keyboard application server 250 periodically receives and collects candidate keywords from the advertisement content providing server 300 and delivers the candidate keywords to the user terminal 100.
  • the advertisement content providing server 300 periodically transmits the candidate keyword to the keyboard application server 250 in association with the advertisement content DB 400 and displays the advertisement content corresponding to the keyword requested from the user terminal 100. Extracted from 400 to display on a portion of the screen of the user terminal 100.
  • the advertisement content providing server 300 provides the advertisement content corresponding to the keyword requested from the user terminal 100 to the user terminal 100 in the form of a strip banner or a front banner.
  • the advertisement content DB 400 may be formed of advertisement contents in the form of a video, an image, or text, and the advertisement content selected through the advertisement content providing server 300 may be a specific web site accessed by the user terminal 100 or the like. It is provided through the screen of the application.
  • FIGS. 3 to 6 are exemplary implementations of a keyboard application.
  • the user terminal 100 includes a keyboard application execution unit 110, a candidate keyword storage unit 120, a keyword input unit 130, a keyword matching unit 140, and a content request unit. 150 and the content display unit 160.
  • the keyboard application is downloaded from the keyboard application server 250 through the mobile application market by the application execution unit 110, or a keyboard application pre-installed therein is executed.
  • the keyboard application provides a keypad having various character and symbol arrangements such as Cheonjiin mode, Qwerty mode, Cheonjiin plus mode, Naragle mode, etc., as shown in FIGS. Allows you to write mail.
  • the user can select one of various keypad modes according to the use or preference.
  • the keyboard application may receive a keyword through voice recognition. That is, including a voice input button among the keyboard buttons, when the user presses the voice input button and speaks a keyword, it may be automatically recognized as text.
  • the candidate keyword storage unit 120 receives and stores candidate keywords from the keyboard application server 250.
  • the candidate keyword storage unit 120 may receive the candidate keyword from the keyboard application server 250 and update it at set intervals.
  • the keyword input unit 130 receives a keyword from a user while executing a keyboard application.
  • the keyword input unit 130 may receive a keyword from the user through the selected keypad mode. That is, when the web server 200 accessed by the user is a portal server, a search word may be input. When the web server 200 accessed by the user is a chat server, words for chatting may be input.
  • the keyword matching unit 140 matches the keyword input from the keyword input unit 130 with candidate keywords stored in the candidate keyword storage unit 120.
  • the content requesting unit 150 requests the advertisement content from the advertisement content providing server 300 according to the matched result from the keyword matching unit 140.
  • the advertisement content providing server 300 requests the advertisement content corresponding to the keyword. do.
  • the content request unit 150 advertises a unique number given to the matched keyword instead of the input keyword. It may be delivered to the content providing server 300.
  • the character string actually input by the user may be prevented from being transmitted to the advertisement content providing server 300 to solve the leakage of personal information.
  • the content request unit 150 protects user privacy by transmitting only the keywords that match the candidate keywords stored in the keyword storage unit 120 among the entire sentences input to the keyword input unit 130 to the advertisement content providing server 300. Can be.
  • the content request unit 150 receives the advertisement content from the advertisement content providing server 300 when the advertisement content corresponding to the keyword exists in the advertisement content providing server 300, and the advertisement content corresponding to the keyword. If does not exist, the associated advertisement content may be delivered.
  • the user terminal 100 may display that there is no advertisement content corresponding to the corresponding keyword.
  • the content requesting unit 150 receives a plurality of keywords through the keyword input unit 130, and inputs them from the keyword input unit 130 among candidate keywords stored in the keyword storage unit 120 of the matching result of the keyword matching unit 140.
  • the selected advertisement content may be requested in consideration of any one or more conditions among the number of input of the keyword, the recently inputted keyword, the time at which the keyword is input, and the advertisement content click rate of the specific keyword.
  • the content display unit 160 receives and displays the advertisement content requested by the content request unit 150 from the advertisement content providing server 300.
  • the content display unit 160 displays the advertisement content delivered from the advertisement content providing server 300 on a portion of the screen of the user terminal 100, or when the advertisement content is selected from the user to play the advertisement content according to a preset format. It may be.
  • a portion of the screen of the user terminal 100 may be displayed in the form of a band banner or a front banner.
  • the form of the advertisement may be an image file or a video, or may be mixed with text.
  • it may be a download link of an app related to a matched keyword, a link to register for an event (event), or a related coupon issuance link, rather than a simple banner advertisement.
  • the user when the user clicks on the advertisement content, the user may move to a web site connected to the corresponding advertisement content or execute an application.
  • the advertisement content may be changed in units of predetermined time according to the priority.
  • FIG. 7 is a block diagram of a keyboard application server according to an embodiment of the present invention.
  • the keyboard application server 250 includes a candidate keyword receiving unit 251, a candidate keyword providing unit 252, a content providing information DB 253, and a cost settlement unit 254. do.
  • the candidate keyword receiving unit 251 receives a keyword from the advertisement content providing server 300 at a predetermined cycle interval (for example, 6 hours and 24 hours).
  • a predetermined cycle interval for example, 6 hours and 24 hours.
  • the newly added keyword may be received by updating the existing candidate keyword.
  • the candidate keyword receiving unit 251 may receive the presence or absence information of the advertisement content corresponding to the candidate keyword from the advertisement content server 300.
  • the candidate keyword providing unit 252 transmits the candidate keyword received from the candidate keyword receiving unit 251 to the user terminal 100.
  • the content providing information DB 253 receives and stores providing information about the advertisement content delivered from the advertisement content providing server 300 to the user terminal 100.
  • the provision information may include at least one of the type of advertisement content delivered to the user terminal 100, the number of provisions, a provision time, whether a video or a still image.
  • the cost settlement unit 254 may refer to the advertisement content providing information stored in the content providing information DB 253 and calculates an advertisement cost requested for the corresponding advertiser.
  • the cost settlement unit 254 calculates the cost requested by the administrator of the keyboard application server 300 to the advertiser for the advertisement content provided to the user terminal 100.
  • FIG. 8 is a block diagram of an advertisement content providing server according to an embodiment of the present invention.
  • the advertisement content providing server 300 includes a keyword receiving unit 310, an advertisement content selecting unit 320, and an advertisement content providing unit 330.
  • the keyword receiver 310 receives a matched keyword from the keyboard application server 250 from the user terminal 100.
  • the advertisement content selection unit 320 retrieves the advertisement content corresponding to the received keyword from the advertisement content DB 400. For example, when the selected keyword is "light", the advertisement content selection unit 320 retrieves the advertisement content for "light” from the advertisement content DB 400.
  • the advertisement content selection unit 320 may select the advertisement content having the highest priority among the searched advertisement contents.
  • the advertisement having a high priority means an advertisement having a high advertisement fee, an advertisement having a large number of hits, or an advertisement having high keyword similarity, and the design can be changed according to a user's selection.
  • the advertisement content providing unit 330 delivers the advertisement content selected by the advertisement content selecting unit 320 to the user terminal 100 so that the delivered advertisement content is displayed in the form of banner advertisement on the screen of the user terminal 100. You may.
  • the user terminal 100 executes a keyboard application downloaded from the keyboard application server 250 (S610).
  • the keyboard application server 250 receives the candidate keyword from the advertisement content providing server 300 at a set cycle interval (for example, 6 hours and 24 hours) (S620).
  • the user terminal 100 receives and stores a candidate keyword from the keyboard application server 250 (S630).
  • the newly added keyword may be received by updating the existing candidate keyword, or the presence or absence of advertisement content corresponding to the candidate keyword may be received together.
  • the user terminal 100 receives information on whether there is an advertisement content corresponding to the keyword from the advertisement content providing server 300, and when the keywords are matched, the corresponding advertisement content on the advertisement content providing server 300. Can quickly determine whether or not the system exists and can increase processing efficiency.
  • the user terminal 100 receives a keyword from the user while executing the keyboard application and matches the input keyword with the candidate keyword received in operation S630.
  • the user terminal 100 requests advertisement content from the advertisement content providing server 300 according to the matching result of operation S640.
  • the user terminal 100 may transmit the unique number assigned to the matched keyword, not the keyword input from the user, to the advertisement content providing server 300.
  • the character string actually input by the user may be prevented from being transmitted to the advertisement content providing server 300 to solve the leakage of personal information.
  • the user terminal 100 receives the advertisement content from the advertisement content providing server 300, the advertisement content corresponding to the keyword exists. If not, the associated advertisement content may be delivered (S660).
  • the user terminal 100 may receive advertisement content of an associated keyword or advertisement content of an associated category. However, if there is no associated advertisement content, it may indicate that there is no advertisement content corresponding to the keyword.
  • the user terminal 100 inputs the keyword.
  • the selected advertisement content may be requested in consideration of any one or more conditions among the recently inputted keyword, the time when the keyword is input, and the click rate of the advertisement content of the specific keyword.
  • the user terminal 100 displays the advertisement content received from the advertisement content providing server 300 (S670).
  • the advertisement content delivered from the advertisement content providing server 300 is displayed on a portion of the screen of the user terminal 100, and when the advertisement content is selected from the user terminal 100, the user terminal 100 is set according to a preset format. ) Can be provided.
  • a portion of the screen of the user terminal 100 may be displayed in the form of a band banner or a front banner.
  • the form of the advertisement may be an image file or a video, or may be mixed with text.
  • it may be a download link of an app related to a matched keyword, a link to register for an event (event), or a related coupon issuance link, rather than a simple banner advertisement.
  • the keyboard application server 250 may calculate an advertisement cost based on the provision information on the advertisement content provided to the user terminal 100 to the advertisement content providing server 300, and may request payment of the calculated advertisement cost.
  • the keyboard application server 250 may receive a cost from the advertiser for the advertisement content provided to the user terminal 100.
  • FIG. 10 is an exemplary view of a user terminal screen in which advertisement content is inserted according to an embodiment of the present invention.
  • the user terminal 100 may input the keyboard application server ( If there is a keyword "movie" among the candidate keywords received from 250, the advertisement content providing server 300 requests advertisement content corresponding to the keyword "movie". In this case, if the advertisement content corresponding to the advertisement content providing server 300 is present, the advertisement content providing server 300 delivers the corresponding advertisement content to the user terminal 100 to set the area 500 of the screen of the user terminal 100. To be displayed on the screen.
  • the keyword-based advertising content providing system and method by providing the advertising content corresponding to the keyword input from the user terminal while the keyboard application is running, meets the interests of the user Can be targeted advertising is effective to increase the advertising efficiency.
  • the user's privacy may be protected by periodically collecting advertisement keywords in the keyboard application and requesting advertisement contents only when the keywords input from the user match the candidate keywords.
  • keyboard application server 251 candidate keyword receiving unit
  • Cost settlement part 300 Ad content providing server
  • advertising content provider 400 advertising content DB

Abstract

La présente invention concerne un système permettant de fournir un contenu publicitaire basé sur un mot-clé et un procédé associé. En conjonction avec un système de fourniture de contenu publicitaire en vue de fournir à un terminal d'utilisateur un contenu publicitaire selon la présente invention, le terminal d'utilisateur comprend : une unité d'exécution d'application de clavier pour exécuter une application de clavier qui a été téléchargée d'un serveur d'applications de clavier; une unité de stockage de mot-clé candidat pour recevoir des mots-clés candidats du serveur d'applications de clavier et pour les stocker; une unité d'entrée de clavier pour recevoir une entrée de clavier de l'utilisateur pendant que l'application de clavier est en cours d'exécution; une unité de concordance de mots-clés pour mettre en concordance le mot-clé entré avec les mots-clés candidats; une unité de demande de contenu qui, lorsqu'il est confirmé qu'un résultat de la mise en concordance est que le même mot-clé que le mot-clé entré existe parmi les mots-clés candidats, demande à un serveur de fourniture de contenu publicitaire de fournir un contenu publicitaire qui correspond au mot-clé correspondant; et une unité d'affichage de contenu pour recevoir le contenu publicitaire demandé auprès du serveur de fourniture de contenu publicitaire et pour afficher ledit contenu. La présente invention est avantageuse en ce que, par la fourniture d'un contenu publicitaire qui correspond à un mot-clé entré par le terminal d'utilisateur pendant qu'une application de clavier est en cours d'exécution, une publicité cible qui est conforme au domaine d'intérêt de l'utilisateur peut être proposée, ce qui améliore l'efficacité de la publicité.
PCT/KR2016/000280 2015-02-06 2016-01-12 Système pour fournir un contenu publicitaire basé sur un mot-clé et procédé associé WO2016126013A1 (fr)

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KR10-2015-0018633 2015-02-06
KR20150018633 2015-02-06

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WO2016126013A1 true WO2016126013A1 (fr) 2016-08-11

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CN109286612A (zh) * 2018-08-28 2019-01-29 苏州浪潮智能软件有限公司 一种三阶段的多媒体资源发布流程控制方法
CN109981490A (zh) * 2018-09-11 2019-07-05 陈立新 具备行动加值服务的智能网络交换机系统
CN110119960A (zh) * 2019-04-17 2019-08-13 微梦创科网络科技（中国）有限公司 一种广告投放方法及系统
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CN111177566A (zh) * 2020-01-02 2020-05-19 北京字节跳动网络技术有限公司 一种信息处理方法、装置、电子设备及存储介质

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Publication number Priority date Publication date Assignee Title
KR20190105892A (ko) 2018-03-06 2019-09-18 박종환 실시간 키보드 입력 정보를 활용한 키워드 광고 시스템
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CN111177566A (zh) * 2020-01-02 2020-05-19 北京字节跳动网络技术有限公司 一种信息处理方法、装置、电子设备及存储介质
CN111177566B (zh) * 2020-01-02 2023-06-23 北京字节跳动网络技术有限公司 一种信息处理方法、装置、电子设备及存储介质

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