WO2012036535A2 - Système de recherche et procédé pour procurer celui-ci - Google Patents

Système de recherche et procédé pour procurer celui-ci Download PDF

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Publication number
WO2012036535A2
WO2012036535A2 PCT/KR2011/006912 KR2011006912W WO2012036535A2 WO 2012036535 A2 WO2012036535 A2 WO 2012036535A2 KR 2011006912 W KR2011006912 W KR 2011006912W WO 2012036535 A2 WO2012036535 A2 WO 2012036535A2
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WO
WIPO (PCT)
Prior art keywords
content
search
user terminal
keyword
search keyword
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Application number
PCT/KR2011/006912
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English (en)
Korean (ko)
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WO2012036535A3 (fr
Inventor
장부중
Original Assignee
Jang Boo Joong
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Filing date
Publication date
Application filed by Jang Boo Joong filed Critical Jang Boo Joong
Publication of WO2012036535A2 publication Critical patent/WO2012036535A2/fr
Publication of WO2012036535A3 publication Critical patent/WO2012036535A3/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to a search system and a method of providing the same. More specifically, before a search keyword is input and a search request is received, at least a portion of the currently input search keyword is used to immediately display predetermined content (eg, an advertisement).
  • predetermined content eg, an advertisement
  • Search services are provided through various search sites or search applications that provide search services.
  • a search request is performed.
  • the search system that receives the search returns a search result by performing a search in the network or the system.
  • FIG. 1A is a diagram for explaining a conventional search service.
  • a user may access a specific site providing a search service and input a search keyword that the user wants to search in the keyword UI 10.
  • the search request UI 20 is selected (for example, click or enter)
  • the search request is transmitted to the predetermined search system together with the search keyword.
  • the search system then performs a search using the search keyword and returns the search result to a predetermined web client (or application) installed in the user terminal.
  • the advertisement is provided together with the search service.
  • the search keyword used to use the search service is used for targeting the advertisement to perform an efficient target advertisement. That is, in the case of providing a random advertisement to an unspecified number of people, the efficiency of the advertisement is low because there are many targets who are not interested or not appropriate to the subject, product, or service that the advertisement wants to promote.
  • a user who inputs a search keyword may be a user who is interested in the advertisement or is likely to use a subject, a product, or a service to be promoted by the advertisement when providing an advertisement related to the search keyword. Therefore, the target rate of the advertisement may be high or the effect of the advertisement may be increased.
  • FIG. 1B is a diagram illustrating a conventional search advertisement.
  • a user inputs a predetermined search keyword into the keyword UI 10 using a client (eg, a web browser) and makes a search request using the search request UI 20, as shown in FIG. 1A.
  • the search system may return the results as shown in FIG. 1B to the client.
  • predetermined advertisement contents eg, Ad 1 and Ad 2
  • Ad 1 and Ad 2 predetermined advertisement contents
  • the advertisement content may be various, such as an image, text, a link, a video, and / or a banner.
  • the advertisement content corresponding to the search keyword may be predetermined.
  • the advertisement content corresponding to the search keyword may be determined through bidding, or an area or order in which a plurality of advertisement contents are exposed may be determined.
  • a search advertisement using a search keyword is widely used, but a search advertisement provided by a conventional search system requires a search keyword and a search request, but an advertisement corresponding to the input search keyword is exposed.
  • the search system After the search request via the search request UI 20 is received by the search system after the search keyword, the search system provides the advertisement contents to the user.
  • an advertisement is an advertisement desired by the user, it may be inefficient to provide the advertisement page or the detailed advertisement to the user by providing a plurality of advertisements to the user and selecting the advertisement among the advertisements.
  • a particular advertisement is already exposed to the user among a plurality of advertisements, and the specific advertisement page may be immediately displayed when the user performs a predetermined action (eg, a search request).
  • a predetermined action eg, a search request.
  • the user may need to select the advertisement and / or the link of the advertisement (eg, Ad 1) once more. This is because in the case of the conventional search advertisement, the advertisement content is exposed when the search result is returned after the search request, so the advertiser needs to go through the step of selecting the search request and the advertisement or advertisement link provided as a result. Inflows can be made.
  • a technical concept may be required in which a search result page may not be loaded in response to a search request, but may be directly loaded into a predetermined web page corresponding to the exposed content.
  • the technical problem to be achieved by the present invention is to immediately load the page corresponding to the content when a search request or a predetermined signal is input while the content corresponding to the current search keyword is exposed. It is to provide a system and method that does not require the web page to be moved in several steps.
  • the present invention provides a system and a method for immediately exposing a search keyword or a content corresponding to a part of the search keyword before a search request is made.
  • the present invention provides a system and a method in which a user can select to load only content (eg, an advertisement) corresponding to a search keyword, only search results, or both using a search classification tag. will be.
  • content eg, an advertisement
  • the promotion rate as a factor of the bidding, to provide a system and method for more effective exposure of the content to the user to be more effective.
  • the search system providing method for solving the technical problem is a step in which the search system receives a search keyword from the user terminal, determining whether the content corresponding to at least a portion of the search keyword exists in the content DB Step, if it is determined that there exists, before the search system receives a search request from the user terminal, displaying the content in a predetermined content area, and the search system receives a search request from the user terminal And loading a web page corresponding to the content into the user terminal in response to the received search request.
  • the content corresponding to at least a portion of the search keyword may include at least one of content corresponding to at least a portion of the search keyword or content corresponding to an autocomplete keyword corresponding to at least a portion of the search keyword.
  • the displaying of the content in a predetermined content area may include extracting the content and displaying the content in the predetermined content area when the content corresponding to at least a part of the search keyword exists in the content DB.
  • the displaying of the content in a predetermined content area may include determining whether the content corresponding to the autocomplete keyword exists in the content DB when the content corresponding to at least a part of the search keyword does not exist in the content DB. If the determination result exists, the method may include extracting the content and displaying the content in the predetermined content area.
  • the content may include at least one of text, music, video, a web site, or advertisement content.
  • the method for providing a search system may include receiving bid information from at least one bidder terminal for at least a portion of the search keyword and performing bidding based on the received bid information, and performing bidding from the at least one bidder terminal according to a result of the execution.
  • the method may further include determining any one of the at least one bid content or determining an exposure priority among the at least one bid content.
  • the bidding information further includes information on a promotion rate for at least a portion of the search keyword, and performs bidding based on the received bidding information, and at least one received from the at least one bidder terminal according to a result of the bidding. Determining the content among the bidding content of the, or determining the priority of exposure among the at least one bidding content, determining the bidding content corresponding to the bidder with a high promotion rate as the content or the content with a high exposure priority Determining may include.
  • the content may be displayed in a content area located adjacent to the keyword UI receiving the search keyword in up, down, left, and right directions, or in a region separated by a predetermined interval from the keyword UI.
  • the search system providing method for solving the technical problem is a step in which a search system receives a search keyword from a user terminal, the search system receives a search request from the user terminal, in response to the received search request, the search system Determining whether content corresponding to at least a portion of the search keyword is displayed in a predetermined content area; and, according to the determination result, the search system corresponds to a web page corresponding to the content or a search result corresponding to the search keyword. At least one of the features may be selectively provided to the user terminal.
  • the search system providing method for solving the technical problem includes the step of receiving a search keyword from the user terminal from the search system and providing a content corresponding to at least a portion of the search keyword to the user terminal, the search keyword Providing content corresponding to at least a part of the to the user terminal may be performed before the search system receives a search request from the user terminal.
  • the content corresponding to at least a portion of the search keyword may include at least one of content corresponding to at least a portion of the search keyword or content corresponding to an autocomplete keyword corresponding to at least a portion of the search keyword.
  • the method for providing a search system may include receiving bid information from at least one bidder terminal for at least a portion of the search keyword and performing bidding based on the received bid information, and performing bidding from the at least one bidder terminal according to a result of the execution.
  • the method may further include determining the content among the received at least one bid content or determining the exposure priority among the at least one bid content.
  • the bidding information further includes information on a promotion rate for at least a portion of the search keyword, and performs bidding based on the received bidding information, and at least one received from the at least one bidder terminal according to a result of the bidding. Determining the content among the bidding content of the, or determining the priority of exposure among the at least one bidding content, determining the bidding content corresponding to the bidder with a high promotion rate as the content or the content with a high exposure priority Determining may include.
  • a search system providing method of receiving a search keyword from a user terminal for solving the technical problem and receiving a search request
  • the search system corresponding to the input search keyword is provided to the user terminal.
  • Receiving the first spelling and receiving the last spelling of the search keyword by the search system wherein the search system provides the user terminal with content corresponding to the search keyword when the last spelling is received;
  • the search system may provide the user terminal with content corresponding to at least a portion of the search keyword.
  • the search system providing method for solving the technical problem includes the step of the search system receives a search keyword from the user terminal and determining whether the content corresponding to at least a portion of the search keyword exists in the content DB, the search The determining of whether a content corresponding to at least a part of the keyword exists in the content DB may be performed before the search system receives a search request from the user terminal.
  • the search system providing method may further include: when content corresponding to at least a portion of the search keyword exists in the content DB, the search system may display a web page corresponding to the content in response to the search request received from the user terminal. And transmitting to the user terminal.
  • the search system providing method is a search corresponding to the search keyword in response to the search request received from the user terminal when the content corresponding to at least a portion of the search keyword does not exist in the content DB. And transmitting at least one of a result or mismatched content that does not correspond to the search keyword to the user terminal.
  • the search system providing method may further include providing content corresponding to at least a part of the search keyword to the user terminal before receiving the search request when content corresponding to at least part of the search keyword exists in the content DB. It may further include.
  • the search system providing method may further include determining whether a predetermined search classification tag has been received together with the search keyword. When the predetermined search classification tag is received, the search system is received from the user terminal. In response to the search request, the method may further include transmitting at least one of a web page corresponding to the content or a search result corresponding to the search keyword according to the search classification tag to the user terminal.
  • the method of providing a search system for solving the technical problem includes the steps of: receiving, by a search system, a search keyword from a user terminal, providing content corresponding to at least a portion of the search keyword to the user terminal before a search request is received; Receiving the search request, and providing a predetermined response result to the user terminal in response to the search request, wherein the predetermined response result includes a content DB corresponding to at least a part of the search keyword. It may be different depending on whether or not to exist or whether there is content that is exposed to a predetermined content area.
  • the predetermined response result may include at least one of a web page corresponding to at least a portion of the search keyword, advertisement content, or a search result corresponding to the search keyword.
  • the user terminal may load the web page in response to the search request.
  • a method of providing a search system includes receiving bid information including a promotion rate from each of at least one bidder terminal for a specific search keyword, based on the promotion rate included in the received bid information. Determining a content corresponding to the search keyword among at least one bid content received from each of the at least one bidder terminals, or determining an exposure priority among the at least one bid content according to a result of the execution; And when the specific search keyword is received from the user terminal as a search keyword to the search system, providing the user terminal with bid content having the highest exposure priority among the contents or the at least one bid content.
  • the method for providing a search system for solving the above technical problem includes storing at least one content corresponding to each of the search keywords in a content DB, receiving a search keyword from a user terminal, and searching from the user terminal. Before receiving the request, extracting at least one content corresponding to at least a part of the search keyword from the content DB and providing the same to the user terminal, and at least one corresponding to each of the keywords stored in the content DB.
  • the content of is characterized in that determined by the bidding using the promotion rate.
  • the search system for solving the technical problem determines whether an input module for receiving a search keyword from a user terminal and contents corresponding to at least a part of the search keyword received by the input module exist in the content DB, and a determination result. And a control module for displaying content corresponding to at least a portion of the search keyword in a predetermined content area before receiving a search request from the user terminal, when the control module determines that there is a search request from the user terminal. In response to the request, the web page corresponding to the content is loaded in the user terminal in response to the received search request.
  • the content corresponding to at least a portion of the search keyword may include at least one of content corresponding to at least a portion of the search keyword or content corresponding to an autocomplete keyword corresponding to at least a portion of the search keyword.
  • the content may include at least one of text, music, video, a web site, or advertisement content.
  • the search system receives bid information from at least one bidder terminal for at least a portion of the search keyword, performs bidding based on the received bid information, and at least received from the at least one bidder terminal according to a result of the execution.
  • the apparatus may further include a bidding module for determining the content among one bidding content or determining the exposure priority among the at least one bidding content.
  • the bidding information further includes information on a promotion rate for at least a portion of the search keyword, and the bidding module determines bid content corresponding to a bidder having a high promotion rate as the content or a content having a high exposure priority. You can decide.
  • the search system for solving the above technical problem includes an input module for receiving a search keyword from a user terminal and a control module for providing content corresponding to at least a part of the search keyword received by the input module to the user terminal. And the control module provides the content to the user terminal before receiving a search request from the user terminal.
  • the content corresponding to at least a portion of the search keyword may include at least one of content corresponding to at least a portion of the search keyword or content corresponding to an autocomplete keyword autocompleted by at least a portion of the search keyword.
  • a search system that provides a search result corresponding to the input search keyword to the user terminal is spelled from the first spelling to the last spelling of the search keyword.
  • the input module for receiving the input and the last spelling input is received, the content corresponding to the search keyword is provided to the user terminal, or the content corresponding to at least part of the search keyword before the last spelling is input to the user terminal. It includes a control module for providing.
  • the search system for solving the technical problem is a content DB for storing information on the content corresponding to each of the search keywords, an input module for receiving a search keyword from the user terminal, and the search keyword received by the input module And a control module for determining whether a content corresponding to at least a part of the content exists in the content DB, wherein the control module further includes content corresponding to at least a part of the search keyword before receiving a search request from the user terminal. It is characterized by judging whether it exists in DB.
  • the control module transmits a web page corresponding to the content to the user terminal in response to the search request received from the user terminal when content corresponding to at least a portion of the search keyword exists in the content DB.
  • the search result corresponding to the search keyword or the search keyword corresponding to the search keyword does not correspond to the search request received from the user terminal. At least one of unmatched content may be transmitted to the user terminal.
  • the control module may provide the user terminal with content corresponding to at least part of the search keyword before receiving the search request.
  • the control module determines whether a predetermined search classification tag has been received together with the search keyword by the input module, and in response to the search request received from the user terminal when determining that the predetermined search classification tag has been received, According to the search classification tag, at least one of a web page corresponding to the content or a search result corresponding to the search keyword may be transmitted to the user terminal.
  • the search system for solving the above technical problem is an input module for receiving a search keyword from a user terminal and contents corresponding to at least a portion of the search keyword received by the input module before the search request is received to the user terminal. And a control module for providing, when the control module receives the search request from the user terminal, the control module provides a predetermined response result to the user terminal in response to the received search request.
  • the content corresponding to at least a part of the search keyword may be different depending on whether the content existing in the predetermined content DB or the content exposed in the predetermined content area exists.
  • the predetermined response result may include at least one of a web page corresponding to at least a portion of the search keyword, advertisement content, or a search result corresponding to the search keyword.
  • the search system for solving the technical problem receives bid information including a promotion rate from each of at least one bidder terminal for a specific search keyword, and performs a bidding based on the promotion rate included in the received bid information. And a bidding module and a user for determining a content corresponding to the search keyword among at least one bidding content received from each of the at least one bidder terminal or determining an exposure priority among the at least one bidding content according to a performance result.
  • the control module for providing the user terminal with the bid content with the highest exposure priority of the content or the at least one bid content determined by the bidding module It includes.
  • the search system for solving the above technical problem includes a content DB in which at least one content corresponding to each of the search keywords is stored, an input module for receiving a search keyword from a user terminal, and before receiving a search request from the user terminal. And a control module for extracting at least one content corresponding to at least a part of the search keyword from the content DB and providing the same to the user terminal, wherein the at least one content corresponding to each of the keywords stored in the content DB includes: Characterized by the bidding using the promotion rate.
  • the search system when the search system receives a search request from a user terminal and content corresponding to a search keyword input in response to the received search request is already exposed to the user terminal, The search system includes loading a web page corresponding to the content exposed to the user terminal.
  • a search system providing method includes: a search system receiving a search keyword and a search classification tag from a user terminal, a search system receiving a search request from the user terminal, and responding to the received search request
  • the search system corresponds to a web page or the search keyword corresponding to the content exposed to the user terminal according to the search classification tag. Selectively loading at least one of the search results.
  • the search system for solving the technical problem includes an input module for receiving a search keyword from a user terminal and at least one content corresponding to at least a portion of the search keyword before receiving a search request from the user terminal in the content DB. It includes a control module for extracting and providing to the user terminal,
  • the control module provides a plurality of contents to the user terminal while the search keyword is input.
  • the search system receives at least a part of a search keyword from a user terminal, and selects any one content among at least one content corresponding to at least a part of the search keyword. Displaying in a region, and when the search system receives a search request from the user terminal, loading a web page corresponding to the content displayed in the content region in the user terminal in response to the received search request. It includes.
  • the search system providing method may further include receiving a predetermined shortcut key or hot key from the user terminal, and loading a web page corresponding to another content among the at least one content in the user terminal in response to the input. can do.
  • a search system providing method according to an embodiment of the present invention loads a page corresponding to content immediately when a search request or a predetermined signal is input while content corresponding to the current search keyword is exposed. The effect is that you do not have to move the related web page in several steps.
  • the user can immediately expose the search keyword or the content corresponding to a part of the search keyword, so that the user can obtain an immediate response through the immediate exposure of the advertisement.
  • predetermined content may already be exposed, and if there is content desired by the user among the exposed content, the user may obtain information desired by the user before the search request.
  • search keyword is input
  • a plurality of contents may be immediately exposed until the entire search keyword is input.
  • the content corresponding to the plurality of keywords may be exposed.
  • the user since the user may select content that is of interest, but newly interesting content among the plurality of exposed content among the plurality of contents, the user may provide information about the new content, and a content provider (eg, an advertiser) In terms of, the user's content (eg, an advertisement) may be exposed to the search keyword that he or she did not select.
  • a content provider eg, an advertiser
  • the user's content eg, an advertisement
  • FIG. 1 is a diagram illustrating a conventional search service and a search advertisement.
  • FIG. 2 shows a schematic configuration of a search system according to an embodiment of the present invention.
  • FIG 3 is a view for explaining an example of an area where content is provided by a search system providing method according to an exemplary embodiment of the present invention.
  • FIG. 4 is a diagram for describing a method of providing content while a search keyword is input by a search system providing method according to an exemplary embodiment of the present invention.
  • FIG. 5 is a diagram for describing a method of providing content using an autocomplete keyword by a search system providing method according to an exemplary embodiment of the present invention.
  • FIG. 6 is a view for explaining the concept of the content DB according to an embodiment of the present invention.
  • FIG. 7 is a view for explaining the concept of a keyword DB according to an embodiment of the present invention.
  • FIG. 8 is a diagram illustrating a bidding process using a rendering rate for a method of providing a search system according to an exemplary embodiment of the present invention.
  • FIG. 9 is a view showing a schematic configuration of a search system according to another embodiment of the present invention.
  • FIG. 10 is a view for explaining that the response result is different according to the search system providing method according to an embodiment of the present invention.
  • the component when one component 'transmits' data to another component, the component may directly transmit the data to the other component, or through at least one other component. Means that the data may be transmitted to the other component.
  • FIG. 2 shows a schematic configuration of a search system according to an embodiment of the present invention.
  • the search system 100 includes a control module 110 and an input module 120.
  • the search system 100 may further include a bid module 130.
  • the search system 100 may be implemented to further include a content DB 200 and / or a keyword DB 300.
  • the present invention may be implemented to be included in a physical device separate from the search system 100 to implement the technical idea of the present invention through wired / wireless communication with the search system 100.
  • the search system 100 may be installed in the form of software in a search system or a search server that performs a search to implement the technical idea of the present invention.
  • the search system 100 may be installed in a separate physical device from a search system or a search server that performs a search and transmit and receive necessary information through wired or wireless communication with the conventional search system or search server. It can also be implemented.
  • search system 100 according to an embodiment of the present invention will be described mainly in the case where it is installed and implemented in a predetermined system for performing a search, but the predetermined system for performing a search and an embodiment of the present invention
  • the search system 100 according to the present invention can be easily inferred by the average expert in the technical field of the present invention that the technical spirit of the present invention can be implemented even if they are separately implemented in different physical devices.
  • the search system 100 may transmit and receive predetermined information with a predetermined user terminal 200 requesting a search through a wired / wireless network.
  • the search system 100 may be connected to at least one bidder terminal 500 through a wired / wireless network to transmit and receive predetermined information.
  • the user terminal 200 may be connected to the search system 100 to output a search keyword to the search system 100, and in response thereto, may receive a predetermined response result from the search system 100. It can be implemented in any form of data processing device.
  • the user terminal 200 may be implemented in various forms such as a computer, a notebook, a mobile phone, a smart phone, or a tablet PC.
  • the user terminal 200 may receive a predetermined content from the search system 100 as a result of the response.
  • the content may include at least one of text, an image, music, a video, a web page, or advertisement content.
  • the user terminal 200 may play the content according to the type of the content.
  • Reproducing the content means that, for example, when the content is visible content such as text, image, video, advertisement content, or the like, the predetermined content executed in the user terminal 200 or the user terminal 200. It may mean that it is displayed in a client (eg, a web browser or a web application). For example, when the content is content that can be heard such as music, video, advertisement content, etc., the content is played by the user terminal 200 or a predetermined client executed in the user terminal 200 to correspond to the content. It may mean playing sound.
  • the content will be described with reference to a case where the content means predetermined advertising content, but the scope of the present invention is not limited thereto. For example, when at least a portion of a specific search keyword is input from the user terminal 200, predetermined content (eg, related information, images, etc.) may be provided in the user terminal 200 regardless of an advertisement. .
  • the bidder terminal 500 uses data used by an individual or an institution that wants to expose the desired bid content when a specific keyword is input to the search system 100 through a bid for a specific keyword. May be a processing device.
  • the bidder terminal 500 outputs a desired keyword and bidding information to be applied to the keyword to the search system 100, and according to a bidding result performed by the search system 100 based on the output bidding information. It may be determined whether bid content desired by a subject of the bidder terminal 500 may be exposed to a keyword when the keyword is input or while the keyword is input. Depending on the implementation, how often it may be exposed may be determined.
  • the content DB 200 may store information about content to be provided to the user terminal 200 by the search system 100.
  • the content DB 200 includes at least one bid content received from at least one bidder terminal 500. At least one of the contents of the bid may be stored in the content DB (200). At least a specific keyword and at least one content corresponding to the specific keyword may be stored in the content DB 200.
  • the search system 100 displays one or more of at least one content corresponding to the specific keyword when the specific keyword is input and / or while the predetermined search keyword is input. ) Can be provided.
  • the keyword DB 300 may store information on a plurality of keywords.
  • the search system 100 may provide users with an autocomplete keyword using an autocomplete function using the keyword DB 300.
  • the autocomplete keyword may mean another registered keyword including the keyword when a specific keyword is input.
  • Such autocomplete keywords are widely used when a user wants to input a search keyword in a plurality of portal sites, and a detailed description thereof will be omitted since it is a technical concept that is also widely used when a URL is input in a web browser or the like.
  • the autocompletion function includes the currently inputted characters and provides the keywords stored in the keyword DB 300 to the user terminal 200 through a predetermined UI, and the user selects them. Meanwhile, as will be described later, the search system 100 provides the user terminal 200 with content corresponding to at least one autocomplete keyword determined by a portion of a search keyword that has been input so far. You may.
  • the search system 100 may include hardware resources and / or software necessary to implement the technical idea of the present invention, and does not necessarily mean one physical component or one device. . That is, the search system 100 may mean a logical combination of hardware and / or software provided to implement the technical idea of the present invention. If necessary, the search system 100 may be installed in devices spaced apart from each other to perform respective functions. As a result, it may be implemented as a set of logical configurations for implementing the technical idea of the present invention. In addition, the search system 100 may refer to a set of components that are separately implemented for each function or role for implementing the technical idea of the present invention.
  • module in the present specification may mean a functional and structural combination of hardware for performing the technical idea of the present invention and software for driving the hardware.
  • the module may mean a logical unit of a predetermined code and a hardware resource for performing the predetermined code, and does not necessarily mean a physically connected code or a kind of hardware. Can be easily inferred by the average expert in the art.
  • the search system 100 may include an input module 120 for receiving a search keyword output from the user terminal 200 and at least a part of the search keyword received by the input module 120. And a control module 110 for providing corresponding contents to the user terminal 200.
  • the input module 120 may directly receive the search keyword input from the user terminal 200 or the search system ( When 100) is implemented as a physical device separate from the search server, the search keyword may be received from the search server.
  • the input module 120 receives the spelling in real time whenever the user inputs a spell constituting the search keyword in a predetermined keyword UI (eg, the absence number 10 of FIG. 1A) for inputting the search keyword.
  • a predetermined keyword UI eg, the absence number 10 of FIG. 1A
  • the search keyword that the user wants to input is 'google'
  • the user may use 'g' and 'o'. 'o', 'g', 'l', and 'e' may be sequentially input to the keyword UI 10.
  • the input module 120 may receive the spelling whenever each spell is input.
  • the control module 110 may provide the content to the user terminal 200 before receiving a search request from the user terminal 200.
  • the content may be reproduced in a predetermined content area (eg, 30 or 30-1 of FIG. 3). That is, in the conventional search service, when a search keyword is input to the keyword UI 10, and a search request is received from the user through the search request UI 20, the content corresponding to the search keyword is displayed.
  • the search system 100 immediately displays a predetermined content (eg, an advertisement) while the search keyword is input before the search request is received or when the search keyword is completed. It may be provided to the user terminal 200. That is, certain content (e.g., advertisements) is not displayed with the search results, but at least a portion of the search keyword (i.e., the portion entered so far or the autocomplete keyword determined by the portion) before the search results are displayed ) Corresponding to content (eg, advertisement) may be exposed to the user. Therefore, when a user does not want a search result using a search keyword but wants to search for a predetermined advertisement, the user can obtain a desired advertisement much more quickly and immediately.
  • a predetermined content eg, an advertisement
  • FIG 3 is a view for explaining an example of an area where content is provided by a search system providing method according to an exemplary embodiment of the present invention.
  • the control module 110 of the search system 100 may include content corresponding to at least a portion of a search keyword (eg, before a search request is received from the user terminal 200). Advertisement) may be provided to the user terminal 200.
  • the content eg, an advertisement
  • the content area eg, 30, 30-1
  • the content area may be disposed in a predetermined area (eg, 30, 30-1) adjacent to the keyword UI 10 displayed on the user terminal 200.
  • an example in which the content area is disposed above (eg, 30-1) or below (eg, 30) of the keyword UI 10 is described as an example, but is disposed on the left or right side of the keyword UI 10.
  • the content area (eg, 30, 30-1) may be implemented to be disposed away from the keyword UI 10 by a predetermined distance.
  • the content area (eg, 30, 30-1) may be visualized only when there is predetermined content to be played in the content area (eg, 30, 30-1).
  • the keyword UI 10 is implemented in various shapes other than a rectangular shape as illustrated in FIG. 3, the shapes of the content areas (eg, 30 and 30-1) may be variously implemented.
  • the content area (eg, 30, 30-1) may be disposed in any area of a predetermined client where the keyword UI 10 is displayed.
  • the keyword UI 10 may be disposed near the keyword UI 10 so as to be immediately visible while the user inputs the keyword.
  • the user's attention to the content can be enhanced.
  • the content eg, an advertisement
  • the content since the content is exposed while the search keyword is input, the content (for example, the advertisement) is exposed in the vicinity of the keyword UI 10, so that the content (for example, the search keyword is input). Advertisement) is a natural effect to see.
  • FIG. 4 is a diagram for describing a method of providing content while a search keyword is input by a search system providing method according to an exemplary embodiment of the present invention.
  • FIGS. 4A to 4E A method of providing a search system according to an exemplary embodiment of the present invention will be described with reference to FIGS. 4A to 4E as follows.
  • a conventional search service when a user wants to perform a search with a search keyword of 'google', the search keyword is sequentially input to a predetermined keyword UI 10, and the search request is transmitted to a search server. Search results corresponding to the keyword and certain content (eg, advertisements) are provided to the client.
  • certain content eg, advertisements
  • Predetermined content e.g., Contents A
  • the search system 100 immediately sends the contents Contents A when 'go' is input to the user terminal 200. It can be provided to the client to be played in the content area (eg, 30, 30-1).
  • the content corresponding to a portion (eg, 'go') of the search keyword may be content (eg, Contents A) corresponding to the search keyword.
  • content corresponding to a part of the search keyword (eg, 'go') will be described later with reference to FIG. 5.
  • the content corresponding to 'goo' may not exist. Then, as illustrated in FIG. 4B, no content may be played in the content area (eg, 30 and 30-1).
  • contents corresponding to 'goog' may exist. Then, as illustrated in FIG. 4C, contents B may be reproduced in the contents area (eg, 30, 30-1).
  • contents C may be reproduced in the content areas (eg, 30 and 30-1).
  • content eg, an advertisement
  • a search request is output to a search server, and after a search is performed, predetermined content (eg, an advertisement) corresponding to the search keyword is exposed to the user along with the search result, but according to the technical idea of the present invention, There is an effect that the content (eg, advertising) corresponding to the search keyword can be immediately exposed to the user without performing the.
  • the content corresponding to a portion of the search keyword (eg, Contents A or B) that is not a search keyword that the user wants to input is exposed to the content area (eg, 30, 30-1)
  • the portion of the search keyword Corresponding content (eg, Contents A or B) becomes un-visible again when the spelling is additionally input, so there may be no inconvenience for the user.
  • a content corresponding to a portion of the search keyword for example, Contents A or B, that is not a search keyword that the user wants to input is exposed, and the content (for example, Contents A or B) is exposed.
  • the content area eg, 30 and 30-1
  • the user can obtain information about the corresponding content (eg, Contents A or B).
  • the content becomes immediately unvisible or other content is exposed.
  • the user can consume Contents A or B), while providing a plurality of contents (e.g., advertisements) to the user while inputting one search keyword, the user is relatively inconvenient, and various contents (e.g., advertisements) are provided. ) Is effective.
  • contents e.g., advertisements
  • the search keyword is an English letter
  • the average expert in the technical field of the present invention can easily infer that the technical idea of the present invention can be applied to all types of languages. You can do it.
  • the control module 110 of the search system 100 before the search request the auto-complete using the autocomplete function to determine the content corresponding to at least a portion of the search keyword
  • FIG. 5 is a diagram for describing a method of providing content using an autocomplete keyword by a search system providing method according to an exemplary embodiment of the present invention.
  • the portion (eg, go) when a user inputs a portion (eg, go) of a search keyword (eg, google) into the keyword UI 10, the portion (eg, go) is entered.
  • Content corresponding to (eg, Contents A) can be immediately played in a predetermined content area (eg, 30, 30-1).
  • the content (eg, Contents A) may be content corresponding to the part (eg, go), that is, content stored in the content DB 200 to match the part (eg, go) as described in FIG. 4.
  • the content (eg, Contents A) may be content corresponding to an autocomplete keyword corresponding to the portion (eg, go).
  • the control module 110 may play content (eg, advertisement) corresponding to at least one of the three autocomplete keywords in the content area (eg, 30). If only one of the three autocomplete keywords corresponds to a content (eg, an advertisement), the corresponding content (eg, an advertisement) may be played. If contents corresponding to a plurality of autocomplete keywords exist, the contents may be played in an arbitrary or predetermined order.
  • content corresponding to the part (eg go) may be played (eg Contents A).
  • content corresponding to the autocomplete keyword may be played.
  • Autocomplete keywords eg, "google”, “god”, “gom”, etc.
  • portion eg, go
  • the content corresponding to 'goo' may not exist.
  • predetermined content eg, Contents B
  • the content (eg, Contents B) may be content (eg, Contents B) corresponding to the autocomplete keyword (google) corresponding to a portion (goo) of the search keyword (google).
  • the same or more types of content eg, advertisements
  • the search keyword is input, compared to the embodiment described with reference to FIG. 4, and the content area (eg, 30, there is an effect that the length of time that any content (eg, advertising) is playing.
  • the related search term of the search keyword that the user wants to input is highly likely to be an autocomplete keyword corresponding to the search keyword.
  • the search keyword is "google”, “google korea”, “google adsense”, etc. may be related search terms that are highly relevant to the search keyword, which corresponds to the autocomplete keyword corresponding to "google”. can do.
  • content e.g, an advertisement
  • the user inputs a search keyword.
  • Content (eg, advertisement) corresponding to the associated keyword can also be provided.
  • contents corresponding to 'goog' may exist.
  • the autocomplete keyword corresponding to 'goog' may be 'google'.
  • contents B may be reproduced in the contents area (eg, 30, 30-1).
  • the content corresponding to the autocomplete keyword (google) may be played.
  • the content corresponding to 'googl' may not exist.
  • the autocomplete keyword corresponding to 'googl' may be 'google'.
  • content corresponding to 'google' (eg, Contents C) may be played in the content area (eg, 30 and 30-1).
  • contents C may be reproduced in the contents area (eg, 30, 30-1).
  • the content DB 200 includes at least one keyword (go, goog, google, etc.) and at least one content corresponding to each of the at least one keyword (go, goog, google, etc.) For example, information about A, B, C, etc. may be stored.
  • a file corresponding to the content eg, A, B, C, etc.
  • the content eg, A, B, C, etc.
  • control module 110 searches the content DB 200 for content corresponding to at least a part of a specific search keyword in order to provide predetermined content to the user terminal 400, and if the search result exists, the content is searched for. It may be extracted and provided to the user terminal 400.
  • the control module 110 may input a keyword (ie, If there is content corresponding to at least a part of the search keyword, the corresponding content is provided. If there is no content corresponding to the keyword (that is, at least part of the search keyword) input so far, content corresponding to the autocomplete keyword is provided. You may. Then, the control module 110 determines (searches) whether the content corresponding to at least a part of the search keyword exists in the content DB 200, and if it does not exist, automatically determines the content corresponding to at least part of the search keyword.
  • the autocomplete keyword may be at least one.
  • the control module 110 displays one or a plurality of contents corresponding to the at least one autocomplete keyword in the content area (eg, 30). Can be provided to the user terminal 400 for playback.
  • the client of the user terminal 400 may play each of the plurality of contents for a predetermined time and then play the next contents.
  • the order in which the plurality of contents are played may be determined by the control module 110. Alternatively, some of the plurality of contents may be simultaneously played in different areas of the content area (eg, 30).
  • the content corresponding to the predetermined keyword may be determined by bidding.
  • the content corresponding to the predetermined keyword may be used in a bidding method using a promotion rate as a bidding element. It may be determined by.
  • bidding may be performed in other ways.
  • the control module 110 may expose only one of the plurality of contents to the content areas 30 and 30-1 in a predetermined manner. Therefore, when a user wants to view an advertisement exposed in the content areas 30 and 30-10 in detail, the user simply inputs a search request (for example, an enter) and immediately displays the content exposed in the content areas 30 and 30-1.
  • a search request for example, an enter
  • a web page corresponding to may be loaded If a plurality of pieces of content correspond to at least a portion of the search keyword, a web page corresponding to any one of the contents (eg, an advertisement) is directly loaded.
  • the user checks the corresponding advertisement page by clicking a mouse or the like on a specific content having a high exposure priority (for example, an advertisement), and the user does not feel uncomfortable.
  • the operation of selecting the next content (for example, advertisement) again after closing the loaded advertisement page is repeated.
  • a user when there are a plurality of contents (eg, advertisements) as described above, when a user requests a search, the user immediately loads a web page corresponding to the high-priority contents (eg, advertisements) determined in a predetermined manner, and then the user loads them. If a desired web page is not desired, a predetermined action (for example, shift + enter) may be input so that a web page corresponding to the next priority content (for example, an advertisement) may be loaded immediately. Entering a search keyword by using a keyboard in the advertisement, selecting a advertisement by using a mouse by moving a hand, and a user can search the desired advertisement page much more conveniently and immediately than when the advertisement page is loaded.
  • a predetermined action for example, shift + enter
  • the user while a user inputs a search keyword, the user may be provided with predetermined content (eg, an advertisement) corresponding to at least a portion of the search keyword, and the user may receive the provided content (eg, an advertisement).
  • the web page corresponding to the user can be loaded immediately by simply entering a search request (eg, enter). If there are a plurality of contents (eg, advertisements) corresponding to at least some of the search keywords, the user may want to view a web page corresponding to other contents (eg, advertisements). Then, when a predetermined hot key or hot key is input, a web page corresponding to the next exposure priority content (eg, an advertisement) may be loaded. In this case, a new web page may be loaded in a window loaded with a previously loaded web page, or a new web page may be loaded in a new window.
  • predetermined content eg, an advertisement
  • the user when a user wants to search a predetermined advertisement page using a search keyword, the user can be provided with predetermined advertisement information (that is, content) even before the input of the search keyword is completed.
  • predetermined advertisement information that is, content
  • the web page can be loaded immediately without the need to select a web page corresponding to the corresponding advertisement information, and even when a user wants to view another advertisement page, the advertisement of the next exposure priority can be immediately made by using a hotkey or a shortcut key. Since the page can also be loaded, the user can easily search for the desired advertisement page by sequentially viewing web pages corresponding to the contents (eg, advertisements).
  • the keyword DB 300 may store information on keywords that are frequently used or used as search keywords.
  • FIG. 7 illustrates an autocomplete keyword corresponding to a specific keyword (for example, go or goo) for convenience of description, but according to an embodiment, the keyword DB 300 may simply have information on a plurality of keywords. For example, the information on the autocomplete keyword corresponding to each keyword may not be maintained separately. In this case, a predetermined algorithm may be applied to find an autocomplete keyword corresponding to a specific keyword. The algorithm may simply use a method of reducing possible autocomplete keywords through comparisons for each spelling input.
  • an average expert in the technical field of the present invention may find that a method for finding an autocomplete keyword corresponding to a specific keyword can be easily performed in a very short time. It can be easily deduced.
  • FIG. 8 is a diagram illustrating a bidding process using a rendering rate for a method of providing a search system according to an exemplary embodiment of the present invention.
  • corresponding content may exist in a predetermined keyword.
  • the specific keyword has a high frequency of search or a high interest of the user, so that many users may want to play the content they want when the keyword is input. That is, when there are a large number of subjects who want to correspond to predetermined content with a specific keyword, a bid may be performed to determine the content corresponding to the specific keyword.
  • Such bidding may be performed by the bidding module 130 as shown in FIG. 2.
  • a desired content may be corresponded to a subject who pays a large amount of goods to a specific keyword.
  • a search service providing method according to an embodiment of the present invention may allow a subject providing a higher promotion rate to correspond to a desired content.
  • the promotion rate may refer to information obtained by converting a value that a business can provide to a user for a promotion, such as a discount, a coupon, an additional product, or a free gift, for a product or service having a specific value.
  • a plurality of subjects may exist in a search keyword of “flower”.
  • Each bidder may correspond to a bidder terminal (eg, 501, 502, 503).
  • each bidder may transmit the bidding information to the bidding module 130 of the search system 100 using its own terminal (eg, 501, 502, 503).
  • bidder 1, bidder 2, bidder 3 may all be a subject to provide flower delivery service.
  • the bidder 1 may output the promotion rate information of 10% discount on the keyword “flower” to the bidding module 130 through the terminal 501.
  • the bidder 2 may output the promotion rate information, such as a 10% discount and a free gift, to the bidding module 130 through the terminal 502.
  • the bidding information may further include information on how much the free gift is worth. Therefore, it is preferable that bidders input predetermined information so that information such as promotion rate including information on benefits that a business operator can provide to a user compared to the value of a real flower is calculated. For example, if the free gift has a value of 10% of the flower price, the bidder 2 may be a 20% promotion rate to be sent to the bidding module 130 as bid information.
  • Bidder 3 may output the promotion information to the bidding module 130 to buy one more through the terminal 503, an additional one. Then, the promotion rate bid by the bidder 3 may be 100%. Then, the bidding module 130 may determine the bidding content of the bidder 3 who has presented the highest promotion rate as the content corresponding to the keyword "flower".
  • the content DB 200 may store information on bid content desired by the bidder 3 as content corresponding to the keyword “flower”.
  • a plurality of contents may correspond to the keyword “flower”.
  • content desired by bidder 1, bidder 2, and bidder 3 may correspond to the keyword “flower”.
  • the bidding content of the bidder 3 that has provided the highest promotion rate may be allocated to have the highest exposure priority, and then the bidding content of the bidder 2, followed by the bidding content of the bidder 1 is the highest exposure priority. It can be assigned to have.
  • a method of playing contents having a high exposure priority may vary.
  • the content having the highest exposure priority may be played for a predetermined time and the content of the next priority may be played.
  • the content with the highest exposure priority may be played for the longest time.
  • only one content is exposed at a time, and the probability of the content being exposed may vary depending on the exposure priority.
  • the content of bidder 3 may be exposed with a 70% probability when the keyword "flower" is input or determined as an autocomplete keyword, and the content of bidder 2 may be exposed with a 20% probability, The content may be exposed with a 10% probability.
  • the plurality of contents may be played in various ways.
  • content eg, Contents 503 that the bidder 3 wants to be exposed in the content area (eg, 30) may be played.
  • a predetermined area 30-1 within or adjacent to or adjacent to the content area (eg, 30) may be referred to as promotion information (eg, 'buy1, get 2') or a promotion rate (eg, '100%').
  • the information may be reproduced in the user terminal 400.
  • a content eg, an advertisement
  • the user since a content (eg, an advertisement) of an operator that can provide the highest benefit in the same product or service is exposed to the user, the user may obtain relatively many benefits. There is an effect of consuming content (eg, advertising) that can be.
  • FIG. 9 is a view showing a schematic configuration of a search system according to another embodiment of the present invention.
  • the bidding module 130 may receive a search keyword from the user terminal 400. Then, the control module 110 may determine whether content corresponding to at least a part of the search keyword exists in the content DB 200. In this case, the control module 110 may determine whether the content corresponding to the search keyword exists in the content DB 200 before receiving a search request from the user terminal 400 through the search request UI 20. . That is, each time the spelling of the search keyword is input one by one, the control module 110 may determine whether there is content corresponding to at least a part of the search keyword input until this time.
  • the control module 110 in response to the search request received from the user terminal 200, The corresponding web page may be transmitted to the user terminal. That is, when a predetermined search request is received in a state where predetermined content (eg, an advertisement) exists in the content area (eg, 30), the control module 110 causes the web page corresponding to the content (eg, an advertisement). Can be loaded directly to the client of the user terminal 400.
  • predetermined content eg, an advertisement
  • FIG. 10 is a view for explaining that the response result is different according to the search system providing method according to an embodiment of the present invention.
  • a keyword UI 10 and a search request UI 20 may be displayed on a client (eg, a web browser) of the user terminal 400 as shown.
  • the user may input the keyword 'flower' into the keyword UI 10.
  • the search system 100 may display a content (for example, "Flower Delivery. Com”) in a predetermined content area (for example, 30). That is, the content (eg, "Flower Delivery. Com”) may be content corresponding to the keyword "flower” or content corresponding to an autocomplete keyword corresponding to the "flower”.
  • a content for example, "Flower Delivery. Com”
  • a predetermined content area for example, 30. That is, the content (eg, "Flower Delivery. Com”) may be content corresponding to the keyword "flower” or content corresponding to an autocomplete keyword corresponding to the "flower”.
  • the content may be simple text, an image, a video, or the like.
  • the web page corresponding to the content may be previously stored in the content DB 200 or may include a link in which the content itself is embedded.
  • the link may of course point to a web page corresponding to the content (eg, “Flower Delivery. Com”).
  • the content eg, "Flower Delivery. Com”
  • the search system 100 does not transmit a search result to the client, but the content (eg, , "Flower Delivery. Com”) can be loaded directly to the client.
  • predetermined content e.g., "Flower Delivery. Com”
  • the user immediately wants to consume the exposed content (e.g., "Flower Delivery. Com”).
  • the search system 100 may load a web page corresponding to the content (eg, "Flower Delivery. Com”) to consume content (eg, "Flower Delivery. Com”).
  • the web page as shown in FIG. 10B may then be loaded.
  • the content eg, "Flower Delivery. Com”
  • the content eg, "Flower Delivery. Com”
  • the user selects the content (eg, "Flower Delivery. Com") to correspond to the content (eg, "Flower Delivery. Com”).
  • the corresponding content eg, an advertisement
  • the content eg, "Flower Delivery. Com”
  • a web page can be loaded into the client.
  • the user may be provided with predetermined content (eg, an advertisement) while inputting the search keyword, that is, before input of the entire search keyword is completed.
  • the content e.g., an advertisement
  • the search request e.g., Enter key, or click in the search request UI.
  • the search system may expose the content (eg, advertisement) corresponding to the autocomplete keyword to the content areas 30 and 30-1, so that the search system inputs the entire search keyword before inputting it.
  • the content (eg, advertisement) corresponding to the entire search keyword to be checked may be checked in advance. Therefore, according to the technical concept of the present invention, before the entire search keyword is input, the content (eg, advertisement) corresponding to the search keyword is already provided, and immediately corresponding to the content (eg, advertisement) in response to the search request.
  • a web page can be loaded into the user terminal.
  • the search system 100 displays a web page corresponding to the content (eg, an advertisement) in response to the search request.
  • the user may want a search result that is not a web page corresponding to the content (eg, an advertisement) even when the content (eg, an advertisement) corresponding to the search keyword exists and is exposed.
  • the user may transmit his / her intention to the search system 100 by inputting a predetermined search classification tag.
  • a user may input a search keyword "flower” and further input a division search tag (eg, "/ NA").
  • the classification search tag may correspond to the content (eg, "Flower Delivery. Com”) when a search request is made even when content (eg, "Flower Delivery. Com”) is exposed in the content area (eg, 30). Rather than loading a web page, it could be a willingness to return a search result for the search keyword "flower”.
  • Advertisement may be returned as the response result of the search request, only the search result may be returned as the response result of the search request, or both. Accordingly, the user may select what response result he / she wants by using a predetermined search classification tag. In some embodiments, the client may select what to receive as a response result by default.
  • the search system 100 responds according to whether content corresponding to the search keyword exists in the content DB 200 or whether the content corresponding to the search keyword is exposed in the current content area (eg, 30). As a result, a web page corresponding to the content (eg, an advertisement) may be loaded. Therefore, when there is no content corresponding to the search keyword in the content DB 200 as a response result, the search system 100 may return only the search result in response to the search request. For example, when there is no content corresponding to the search keyword "flower" as shown in FIG. 10C, the search system 100 responds to the search request and searches only the search results of "flower" as the search keyword to the client. Can also be returned. Then, as shown in FIG. 10D, a search result may be loaded into the client.
  • the search system 100 may return only the search result in response to the search request. For example, when there is no content corresponding to the search keyword "flower" as shown in FIG. 10C, the search system 100 responds to the search request and searches only the search results of
  • a search result is returned (depending on the implementation, Together), if there is content being exposed, a web page corresponding to the content (eg, an advertisement) may be returned.
  • the search system 100 provides a technical idea that content corresponding to at least a part of a search keyword may be exposed to a user before a search request is made.
  • a technical idea that a corresponding content may be changed when a plurality of spells constituting a search keyword are input.
  • by providing the content corresponding to the autocomplete keyword it is possible to provide the content corresponding to the search keyword that the user wants to input or the keyword likely to be the search keyword before the meaningful word is completed.
  • the search system providing method may be embodied as computer readable codes on a computer readable recording medium.
  • Computer-readable recording media include all kinds of recording devices that store data that can be read by a computer system. Examples of computer-readable recording media include ROM, RAM, CD-ROM, magnetic tape, hard disk, floppy disk, optical data storage, and the like, as well as carrier wave (e.g., transmission over the Internet). It also includes implementations.
  • the computer readable recording medium can also be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion. And functional programs, codes and code segments for implementing the present invention can be easily inferred by programmers in the art to which the present invention belongs.

Abstract

L'invention concerne un système de recherche et un procédé pour procurer celui-ci. Le procédé destiné à procurer le système de recherche comprend : une étape dans laquelle le système de recherche prend, comme entrée, un mot-clé de recherche provenant d'un terminal utilisateur et une étape dans laquelle le système de recherche procure au terminal utilisateur un contenu correspondant à au moins une partie du mot-clé de recherche, l'étape dans laquelle le système de recherche procure au terminal utilisateur un contenu correspondant à au moins une partie du mot-clé de recherche est exécutée avant que le système de recherche reçoive une requête de recherche provenant du terminal utilisateur.
PCT/KR2011/006912 2010-09-17 2011-09-19 Système de recherche et procédé pour procurer celui-ci WO2012036535A2 (fr)

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KR101387914B1 (ko) * 2012-10-16 2014-04-23 주식회사 와이즈넛 검색어 자동 완성 기능과 연동되는 추천 결과 제공 방법

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