WO2010083733A1 - 用于对投放于移动终端的广告进行统计的方法及装置 - Google Patents
用于对投放于移动终端的广告进行统计的方法及装置 Download PDFInfo
- Publication number
- WO2010083733A1 WO2010083733A1 PCT/CN2010/070004 CN2010070004W WO2010083733A1 WO 2010083733 A1 WO2010083733 A1 WO 2010083733A1 CN 2010070004 W CN2010070004 W CN 2010070004W WO 2010083733 A1 WO2010083733 A1 WO 2010083733A1
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- advertisement
- wireless
- mobile terminal
- displayed
- platform
- Prior art date
Links
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M3/00—Automatic or semi-automatic exchanges
- H04M3/42—Systems providing special services or facilities to subscribers
- H04M3/487—Arrangements for providing information services, e.g. recorded voice services or time announcements
- H04M3/4872—Non-interactive information services
- H04M3/4878—Advertisement messages
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M2201/00—Electronic components, circuits, software, systems or apparatus used in telephone systems
- H04M2201/12—Counting circuits
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M2201/00—Electronic components, circuits, software, systems or apparatus used in telephone systems
- H04M2201/36—Memories
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M2203/00—Aspects of automatic or semi-automatic exchanges
- H04M2203/20—Aspects of automatic or semi-automatic exchanges related to features of supplementary services
- H04M2203/2083—Confirmation by serviced party
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M2207/00—Type of exchange or network, i.e. telephonic medium, in which the telephonic communication takes place
- H04M2207/18—Type of exchange or network, i.e. telephonic medium, in which the telephonic communication takes place wireless networks
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/12—Messaging; Mailboxes; Announcements
Definitions
- the present invention relates to an advertisement statistical method, and more particularly to a method and apparatus for counting advertisements placed on a mobile terminal. Background of the invention
- the metrics used to measure the performance of ad serving mainly include ad serving volume, ad reach, ad exposure, ad clicks, page views (PV, Page View), and unique visitors (UV, Unique Visitor).
- the amount of advertising is the total amount of advertising files that the wireless advertising platform delivers to the mobile terminal;
- the amount of advertising arrival is the sum of the number of times the mobile terminal actually receives an advertisement to the user;
- the amount of the advertisement is the number of times the advertisement is clicked by the user
- the sum of PVs refers to the number of times a visitor clicks on an ad to view details within 0 hours, from 0:00 to 24:00, just like the ratings of TV, which has become a measure of advertising by investors.
- UV refers to the number of different IP addresses that can be accessed by clicking on the advertisement within 0 hours to within 24 hours. In the same day, UV only records the access to the website with independent IP for the first time. If you visit the site again in the same day, it will not count, and it is also an important measure to measure the advertising.
- the scheme for statistical advertising effects in the prior art is mainly a statistical scheme based on an advertisement delivery platform.
- the ad serving platform has been served in the ad.
- statistics are provided on the volume.
- the program can accurately count the amount of advertising, but because its statistics are based on the amount of advertising delivered by the platform, it does not truly reflect the actual delivery effect of the advertisement.
- the delivery volume does not really reflect the actual delivery effect of the ad; for example, although the ad is served, the ad is not delivered to the user on the mobile terminal. Display and click by the user. In this case, even if the amount of the advertisement is large, the actual effect of the advertisement is not good. Therefore, the volume of the ad serving platform statistics does not really count the performance of the ad. Summary of the invention
- a main object of the present invention is to provide a method and apparatus for counting advertisements posted on a mobile terminal, and applying the technical solutions provided by the present invention to perform statistics on advertisements that are effectively delivered, and to reflect the actual delivery effect of the advertisements.
- a method for performing statistics on advertisements placed on a mobile terminal includes:
- the mobile terminal receives and displays an advertisement delivered by the wireless advertisement publishing platform
- the recorded statistics are reported to the wireless advertising platform for the effectiveness of the wireless advertising platform statistics advertisement.
- the embodiment of the present invention further provides a device for performing statistics on an advertisement placed on a mobile terminal, where the device is located in the mobile terminal, and includes:
- a processing unit configured to receive and display an advertisement served by a wireless advertisement publishing platform; and a recording unit, configured to record statistical information of the displayed advertisement;
- the upper unit is configured to send the statistical information recorded by the recording unit to the wireless advertisement
- the technical solution provided by the present invention reports the statistical information of the displayed advertisement to the wireless advertisement publishing platform through the mobile terminal, so that the statistical data can more effectively reflect the actual delivery effect of the advertisement.
- the statistical information reported by the mobile terminal not only can the statistical data of the advertisement effect be accurate, but the statistical data is more comprehensive; the statistical data includes the exact amount of the advertisement arrival amount, the advertisement exposure amount, and the advertisement click amount, and based on the accurate data, In turn, we can statistically measure key indicators in the field of advertising: PV and UV.
- FIG. 1 is an exemplary flowchart of a method according to an embodiment of the present invention.
- FIG. 2 is an exemplary structural diagram of an apparatus according to an embodiment of the present invention.
- FIG. 3 is a flowchart of a statistical advertisement exposure amount according to an embodiment of the present invention.
- FIG. 5 is a flow chart of statistical advertisement exposure and click amount according to an embodiment of the present invention. Mode for carrying out the invention
- FIG. 1 is an exemplary flowchart of a method for performing statistics on advertisements placed on a mobile terminal according to an embodiment of the present invention.
- the mobile terminal receives and displays an advertisement delivered by the wireless advertisement publishing platform; in step 102, the record is displayed widely The statistical information of the advertisement is reported; in step 103, the recorded statistical information is reported to the wireless advertisement publishing platform, and used for the advertisement advertisement effect of the wireless advertisement publishing platform.
- the advertisement of the wireless advertisement publishing platform referred to in the present invention may be an advertisement placed on the mobile terminal software, or may be an advertisement placed on the mobile terminal in other forms.
- the statistical information of the displayed advertisement is recorded as the identification ID of the displayed advertisement and the exposure amount of the advertisement, and/or the ID of the recorded advertisement and the click amount of the advertisement.
- the recorded statistical information also includes the time at which the displayed advertisement was clicked, and/or the ID of the mobile terminal, and/or the ID of the application that initiated the click on the advertisement. Further, the wireless advertisement publishing platform can calculate according to the received statistical information.
- the mobile advertisement publishing platform may also confirm the advertisement received by the wireless advertisement publishing platform for the statistical advertisement arrival amount of the wireless advertisement publishing platform.
- FIG. 2 is a device according to an embodiment of the present invention, where the device is located in a mobile terminal, and the device includes: a processing unit, configured to receive and display an advertisement delivered by a wireless advertisement publishing platform; and a recording unit configured to record Displaying the statistical information of the advertisement; the upper unit is used for reporting the statistical information recorded by the recording unit to the wireless advertisement publishing platform, and is used for the performance of the statistical advertisement of the wireless advertisement publishing platform.
- a processing unit configured to receive and display an advertisement delivered by a wireless advertisement publishing platform
- a recording unit configured to record Displaying the statistical information of the advertisement
- the upper unit is used for reporting the statistical information recorded by the recording unit to the wireless advertisement publishing platform, and is used for the performance of the statistical advertisement of the wireless advertisement publishing platform.
- the recording unit when recording the statistical information of the displayed advertisement, records the identification ID of the displayed advertisement and the exposure amount of the advertisement, and/or records the ID of the clicked advertisement and the click amount of the advertisement. Moreover, when recording the statistical information of the displayed advertisement, the recording unit may further record the click time of the clicked advertisement, and/or the ID of the mobile terminal, and/or the ID of the application software that initiated the click of the advertisement. When the mobile terminal reports the recorded information to the wireless advertising platform, the wireless advertising platform can count PV and UV according to the received information. In addition, the upper unit may further confirm, after the processing unit receives the advertisement delivered by the wireless advertisement publishing platform, the wireless advertisement publishing platform that the advertisement is received, and the statistical advertisement arrival amount is used by the wireless advertisement publishing platform. .
- the mobile terminal may be specifically a mobile phone or other similar device having a wireless communication function
- the wireless advertisement publishing platform may be composed of a plurality of servers, and wireless communication is possible between the mobile terminal and the mobile terminal, as shown in FIG.
- the process of inventing the statistical advertisement exposure includes the steps of:
- the wireless advertisement publishing platform delivers an advertisement to be delivered to the mobile terminal; when the mobile terminal is connected to the wireless network, the wireless advertisement publishing platform delivers the advertisement to be delivered to the mobile terminal, and at the same time, the advertisement of the mobile client is displayed on the client.
- Location Once the wireless advertising platform publishes an ad, it can accurately count the amount of ad serving based on its own count.
- the mobile terminal may report to the wireless advertisement publishing platform to confirm that the advertisement is received.
- the wireless advertisement platform receives the confirmation of the advertisement received by the mobile terminal, This accurately counts the amount of ad arrivals, thereby eliminating statistical errors caused by data loss during wireless network transmission.
- the mobile terminal records an ID (identity identifier) of the displayed advertisement and increases the exposure amount corresponding to the advertisement.
- ID identity identifier
- the number of advertisements posted by the wireless advertisement publishing platform is not fixed, and may be single or plural. Each advertisement is given a different ID to distinguish; when the user uses the mobile terminal, when the user enters the interface with the advertisement display, the mobile terminal accurately records the ID of the displayed advertisement, and increases the exposure amount corresponding to the advertisement ID.
- the mobile terminal records the ID of the displayed advertisement and the number of exposures corresponding to the displayed advertisement ID to none.
- the online advertising platform is reported.
- the wireless advertising platform accurately counts the exposure of the advertisement.
- the wireless advertisement publishing platform may use the data reported in step 303 to list each advertisement ID and each advertisement ID name exposed by the mobile terminal application software. Exposure amount; For multiple (mobile) mobile terminal applications, they can be aggregated by advertisement ID, so that the exposure of the advertisement can be accurately counted.
- FIG. 4 is a flowchart for calculating the click volume of an advertisement by applying the method of the embodiment of the present invention, including the steps:
- the wireless advertisement publishing platform delivers the advertisement to be delivered to the mobile terminal; the specific operation may be as described in the foregoing step 301, and details are not described herein again.
- the mobile terminal records an ID of the clicked advertisement and increases a click amount corresponding to the advertisement.
- the mobile terminal accurately records the clicked advertisement ID and simultaneously increases the number of clicks corresponding to the advertisement.
- the mobile terminal sends a click amount corresponding to each advertisement ID to the wireless advertisement publishing platform; when the user ends the use of the mobile phone client, or at another appropriate time, the mobile terminal advertisement publishing platform reports;
- the wireless advertising platform accurately counts the amount of clicks on the advertisement.
- the wireless advertisement publishing platform may list each advertisement ID clicked by the mobile terminal application software and a click under each advertisement ID name. Amount; For multiple (mobile) mobile app applications, they can be aggregated by ad ID to accurately count ad clicks.
- step 403 corresponding to the ID of the clicked advertisement, the mobile terminal also reports to the wireless advertisement publishing platform.
- the ID of the mobile terminal or the ID of the mobile terminal application software is used to distinguish the identity of the advertisement visitor, which can facilitate the repetition of counting the same visitors in the PV and UV statistics, and obtain accurate statistics; Time, you can divide the statistical period of time when performing PV and UV statistics (such as 24 hours within 0 - 24 points); Regarding the ID of the mobile terminal, you can use the IP address or its own hardware address (such as network card) after connecting to the wireless network.
- the MAC address, SIM card code, etc. are used for identification, and the ID of the mobile terminal application software may be an identification symbol unique to the mobile terminal application software, such as an instant messaging number of the instant messaging software. Therefore, through
- the wireless advertising platform can separately calculate PV and uv.
- FIG. 5 it is a schematic diagram of calculating the exposure amount of an advertisement and the amount of advertisement clicks by applying the method of the embodiment of the present invention.
- steps 301-304 are performed to perform statistics on the amount of advertisement exposure: 301.
- the wireless advertisement publishing platform needs to deliver to the mobile terminal.
- the advertisement is delivered;
- the mobile terminal records the ID of the displayed advertisement and increases the exposure amount corresponding to the advertisement;
- 303 the exposure quantity corresponding to each advertisement ID of the mobile terminal to the wireless advertisement publishing platform;
- 304 wireless
- the advertisement publishing platform accurately counts the advertisement exposure amount; then performs steps 402-404 to count the advertisement click amount: 402.
- the mobile terminal records the ID of the clicked advertisement and simultaneously increases the click amount corresponding to the advertisement; 403.
- the mobile terminal The number of clicks corresponding to each advertisement ID on the wireless advertisement publishing platform; 404.
- the wireless advertisement publishing platform accurately counts the click volume of the advertisement.
- the statistics are accurate and the statistics are more comprehensive; the statistics include advertising
- the exact amount of volume, ad reach, ad exposure, and ad clicks, and based on these precise data, can be used to measure key metrics in the ad serving area: PV and uv.
- the mobile terminal can solve the problem of the advertising effect that the advertiser is most concerned about, thereby laying the foundation for the charging operation mode of the entire free mobile terminal plus advertising.
Description
Claims
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
CN200910105258.7 | 2009-01-22 | ||
CNA2009101052587A CN101577871A (zh) | 2009-01-22 | 2009-01-22 | 对投放于移动终端软件的广告的精确统计方法 |
Publications (1)
Publication Number | Publication Date |
---|---|
WO2010083733A1 true WO2010083733A1 (zh) | 2010-07-29 |
Family
ID=41272620
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/CN2010/070004 WO2010083733A1 (zh) | 2009-01-22 | 2010-01-04 | 用于对投放于移动终端的广告进行统计的方法及装置 |
Country Status (2)
Country | Link |
---|---|
CN (1) | CN101577871A (zh) |
WO (1) | WO2010083733A1 (zh) |
Cited By (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN113191800A (zh) * | 2021-04-23 | 2021-07-30 | 广东便捷神科技股份有限公司 | 一种统计app上广告点击量的方法和装置 |
WO2022116770A1 (zh) * | 2020-12-01 | 2022-06-09 | 上海连尚网络科技有限公司 | 一种流媒体视频播放、生成方法及设备 |
CN113191800B (zh) * | 2021-04-23 | 2023-06-30 | 广东便捷神科技股份有限公司 | 一种统计app上广告点击量的方法和装置 |
Families Citing this family (18)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN101577871A (zh) * | 2009-01-22 | 2009-11-11 | 腾讯科技(深圳)有限公司 | 对投放于移动终端软件的广告的精确统计方法 |
JP5903821B2 (ja) * | 2011-09-30 | 2016-04-13 | カシオ計算機株式会社 | 情報伝達効果出力システム及び情報伝達効果出力方法 |
CN102521758B (zh) * | 2011-11-24 | 2017-03-15 | 西安科技大学 | 基于统计学原理的广告关注度分析方法 |
CN103186820A (zh) * | 2011-12-30 | 2013-07-03 | 北京百分通联传媒技术有限公司 | 一种基于移动互联网优化广告投放顺序的方法 |
CN103886476B (zh) * | 2012-12-21 | 2018-07-06 | 腾讯科技(深圳)有限公司 | 广告实验和发布方法及系统 |
CN103970752B (zh) * | 2013-01-25 | 2017-12-05 | 秒针信息技术有限公司 | 独立访问者数量估算方法和系统 |
CN103618639A (zh) * | 2013-11-15 | 2014-03-05 | 北京国双科技有限公司 | 媒体数据的监测方法、装置及系统 |
CN103702239A (zh) * | 2013-12-26 | 2014-04-02 | 乐视网信息技术(北京)股份有限公司 | 一种网络多媒体资源数据处理方法及装置 |
CN103745388B (zh) * | 2014-01-28 | 2017-03-29 | 合一信息技术(北京)有限公司 | 广告拆分方法及系统 |
CN103996136A (zh) * | 2014-06-06 | 2014-08-20 | 重庆先迈通信技术有限公司 | 一种互联网络广告可控匹配推送系统及处理方法 |
CN104519408A (zh) * | 2014-11-25 | 2015-04-15 | 四川长虹电器股份有限公司 | 一种基于智能电视的广告数据监测系统和方法 |
CN105791077B (zh) * | 2014-12-24 | 2018-11-09 | 北京秒针信息咨询有限公司 | 一种统计电子邮件广告访问指标的方法及装置 |
CN107294934B (zh) * | 2016-04-12 | 2020-11-27 | 腾讯科技(北京)有限公司 | 媒体信息的展示方法、客户端、服务器及系统 |
CN107995266A (zh) * | 2017-11-22 | 2018-05-04 | 平安科技(深圳)有限公司 | 埋点数据处理方法、装置、计算机设备和存储介质 |
CN109034894B (zh) * | 2018-07-20 | 2021-07-23 | 武汉斗鱼网络科技有限公司 | 广告页面浏览量统计方法、装置、电子设备及存储介质 |
CN109064232A (zh) * | 2018-08-16 | 2018-12-21 | 安徽大尺度网络传媒有限公司 | 一种针对互联网推广的大数据处理方法及装置 |
CN110969331A (zh) * | 2018-09-30 | 2020-04-07 | 北京国双科技有限公司 | 任务监控方法和装置 |
CN113379466B (zh) * | 2021-06-30 | 2024-02-09 | 郑州阿帕斯数云信息科技有限公司 | 广告展示方法及装置 |
Citations (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN1889738A (zh) * | 2006-07-14 | 2007-01-03 | 赵滨 | 一种在移动终端上显示广告的方法和系统 |
CN1988576A (zh) * | 2006-12-18 | 2007-06-27 | 韩壮 | 移动终端动态缓存多媒体互动广告实现方法 |
CN101138258A (zh) * | 2004-04-13 | 2008-03-05 | 全球直接管理有限公司 | 在移动通信系统中进行广告的方法和系统 |
CN101577871A (zh) * | 2009-01-22 | 2009-11-11 | 腾讯科技(深圳)有限公司 | 对投放于移动终端软件的广告的精确统计方法 |
-
2009
- 2009-01-22 CN CNA2009101052587A patent/CN101577871A/zh active Pending
-
2010
- 2010-01-04 WO PCT/CN2010/070004 patent/WO2010083733A1/zh active Application Filing
Patent Citations (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN101138258A (zh) * | 2004-04-13 | 2008-03-05 | 全球直接管理有限公司 | 在移动通信系统中进行广告的方法和系统 |
CN1889738A (zh) * | 2006-07-14 | 2007-01-03 | 赵滨 | 一种在移动终端上显示广告的方法和系统 |
CN1988576A (zh) * | 2006-12-18 | 2007-06-27 | 韩壮 | 移动终端动态缓存多媒体互动广告实现方法 |
CN101577871A (zh) * | 2009-01-22 | 2009-11-11 | 腾讯科技(深圳)有限公司 | 对投放于移动终端软件的广告的精确统计方法 |
Cited By (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
WO2022116770A1 (zh) * | 2020-12-01 | 2022-06-09 | 上海连尚网络科技有限公司 | 一种流媒体视频播放、生成方法及设备 |
CN113191800A (zh) * | 2021-04-23 | 2021-07-30 | 广东便捷神科技股份有限公司 | 一种统计app上广告点击量的方法和装置 |
CN113191800B (zh) * | 2021-04-23 | 2023-06-30 | 广东便捷神科技股份有限公司 | 一种统计app上广告点击量的方法和装置 |
Also Published As
Publication number | Publication date |
---|---|
CN101577871A (zh) | 2009-11-11 |
Similar Documents
Publication | Publication Date | Title |
---|---|---|
WO2010083733A1 (zh) | 用于对投放于移动终端的广告进行统计的方法及装置 | |
CN105447724B (zh) | 内容项推荐方法及装置 | |
US20190141392A1 (en) | Methods and apparatus to collect distributed user information for media impressions | |
CA2713791C (en) | Systems and methods for auctioning wireless device assets and providing wireless devices with an asset allocation option | |
CN103295150A (zh) | 一种精确量化及准确统计投放效果的广告发布系统及方法 | |
US11836762B2 (en) | Systems, methods and programmed products for tracking delivery and performance of static advertisements in public or semi-public locations within a digital advertising platform | |
US20140222570A1 (en) | System, Method, and Computer Program Product For Probabilistically Derived Predictive Location Based Targeted Promotion | |
JP6636143B2 (ja) | モバイル機器に配信された情報の効果を測定するための方法及び装置 | |
WO2004056140A1 (en) | System and method for providing an advertisement service using the call-connecting signal | |
CN103824217A (zh) | 实现智能手机中广告投放、效果优化和统计的系统及方法 | |
US20090240538A1 (en) | System and Method for Local Call-Based Advertising | |
JPWO2008096597A1 (ja) | 広告管理システム | |
CN101325745A (zh) | 一种消息类广告点数收集方法、系统及设备 | |
US20230085973A1 (en) | Methods and apparatus to adjust media impressions based on media impression notification loss rates in network communications | |
CN104298673B (zh) | 一种对应用程序推送的效果进行统计的方法、装置及系统 | |
CN101599153A (zh) | 一种广告计量系统及方法 | |
CN105631708B (zh) | 一种信息处理方法及装置 | |
CN201590901U (zh) | 手机广告发布投放系统 | |
CN108694609B (zh) | 一种广告网盟平台 | |
TW201041366A (en) | Feedback method and system for mobile users | |
US20120059726A1 (en) | System and Method for Dynamically Pricing Electronic Advertisements | |
RU132591U1 (ru) | Таргетированная рекламная система | |
CN102393852B (zh) | 一种关键字流量数据和呼叫数据的综合监测方法 | |
CN110580637A (zh) | 广告投放方法、需求方平台及计算机存储介质 | |
WO2018223280A1 (zh) | 一种基于实时竞价的广告曝光率调节装置和方法 |
Legal Events
Date | Code | Title | Description |
---|---|---|---|
121 | Ep: the epo has been informed by wipo that ep was designated in this application |
Ref document number: 10733206 Country of ref document: EP Kind code of ref document: A1 |
|
NENP | Non-entry into the national phase |
Ref country code: DE |
|
WWE | Wipo information: entry into national phase |
Ref document number: 5803/CHENP/2011 Country of ref document: IN |
|
32PN | Ep: public notification in the ep bulletin as address of the adressee cannot be established |
Free format text: NOTING OF LOSS OF RIGHTS PURSUANT TO RULE 112(1) EPC OF 091211 |
|
122 | Ep: pct application non-entry in european phase |
Ref document number: 10733206 Country of ref document: EP Kind code of ref document: A1 |