WO2007016712A1 - Systeme et procede d'achat encourage de produits - Google Patents

Systeme et procede d'achat encourage de produits Download PDF

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Publication number
WO2007016712A1
WO2007016712A1 PCT/AT2006/000332 AT2006000332W WO2007016712A1 WO 2007016712 A1 WO2007016712 A1 WO 2007016712A1 AT 2006000332 W AT2006000332 W AT 2006000332W WO 2007016712 A1 WO2007016712 A1 WO 2007016712A1
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WO
WIPO (PCT)
Prior art keywords
customer
code
mobile terminal
detection
unit
Prior art date
Application number
PCT/AT2006/000332
Other languages
German (de)
English (en)
Inventor
Gustav Eder-Neuhauser
Otto Petrovic
Michael Ksela
Original Assignee
Evolaris Research & Development Gmbh
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from AT13252005A external-priority patent/AT502232A1/de
Application filed by Evolaris Research & Development Gmbh filed Critical Evolaris Research & Development Gmbh
Publication of WO2007016712A1 publication Critical patent/WO2007016712A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/08—Payment architectures
    • G06Q20/18—Payment architectures involving self-service terminals [SST], vending machines, kiosks or multimedia terminals
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/30—Payment architectures, schemes or protocols characterised by the use of specific devices or networks
    • G06Q20/32—Payment architectures, schemes or protocols characterised by the use of specific devices or networks using wireless devices
    • G06Q20/326—Payment applications installed on the mobile devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/08—Payment architectures
    • G06Q20/20—Point-of-sale [POS] network systems
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/30—Payment architectures, schemes or protocols characterised by the use of specific devices or networks
    • G06Q20/32—Payment architectures, schemes or protocols characterised by the use of specific devices or networks using wireless devices
    • G06Q20/327—Short range or proximity payments by means of M-devices
    • G06Q20/3274—Short range or proximity payments by means of M-devices using a pictured code, e.g. barcode or QR-code, being displayed on the M-device
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/30—Payment architectures, schemes or protocols characterised by the use of specific devices or networks
    • G06Q20/32—Payment architectures, schemes or protocols characterised by the use of specific devices or networks using wireless devices
    • G06Q20/327—Short range or proximity payments by means of M-devices
    • G06Q20/3278—RFID or NFC payments by means of M-devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/30—Payment architectures, schemes or protocols characterised by the use of specific devices or networks
    • G06Q20/34—Payment architectures, schemes or protocols characterised by the use of specific devices or networks using cards, e.g. integrated circuit [IC] cards or magnetic cards
    • G06Q20/343—Cards including a counter
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/38—Payment protocols; Details thereof
    • G06Q20/40—Authorisation, e.g. identification of payer or payee, verification of customer or shop credentials; Review and approval of payers, e.g. check credit lines or negative lists
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/38—Payment protocols; Details thereof
    • G06Q20/40—Authorisation, e.g. identification of payer or payee, verification of customer or shop credentials; Review and approval of payers, e.g. check credit lines or negative lists
    • G06Q20/401—Transaction verification
    • G06Q20/4014—Identity check for transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G07—CHECKING-DEVICES
    • G07F—COIN-FREED OR LIKE APPARATUS
    • G07F7/00—Mechanisms actuated by objects other than coins to free or to actuate vending, hiring, coin or paper currency dispensing or refunding apparatus
    • G07F7/02—Mechanisms actuated by objects other than coins to free or to actuate vending, hiring, coin or paper currency dispensing or refunding apparatus by keys or other credit registering devices
    • G—PHYSICS
    • G07—CHECKING-DEVICES
    • G07G—REGISTERING THE RECEIPT OF CASH, VALUABLES, OR TOKENS
    • G07G1/00—Cash registers
    • G07G1/0036—Checkout procedures

Definitions

  • the invention relates to a system and a method for the preferential purchase of products or services at at least one point of sale using customer cards.
  • the invention is directed to a technique for performing personalized mobile promotions using customer data, in view of the fact that different companies provide different loyalty cards, a solution to the problem is that it is currently necessary for a customer to have a Variety of physical loyalty cards in stock.
  • the technology according to the invention provides for the use of an electronic customer card as the "customer card”, namely the respective mobile terminal of the customer.
  • “Mobile terminals” are in particular mobile phones but also PDAs (Personal Digital Assistant) or the like devices.
  • the usual data for the customer cards are played using the mobile device.
  • several Replay loyalty cards in particular of several commercial or service companies, using the mobile terminal, with a corresponding navigation aid on the mobile device, the respective "customer card", more precisely, the respective customer code, according to the company in which a service is to be used
  • the "customer card” on the mobile terminal essentially comprises an application, ie an application program, for receiving, managing and activating customer codes on the mobile terminal.
  • a single "customer card” consists of an optical, electronic or acoustic code, possibly supplemented by text and image information.
  • the reproduction of the respective customer code always takes place when the customer card is used, namely at a point of sale ("Point of Sale") "- POS), where then the customer code is detected and validated with the help of the existing detection and attribution facility, according to which the respective bonus, in whatever form, is awarded.
  • the customer codes can be permanently stored on the mobile terminal and selected by the customer and displayed on the mobile terminal. It is also possible that the customer codes are stored centrally and if necessary transferred to the mobile terminal and reproduced by it.
  • the code is preferably reproduced on the mobile terminal optically with the aid of the display, but can also be carried out acoustically via the loudspeaker of the mobile terminal or via an electronic interface, for example an infrared interface or a Bluetooth interface.
  • customer code various optical or electronic codes, such as numerical codes or barcodes (barcodes, EAN codes) can be used per se. It is also possible that the customer code is an acoustic code that can be displayed on a loudspeaker of the mobile terminal, and that the detection and recognition device has a microphone for detecting the acoustic code. Other possibilities of electronic codes, which can be reproduced for example via different interfaces of the mobile terminal, are also possible.
  • the detection and recognition device has a converter that converts the code into digital data. unit up.
  • the Detection and recognition device itself contains a selection unit with which the desired articles are selected. It is then possible, for example, to transmit the respective selected articles in association with the customer card number or customer number to the cash registers in a direct electronic way, and there call them for example by stating a number / letter code associated with the selection unit when paying for the purchased items.
  • the selection unit is associated with a printer unit, in particular a graphics code printer unit or bar code printer unit, with the vouchers or coupons, in particular in the form of labels with a corresponding bar code or a functionally equivalent code that allows reading into the POS system and thus in the merchandise management system to be printed.
  • These coupons contain information about the selected products or services (and, if applicable, the customer number and comparable data) via the respective code.
  • These vouchers or coupons can be easily and quickly scanned in the respective scanner cash, for example, using the existing light scanner in the usual way, similar to price labels, so as to take into account the benefits, such as price discounts.
  • a touch screen is advantageously present at the detection and recognition device, wherein the individual products or services are displayed on this screen and can be selected by touching them.
  • the customer card is to be considered by a general advantage, it may also be advantageous if the detection and allocation unit is located in the area of a cashier, where a device with an example active display as a display unit for displaying a readable code , in particular barcodes, is present, wherein in the detection and assignment device then in the course of the code translation a corresponding barcode or the like. Readable code is generated, which can be read at the scanner cash.
  • the detection and attribution facility can be set up by simple means for checking the respective customer code, for example, only verifying whether it is a "customer card" belonging to the company or a foreign customer card, but if stricter to prevent abuse Rules regarding the use of loyalty cards are expediently carried out a stricter subject authentication, and it is accordingly an authentication unit associated with the acquisition and recognition means with associated database means for comparing scanned customer codes with codes stored in the database means and for authenticating the respective customer code
  • the authentication can be done decentralized in the respective point of sale, but this would mean that in the case of eg Superma A complete collection of data must be available at each point of sale and that each point of sale must be equipped with a corresponding, relatively complex authentication unit. It has therefore been found to be more rational if the authentication unit is provided in a central processing device to which the detection and recognition device is connected via communication means.
  • the detection and approval device can have, for example, an Internet interface for code transmission, but it can also be the detected code via a mobile phone or other network, such as GPRS or UMTS or WLAN or via ADSL lines.
  • the code is compared with the codes stored in the database means and authenticated, and the result is returned directly to the respective point of sale, to the local detection and assignment device. For this extremely short times, on the order of a few milliseconds, are sufficient.
  • Such a central processing device not only has the advantage that the data of all customers are kept stored centrally in the database means, so the electronic customer cards as well as the data regarding conventional loyalty cards, so even in the case of the purchase of selected products, the Information and acquisition device or their selection unit were selected, information about the purchased products are assigned to the customer number, which allows a central evaluation of this information in terms of subsequent promotions and / or targeted advertising campaigns, in the sense of data mining.
  • the central processing facility may also be used in a centralized manner, not only for a chain with a large number of points of sale, but also, where appropriate, for different companies, using customer codes as per the information provided by the undertakings Code generator to generate and to the respective customers, more precisely to their mobile terminals to transmit, for this purpose in the central processing means corresponding communication means for transmitting the customer codes, for example via a mobile network to provide.
  • the detection and approval device itself may be equipped with a data transmission device, which is particularly useful if the detection and recognition device via the selection unit for the products or services and when that selector is used to select particular products or services from the particular customer.
  • a data transmission device which is particularly useful if the detection and recognition device via the selection unit for the products or services and when that selector is used to select particular products or services from the particular customer.
  • this information is then analyzed and evaluated as mentioned in the manner of a data mining.
  • the central processing facility expediently contains central database means for storing customer and article data as well as promotion data and for reading out and analyzing them in the desired analyzes.
  • An advantage of such data processing is that in the present system only data relating to identification number (for example mobile telephone number) concerning the question of whether the respective customer is a customer club member (yes / no) regarding customer ranking (number of "personalized coupons", concerning discount amount for the respective customer), data concerning the respective promotion activities and data concerning the customer-personalized coupons, critical personal data such as names, dates of birth, addresses, etc. are not processed within the system unless it is foreseen that customers' consent to participate in specific campaigns or promotions will be obtained in the form of an opt-in or opt-out, with the possibility of providing them with the opportunity at any time, such as on the company's website or via mobile Terminal the further participation in campaigns and promotions ns to stop or accept again.
  • identification number for example mobile telephone number
  • customer club member yes / no
  • customer ranking number of "personalized coupons", concerning discount amount for the respective customer
  • critical personal data such as names, dates of birth, addresses, etc.
  • a device for sorted reproduction of a plurality of customer codes is provided on the mobile terminal.
  • the sorting due to frequent use of certain customer codes or the like. respectively.
  • a selection of different customer codes can be displayed on the display of a mobile phone.
  • An exemplary procedure for the registration of a customer, the allocation of a customer code as an electronic customer card and the use of this electronic customer card at a point of sale may be as follows: First, the registration of each customer for the electronic customer card, which registration either directly through a web frontend (on the website of the company, ie customer club operator, integrated) is performed or directly by request by means of a short message (SMS) to one provided Phone number.
  • SMS short message
  • a valid customer consent can be obtained to use the given data also for further promotions, and the data is compared with the already existing customer data, eg contained in a promotion engine for the execution of a campaign, from the customer club of the operator , If a customer is not a customer club member, he will be informed by means of appropriate information (eg via web frontend or SMS) directly to the necessary registration to the customer club.
  • the next step then consists of sending the "electronic customer card", preferably by means of EMS ("Enhanced Message Service”) or comparable data transmission standards, to the mobile phone number that the customer specified when registering.
  • EMS Enhanced Message Service
  • the customer subsequently chooses to purchase from the promotion-performing company in the course of a campaign, he can authenticate himself to a collection and recognition device that is set up in a prominent position within the sales office's business premises by means of the customer code sent.
  • the acquisition and recognition device now validates the data of the customer code (validation) by means of an online connection to the central processing device and immediately displays the possible product coupons for the just-authenticated customer on the touchscreen of the selection unit. If the customer is entitled to receive the coupons, he is given the opportunity to select and print coupons displayed on the touchscreen.
  • the customer With the now present in paper coupon (which may have printed, for example, readable by any POS system barcode), the customer can buy the goods, and when paying to a scanner cashier, he has the coupon.
  • the execution of the calculation, payment and booking of the purchase then follows in the usual way and is for the present de system not of interest.
  • the invention thus provides for three components which cooperate in the manner described.
  • a mobile component of the "electronic customer card” (on the mobile device) is provided, wherein in detail an application is installed on the mobile device of the customer, which is invoked at any time, and depending on the specific technical solution (SMS-based, independent Java application , WAP or a functionally equivalent method) allows the receipt and storage of the customer code transmitted to the mobile terminal by means of remote data transmission.
  • SMS-based, independent Java application , WAP or a functionally equivalent method allows the receipt and storage of the customer code transmitted to the mobile terminal by means of remote data transmission.
  • This application may be open to multiple operators, ie contain multiple "loyalty cards", and is primarily intended for subsequent authentication of the holder at the point of sale and for personal coupon management.
  • a preferred component is then the central processing point or device, in which all essential components which are to be established server-side for the implementation of the "mobile" campaigns are combined in an advantageous manner
  • all information personalized display of coupons at points of sale
  • this database can be a relational database based on SQL, and in turn Defined interfaces to all other software modules (eg evaluation unit, code generator, web interface) as well as interfaces to the necessary for this system virtual providers, such as SMS-C-Providern on Sending (codes / Java applications) and receiving (requesting codes / Java applications) of messages.
  • SMS-C-Providern on Sending (codes / Java applications) and receiving (requesting codes / Java applications) of messages.
  • MNOs mobile network operator
  • the distribution and installation of the electronic customer cards on the target systems also takes place in the central processing facility
  • the distribution of the codes / Java applications is adapted to the different types of mobile terminals of the customers by sending out an SMS containing a WAP push link that allows the customer to obtain the code / Java application
  • the deployment component consists of a combination of hardware and a software application that interfaces with the customers.
  • the third component of the present system is the collection and recognition facility installed in the respective outlets.
  • the customers are the coupons for each favorable products displayed, and after selecting the appropriate products, the coupons or coupons, for example, printed with a to be read at each scanner cashier barcode.
  • an actual customer code scanner is expediently connected to an integrated computer, with which the product selection unit - in particular in the form of a touchscreen - and the printer unit for the output of, for example, bar code coupons are also connected.
  • the central processing device For the authentication of the read by the electronic customer card customer data, a transfer of the affected data from the decentralized detection and approval device is provided to the central processing device so as to relieve the decentralized device, especially with regard to data storage and maintenance.
  • the decentralized detection and recognition device also includes a corresponding communication unit.
  • bidirectional communication takes place between the company or the assigned central processing device and the respective customer via the mobile terminal thereof.
  • customer codes in or with the mobile terminals
  • the management of different customer cards is made possible by an application on the mobile terminal.
  • the "personalized" coupons are purchased directly at the time of purchase and presented at the cash desk, whereas in the event of any previous sending out of coupons by post to customer club members, these coupons are often lost.
  • Fig. 1 shows schematically in a kind of block diagram an embodiment of a system according to the invention
  • Fig. 2 also in the form of a block diagram schematically a part of this system of Figure 1, namely the device provided at a point of sale, compared to Figure 1 in more detail.
  • Fig. 3 shows schematically a view of a mobile telephone device, on the display of which a 2D graphic code is reproduced as a customer code;
  • Figs. 4A and 4B show two different 2D codes
  • FIG. 5A shows a part of a mobile phone with the display of navigation aid information on the display in order to be able to choose between different electronic "loyalty cards" in this way;
  • FIG. 5B shows only this navigational aid after selecting a particular company or the associated specific customer card, whereby the 2D customer code representing this customer card is reproduced in the center as well;
  • FIG. 6 is a flow chart illustrating the operation of FIG the registration and assignment of an electronic customer card
  • FIG. 7A is a flow chart illustrating the processes of shopping at a point of sale using an electronic loyalty card
  • FIG. 7B is a flowchart for an alternative process when using the electronic customer card in a shopping, here without printing vouchers (coupons);
  • FIG. 8 is a flowchart illustrating the procedure in the central processing station when carrying out campaigns or when creating reports.
  • Fig. 1 the three essential components of the present system with electronic customer card in a preferred embodiment are schematically illustrated in three juxtaposed areas, namely a mobile terminal 1, such as a mobile phone, here representative of a variety of such mobile terminals, for the various customers , then a point of sale 2, again representative of a plurality of points of sale, which may in particular also belong to different chains, and finally a central processing device or processing point 3, which centrally the various activities in connection with the delivery of electronic loyalty cards as well as with the implementation advertising campaigns, purchasing campaigns and analyzing or evaluating uses of electronic loyalty cards for the purpose of producing reports on campaigns carried out for the companies selling the outlets 2 operate, performs.
  • a mobile terminal 1 such as a mobile phone, here representative of a variety of such mobile terminals
  • a point of sale 2 again representative of a plurality of points of sale, which may in particular also belong to different chains
  • a central processing device or processing point 3 which centrally the various activities in connection with the delivery of electronic loyalty cards as well as with the implementation advertising campaigns, purchasing campaigns
  • Associated with the mobile terminals 1 are corresponding enterprises or operators 4, for example mobile communications companies or operators, who accomplish the exchange of messages with the mobile terminals 1 in a conventional manner via a network 5.
  • this central processing device 3 via a corresponding Decunikationsterrorismstel- Ie 6, the corresponding data to a gateway 7 to transmit the customer code message in the appropriate form to the respective operator 4 of the mobile terminal 1.
  • the communication can take place via secure Internet connections, as indicated in Fig. 1.
  • the gateway has an interface unit 8, a database 9 and a computer unit 10.
  • a web interface 11 is provided for communication with the outlets 2, being transmitted from the points of sale 2 or general company data regarding customer club members for the registration and issuing an electronic customer card in the form of a customer code.
  • the customer code for example a graphic code
  • a code database 13 which is connected to a computer 14.
  • the customer code is further supplied to a "deployment" unit 15, which is responsible for the distribution and installation of the customer codes on / in the mobile terminal (s) 1.
  • This distribution takes place via the messaging interface 6 and the gateway unit 7 as well as via the operator 4 of the mobile terminals 1 and the respective network 5, for example, a conventional GSM network, GPRS, UMTS or EDGE network.
  • the code generator 12 can essentially be an independent software module which generates the customer codes on the basis of input data (number of the mobile terminal of the customer club member, promotion ID, client ID, duration of the promotion) following the creation the customers are transmitted.
  • the information content of a code corresponds to a unique identifier for identification, which is generated from the previous parameters.
  • a code for example, a two-dimensional code, as shown in Figs. 3, 4A and 4B, are used.
  • the 2D-code according to FIG. 4A has two shapes formed at a right angle Control lines 16, 17 and two formed to a right angle, dashed control lines 18, 19, which together form a rectangle.
  • This rectangle defines the location and resolution of the code. In the rectangle are many either dark or light areas 20 (squares) containing the information.
  • Such a code may contain, for example, 1 to 2335 characters. If necessary, for larger data volumes, several such 2D codes can also be grouped.
  • FIG. 4B Another possibility of a 2D code is shown in FIG. 4B. It is a matrix code (or two-dimensional bar code), the so-called positioning pattern 21, 22, 23 (unique recognition of the position) and a data area 24 (includes the actual information) has. Such a 2D code may have a data capacity of 7089 numeric characters or 4296 alphanumeric characters.
  • the database means in the central processing device 3 further comprise a promotion database 25, which is, for example, a database realized in SQL which contains the information necessary for the implementation of a promotion. All transactions of the customers in the context of promotions are recorded, and the data is aggregated and provided for further evaluation in the evaluation unit; see. also the following table, which illustrates the - somewhat simplified - database schema.
  • a promotion database 25 which is, for example, a database realized in SQL which contains the information necessary for the implementation of a promotion. All transactions of the customers in the context of promotions are recorded, and the data is aggregated and provided for further evaluation in the evaluation unit; see. also the following table, which illustrates the - somewhat simplified - database schema.
  • the database 25 has various interfaces to connected modules, in particular:
  • Interface code generator 12 - for storing unique codes generated for each customer club member become
  • Interface merchandise management system client in this case the data of the purchase per customer club member are handed over and taken into account for further evaluations.
  • the central processing device 3 contains an evaluation unit 26, also called analysis or promotion analysis unit.
  • evaluation unit 26 also called analysis or promotion analysis unit.
  • standard reports are generated from the information recorded within the promotion database 25, which can be accessed by the promotion client in real time to provide an overview of the most important information.
  • the standard reports are displayed directly within the web interface and also offer the option of printing or generating standard file formats.
  • the modules operated in the central processing device 3, for example the evaluation unit 26 or an authentication unit 27, can be accessed via the uniform web-based user interface 11. Secured, web-based access via an SSL connection is expediently only possible via a log-in area. For example, access to the evaluation unit 26 is possible only for those persons whose user ID (user name, password) match the entries in the promotion database 25. All promotion information is entered via the web-based access, which is set up for the client.
  • the automated configuration of the facilities in the individual outlets 2 (branches, shops) on site also takes place via the web frontend 11 described.
  • the evaluation unit 26 is assigned an analysis database 28; Furthermore, a central database 29 assigned to the promotion database 25 can be seen.
  • a communication interface (messaging interface) 30 (see also Fig. 2) is set up in the points of sale 2 in order to exchange data with the central processing device 3, for example via a secure Internet connection, but also via a mobile telephone network and dergl. to accomplish.
  • the point of sale 2 contains (at least) an acquisition and recognition device 31 (see also Fig. 2) to the use of the electronic customer card of the respective mobile terminal 1 (for example, called in block 32 in Fig. 2 and, for example the display 1 'of the mobile terminal 1 in the form of a graphic code) in an automated form.
  • the detection and recognition device 31 contains a code scanner 33 and a converter unit 34 connected thereto in order to convert the read-out customer code into digital data, which are then fed to a control unit 35.
  • This control unit 35 can be formed as a control application, as a module of an integrated computer unit 36.
  • a decentralized authentication unit 37 can be implemented in order to check, validate or authenticate the customer code.
  • an external, centralized authentication of the customer codes is carried out in the central processing device 3, cf. 1, already mentioned above authentication unit 27.
  • a corresponding data transfer to the central processing device 3 is made via a schematically indicated in Fig. 2 communication 38.
  • the respective authentication of the customer card holder then takes place by means of the customer code by remote data transmission over the network (eg GPRS / UMTS / WLAN / ADSL).
  • the data on the scan (and also on the subsequently printed out coupons) are recorded in the promotion database 25 together with coupons requested by non-club members and form the basis for the success check.
  • Each client can thus track the effectiveness of a mobile promotion in real time.
  • a scanner is preferably used, which is able to read the customer code of each type of display (TFT, LCD) error-free and further processed.
  • the scanner 33 is connected to the integrated computer 36 by means of an RS232 interface. Together with the scanner 33, a software for data exchange (reading the code, validating the code) is installed on the connected computer 36.
  • FIG. 2 two alternatives 39, 40 are then illustrated with regard to the attribution of the advantages to be taken into account when purchasing the respective product or products, wherein in one case, alternative 39, the desired products are selected after the authentication and corresponding coupons or coupons are printed out , which are then used on a scanner cash 41.
  • the other option 40 is to simply display a code, for example a bar code, readable by a scanner device on a scanner cassette 41 on a code display unit 42, this display unit 42 being used on the scanner cassette 41, i.e., a bar code. the displayed code is scanned in, whereby then, for example, a corresponding advantage (for example a general discount of 10%) is taken into account in the price for all purchased products.
  • the display unit 42 may, for example, be present directly on the scanner cassette 41, and it receives the customer code, possibly a reduced customer code, for example supplied as a barcode from the control unit 35.
  • a selection unit 43 shown as a block with broken lines is connected here to the control unit 35, wherein this selection unit 43 has, for example, a touch screen 44 for displaying the currently favored products or product coupons and for selecting the respective products, and wherein the touch screen 44 is assigned a corresponding selection electronically, see module 45, via which a coupon printer unit 46 which prints corresponding coupons or coupons 47 in the manner of labels with a barcode. These coupons 47 are then presented to the scanner cassette 41 along with the associated products.
  • the printer unit 46 sends corresponding information concerning the selected coupons or products to the control unit 35, which forwards the information corresponding to the card to the central processing device 3 via a communication 48, which is also arranged only schematically.
  • Attribution device 31 information about the provided for the members of the customer club “coupons" via a communication path 49.
  • Fig. 2 is then indicated that after billing at the respective scanner cash 41 in the sense of a Fighting insectssysteins a shopping center 50 and a center 51 corresponding information is supplied.
  • the printer unit 46 can be, for example, a low-cost thermal printer which prints on labels in roll form the selected personalized vouchers in the form of barcodes.
  • a low-cost thermal printer which prints on labels in roll form the selected personalized vouchers in the form of barcodes.
  • the smooth flow of the detection of the customer code from the mobile terminal 1 on the authentication to voucher impression is possible.
  • the customer code data is transmitted to the promotion database 25 in the central processing device 3, the latter then being compared on-line with the stored data. If if the unique identification of the customer code is assigned to a customer and a company and preferably also to a specific promotion, and if special coupons are permitted for this customer in order to be able to acquire corresponding products or services, the entire information is transmitted from the database 25, which is required for the receipt of the personalized coupons or coupons 47.
  • the validation result as well as information regarding the coupons personalized for the customer is thus transmitted from the central processing point 3 to the detection and approval device 31.
  • the display of the validation result as well as the presentation of the personalized coupons can be done online on the touch screen 44 so as to inform the customer that his customer code has been authenticated and that he can now select the desired coupons or products or services.
  • the customer can also trigger the print-out via the printer unit 46 by a corresponding application on the touchscreen 44, see also the illustrations in FIGS. 5A and 5B, where a Play a navigation aid application on the display I 1 of a mobile phone is shown as a mobile terminal 1, according to which between five different customer codes (loyalty cards) "1" to "5" can be selected (according to FIG. 5B, for example, the "customer card” no. "1” selected), where in a sixth button other functions can be called.
  • a Play a navigation aid application on the display I 1 of a mobile phone is shown as a mobile terminal 1, according to which between five different customer codes (loyalty cards) "1" to "5" can be selected (according to FIG. 5B, for example, the "customer card” no. "1” selected), where in a sixth button other functions can be called.
  • the functionality of the application on the mobile terminal 1 may include the following: When you receive the (respective) "customer card” are the loyalty card applications (possibly with several different loyalty cards and personalized vouchers) and the corresponding code, supplemented by text and Thereafter, a simple and selective call of the application in different forms, with an automated personalization (eg ranking of the displayed customer cards according to frequency of use), a connection of the customer card with functions of the mobile terminal 1 (eg screen background). reason) and a call of loyalty points and other coupons possible. When activating, an indication of threshold values and special features on the mobile terminal 1 (eg exceeding of discount limits) can be provided. Instead of storing customer codes on the mobile terminal 1, these can also be retrieved from a central server and reproduced on the mobile terminal 1. In the case of a mobile phone, this can be done for example via a WAP application.
  • a further advantageous addition is to "track" the use of the loyalty card application outside the POS, which means the possibility of making certain entries of the customer on the loyalty card application on the mobile terminal 1 (calling coupons, viewing of loyalty cards, etc.). ) and transmit them to the central processing device 3.
  • the transmitted data are in turn recorded in the data processing unit (promotion database 25) and can be used for a later analysis.
  • the successful selection of the coupons as well as the actual printout is preferably also transmitted via the remote data transmission to the central processing device 3 and recorded there in the database 25.
  • block 60 illustrates that a customer is receiving information via a campaign or mobile promotion.
  • the customer requests the issuing of a loyalty card, for example via SMS at the central processing point 3.
  • the corresponding customer data is canceled the database, see block 62 in FIG. 6, and prepared according to block 63 at the company or at the point of sale 2.
  • these customer data are then transferred to the central processing point 3, ie imported by the latter and stored in the promotion database 25 according to block 65.
  • the electronic customer code for example the 2D code, is then generated according to block 66 and stored in the database means 25 and 13.
  • the data transmission record for the code via the associated operator of the mobile terminal is prepared according to block 68 in FIG. 6, and according to block 69 the operator sends the electronic customer card to the mobile Terminal 1 with the specified number; the customer or owner of the mobile terminal finally stores, in block 70, the electronic loyalty card, i. the customer code, in a memory area IA (see FIG. 1) of the mobile terminal 1.
  • the storage of the various customer codes can also take place outside the mobile terminal, from where the customer makes an appropriate selection with the aid of the mobile terminal 1 and the selected customer code is transmitted to and reproduced by the mobile terminal 1.
  • the customer can log on to the customer club website according to block 71 in FIG. 6 and enter its registration data according to block 72. Furthermore, it can be provided that he expressly agrees to participation in the promotion, for example the receipt of SMS advertising messages to a mobile phone, see block 73. According to block 74, this registration application is finally sent to the central processing station 3.
  • FIG. 7A illustrates the shopping flow using the customer card thus obtained, specifically referring to the alternative 39 shown in FIG. 2, with selection and printing of personalized coupons 47.
  • the customer decides to make a purchase, and accordingly, as shown in block 81, calls his customer code on his mobile terminal 1. He selects in block 82 in detail the correct "loyalty card" for the company concerned, for the desired point of sale 2, see also Fig. 5A and 5B, and he finally receives in block 83 on the display 1 'of his mobile terminal
  • This customer code is now captured in block 84 in the point-of-sale and recognition device 31 of point of sale 2, after which online validation or authentication is illustrated in an interrogation field 85.
  • the promotion database 25 in the central processing device 3 is also informed of this printing process, see block 92, as well as the exit from the application of the acquisition and recognition device 31 after the coupons 47 for the desired products have been printed and the customer thus For example, the specific products in the point of sale 2 on shelves can search.
  • the entry purchase see block 94, whereby with the help of the printed coupons 47 the desired purchase favorable treatment, eg price reduction, is granted.
  • Fig. 8 is shown how the company, the shop operator, can retrieve information regarding his promotion or campaign or promotion from the central processing site 3.
  • a log-in takes place in the computer unit of the central processing device 3 in accordance with block 101, and according to an interrogation field 102 it is checked whether or not there is a valid login. If not, this is communicated to the shop operator according to block 103.
  • an application selection is made possible according to block 104, according to a first variant, see the left branch in FIG. 8, according to block 105 an entry into the desired campaign takes place and according to block 106 this campaign by the shop operator now is ended.
  • the shop operator retrieves the subscriber data from the database means 25 of the central processing station.
  • the promotion evaluation unit 26 is called in accordance with block 108, and a desired report is selected in accordance with block 109, in which case according to block 110 this report is in a Download process is transferred.

Abstract

L'invention concerne un procédé permettant l'achat encouragé de produits ou de prestations de service en au moins un point de vente (2), au moyen de cartes clients. A cet effet, les cartes clients se présentent, dans chaque cas sous la forme d'un terminal mobile (1), conçu de manière à restituer des codes clients individuels. Il est prévu pour le point de vente (2), un dispositif de détection et d'autorisation (31), destinés à détecter le code client restitué au moyen du terminal mobile (1) et à autoriser les avantages commerciaux, après vérification du code client.
PCT/AT2006/000332 2005-08-05 2006-08-07 Systeme et procede d'achat encourage de produits WO2007016712A1 (fr)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
ATGM534/2005 2005-08-05
AT13252005A AT502232A1 (de) 2005-08-05 2005-08-05 System und verfahren zum begünstigten einkauf
ATA1325/2005 2005-08-05
AT5342005 2005-08-05

Publications (1)

Publication Number Publication Date
WO2007016712A1 true WO2007016712A1 (fr) 2007-02-15

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Application Number Title Priority Date Filing Date
PCT/AT2006/000332 WO2007016712A1 (fr) 2005-08-05 2006-08-07 Systeme et procede d'achat encourage de produits

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Country Link
WO (1) WO2007016712A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP2442266A1 (fr) * 2010-10-18 2012-04-18 NCR Corporation Traitement de transaction à code-barres disparate

Citations (4)

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Publication number Priority date Publication date Assignee Title
WO2000003328A1 (fr) * 1998-07-10 2000-01-20 Motorola Inc. Procede et appareil dans un systeme de telecommunication sans fil permettant l'utilisation d'un recepteur d'appel selectif pour fournir des informations demographiques, coupons de remboursement et pour emuler des cartes d'affinite
US20010051915A1 (en) * 2000-03-29 2001-12-13 International Business Machines Corporation Data transfer system using mobile terminal and two-dimensional barcode
US20020060246A1 (en) * 2000-11-20 2002-05-23 Gobburu Venkata T. Method and apparatus for acquiring, maintaining, and using information to be communicated in bar code form with a mobile communications device
US20040140361A1 (en) * 2003-01-22 2004-07-22 Paul Charles Frederic Universal club card and real-time coupon validation

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2000003328A1 (fr) * 1998-07-10 2000-01-20 Motorola Inc. Procede et appareil dans un systeme de telecommunication sans fil permettant l'utilisation d'un recepteur d'appel selectif pour fournir des informations demographiques, coupons de remboursement et pour emuler des cartes d'affinite
US20010051915A1 (en) * 2000-03-29 2001-12-13 International Business Machines Corporation Data transfer system using mobile terminal and two-dimensional barcode
US20020060246A1 (en) * 2000-11-20 2002-05-23 Gobburu Venkata T. Method and apparatus for acquiring, maintaining, and using information to be communicated in bar code form with a mobile communications device
US20040140361A1 (en) * 2003-01-22 2004-07-22 Paul Charles Frederic Universal club card and real-time coupon validation

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP2442266A1 (fr) * 2010-10-18 2012-04-18 NCR Corporation Traitement de transaction à code-barres disparate

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