WO2001084365A1 - Procede de prestation de services utilisant un reseau intelligent - Google Patents

Procede de prestation de services utilisant un reseau intelligent Download PDF

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Publication number
WO2001084365A1
WO2001084365A1 PCT/JP2000/006545 JP0006545W WO0184365A1 WO 2001084365 A1 WO2001084365 A1 WO 2001084365A1 JP 0006545 W JP0006545 W JP 0006545W WO 0184365 A1 WO0184365 A1 WO 0184365A1
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WO
WIPO (PCT)
Prior art keywords
user
information
advertisement
service
terminal
Prior art date
Application number
PCT/JP2000/006545
Other languages
English (en)
Japanese (ja)
Inventor
Hajime Satoh
Original Assignee
Kabushiki Kaisha Toshiba
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Kabushiki Kaisha Toshiba filed Critical Kabushiki Kaisha Toshiba
Publication of WO2001084365A1 publication Critical patent/WO2001084365A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L12/00—Data switching networks
    • H04L12/02—Details
    • H04L12/16—Arrangements for providing special services to substations
    • H04L12/18—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast
    • H04L12/1859—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast adapted to provide push services, e.g. data channels

Definitions

  • the present invention relates to a service providing method using an information network such as the Internet.
  • a common advertising method is to set up a banner advertisement on the portal site ⁇ homepage, link the advertiser's homepage and advertising site in the banner advertisement area, and let users who visit the page know the banner advertisement. If you are interested in the advertisement, place the cursor in the area of the banana advertisement or the area of the product being introduced, and click the mouse or perform another equivalent operation. —They jumped to the homepage or product introduction page to get more detailed advertising information.
  • the advertiser's homepage ⁇ product introduction page can be accessed unless the user is interested in the advertisement. There was a problem that the advertising effect was difficult to obtain without it.
  • the present invention has been made in view of such conventional problems, and a push-type advertisement can be performed by narrowing down an advertisement target, and a service providing method using an information network having a high hit ratio and high advertisement effect is provided.
  • the purpose is to provide.
  • Another object of the present invention is to provide a service providing method using an information network that can distribute information in a targeted manner to users who need the information. Disclosure of the invention
  • the service providing method using the information network according to the invention of claim 1 includes a step of identifying a user connected to a service provider via a terminal, and extracting a user corresponding to information for identifying an advertisement target. And, when the specified user is included in the extracted user, distributing the advertisement information to a terminal of the user and displaying the advertisement information.
  • the personal information of the user who uses the service site is stored in advance on an overnight basis, for example, application software for accessing the service site free of charge is electronically provided.
  • the information is distributed to the applicants and registered as a user.
  • the user When the user activates a specific application software to use the service from the terminal, the user automatically accesses the service site, and the service site recognizes the user of the terminal that has accessed the terminal.
  • a user visits the service site, it recognizes the user, determines whether the user is eligible for advertising, and if so, sends the advertising information to the user's terminal. Send to display advertising information.
  • the service providing method using the information network according to the invention of claim 2 includes a step of specifying a user connected to the service provider via a terminal, and a step of extracting a user corresponding to the information specifying the distribution destination. And, when the specified user is included in the extracted user, distributing information to the terminal of the user and displaying the information.
  • personal information of a user who uses the service site is stored in advance on an overnight basis, for example, application software for accessing the service site for free. It is distributed electronically to applicants and stored by a method such as registering the user.
  • the user when the user activates a specific application software to use the service from the terminal, the user automatically accesses the service site, and the service site recognizes the user of the accessing terminal.
  • a user accesses the service site, it recognizes the user, determines whether the user meets the distribution target conditions, and if so, sends the information from the requester to that user. Send to the user's terminal for display.
  • the information distribution requester can provide information only to the users to whom the information is to be distributed, and can provide the information to only those users who are likely to need it.
  • the advertisement information or the information is accompanied by a specific character associated with the information.
  • the user can enjoy the service while enjoying the service by displaying the advertisement information or the information and displaying a specific character representing the distribution source. And the use of such services can be promoted.
  • the service providing method using the information network according to the first or second aspect wherein the extracting is performed based on predetermined conditions from a database storing personal information.
  • the service providing method using the information network according to the invention of claim 4 it is possible to accurately and quickly extract a distribution target based on specific conditions, for example, conditions such as age group, gender, hobbies, and preferences. .
  • FIG. 1 is a block diagram of a service providing system using the service providing method according to the first embodiment of the present invention.
  • FIG. 2 is an explanatory diagram showing the functions of the messenger service on the transmitting side and the receiving side in the above embodiment.
  • FIG. 3 is an explanatory diagram showing a screen for an advertiser's request for an advertisement quote in the above embodiment.
  • FIG. 4 is an explanatory diagram showing a screen for an advertisement request procedure by an advertiser in the above embodiment.
  • FIG. 5 is a flowchart of the above embodiment.
  • FIG. 6 is a block diagram of a service providing system using the service providing method according to the second embodiment of the present invention.
  • FIG. 1 shows a configuration of an information providing system using a service providing method according to one embodiment of the present invention.
  • the Internet 1 is used as an information network, and many user terminals 3 are connected to the www service provider 2 of the service site by the Internet 1.
  • the user terminal 3 is installed with communication software and WWW browser software with necessary functions such as mail function, schedule function, chat function, etc. installed. Access from the access point of the Internet connection service provider to which the company has subscribed.
  • the communication software using the service providing method of this embodiment is a WWW service. It is provided by Provider 2 and can be downloaded and installed free of charge by accessing the WWW Service Provider 2 from the user terminal 3 using WWW browser software.
  • WWW service provider 2 is connected to Internet 1 and links to various agent service providers on Internet 1 such as agent service providers such as search agents, news agents, and shopping agents. ing. It can also be linked to the terminal 5 of the advertising sponsor company for the service.
  • WWW service provider 2 executes (1) user management function and (2) agent service.
  • the user management function (1) is a function for receiving and managing user registration according to predetermined procedures. In addition, it has a function to guide the user's use by using a specific character and a spurt message or voice message so that the user can use the next agent service.
  • the WWW service provider 2 When the WWW service provider 2 downloads and downloads the communication software to any user without charge, the WWW service provider 2 registers the handle name as necessary, together with the ID number and passcode registration procedure. Register, enter the address, age, gender, hobbies, preferences, etc. in the text box prepared in the form of a general questionnaire and send it. Register the personal information received in the database (DB) 4 along with the ID number. By doing so, it accumulates many users and accumulates their personal information.
  • DB database
  • the agent service of (2) includes the following.
  • the user terminal 3 is a general personal computer having a communication function, In the case of simple communication, a mobile terminal represented by a mobile phone is also used.
  • the user terminal 3 has communication software downloaded from the service site or obtained offline, and a WWW browser installed, and is accessed from the access point of the Internet connection service provider contracted by the user. You can connect to evening 1 and then log in to WWW service provider 2 of the service site by entering an authentication code (usually an ID code and password).
  • the communication software holds various data necessary for using the various services described above, and updates and registers the data. For example, address data and mail data.
  • This communication software also wants to distribute advertising catchphrases or some kind of message to an unspecified number or a specified number of users, such as advertisers, club caretakers, or people with similar preferences. For those who want to, the messenger service function described below is provided.
  • This messenger service function is described as follows.
  • the lamp icon (i) shown in FIG. Hereinafter, it is referred to as a “magic lamp” for convenience of explanation.)
  • A1 is displayed as a resident icon.
  • the agent By pointing the resident icon A1 with the cursor A2 and performing a predetermined operation such as single-clicking or double-clicking the left button, the agent is emitted from the magic lamp A1 together with the smoke as shown in the screen (ii).
  • An anthropomorphic character A3 appears, and the connection procedure for the WWW service provider 2 is automatically executed.
  • the character A3 is anthropomorphized, but the anthropomorphization here is sufficient if it behaves like a human, such as an animal such as a dog or a bear, or an imaginary one. It may be an object.
  • a messenger destination list window W1 When this connection procedure is completed, a messenger destination list window W1, a message entry window W2, a send button W3, and a sealed letter designation button are displayed on the balloon A4 from the character A3 as shown in screen (iii). W 4 is displayed.
  • the messenger destination entered in the destination list window W1 can identify a user such as an e-mail address / address unique to the server.
  • This destination list can be input by the user on the transmitting side by himself / herself. However, by using the address list that identifies the user obtained from the WWW service provider 2 by the transmission corresponding person extraction service described later, it is automatically used. It is also possible to enter the posting manually.
  • the message entry window W2 the message that the transmitting user wants to convey is input, but this message is also automatically transcribed in advance to the message registered in the WWW service provider 2 by the sender extraction service described below. You can also.
  • the display of the magic lamp A1 changes to a blinking display as shown in FIG. 2 (V) to notify the user that some message has arrived.
  • the user terminal 3R designated as the transmission destination of the message is limited to the user who actually uses the magic lamp as described later, so that the magic lamp A1 is resident on the terminal 3R. This is possible because it is displayed in.
  • the agent character A3 of the sender appears, the sender address W5 and the message content W6 are displayed in the balloon A5, and a button W7 for closing the message screen is displayed. And the reply button W8 are displayed.
  • This screen (vii) is for creating a reply message.
  • the character A 13 on the receiver side appears in place of the character A 3 on the sender side, and the original sender's address display window Wl 1 in the balloon A 14, a reply message entry window W 12, and transmission Button W13 and Seal button W14 are displayed.
  • the receiving user enters a reply message on the reply screen (vii) of the terminal 3R and clicks the send button W13 to send the reply message to the original sender terminal 3S. Become.
  • messenger software By using messenger software with such a function, it is possible to distribute the following advertising information by specifying users who are likely to be interested in it, and to distribute information in a sympathetic manner.
  • this messenger software can always store the contents in a buffer and distribute it, or alternatively, distribute it in real time to a single user terminal.
  • the advertiser accesses the WWW service provider 2 via the Internet 1 using the terminal 5, and the advertisement estimation screen W21 page provided by the WWW service provider 2 as shown in FIG. Open (Enter the screen by entering the member ID and password).
  • the advertiser makes an input necessary for narrowing down the advertisement target on this screen W21 and clicks the estimate button B1, which becomes an estimate request and is transmitted to the WWW service provider 2.
  • the input on the estimation screen W21 will be described. Advertisers want to narrow the advertising target of the products / services they want to sell in order to increase the advertising effectiveness. Therefore, selection items such as gender, age group, region, hobbies, interests, preferences, etc. S 1, S 2, ... is prepared. In addition, since the advertisement information is distributed using the messenger function described above, the characters CR 1, CR 2,... To be used as the caller character A 3 (see FIG. 2 (vi)) on the terminal 3 of the target user.
  • the WWW service provider 2 that received the advertisement quote request searches the personal information database 4 and extracts a group of users who meet the conditions of the advertisement target, and displays the advertisement request screen W23 shown in Fig. 4. Create and send the summary to terminal 5 of the client.
  • This advertisement request screen W2 3 displays the estimated calculated amount W2 4 and prepares an input box W2 5 for the advertisement message and an input box W2 6 for the URL to be linked.
  • the advertisement image character A 21 is displayed.
  • the advertisement image character A 21 is displayed as the sender character A 3 shown in FIG. 2 when the advertisement information is specified and distributed to the user.
  • the WWW service provider 2 receives an order for the advertisement, and executes the advertisement information distribution service described later.
  • you click the re-estimate button W 28 you will return to the advertisement estimation screen W 21, and you will perform the estimation procedure again, and if you click the cancel button W 29, you will be a request cancel.
  • the WWW service provider 2 knows the user who is running the communication software on the user terminal 3. This is achieved by incorporating a function to automatically access the website of the WWW service provider 2 when the software is started, into communication software distributed free of charge. are doing.
  • a certain advertiser requests distribution of advertising information
  • a list of advertising target users extracted from the above-mentioned database 4 for an advertisement period, for example, for one week or one month is held.
  • a search is performed to determine whether the user who actually started the communication software is listed in the advertisement target user list. If the user is the relevant user, WWW service provider 2 becomes the sender, and the message shown in FIG.
  • the advertiser's advertisement information is sent as a message to the user to be advertised using the service.
  • the character A3 selected by the advertiser is used as the character A3 of the transmission source.
  • the screens (V) and (vi) appear on the terminal 3 of the user.
  • the character A 21 selected by the advertiser is displayed as the character A 3 on the transmitting side
  • the advertisement message input by the advertiser is displayed in the window W 6, and the URL of the advertisement site 6 is also displayed. Will be.
  • the user who received the advertisement clicks on the URL of the advertisement site, the user can jump to the advertisement site 6 and receive the advertisement information.
  • the user can click the reply button W8 on the screen (vi) and click the screen (vi). vii) is displayed, and input and input comments.
  • the above advertisement distribution method can be summarized as shown in the flow of Fig. 5.
  • the WWW service provider 2 has the ability to store as much personal information as possible in the database 4, or provides such personal information from outside. Shall be accepted. Then, for example, the communication software for executing the service may be downloaded free of charge from a service site of the WWW service provider 2 and personal information necessary for user registration may be obtained.
  • the advertiser uses terminal 6 to request an advertisement quote from WWW service provider 2. Sign an advertising membership contract with an advertiser in advance and open an account.
  • the ID WWW service provider 2 searches the personal information database 4 built by itself or provided from the outside based on the advertisement quotation request (even if only the search result is provided from the outside. Narrow down the users to be advertised and list and keep the email addresses of each user. (However, from the viewpoint of privacy protection, WWW service provider 2 extracts the list of extracted e-mail addresses for the user. It will not be disclosed to the client).
  • the advertiser orders the advertisement request from the WWW service provider 2 if the advertiser decides the distribution of the advertisement information considering the cost effectiveness.
  • the WWW service provider 2 Upon receiving the advertisement request, the WWW service provider 2 picks up one of the users who are currently accessing the service site and is listed on the advertisement target list, and sends it to each user terminal 3. To distribute advertising information.
  • the advertisement distribution request At the time of receiving the advertisement distribution request and distributing the advertisement information, there are many advertisement target users who have not accessed the service site 2, but the advertisement information is reliably distributed to such users. For this reason, the expiration date (for example, one day, one week, one month, etc.) of the advertisement delivery is contracted between the advertiser and the service site, and the advertised user who accessed within that time limit is For example, an advertisement message is delivered under predetermined conditions, for example, up to three times, up to five times, or once per access.
  • the advertiser selects the character A3 from the user's magic lamp A11 as the character A3, and the character A21 appears, and the advertisement message is emitted in the jet A5. Is displayed.
  • the icon of the advertising site 6 is displayed in a form linked to the URL.
  • V I The advertiser pays the advertising fee, for example, at the end of the month and other payment methods negotiated with the WWW service provider 2.
  • WWW service provider 2 pays the character copyright to the character copyright holder.
  • an advertisement is limited to a user who is likely to be interested in an advertisement when the user terminal 3 accesses the advertisement target period.
  • the message can be delivered and the advertising effect can be improved.
  • the service providing method shown in Fig. 6 can also be realized.
  • the service providing method according to the second embodiment is characterized by information distribution of the service system in a friendly manner. For example, if a user recruits like-minded players (who have similar tastes) to support a famous athlete (hereinafter referred to as ⁇ athletes for simplicity of explanation) and wishes to exchange information, Becomes the founder, and requests the service provider 2 to list the lovers as the information owner 8 (S 1).
  • the use of the service may be either paid or free, but in the following, it will be described as free to promote the use of the service.
  • the service provider 2 Upon receiving the request, the service provider 2 performs a preliminary examination, accepts the club if it is a club or other distribution purpose that does not violate public order and morals, and searches the personal information database 4 (search results Only an external user may be provided), a registered user supporting A player is extracted, an address list is created and held (S2).
  • the information owner 8 inputs a message in the message entry window W2 on the screen (iii) in FIG. 2 and clicks the send button W3, and the message is transmitted to the service provider 2 as transmission information. It is transmitted, relayed here, and distributed to each of the e-mail addresses of the corresponding user 3 listed in advance (S3).
  • the screen (V) shown in FIG. 3 is displayed on the terminal 3 of the user who has received such information distribution, informing that the message has arrived, and the screen (vi) Appears.
  • the reply button W8 By expanding it on the screen (vii), entering the reply message on this screen and clicking the send button Wl3, the reply message can be sent to the original information sender.
  • the service provider 2 distributes information from the evening user list extracted from the database 4 to users who are actually accessing the service site.
  • the ability to distribute hot advertising information and general information in real time is not limited to this, but it is also possible to distribute advertising information or general information to the mailing post to all users listed from database 4 Alternatively, the information may be delivered to the user terminal 3 when the user activates the service software and performs the mail receiving procedure.
  • the advertising information can be provided only to the users targeted by the advertiser, and the advertising effect can be improved.
  • the information distributor can provide information only to the user group to which the information is to be distributed, and can provide the information only to the users who are likely to need it. It is possible to exchange opinions afterwards, especially since it is possible to recruit members of clubs and supporters, providing a place for mutual exchange of opinions.
  • the user can enjoy the service while enjoying the service.
  • Use of the service can be promoted.

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Abstract

Selon l'invention, des renseignements personnels sur un usager utilisant un site de prestation de services sont, d'une certaine manière, stockés à l'avance dans une base de données (4). Lorsque des utilisateurs démarrent leurs programmes logiciels spécifiques sur leurs terminaux (3) afin d'utiliser le site de prestation de services, ledit site de prestation de services (2) est automatiquement accessible et identifie les utilisateurs des terminaux demandant l'accès. Lorsqu'une requête émanant d'un demandeur de publicité (5) et adressée à des objets publicitaires soumis à une restriction fondée sur des critères précis est reçue, la recherche des utilisateurs dans la base de données est restreinte. Lorsqu'un utilisateur accède au site de prestation de services, une détermination est faite pour savoir si l'utilisateur est ou n'est pas un objet publicitaire. Si l'utilisateur est un objet publicitaire, les informations publicitaires sont présentées sur le terminal de l'utilisateur.
PCT/JP2000/006545 2000-04-28 2000-09-25 Procede de prestation de services utilisant un reseau intelligent WO2001084365A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
JP2000129100A JP2001312508A (ja) 2000-04-28 2000-04-28 情報ネットワークを使用したサービス提供方法
JP2000/129100 2000-04-28

Publications (1)

Publication Number Publication Date
WO2001084365A1 true WO2001084365A1 (fr) 2001-11-08

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PCT/JP2000/006545 WO2001084365A1 (fr) 2000-04-28 2000-09-25 Procede de prestation de services utilisant un reseau intelligent

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JP (1) JP2001312508A (fr)
KR (1) KR20030039329A (fr)
WO (1) WO2001084365A1 (fr)

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WO2005086013A1 (fr) * 2004-03-05 2005-09-15 Yumix., Ltd. Dispositif amovible de mémorisation externe, programme d'activation automatique et serveur relais
JP2013196228A (ja) * 2012-03-18 2013-09-30 Spinshell Co Ltd インスタントメッセージの送受信を行うための方法、システム、サーバ装置、端末装置およびプログラム
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JP4531712B2 (ja) * 2006-03-29 2010-08-25 秀治 出水 ウェブログシステム
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US20110055011A1 (en) * 2009-08-27 2011-03-03 Sony Corporation System and method for supporting a consumer aggregation procedure in an electronic network
JP5609074B2 (ja) * 2009-11-20 2014-10-22 公立大学法人首都大学東京 個人関連情報取引管理システムおよび提供者関連情報取引管理システム
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CN103188137B (zh) 2011-12-30 2017-05-10 阿里巴巴集团控股有限公司 基于疲劳控制的消息浮出方法、服务器和即时通讯客户端
WO2014065569A2 (fr) * 2012-10-24 2014-05-01 주식회사 어워드에스엔에스 Système et procédé publicitaires ciblés permettant d'identifier un utilisateur accédant à une publicité
JP2015026292A (ja) * 2013-07-26 2015-02-05 株式会社リコー 情報配信システム及び情報処理方法
JP7377114B2 (ja) * 2020-01-27 2023-11-09 株式会社Ｎｔｔドコモ 情報処理装置
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WO2005086013A1 (fr) * 2004-03-05 2005-09-15 Yumix., Ltd. Dispositif amovible de mémorisation externe, programme d'activation automatique et serveur relais
JP2013196228A (ja) * 2012-03-18 2013-09-30 Spinshell Co Ltd インスタントメッセージの送受信を行うための方法、システム、サーバ装置、端末装置およびプログラム
CN104966215A (zh) * 2015-07-01 2015-10-07 小米科技有限责任公司 广告信息推送方法及装置

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