US1847016A - Advertising device - Google Patents

Description

E. M ETCALFE ADVERTIS we DEVI c E Feb. 23, 1,932;

Filed Aug. 25, 1931 Invent or iiarZ fli'e'azfe" T Attorney Patented Feb. 23, 1932 EARL METCALZFE, or CHICAGO, ILLIIioIs PAT'E ADVERTISING DEVICE Application filed August 25, 1931; Serial No. 559,301.

This invention relates to an improved. previously unknown type of device for advertising wares and merchandise in general "through the aid of a store window or similar transparent support.

I have been inspired to accomphsh the desired effect and result by utilizing a simple structure employing a new thought in advertising, the principal purpose of the plan being for voluntary selection and efiective dlstribution of advertising circulars, sample merchandise and the like. v

The inventive conception further invokes the idea of providing a duplex structure wherein the advertising media accessible'to the public is disposed on the exterior of a store window, and wherein the explanatory data and actual products for display purposes are inaccessibly supported on the inner side of said window.

The purpose of the invention is to provide a simple and economical novelty of this class which places the advertising samples and de scriptive pamphlets, etc., at a place where passers-by may take one, the actual large sized product being placed in full view but inaccessible from the interior of the window, thus combining the effects of these two primary features in achieving a method of advertising not previously used or covered in the art, so far as I have been able to ascertain.

A particular feature of importance is the idea of placing the two dominating parts of the appliance on opposite sides of the window glass whereby to attract attention of inquisitive persons as to the peculiar systematic arrangement of said parts and usingthis at traction idea for automatically vending the exteriorly arranged paraphernalia in a unique manner.

In the drawings:

Figure 1 is a perspective view showing that portion of the device supported on the inte rior of the window.

Figure 2 is a horizontal section through the window showing the inner and outer parts of the structure. 7

Figure 3 is a vertical sectional view.

The section of the structure supported on is clearly the inner surface of the doorwindow" glass 4 is composed of two distinguishable'portions; namely, the display rack 5 and the explanatory advertising sign 6. The part 5 is in the nature of an open front box and in cludes a pair oflend'walls '7 and 8 joined together by a connective wall 9. The numeral 10 designates a centralized filler of'hollow form one purpose of which is to define a pair of end receptacles 11 and 12 to contain the actual articles of merchandise 13. It will be noted that the block-like filler 10 is of such proportions as terminate within the area of the main box 5. This allows the portions of the bottom and walls to project as indicated at the point 13, whereby to define flanges such as serve as abutments to bear against the inner. side of the plate glass 4:. "This provides the desired clearance space toaccommodate the suction cups -14: which-are attached to the part 1O. These suction cups are adapted to fit against the glass in a well known manher; The part 10 also serves as attaching means for thet ang portion 15 of the advertising panel or sign 6. On the interior side this sign 6 is formed with printed text matter explanatory of the name, directions,'and merits, etc., of the merchandise maintained in the pockets 11 and 12. It is to be observed that the tang portion 15 is sufiiciently narrfow as not to in any way cover the. exposure sides of the said pockets therefore the merchandise visible from theexterior of the glass 4 when standing on the street. All of the portions of this display rack and sign are 5 made of cardboard or the like with the exception of the suction cups.-

i The companion part of the structure located on the outerside of they plate glass 4' is in thenature'ofa pamphlet and samplecontaining receptacle 16. ,This is made up of inner and outer telescopically connected members 17 and 18 respectively cooperating in forming an open front and open top container for circulars and the like (not shown). The walls constituting the partf18 are extended'as at point 19 to' form abutment flanges which engage the window 4. and

which provide the desired clearance for the suction cups 20, these being attachedtothe member 17 as seen better in Figure 2. This exterior receptacle 17 is adapted to be placed against the window so that it alines with the tang portion 15 of the sign and the filler 10. Thus it does not obscure any of the advertising data on said sign. Moreover it is further proportioned so as not to conceal or cover the open front portions of the pockets 11 and 12. Thus the merchandise in these pockets is clearly exposed through the window. The advantage inthis arrangement'is that actual products of merchandise can be placed in the pockets 11 and 12 so "that the prospective purchaser may get a dependable 15 idea of the nature of the product advertised by" the, circulars in the receptacle 16. In .s0me instances,-instead of placing circulars in this receptacle 16, I have found it expedient and practicalto'place small samples of the" product therein. for public distribution and use. A person viewingthis contrivance from a distance obtains the impression that the merchandise 'isactually supported entirely onthe outside of the window. On 2 close observation it is found that the only available material is that contained in the receptacle 16. This unique alined' arrangement of the-inner and outer companion parts ,of the structure attract-s keen attention on 0 the part of observers and this, it isbelieved, develops the proper psychological effect for allowing the receptacle 16 to function as an 1 automatic voluntary vending means for'the advertisingmedia. I a

It is thought that persons skilled in the of suction cups, an advertising receptacle for exterior use adapted to contain advertising media and having retaining means in the form of suction cups, and a transparent glassplate divider and support interposed b w n: e interior section and aid rceptacle to P m said parts to be disposed in alinement with each other to possess the requisite advertising relationship, yet permitting only the articles in said receptacle to be accessible from-the exteriorside of said glass plate.-

4. An advertising device comprising abox' including a bottom, end walls,and a connecting longitudinal wall,ya filler supported. in

the central portion of'said box, the edge portions of the open side of the box; projecting beyond'the filler to serve as spacing abutment s, a sign including an attaching portion securedto said filler, and suction cups secured to the sign and filler; r

In testimony whereof I affix my signature.

' V EARLMETCALFE N art to which the invention relates will be able to obtain a clear understanding of the invention after considering the description 1n'c'onne'ct10n withthe drawings. Therefore,

a'more lengthy description is regarded as unnecessary.

- Minor changes in shape, size, and rear- 1 1 i rangement of details coming within the field of' invention claimed may be resorted to in determined portion of the'rack, said holder I being adapted to constitutemeans for vending samples and advertising literature, pamphlets, and the like.

2. An advertising'device of the class describedcomprising a fixed glass partition, a

50 receptacle supported on the exterior of said glass partition and constructed to accommodate pamphlets, merchandise samples and tlielike, and means supported on the interior of the window not accessible to passers-by an'dconstructe'd to serve as a holder for. ac--

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