RU2019122991A3 - - Google Patents

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Publication number
RU2019122991A3
RU2019122991A3 RU2019122991A RU2019122991A RU2019122991A3 RU 2019122991 A3 RU2019122991 A3 RU 2019122991A3 RU 2019122991 A RU2019122991 A RU 2019122991A RU 2019122991 A RU2019122991 A RU 2019122991A RU 2019122991 A3 RU2019122991 A3 RU 2019122991A3
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RU
Russia
Application number
RU2019122991A
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Russian (ru)
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RU2019122991A (ru
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Publication date
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Publication of RU2019122991A publication Critical patent/RU2019122991A/ru
Publication of RU2019122991A3 publication Critical patent/RU2019122991A3/ru

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0244—Optimization
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0247—Calculate past, present or future revenues
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
    • G06N20/00—Machine learning
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0202—Market predictions or forecasting for commercial activities
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N17/00—Diagnosis, testing or measuring for television systems or their details
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
    • H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/04—Forecasting or optimisation specially adapted for administrative or management purposes, e.g. linear programming or "cutting stock problem"

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Data Mining & Analysis (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Software Systems (AREA)
  • Computing Systems (AREA)
  • Evolutionary Computation (AREA)
  • Medical Informatics (AREA)
  • Computer Vision & Pattern Recognition (AREA)
  • Artificial Intelligence (AREA)
  • General Engineering & Computer Science (AREA)
  • Mathematical Physics (AREA)
  • Databases & Information Systems (AREA)
  • Health & Medical Sciences (AREA)
  • Biomedical Technology (AREA)
  • General Health & Medical Sciences (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Testing, Inspecting, Measuring Of Stereoscopic Televisions And Televisions (AREA)
RU2019122991A 2017-01-10 2018-01-09 Система оптимизации рекламного места и способ оптимизации рекламного места для вещательных средств массовой информации, например, телевидения RU2019122991A (ru)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
JP2017-002006 2017-01-10
JP2017002006 2017-01-10
PCT/JP2018/000215 WO2018131576A1 (fr) 2017-01-10 2018-01-09 Système d'optimisation de créneau publicitaire et procédé d'optimisation de créneau publicitaire dans des supports de diffusion tels que la télévision

Publications (2)

Publication Number Publication Date
RU2019122991A RU2019122991A (ru) 2021-02-12
RU2019122991A3 true RU2019122991A3 (fr) 2021-06-03

Family

ID=62839895

Family Applications (1)

Application Number Title Priority Date Filing Date
RU2019122991A RU2019122991A (ru) 2017-01-10 2018-01-09 Система оптимизации рекламного места и способ оптимизации рекламного места для вещательных средств массовой информации, например, телевидения

Country Status (6)

Country Link
US (1) US20200074502A1 (fr)
EP (1) EP3570241A4 (fr)
JP (1) JP6423132B1 (fr)
RU (1) RU2019122991A (fr)
TW (1) TWI765952B (fr)
WO (1) WO2018131576A1 (fr)

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US10831825B2 (en) * 2018-10-30 2020-11-10 ZERF, Inc. Predicting a concept prediction for media
JP7260085B2 (ja) * 2019-01-24 2023-04-18 株式会社電通 枠交換評価システム、枠交換評価装置及びプログラム
JP7256073B2 (ja) * 2019-05-15 2023-04-11 株式会社フジミック Ｃｍ順位付け自動化システム、プログラム及び方法
JP6762483B1 (ja) * 2019-05-22 2020-09-30 株式会社電通 Ｌｔｖプランニングシステム、ｌｔｖプランニング装置、ｌｔｖプランニング方法及びプログラム
WO2020241004A1 (fr) * 2019-05-29 2020-12-03 パナソニックＩｐマネジメント株式会社 Système d'aide au commerce, procédé d'aide au commerce et programme
JP6619116B1 (ja) * 2019-06-20 2019-12-11 株式会社電通 スポットプランニング評価システム、スポットプランニング評価装置及びプログラム
JP7276076B2 (ja) * 2019-10-31 2023-05-18 富士通株式会社 情報処理プログラム、装置、及び方法
JP6754485B1 (ja) * 2019-12-16 2020-09-09 株式会社ビデオリサーチ 情報処理装置及び情報処理方法
CN111031363B (zh) * 2019-12-19 2021-12-31 北京汉晟时代科技有限公司 一种基于定量大数据的用户收视情况预测方法及系统
JP6902636B1 (ja) 2020-01-28 2021-07-14 株式会社電通 予測装置、予測方法、及び予測プログラム
JP6902637B1 (ja) * 2020-02-07 2021-07-14 株式会社電通 広告素材アロケーションシステム、広告素材アロケーション装置及びプログラム
JP6799224B1 (ja) * 2020-04-07 2020-12-16 株式会社電通 情報処理装置、改案支援方法、および改案支援プログラム
CN111768228A (zh) * 2020-06-19 2020-10-13 京东数字科技控股有限公司 广告标志的识别准确性验证方法、装置、设备和存储介质
KR102569584B1 (ko) * 2020-06-22 2023-09-14 주식회사 테크랩스 자동화된 노출 최적화를 지원하는 광고 미디에이션 방법 및 그 장치
WO2021260755A1 (fr) * 2020-06-22 2021-12-30 日本電気株式会社 Dispositif d'estimation de part d'audience, procédé d'estimation de part d'audience et support d'enregistrement
WO2022044889A1 (fr) * 2020-08-26 2022-03-03 株式会社Ｎｔｔドコモ Dispositif de prédiction d'effet publicitaire
CN112203112A (zh) * 2020-10-13 2021-01-08 广州欢网科技有限责任公司 基于互联网电视的广告投放方法、装置和系统
KR102340485B1 (ko) * 2020-12-30 2021-12-17 주식회사 코어닷투데이 시놉시스 텍스트 분석 및 시청률 예측 방법
US11838571B2 (en) * 2021-03-04 2023-12-05 The Nielsen Company (Us), Llc Apparatus and methods to estimate media audience consistency
KR102579156B1 (ko) * 2021-06-08 2023-09-15 주식회사 테크랩스 오디언스별 동적 미디에이션을 지원하는 광고 서비스 제공 장치 및 방법
CN115225969A (zh) * 2022-07-28 2022-10-21 南京航空航天大学 一种回避电视广告的行为模拟方法
CN115209225A (zh) * 2022-07-28 2022-10-18 南京航空航天大学 一种回避电视广告的行为模拟软件
JP7247415B1 (ja) 2022-11-25 2023-03-28 株式会社ビデオリサーチ 情報処理装置、及び情報処理方法
JP2024076476A (ja) 2022-11-25 2024-06-06 ノバセル株式会社 Ｔｖｃｍの案を評価するための装置、方法及びそのためのプログラム

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JP2001352308A (ja) * 2000-06-09 2001-12-21 Dentsu Inc 視聴率データ分析システムと視聴率データ分析方法
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KR100755703B1 (ko) * 2006-01-19 2007-09-05 삼성전자주식회사 시청률에 따른 동적 광고 할당 방법 및 시스템
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JP2012039498A (ja) * 2010-08-10 2012-02-23 Kddi Corp コンテンツ視聴傾向分析システム、方法およびプログラム
CN102655607B (zh) * 2011-03-04 2016-03-30 富士通株式会社 用于统计目标观众的收视率的方法和装置
JP7481793B2 (ja) * 2014-06-03 2024-05-13 ヴィジブル ワールド リミテッド ライアビリティ カンパニー 動的コンテンツ割り当てのための方法、システム及びコンピュータ可読媒体
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WO2016199549A1 (fr) * 2015-06-11 2016-12-15 ソニー株式会社 Dispositif de commande, procédé, et programme d'ordinateur
JP6657611B2 (ja) 2015-06-15 2020-03-04 Dic株式会社 カルボニル化合物の製造方法

Also Published As

Publication number Publication date
TWI765952B (zh) 2022-06-01
EP3570241A4 (fr) 2020-07-01
JP6423132B1 (ja) 2018-11-14
TW201837812A (zh) 2018-10-16
JPWO2018131576A1 (ja) 2019-01-17
RU2019122991A (ru) 2021-02-12
US20200074502A1 (en) 2020-03-05
WO2018131576A1 (fr) 2018-07-19
EP3570241A1 (fr) 2019-11-20

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Legal Events

Date Code Title Description
FA92 Acknowledgement of application withdrawn (lack of supplementary materials submitted)

Effective date: 20220214