KR20150098241A - 온라인 시스템 내 질의에 기반한 사용자로의 객체의 타겟팅 - Google Patents

온라인 시스템 내 질의에 기반한 사용자로의 객체의 타겟팅 Download PDF

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Publication number
KR20150098241A
KR20150098241A KR1020157019228A KR20157019228A KR20150098241A KR 20150098241 A KR20150098241 A KR 20150098241A KR 1020157019228 A KR1020157019228 A KR 1020157019228A KR 20157019228 A KR20157019228 A KR 20157019228A KR 20150098241 A KR20150098241 A KR 20150098241A
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KR
South Korea
Prior art keywords
search
social networking
networking system
user
ranking
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Ceased
Application number
KR1020157019228A
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English (en)
Korean (ko)
Inventor
알론 아미트
그레고리 조셉 배드로스
Original Assignee
페이스북, 인크.
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Publication date
Application filed by 페이스북, 인크. filed Critical 페이스북, 인크.
Publication of KR20150098241A publication Critical patent/KR20150098241A/ko
Ceased legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking
    • G06F17/30864—
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0245—Surveys
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G06Q50/30—

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Tourism & Hospitality (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Human Resources & Organizations (AREA)
  • Primary Health Care (AREA)
  • Computing Systems (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Operations Research (AREA)
KR1020157019228A 2012-12-17 2013-12-05 온라인 시스템 내 질의에 기반한 사용자로의 객체의 타겟팅 Ceased KR20150098241A (ko)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US13/717,545 2012-12-17
US13/717,545 US20140172564A1 (en) 2012-12-17 2012-12-17 Targeting objects to users based on queries in an online system
PCT/US2013/073411 WO2014099402A1 (en) 2012-12-17 2013-12-05 Targeting objects to users based on queries in an online system

Publications (1)

Publication Number Publication Date
KR20150098241A true KR20150098241A (ko) 2015-08-27

Family

ID=50932032

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020157019228A Ceased KR20150098241A (ko) 2012-12-17 2013-12-05 온라인 시스템 내 질의에 기반한 사용자로의 객체의 타겟팅

Country Status (6)

Country Link
US (1) US20140172564A1 (enExample)
JP (1) JP2016503201A (enExample)
KR (1) KR20150098241A (enExample)
AU (1) AU2013363476A1 (enExample)
CA (1) CA2892441C (enExample)
WO (1) WO2014099402A1 (enExample)

Families Citing this family (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2015196397A1 (zh) * 2014-06-25 2015-12-30 北京百付宝科技有限公司 一种基于用户搜索行为进行数据挖掘的方法和装置
US9582537B1 (en) * 2014-08-21 2017-02-28 Google Inc. Structured search query generation and use in a computer network environment
US10489284B1 (en) * 2016-08-12 2019-11-26 Twitter, Inc. Evaluation infrastructure for testing real-time content search
CN111813828B (zh) * 2020-06-30 2024-02-27 北京百度网讯科技有限公司 一种实体关系挖掘方法、装置、电子设备及存储介质

Family Cites Families (22)

* Cited by examiner, † Cited by third party
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US6269361B1 (en) * 1999-05-28 2001-07-31 Goto.Com System and method for influencing a position on a search result list generated by a computer network search engine
US7065500B2 (en) * 1999-05-28 2006-06-20 Overture Services, Inc. Automatic advertiser notification for a system for providing place and price protection in a search result list generated by a computer network search engine
JP3948665B2 (ja) * 2003-01-14 2007-07-25 株式会社日立製作所 通信型ナビゲーションシステムにおける入力支援方法ならびに装置
US7747639B2 (en) * 2005-08-24 2010-06-29 Yahoo! Inc. Alternative search query prediction
US8073860B2 (en) * 2006-03-30 2011-12-06 Veveo, Inc. Method and system for incrementally selecting and providing relevant search engines in response to a user query
US7904461B2 (en) * 2007-05-01 2011-03-08 Google Inc. Advertiser and user association
US10867123B2 (en) * 2009-11-09 2020-12-15 Microsoft Technology Licensing, Llc Social browsing
US20100094673A1 (en) * 2008-10-14 2010-04-15 Ebay Inc. Computer-implemented method and system for keyword bidding
US8375024B2 (en) * 2008-11-13 2013-02-12 Buzzient, Inc. Modeling social networks using analytic measurements of online social media content
KR101624680B1 (ko) * 2009-03-03 2016-05-27 구글 인코포레이티드 소셜 네트워크의 사용자들에게 광고를 제공하기 위한 방법 및 시스템
US20100306249A1 (en) * 2009-05-27 2010-12-02 James Hill Social network systems and methods
KR20110032878A (ko) * 2009-09-24 2011-03-30 김석기 Sns 프로그램에서 구현되는 키워드 광고방법 및 시스템
JP4937336B2 (ja) * 2009-12-08 2012-05-23 ヤフー株式会社 検索連動スタンプサービス提供装置、方法及びプログラム
AU2010333884B2 (en) * 2009-12-23 2014-03-27 Facebook, Inc. Selection and presentation of related social networking system content and advertisements
US9129012B2 (en) * 2010-02-03 2015-09-08 Google Inc. Information search system with real-time feedback
US20120047025A1 (en) * 2010-08-19 2012-02-23 Google Inc. Query stem advertising
US8538978B2 (en) * 2010-11-22 2013-09-17 International Business Machines Corporation Presenting a search suggestion with a social comments icon
US20120158685A1 (en) * 2010-12-16 2012-06-21 Microsoft Corporation Modeling Intent and Ranking Search Results Using Activity-based Context
US8909637B2 (en) * 2011-06-03 2014-12-09 Facebook, Inc. Context-based ranking of search results
US20130173398A1 (en) * 2011-12-29 2013-07-04 Microsoft Corporation Search Engine Menu-based Advertising
US8799296B2 (en) * 2012-02-23 2014-08-05 Borislav Agapiev Eigenvalue ranking of social offerings using social network information
US8713042B1 (en) * 2012-10-11 2014-04-29 Google Inc. Processing autocomplete suggestions

Also Published As

Publication number Publication date
JP2016503201A (ja) 2016-02-01
AU2013363476A1 (en) 2015-06-11
US20140172564A1 (en) 2014-06-19
CA2892441C (en) 2020-02-18
WO2014099402A1 (en) 2014-06-26
CA2892441A1 (en) 2014-06-26

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Patent event date: 20150716

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