JP2016503201A - オンライン・システムにおけるクエリに基づくオブジェクトのユーザに対するターゲティング - Google Patents

オンライン・システムにおけるクエリに基づくオブジェクトのユーザに対するターゲティング Download PDF

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JP2016503201A
JP2016503201A JP2015547426A JP2015547426A JP2016503201A JP 2016503201 A JP2016503201 A JP 2016503201A JP 2015547426 A JP2015547426 A JP 2015547426A JP 2015547426 A JP2015547426 A JP 2015547426A JP 2016503201 A JP2016503201 A JP 2016503201A
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search
social networking
networking system
ranking
user
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JP2016503201A5 (enExample
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アミット、アーロン
ジョセフ バドロス、グレゴリー
ジョセフ バドロス、グレゴリー
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フェイスブック,インク.
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    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/01Social networking
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0255Targeted advertisements based on user history
    • G06Q30/0256User search

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Accounting & Taxation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Tourism & Hospitality (AREA)
  • Primary Health Care (AREA)
  • Human Resources & Organizations (AREA)
  • General Health & Medical Sciences (AREA)
  • Health & Medical Sciences (AREA)
  • Computing Systems (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Operations Research (AREA)
JP2015547426A 2012-12-17 2013-12-05 オンライン・システムにおけるクエリに基づくオブジェクトのユーザに対するターゲティング Pending JP2016503201A (ja)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US13/717,545 US20140172564A1 (en) 2012-12-17 2012-12-17 Targeting objects to users based on queries in an online system
US13/717,545 2012-12-17
PCT/US2013/073411 WO2014099402A1 (en) 2012-12-17 2013-12-05 Targeting objects to users based on queries in an online system

Publications (2)

Publication Number Publication Date
JP2016503201A true JP2016503201A (ja) 2016-02-01
JP2016503201A5 JP2016503201A5 (enExample) 2017-01-26

Family

ID=50932032

Family Applications (1)

Application Number Title Priority Date Filing Date
JP2015547426A Pending JP2016503201A (ja) 2012-12-17 2013-12-05 オンライン・システムにおけるクエリに基づくオブジェクトのユーザに対するターゲティング

Country Status (6)

Country Link
US (1) US20140172564A1 (enExample)
JP (1) JP2016503201A (enExample)
KR (1) KR20150098241A (enExample)
AU (1) AU2013363476A1 (enExample)
CA (1) CA2892441C (enExample)
WO (1) WO2014099402A1 (enExample)

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WO2015196397A1 (zh) * 2014-06-25 2015-12-30 北京百付宝科技有限公司 一种基于用户搜索行为进行数据挖掘的方法和装置
US9582537B1 (en) 2014-08-21 2017-02-28 Google Inc. Structured search query generation and use in a computer network environment
US10489284B1 (en) * 2016-08-12 2019-11-26 Twitter, Inc. Evaluation infrastructure for testing real-time content search
CN111813828B (zh) * 2020-06-30 2024-02-27 北京百度网讯科技有限公司 一种实体关系挖掘方法、装置、电子设备及存储介质

Citations (6)

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US20020165849A1 (en) * 1999-05-28 2002-11-07 Singh Narinder Pal Automatic advertiser notification for a system for providing place and price protection in a search result list generated by a computer network search engine
JP2003501729A (ja) * 1999-05-28 2003-01-14 オーバーチュア サービシズ インコーポレイテッド コンピュータ・ネットワーク・サーチエンジンにより生成されたサーチ結果リスト上の位置に影響を与えるための方法及びシステム
JP2004219231A (ja) * 2003-01-14 2004-08-05 Hitachi Ltd 通信型ナビゲーションシステムにおける入力支援方法ならびに装置
JP2009506429A (ja) * 2005-08-24 2009-02-12 ヤフー! インコーポレイテッド 検索クエリ完成前の代替クエリの連想
JP2011123525A (ja) * 2009-12-08 2011-06-23 Yahoo Japan Corp 検索連動スタンプサービス提供装置、方法及びプログラム
US20120310929A1 (en) * 2011-06-03 2012-12-06 Ryan Patterson Context-Based Ranking of Search Results

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US8073860B2 (en) * 2006-03-30 2011-12-06 Veveo, Inc. Method and system for incrementally selecting and providing relevant search engines in response to a user query
US7904461B2 (en) * 2007-05-01 2011-03-08 Google Inc. Advertiser and user association
US10867123B2 (en) * 2009-11-09 2020-12-15 Microsoft Technology Licensing, Llc Social browsing
US20100094673A1 (en) * 2008-10-14 2010-04-15 Ebay Inc. Computer-implemented method and system for keyword bidding
US20100121707A1 (en) * 2008-11-13 2010-05-13 Buzzient, Inc. Displaying analytic measurement of online social media content in a graphical user interface
CA2754121C (en) * 2009-03-03 2021-06-22 Google, Inc. Method and system for providing advertising to users of social network
US20100306249A1 (en) * 2009-05-27 2010-12-02 James Hill Social network systems and methods
KR20110032878A (ko) * 2009-09-24 2011-03-30 김석기 Sns 프로그램에서 구현되는 키워드 광고방법 및 시스템
WO2011078975A1 (en) * 2009-12-23 2011-06-30 Facebook, Inc. Selection and presentation of related social networking system content and advertisements
US9129012B2 (en) * 2010-02-03 2015-09-08 Google Inc. Information search system with real-time feedback
AU2011291544B2 (en) * 2010-08-19 2015-03-26 Google Llc Predictive query completion and predictive search results
US8538978B2 (en) * 2010-11-22 2013-09-17 International Business Machines Corporation Presenting a search suggestion with a social comments icon
US20120158685A1 (en) * 2010-12-16 2012-06-21 Microsoft Corporation Modeling Intent and Ranking Search Results Using Activity-based Context
US20130173398A1 (en) * 2011-12-29 2013-07-04 Microsoft Corporation Search Engine Menu-based Advertising
US8799296B2 (en) * 2012-02-23 2014-08-05 Borislav Agapiev Eigenvalue ranking of social offerings using social network information
US8713042B1 (en) * 2012-10-11 2014-04-29 Google Inc. Processing autocomplete suggestions

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20020165849A1 (en) * 1999-05-28 2002-11-07 Singh Narinder Pal Automatic advertiser notification for a system for providing place and price protection in a search result list generated by a computer network search engine
JP2003501729A (ja) * 1999-05-28 2003-01-14 オーバーチュア サービシズ インコーポレイテッド コンピュータ・ネットワーク・サーチエンジンにより生成されたサーチ結果リスト上の位置に影響を与えるための方法及びシステム
JP2004219231A (ja) * 2003-01-14 2004-08-05 Hitachi Ltd 通信型ナビゲーションシステムにおける入力支援方法ならびに装置
JP2009506429A (ja) * 2005-08-24 2009-02-12 ヤフー! インコーポレイテッド 検索クエリ完成前の代替クエリの連想
JP2011123525A (ja) * 2009-12-08 2011-06-23 Yahoo Japan Corp 検索連動スタンプサービス提供装置、方法及びプログラム
US20120310929A1 (en) * 2011-06-03 2012-12-06 Ryan Patterson Context-Based Ranking of Search Results

Also Published As

Publication number Publication date
CA2892441A1 (en) 2014-06-26
CA2892441C (en) 2020-02-18
WO2014099402A1 (en) 2014-06-26
AU2013363476A1 (en) 2015-06-11
US20140172564A1 (en) 2014-06-19
KR20150098241A (ko) 2015-08-27

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