KR20020095287A - Advertising system and method provided with game and premiums - Google Patents

Abstract

PURPOSE: An advertisement service system and method is provided to offer a user a game with an advertisement copy attached, and to guarantee that a game participant gets the gift so that it can increase a game participation rate and a corresponding advertisement effect. CONSTITUTION: The system comprises a member management module(202), a game management module(204), a gift management module(206), an advertisement management module(208), a control module(210), and databases(212, 214, 216, 218). The game management module(204) stores game program data at a game management database(214). The gift management module(206) stores data on a gift, which is granted to a game winner by an advertiser, at a gift management database(218). The gift management module(206) also manages guarantee data on the gift, like an insurance or a deposit. The advertisement management module(208) receives an advertiser name or a commodity name from the advertiser, stores the data at the advertisement management database(216), and manages a game progress method selected by the advertiser.

Description

Advertising system and method provided with game and premiums}

The present invention relates to an advertising system and advertising method using the game and prizes, and more specifically, a user who enjoys the game by providing an advertisement text to the user together with the game and guaranteeing the payment guarantee of the prize provided to the participants of the game. The present invention relates to an advertisement system and an advertisement method using games and prizes that guarantee a high participation rate.

Recently, with the generalization of the Internet, advertising services through the Internet are actively active. That is, many websites have advertisements for companies or their products in various forms and ways. In particular, as the spread of computers spreads, the number of Internet users is explosively increasing, so the advertising market on the Internet has unlimited potential. Most companies that run a website earn money by displaying banner ads on their websites.

However, the banner ad has a disadvantage in that the user has a feeling of rejection because it is compulsory to click on the banner to view the advertisement.

In recent years, the number of subscribers who carry a mobile phone terminal (cellular phone) while making a phone call is increasing rapidly. Such a mobile terminal is used by subscribing to a telecommunications service provider. Since the mobile communication terminal transmits and receives information wirelessly with other subscribers through the base station of the telecommunications service provider, it is not limited to time and place when using a conventional landline telephone. It is known to create a desire for more information use because of the disadvantage.

In addition, since the mobile communication terminal can transmit and receive voice messages and text messages, the mobile communication terminal has not only basic functions of voice communication between subscribers, but also additional functions of receiving news and other information by text from a communication service provider. In order to use, subscribers will be charged additional fees in addition to call charges. The game provided as one of these additional functions is one of the universal entertainment enjoyed by many wireless terminal users.

As a method of advertising using a wireless terminal, a method of freely making a phone call has been proposed when a wireless terminal user listens to an optical message provided by an advertiser without interruption for a predetermined time.

In the method of delivering such an advertising message, there is an advantage in that the subscriber does not have to pay a call charge. Mainly used. However, since there is a high possibility that the wireless terminal user may neglect to listen to the recorded voice advertising message for a certain time, the mobile terminal user may be vulnerable to a good delivery of the advertising message to the subscriber.

The first object of the present invention for solving the above problems is to provide advertising text to the user along with the game to the user, and by providing a product to a predetermined number of people who performed the game, the user enjoys the game with the advertising content and giveaways To provide an advertising system and advertising method using the game and prizes.

It is a second object of the present invention to provide an advertisement system and an advertisement method using games and giveaways to obtain a high advertisement effect by increasing the game participation rate of the wireless terminal user by displaying the probability of winning the game provided as the advertisement contents.

It is a third object of the present invention to provide an advertisement system and an advertisement method using a game and a prize that guarantee a high participation rate of a user who enjoys a game by guaranteeing a prize payment guarantee of an advertiser providing a prize.

1 is a schematic diagram of an advertising system using a game and a prize according to the present invention.

2 is a block diagram of an operation server according to the present invention.

3 is a flowchart illustrating a process in which an advertiser registers an advertisement in an operation server in an advertisement system using a game and a prize according to the present invention.

4 is a flowchart illustrating a process in which a wireless terminal user performs a game using an advertisement system using a game and a prize according to the present invention.

5 illustrates a process in which an advertisement system using a game and a prize according to an embodiment of the present invention is applied to a wireless terminal.

<Description of the symbols for the main parts of the drawings>

100: user client 200: operation server

300: Internet 400: Advertiser

500: mobile carrier server 202: member management module

204: game management module 206: prize management module

208: advertising management module 210: control module

The advertisement system using the game and the prize according to the present invention for achieving the above object stores a user server that is connected to the Internet, an operation server that is connected to the user client online to provide a game, and information related to the game and the prize. Database, and the operation server

Register the advertiser who wants to advertise company or product by using internet game program as a member, and the member management module which stores and manages the member related information created at registration in the member information DB, and the game program information provided to the user client. A game management module for storing and managing information in the information DB, and a prize management module for storing information on the amount of payment of prizes provided to the user of the user client by the advertiser in the prize information DB, and managing whether the prizes are guaranteed or not; Advertisement management module that stores the text of advertisements such as company name, product name, etc. that advertiser inserts in game program in advertisement information DB, and manages the function of each module and the function of each module. It characterized in that it comprises a control module.

Preferably, the user client is a wireless terminal.

Preferably, the guarantee of payment of the prize is characterized in that it is either one of insurance or to deposit a certain amount as a deposit.

The advertising method of the advertisement system includes registering an advertiser who wants to provide a prize and an advertisement through the Internet as a member, storing information related to the member in a member information DB, and advertising advertisement module to be advertised from the advertiser. Registration through the step, receiving information on the prizes provided to the winners of the game from the advertiser, receiving information on the payment guarantee of the prizes provided to the winners of the game from the advertiser, and the advertiser is a user client And selecting the game program provided to the user.

Preferably, the operator of the operation server is registered by the type of prizes or the type of games provided to the mobile communication company server, and the mobile communication company server further comprises the step of providing the game to the user client.

Hereinafter, with reference to the accompanying drawings, a game using a game system according to the present invention and an advertisement system using a premium will be described in detail.

1 is an overall configuration diagram showing an advertising system using a game and prizes according to an embodiment of the present invention.

Referring to FIG. 1, an advertisement system using a game and a prize includes a user client, an operation server, and a mobile carrier server, and includes a plurality of databases related to games and advertisements.

The user client 100 of FIG. 1 includes a wired terminal of a computer and a laptop, a mobile phone, and a wireless terminal such as an IMT 2000. The user client 100 is connected to the operation server 200 through the Internet 300 and selects game selection information selected by a user. Information about the ranking after the game is completed is transmitted to the operation server 200 through the Internet (300). In this case, when the user client 100 is a wireless terminal, information about a game and prizes are provided from the mobile communication company server 500 connected to the operation server 200 through the Internet 300.

The advertiser 400 provides the operation server 200 with information on various companies or products to be advertised through online or offline using the Internet, and the evaluation result of the game participation status of the user from the operation server 200. Are provided.

The mobile telecommunication company server 500 for providing a game to a wireless terminal user has a converter therein and receives data related to the game from the operation server 200 through the Internet 300 as data that can be provided in the wireless terminal. Convert it and send it to your wireless terminal. That is, the mobile telecommunication company server 500 converts and transmits the data of the operation server 200 in a form most appropriately displayed in the member's wireless terminal using the mobile telecommunication company.

Referring to the configuration of the operation server in more detail with reference to Figure 2, the operation server 200 is a member management module 202, game management module 204, prize management module 206, advertising management module 208 and control It includes a module 210 and works with various databases.

The database of the operation server 10 includes a member information DB 212, a game information DB 214, an advertisement information DB 216, and a prize information DB 218. First, the member information DB 212 receives an advertiser who wants to provide an advertisement online or offline in the operation server 200 as a member and stores information about the advertiser. For example, the advertiser's name, phone number, address, member ID and password may be stored. In addition, the game result of the user client 100 is stored in the member information DB (212). The game information DB 214 stores information about a game provided to the user client 100. In addition, the game program stored in the game information DB (214) is used that can be adjusted so that the advertiser can select the number of participation or winning probability of the user client 100. For example, game program information such as a bingo game, a puzzle matching game, a slot machine game, etc., which are available as a game provided to the user client 100 is stored, and the odds of winning a game using a probability such as a slot machine game are adjusted. . The advertisement information DB 216 stores information about advertisements that the advertiser 400 inserts into the game program. As the content of the advertisement, the company name is selected when the company is advertised, and the name of the product is stored when the product is advertised. In addition, the prize information DB 218 stores information about the prize that each advertiser 400 provides to the user client 100. These databases 212 to 218 may be implemented in the operation server 200, or may be implemented externally using a database server.

The member management module 202 of the operation server 200 receives an advertiser who wants to advertise a company or a product online or offline as a member, and stores and manages the member related information to be created at the time of registration in the member information DB 212. . At this time, the advertiser registered as a member is given a member ID and password, so that the information on the member himself stored in the operation server 200 can be retrieved.

The game management module 204 stores and manages game program information provided to the wired / wireless user client 100 in the game information DB 214. That is, game program information such as a bingo game, a puzzle matching game, and a slot machine game that can be provided to the user client 100 is stored in the game information DB.

The prize management module 206 stores and manages information on the prize provided by the advertiser 400 as a member to the user client 100 who is the winner of the game in the prize information DB 218. In addition, the prize management module 206 manages the matters related to the payment guarantee of the prize provided to the user client (100). That is, the user client 100 that confirms that the advertiser 400 is insured insurance to guarantee the payment of the prize paid to the winner of the game or receives a deposit of a certain amount so that the advertiser receives the prize through the game. Make sure the prizes promised to you are paid correctly. If the advertiser 400 provides the deposit to the prize management module and the advertiser sends the prize to the user client 100, the advertiser returns.

The advertisement management module 208 receives a text of an advertisement such as a company name, a product name, etc. to be inserted into a game program from the advertiser 400 and stores the text in the advertisement information DB 216 and selects a game type selected by the advertiser 400. Manage against. In other words, the advertiser 400 adjusts the amount of the prize of the game provided to the user client 100 and the matters related to the winning. For example, in the case of a bingo game, it may be provided that the wireless terminal users participating in the game are provided with the goods to users who have completed bingo first.In the case of a puzzle-matching game, the products are provided according to the ranking of the puzzles. In the case of a slot machine game, the condition may be to provide a product to a user with a high score for a certain period of time.

The communication management module 209 communicates to a mobile communication company server to a user client using a wireless terminal among users participating in a game, and manages to provide a transformed form to be displayed on the wireless terminal.

And, the control module 210 serves to control the functions of each module (202 ~ 208).

Hereinafter, the configuration of the present invention will be described in detail based on the embodiment.

6 illustrates an example of a process performed in a wireless terminal among advertisement systems using games and prizes according to the present invention.

Referring to the drawings, a game provided to a user of a wireless terminal is a slot machine game using a phrase that an advertiser wants to advertise.

First, the user client 100 selects a game menu after accessing the mobile communication company server 500 using a wireless terminal. Selecting one of the provided games will give you a list of prizes for the game. For example, the prize list is categorized into cultural gift certificates, notebooks, cameras, computers, travel tickets, and gift vouchers so that users can select one of them.

After selecting the prize and selecting the advertiser 400 that provides the prize, the text to be advertised with the advertiser's name on the wireless terminal is displayed on the slot machine.

Thereafter, the user client 100 executes the game and registers the winning fact when the text displayed on the slot machine matches the text of the advertisement. At this time, the registration of the user client 100 can check the exact prize winner once again by entering the number of the wireless terminal being used, the personal information of the winner is transmitted to the advertiser.

When the winner is confirmed, the wireless terminal displays an indication that the prize is to be sent to the user's address.

In the advertisement system using the game and the prize of the present invention having the above-described configuration, the advertiser pays the advertisement fee to the operator of the operation server online or offline, and sponsors the prize to obtain the advertisement effect through the game. The terminal user can get a prize while playing a game.

3 is a flowchart illustrating a process in which an advertiser registers an advertisement in an operation server in an advertisement system using a game and a prize according to the present invention.

First, the advertiser 400 to provide a game and giveaway to the user client 100 to advertise a company or a product is registered as a member in the operation server 200 and stores information about the member in the member information DB 212. (Step S301). If the advertiser is registered as a company, enter the company name, business registration number, address, representative phone, contact person, application ID and password as basic information.

If the advertiser 400 registered as a member wants to advertise through the game to the user client 100, the advertisement text required for the game is registered using the advertisement management module 208 of the operation server 200 (step). S303). The text of the advertisement can be selected in various ways such as the company name or the name of the product. In addition, the advertiser may select a phrase to be inserted during the game in the user client (100).

The advertiser 400 registering the ad text provides information on the prizes provided to the winners of the game using the prize management module 206 of the operation server 200 (step S305). That is, the advertiser 400 registers information, such as items and quantities of prizes provided to the participants through the game, in the operation server 200.

When the information on the prize is registered, the advertiser 400 pays the advertisement fee to the operation server 200 (step S307), and registers the details to guarantee the payment of the prize provided to the winner of the game in the operation server 200. (Step S309). That is, the operation server 200 receives the subscription certificate that the advertiser subscribes to the premium payment insurance or deposit the deposit required to provide the prize in order to guarantee the payment of the prize provided by the advertiser, the advertiser corresponds to the game participants Prizes will be awarded if prizes are not paid.

Advertiser 400, which has provided information regarding the ad text and the prizes to the operation server 200, selects a game program suitable for the advertisement (step S311). At this time, the ad text requested by the advertiser may be directly used as the content of the game. For example, for bingo games, you can use ad text instead of the numbers provided to the game, for puzzle-matching games, you can use the content of the puzzle as ad text, and for slot machine games, the letters and numbers of the slot machine. Can be ad text. The advertiser can also adjust the game's odds to match the quantity of the prize.

When the advertiser 400 registers a game, an ad text, and a prize with the operation server 200 through the above process, the operation server 200 provides a game to a user client connected to the operation server through the Internet. In addition, the operation server 200 registers by type of prizes or games provided to the mobile communication company server 500 for the user client using the wireless terminal (step S313), the mobile terminal user 500 in the mobile communication company server 500 The game is provided to the user (step S315).

4 is a flowchart illustrating a process in which a wireless terminal user performs a game using an advertisement system using a game and a prize according to the present invention.

When the advertisement of the advertiser, the details of the prize and the game are registered in the operation server and the game is provided to the wireless terminal user through the mobile communication server through the process as shown in FIG. 3, first, the wireless terminal user accesses the mobile communication server (step) S401).

After connecting to the mobile communication company server, the wireless terminal user moves to the game menu of the terminal and selects one of the provided games, and selects and moves a desired prize from among the prizes classified according to the type of prize (step S403).

The user who selects the type of game or the type of prizes selects an advertiser providing the prizes (step S405). For example, since games provided to the wireless terminal are classified according to the type of game, the type of prizes, and the advertiser, the user of the wireless terminal selects a name of a trade name or a product registered as an advertiser.

The wireless terminal user can check the quantity and the probability of winning the prize presented by the advertiser (step S407). Therefore, the wireless terminal user has the advantage that the wireless terminal user can come to the game to check the probability of winning the prizes that can be obtained by the game before proceeding with the game.

Thereafter, the user of the wireless terminal proceeds to play the game through the terminal (step S409), and if the player wins the game, enters and registers his or her wireless terminal number (step S413).

Through this process, the operation server receives the information on the winner of the game from the mobile communication company server and provides a prize of the game to the corresponding user (steps S415, S417). In this case, the user of the wireless terminal changes the address when a change is made in the address registered in the mobile communication company server, and if the prize is not provided for a predetermined period, the corresponding advertiser is notified of the unsuccessful prize and the prize is given. Get it back.

In addition, the wireless terminal user who does not win in the game determines whether to play the game again, and if the game is to be played again, go to the first step and proceed with the game.

According to another embodiment of playing a game using an advertisement system using a game and a prize according to the present invention, in step S403, the user of the wireless terminal moves to the game menu of the terminal and selects one of the games provided and classifies the prize according to the prize. When the user selects and moves a desired prize from among the prizes, the operation server may provide an advertiser providing the prize in the order of selecting the prize. In other words, when there are a large number of advertisers who provide the prizes, as shown in FIG. 4, the wireless terminal user sequentially selects the advertisers from the operation server so that all advertisers can properly provide advertisements.

In addition, when the prizes provided by a plurality of advertisers each have a difference in quantity and duration, the probability provided to the wireless terminal user is kept the same.

Although the preferred embodiments of the present invention have been described in detail above, those of ordinary skill in the art to which the present invention pertains may make various changes without departing from the spirit and scope of the present invention as defined in the appended claims. It will be appreciated that modifications or variations may be made. Therefore, changes in the future embodiments of the present invention will not be able to escape the technology of the present invention.

As described above, the advertisement system and the advertising method using the game and the prize of the present invention provides the user with advertisement text along with the game, and provides a product to a predetermined number of people who have played the game. The advantage is that you can enjoy the game and win prizes.

In addition, users of the game can obtain high advertisement effects by increasing the game participation rate by participating in the prizes and odds of winning the games.

In addition, the user who enjoys the game can have confidence in the advertiser by guaranteeing the giveaway guarantee of the advertiser for the prize provided to the game users.

Claims (7)

A user client connected to the Internet, an operation server connected to the user client online to provide a game, and a database storing information related to the game and the prize; A member management module for registering an advertiser who wants to advertise a company or a product using an internet game program as a member, and storing and managing member related information created at the time of registration in a member information DB; A game management module for storing and managing game program information provided to the user client in a game information DB; A prize management module for storing information on the amount of payment of prizes provided by the advertiser to a user of the user client in a prize information DB, and managing whether the prizes are guaranteed to be paid; An advertisement management module that stores texts of advertisements such as company names, product names, etc., which the advertiser inserts into the game program, in the advertisement information DB, and manages the method of the game selected by the advertiser; And Advertising system using a game and prizes, characterized in that it comprises a control module for controlling each module. The system of claim 1, wherein the user client is a wireless terminal. The game system of claim 1, wherein the guarantee of payment of the prize is any one of insurance or a deposit of a certain amount. The system of claim 1, further comprising a mobile telecommunication company server for providing a game selected by the advertiser to a wireless terminal user. In an advertisement system using a game and giveaways, comprising a user client connected to the Internet, an operation server connected to the user client online to provide a game, and a database storing information related to the game and prizes, Registering an advertiser who wants to provide prizes and advertisements through the Internet as a member and storing information related to the member; Registering advertisement text to be advertised to the user client from the advertiser; Receiving information about a prize provided to the user client from the advertiser; Receiving information regarding the payment guarantee of the prize from the advertiser; The advertiser selecting a game program provided to the user client; The operation server inserting the advertisement text into the game program selected by the advertiser; And And when the user client selects the game program, providing the information about the prize provided to the game, and then transmitting the game program. The method of claim 5, wherein the operation server registers the prizes and the game program by type in a mobile communication company server when the advertisement system using the games and the prizes is to be supplied to a wireless terminal; And The mobile communication company server further comprises the step of providing the game to the user client advertising method using a game and a giveaway. The method of claim 5, wherein the game program provided to the user client is provided after the user client selects the prize and selects an advertiser providing the prize.