JP2003044741A - Device for operating game site - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a game site operating device capable of improving the eagerness of a user to participate and effectively showing an advertisement to the user by associating a gamble performance and a substantial profit with the advertisement and also giving a special privilege corresponding to advertisement display time that can be selected by the user. SOLUTION: A list of prizes is displayed on a terminal 20 of a user who is going to be connected to a game site 2, selection of a prize desired by the user from the list of prizes is received, and an advertisement related to selected merchandise is displayed on the terminal 20. The user can appropriately designate the advertisement display time in advance, and a special privilege that a game winning probability is increased is given in accordance with the advertisement display time designated here. When the advertisement display is finished, a game can be performed on the terminal 20. If the user wins the game, the selected prize is actually provided to the user.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a game site operating apparatus for providing a prize winning game to a user through a communication network, a program for causing a computer to function as the apparatus, and a game site operating method.

[0002]

2. Description of the Related Art Recently, instead of advertisements using printed materials, televisions, etc., advertisements using the Internet have become popular due to the fact that the time until actual advertisement distribution is short and the expense is low. . Various forms of this are known, such as one in which a dedicated advertising site is installed on the communication network, or one in which an advertising banner is pasted on one corner of the display screen of another person's site.

[0003] At game sites that provide various games to users via the Internet, it is often common to display the advertisement in a corner of a display screen in parallel with the game. This is intended to use the power of attracting customers for the game as it is for the advertising effect.

[0004]

However, in the above-mentioned advertisement on the Internet, there is no measurable benefit for the user side simply by looking at it, so that a new user is attracted to the advertisement site or an existing user is returned. As a result, it was difficult to attract customers to advertising sites repeatedly.

In addition, even if the advertisement itself or the advertisement link banner is set up on a game site with a large number of accesses,
Almost forcibly showing advertisements, rather than eroding the screen, was likely to result in user acceptance in many cases. Furthermore, on the game site, there are problems that the advertisement is too small uniformly and that the user's devotion to the game causes the advertisement effect to be low.

Therefore, the present invention makes it possible to execute a game on the condition that the user sees the advertisement, and provides the user with a prize related to the advertisement depending on the result of the game, so that the gambling characteristic and the substantial gambling characteristic are realized. Improve the visibility of ads by associating profits with ads to increase users' willingness to participate, making sure the user's impression of the ad, and giving benefits according to the display time of the ad that the user can select An object of the present invention is to provide a game site management device that can be operated, a program that causes a computer to function as the device, and a game site management method.

[0007]

The gist of the present invention for achieving the above-mentioned object lies in the inventions of the following respective items. [1] In a game site operating device having a function as a server (10) for providing a game for which a prize can be won to a user through a communication network, a list of prizes that can be won is displayed on the user's terminal (20), Prize selection receiving means for receiving a selection of a prize desired by the user from the list of prizes, and related advertisements for searching the advertisement related to the selected product from the advertisement information and displaying the advertisement on the terminal (20). A delivery unit, an advertisement time designating unit that allows a user to designate a display time of an advertisement on the terminal (20), and a privilege granting unit that grants a privilege to the user according to the designated display time of the advertisement; A game site including game providing means for enabling the game to be executed on the terminal (20) when the display of the advertisement ends. Operating system.

[2] The privilege granting means varies the winning probability of the game that the game providing means can execute on the terminal (20), depending on the display time of the designated advertisement. The game site operating device according to [1].

[3] The privilege granting means changes the types of prizes selectable from the prize list by the prize selection receiving means according to the display time of the designated advertisement [ 1] The game site management device described above.

[4] The privilege granting means changes the type of game that the game providing means can execute on the terminal (20) in accordance with the display time of the designated advertisement. [1] The game site management device described above.

[5] The terminal (20) is a mobile phone [1], [2], [3] or [4].
The game site management device described.

[6] The game providing means sets an upper limit to the number of games that can be continuously executed on the terminal (20) every time the game can be executed on the terminal (20). [1], [2], characterized by
The game site management device according to [3], [4] or [5].

[7] When the result of the game executed on the terminal (20) is a win, a win proof means is provided for notifying the winning user of a win identifier certifying the win. [1], [2], [3],
The game site management device according to [4], [5] or [6].

[8] When the player wins the game, it has a winning report means capable of transmitting a winning report including the winner identification information for identifying the winner to the server (10). [1], [2], [3], [4],
The game site management device according to [5] or [6].

[9] A winning report receiving means for receiving the winning report transmitted from the user, and a winning prize including a winning identifier for certifying that the winning report is transmitted to the source user of the winning report received by the winning report receiving means. The game site operating device according to [8], further comprising a winning confirmation certifying means for transmitting a confirmation notice.

[10] The server (10) stores the winning identifier and the winner identification information for identifying the winner.
The game site operating device according to [7] or [9], which is stored on the side.

[11] The computer (30) of the store that can provide the prize connects to the server (10) and refers to the winning identifier and the winner identification information stored on the server (10) side. Then, the game site operating device according to [10], wherein the prize provision completion information related to the provision of the prize is transmitted to the server (10).

[12] [1], [2], [3],
[4], [5], [6], [7], [8], [9],
A game site operating program for causing a computer to function as the game site operating device according to [10] or [11].

[13] In a game site operating method for providing a user with a game for which a prize can be won through a communication network, a list of the prizes that can be won is displayed on the user's terminal (20), and the user is selected from the list of prizes. Receiving a selection of a desired prize, searching advertisements related to the selected product from advertisement information and displaying the advertisements on the terminal (20), and displaying advertisements on the terminal (20) Allowing the user to specify a time, giving a privilege to the user according to the display time of the specified advertisement, and enabling the game to be executed on the terminal (20) when the display of the advertisement ends The game site operating method, wherein the server (10) has a step of performing.

[14] The game site operating method according to [13], wherein the winning probability of the game executable on the terminal (20) is changed according to the display time of the designated advertisement.

[15] The game site operating method according to [13], wherein the types of prizes that can be selected from the prize list are changed according to the display time of the designated advertisement.

[16] The method for operating a game site according to [13], characterized in that the type of game that can be executed on the terminal (20) is varied according to the display time of the designated advertisement.

[17] When the result of the game executed on the terminal (20) is a win, a step of notifying the winning user of a winning identifier proving the winning is further included in the server (10). [13], [14], [15] or [16] described above, the game site operating method.

[18] When the user wins the game, the winning report including the winner identification information for identifying the winner is transmitted to the server (10), and the server (10) Receiving the winning report from the user, the server (10)
[13], [1] further comprising the step of transmitting a winning confirmation notification including a winning identifier certifying the relevant winning to the user who has transmitted the winning report.
4], [15] or [16] the game site operating method.

Next, the operation of the present invention will be described. According to the game site management apparatus of the present invention, the user's terminal (20) connected to the game site first displays a list of prizes obtainable in the game, and the desired prize is selected from the prize list. Let the user choose. When the prize is selected, the advertisement related to the product is retrieved from the advertisement information and displayed on the terminal (20).

The user can specify the display time of the advertisement on the terminal (20) in advance. A privilege is given to the user according to the display time of the advertisement specified here. As a result, the longer the user sees the advertisement, the more the privilege can be given, and the degree of exposure of the advertisement can be improved without causing the user to feel a negative feeling.

When the display time of the designated advertisement elapses,
After ending the display of the advertisement, the game is provided so that it can be executed on the terminal (20). As described above, in order for the user to play the game, it is a prerequisite that the user sees the advertisement regarding the prize based on the selection of the desired prize.

In addition, the user can actually obtain the selected product depending on the result of the game, so that it is possible to effectively attract a new user. The game may be provided online or may be executed offline after being downloaded by the user.

A privilege is given to the user according to the display time of the advertisement. Specifically, the winning probability of the game that can be executed on the terminal (20) is made different according to the display time of the advertisement. For example, if the advertising time (synonymous with “advertisement display time”; the same applies below) increases the winning probability of the game, the significance of the game in which the advertisement is displayed for a long time also increases, and the advertising effect is increased. Can be further increased.

Further, the types of prizes that can be selected from the prize list are made different according to the display time of the advertisements, for example, the more expensive the product can be selected as the advertisement time becomes longer, or According to the display time, the type of game that can be executed on the terminal (20) is made different, and for example, a game with a lower difficulty can be selected as the advertisement time becomes longer, so that the user can meet various needs. Is possible.

If the terminal (20) can be executed not only by a general personal computer (30) but also by a more widely used mobile phone, a game can be enjoyed easily anytime and anywhere. Therefore, the chance that the advertisement is viewed will increase further.

Further, each time a game can be executed on the terminal (20), an upper limit value may be set for the number of games that can be continuously executed on the terminal (20). That is,
When the number of executions of the game reaches the upper limit value, the game cannot be executed even if the prize is selected, and the user is prompted to log off from the game site and connect again to the game site. As a result, existing users can be repeatedly attracted to the advertising site as repeaters.

Furthermore, the online terminal (20)
In the case where the result of the game executed in (1) is winning, by notifying the winning user of the winning identifier that proves the winning, it is possible to prevent illegal prize acquisition.

Alternatively, if the game is once downloaded to the terminal (20), the terminal (20) offline
However, the game is possible, but when winning in such a game, the user can notify the server (10) by sending a winning report including the winner identification information for identifying himself / herself. When the server (10) receives the winning report, by sending a winning confirmation notification including a winning identifier certifying the winning to the sender user, it is possible to prevent the unauthorized acquisition of prizes as described above. it can.

The winning identifier and the winner identification information for identifying the winner may be stored and managed together with the user information on the server (10) side. The actual provision of the prize is performed at a store (for example, a convenience store that is nationwide) related to the prize provider (for example, the advertiser).
By connecting to the server (10), referring to the winning identifier and the winner identification information stored on the server (10) side, and sending the prize provision completion information related to the prize provision to the server (10). The server (10) side can also confirm whether or not the actual prize is provided.

[0036]

BEST MODE FOR CARRYING OUT THE INVENTION An embodiment of the present invention will be described below with reference to the drawings. 1 to 6 show an embodiment of the present invention. The game site management device according to the present embodiment installs the game site 2 on the Internet,
The game program is downloaded to the terminal 20 of the user who has accessed the game site 2, and the prize is provided when the result of the game executed on the terminal 20 is a win.

As shown in FIG. 1, the management of the game site 2 and the management of the contents, etc.
A server 10 for operating the game site 2 is installed in the management office 1. Also, server 1
The database 11 connected to 0 is a prize information storage unit 11a that stores various prize information, an advertisement information storage unit 11b that stores various advertisement information, a game storage unit 11c that stores various game programs, and various user-related information. It has a user information storage unit 11d for storing information. Of course, various prize information and advertisement information can be updated at any time.

The game program is created, for example, in Java (Java) language developed by Sun Microsystems, and if incorporated into HTML (Hypertext Markup Language) format data, it is a Java compatible search browsing software (browser). ) Is feasible. The game program stored in the game storage unit 11c of the database 11 is downloaded to the terminal 20 on the user side in response to a request from the search and browse software.

Of course, the game program is Java
The game program may be created in a language other than the language, but the game program according to the present embodiment is downloaded to the terminal 20 at a time together with image data such as a prize list and advertisements, and is executed independently on the terminal 20. It is possible. The game site management program including the game program is recorded in a magnetically or optically storable portable recording medium such as a CD-ROM (Sidylom), a magneto-optical disk or a floppy (registered trademark) disk. May be.

The server 10 displays a list of prizes on the user's terminal 20 from among various kinds of merchandise information, and relates to the selected merchandise and prize selection receiving means for accepting the selection of the prize desired by the user from the prize list. Related advertisement delivery means for searching an advertisement from the advertisement information and displaying it on the terminal 20, advertisement time designating means for designating the display time of the advertisement on the terminal 20 in advance, and a privilege for the user according to the display time of the advertisement It is possible to realize the various functions of the privilege giving means for giving and the game providing means for allowing the terminal 20 to execute the game when the display of the advertisement is completed.

The game site 2 is constructed corresponding to the terminals 20 having various functions. The user can access the game site 2 before the advertisement is displayed on the terminal 20, and the advertisement time designation means of the server 10 allows the user to arbitrarily designate the advertisement display time. A portion 2a is provided.

The advertisement time designation section 2a can be displayed on the display section 21 of the terminal after the user selects a desired prize from the prize list, and, for example, a predetermined standard time (6
Seconds), short time (2 seconds), long time (10 seconds)
Seconds), an extremely long time (15 seconds), and the like, and the advertisement time set in several stages can be easily specified by operating the input unit 22.

A privilege is given to the user according to the advertisement time designated here. However, the advertisement time designation section 2
Access to "a" is arbitrary, and the advertising time designation unit 2
If the desired advertisement time is not designated without accessing a, the advertisement will be displayed for the standard time (6 seconds) that is set in advance. In this case, of course, no privilege is given to the user. The details of the privilege will be described later.

The terminal 20 provides a main body of a computer of a user who uses the game site 2, a mobile phone, a personal digital assistant, a CATV (cable television), a WebTV (web TV), a communication satellite or a communication service using a communication satellite. It includes a television, a game console and the like that can be received. These terminals 20 have predetermined functions such as Internet connection and electronic mail transmission / reception, and have a display unit 21 and an input unit 22. It is preferable that the terminal 20 be a mobile phone, in view of the degree of its popularity and convenience.

When the terminal 20 is connected to the game site 2, the prize list and the message "Please select a prize before starting the game" are displayed on the display 21 of the terminal 20. The input unit 22 of the terminal 20 is used to select a desired prize from the prize list displayed on the display unit 21. In the present embodiment, the prize to be selected is set to one, but it may be set so that two or more predetermined plurality can be selected.

When one prize is selected from the prize list, the advertisement time designation section 2a can be subsequently opened to arbitrarily designate the advertisement display time. That is, a short time (2 seconds) is compared with a predetermined standard time (6 seconds).
Seconds), long time (10 seconds), very long time (15
Seconds) and the advertisement time defined in three stages, the input unit 2
By the operation of 2, any advertisement time can be designated.

A privilege is given to the user according to the advertisement time designated here. In the present embodiment, the longer the advertisement time is, the higher the winning probability of the game described below is given. That is, the game program set to a predetermined winning probability according to the advertising time is downloaded to the user's terminal 20 when the advertising time ends. As a result, the user
At 0, the game can be executed.

A game that can be executed on the terminal 20 by the game program is, for example, a pattern matching game that is like a slot machine. In the case of the symbol matching game, after scrolling the three symbols on the display unit 21 of the terminal 20, the three symbols are stopped and displayed in a predetermined order,
If all three types of symbols that are stopped and displayed are the same, a "winning" is achieved.

On the display unit 21, one game unit starts from the simultaneous start of scroll display of three symbols until all three symbols are stopped and displayed in a predetermined order. In the downloaded game program, when the number of times the game is executed reaches a predetermined upper limit value (for example, 10 times), the game cannot be continuously executed anymore, and the game site 2 must be reconnected and a new download must be made. It is set not to become.

When the result of the game is actually a win, the win report means can send a win report mail from the terminal 20 to the server 10. That is, unless the winning is won, the winning report mail cannot be sent. The winning report e-mail includes the address, name, telephone number, etc. of the winner as the winner identification information.

When the winning report e-mail is received by the winning report receiving means, the server 10 causes the winning confirmation certifying means to send a winning confirmation notification including the winning number (winning identifier) certifying the winning and the information about the prize recipient. , Send to the sender by email. At this time, the content of the received winning report e-mail and the content of the transmitted winning confirmation notification are automatically stored in the user information storage unit 11d in the database 11 in association with each user information. There is.

When playing a game online without downloading the game program, simply use the terminal 2
The winning number may be displayed on the display unit 21 of 0. In such a case, the information regarding the winning numbers and the prize recipients is automatically stored in the storage unit 11 of the server 10 when the result of the game is confirmed as winning.

The computer 30 of the store that can actually provide the prize is connected to the server 10 and presented by the user who came to the store and the winning number stored in the database 11 of the server 10 and the information about the prize supplier. The obtained winning number and the information about the prize recipient are collated, and if they match, the prize-provided information relating to the prize provision is transmitted to the server 10. At this time, the user can actually receive the prize. As a store, a convenience store that is nationwide deployed is preferable from the viewpoint of convenience in providing prizes.

As described above, the server 10 that operates the game site 2, the terminal 20 of the user who uses the game site 2,
The explanation has been centered on the computer 30 in the store where the game is won as a result of the game and the prize is actually provided.
Next, the advertisement displayed with the game, and the server 1
Management of 0 will be briefly described.

As shown in FIG. 1, the advertiser, who is the prize provider, delivers the prize to the store where the prize is actually provided, and places the advertisement at the advertisement agency. Not limited to this, the advertiser does not have to be the same as the prize provider, and may have a certain relationship with respect to the prize provision.

The advertising agency sets and manages the operation office 1 where the server 10 is installed, and the operation office 1 requests the advertiser to place advertisements and provide prizes. The actual installation of the server 10 in the management office 1 and the management of the installed server 10 are performed by a business operator such as the system developer of the game site 2.

Next, the game site operating method will be described in more detail. This method roughly divides the prize selection from the prize list, the specification of the advertisement time or the grant of benefits, the display of the advertisement, the process of downloading the game program, and the winning report of the game sent from the user. Then, a process of giving a winning number and notifying the proof of the winning number and a process of collating the winning number in response to an inquiry from the store where the prize is exchanged are executed.

FIG. 2 shows a process of selecting a prize from the prize list, designating an advertisement time or giving a privilege, displaying an advertisement, and downloading a game program. When the user accesses the game site 2 for the purpose of downloading the game (step S101: Y), the prize list and the message "Please select a prize before starting the game" are displayed on the display unit 21 of the terminal 20. (Step S102). At this time, not only the prize list and the message may be displayed, but also a brief description of the game may be displayed together.

The user uses the input unit 22 of the terminal 20 to
Select one prize from the prize list (step S
103: Y), and subsequently, the advertisement time designation unit 2a is opened (step S104: Y), and the advertisement display time can be arbitrarily designated (step S105). That is, a short time (2 seconds) is compared with a predetermined standard time (6 seconds).
Seconds), long time (10 seconds), very long time (15
Seconds) and the advertisement time defined in three stages, the input unit 2
By the operation of 2, any advertisement time can be designated.

According to the advertising time designated here (step S105: Y), a privilege is given to the user (step S106). In the present embodiment, the longer the advertisement time is, the higher the probability of winning in the game is automatically set. As a result, the longer the user sees the advertisement, the more the privilege can be given, and the degree of exposure of the advertisement can be improved without causing the user to feel a negative feeling.

More specifically, the standard winning probability of the game when the advertisement time is not specified is set to, for example, 1/200, and the advertisement time is specified to a short time (2 seconds). If you win, the winning probability of the game is 2
While changing to 1/50, long advertising time (1
0 seconds), the winning probability of the game is 10
Changed to 1/0 and the advertisement time is very long (15
Seconds), the winning probability of the game may be changed to 1/50. If a short time (2 seconds) that is shorter than the standard time (6 seconds) is specified as the advertising time, the winning probability of the game can be suppressed to be lower than the standard winning probability as an opposite benefit. There is.

Next, the advertisement corresponding to the prize selected from the prize list is displayed on the display unit 21 of the terminal 20 (step S107). When the advertisement is displayed for the designated advertisement time and finished (step S10).
8: Y), the game program set to the predetermined winning probability as the privilege is downloaded to the terminal 20 (step S109), and the process ends (END). As described above, in order for the user to play the game, it is a prerequisite that the user sees the advertisement regarding the prize based on the selection of the desired prize.

However, the access to the advertisement time designating section 2a described above is arbitrary, and the advertisement time designating section 2a is not accessed (step S104: N) or is accessed (step S104: Y), and the desired time is obtained. When the advertisement time is not designated after all (step S105: N), the advertisement is displayed for the predetermined standard time (6 seconds) (steps S107 and S108). In such a case, the winning probability is not given as the privilege, and the game program with the standard winning probability is downloaded to the terminal 20 (step S109), and the process ends (END).

Further, a plurality of types of games may be stored in advance in the game storage section 11c of the database 11, and a game desired by the user may be selected from among them. As a result, it is possible to meet the detailed needs of the user and further enhance the ability to attract customers. Furthermore, it is interesting to prepare a different game for each prize in the prize list in advance and select the game corresponding to the selected prize.

FIG. 3 shows the processing when the downloaded game program is executed on the terminal 20. First, the game start screen is displayed on the display unit 21 of the terminal 20 (step S201). At this time, the winning probability of the game is also notified to the user's terminal 20 by displaying it in one corner of the start screen. When the user starts the game (step S202: Y), "1" is added to the game execution count (step S203) and the game is executed (step S204).

In the game, symbols are scroll-displayed on the display unit 21 of the terminal 20 like a slot machine. Here, after three symbols are scroll-displayed, they are stopped and displayed one by one in a predetermined order. When all the symbols are stopped and displayed, if all three types of symbols are the same, "winning"
Becomes As a result of the game, including the case where the two symbols are in the same reach state, eventually, if all three symbols are not in the same state, the game will be lost.

When the game ends (step S205:
Y), it is determined whether or not the result of the game is a win (step S206). If the game result is a win (step S
206: Y), the game screen on the display unit 21 is changed to the mail transmission screen. Here, the function of the winning report means allows the terminal 20 to send the winning report e-mail to the server 10.

To send the winning report e-mail, at the terminal 20, the prize recipient (winning user)
The input of information (for example, information such as address, name, age, occupation, etc.) relating to the above is accepted, and an e-mail of a winning report including such information is transmitted to the server 10 (step S2).
07).

The server 10 receiving the winning report e-mail returns an e-mail relating to the winning confirmation notification proving the winning, and the user's terminal 20 receives this (step S208). The e-mail contains the winning number set by the server 10.
Thereafter, the game program is set so that the game cannot be executed again, and the process ends (step S21).
0).

When the result of the game is not a win (step S206; N), it is determined whether or not the number of executions is less than the upper limit number (step S209; N), the process returns to step S202, and again. Make the game executable.
If the number of executions has reached the upper limit, (step S
209; Y), and thereafter, the game program is set so as not to be executed, and the process is terminated (step S21).
0).

By setting the upper limit value on the number of games that can be continuously executed on the terminal 20, if the number of times the game can be executed reaches the upper limit value, even if a prize is selected on the display unit 21 of the terminal 20, the game is played. Becomes unexecutable, and prompts the user to log off from the game site 2 and connect again to the game site 2. As a result, existing users can be repeatedly attracted to the game site 2 as repeaters, and the chances of showing the updated latest advertisement can be increased.

FIG. 4 shows a process of receiving a winning report or transmitting a winning confirmation notice by the server 10. The server 10 receives the winning report e-mail from the terminal 20 by the winning report receiving means (step S3).
01), and a winning number is assigned (step S302).

The assigned winning number and the user information regarding the prize recipient (winner user) included in the received email of the winning report are stored in association with each other (step S303). Further, the winning confirmation certifying means returns an e-mail relating to the winning confirmation notification including the winning number to the source user of the previous winning report e-mail (step S304).

FIG. 5 and FIG. 6 show the processing relating to the actual provision of prizes. When the user who wins the game receives the prize at the store, if the computer 30 of the store connects to the server 10 (step S401), the collation screen is transmitted from the server 10 and the collation screen is displayed on the display unit of the computer 30 of the store. Is displayed (step S
402).

Next, the store clerk asks the user who came to exchange the prize for the winning number and the address name, and inputs the winning number and user information from the input unit of the computer 30 of the store. The information input here is transmitted to the server 10 (step S403). The server 10 side judges whether or not the received information and the information stored in the server 10 side match, and the collation result is sent to the computer 30 and displayed on its screen (step S40).
4).

If both pieces of information match, it is possible to confirm that the person is a genuine winner, so the store actually provides the prize, and then transmits the prize submitted information to the server 10 (step S405). On the other hand, if both information does not match,
No prizes will be handed over. By such processing, it is possible to prevent illegal prize acquisition, and the server 1
The 0 side can also confirm whether or not the actual prize is provided.

That is, the server 10, which has received the inquiry of the collation from the computer 30 of the store, collates the winning numbers and the like and stores the information inputted in the store and the server side as shown in FIG. It is determined whether the information and the information match each other (step S501). Then, the collation result is returned to the computer 30 of the store (step S
502).

If the collation is successful (step S50)
3; Y), the prize submission completion information is received from the computer 30 of the store, and the completion of the delivery of the prize is registered (step S504). If the collation is not successful (step S502; N), the process is terminated without registering the delivery completion (end).

When the game site operating program for realizing the processing operation of the game site operating device is executed by a computer such as the server 10, the program is stored in an auxiliary storage device such as a hard disk device in the computer. Set it in the main memory and execute it.

As described above, the game site management program is stored in a portable recording medium such as a CD-ROM for sale, or stored in a recording device of a computer connected via a network such as the Internet. It can also be transferred to another computer via a network.

Although the embodiments of the present invention have been described above with reference to the drawings, the specific configuration is not limited to these embodiments, and there are changes and additions within the scope not departing from the gist of the present invention. However, it is included in the present invention.

For example, in the above-described embodiment, the advertisement time designating means sets a short time (2 seconds), a long time (10 seconds) to a predetermined standard time (6 seconds),
The user can freely specify from among the extremely long time (15 seconds) and the three advertisement times, but two or four or more specifiable advertisement times may be provided.

Further, in the above-described embodiment, as the privilege corresponding to the advertising time, the higher the advertising time, the higher the winning probability of the game is set, but as another privilege, for example, according to the advertising time, The types of prizes that can be selected from the prize list may be different. Specifically, the longer the advertisement time, the more prizes can be selected, and the more expensive prizes can be prepared.

Alternatively, the type of games that can be executed on the terminal 20 may be changed according to the advertisement time, and the longer the advertisement time, the more the games can be selected. If this is the case, it is possible to meet the detailed needs of users and enhance the ability to attract customers.

If the result of the game is a win,
Although the server 10 sends the winning number certifying the winning to the terminal 20 by e-mail, the present invention is not limited to this, and in particular, without downloading the game program,
When the game is played online, the winning number may be simply displayed on the display unit 21 of the terminal 20 by the winning certifying means of the server 10. In such a case, the information regarding the winning numbers and the prize recipients is automatically stored in the storage unit 11 of the server 10 when the result of the game is confirmed as winning.

Furthermore, when a predetermined period such as a campaign period elapses, a special prize lottery is further drawn from among the users who are actually provided with the prize based on the winning number, and the winner is given an airline ticket, for example. Even if it is configured to give a special prize such as, it is interesting and can attract users even more.

[0087]

According to the game site operating device, the program that causes a computer to function as the device, and the game site operating method according to the present invention, an advertisement is displayed on a terminal of a user connected to the game site, and the advertisement is displayed. By making the game runnable after the end and providing prizes when the game is won, it is possible to effectively attract a large number of users and show advertisements to users even more effectively. Therefore, the advertising efficiency can be improved.

In particular, the user can appropriately specify the display time of the advertisement on the terminal in advance, and the user views the advertisement by giving a privilege to the user according to the display time of the advertisement specified here. The longer the time, the greater the privilege that can be given, and the more the degree of exposure of the advertisement can be improved without causing the user to feel discomfort.

[Brief description of drawings]

FIG. 1 is a block diagram showing a game site operating device according to an embodiment of the present invention.

FIG. 2 is a flowchart showing a process of selecting a prize from a prize list, designating an advertisement time or giving a privilege, displaying an advertisement, and downloading a game program in the game site management apparatus according to the embodiment of the present invention. Is.

FIG. 3 is a flowchart showing processing when a downloaded game program is executed on a terminal in the game site operating device according to the embodiment of the present invention.

FIG. 4 is a flowchart showing a process of receiving a winning report or transmitting a winning confirmation notice by the server in the game site operating apparatus according to the embodiment of the present invention.

FIG. 5 is a flowchart showing an actual prize providing process in the game site operating apparatus according to the embodiment of the present invention.

FIG. 6 is a flowchart showing an update process of information related to actual provision of prizes in the game site management device according to the embodiment of the present invention.

[Explanation of symbols]

1 ... Administration office 2 ... Game site 2a ... Advertising time designation section 10 ... Server 11 ... Database 11a ... Prize information storage unit 11b ... Advertising information storage unit 11c ... Game storage section 11d ... User information storage unit 20 ... Terminal 21 ... Display 22 ... Input section 30 ... Computer

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Claims (18)

[Claims] 1. A game site operating apparatus having a function as a server for providing a game for which a prize can be won to a user through a communication network, displaying a list of the prizes that can be won on a user's terminal, and displaying the prize list. A prize selection receiving means for receiving a selection of a prize desired by a user, a related advertisement distributing means for searching an advertisement related to the selected product from the advertisement information and displaying the advertisement on the terminal; Advertisement display time, an advertisement time designating unit for designating the user, a privilege granting unit for granting a privilege to the user according to the designated display time of the advertisement, and when the display of the advertisement ends, the terminal in the terminal A game site management device, comprising: a game providing unit that enables a game to be executed. 2. The privilege granting means changes the winning probability of a game executable by the game providing means on the terminal, according to the display time of the designated advertisement. The game site management device described. 3. The privilege granting means varies the kind of prize that can be selected from the prize list by the prize selection receiving means, depending on the display time of the designated advertisement. The game site management device described in 1. 4. The privilege granting means changes the type of game that the game providing means can execute on the terminal, depending on the display time of the designated advertisement. Game site management device. 5. The game site operating device according to claim 1, 2, 3 or 4, wherein the terminal is a mobile phone. 6. The game providing means sets an upper limit to the number of games that can be continuously executed on the terminal each time the game is executable on the terminal. , 2, 3, 4 or 5 game site management device. 7. The winning proof means for notifying the winning user of a winning identifier certifying the winning, when the result of the game executed on the terminal is winning. , 2, 3, 4, 5 or 6 game site operating device. 8. The winning report means for transmitting a winning report including the winner identification information for identifying the winner when the game is won, to the server. The game site management device described in 2, 3, 4, 5 or 6. 9. The winning report receiving means for receiving the winning report transmitted from the user, and the winning confirmation including the winning identifier certifying the winning notification to the source user of the winning report received by the winning report receiving means. The game site operating device according to claim 8, further comprising a winning confirmation certifying means for transmitting a notification. 10. The game site operating device according to claim 7, wherein the winning identifier and the winner identification information for identifying the winner are stored in the server side. 11. A computer of a store that can provide the prize connects to the server and refers to the winning identifier and the winning person identification information stored on the server side,
11. The game site management device according to claim 10, wherein prize-provided information related to prize provision is transmitted to the server. 12. Claims 1, 2, 3, 4, 5, 6, 7,
A game site operating program, characterized by causing a computer to function as the game site operating device according to 8, 9, 10 or 11. 13. A game site operating method for providing a user with a game for which a prize can be won through a communication network, wherein a list of the prizes that can be won is displayed on the user's terminal, and the prize selected by the user from the list of prizes. A step of accepting the selection of, a step of searching the advertisement related to the selected product from the advertisement information and displaying the advertisement on the terminal, a step of causing the user to specify the display time of the advertisement on the terminal, The server has a step of granting a privilege to the user according to the display time of the specified advertisement, and a step of enabling the game to be executed on the terminal when the display of the advertisement is finished. Game site management method. 14. The game site operating method according to claim 13, wherein the winning probability of the game executable on the terminal is changed according to the display time of the designated advertisement. 15. The method of operating a game site according to claim 13, wherein the types of prizes that can be selected from the prize list are changed according to the display time of the designated advertisement. 16. The method of operating a game site according to claim 13, wherein the type of game that can be executed on the terminal is changed according to the display time of the designated advertisement. 17. The server further has a step of notifying the winning user of a winning identifier that proves the winning when the result of the game executed on the terminal is winning. Claims 13, 14, 1
The game site management method described in 5 or 16. 18. When the user wins the game, a step of transmitting a winning report including winner identification information for identifying a winner to the server, the server sending the winning report from the user. 14. The method according to claim 13, further comprising: a step of receiving a report, and a step of causing the server to send a winning confirmation notification including a winning identifier certifying the winning, to a user who transmitted the winning report. The game site management method described in 14, 15, or 16.