JP2003058451A - Game site management device - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a game site management device capable of increasing user's desire for participation in a game and effectively providing advertisement to the user by allowing the interest of the game itself and substantial profit to relate to the advertisement. SOLUTION: A list of prizes is displayed on a user terminal 20 connected to a game site, and when the selection of a prize required by the user is received, advertisement related to the selected prize is displayed on the terminal 20. At the end of display of the advertisement, the game can be executed on the terminal 20. In each execution of the game, the user can arrive at a prescribed stage in accordance with the contents of the execution, and at the time of executing the game next, the game can be started from the preceding arrival stage. In each end of the game, a user's arrival stage is stored in a server 10. When the user arrives at a final stage, a prize is provided to the user.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention is a game in which a prize can be won, and each time the game is executed, a predetermined stage can be reached according to the contents of the execution. The present invention relates to a game site operating apparatus having a function as a server for providing a user to start a game through a communication network, a program for causing a computer to function as the apparatus, and a game site operating method.

[0002]

2. Description of the Related Art Recently, instead of advertisements using printed materials, televisions, etc., advertisements using the Internet have become popular due to the fact that the time until actual advertisement distribution is short and the expense is low. . Various forms of this are known, such as one in which a dedicated advertising site is installed on the communication network, or one in which an advertising banner is pasted on one corner of the display screen of another person's site.

[0003] At game sites that provide various games to users via the Internet, it is often common to display the advertisement in a corner of a display screen in parallel with the game. This is intended to use the power of attracting customers for the game as it is for the advertising effect.

Regardless of the type of game, the skill of the user on the game is not limited, and a random "hit" or "miss" result can be obtained each time the game is executed. In addition, it is possible to reach a predetermined stage according to the execution content, and it is important for the skill and ingenuity of the game on the side of the user to respond, and so-called role-playing games, etc. that aim at the final stage according to these are known. There is.

[0005]

However, in the above-mentioned advertisement on the Internet, there is no measurable benefit for the user side simply by looking at it, so that a new user is attracted to the advertisement site or an existing user is returned. As a result, it was difficult to attract customers to advertising sites repeatedly.

[0006] Even if the advertisement itself or the advertisement link banner is set up in a game site with a large number of accesses,
Most of the time, it was only forcibly showing advertisements, and instead it eroded the screen, and it was often unacceptable to users. Further, in the game site, since the user concentrates on the game, there is a problem that the advertising effect is low.

[0007] Therefore, it is possible to provide the user with prizes related to the advertisement depending on the result of the game execution. Here, the content of the game is assumed to be a result of "winning" or "missing" simply by random drawing, and a prize may be provided in the case of "winning", but in such a game, in the end, Not only is the game itself relatively uncomplicated and easy to get tired of, but the user's skill and ingenuity in the game are not questioned at all, and if the player is unlucky, he or she may not be able to win the prize.

The present invention has been made by paying attention to the problems of the prior art as described above, and makes it possible to execute a game on the condition that the user sees the advertisement. By providing the user with related prizes, the game site management device can associate the fun and substantial profit of the game itself with the advertisement, increase the user's willingness to participate, and effectively show the advertisement to the user. It is an object to provide a program that causes a computer to function as a device, and a game site operating method.

[0009]

The gist of the present invention for achieving the above-mentioned object lies in the inventions of the following respective items. [1] A game in which a prize can be obtained, each time it is executed, a predetermined stage can be reached according to the execution content, and when the game is executed next time, a game started from the stage reached last time is communicated. In the game site management device having the function of the server (10) provided to the user through the network, a list of winable prizes is displayed on the user's terminal (20), and the prize selected by the user is displayed from the prize list. Prize selection receiving means for receiving selection, related advertisement delivery means for searching the advertisement related to the selected product from the advertisement information and displaying the advertisement on the terminal (20), and when the display of the advertisement ends, A game providing means for enabling the game to be executed on the terminal (20), and a predetermined stage reached by the user each time the game ends. Game stage management means for storing each user information stored in the server (10) so that the user can start from the stage already reached in the previous game in the game to be executed next time, and up to the final stage in the game. For the user who arrived,
A game site operating device, comprising: a prize providing means for providing the prize.

[2] The game site operating device according to [1], further comprising privilege granting means for granting a privilege in accordance with the number of times the games are executed repeatedly until the final stage is reached. .

[3] The privilege granting means carries out a lottery among users whose number of executions of games executed repeatedly until reaching the final stage is less than a predetermined value, and the prize is given to the winner. A game site operating device according to [2], which provides a special prize separately from the above.

[4] The game providing means prepares a plurality of types of games in advance and allows a user to select a desired game from them [1],
The game site management device according to [2] or [3].

[5] The game providing means prepares different kinds of games for each prize in the prize list in advance, and specifies a game corresponding to the selected prize [1]. The game site management device according to [2] or [3].

[6] The game providing means sets an upper limit to the number of games that can be continuously executed on the terminal (20) every time the game can be executed on the terminal (20). [1], [2], characterized by
The game site management device according to [3], [4] or [5].

[7] The terminal (20) is a mobile phone [1], [2], [3], [4],
The game site management device according to [5] or [6].

[8] It is characterized by having arrival stage reporting means capable of transmitting a predetermined stage reached by the user as a result of execution of the game to the server (10) for each user [1], [1] 2], [3],
The game site operating device according to [4], [5], [6] or [7].

[9] When the final stage is reached, it has an arrival certifying means for notifying the arriving user of the arrival certifying identifier certifying the arrival [1], [2], [3], [4], [5],
The game site operating device according to [6], [7] or [8].

[10] The game site operating apparatus according to [9], wherein the arrival authorization identifier is stored in the server (10) side for each of the user information.

[11] The computer (30) of the store that can provide the prize connects to the server (10) and refers to the arrival authorization identifier and the user information stored on the server (10) side. The game site operating device according to [10], characterized in that the prize provision completion information related to the provision of the prize is transmitted to the server (10).

[12] The above [1], [2], [3],
[4], [5], [6], [7], [8], [9],
A game site operating program for causing a computer to function as the game site operating device according to [10] or [11].

[13] A game in which a prize can be obtained, each time the game is executed, a predetermined stage can be reached according to the content of the execution, and when the game is executed next time, the game is started from the stage reached last time. In a method of operating a game site for providing a user to a user through a communication network, displaying a list of winable prizes on the user's terminal (20), and accepting the selection of the prize desired by the user from the prize list; The information related to the selected product is searched for in the information, and the terminal (2
0), the step of enabling the game to be executed on the terminal (20) when the display of the advertisement ends, and the predetermined stage reached by the user each time the game ends, the server. For each user information stored in (10), in the game to be executed next time, the step in which the user can start from the stage already reached in the previous game, and for the user who reached the final stage in the game And a step of providing the prize, the server (10) having the game site operating method.

[14] The method for operating a game site according to [13], further comprising the step of granting a privilege in accordance with the number of times the games are executed repeatedly until the final stage is reached. .

[15] In the step of granting the privilege, a lottery is performed from among users whose execution counts of games repeatedly executed until reaching the final stage are less than a predetermined value, and the prize winners are selected. The game site operating method according to [14], wherein a special prize is provided separately from the prize.

[16] In the step of enabling the game to be executed, a plurality of types of games are prepared in advance, and a user can select a desired game from them [13], [ 14] or the game site operating method described in [15].

[17] In the step of enabling the game to be executed, different types of games are prepared in advance for each prize in the prize list, and a game corresponding to the selected prize is designated. [13],
The game site operating method according to [14] or [15].

[18] In the step of enabling the game to be executed, each time the terminal (20) is enabled to execute the game, the upper limit value is set for the number of games that can be continuously executed by the terminal (20). It is characterized by setting [1
3], [14], [15], [16] or [17] the game site operating method.

[19] [13], [14] characterized by further comprising a step of enabling transmission of a predetermined stage reached by the user as a result of the execution of the game to the server (10) for each user. ], [15],
The game site operating method according to [16], [17] or [18].

[20] When the final stage is reached, the method further comprises the step of notifying the arriving user of the arrival authorization identifier certifying the arrival [13], [14], [15], [16],
The game site operating method according to [17], [18] or [19].

[21] The game site operating method according to [20], further comprising a step of storing the arrival authorization identifier for each of the user information on the server (10) side.

Next, the operation of the present invention will be described. According to the game site management apparatus of the present invention, the user's terminal (20) connected to the game site first displays a list of prizes that can be acquired in the game, and the user desires from the prize list. Let the prize be selected. When the prize is selected, the advertisement related to the product is retrieved from the advertisement information and displayed on the terminal (20).

Subsequently, after the display of the advertisement is ended, the game is provided so that it can be executed on the terminal (20). As described above, in order for the user to play the game, it is a prerequisite that the user sees the advertisement regarding the prize based on the selection of the desired prize. As a result, the advertisement can be shown to the user without fail, and the advertising efficiency can be improved. The game may be provided online or may be executed offline after being downloaded by the user.

The contents of the game are not such that a "win" or "miss" result can be obtained by a simple drawing.
Each time it is executed, a predetermined stage can be reached according to the execution content, and when it is executed next time, it can be started from the stage reached last time. That is, a so-called role-playing game or the like, which aims at the final stage sooner, corresponds to the skill and ingenuity of the user's game.

The stage is various scenes in which the player character is advanced according to a predetermined scenario or story, and there are various types from continuous ones to independent ones. The game is generally completed when the player character reaches the final stage (goal).

The predetermined stage reached by the user each time the game ends is determined by the server (1
By being stored in 0), the user can start the game from the stage reached last time when executing the game next time. Then, when the final stage is reached, a prize is provided to the user. In this way, depending on the result of the game, the user can actually obtain the selected product, so that it is possible to effectively attract many users.

In particular, in the above-mentioned game, the execution result is not just a luck, but the skill and ingenuity of the user with respect to the game are important, and this skill and ingenuity are reflected in the progress to each stage in the game. for that reason,
Users will not get tired of the game in a short period of time, aiming for the final stage while advancing each stage while enjoying the scenario and story in the game, and in combination with the increase in opportunities to see advertisements, it is sure to win prizes It becomes possible.

Further, if the user is given a privilege in accordance with the number of times the game is repeatedly executed before the user reaches the final stage, more connections (access) to game sites can be obtained. be able to. Here, the privilege is given to users who have played a small number of games with the intent of praising their good fight, or conversely, to the users who have played a large number of games with the intent to apologize for their efforts. Various modes are conceivable.

More specifically, for example, a lottery is conducted from among users whose number of executions of games repeatedly executed until reaching the final stage is less than a predetermined value, and the prize is given to the winner. Special prizes should be provided separately. As a result, it is encouraged that the skill level and the like of the game be increased according to the game skill and the like of each user. As a result, more access is invited, and the advertising efficiency can be improved. The special prize may be determined according to the probability of the lottery, such as making the prize more expensive as the probability of the lottery is lower.

If a plurality of types of games are prepared in advance and the user can select a desired game from among them, it is possible to meet the user's detailed needs and to further enhance the ability to attract customers. You can However, if there is a game that has already advanced to a predetermined stage instead of starting a new game, it is necessary to select the same type of game unless the stage is abandoned.
If the more difficult the game is, the more stages it can reach in one game, and the lower the game is, the less stages it can reach in one game. You can increase your interests.

Alternatively, if different kinds of games are prepared in advance for each prize in the prize list and a game corresponding to the selected prize is designated, it is possible to meet the detailed needs of the user. Not only is it possible to correct the bias in prize selection and advertisement display, for example, by combining a less popular prize and a popular game. However, as in the case described above, if there is a game that has already reached a predetermined stage, it is necessary to select the same kind of prize or game as the previous one.

Further, each time a game can be executed on the terminal (20), an upper limit value may be set for the number of games that can be continuously executed on the terminal (20). That is,
When the number of executions of the game reaches the upper limit value, the game cannot be executed even if the prize is selected, and the user is prompted to log off from the game site and connect again to the game site. This allows existing users to be repeatedly attracted as repeaters.

If the terminal (20) can be executed not only by a general personal computer (30) but also by a more widely used mobile phone, a game can be enjoyed easily anytime, anywhere. The chances of seeing an advertisement will increase further.

The predetermined stage reached as a result of the game executed on the online terminal (20) is
The server (10) can automatically manage the memory each time, but the predetermined stage reached as a result of the game executed on the offline terminal (20) is stored in the server (10) for each user. By enabling transmission, it becomes possible to notify the server (10) side each time and manage storage.

Furthermore, when the final stage is reached, the server (10) notifies the user of the arrival authorization identifier that proves the arrival,
It is possible to prevent illegal prize acquisition. Here, the arrival authorization identifier may be stored and managed on the server (10) side for each user information.

The actual provision of the prize is carried out at a store (for example, a convenience store which is spread nationwide) related to the prize provider (for example, the advertiser). Server (10)
When the server (10) is connected to the server (10), the arrival authorization identifier and the user information stored in the server (10) are referred to, and the prize-provided information related to the prize provision is transmitted to the server (10). However, it is possible to confirm whether or not the actual prize is provided.

[0045]

BEST MODE FOR CARRYING OUT THE INVENTION An embodiment of the present invention will be described below with reference to the drawings. 1 to 8 show an embodiment of the present invention. The game site management device according to the present embodiment installs the game site 2 on the Internet,
The game program is downloaded to the terminal 20 of the user who has accessed the game site 2, and the user can reach a predetermined stage each time as a result of executing the game, and a prize is provided to the user who has reached the predetermined final stage. It is configured to do.

As shown in FIG. 1, the management of the game site 2 and the management of the contents, etc.
A server 10 for operating the game site 2 is installed in the management office 1. Also, server 1
The database 11 connected to 0 is a prize information storage unit 11a that stores various prize information, an advertisement information storage unit 11b that stores various advertisement information, a game storage unit 11c that stores a predetermined game program, and members already registered. A user information storage unit 11 that stores various kinds of information about users
d and so on.

The game program is created, for example, in the Java (Java) language developed by Sun Microsystems, and if incorporated into HTML (Hypertext Markup Language) format data, it is a Java compatible search browsing software (browser). ) Is feasible. The game program stored in the game storage unit 11c of the database 11 is downloaded to the terminal 20 on the user side in response to a request from the search browsing software.

Of course, the game program is Java
The game program may be created in a language other than the (registered trademark) language, but the game program according to the present embodiment is downloaded to the terminal 20 at a time together with image data such as a prize list and advertisements. It can be executed independently. Moreover, the game site management program including the game program is a CD-ROM (CDROM),
It may be recorded on a portable recording medium capable of magnetically or optically storing such as a magneto-optical disk or a floppy (registered trademark) disk.

The server 10 displays a list of prizes on the user's terminal 20 from among various kinds of product information, and prize selection receiving means for receiving a selection of a prize desired by the user from the prize list, and a product selected here. A function that can realize each function of a related advertisement delivery unit that searches for related advertisements from various types of advertisement information and displays them on the terminal 20, and a game providing unit that enables a game to be executed on the terminal 20 when the display of the advertisements ends. Is.

Further, the server 10 stores the predetermined stage reached by the user each time the game ends, for each user information stored in the user information storage section 11d of the server 10, and the game to be executed next time. In the above, each function of the game stage management means that allows the user to start from the stage already reached in the previous game and the prize providing means that provides the prize to the user who has reached the final stage in the game is also realized.

Further, the server 10 has arrival stage reporting means for transmitting a predetermined stage reached by the user as a result of the execution of the game to the server 10 for each user, and when the final stage is reached, It is also possible to realize various functions such as an arrival authorization means for notifying the user who has arrived of the arrival authorization identifier that proves the arrival.

The game site 2 is constructed corresponding to the terminal 20 having various functions. This game site 2
The user can connect (access) before the game is executed, and the game stage management means of the server 10 performs the member registration which is a prerequisite for receiving the memory management of the stage already reached by the user. Part 2a
Is provided.

The terminal 20 provides a main body of a computer of a user who uses the game site 2, a mobile phone, a personal digital assistant, a CATV (cable television), a WebTV (web TV), a communication satellite or a communication service using a communication satellite. It includes a television, a game console and the like that can be received. These terminals 20 have predetermined functions such as Internet connection and electronic mail transmission / reception, and have a display unit 21 and an input unit 22. It is preferable that the terminal 20 be a mobile phone, in view of the degree of its popularity and convenience.

The user can register as a member by connecting to the game site 2 from the terminal 20 via the Internet. That is, when personal information (name, age, sex, e-mail address, hobby, etc.) is entered in a predetermined member registration form in the member registration section 2a, the server 10
Automatically registers as a member, a user ID is issued, and the user's terminal 20 is notified by e-mail or the like. The user ID and personal information are automatically registered for each user in the user information storage section 11d of the database 11, and are centrally managed after such registration.

The user who has completed the member registration is the terminal 20
When connecting to the game site 2 via the Internet, the user is first required to perform an authentication procedure using a user ID. At this time, the user ID issued at the time of member registration
When is input, a list of prizes and a message “Please select a prize before starting the game” are displayed on the display unit 21 of the terminal 20. The input unit 22 of the terminal 20 is used to select a desired prize from the prize list displayed on the display unit 21. In the present embodiment, the prize to be selected is set to one, but it may be set so that two or more predetermined plurality can be selected.

When one prize is selected from the prize list, the advertisement corresponding to the selected prize is displayed on the display unit 21 of the terminal 20, and when the display of the advertisement for a predetermined time is finished,
The game program is downloaded to the terminal 20. This allows the user to play the game on the terminal 20. As will be described below, the game program downloaded here is set to start from a stage reached in the previous game when the stage reached in the previous game is registered.

The game that can be executed by the terminal 20 according to the game program is not one in which the result of "winning" or "missing" can be obtained by simple lottery, and each time it is executed, it reaches a predetermined stage according to its execution content. It is possible, and when it is executed next time, it can be started from the stage reached last time. That is, a so-called role-playing game or the like, which aims at the final stage sooner, corresponds to the skill and ingenuity of the user's game.

The stage is various scenes in which the player character is advanced in accordance with a predetermined scenario or story, and there are various types from continuous ones to independent ones. The game is generally completed when the player character reaches the final stage (goal).

More specifically, for example, after the title screen is displayed on the display unit 21, names of various characters and explanations of key operations are displayed. Here, if the line feed key of the input unit 22 is pressed, the game starts, and then the player character is used to advance the game by a predetermined key operation. Various stages corresponding to various scenes are prepared according to the scenario and story of the game, while defeating the enemies appearing at each stage and collecting items,
It is possible that the player character aims for the final stage.

The number of player characters in one game unit is five, for example, and the game is over when all of the player characters are defeated by the enemy. In the downloaded game program, when the number of times the game is executed reaches a predetermined upper limit value (for example, 5 times), the game cannot be continuously executed any more, and the game site 2 must be reconnected and a new download must be made. It is set not to become.

The stage that the user can reach as a result of the execution of each one of the games is the server 1
It is stored and managed for each user information stored in the 0 user information storage unit 11d. Online terminal 2 here
When the game is executed with 0, the stage reached as a result of the game can be automatically stored and managed by the server 10 side each time.

However, as described above, when the game is executed on the terminal 20 offline, the stage reached as a result of the game can be transmitted to the server 10 for each user by the arrival stage reporting means. Whenever the game ends once or when the game reaches the upper limit value, the server 10 side is notified of the data so that the data regarding the reaching stage is stored and managed for each user information of the user information storage unit 11d. It is set so that it can be done.

When the stage stored for each user information has reached the predetermined final stage, the prize is offered to the user who has reached the final stage. Here, when a user reaches the final stage, the server 10 sends the arrival authorization notification including the authorization number (attainment authorization identifier) certifying the arrival and the information regarding the prize recipient to the user by the attainment authorization means. Send to by email. At this time, the contents of the transmitted arrival authorization notice are automatically stored in the user information storage unit 11d in the database 11 in association with each user information.

The computer 30 of the store that can actually provide the prize is connected to the server 10 and is displayed by the user who came to the store and the information about the certification number and the prize recipient stored in the database 11 of the server 10. The information such as the certification number and the user ID is compared, and if the two match, the prize-provided information related to the prize is provided to the server 1
It is to be transmitted to 0. At this time, the user can actually receive the prize. As a store, a convenience store that is nationwide deployed is preferable from the viewpoint of convenience in providing prizes.

As described above, the server 10 that operates the game site 2, the terminal 20 of the user who uses the game site 2,
The description has been centered on the computer 30 of the store where the prize is actually provided based on the result of the game. Next, the advertisement displayed with the game, and the server 10
Management of will be briefly explained.

As shown in FIG. 1, the advertiser, who is the prize provider, delivers the prize to the store where the prize is actually provided, and places the advertisement at the advertising agency. Not limited to this, the advertiser does not have to be the same as the prize provider, and may have a certain relationship with respect to the prize provision.

The advertising agency sets up and manages the management office 1 where the server 10 is installed, and the management office 1 requests the advertiser to place advertisements and provide prizes. The actual installation of the server 10 in the management office 1 and the management of the installed server 10 are performed by a business operator such as the system developer of the game site 2.

Next, the operation of the game site operating method will be described in more detail. FIG. 2 shows a member registration process of a user who is connected to the game site 2. The user connects to the game site 2 from the terminal 20 (step S1
01: Y), open the member registration section 2a (step S10)
2: Y), personal information (name, age, sex, e-mail address, etc.) is input from a predetermined member registration form (step S103).

If the input is correct (step S10)
4: Y), membership is automatically registered in the database 11 of the server 10 (step S105), and a user ID is issued and the terminal 20 of the user is sent by e-mail.
(Step S106), and the process ends (end). The new user ID and personal information are automatically additionally registered in the database 11 for each user, and are centrally managed by the server 10.

FIG. 3 shows a prize list display process and a game program download process in the server 10. When the user accesses the game site 2 for the purpose of downloading the game (step S20)
1: Y), first, the member registration section 2a is required to perform an authentication procedure using the user ID (step S20).
2).

When the authentication procedure by the user ID is completed, the prize list and the message "Please select a prize before starting the game" are displayed on the display unit 21 of the terminal 20 (step S203). At this time, not only the prize list and the message but also the outline and explanation of the game may be displayed together.

The user uses the input unit 22 of the terminal 20 to
Select one prize from the prize list (step S
204: Y), the advertisement corresponding to the prize selected here is retrieved from the advertisement information storage unit 11b of the database 11 and displayed on the display unit 21 of the terminal 20 (step S205).

The advertisement corresponding to the prize is displayed for a predetermined time,
When this advertisement ends (step S206: Y), the game program is downloaded to the terminal 20 (step S207), and the process ends (end). As described above, in order for the user to play the game, it is a prerequisite that the user sees the advertisement regarding the prize based on the selection of the desired prize. As a result, the advertisement can be shown to the user without fail, and the advertising efficiency can be improved.

The game storage unit 1 of the database 11
A plurality of types of games may be stored in the 1c in advance, and the user may select a desired game from among them. As a result, it is possible to meet the detailed needs of the user and further enhance the ability to attract customers.

However, although there is no problem in selection when starting a new game, if there is a halfway game that has already progressed to a predetermined stage, the game of the same type unless the stage is abandoned. Must be selected. If the more difficult the game is, the more stages it can reach in one game, and the lower the game is, the less stages it can reach in one game. You can increase your interests.

Alternatively, it is interesting to prepare different kinds of games for each prize in the prize list in advance and to specify the game corresponding to the selected prize. In such cases, not only can the user's detailed needs be met, but, for example, by combining less popular prizes and popular games,
It is also possible to correct the bias in prize selection and advertisement display. However, as in the case described above, if there is a game that has already reached a predetermined stage, it is necessary to select the same kind of prize or game as the previous one.

FIG. 4 shows the processing when the downloaded game program is executed on the terminal 20. First, the title screen of the game is displayed on the display unit 21 of the terminal 20 (step S301), and the name of the character appearing in the game and an explanation of various key operations are displayed. When the user starts the game (step S302: Y), "1" is added to the game execution count (step S30).
3) The game will be executed.

In such a game, on the display unit 21, while advancing the player character according to a predetermined scenario or story, defeating the enemies appearing in various stages and collecting items, the final stage (for example, the 20th stage).
Stage). In this way, the content of the game is not something for which you can get a “win” or “miss” result simply by lottery, but you can reach the final stage faster depending on the skill and devising of the user's game Becomes

Even if the game is once over, unless the game is ended, that is, the operation of the game program is not stopped, the game can be repeatedly executed continuously from the stage reached last time. However, each time the game is started, the number of executions is counted as described above, and when the number of executions reaches the upper limit value (for example, 5 times) (step S304: Y), in the game program already downloaded, The game will not run. As a result, it is possible to encourage the user to connect to the game site again, attract existing users as repeaters repeatedly, and increase the chances of showing the latest updated advertisement.

When the number of executions of the game reaches the upper limit value (step S304: Y) or when the game is ended (step S305: Y), the stage which can be reached by the result of the game till then is The user can send a notification from the terminal 20 to the server 10 (step S306).

Specifically, the game screen on the display unit 21 is switched to the mail transmission screen, and the terminal 20 can transmit the stage report e-mail to the server 10.
Such emails will include the stage reached and User I
D and D are automatically assigned so that they cannot be modified, and an e-mail of the stage report containing this information is sent to the server 1
Sent to 0.

On the server 10 which has received the stage report e-mail, the stage to which the user has newly arrived is
It is stored for each user information in the user information storage unit 11d of the database 11 (step S307). In the user information storage unit 11d, as shown in FIG. 7, a "stage" is stored in association with a user name together with each user ID and the like.

When the stage stored and managed for each user information is newly updated, the server 10 determines whether or not the stage stored for each user information has reached the final stage (step S308). . If the final stage is reached here (step S308:
Y), an e-mail for notification of arrival authorization is sent to the user who has reached the final stage (step S30).
9).

The arrival authorization notification includes an authorization number (attainment authorization identifier) certifying that the final stage has been reached and information on the prize recipient. The content of the arrival authorization notification is automatically stored in the user information storage unit 11d of the database 11 in association with each user information. After that, the stage information of the user who has reached the final stage is reset at the start point (step S310).

FIG. 5 and FIG. 6 show the processing relating to the actual provision of prizes. When the user who received the arrival authorization notice receives the prize at the store, the computer 3 of the store
Connect to server 10 from 0 (step S40
1), the verification screen is transmitted from the server 10, and the verification screen is displayed on the display unit of the computer 30 in the store (step S402).

Next, the store clerk asks the user who came to exchange the prize for the certification number and the address name, and inputs the certification number and user information from the input unit of the computer 30 of the store. The information input here is transmitted to the server 10 (step S403). The server 10 side determines whether or not the received information and the information stored in the server 10 side match, and the collation result is sent to the computer 30 and displayed on the screen (step S404). ).

If both pieces of information match, it is possible to confirm that the person is an authorized person. Therefore, the store actually provides the prize, and then the prize-provided information is transmitted to the server 10 (step S405). On the other hand, if both information does not match,
No prizes will be handed over. By such processing, it is possible to prevent illegal prize acquisition, and the server 1
The 0 side can also confirm whether or not the actual prize is provided.

That is, the server 10, which receives the inquiry of the collation from the computer 30 of the store, collates the certification number and the like as shown in FIG. 6, and stores the information inputted in the store and the server side. It is determined whether the information and the information match each other (step S501). Then, the collation result is returned to the computer 30 of the store (step S
502).

If the collation is successful (step S50)
3; Y), the prize provision completion information is received from the computer 30 of the store, and the completion of the prize transfer is registered (step S504). If the collation is not successful (step S502; N), the process is terminated without registering the delivery completion (end).

When the game site operating program for realizing the processing operation of the game site operating apparatus is executed by a computer such as the server 10, the program is stored in an auxiliary storage device such as a hard disk device in the computer. Set it in the main memory and execute it. As described above, the game site management program is stored in a portable recording medium such as a CD-ROM for sale, or stored in a recording device of a computer connected via a network such as the Internet.
It can also be transferred to other computers via a network.

Although the embodiments of the present invention have been described above with reference to the drawings, the specific configuration is not limited to these embodiments, and there are changes and additions within the scope not departing from the gist of the present invention. However, it is included in the present invention. For example, the game is not limited to the role-playing game illustrated concretely, and each time it is executed, it is possible to reach a predetermined stage according to the content of the execution, and when the game is executed next time, the stage reached last time is reached. It can be of any content as long as it is more startable.

Further, if the function of the server 10 as a privilege granting means allows the user to grant a privilege in accordance with the number of times the game is repeatedly executed before the user reaches the final stage, You can get connection (access) to many game sites. Here, the privilege is given to users who have played a small number of games with the intent of praising their good fight, or conversely, to the users who have played a large number of games with the intent to apologize for their efforts. Various modes are conceivable.

More specifically, as shown in FIG. 8, for example, the number of game executions from a user who has reached the final stage during the campaign period to the arrival of the final stage is less than a predetermined value. A user is selected and lottery is performed (step S601). Of course, the special prize may be unconditionally given to all the users who have executed the game less than the predetermined value without performing the lottery. However, by drawing lots, gambling is added and it is possible to provide more valuable prizes.

The server 10 issues a winning number for certifying the winning to the user who has won the lottery (step S602). The winning number is issued by sending it to the terminal 20 of the user by e-mail. Here, information related to the winning numbers and the like is stored in the user information storage unit 11d of the database 11 (step S6).
03).

After that, the same procedure as in the case of the prize is carried out,
Winner users can receive special prizes. Here, the special prize may be an airline ticket, a high-priced gift certificate, or the like. As a result, it is encouraged that the skill level and the like of the game be increased according to the game skill and the like of each user. As a result, more access is invited, and the advertising efficiency can be improved. The special prize may be determined according to the probability of the lottery, such as making the prize more expensive as the probability of the lottery is lower.

[0096]

According to the game site operating device, the program that causes a computer to function as the device, and the game site operating method according to the present invention, an advertisement is displayed on a terminal of a user connected to the game site, and the advertisement is displayed. You can effectively attract a large number of users by making the game runnable after it finishes and providing prizes when you reach the final stage of this game, and show advertisements to users even more effectively As a result, the advertising efficiency can be improved.

In particular, in the above-mentioned game, the execution result is not a mere luck, and the skill and ingenuity of the user with respect to the game are important, and this skill and ingenuity are reflected in the progress to each stage in the game. , Users will not get tired of the game in a short time, aiming for the final stage while advancing each stage while enjoying the scenario and story in the game, and in combination with the increase in opportunities to see advertisements, it is sure to win prizes It becomes possible to satisfy users' satisfaction.

[Brief description of drawings]

FIG. 1 is a block diagram showing a game site operating device according to an embodiment of the present invention.

FIG. 2 is a flowchart showing a member registration process of a user who is connected to the game site, in the game site management device according to the embodiment of the present invention.

FIG. 3 is a flowchart showing a prize list display process and a game program download process by the server in the game site management apparatus according to the embodiment of the present invention.

FIG. 4 is a diagram illustrating a process when a downloaded game program is executed on a terminal, and a process of receiving a stage report or transmitting a notification of arrival authorization by a server, in the game site operating apparatus according to the embodiment of the present invention. It is a flowchart shown.

FIG. 5 is a flowchart showing an actual prize providing process in the game site operating apparatus according to the embodiment of the present invention.

FIG. 6 is a flowchart showing an update process of information related to actual provision of prizes in the game site management device according to the embodiment of the present invention.

FIG. 7 is an explanatory diagram showing an example of a user information table.

FIG. 8 is a flowchart showing an example of a case in which a privilege is given according to the number of times a game is executed repeatedly until the user reaches the final stage.

[Explanation of symbols]

1 ... Administration office 2 ... Game site 2a ... Member registration department 10 ... Server 11 ... Database 11a ... Prize information storage unit 11b ... Advertising information storage unit 11c ... Game storage section 11d ... User information storage unit 20 ... Terminal 21 ... Display 22 ... Input section 30 ... Computer

Claims (21)

[Claims] 1. A game in which a prize can be won, and each time the game is executed, a predetermined stage can be reached according to the content of the execution. , A game site management device that has a function as a server provided to users through a communication network, displays a list of available prizes on the user's terminal, and accepts the selection of prizes desired by the user from the prize list. Selection acceptance means, related advertisement distribution means for searching an advertisement related to the selected product from advertisement information and displaying the advertisement on the terminal; and when the display of the advertisement ends, the game is executed on the terminal. The game providing means that enables the game and the predetermined stage reached by the user each time the game ends are stored in the server. For each user information stored in the game to be executed next time, the game stage management means that allows the user to start from the stage already reached in the previous game, and for the user who has reached the final stage in the game, A game site operating device, comprising: a prize providing means for providing a prize. 2. The game site operating apparatus according to claim 1, further comprising a privilege granting unit that grants a privilege in accordance with the number of times the game is repeatedly executed before reaching the final stage. 3. The privilege awarding means performs lottery among users who have executed a game repeatedly less than a predetermined number of times before reaching the final stage, and wins the prize for the prize winner. The game site operating apparatus according to claim 2, wherein a special prize is provided separately. 4. The game according to claim 1, wherein the game providing means prepares a plurality of types of games in advance and allows a user to select a desired game from the games. Site management device. 5. The game providing means preliminarily prepares different kinds of games for each prize in the prize list, and specifies a game corresponding to the selected prize. The game site management device described in 2 or 3. 6. The game providing means sets an upper limit to the number of games that can be continuously executed on the terminal each time the game is executable on the terminal. , 2, 3, 4 or 5 game site management device. 7. The game site operating apparatus according to claim 1, 2, 3, 4, 5 or 6, wherein the terminal is a mobile phone. 8. An arrival stage reporting means for transmitting a predetermined stage reached by the user as a result of the execution of the game to the server for each user. , 5, 6 or 7 game site management device. 9. When the final stage is reached, an arrival certifying means for notifying the arriving user of the arrival certifying identifier for certifying the arrival is provided. , 5, 6, 7 or 8 game site management device. 10. The game site operating apparatus according to claim 9, wherein the arrival authorization identifier is stored on the server side for each of the user information. 11. A computer of a store capable of providing a prize connects to the server and refers to the attainment authorization identifier and user information stored in the server to refer to the prize-provided information related to the prize provision. 11. The game site operating device according to claim 10, wherein the game site operating device is transmitted to the server. 12. Claims 1, 2, 3, 4, 5, 6, 7,
A game site operating program, characterized by causing a computer to function as the game site operating device according to 8, 9, 10 or 11. 13. A game in which a prize can be obtained, each time the game is executed, a predetermined stage can be reached according to the contents of the execution, and when the game is executed next time, the game started from the stage reached last time is executed. , In the game site operating method provided to the user through the communication network, a step of displaying a list of available prizes on the user's terminal and accepting the selection of the prize desired by the user from the prize list; Searching for an advertisement related to the selected product and displaying the advertisement on the terminal; when display of the advertisement ends, enabling the game on the terminal; and each time the game ends. A game that will be executed next time by storing the predetermined stage reached by the user for each user information stored in the server In the above, the server has a step of allowing the user to start from a stage already reached in the previous game, and a step of providing the prize to the user who has reached the final stage in the game. Game site management method. 14. The method according to claim 1, further comprising a step of granting a privilege in accordance with the number of times of execution of games repeatedly executed until reaching the final stage.
Game site management method described in 3. 15. In the step of granting the privilege, a lottery is conducted from among users whose execution counts of the games repeatedly executed until reaching the final stage are less than a predetermined value, and the prize is given to the winner. The method of operating a game site according to claim 14, wherein a special prize is provided separately from the prize. 16. The step of enabling the game to be executed, wherein a plurality of kinds of games are prepared in advance, and a game desired by a user can be selected from among them. The game site management method described in 15. 17. In the step of enabling the game to be executed, different kinds of games are prepared in advance for each prize in the prize list, and a game corresponding to the selected prize is designated. The game site operating method according to claim 13, 14 or 15. 18. In the step of enabling the game to be executed, an upper limit is set to the number of times the game can be executed continuously in the terminal each time the game is executed in the terminal. Claims 13, 14, 15,
The game site management method described in 16 or 17. 19. The method according to claim 13, 14, 15, 16, further comprising a step of enabling transmission of a predetermined stage reached by a user as a result of execution of the game to the server for each user. 17 or 18
How to operate the described game site. 20. When the final stage is reached, the method further comprises the step of notifying the arriving user of the arrival authorization identifier certifying the arrival. , 17, 18 or 1
The game site management method described in 9. 21. The game site operating method according to claim 20, further comprising the step of storing the arrival authorization identifier on the server side for each of the user information.