JP2003038854A - Game site managing device - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a game site managing device in which a place of the nearest gift exchanging station can be guided by a map or the like to a prize winner of a game. SOLUTION: A server 10 searches from a data base 11d for a place of the nearest shop serving as a gift exchanging station from the address information or the like of winning reporting mail when receiving winning reporting mail including an address or the like from a terminal 20 of a prize winner and sends to the terminal 20 of the prize winner a winning confirming notice including the name and map information of the shop.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a game site operating apparatus having a function as a server for providing a game for giving a prize to a winner to a user through a communication network, and a computer functioning as the game site operating apparatus. Program and game site management method.

[0002]

2. Description of the Related Art A game site that provides various kinds of games to a user's terminal (such as a mobile phone) via the Internet may provide a game in which a prize is awarded according to the result of the game. , By mail or at the nearest prize exchange.

[0003]

[Problems to be Solved by the Invention] When a prize is mailed or the like, the cost for sending the prize increases and it takes a certain amount of time for the prize to arrive. On the other hand, when the prize is received at the prize exchange place, it may be difficult for the winner to know the place of the prize exchange place.

The present invention has been made by paying attention to the problems of the conventional technique, and a game site operating device capable of guiding a prize winner of a game to the nearest prize exchange place on a map or the like. , A program for causing a computer to function as the device, and a game site operating method.

[0005]

The gist of the present invention for achieving the above object resides in the inventions of the following items. [1] In a game site operating device having a function as a server (10) for providing a game for giving a prize to a winner through a communication network, a winning including at least the address of the winner of the game. The winning report receiving means for receiving the report, the database (11) in which the location of the prize exchange place is registered in advance, and the location of the prize exchange place based on the address included in the winning report received by the prize report receiving means. (11) A game site operating device comprising: a search means for searching from (11); and a transmission means for transmitting guidance information indicating the place of the prize exchange place extracted by the search means to the winner.

[2] The database (11) stores the place of the prize exchange place as map information, and the transmitting means indicates the place of the prize exchange place extracted by the searching means in the guide information. The game site operating device according to [1], which transmits guide information including map information.

[3] The guide information corresponds to the selected name on the user's terminal (20), means for displaying the name of the prize exchange office, means for accepting selection of the displayed prize exchange office name. The game site operating device according to [2], which is information for functioning as means for displaying map information of a prize exchange.

[4] List the names of prize exchanges,
The game site operating device according to [3], which displays map information of a prize exchange selected from the list.

[5] The terminal (20) of the user is a mobile phone capable of connecting to the Internet, and the winning report receiving means receives the position information of the mobile phone when receiving the winning report from the mobile phone. The retrieval means retrieves the place of the prize exchange from the database (11) instead of the address of the winner or in addition to the address of the winner based on the location information of the mobile phone. The game site management device according to any one of [1] to [4].

[6] The game site operating device according to any one of [1] to [5], which guides the nearest prize exchange place.

[7] The prize list that can be won is displayed on the user's terminal (20), and the prize selection acceptance means for accepting the selection of the prize desired by the user from the prize list, and the advertisement information are used to select the prize. Related advertisement delivery means for searching for an advertisement related to the selected prize and displaying it on the terminal (20), and game providing means for enabling the game to be executed on the terminal (20) when the display of the advertisement ends. The game site operating device according to any one of [1] to [6].

[8] Change the computer from [1] to [7]
A program for functioning as the game site operating device according to any one of 1.

[9] A game for giving a prize to a winner
In the game site operating method provided to the user through the communication network, the winning report receiving means receives the winning report including at least the winner's address from the winner of the game, and the searching means preliminarily sets the place of the prize exchange. Searching the location of the prize exchange place from the registered database (11) based on the address included in the winning report received by the winning report receiving means;
The transmitting means transmits the guide information indicating the place of the prize exchange place extracted by the searching means to the winner, the game site operating method.

[10] The database (11) stores the location of the prize exchange place as map information,
The game site operating method according to [9], wherein the transmitting unit transmits, to the guide information, guide information including map information indicating the place of the prize exchange place extracted by the searching unit.

[11] The guide information corresponds to the means for displaying the name of the prize exchange place on the user's terminal (20), the means for accepting the selection of the displayed prize exchange place name, and the selected name. The game site operating method according to [10], which is information for functioning as a means for displaying map information of a prize exchange.

[12] The game site operating method according to [11], characterized in that the names of prize exchanges are displayed in a list and the map information of the prize exchanges selected from the list is displayed.

[13] The terminal (20) of the user is
It is a mobile phone that can be connected to the Internet, and the winning report receiving means acquires the location information of the mobile phone when receiving the winning report from the mobile phone, and the searching means substitutes the address of the winner. [9] to [12], wherein the location of the prize exchange is searched from the database (11) based on the location information of the mobile phone in addition to the address of the winner or the address of the winner. Game site management method.

[14] The game site operating method according to any one of [9] to [13], characterized in that the nearest prize exchange place is guided.

[15] The prize selection receiving means displays a list of obtainable prizes on the user's terminal (20) and receives the selection of the prize desired by the user from the prize list, and the related advertisement distribution means. However, from the advertisement information,
A step of searching for an advertisement related to the selected prize and displaying the advertisement on the terminal (20);
The game site operating method according to any one of [9] to [14], further comprising the step of enabling the game to be executed on the terminal (20) when the display of the advertisement ends.

Next, the operation of the invention described in each of the above items will be described. When the winning report receiving means of the game site operating device receives the winning report including the address of at least the winning person from the winning person of the game by e-mail or the like, the searching means uses the database in which the place of the prize exchange place is registered in advance ( From 11), the place of the prize exchange is searched based on the address of the winner included in the winning report. The transmitting means transmits the guide information indicating, for example, the nearest prize exchange place of the prize exchange place extracted by the search means to the previous winner by e-mail or the like.

As described above, since the guide information indicating the place of the prize exchange place is sent to the winners, the winners can easily and quickly receive the prizes without getting lost. Furthermore, when the prize exchange is a store such as a convenience store, it contributes to an increase in the number of visitors to the store.

The location of the prize exchange place is registered in the database as map information and transmitted as guide information including map information indicating the place of the prize exchange place.
The location of the prize exchange can be easily communicated to the winners.

When the name of the prize exchange place is displayed on the user's terminal and the displayed prize exchange place name is selected by clicking, the map information of the prize exchange place corresponding to the selected name is displayed. Then, it is possible to prevent unnecessary map information from being sent to a person who knows the place only by the name. In addition, the name of the prize exchange place is displayed in a list, and the map information of the prize exchange place selected from the list is displayed. Can be shown on the map. This is effective, for example, when the winner wishes to exchange the prize at a prize exchange place near his / her workplace, which is different from his / her home address.

When the user's terminal (20) is a mobile phone capable of connecting to the Internet, the winning report receiving means acquires the location information of the mobile phone when receiving the winning report from the mobile phone, and retrieves it. The means searches the database for the location of the prize exchange place based on the location information of the mobile phone instead of or in addition to the address of the winner.
Thereby, even if the winner is located in a place different from the notified address, it is possible to guide the appropriate prize exchange place corresponding to the place. Further, in the case of guiding the place of the prize exchange place for each of the address and the current position, it is possible to provide the guide information corresponding to both the case of returning after returning home and the case of exchanging immediately.

In the case where the list of the prizes that can be won is displayed on the terminal of the user who is connected to the game site, the user can select the desired prize from the list, and the advertisement related to the prize is played before the game can be executed. , You can get high advertising effect.

[0026]

BEST MODE FOR CARRYING OUT THE INVENTION An embodiment of the present invention will be described below with reference to the drawings. 1 to 6 show an embodiment of the present invention. The game site management device according to the present embodiment installs the game site 2 on the Internet,
The game program is downloaded to the terminal 20 of the user who has accessed the game site 2, and the prize is provided when the result of the game executed on the terminal 20 is a win. It also has a function of notifying the winner of the prize exchange e-mail from the winner on a map or the like of the location of the nearest prize exchange place.

As shown in FIG. 1, the management of the game site 2 and the management of the contents are generally performed by the management office 1.
A server 10 for operating the game site 2 is installed in the management office 1. Also, server 1
The database 11 connected to 0 is a prize information storage unit 11a that stores various prize information, an advertisement information storage unit 11b that stores various advertisement information, a game storage unit 11c that stores various game programs, and a prize exchange place. It has a guide information storage unit 11d and the like in which the names of stores, addresses, and map information are stored in association with each other. Of course, various prize information and advertisement information can be updated at any time.

The game program is created, for example, in Java (Java) language developed by Sun Microsystems, and if incorporated into HTML (Hypertext Markup Language) format data, it is a Java compatible search browsing software (browser). ) Is feasible. The game program stored in the game storage unit 11c of the database 11 is downloaded to the terminal 20 on the user side in response to a request from the search and browse software.

Of course, the game program is Java
The game program may be created in a language other than the language, but the game program according to the present embodiment is downloaded to the terminal 20 at a time together with image data such as a prize list and advertisements, and is executed independently on the terminal 20. It is possible. Further, the game site management program including the game program may be recorded in a magnetically or optically storable portable recording medium such as a CD-ROM, a magneto-optical disk or a floppy (registered trademark) disk.

The server 10 displays the prize list on the user's terminal 20, and the prize selection acceptance means for accepting the selection of the prize desired by the user from the prize list, and the advertisement related to the advertisement related to the selected prize. It is possible to realize various functions of the related advertisement delivery means that is searched from and displayed on the terminal 20 and the game providing means that enables the terminal 20 to execute the game when the display of the advertisement is completed. Further, the server 10 is based on the winning report receiving means for receiving the winning report including the address of the winning person by e-mail from the winning person and the address of the winning person included in the winning report received by the winning report receiving means. It functions as a search means for searching the prize exchange place from the database and a transmission means for transmitting a winning confirmation notice including guidance information indicating the place of the prize exchange place extracted by the search means to the winner. is there.

The terminal 20 receives the communication service using the main body of the computer of the player who uses the game site, the mobile phone, the portable information terminal, CATV (cable television), WebTV (web tea), communication satellites or communication satellites. It includes a television and a game console that can be used. These terminals 20 have predetermined functions such as Internet connection and electronic mail transmission / reception. The game site is built corresponding to the terminal 20 having various functions. It is preferable that the terminal 20 be a mobile phone, in view of the degree of its popularity and convenience.

When the terminal 20 is connected to the game site 2, the prize list and the message "Please select a prize before starting the game" are displayed on the display 21 of the terminal 20. The input unit 22 of the terminal 20 is used to select a desired prize from the prize list displayed on the display unit 21. In the present embodiment, the prize to be selected is set to one, but it may be set so that two or more predetermined plurality can be selected.

After selecting the prize from the prize list,
The advertisement associated with the prize is displayed on the user terminal, and then the predetermined game program is downloaded to the user's terminal 20. Thereby,
The user can play the game on the terminal 20.

The game that can be executed on the terminal 20 by the game program is, for example, a symbol matching game that is like a slot machine. In the case of a pattern matching game,
After the three symbols are scroll-displayed on the display unit 21 of the terminal 20, the three symbols are stopped and displayed in a predetermined order, and if all three types of the symbols that are stopped and displayed are the same, "winning"
It will be.

On the display unit 21, one game unit starts from the simultaneous start of scroll display of three symbols until all three symbols are stopped and displayed in a predetermined order. In the downloaded game program, when the number of times the game is executed reaches a predetermined upper limit value (for example, 10 times), the game cannot be continuously executed anymore, and the game site 2 must be reconnected and a new download must be made. It is set not to become.

If the result of the game is a win, a win report mail can be sent from the terminal 20 to the server 10. That is, the winning report mail cannot be sent unless the winning is won. The winning report email contains information such as the address, name, and telephone number of the winner. When the server 10 receives the winning report mail,
The winning number for certifying the winning is issued, and the winning number and the contents of the winning report mail are registered in the database 11 in association with each other as information related to the prize recipients.

Further, the server 10 analyzes the address information of the winning report mail, searches for the prize exchange place corresponding to the address, and provides information for guiding the place of the prize exchange place (name of the prize exchange place, address, Create guide information (map information, etc.). Then, the winning confirmation notification including the winning number and the guide information is transmitted to the terminal 20 by e-mail or the like. When the game is played online without downloading the game program, the winning number or guidance information may be simply displayed on the display unit 21 of the terminal 20. In such a case, the information regarding the winning numbers and the prize recipients is automatically stored in the database 11 of the server 10 when the result of the game is confirmed as winning.

The computer 30 of the store that can actually provide the prize is connected to the server 10, and the winning number stored in the database 11 of the server 10 and the information relating to the prize providing destination, the winning number on the user side, and The information related to the prize providing destination is collated, and if both match, the prize provided information related to the prize providing is transmitted to the server 10. As a store, a convenience store that is nationwide deployed is preferable from the viewpoint of convenience in providing prizes.

As described above, the server 10 that operates the game site 2, the terminal 20 of the user who uses the game site 2,
The explanation has been centered on the computer 30 in the store where the game is won as a result of the game and the prize is actually provided.
Next, the advertisement displayed with the game, and the server 1
Management of 0 will be briefly described.

As shown in FIG. 1, the advertiser, who is the prize provider, delivers the prize to the store where the prize is actually provided, and places the advertisement at the advertisement agency. Not limited to this, the advertiser does not have to be the same as the prize provider, and may have a certain relationship with respect to the prize provision.

The advertising agency sets up and manages the operation office 1 where the server 10 is installed, and the operation office 1 requests the advertiser to place advertisements and provide prizes. The actual installation of the server 10 in the management office 1 and the management of the installed server 10 are performed by a business operator such as the system developer of the game site 2.

Next, the game site operating method will be described in more detail. This method is roughly divided into the process of selecting prizes from the prize list, displaying advertisements, downloading the game program, and assigning a winning number to the winning report of the game sent from the user, and guiding information. And the notification of these are performed, and the process of collating the winning number with respect to the inquiry from the store for exchanging the prize is executed. In addition, the game program downloaded to the terminal 20 and the program executed by the computer of the store for exchanging prizes constitute the present system.

FIG. 2 shows a process of selecting a prize from a prize list, displaying an advertisement, and downloading a game program. When the user accesses the game site 2 for the purpose of downloading the game (step S101: Y), the prize list and the message "Please select a prize before starting the game" are displayed on the display unit 21 of the terminal 20. (Step S102). At this time, not only the prize list and the message may be displayed, but also a brief description of the game may be displayed together.

The user uses the input unit 22 of the terminal 20 to
Select one prize from the prize list (step S
103: Y), the advertisement corresponding to the selected prize is displayed on the display unit 21 of the terminal 20 (step S104).
When the display of the advertisement ends (step S105:
Y), a predetermined game program is downloaded to the terminal 20 (step S106), and the process ends (END). As described above, in order for the user to play the game, it is a prerequisite that the user sees the advertisement regarding the prize based on the selection of the desired prize.

FIG. 3 shows a flow when the downloaded game program is executed on the terminal 20. First, the game start screen is displayed on the display unit 21 of the terminal 20 (step S201). When the user starts the game (step S202: Y), "1" is added to the game execution count (step S203) and the game is executed (step S204).

In the game, symbols are scroll-displayed on the display unit 21 of the terminal 20 like a slot machine. Here, after three symbols are scroll-displayed, they are stopped and displayed one by one in a predetermined order. When all the symbols are stopped and displayed, if all three types of symbols are the same, "winning"
Becomes As a result of the game, including the case where the two symbols are in the same reach state, eventually, if all three symbols are not in the same state, the game will be lost.

When the game ends (step S205:
Y), it is determined whether or not the result of the game is a win (step S206). If the game result is a win (step S
206: Y), the game screen changes to a mail transmission screen,
An e-mail of a winning report can be sent from the terminal 20 to the server 10. When sending the winning report e-mail, the terminal 20 accepts the input of information (for example, address, name, age, occupation, etc.) related to the prize recipient (winner), and the winning report including such information is received. Is sent to the server 10 (step S207).

The server 10 which has received the winning report e-mail sends back a winning confirmation e-mail, and the terminal 20 receives this (step S20).
8). The e-mail of the winning confirmation notification is sent to the server 1
It contains information such as the winning numbers issued by 0, names of prize exchanges, and maps. Then, the game program is set so that the game cannot be executed again, and the process is terminated (step S210).

If the result of the game is not a win (step S206; N), it is determined whether or not the number of executions is less than the upper limit number (step S209; N), the process returns to step S202, and again. Make the game executable.
If the number of executions has reached the upper limit, (step S
209; Y), and thereafter, the game program is set so as not to be executed, and the process is terminated (step S21).
0).

By setting the upper limit on the number of games that can be continuously executed on the terminal 20, if the number of games executed reaches the upper limit, even if a prize is selected on the display unit 21 of the terminal 20, the game is played. Becomes unexecutable, and prompts the user to log off from the game site 2 and connect again to the game site 2. As a result, existing users can be repeatedly attracted to the game site 2 as repeaters, and the chances of showing the updated latest advertisement can be increased.

FIG. 4 shows a process of receiving a winning report or transmitting a winning confirmation notice by the server 10. The server 10 receives the winning report e-mail from the terminal 20 by the winning report receiving means (step S3).
01), and a winning number is assigned (step S302).
In addition, the assigned winning number and the information related to the prize recipient (winner) included in the received email of the winning report are stored in association with each other (step S303).

Further, the database 11 is searched based on the address information included in the winning report, the prize exchange place closest to the previous address is searched, and the guide information including the name, the address and the map information is created. (Step S304).
Then, the electronic mail relating to the winning confirmation notification including the guide information and the previous winning number is returned to the sender user of the previous winning report electronic mail (step S305).

FIG. 5 and FIG. 6 show the processing relating to the actual provision of prizes. When the user who wins the game receives the prize at the store, if the computer 30 of the store connects to the server 10 (step S401), the collation screen is transmitted from the server 10 and the collation screen is displayed on the display unit of the computer 30 of the store. Is displayed (step S
402).

Next, the store clerk asks the user who came to exchange the prize for the winning number and the address name, and inputs the winning number and user information from the input unit of the computer 30 of the store. The information input here is transmitted to the server 10 (step S403). The server 10 side judges whether or not the received information and the information stored in the server 10 side match, and the collation result is sent to the computer 30 and displayed on its screen (step S40).
4).

If both pieces of information match, it is possible to confirm that the winner is a genuine one. Therefore, the store actually provides the prize, and then transmits the prize submitted information to the server 10 (step S405). On the other hand, if both information does not match,
No prizes will be handed over. By such processing, it is possible to prevent illegal prize acquisition, and the server 1
The 0 side can also confirm whether or not the actual prize is provided.

That is, the server 10, which has received a collation inquiry from the computer 30 of the store, collates the winning number and the like and stores the information input in the store and the server side as shown in FIG. It is determined whether the information and the information match each other (step S501). Then, the collation result is returned to the computer 30 of the store (step S
502).

If the collation is successful (step S50)
3; Y), the prize submission completion information is received from the computer 30 of the store, and the completion of the delivery of the prize is registered (step S504). If the collation is not successful (step S502; N), the process is terminated without registering the delivery completion (end).

When the game site operating program for realizing the processing operation of the game site operating device is executed by a computer such as the server 10, the program is stored in an auxiliary storage device such as a hard disk device in the computer. Set it in the main memory and execute it.

As described above, the game site management program is stored in a portable recording medium such as a CD-ROM for sale, or stored in a recording device of a computer connected through a network such as the Internet. It can also be transferred to another computer via a network.

Although the embodiments of the present invention have been described above with reference to the drawings, the specific configuration is not limited to these embodiments, and there are changes and additions within the scope not departing from the gist of the present invention. However, it is included in the present invention.

For example, a plurality of predetermined stores are searched from the ones close to the address included in the winning report, and the user's terminal 20 is searched.
The program having the following functions executed in step 1 may be included in the winning confirmation notification as guide information and transmitted. This program displays the searched name list of a plurality of stores on the user's terminal 20, accepts an operation of selecting one store name from the list, and transmits the map information corresponding to the selected store name to the server 10. The terminal 20 of the user is caused to perform the function of requesting the user to display the map information sent from the server 10 on the screen.

Even when only the guide information about the nearest store is transmitted, the name of the store which is the prize exchange place is first displayed, and the map information is displayed when this name is selected. May be.

In addition, when the winning report is received from the mobile phone, the position information of the mobile phone is acquired, and instead of the address included in the winning report, or in addition to the address of the winner, the mobile phone The location of the prize exchange may be retrieved from the database 11 based on the location information.

Further, in the embodiment, when the result of the game is a win, the server 10 sends the win number proving the win to the terminal 20 by e-mail, but the present invention is not limited to this. In particular, when the game is played online without downloading the game program, the server 10 may simply display the winning number on the display unit 21 of the terminal 20. In such a case, the information regarding the winning numbers and the prize recipients is automatically stored in the database 11 of the server 10 when the result of the game is confirmed as winning.

[0065]

According to the game site operating device, the program that causes a computer to function as the device, and the game site operating method according to the present invention, a winning report including address information and the like is received from the winner of the game by e-mail or the like. In this case, the nearest prize exchange place is searched based on the address etc. and the guide information indicating the place is returned to the winner, so that the winner can reach the store easily and quickly without getting lost. You can then receive your prize. In addition, if the prize exchange is a store such as a convenience store, it contributes to an increase in the number of visitors to the store. In particular, when the map information indicating the place of the prize exchange place is transmitted as the guide information, the place of the prize exchange place can be informed to the winners more easily.

When the name of the prize exchange place is displayed on the user's terminal and the displayed prize exchange place name is selected by clicking, the map information of the prize exchange place corresponding to the selected name is displayed. With this, the map information will not be sent to those who know the place only by the name. In addition, the name of the prize exchange place is displayed in a list, and the map information of the prize exchange place selected from the list is displayed. Can be shown on the map.

When receiving the winning report from the mobile phone, the position information of the mobile phone is acquired, and based on this, the location of the prize exchange place is searched from the database and the guide is provided.
You can visit the appropriate prize exchange office for the prize exchange on the go.

Further, a list of prizes that can be won is displayed on the terminal of the user who is connected to the game site, the user can select a desired prize from among them, and the game can be executed after the advertisement related to the prize is played. Then, a high advertising effect can be obtained.

[Brief description of drawings]

FIG. 1 is a block diagram showing a game site operating device according to an embodiment of the present invention.

FIG. 2 is a flowchart showing a process of selecting a prize from a prize list, displaying an advertisement, and downloading a game program in the game site operating apparatus according to the embodiment of the present invention.

FIG. 3 is a flowchart showing a process when the downloaded game program is executed on the terminal in the game site operating device according to the embodiment of the present invention.

FIG. 4 is a flowchart showing a process of receiving a winning report or transmitting a winning confirmation notice by the server in the game site operating apparatus according to the embodiment of the present invention.

FIG. 5 is a flowchart showing an actual prize providing process in the game site operating apparatus according to the embodiment of the present invention.

FIG. 6 is a flow chart showing an update process of information related to actual provision of prizes in the game site management apparatus according to the embodiment of the present invention.

[Explanation of symbols]

1 ... Administration office 2 ... Game site 2a ... Advertising time designation section 10 ... Server 11 ... Database 11a ... Prize information storage unit 11b ... Advertising information storage unit 11c ... Game storage section 11d ... Guidance information storage unit 20 ... Terminal 21 ... Display 22 ... Input section 30 ... Computer

Front page continuation (51) Int.Cl. ⁷ Identification code FI theme code (reference) G06F 17/60 506 G06F 17/60 506

Claims (15)

[Claims] 1. A game site management apparatus having a function as a server for providing a game for giving a prize to a winner through a communication network, wherein a winning report including at least the address of the winner of the game. Retrieval to retrieve the prize exchange place from the database based on the address included in the winning report received by the prize report receiving means and the database in which the place of the prize exchange place is registered in advance. A game site operating apparatus comprising: a means and a transmission means for transmitting, to the winner, guidance information indicating the place of the prize exchange place extracted by the search means. 2. The database stores a place of a prize exchange place as map information, and the transmitting means includes map information indicating a place of the prize exchange place extracted by the search means in the guide information. The game site management device according to claim 1, wherein the game site management device transmits guide information. 3. The guide information, on the user's terminal, means for displaying the name of the prize exchange place, means for accepting selection of the displayed name of the prize exchange place, and a prize exchange place corresponding to the selected name. 3. The game site operating device according to claim 2, wherein the game site operating device is information for causing the map information of FIG. 4. The game site operating apparatus according to claim 3, wherein the names of prize exchanges are displayed in a list, and the map information of the prize exchanges selected from the list is displayed. 5. The terminal of the user is a mobile phone capable of connecting to the Internet, and the winning report receiving means acquires the position information of the mobile phone when receiving the winning report from the mobile phone. Yes, the search means searches the prize exchange place from the database based on the location information of the mobile phone instead of or in addition to the address of the winner. The game site management device according to any one of 1 to 4. 6. The game site operating device according to claim 1, wherein the game site operating device guides the nearest prize exchange place. 7. A prize selection receiving means for displaying a list of available prizes on a user's terminal and accepting selection of a prize desired by the user from the prize list, and the selected prize from advertisement information. 2. A related advertisement delivery unit that searches for an advertisement related to the above and displays it on the terminal, and a game providing unit that enables the game to be executed on the terminal when the display of the advertisement ends. 7. The game site operating device according to any one of 1 to 6. 8. A program for causing a computer to function as the game site operating device according to claim 1. 9. In a game site operating method for providing a user with a game for giving a prize to a winning person through a communication network, the means for receiving a winning report sends a winning report including at least the address of the winning person from the winning person of the game. The step of receiving and the step of the search means searching the place of the prize exchange from the database in which the place of the prize exchange is registered in advance, based on the address included in the winning report received by the winning report receiving means. The transmitting means transmits the guide information indicating the place of the prize exchange place extracted by the searching means to the winner, the game site operating method. 10. The database stores the location of a prize exchange place as map information, and the transmitting means includes map information indicating the place of the prize exchange place extracted by the search means in the guide information. 10. The method for operating a game site according to claim 9, wherein the guide information is transmitted. 11. The prize information, the means for displaying the name of the prize exchange place on the user's terminal, the means for accepting the selection of the displayed prize exchange place name, and the prize exchange place corresponding to the selected name. 11. The game site operating method according to claim 10, wherein the game site operating information is information for causing the map information of FIG. 12. The game site operating method according to claim 11, wherein the names of prize exchanges are displayed in a list, and the map information of the prize exchanges selected from the list is displayed. 13. The user's terminal is a mobile phone capable of connecting to the Internet, and the winning report receiving means acquires position information of the mobile phone when receiving the winning report from the mobile phone, 13. The retrieval means retrieves the place of the prize exchange from the database based on the position information of the mobile phone instead of the address of the winner or in addition to the address of the winner. The method for operating a game site according to any one of 1. 14. The method of operating a game site according to claim 9, wherein the nearest prize exchange place is guided. 15. The step of: the prize selection receiving means displaying a list of obtainable prizes on the user's terminal, and receiving the selection of the prize desired by the user from the prize list; and the related advertisement distributing means, the advertisement information. Searching for an advertisement related to the selected prize from among the above, and displaying the advertisement on the terminal; and a step of allowing the game providing means to execute the game on the terminal when the display of the advertisement ends. The game site operating method according to any one of claims 9 to 14, further comprising: