KR20010086964A - An apparatus for controlling advertising game in portable wireless terminal and a method for controlling the same - Google Patents

Abstract

PURPOSE: An apparatus and a method for controlling an advertisement game in a portable radio terminal are provided to continuously supply advertisement to a netizen through an advertisement game. CONSTITUTION: In case that a user of a portable radio terminal connectable to the Internet connects to a specific advertising site of the Internet for commanding a game start on an initial screen, an advertising board formed with a plurality of advertising frames and a rotation command are displayed(110-130). Each advertising frame is randomly rotated and then stopped(140). If the advertising materials on the stopped advertising frames are the advertising materials of the same advertising company, a celebration, an acquired good announcement message, and a game resumption message are displayed(150-160). If not same, the affected announcement message and a game resumption message are displayed(190). If the user commands resumption, the current game is resumed, otherwise, a game termination screen notifying the total use time and the total goods acquired in the game is displayed(170-180).

Description

An apparatus for controlling advertising game in portable wireless terminal and a method for controlling the same}

The present invention relates to an apparatus and method for controlling an advertising game in a portable wireless terminal, and more particularly, to an apparatus and method for controlling an advertising game for playing an advertising game in a portable wireless terminal with internet access.

The Internet advertising market is also growing in line with the number of Internet users that are exploding worldwide.

The domestic wireless communication market and the number of its users are also increasing rapidly. In the domestic wireless communication market, especially PCS phones, the wireless Internet can absorb half of the nation's mobile phone users as Internet users. Therefore, the variable area can be extended indefinitely.

Conventional carriers, wireless carriers, content providers, portal service providers, and technology solutions companies are striving to preoccupy various markets in terms of growth potential, speed, and effectiveness of the wireless Internet market.

One of the important characteristics of the conventional online advertisement (Internet, PC communication, etc.) is that a customer with a specific purpose comes in to find an advertisement directly. Conventional Internet advertising takes the form of providing useful information or offering giveaways or cash as a way to meet the needs of such purposeful customers.

The most advanced types of the above are a method of always placing an advertisement on the desktop, a method of displaying an advertisement while loading, a method of displaying an advertisement in the middle of a game, and a method in which the game itself is formed of an advertisement. The present applicant has filed a domestic and overseas content for netizens to enjoy games provided by a specific advertisement site after accessing the Internet using a PC, and to obtain prizes and prizes, etc. (Domestic Application No .; Patent 99). -13863, Patents 99-19081, Patents 99-41607, PCT Application No .; PCT / KR99 / 00630, US Application No .; 09 / 421,609, Japanese Application No. Hei 11-301543).

Such online advertisements have a far superior advertising effect than conventional banner advertisements.

In addition, the current wireless Internet advertising is not properly implemented due to the difficulty of advertising display due to screen constraints, and when a user clicks on the advertisement in preparation for the popularization of IMT-2000 and Webphone, the corresponding website Only the form of moving to the present situation is being implemented.

However, in the case of the wireless internet market, especially PCS phones, which are gradually becoming lighter and smaller, the general advertising technique cannot satisfy content users and advertisers who have to pay advertising fees.

Therefore, the present invention has been proposed in view of the above-described conventional situation, and provides a netizens with prizes or prizes through advertisement games to netizens using a portable wireless terminal capable of internet access, and continuously provides a message to the netizens to the advertiser. It is an object of the present invention to provide an advertising game control device in a portable wireless terminal.

Another object of the present invention is to provide a net prize or a prize to the netizens using a portable wireless terminal capable of Internet access, and to control the advertising game in a portable wireless terminal to continuously provide the netizens a message to the advertiser In providing.

In order to achieve the above object, an apparatus for controlling an advertising game in a portable wireless terminal according to a preferred embodiment of the present invention is provided with a portable wireless terminal device having a display means capable of expressing a text message and making an Internet connection.

Key input means capable of key input for Internet access, designation of a desired game site, and game play;

Storage means for storing advertisement data of a plurality of advertisement companies and OSD text data for each advertisement data;

OSD generating means for converting OSD text data from said storage means into display data;

Control means for controlling a game performance at a specific advertisement site selected by the key input means; And

Displaying a billboard of a plurality of advertising frames interposed with advertising materials of each advertising company on the display means under the control of the control means, by randomly rotating the plurality of advertising frames under the control of the control means and then stopped And displaying and displaying the congratulation and acquisition product guidance message provided by the OSD generating means and the message of resuming the game on the display means according to whether the advertisements on the advertisement frame are all advertisements of the same advertisement after the end of rotation. A means is provided.

In addition, the advertisement game control method in the portable wireless terminal according to the preferred embodiment of the present invention, when the user of the portable wireless terminal, which is connected to the Internet, connects to a specific advertising site on the Internet and orders the game to start on the initial screen, the advertisement of the advertising company. Displaying a billboard and a rotation command having a plurality of interposed ad frames;

Randomly rotating and then stopping each advertisement frame according to the rotation command;

If the arrangement of advertisements on the paused advertisement frames are all advertisements of the same advertisement company, a message of congratulation and acquisition product announcement and a resumption of the game is displayed. If the advertisements on the advertisement frames do not match, the corresponding announcement message is displayed. And displaying a message of resuming the game. And

If the user commands to resume the game, the current game is resumed; if the user commands to end the game, displaying a game end screen for notifying the total use time of playing the game until the end of the game and the total prizes acquired during the game. It is provided.

1 is a block diagram of an advertising game control device in a portable wireless terminal according to an embodiment of the present invention;

2 is a flowchart illustrating a method for controlling an advertisement game in a portable wireless terminal according to an embodiment of the present invention;

3 to 9 are screen configuration examples employed in describing an embodiment of the present invention.

<Description of Symbols for Major Parts of Drawings>

10: key input unit 20: timer

30: memory (storage means) 32: advertising storage unit

34: OSD character storage unit 40: OSD generation unit

50: display driving unit 60: display unit

70: control unit

Hereinafter, with reference to the accompanying drawings will be described an embodiment of the present invention in more detail.

1 is a block diagram of an advertisement game control apparatus in a portable wireless terminal according to an embodiment of the present invention.

Reference numeral 10 is a key input unit which is provided with a plurality of buttons and allows key access for Internet access, designation of a desired game site, and game play. By the key operation in the key input unit 10 it is possible to designate the advertisement game of the present invention. Of course, other kinds of games in the portable wireless terminal can also be designated.

Reference numeral 20 is a timer that shows the time. In the embodiment of the present invention, the timer 20 is configured separately from the controller 70 described later, but may be configured in the controller 70.

Reference numeral 30 is a memory that stores advertisement data of a plurality of advertisement companies and OSD text data for each advertisement data. The memory 30 includes an advertisement storage unit 32 that stores advertisement data (eg, data about a slogan, a brand name, a main concept, etc.) of each of a plurality of advertisement companies, and OSD text corresponding to each advertisement data. OSD character storage unit 34 for storing data is provided.

The advertisement data stored in the advertisement storage unit 32 may be updated by the controller 70 to be described later. The OSD character storage unit 34 stores not only OSD character data for displaying the initial screen and the game end screen, but also OSD character data for congratulation and acquisition product guide messages and OSD character data for resuming messages.

Reference numeral 40 is an OSD generation unit for converting OSD text data from the OSD text storage section 34 into display data under the control of a controller 70 to be described later.

Reference numeral 50 is displayed on the display unit 60 by the control of the control unit 70, which will be described later, the advertising board consisting of a plurality of advertising frames, each of the advertisements of the advertising company, and the control of the plurality of control unit 70 Each of the advertisement frames are randomly rotated and then stopped, and after the end of the rotation, the advertisements provided by the OSD generator 40 are controlled by the controller according to whether all advertisements on the advertisement frame are advertisements of the same advertisement company. It is a display driving unit for displaying a message on the display 60 and congratulations and acquisition product guidance message and whether to resume the game.

Here, the billboard is composed of a plurality of advertisement frames arranged in n rows.

Reference numeral 60 denotes a display unit which displays the initial screen, the advertisement board, various guide messages, and the game end screen by the display driving operation of the display driver 50. Typically, the display unit 60 is composed of a liquid crystal display in a portable wireless terminal capable of internet access.

In addition, the congratulatory guidance message displayed on the display unit 60 is an advertisement of an advertisement company (for example, speed 011) that is identically displayed on the plurality of advertisement frames, and the acquired product guidance message displayed on the display unit 60 is free of charge. This message informs you of the acquisition of available talk time.

Reference numeral 70 denotes a control unit which not only controls the normal operation of the Internet-accessible portable wireless terminal but also controls the operation of each unit in order to execute the advertisement game to which the present invention is applied.

Next, the operation of the advertisement game control apparatus in the portable wireless terminal according to the embodiment of the present invention will be described with reference to the flowchart of FIG. 2.

First, a user using a portable wireless terminal capable of accessing the Internet connects to the Internet by operating a button on the key input unit 10 of the portable wireless terminal, sets a game item, and then selects among the detailed game sites in the game item. A specific advertising site for operating the advertising game program of the present invention is designated (step 100).

Accordingly, the controller 70 controls the OSD generator 40 and the display driver 50 based on the data stored in the memory 30 to display the initial screen as illustrated in FIG. 3 on the display 60. do.

When the user views the initial screen and presses the first button of the key input unit 10 (“Yes” in step 110), the controller 70 controls the OSD generator 40 based on the data stored in the memory 30. And controlling the display driver 50 to display the billboard 65 and the rotation command as illustrated in FIG. 4 on the display 60 (step 120). At this time, until the rotation command is input, the advertisement frames 65a, 65b, and 65c of the advertisement board 65 have the same advertisements (for example, speed 011, game-chan's game, etc.) of any one of a plurality of advertisement companies. Is displayed.

In the embodiment description of the present invention, the advertisement board 65 is composed of three advertisement frames 65a, 65b, 65c, and the advertisement frames 65a, 65b, 65c are arranged in rows. Of course, the number of advertisement frames can be increased as well as arranged in a row, and the size of the advertisement frames can be freely changed by the operator.

Thereafter, when the user inputs the rotation command by pressing the first button of the key input unit 10 (YES in step 130), the controller 70 randomly selects the advertisement frames 65a, 65b, and 65c. Rotate and then stop (step 140).

That is, the advertisement frames 65a, 65b, and 65c are rotated while sequentially displaying the advertisement characters display OSD text on the basis of the data stored in the memory 30, and the respective advertisement frames 65a, The rotation times of 65b and 65c are controlled differently, respectively.

Accordingly, the advertisements displayed on the advertisement frames 65a, 65b, and 65c after the advertisement frames 65a, 65b, and 65c are all stopped may or may not be advertisements of the same advertisement company.

In addition to the above method, the following methods may be selectively used for the rotation method of the advertisement frames 65a, 65b, and 65c.

That is, there may be a method in which the advertisement contents of the lower advertisement frame 65c are changed after the advertisement contents of the upper advertisement frame 65a is changed and then the advertisement contents of the middle advertisement frame 65b are changed. .

On the contrary, there may be a method in which the advertisement contents of the upper advertisement frame 65a are changed after the advertisement contents of the lower advertisement frame 65c are changed and then the advertisement contents of the intermediate advertisement frame 65b are changed. .

In addition, if it is assumed that the billboard is composed of an advertisement frame of n × m matrix, the advertisement frames may be rotated from left to right or from right to left.

On the other hand, when stopping the rotation of the advertising frame (65a, 65b, 65c) to put a separate button on the key input unit 10 and pressing the button to stop the rotation of the advertising frame (65a, 65b, 65c) Alternatively, a button corresponding to each advertisement frame may be separately provided so that the rotation of the corresponding advertisement frame is stopped only when the user (netizen) presses the button.

When all of the advertisement frames 65a, 65b, 65c are stopped after rotation, the controller 70 determines whether all advertisements displayed on the advertisement frames 65a, 65b, 65c are advertisements of the same advertisement company.

If the determination result is all the advertisements of the same advertising company (see Fig. 5) (YES in step 150), the controller 70 displays and displays the OSD generator 40 based on the data stored in the memory 30. The driving unit 50 is controlled to display a congratulation and prize acquisition message as illustrated in FIG. 6 on the display unit 60, and to display a message for inquiring to restart the game (step 160). Since the advertisement "SK Telecom Speed 011" is displayed in all the advertising frames 65a, 65b, and 65c in FIG. 5, "Speed 011" is displayed in FIG. 6, and the advertisement of the advertisement of the "Speed 011" is free of charge. Call time provided will be given as a prize.

Of course, when the advertisement frames 65a, 65b, and 65c of FIG. 5 all the advertisements of other phrases other than the "SK telecom speed 011" are displayed, the advertisements of the other phrases instead of the "speed 011" of FIG. The advertising text of the corresponding advertiser will be displayed and the free talk time provided as a prize will also be different.

In the above-described embodiment of the present invention, when advertisements of the same advertiser are displayed on the three advertisement frames 65a, 65b, and 65c, the corresponding advertisement company provides free talk time, but not only the advertisement company but also the game. Calling time can be provided free of charge even by the subject of operation (the subject of the system operation) or by an agency that has a predetermined contract with the advertising agency concerned.

Then, when the user operates the button 1 of the key input unit 10 to command the game to resume (“select game resume” in step 170), the controller 70 returns to the step 120 to continue the game. do.

However, when the user commands the end of the game by operating button 2 of the key input unit 10 (“end selection” in step 170), the controller 70 displays the OSD based on the data stored in the memory 30. The generator 40 and the display driver 50 are controlled to display the game end screen as illustrated in FIG. 7 on the display 60 (step 180). The game end screen displays the total use time of playing the game until the end of the game and the total prizes acquired while the game is in progress.

Here, in the exemplary embodiment of the present invention, the total merchandise displayed on the game end screen refers to a time accumulated by the free talk time acquired as the user plays the game. In other words, the total goods means free talk time accumulated over a period of time (eg, one week, one month, etc.).

After the game end screen is displayed on the display unit 60 for a predetermined time, the game is automatically terminated.

If the advertisements of the advertisement frames 65a, 65b, and 65c do not coincide with each other (see FIG. 8), the controller 70 performs the operation of step 190. That is, the controller 70 controls the OSD generator 40 and the display driver 50 based on the data stored in the memory 30 to display the guidance message as illustrated in FIG. 9 on the display 60. And a message for inquiring to resume the game. The following is the same as the operation from step 170 above.

According to the present invention as described above, the game screen itself is composed of an advertising board and by completely eliminating unnecessary elements in the advertisement, the provided content itself is expressed as an advertisement, so netizens pay attention to the advertisement.

In addition, all advertisements are displayed at a glance without moving the scroll bar, thus providing netizens with operational convenience.

In addition, since the advertisements of the advertisement companies are represented by several advertisement frames, the advertiser's preference is fully satisfied even within the limited screen size.

In addition, it is possible to provide customized advertisement data in accordance with the advertisement target desired by the advertiser, and to play a game using such data, so that it is possible to advertise to a certain target market.

On the other hand, the present invention is not limited to the above-described embodiment, but can be modified and modified within the scope not departing from the gist of the present invention, such modifications and changes should be regarded as belonging to the following claims. will be.

In the above-described embodiment of the present invention, an advertisement game using an Internet phone has been described as an example. However, the advertisement game as in the present invention may be applied to a service using the IMT-2000 in addition to the Internet phone.

In the embodiment of the present invention, the advertisement frame of the billboard is three lines, and the advertisements on the three lines of the advertisement frame must all be advertisements of the same advertisement company to provide a predetermined free call right, but the billboard is n × m matrix. In the case of the advertisement frame of the present invention, it is possible to provide a predetermined free call right when the line, column, and diagonal coincide with the change of the advertisement screen due to the deformation of the line, column, and diagonal line of the advertisement.

Claims (8)

In a portable wireless terminal device having a display means capable of expressing a text message and connecting to the Internet, Key input means capable of key input for Internet access, designation of a desired game site, and game play; Storage means for storing advertisement data of a plurality of advertisement companies and OSD text data for each advertisement data; OSD generating means for converting OSD text data from said storage means into display data; Control means for controlling a game performance at a specific advertisement site selected by the key input means; And Displaying a billboard of a plurality of advertising frames interposed with advertising materials of each advertising company on the display means under the control of the control means, by randomly rotating the plurality of advertising frames under the control of the control means and then stopped And displaying and displaying the congratulation and acquisition product guidance message provided by the OSD generating means and the message of resuming the game on the display means according to whether the advertisements on the advertisement frame are all advertisements of the same advertisement after the end of rotation. Advertising game control device in a portable wireless terminal comprising a means. The method of claim 1, The advertising board is an advertising game control device for a portable wireless terminal, characterized in that composed of a plurality of advertising frames arranged in n rows. The method of claim 2, The congratulatory guidance message displayed on the display means is an advertisement of an advertisement company that appears in the same manner on the plurality of advertisement frames, and the acquiring product guidance message displayed on the display means informs the acquisition of a free call time. Advertising game control device in a portable wireless terminal, characterized in that. The method of claim 1, When the user selects the end of the game after viewing the message of the game resumption message displayed on the display means, the control means accumulates the total use time of playing the game until the end of the game and the free talk time acquired as the user plays the game. Advertising game control apparatus for a portable wireless terminal, characterized in that to control the time is displayed on the display means. Displaying a billboard and a rotation command of a plurality of advertisement frames in which advertisements of an advertisement company are interposed when a user of an internet access portable wireless terminal accesses a specific advertisement site on the Internet and instructs a game to start on an initial screen; Randomly rotating and then stopping each advertisement frame according to the rotation command; If the arrangement of advertisements on the paused advertisement frames are all advertisements of the same advertisement company, a message of congratulation and acquisition product announcement and a resumption of the game is displayed. If the advertisements on the advertisement frames do not match, the corresponding announcement message is displayed. And displaying a message of resuming the game. And If the user commands to resume the game, the current game is resumed; if the user commands to end the game, displaying a game end screen for notifying the total use time of playing the game until the end of the game and the total prizes acquired during the game. Advertising game control method in a portable wireless terminal comprising a. The method of claim 5, The advertising game control method for a portable wireless terminal, characterized in that the advertising board is formed by arranging n advertising frames in a row. The method of claim 6, The congratulatory announcement message is an advertisement of an advertisement company that appears in the same manner on the plurality of advertisement frames, and the acquisition product guidance message is a guide message for informing the acquisition of a usable call time for free. Advertising game control method. The method of claim 5, The total merchandise displayed on the game end screen is the accumulated time of free talk time acquired as the user plays the game.