KR20020042390A - Goods Advertisement Service System & Method Using Modificated Advertisement - Google Patents

Abstract

PURPOSE: A system and a method for a product advertisement service using a modified advertisement are provided to offer the modified advertisement different from the advertisement through the mass-media such as a TV, a newspaper and a magazine to a user and to maximize the advertisement effect by making the user answer to a problem corresponding to the advertisement. CONSTITUTION: The product advertisement service method comprises steps of receiving the advertisement request signal from the user(210), transferring one of the real or modified advertisement to the user on the basis of the advertisement request signal(215¯230), extracting the comparison problem based on one of the previously stored real or modified advertisement and transferring the problem to the user(235), receiving the answer information of the comparison problem from the user(240) and providing the compensation to the user on the basis of the answer information(245).

Description

Product Advertisement Service System & Method Using Modified Advertisement

The present invention provides a user with a product advertisement that is different from the actual product advertisement provided to the general public through a media such as a television, a newspaper, a magazine, and the like, and a modification for maximizing the effect of the actual advertisement through solving a corresponding problem. It relates to a product advertising service system and method using the advertisement.

According to the related art, in general, advertisement of a product using a video and an advertisement through a paper are implemented. Such an advertisement includes advertisement of a product through a video to a user using the Internet. Shows.

In addition, the product corresponding to the advertisement by providing the user with a question about the name of the actor, the background music, and which company appear in the advertisement corresponding to the advertisement of the product, and allowing the user to solve such a problem. To increase awareness.

However, to show the user the actual product advertisement provided through the television, newspapers, magazines, etc. as described above, and to solve the problem there is a problem without the user to watch the actual product advertisement carefully There is a problem that roughly solves the bay.

In addition, providing a user with an advertisement that does not have a comparison target, such as an advertisement of the product, does not provide the user with the necessity of having attention to the advertisement.

The present invention has been proposed to solve the above problems, and an object of the present invention is to provide a user with an advertisement that is different from an advertisement of a product provided to the general public through a media such as a television, a newspaper, a magazine, and the like. It is to provide a product advertising service system and method using a modified advertising that can maximize the effect of product advertising through problem solving.

Another object of the present invention is to show the actual product advertisements and modified product advertisements to the user, and to allow the user to find a point to compare the modified advertisement that can give the user attention to the products appearing in the advertisement It is to provide a product advertising service system and method using.

Another object of the present invention is not exactly the same, but product advertisement using a modified advertisement that can increase the awareness of the product appearing in the advertisement by showing a similar advertisement to the user to see the user repeatedly It is to provide a service system and method.

1 is a view showing the overall configuration of a product advertising service system using a modified advertising according to an embodiment of the present invention.

2 is a diagram illustrating a problem solving process through the transmission of a continuous video advertisement according to an embodiment of the present invention.

3 is a diagram illustrating a problem solving process based on a modified advertisement according to another embodiment of the present invention.

4 is a diagram illustrating a problem solving process through a still image advertisement according to another preferred embodiment of the present invention.

5A and 5B illustrate a process of transmitting a video advertisement and a problem solving process according to a problem level according to an exemplary embodiment of the present invention.

6 is a view showing a process of providing points and points earned according to the video advertisement transmission according to an embodiment of the present invention.

Figure 7 is an illustration of a screen showing an advertiser logo web page according to an embodiment of the present invention.

8A and 8B are exemplary screen diagrams illustrating a problem level selection web page according to an exemplary embodiment of the present invention.

9A and 9B are exemplary views illustrating problem solving using a video according to an exemplary embodiment of the present invention.

10A and 10B illustrate screens showing problem solving using a paper advertisement according to an exemplary embodiment of the present invention.

<Description of the symbols for the main parts of the drawings>

100: client 105: administrator server

According to an aspect of the present invention to achieve the above object, in a method for performing a product advertisement based on a communication network, receiving an advertisement request signal from a user, based on the received advertisement request signal Transmitting at least one of a real advertisement or a modified advertisement to the user, extracting a comparison problem based on at least one of the pre-stored real advertisement or modified advertisement, and transmitting the same to the user, and displaying the displayed comparison problem. There is provided a product advertising service method using a modified advertisement comprising the steps of receiving answer information corresponding to the comparison problem from the user and providing a reward to the user based on the received answer information. .

The communication network may be any one of a wired communication network and a wireless communication network.

The real advertisement and the modified advertisement may be stored in advance, and the real advertisement may be at least one of a video advertisement and a still image advertisement.

The comparison problem may be at least one of a short answer and a multiple choice, and the multiple choice may be text, a photo, or an image.

The reward may be any one of points, miles, prizes, cash, vouchers, gift certificates.

The product advertisement service method using the modified advertisement may further include statistically processing the received answer information.

The answer information may include additional advertisement information received from the user, including media type, date, media name, and the like.

Receiving answer information corresponding to the comparison problem from the user based on the displayed comparison problem, transmitting the actual advertisement corresponding to the modified advertisement to the user at the request of the user. can do. In the transmission of the actual advertisement, the actual advertisement may be transmitted from a website operated by the advertiser based on the website address input by the user.

In addition, the transmission of the actual advertisement may provide the user with link information connected to the website operated by the advertiser, and the actual advertisement may be transmitted from the website operated by the advertiser based on the provided link information. .

The product advertisement service method using the modified advertisement may further include receiving selection information on a problem level from a user in advance.

At least one of a modified advertisement or an actual advertisement may be transmitted to the user based on an advertisement list including at least one product advertisement corresponding to the problem level corresponding to the received selection information.

According to another aspect of the present invention, there is provided a memory having a program stored therein and a processor coupled to the memory to execute the program, wherein the processor is configured to perform product advertisement based on a communication network by the program. Receiving an advertisement request signal from a user, sequentially searching and transmitting an actual advertisement and a modified advertisement to the user based on the received advertisement request signal, and comparing the pre-stored actual advertisement and the modified advertisement based on the prestored advertisement Extracting and displaying a problem to the user; receiving answer information corresponding to the comparison problem from the user based on the displayed comparison problem; and receiving the answer information from the user based on the received answer information. To execute the steps to provide a reward A product advertising service apparatus using the modified advertisement is provided.

According to another aspect of the present invention, a system for performing product advertisement based on a communication network, comprising: means for receiving an advertisement request signal from a user, and actual advertisement and modification to the user based on the received advertisement request signal; Means for sequentially searching for and transmitting advertisements, means for extracting and displaying comparison problems based on the pre-stored actual advertisements and modified advertisements, and for providing the rewards to the user based on the received answer information. And a means for receiving further comprises receiving an answer information corresponding to the comparison problem from the user based on the displayed comparison problem.

According to still another aspect of the present invention, there is provided a memory having a program stored therein and a processor coupled to the memory to execute the program, wherein the processor is configured to perform product advertisement based on a communication network by the program. Receiving an advertisement request signal from the user, transmitting a modified advertisement corresponding to the actual advertisement to the user based on the received advertisement request signal, and actually transmitting the modified advertisement to the user based on the transmitted modified advertisement. Provided is a product advertisement service apparatus using a modified advertisement for receiving answer information on a comparison problem with an advertisement and providing a reward to the user based on the received answer information.

According to another aspect of the present invention, in a system for performing a product advertisement based on a communication network, means for receiving an advertisement request signal from a user, and corresponding to the actual advertisement to the user based on the received advertisement request signal Means for transmitting a modified advertisement and means for providing a reward to the user based on the received answer information, wherein the receiving means compares the actual advertisement to the user based on the modified modified advertisement; A product advertisement service system using a modified advertisement for further receiving answer information on a problem is provided.

According to still another aspect of the present invention, there is provided a memory having a program stored therein and a processor coupled to the memory to execute the program, wherein the processor is configured to perform product advertisement based on a communication network by the program. The method may further include receiving selection information about a problem level from a user in advance, and modifying the advertisement to the user based on an advertisement list including at least one product advertisement corresponding to the problem level corresponding to the received selection information. Transmitting at least one of an actual advertisement, receiving answer information for a comparison problem based on the transmitted advertisement, and providing a reward to the user based on the received answer information A product advertisement service apparatus using an advertisement is provided.

According to another aspect of the present invention, in a system for performing a product advertisement based on a communication network, there is provided a means for receiving selection information on a problem level from a user in advance, and on the problem level corresponding to the received selection information. Means for transmitting at least one of a modified advertisement or an actual advertisement to the user based on the advertisement list including the corresponding at least one product advertisement, and means for rewarding the user based on the received answer information. The receiving means is provided with a product advertisement service system using a modified advertisement that further receives answer information on a comparison problem based on the transmitted advertisement.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a view showing the overall configuration of a product advertising service system using a modified advertising according to an embodiment of the present invention.

Referring to FIG. 1, a product advertisement service system using a modified advertisement includes a client 100a, 100b, 100c,..., 100n, hereinafter referred to as 100, and an administrator server 105. The client 100 and the manager server 105 are coupled to a wired or wireless communication network.

The client 100 may be a computer, a mobile communication terminal, personal digital assistants (PDAs), or the like, and any other thing may be used as long as it can use an Internet service.

The manager server 105 may separately establish various databases for implementing the present invention, such as a member information database, a company information database, an advertisement information database, a problem information database, a prize information database, and a point information database. Even if provided internally, there is no functional difference.

Therefore, in the following description, it is assumed that the manager server 105 is provided with the above various databases internally.

The present invention can provide a user with an advertisement for a specific product implemented by a company and an advertisement whose contents are partially changed by using an image or a paper such as a television, a newspaper, a magazine, etc., and display a problem solution based on the user.

Hereinafter, for convenience of description, the present invention will be described as transmitting a video of an actual product advertisement and a video advertisement of a modified product to a user based on a video advertisement through a television, and displaying a problem solution based on the user. do.

The content of the present invention will be described briefly as follows.

First of all, the manager server 105 is an advertisement of a product that is already provided to the general public through a media such as a television (for example, a leganza advertisement of Daewoo Auto, 016 advertisement of Korea Telecom, etc.) (hereinafter, actual advertisement). Is called). As described above, similar advertisements (hereinafter, referred to as modified advertisements) whose contents are partially changed among advertisements of products already provided to the general public are stored.

Thereafter, the manager server 105 transmits at least one of an actual advertisement and a modified advertisement to the user at the request of the user who uses the client 100. At this time, a comparison problem (for example, differences, etc.) based on the actual advertisement and the modified advertisement is displayed together.

As described above, the user inputs answer information on a comparison problem between the actual advertisement and the modified advertisement, and receives points, prizes, cash, discount coupons, gift certificates, and mileage based on the inputted answer information.

In this case, the type of problem may be subjective or multiple choice. And the problem at this time can use text, photos, images and the like. For example, a photograph or an image of a part having a difference between an actual advertisement and a modified advertisement may be asked in a multiple-choice manner so that the user selects it.

As described above, the present invention has been described in terms of comparing a modified advertisement of an advertisement through a television or the like and an advertisement through the television or the like.

However, the present invention preferably performs a problem solving process by comparing the advertisements displayed on the ground such as magazines and newspapers with the photo or image advertisements modified from the advertisements displayed on the ground, and accordingly, the user can receive points, miles, prizes, Cash, discount coupons, etc. may be provided, and other specific matters may be applied in the same manner as described below.

In the following, the contents of the present invention, which are outlined as described above, will be described in detail. In this case, reference will be made to an example of an advertisement using a video.

2 is a diagram illustrating a problem solving process through the transmission of a continuous video advertisement according to an embodiment of the present invention.

Referring to FIG. 2, the manager server 105 receives access information including a user ID, a password, and the like from a user who uses the client 100, and determines whether the member is a member previously stored in the member information database based on the received access information. A user authentication procedure for checking is performed (step 200). This user authentication procedure is the same as the general procedure, and will be replaced with the above description.

The manager server 105 displays the video advertisement list to the user who has undergone the user authentication procedure (step 205). The video advertisement list may be organized by company or may be organized by advertisement of a specific product. In other words, Samsung, Hyundai, Daewoo, etc. are actually advertising each of a number of products, so the advertising that is performed by each of these products is a list of Samsung (for example, Samsung has air conditioning, refrigerator, Various products such as heaters are being performed, which can be included in one list).

Preferably, the advertisement list may include advertisements performed for each product (that is, Samsung automobile advertisement, Kimchi refrigerator advertisement of Samsung Electronics, air conditioning advertisement of Hyundai Electronics, etc.).

Thereafter, the manager server 105 determines whether there is an advertisement request signal from the user who uses the client 100 (step 210). That is, if the user selects an arbitrary advertisement based on the list of advertisements displayed in step 205, the manager server 105 uses an input signal (mouse, keyboard, etc.) input by the user to select an arbitrary advertisement. Input) is an advertisement request signal.

Based on the determination result, the manager server 105 proceeds to step 215 if the input signal is an advertisement request signal, and ends the process otherwise.

Thereafter, the manager server 105 transmits (step 215) the actual advertisement stored in advance to the client 100 that the user is using according to the advertisement request signal. Here, the actual advertisement corresponds to the above-mentioned actual advertisement (original advertisement actually performed through the media), for example, 'kimchi refrigerator' of Samsung Electronics, 'reganza' of Daewoo Motors, ' 016 'advertising and the like.

The manager server 105 determines whether the transmission of the actual advertisement is normally completed (step 220). As a result of the determination, if the transmission of the actual advertisement is normally completed, step 225 is performed.

If the transmission of the actual advertisement is normally completed, the manager server 105 searches for the modified advertisement and transmits it to the client 100 used by the user (step 225). Here, the modified advertisement is a modified advertisement, and for the sake of understanding, the modified advertisement is an advertisement in which a part of contents is changed with respect to the actual advertisement.

For example, the modified advertisement means that the color of the car appearing in the advertisement of 'Leganza' of Daewoo Motor, which is a real advertisement, the letter of the license plate of the car, and the dress of the person appearing are applied.

The manager server 105 determines whether the modified advertisement is normally terminated (step 230), and if so, proceeds to step 235, and if not, proceeds to step 225 and transmits the modified advertisement again.

After both the actual advertisement and the modified advertisement are transmitted, the manager server 105 may pay the user a point (for example, 100 points), cash, or the like, even if the user saw all the advertisements. This is because the advertising effect can appear.

Thereafter, the manager server 105 searches for the problem stored in advance regarding the difference between the actual advertisement and the modified advertisement, and displays it (step 235) to the client 100 used by the user.

Preferably, when the video advertisement is transmitted, the problem may be displayed together with the client 100 of the user.

In this case, the problem may be applied in a text-based multiple choice (four-choice multiple choice or five-choice multiple choice, etc.) form, displaying a plurality of photographs, images, etc. including the difference between the actual advertisement and the modified advertisement, and displaying the displayed multiple The user can select the deformed portion of the photo, image.

Preferably, a short answer question (e.g., a short answer entry form is provided, and accordingly, the answer answer information is input, and the user who inputs the correct answer on the designated date is drawn up to draw points, miles, prizes, cash, and vouchers. , Gift certificates, etc.) can be asked.

The manager server 105 receives answer information based on the problem displayed in step 235 from the user who uses the client 100 (step 240).

Based on the received answer information, the manager server 105 pays the user points, miles, prizes, cash, vouchers, gift certificates, etc. (step 245). When paying points to the user in this way, the points can be paid differentially according to the number of correct answers, and even if there are no correct answers, basic points such as participating in the problem can be provided.

In step 240, the manager server 105 may analyze the effect of the corresponding advertisement by statistically processing answer information input by a plurality of users on the same problem. The statistical processing includes basic statistical processing such as calculating a correct answer ratio for the same problem, and application statistical processing using the basic statistical processing result.

In the case of a multiple-choice question, an advertisement effect can be analyzed by writing an answer in consideration of the user's recognition according to the user's selection of the correct answer, or by giving the user's recognition for each answer during statistical processing. For example, it is assumed that the correct answer is selected by a user who recognizes the advertisement 100%, and that the remaining incorrect answers are selected by a user having a recognition rate of 70%, 50%, and 30%, respectively. User perception of each incorrect answer may be given differently according to problem composition and difficulty of the problem. As described above, the effect of the advertisement may be analyzed by using the user's recognition that is given in advance or given in the statistical processing.

In the case of the subjective question, similarly to the multiple choice question, by adding the user's awareness to the correct answer and the wrong answer, the effect of the advertisement can be analyzed.

The above-described statistical processing method is only an example, and may be variously modified by those skilled in the art.

The manager server 105 receives an input signal from the user and determines whether it is a new advertisement request signal (step 250). According to the determination result, the manager server 105 proceeds to step 205 if the user input signal is a new advertisement request signal, and terminates the process otherwise.

In the above description, the present invention has been described on the premise of transmitting both the actual advertisement and the modified advertisement to the user. Preferably, only the modified advertisement corresponding to the actual advertisement is transmitted to the user, and after displaying the problem of the above-mentioned type, The user's choice allows the user to access the advertiser's website corresponding to the actual advertisement.

Of course, in this case, the user may directly access the website of the advertiser by entering the website address, or the user may access the website of the advertiser through the selection of link information linked to the website of the advertiser provided in advance. .

As described above, when the user accesses the website of the advertiser by the user's selection, rewards (points, miles, prizes, cash, vouchers, gift certificates, etc.) may be provided to the user.

3 is a diagram illustrating a problem solving process based on a modified advertisement according to another embodiment of the present invention.

In the following description, it is assumed that the user performs a problem solving process using only the modified advertisement based on the actual advertisement.

Referring to FIG. 3, the manager server 105 receives connection information including a user ID and a password from a user who uses the client 100, and determines whether the member is a member previously stored in the member information database based on the received connection information. The verification process is performed (step 300). This user authentication procedure is the same as the general procedure and will be replaced with the above description.

After the user authentication process, the manager server 105 is a client 100 that the user uses a product-specific advertising (Samsung's Kimchi refrigerator advertising, Samsung's air conditioning advertising, Samsung's heater advertising, Hyundai's air conditioning advertising Display the advertiser's logo, which is classified by company (for example, Samsung, Hyundai, Daewoo Motor, etc.) (step 305).

The manager server 105 receives the advertiser logo selection information by the user based on the advertiser logo displayed in step 305 (step 310), and for each product included in the corresponding advertiser logo based on the received advertiser logo selection information. The video advertisement list is displayed (step 315).

Thereafter, the manager server 105 receives an input signal from the user and determines whether the input signal is a request signal for any one of the displayed video advertisement lists for each product (step 320).

According to the determination result, the manager server 105 transmits the video advertisement related to the modified advertisement to the client 100 of the user (step 325).

In addition, the manager server 105 determines whether the video advertisement related to the modified advertisement transmitted to the user's client 100 is normally completed (step 330), and if so, proceeds to step 335. Otherwise, proceeds to step 325. To retransmit the video advertisement.

Subsequent steps are the same as steps 250 through 250 of FIG. 2, and thus descriptions thereof will be omitted.

In the above description, the problem solving using only the modified advertisement is premised. However, in order to solve the problem, the user may access the website of the advertiser corresponding to the actual advertisement by the user's selection.

Of course, in this case, the user may directly access the website of the advertiser by entering the website address, or the user may access the website of the advertiser through the selection of link information linked to the website of the advertiser provided in advance. .

As described above, when the user accesses the website of the advertiser by the user's selection, the manager server 105 may provide the user with rewards (points, miles, prizes, cash, vouchers, gift certificates, etc.). .

4 is a diagram illustrating a problem solving process through a still image advertisement according to another preferred embodiment of the present invention.

Referring to FIG. 4, the manager server 105 receives access information including a user ID, a password, and the like from a user who uses the client 100, and determines whether the member is a member previously stored in the member information database based on the received access information. A user authentication procedure for checking is performed (step 400). This user authentication procedure is the same as the general procedure, and will be replaced with the above description.

The administrator server 105 displays the still image advertisement list to the user who has undergone the user authentication procedure (step 405). Still image advertising is a concept that contrasts with video advertising. It is advertised by an outdoor advertising medium such as newspapers, magazines, catalogs, DM, offline advertisements, signboards, vehicles, etc., and by online websites, banners, etc. Means.

Thereafter, the manager server 105 determines whether there is an advertisement request signal from the user who uses the client 100 (step 410). That is, when the user selects an arbitrary advertisement based on the still image advertisement list displayed in step 405, the manager server 105 inputs an input signal (mouse, keyboard, etc.) input by the user to select an arbitrary advertisement. Input through) is an advertisement request signal.

Based on the determination result, the manager server 105 proceeds to step 415 if the input signal is an advertisement request signal, and ends the process otherwise.

Thereafter, the manager server 105 transmits the modified advertisement stored in advance to the client 100 that the user is using (step 415) according to the advertisement request signal. Here, the modified advertisement means an advertisement in which a part of the still image advertisement is modified. In addition, the manager server 105 determines whether the transmission of the modified advertisement is normally completed.

Thereafter, the manager server 105 searches for the problem stored in advance regarding the difference between the actual advertisement and the modified advertisement, and displays it (step 420) to the client 100 used by the user.

In this case, the problem may be applied in a text-based multiple choice (four-choice multiple choice or five-choice multiple choice, etc.) form, displaying a plurality of photographs, images, etc. including the difference between the actual advertisement and the modified advertisement, and displaying the displayed multiple The user can select the deformed portion of the photo, image.

The manager server 105 receives answer information based on the problem displayed in step 420 from the user who uses the client 100 (step 425).

Preferably, the user may further receive additional information such as the type, date, media name, etc. of the medium in which the user saw the actual advertisement together with the answer information about the displayed problem from the user. The type of medium may include a newspaper, a magazine, a catalog, a DM, a signboard, a vehicle advertisement, a website, a banner, and the like. The media name may include Chosun Ilbo, Joongang Ilbo, subway, homepage, and the like.

In order to further receive additional advertisement information from the user, the user may further display a combo box for inputting the additional advertisement information together with the answer input. The media type, date and time, media name, etc. displayed in the combo box may be adjusted by information provided from the advertiser. For example, suppose an advertiser has information that an advertisement for a particular product has been published in daily newspapers A, B, C, and magazines D, E for a period of time. According to the above information, only a newspaper and a magazine are displayed, the date and time are displayed only for a certain period, and a media name is A, B, and C when the user selects a newspaper, and a magazine is selected. D and E are shown. By the above method, more accurate additional information can be received from the user.

The additional information may be used as information necessary for analyzing an advertising medium that is effectively exposed to a user.

Based on the received answer information, the manager server 105 pays the user points, miles, prizes, cash, vouchers, gift certificates, etc. (step 430). When paying points to the user in this way, the points can be paid differentially according to the number of correct answers, and even if there are no correct answers, basic points such as participating in the problem can be provided.

In operation 430, the manager server 105 may statistically process answer information input by a plurality of users for the same problem. The statistical processing includes basic statistical processing such as calculating a correct answer ratio for the same problem, calculating a correct answer ratio for each advertisement medium, and applying statistical processing using the basic statistical processing result.

The manager server 105 receives an input signal from the user and determines whether it is a new advertisement request signal (step 435). According to the determination result, the manager server 105 proceeds to step 405 if the user input signal is a new advertisement request signal, and terminates the process otherwise.

5A and 5B illustrate a process of transmitting a video advertisement and a problem solving process according to a problem level according to an exemplary embodiment of the present invention.

For convenience of explanation, the following description will be made with reference to FIGS. 5A and 5B.

5A and 5B, the manager server 105 receives access information including a user ID, a password, and the like from a user who uses the client 100, and advances to the member information database based on the received access information. A user authentication procedure for checking whether a member is a stored member is performed (step 500). This user authentication procedure is the same as the general procedure and will be replaced with the above description.

In addition, the administrator server 105 may select information on various problem levels (step 1, step 2, step 3,..., Step N, etc. according to the difficulty level) from the user who uses the client 100. Is received (step 505).

As the problem level is selected by the user (e.g., step 1), the manager server 105 displays (step 510) an advertisement list corresponding to that problem level and proceeds to step 515.

In addition, the manager server 105 receives an input signal from the user, and determines whether the advertisement request signal is based on the received input signal (step 515). As a result of this determination, if the advertisement request signal, the manager server 105 transmits the actual advertisement corresponding to the actual advertisement to the client 100 of the user (step 520), otherwise terminates the process.

Thereafter, the manager server 105 determines whether the actual advertisement transmitted through step 520 is normally completed (step 525).

As a result of the determination, if the actual advertisement is normally transmitted, the manager server 105 proceeds to step 530, and if not, proceeds to step 520 to transmit the actual advertisement again.

The manager server 105 searches for the modified advertisement and transmits the modified advertisement to the client 100 used by the user as the actual advertisement is normally transmitted (step 530).

The manager server 105 determines whether the modified advertisement is normally transmitted to the client 100 used by the user (step 535).

As a result of the determination, the manager server 105 proceeds to step 540 if the modified advertisement is normally transmitted to the user who uses the client 100, otherwise proceeds to step 530 to retransmit the modified advertisement.

As the transmission of the actual advertisement and the modified advertisement is completed through the above process, the manager server 105 stores the problem corresponding to the problem level (for example, step 1) previously selected by the user in step 505. The extraction is performed through the display to the client 100 of the user (step 540).

In this case, the problem level type is selected in advance by the user through step 505, and a multiple choice or a multiple choice using a text or multiple choice or a picture or an image may be applied.

The difficulty level (step 1, step 2, step 3, ..., step N, etc.) using the above-mentioned modified advertisements can be used for various questions regarding the brand, actual copy of the advertisement, song lyrics, wallpaper, etc. The administrator can selectively adjust through.

Preferably, the problem difficulty adjustment at this time may use a method of transmitting both the actual advertisement and the modified advertisement or only the modified advertisement to the user according to the step selected by the user.

Thereafter, the manager server 105 receives answer information corresponding to the question displayed in step 540 from the user (step 545), and determines whether the answer is correct based on the received answer information (step 550). That is, the manager server 105 determines whether it matches the predetermined correct answer based on the received answer information (step 550).

As a result of the determination, the manager server 105 proceeds to step 555 if the received answer information matches the predetermined correct answer, and otherwise proceeds to step 570.

In operation 555, the manager server 105 may provide the user with points, miles, prizes, cash, vouchers, gift certificates, etc., in response to the determination that the received answer information corresponds to a predetermined correct answer (step 555).

After paying points to the user, the administrator server 105 determines whether the next problem is selected by the user's choice (step 560) and proceeds to step 540 if the next problem exists, otherwise (the problem is all provided). Proceed to step 565.

In other words, the problem displayed to the user using the client 100 is displayed one by one among a plurality of problems corresponding to the difference between the actual advertisement and the modified advertisement.

Preferably, the problem displayed to the user is not displayed one by one by the user's selection as above, and if the answer is correct based on the user's answer information even if there is no user's selection, the next problem is immediately displayed to the user and is incorrect. In this case, the problem solving process may be terminated or a video advertisement may be viewed again.

In step 565, the manager server 105 determines whether a new advertisement request signal is received from the user, and if so, proceeds to step 505. Otherwise, the process is terminated.

The manager server 105 determines whether the answer input by the user exceeds a predetermined number of times (for example, three times) according to the determination that the answer information received from the user in step 550 is not the correct answer (step 570).

According to the result of the determination (step 570), the manager server 105 proceeds to step 575 if the answer input exceeds a predetermined number of times, and to step 540 otherwise.

In response to the determination that the answer input of the predetermined number of times has been exceeded in step 570, the manager server 105 determines whether a re-request of the corresponding video advertisement (ad corresponding to the problem) occurs from the user (step 575). If a re-request occurs, go to step 515, otherwise terminate the process.

And while the above has been described on the premise of transmitting the actual advertisement stored in the administrator server 105 to the user, preferably transmit only the modified advertisement corresponding to the problem level selected by the user to the user, after which the user's selection The user can then access the advertiser's website corresponding to the actual advertisement.

Of course, in this case, the user may directly access the website of the advertiser by entering the website address, or the user may access the website of the advertiser through the selection of link information linked to the website of the advertiser provided in advance. .

As described above, when the user accesses the website of the advertiser by the user's selection, the manager server 105 may provide the user with rewards (points, miles, prizes, cash, vouchers, gift certificates, etc.). .

6 is a diagram illustrating a process of providing points and using accumulated points according to a video advertisement transmission according to an embodiment of the present invention.

Referring to FIG. 6, the manager server 105 confirms that a video advertisement has been transmitted (step 600), and proceeds to step 605 to pay points corresponding to watching the video advertisement to the user. At this time, the viewing of the advertisement means at least one of the actual advertisement and the modified advertisement, and the reason for providing the point or the like is that the advertisement effect occurs even if the user watches only one of the actual advertisement and the modified advertisement.

In this case, the point payment according to the video advertisement viewing may be arbitrarily determined by the manager. For example, 100 points may be paid to the corresponding user.

These points and the like may be provided to the user after not only viewing the advertisement but also solving the problem of viewing the advertisement, and may be applied in the same manner as described below.

The manager server 105 determines whether it corresponds to a predetermined point in accordance with the point payment in step 605 (step 610). As a result of the determination, if a predetermined point is reached, the process proceeds to step 615 and, if not, the process proceeds to step 600 again.

Here, the predetermined point is a predetermined amount of points that must be in order to purchase at least one of the prize, cash, lottery. For example, cultural gift certificates, movie tickets, novels, etc. are 200 points of merchandise. If the user has earned 200 points or more, the 200 points of the cultural gift certificates, movie tickets, and novel books are used. You can choose any one to buy.

The manager server 110 determines whether to use the accumulated points by receiving the selection information by the user (step 615). If the user uses the corresponding points, the manager server 110 proceeds to step 620. Otherwise, the process is terminated. .

If the manager server 110 determines whether selection information regarding a specific product (for example, cultural gift certificate, etc.) has been received from the user according to the determination result in step 615 (step 620), and if the selection information about the product is received, Proceed to step 625, otherwise proceed to step 640.

And the manager server 110 receives the delivery information necessary for delivery of the selected goods, such as the user's address, telephone number (step 625), the manager server 110 instructs the delivery instructions for the goods selected by the user (step) 630).

The manager server 110 decreases the point corresponding to the selected product (step 635). For example, if a cultural gift certificate is selected, the corresponding point is reduced by 200 points.

In operation 620, the manager server 110 determines whether the selection information on the cash payment has been received by the user in response to the selection that the product selection information has not been received by the user.

As a result of the determination, if the selection information on the cash payment has been received, the process proceeds to step 645; otherwise, the process proceeds to step 660.

The manager server 110 receives the selection information on whether to transfer the cash from the user to determine whether or not to transfer the account (step 645) and proceeds to step 650 if the bank transfer is desired, and proceeds to step 675.

In addition, the manager server 110 receives account information including an account number of the bank, etc. from the user (step 650), and the manager server 110 executes an account transfer for cash with the account information of the user (step 655). And proceed to step 635.

The manager server 110 determines in step 655 that the user has selected an instant lottery ticket in accordance with the determination result that the selection information for the cash has not been received (step 660). The instant lottery here is set by default and is paid in return for a certain point.

However, it is preferable to induce a user to increase the number of accesses to the website operated by the administrator server 110 by providing a lottery ticket free of charge (because the user accesses the website to check the result of the winning) can do.

If the manager server 110 determines whether the instant lottery paid to the user has won (step 665), the manager server 110 proceeds to step 605, and the manager server 110 provides a predetermined point according to the winner. If the lottery has not been won, proceed to step 670.

Preferably, when winning as described above may be provided as a prize using at least one of prizes, cash, lottery. And if the lottery is a lottery-type lottery, the user can check the result through an email, voice message, text message and the like.

The manager server 110 determines whether the points can be used for the prizes (products, cash, lottery, etc.) using the remaining points (step 670), and proceeds to step 615 if they are available, otherwise proceeds to step 635.

In operation 675, the manager server 110 determines that the user has selected a donation to the social group according to the determination result that the user does not want to transfer the account.

The manager server 110 displays the donation group to the user (step 680), receives the donation group selection information by the user in step 685 and stores it, and then proceeds to step 635.

Thereafter, a predetermined date may be set to the corresponding organization, the donation collected in the above manner may be delivered, and the details may be disclosed on the website.

Preferably, a product or points may be paid to the user who selected the donation through a lottery.

7 is an exemplary view showing an advertiser logo web page according to an embodiment of the present invention.

Referring to FIG. 7, the advertiser logo web page 700 includes a list of advertiser logos that send actual advertisements.

In this case, the list of the advertiser logo may be configured by the product transmitting the actual advertisement or by the company to which the product belongs.

In the case of forming a list of advertiser logos for each company to which the product belongs, the advertiser logo includes an advertisement list for the company's products provided through actual television and media.

Based on the advertisement list configured as described above, the manager server 105 transmits the advertisement to the user using the client 100 by the user's selection of the advertiser's logo (the user selects a random logo).

In this case, each advertiser logo may include a real advertisement and a modified advertisement.

8A and 8B are exemplary screens showing a problem level selection web page according to an exemplary embodiment of the present invention.

For convenience of explanation, the following description will be made with reference to FIGS. 8A and 8B.

8A and 8B, the problem level selection web page 800 includes a step item and a point item paid to a user for each step.

For example, step 1 is provided with 10 points, step 2 is provided with 20 points, step 3 is provided with 50 points, and step 4 is provided with 100 points.

Unlike the above example, the points paid for each step and each step can be changed by the administrator as much as possible.

When a specific step (for example, step 1) is selected by the user, the manager server 105 may transmit an advertisement according to each selected step to the user. In this case, the problem displayed to the user may also be displayed according to the step selected by the user.

The step-by-step advertisement list 810 includes an advertiser logo list corresponding to the problem level selected by the user. For example, if step 4 is selected as the problem level by the user, the advertiser logo corresponding to the selected step 4 is displayed. Is displayed.

In this case, the difficulty level of each step may be determined through various methods in advance, such as the difference between the actual advertisement and the modified advertisement, the difficulty of the question being presented.

9A and 9B are exemplary views illustrating problem solving using a video according to an exemplary embodiment of the present invention.

For convenience of explanation, the following description will be made with reference to FIGS. 9A and 9B.

9A and 9B, the problem solving web page 900 includes an advertisement screen area 905 and a problem question area 910.

In the advertisement screen area 905, actual advertisements and modified advertisements are output by the user's selection. At this time, the output of the advertisement may use at least one of a Windows media player, a real player, any one that can output a video.

The problem question area 910 is an area where a text-type problem is asked, and an example in which the question is asked is as follows.

In the Magnus advertisement of Daewoo Motors, assuming that a variant advertisement with a different car number was sent to the user compared to the actual advertisement, the problem at this time was' Q1. What's the difference between a real ad and a variant? The answer can be: 1. person, 2. car color, 3. license plate text, 4. company logo.

FIG. 9B is a diagram illustrating a screen to which the advertisement screen area 905 and the photo problem question area 915 are applied as the problem solving web page 900.

The problem solving area 915 included in the problem solving web page 900 at this time is a different type of problem, and unlike the textual multiple-choice problem illustrated in FIG. 9A, the same or different plurality of actual advertisements and modified advertisements are used. The advertising picture of (in this case, may be preferably composed of an image, etc.) is displayed, and based on this, the user applies a different picture from the actual advertisement to check.

For example, the photo problem question area 915 may be a question of 'Choose all different from the actual advertisement among the following', thereby displaying a plurality of photos that are the same or different from the actual advertisement, and the user displays It is possible to select a modified picture (different from the actual advertisement) among the plurality of pictures.

10A and 10B are exemplary views illustrating problem solving using a paper advertisement according to an exemplary embodiment of the present invention.

For convenience of explanation, the following description will be made with reference to FIGS. 10A and 10B.

10A and 10B, the ground advertisement problem web page 1000 includes an actual ground advertisement area 1005, a modified ground advertisement area 1010, and a ground advertisement problem area 1015.

The actual paper advertisement area 1005 is an area for outputting an actual advertisement that can be seen in a newspaper or magazine, etc. The modified paper advertisement area 1010 is an area for outputting a photo or image of a part of the actual advertisement.

For example, as illustrated in FIG. 10A, the actual paper advertisement area 1005 outputs a 'magnus' advertisement of a Daewoo Motor vehicle on a real newspaper or magazine, and the modified paper advertisement area 1010. Outputs a modified advertisement in which a part of contents is changed for the actual 'magnus' advertisement.

Referring to FIG. 10A, when the screen printed on the actual paper advertisement area 1005 and the modified paper advertisement area 1010 is viewed, 'the letters of the license plate' have been changed, and a problem is presented to the user.

In this way, problem solving based on actual advertisements and modified advertisements for the same product displayed on the screen is performed, and the area where such a problem is output is the advertisement problem region 1015.

In this case, since the paper advertisement problem area 1015 is the same as the area where the problem is output in FIG. 9A, the description will be made with reference to FIG. 9A.

In addition, the paper advertisement problem web page 1000 illustrated in FIG. 10B is a screen example of applying the actual paper advertisement area 1005 and the photo problem question area 1025 illustrated in FIG. 10A.

FIG. 10B is a case in which a problem of a photo (preferably, an image may be used) is output unlike in FIG. 10A, and only a real paper advertisement is output and a plurality of same or modified photos are output based on the same. Based on the output photo, the user may check a different advertisement (or the same advertisement) from the actual paper advertisement.

Here, in the case where only one advertisement is output as shown in FIG. 10B, a modified advertisement may be applied as the one advertisement.

Since the description of the photo problem question area 1025 is the same as that of FIG. 9B, it will be omitted.

The present invention is not limited to the above embodiments, and many variations are possible by those skilled in the art within the spirit of the present invention.

Accordingly, the product advertisement service system and method using the modified advertisement according to the present invention transmits the advertisement of the product which is different from the actual advertisement of the product to the user, and solves the corresponding problem by solving the corresponding problem. Maximize advertising effectiveness.

In addition, the actual product advertisement and the modified product advertisement are shown to the user, and the user can find the point of comparison so that the user can raise the attention on the product appearing in the advertisement.

In addition, by repeatedly showing similar advertisements to the user, which are not exactly the same, the user can have a high awareness of the products appearing in the advertisement.

Claims (20)

A method of performing product advertising based on a communication network, Receiving an advertisement request signal from a user; Transmitting at least one of an actual advertisement or a modified advertisement to the user based on the received advertisement request signal; Extracting a comparison problem based on at least one of the pre-stored actual advertisement or modified advertisement and transmitting the extracted comparison problem to the user; Receiving answer information corresponding to the comparison problem from the user based on the displayed comparison problem; And Providing a reward to the user based on the received answer information Product advertising service method using a modified advertisement comprising a. The method of claim 1, The communication network applies at least one of a wired communication network and a wireless communication network. Product advertising service method using the modified advertising, characterized in that. The method of claim 1, The actual advertisement and the modified advertisement are stored in advance Product advertising service method using the modified advertising, characterized in that. The method of claim 1, The actual advertisement includes at least one of a video advertisement and a still image advertisement Product advertising service method using the modified advertising, characterized in that. The method of claim 1, The comparison problem includes at least one of a short answer and a multiple choice. Product advertising service method using the modified advertising, characterized in that. The method of claim 5, The multiple choice includes at least one of text, photos, and images. Product advertising service method using the modified advertising, characterized in that. The method of claim 1, The reward is at least one of points, miles, prizes, cash, vouchers, gift certificates Product advertising service method using the modified advertising, characterized in that. The method of claim 1, Statistically processing the received answer information Product advertising service method using a modified advertising characterized in that it further comprises. The method of claim 1, The answer information above, And additional advertisement information received from the user, including media type, date, media name, and the like. The method of claim 1, Receiving answer information corresponding to the comparison problem from the user based on the displayed comparison problem, Sending the actual advertisement corresponding to the modified advertisement to the user at the request of the user. Product advertising service method using the modified advertising, characterized in that. The method of claim 10, The transmission of the actual advertisement, The actual advertisement is transmitted from the website operated by the advertiser based on the website address entered by the user. Product advertising service method using the modified advertising, characterized in that. The method of claim 10, The transmission of the actual advertisement, Providing the link information to the website operated by the advertiser to the user, and transmitting the actual advertisement from the website operated by the advertiser based on the provided link information. Product advertising service method using the modified advertising, characterized in that. The method of claim 1, Receive selection information about the issue level in advance from the user Product advertising service method using a modified advertising characterized in that it further comprises. The method of claim 13, Transmitting at least one of an actual advertisement or a modified advertisement to the user based on the received advertisement request signal, Transmitting at least one of a modified advertisement or an actual advertisement to the user based on an advertisement list including at least one product advertisement corresponding to the problem level corresponding to the received selection information. Product advertising service method using the modified advertising, characterized in that. A memory in which a program is stored; A processor coupled to the memory to execute the program Including but not limited to: The processor by the program, In performing product advertising based on telecommunications networks, Receiving an advertisement request signal from a user; Sequentially searching for and transmitting actual advertisements and modified advertisements to the user based on the received advertisement request signal; Extracting and displaying the comparison problem based on the pre-stored actual advertisement and modified advertisement and displaying the same to the user; Receiving answer information corresponding to the comparison problem from the user based on the displayed comparison problem; Providing a reward to the user based on the received answer information Product advertising service apparatus using the modified advertising, characterized in that for executing. In a system for performing product advertising based on a communication network, Means for receiving an advertisement request signal from a user; Means for sequentially searching for and transmitting actual advertisements and modified advertisements to the user based on the received advertisement request signal; Means for extracting and displaying the comparison problem based on the pre-stored actual advertisement and modified advertisement to the user; Means for providing a reward to the user based on the received answer information Provided with The means for receiving further receives answer information corresponding to the comparison problem from the user based on the displayed comparison problem. Product advertising service system using the modified advertising comprising a. A memory in which a program is stored; A processor coupled to the memory to execute the program Including but not limited to: The processor by the program, In performing product advertising based on telecommunications networks, Receiving an advertisement request signal from a user; Transmitting a modified advertisement corresponding to an actual advertisement to the user based on the received advertisement request signal; Receiving answer information on a comparison problem with an actual advertisement to the user based on the transmitted modified advertisement; Providing a reward to the user based on the received answer information Product advertising service apparatus using the modified advertising, characterized in that for executing. In a system for performing product advertising based on a communication network, Means for receiving an advertisement request signal from a user; Means for transmitting the modified advertisement corresponding to the actual advertisement to the user based on the received advertisement request signal; Means for providing a reward to the user based on the received answer information Provided with The means for receiving further receives answer information on the comparison problem with the actual advertisement to the user based on the transmitted modified advertisement. Product advertising service system using the modified advertising comprising a. A memory in which a program is stored; A processor coupled to the memory to execute the program Including but not limited to: The processor by the program, In performing product advertising based on telecommunications networks, Receiving selection information on a problem level from a user in advance; Transmitting at least one of a modified advertisement and an actual advertisement to the user based on an advertisement list including at least one product advertisement corresponding to the problem level corresponding to the received selection information; Receiving answer information on a comparison problem based on the transmitted advertisement; Providing a reward to the user based on the received answer information Product advertising service apparatus using the modified advertising, characterized in that for executing. In a system for performing product advertising based on a communication network, Means for receiving selection information about a problem level from a user in advance; Means for transmitting at least one of a modified advertisement and an actual advertisement to the user based on an advertisement list including at least one product advertisement corresponding to the problem level corresponding to the received selection information; Means for providing a reward to the user based on the received answer information Provided with The means for receiving further receives answer information for a comparison problem based on the transmitted advertisement. Product advertising service system using the modified advertising comprising a.