KR101493015B1 - Method for Displaying Advertisement for Supplying Value using Mouse Event - Google Patents

Abstract

The present invention relates to an advertisement output for providing a mouse event-based value, and more particularly, to an advertisement output method for providing a mouse event-based value executed by a server for providing an advertisement to a terminal, Processing the advertisement data to be provided to the terminal so as to automatically convert the advertisement providing area into the value providing area based on a right button click event of the mouse on which the advertisement data is provided, And processing to provide a value corresponding to the value providing area to a customer using the terminal when a left button click event of the mouse occurs in a state in which the study area is displayed.

Mouse events, value offerings, ad output

Description

[0001] The present invention relates to an advertisement output method for providing a mouse event-based value,

1 is a diagram showing an advertisement data processing system for providing a value associated with a keyword advertisement (or contextual advertisement) and a keyword advertisement (or contextual advertisement) according to an embodiment of the present invention.

FIG. 2 is a block diagram of an advertisement data processing system providing a value associated with a keyword advertisement (or contextual advertisement) according to an embodiment of the present invention.

FIG. 3 is a flow chart illustrating a method of providing advertisement data and value issuing data (or a value issuing interface corresponding to value information) in an advertisement data processing system providing a value associated with a keyword advertisement (or contextual advertisement) according to an embodiment of the present invention FIG.

4 is a diagram illustrating a method of outputting advertisement data and a value issuing data (or a value issuing interface corresponding to value information) according to an embodiment of the present invention.

DESCRIPTION OF THE EMBODIMENTS

100: Web server 105: Financial company server

110: Account management server 115: Card issuer server

120: Ad registration server 125: Advertiser server

130: Advertiser terminal 135: Customer terminal

The present invention provides an advertisement output method for providing a mouse event-based value to be executed by a server for providing an advertisement to a terminal, the advertisement output method comprising the steps of: A step of processing the advertisement data to be provided to the terminal so as to automatically convert the study area into a value providing area, and a step of, when the value providing part of the advertisement data is displayed through the terminal provided with the advertisement data, And providing a value corresponding to the value providing area to a customer who uses the terminal when the value of the value providing area is generated.

Due to the rapid development of information and communication technologies, various methods of providing advertisements through the Internet have been created.

Among them, various advertisement providing methods that can be easily accessed when using the Internet can be easily seen by the user. However, since they are currently used only for the purpose of providing advertisements, it is difficult to efficiently use limited web pages have.

In order to solve the above problems, an object of the present invention is to provide an advertisement output method for providing a mouse event-based value, which is executed by a server for providing an advertisement to a terminal, Processing the advertisement data to be provided to the terminal so as to automatically convert the advertisement providing area into the value providing area based on the button click event, and displaying the value providing area of the advertisement data on the terminal provided with the advertisement data And providing a value corresponding to the value providing area to a customer using the terminal when a left button click event of the mouse is generated in the state of providing the mouse event based value. .

A method of outputting an advertisement for providing a mouse event-based value according to the present invention is an advertisement output method for providing a mouse event-based value executed by a server for providing an advertisement to a terminal, Processing the advertisement data to be provided to the terminal so as to automatically convert the advertisement providing area into the value providing area based on a right button click event of the mouse on which the advertisement data is provided, And providing a value corresponding to the value providing area to a customer using the terminal when the left button click event of the mouse occurs in a state where the study area is displayed.

The advertisement output method for providing a mouse event-based value according to the present invention is characterized in that the advertisement data includes N (N > = 1) value providing areas, and when the right button click event of the mouse occurs, Is displayed in a switching manner.

The advertisement output method for providing a mouse event-based value according to the present invention is characterized in that when a left button click event of the mouse occurs in a state that an advertisement providing area of the advertisement data is displayed, And the advertisement corresponding to the study area is provided.

The advertisement output method for providing a mouse event-based value according to the present invention is characterized in that the advertisement data is included in a page provided to the terminal and outputted through a browser of the terminal.

The operation principle of the preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings and description. It should be understood, however, that the drawings and the following detailed description are exemplary and explanatory and are intended to provide further explanation of the invention, and are not to be construed as limiting the present invention. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. The terms used below are defined in consideration of the functions of the present invention, which may vary depending on the user, intention or custom of the operator. Therefore, the definition should be based on the contents throughout the present invention.

It is to be understood that both the foregoing general description and the following detailed description of the present invention are exemplary and explanatory and are intended to provide further explanation of the invention as claimed. The configuration is omitted as much as possible, and a functional configuration that should be additionally provided for the present invention is mainly described. Those skilled in the art will readily understand the functions of components that have been used in the prior art among the functional configurations that are not shown in the following description, The relationship between the elements and the components added for the present invention will also be clearly understood.

In order to efficiently explain the essential technical features of the present invention, the following embodiments properly modify the terms so that those skilled in the art can clearly understand the present invention, It is by no means limited.

As a result, the technical idea of the present invention is determined by the claims, and the following embodiments are merely means for effectively explaining the technical idea of the present invention to a person having ordinary skill in the art to which the present invention belongs Only.

FIG. 1 is a diagram illustrating an advertisement data processing system for providing a value associated with a keyword advertisement (or contextual advertisement) and a keyword advertisement (or contextual advertisement) according to an embodiment of the present invention.

In more detail, FIG. 1 illustrates an example in which a predetermined advertiser terminal 130 (or an advertisement agent terminal) for providing at least one keyword advertisement (or context advertisement) and a value associated with a keyword advertisement (or context advertisement) The advertisement information, the keyword information, the advertisement data associated with the keyword information, the value information associated with the advertisement data, the value issuance data associated with the value information, If advertisement registration information including at least one of deposit information and billing policy information for advertisement data or value issuance data (or value information) is registered, a predetermined web server 100 transmits advertisement registration information corresponding to the advertisement registration information registered by the advertiser The advertisement data or the value issuance data (or the value corresponding to the value information or the value information) is connected to the web server 100 To a customer terminal 135 that has requested a predetermined web page, and is a person skilled in the art to which the present invention pertains. Referring to FIG. 1, Various embodiments of an advertisement data processing system for providing a value associated with an advertisement (or a contextual advertisement) and a keyword advertisement (or a contextual advertisement) can be inferred. However, the present invention includes all of the above- , But is not limited to the method shown in FIG.

For example, if the person skilled in the art is familiar with the present invention, referring to FIG. 1, it is possible to refer to the keyword advertisement (or context advertisement) and the keyword advertisement (or context advertisement) It is possible to conceive an embodiment in which each server of the advertisement data processing system is integrated into one server or at least one server is included. However, the present invention includes all of the above-mentioned embodiments, The present invention is not limited thereto.

The client terminal 135, the advertiser terminal 130, the advertiser server 125, the web server 100, the advertisement registration server 120, the financial institution server 105, the account management server 110, , And the card issuer server 115 may further include a predetermined encryption or decryption process when mutual communication is required through the communication network, and thus the present invention is not limited thereto.

In addition, the advertisement data provided by the web server 100 shown in this figure may be provided through the advertisement providing server by having a predetermined advertisement server in addition to the web server 100, so that the present invention is not limited thereto No.

1, the advertisement data processing system includes at least one advertiser terminal 130 connected to a predetermined communication network, at least one client terminal 135 connected to the communication network, A web server 100 for providing a keyword search (or a context search) service to a keyword search service (or a context search service) 135 according to the present invention and further providing a value providing service associated with a keyword advertisement (or contextual advertisement) In order to deposit value issuance data (or a value corresponding to the value information or the value information) issued by the server 100 at the request of the customer terminal 135 into the value account of the customer name, the web server 100 (Or a value corresponding to the value information or value information) in association with the value issuance data (or the value information), or if there is no value account of the customer name, A value issuance data (or a value corresponding to value information or value information) issued by the web server 100 at the request of the customer terminal 135 (Or a value corresponding to the value information or the value information) in association with the web server 100 in order to deposit the value of the customer name in the value type account of the customer name, A value management server 110 for newly establishing a value type account of the customer name in the absence of a type account; a value issuance data (or a value issuance data) issued by the web server 100 at the request of the customer terminal 135 (Or value corresponding to value information or value information) to the value type card of the customer name in association with the web server 100, If deposit value) corresponding to the information processor, or not the value-card of the customer's name, it is characterized by being formed by having a card company server 115 to process the new open a value-card of the customer's name.

Alternatively, the web server 100 may include the account management server 110 having a predetermined account D / B provided in the account management server 110. In this case, the account management server 110 110 may be omitted.

Alternatively, in the present invention, the web server 100 provides the advertisement data or the value issuance data (or the value corresponding to the value information or the value information) to the customer terminal 135, The advertisement data or the value issuance data (or the value corresponding to the value information or the value information) may be provided to the customer terminal 135 through the web server 100, and thus the present invention is not limited thereto.

Alternatively, in the present invention, when the advertisement data or the value issuance data (or the value corresponding to the value information or the value information) is provided by the web server 100, the advertisement data or the value issuance data However, the present invention is not limited thereto, and there may be a separate system for charging processing composed of at least one server.

The advertiser terminal 130 may be a wired communication network based on TCP / IP (Transmission Control Protocol / Internet Protocol), an asymmetric digital subscriber line (ADSL), a very high-data rate digital subscriber line (VDSL) And a wired terminal including a desktop computer and / or a notebook computer communicatively connected to the advertisement registration server 120 through a wireless communication network (or a CDMA (Code Division Multiple Access) based mobile communication network (or HSDPA A mobile communication terminal connected to a high speed downlink packet access (hereinafter referred to as " High Speed Downlink Packet Access ") mobile communication network, and / or a portable Internet terminal connected to a high speed wireless Internet based on IEEE 802.16x and / And a wireless terminal including at least one wireless LAN terminal, wherein the advertiser terminal (130) A function for outputting at least one advertisement registration interface screen provided by the high registration server 120 and for inputting and / or selecting at least one or more information through the advertisement registration interface screen to the advertisement registration server 120 (For example, a browser program and a communication function).

Those skilled in the art will readily be able to deduce the characteristics of the advertiser terminal 130 corresponding to at least one wired terminal and / or wireless terminal, For the sake of simplicity.

In the case where the advertiser terminal 130 is a wired terminal according to an embodiment of the present invention, the communication network includes the TCP / IP based wired communication network. When the advertiser terminal 130 is a wireless terminal, May be configured to include at least one of the CDMA-based (or HSDPA-based) mobile communication network, and / or IEEE 802.16x-based high-speed wireless Internet and / or IEEE 802.11x-based wireless LAN communication network.

The customer terminal 135 is connected to at least one web server 100 through a predetermined communication network and connects a communication channel for providing the keyword search (or context search) service. The client terminal 135 is provided with a network communication function for connecting to a predetermined communication network and at least one or more web browsers, A fixed terminal, or a semi-fixed terminal such as a notebook, or a portable / portable mobile terminal.

According to an embodiment of the present invention, the customer terminal 135 preferably includes at least one wired terminal connected to a wired communication network based on TCP / IP (Transmission Control Protocol / Internet Protocol) It is preferable that a communication channel for the keyword search (or context search) service is connected to the web server 100 according to a Hyper-Text Transfer Protocol (HTTP) compatible protocol.

According to another embodiment of the present invention, the customer terminal 135 may be a CDMA (Code Division Multiple Access) / WCDMA (Wide-CDMA) based wireless communication network or an IEEE 802.11x based wireless communication network or an IEEE 802.16x based wireless communication network (HTTP) -compatible protocol provided in the communication network, the web server 100 and the keyword search (or the keyword search) may be performed in accordance with the HTTP (Hyper Text Transfer Protocol) It is desirable to connect a communication channel for the context search service.

After the communication channel for the keyword search (or context search) service is connected to the web server 100, the customer terminal 135 receives the keyword search (or context search) from the web server 100 via the communication channel, (E.g., *. Html, *. Htm, *. Asp * *. Jsp, *. Xml, *. Wml, etc.) , And the received web document is outputted through a web browser provided in the customer terminal 135. [

The client terminal 135 connects a communication channel for the keyword search (or context search) service to the web server 100, and the web server 100 (Or a context search) service from the Web browser 100 and outputs the received web document through the web browser. Therefore, detailed description thereof will be omitted for the sake of convenience.

FIG. 2 is a block diagram of an advertisement data processing system providing a value associated with a keyword advertisement (or contextual advertisement) according to an embodiment of the present invention.

More specifically, FIG. 2 shows the value associated with a keyword advertisement (or contextual advertisement) in at least one or more customer terminals 135 in a predetermined web server 100 (for example, a search server providing a keyword advertisement service) (An actual account, an online account, a virtual account, etc.) of the customer in connection with the financial company server of the present invention, and those having ordinary knowledge in the technical field to which the present invention belongs It should be appreciated that various implementations of the configuration of an advertisement data processing system that provides values associated with the keyword advertisement (or contextual advertisement) can be inferred from the reference to FIG. 2, And the technical features thereof are not limited only by the method shown in FIG.

Referring to FIG. 2 according to an embodiment of the present invention, an advertisement data processing system for providing a value associated with the keyword advertisement (or contextual advertisement) includes at least one customer terminal 135 having a predetermined web browser, (Or a contextual advertisement) service according to the present invention to a keyword search (or context search) service to the customer terminal 135 via a predetermined communication network And a Web server (100).

Here, the keyword advertisement includes at least one advertisement data that is matched with at least one keyword including a predetermined word (or syllable) or natural language input from the customer terminal 135, Wherein the context advertisement includes at least one or more keywords corresponding to at least one keyword corresponding to a context (or an index word) included in a web document (or document content) And an advertisement.

The customer terminal 135 is connected to at least one web server 100 through a predetermined communication network and connects a communication channel for providing the keyword search (or context search) service. The client terminal 135 is provided with a network communication function for connecting to a predetermined communication network and at least one or more web browsers, A fixed terminal, or a semi-fixed terminal such as a notebook, or a portable / portable mobile terminal.

According to an embodiment of the present invention, the customer terminal 135 preferably includes at least one wired terminal connected to a wired communication network based on TCP / IP (Transmission Control Protocol / Internet Protocol) It is preferable that a communication channel for the keyword search (or context search) service is connected to the web server 100 according to a Hyper-Text Transfer Protocol (HTTP) compatible protocol.

According to another embodiment of the present invention, the customer terminal 135 may be a CDMA (Code Division Multiple Access) / WCDMA (Wide-CDMA) based wireless communication network or an IEEE 802.11x based wireless communication network or an IEEE 802.16x based wireless communication network (HTTP) -compatible protocol provided in the communication network, the web server 100 and the keyword search (or the keyword search) may be performed in accordance with the HTTP (Hyper Text Transfer Protocol) It is desirable to connect a communication channel for the context search service.

After the communication channel for the keyword search (or context search) service is connected to the web server 100, the customer terminal 135 receives the keyword search (or context search) from the web server 100 via the communication channel, (E.g., *. Html, *. Htm, *. Asp * *. Jsp, *. Xml, *. Wml, etc.) , And the received web document is outputted through a web browser provided in the customer terminal 135. [

The client terminal 135 connects a communication channel for the keyword search (or context search) service to the web server 100, and the web server 100 (Or a context search) service from the Web browser 100 and outputs the received web document through the web browser. Therefore, detailed description thereof will be omitted for the sake of convenience.

According to an embodiment of the present invention, a web document received by the customer terminal 135 through the communication channel includes at least one user interface (or a web browser) for inputting predetermined keyword information for the keyword search (or context search) (Or at least one user interface requesting a context search), and when the keyword information is inputted through the user interface (or a context search service is requested through a user interface), the customer terminal 135 (Or a context search service request) to the web server 100 through the communication channel.

The web server 100 includes at least one web document source for generating at least one web document for the keyword search (or context search) service, and a web operation D / B And a DBMS (Data Base Management System) having a member D / B for storing membership information of a customer subscribed to the web server 100 to provide a web service in the web server 100 ).

According to an embodiment of the present invention, the web document source of the web operation data includes an HTML compatible tag for generating a web document to be provided to the at least one customer terminal 135 in the web server 100, Code, and the data content may include at least one of image content, sound content, and multimedia content to be included in the web document.

Those skilled in the art will recognize that at least one or more web documents including the web document source and the digital content included in the operational data are generated, The detailed description will be omitted for convenience.

According to the embodiment of the present invention, when providing the predetermined web service from the web server 100 to the customer terminal 135, if the web service is a web service targeting a predetermined member, A name, a resident registration number, an address, a telephone number, an e-mail address, a mobile phone number (hereinafter referred to as an e-mail address) of a member, And the like).

Those skilled in the art will appreciate the technical characteristics of the member information, and a detailed description thereof will be omitted for the sake of convenience.

According to the embodiment of the present invention, the DBMS can further store at least one web service related information in addition to the web operation D / B, but if it is a person skilled in the art, Since various types of information or contents stored in the DBMS corresponding to the application field of the web server 100 can be easily estimated, a detailed description thereof will be omitted for the sake of convenience.

Referring to FIG. 2, the DBMS provided in (or associated with) the web server 100 may include advertiser information, keyword information, advertisement data associated with the keyword information, registered through the predetermined advertisement data registration system, And a storage medium (255) for storing at least one value data associated with the advertisement data and the value issue data associated with the value information.

Here, the advertiser information may be provided to the at least one customer terminal 135 through the web server 100 with advertisement data or value issuance data (or a value issuing interface corresponding to the value information) associated with the keyword information (Or shopping mall) information of an advertiser and at least one representative commodity (or service) information to be sold in the advertiser shop (or shopping mall).

The keyword information is information related to the advertisement data or the value issuing data (or the value issuing interface corresponding to the value information) among the keywords (or search words) input from the at least one customer terminal 135 in the web server 100 At least one word (or syllable) for identifying the customer terminal 135 to provide the advertisement data or the value issuance data (or the value issuing interface corresponding to the value information) ).

The keyword information may include at least one of a context (or index word) on the contents of at least one web document (or document content) provided by the web server 100 to at least one customer terminal 135, At least one word (or syllable) associated with the data (or a value issuing interface corresponding to the value information), or at least one word (or syllable) associated with the data (or the value issuing interface corresponding to the value information) At least one word (or syllable) for confirming the sentence 135 is preferably included.

The advertisement data is transmitted to at least one client terminal 135 of the web server 100 when the keyword information is input and a predetermined keyword search (or context search) (Uniform Resource Locator) information for a store (or an advertisement web site).

According to one embodiment of the present invention, when the advertisement data includes the advertiser URL information, the web server 100 transmits predetermined advertiser URL information matching with keyword information provided from the customer terminal 135 to the customer terminal The advertisement data processing system may provide the advertiser URL information to the customer terminal 135 by clicking on the advertiser URL information at the customer terminal 135, Or an advertising web site).

Those skilled in the art will appreciate the technical characteristics of various types of advertisement data in addition to the above-described advertisement data, and thus the detailed description will be omitted for the sake of convenience.

The value information may include at least one of coupon information, usage right information, coupon information, ticket information, gift voucher information, point information, electronic money information, multimedia content information, And the like.

In addition, the value information may include event product information (for example, an event product type and an event price) that the advertiser wants to sell through the online store (or an advertisement web site) according to an intention and purpose of a person skilled in the art , Whereby the present invention is not limited thereto.

Those skilled in the art will appreciate the technical characteristics of various value information in addition to the above-described value information, and therefore, detailed description thereof will be omitted for the sake of convenience.

The value issuance data preferably includes at least one of a predetermined value name, an information type, and a value providing URL information corresponding to the advertisement data.

In addition, the value issuance data may include URL information for the other online store (or advertisement website) of the advertiser in accordance with the intention and purpose of a person skilled in the art, or the advertiser may include URL information for the online store Site URL), and the like, and the present invention is not limited thereto.

Those skilled in the art will appreciate the technical characteristics of various value issuance data in addition to the above-described value issuance data, and thus the detailed description will be omitted for the sake of convenience.

Referring to FIG. 2, the web server 100 connects a communication channel for the keyword search (or context search) service to at least one customer terminal 135, And a web interface unit 200 for providing at least one web document corresponding to a web page for a context search service to the customer terminal 135, When transmitting predetermined keyword information from the customer terminal 135, it is preferable that the keyword information is received through the communication channel.

The web interface unit 200 may receive a web page corresponding to a web page to be provided to the customer terminal 135 for the keyword search (or context search) service according to an HTTP compatible protocol provided in a communication network connected to the customer terminal 135 (E.g., * .html, * .htm, * .asp. * .Jsp, * .xml, * .wml, etc.) at least one HTML compatible web document .

If at least one web document corresponding to a web page to be provided to the customer terminal 135 is generated in the web server 100 after the communication channel is established with the customer terminal 135, 200 transmits the web document to the customer terminal 135 through the communication channel and outputs the web document through a web browser provided in the customer terminal 135. [

If the web interface unit 200 receives the keyword information through the user interface and transmits the keyword information to the customer terminal 135, And receives the keyword information through the keyword information.

Referring to FIG. 2, the web server 100 is connected to the web service D / B to provide a web page (hereinafter referred to as a web page) to be provided to the customer terminal 135 for a value providing service associated with the keyword advertisement (E.g., *. Html, *. Htm, *. Asp * *. Jsp, *. Xml, *. Wml, etc.) corresponding to the at least one HTML compatible web document And a digital content management unit 135 for extracting at least one digital content to be included in the web document in association with the web operation D / B and transmitting the generated web document to the client terminal 135 (215) for controlling the generation of at least one web document in the web page operation unit (210) according to a web page operation procedure corresponding to the value providing service associated with the keyword advertisement (or contextual advertisement) Or the digital content operating unit 215, And a search control unit 205 (or control means) for controlling processing to extract at least one digital content to be included in the generated web document and output the extracted digital content to the client terminal 135 to which the web document is transmitted And the web interface unit 200 transmits at least one web document generated by the web page operation unit 210 to the customer terminal 135 through the communication channel in cooperation with the search control unit 205. [ To the mobile station.

The search control unit 205 searches the web page operation unit 210 (or the contextual advertisement unit 210) according to a web page operation procedure corresponding to the value providing service associated with the keyword advertisement (or contextual advertisement) ) Controls to generate at least one web document corresponding to a web page for a value providing service associated with the keyword advertisement (or contextual advertisement), and the web page operating unit 210 controls the search control unit (Or a contextual advertisement) associated with the keyword advertisement (or contextual advertisement) in the keyword search (or contextual search) service in association with the keyword search service 205.

According to an embodiment of the present invention, at least one web document corresponding to a web page for the keyword search (or context search) service may include at least one keyword for inputting predetermined keyword information for the keyword search (or context search) (Or at least one user interface requesting a context search), and when the keyword information is inputted through the user interface (or a context search service is requested through a user interface) , The client terminal 135 transmits the keyword information (or a context search service request) to the web server 100 via the communication channel.

In addition, at least one web document corresponding to a web page for the keyword search (or context search) service may include at least one keyword information (or a context search service request) from the customer terminal 135 via the communication channel And the search result information corresponding to the keyword search (or the context search) using the keyword information after receiving the search result information.

Referring to FIG. 2 according to an embodiment of the present invention, when the web page operation unit 210 generates a web document including predetermined search result information corresponding to the keyword search (or context search) The control unit 205 receives advertisement data matching with the keyword information in the web document generated by the web page operation unit 210 including the search result information and a value associated with the advertisement data, The value issuance data (or the value issuing interface corresponding to the value information) is included.

The web document generated by the web page operation unit 210 includes at least one digital content link. The customer terminal 135 receiving the web document transmits the digital content link to the web server 100 The digital content operating unit 215 outputs at least one digital content corresponding to the digital content link from the web operation D / B, and transmits the output digital content to the web interface D / The client terminal 135 transmits the digital content to the client terminal 135 through the client 200. The client terminal 135 processes the digital content to be included in the web document transmitted to the client terminal 135,

Referring to FIG. 2, when at least one keyword information is received from the customer terminal 135 through the communication channel, the web server 100 transmits the keyword advertisement (or contextual advertisement) (Or keyword information verifying means) 220 for verifying at least one or more keyword information for the associated value providing service, and at least one A data checking unit 225 (or a data checking unit or an information checking unit) for extracting the above-mentioned advertisement data and extracting value issuance data (or value information) associated with the extracted advertisement data, The web page operation unit 210 generates at least one advertisement providing area or value providing area in a certain area of the web document generated by the web page operating unit 210 And a data output unit 230 (or data output means) for outputting an advertisement area to which the value issuance data (or the value issuance interface corresponding to the value information) The document is transmitted to the client terminal 135 that has transmitted the keyword information and is output.

When at least one keyword information for a keyword search (or context search) service is received from the customer terminal 135 via the communication channel, the keyword information checking unit 220 determines whether the keyword advertisement Or contextual advertisement) associated with the value providing service.

According to an embodiment of the present invention, after a web document including a user interface for inputting predetermined keyword information is provided to the customer terminal 135, the customer terminal 135 may search for a keyword (Or syllables) for the service (or context search) service, and transmits the keyword information to the client terminal 135. Here, some of the words (or syllables) D / B, and the rest may not match the keyword information registered in the advertisement information D / B.

Accordingly, when keyword information listing at least one word (or syllable) is received from the customer terminal 135, the keyword information verification unit 220 identifies the word (or syllable) received from the customer terminal 135, And at least one or more keyword information matched with the keyword information registered in the advertisement information D / B is confirmed.

According to another embodiment of the present invention, after a web document including a user interface for inputting predetermined keyword information to the customer terminal 135 is provided, the customer terminal 135 transmits a predetermined keyword (Or syllables) included in the natural language received from the customer terminal 135 is input to the advertisement information D / B (or syllable) And the rest may not match the keyword information registered in the advertisement information D / B.

Accordingly, when keyword information including at least one natural language is received from the customer terminal 135, the keyword information verification unit 220 determines whether or not the advertisement information D / B among the natural languages received from the customer terminal 135 And at least one or more keyword information matching the registered keyword information is confirmed.

When at least one keyword information matching with the keyword information registered in the advertisement information D / B is confirmed through the keyword information checking unit 220, the data checking unit 225 checks whether the keyword information matches with the advertisement information D / Extracting at least one piece of advertisement data matched with the identified keyword information, and extracting value issuance data (or value information) associated with the extracted advertisement data.

According to one embodiment of the present invention, keyword information matching with the keyword information confirmed through the keyword information checking unit 220 among the keyword information registered in the advertisement information D / B is processed in association with at least one or more pieces of advertisement data (For example, when the advertisement data associated with the keyword information is registered through the advertisement data registration system (not shown)), the data checking unit 225 checks whether the advertisement information D / It is preferable to extract one or more pieces of advertisement data.

When the advertisement data is extracted and stored in association with the extracted advertisement data (for example, the value issuance data associated with the advertisement data through the advertisement data registration system (not shown) , The data checking unit 225 may extract at least one value issuance data (or value information) matched with the advertisement data from the advertisement information D / B.

According to another embodiment of the present invention, among the keyword information registered in the advertisement information D / B, the keyword information matching with the keyword information confirmed through the keyword information checking unit 220 is processed in association with one piece of advertisement data (For example, when one advertisement data linked with the keyword information is registered through the advertisement data registration system (not shown)), the data checking unit 225 searches the advertisement information D / B for matching with the keyword information It is preferable to extract one piece of advertisement data.

In addition, when the advertisement data extracted by the data checking unit 225 is stored in association with one value issuance data (or value information) and is stored (for example, in a case where the advertisement data is linked with the advertisement data through the advertisement data registration system (Or value information) is registered), the data checking unit 225 extracts one value issuance data (or value information) matched with the keyword information from the advertisement information D / B .

When at least one or more pieces of advertisement data matched with the identified keyword information are extracted from the advertisement information D / B by the data checking unit 225, the data output unit 230 is connected to the search control unit 205 And outputs an advertisement providing region including at least one advertisement providing region or a value providing region in a predetermined region of a web document generated by the web page operating unit 210.

According to an embodiment of the present invention, there is provided a method of outputting an advertisement providing area or a value providing area to an advertisement area, comprising the steps of: when an advertisement providing area is output to the advertisement area, It is preferable that the pointer is positioned and the advertisement providing area and the value providing area are repeatedly output corresponding to the mouse button click when the right button is clicked.

According to another embodiment of the present invention, there is provided a method of outputting an advertisement providing area or a value providing area to an advertisement area, comprising the steps of: when an advertisement providing area is output to the advertisement area, (N > = 1) value providing region corresponding to the mouse button click when the mouse pointer is positioned on the right side of the mouse button and the N The value issuing interface output to the providing area preferably means a number corresponding to the type of value registered by the advertiser providing the advertisement.

In addition, it is preferable to transmit advertisement data output request information or value issue request information when the left mouse button is clicked in the value providing area or the advertisement providing area.

Those skilled in the art will appreciate the technical features of the web page to be provided to the customer terminal, and thus the detailed description will be omitted for the sake of convenience.

Referring to FIG. 2, when predetermined advertisement data output request information corresponding to one of the advertisement data is transmitted from the client terminal 135 to the web server 100, the web server 100 transmits the advertisement data output request Or the value issuance request information corresponding to one of the value issuance data (or the value issuance interface corresponding to the value information) is transmitted from the customer terminal 135, An information receiving unit 235 (or information receiving means) for receiving the value issuing request information, and an information determining unit 235 for checking whether the information received through the information receiving unit 235 is value issuing request information or advertisement data output request information And an advertisement data output unit 240 for outputting the advertisement data output request information, The advertisement data processing unit 245 (or the advertisement data processing unit) for providing the advertisement data in response to the request information, and the result value issuance request information determined by the information determination unit 240, And a value data processing unit 250 (or value data processing means) for providing value information (or a value corresponding to the value information) correspondingly.

(Or a region corresponding to the value information) in at least one or more advertisement output frames (or regions) by outputting at least one or more advertisement data to the customer terminal 135, After the advertisement data output request information including the hyperlink information (or the hyperlink information and the script result) corresponding to the advertisement data is transmitted from the customer terminal 135, the information receiver 235) receives the advertisement data output request information from the customer terminal (135) through the communication channel in association with the web interface unit (200).

In addition, the customer terminal 135 transmits predetermined value issue request information including hyperlink information (or hyperlink information and script result) corresponding to the value issue data (or the value issue interface corresponding to the value information) The information receiving unit 235 receives the value issuance request information from the customer terminal 135 via the communication channel in cooperation with the web interface unit 200.

According to the embodiment of the present invention, the advertisement data output request information may include advertisement request link information (for example, the advertisement information request message) for processing the advertisement data to confirm that predetermined advertisement data is clicked from the customer terminal 135 to the Web server 100 (Link information corresponding to the advertisement information 235), and advertiser URL information corresponding to the advertiser's web site (or advertisement web site).

The value issuance request information may further include value issuance link information (e.g., value issuance request information) for notifying that the predetermined value issuance data (or the value issuance interface corresponding to the value information) is clicked from the customer terminal 135 to the web server 100 (For example, link information corresponding to the information receiving unit 235), value issuance URL information corresponding to the advertiser's website (or an advertisement website or a value issuance website), a value type account It is preferable to include at least one or more pieces of information.

The information determination unit 240 determines whether the information received through the information receiving unit 235 is information for requesting output of high data or information for requesting issuance of value.

When the advertisement data output request information is received from the information determination unit 240, the advertisement data processing unit 245 provides the advertisement data corresponding to the advertisement data output request information to the customer terminal 135 desirable.

Those skilled in the art will appreciate that the process or method of providing the advertisement data to the customer terminal 135 will be described in detail.

When the result data issuance request information determined by the information determination unit 240 is received, the value data processing unit 250 transmits the value information (or the value corresponding to the value information) in response to the value issuance request information, (135).

Those skilled in the art will appreciate that the process or method for providing the value corresponding to the value information or the value information will not be described in detail.

FIG. 3 is a flowchart illustrating a method of providing advertisement data and value issuing data (or a value issuing interface corresponding to value information) in an advertisement data processing system providing a value associated with a keyword advertisement (or contextual advertisement) according to an embodiment of the present invention FIG.

More specifically, FIG. 3 shows the value associated with a keyword advertisement (or context advertisement) in at least one customer terminal 135 in a predetermined web server 100 (for example, a search server providing a keyword advertisement service) (Or a value issuance interface corresponding to the value information) in the advertisement data processing system that deposits the value data in the value type account (actual account, online account, virtual account, etc.) A person skilled in the art will be able to refer to FIG. 3 and modify the advertisement data processing system to provide a value associated with the keyword advertisement (or contextual advertisement) Various implementations of the process of providing advertising data and value issuance data (or a value issuing interface corresponding to value information) Would have to be inferred, the present invention includes all embodiments in which the inference method, only the exemplary method shown in the figure 3 is not limited that technical feature.

3, the web server 100 on the advertisement data processing system shown in FIG. 3 is referred to as a "server" for convenience, and the client terminal 135 on the advertisement data processing system shown in FIG. Quot; terminal ".

Referring to FIG. 3, the terminal on the advertisement data processing system shown in FIG. 3 accesses the server through the communication network to provide a keyword advertisement (or contextual advertisement) and a value associated with a keyword advertisement (or contextual advertisement) (300).

According to an embodiment of the present invention, the communication channel connection process may include at least one of a process of logging in from the terminal to the server and / or a process of joining the terminal to the server. In the above process, the customer information corresponding to the terminal is extracted (or acquired).

If the terminal is connected to the server according to a communication protocol corresponding to the communication network through a predetermined browser program corresponding to the communication network, ) And a communication channel for providing a value associated with a keyword advertisement (or contextual advertisement), so that detailed description thereof will be omitted for the sake of convenience.

When a communication channel for providing a value associated with a keyword advertisement (or contextual advertisement) and a keyword advertisement (or contextual advertisement) is connected between the terminal and the server as described above, the terminal transmits the keyword An interface screen for inputting a search word (or a keyword) for providing a value associated with an advertisement (or contextual advertisement) and a keyword advertisement (or contextual advertisement) is requested 305. In response, (Or extracts) a search term (or keyword) input interface screen including an interface for inputting (or selecting) information of the keyword (or keyword) And transmits the screen to the terminal through the communication channel (315).

Then, the terminal inputs (or selects) the search term (or keyword) information from the terminal through the user interface included in the search word (or keyword) input interface screen for inputting (or selecting) the advertisement registration information 320).

If the search term (or keyword) information is input from the terminal through the user interface (325), the terminal transmits search term (or keyword) information to the server through the communication channel (330).

Thereafter, the server confirms the search result (or the keyword) received from the terminal (335).

If there is no search result (340), the server generates (or extracts) a web page including information on the absence of the search result (345), and transmits the extracted information to the terminal .

On the other hand, if there is a search result (340), the server confirms the advertisement data corresponding to the search term (or keyword) information (350).

According to one embodiment of the present invention, when keyword information matched with keyword information confirmed through the server among the keyword information registered in the advertisement information D / B is processed in association with at least one or more pieces of advertisement data (for example, If the advertisement data associated with the keyword information is registered through a data registration system (not shown), the server extracts at least one or more pieces of advertisement data matching the keyword information from the advertisement information D / B .

According to another embodiment of the present invention, when the keyword information matching with the keyword information confirmed through the server among the keyword information registered in the advertisement information D / B is processed in association with one piece of advertisement data (for example, If one advertisement data linked with the keyword information is registered through a registration system (not shown), the server extracts one advertisement data matched with the keyword information from the advertisement information D / B .

If there is no advertisement data (355), the server generates (or extracts) a web page including the search result (360), and transmits the extracted information to the terminal for output.

On the other hand, if the advertisement data exists (355), the server confirms the value issuance data (or value information) corresponding to the confirmed advertisement data (365).

If the advertisement data is extracted according to an embodiment of the present invention, the extracted value data is associated with the extracted advertisement data and stored (for example, the value issuance data associated with the advertisement data through the advertisement data registration system Or the value information is registered), the server extracts at least one value issue data (or value information) matching the advertisement data from the advertisement information D / B.

According to another embodiment of the present invention, when advertisement data extracted from the server is processed and stored in association with one value issuance data (or value information) (for example, the advertisement data is registered through the advertisement data registration system (Or value information) associated with the keyword information is registered), the server preferably extracts one value issuance data (or value information) matching the keyword information from the advertisement information D / B .

If there is no value issue data (or value information) (370), the server processes the advertisement area including the advertisement providing area to be output to a predetermined area of the web page to be provided to (or provided to) the terminal (375).

On the other hand, if the value issuance data (or the value information) is present (370), the server outputs an advertisement area including the advertisement providing area to a web page predetermined area to be provided to (or provided to) the terminal, (380) so that the value providing tab region for providing the value is output in a predetermined region adjacent to the predetermined region.

4 is a diagram illustrating a method of outputting advertisement data and value issuing data (or a value issuing interface corresponding to value information) according to an embodiment of the present invention.

In detail, FIG. 4 is a diagram showing an example of an advertisement data processing system for providing predetermined advertising data and value issuance data (or value information) associated with the advertisement data in an advertisement data processing system for providing a value associated with a keyword advertisement (or contextual advertisement) And the value issuing interface corresponding to the value issuing interface). As a person skilled in the art, referring to FIG. 4, The present invention can be applied to all of the above-mentioned embodiments, and the technical features of the present invention are not limited by the method shown in FIG.

For example, if a person skilled in the art is familiar with the present invention, referring to and modifying FIG. 4, it will be appreciated that an advertisement output in a certain area of a web page to be provided to the customer terminal 135 shown in FIG. It is possible to deduce an embodiment of providing the advertisement data and the value issuing data (or the value issuing interface corresponding to the value information) by modifying the position or shape of the area, but the present invention is not limited thereto.

Also, it is possible to change the advertisement providing area in a certain area of the advertisement area and the value providing switch part to be output in a certain area other than the advertisement providing area, thereby outputting the value providing area and the advertisement providing switch part The present invention is not limited thereto.

In addition, various methods of providing a voucher, a discount voucher, a voucher, a ticket, a point, an electronic money, a multimedia contents, a product instruction information, etc. in addition to the coupon displayed in the value providing switching section can be inferred. The present invention is not limited thereto.

According to an embodiment of the present invention, an advertisement area output in a predetermined area of a Web page to be provided to the customer terminal 135 includes an advertisement providing area for outputting advertisement data confirmed in the advertisement data processing system shown in FIG. 2, And a value providing area for outputting the confirmed value issuing data (or value information).

In addition, in the advertisement providing area, the mouse pointer is located in a certain area of the advertisement providing area, and when the user clicks the left button of the mouse, it transmits advertisement data output request information to the web server 100, When clicked, it is preferable to output the value providing area.

In addition, when a value providing area is output to the advertisement area, a value issuing interface for selecting (or inputting) information for issuing a value may be output to the value providing area, You can also output each interface by value type (or value).

Also, it is preferable that the advertisement providing region outputs a value providing region corresponding to a value providing tab provided in a value providing tab region output in a predetermined region adjacent to the advertisement region including the advertisement providing region.

According to the embodiment of the present invention, the value providing tab region output to the web page predetermined region to be provided to the customer terminal 135 may include the value N (or N) corresponding to the type of the value issuance data (N> = 1) it is preferable to output the value providing tab.

In addition, it is preferable to output an advertisement area including a value providing area corresponding to the value providing tab selection provided in the value providing tab area to the advertisement area including the advertisement providing area. In this case, An advertisement providing tab may be displayed in the area.

According to the present invention, a value corresponding to an advertisement is provided according to a mouse event (i.e., a button click) using an advertisement output in a predetermined area of a limited web page, thereby enabling a more efficient operation of a web page.

In addition, there is an advantage that a user can easily receive a value by a simple mouse operation.

Claims (4)

1. An advertisement output method for providing a mouse event-based value to be executed by a server for providing an advertisement to a terminal, Processing the advertisement data to be automatically provided to the terminal so as to automatically convert the advertisement providing area into the value providing area based on a mouse right button click event occurring on the advertisement providing area to display the advertisement; And When a left button click event of the mouse occurs in a state where the value providing region of the advertisement data is displayed through the terminal provided with the advertisement data, a value corresponding to the value providing region is provided to a customer using the terminal The method comprising the steps of: providing a mouse event based value; The method according to claim 1, N (N > = 1) value providing regions, Wherein the switching event is displayed in a designated order as the right button click event of the mouse occurs. The method according to claim 1, When the left button click event of the mouse occurs in a state where the advertisement providing area of the advertisement data is displayed, the advertisement processing unit provides the advertisement corresponding to the advertisement providing area to the customer using the terminal A method of outputting an advertisement for providing a base value. The method according to claim 1, The method of claim 1, further comprising the steps of: generating a mouse event based on the mouse event;

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