KR101477595B1 - Method for Providing Advertisement - Google Patents

Abstract

The present invention relates to an advertisement providing method, and more particularly, to an advertisement providing method executed in a server for providing an advertisement to a terminal through a plurality of web pages on a communication network, The method comprising: confirming the terminal-specific information or the user identification information for the terminal; checking the advertisement provided to the terminal through the first web page when the terminal accesses the second web page; And provides an advertisement to the terminal through the second web page, the advertisement being associated with the advertisement or the advertisement provided to the terminal.

Ad serving, tailored ads, local ads

Description

{Method for Providing Advertisement}

1 is a diagram illustrating an overall configuration of an advertisement providing system for providing a customized (or targeting) advertisement using terminal specific information according to an embodiment of the present invention.

2 is a diagram illustrating a configuration of an advertisement providing system for providing an advertisement corresponding to terminal unique information according to an embodiment of the present invention.

3 is a diagram illustrating an operation procedure of the web server 105 on the advertisement providing system for providing advertisements corresponding to the terminal unique information according to an embodiment of the present invention.

4 is a flowchart illustrating an operation of an advertisement server 100 for providing advertisements corresponding to terminal specific information according to an embodiment of the present invention.

DESCRIPTION OF THE EMBODIMENTS

100: Ad server 105: Web server 105

110: client terminal 110,

The present invention provides an advertisement providing method executed in a server for providing an advertisement to a terminal through a plurality of web pages on a communication network, the advertisement providing method comprising the steps of: The user is authenticated with the user ID, and if the terminal accesses the second web page, the advertisement provided to the terminal is confirmed through the first web page, and the advertisement other than the advertisement provided to the terminal, To the terminal through the second web page.

Due to the development of modern society, modern people have a lot of desire for information, and various information sharing is getting activated through internet.

In order to share such information, various portal sites provide information. In order to generate revenue by providing information, a method of providing advertisement is used.

However, since a company that provides such advertisements tends to overtake the advertisements from the viewpoint of customers using various portals because they provide the same advertisements to respective portal sites when affiliating with a plurality of portal sites, In terms of advertisers using the service, it is a huge loss.

According to an aspect of the present invention, there is provided an advertisement providing method executed by a server for providing advertisements to a terminal through a plurality of web pages on a communication network, the advertisement providing method comprising: A second step of confirming corresponding terminal unique information or user identification information for the terminal, and a second step of confirming an advertisement provided to the terminal through the first web page when the terminal accesses a second web page, A third step of providing an advertisement to the terminal through the second web page, the advertisement being connected to another advertisement other than the advertisement provided to the terminal or an advertisement provided to the terminal.

The advertisement providing method according to the present invention is an advertisement providing method executed in a server for providing an advertisement to a terminal through a plurality of web pages on a communication network, the advertisement providing method comprising: A second step of confirming unique information or user identification information on the terminal, a second step of confirming an advertisement provided to the terminal through the first web page when the terminal accesses a second web page, And providing an advertisement to the terminal through the second web page, the advertisement being associated with an advertisement other than the provided advertisement or an advertisement provided to the terminal.

In the advertisement providing method according to the present invention, the first step may further include storing the terminal specific information corresponding to the terminal or the user identification information for the terminal and the advertisement provided through the first web page .

In the advertisement providing method according to the present invention, the advertisement to be provided through the second web page may include ISP (Internet Service Provider) information or the ISP information through the terminal specific information An advertisement registered by an advertiser located in an area corresponding to the ISP information, or advertisement data registered by an advertiser operating in an area corresponding to the ISP information.

In the advertisement providing method according to the present invention, the terminal specific information includes at least one of IP (Internet Protocol) address information, MAC (Media Access Control) address information, and ISP .

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The operation principle of the preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings and description. It should be understood, however, that the drawings and the following detailed description are exemplary and explanatory and are intended to provide further explanation of the invention, and are not to be construed as limiting the present invention. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. The terms used below are defined in consideration of the functions of the present invention, which may vary depending on the user, intention or custom of the operator. Therefore, the definition should be based on the contents throughout the present invention.

It is to be understood that both the foregoing general description and the following detailed description of the present invention are exemplary and explanatory and are intended to provide further explanation of the invention as claimed. The configuration is omitted as much as possible, and a functional configuration that should be additionally provided for the present invention is mainly described. Those skilled in the art will readily understand the functions of components that have been used in the prior art among the functional configurations that are not shown in the following description, The relationship between the elements and the components added for the present invention will also be clearly understood.

In order to efficiently explain the essential technical features of the present invention, the following embodiments properly modify the terms so that those skilled in the art can clearly understand the present invention, It is by no means limited.

As a result, the technical idea of the present invention is determined by the claims, and the following embodiments are merely means for effectively explaining the technical idea of the present invention to a person having ordinary skill in the art to which the present invention belongs Only.

Hereinafter, in the present invention, the advertisement data information is received and output from the advertisement server 100 upon request of the web page. However, when the web page is requested, Since the web page is requested, a detailed description of the movement between media is omitted for the sake of convenience.

FIG. 1 is a diagram showing an overall configuration of an advertisement providing system for providing a customized (or targeting) advertisement using terminal specific information according to an embodiment of the present invention.

1 illustrates an example of a customized (or targeting) advertisement using the terminal specific information (for example, IP (Internet Protocol) address information, MAC (Media Access Control) address information, or ISP When a predetermined client terminal 110 accesses a server on the advertisement providing system through a predetermined network means and receives a web document corresponding to a web page (or a bulletin board page), the received web page (or bulletin board page (Or targeting) advertisement using the terminal-specific information of the client terminal 110 in a certain area of the client terminal 110. The present invention is not limited to the above- 1, the advertisement for providing a customized (or targeting) advertisement using the unique information of the terminal by referring to and / Would be able to infer a variety of exemplary methods for the overall configuration of a ball system, the present invention includes all embodiments in which the inference method, shall not be limited to the exemplary method shown in the figure 1.

For example, those skilled in the art will be able to refer to and modify the drawing 1 to understand that the Web server 105 and the advertisement server 100 shown in FIG. 1 are provided in a single server Or may be provided in a plurality of servers, and thus the present invention is not limited thereto.

1, the functional unit (or functional configuration unit) of the Web server 105 shown in FIG. 1 may be referred to as a single functional unit But the present invention is not limited thereto, and the present invention is not limited thereto.

1, the function unit (or the functional configuration means) of the advertisement server 100 shown in FIG. 1 may be a single But the present invention is not limited thereto, and the present invention is not limited thereto.

1, the web server 105 and the functional components of the advertisement server 100 shown in FIG. 1 (refer to FIG. 1) Or functional configuration means) may be provided in a single server or may be provided in a plurality of servers, so that the present invention is not limited thereto.

1, the advertisement data information provided by the advertisement server 100 may include a keyword (keyword) in addition to a customized (or target) advertisement, (Or context) advertisement, and the present invention is not limited thereto.

Referring to FIG. 1, an advertisement providing system for providing a customized (or targeting) advertisement using terminal unique information according to the present invention includes at least one client terminal 110 connected to a predetermined network means, 110 via a predetermined network means and provides web page information corresponding to the web page request information transmitted from the client terminal 110 through the network means and requests advertisement data information according to the web page provision And an ISP server 285 for providing advertisement data information to the client terminal 110 and linking the terminal specific information of the client terminal 110 with the advertisement providing information And an advertisement server (100).

The client terminal 110 may be a wired communication network (e.g., an asymmetric digital subscriber line (ADSL) / a very high-data rate digital subscriber line (VDSL) and / or a cable communication network) based on a Transmission Control Protocol / And a wired terminal including a desktop computer and / or a notebook computer communicatively connected to the billing server through a wireless communication network, and / or a wired terminal including a notebook PC, And a wireless LAN terminal connected to the IEEE 802.11x based wireless LAN communication network and / or a portable Internet terminal connected to the IEEE 802.16x based high speed wireless Internet, and / or a wireless LAN terminal connected to the IEEE 802.11x based wireless LAN communication network And at least one wireless terminal including at least one wireless terminal.

Those skilled in the art will readily be able to deduce the characteristics of the client terminal 110 corresponding to at least one wired terminal and / or wireless terminal, For the sake of simplicity.

When the client terminal 110 is a wired terminal according to an embodiment of the present invention, the network means includes the TCP / IP based wired communication network. When the client terminal 110 is a wireless terminal, Preferably, the network means includes at least one of the CDMA-based (or HSDPA-based) mobile communication network, and / or IEEE 802.16x-based high-speed wireless Internet and / or IEEE 802.11x-based wireless LAN communication network.

The web server 105 is connected to the client terminal 110 through a predetermined network means and provides web page information corresponding to web page request information transmitted from the client terminal 110 through the network means, And requests the advertisement data information according to the provision of the web page.

Herein, the web server 105 confirms the terminal-specific information of the client terminal 110 requesting the advertisement web page information when providing the web page corresponding to the web page request information received from the client terminal 110 desirable.

In addition, when the web page corresponding to the web page request information received from the client terminal 110 is provided, the web server 105 may transmit an advertisement output request for further including advertisement data information in a predetermined area on the web page And transmits the generated information to the advertisement server 100.

In addition, the web server 105 inserts a code for requesting advertisement data information on the web page source code when providing a web page corresponding to the web page request information received from the client terminal 110, (110), and the present invention is not limited thereto.

The advertisement server 100 provides the advertisement data information to the client terminal 110 and associates the terminal specific information about the client terminal 110 with the advertisement providing information and transmits the combined advertisement information to the storage medium 280 And an operation means).

Here, the advertisement server 100 extracts advertisement data information corresponding to the received advertisement output request information from the advertisement D / B 270 when the advertisement output request information is received from the web server 105, To the client terminal (110) via the server (105).

Alternatively, upon receiving the advertisement output request information from the web server 105, the advertisement server 100 extracts advertisement data information corresponding to the received advertisement output request information from the advertisement D / B 270, To the client terminal 110 directly from the server 100.

FIG. 2 is a diagram illustrating a configuration of an advertisement providing system for providing advertisements corresponding to terminal specific information according to an embodiment of the present invention.

2 is a block diagram illustrating a configuration of providing a plurality of client terminals 110 with at least one web service (e.g., a search service, a web mail service, a community service, a user creation content service, a messenger service, The web server 105 and the web server 105 provide at least one piece of advertisement data information to the client terminal 110 through the web server 105 or directly to the client terminal 110 And an advertisement server 100. The advertisement server 100 provides an advertisement corresponding to the terminal unique information to the client terminal 110. In the advertisement providing system of the present invention, Those skilled in the art will be able to refer to and / or modify the FIG. 2 to provide advertisements corresponding to the terminal specific information However, the present invention is not limited to the above-described embodiments, and the technical features of the present invention are not limited thereto.

2, which is one embodiment of the present invention, the advertisement providing system includes at least one client terminal 110 having a browser program, and at least one web service 110 to the client terminal 110 via a communication network. A Web server 105 for providing a service (e.g., a search service, a web mail service, a community service, a user-created content service, a messenger service, (For example, character information to be included in a web document including advertisement link information (or advertiser information) and a tag string) in cooperation with the web server 105, And an advertisement server (100) for providing the client terminal (110) to the client terminal (110).

According to another embodiment of the present invention, the web server 105 transmits at least one web service (for example, a search service, a web mail service, a community service, a user created content service, (For example, text information to be included in a web document including advertisement link information (or advertiser information) and a tag string) providing at least one advertisement data information (e.g., messenger service, information providing service, etc.) The present invention is characterized in that the web server 105 and the advertisement server 100 are each provided with a server, and thus the present invention is not limited thereto. Come on.

The client terminal 110 accesses the web server 105 through a communication network and transmits at least one web service (for example, a search service, a web mail service, a community service, a user created content service, a messenger service, The client terminal 110 is provided with a network communication function for connecting to a communication network and at least one browser program. In this case, A fixed terminal such as a desktop computer having a network communication function and a browser program, a semi-fixed terminal such as a notebook, or a mobile terminal capable of carrying / moving.

According to an embodiment of the present invention, the client terminal 110 preferably includes at least one wired terminal connected to a wired communication network based on TCP / IP (Transmission Control Protocol / Internet Protocol) (E.g., a search service, a web mail service, a community service, a user created content service, a messenger service, an information providing service, etc.) according to a Hyper-Text Transfer Protocol (HTTP) It is preferable to connect a communication channel for the mobile terminal.

According to another embodiment of the present invention, the client terminal 110 may be a CDMA (Code Division Multiple Access) / WCDMA (Wide-CDMA) based wireless communication network or an IEEE 802.11x based wireless communication network or an IEEE 802.16x based wireless communication network (HTTP) compatible protocol provided in the communication network. The web server 105 and the at least one web service 105 are connected to each other via a network, (E.g., a search service, a web mail service, a community service, a user-created content service, a messenger service, an information providing service, etc.).

After the communication channel for the at least one web service is connected to the web server 105, the client terminal 110 receives at least one web service (for example, a search service, (Hyper Text Markup Language) compatible web documents (e.g., * .html, * .htm, * .asp. *) For use with web services, web services, community services, user created content services, instant messenger services, jsp, *. xml, *. wml, and the like), and the received web document is output through a browser program included in the client terminal 110.

The client terminal 110 connects a communication channel for the web service with the web server 105 and transmits the web service from the web server 105 to the web server 105. [ The web page is displayed on the browser. Therefore, detailed description thereof will be omitted for the sake of convenience.

The web server 105 includes a DBMS (DataBase) having a web operation D / B storing at least one web document source for generating at least one web document for the web service and web operation data including digital contents Management system).

According to an embodiment of the present invention, the web document source includes an HTML compatible tag for generating a web document to be provided to at least one client terminal 110 for the web service in the web server 105 And it is preferable that the data contents include at least one of image contents, sound contents, and multimedia contents to be included in the web document.

The web service (e.g., a search service, a web mail service, a community service, a user creation service, or the like) including the web document source and digital contents included in the operational data A content service, a messenger service, an information providing service, etc.), the detailed description thereof will be omitted for the sake of convenience.

The DBMS included in the web server 105 includes a bulletin board D / B for registering at least one bulletin board contents registered from the client terminal 110. [

According to an embodiment of the present invention, it is preferable that the bulletin board contents include at least one or more posts registered by a client, and the bulletin board includes character information and at least one digital content (e.g., image, sound, multimedia) .

According to the embodiment of the present invention, the DBMS may further store at least one web service related information (for example, membership information for a membership web service) in addition to the web operation D / B or the bulletin board D / B Those skilled in the art will be able to easily deduce various kinds of information or contents stored in the DBMS corresponding to each application field of the web server 105, A detailed description thereof will be omitted for the sake of convenience.

According to the present invention, the advertisement server 100 may include various web pages (or web pages) for providing the web service (e.g., a search service, a web mail service, a community service, a user created content service, a messenger service, (270) for storing advertisement management information to be output to a predetermined area of the web page (or a bulletin board page) when the web page is provided to the client terminal (110) through a web document corresponding to the web page And the advertisement management information stored in the advertisement D / B 270 is transmitted to the client terminal 110 through the web server 105, Keyword information for selecting a page (or bulletin board page), advertisement data information to be included in a web document corresponding to a web page (or bulletin board page) And at least one deposit information provided by the advertiser corresponding to the advertisement amount.

In addition, the advertisement server 100 further includes a billing history D / B 275 for storing other advertiser information, advertisement provision information, and billing policy information in the web service provision.

In addition, the advertisement server 100 may further include a storage medium 280 for storing advertisement providing details according to the terminal-specific information of the client terminal 110 according to the web service provision.

Here, the advertiser information is information for identifying an advertiser who is requested to provide a plurality of clients with at least one advertisement through the web server 105, and includes an advertiser name or an advertiser ID code attached to an advertisement provided to the client As shown in Fig.

When the advertisement requested by the advertiser selects a web page (or a bulletin board page) to be provided with the advertisement, such as a keyword advertisement (or a contextual advertisement), the keyword information is selected by selecting the advertisement providing target web page (E.g., words, phrases, sentences, etc.) for providing the advertisement, and may be omitted if the web page (or the bulletin board page) to which the advertisement is to be provided is not limited, Is not limited.

The advertisement data information is information for inserting the advertisement requested by the advertiser into the web document corresponding to the web page (or the bulletin board page), and includes at least advertisement text information or advertisement contents (for example, image, sound, And a tag string for inserting the advertisement data information into a web document corresponding to the web page (or a bulletin board page).

In a case where the advertisement requested by the advertiser supports access to the advertiser's advertisement site from the client terminal 110 provided with the advertisement according to an embodiment of the present invention, Link information, a tag string for inserting the advertisement link information into a web document corresponding to the web page (or a bulletin board page), and a tag string for inserting at least one or more And further includes parameter information.

According to another embodiment of the present invention, when the advertisement requested by the advertiser does not support accessing the advertisement site of the advertiser at the client terminal 110 provided with the advertisement, the advertisement data information may include the advertiser information , An advertiser identification code), and a tag string for inserting the advertiser information into a web document corresponding to the web page (or a bulletin board page).

The deposit information is an amount deposited by the advertiser to pay the advertisement amount according to the advertisement provision, and the web server 105 provides the client terminal 110 with at least one advertisement corresponding to the advertisement data information The deposit is preferably subtracted to '0'.

The advertisement providing information provides advertisement data information corresponding to a keyword (or a context) to at least one client terminal 110, and when the provided advertisement data information is clicked (or selected) The advertisement selection information for the selected advertisement data information and the advertisement data information selected when the advertisement data information is selected are provided in connection with the advertiser server, Or the advertisement selection charging information which is charged according to the charging policy information when the web server 105 provides the advertisement selection charging information.

According to the embodiment of the present invention, the billing policy information includes an advertiser-specific differential billing policy, a wired message transmission billing policy, a wireless message transmission billing policy, a wire / wireless message transmission integration billing policy, a differential billing policy per advertisement, , A billing policy for multiple transmission, and the like, and may be changed according to the intention and purpose of a person skilled in the art.

Also, the billing policy information may be a billing policy designated by the enterprise providing the service.

Herein, the differential charging policy for each advertiser included in the charging policy information may be applied to a company providing the message transmission / reception service between the advertiser and the client by applying at least one advertisement discount contract according to the advertiser contract Discount policy for service, service-specific charging policy, and the like, and may be changed according to the intention and purpose of a person skilled in the art.

According to an embodiment of the present invention, the advertisement D / B 270 is preferably provided on a DBMS provided in the web server 105.

According to another embodiment of the present invention, the advertisement D / B 270 may be provided on the partner side affiliated with the web server 105, or may be provided on a separate DB The present invention is not limited thereto.

Referring to FIG. 2, the web server 105 may transmit the web service (eg, a search service, a web mail service, a community service, a user-created content service, a messenger service, (Or a web interface) 200 for connecting at least one web document corresponding to a web page for the web service to the client terminal 110 via the communication channel, And means for controlling the operation of the apparatus.

The web interface unit 200 may access the web service (e.g., a search service, a web mail service, a community service, a user-created content service, a messenger service, * .Html, *. Asp, *. Jsp, *. Xml, *. Jsp, *. Jsp) corresponding to a web page to be provided to the client terminal * .wml, and the like).

If at least one web document corresponding to a web page to be provided to the client terminal 110 is generated in the web server 105 after the communication channel is established between the client terminal 110 and the web interface unit 200 Transmits the web document through the communication channel to the client terminal 110 so as to output the web document through the browser program included in the client terminal 110. [

(E.g., a search word, a bulletin board content) for the web service (e.g., a search service, a web mail service, a community service, a user created content service, a messenger service, an information providing service, (Or selecting) the client input information from the client terminal 110. When the client terminal 110 inputs (or selects) the client input information through the user interface, the web interface unit 200 transmits the client input information And receives client input information.

Referring to FIG. 2, the web server 105 is connected to the web service D / B to provide the web service (for example, a search service, a web mail service, a community service, a user created content service, a messenger service, * .Htm, * .asp. *. Jsp, *. Xml, *. Jsp) corresponding to the web page to be provided to the client terminal 110 for the web page (e.g. a web page operation unit 205 (or a web page operation unit) that generates at least one digital content to be included in the web document in association with the web operation D / B, (Or digital content operating means) for transmitting the web page to the client terminal 110 and transmitting the web page to the client terminal 110. The Web page operating unit 205 One or more webs Or the digital content operating unit 215 extracts at least one digital content to be included in the generated web document and processes the digital content to be output to the client terminal 110 to which the web document is transmitted The web interface unit 200 is connected to the web page management unit 210 in cooperation with the web service control unit 210. The web page management unit 210 ) To the client terminal (110) through the communication channel.

The web service control unit 210 may control the web page operation procedure corresponding to the web service (e.g., a search service, a web mail service, a community service, a user created content service, a messenger service, The web page operation unit 205 controls the web page operation unit 205 to generate at least one web document corresponding to the web page for the web service, ) Generates at least one web document corresponding to the web page for the web service in association with the web service control unit 210. [

The web document generated by the web page operation unit 205 includes at least one digital content link. The client terminal 110 receiving the web document responds to the digital content link to the web server 105 The digital content operating unit 215 outputs at least one digital content corresponding to the digital content link from the web operation D / B, and transmits the output digital content to the web interface D / The client terminal 110 transmits the digital content to the client terminal 110 through the Internet 200 to output the digital content to the client terminal 110. [

Referring to FIG. 2, the web server 105 generates at least one web document corresponding to the bulletin board page in association with the web page operation unit 205, and associates with the web interface unit 200, The web page contents corresponding to the generated bulletin board page are transmitted to the client terminal 110 or the bulletin board contents are inputted from the client terminal 110 through the bulletin board registration interface included in the web document corresponding to the bulletin board page, A bulletin board operating unit 220 (or a bulletin board operating unit) for registering the bulletin board contents on the bulletin board D / B when the web page information is received by the web interface unit 200, Service, user-created content service, messenger service, information providing service, etc.) The control unit 220 controls to generate a web document corresponding to the bulletin board page in cooperation with the web page operation unit 205 or controls the bulletin board operating unit 220 to control the generation of the web page corresponding to the bulletin board received from the client terminal 110 And a web service control unit 210 for storing contents on the bulletin board D / B.

The web service control unit 210 may control the web page operation procedure corresponding to the web service (e.g., a search service, a web mail service, a community service, a user created content service, a messenger service, The bulletin board operating unit 220 controls to generate at least one web document corresponding to the bulletin board page for the web service in association with the web page operating unit 205 And the bulletin board operating unit 220 generates at least one web document corresponding to the bulletin board page in association with the web page operating unit 205. [

According to an embodiment of the present invention, at least one web document corresponding to a bulletin board page for the web service is a web document for providing a general bulletin board registering a post created by the client, or an Internet Web documents for providing cafes, or web documents for providing Internet knowledge sharing to provide inter-client questions / answers, or web documents for sharing client-produced content (e.g., UCC) And at least one web document for providing a web site (e.g., a blog, a mini homepage).

The web page corresponding to the bulletin board page is provided with a bulletin board registration interface for inputting at least one bulletin board content from the client terminal 110 and registering the web page in the web server 105. In the client terminal 110, The bulletin board operating unit 220 registers the bulletin board contents received from the client terminal 110 on the bulletin board D / B by inputting and transmitting at least one bulletin board contents for the web service through the bulletin board registration interface .

According to the embodiment of the present invention, the bulletin board contents for the web service include a general bulletin board for registering a post made by a client in the web server 105, an internet cafe for providing a community among clients, , Or run Internet knowledge sharing to provide inter-client questions / answers, or share client-generated content (e.g., UCC), or operate client's personalized websites (e.g., blogs, mini-homepages) It is preferable to be used for doing so.

2, the web server 105 includes an information receiving unit 225 (or an information receiving unit) for receiving web page request information from the client terminal 110 to provide an advertisement corresponding to the unique information of the terminal, An information checking unit 230 for checking the terminal specific information of the client terminal 110 that has transmitted the web page request information when requesting the advertisement data information corresponding to the received web page request information, (Or information relaying means) for transmitting the advertisement output request information including the identified unique information to the advertisement server 100, and an advertisement relaying unit 240 An output processor 235 (or an output processor) for transmitting the received advertisement data information to the client terminal 110 and outputting the received advertisement data information, And a web service control unit 210 for controlling providing advertisement data information received through the information relay unit 240 according to a web page operation procedure for providing an advertisement corresponding to the terminal unique information And the like.

The information receiving unit 225 receives web page request information from the client terminal 110 to provide an advertisement corresponding to the unique information provided by the web server 105, The page request information may be provided to the information verifying unit 230.

The information verifying unit 230 checks the unique information of the client terminal 110 that transmitted the web page request information when requesting the advertisement data information corresponding to the received web page request information.

In addition, the information verifying unit 230 for confirming the unique information of the client terminal 110 may be provided in the advertisement server 100, and thus the present invention is not limited thereto.

According to the embodiment of the present invention, the terminal unique information confirmation of the client terminal 110 transmitting the web page request information is performed by subscribing to an ISP company providing a communication network service for using the Internet service at the client terminal 110 It is preferable to receive ISP information including the granted management number (or management code) from the ISP server 285 of the ISP company.

According to an embodiment of the present invention, the terminal unique information confirmation of the client terminal 110 that transmitted the web page request information includes: when receiving the packet data including the web page request information, It is preferable that the MAC header is confirmed and the confirmed MAC address is confirmed as the terminal specific information.

According to another embodiment of the present invention, the terminal unique information confirmation of the client terminal 110 transmitting the web page request information includes the step of, when receiving the packet data including the web page request information, And confirms the confirmed IP address as the terminal specific information.

As one of ordinary skill in the art will appreciate the technical features of the method and process for identifying the unique information of the client terminal 110 that transmitted the web page request information, The detailed description will be omitted for convenience.

Upon receiving the web page request information from the client terminal 110, the information relay unit 240 transmits advertisement output request information for outputting advertisement data information to a predetermined area on the web page corresponding to the received web page request information Or receives advertisement data information corresponding to the transmitted advertisement output request information from the advertisement server 100. When the advertisement data information corresponding to the advertisement output request information is received, the output processing unit 235).

The output processing unit 235 transmits the advertisement output request information to the advertisement server 100 and transmits the received advertisement data information to the client terminal 110 upon receiving the corresponding advertisement data information And the like.

According to an embodiment of the present invention, upon reception of the advertisement data information corresponding to the advertisement output request information, the received advertisement data information is transmitted to the client terminal 110 so as to be output to a predetermined area on the transmitted web page It is preferable to treat them.

When the advertisement output request information is transmitted to the advertisement server 100 and the advertisement server 100 directly outputs the advertisement data information to the client terminal 110, May be omitted.

Those skilled in the art will appreciate that the advertisement data information is transmitted to the client terminal 110 to be processed and output, For the sake of simplicity.

2, the advertisement server 100 includes an information receiver 245 (or an information receiver) that receives advertisement output request information including terminal unique information from the web server 105 (or the client terminal 110) An advertisement data checking unit 250 for providing customized (or targeting) advertisements for each customer corresponding to the received unique information, and for identifying advertisement data information other than the provided advertisement data information And providing the confirmed advertisement data information to the client terminal 110 through the web server 105 and outputting the confirmed advertisement data information to the client terminal 110. Alternatively, An output processing unit 255 (or output processing means) for directly providing the data to the client terminal 110 and outputting the data to the client terminal 110, A billing processing unit 260 (or an accounting processing unit) for billing the billing policy information according to the advertisement data information selection when the selected advertisement data information is selected, When the data information is provided, the advertisement providing information associated with the advertisement data information is associated with the terminal unique information of the client terminal 110 and stored in the storage medium 280. Alternatively, (Or information storage means) for storing at least one advertiser information, advertisement provision information, and billing policy information in the billing history D / B 275.

The information receiving unit 245 receives advertisement output request information including the terminal unique information from the web server 105 (or the client terminal 110).

According to an embodiment of the present invention, the advertisement output request information is transmitted from the client terminal 110 to the web server 105 and transmitted from the web server 105 to the transmitted web Upon receipt of the web page corresponding to the page request information, the advertisement server 100 transmits the advertisement output request information to the advertisement server 100 on the received web page source, and the advertisement server 100 receives the advertisement output request information.

According to another embodiment of the present invention, when the client terminal 110 transmits the web page request information to the web server 105, the web server 105 receives the advertisement output request information from the client terminal 110 110 to the web server 105, the web server 105 receives advertisement output request information to be output in a predetermined area on the web page.

The advertisement data verifying unit 250 provides a customized (or targeting) advertisement for each customer corresponding to the received unique information, and identifies advertisement data information other than the provided advertisement data information.

For example, when the client terminal 110 providing the advertisement data moves to the second medium (i.e., the second web site) after receiving the advertisement data from the first medium (i.e., the first web site) When the advertisement server 100 has the same advertisement data as that of the first medium and the second medium, the same advertisement data is not provided, and the same client terminal 100 (i.e., It is preferable that advertisement data other than the advertisement data provided through the medium is provided to the second medium.

Here, the advertisement data may be advertisement data registered by a plurality of advertisers, or a series advertisement registered by a single advertiser. According to the intention and purpose of a person skilled in the art, an advertisement And the present invention is not limited thereto.

According to the embodiment of the present invention, the advertisement data information confirmation to be output to a certain area on the web page to be provided to the client terminal 110 may be performed in response to the received terminal unique information, (For example, an advertisement registered by the advertiser at the location, or an advertisement when the company in which the advertiser is operating is located in the area) by the location D / B 270).

According to another embodiment of the present invention, the advertisement data information confirmation to be output to a predetermined area on the web page to be provided to the client terminal 110 may include checking the customer information corresponding to the received unique terminal information, It is preferable that the advertisement D / B 270 confirms advertisement data information to be provided to the customer.

According to the embodiment of the present invention, when the advertisement data information provided to the client terminal 110 is the first advertisement data information, the advertisement data information to be output to the predetermined area on the web page to be provided to the client terminal 110 It is preferable that the confirmation be confirmed in the Nth (N > = 2) advertisement data information excluding the first advertisement data information, and it is preferable to provide the confirmed advertisement data information to the client terminal 110. [

According to another embodiment of the present invention, when the advertisement data information provided to the client terminal 110 is a series advertisement and is the first advertisement data information of the series advertisement, a predetermined area on a web page to be provided to the client terminal 110 (For example, the first advertisement data information is a problem and the second advertisement data information is a correct answer, etc.), the series of advertisements ), Or a plurality of advertisements to which a story is connected.

The output processing unit 255 provides the confirmed advertisement data information to the client terminal 110 through the web server 105 and processes the received advertisement data information to be output on the client terminal 110, To the client terminal 110 and output the same to the client terminal 110.

According to an embodiment of the present invention, when the advertisement output request information is directly transmitted from the client terminal 110, the advertisement data information output process corresponding to the confirmed advertisement output request information is performed by the advertisement server 100 It is preferable to provide the advertisement data information corresponding to the advertisement output request information transmitted from the client terminal 110 directly.

According to another embodiment of the present invention, when the advertisement output request information is received from the web server 105, the advertisement data information output process corresponding to the confirmed advertisement output request information is included in the advertisement output request information And transmits the advertisement data information corresponding to the unique terminal information to the client terminal 110 through the web server 105 and outputs the advertisement data information to the client terminal 110. [

According to another embodiment of the present invention, a person skilled in the art will recognize the technical characteristics of the advertisement data information output process corresponding to the confirmed advertisement output request information The detailed description will be omitted for the sake of convenience.

When the advertisement data information output on the client terminal 110 is selected, the billing processing unit 260 performs billing processing according to the billing policy information according to the advertisement data information selection.

According to the method of the present invention, it is preferable that the billing process performs billing processing corresponding to the billing policy information, and the amount corresponding to the billing processing result is subtracted from the deposit deposited by the billing target advertiser in real time or periodically .

Those skilled in the art will appreciate the technical features of the billing process, and therefore, the detailed description will be omitted for the sake of convenience.

When the advertisement data information is provided from the advertisement server 100 to the client terminal 110, the information storage unit may associate the advertisement providing information according to the advertisement data information with the terminal unique information of the client terminal 110, It is preferable that at least one of the advertiser information, the advertisement providing information, and the billing policy information to be stored in the medium 280 or to be charged according to the advertisement data information selection is stored in at least one billing details D / B 275.

FIG. 3 is a diagram illustrating an operation procedure of the Web server 105 on an advertisement providing system that provides advertisements corresponding to terminal-specific information according to an embodiment of the present invention.

3, when the client terminal 110 shown in FIG. 2 transmits predetermined web page request information, the client terminal 110 confirms the unique information of the client terminal 110 that transmitted the web page request information, And transmits the identified unique information to the advertisement server 100 shown in FIG. 2 to output the advertisement data information corresponding to the unique information of the terminal. FIG. As a person skilled in the art will be able to refer to and modify the FIG. 3, various operations of the operation procedure of the web server 105 on the advertisement providing system providing the advertisement corresponding to the terminal unique information It should be understood that the present invention includes all of the above-described embodiments, and is not limited to the method shown in FIG.

For example, if the person skilled in the art is familiar with the present invention, referring to FIG. 3, the web server 105 providing the advertisement corresponding to the terminal- It should be understood that the present invention is not limited thereto.

Hereinafter, in FIG. 3, the client terminal 110 shown in FIG. 2 is referred to as a "terminal" for convenience's sake, and the Web server 105 shown in FIG.

Referring to FIG. 3, a predetermined browser program provided on the terminal is executed to access a server (300), and the server connects a communication channel with the terminal through the browser program (305).

Thereafter, when the terminal transmits web page request information to the server through the connected communication channel (310), the server receives the web page request information and confirms whether there is a web page corresponding to the web page request information (315).

According to an embodiment of the present invention, the web page request information received from the client terminal 110 may include at least one content (for example, a blog image) included in at least one web page provided through the web page operation unit 205 An article registered on a bulletin board, an e-mail to be exchanged with a customer, and the like).

According to another embodiment of the present invention, when the web server 105 provides a search service such as a portal server, the web page request information received from the client terminal 110 is input (E.g., a search word, a search sentence, a keyword, and the like) to be provided to the user.

If the web page does not exist (320), the server generates information including the error information informing that there is no web page for the received web page request information, and transmits the information to the terminal (325) do.

On the other hand, if there is a web page (320), the server confirms (330) the terminal-specific information of the terminal transmitting the web page request information, and outputs the advertisement output request information including the confirmed terminal- To the advertisement server 100 shown in FIG. 2 (335).

According to the embodiment of the present invention, the terminal unique information confirmation of the client terminal 110 transmitting the web page request information is performed by subscribing to an ISP company providing a communication network service for using the Internet service at the client terminal 110 Specific information including the assigned management number (or management code) from the ISP server 285 of the ISP company.

According to an embodiment of the present invention, the terminal unique information confirmation of the client terminal 110 that transmitted the web page request information includes: when receiving the packet data including the web page request information, It is preferable that the MAC header is confirmed and the confirmed MAC address is confirmed as the terminal specific information.

According to another embodiment of the present invention, the terminal unique information confirmation of the client terminal 110 transmitting the web page request information includes the step of, when receiving the packet data including the web page request information, And confirms the confirmed IP address as the terminal specific information.

As one of ordinary skill in the art will appreciate the technical features of the method and process for identifying the unique information of the client terminal 110 that transmitted the web page request information, The detailed description will be omitted for convenience.

Thereafter, the server receives advertisement data information received from the advertisement server 100 (340), and transmits the received advertisement data information to the terminal (step 345).

Here, the process for receiving the error information informing that there is no advertisement data information from the advertisement server 100 can be easily understood by a person having ordinary skill in the art to which the present invention belongs, .

According to an embodiment of the present invention, upon reception of the advertisement data information corresponding to the advertisement output request information, the received advertisement data information is transmitted to the client terminal 110 so as to be output to a predetermined area on the transmitted web page It is preferable to treat them.

When the advertisement output request information is transmitted to the advertisement server 100 and the advertisement server 100 directly outputs the advertisement data information to the client terminal 110, May be omitted.

Those skilled in the art will appreciate that the advertisement data information is transmitted to the client terminal 110 to be processed and output, For the sake of simplicity.

FIG. 4 is a flowchart illustrating an operation of an advertisement server 100 for providing advertisements corresponding to terminal-specific information according to an embodiment of the present invention.

4, when the client terminal 110 shown in FIG. 2 transmits predetermined web page request information, the client terminal 110 checks the unique information of the client terminal 110 that transmitted the web page request information, When the advertisement output request information including the identified unique information is transmitted to the advertisement server 100 shown in FIG. 2, after receiving the advertisement output request information from the advertisement server 100, And outputting the advertisement data information corresponding to the output request information to the client terminal 110 and outputting the advertisement data information to the client terminal 110. The present invention is not limited to the above- , It is possible to refer to and modify the FIG. 4 to infer various methods of operation of the advertisement server 100 for providing the advertisement corresponding to the unique information of the terminal Would be, the present invention includes all embodiments in which the inference method, shall not be limited to the exemplary method shown in the figure 4.

For example, those skilled in the art will be able to refer to and modify the FIG. 4 to change the order of the operational flow of the advertisement server 100 for providing advertisements corresponding to the terminal- However, the present invention is not limited thereto.

Hereinafter, in FIG. 4, the client terminal 110 shown in FIG. 2 is referred to as a "terminal" for convenience sake, and the advertisement server 100 shown in FIG.

Referring to FIG. 4, upon receipt of web page request information from the terminal in the Web server 105 shown in FIG. 2, advertisement output request information including terminal unique information of the terminal that transmitted the web page information, To the server (400).

According to an embodiment of the present invention, the advertisement output request information is transmitted from the client terminal 110 to the web server 105 and transmitted from the web server 105 to the transmitted web Upon receipt of the web page corresponding to the page request information, the advertisement server 100 transmits the advertisement output request information to the advertisement server 100 on the received web page source, and the advertisement server 100 receives the advertisement output request information.

According to another embodiment of the present invention, when the client terminal 110 transmits the web page request information to the web server 105, the web server 105 receives the advertisement output request information from the client terminal 110 110 to the web server 105, the web server 105 receives advertisement output request information to be output in a predetermined area on the web page.

In step 405, the server confirms advertisement data information to be output to a predetermined area on a web page to be provided to the terminal, corresponding to the terminal specific information included in the received advertisement output request information.

According to the embodiment of the present invention, the advertisement data information confirmation to be output to a certain area on the web page to be provided to the client terminal 110 may be performed in response to the received terminal unique information, It is preferable that the location of the terminal 110 is confirmed and the advertisement for each location is confirmed by the advertisement D / B 270.

According to another embodiment of the present invention, the advertisement data information confirmation to be output to a predetermined area on the web page to be provided to the client terminal 110 may include checking the customer information corresponding to the received unique terminal information, It is preferable that the advertisement D / B 270 confirms advertisement data information to be provided to the customer.

According to the embodiment of the present invention, when the advertisement data information provided to the client terminal 110 is the first advertisement data information, the advertisement data information to be output to the predetermined area on the web page to be provided to the client terminal 110 It is preferable that the confirmation be confirmed in the Nth (N > = 2) advertisement data information excluding the first advertisement data information, and it is preferable to provide the confirmed advertisement data information to the client terminal 110. [

According to another embodiment of the present invention, when the advertisement data information provided to the client terminal 110 is a series advertisement and is the first advertisement data information of the series advertisement, a predetermined area on a web page to be provided to the client terminal 110 (For example, the first advertisement data information is a problem and the second advertisement data information is a correct answer, etc.), the series of advertisements ), Or a plurality of advertisements to which a story is connected.

If there is no advertisement data to be transmitted to the terminal (410), the server generates error information indicating that there is no advertisement data information corresponding to the received advertisement output request information and transmits the error information to the web server 105 (415), and terminates the process thereafter.

On the other hand, if the advertisement data information information is present (410), the server transmits the confirmed advertisement data information to the terminal through the web server 105 and processes it (420).

According to one embodiment of the present invention, the advertisement data information output process corresponding to the confirmed advertisement output request information is performed when the advertisement output request information is directly transmitted from the client terminal 110, It is preferable to provide the advertisement data information corresponding to the advertisement output request information transmitted from the client terminal 110 directly.

According to another embodiment of the present invention, when the advertisement output request information is received from the web server 105, the advertisement data information output process corresponding to the confirmed advertisement output request information is included in the advertisement output request information And transmits the advertisement data information corresponding to the unique terminal information to the client terminal 110 through the web server 105 and outputs the advertisement data information to the client terminal 110. [

According to another embodiment of the present invention, a person skilled in the art will recognize the technical characteristics of the advertisement data information output process corresponding to the confirmed advertisement output request information The detailed description will be omitted for the sake of convenience.

After that, the terminal waits for a click (or selection) on the provided advertisement data information (425). If the provided advertisement data information is clicked (or selected) through the terminal (430) Or selected advertisement selection information to the server (435).

The server confirms the billing policy information corresponding to the received advertisement data information selection information in connection with the billing history D / B 275 (440), and performs billing processing corresponding to the confirmed billing policy information (445 ).

According to the method of the present invention, it is preferable that the billing process performs billing processing corresponding to the billing policy information, and the amount corresponding to the billing processing result is subtracted from the deposit deposited by the billing target advertiser in real time or periodically .

Those skilled in the art will appreciate the technical features of the billing process, and therefore, the detailed description will be omitted for the sake of convenience.

According to the present invention, it is advantageous to store advertisement data information provided to a terminal according to a movement of a web site (or a web page), and to utilize the advertisement data information so as to continuously provide other advertisement than the same advertisement.

In addition, as in the above case, it is advantageous to maximize the advertisement exposure effect by providing another advertisement.

Also, because of the change of advertisement, there is an advantage that it can induce interest in advertisement.

The number of people who are interested in advertising is increased, so that there is an advantage that the advertisement cost can be more efficiently managed from the standpoint of the advertiser.

Claims (8)

1. An advertisement providing method executed in a server for providing an advertisement to a terminal through a plurality of web pages on a communication network, A first step of confirming terminal unique information corresponding to the terminal connected to the first web page and provided with advertisement or user identification information for the terminal; A second step of confirming an advertisement provided to the terminal through the first web page when the terminal accesses a second web page; And providing the advertisement to the terminal through the second web page, the advertisement being associated with another advertisement other than the advertisement provided to the terminal or an advertisement provided to the terminal. 2. The method according to claim 1, Further comprising the step of storing the terminal specific information corresponding to the terminal or the user identification information for the terminal and the advertisement provided through the first web page. The method of claim 1, wherein the advertisement to be provided through the second web page comprises: If the terminal specific information includes ISP (Internet Service Provider) information or the ISP information can be confirmed through the terminal specific information, An advertisement registered by an advertiser located in an area corresponding to the ISP information, or And advertisement data registered by an advertiser operating in an area corresponding to the ISP information. 3. The method according to claim 1 or 2, And at least one of Internet Protocol (IP) address information, media access control (MAC) address information, and Internet service provider (ISP) information for the terminal. delete delete delete delete

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