KR101507958B1 - Method for Providing Mobile Webpage for Loading Mobile Messenger - Google Patents

Abstract

The present invention relates to a method of providing a mobile web page for driving a mobile messenger, and more particularly, to a method for executing a mobile web page by a server providing a mobile web page using a browser program of a mobile phone, Storing information including a web page source for outputting one or more icons for activating a mobile web page, confirming a mobile web page request through a browser program of the mobile phone, checking the mobile web page request through the browser program of the mobile phone, A mobile web page for outputting an icon for driving one of the messenger programs installed in the mobile phone is provided as a browser program of the mobile phone, Processes that drives the one instant messaging applications of the mobile messenger program through the operation of the mobile phone is set to the driving the messenger program displays an interface for sending and receiving messages.

Messenger ads, ad processing

Description

[0001] The present invention relates to a method of providing a mobile web page for driving a mobile messenger,

1 is a diagram illustrating an advertisement data processing system for providing a message transmission / reception service between a client and an advertiser (or a manager) according to an embodiment of the present invention.

2 is a diagram illustrating a messenger program function configuration recorded on a recording medium provided in the user terminal for providing a messaging service to an advertiser by a messenger user according to an embodiment of the present invention.

3 is a diagram illustrating a process of outputting a user interface for messenger function selection according to an authentication process for a messenger program user according to an embodiment of the present invention.

FIG. 4 is a flowchart illustrating a process of using a message transmission / reception service with an advertiser through a messenger program according to an embodiment of the present invention.

FIG. 5 is a flowchart illustrating a process of using a message transmission / reception service with an advertiser through a messenger program according to an embodiment of the present invention.

6 is a diagram illustrating an information registration system for registering advertisements and recipient information for a customer to send a message to an advertiser according to an embodiment of the present invention.

7 is a diagram illustrating an information registration process for registering advertisements and recipient information for a customer to send a message to an advertiser according to an embodiment of the present invention.

8A or 8B is a diagram illustrating a configuration of a keyword advertisement system according to an embodiment of the present invention.

9 is a diagram illustrating a process of providing advertisement data and an advertiser communication means for a search word received from a terminal according to an embodiment of the present invention.

DESCRIPTION OF THE EMBODIMENTS

100: messenger server 105: message processing server

110: Advertiser server 115: Client terminal

120: Message receiving terminal

The present invention provides a method executed by a server for providing a mobile web page with a browser program of a mobile phone, the mobile web browser including a web page source for outputting one or more icons for activating any one of messenger programs installed in the mobile phone A messenger program installed in the mobile phone through a browser program of the mobile phone when the mobile web page request is confirmed, A mobile web page for outputting an icon for causing the mobile communication terminal to provide a mobile web page as a browser program of the mobile phone, the browser program being capable of executing any one of the mobile messenger programs of the mobile phone Turn relates to a mobile web page providing method through an operation set in the A drive drives a messenger program for processing a mobile messenger to display an interface for sending and receiving messages.

Due to the development of information and communication technology, the widely deployed messenger provides a variety of complex functions such as sending and receiving files in addition to sending and receiving messages between users, and providing a simple web page.

In this situation, it is possible to provide a search service through a messenger. If a search service is used, it can be easily used without executing a separate web browser.

In the process of using the search service, a lot of functions other than the simple provision function of the web page are not added at present.

In order to solve the above problems, an object of the present invention is to provide a method for executing a mobile web page by a server providing a mobile web page as a browser program of a mobile phone, A second step of storing information including a web page source for outputting an icon, a second step of confirming a mobile web page request through a browser program of the mobile phone, and a second step of confirming the mobile web page request, And a third step of providing, as a browser program of the mobile phone, a mobile web page for outputting an icon for driving any one of messenger programs installed in the mobile phone,And a mobile messenger program for driving a mobile messenger to operate an instant messenger program of the mobile phone so as to display an interface for sending and receiving a message through an operation set in the instant messenger program, .

A method of providing a mobile web page for driving a mobile messenger according to the present invention is a method executed by a server for providing a mobile web page with a browser program of a mobile phone, the mobile web page including a mobile messenger program A first step of storing information including a web page source for outputting one or more icons for displaying a mobile web page, a second step of confirming a mobile web page request through a browser program of the mobile phone, And a third step of providing, as a browser program of the mobile phone, a mobile web page for outputting an icon for activating any one of messenger programs installed on the mobile phone through a browser program, It characterized in that the group icon is clicked through the operation As set for the messenger program driven by driving any one of the instant messaging program of the mobile messenger program of the mobile phone processing to display the interface for sending and receiving messages by.

The method of providing a mobile web page for driving a mobile messenger according to the present invention is characterized in that the browser program reads a source of the mobile web page and drives an Internet based mobile messenger program that can be loaded on the mobile phone on the screen of the mobile phone And displaying one or more icons to be displayed.

In the method of providing a mobile web page for driving a mobile messenger according to the present invention, the browser program may process a message input interface for inputting a message through the mobile messenger program when the icon is selected through the mobile phone .

In the method of providing a mobile web page for driving a mobile messenger according to the present invention, the mobile web page includes advertisement data that can be displayed through a designated browser program of the mobile phone.

The method of providing a mobile web page for driving a mobile messenger according to the present invention is characterized in that when the advertisement data is included in the area where the icon is displayed, So that the program is driven.

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The operation principle of the preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings and description. It should be understood, however, that the drawings and the following detailed description are exemplary and explanatory and are intended to provide further explanation of the invention, and are not to be construed as limiting the present invention. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. The terms used below are defined in consideration of the functions of the present invention, which may vary depending on the user, intention or custom of the operator. Therefore, the definition should be based on the contents throughout the present invention.

It is to be understood that both the foregoing general description and the following detailed description of the present invention are exemplary and explanatory and are intended to provide further explanation of the invention as claimed. The configuration is omitted as much as possible, and a functional configuration that should be additionally provided for the present invention is mainly described. Those skilled in the art will readily understand the functions of components that have been used in the prior art among the functional configurations that are not shown in the following description, The relationship between the elements and the components added for the present invention will also be clearly understood.

In order to efficiently explain the essential technical features of the present invention, the following embodiments properly modify the terms so that those skilled in the art can clearly understand the present invention, It is by no means limited.

As a result, the technical idea of the present invention is determined by the claims, and the following embodiments are merely means for effectively explaining the technical idea of the present invention to a person having ordinary skill in the art to which the present invention belongs Only.

FIG. 1 is a diagram illustrating an advertisement data processing system for providing a message transmission / reception service between a client and an advertiser (or a manager) according to an embodiment of the present invention.

In more detail, FIG. 1 shows a case where predetermined advertisement data corresponding to a predetermined keyword (or a search word) or a predetermined content content context (or index word) is output to a predetermined client terminal 115, (Or a button or an icon) for transmitting a predetermined message to a predetermined advertiser (or manager) corresponding to the advertisement data in the vicinity of the advertisement data, (Or message input window) to the client terminal 115 when the click (or selection) information of the interface (or button or icon) is confirmed, and outputs the message input interface When a predetermined message is inputted through the input window, the input message information is added to the advertisement data The advertisement data processing system according to the present invention will be described with reference to FIG. 1, and the advertisement data processing system according to the present invention will be described with reference to FIG. Various embodiments of the system can be deduced. However, the present invention includes all of the above-mentioned embodiments, and the technical features thereof are not limited only by the method shown in FIG.

For example, those skilled in the art will be able to refer to and modify the FIG. 1 so that the client terminal 115 may correspond to a predetermined keyword (or a search term) (Or an index word) corresponding to a plurality of advertisement data, and thus the technical features of the present invention are not limited thereto.

1, when the client terminal 115 outputs a plurality of pieces of advertisement data, the message input interface (or input terminal) (Or administrators) corresponding to the plurality of pieces of advertisement data when the predetermined message is inputted through the window (the window) Features are not limited.

Those skilled in the art will also be able to deduce various implementations of a system for transmitting a message from an advertiser-side receiving terminal to the client terminal 115, Is not limited to the technical features of the present invention.

Those skilled in the art will appreciate that the present invention can be applied to a method of configuring at least one server that incorporates functional components (or functional components) of a plurality of servers shown in FIG. 1 The present invention is not limited thereto.

Those skilled in the art will appreciate that each of the functional components (or the functional components) provided in the plurality of servers shown in FIG. 1 may be connected to a plurality of servers The present invention is not limited thereto.

Referring to FIG. 1, the advertisement data processing system requests the query word information to the messenger server 100 through the client terminal 115 having the messenger program or responds to the query word information through the messenger server 100 A client terminal 115 for receiving search result information including advertisement data including advertisement data for the advertisement data and an advertiser communication means for registering the received advertisement data in the client terminal 115, Or to relay the message to the advertiser or to change the communicating means information for communicating the inquiry message to the relay communication means information and to transmit the inquiry message to the customer A message processing server 105, a client terminal 115, A messenger server (100) for providing advertisement data for search word information or providing advertisement data corresponding to the search word information, and a search server And an advertiser server 110 for providing the web page of the advertiser when the advertiser connects to the advertiser web page designated by the advertiser.

The client terminal 115 accesses at least one messenger server 100 through a predetermined communication network and connects a communication channel for transmitting a question message transmitted through the client terminal 115 to the advertiser communication means designated by the advertiser The client terminal 115 is provided with a network communication function for connecting to a communication network and at least one messenger program, and the messenger program may be a separate terminal Or is a web messenger that is executed in cooperation with a web browser provided in the client or message receiving terminal 120. [

According to an embodiment of the present invention, the client terminal 115 or the message receiving terminal 120 preferably includes at least one wired terminal connected to an IP (Internet Protocol) based wired communication network, 115 or the messaging server 100 according to a program provided in the message receiving terminal 120. In this case,

The client terminal 115 or the message receiving terminal 120 may be connected to the messenger server 100 through a communication channel for message transmission / reception service between the advertiser and the client, And receives the web document for the message transmission / reception service between the advertiser and the client from the messenger server 100 and outputs the received web document through the web browser. Therefore, detailed description thereof will be omitted for the sake of convenience.

The messenger server 100 further provides advertisement data on the search result when providing a search result for the search word information corresponding to the search word information received from the client terminal 115, The data may further include advertiser communication means information for an advertiser who has registered the advertisement data.

In addition, the messenger server 100 may further include, in response to question message transmission request information including at least one of question message information and advertiser communication means information received from the client terminal 115, When the communication means is a messenger, it is preferable that the messenger process the inquiry message to be sent.

In addition, the messenger server 100 may transmit the question message information included in the question message transmission request information from the client terminal 115 to the advertiser communication means, It is preferable to process the message so that it is transmitted to the response message receiving and communication means information specified by the user who has transmitted the message.

Here, the advertisement data provided by the messenger server 100 may be received from an advertisement server (not shown) connected to the messenger server 100 via a communication network, and the present invention is not limited thereto.

The messaging server 105 sends the message information to the advertiser (or manager) corresponding to the advertisement data when the messenger server 100 receives the message information from the messenger server 100, The messenger server 100 transmits the message input from the client terminal 115 to the message receiving terminal 120 in cooperation with the messenger server 100, To transmit the message.

The advertiser server 110 transmits the advertisement data to the client terminal 115 when the advertisement data is confirmed from the messenger server 100 to the client terminal 115, It is desirable to provide an advertiser web page corresponding to the data.

2 is a diagram illustrating a messenger program function configuration recorded on a recording medium provided in the user terminal for providing a messaging service to an advertiser by a messenger user according to an embodiment of the present invention.

2 shows a preferred functional configuration of a messenger program in which a predetermined messenger user is provided to the user terminal for providing a messaging service to an advertiser, 2, the messenger user can infer various methods of implementing the messenger program function for providing the messaging service to the advertiser, but the present invention can be applied to the inferred embodiment Method, and is not limited to the method shown in FIG.

Referring to FIG. 2, the messenger program controls the messenger program to operate based on a recording medium provided in the user terminal in cooperation with an operating system (or platform) provided in the user terminal, and the messenger user At least one function configuration unit constituting the instant messenger program for providing a message sending service to a target is interlinked and / or the function configuration units are provided to the user terminal through an operating system (or platform) provided in the user terminal And a main frame unit (Mainframe) 200 for interfacing with the at least one constituent element of the instant messenger to perform a function of providing a messaging service to an advertiser.

The main frame unit 200 is characterized in that the messenger program includes a program execution code to be executed on an operating system (or a platform) provided in the user terminal. Thus, The messenger program is executed based on the operating system (or platform) provided in the user terminal in response to the program execution command of the user terminal.

In addition, the main frame unit 200 controls the messenger user to interwork with at least one or more functional components included in the messenger program to provide a messaging service to an advertiser, At least one or more function configuration units constituting the messenger program for providing a message sending service to an advertiser by the user allocates instances to the mainframe unit 200 so that the function configuration units are cross-referenced and / or interlocked .

In addition, the main frame unit 200 may include at least one or more components (for example, key input means and / or a key input unit) provided in the user terminal for providing the message sending service to the advertiser by the messenger user, (And / or an interrupt) for accessing a user terminal (e.g., a terminal, an output means, and the like), whereby each functional unit constituting the instant messenger program And performs a unique function defined in each functional component.

According to the present invention, the messenger program includes an information input unit 210 for receiving predetermined input information for providing a messaging service for the messenger user from at least one key input unit provided in the user terminal, And an information output unit (205) for outputting predetermined output information for providing a messaging service to the messenger by the messenger user by at least one screen output means provided in the user terminal, Preferably, the key input unit includes at least one input device provided in the user terminal, and the screen output unit includes at least one output device provided in the user terminal.

The information input unit 210 accesses at least one key input unit provided in the user terminal for providing a messaging service to an advertiser in cooperation with the main frame unit 200, The messenger user inputs the predetermined input information, which is input for providing the message sending service to the advertiser, to the messenger program.

According to an embodiment of the present invention, the input information may include at least one of search word information for use of a search service through the messenger program, one or more pieces of output information associated with advertisement data output during a search service use process using the search word information, Wherein the advertiser communication means selection information corresponding to the advertiser communication means selection and the message sending interface for sending a question message to the advertiser in response to the advertiser communication means selection A question message sending request information or response message information including at least one of inquiry message information inputted and transmitted and an advertiser communication means information about which the question message is to be received and a response message receiving communication means for receiving the response message information At least one piece of information The response message transmission request information including at least one of the response message transmission request information and the response message transmission request information.

In addition, the input information may include question message transmission request information including at least one of the question message information and the advertiser communication means information in which the question message is to be received, through the server, and then the response to the received question message information And response message forwarding request information including at least one of message information and communication means information for receiving a response message to receive the response message information.

The information output unit 205 is connected to the main frame unit 200 so that the messenger user accesses at least one screen output unit provided in the user terminal for providing a message sending service to the advertiser, And outputs at least one or more pieces of output information requested to be output to the screen output means from at least one or more functional components constituting the messenger program through the frame unit 200. [

According to the embodiment of the present invention, the information output unit 205 outputs at least one information processing screen for providing the message sending service to the advertiser by the messenger user as screen output means provided in the user terminal And at least one output information requested to be output from the at least one functional unit constituting the messenger program to the screen output means provided in the user terminal is output through the information processing screen.

In addition, the information output unit 205 accesses at least one screen output means provided in the user terminal in cooperation with the main frame unit 200, and as the screen output means, key input means And an interface screen including at least one user interface for inputting the input information input through the information input unit 210 in conjunction with the input screen.

Here, the user interface includes at least one Edit control and / or a ComboBox control and / or a ListBox control and / or a Button control, (E.g., image control and / or custom control) in accordance with a user interface (not shown).

According to the embodiment of the present invention, the output information is transmitted to the server in response to the search word information inputted through the information input unit 210, and when receiving one or more search result information from the server, It is preferable that the search result information includes at least one or more pieces of advertisement data information corresponding to the search word information.

Alternatively, when the at least one advertiser communication means information included in the advertisement data information is selected, the output information may include question message information input through a user interface for inputting a question message to be transmitted to the advertiser communication means, (Or directly from the messenger program to which the inquiry message forwarding request information is to be transmitted) through the server and outputs the inquiry message forwarding request information including at least one or more advertiser communication means information to be transmitted, And a communication message receiving means for receiving a response message of the customer providing the inquiry dispatch request information according to the inquiry message dispatch request information.

The output information may include at least one of response message information for the received question message information and communication means for receiving a response message to receive the response message information corresponding to the question message transmission request information received through the server (Or directly from the messenger program to which the inquiry message forwarding request information is to be transmitted) and output the response message forwarding request information including at least one of the response message forwarding request information and the response message forwarding request information, And the advertiser communication means information of the advertiser providing the information.

Here, the response message receiving communication means information and the advertiser communication means information may be changed to the relay communication means information according to the intention and purpose of a person skilled in the art, and the present invention is not limited thereto.

According to the present invention, the messenger program interoperates with the main frame unit 200 to receive at least one piece of reception information from the message processing server 105 on the network connected to the user terminal through the communication unit provided to the user terminal And an information receiving unit 220 for receiving the information.

According to an embodiment of the present invention, the input information may include at least one of search word information for use of a search service through the messenger program, one or more pieces of output information associated with advertisement data output during a search service use process using the search word information, Wherein the advertiser communication means selection information corresponding to the advertiser communication means selection and the message sending interface for sending a question message to the advertiser in response to the advertiser communication means selection And at least one of inquiry message forwarding request information including at least one of inquiry message information inputted and transmitted and advertiser communication means information at which the inquiry message is to be received.

According to an embodiment of the present invention, when the received information is transmitted to a server through the information input unit 210, the server may transmit search result information corresponding to the search word information, , Inquiry message forwarding request information including at least one of inquiry message information and advertiser communication means information in which the inquiry message is to be received, response message information and communication means information for receiving a response message to receive the response message information And at least one response message forwarding request information including at least one response message.

It is preferable that the reception information received through the information receiving unit 220 is output to a screen output unit provided in the user terminal through the interface screen of the information output unit 205 constituting the messenger program.

According to the present invention, the messenger program generates predetermined transmission information by encrypting the generation information generated through the information generation unit in cooperation with the main frame unit 200 through at least one encryption method and / or encryption algorithm A secret key encryption method, and / or a public key encryption method and / or an electronic envelope encryption method, and / or a public key encryption method, And / or a key exchange encryption method.

In addition, the encryption processing unit 230 may be configured so that the reception information received through the information receiving unit 220 constituting the messenger program in cooperation with the main frame unit 200 is encrypted using at least one encryption method and / or encryption algorithm And decrypting the received information by a decryption method and / or a decryption algorithm corresponding to the encryption method, wherein the method for decrypting the received information is a symmetric key (or secret key) decryption method , And / or a public key decryption method, and / or an electronic envelope decryption method, and / or a key exchange decryption method.

According to the present invention, the messenger program includes an information transmission unit 225 for interworking with the main frame unit 200 and transmitting the transmission information to the message processing server 105 on the network to which the user terminal is connected .

The messenger program may further include an information transmitting unit 225 for transmitting the transmission information to another messenger program on the network connected to the user terminal in cooperation with the main frame unit 200. [

For example, when requesting transmission of a question message to an advertiser communication means capable of directly transmitting and receiving information to and from the messenger program, the information transmission unit 225 transmits, to the advertiser communication means in the messenger program without going through the message processing server 105 It is desirable to send a direct question message.

In addition, when requesting transmission of a response message to a communication means for receiving a response message capable of directly transmitting and receiving information with the messenger program, the information transmission unit 225 transmits the response message to the messenger program, It is preferable to transmit the question message directly to the message receiving communication means.

According to an embodiment of the present invention, the transmission information includes at least one search word information input by a customer using the messenger program for use of a search service, and a search result in connection with the server after the search word information is input A query message transmission request information including at least one of inquiry message information for selecting and inputting an advertiser communication means included in advertisement data for the search result information and advertiser communication means information for receiving the inquiry message; A response message sending request information including at least one of response message information for the received question message and communication means for receiving a response message to receive the response message information after receiving the question message sending request information through the server, As shown in Fig. It is preferable.

According to the present invention, the messenger program includes a messenger processing unit 215 for processing one or more pieces of information (or data) received through the information receiving unit 220 in cooperation with the main frame unit 200 to be provided through a messenger program, And a control unit.

For example, when receiving the message information from another messenger program capable of communicating with the messenger program, the messenger processing unit 215 transmits the received message information through the screen output unit in association with the information output unit 205 .

Alternatively, when receiving the file data from another messenger program capable of communicating with the messenger program, the messenger processing unit 215 may receive the received file data and process the received file data to be stored in a designated storage medium.

Alternatively, if the messenger program is started (or as needed during the use of the messenger program), the messenger processing unit 215 preferably performs an authentication process for the user using the messenger program. In order to perform the authentication process, It is preferable to receive the member ID information and the password through the user authentication interface screen and confirm it in connection with the messenger server 100. In order to perform authentication processing for the user in accordance with the intention and purpose of a person skilled in the art And may further receive at least one or more pieces of information.

Alternatively, in order to transmit / receive a message to / from a user using a messenger program capable of communicating with the messenger program through the messenger program, the messenger server 100 receives information on the user terminal provided with the messenger program to which the message is to be received from the messenger server 100

Those skilled in the art will appreciate from the technical features of the general messenger function provided in the messenger program, so that detailed description will be omitted for the sake of convenience.

3 is a diagram illustrating a process of outputting a user interface for messenger function selection according to an authentication process for a messenger program user according to an embodiment of the present invention.

In more detail, in FIG. 3, in a user terminal having the messenger program shown in FIG. 2, in response to user authentication information input (or selected) through a user authentication interface screen output from the messenger program, (Or selected) user authentication information to the messenger server 100 connected to the messenger program via the communication network, processes the user authentication information in the messenger server 100, and then transmits the user authentication information to the user And transmitting the authentication result information to the messenger program, displaying a user interface for activating the messenger function according to the user authentication result and selecting a plurality of functions included in the messenger program, If the person skilled in the art is familiar with this figure, It is possible to deduce various methods for outputting a user interface for messenger function selection according to an authentication process for a user of a messenger program. However, the present invention includes all of the above- The present invention is not limited to the method shown in FIG.

Hereinafter, a user terminal provided with the messenger program shown in FIG. 2 is referred to as a " terminal " for convenience, and a messenger server 100 connected to the messenger program through a communication network is referred to as a " server "

Referring to FIG. 3, the terminal generates (or extracts) a user interface for inputting user authentication information including at least one member ID information and password information for user authentication of a user who desires to use the messenger program, And outputs it on the screen provided in the terminal (300).

The terminal transmits the user authentication information inputted through the user interface for inputting the output user authentication information to the server and requests the user authentication for the user authentication information (305) And receives user authentication result information corresponding to the transmitted user authentication information (310).

When the server receives the user authentication information from the terminal equipped with the messenger program, the server checks the member information matching the member ID information included in the received user authentication information, and stores the password stored in association with the member information It is preferable to perform authentication processing for the user authentication information.

Thereafter, the terminal confirms the user authentication result information received from the server (315).

If the user authentication of the transmitted user authentication information fails (320), the terminal generates (or extracts) error information for the input user authentication information and outputs the generated error information through a messenger program installed in the terminal (325), the function of the messenger program is disabled (330).

Meanwhile, if the user authentication of the transmitted user authentication information is successful (320), the terminal generates (or extracts) a user interface for selecting any one of a plurality of functions provided in the messenger program, (335).

FIG. 4 is a flowchart illustrating a process of using a message transmission / reception service with an advertiser through a messenger program according to an embodiment of the present invention.

More specifically, FIG. 4 shows a case where a user using a messenger program inputs search word information through the messenger program and transmits the search word information to a server, and then transmits a search result corresponding to the search word information and advertisement data corresponding to the search word (Or selects) the advertiser communication means included in the advertisement data, processes the input message to be transmitted to the selected advertiser communication means, and transmits the inquiry message to the advertiser communication means And transmits the response message to the response message reception and communication means. As shown in FIG. 4, if a person skilled in the art is familiar with the present invention, In the course of using the service to send and receive messages with advertisers However, the present invention is not limited to the method shown in FIG. 4, including all of the above-described embodiments.

Hereinafter, in FIG. 4, a user terminal provided with the messenger program shown in FIG. 3 is referred to as a " terminal " for convenience, a search server for receiving a search word transmitted from the messenger and providing search results including advertisement data, Quot; server ".

Referring to FIG. 4, if at least one search word information is inputted (400) through a user interface for inputting search word information outputted according to a request of the user, the terminal transmits the inputted search word information to a server (405 ), And receives search result information corresponding to the transmitted search word information from the server (410).

Here, the search result information may further include advertisement data corresponding to the transmitted search word information.

Then, the terminal outputs the search result information received from the server 415 and inputs (or selects) the advertiser communication means information for the advertisement data included in the output search result information (420).

Preferably, the advertiser communication means includes at least one or more of a message communication means, an email communication means, a web bulletin board communication means, a messenger communication means, and a web hard communication means.

In response to the input (or selection) of the advertiser communication means, the terminal generates (or extracts) a user interface for inputting question message information to be transmitted to the advertiser (425), and outputs (Or selects) the question message transmission request information including at least one of the message information and the response message receiving and communication means information.

According to an embodiment of the present invention, the input information may include at least one of search word information for use of a search service through the messenger program, one or more pieces of output information associated with advertisement data output during a search service use process using the search word information, Wherein the advertiser communication means selection information corresponding to the advertiser communication means selection and the message sending interface for sending a question message to the advertiser in response to the advertiser communication means selection The inquiry message forwarding request information or the response message information including at least one of the inquiry message information inputted and transmitted and the advertiser communication means information at which the inquiry message is to be received and the communication means receiving the response message information At least one It comprises a reply message sending request information including at least one are preferred.

In addition, the input information may include question message transmission request information including at least one of the question message information and the advertiser communication means information in which the question message is to be received, through the server, and then the response to the received question message information Response message forwarding request information including at least one of message information and communication means for receiving a response message to receive the response message information.

If inquiry message forwarding request information including at least one of message information and communication means for receiving a response message is inputted (or selected) through the output user interface (435), the terminal transmits the inquiry message (440) so that the question message information included in the request information is transmitted to the advertiser communication means included in the question message dispatch request information.

Here, the processing may be such that the inquiry message information included in the inputted inquiry message forwarding request information is transmitted to the advertiser communication means included in the inquiry forwarding request information, To the intermediary communication means, or to transmit the question message information through the server relaying the question message information to the advertiser communication means, whereby the present invention is not limited thereto.

According to an embodiment of the present invention, the transmission information includes at least one search word information input by a customer using the messenger program for use of a search service, and a search result in connection with the server after the search word information is input A query message sending request information including at least one of question message information for selecting and inputting an advertiser communication means included in advertisement data for the search result information and advertiser communication means information for receiving the question message, A response message sending request including at least one of response message information for the received inquiry message and communication means for receiving a response message to receive the response message information after receiving the inquiry sending request information through the server, Information including at least one Is recommended.

Then, the advertiser communication means generates (or extracts) a user interface for inputting (or selecting) a response message to the received question message, and outputs (445) (Or selects) response message forwarding request information including at least one or more message communication communication means information (450).

If response message forwarding request information including at least one of response message information and response message receiving communication means information is inputted (or selected) through the output user interface (455), the advertiser communication means The response message forwarding request information is transmitted to the communication means for receiving the response message specified by the sender of the inquiry message (460).

Here, the processing may be such that the input of the response message forwarding request information is transmitted to the communication means for receiving the response message specified by the sender of the inquiry message, and the process of receiving the response message included in the response message forwarding request information When the communication means is the relay communication means, the response message can be transmitted to the response message receiving communication means corresponding to the relay communication means, or transmitted through the relay transmission server to the response message receiving communication means. Is not limited.

Thereafter, the terminal processes the received response message information to be output on the screen of the terminal (465).

According to an embodiment of the present invention, it is preferable that the terminal outputs at least one information processing screen for providing a messaging service for an advertiser to the messenger user as screen output means provided on the terminal, At least one or more pieces of output information requested to be output from at least one or more functional components constituting the messenger program to the screen output means provided in the user terminal are output through the processing screen.

In addition, the information output unit 205 accesses at least one screen output means provided in the user terminal in cooperation with the main frame unit 200, and as the screen output means, key input means And an interface screen including at least one user interface for inputting the input information input through the information input unit 210 in conjunction with the input screen.

Here, the user interface includes at least one Edit control and / or a ComboBox control and / or a ListBox control and / or a Button control, (E.g., image control and / or custom control) in accordance with a user interface (not shown).

According to an embodiment of the present invention, the output information is transmitted to the server in response to the inputted search word information, and when one or more search result information is received from the server, the output information includes the received search result information And at least one advertisement data information corresponding to the search word information is further included.

Alternatively, when the at least one advertiser communication means information included in the advertisement data information is selected, the output information may include question message information input through a user interface for inputting a question message to be transmitted to the advertiser communication means, (Or directly from the messenger program to which the inquiry message forwarding request information is to be transmitted) through the server and outputs the inquiry message forwarding request information including at least one or more advertiser communication means information to be transmitted, And a communication message receiving means for receiving a response message of the customer providing the inquiry dispatch request information according to the inquiry message dispatch request information.

The output information may include at least one of response message information for the received question message information and communication means for receiving a response message to receive the response message information corresponding to the question message transmission request information received through the server (Or directly from the messenger program to which the inquiry message forwarding request information is to be transmitted) and output the response message forwarding request information including at least one of the response message forwarding request information and the response message forwarding request information, And the advertiser communication means information of the advertiser providing the information.

Here, the response message receiving communication means information and the advertiser communication means information may be changed to the relay communication means information according to the intention and purpose of a person skilled in the art, and the present invention is not limited thereto.

FIG. 4 is a flowchart illustrating a process of using a message transmission / reception service with an advertiser through a messenger program according to an embodiment of the present invention.

More specifically, FIG. 4 shows a case where a user using a messenger program inputs search word information through the messenger program and transmits the search word information to a server, and then transmits a search result corresponding to the search word information and advertisement data corresponding to the search word (Or selects) the advertiser communication means included in the advertisement data, processes the input message to be transmitted to the selected advertiser communication means, and transmits the inquiry message to the advertiser communication means And transmits the response message to the response message reception and communication means. As shown in FIG. 4, if a person skilled in the art is familiar with the present invention, In the course of using the service to send and receive messages with advertisers However, the present invention is not limited to the method shown in FIG. 4, including all of the above-described embodiments.

Hereinafter, in FIG. 4, a user terminal provided with the messenger program shown in FIG. 3 is referred to as a " terminal " for convenience, a search server for receiving a search word transmitted from the messenger and providing search results including advertisement data, Quot; server ".

Referring to FIG. 4, if at least one query word information is inputted (400) through a user interface for inputting query word information output according to a request of the user, the terminal transmits the inputted query word information to a server 405), and receives search result information corresponding to the transmitted search word information from the server in response thereto (410).

Here, the search result information may further include advertisement data corresponding to the transmitted search word information.

Then, the terminal outputs the search result information received from the server 415 and inputs (or selects) the advertiser communication means information for the advertisement data included in the output search result information (420).

Preferably, the advertiser communication means includes at least one or more of a message communication means, an email communication means, a web bulletin board communication means, a messenger communication means, and a web hard communication means.

In response to the input (or selection) of the advertiser communication means, the terminal generates (or extracts) a user interface for inputting question message information to be transmitted to the advertiser (425), and outputs (Or selects) the question message transmission request information including at least one of the message information and the response message receiving and communication means information.

According to an embodiment of the present invention, the input information may include at least one of search word information for use of a search service through the messenger program, one or more pieces of output information associated with advertisement data output during a search service use process using the search word information, Wherein the advertiser communication means selection information corresponding to the advertiser communication means selection and the message sending interface for sending a question message to the advertiser in response to the advertiser communication means selection The inquiry message forwarding request information or the response message information including at least one of the inquiry message information inputted and transmitted and the advertiser communication means information at which the inquiry message is to be received and the communication means receiving the response message information At least one It comprises a reply message sending request information including at least one are preferred.

In addition, the input information may include question message transmission request information including at least one of the question message information and the advertiser communication means information in which the question message is to be received, through the server, and then the response to the received question message information And response message forwarding request information including at least one of message information and communication means information for receiving a response message to receive the response message information.

If inquiry message forwarding request information including at least one of message information and communication means for receiving a response message is inputted (or selected) through the output user interface (435), the terminal transmits the inquiry message (440) so that the question message information included in the request information is transmitted to the advertiser communication means included in the question message dispatch request information.

According to an embodiment of the present invention, the transmission information includes at least one search word information input by a customer using the messenger program for use of a search service, and a search result in connection with the server after the search word information is input A query message transmission request information including at least one of inquiry message information for selecting and inputting an advertiser communication means included in advertisement data for the search result information and advertiser communication means information for receiving the inquiry message; A response message sending request information including at least one of response message information for the received question message and communication means for receiving a response message to receive the response message information after receiving the question message sending request information through the server, As shown in Fig. It is preferable.

Then, the advertiser communication means generates (or extracts) a user interface for inputting (or selecting) a response message to the received question message, and outputs (445) (Or selects) response message forwarding request information including at least one or more message communication communication means information (450).

If response message forwarding request information including at least one of response message information and response message receiving communication means information is inputted (or selected) through the output user interface (455), the advertiser communication means The response message forwarding request information is transmitted to the communication means for receiving the response message specified by the sender of the inquiry message (460).

Here, the processing may be such that the input of the response message forwarding request information is transmitted to the communication means for receiving the response message specified by the sender of the inquiry message, and the process of receiving the response message included in the response message forwarding request information When the communication means is the relay communication means, the response message can be transmitted to the response message receiving communication means corresponding to the relay communication means, or transmitted through the relay transmission server to the response message receiving communication means. Is not limited.

Thereafter, the terminal processes the received response message information to be output on the screen of the terminal (465).

According to an embodiment of the present invention, it is preferable that the terminal outputs at least one information processing screen for providing a messaging service for an advertiser to the messenger user as screen output means provided on the terminal, At least one or more pieces of output information requested to be output from at least one or more functional components constituting the messenger program to the screen output means provided in the user terminal are output through the processing screen.

In addition, the information output unit 205 accesses at least one screen output means provided in the user terminal in cooperation with the main frame unit 200, and as the screen output means, key input means And an interface screen including at least one user interface for inputting the input information input through the information input unit 210 in conjunction with the input screen.

Here, the user interface includes at least one Edit control and / or a ComboBox control and / or a ListBox control and / or a Button control, (E.g., image control and / or custom control) in accordance with a user interface (not shown).

According to an embodiment of the present invention, the output information is transmitted to the server in response to the inputted search word information, and when one or more search result information is received from the server, the output information includes the received search result information And at least one advertisement data information corresponding to the search word information is further included.

Alternatively, when the at least one advertiser communication means information included in the advertisement data information is selected, the output information may include question message information input through a user interface for inputting a question message to be transmitted to the advertiser communication means, (Or directly from the messenger program to which the inquiry message forwarding request information is to be transmitted) through the server and outputs the inquiry message forwarding request information including at least one or more advertiser communication means information to be transmitted, And a communication message receiving means for receiving a response message of the customer providing the inquiry dispatch request information according to the inquiry message dispatch request information.

The output information may include at least one of response message information for the received question message information and communication means for receiving a response message to receive the response message information corresponding to the question message transmission request information received through the server (Or directly from the messenger program to which the inquiry message forwarding request information is to be transmitted) and output the response message forwarding request information including at least one of the response message forwarding request information and the response message forwarding request information, And the advertiser communication means information of the advertiser providing the information.

Here, the response message receiving communication means information and the advertiser communication means information may be changed to the relay communication means information according to the intention and purpose of a person skilled in the art, and the present invention is not limited thereto.

FIG. 5 is a flowchart illustrating a process of using a message transmission / reception service with an advertiser through a messenger program according to an embodiment of the present invention.

More specifically, FIG. 5 shows a case where a user using a messenger program inputs search word information through the messenger program and transmits the search word information to the server, and then transmits a search result corresponding to the search word information and advertisement data corresponding to the search word (Or selects) the advertiser communication means included in the advertisement data, processes the input message to be transmitted to the selected advertiser communication means, and transmits the inquiry message to the advertiser communication means And a response message is transmitted to the response message receiving and communication means. As shown in FIG. 5, if a person skilled in the art is familiar with the present invention, In the course of using the service to send and receive messages with advertisers However, the present invention encompasses all of the above-described embodiments, and is not limited to the embodiment shown in FIG.

5, a user terminal provided with the messenger program shown in FIG. 3 is referred to as a " terminal " for convenience, a search server for receiving a search word transmitted from the messenger and providing search results including advertisement data, Quot; server ".

Referring to FIG. 5, if at least one search word information is inputted through a user interface for inputting search word information outputted according to a request of the user (500), the terminal transmits the inputted search word information to a server (505 ), And receives search result information corresponding to the transmitted search word information from the server in response thereto (510).

Here, the search result information may further include advertisement data corresponding to the transmitted search word information.

Then, the terminal outputs search result information received from the server (515), and inputs (or selects) the advertiser communication means information for the advertisement data included in the output search result information (520).

Preferably, the advertiser communication means includes at least one or more of a message communication means, an email communication means, a web bulletin board communication means, a messenger communication means, and a web hard communication means.

Then, in response to the advertiser communication means input (or selection), the terminal generates (or extracts) a user interface for inputting question message information to be transmitted to the advertiser and outputs the generated user interface (525) (Or selects) the question message forwarding request information including at least one of the message information and the response message receiving and communication means information.

According to an embodiment of the present invention, the input information may include at least one of search word information for use of a search service through the messenger program, one or more pieces of output information associated with advertisement data output during a search service use process using the search word information, Wherein the advertiser communication means selection information corresponding to the advertiser communication means selection and the message sending interface for sending a question message to the advertiser in response to the advertiser communication means selection The inquiry message forwarding request information or the response message information including at least one of the inquiry message information inputted and transmitted and the advertiser communication means information at which the inquiry message is to be received and the communication means receiving the response message information At least one The response message transmission request information including at least one of the response message transmission request information and the response message transmission request information.

In addition, the input information may include question message transmission request information including at least one of the question message information and the advertiser communication means information in which the question message is to be received, through the server, and then the response to the received question message information And response message forwarding request information including at least one of message information and communication means information for receiving a response message to receive the response message information.

If inquiry message forwarding request information including at least one of message information and communication means for receiving a response message is inputted (or selected) through the output user interface (535), the terminal transmits the inquiry message (540) so that the question message information included in the request information is transmitted to the advertiser communication means included in the question message dispatch request information.

Here, the processing may be such that the inquiry message information included in the inputted inquiry message forwarding request information is transmitted to the advertiser communication means included in the inquiry forwarding request information, To the relay communication means, or transmits the question message information through the server relaying the question message information to the optical communication means.

According to an embodiment of the present invention, the transmission information includes at least one search word information input by a customer using the messenger program for use of a search service, and a search result in connection with the server after the search word information is input A query message transmission request information including at least one of inquiry message information for selecting and inputting an advertiser communication means included in advertisement data for the search result information and advertiser communication means information for receiving the inquiry message; A response message sending request information including at least one of response message information for the received question message and communication means for receiving a response message to receive the response message information after receiving the question message sending request information through the server, As shown in Fig. It is preferable.

Then, the advertiser communication means generates (or extracts) a user interface for inputting (or selecting) a response message to the received question message, and outputs (545) the response message to the advertiser communication means. (Or selects) the response message forwarding request information including at least one or more message communication communication means information.

If response message forwarding request information including at least one of response message information and response message receiving communication means information is inputted (or selected) (555) through the output user interface, the advertiser communication means The response message forwarding request information is transmitted to the communication means for receiving the response message designated by the sender of the inquiry message (560).

Here, the processing may be such that the input of the response message forwarding request information is transmitted to the communication means for receiving the response message specified by the sender of the inquiry message, and the process of receiving the response message included in the response message forwarding request information When the communication means is the relay communication means, the response message can be transmitted to the response message receiving communication means corresponding to the relay communication means, or transmitted through the relay transmission server to the response message receiving communication means. Is not limited.

Then, the terminal processes the received response message information on the screen of the terminal (565).

According to an embodiment of the present invention, it is preferable that the terminal outputs at least one information processing screen for providing a messaging service for an advertiser to the messenger user as screen output means provided on the terminal, At least one or more pieces of output information requested to be output from at least one or more functional components constituting the messenger program to the screen output means provided in the user terminal are output through the processing screen.

In addition, the information output unit 205 accesses at least one screen output means provided in the user terminal in cooperation with the main frame unit 200, and as the screen output means, key input means And an interface screen including at least one user interface for inputting the input information input through the information input unit 210 in conjunction with the input screen.

Here, the user interface includes at least one Edit control and / or a ComboBox control and / or a ListBox control and / or a Button control, (E.g., image control and / or custom control) in accordance with a user interface (not shown).

According to an embodiment of the present invention, the output information is transmitted to the server in response to the inputted search word information, and when one or more search result information is received from the server, the output information includes the received search result information And at least one advertisement data information corresponding to the search word information is further included.

Alternatively, when the at least one advertiser communication means information included in the advertisement data information is selected, the output information may include question message information input through a user interface for inputting a question message to be transmitted to the advertiser communication means, (Or directly from the messenger program to which the inquiry message forwarding request information is to be transmitted) through the server and outputs the inquiry message forwarding request information including at least one or more advertiser communication means information to be transmitted, And a communication message receiving means for receiving a response message of the customer providing the inquiry dispatch request information according to the inquiry message dispatch request information.

The output information may include at least one of response message information for the received question message information and communication means for receiving a response message to receive the response message information corresponding to the question message transmission request information received through the server (Or directly from the messenger program to which the inquiry message forwarding request information is to be transmitted) and output the response message forwarding request information including at least one of the response message forwarding request information and the response message forwarding request information, And the advertiser communication means information of the advertiser providing the information.

Here, the response message receiving communication means information and the advertiser communication means information may be changed to the relay communication means information according to the intention and purpose of a person skilled in the art, and the present invention is not limited thereto.

6 is a diagram illustrating an information registration system for registering advertisements and recipient information for a customer to send a message to an advertiser according to an embodiment of the present invention.

In more detail, FIG. 6 illustrates a case where a predetermined advertiser terminal 640 accesses a server on an advertisement data processing system through a predetermined communication network in order to register advertisement and recipient information for transmitting a message to an advertiser, The advertisement server and the receiver registration information provided from the advertiser terminal 640 are processed in association with the storage medium 635 provided on the advertisement data processing system and stored in the server, And various other embodiments of an information registration system configuration for registering advertisements and recipient information for the customer to send a message to an advertiser by referring to and modifying the FIG. 6 if the person of ordinary skill in the art to which the present invention belongs It will be understood that the invention includes all such contemplated embodiments And is not limited to the method shown in FIG. 6 only.

Those skilled in the art will appreciate that at least one functional component included in the server of FIG. 6 may be analogous to the method implemented in the messenger program of FIG. 3 The present invention is not limited thereto.

Hereinafter, at least one means for storing the advertisement and recipient registration information provided from the advertiser terminal 640 on the information recording system shown in FIG. 6 to the storage medium 635, or a component corresponding to the functional configuration Quot; information registration server 600 "for convenience.

Referring to FIG. 6 according to an embodiment of the present invention, an information registration system for registering advertisements and recipient information for a customer to send a message to an advertiser according to the present invention includes at least one advertiser terminal A storage medium 635 for linking and storing advertisements and receiver registration information transmitted from the advertiser terminal 640 and an advertiser terminal 640 connected to the advertiser terminal 640 through a predetermined communication network, And an information registration server 600 receiving advertisement and recipient registration information to be transmitted and processing the received advertisement and receiver registration information in association with the storage medium 635. [

The advertiser terminal 640 may include at least one of a wired communication network based on a Transmission Control Protocol / Internet Protocol (TCP / IP) (for example, an asymmetric digital subscriber line (ADSL) / very high data rate digital subscriber line (VDSL) Or a wired terminal including at least one of a desktop computer or a notebook computer communicatively connected to the information registration server 600 via a wired communication network including a wired communication network including a wired communication network A mobile communication terminal connected to a mobile communication network (or HSDPA (High Speed Downlink Packet Access) based mobile communication network), a portable Internet terminal connected to a high-speed wireless Internet based on IEEE 802.16x, or a wireless LAN communication network based on IEEE 802.11x And at least one wireless terminal including at least one wireless LAN terminal The advertiser terminal 640 outputs an advertisement and a receiver information registration interface for transmitting a message to an advertiser provided by the information registration server 600, and the client transmits a message to the advertiser (For example, a browser program and a communication function) for inputting or selecting at least one information through the advertisement and receiver information registration interface for transmission and transmitting the information to the information registration server 600. [

Those skilled in the art will readily be able to deduce the characteristics of the advertiser terminal 640 corresponding to a terminal including at least one or more wired terminals or wireless terminals, A detailed description thereof will be omitted for the sake of convenience.

When the advertiser terminal 640 is a wired terminal according to an embodiment of the present invention, the communication network includes the TCP / IP based wired communication network. If the advertiser terminal 640 is a wireless terminal, The communication network may include at least one of the CDMA-based (or HSDPA-based) mobile communication network, the IEEE 802.16x-based high-speed wireless Internet, or the IEEE 802.11x-based wireless LAN communication network.

The storage medium 635 provided on the advertisement data processing system according to the present invention is characterized in that it associates and stores advertisement and recipient registration information transmitted from the advertiser terminal 640.

The advertisement and receiver registration information may include at least one of keyword information, advertiser information, advertisement data information, message receiving terminal 120 information, deposit information, and billing policy information, and may be changed according to the intention and purpose of a person skilled in the art .

For example, in addition to the keyword information, search word information for providing advertisement data corresponding to a search word input by a predetermined customer or content content context information for providing advertisement data corresponding to a content content context included in a web page to be provided to the customer Or index word information for providing advertisement data corresponding to an index word of a web page to be provided to the customer.

The keyword information included in the advertisement and recipient registration information preferably includes a combination of at least one word for providing advertisement data corresponding to keyword information of a web page to be provided to at least one customer, And may be changed depending on the purpose and purpose.

The advertiser information included in the advertisement and recipient registration information may include at least one or more personal information (for example, a name, a name, an address, and the like) for an advertiser registering the advertisement data, for providing advertisement data corresponding to keyword information of a web page, (For example, the advertiser is notified to at least one or more of the customers (e.g., a customer, a customer, a business address, A member ID information given by subscribing to the advertisement data processing system or inputting and inputting by the advertiser in order to provide advertisement data corresponding to keyword information of a web page to be provided) , The intentions and purposes of those skilled in the art.

The advertisement data information included in the advertisement and recipient registration information may include at least one or more pieces of advertisement data in the advertisement data processing system shown in FIG. 6A or FIG. 6B for providing advertisement data corresponding to keyword information of a web page to be provided to at least one customer. (URL) information, coupon information, prize information, and mileage information to be transmitted to the client terminal 115 when the keyword information is input from one or more client terminals 115 And may be changed according to the intention and purpose of those skilled in the art.

The information of the message receiving terminal 120 included in the advertisement and the receiver registration information is transmitted to the advertiser in order to transmit the message input by the client terminal 115 to the advertiser, Receiving number, and the like, and may be changed according to the intention and purpose of those skilled in the art.

The deposit information included in the advertisement and recipient registration information includes advertisement data information that matches the keyword information through the advertisement data processing system shown in FIG. 6A or FIG. 6B, and predetermined message transmission to the advertiser corresponding to the advertisement data information If the advertisement data information click (or selection) is confirmed at the request of the client terminal 115 after providing the interface for the click (or selection) to the client terminal 115, Providing an interface for inputting a predetermined message by clicking an amount of money to be paid by the advertiser or by clicking an interface for transmitting a message to pay an amount of money, (Or an advertiser or an administrator) is confirmed, (Or an advertiser or an advertiser) depositing the amount of money according to the intention and purpose of a person skilled in the art, Manager) information and account information (or virtual account information) in which the money is deposited.

According to the embodiment of the present invention, the billing policy information includes an advertiser-specific differential billing policy, a wired message transmission billing policy, a wireless message transmission billing policy, a wire / wireless message transmission integration billing policy, a differential billing policy per advertisement, , A billing policy for multiple transmission, and the like, and may be changed according to the intention and purpose of a person skilled in the art.

Also, the billing policy information may be a billing policy designated by the enterprise providing the service.

Herein, the differential charging policy for each advertiser included in the charging policy information may be applied to a company providing the message transmission / reception service between the advertiser and the client by applying at least one advertisement discount contract according to the advertiser contract Discount policy for service, service-specific charging policy, and the like, and may be changed according to the intention and purpose of a person skilled in the art.

Also, the wired message transmission charging policy included in the charging policy information may be used when a message is transmitted to an advertiser selected by a customer using the message transmission / reception service between the advertiser and the client, or when an advertiser responds to a message And a billing policy for at least one or more of cases in which a message is transmitted to a wired line upon transmission, and may be changed according to the intention and purpose of a person skilled in the art.

In addition, the wireless message transmission charging policy included in the charging policy information may be used when a message is transmitted to an advertiser selected by a customer using the message transmission / reception service between the advertiser and the client, or when an advertiser responds to a message And a billing policy for at least one or more cases of wireless transmission of a message, and the like, and may be changed according to the intention and purpose of a person skilled in the art.

In addition, the wired / wireless message transmission integrated charging policy included in the charging policy information preferably includes an integrated charging policy for simultaneous transmission of the wired and wireless messages using the message transmission / reception service between the advertiser and the client, And may be changed according to the intention and purpose of those skilled in the art.

In addition, the wireless message transmission charging policy and the wireless message transmission charging policy may be used as a single message transmission charging policy, separately from the charging policy for wired or wireless, separately from the wireless communication message charging policy.

In addition, the advertisement charge policy for each advertisement included in the billing policy information may provide at least one advertisement to the customer terminal corresponding to the keyword designated by the advertiser in order to use the message transmission / reception service between the advertiser and the customer, And a billing policy for each advertisement for the selected advertisement when any one of the at least one advertisement is selected through the customer terminal, and may be changed according to the intention and purpose of a person skilled in the art.

In addition, the advertisement and message transmission integrated charging policy included in the charging policy information may be used when the customer who receives the message transmission / reception service between the advertiser and the customer selects the advertisement and uses the message transmission service to the advertiser, When used together, it is desirable to include a billing policy for differentiated billing than an amount for each advertisement and billing by message transmission, and may be changed according to the intention and purpose of a person skilled in the art.

In addition, in the multi-transmission charging policy included in the charging policy information, a customer who is provided with the message transmission / reception service between the advertiser and the client transmits a message to at least two advertiser side message receiving means registered by the advertiser for one advertiser It is desirable to include a billing policy for each message transmission or a differential billing policy based on at least two message receiving means, and may be changed depending on the intention and purpose of a person skilled in the art.

Those skilled in the art will appreciate the technical features of the billing policy, and therefore, the detailed description will be omitted for the sake of convenience.

According to an embodiment of the present invention, the information registration server 600 may communicate with the advertiser terminal 640 through the communication network to provide a web interface corresponding to the advertiser terminal 640 and a communication network, The information registration server 600 is connected to the advertiser terminal 640 through a wired communication network or a wireless communication network. And a function of the Web server 645.

According to an embodiment of the present invention, when the advertiser terminal 640 is a wired terminal to which a communication channel is connected through a wired communication network based on TCP / IP, the interface unit 605 transmits an HTTP Hyper-Text Transfer Protocol) protocol, and transmits a message to the advertiser terminal 640 through the communication channel to a client in the form of HTML (Hyper-Text Markup Language) compatible document And transmits the advertisement and recipient information registration interface or the information providing screen for the advertiser terminal 640 to the advertiser terminal 640, It is desirable to perform the function of receiving and processing advertisement and recipient registration information.

According to another embodiment of the present invention, when the advertiser terminal 640 is a wireless terminal to which a communication channel is connected through a CDMA-based wireless communication network, the interface unit 605 may communicate with the advertiser terminal 640 and a WAP (WML) or an HTML-compatible document form to the advertiser terminal 640 via the communication channel to the advertiser through the communication channel, The advertiser terminal 640 transmits an advertisement and a receiver information registration interface or an information providing screen for transmitting an advertisement and a receiver information registration interface for transmitting a message to the advertiser, It is desirable to perform a function of receiving and processing recipient registration information.

According to another embodiment of the present invention, when the advertiser terminal 640 is a wireless terminal to which a communication channel is connected through a wireless communication network based on IEEE 802.16x, the interface unit 605 may communicate with the advertiser terminal 640, A predetermined communication channel is connected based on the wireless protocol corresponding to the IEEE 802.16x standard and an advertisement for sending a message to the advertiser by a predetermined client to the advertiser terminal 640 through the communication channel and a receiver information registration An interface or an information providing screen, and receives a predetermined advertisement and recipient registration information corresponding to the advertisement and the recipient information registration interface for transmitting the message from the advertiser terminal 640 to the client, , Or the advertiser terminal 640 may transmit and receive a communication via IEEE 802.11x based wireless communication network The interface unit 605 connects a predetermined communication channel to the advertiser terminal 640 based on a wireless protocol corresponding to the IEEE 802.11x standard, The terminal 640 transmits an advertisement and a receiver information registration interface or an information providing screen for transmitting a message to an advertiser by a predetermined customer and outputs the advertisement and advertisement information for transmitting the message from the advertiser terminal 640 to the advertiser And a function of receiving and processing predetermined advertisement and recipient registration information corresponding to the recipient information registration interface.

6, when the predetermined advertiser terminal 640 accesses the information registration server 600 through the interface unit 605, the information registration server 600 interworks with the interface unit 605 (Or extracts) an advertisement and a receiver information registration interface for transmitting a message to an advertiser, and a predetermined client for inputting (or selecting) and transmitting a predetermined advertisement and receiver registration information from the advertiser terminal 640 An interface providing unit 610 (or an interface providing unit), an interface providing unit 610, an interface providing unit 610, an interface providing unit 610, an interface providing unit 610, An information receiving unit 615 (or information receiving means) for receiving advertisement and recipient registration information to be transmitted and selected, And an information storage unit 620 (or an information storage unit) for processing and storing information in association with the storage medium 635.

In addition, the information registration server 600 includes a deposit confirmation unit 625 (or a deposit confirmation means) for checking whether the amount corresponding to the deposit information included in the received advertisement and recipient registration information is deposited, And a billing process confirmation unit 630 (or a billing process confirmation means) for confirming the validity of the billing process for billing a predetermined advertisement amount from the deposit according to the billing policy information corresponding to the advertisement data information .

When the advertiser terminal 640 accesses the information registration server 600 through the interface unit 605, the interface providing unit 610 provides a function configuration (for example, an advertiser (Or a browser program provided in the terminal 640) to input (or select) a predetermined advertisement and receiver registration information and transmit the message to the information registration server 600 via the communication network. (Or extracted) from a predetermined database (not shown), and transmits the message to the advertiser through the generated (or extracted) interworking with the interface unit 605 And provides advertisement and recipient information registration interface for the advertiser terminal 640 via the communication network.

Thereafter, the advertiser terminal 640 inputs (or selects) a predetermined advertisement and receiver registration information based on the advertisement and the receiver information registration interface for transmitting a message to the advertiser, and the advertisement and receiver registration information The advertiser terminal 640 transmits the input (or selected) advertisement and receiver registration information to the information registration server 600 through the communication network.

If the advertiser terminal 640 has at least one form form included in the advertisement and recipient information registration interface for transmitting the message to the advertiser, (Or selecting) the advertisement and recipient registration information through the communication protocol provided by the communication network, and transmitting the inputted (or selected) advertisement and recipient registration information to the information registration server 600 through a communication protocol provided by the communication network The detailed description will be omitted for the sake of brevity.

The information receiving unit 615 inputs (or selects) predetermined advertisement and recipient registration information through the advertisement and recipient information registration interface for the client to send a message to the advertiser in the advertiser terminal 640, And receives the advertisement information and the receiver registration information in cooperation with the interface unit 605 when transmitting the advertisement and receiver registration information to the information storage unit 620.

The information storage unit 620 stores advertisement information including at least one of keyword information, advertiser information, advertisement data information, message receiving terminal 120 information, deposit information, and billing policy information received through the information receiving unit 615 And recipient registration information, and stores them in the storage medium (635).

Upon receipt of the advertisement and receiver registration information through the information receiver 615, the deposit confirmation unit 625 receives the deposit information included in the advertisement and the receiver registration information through the predetermined communication network, (Or virtual account information) in correspondence with the bank account server 655 corresponding to the account information (or the virtual account information).

According to the method of the present invention, when the amount corresponding to the deposit information included in the advertisement and recipient registration information is not deposited, it is preferable that no keyword advertisement corresponding to the advertisement and recipient registration information is provided. And to provide the advertiser with information including receipt of the receipt registration information and an unconfirmed deposit status.

The billing process confirmation unit 630 receives advertisement data included in the advertisement and recipient registration information in association with the web server 645 (or the advertisement server 650) that provides keyword advertisement corresponding to the advertisement and recipient registration information, The validity of the billing process for billing the predetermined advertisement amount in the billing policy information according to the advertisement providing or message transmission is confirmed corresponding to the information or message receiving terminal 120 information.

According to an embodiment of the present invention, when the provided advertisement data is clicked (or selected) after the advertisement data information included in the advertisement and receiver registration information is provided to the client terminal 115, (Or an advertisement web site) corresponding to the connection information, the billing process confirmation unit 630 may provide the connection information included in the advertisement data information corresponding to the connection information, It is preferable that the client terminal 115 confirms whether or not the web site can be accessed by the client terminal 115.

Alternatively, if the provided advertisement data is clicked (or selected) after the advertisement data information included in the advertisement and receiver registration information is provided to the client terminal 115, the advertisement data information corresponding to the click (or selection) (Or an advertisement web site) corresponding to the provision of the connection information, the billing process confirmation unit 630 confirms the billing process of the predetermined product (or service) It is preferable to confirm whether or not it is possible to track (or check) in real time (or periodically) the purchase of the goods (or services) through the client terminal 115 in cooperation with an online store (or an advertisement web site).

According to another embodiment of the present invention, a message transmission selection interface corresponding to the message reception terminal 120 information included in the advertisement and recipient registration information is provided, and the message transmission selection interface provided at the provided message transmission selection interface click (or selection) When charging a message input through the message input interface to the message receiving terminal 120, the billing confirmation unit 630 confirms whether the message is successfully transmitted to the message receiving terminal 120 desirable.

Alternatively, a message transmission selection interface corresponding to the message reception terminal 120 information included in the advertisement and recipient registration information may be provided, and may be input through a message input interface provided when the provided message transmission selection interface is clicked (or selected) It is preferable that the billing process confirmation unit 630 confirms the type of the message receiving terminal 120 and performs a billing process.

Those skilled in the art will appreciate that, besides the above-described method of verifying the validity of the billing process, it is also possible to provide the billing service in accordance with the characteristics of the advertisement data information and the billing policy, The present invention encompasses all of the above-described methods of practicing the invention, and the present invention is not limited by the method for confirming the effectiveness of the above-mentioned treatment.

FIG. 7 is a diagram illustrating an information registration process for registering advertisements and recipient information for a customer to send a message to an advertiser according to an embodiment of the present invention.

7 shows an advertiser terminal 640 on the information registration system shown in FIG. 6, which receives advertisements for transmitting a message to an advertiser by a client to the information registration server 600 via a predetermined communication network, The advertiser information, the advertisement data information, the message receiving terminal 120 information, the deposit information, the billing policy information, and the advertisement registration information to the information registration server 600, The advertisement and recipient registration information are linked to each other and stored in the storage medium 635. Those skilled in the art will be able to refer to and modify the FIG. And the information registration process for registering the advertisement information and the recipient information, The invention encompasses all of the above-envisioned methods of implementation and is not limited to the method of implementation shown in FIG.

Hereinafter, in Fig. 7, the information registration server 600 on the information registration system shown in Fig. 6 is referred to as a "server" for convenience, and the advertiser terminal 640 on the information registration system shown in Fig. .

Referring to FIG. 7, the terminal on the information registration system shown in FIG. 6 accesses the server through the communication network and connects a communication channel for advertisement and recipient information registration for transmitting a message to an advertiser (700 ).

According to an embodiment of the present invention, the communication channel connection process may include at least one of a process of logging in from the terminal to the server, a process of joining the terminal to the server, and the like. The customer information corresponding to the terminal is extracted (or acquired).

If the terminal is connected to the server according to a communication protocol corresponding to the communication network through a predetermined browser program corresponding to the communication network, the terminal can send a message to the advertiser And a communication channel for registering advertisement and recipient information for transmission, and therefore, a detailed description thereof will be omitted for the sake of convenience.

When a communication channel for registering advertisement information and recipient information is connected between a terminal and a server for transmitting a message to the advertiser, the terminal transmits the message to the server through the communication channel to the advertiser The client requests an advertisement and a recipient information registration interface to transmit a message to the advertiser for registering advertisement and recipient information 705. In response, the server transmits the keyword information, the advertiser information, the advertisement data information, An advertisement for sending a message to an advertiser and a receiver including a user interface for inputting (or selecting) advertisement and recipient registration information including at least one of message receiving terminal 120 information, deposit information, billing policy information, (Or extracts) an information registration interface (710), and the generation (Or extracted) the advertisement and the receiver information registration interface for transmitting a message to the advertiser to the terminal through the communication channel (715).

Thereafter, the terminal transmits an advertisement including at least one of keyword information, advertiser information, advertisement data information, message receiving terminal 120 information, deposit information, billing policy information, (Or selects) the advertisement and recipient registration information through the user interface included in the advertisement and recipient information registration interface for sending a message to the advertiser (720).

If the advertisement and recipient registration information including at least one of the keyword information, the advertiser information, the advertisement data information, the message receiving terminal 120 information, the deposit information, and the billing policy information are inputted (or selected) , The terminal transmits the advertisement and receiver registration information to the server through the communication channel (730), and the server correspondingly stores the amount corresponding to the deposit information included in the received advertisement and receiver registration information, (735). ≪ / RTI >

According to the embodiment of the present invention, the server is connected to the financial institution server 655 corresponding to the account information (or virtual account information) in which the deposit is deposited among the deposit information included in the advertisement registration information through a predetermined communication network It is preferable to check whether the deposit is deposited with the advertiser as a deposit in the account (or virtual account).

If the validity of the deposit is not confirmed (740), the server deactivates the keyword advertisement for the advertisement and the receiver registration information (755) until the deposit validity is confirmed (755) Advertisement and recipient registration information including at least one advertisement and recipient registration information including at least one of information, advertiser information, advertisement data information, message receiving terminal 120 information, deposit information, and charging policy information 765 ).

On the other hand, if the validity of the deposit is confirmed (740), the server extracts the advertisement from the deposit according to the charging policy information corresponding to the advertisement data information (or message receiving terminal 120 information) (745) whether the billing process for billing a predetermined advertisement amount (or message transmission amount) corresponding to the data information (or message receiving terminal 120 information) is confirmed.

According to an embodiment of the present invention, the server includes a web server 645 (or an advertisement server 650) that provides keyword advertisements corresponding to the advertisement and recipient registration information to at least one client terminal 115 (or a customer) In accordance with the charging policy information corresponding to the advertisement data information, confirms the validity of the charging process for charging the predetermined advertisement amount corresponding to the advertisement data provision as the deposit.

According to an embodiment of the present invention, when the provided advertisement data is clicked (or selected) after the advertisement data information included in the advertisement and receiver registration information is provided to the client terminal 115, The server provides the online store (or the advertisement web site) corresponding to the connection information to the client terminal 115 (or the advertisement web site) corresponding to the connection information in response to providing the connection information included in the advertisement data information, It is desirable to confirm that the website is accessible from the Internet.

Alternatively, if the provided advertisement data is clicked (or selected) after the advertisement data information included in the advertisement and receiver registration information is provided to the client terminal 115, the advertisement data information corresponding to the click (or selection) (Or an advertisement web site) corresponding to providing the connection information, the server transmits the connection information to the online shop (or the advertisement web site) It is preferable to confirm whether or not it is possible to track (or check) the purchasing of the goods (or services) through the client terminal 115 in real time (or periodically)

According to another embodiment of the present invention, a message transmission selection interface corresponding to the message reception terminal 120 information included in the advertisement and recipient registration information is provided, and the message transmission selection interface provided at the provided message transmission selection interface click (or selection) When charging a message input through the message input interface to the message receiving terminal 120, the server preferably checks whether the message is successfully transmitted to the message receiving terminal 120.

Alternatively, a message transmission selection interface corresponding to the message reception terminal 120 information included in the advertisement and recipient registration information may be provided, and may be input through a message input interface provided when the provided message transmission selection interface is clicked (or selected) It is preferable that the billing process confirmation unit 630 confirms the type of the message receiving terminal 120 and performs a billing process.

Those skilled in the art will appreciate that, besides the above-described method of verifying the validity of the billing process, it is also possible to provide the billing service in accordance with the characteristics of the advertisement data information and the billing policy, The present invention encompasses all of the above-described methods of practicing the invention, and the present invention is not limited by the method for confirming the effectiveness of the above-mentioned treatment.

If the validity of the billing process is not confirmed (750), the server deactivates (755) the keyword advertisement for the advertisement and the receiver registration information until the validity of the deposit is confirmed (755) (765) the advertisement and recipient registration information including at least one of keyword information, advertiser information, advertisement data information, message receiving terminal 120 information, deposit information, and charging policy information in the storage medium 635.

On the other hand, if the validity of the billing process is confirmed (750), the server activates the keyword advertisement for the advertisement and recipient registration information (760) and then transmits the keyword information, the advertiser information, (765) on the storage medium (635), advertisement and recipient registration information including at least one of data information, message receiving terminal (120) information, deposit information, and billing policy information.

The advertisement and receiver registration information may include at least one of keyword information, advertiser information, advertisement data information, message receiving terminal 120 information, deposit information, and billing policy information, and may be changed according to the intention and purpose of a person skilled in the art .

For example, in addition to the keyword information, search word information for providing advertisement data corresponding to a search word input by a predetermined customer or content content context information for providing advertisement data corresponding to a content content context included in a web page to be provided to the customer Or index word information for providing advertisement data corresponding to an index word of a web page to be provided to the customer.

The keyword information included in the advertisement and recipient registration information preferably includes a combination of at least one word for providing advertisement data corresponding to keyword information of a web page to be provided to at least one customer, And may be changed depending on the purpose and purpose.

The advertiser information included in the advertisement and recipient registration information may include at least one or more personal information (for example, a name, a name, an address, and the like) for an advertiser registering the advertisement data, for providing advertisement data corresponding to keyword information of a web page, (For example, the advertiser is notified to at least one or more of the customers (e.g., a customer, a customer, a business address, A member ID information given by subscribing to the advertisement data processing system or inputting and inputting by the advertiser in order to provide advertisement data corresponding to keyword information of a web page to be provided) , The intentions and purposes of those skilled in the art.

The advertisement data information included in the advertisement and recipient registration information may include at least one or more pieces of advertisement data in the advertisement data processing system shown in FIG. 6A or FIG. 6B for providing advertisement data corresponding to keyword information of a web page to be provided to at least one customer. (URL) information, coupon information, prize information, and mileage information to be transmitted to the client terminal 115 when the keyword information is input from one or more client terminals 115 And may be changed according to the intention and purpose of those skilled in the art.

The information of the message receiving terminal 120 included in the advertisement and the receiver registration information is transmitted to the advertiser in order to transmit the message input by the client terminal 115 to the advertiser, Receiving number, and the like, and may be changed according to the intention and purpose of those skilled in the art.

The deposit information included in the advertisement and recipient registration information includes advertisement data information that matches the keyword information through the advertisement data processing system shown in FIG. 6A or FIG. 6B, and predetermined message transmission to the advertiser corresponding to the advertisement data information If the advertisement data information click (or selection) is confirmed at the request of the client terminal 115 after providing the interface for the click (or selection) to the client terminal 115, Providing an interface for inputting a predetermined message by clicking an amount of money to be paid by the advertiser or by clicking an interface for transmitting a message to pay an amount of money, (Or an advertiser or an administrator) is confirmed, (Or an advertiser or an administrator) depositing the amount of money according to an intention and purpose of a person skilled in the art, ) Information and account information (or virtual account information) in which the money is deposited.

FIG. 8A or FIG. 8B is a diagram illustrating a configuration of a keyword advertisement system according to an embodiment of the present invention.

In more detail, FIG. 8A or FIG. 8B illustrates a keyword advertisement system configuration in which a predetermined messenger server 100 provides a keyword advertisement service to at least one or more client terminals 115, Those skilled in the art will be able to conceive of various embodiments of the above-described keyword advertisement system configuration with reference to FIG. 8A or FIG. 8B. However, the present invention includes all of the above- And the technical features thereof are not limited only by the method shown in FIG. 8A or FIG. 8B.

For example, referring to FIG. 8A or FIG. 8B, if a person skilled in the art is familiar with the present invention, the function configuration unit or means of the instant messenger server 100 may be connected to the outside of the instant messenger server 100 Or a function of the messenger server 100 may be provided as a module in an external server, and thus the technical features of the present invention are not limited thereto.

In addition, the messenger server 100 and the external server may be provided with a functional unit or means provided on the messenger server 100, and the present invention is not limited thereto .

The provision of the advertisement data corresponding to the keyword search provided by the messenger server 100 may be performed by providing the advertisement data corresponding to the content content context (or index word) provided by the messenger server 100, Or a message transmission selection interface corresponding to the message reception terminal 120 associated with the data or the advertisement data corresponding to the search word provided by the messenger server 100 and the message reception terminal 120 It is to be understood that the technical features of the present invention are not limited thereto.

Referring to FIG. 8A according to an embodiment of the present invention, the messenger server 100 transmits a predetermined keyword (or a search word) to a predetermined client terminal 115 or a predetermined content content context (or an index word) When providing the corresponding predetermined advertisement data to the predetermined client terminal 115,

In the messenger server 100, the keyword advertisement system includes at least one client terminal 115 having a predetermined web browser, at least one advertiser terminal having the web browser, A messenger server 100 for operating a website for providing a keyword advertisement service to the terminal 115 or an advertiser terminal and a message processing server 105 for providing a message transmission service in cooperation with the messenger server 100 Wherein the messenger server 100 includes a portal server providing a keyword advertisement service to the client terminal 115 or an advertiser terminal, a server providing a web service (e.g., a mail, a bulletin board, a blog, etc.) .

8b according to an embodiment of the present invention, a predetermined advertisement server 895 corresponds to a predetermined keyword (or a search word) or a predetermined content content context (or an index word) to a predetermined client terminal 115. [ In the messenger server 100, the keyword advertisement system includes at least one client terminal 115 having a predetermined web browser (or a messenger program) A messenger server 100 for operating a web site for providing a keyword advertisement service to the client terminal 115 or the advertiser terminal through a predetermined communication network, at least one advertiser terminal having the web browser, And an advertiser terminal 100 in cooperation with the instant messenger server 100, An advertisement server 895 for providing a message transmission selection interface corresponding to the message receiving terminal 120 associated with the advertisement information, a message processing server 860 for providing a message transmission service in cooperation with the advertisement server 895 Wherein the messenger server 100 includes a messenger server 100 providing the keyword advertisement service to the client terminal 115 or an advertiser terminal, a portal server, a web service (e.g., Mail, bulletin board, blog, and the like) providing server.

The client terminal (115) or the advertiser terminal accesses at least one or more messenger servers (100) through a predetermined communication network and connects a communication channel for the keyword advertisement service. The client terminal 115 or the advertiser terminal is provided with a network communication function for connecting to a predetermined communication network and at least one or more web browsers. The network communication function and the fixed A terminal, a semi-fixed terminal such as a notebook, or a portable / mobile terminal.

According to an embodiment of the present invention, the client terminal 115 or the advertiser terminal preferably includes at least one wired terminal connected to a wired communication network based on TCP / IP (Transmission Control Protocol / Internet Protocol) It is preferable that the messenger server 100 and the communication channel for the keyword advertisement service are connected in accordance with a Hyper-Text Transfer Protocol (HTTP) compatible protocol.

According to another embodiment of the present invention, the client terminal 115 or the advertiser terminal may be a CDMA (Code Division Multiple Access) / WCDMA (Wide-CDMA) based wireless communication network or an IEEE 802.11x based wireless communication network, x-based wireless communication network according to a Hyper-Text Transfer Protocol (HTTP) compatible protocol provided in the communication network, and the messenger server 100 and the x- It is preferable to connect communication channels for the keyword advertisement service.

After the messenger server 100 and the communication channel for the keyword advertisement service are connected to each other, the client terminal 115 or the advertiser terminal receives the HTML for the keyword advertisement service from the messenger server 100 via the communication channel (E.g., *. Html, *. Htm, *. Asp * *. Jsp, *. Xml, *. Wml, etc.) And is output through the client terminal 115 or a web browser provided in the advertiser terminal.

The client terminal 115 or the advertiser terminal may connect a communication channel for the keyword advertisement service with the messenger server 100, and the messenger server 100 may communicate with the messenger server 100, And receives the web document for the keyword advertisement service from the web browser and outputs the web document through the web browser. Therefore, detailed description thereof will be omitted for the sake of convenience.

According to an embodiment of the present invention, a web document received through the communication channel on the client terminal 115 may include at least one user interface for inputting predetermined keyword information for the keyword advertisement service When the keyword information is inputted through the user interface, the client terminal 115 transmits the keyword information to the messenger server 100 through the communication channel.

Preferably, the web document received by the advertiser terminal through the communication channel includes at least one user interface for inputting predetermined advertiser message transmission request information for the keyword advertisement service, The advertiser terminal transmits the advertiser's message transmission request information to the messenger server 100 through the communication channel when the advertiser's message transmission request information is inputted through the communication channel.

The messenger server 100 includes a DBMS (DMB) having a web operation D / B for storing at least one web document source for generating at least one web document for the keyword advertisement service and web operation data including digital contents Data Base Management System).

According to an embodiment of the present invention, the web document source of the web operation data stored in the web operation D / B is transmitted from the messenger server 100 to at least one client terminal 115 or an advertiser terminal The HTML content may include at least one of image content, sound content, and multimedia content to be included in the web document. The HTML content may include at least one of image content, sound content, and multimedia content to be included in the web document. .

Those skilled in the art will appreciate that a technical feature in which at least one or more web documents for the keyword advertisement service are generated including the web document source and the digital content included in the web operation data, The detailed description thereof will be omitted for the sake of convenience.

According to the embodiment of the present invention, the DBMS may further store at least one web service related information (for example, membership information for a membership web service) in addition to the web operation D / B, Those skilled in the art will readily be able to deduce various types of information or content stored in the DBMS corresponding to each messenger server 100 application, It is omitted.

According to the embodiment of the present invention, the DBMS provided in the messenger server 100 transmits keyword information, advertiser information, advertisement data information, and advertisement information registered from the advertiser terminal through the advertisement data and message transmission / And a storage medium 885 for storing advertisement and recipient registration information including at least one or more message receiving terminal 120 information, deposit information, and group message reception approval information.

The advertisement and receiver registration information may include at least one of keyword information, advertiser information, advertisement data information, message receiving terminal 120 information, deposit information, and billing policy information, and may be changed according to the intention and purpose of a person skilled in the art .

For example, in addition to the keyword information, search word information for providing advertisement data corresponding to a search word input by a predetermined customer or content content context information for providing advertisement data corresponding to a content content context included in a web page to be provided to the customer Or index word information for providing advertisement data corresponding to an index word of a web page to be provided to the customer.

The keyword information included in the advertisement and recipient registration information preferably includes a combination of at least one word for providing advertisement data corresponding to keyword information of a web page to be provided to at least one customer, And may be changed depending on the purpose and purpose.

The advertiser information included in the advertisement and recipient registration information may include at least one or more personal information (for example, a name, a name, an address, and the like) for an advertiser registering the advertisement data, for providing advertisement data corresponding to keyword information of a web page, (For example, the advertiser is notified to at least one or more of the customers (e.g., a customer, a customer, a business address, A member ID information given by subscribing to the advertisement data processing system or inputting and inputting by the advertiser in order to provide advertisement data corresponding to keyword information of a web page to be provided) , The intentions and purposes of those skilled in the art.

The advertisement data information included in the advertisement and recipient registration information may include at least one or more pieces of advertisement data in the advertisement data processing system shown in FIG. 8A or FIG. 8B for providing advertisement data corresponding to keyword information of a web page to be provided to at least one customer. (URL) information, coupon information, prize information, and mileage information to be transmitted to the client terminal 115 when the keyword information is input from one or more client terminals 115 And may be changed according to the intention and purpose of those skilled in the art.

The information of the message receiving terminal 120 included in the advertisement and the receiver registration information is transmitted to the advertiser in order to transmit the message input by the client terminal 115 to the advertiser, Receiving number, and the like, and may be changed according to the intention and purpose of those skilled in the art.

The deposit information included in the advertisement and recipient registration information includes advertisement data information matching the keyword information through the advertisement data processing system shown in FIG. 8A or FIG. 8B, and predetermined message transmission to the advertiser corresponding to the advertisement data information If the advertisement data information click (or selection) is confirmed at the request of the client terminal 115 after providing the interface for the click (or selection) to the client terminal 115, Providing an interface for inputting a predetermined message by clicking an amount of money to be paid by the advertiser or by clicking an interface for transmitting a message to pay an amount of money, (Or an advertiser or an administrator) is confirmed, (Or an advertiser or an administrator) depositing the amount of money according to an intention and purpose of a person skilled in the art, ) Information and account information (or virtual account information) in which the money is deposited.

According to the embodiment of the present invention, the billing policy information includes an advertiser-specific differential billing policy, a wired message transmission billing policy, a wireless message transmission billing policy, a wire / wireless message transmission integration billing policy, a differential billing policy per advertisement, , A billing policy for multiple transmission, and the like, and may be changed according to the intention and purpose of a person skilled in the art.

Also, the billing policy information may be a billing policy designated by the enterprise providing the service.

Herein, the differential charging policy for each advertiser included in the charging policy information may be applied to a company providing the message transmission / reception service between the advertiser and the client by applying at least one advertisement discount contract according to the advertiser contract Discount policy for service, service-specific charging policy, and the like, and may be changed according to the intention and purpose of a person skilled in the art.

Also, the wired message transmission charging policy included in the charging policy information may be used when a message is transmitted to an advertiser selected by a customer using the message transmission / reception service between the advertiser and the client, or when an advertiser responds to a message And a billing policy for at least one or more of cases in which a message is transmitted to a wired line upon transmission, and may be changed according to the intention and purpose of a person skilled in the art.

In addition, the wireless message transmission charging policy included in the charging policy information may be used when a message is transmitted to an advertiser selected by a customer using the message transmission / reception service between the advertiser and the client, or when an advertiser responds to a message And a billing policy for at least one or more cases of wireless transmission of a message, and the like, and may be changed according to the intention and purpose of a person skilled in the art.

In addition, the wired / wireless message transmission integrated charging policy included in the charging policy information preferably includes an integrated charging policy for simultaneous transmission of the wired and wireless messages using the message transmission / reception service between the advertiser and the client, And may be changed according to the intention and purpose of those skilled in the art.

In addition, the wireless message transmission charging policy and the wireless message transmission charging policy may be used as a single message transmission charging policy, separately from the charging policy for wired or wireless, separately from the wired and wireless message charging charging policy.

In addition, the advertisement-based differential charging policy included in the billing policy information provides at least one or more advertisements to the client terminal 115 in correspondence with the keyword designated by the advertiser in order to use the message transmission / reception service between the advertiser and the client, If at least one of the at least one advertisement provided to the terminal 115 is selected through the client terminal 115, it is preferable that the advertisement includes an advertisement-specific charging policy for the selected advertisement. According to the intention and purpose of a person skilled in the art It may be changed.

In addition, the advertisement and message transmission integrated charging policy included in the charging policy information may be used when the customer who receives the message transmission / reception service between the advertiser and the customer selects the advertisement and uses the message transmission service to the advertiser, When used together, it is desirable to include a billing policy for differentiated billing than an amount for each advertisement and billing by message transmission, and may be changed according to the intention and purpose of a person skilled in the art.

In addition, the multi-transmission charging policy included in the charging policy information is a policy that allows a customer who has been provided with a message transmission / reception service between the advertiser and the client to transmit a message to at least two message receiving terminals 120 registered by the advertiser, It is desirable to include a billing policy for each message transmission or a differential billing policy based on at least two message receiving means, and may be changed depending on the purpose and the purpose of a person skilled in the art.

Those skilled in the art will appreciate the technical features of the billing policy, and therefore, the detailed description will be omitted for the sake of convenience.

According to an embodiment of the present invention, the storage medium 885 is preferably provided on a DBMS provided in the messenger server 100.

According to another embodiment of the present invention, the storage medium 885 may be provided on a side of a predetermined affiliate affiliated with the instant messenger server 100, or may be provided on the side of the instant messenger server 100, The present invention is not limited thereto.

According to the embodiment of the present invention, the DBMS provided in the messenger server 100 performs a billing process when providing the keyword advertisement service, confirms a billing transaction history, confirms the operation history of the messenger server 100 At least one or more pieces of advertisement data selection information including at least one of advertiser information for advertisement data selection time information, advertisement data selection time information, advertisement data selection information, and advertisement data selection charging information, message transmission time information, (E.g., IP address, session information, etc.) to which the client terminal 115 is connected, and at least one message transmission information including at least one message transmission information including at least one message, And a billing history D / B (890) for storing service provision history information including at least one .

According to the present invention, the messenger server 100 selects at least one advertisement data including at least one advertiser information for the keyword advertisement service, advertisement data selection time information, advertisement data selection information, and advertisement data selection charging information A billing history D / B 890 for storing service provision history information including at least one or more message transmission information including at least one of information, message transmission time information, message transmission history information, and message transmission charging information, And the like.

The advertiser information provides advertisement data for a keyword of a web page to be provided to at least one customer, and when a predetermined customer selects the provided advertisement data, (E.g., name, resident registration number, address, telephone number, mobile phone number, e-mail address, etc.) of the advertiser, member information of the advertiser (for example, the advertiser provides advertisement data for a keyword of a web page to be provided to at least one customer The user ID information, etc.), and may be changed according to the intention and purpose of a person skilled in the art. have.

The advertisement data selection information provides advertisement data for a keyword of a web page to be provided to at least one customer, and when the predetermined advertisement data is selected by a customer, the advertisement data selection time The advertisement data selection information for the selected advertisement data and the advertisement data selected when the advertisement data is selected are provided in connection with the advertiser server 110, The advertisement data selection information may include at least one or more advertisement data selection charging information that is charged according to the charging policy information when the advertisement data is provided by the charging server 100 and may be changed according to the intention and purpose of a person skilled in the art.

The message transmission information includes a web page including advertisement data for a keyword of a web page to be provided to at least one customer and a message transmission function for transmitting a message to the advertiser about the advertisement data to the client terminal 115 And when a message is transmitted to the advertiser in association with the messenger server 100 through the provided client terminal 115, the message transmission time information about the time at which the message is transmitted, the message content transmitted the message, At least one of message transmission history information including at least one or more of at least one message transmission means usage history, message transmission details, and message transmission charging information subjected to charging according to the charging policy information, May vary depending on the intent and purpose of the person skilled in the art The.

The message transmission information may include a web page including advertisement data for a keyword of a web page to be provided to at least one customer and a message transmission function for transmitting a message to the advertiser about the advertisement data, ), And when a message is transmitted to the advertiser in association with the messenger server (100) via the provided client terminal (115), the advertiser, who has received the message, Message transmission time information, message transmission charge information, and message transmission charge information for the case of transmitting a message to the mobile terminal.

According to an embodiment of the present invention, the billing history D / B 890 is preferably provided on the DBMS provided in the messenger server 100.

According to another embodiment of the present invention, the billing history D / B 890 may be provided on a side of a predetermined affiliate affiliated with the messenger server 100, or the messenger server 100 may be provided on a predetermined communication network And the present invention is not limited thereto.

Referring to FIG. 8A or 8B, the messenger server 100 connects a communication channel for the keyword advertisement service to at least one client terminal 115, And a web interface unit 800 (or web interface means) for providing at least one web document corresponding to a page to the client terminal 115.

In addition, the messenger server 100 may connect a communication channel for the keyword advertisement service to at least one advertiser terminal, and may transmit at least one web document corresponding to the web page for the keyword advertisement service, And a web interface unit 800 for providing the advertiser terminal with advertisement information.

The web interface unit 800 may transmit at least one URL corresponding to a web page to be provided to the client terminal 115 or the advertiser terminal for the keyword advertisement service according to an HTTP compatible protocol provided in a communication network connected to the client terminal 115 (E.g., * .html, * .htm, * .asp. * .Jsp, * .xml, * .wml, etc.).

If at least one web document corresponding to a web page to be provided to the client terminal 115 or the advertiser terminal is generated in the messenger server 100 after the communication channel is established with the client terminal 115 or the advertiser terminal , The web interface unit 800 transmits the web document to the client terminal 115 or the advertiser terminal through the communication channel and transmits the web document to the client terminal 115 or the advertiser terminal through the web browser Is output.

If the web page includes a user interface for inputting predetermined keyword information (for example, message information transmitted by the customer to the advertiser) in the web document, the client terminal 115 receives the keyword information through the user interface , And the web interface unit 800 receives the keyword information through the communication channel.

In addition, a user interface for inputting predetermined advertiser-side message transmission request information (for example, message information transmitted by an advertiser to a customer) is included in the web document, and the advertiser terminal transmits the advertiser- The web interface unit 800 receives the advertiser-side message transmission request information through the communication channel.

According to an embodiment of the present invention, when transmitting predetermined keyword information from the client terminal 115, the web interface unit 800 receives the keyword information through the communication channel.

In addition, when the advertiser terminal transmits predetermined advertiser-side message transmission request information, the web interface unit 800 may receive the advertiser-side message transmission request information through the communication channel.

Referring to FIG. 8A or 8B, the messenger server 100 is connected to the client terminal 115 or the advertiser terminal for the keyword advertisement service in association with the web operation D / B, A web page operation unit 810 (or web page operation unit) that generates one or more HTML compatible web documents (e.g., * .html, * .htm, * .asp. * .Jsp, * .xml, * .wml, And a digital content operation unit 110 for extracting at least one digital content to be included in the web document in association with the web operation D / B and transmitting the extracted digital content to the client terminal 115 or the advertiser terminal, (810) (or digital content operation means), and controlling the generation of at least one web document in the web page operation unit 810 according to a web page operation procedure corresponding to the keyword advertisement service, A web service controller 805 for controlling processing for extracting at least one digital content to be included in the generated web document in the digital content operating unit 815 and outputting the extracted digital content to the client terminal 115 or the advertiser terminal, The web interface unit 800 is connected to the web service control unit 805 so that at least one or more web pages generated by the web page operation unit 810, And transmits the web document to the client terminal 115 or the advertiser terminal through the communication channel.

The web service control unit 805 controls the web page operation unit 810 to transmit the keyword advertisement service corresponding to the keyword advertisement service according to the web page operation procedure corresponding to the keyword advertisement service (or the web page request from the client terminal 115 or the advertiser terminal) The web page management unit 810 controls the web page management unit 805 to generate at least one web document corresponding to the web page for the keyword advertisement service in cooperation with the web service control unit 805 It is preferable to generate at least one corresponding web document.

According to an embodiment of the present invention, at least one web document corresponding to a web page for the keyword advertisement service is transmitted to the client terminal 115 or the advertiser terminal in response to a web page request from the client terminal 115 or the advertiser terminal, A user interface for transmitting a message to an advertiser associated with the advertisement data or a user interface for transmitting a response message of a message received from the customer by the advertiser, .

When the at least one digital content link is included in the web document generated by the web page operation unit 810, the client terminal 115 or the advertiser terminal receiving the web document transmits the digital The digital content operating unit 815 outputs at least one digital content corresponding to the digital content link from the Web operation D / B, and transmits the output digital content And transmits the digital content to the client terminal 115 or the advertiser terminal through the web interface 800 so that the digital content is included in the web document transmitted to the client terminal 115 or the advertiser terminal, .

Referring to FIG. 8A, the messenger server 100 transmits advertisement data information for a keyword of a web page to be provided to the client terminal 115, in association with the web page operation unit 810, for the keyword advertisement service (Or advertisement data verifying means) for verifying the advertisement data of the advertiser data received by the advertisement data checking unit 820 (825) (or reception means information confirmation means), advertisement data information confirmed by the advertisement data verification units (854) and (820) according to a web page operation procedure corresponding to the keyword advertisement service, And a web service control unit 805 for controlling providing a web page including message receiving means information confirmed by the receiving unit 825.

Referring to FIG. 8B, the messenger server 100 transmits advertisement data information for a keyword of a web page to be provided to the client terminal 115, in association with the web page operation unit 810, for the keyword advertisement service And an information transmission / reception unit 853 for providing the keyword information to the advertisement server 895 in order to confirm the keyword information.

The advertisement server 895 may further include an advertisement data checking unit 854 (or an advertisement data checking unit) for checking the advertisement data corresponding to the keyword information received from the messenger server 100, A receiving means information checking unit 857 (or receiving means information checking means) for confirming the information of the advertiser's message receiving terminal 120 with respect to the advertisement data confirmed by the user, And an output processing unit 859 for outputting the advertisement data information confirmed by the advertisement data checking unit 854 and the message receiving means information confirmed by the receiving means information checking unit 857 through the client terminal 115 .

The web page outputted through the output processing unit 840 may be transmitted to the messenger server 100 and controlled through a web service controller 805 provided in the messenger server 100. The intention of a person skilled in the art And the output processing unit 840 may output directly to the client terminal 115 according to the purpose.

In order to provide the advertisement data information included in advertisement and recipient registration information registered through the advertiser terminal to the client terminal 115 through the information registration system shown in FIG. 1, And confirms advertisement data information corresponding to keyword information of a web page to be provided to the client terminal 115 in cooperation with the web page operation unit 810.

According to an embodiment of the present invention, the advertisement data information corresponding to the keyword of the web page to be provided to the client terminal 115 through the advertisement data checking unit 820 includes the advertisement data title, the contents of the advertisement data, (E.g., an advertiser's homepage, an advertiser's bulletin board, an advertiser's blog, and the like) at the time of selecting the title or the contents of the advertisement data.

Those skilled in the art will appreciate the technical features of the method for providing the advertisement data information corresponding to the keyword of the web page to be provided to the client terminal 115, A detailed description thereof will be omitted.

The receiving means information confirmation unit 825 is characterized by confirming the message receiving terminal 120 information for the advertiser who registered the advertisement data corresponding to the advertisement data information confirmed by the advertisement data checking unit 820 .

According to an embodiment of the present invention, at least one message receiving terminal 120 confirmed by the receiving means information confirmation unit 825 includes first message receiving means, ..., N (N = 2, 3, ..., N). Preferably, the message receiving means includes a mobile phone, an e-mail, a bulletin board, a blog, a messenger, an ARS, a mailer, a pager, and the like.

(N = 1, 2, ..., N) message receiving means for receiving a message input through the client terminal 115, if it is known to those skilled in the art, (N = 1, 2, ..., N), the detailed description will be omitted for the sake of convenience.

Referring to FIG. 8A, the messenger server 100 transmits advertisement data information about a keyword of a web page provided to the client terminal 115, and message reception terminal 120 information associated with the advertisement data, An information receiving unit 830 (or information receiving means) for receiving the advertisement data selection or selection information for selecting at least one message receiving terminal 120 (or message transmission selection interface) And an information confirmation unit 835 (or an information confirmation means) for confirming the validity of selection of one advertisement data or selection of a message reception terminal 120 (or selection of a message transmission selection interface).

The information verifying unit 835 verifies whether the advertisement data selected by the advertisement data selecting unit 840 is included in the advertisement data selected in response to the advertisement data information about the keyword of the web page provided to the client terminal 115, And confirms the validity of the selection of the receiving terminal 120. The information verifying unit 835 may be omitted according to the intention and purpose of a person skilled in the art.

According to an embodiment of the present invention, when the client terminal 115 accesses the messenger server 100, the validity check for the keyword advertisement service checks the session holding time corresponding to the connection, It is desirable to treat the validation as failed when repeat selection is made.

According to another embodiment of the present invention, when the client terminal 115 accesses the messenger server 100, the validity check for the keyword advertisement service may be performed based on the Internet address (for example, IP address, MAC address, etc.), and if iterative selection is made at the same Internet address, it is desirable to treat the validation as failed.

According to another embodiment of the present invention, the validity check for the keyword advertisement service may be performed in response to the user authentication information input by the user when accessing the messenger server 100 from the client terminal 115 It is desirable to treat the validation as failed when repeat selection is made.

According to another embodiment of the present invention, it is preferable that the validity check for the keyword advertisement service confirms validity by at least one combination of the session holding time, access information, user authentication information, and the like.

Those skilled in the art will appreciate that the description of the method for validating the keyword advertisement data or the coupon provision will be omitted for the sake of convenience.

Referring to FIG. 8A, the messenger server 100 receives information corresponding to the selection of the message transmission selection interface received through the information receiver 830, and determines the validity of the selection of the always-received message transmission selection interface An output processing unit 840 for outputting a message input interface for inputting a message to be transmitted in response to the selection of the message transmission selection interface and a message input interface for outputting a message through the message input interface outputted through the output processing unit 840, A message processor 850 for processing a message to be transmitted to the message receiving terminal 120 when the message is transmitted from the instant messenger server 100 to the messenger server 100, A protocol converting unit 865 for converting a protocol according to the protocol of the message receiving terminal 120, Provided with a web service control unit 805 for controlling to output the message input interface is processed by the output processing unit 840 according to the web page operating procedure corresponding to the advertising service characterized in that formed.

Referring to FIG. 8B, the advertisement server 895 receives information corresponding to the selection of the message transmission selection interface received through the information receiver 830, and determines the validity of the selection of the always-received message transmission selection interface An output processor 859 for outputting a message input interface for inputting a message to be transmitted in response to the selection of the message transmission selection interface, and an output processor 859 for inputting a message through the message input interface output through the output processor 859 A message processor 870 for processing a message to be transmitted to the message receiving terminal 120 and a message processor 870 for transmitting a message directly from the messenger server 100 when the message processor 870 transmits a message, A protocol conversion unit 865 for converting a protocol according to a protocol of the terminal 120, And a web service control unit 805 for controlling output of a message input interface processed by the output processing unit 859 according to a web page operation procedure corresponding to the high service.

The output processing unit 840 provides a message input interface for inputting a message to the client terminal 115 in response to the selection of the message transmission selection interface received through the information receiving unit 830 and outputs the message.

According to an embodiment of the present invention, a user interface for inputting a message from the client terminal 115 for transmitting a message to an advertiser provided to the client terminal 115 through the message transmission selection confirmation unit will be described in detail with reference to the drawings do.

In addition, the message input through the message input interface outputted through the output processing unit 840 preferably includes at least one of moving picture, image, voice, and character, and may be changed according to the purpose and the purpose of the person skilled in the art have.

The message processing unit 850 processes a message to be transmitted to the message receiving terminal 120 when a message is input through the message input interface output through the output processing unit 840.

According to the embodiment of the present invention, when the group transmission is input (or selected) in the client terminal 115, the process of transmitting the message to the message receiving terminal 120 may include: It is preferable to transmit the message to the receiving terminal 120. According to the intention and purpose of the person skilled in the art, the group transfer service may be provided to the advertiser who has approved the group message reception.

Those skilled in the art will appreciate that the technical features of the method for transmitting the group message are well known and will not be described in detail.

According to an embodiment of the present invention, when the message receiving terminal 120 is a mobile communication terminal (for example, a mobile phone), the message is transmitted to the advertiser terminal through the message processing server 105 And the messenger server 100 may transmit the message directly to the advertiser message receiving means.

When the message receiving terminal 120 is a mobile communication terminal, the message processing server 105 is provided to the advertiser terminal through a mobile communication company server or a mobile communication company server associated with the message processing server 105 .

According to another embodiment of the present invention, when the message receiving terminal 120 is an ARS, it is preferable that a message is transmitted to the advertiser terminal through the message processing server 105 for message transmission to the advertiser terminal, The messenger server 100 may transmit the message directly to the advertiser message receiving means.

When the message receiving terminal 120 is an ARS, the message processing server 105 is preferably provided to the advertiser terminal through an ARS server or an ARS server associated with the message processing server 105, The messaging server 105 may further include a conversion unit for converting a message received from the messenger server 100 into voice, and the protocol conversion unit 865 of the messenger server 100 may convert the message .

According to another embodiment of the present invention, when the message receiving terminal 120 is e-mail, it is preferable that a message is transmitted to the advertiser terminal through the message processing server 105 in order to transmit a message to the advertiser terminal , The messenger server 100 may directly transmit the message to the advertiser message receiving means.

When the message receiving terminal 120 is an email server, the message processing server 105 is preferably an email sending server or an email server. When the messenger server 100 provides an email service, The messenger server 100 may send a message directly or the message transferring unit 880 of the messenger server 100 may function as the message processing server 105. [

According to another embodiment of the present invention, when the message receiving terminal 120 is a bulletin board (or a blog or the like), a message is transmitted to the advertiser terminal through the message processing server 105 to transmit a message to the advertiser terminal And the messenger server 100 may transmit the message directly to the advertiser message receiving means.

In addition, when the message receiving terminal 120 is a bulletin board (or a blog), the message processing server 105 may be a server providing a bulletin board (or a blog or the like) service, (Or blog, etc.) service, the messenger server 100 may directly transmit the message to the advertiser message receiving means.

Those skilled in the art will appreciate the technical features of the message transmission method according to the message receiving terminal 120, and therefore the detailed description will be omitted for the sake of convenience.

The protocol conversion unit 865 may transmit the message content information received from the client terminal 115, the advertiser message receiving unit selection information, the message group transmission selection information, and the response message received from the client terminal 115, The message conversion means performs protocol conversion according to the message reception means corresponding to the advertiser message reception means selection information in the message reception means information, and provides the protocol conversion message to the message transmission portion 880.

Referring to FIG. 8A, the messenger server 100 includes a session connection confirmation unit 845 (or a session connection confirmation means) for confirming a session connection state between the client terminal 115 and the messenger server 100, In response to the advertisement data selection information confirmed by the advertisement data provision confirmation unit, in association with the storage medium 885, the storage medium 885 corresponding to the message transmission history information confirmed by the charging process or the message transmission request confirmation unit, (Or billing processing means) 855 for collectively processing billing information in connection with the advertisement data selection processing unit 855, advertising data selection charging information according to the advertisement data selection processed in the billing processing unit 855, And an information storage unit 856 (or an information storage unit) for storing the billing history D / B 890 in the billing history D / B 890.

The session connection confirmation unit 845 confirms the session connection state between the client terminal 115 and the messenger server 100 (or the advertisement server 895). The session connection confirmation unit 845, May be provided in the advertisement server 895.

According to an embodiment of the present invention, the method for confirming the session connection is such that when the client terminal 115 accesses the messenger server 100 and there is no operation for a predetermined unit of time, .

According to another embodiment of the present invention, in the method of confirming the session connection, the client terminal 115 accesses the instant messenger server 100, logs in using an ID and a password, It is preferable to treat it as being maintained.

According to another embodiment of the present invention, the method for confirming the session connection is a method in which the client terminal 115 accesses the instant messenger server 100, and when the terminal ends the web browser application, It is preferable to treat it as being broken.

According to another embodiment of the present invention, it is preferable that the method for confirming the session connection confirms the session connection by at least one combination of the methods for confirming the session connection.

Those skilled in the art will appreciate the technical features of the method for confirming the session connection, and therefore, the detailed description will be omitted for the sake of convenience.

Referring to FIG. 8B, the advertisement server 895 includes a billing processor 855 (or a billing server) for billing corresponding to advertisement data selection or message transmission corresponding to a web page output through the output processor 859 And an information storage unit 856 (or information storage means) for storing the billing details processed by the billing processing unit 855.

The billing processing unit 855 performs billing processing in response to the selection of the advertisement data provision in response to the web page output through the output processing unit 859 or transmits the message input interface output from the output processing unit 859 The billing process may be performed in connection with the billing policy information stored in the storage medium 885 for the billing process.

According to the method of the present invention, it is preferable that the billing process is performed in correspondence with the billing policy information described above, and the bill corresponding to the billing result is transmitted in real time or periodically from the deposit deposited by the billing target advertiser It is preferable to carry out deduction processing.

Those skilled in the art will appreciate the technical features of the billing process, and therefore, a detailed description thereof will be omitted for the sake of convenience.

Referring to FIG. 8A or 8B, a message processing server 105, which provides the message transmission service in cooperation with the messenger server 100 (or the advertisement server 895) through a predetermined communication network, The messenger server 100 or the advertisement server 100 in order to transmit a message received from the client terminal 115 to the message receiving terminal 120 registered by the advertiser 100 from the server 100 (or the advertisement server 895) A message transmitter 875 (or message receiver) for receiving a message from the message receiver 875 and a message transmitter 880 for transmitting a message received from the message receiver 875 to the message receiver 120 Each of the function configuration units of the message processing server 105 may be provided in the form of a module in the messenger server 100 or the message processing server 105 .

In addition to the messenger server 100 or the relay server for separate message processing, the message processing server 105 may include a mobile communication company server, an ARS server, an email server, a bulletin board (or blog) server, a messenger server 100, A wireless message sending server, and the like, and may be changed according to the intention and purpose of a person skilled in the art.

The message receiver 875 processes the message input through the message input interface provided to the client terminal 115 in the messenger server 100 or the advertisement server 895 and provides the message to the message processing server 105 Message is received.

According to an embodiment of the present invention, the message receiver 875 receives a message transmitted from the messenger server 100 or the advertisement server 895, identifies the message receiving terminal 120 of the received message, It is preferable to transmit the message to the messaging server 100 or to the message processing server 105 when protocol conversion processing according to the message receiving terminal 120 is required when transmitting the message to the message receiving terminal 120. [ And may further include a protocol conversion unit 865 provided in the advertisement server 895.

The message receiving unit 875 provides the received message to the message receiving terminal 120 and receives a response message corresponding to the provided message from the message receiving terminal 120, (Or the response message receiving terminal 120 included in the transmitted message) to the message receiving side of the message transmitting unit 880 for transmission.

In addition, it is preferable that the message to be transmitted to the advertiser by the client includes callback information for the advertiser to transmit the response message to the client. If the callback information is not included, It is preferable that a predetermined plug-in type application or a separate application for communication with the client terminal 115 is installed in the web browser of the client terminal 115. [

If there is no callback information, callback information is extracted through the member information corresponding to the ID input by the customer through the client terminal 115 when accessing the message processing server 105 or the messenger server 100 through the client terminal 115 You may.

If there is no callback information, the session connection confirmation unit 845 included in the messenger server 100 may be further provided in the message processing server 105.

The message transmitting unit 880 transmits the message received by the message receiving unit 875 to the message receiving terminal 120.

According to the embodiment of the present invention, when the message received by the message receiver 875 is provided to the client terminal 115, it is preferable to process the message according to the presence or absence of the callback information and the session connection information.

For example, when the client terminal 115 is disconnected from the session between the messenger server 100 or the advertisement server 895 or the message processing server 105 in response to the response message sent from the advertiser to the client who sent the message The message processing server 105 deletes the response message received through the message receiving terminal 120 or transmits the client information of the customer who has transmitted the message to the messenger server 100 or the advertiser server 110, Or the message processing server 105, it is preferable to send a text message or e-mail to the personal information included in the customer information, and may be changed according to the intention and purpose of a person skilled in the art.

When the session connection between the client terminal 115 and the messenger server 100 or the advertisement server 895 or the message processing server 105 is disconnected, the message processing server 105 transmits the message to the advertiser terminal When the client terminal 115 uses a predetermined wireless network such as a full browsing or a WAP method for a message transmitted from the terminal 120 to the client terminal 115 (or the response message receiving terminal 120 designated by the client) In the case of a possible terminal, when a message is transmitted through a management institution (e.g., mobile communication company) system for managing information of the terminal or a predetermined information storage device (e.g., a Universal Subscriber Identity Module (USIM) The personal information or contact information included in the customer information is checked in connection with the transmitted customer information, and the personal information or the contact information, Preferable to transfer the message received from the advertiser terminal (or message receiving terminal 120), and may be modified according to the spirit and object of the person skilled in the art.

As a person having ordinary skill in the art to which the present invention belongs, it is possible to use a method of transmitting and receiving a message between the advertiser and a client, a method of receiving a message at the advertiser terminal (or message receiving terminal 120) As the client terminal 115 (or the response message receiving terminal 120) is aware of the technical characteristics of the method of receiving the response message, the detailed description will be omitted for the sake of convenience.

9 is a diagram illustrating a process of providing advertisement data and an advertiser communication means for a search word received from a terminal according to an embodiment of the present invention.

9 is a flowchart illustrating a method of transmitting advertisement data corresponding to the search word information and an advertiser communication program designated by an advertiser registered with the advertisement data when the search word information is transmitted from the client terminal 115 having the messenger program shown in FIG. The present invention is not limited to the above embodiments and various changes and modifications may be made without departing from the spirit and scope of the present invention as defined by the appended claims and their equivalents. The present invention can be embodied in all of the above-described embodiments and is not limited to the method shown in FIG. 9.

For example, if a person skilled in the art is familiar with the present invention, referring to FIG. 9, the advertisement data and the sequence of processes for providing the advertisement data and the message among the functions of the message transmission / And the like, but the present invention is not limited thereto.

Hereinafter, the messenger server 100 shown in FIG. 8A or FIG. 8B is referred to as a "server" for the sake of convenience, and the client terminal 115 is referred to as a "terminal" for the sake of convenience.

Referring to FIG. 9, when the terminal executes a messenger program and accesses a server (900), the server connects the messenger program with a communication channel (905).

Here, the communication channel connection between the messenger program and the server preferably means authenticating a user connected through the messenger program according to the authentication process shown in FIG.

Then, the terminal transmits the search word information inputted through the terminal to the server through the communication channel (910). In response to this, the server transmits a search result corresponding to the search word information to the server (or the search server) (915).

If the search result information corresponding to the search word information is not confirmed (920), the server generates (or extracts) search information indicating that there is no search result corresponding to the search word information and transmits the search result to the terminal (Step 925).

On the other hand, if the search result information corresponding to the search word information is confirmed (920), the server confirms the keyword (or context) information about the search result corresponding to the search word information, And confirms the advertisement data corresponding to the information (930).

Here, in the case where the presence of the advertisement data is checked, if the server does not provide the advertisement data and the advertisement server 895 provides the advertisement data, the server requests the advertisement data to the instant messenger server 100 .

If the advertisement data for the search result is not confirmed 935, the server transmits the search result information to the terminal and processes the result information through the messenger program installed in the terminal 940, Lt; / RTI >

On the other hand, if the advertisement data for the search result is confirmed (935), the server confirms the message receiving terminal information (i.e., the advertiser communication means information) for the advertiser who registered the advertisement data (945).

If there is no advertiser communication means for the advertiser for which the advertisement data is registered (950), the server transmits the search result including the advertisement data to the terminal so as to be output through the messenger program installed in the terminal (Step 955), and the process is terminated.

On the other hand, if there is an advertiser communication means for the advertiser that registered the advertisement data (950), the server transmits the message receiving terminal information and the search result information including the advertisement data to the terminal, (960).

According to the present invention, when a search service is used using a messenger, a keyword advertisement is provided in a search result for a search word, thereby providing new benefits according to advertisement provision.

According to the present invention, by using a messenger between an advertiser and a customer, a message transmission / reception service can be conveniently used, and a real-time question and answer function can be provided by using a messenger.

Claims (15)

A method executed by a server for providing a mobile web page with a browser program of a mobile phone, A first step of storing information including a web page source for outputting one or more icons for driving any one of messenger programs installed in the mobile phone; A second step of confirming a mobile web page request through a browser program of the mobile phone; And A third step of providing a mobile web page for outputting an icon for activating any one of the mobile messenger programs installed in the mobile phone through the browser program of the mobile phone at the time of confirming the mobile web page request, Comprising: Wherein the browser program is configured to process an instant messenger program of the mobile phone by clicking the icon to display an interface for sending and receiving a message through an operation set in the instant messenger program, A method of providing a mobile web page for driving a mobile messenger. delete delete The method of claim 1, wherein the mobile web page comprises: Wherein the mobile web page includes advertisement data that can be displayed through a designated browser program of the mobile phone. The browser program according to claim 1, If advertisement data is included in the area where the icon is displayed, And a mobile messenger program for sending a message to an advertiser corresponding to the advertisement data is driven. delete delete delete delete delete delete delete delete delete delete

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