KR101295764B1 - System and method for serving advertisement on messenger - Google Patents

Abstract

PURPOSE: Messenger advertising service system and method are provided to offer an advertising service without offense by substituting specific keywords into words designated by an advertiser and displaying the words through a recommendation matching service. CONSTITUTION: A storage unit (110) matches keywords purchased by an advertiser with words designated by the advertiser and stores the same. An analysis unit (120) extracts keyword by analyzing contents of conversation inputted in a conversation window of a messenger. The analysis unit searches a keyword coinciding with the keywords. A display unit (130) extracts the words matched and stored with the keywords from the database. The display unit substitutes the keywords into new words and displays the new words. A benefit unit (150) provides a coupon to a user inputted contents of conversation in the conversation window when the inputted contents are related to one of specific trademark, specific item or specific advertising company. [Reference numerals] (110) Storage unit; (120) Analysis unit; (130) Display unit; (140) Advertisement unit; (150) Benefit unit; (160) Control unit

Description

Messenger advertising service system and method {SYSTEM AND METHOD FOR SERVING ADVERTISEMENT ON MESSENGER}

Embodiments of the present invention relate to an advertising service, and more particularly, to a messenger advertising service system and method.

As the Internet based on TCP / IP (Transport Control Protocol / Internet Protocol) has spread, various communication networks have been integrated around the Internet, and various data including various types of data can be searched using the Internet or video data. Services are diversified and diversified, such as systems and services that can transmit the data in real time.

In addition, as the use of the Internet is becoming more popular, shopping using electronic commerce or purchasing various kinds of products has become popular. As such electronic commerce spreads, competition for advertisement through the Internet is intensifying day by day.

The Internet advertising method has been developed from a passive method of displaying an advertisement on a part of a specific site so that the visitor can see it, and an active method of providing a cost advertisement or a benefit to the visitor who clicks on the advertisement.

On the other hand, instant messenger service is emerging as a new means of communication, along with the chat service by the use of the chat program has become common. However, there are many different chat and messenger programs and their service providers, but even if you chat a lot, there are no profits other than messages exchanged with each other.

Recently, advertisement services are provided in a general manner in which advertisement units are placed inside and outside a messenger window, or advertisement services matching specific keywords appearing during a messenger conversation, but such advertisement services do not have a great advertising effect.

For reference, prior art related to the messenger advertisement service system and method according to an embodiment of the present invention, Korean Patent Publication No. 2001-69970 (name of the invention: an advertisement method for displaying an advertisement in a message using a chat and a messenger, Release date: 25 July 2001).

An embodiment of the present invention replaces a specific keyword with a phrase specified by an advertiser through a recommendation matching service in a conversation content input in a messenger chat window, so that the messenger can provide an advertising service without a sense of rejection to the user in the conversation. The present invention provides a messenger advertisement service system and method for maximizing advertisement effect.

The problems to be solved by the present invention are not limited to the above-mentioned problem (s), and another problem (s) not mentioned can be clearly understood by those skilled in the art from the following description.

Messenger advertisement service system according to an embodiment of the present invention is a storage unit for matching the keyword purchased by the advertiser with the phrase specified by the advertiser and stores in the database; An analysis unit for extracting keywords by analyzing conversation contents input in a chat window of a messenger, and searching a keyword matching the extracted keywords in the database; And a display unit for extracting a phrase stored in accordance with the searched keyword from the database when the matched keyword is searched, and replacing the keyword with the extracted phrase and displaying it on the chat window.

The phrase may be designated by the advertiser based on at least one of a location, a place, or a store in relation to the keyword.

The storage unit may match the phrase with advertisement information associated with the advertiser and store it in the database.

When a phrase displayed in the dialog window is clicked, the messenger advertisement service system according to an embodiment of the present invention extracts the advertisement information stored in accordance with the clicked phrase from the database, and the corresponding advertisement service is obtained through the extracted advertisement information. It may further include an advertising unit for providing.

The advertisement service may be provided through at least one of a web site, a map, a blog, or a community.

The messenger advertisement service system according to an embodiment of the present invention provides a coupon to a user who inputs the conversation content in the chat window when the extracted keyword is associated with any one of a predetermined specific trademark, a specific item, or a specific advertiser. It may further include a benefit unit.

The benefit unit may provide the coupon in consideration of a communication frequency associated with any one of the specific trademark, a specific item, or a specific advertiser in the chat window.

According to an embodiment of the present invention, a messenger advertisement service method includes: in a messenger advertisement service system, matching a keyword purchased by an advertiser with a phrase designated by the advertiser and storing the keyword in a database; In the messenger advertisement service system, extracting keywords by analyzing conversation contents inputted in a chat window of a messenger; Retrieving a keyword from the database that matches the extracted keyword in the messenger advertisement service system; In the messenger advertisement service system, if the matched keyword is searched, extracting a phrase stored in accordance with the searched keyword from the database; And in the messenger advertisement service system, replacing the keyword with the extracted phrase and displaying the keyword in the chat window.

The phrase may be designated by the advertiser based on at least one of a location, a place, or a store in relation to the keyword.

The messenger advertisement service method according to an embodiment of the present invention comprises the steps of: storing the phrase in the database by matching the phrase with advertisement information associated with the advertiser in the messenger advertisement service system; In the messenger advertisement service system, when the phrase displayed in the chat window is clicked, extracting advertisement information stored in accordance with the clicked phrase from the database; And in the messenger advertisement service system, providing the corresponding advertisement service through the extracted advertisement information.

The advertisement service may be provided through at least one of a web site, a map, a blog, or a community.

In the messenger advertisement service method according to an embodiment of the present invention, in the messenger advertisement service system, when the extracted keyword is associated with any one of a preset specific trademark, a specific item, or a specific advertisement company, the conversation content is displayed on the chat window. The method may further include providing a coupon to an input user.

The providing of the coupon may include providing the coupon in consideration of a communication frequency associated with any one of the specific trademark, a specific item, or a specific advertiser in the chat window.

The details of other embodiments are included in the detailed description and the accompanying drawings.

BRIEF DESCRIPTION OF THE DRAWINGS The advantages and / or features of the present invention, and how to accomplish them, will become apparent with reference to the embodiments described in detail below with reference to the accompanying drawings. It should be understood, however, that the invention is not limited to the disclosed embodiments, but is capable of many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, To fully disclose the scope of the invention to those skilled in the art, and the invention is only defined by the scope of the claims. Like reference numerals refer to like elements throughout the specification.

According to an embodiment of the present invention, by replacing a specific keyword in a conversation content input in a messenger chat window with a phrase specified by an advertiser through a recommendation matching service, an advertisement service can be provided to a user who is talking in a messenger without objection. Through this, the advertising effect can be maximized.

1 is a block diagram illustrating a messenger advertisement service system according to an embodiment of the present invention.
2 is a flowchart illustrating a messenger advertisement service method according to an embodiment of the present invention.
3 is a flowchart illustrating a messenger advertisement service method according to another embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram illustrating a messenger advertisement service system according to an embodiment of the present invention.

Referring to FIG. 1, the messenger advertisement service system 100 according to an embodiment of the present invention may include a storage unit 110, an analysis unit 120, a display unit 130, an advertisement unit 140, and a benefit unit 150. , And the controller 160 may be included.

The storage unit 110 matches the keyword purchased by the advertiser with a phrase specified by the advertiser and stores the keyword in the database (not shown). Here, the phrase may be designated by the advertiser based on at least one of a location, a place, or a store in relation to the keyword.

The storage unit 110 may match the phrase with advertisement information associated with the advertiser and store it in the database. That is, the storage unit 110 may match the keyword and the advertisement information with the phrase and store the same in the database.

The analysis unit 120 extracts a keyword by analyzing a conversation content input in a chat window of a messenger.

Specifically, the messenger user may input the contents of the conversation in the chat window. Then, the analysis unit 120 may detect the input of the conversation content and analyze it. At this time, the analysis of the conversation content may be performed through a syntax analysis algorithm (word, vocabulary, morpheme, etc. analysis).

The analyzer 120 searches for a keyword in the database that matches the extracted keyword.

When the matching keyword is searched, the display unit 130 extracts a phrase stored in matching with the searched keyword from the database.

The display unit 130 replaces the keyword with the extracted phrase and displays it in the chat window.

When the phrase displayed on the dialog window is clicked, the advertisement unit 140 may extract advertisement information stored in accordance with the clicked phrase from the database.

The advertisement unit 140 may provide a corresponding advertisement service through the extracted advertisement information. The advertisement service may be provided through at least one of a web site, a map, a blog, or a community.

The benefit unit 150 may provide a coupon to a user who inputs the conversation content in the chat window when the extracted keyword is associated with any one of a predetermined specific trademark, a specific item, or a specific advertisement company.

The control unit 160 is a messenger advertisement service system 100 according to an embodiment of the present invention, that is, the storage unit 110, the analysis unit 120, the display unit 130, the advertisement unit 140, The overall operation of the benefit unit 150 may be controlled.

Meanwhile, the messenger advertisement service system 100 may provide a coupon when the user inputs the same phrase (keyword substitute phrase) displayed in the chat window within a predetermined time.

In this case, the messenger advertisement service system 100 may analyze the typing speed and accuracy of the user and calculate a grade (absolute grade) based on the analysis result, thereby differentially providing the coupon according to the grade.

Alternatively, the messenger advertisement service system 100 may differentially provide the coupon according to the grade by calculating a grade (relative grade) based on a result of comparing the analysis result with other users.

2 is a flowchart illustrating a messenger advertisement service method according to an embodiment of the present invention.

Referring to FIG. 2, in step 210, the messenger advertisement service system matches a keyword purchased by an advertiser with a phrase specified by the advertiser and stores the keyword in a database.

Next, in step 220, the messenger advertisement service system extracts keywords by analyzing conversation contents inputted in the chat window of the messenger.

Next, in step 230, the messenger advertisement service system searches for a keyword in the database that matches the extracted keyword.

Next, in step 240, when the matching keyword is searched, the messenger advertisement service system extracts the phrase stored in matching with the searched keyword from the database.

Next, in step 250, the messenger advertisement service system replaces the keyword with the extracted text and displays the keyword in the chat window.

3 is a flowchart illustrating a messenger advertisement service method according to another embodiment of the present invention.

Referring to FIG. 3, in step 310, the messenger advertisement service system matches a keyword purchased by an advertiser and advertisement information associated with the advertiser with a phrase specified by the advertiser and stores the keyword in a database.

Next, in step 320, the messenger advertisement service system extracts a keyword by analyzing a conversation content input in a chat window of a messenger.

Next, in step 330, the messenger advertisement service system searches for a keyword in the database that matches the extracted keyword.

Next, in step 340, when the matching keyword is searched, the messenger advertisement service system extracts a phrase stored in match with the searched keyword from the database.

Next, in step 350, the messenger advertisement service system replaces the keyword with the extracted phrase and displays the same in the chat window.

Next, when the phrase displayed in the chat window is clicked (YES direction 360), in step 370, the messenger advertisement service system extracts the advertisement information stored in accordance with the clicked phrase from the database.

Next, in step 380, the messenger advertisement service system provides a corresponding advertisement service through the extracted advertisement information.

On the other hand, if the phrase displayed in the chat window is not clicked (No direction of 360), the messenger advertisement service system ends the present embodiment.

Hereinafter, the messenger advertisement service system and method according to an embodiment of the present invention will be described in detail, but will be described in more detail by way of example.

Messenger advertising service

The present invention is a messenger advertisement service that randomly delivers a product such as a coupon or a half price discount to an unspecified number during a conversation.

It's like how you get an item when you defeat a monster in an MMORPG game.

However, it is not necessary to perform a certain mission to acquire a product such as a coupon, but may deliver the product through various advertisement techniques according to the advertiser's policy.

Users who consider the ad to be spam can block the ad at any time by using the Ad Off function in Settings.

However, the ad itself is not junk spam, but 5% off coupons, 15% off coupons, half-price discounts for more than 100 people, 50% off vouchers on specific days or days, and corporate event vouchers. As it is a coupon or a product of contents, the user will be willing to advertise, and a gift that occurs randomly during a conversation with a friend may have the pleasure of talking with a friend and the expectation that the product will be obtained. have.

recommendation matching  Service way 1

1. Have the following conversation with a friend.

A: "What shall we eat for lunch? Should we eat ramen?"

B: "How about ramen? How about bibimbap?"

Let's say everyday conversation

In this case, the user who wants the recommended matching service slightly changes the contents of the conversation in the following manner.

A: "What do you eat for lunch? Do you want rice cake ramen in Kimbab ?

B: "How about a ramen? How about buds bibimbap in Gangnam station exit 7 ?

We recommend matching like this.

Ramen => Gimbabcheon National Book  Tteok Ramen

Bibimbap => Gangnam Station Exit 7  Sprouts Bibimbap

It connects the service matching the location based on the location nearest to the current location.

Or, even if not a place in the preset recommendation list to match the recommended keyword.

Like the above dialogue, it does not break the flow of the conversation at all, and naturally recommends the menu so that users can use various types of recommended matching services without searching separately.

When the recommended matching keyword is touched, it is directly connected to a search page or an application such as a web page or Google that provides a corresponding service, and can be conveniently searched or used.

recommendation matching  Service way 2

2. You can also service as below.

A: “ How's the ski resort this holiday season? "

B: "Okay ... let's just rent a car

C: "Well, where are the ski resorts?"

A: "Would you go xx?"

B: "Well, where is the fortress good?"

A: "But how many of us? What should I rent a car for?"

B: "Have you rented a car? Where should I borrow it?"

C: "Wait a minute ..."

D: "We have a total of 8 people, so can we borrow XXX?"

B: "Isn't XXXXXXX better than that?"

You can have a daily conversation, as shown below.

A: "How is the Phoenix Park ski resort this holiday season?"

B: "Okay ... let's move the car just by renting a Starex. "

C: "How about Yongpyong Resort Yongpyong rather than Phoenix Park?"

D: "Okay, I'll rent a car, XX to XX on Saturday"

As described above, the recommended matching service may be used. Similarly, when the user touches the recommended matching keyword, the user automatically moves to the corresponding web page or search page such as Google, or is advertising, or goes to a web page or an application such as an advertiser or a general company serving a service.

How about Yongpyong from above? Even though it is, Yongpyong Resort may come with a search term.

In this case, a word or sentence or context or dialogue analysis matching system that analyzes the keyword of the word Yongpyong itself or grasps the context of the whole sentence, or analyzes the context through the flow of the previous conversation and recommends or matches the Yongpyeong ski resort. to be.

recommendation matching  Service method

In this way, the recommended matching service advertises the keyword desired by the advertiser.

And, by touching the keyword, you can go to the site, guide the location by launching a map, show the blog or community gathered, or have a conversation or share a comment among people with similar interests.

Keyword method

1. Randomly get a coupon from someone who talks about a particular trademark or a specific item or a specific advertiser during a conversation

2. Saying a specific trademark results in the item or coupon

Hourly Method

1. Get coupons from advertisers by time of day

This coupon may be applied to a coupon earned by everyone, a coupon earned randomly, and a method of increasing the coupon acquisition rate according to the loyalty of a loyal customer using a previously received coupon.

2. Spray coupons at any time

Therefore, you need to talk at certain times to get coupons

How to join a group conversation

1. Free coupons for the entire group

Or gift a coupon to a friend

2. When groups come together, coupons are created

During the group conversation, if all contestants who talk about a particular item speak, the probability of obtaining a coupon increases. As a result, more users will gather and have a conversation, which will increase advertising effectiveness.

There will be a dialogue channel for coupons only, but the more effective the advertisement will be, and the higher the coupons, the higher the coupon acquisition rate.

Eventually, you will enjoy talking with your friends through word of mouth, but as you increase your conversation about advertising items, you can induce voluntary and active participation of your users and advertisers.

Group support matching  Advertising method

1. In relation to the items that have a major interest in a specific community or community, it supports matching companies or sponsors or supports matching advertisement services that can be purchased in large quantities at low prices.

2. If you put a keyword for a desired item or product in a group chat room or a community group, advertisers who want to support or advertise it can register the keyword as well to arrange or receive their meeting, and the members of the group Matching service also advertises for

3. A large number of group members means more advertising and more advertising services

Event method

In addition to random coupons, event coupons can be swiped in advance of time or items, maximize the time and grow the board.

Notices are swiped in a suggestive form, and if caught, users prepare for the time zone in advance.

We would like to know the implications of each other first, and when time and items spread around, that is, "3: 3 pm New Balance sneakers half price discount coupon".

It is a large amount of coupons at a low price because it is mainly sprayed to a large number of users, but it is also possible to carry out a jackpot event from time to time.

The time, item and notice of the jackpot event can be progressed as the advertiser wants, so the advertisement can be maximized by various types of advertisements and word of mouth.

PPL  system

1. A service that advertises a specific advertisement in a PPL method inside or outside a messenger.

2. PPL advertising services in the background of the messenger window, matching by time of day, interests, keywords, contacts, conversation subjects, or the nature of the conversation group, or as desired by the advertiser.

3. In addition to the banner or background PPL method through the banner or animation effect, a pop-up PPL service is provided as an event property during a specific time or during a specific conversation.

Platform services

1. Service the messenger interworking platform in addition to the advertising platform in the messenger.

2. This platform is a module that provides services that can interoperate with various platform services such as shopping mall platform, game platform, search platform, map service platform, blog, homepage platform, community platform, N screen platform, or cloud service platform. do.

3. Thus, for example, a service is provided such as entering a shopping mall directly to a shopping mall platform, or moving a platform to enjoy a simple match game or puzzle game during a conversation with a friend.

4. In addition, each service can be modularized, and any service can be linked and individualized so that users can insert or remove the modules they want, and platform providers can also provide their own services by adding their own services. can do.

Product badge ad feature

1. Leave space for badges in the area that represents you, such as your own picture or name or ID or phone number.

2. Advertisers produce their products as badges

3. Give the badge of the product to customers who actually purchase the product

4. The badge is a 1: 1 match with the actual product, managed by serial number, and has a unique serial number that matches the actual product.

5. If you buy a Chanel bag at a department store, you can attach the product badge to your photo.

6. Alternatively, if you buy a Galaxy S3, you can be given a Galaxy S3 badge to put a badge on your face photo

7. The number of badges can only show a certain number, you can see all the various badges when you enter the person's profile, you can go to the product page to view the product or buy immediately by touching the badge.

8. You can post photos of your actual purchases or photos taken with the product on the page associated with the product's badge and others can comment

9. The badge of the product is connected to the advertiser, and the badge is provided by the contract between the advertiser and the messenger provider.

10. Badges can be any product, but only certain specific products can be contracted to maximize advertising and differentiate their products.

11. Alternatively, the badge product event can be performed with the launch event property of a specific product.

12. Badges can't be uploaded like ordinary photos, and they can be badged in the manner that a messenger company assigns the badge given by the advertiser.

Content message tag feature

It is a function to tag messages of all contents created or delivered in messenger such as message, photo, video, etc. sequentially.

This allows you to determine where in the beginning the content or message is generated and propagated.

The content tag can be used for the tag in various ways such as ID, name, number, IP address, MAC address, and device serial number, and can be tagged indefinitely, but only 6 to 7 tags can be attached. It can be used in various ways.

Other services

Depending on your user preferences, you may choose not to view ads.

On the other hand, depending on the unit price of the advertisement or the price of the advertisement coupon,

1. Just show-Earn just by looking

2. If a keyword appears, type the same keyword within a certain time.

In other words, if the "Xxx jeans that are comfortable to wear anytime" is the main ad, you get the coupon

3. When an advertising coupon comes out

Touch the corresponding ad view to see the ad and get a coupon

In this way, various ways of proceeding are possible.

Other convenience features

In the chat window,

1. If you touch yourself on the chat window,

-View only my conversations

Exit

2. Touch a friend of the participants on the chat window.

-View only friends' conversations

-Talk only to friends

3. Drag the speech bubble right or left to copy.

-Not just text, but all content, including photos, videos, and music

4. Drag the speech bubble from right to left back to the letter V, and the speech bubble is deleted.

-At this time, drag the speech bubble from left to right again to the left.

5. If you touch the conversation input window with one finger while touching the speech bubble with one finger, all the contents of the speech bubble touched by the first finger are copied to the dialog input window.

6. Search function

-If you have any questions about the previous conversation as the conversation gets longer,

-Time machine function to move to what month or what time

-If there is no exact keyword, the function to move by matching or recommending similar keywords

-If there is no exact date or time, move to the nearest date or time

7. Distance function with friends

-It displays the physical distance of the other party for a certain time interval or if you want.

-In addition to the physical distance, it shows the distance of the heart based on the intimacy with the person.

-In other words, A and B are at least one day away from each other if they are talking more than once a day and frequently talking. Expression

-C and D are also 10 "minds" of mind if they are talking about once a week. Expression

-Express the unit of mind in units such as "heart", "heart,"

-A distance of 1,000 miles away. It is located in the street of heart 3,000 yards. It is within 5 meters of the heart. It's about a billion light years away.

In this way, the physical distance can be expressed in terms of physical distance.

Embodiments of the present invention include computer readable media including program instructions for performing various computer implemented operations. The computer-readable medium may include program instructions, local data files, local data structures, etc., alone or in combination. The media may be those specially designed and constructed for the present invention or may be those known to those skilled in the computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs and DVDs, magneto-optical media such as floppy disks, and ROMs, And hardware devices specifically configured to store and execute the same program instructions. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like.

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined by the scope of the appended claims and equivalents thereof.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, Modification is possible. Accordingly, the spirit of the present invention should be understood only in accordance with the following claims, and all equivalents or equivalent variations thereof are included in the scope of the present invention.

110:
120: analysis unit
130:
140: advertising unit
150: benefit
160:

Claims (14)

A storage unit for matching the keyword purchased by the advertiser with the phrase specified by the advertiser and storing the keyword in the database;
An analysis unit for extracting keywords by analyzing conversation contents input in a chat window of a messenger, and searching a keyword matching the extracted keywords in the database;
A display unit for extracting a phrase stored in accordance with the searched keyword from the database when the matched keyword is searched, and replacing the keyword with the extracted phrase and displaying it on the chat window; And
When the extracted keyword is associated with any one of a predetermined specific trademark, a specific item or a specific advertiser, and includes a benefit unit for providing a coupon to the user who entered the content of the conversation in the chat window,
The extracted phrase is extracted based on at least one of a place closest to the current location of the user, a meaning of the extracted keyword itself, a context of the entire sentence input by the user, and a context of the conversation content input to the chat window. Become,
The benefit unit provides the coupon in consideration of a communication frequency associated with any one of the specific trademark, a specific item or a specific advertiser in the chat window, analyzes the typing speed and accuracy of the user, and grades based on the result of the analysis. Calculating (absolute rating) to differentially provide the coupon according to the rating, or calculating a rating (relative rating) based on a result of comparing the result of the analysis with other users to provide the coupon according to the rating. Messenger advertising service system characterized in that.
The method of claim 1,
The phrase is
And a message designated by the advertiser based on at least one of a location, a place, and a store in relation to the keyword.
The method of claim 1,
The storage unit
And the phrase matches the advertisement information associated with the advertiser and stores the phrase in the database.
The method of claim 3,
When the phrase displayed in the chat window is clicked, an advertisement unit that matches the clicked phrase and stores the advertisement information stored in the database, and provides the corresponding advertisement service through the extracted advertisement information.
Messenger advertising service system characterized in that it further comprises.
5. The method of claim 4,
The advertising service
Messenger advertising service system, characterized in that provided via at least one of a web site, a map, a blog, or a community.
delete delete The method of claim 1,
The messenger advertisement service system
In the chat window of the messenger, a space for displaying a badge is provided in a personal information area including at least one of a user's photo, name, ID, and phone number, and is applicable to a customer (user) who purchases the advertiser's product. The badge of the product-the badge is a one-to-one matching badge with the actual product and is managed by a serial number and has a unique serial number that matches the actual product-so that the badge can be displayed in the space. When is clicked (touch) is linked to a page about the product (commodity) messenger advertising service system, characterized in that to view the product or to buy immediately.
In the messenger advertisement service system, matching the keyword purchased by the advertiser with a phrase designated by the advertiser and storing the keyword in the database;
In the messenger advertisement service system, extracting keywords by analyzing conversation contents inputted in a chat window of a messenger;
Retrieving a keyword from the database that matches the extracted keyword in the messenger advertisement service system;
In the messenger advertisement service system, if the matched keyword is searched, extracting a phrase stored in accordance with the searched keyword from the database;
In the messenger advertisement service system, replacing the keyword with the extracted phrase and displaying the keyword in the chat window; And
In the messenger advertisement service system, if the extracted keyword is associated with any one of a predetermined specific trademark, a specific item, or a specific advertiser, providing a coupon to a user who inputs the conversation content in the chat window;
The extracted phrase is extracted based on at least one of a place closest to the current location of the user, a meaning of the extracted keyword itself, a context of the entire sentence input by the user, and a context of the conversation content input to the chat window. Become,
The providing of the coupon may include providing the coupon in consideration of a communication frequency associated with any one of the specific trademark, a specific item, or a specific advertiser in the chat window, analyzing the typing speed and accuracy of the user, A grade (absolute grade) is calculated based on a result, and the coupon is differentially provided according to the grade, or a grade (relative grade) is calculated based on a result of comparing the result of the analysis with other users. Messenger advertisement service method characterized in that the differential providing.
10. The method of claim 9,
The phrase is
Messenger advertisement service method, characterized in that designated by the advertiser based on at least one of a location, a place, and a store in relation to the keyword.
10. The method of claim 9,
In the messenger advertisement service system, matching the phrase with advertisement information associated with the advertiser and storing the phrase in the database;
In the messenger advertisement service system, when the phrase displayed in the chat window is clicked, extracting advertisement information stored in accordance with the clicked phrase from the database; And
In the messenger advertisement service system, providing a corresponding advertisement service through the extracted advertisement information.
Messenger advertising service method characterized in that it further comprises.
12. The method of claim 11,
The advertising service
Messenger advertising service method characterized in that provided via at least one of a web site, a map, a blog, or a community.
delete delete

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