KR20070014394A - Advertising way by production of image contents - Google Patents

Abstract

An AD(ADvertisement) method using production of image contents is provided to perform AD of a product, leave an impression with an image of an enterprise, and offer an item according to the product to a user by making a user connect to a website fixed from the enterprise or a mini homepage of the enterprise with a number related to the product bought online. If the user is connected to an enterprise server, it is checks whether the connected user is a member or not(S11). The user registered as the member inputs the number related to the product(S13). The enterprise server processes the item according to the product(S14). The processed item is provided to a URL(Uniform Resource Locator) of a user homepage by searching a member database(S15). If a visitor connects to the user homepage, the item selected by the visitor is displayed(S17). If the visitor selects the item, banner AD is displayed for a predetermined time(S19). After the banner AD is finished, it is checks over whether the visitor is still connected to the user homepage(S21). If the visitor is still connected, the URL of the visitor is checked by searching the member database. The selected item is transmitted to the URL of the user homepage(S23).

Description

Advertising method by image content production {Advertising way by production of image contents}

1 is a flow chart illustrating an advertising method through the production of image content according to the present invention.

Figure 2 is a flow chart illustrating the steps of providing advertisements and items through the production of product image content according to the present invention.

3 is a flow chart showing another embodiment of FIG.

4 is a flow chart showing another embodiment of FIG.

5 is a structural diagram showing a state that is output when someone visits the mini-home page of FIG.

* Description of the symbols for the main parts of the drawings *

10: User Computer 11: Personal Homepage

11a: Item Room 12: Homepage Server

13: cell phone 20: corporate server

21: Database 22: Website

30: Offline store 40: Online store

The present invention relates to an advertising method through the production of image content, and more specifically, the product on the offline or web or mobile content (avatar, skin, mini-me, mini-room, The present invention relates to a method of advertising through the production of image contents that can be produced as a game item, color mail, ringtones, and through this, a personal homepage (personal mini homepage, blog) or mobile content.

Avatar, an animated character that represents an Internet user's ego, has evolved and developed from the initial selection of avatars to those of the finished character, to the growing avatars that grow with the user's online activities. .

In addition, the scope of use of avatars has been expanded, and in recent years, avatars have been used as a new marketing method, and the related markets of avatars have been expanding day by day.

Avatar can be used for marketing to provide related services such as cyber money, point, mileage, gift voucher, etc. to purchase avatar items when joining affiliated sites, and providing avatar items when participating in event events. have.

In addition, companies are activating marketing through personal mini homepage, and this marketing is used to promote new products or services in a short time apart from the company's homepage.

It is mainly used by companies in the food and beverage and fashion industries, and since the response is good and effective, many companies are currently opening a promotional minihompy.

These mini homepages are operated separately from the event corner of the community homepage and are in the form of banners, and users click on them voluntarily, but the usage rate is very high, with 5000 to 10,000 users per day.

Although the rejection of advertising is less than in other ways, the motivation for event products tends to induce participation.

Promotional mini homepage is largely set up a product promotion and event advertising corner, and in the case of the outback to create a menu photo album to promote the menu, users by scrapping it to increase the word-of-mouth effect.

However, the number of personal visits to the mini homepage operated by the company is to apply various items provided by the company mini homepage to their personal mini homepage, and the company has a separate dedicated staff to operate the mini homepage. It is operating condition.

In addition, in order to advertise a product that is planned and sold by a company, an image is made similarly through a real product. When an individual selects an item, the image of the actual product is promoted along with a description of the product associated with the item. It is used.

However, there is a problem that it is very difficult to use the linkage with the corporate image marketing to link the actual product purchase through a specific image as described above. There is a problem that can not be promoted at all.

In addition, in the creation of new prospects, existing purchase customers were encouraged to access corporate mini homepage through publicity when purchasing offline products, and participated in prizes, and provided the motivation to receive virtual money. In the case of new potential customers who do not have access to the corporate mini homepage, there is a problem that they cannot participate.

In addition, since there are very few individuals who visit a website of a company that produces a product due to marketing focus on a specific product, there is a problem in that it does not function according to its original purpose.

In order to solve the above problems, the present invention induces an individual to access a specific website or a company mini homepage for a product or a separately generated number for a product purchased through offline or online advertisement for a product. The purpose is to provide an advertising method through the production of image contents that can imprint the corporate image and the advertising effect of the product simultaneously by imprinting the image of the company and paying the individual items according to the product. have.

In addition, it is possible to advertise new products by encouraging individuals who purchase a product to access a specific web site determined by the company, and to create an advertisement method through image content production that can improve the access rate of a specific web site. The purpose is to provide.

In addition, the individual provides an advertising method through the production of image content that allows the individual to be imprinted on the company's image or a specific product by contacting the video advertisement provided by the company before acquiring the items provided by the company. The purpose is to.

In addition, when an individual applies image content to a homepage, a customer group that breaks down age, gender, and interests with visitors, that is, customers who have purchased a product (in the case of mini-homepages, age peers and friendships are segmented. In the case of using the same content, even in the case of mobile, if you use image content, such as color mail, the age, sex ratio, interests, etc. of the person who acquired the item after receiving the product and the person who receives the image content and exposed to the ad) By providing the item or image content in the form of banner ad, the URL between the advertisement through the company's mini homepage or the community between customers who purchase the product (viral marketing effect from consumer participation through reviews and how to use the product through linkage) Personal homepage different from the existing banner advertisements (mini homepage, blow ) And for this purpose to provide a method of advertising via the image content to be produced by combining a banner ad space.

In order to achieve the above object, the present invention purchases an item through an offline store, an online store, a mobile phone, writes a predetermined number according to the purchased product, processes the corresponding item, and provides it to the buyer, and provides the item to the buyer. At the same time, if the user selects the user, the corporate server calls the banner advertisement data stored in the database to appeal the image of the company or the image of a specific product through a banner-type advertisement for a predetermined time. Providing an item according to the product to other user game homepages, and linking user-participated text advertisements (such as speech balloons) and URLs to personal homepage visitors to induce visits to the company's promotional mini homepages or corporate homepages. Provides advertising methods through.

Hereinafter, an advertisement method through image content production according to the present invention will be described in detail with reference to the accompanying drawings.

FIG. 1 is a flowchart illustrating an advertisement method through the production of image contents according to the present invention, and FIG. 2 is a flowchart illustrating the advertisement presentation and items provided through the production of product image contents according to the present invention.

As shown in Figs. 1 and 2, the present invention comprises a user computer 10 which is connected to a user through a network in order to directly create a personal homepage 11 in a space.

Provided through the homepage server 12 in a virtual space to produce a mini homepage or blog (hereinafter referred to as 'personal homepage'), and stored in a database (not shown) of the homepage server 12 to produce a homepage Data (skin, avatar, item, etc.) is stored.

And the homepage server 12 provides a personal homepage 11 to the user through the Internet network, and the personal homepage 11 at this time allows the user to directly select and produce, the initial homepage provided other images, etc. It is provided in a state not included.

When a user purchases an item in an online store 40, when an item is purchased in an offline store 30, an enterprise server may acquire an item through a number provided according to a case of purchasing an item through a mobile phone. 20), the corporate server 20 is interlocked with the corporate database 21 for storing personal information and product information input by the user.

The enterprise database 21 generates an item according to the number input by the user and provides it to the personal homepage 11 through the enterprise server 20.

In addition, a plurality of advertisement data are stored in the database 21 so that banner advertisements can be displayed according to a number input by a user, and provide advertisement data according to a call signal of the corporate server 20 in real time.

The homepage server 12 and the corporate server 20 make a contract so that an item provided while performing a specific marketing in a company can be stored in the user's personal homepage item room 11a. Just provide the home server 12 is set to be automatically stored in the user's item room (11a).

In addition, the user accesses the website 22 of the corporate server 20 or the corporate mini homepage (not shown) for the product purchased from the offline store 30 or the online store 40 and inputs the number to the user purchased. do.

At this time, the input number is immediately applied to the enterprise server 20 to process the item accordingly, and call the data of the enterprise database 21 during the process of processing to display the user to see the advertisement provided by the company.

The displayed advertisements are provided within a range that is not bored by the user through various techniques, and may be provided using the techniques currently provided on the website.

When a user purchases an item in the online store 40 through a mobile phone, the online store 40 provides a product number through an SMS text sending company to a text message or image on the user's mobile phone 13.

The number sent in the SMS text is generated by the server managing the online store 40 or the corporate server 20 and authorized to the user's mobile phone.

The user accesses the enterprise server 20 by using the number authorized through the SMS text and receives the item according to the authorized number.

In the advertisement according to the present invention configured as described above, the user purchases the goods using the offline store 30 and accesses the corporate server 20 through the Internet network so that the user can input a number from the purchased goods. do.

In addition, in the case of purchasing the goods in the online store 40 through the user computer 10 displays the number to receive the item after paying the price, the user using the displayed number the corporate server 20 Connect to receive the item according to the product.

In the case of purchasing the goods in the online store 40 through the mobile phone 13, the user decides the purchase of the goods, and after the payment is made, the user's mobile phone number is transmitted by SMS to receive the item according to the goods. Send to.

The user connects to the enterprise server 20 to be provided with the item according to the article through the text sent to the mobile phone (13).

In the state of accessing the corporate server 20 through the user computer 10, the corporate server 20 is a tenth step (S10) to log in by accessing the item according to the product to the corporate server 20, the member or non-member The eleventh step (S11) to determine the easy, if the non-members through the eleventh step (S11) through the twelfth step (S12) and the twelfth step (S12) to induce the membership, the number according to the product The thirteenth step (S13) for inputting the item, the fourteenth step (S14) for processing the item according to the product in the enterprise server 20, and when the item processing is completed, the member D / B to search the user's personal homepage (11) ) Step 15 (S15) of providing an item with a URL, step 16 (S16) of checking whether the user is connected through the personal homepage 11 (S16), and if there is a visitor, the visitor can choose The seventeenth step (S17) of displaying the item; the eighteenth step (S18) of determining whether the visitor has selected; If an item is selected, a nineteenth step (S19) of displaying a banner advertisement for a predetermined time, a twenty-step (S20) of determining whether the banner advertisement is finished, and a twenty-first step (S21) of determining whether the user is continuously connected And, if the visitor continues to access the 22nd step (S22) to check the user's URL by searching the member database (D / B) 21, and transmits the selected item to the user personal homepage (11) address A twenty third step S23 is performed.

The item provided in the sixteenth step S16 selects one of a plurality of items or one item and processes and provides an image according to an image of an enterprise or a product, and provides a load rate or an access rate of the corporate server 20. It may be selectively provided in consideration, and may be provided differently according to expenses required for image processing.

When the item selected by the user through the first step (S10) to the eleventh step (S11) applies the item data to the homepage server 12 in which the personal homepage 11 is opened, the homepage server 12 with respect to the data It is primarily stored in the database (D / B).

Based on the data stored in the database of the homepage server 12, the user's personal homepage 11 address is identified, and a uniform resource locator (URL) is searched accordingly, and the stored data is stored in the user's item room 11a. In the future, the user can access and use the stored data.

FIG. 3 is a flowchart illustrating another embodiment of FIG. 2, and directly marketing items using websites on the personal homepage 11 as shown in FIG. 3.

When a user who has a personal homepage 11 opened accesses a website, a homepage server 12 providing a mini homepage performs a thirty step (S30) requesting a user to log in, and a thirty step (S30). In step S31, it is determined whether or not a member of the website providing the personal homepage 11 (S31).

If the user is not a member of the website in step 31 (S31), the 32nd step (S32) for inviting membership is performed, and the member who logs in in step 31 (S31) and the member registration in step 32 (S32) A thirty-third step S33 of user authentication is performed for one member.

After the user authentication is completed in step 33 (S33), the homepage server 12 determines whether the user accesses an item shop in the website to obtain an item to be applied to his personal homepage 11 (S34). Is done.

If the user accesses the item shop in step 34 (S34), the homepage server 12 performs the 35th step (S35) of displaying paid / free items for the user to select.

In a thirty-fifth step S35Z, a thirty-seventh step S36 is performed in which it is determined whether the user has selected a free item (item provided for promotion by the company).

If the item selected by the user in step 36 (S36) is an item produced for use in a promotion or marketing in a gear, the homepage server 12 includes the contents of the item and applies it to the user's personal homepage 11. Step 37 of expressing a guide to apply in some way to (S37) is performed.

When the user selects that the contents have been checked in step 37 (S37), a 38th step (S38) of checking the URL of the logged-in user is performed.

In step 38 (S38), an item stored in the item room 11a is stored in the item room 11a so as to be applied to the personal homepage 11 of the user.

If the user applied to the personal homepage 11 in step 39 (S39), the company performs the 40th step (S40) of paying a predetermined cost to the homepage server 12 by the number of times selected by the user.

When the user applies the item stored in the item room 11a to the personal homepage 11 in the 39 th step S39, a balloon having contents written on one side of the item (a balloon shape with a guide content inserted therein, hereinafter referred to as 'text advertisement') The 41st step (S41) is produced so that it can be expressed.

In step 41 (S41), the user applies the text advertisement to the item, and when the other person visits the user's mini homepage, the user performs the step 42 (S42).

If the text advertisement is applied to the item in step 42, the homepage server 12 performs step 43 (S43) to determine whether the user has a personal homepage visitor.

If there is a visitor in the 43rd step S43, a 44th step S44 of determining whether an item applied to the personal homepage is selected is performed.

A 45th step S45 of moving to an item shop where an item can be obtained through a URL applied to the item selected in the 44th step S44 is performed.

When the homepage server 12 moves to the corresponding URL in step 45 (S45), the homepage server 12 performs a 46th step (S46) of checking which company has selected an item and how many times.

In the forty sixth step S46, a forty seventh step S47 for determining whether or not a predetermined number or more is performed is performed.

If the predetermined number of times or more in the 47th step (S47), the user of the personal homepage 11 to which the item is applied is provided a 48th step (S48) of paying cyber money usable on the cyber such as acorns.

4 is a flowchart illustrating another embodiment of FIG. 3, and FIG. 5 is a structural diagram illustrating a state output when a person visits the mini homepage of FIG. 4.

In FIG. 4, in order for a user to select an item applied to the mini room of the personal homepage 11, the user first logs in when the user's personal homepage 11 is a member of a website, and is not a member. After signing up for a membership, the user is authenticated by logging in.

After logging in to another user, a fifty step (S50) is performed in which the homepage server 12 checks whether or not an item provided by the company is selected by accessing the user's personal homepage 11.

If a gear promotion or advertisement item is selected in step 50, the user performs a 51st step (S51) of creating a text advertisement to be applied to the personal homepage 11 so that the text advertisement is grafted to the selected item.

In the 51st step S51, after the user creates the text advertisement, the 52nd step is applied to the selected item so that other users can see it when they access the personal homepage 11.

In step 52, when the user creates a text advertisement, the homepage server 12 performs step 53 of incorporating the URL of the company.

In step 53, when the URL is grafted to the text advertisement, in step 54, it is determined whether another user accesses the personal homepage 11.

In step 54, in operation 55, it is determined whether the item provided by the company is selected while the other user is connected.

In step 55, if the user has not selected, it is determined whether the user is continuously connected to the personal homepage 11, and if not, the detection of selecting the item in the current situation is terminated, and if the user is still connected, the user selects the item. Step 56 is returned to step 55.

If the item is selected in step 55, step 57 is performed by moving to the website 22 or the company mini homepage set by the company through the URL incorporated in the text advertisement.

When the company website 22 or the mini homepage is moved in step 57, the homepage server 12 performs the 58th step of determining how many times the number is selected through the personal homepage 11.

In step 58, the homepage server 12 grasps the number of times of moving to the corporate website 22 or the mini homepage through the personal homepage 11, and if more than a predetermined number of times, to the user of the homepage 11 online as acorns. The 59th step of paying usable cyber money is carried out.

A process of displaying an advertisement according to item production of the present invention using the above configuration will be described.

First, the corporate homepage server 12 when the image according to the product is delivered in cooperation with portal websites (eg, Naver, Cyworld, Yahoo, Cheonian, etc.) that can open the personal homepage 20 Receiving this to solve the problem of the data transfer by making a business partnership in advance for what will be automatically stored in the item room (11a) of the user's personal homepage (20).

In addition, in the website shopping mall, if a user purchases a product using the mobile phone 13, a predetermined number is generated so that the company performing the event can be notified to the company performing the event and the user can receive the item. Sign a business partnership to notify by SMS text.

A user purchases an item through any one of an offline store 30, an online store 40, and a mobile phone 13, acquires a number provided according to the purchased item, and uses the user computer 10 to access the Internet. Access to the corporate server 20 through the network.

The corporate server 20 recommends that the logged in individual member be logged in, and induces a member registration if the user is not a member. At this time, the user is essentially required to register to receive the item.

The user enters a number according to the item through the framework provided by the company's website 22 while the user is logged in or registered.

Based on the number entered by the user, the enterprise server 20 first determines whether or not the item is a previously provided number through the database 21. If the item is previously provided, "the item has already been provided." Asks if you want to receive the item at the same time.

If the user confirms that he or she wishes to be provided with the item, the enterprise server 20 provides a logo of the company or an image of the item represented.

If the item is not provided with an existing number, the enterprise server 20 produces an item according to the number input by the user.

In order to provide the item, the enterprise server 20 searches the member database 21 to check the URL according to the personal homepage 11 described by the user, and when the production of the item is completed, the personal homepage 11 according to the URL is completed. Provide the item.

The user applies the item stored in the item room 11a of his personal homepage 11 to the personal homepage 11, and the visitor connects to the personal homepage 11 to which the company's item is applied and selects the item to which the URL is connected. Then, it is determined by the corporate server 20 whether the corporate website 22 or the corporate mini homepage is accessed.

At this time, the determination of the corporate server 20 is the corporate server 20 from the homepage server 12 of the personal homepage 20 to which the item is applied when the URL is connected to the company's website 22 or the company's mini homepage. By approving the signal to the person whose personal homepage (11) has been transferred to the signal so it can be confirmed through this.

The enterprise server 20 displays an item so that the visited visitor (another user accessing a personal homepage) can select an item so that the visitor selects the item, and if the item is selected, the enterprise server 20 displays the banner advertisement and then provides the selected item. .

In addition, what is provided by the company is not only provided with the item, but the skin is supplied to the user using the blog and can be applied to the user's blog.In this case, the user inserts text characters to interpolate the contents of the company through other users. Drive access to the company's website or the company's mini homepage.

In blogs, the text about the company can be intervened, and banner advertisements can be applied to the user's blog, and then other users can select and move them to the company's website or the company's mini homepage. .

In this case, the banner advertisement is connected to the company's URL, so that the visitor selects and moves to the company website or the company's mini homepage to obtain an item.

When you select only the items provided by the company in the personal homepage 11 is not linked to the company's homepage or company mini-homepage, even when selected in the state that the banner advertising of the company in the personal homepage 11 is linked to it Use the URL to navigate to the company's website or company mini homepage.

When another user moves to and accesses a corporate website or a corporate mini homepage through the user's personal homepage (personal mini homepage, blog) 11, the corporate server 20 replaces the user's public relations with the user in cyber space. Pay the same cyber money that you can use.

Then, another user accesses the user's personal homepage 11, moves to the company's website or the company's mini homepage, checks this, and displays the item so that the visitor (other user) can obtain the item in the corporate server 20. do.

If the visitor selects the item after displaying the item, the enterprise server 20 displays the banner advertisement data in the database 21 so as to advertise the image of the company or a specific item with the message "We are currently making the item." Call

The banner data may be fixed banner, animated banner, interactive banner, or the like. In this case, the display according to the format is displayed in a form most suitable for the image of the company or the product.

The fixed banner is made up of a picture and displayed in a stationary state. At this time, when the user clicks with the cursor, another website linked thereto is displayed to advertise a company or a product.

An animated banner refers to an advertisement that moves a plurality of pictures at a high speed, which is a form that dynamically looks as a number of cuts are quickly moved in a cartoon or a movie.

The interactive banner is designed to include information retrieval or input functions by exchanging other data such as games by showing movement in response to the movement or click of the user's cursor. It is manufactured using Wave, Flash, CGI, etc.

In addition, the display is not limited to the advertisement in the form of a banner as described above, and the advertisement server adds fun so that the user may not feel proof while processing the image according to the product in the corporate server 20. It's okay.

When the display of the advertisement data according to the corporate image or product propagation is completed, the corporate server 20 displays an image according to the article so that the user can check it.

At this time, the enterprise server 20 displays only one image that is the same as the item for the displayed item or provides a plurality of items similar to the item so that the user can view and select the item.

When the user selects an item according to a specific product, the enterprise server 20 applies the item to the homepage server 12 that the user has subscribed and opened.

When the item is authorized from the corporate server 20, the homepage server 12 tracks the URL of the individual based on the data stored in the member database and stores the URL of the individual in the item room 11a of the personal homepage 11. Applied to the gland 11 to be used.

1 or 2 is mainly described as a personal minihompy, but is not limited to personal minihompy, but also applies to personal minihompy, blogs or similar similar homepages as mentioned above. can do.

The enterprise may pay the cyber money provided to the user as a giveaway, and the way to be given as the giveaway may provide a differentiated product according to the ranking according to the access rate.

In addition, businesses may provide items by incorporating viral marketing. As an example, a method as illustrated in FIGS. 3 and 4 may be used.

In detail, the user accesses the website where the personal homepage 11 is opened, logs in, and receives a member authentication to obtain an item to be applied to his personal homepage 11 to the item shop of the website. Connect.

When the user accesses the item shop, the homepage server 12 outputs a paid item or a free item to be selected.

When the user selects a free item from the output item, the home server 12 determines which company's item is selected.

When the data about the company that provided the item is found and applied to the mini homepage, the contents are output to let the user know whether the benefit is provided.

When the user confirms the benefit of the application of the avatar, the homepage server 12 checks the URL of the user's personal homepage 11 and stores the selected avatar in the avatar room.

In addition, the company pays the administrator who manages the website in accordance with the terms of the contract that is provided in advance regarding the number of provisions of the items stored in the personal homepage or the cost of the individual items.

In order for a user to apply an item stored in the item room 11a to the personal homepage 11, first, a user creates a text advertisement, and then applies the produced text advertisement to the item at an appropriate position so that the user can display the item in the personal homepage 11. Apply.

When another person is connected to the user's personal homepage while the avatar with the text advertisement is applied to the personal homepage 11, the homepage server 12 confirms that the visitor is present, checks whether the visitor has selected the item, and selects the item. If so, you will be redirected to the site via the URL applied to the item.

At this time, the moving place moves to the place where the free item is placed in the website where the free item provided by the company is interposed so that the visitor can select the item selected in the personal homepage 11.

The homepage server checks how many times the item selected by the visitor is selected in the personal homepage 11 and applies it to the corporate server 12, and the corporate server 12 determines whether the item is more than a predetermined number of times or less than the predetermined number. The cyber money corresponding to the ID according to the URL is paid.

As shown in FIG. 3, the item provided by the company is applied to the user's personal homepage 11, and if a predetermined number or more is applied according to the applied item, the cyber money such as the acorns available in the cyber is paid to the item provided by the company. Activate the ads according to them.

In addition, in FIG. 3, the description is limited to the personal homepage 11 of the individual, but this is not limited to the personal homepage 11, but a personal mini homepage of a blog or the like may also belong to this.

That is, in the process of providing an item in the personal homepage 11 of the individual to be selected by other users, as described in FIG. 1, the user creates and applies a text advertisement as described in FIG. 1 or a banner advertisement on a corporate website. If the user selects it and the other user selects it, he can go to the company website or the company's mini homepage and receive the item accordingly.

As described above, the user applies the items provided by the company to the personal homepage, so that the user can decorate the personal homepage 11 without having to pay a separate cyber money. As data is acquired, it is very useful for marketing in a company.

In addition, individual users participate in the company's website or the company's mini-hompy by scraping the company's image or product's image, thereby indirectly promoting in cyberspace, and linking the URL according to the banner advertisement. Since the company's website, companies can obtain data based on age, gender, etc. of visitors.

Referring to the operation according to FIG. 4, the user logs in to the website where the personal homepage 11 of the user is established, receives a user authentication from the homepage server 12, and accesses the personal homepage 11.

After accessing the personal homepage (11), go to the item shop to obtain an item and look at what kind of items are provided for a fee or free.

In the item shop, various items provided to the homepage server 12 are listed by type, and skins (images for changing the surrounding environment of the homepage) are also listed by type.

Items and skins provided free of charge include items that are initially provided to make a personal homepage 11 in the homepage server 12 and items that are provided to users for the purpose of promotion or advertisement in a gear.

A contract is signed in advance with the company managing the home server 12 to provide the user with an item provided by the company.

When the user selects an item provided for the purpose of corporate promotion and advertisement, the homepage server 12 determines which company's item is selected by the user and a URL associated with the item.

If the user selects the selected item to apply to his personal homepage 11, the homepage server 12 displays the information provided by the enterprise so that the user can recognize it, and the user recognizes the displayed content. If confirmed, it moves to the item room 11a of the personal homepage 11.

If the user selects an item to apply to the personal homepage 11 while moving to the item room 11a, the homepage server 12 prompts the user to make a text message by expressing a message to produce a text advertisement.

When the user completes the text advertisement production as guided by the homepage server 12, the homepage 11 is applied to the personal homepage 11 with the item or skin, and the homepage server 12 is applied to the company's website ( 22) Or graf the URL so that the company can go to the mini homepage opened.

In order to receive the cyber money provided by the company after the visitor visits the user's personal homepage 11 and checks the contents of the text advertisement while the item provided by the company and the text advertisement corresponding thereto are applied to the personal homepage 11. When the skin is selected, the homepage server 12 moves to the corporate website 22 or the mini homepage through the URL grafted to the item.

The homepage server 12 checks the number of times a visitor connects to the user's personal homepage 11 through a user-specific database, and determines that the selected number is more than a predetermined number (number set by the company). If so, it informs the corporate server 20.

Based on the data authorized by the homepage server 12, the corporate server 20 provides a user with cyber money that can be used in cyberspace, such as acorns, based on their ID.

The visitor who accesses the website 22 or the minihompy of the company through the URL grafted to the item through the personal homepage 11 selects an item provided by the company, and the corporate server 20 provides the item to the visitor. Along with the expression that it is in production, it prints an image of the company or an advertisement currently being produced so that visitors can see it.

When the company's image advertisement or product advertisement is completed, the company provides the item to the address of the personal homepage 11 that the visitor has subscribed to and opened for the item selected by the user.

In addition, when providing an item, the corporate server 20 creates a text advertisement on the item and applies it to the personal homepage 11 so that other people can view and select it and provide acorns or cyber money that can be used in cyberspace when a predetermined number or more is provided. Inform the user of the notice so that they can apply.

In this way, the user according to the product associated with the company, such as corporate homepage (20), corporate mini homepage, company website (22), personal homepage (11) or other items in the image of the company itself personal homepage (11) And other users access the personal homepage 11 of the user and move it to the homepage of the visitor and apply the same, thereby generating effects such as word of mouth and viral marketing.

A company wanting to promote prepares an advertising campaign through a contract with a company that manages the mini homepage, and links the company homepage or the company mini homepage through the corporate banner.

By setting in detail such a way that can be directly purchased and used in conjunction with a highly reliable web site, users with a personal homepage 11 can build more trust.

In addition, in the corporate aspect, it is possible to selectively apply the banner item to only the target user (all ages) or the target user who opened the personal homepage 11, thereby maximizing the effect through the advertising campaign.

Considering that the personal homepage 11 moves around the user's peer, the user can most effectively advertise to the target group, and the user of the personal homepage 11 who voluntarily selects the item actively expects the rewards to be obtained in the future. By promoting banner items, companies are earning enthusiastic promotions.

Personal homepage 11 is often visited in a logged-in state, which has the advantage of easily database the information of the user clicked on the item.

There is a strong incentive to receive money (cyber money, etc.) rewards from the user's side of the personal homepage (11). There are advantages to it.

Also, with the advent of one-person media blogs called personal homepages (11), the Internet market is seeing new opportunities, and when launching a new brand, opening and promoting a company's mini homepage rather than creating a homepage responds to the market. It can be called a new marketing method and a marketing method that can be easily reached by the general public.

In addition, the enterprise server 20 provides items according to a product, and what kinds of items are delivered according to the purchase of the product, how old is the age of the product, and what kind of propensities are purchased by a person having a particular product. Data can be obtained.

It can be used as data that can be usefully used for future product design and marketing according to the data, and it can be usefully used for marketing because the consumption age for a specific product can be checked.

In addition, as items for a certain product produced by a company are spreading online, corporate image advertising is naturally performed, and marketing that can remain in the user's consciousness is carried out, so the company does not have to pay a significant advertising image. Marketing can be performed.

The advertisement displayed by using the data stored in the database 21 of the corporate server 20 is not performed only on the website, and the advertisement can be performed in the above-described format even in a mini homepage operated with a separate TCP / IP in the enterprise. have.

As described above, the description is limited to items (images according to specific items), but by providing data that can change the skin of the personal homepage, the atmosphere of the entire personal homepage is changed to the same format as the mini homepage operated by the company. Has the advantage of combining the guerrilla style and the viral style to advertise the corporate image marketing or product image marketing without having to spend a separate homepage production cost and manpower.

In the specification of the present invention, the configuration and operation have been mainly described with respect to items, skins, and the like, but music and the like provided in a virtual space may be similarly provided through a method of providing items and skins.

The effect of the advertising method through the production of the image content according to the present invention is the company soaked into the user's consciousness because the company appeals the image of the company or the image of a specific product at the moment processing the item to the users providing the item There is an effect that can enhance the image of.

In addition, since the company server for the products sold offline or online to make it available in the personal homepage to provide an effect that can promote the specific product of the enterprise.

In addition, since it may have data that can confirm the taste of consumers and the age of purchase for a particular product, there is an effect that can be appropriately developed according to the image and marketing of the image for a similar product to be produced later.

In addition, by exposing the company image, advertisements, etc. in the form of items to the people around the customer who purchases the product so that the visitor selects it, there is an effect that can be obtained by segmenting data according to age, gender, interests, etc. according to the item.

In addition, by providing differentiation for the banner advertisement format according to the company's items, it provides advertisement through the company's mini homepage or the community between customers who purchase the homepage or products by linking with the URL. There is an effect that can be done.

In addition, companies appeal to the segmented customers who have similar age, gender, interests, etc. through their pre-purchased customers in their personal spaces, and the image of the company or specific products. It works.

Claims (15)

Purchase the goods through the offline store 30, online store 40, mobile phone 13, and write the predetermined number according to the purchased product to process the corresponding item and provide it to the buyer, the item provided to the buyer At the same time, if selected by other users, the corporate server 20 calls the banner advertisement data stored in the database 21 to appeal the image of the company or a specific product for a predetermined time through the banner-type advertising, banner advertising When the display of the off, provides the item according to the product to the other user personal homepage (11), by linking the user participatory text advertising (text advertising, etc.) and the URL to the personal homepage (11) visitors to the corporate publicity mini homepage or corporate Advertising method through the production of image content, characterized by inducing a visit to the homepage. The method of claim 1, Item according to the product is the tenth step (S10) to log in by accessing the corporate server 20, Eleventh step (S11) to determine whether the member or non-member, If the non-member through the eleventh step (S11) and the twelfth step (S12) to induce membership, A thirteenth step (S13) of logging in through a twelfth step (S12) and inputting a number according to a product; A fourteenth step (S14) of processing an item according to a product in an enterprise server; A step 15 of searching for the member D / B and providing the item to the user's personal homepage URL when the item processing is completed; Step 16 (S16) to check whether there is a user connected through the personal homepage, the enterprise server, A 17th step (S17) of displaying the item to be selected by the visitor if there is a visitor; An eighteenth step (S18) of determining whether the visitor has selected; If the visitor selects the item, step 19 of displaying a banner advertisement for a predetermined time (S19); A 20th step (S20) of determining whether the banner advertisement has ended; A twenty-first step (S21) of continuously determining whether the user is connected; If the visitor continues to access the 22nd step (S22) to check the user's URL by searching the member database (D / B), Advertising method through the image content production, characterized in that the 23rd step (S23) for transmitting the selected item to the user personal homepage (11) address. The method according to claim 1 or 2, The item is processed in the same manner as the specific product produced by the company and provided to the user, characterized in that the advertising method through the production of image content. The method according to claim 1 or 2, Advertising method through the production of image content, characterized in that the item is provided in various ways so that the user can select from among a plurality of images. The method according to claim 1 or 2, Banner advertising is an advertising method through the production of image content, characterized in that the image of the company, the image of a specific product is displayed using a fixed, animated, interactive banner. The method according to claim 1 or 2, Product number is a unique production number of the product or advertising method through the production of image content, characterized in that the generated number to provide a separate item. The method according to claim 1 or 2, When the product number is purchased online through the mobile phone 13, the image server production process characterized in that the number is provided through SMS text processing the number providing the item in the enterprise server 20, Oline store 30 Advertising method through. By using the item shop provided on the website of the homepage server 12 to make a corporate image or a product image for free, and selecting the free provided item to the personal homepage 11, By tracking the ID, the item with the URL is stored in the item room 11a of the personal homepage 11, and the stored item is applied to the personal homepage 11 to provide an item provided by the company when another user clicks. Advertisement method by creating image contents that go to receiving website and select item so that item according to company image, product, etc. is provided. The method of claim 8, Acquiring the item is performed by the user logging in to the website (S30); A 31 st step of determining whether the member is a non-member (S31); A thirty-second step (S32) of inducing a member to be a non-member through the thirty-first step (S31); A thirty-third step (S33) of receiving a user authentication by logging in if a member or a member is registered in the thirty-first step (S31) and the thirty-second step (S32); In operation S34, in operation 33, it is determined whether the user accesses the site providing the item in order to select the item. A 35 th step S35 of displaying the paid / free items so as to select a paid / free item if the user accesses the site through the 34 th step S34; A 36th step S36 in which the home server 12 determines whether a free item is selected in a fifth step; If the free item is selected in step 36, the 37th step (S37) for expressing the contents of the announcement when applied to the personal homepage 11 in the homepage server 12; A 38 th step S38 of checking a personal URL of a user who selected an item in a 37 th step S37; Step 39 (S39) of storing the item selected by the user in the step 38 (S38) to the item room 11a of the personal homepage 11; A 40th step S40 of providing a cost according to the item moved to the personal homepage 11 in step 39 (S39); A 41st step (S41) of producing a text advertisement according to the item so that others can be provided with the free item in the 39th step (S39); A 42nd step (S42) of checking by the homefiber 12 whether there is a visitor in a state where an item is applied to the personal homepage 11 in a 41st step (S41); A 43rd step S43 of grafting the text advertisement produced in the 42nd step S42 to the item; A 44th step S44 of determining whether a homepage server 12 has a visitor in the personal homepage 11 in a 43rd step S43C; A 45 th step S45 of determining whether the visitor has selected an item through the 44 th step S44C; A 46 th step (S46) of moving the URL linked to the item to the item shop in the website if the visitor selects the item through the 45 th step (S45); When the visitor moves to the corresponding URL through the 46th step S46, the homepage server 12 checks the number of times of selection according to the item (S47); A 48 th step S48 of determining whether the number of times checked through the 47 th step S47C is a predetermined number or more; If the predetermined number or more through the 48th step (S48) advertising method through the image content production, characterized in that the 49th step (S49) for paying cyber money. The method of claim 9, When the user selects an item in step 37, the homepage server 12 applies the personal homepage 11 to display the contents of paying the corresponding cyber money when the visitor selects the selected homepage 11. Advertising method through. If a visitor selects the item provided by the company to the personal homepage 11 provided by the website of the homepage server 12, the visitor selects it. A method of advertising through the creation of image content that allows visitors to go to one place and obtain items provided by the company. The method of claim 11, The advertisement method through the production of image content, characterized in that the corporate image advertisement, product advertisements are displayed when the visitor selects an item to be obtained by moving to one of the corporate website 22 and the mini homepage through the URL. The method according to claim 11 or 12, wherein When the visitor selects to obtain an item, the corporate server 20 displays the video advertisement along with the phrase, “I am producing the item”. The method according to claim 11 or 12, wherein When the visitor connects to any one of the corporate homepage and the mini homepage and selects an item, the image content production may be performed by applying the item produced by the corporate server 20 to the item room 11a through the visitor's member information. Advertising method through. The method according to claim 11 or 12, wherein The company calculates the number of items selected by the visitor accessing the personal homepage 11 in the homepage server 12, and based on this, if a predetermined number or more is provided to the user, the advertisement method through the production of image contents, characterized in that for paying the cyber money. .

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