KR20090035656A - Method for processing advertisement data and recording medium - Google Patents

Abstract

An advertisement data processing method providing advertisement data based on link connection and a recording medium therefor are provided to advertise an advertisement channel providing advertisement data even though a marketing target customer purchases a product on offline. An advertiser terminal(140) connects a server in an advertisement data processing system through communication network for providing a plurality of keyword advertisements. Information registering information including one of charging policy information, deposit information and advertisement data is provided. The server stores advertisement registration information in a storage medium(135) equipped in the advertisement data processing system.

Description

Method for processing advertisement data and recording medium therefor {Method for Processing Advertisement Data and Recording Medium}

1 is a diagram illustrating an advertisement data registration system for providing a plurality of keyword advertisements (or contextual advertisements) for each advertiser according to an embodiment of the present invention.

2 is a diagram illustrating an information registration process for providing a plurality of keyword advertisements (or contextual advertisements) for each advertiser according to an embodiment of the present invention.

3A and 3B are diagrams illustrating an advertisement data processing system for providing a plurality of keyword advertisements (or contextual advertisements) for each advertiser according to an exemplary embodiment of the present invention.

4 is a diagram illustrating a process of providing a plurality of advertisement data for each advertiser according to an embodiment of the present invention.

5A, 5B, 5C, and 5D illustrate a method of outputting a plurality of keyword advertisement data for each advertiser according to an exemplary embodiment of the present invention.

6A and 6B illustrate a method of outputting a plurality of keyword advertisement data for each advertiser according to another exemplary embodiment of the present invention.

7 is a diagram illustrating a process of providing a link connection-based advertisement among a plurality of keyword advertisements for each advertiser according to an exemplary embodiment of the present invention.

8 is a diagram illustrating a process of providing a value transfer-based advertisement among a plurality of keyword advertisements for each advertiser according to the first embodiment of the present invention.

9 is a diagram illustrating a process of providing a value transfer-based advertisement among a plurality of keyword advertisements for each advertiser according to the second embodiment of the present invention.

FIG. 10 is a diagram illustrating a process of providing a value transfer-based advertisement among a plurality of keyword advertisements for each advertiser according to a third embodiment of the present invention.

11A and 11B are diagrams illustrating an advertisement data processing system for providing a plurality of keyword advertisements (or contextual advertisements) for each advertiser according to another exemplary embodiment of the present invention.

12 illustrates a process of providing a plurality of advertisement data for each advertiser according to another exemplary embodiment of the present invention.

FIG. 13 is a diagram illustrating a process of providing a plurality of advertisement data for each advertiser according to another exemplary embodiment of the present invention. FIG.

14 is a diagram illustrating a process of providing a link connection-based advertisement among a plurality of keyword advertisements for each advertiser according to another exemplary embodiment of the present invention.

FIG. 15 illustrates a process of providing a value transfer-based advertisement among a plurality of keyword advertisements for each advertiser according to the fourth embodiment of the present invention.

FIG. 16 is a diagram illustrating a process of providing a value transfer-based advertisement among a plurality of keyword advertisements for each advertiser according to a fifth embodiment of the present invention.

17 is a diagram illustrating a process of providing a value transfer-based advertisement among a plurality of keyword advertisements for each advertiser according to the sixth embodiment of the present invention.

<Description of main parts of drawing>

300: web server 305: web interface unit

310: search control unit 315: web page operation unit

320: digital content management unit 325: keyword information confirmation unit

330: Advertising data verification unit 335: Advertising data output unit

340: information receiving unit 345: advertising data processing unit

350: advertising confirmation unit 355: billing confirmation unit

360: billing information generation unit 365: billing information storage unit

370: storage medium 375: billing information D / B

380: advertiser server 385: customer terminal

390: advertising receiving means

According to the present invention, when an advertisement data output request corresponding to a predetermined keyword (or search term) or corresponding to a predetermined content content context (or index word) is confirmed (or received), advertiser website link information is received from a predetermined storage medium. Advertising data checking means for identifying (or extracting) first advertising data including the second advertising data including predetermined value information provided to the customer by the advertiser, and the first advertising data identified (or extracted). Is output on the first advertisement data output region, and the advertisement data output means for outputting the checked (or extracted) second advertisement data on the second advertisement data output region and the first advertisement output from the client terminal. If one of the data and the second advertisement data is selected (or clicked), the client terminal determines the selected advertisement data and then selects it from the client terminal ( When the clicked advertisement data is the first advertisement data, the transfer data is transferred to the advertiser website using the link information included in the first advertisement data, and the advertisement data selected (or clicked) by the client terminal is the second advertisement data. In the case of advertisement data, the present invention relates to an advertisement data processing system including advertisement data processing means for processing value information (or a value corresponding to the value information) included in the second advertisement data to be provided to the customer.

Due to the continuous development of information and communication technology, various advertising techniques are provided through online, and the advertisement technique which is evaluated to have the highest return rate among the advertisement techniques is called keyword advertising.

In the keyword advertising technique, a predetermined advertiser includes at least one keyword information corresponding to a search expected to be input by at least one or more marketing target customers, and then includes a predetermined search term including the keyword information in the marketing target customer terminal. If the input is transmitted to a web server, the marketing target customer visits the website of the advertiser who purchased the keyword in a predetermined search result corresponding to the search term in the web server (or an ad server affiliated with the web server). It further comprises an advertising technique provided to the customer terminal further comprises advertising information including a link to the website.

Meanwhile, the keyword advertisement is a method for the advertiser to purchase the keyword, a method for providing advertisement information including an advertiser website link matching the keyword to the marketing target customer terminal, and determining the output order of the advertisement information for each advertiser. Various implementation methods exist according to the method, and the related art advertisement information includes a problem of being limited to only one website link that can visit the website of the advertiser who purchased the keyword.

SUMMARY OF THE INVENTION An object of the present invention for solving the above problem is to output advertisement data corresponding to a predetermined keyword (or search term) or confirming (or receiving) an advertisement data output request corresponding to a predetermined content content context (or index term). Requesting (or receiving) a request, first advertisement data including advertiser website link information corresponding to the keyword (or search term) or a content content context (or index term) from a predetermined storage medium; Verifying (or extracting) the second advertisement data including the predetermined value information provided to the customer, and outputting the confirmed (or extracted) first advertisement data on the first advertisement data output area. And outputting the confirmed (or extracted) second advertisement data to a second advertisement data output region. When the terminal selects (or clicks) one of the output first advertisement data and the second advertisement data, the advertisement data selected by the client terminal is determined after determining the advertisement data selected by the client terminal. In the case of the first advertisement data, if the transfer data is transferred to the advertiser website using the link information included in the first advertisement data, and the advertisement data selected (or clicked) from the client terminal is the second advertisement data, 2 provides an advertisement data processing method comprising an advertisement data processing step of processing value information (or a value corresponding to the value information) included in the advertisement data to be provided to the customer.

The advertisement data processing system according to the present invention, when a request for outputting advertisement data corresponding to a predetermined keyword (or search term) or corresponding to a predetermined content content context (or index word) is confirmed (or received), is determined. Advertising data checking means for identifying (or extracting) first advertising data including advertiser website link information and second advertising data including predetermined value information provided to the customer from the advertiser; In the advertisement data output means and the customer terminal to output the first advertising data is output on the first advertising data output area, and to output the identified (or extracted) the second advertising data on the second advertising data output area; When one of the output first advertisement data and the second advertisement data is selected (or clicked), the advertisement data selected by the client terminal is determined. After that, when the advertisement data selected (or clicked) by the client terminal is the first advertisement data, the advertisement data is transferred to the advertiser website using the link information included in the first advertisement data, and selected by the client terminal ( Or advertisement data processing means for processing to provide the customer with the value information (or the value corresponding to the value information) included in the second advertisement data when the advertisement data clicked on is the second advertisement data. It features.

On the other hand, the advertisement data processing system according to the present invention, if the advertisement data output request corresponding to the predetermined keyword (or search term) or corresponding to the predetermined content content context (or index word) is confirmed (or received), the advertiser web The keyword (or search term) corresponding to the keyword (or search term) from a storage medium storing first-time data including the site link information and second storage data storing second advertisement data including predetermined value information provided to the customer by the advertiser, or Advertising data checking means for respectively identifying (or extracting) advertising data corresponding to a predetermined content content context (or index word), and outputting the checked (or extracted) first advertising data on a first advertising data output area. And advertisement data output means for outputting the checked (or extracted) second advertisement data on a second advertisement data output region. When a customer terminal selects (or clicks) one of the output first advertisement data and the second advertisement data, the client terminal determines the selected advertisement data and then selects (or clicks) the advertisement data. When the data is the first advertisement data, when the transfer process to the advertiser website using the link information included in the first advertisement data, and the advertisement data selected (or clicked) in the customer terminal is the second advertisement data, And advertisement data processing means for processing the value information (or the value corresponding to the value information) included in the second advertisement data to be provided to the customer.

The advertisement data processing system according to the present invention is characterized in that it further comprises a billing processing means for performing a billing processing corresponding to the advertisement data processing result of the advertising data processing means.

In the advertisement data processing system according to the present invention, when the advertisement data processing means transfers to the advertiser website using the link information included in the first advertisement data, the advertisement data processing means corresponds to the CPC (Cost) in response to the advertisement data processing result. Per Click) charge processing, and when the advertisement data processing means has processed the value information (or value corresponding to the value information) included in the second advertisement data to be provided to the customer, the advertising data processing result In response, it characterized in that it further comprises a charging processing means for performing a CPA (Cost Per Action) charging processing.

In the advertisement data processing system according to the present invention, in the advertisement data output means, the first advertisement data output region and the second advertisement data output region are arranged side by side, and the first advertisement data and the second advertisement data are output side by side. Or a second advertisement data output region disposed above or below the first advertisement data output region to sequentially output the first advertisement data and the second advertisement data, or the first advertisement data output region. And separating the second advertisement data output region into separate frames (or regions) so that the first advertisement data and the second advertisement data are separated and output.

In the advertisement data processing system according to the present invention, the advertisement data processing means, when processing the value information (or value corresponding to the value information) included in the second advertisement data to be provided to the customer, to the customer terminal The value information (or value corresponding to the value information) is directly downloaded and provided, or the value information (or value corresponding to the value information) is transmitted to the customer terminal or the wireless terminal of the customer through a server on a communication network. Or process to be provided to the second terminal designated by the customer, or to process the value information (or the value corresponding to the value information) to be provided through the advertiser website that registered the second advertisement data. .

In the advertisement data processing system according to the present invention, the value information included in the second advertisement data includes coupon information, coupon information, discount coupon information, ticket information, gift certificate information, point information, and electronic money information. And at least one multimedia content information and product description information.

In the advertisement data processing system according to the present invention, each means is provided in a single server, or is provided in two or more independent servers.

The advertisement data processing method according to the present invention is an advertisement data output request confirmation that confirms (or receives) an advertisement data output request corresponding to a predetermined keyword (or search term) or corresponding to a predetermined content content context (or index word). (Or receiving), first advertisement data including advertiser website link information corresponding to the keyword (or search term) or a content content context (or index term) from a predetermined storage medium and the advertiser is a customer. Confirming (or extracting) the second advertisement data including predetermined value information provided to the user; and outputting the identified (or extracted) first advertisement data on the first advertisement data output area. And an advertisement data output step of outputting the checked (or extracted) second advertisement data on a second advertisement data output region and a customer terminal. If one of the output first advertisement data and the second advertisement data is selected (or clicked), the advertisement data selected by the client terminal is determined, and the advertisement data selected (or clicked) by the client terminal is selected. In the case of the first advertisement data, if the transfer data is transferred to the advertiser website using the link information included in the first advertisement data, and the advertisement data selected (or clicked) from the client terminal is the second advertisement data, And an advertisement data processing step of processing the value information (or the value corresponding to the value information) included in the advertisement data to be provided to the customer.

Meanwhile, the advertisement data processing method according to the present invention outputs advertisement data corresponding to a predetermined keyword (or search term) or confirming (or receiving) an advertisement data output request corresponding to a predetermined content content context (or index word). From the request storage (or receiving) step, a storage medium for storing the first advertising data including the advertiser website link information, and a second medium for storing the second advertising data containing the predetermined value information provided to the customer by the advertiser Advertising data corresponding to the keyword (or search term) or corresponding to a content content context (or index term), respectively, for verifying (or extracting) advertising data; and identifying (or extracting) the first advertising data. And outputting the identified (or extracted) second advertisement data on the second advertisement data output region. When the advertisement data output step and the customer terminal selects (or clicks) one of the output first advertisement data and the second advertisement data, the client terminal determines the selected advertisement data and then selects the selected advertisement data from the client terminal. If the advertisement data (or clicked) is the first advertisement data, the transfer data is transferred to the advertiser website using the link information included in the first advertisement data, and the advertisement data selected (or clicked) by the client terminal is stored. In the case of the second advertisement data, the advertisement data processing step of processing the value information (or the value corresponding to the value information) included in the second advertisement data is provided to the customer.

Meanwhile, the advertisement data processing method according to the present invention outputs advertisement data corresponding to a predetermined keyword (or search term) or confirming (or receiving) an advertisement data output request corresponding to a predetermined content content context (or index word). A request value (or receiving) step and advertising data corresponding to the keyword (or search term) or a content content context (or index term) from a predetermined storage medium include predetermined value information provided to the customer by the advertiser. The advertisement data verification step of checking (or extracting) the advertisement data and advertising data including predetermined value information provided to the customer by the identified advertiser (or extracted) are output on the predetermined advertisement data output area. When the advertisement data output step and the client terminal selects (or clicks) the output advertisement data, the client terminal is selected. Including the advertisement data processing step of processing to provide the (value corresponding to a value or information) value information contained in the advertisement data to the client characterized in that formed.

In the advertisement data processing method according to the present invention, after the advertisement data processing step, characterized in that it further comprises a billing processing step for performing the billing processing corresponding to the advertisement data processing result.

In the advertisement data processing method according to the present invention, the value included in the advertisement data includes at least one coupon, a use ticket, a discount ticket, a ticket, a gift certificate, a point, an electronic money, multimedia contents, and a product description. It is done.

On the other hand, it includes a recording medium recording a program for executing the above-described advertising data processing method.

Meanwhile, the advertisement data processing apparatus according to the present invention may classify first advertisement data including advertiser website link information to correspond to a predetermined keyword (or a search word, a context, or an index word), and store the classified advertisement data in a first storage medium. Means for classifying the second advertisement data including the predetermined value information provided to the customer to correspond to the predetermined keyword (or the search word or the context or the index word) and storing the second advertisement data in the second storage medium, and the predetermined keyword (or the search term). At least one corresponding to the keyword (or search word or context or index word) from the first storage medium when the request for outputting advertisement data corresponding to or corresponding to a predetermined content content context (or index word) is confirmed (or received). Identify (or extract) the first advertisement data from the second storage medium; Means for identifying (or extracting) at least one or more second advertisement data corresponding to an index word) and processing the identified (or extracting) at least one first advertisement data to be output on a first advertisement data output area; And means for processing the at least one identified second advertisement data to be output on the second advertisement data output area.

Meanwhile, the advertisement data processing apparatus according to the present invention includes a predetermined value including at least one coupon, a coupon, a discount coupon, a ticket, a gift certificate, a point, an electronic money, multimedia content, and a product description that an advertiser provides to a customer. A storage medium for classifying and storing the classified advertisement data so as to correspond to a predetermined keyword (or a search term or a context or an index term), and corresponding to the predetermined keyword (or a search term) or corresponding to a predetermined content content context (or an index term). Means for verifying (or extracting) at least one or more advertisement data corresponding to the keyword (or search term or context or index) from the storage medium and confirming (or extracting) the advertisement data output request. Processing at least one advertisement data to be output on the advertisement data output area. It characterized by comprising the stage.

In the advertisement data processing apparatus according to the present invention, when the client terminal selects (or clicks) the output advertisement data, the client terminal further includes means for processing the value included in the selected advertisement data to the customer. Characterized in that made.

Hereinafter, with reference to the accompanying drawings and description will be described in detail the operating principle of the preferred embodiment of the present invention. However, the drawings and the following description shown below are for the preferred method among various methods for effectively explaining the features of the present invention, the present invention is not limited only to the drawings and description below. In addition, in the following description of the present invention, if it is determined that a detailed description of a related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description will be omitted. Terms to be described later are terms defined in consideration of functions in the present invention, which may vary according to intentions or customs of users or operators. Therefore, the definition should be made based on the contents throughout the present invention.

In addition, preferred embodiments of the present invention to be carried out below are provided in each system functional configuration to efficiently describe the technical components constituting the present invention, or system functions that are commonly provided in the technical field to which the present invention belongs. The configuration will be omitted, and described mainly on the functional configuration to be additionally provided for the present invention. If those skilled in the art to which the present invention pertains, it will be able to easily understand the function of the components that are conventionally used among the omitted functional configuration not shown below, and also the configuration omitted as described above The relationship between the elements and the components added for the present invention will also be clearly understood.

In addition, the following examples will be used to appropriately modify, integrate, or separate the terminology so that those skilled in the art to which the present invention pertains may clearly understand the present invention. The present invention is by no means limited thereto. That is, each means described above is a server (or terminal) provided on the system shown in the following embodiments, or is a predetermined functional configuration provided in at least one or more servers (or terminals), or at least one or more servers. (Or a terminal) may be an association of at least two or more functional components. In addition, the server (or terminal) shown in the following embodiment is shown to include at least two or more functional components for achieving the technical features of the present invention for convenience, the functional component shown in the server (or terminal) Matched with the above-described means may be provided in two or more different servers (or terminals) according to the role and function of each functional component and the corresponding server (or terminal) operator (or operator), whereby the present invention is not limited No.

As a result, the technical spirit of the present invention is determined by the claims, and the following examples are one means for efficiently explaining the technical spirit of the present invention to those skilled in the art to which the present invention pertains. It is only.

1 is a diagram illustrating an advertisement data registration system for providing a plurality of keyword advertisements (or contextual advertisements) for each advertiser according to an embodiment of the present invention.

In more detail, in FIG. 1, in order to provide a plurality of keyword advertisements (or contextual advertisements) for at least one advertiser, a predetermined advertiser terminal 140 (or an advertising agent terminal) is connected to a server on an advertisement data processing system through a predetermined communication network. The server provides the advertisement registration information including at least one predetermined advertiser information, keyword information, a plurality of advertisement data associated with the keyword, and deposit information and billing policy information for the plurality of advertisement data. An advertisement data registration system for storing the advertisement registration information provided from the advertiser terminal 140 in the storage medium 135 provided on the advertisement data processing system, having a general knowledge in the technical field to which the present invention belongs. If it grows, referring to and / or modifying the present Figure 1, the plurality of advertisers Various implementation methods for the configuration of an advertisement data registration system for providing keyword advertisements (or contextual advertisements) of the present invention may be inferred. However, the present invention includes all the implementation methods inferred from above, and only the implementation method illustrated in FIG. It is not limited.

Hereinafter, components corresponding to at least one or more means and / or functional configurations for storing the advertisement registration information provided from the advertiser terminal 140 on the storage medium 135 on the advertisement data registration system shown in FIG. 1. For the sake of convenience, the advertisement registration server 100 is referred to. The advertisement registration server 100 may be a web server 145 (or advertisement) provided in the advertisement data processing system illustrated in FIGS. 3A or 3B or 11A or 11B. The same server as the server 150, or a component constituting the web server 145 (or the ad server 150), or associated with the web server 145 (or the ad server 150). It may be a separate server, whereby the present invention is not limited.

Referring to FIG. 1 according to an embodiment of the present invention, an advertisement data registration system for providing a plurality of keyword advertisements (or contextual advertisements) for each advertiser according to the present invention may include at least one advertiser terminal 140 connected to a predetermined communication network. ), An advertisement including at least one predetermined advertiser information and keyword information transmitted from the advertiser terminal 140, a plurality of advertisement data associated with the keyword, and deposit information and billing policy information for the plurality of advertisement data. The storage medium 135 storing the registration information, and the advertiser terminal 140 is connected through a predetermined communication network, the advertiser terminal 140 receives the advertisement registration information transmitted through the communication network to the storage medium ( And an advertisement registration server 100 to be stored in 135).

The advertiser terminal 140 is a wired communication network based on Transmission Control Protocol / Internet Protocol (TCP / IP) (eg, Asymmetric Digital Subscriber Line (ADSL) / Very High-data Rate Digital Subscriber Line (VDSL) and / or cable communication network). It comprises at least one wired terminal including a desktop computer and / or laptop connected to the advertisement registration server 100 via a communication, and / or a mobile communication network based on code division multiple access (CDMA) (or HSDPA) A mobile communication terminal connected to a High Speed Downlink Packet Access (Mobile Speed Network) -based mobile communication network, and / or a mobile Internet terminal connected to an IEEE 802.16x-based high-speed wireless Internet, and / or an IEEE 802.11x-based wireless LAN network. Characterized in that it comprises at least one or more wireless terminals including at least one WLAN terminal, the advertiser terminal 140 is A function for outputting at least one advertisement registration interface screen provided by the high registration server 100, inputting and / or selecting at least one information through the advertisement registration interface screen, and transmitting the same to the advertisement registration server 100. It is desirable to have a configuration (e.g., a browser program and a communication function).

Those skilled in the art to which the present invention pertains will be able to easily infer the characteristics of the advertiser terminal 140 corresponding to at least one or more wired terminal and / or wireless terminal, detailed description thereof Omit for convenience.

When the advertiser terminal 140 is a wired terminal according to an embodiment of the present invention, the communication network includes the TCP / IP based wired communication network, and when the advertiser terminal 140 is a wireless terminal, the communication network Preferably comprises at least one of the CDMA-based (or HSDPA-based) mobile communication network, and / or IEEE 802.16x-based high-speed wireless Internet, and / or IEEE 802.11x-based wireless LAN network.

The storage medium 135 provided on the advertisement data processing system according to the present invention includes predetermined advertiser information and keyword information transmitted from the advertiser terminal 140, a plurality of advertisement data associated with the keyword, and the plurality of advertisements. And storing advertisement registration information including at least one deposit information and billing policy information for the data, wherein the advertisement registration information is stored in the advertisement data processing system shown in FIGS. 3a or 3b or 11a or 11b. It is used to provide a plurality of advertisements corresponding to the plurality of advertisement data to at least one or more customer terminals (or customers).

According to the exemplary embodiment of the present invention, the advertisement registration server 100 establishes a predetermined communication channel with the advertiser terminal 140 through the communication network in order to provide a web interface corresponding to the advertiser terminal 140 and the communication network. It characterized in that it comprises an interface unit 105 for connecting and managing, whereby the advertisement registration server 100 is a web server that is connected to the advertiser terminal 140 via a wired communication network and / or a wireless communication network ( 145).

According to an exemplary embodiment of the present invention, when the advertiser terminal 140 is a wired terminal to which a communication channel is connected through a TCP / IP-based wired communication network, the interface unit 105 may be connected to the advertiser terminal 140 and HTTP ( Connect a predetermined communication channel based on a Hyper-Text Transfer Protocol protocol, and the advertisement registration interface screen and / or information in the form of a Hyper-Text Markup Language (HTML) compatible document to the advertiser terminal 140 through the communication channel. Transmitting and outputting a provision screen, predetermined advertiser information and keyword information inputted from the advertiser terminal 140 through the advertisement registration interface screen, a plurality of advertisement data associated with the keyword, and the plurality of advertisement data It is preferable to perform a function of receiving and processing advertisement registration information including at least one deposit information and a charge policy information for. .

According to another exemplary embodiment of the present invention, when the advertiser terminal 140 is a wireless terminal to which a communication channel is connected through a CDMA based wireless communication network, the interface unit 105 is connected to the advertiser terminal 140 and WAP (Wireless). Connect a predetermined communication channel based on Application Protocol and / or Mobile Explorer (ME) protocol, and the advertisement in the form of WML (Wireless Markup Language) and / or HTML compatible document to the advertiser terminal 140 through the communication channel. Transmits and outputs a registration interface screen and / or an information providing screen, predetermined advertiser information corresponding to the advertisement registration interface screen, keyword information, a plurality of advertisement data associated with the keyword, and the plurality of advertisement data from the advertiser terminal 140 And a function of receiving and processing advertisement registration information including at least one deposit information and a charge policy information for advertisement data. It is preferable to.

According to another exemplary embodiment of the present invention, when the advertiser terminal 140 is a wireless terminal to which a communication channel is connected through an IEEE 802.16x based wireless communication network, the interface unit 105 is connected to the advertiser terminal 140. Connect a predetermined communication channel based on a wireless protocol corresponding to the IEEE 802.16x standard, and transmit and output a predetermined advertisement registration interface screen and / or information providing screen to the advertiser terminal 140 through the communication channel. At least one of predetermined advertiser information and keyword information corresponding to the advertisement registration interface screen, a plurality of advertisement data associated with the keyword, deposit information for the plurality of advertisement data, and charging policy information from the advertiser terminal 140. It is preferable to perform a function of receiving and processing advertisement registration information including, or the advertiser terminal 1 When 40) is a wireless terminal to which a communication channel is connected through an IEEE 802.11x based wireless communication network, the interface unit 105 is determined based on the wireless protocol corresponding to the advertiser terminal 140 and the IEEE 802.11x standard. Connect a communication channel, transmit and output a predetermined advertisement registration interface screen and / or information providing screen to the advertiser terminal 140 through the communication channel, and output from the advertiser terminal 140 to the advertisement registration interface screen. It is preferable to perform a function of receiving and processing corresponding predetermined advertisement registration information.

Referring to FIG. 1, the advertisement registration server 100 is connected to the interface unit 105 when a predetermined advertiser terminal 140 accesses the advertisement registration server 100 through the interface unit 105. The advertiser terminal 140 inputs advertisement registration information including at least one predetermined advertiser information, keyword information, a plurality of advertisement data associated with the keyword, and deposit information and billing policy information for the plurality of advertisement data. The interface providing unit 110 for generating (or extracting) a predetermined advertisement registration interface screen to be transmitted) and the advertisement registration interface screen in the advertiser terminal 140 in association with the interface unit 105. The information receiving unit 115 for receiving the advertisement registration information to be input (or selected) through the transmission and the received advertisement registration information to the storage medium ( And a deposit confirmation unit 125 for confirming whether an amount corresponding to the deposit information included in the received advertisement registration information is deposited. In accordance with the charging policy information corresponding to the plurality of advertisement data included in the received advertisement registration information, it is preferable to have a validity check unit for checking the validity of the charging process for charging a predetermined advertising amount from the deposit.

The interface providing unit 110, when a predetermined advertiser terminal 140 is connected to the advertisement registration server 100 through the interface unit 105, the functional configuration (for example, advertisers) provided in the advertiser terminal 140 An advertisement including at least one predetermined advertiser information, keyword information, a plurality of advertisement data associated with the keyword, deposit information, and charging policy information for the plurality of advertisement data corresponding to a browser program provided in the terminal 140). Generate a predetermined advertisement registration interface screen that can input (or select) registration information and transmit it to the advertisement registration server 100 through the communication network, and / or extract from a predetermined database (not shown), and The advertisement registration interface screen generated (or extracted) in association with the interface unit 105 is transferred to the advertiser terminal 140 through the communication network. It is characterized by providing.

According to an embodiment of the present invention, the advertisement registration interface screen inputs advertiser information corresponding to the advertisement registration information, keyword information, a plurality of advertisement data, and deposit information for the plurality of advertisement data, and corresponds to charging policy information. A user interface for inputting (or selecting) advertising amount information and a billing method (eg, a billing method corresponding to an advertisement link connection, or a billing method corresponding to providing value information (or a value corresponding to the value information)). It is preferable to comprise a.

According to another exemplary embodiment of the present invention, the advertisement registration interface screen inputs advertiser information corresponding to the advertisement registration information, keyword information, a plurality of advertisement data, and deposit information for the plurality of advertisement data, and a predetermined charging policy. A user interface for inputting (or selecting) advertisement amount information and a billing method (eg, a billing method corresponding to an advertisement link connection, or a billing method corresponding to providing value information (or value corresponding to the value information)). It is preferable to make it.

Thereafter, the advertiser terminal 140 includes at least one of predetermined advertiser information, keyword information, a plurality of advertisement data associated with the keyword, deposit information and billing policy information for the plurality of advertisement data, based on the advertisement registration interface screen. When the advertisement registration information including the above is input (or selected) and the advertisement registration information is confirmed to be input (or selected), the advertiser terminal 140 enters the advertisement registration information (or selected) through the communication network. Send to the advertisement registration server 100.

Those skilled in the art to which the present invention pertains, the advertiser information through the at least one form (Form) form included in the advertisement registration interface screen in the advertiser terminal 140 and the keyword and Technical features for inputting (or selecting) a plurality of linked advertisement data and advertisement registration information including at least one or more deposit information and billing policy information for the plurality of advertisement data, and the communication through a communication protocol provided by the communication network. (Or selected) will be familiar with the technical features for transmitting the advertisement registration information to the advertisement registration server 100, a detailed description thereof will be omitted for convenience.

The information receiving unit 115 is a predetermined advertiser information and keyword information, a plurality of advertising data associated with the keyword and the deposit information and billing policy for the plurality of advertising data through the advertisement registration interface screen in the advertiser terminal 140 When the advertisement registration information including at least one information is input (or selected) and transmitted through the communication network, the advertisement registration information is received in cooperation with the interface unit 105.

Here, the advertiser information is a shop of an advertiser who wants to provide a plurality of advertisement data associated with the keyword information to at least one or more customer terminals through the advertisement data processing system shown in FIGS. 3a or 3b or 11a or 11b. (Or shopping mall) information and at least one representative product (or service) information sold in the advertiser store (or shopping mall) is preferably included.

The keyword information may include at least one or more words associated with the plurality of advertisement data, among keywords (or search terms) input from at least one or more customer terminals in the advertisement data processing system illustrated in FIGS. 3A or 3B or 11A or 11B. (Or syllable), or the advertiser includes at least one or more words (or syllables) for identifying a customer terminal for providing the plurality of advertisement data.

In addition, the keyword information may be provided in the context (or index word) of at least one web document (or document content) content provided to at least one or more customer terminals in the advertisement data processing system illustrated in FIGS. 3A, 3B, 11A, or 11B. ), At least one or more words (or syllables) associated with the plurality of advertisement data, or at least one or more words (or syllables) for the advertiser to identify a customer terminal for providing the plurality of advertisement data. desirable.

The plurality of pieces of advertisement data may be generated when the keyword information is input from at least one or more client terminals in the advertisement data processing system illustrated in FIGS. 3A, 3B, 11A, or 11B. It is preferable to include N (N> = 2) pieces of advertisement data to be transmitted to the customer terminal.

According to an embodiment of the present invention, among the plurality of advertisement data, the first advertisement data may include advertiser Uniform Resource Locator (URL) information of the online store (or advertisement website) of the advertiser. N (N = 2,3, ..., N) advertisement data includes coupon information, coupon information, discount coupon information, ticket information, gift certificate information, point information, It is preferable to include value information (or value corresponding to the value information) including at least one or more currency information, multimedia content information, product description information, etc., and the Nth (N = 2, 3, .. ., N) the value information (or value corresponding to the value information) corresponding to the advertisement data comprises at least one of a predetermined value name, information type and value providing URL information. It is preferred.

According to another exemplary embodiment of the present invention, among the plurality of advertisement data, the Nth (N = 2, 3, ..., N) advertisement data is limited to the value information (or a value corresponding to the value information). The Nth (N = 2,3, ..., N) advertising data includes URL information for the advertiser's other online store (or advertising website), or It is possible for the advertiser to include event product information (e.g., event product type and event price and event product sale URL information, etc.) that the advertiser intends to sell through the online store (or advertisement website), thereby limiting the present invention. Not.

According to an exemplary embodiment of the present invention, when the advertisement data includes the advertiser URL information, the advertisement data processing system illustrated in FIGS. 3A or 3B or 11A or 11B may be matched with keyword information provided from a customer terminal. It is preferable to provide predetermined advertiser URL information to the customer terminal. When the advertiser URL information is clicked on in the customer terminal, the advertisement data processing system may be configured to provide an online store (Order) of an advertiser corresponding to the customer terminal and the advertiser URL information. Or an advertising website).

Hereinafter, the advertisement data processing system illustrated in FIGS. 3A, 3B, 11A, or 11B provides the advertisement data including the advertiser URL information to the client terminal, and then clicks the advertiser URL information on the client terminal. Then, linking the client terminal and the advertiser's online store (or advertisement website) corresponding to the advertiser URL information is referred to as "link link based advertisement provision" for convenience.

According to another exemplary embodiment of the present invention, when the advertisement data includes the value information (or the value corresponding to the value information), the advertisement data processing system shown in FIG. 3A or FIG. 3B or FIG. 11A or FIG. It is preferable to provide predetermined value information (or value corresponding to the value information) (for example, a value name and information type and value providing URL information) matched with keyword information provided from the terminal to the customer terminal. Clicks on the predetermined value information (or value corresponding to the value information) providing URL information corresponding to the value information (or value corresponding to the value information), and provides the value information (or value corresponding to the value information) providing URL. Value information corresponding to the information (or value corresponding to the value information) providing server to the customer's advertising receiving means of the value information ( Denotes predetermined value information (or value corresponding to the value information) corresponding to the value information (for example, coupon information, voucher information, discount ticket information, ticket information, gift certificate information, point information, , Electronic money information, multimedia content information, product description information, and the like).

Here, the value information (or value corresponding to the value information) providing server corresponding to the value information (or value corresponding to the value information) providing URL information is the web shown in Figure 3a or 3b or 11a or 11b. It is preferable that the server 145 (or the ad server 150) comprises any one of the advertiser server, the value information (or value corresponding to the value information) providing server (for example, the web server 145 ( Alternatively, the advertisement server 150 or the advertiser server may store at least one or more value information (or values corresponding to the value information) to be provided to the advertisement receiving means of the customer, or may correspond to the value information (or the value information). Value).

Hereinafter, in the advertisement data processing system shown in FIGS. 3A, 3B, 11A, or 11B, the advertisement data including the value information (or the value corresponding to the value information) is provided to the customer terminal, and the customer When the terminal clicks on the value information (or value corresponding to the value information) providing URL information corresponding to the value information (or value corresponding to the value information), the value information (or value corresponding to the value information) providing URL information The value information (or value corresponding to the value information) providing server (for example, web server 145 (or ad server 150) to the advertiser server, etc.) corresponding to the value information (or Providing the value information (or the value corresponding to the value information) corresponding to the value corresponding to the value information is referred to as "providing value transfer-based advertising" for convenience.

Those skilled in the art to which the present invention pertains can use various N (N = 2,3, ..., N) will be able to infer the advertising data, the present invention is characterized in that it comprises all kinds of inferred N (N = 2, 3, ..., N) advertising data.

At least one deposit information for the plurality of advertisement data is at least one or more customer terminals of the plurality of advertisement data matched with the keyword information through the advertisement data processing system shown in FIGS. 3A, 3B, 11A, or 11B. After the above advertisement data is provided, if the link connection based advertisement provision (or value transmission based advertisement provision) is confirmed by the request of the client terminal, the link connection based advertisement provision (or value transmission based advertisement provision) corresponding to the link connection based advertisement provision is provided. It is preferable to include the amount information pre-deposited by the advertiser in order to pay the advertising amount of the, the information on the depositor (or advertiser) and the account information (or virtual) deposited the amount according to the intention of the skilled person Account information).

If the charging policy information for the plurality of advertisement data is verified through the link data-based advertisement provision (or value transmission-based advertisement provision) through the advertisement data processing system illustrated in FIGS. 3A, 3B, 11A, or 11B, It is preferable that policy information for charging an amount corresponding to the identified link connection-based advertisement provision (or value transmission-based advertisement provision) among the deposits deposited by the advertiser as an advertisement amount is preferably included.

According to an exemplary embodiment of the present invention, the charging policy information may include advertisement data provided to a predetermined client terminal through the advertisement data processing system shown in FIGS. 3a or 3b or 11a or 11b of the plurality of advertisement data. Advertiser URL information of the advertiser's online store (or an advertisement website) is included, and when the link connection based advertisement is confirmed by the customer terminal, the advertisement price information corresponding to the link connection based advertisement provision is included. It is preferable to include charge-per-click information, and in the case of purchasing at least one product (or service) from the online store (or advertisement website) corresponding to the advertiser URL information in the customer terminal according to the intention of the skilled person, The product including advertisement price information corresponding to a product (or service) purchase ( A service) can be made, including the Buy-specific billing data, and to which the present invention is not limited.

According to another exemplary embodiment of the present invention, the charging policy information may include advertisement data provided to a predetermined customer terminal through the advertisement data processing system shown in FIGS. 3a or 3b or 11a or 11b of the plurality of advertisement data. Is the value information (or value corresponding to the value information), and when the value transfer based advertisement provision is confirmed by the customer terminal, the value information (or value information including advertisement amount information corresponding to the value transfer based advertisement provision) It is preferable to include billing information for each value provided) corresponding to the value information.

Those skilled in the art to which the present invention pertains include various charging policy information (eg, based on the link connection) for charging the deposit to the advertisement amount in response to the plurality of advertisement data characteristics in addition to the above-described charging policy. It may be possible to infer a billing policy for integrating billing for advertisement provision and value transfer based advertisement provision corresponding to the value information (or the value corresponding to the value information), but the present invention includes all billing policies inferred above. It is clear that it is characterized by that.

When the advertisement registration information is received through the information receiving unit 115, the deposit confirmation unit 125 is the account information (or virtual account) in which the deposit is deposited among the deposit information included in the advertisement registration information through a predetermined communication network. And the advertiser as a depositor in the account (or virtual account) in connection with the financial company server 155 corresponding to the information).

According to the embodiment of the present invention, if it is not confirmed that the amount corresponding to the deposit information included in the advertisement registration information is deposited, it is preferable that a keyword advertisement corresponding to the advertisement registration information is not provided.

The validity confirming unit includes a plurality of advertisement data included in the advertisement registration information in connection with a web server 145 (or an advertisement server 150) that provides a keyword advertisement corresponding to the advertisement registration information, or an advertiser server (not shown). It is characterized in that the billing processing validity for charging a predetermined advertising amount to the charging policy information according to the link connection-based advertising provided (or value transfer-based advertising provided) corresponding to the.

According to an embodiment of the present invention, among the plurality of advertisement data included in the advertisement registration information, the advertisement requested from the client terminal includes the link connection-based advertisement corresponding to the advertiser URL information, and the charging policy information When the billing amount corresponding to the link-based advertising provided, the validity check unit preferably checks whether the online store (or advertising website) corresponding to the advertiser URL information is a website accessible from the customer terminal. .

Or, the advertisement requested from the customer terminal includes providing the link connection-based advertisement corresponding to the advertiser URL information, and the charging policy information is predetermined in the online store (or advertisement website) to which the customer is linked. When charging for purchasing a product (or service) (e.g., a customer's action), the validity checking unit may be configured to execute the online store (in the advertisement data processing system shown in FIG. 3A or 3B or 11A or 11B). Or in conjunction with an advertising website) to ensure that the customer can track (or verify) in real time (or periodically) the purchase of a given product (or service) (eg, the customer's action). Do.

According to another exemplary embodiment of the present invention, among the plurality of advertisement data included in the advertisement registration information, an advertisement requested from the client terminal corresponds to the value transmission-based advertisement corresponding to the value information (or value corresponding to the value information). A web server 145 shown in FIG. 3A or FIG. 3B or FIG. 11A or FIG. 11B, including the provision, and the value information (or the value corresponding to the value information) corresponding to the value information (or the value corresponding to the value information). (Or the advertisement server 150 to provide the advertisement receiving means of the customer, the validity confirming unit corresponding to the value information (or value information) to the web server 145 (or the ad server 150) Value information (or value corresponding to the value information) corresponding to the value) is provided to the advertisement receiving means of the customer is provided, and the value information (or value information) To make sure that value) can be provided to enable the customer preferred.

Or, the advertisement requested from the client terminal includes providing the value transfer based advertisement corresponding to the value information (or value corresponding to the value information), and corresponding to the value information (or value corresponding to the value information). When the value information (or the value corresponding to the value information) is provided to the advertisement receiving means of the customer in the advertiser server shown in FIG. 3a or 3b or 11a or 11b, the validity verification unit is shown in FIG. 3a or 3b or In the advertisement data processing system shown in FIG. 11A or FIG. 11B, the advertisement information processing means of the customer is linked to the advertiser server to correspond to the value information (or the value corresponding to the value information). It is desirable to verify that value can be tracked (or confirmed) in real time (or periodically) that the value is provided.

Those skilled in the art to which the present invention pertains correspond to providing the link connection-based advertisements (or providing value transmission-based advertisements) according to the characteristics of the advertisement data and the charging policy in addition to the above-described charging process validation method. Various methods of confirming the billing processing validity may be inferred, and the present invention is not limited to the billing processing validating method.

The information storage unit 120 stores the advertisement registration information including at least one advertisement information, keyword information, a plurality of advertisement data associated with the keyword, deposit information and billing policy information for the plurality of advertisement data. And to store at 135.

According to an exemplary embodiment of the present invention, the information storage unit 120 may select first advertisement data including link information of an advertiser website from among a plurality of advertisement data included in the advertisement registration information, as a predetermined keyword (or search word or context). Or categorized according to an index word) and stored in the first storage medium 135, and corresponding to the keyword (or search word or context or index word) for the second advertisement data including predetermined value information provided to the customer by the advertiser. It is preferable to perform the function of the advertisement data storage means for classifying and storing in the second storage medium 135, the first storage medium 135 and the second storage medium 135 is one storage medium 135 Or, may be two or more storage media 135 are separated separately, but the present invention is not limited by this, an embodiment of the present invention is shown as a single storage medium 135 for convenience. A description over.

2 is a diagram illustrating an information registration process for providing a plurality of keyword advertisements (or contextual advertisements) for each advertiser according to an embodiment of the present invention.

In more detail, in FIG. 2, the advertiser terminal 140 on the advertisement data registration system illustrated in FIG. 1 is connected to the advertisement registration server 100 through the predetermined communication network with the advertiser information, the keyword information, and the keywords. Storing advertisement registration information in a storage medium 135 by the advertisement registration server 100 when the advertisement registration information including at least one advertisement data and deposit information and billing policy information for the plurality of advertisement data is transmitted. As a person skilled in the art to which the present invention pertains, various implementations of the information registration process for providing a plurality of keyword advertisements (or contextual advertisements) for each advertiser by referring to and / or modifying the drawing 2 The method may be inferred, but the present invention encompasses all of the inferred implementation methods, and is shown in FIG. It shall be limited to.

Hereinafter, in FIG. 2, the advertisement registration server 100 on the advertisement data registration system shown in FIG. 1 is referred to as a “server” for convenience, and the advertiser terminal 140 on the advertisement data registration system shown in FIG. 1 is referred to for convenience. It is called "terminal".

Referring to FIG. 2, the terminal on the advertisement data registration system shown in FIG. 1 connects to a communication channel for providing a plurality of keyword advertisements (or contextual advertisements) for each advertiser by accessing the server through the communication network (200). .

According to an embodiment of the present invention, the communication channel connection process may further include at least one or more steps of logging in to the server from the terminal, and / or joining the server to the server. In the process, the customer information corresponding to the terminal is extracted (or obtained).

In the technical field to which the present invention pertains, the terminal accesses the server according to a communication protocol corresponding to the communication network through a predetermined browser program corresponding to the communication network, thereby providing a plurality of keyword advertisements for each advertiser. It will be familiar with the technical features of connecting a communication channel for providing (or contextual advertising), a detailed description thereof will be omitted for convenience.

As described above, when a communication channel for providing a plurality of keyword advertisements (or contextual advertisements) for each advertiser is connected between the terminal and the server, the terminal transmits a plurality of keyword advertisements (or contextual advertisements) for each advertiser to the server through the communication channel. Request an advertisement registration interface screen for providing (205), and correspondingly, the server generates (or extracts) an advertisement registration interface screen including a user interface for inputting (or selecting) the advertisement registration information from the terminal. Ha) 210) and transmits the generated (or extracted) advertisement registration interface screen to the terminal through the communication channel (215).

According to an embodiment of the present invention, the advertisement registration interface screen inputs advertiser information corresponding to the advertisement registration information, keyword information, a plurality of advertisement data, and deposit information for the plurality of advertisement data, and corresponds to charging policy information. A user interface for inputting (or selecting) advertising amount information and a billing method (eg, a billing method corresponding to an advertisement link connection, or a billing method corresponding to providing value information (or a value corresponding to the value information)). It is preferable to comprise a.

According to another exemplary embodiment of the present invention, the advertisement registration interface screen inputs advertiser information corresponding to the advertisement registration information, keyword information, a plurality of advertisement data, and deposit information for the plurality of advertisement data, and a predetermined charging policy. A user interface for inputting (or selecting) advertisement amount information and a billing method (eg, a billing method corresponding to an advertisement link connection, or a billing method corresponding to providing value information (or value corresponding to the value information)). It is preferable to make it.

Thereafter, the terminal receives a plurality of advertisement data associated with the keyword and a plurality of advertisement data and the plurality of advertisements through the user interface included in the advertisement registration interface screen for inputting (or selecting) the advertisement registration information. The advertisement registration information including at least one deposit information and the charging policy information for the data is input (or selected).

If the terminal inputs (or selects) advertisement information, keyword information, a plurality of advertisement data associated with the keyword, advertisement registration information including at least one deposit information and a charging policy information for the plurality of advertisement data. 225) The terminal transmits the advertisement registration information to the server through the communication channel (230), and correspondingly, the server checks whether an amount corresponding to the deposit information included in the received advertisement registration information is deposited. Verify the deposit validity to verify (235).

According to the embodiment of the present invention, the server is linked with the financial company server 155 corresponding to the account information (or virtual account information) in which the deposit is deposited among the deposit information included in the advertisement registration information through a predetermined communication network. It is preferable to check whether the deposit is deposited by using the advertiser as a depositor in the account (or a virtual account).

If the deposit validity is not confirmed (240), the server deactivates the keyword advertisement for the advertisement registration information (255) until the deposit validity is confirmed (255), the storage medium 135 and the advertiser information and In operation 265, advertisement information including keyword information, a plurality of advertisement data associated with the keyword, and at least one deposit information and a charging policy information for the plurality of advertisement data are stored (265).

On the other hand, if the deposit validity is confirmed (240), the server provides the link connection-based advertising (or value transfer-based advertising) from the deposit in accordance with the charging policy information corresponding to the plurality of advertisement data included in the advertisement registration information. In operation 240, the validity of the billing process for charging the predetermined advertising amount corresponding to the check is verified.

According to an exemplary embodiment of the present invention, the server may provide a keyword advertisement corresponding to the advertisement registration information to at least one or more customer terminals (or customers). Billing processing effectiveness for charging a predetermined advertising amount corresponding to the link connection based advertisement provision (or value transmission based advertisement provision) from the deposit according to the charging policy information corresponding to the plurality of advertisement data in association with It is desirable to check.

According to an embodiment of the present invention, among the plurality of advertisement data included in the advertisement registration information, the advertisement requested from the client terminal includes the link connection-based advertisement corresponding to the advertiser URL information, and the charging policy information When charging the amount corresponding to the link-based advertising provided, the server preferably checks whether the online store (or advertising website) corresponding to the advertiser URL information is a website accessible from the customer terminal.

Or, the advertisement requested from the customer terminal includes providing the link connection-based advertisement corresponding to the advertiser URL information, and the charging policy information is predetermined in the online store (or advertisement website) to which the customer is linked. When charging for purchasing a product (or service) (e.g., a customer's action), the server stores the online store (or in the advertisement data processing system shown in Figures 3a or 3b or 11a or 11b). In conjunction with an advertising website), it is desirable to verify that the customer can track (or verify) in real time (or periodically) the purchase of a given product (or service) (eg, the customer's action). .

According to another exemplary embodiment of the present invention, among the plurality of advertisement data included in the advertisement registration information, an advertisement requested from the client terminal corresponds to the value transmission-based advertisement corresponding to the value information (or value corresponding to the value information). A web server 145 shown in FIG. 3A or FIG. 3B or FIG. 11A or FIG. 11B, including the provision, and the value information (or the value corresponding to the value information) corresponding to the value information (or the value corresponding to the value information). (Or advertising server 150) provided to the customer's advertisement receiving means, the server corresponding to the value information (or value information) to the web server 145 (or advertising server 150) Value information (or value corresponding to the value information) corresponding to the value) is provided that can be provided to the advertisement receiving means of the customer, and whether the value information (or corresponding value information) ) It is desirable to make sure that can be provided to enable the customer.

Or, the advertisement requested from the client terminal includes providing the value transfer based advertisement corresponding to the value information (or value corresponding to the value information), and corresponding to the value information (or value corresponding to the value information). When the value information (or the value corresponding to the value information) is provided to the advertisement receiving means of the customer by the advertiser server shown in Fig. 3a or 3b or 11a or 11b, the server is shown in Fig. 3a or 3b or Fig. In the advertisement data processing system illustrated in FIG. 11A or FIG. 11B, the value information (or the value corresponding to the value information) corresponding to the value information (or the value corresponding to the value information) to the advertisement receiving means of the customer in association with the advertiser server. It is desirable to see if it is possible to track (or confirm) in real time (or periodically) what is being provided.

Those skilled in the art to which the present invention pertains correspond to providing the link connection-based advertisements (or providing value transmission-based advertisements) according to the characteristics of the advertisement data and the charging policy in addition to the above-described charging process validation method. Various methods for confirming the validity of the billing process may be inferred, and the present invention is not limited to the billing process validation method.

If the billing processing validity is not confirmed (240), the server deactivates the keyword advertisement for the advertisement registration information (255) until the billing processing validity is confirmed (255), the advertiser in the storage medium 135 Information and keyword information, a plurality of advertisement data associated with the keyword, and advertisement registration information including at least one or more deposit information and a charging policy information for the plurality of advertisement data (S265).

On the other hand, if the validity of the billing process is confirmed (240), the server activates the keyword advertisement for the advertisement registration information (260), the storage medium 135 is associated with the advertiser information, keyword information and the keyword The advertisement registration information including the plurality of advertisement data and at least one deposit information and the charging policy information for the plurality of advertisement data is stored (265).

Here, the advertiser information is a shop of an advertiser who wants to provide a plurality of advertisement data associated with the keyword information to at least one or more customer terminals through the advertisement data processing system shown in FIGS. 3a or 3b or 11a or 11b. (Or shopping mall) information and at least one representative product (or service) information sold in the advertiser store (or shopping mall) is preferably included.

The keyword information may include at least one or more words associated with the plurality of advertisement data, among keywords (or search terms) input from at least one or more customer terminals in the advertisement data processing system illustrated in FIGS. 3A or 3B or 11A or 11B. (Or syllable), or the advertiser includes at least one or more words (or syllables) for identifying a customer terminal for providing the plurality of advertisement data.

In addition, the keyword information may be provided in the context (or index word) of at least one web document (or document content) content provided to at least one or more customer terminals in the advertisement data processing system illustrated in FIGS. 3A, 3B, 11A, or 11B. ), At least one or more words (or syllables) associated with the plurality of advertisement data, or at least one or more words (or syllables) for the advertiser to identify a customer terminal for providing the plurality of advertisement data. desirable.

The plurality of pieces of advertisement data may be generated when the keyword information is input from at least one or more client terminals in the advertisement data processing system illustrated in FIGS. 3A, 3B, 11A, or 11B. It is preferable to include N (N> = 2) pieces of advertisement data to be transmitted to the customer terminal.

According to an embodiment of the present invention, among the plurality of advertisement data, the first advertisement data may include advertiser Uniform Resource Locator (URL) information of the online store (or advertisement website) of the advertiser. N (N = 2,3, ..., N) advertisement data includes coupon information, coupon information, discount coupon information, ticket information, gift certificate information, point information, It is preferable to include value information (or value corresponding to the value information) including at least one or more currency information, multimedia content information, product description information, etc., and the Nth (N = 2, 3, .. ., N) the value information (or value corresponding to the value information) corresponding to the advertisement data comprises at least one of a predetermined value name, information type and value providing URL information. It is preferred.

According to another exemplary embodiment of the present invention, among the plurality of advertisement data, the Nth (N = 2, 3, ..., N) advertisement data is limited to the value information (or value corresponding to the value information). And the Nth (N = 2,3, ..., N) advertising data includes URL information for the advertiser's other online store (or advertising website), or according to the intention of the skilled person. It is possible for the advertiser to include event product information (e.g., event product type, event price, event product sale URL information, etc.) that the advertiser wants to sell through the online store (or advertisement website), and the present invention is not limited thereto. No.

According to an exemplary embodiment of the present invention, when the advertisement data includes the advertiser URL information, the advertisement data processing system illustrated in FIGS. 3A or 3B or 11A or 11B may be matched with keyword information provided from a customer terminal. It is preferable to provide predetermined advertiser URL information to the customer terminal. When the advertiser URL information is clicked on in the customer terminal, the advertisement data processing system may be configured to provide an online store (Order) of an advertiser corresponding to the customer terminal and the advertiser URL information. Or an advertising website).

Hereinafter, the advertisement data processing system illustrated in FIGS. 3A, 3B, 11A, or 11B provides the advertisement data including the advertiser URL information to the client terminal, and then clicks the advertiser URL information on the client terminal. Then, linking the client terminal and the advertiser's online store (or advertisement website) corresponding to the advertiser URL information is referred to as "link link based advertisement provision" for convenience.

According to another exemplary embodiment of the present invention, when the advertisement data includes the value information (or the value corresponding to the value information), the advertisement data processing system shown in FIG. 3A or FIG. 3B or FIG. 11A or FIG. It is preferable to provide predetermined value information (or value corresponding to the value information) (for example, a value name and information type and value providing URL information) matched with keyword information provided from the terminal to the customer terminal. Clicks on the predetermined value information (or value corresponding to the value information) providing URL information corresponding to the value information (or value corresponding to the value information), and provides the value information (or value corresponding to the value information) providing URL. Value information corresponding to the information (or value corresponding to the value information) providing server to the customer's advertising receiving means of the value information ( Or predetermined value information (or value corresponding to the value information) corresponding to the value information (for example, coupon information, coupon information, discount coupon information, ticket information, gift certificate information, point information, , Electronic money information, multimedia content information, product description information, and the like).

Here, the value information (or value corresponding to the value information) providing server corresponding to the value information (or value corresponding to the value information) providing URL information is the web shown in Figure 3a or 3b or 11a or 11b. It is preferable to include any one of the server 145 (or the ad server 150) or the advertiser server, and the value information (or value corresponding to the value information) providing server (for example, the web server 145 (or Ad server 150 or the advertiser server, etc.) stores at least one or more value information (or value corresponding to the value information) to be provided to the advertisement receiving means of the customer, or the value information (or corresponding value information) It is desirable to have a function to generate a value).

Hereinafter, in the advertisement data processing system shown in FIGS. 3A, 3B, 11A, or 11B, the advertisement data including the value information (or the value corresponding to the value information) is provided to the customer terminal, and the customer When the terminal clicks on the value information (or value corresponding to the value information) providing URL information corresponding to the value information (or value corresponding to the value information), the value information (or value corresponding to the value information) providing URL information The value information (or value corresponding to the value information) providing server (for example, web server 145 (or ad server 150) to the advertiser server, etc.) corresponding to the value information (or Providing the value information (or the value corresponding to the value information) corresponding to the value corresponding to the value information is referred to as "providing value transfer-based advertising" for convenience.

Those skilled in the art to which the present invention pertains can use various N (N = 2,3, ..., N) Advertisement data may be inferred, and the present invention is characterized by including all kinds of inferred N (N = 2, 3, ..., N) advertisement data.

At least one deposit information for the plurality of advertisement data is at least one or more customer terminals of the plurality of advertisement data matched with the keyword information through the advertisement data processing system shown in FIGS. 3A, 3B, 11A, or 11B. After the above advertisement data is provided, if the link connection based advertisement provision (or value transmission based advertisement provision) is confirmed by the request of the client terminal, the link connection based advertisement provision (or value transmission based advertisement provision) It is preferable to include the amount of information deposited by the advertiser in advance in order to pay a predetermined advertising amount, and according to the intention of the skilled person, information on the depositor (or advertiser) who deposited the amount and the account information (or the amount deposited) Virtual account information).

If the charging policy information for the plurality of advertisement data is verified through the link data-based advertisement provision (or value transmission-based advertisement provision) through the advertisement data processing system illustrated in FIGS. 3A, 3B, 11A, or 11B, It is preferable that policy information for charging an amount corresponding to the identified link connection-based advertisement provision (or value transmission-based advertisement provision) among the deposits deposited by the advertiser as an advertisement amount is preferably included.

According to an exemplary embodiment of the present invention, the charging policy information may include advertisement data provided to a predetermined client terminal through the advertisement data processing system shown in FIGS. 3a or 3b or 11a or 11b of the plurality of advertisement data. Advertiser URL information of the advertiser's online store (or an advertisement website) is included, and when the link connection based advertisement is confirmed by the customer terminal, the advertisement price information corresponding to the link connection based advertisement provision is included. It is preferable to include billing information per click, and in the case of purchasing at least one product (or service) from the online store (or advertising website) corresponding to the advertiser URL information in the customer terminal according to the intention of the skilled person, The product including advertisement price information corresponding to a product (or service) purchase ( Or service) purchases can be made to include billing information for each purchase, whereby the present invention is not limited.

According to another exemplary embodiment of the present invention, the charging policy information may include advertisement data provided to a predetermined customer terminal through the advertisement data processing system shown in FIGS. 3a or 3b or 11a or 11b of the plurality of advertisement data. Is the value information (or value corresponding to the value information), and when the value transfer based advertisement provision is confirmed by the customer terminal, the value information (or value information including advertisement amount information corresponding to the value transfer based advertisement provision) It is preferable to include billing information for each value provided) corresponding to the value information.

Those skilled in the art to which the present invention pertains include various charging policy information (eg, based on the link connection) for charging the deposit to the advertisement amount in response to the plurality of advertisement data characteristics in addition to the above-described charging policy. It may be possible to infer a billing policy for integrating billing for advertisement provision and value transfer based advertisement provision corresponding to the value information (or the value corresponding to the value information), but the present invention includes all billing policies inferred above. It is clear that it is characterized by that.

3A and 3B are diagrams illustrating an advertisement data processing system for providing a plurality of keyword advertisements (or contextual advertisements) for each advertiser according to an exemplary embodiment of the present invention.

In more detail, FIGS. 3A and 3B illustrate a plurality of keyword advertisements (contextual advertisements) per advertiser from at least one client terminal 385 to a predetermined web server 300 (eg, a search server for providing a keyword advertisement service). 3A illustrates a configuration of an advertisement data processing system that provides an advertisement data processing system. Among the plurality of advertisement data included in the advertisement registration information registered through the advertisement data registration system shown in FIG. FIG. 3B illustrates a method of directly processing predetermined value information (or a value corresponding to the value information) in the web server 300 using an advertisement receiving unit 390. FIG. A separate advertiser linked to the predetermined advertiser server 380 (or the advertiser server 380) that registered the advertisement registration information through the advertisement data registration system shown in FIG. Value providing server illustrates an exemplary method (not shown), hereinafter collectively referred to for convenience in the treatment is referred to as "the advertiser server 380").

For those of ordinary skill in the art to which the present invention pertains, the present invention relates to an advertisement data processing system for providing a plurality of keyword advertisements (or contextual advertisements) for each advertiser by referring to and / or modifying the drawings 3a and 3b. Various implementation methods may be inferred, but the present invention includes all the implementation methods inferred, and the technical features are not limited only to the implementation methods shown in FIGS. 3A and 3B.

Referring to FIGS. 3A and 3B according to an embodiment of the present invention, an advertisement data processing system for providing a plurality of keyword advertisements (or contextual advertisements) for each advertiser may include at least one client terminal having a predetermined web browser ( 385) and a website that further includes a plurality of keyword advertisement (or contextual advertisement) services for each advertiser according to the present invention in a keyword search (or contextual search) service to the customer terminal 385 through a predetermined communication network. Characterized in that it comprises a web server 300 to operate.

Here, the keyword advertisement is any online advertisement that provides a customer with at least one advertisement data matched with at least one keyword including a predetermined word (or syllable) or natural language input from the client terminal 385 through online. Wherein the contextual advertisement is any online that provides the customer with at least one advertisement data that matches at least one or more keywords corresponding to the context (or index term) included in the web document (or document content) online. Characterized in that it comprises an advertisement.

The client terminal 385 is a generic term for a terminal device, which connects a communication channel for providing the keyword search (or contextual search) service by accessing at least one web server 300 through a predetermined communication network. To this end, the customer terminal 385 comprises a network communication function for connecting to a predetermined communication network and at least one web browser, such as a desktop computer having the network communication function and a web browser. It is preferable to include at least one or more of a fixed terminal, a semi-fixed terminal such as a laptop, or a portable terminal that can be carried / moved.

According to an exemplary embodiment of the present invention, the customer terminal 385 preferably includes at least one wired terminal connected to a Transmission Control Protocol / Internet Protocol (TCP / IP) based wired communication network. It is preferable to connect the communication channel for the keyword search (or context search) service with the web server 300 according to a Hyper-Text Transfer Protocol (HTTP) compatible protocol.

According to another exemplary embodiment of the present invention, the customer terminal 385 may be a Code Division Multiple Access (CDMA) / Wide-CDMA (WDMA) based wireless communication network, an IEEE 802.11x based wireless communication network, or an IEEE 802.16x based wireless communication network. At least one wireless terminal connected to any one of the wireless communication network is preferably made, and the web server 300 and the keyword search according to the Hyper-Text Transfer Protocol (HTTP) compatible protocol provided in the communication network ( Or a context search) service.

After the web server 300 and the communication channel for the keyword search (or contextual search) service are connected, the customer terminal 385 searches for the keyword (or contextual search) from the web server 300 via the communication channel. ) To receive a Hyper-Text Markup Language (HTML) compliant web document (eg, * .html, * .htm, * .asp. * .Jsp, * .xml, * .wml, etc.) for the service. The received web document is output through a web browser provided in the customer terminal 385.

Those skilled in the art to which the present invention belongs, the customer terminal 385 connects the communication channel for the keyword search (or contextual search) service with the web server 300, the web server ( Since 300 will be familiar with the technical features of receiving the web document for the keyword search (or contextual search) service and outputting it through the web browser, a detailed description thereof will be omitted for convenience.

According to an embodiment of the present invention, a web document received through the communication channel to the customer terminal 385 may include at least one user interface (or at least one user interface) for inputting predetermined keyword information for the keyword search (or context search) service. At least one user interface requesting a contextual search), and when the keyword information is input through the user interface (or a contextual search service is requested through the user interface), the client terminal 385. Preferably, the keyword information (or contextual search service request) is transmitted to the web server 300 through the communication channel.

The web server 300 stores web operation data including at least one web document source and digital content for generating at least one web document for the keyword search (or contextual search) service. It is characterized by comprising (or in conjunction with) a DBMS (DataBase Management System) having a.

According to an embodiment of the present invention, the web document source of the web operation data is HTML-compatible tags and various scripts for generating a web document provided by the web server 300 to at least one or more customer terminals 385. It is preferable to include a code, and the data content preferably comprises at least one or more image content, sound content, multimedia content to be included in the web document.

Those skilled in the art to which the present invention pertains will be familiar with the technical features of generating at least one web document including the web document source and digital content included in the operation data. Detailed description thereof will be omitted for convenience.

According to an embodiment of the present invention, the DBMS may store and store at least one web service related information (eg, member information for membership web service) in addition to the web operation D / B. Those skilled in the art will be able to easily infer various types of information or content stored in the DBMS corresponding to each web server 300 application field, so the detailed description thereof is for convenience. Omit.

3A and 3B, the DBMS included in (or associated with) the web server 300 includes advertiser information, keyword information, and keyword information registered through the advertisement data registration system shown in FIG. A storage medium 370 storing at least one advertisement data associated with the at least one advertisement data and at least one advertisement registration information including at least one deposit information and a charging policy information of the plurality of advertisement data; After providing the link connection-based advertisement (or value transfer-based advertisement) corresponding to the at least one advertisement data registered in the storage medium 370, deposit the at least one billing confirmation information and the advertisement amount information corresponding to the advertisement provision And billing information D / B 375 for storing in association with the balance information.

Here, the advertiser information included in the advertisement registration information, the shop (or advertisers) of the advertiser to provide a plurality of advertisement data associated with the keyword information to at least one or more customer terminals (385) through the web server 300 Shopping mall) information and at least one representative product (or service) information sold by the advertiser store (or shopping mall).

The keyword information included in the advertisement registration information may include at least one or more words associated with the plurality of advertisement data, among keywords (or search terms) input from at least one customer terminal 385 accessing the web server 300. Or syllables, or at least one or more words (or syllables) for the advertiser to identify a customer terminal 385 to provide the plurality of advertisement data.

In addition, the keyword information included in the advertisement registration information, the context (or index word) on the content of at least one or more web documents (or document contents) provided to at least one or more client terminals 385 connected to the web server 300. ), At least one or more words (or syllables) associated with the plurality of advertisement data, or at least one or more words (or syllables) for identifying the client terminal 385 to which the advertiser is to provide the plurality of advertisement data. It is preferable to make it.

In the plurality of advertisement data included in the advertisement registration information, when the keyword information is input from at least one or more customer terminals 385, a predetermined keyword search (or a context search) is performed on the web server 300. It is preferable to include N (N> = 2) pieces of advertisement data to be transmitted to (385).

According to an embodiment of the present invention, among the plurality of advertisement data, the first advertisement data may include advertiser Uniform Resource Locator (URL) information of the online store (or advertisement website) of the advertiser. N (N = 2,3, ..., N) advertisement data includes coupon information, coupon information, discount coupon information, ticket information, gift certificate information, point information, It is preferable to include value information (or value corresponding to the value information) including at least one or more currency information, multimedia content information, product description information, etc., and the Nth (N = 2, 3, .. ., N) the value information (or value corresponding to the value information) corresponding to the advertisement data comprises at least one of a predetermined value name, information type and value providing URL information. It is preferred.

According to another exemplary embodiment of the present invention, among the plurality of advertisement data, the Nth (N = 2, 3, ..., N) advertisement data is limited to the value information (or value corresponding to the value information). And the Nth (N = 2,3, ..., N) advertising data includes URL information for the advertiser's other online store (or advertising website), or according to the intention of the skilled person. It is possible for the advertiser to include event product information (e.g., event product type, event price, event product sale URL information, etc.) that the advertiser wants to sell through the online store (or advertisement website), and the present invention is not limited thereto. No.

According to an exemplary embodiment of the present invention, when the advertisement data includes the advertiser URL information, the web server 300 receives predetermined advertiser URL information matching the keyword information provided from the customer terminal 385. It is preferable to provide to (385), when the advertiser URL information in the customer terminal 385, the web server 300 is the online store of the advertiser corresponding to the customer terminal 385 and the advertiser URL information It is desirable to link (or advertising website).

According to another exemplary embodiment of the present invention, when the advertisement data includes the value information (or the value corresponding to the value information), the web server 300 is matched with keyword information provided from the customer terminal 385. It is preferable to provide predetermined value information (or a value corresponding to the value information) (for example, a value name and information type and value providing URL information) to the customer terminal 385, and the value at the customer terminal 385. When the predetermined value information (or value corresponding to the value information) providing URL information corresponding to the information (or value corresponding to the value information) is clicked, the corresponding value information (or value corresponding to the value information) providing URL information is corresponded. The value providing server (eg, the web server 300) is a predetermined value definition corresponding to the value information (or value corresponding to the value information) to the advertisement receiving means 390 of the customer. (Or value corresponding to the value information) (for example, coupon information, ticket information, discount ticket information, ticket information, gift certificate information, point information, electronic money information, multimedia content information, product description information, etc.) Is preferably provided.

Here, the value providing server corresponding to the value information (or value corresponding to the value information) providing URL information is any one of the web server 300 shown in FIG. 3A to the advertiser server 380 shown in FIG. 3B. Preferably, the value providing server (for example, the web server 300, or the advertiser server 380 shown in Figure 3b) is at least one or more to provide to the advertisement receiving means 390 of the customer It is desirable to have a function of storing the value information (or value corresponding to the value information) or generating the value information (or value corresponding to the value information).

Those skilled in the art to which the present invention pertains can use various N (N = 2,3, ..., N) Advertisement data may be inferred, and the present invention is characterized by including all kinds of inferred N (N = 2, 3, ..., N) advertisement data.

Deposit information for the plurality of advertisement data is provided to the customer terminal 385 of at least one or more of the plurality of advertisement data matching the keyword information through the web server 300, and then the customer When the link connection-based advertisement provision (or value transmission-based advertisement provision) is confirmed by the request of the terminal 385, to pay a predetermined advertising amount corresponding to the link connection-based advertisement provision (or the value transmission-based advertisement provision). It is preferable to include the amount of information pre-deposited by the advertiser, and further includes the information on the depositor (or advertiser) depositing the amount according to the intention of the skilled person and the account information (or virtual account information) in which the amount is deposited. It is preferable to make it.

The billing policy information for the plurality of advertisement data is, when the link connection-based advertisement provision (or value transmission-based advertisement provision) is confirmed through the web server 300, the identified one of the deposits deposited by the advertiser. It is preferable to include policy information for charging the amount corresponding to the link connection-based advertisement (or value transfer-based advertising) as the advertising amount.

According to one embodiment of the invention, the billing policy information, the advertisement data provided to the predetermined customer terminal 385 through the web server 300 of the plurality of advertisement data is the advertiser's online store (or advertising web) Site) advertiser information, and if the link connection-based advertising is confirmed to the client terminal 385, including per-click billing information including the advertising price information corresponding to the link-based advertising provided; Preferably, when the user terminal 385 purchases at least one or more products (or services) from the online store (or advertising website) corresponding to the advertiser URL information in accordance with the intention of the skilled person, Service) including billing information for each purchase of the product (or service) including advertisement price information corresponding to the purchase. It is possible, to which the present invention is not limited.

According to another exemplary embodiment of the present invention, the billing policy information, the advertisement data provided to the predetermined customer terminal 385 through the web server 300 of the plurality of advertisement data to the value information (or value information) Value information (or value corresponding to the value information), including the corresponding value), and when the value transfer-based advertisement provision is confirmed by the customer terminal 385, the advertisement price information corresponding to the value transfer-based advertisement provision. ) It is preferable to include charging information for each offer.

Those skilled in the art to which the present invention pertains include various charging policy information (eg, based on the link connection) for charging the deposit to the advertisement amount in response to the plurality of advertisement data characteristics in addition to the above-described charging policy. It may be possible to infer a billing policy for integrating the provision of advertisements and the provision of value transfer based advertising corresponding to the value information (or the value corresponding to the value information), but the present invention includes all the billing policies inferred. It is obvious that the characteristics are made by.

In addition, the billing confirmation information stored in the billing information D / B 375, the advertisement registration to the customer terminal 385 (or the customer's advertisement receiving means 390) through the web server 300 Preferably, the information includes information for confirming that at least one link connection-based advertisement (or value transmission-based advertisement) corresponding to the plurality of advertisement data included in the information is provided.

When a link connection-based advertisement is provided to the customer terminal 385 through the web server 300 shown in FIGS. 3A and 3B according to an exemplary embodiment of the present invention, the billing confirmation information is the customer terminal 385. (B) address information (or customer member ID information), advertisement providing date and time information, and at least one advertiser server 380 information corresponding to the linked online store (or advertisement website) of the advertiser.

According to another exemplary embodiment of the present invention, when the value transfer-based advertisement is provided to the advertisement receiving means 390 of the customer through the advertiser server 380 shown in FIG. 3A, the billing confirmation information is the customer terminal 385. Address information (or customer member ID information), the advertisement receiving means 390 information of the customer, and the value information (or value corresponding to the value information) provided to the advertisement receiving means 390 (for example, coupon information and usage right information). And voucher information, ticket information, gift certificate information, point information, electronic money information, multimedia content information, product description information, and the like, advertisement advertisement date and time information and the value information (or value information). Value), and at least one or more advertiser information for issuing (or issuing) and the web server 300 information.

Alternatively, when the value transfer based advertisement is provided to the advertisement receiving means 390 of the customer through the web server 300 shown in FIG. 3b, the billing confirmation information is the customer terminal 385 address information (or a customer member). ID information) and the advertisement receiving means 390 information of the customer and the value information (or value corresponding to the value information) provided to the advertisement receiving means 390 (for example, coupon information, usage right information, discount ticket information, Issue ticket information, gift certificate information, point information, electronic money information, multimedia content information, product description information, etc.), the advertisement providing date and time information, and the value information (or value corresponding to the value information). Or issuing advertiser information).

The advertisement amount information stored in the billing information D / B 375 is connected to at least one link to the customer terminal 385 (or the advertisement receiving means 390 of the customer) through the web server 300. When providing a base advertisement (or value transfer based advertisement), an advertisement amount for each advertisement provision corresponding to the link connection based advertisement provision (or value transfer based advertisement provision) according to the charging policy information included in the advertisement registration information (eg, , An amount of advertising per click, or an amount of advertising per value information (or value corresponding to the value information), or an amount of advertising per purchase of a product (or service).

The deposit balance information stored in the billing information D / B 375 may include at least one advertisement amount for each advertisement provided corresponding to the advertisement amount information according to the charging confirmation information among the deposit information included in the advertisement registration information. Preferably, the balance information is deducted, and the plurality of advertisement data included in the advertisement registration information may include at least one link-based advertisement (or value) through the web server 300 until the deposit is exhausted. Delivery-based advertising) is preferably provided continuously (or repeatedly).

3A and 3B, the web server 300 connects a communication channel for the keyword search (or contextual search) service to at least one or more customer terminals 385, and the keyword through the communication channel. And a web interface unit 305 for providing at least one web document corresponding to a web page for a search (or contextual search) service to the customer terminal 385. The web interface unit 305 ) Transmits predetermined keyword information from the client terminal 385, it is preferable to receive the keyword information through the communication channel.

The web interface unit 305 corresponds to a web page to be provided to the client terminal 385 for the keyword search (or contextual search) service according to the HTTP compatible protocol provided in the communication network connected to the client terminal 385. Connect and maintain a communication channel for providing at least one HTML compatible web document (eg, * .html, * .htm, * .asp. * .Jsp, * .xml, * .wml, etc.). .

After the customer terminal 385 and the communication channel are connected, when the web server 300 generates at least one web document corresponding to a web page to be provided to the customer terminal 385, the web interface unit 305 ) Transmits the web document to the customer terminal 385 through the communication channel, and outputs the web document through a web browser provided in the customer terminal 385.

If the web document includes a user interface for inputting predetermined keyword information, and the client terminal 385 inputs and transmits the keyword information through the user interface, the web interface unit 305 is connected to the communication channel. It characterized in that for receiving the keyword information through.

3A and 3B, the web server 300 may provide a plurality of keyword advertisement (or contextual advertisement) services for each advertiser to the client terminal 385 in association with the web operation D / B. Web page operator 315 for generating at least one HTML compatible web document (eg, * .html, * .htm, * .asp. * .Jsp, * .xml, * .wml, etc.) corresponding to the web page. (Or a web page operating means) and at least one digital content to be included in the web document in connection with the web operation D / B to extract and transmit the generated web document to the client terminal (385) to which the previously transmitted Control the generation of at least one web document in the web page management unit 315 according to a content management unit 320 and a web page operating procedure corresponding to a plurality of keyword advertising (or contextual advertising) services for each advertiser or Or the digital content A search control unit 310 (or control means) for controlling processing of extracting at least one or more digital contents to be included in the generated web document from the unit 320 and outputting the web document to the transmitted customer terminal 385. The web interface unit 305 is connected to the search control unit 310, the at least one web document generated by the web page management unit 315 through the communication channel Characterized in that the transmission to the terminal (385).

The search control unit 310 according to the web page operation procedure (or a web page request from the customer terminal 385) corresponding to a plurality of keyword advertising (or contextual advertising) services for each advertiser, the web page operation unit 315 Controls to generate at least one web document corresponding to a web page for a plurality of keyword advertisement (or contextual advertisement) services for each advertiser, wherein the web page operation unit 315 is the search control unit 310. And at least one web document corresponding to a web page for the plurality of keyword advertisement (or contextual advertisement) services for each advertiser in the keyword search (or contextual search) service.

According to an embodiment of the present invention, at least one web document corresponding to a web page for the keyword search (or contextual search) service may include at least one inputting predetermined keyword information for the keyword search (or contextual search) service. And at least one user interface (or at least one user interface requesting a contextual search), and when the keyword information is input through the user interface (or a contextual search service is requested through the user interface), The client terminal 385 preferably transmits the keyword information (or contextual search service request) to the web server 300 through the communication channel.

The at least one web document corresponding to the web page for the keyword search (or contextual search) service may include at least one keyword information (or contextual search service request) from the client terminal 385 through the communication channel. After receiving, the search result may preferably include predetermined search result information corresponding to a keyword search (or contextual search) using the keyword information.

Referring to FIGS. 3A and 3B according to an embodiment of the present invention, the webpage operation unit 315 may generate a web document including predetermined search result information corresponding to the keyword search (or contextual search). The search control unit 310 controls the web page operation unit 315 to include a plurality of advertisement data for each advertiser matching the keyword information in a web document generated by including the search result information. .

The web document generated by the web page operation unit 315 includes at least one digital content link, and corresponds to the digital content link from the customer terminal 385 receiving the web document to the web server 300. When the digital content output request is made, the digital content operation unit 320 outputs at least one digital content corresponding to the digital content link from the web operation D / B, and outputs the output digital content to the web interface unit. By transmitting to the customer terminal 385 through 305, the digital content is included in the web document transmitted to the customer terminal 385, characterized in that the processing to be output.

3A and 3B, when at least one keyword information is received from the customer terminal 385 through the communication channel, the web server 300 includes a plurality of keywords for each advertiser among the received keyword information. A keyword information confirming unit 325 (or keyword information checking means) for identifying at least one keyword information for an advertisement (or contextual advertisement) service, and matched with the identified keyword information in association with the storage medium 370. Web document generated by the web page management unit 315 in conjunction with the advertisement data verification unit 330 (or advertisement data verification means) for extracting a plurality of advertisement data for at least one advertiser and the search control unit 310 Ad data output unit 335 (or advertisement data output means) for outputting a plurality of advertisement data for each of the at least one advertiser extracted in the And wherein W is made, the web document including a plurality of advertisement data by the advertisers, is characterized in that the output is sent to the customer terminal 385, which has transmitted the keyword information.

When at least one keyword information for keyword search (or contextual search) service is received from the customer terminal 385 through the communication channel, the keyword information checking unit 325 receives a plurality of keywords for each advertiser among the received keyword information. At least one or more keyword information for one keyword advertisement (or contextual advertisement) service is identified.

According to an exemplary embodiment of the present invention, after a web document including a user interface for inputting predetermined keyword information is provided to the customer terminal 385, the customer terminal 385 searches for a predetermined keyword through the user interface. (Or contextual search) It is preferable to input and transmit keyword information that lists at least one word (or syllable) for the service, wherein some of the words (or syllables) received from the customer terminal 385 are stored in the storage medium. The keyword information registered at 370 may be matched, and the remaining part may not match the keyword information registered at the storage medium 370.

Therefore, when keyword information that lists at least one word (or syllable) is received from the customer terminal 385, the keyword information checking unit 325 may be configured to store the word among the words (or syllables) received from the customer terminal 385. At least one keyword information matched with keyword information registered in the storage medium 370 may be identified.

According to another exemplary embodiment of the present invention, after a web document including a user interface for inputting predetermined keyword information is provided to the customer terminal 385, the customer terminal 385 receives a predetermined keyword through the user interface. It is preferable to input and transmit at least one natural language for a search (or contextual search) service, wherein some of the words (or syllables) included in the natural language received from the client terminal 385 are stored in the storage medium 370. Matched with the keyword information registered in, the remaining part may not match the keyword information registered in the storage medium (370).

Accordingly, when keyword information including at least one natural language is received from the customer terminal 385, the keyword information checking unit 325 may be configured to the storage medium 370 among the natural words received from the customer terminal 385. And identifying at least one keyword information matching the registered keyword information.

When at least one keyword information matching the keyword information registered in the storage medium 370 is identified through the keyword information checking unit 325, the advertisement data checking unit 330 is linked with the storage medium 370. And extracting a plurality of advertisement data for at least one advertiser matching the identified keyword information.

According to an exemplary embodiment of the present invention, among the keyword information registered in the storage medium 370, keyword information matching the keyword information checked through the keyword information checking unit 325 may include N (N> = 2) pieces of advertisement data. In the case where the data is linked and stored (for example, when a plurality of advertisement data for each advertiser associated with the keyword information are registered through the advertisement data registration system illustrated in FIG. 1), the advertisement data checking unit 330 may store the storage medium. It is preferable to extract a plurality of advertisement data for each advertiser matching the keyword information from 370.

According to another exemplary embodiment of the present invention, keyword information matching the keyword information checked through the keyword information checking unit 325 among the keyword information registered in the storage medium 370 is stored in association with one advertisement data. (For example, when one piece of advertisement data associated with the keyword information is registered through the advertisement data registration system shown in FIG. 1), the advertisement data checking unit 330 receives the keyword information from the storage medium 370. It is preferable to extract the advertisement data for each advertiser that matches with.

According to the exemplary embodiment of the present invention, when N (N> = 2) pieces of advertisement data matched with the keyword information are extracted from the storage medium 370, the first advertisement data is advertisement data for providing a link connection-based advertisement. It is preferably made, including the N (N = 2, 3, ..., N) advertisement data is preferably made to include advertising data for providing value-based advertising.

Alternatively, when N (N> = 2) pieces of advertisement data matched with the keyword information are extracted from the storage medium 370, the first advertisement data includes advertisement data for providing a value transfer-based advertisement. Nth (N = 2,3, ..., N) advertisement data includes advertisement data for link-based advertisement provision, or the extracted N (N> = 2) advertisement data are all linked. It is possible to include advertisement data for connection-based advertisement provision, or the extracted N (N> = 2) advertisement data may all include advertisement data for value transfer-based advertisement provision, thereby limiting the present invention. Not.

That is, when N (N> = 2) pieces of advertisement data matched with the keyword information are extracted from the storage medium 370, the extracted advertisement data is a combination of the link connection based advertisement (or value transfer based advertisement). It is not limited by, it is characterized in that it comprises all combinations according to the intention of those skilled in the art.

According to another exemplary embodiment of the present invention, when one piece of advertisement data (first advertisement data) matching the keyword information is extracted from the storage medium 370, the extracted advertisement data (first advertisement data) is linked. It is possible to include advertisement data for connection-based advertisement provision or to include advertisement data for value transfer-based advertisement provision, whereby the present invention is not limited.

When a plurality of advertisement data for at least one advertiser matching the identified keyword information is extracted from the storage medium 370 by the advertisement data checking unit 330, the advertisement data output unit 335 is the search controller. And a predetermined advertisement output frame (or region) for outputting a plurality of advertisement data for each of the one or more advertisers extracted in the web document generated by the web page operation unit 315 in association with 310. And outputting a plurality of advertisement data for each of the extracted one or more advertisers in the set advertisement output frame (or region).

According to an exemplary embodiment of the present invention, the advertisement data output unit 335 may include a plurality of advertisement data (eg, N (N> = 2) pieces of advertisement data for each of the at least one advertiser identified in the advertisement output frame (or region). Advertisement data) is arranged side by side and output, and the plurality of advertisement data for each advertiser output in the advertisement output frame (or area) is provided with a link connection-based advertisement corresponding to each advertisement data registered by the advertiser (or Each of the different link information for the value transfer-based advertisement provision (for example, among the N (N> = 2) advertisement data, the advertisement data corresponding to the link-based advertisement is displayed in the advertiser's online store (or advertisement). And link information corresponding to the website), and the advertisement data corresponding to the value transfer-based advertisement corresponds to the value information (or the value information). Value) link information corresponding to the providing URL).

According to another exemplary embodiment of the present invention, the advertisement data output unit 335 may include a plurality of advertisement data for each of the at least one advertiser identified in the advertisement output frame (or region) (eg, N (N> = 2)). Pieces of first advertisement data), including the first advertisement data, and the Nth (N = 2,3, ..., N) advertisement data is disposed below the first advertisement data and output. The plurality of advertisement data for each advertiser output in an advertisement output frame (or region) is different link information for link connection based advertisement provision (or value transmission based advertisement provision) corresponding to each advertisement data registered by the advertiser. (Eg, among the N (N> = 2) pieces of advertisement data, the advertisement data corresponding to the link connection-based advertisement includes link information corresponding to the advertiser's online store (or advertisement website). And also, the advertisement data corresponding to the transmitted value-based advertising is preferably comprises a link information corresponding to the (value corresponding to a value or information) provides valuable information URL).

According to another exemplary embodiment of the present invention, the advertisement data output unit 335 may include a plurality of advertisement data for each of the at least one advertiser identified in the advertisement output frame (or region) (eg, N (N> = 2). ) First advertisement data from among) advertisement data), and the Nth advertisement data (N = 2,3, ..., N) is separately output when a predetermined mouse pointer is positioned in the first advertisement data. It is preferable to output to the advertising data output window (or advertising data output pop-up menu, or advertising data output balloon, etc.), the advertising output frame (or area) (or a separate advertising data output window, or advertising data output pop-up) A plurality of advertisement data for each advertiser output to a menu, or an advertisement data output balloon, etc. may provide a link connection-based advertisement corresponding to each advertisement data registered by the advertiser (or Each of the different link information for the value transfer-based advertisement provision (for example, among the N (N> = 2) advertisement data, the advertisement data corresponding to the link-based advertisement is displayed in the advertiser's online store (or advertisement). Web site) link information, and the advertisement data corresponding to the value transmission-based advertisement includes link information corresponding to the value information (or value corresponding to the value information) providing URL.

According to another exemplary embodiment of the present invention, the advertisement data output unit 335 may include a plurality of advertisement data for each of the at least one advertiser identified in the advertisement output frame (or region) (eg, N (N> = 2). The first advertisement data is output from among the (3) advertisement data), and the N-th (N = 2, 3, ..., N) advertisement data is generated by the web page management unit 315 (or the Floating on the advertisement output frame (or area) provided in the web document (for example, the web document generated by the web page operation unit 315 (or the advertisement output frame provided in the web document (or Area)) to set an advertisement output layer including a transparent area, and to process the Nth (N = 2,3, ..., N) advertisement data to be output to the advertisement output layer, The output Nth (N = 2,3, ..., N) advertisement data is output in a certain direction (or random direction). It is preferable to output to move, and the advertiser is floating (floating) on the web document (or an advertisement output frame (or area) provided in the web document) generated by the web page operation unit 315 Each of the plurality of advertisement data includes different link information for providing link connection-based advertisement (or value transfer-based advertisement) corresponding to each advertisement data registered by the advertiser (eg, N (N> = 2). Among the advertisement data, the advertisement data corresponding to the link-based advertisement includes link information corresponding to the online store (or advertisement website) of the advertiser, and the advertisement data corresponding to the value transfer-based advertisement includes the value information ( Or link information corresponding to the value providing URL corresponding to the value information).

Those skilled in the art to which the present invention pertains can include a plurality of advertisement data for at least one advertiser (for example, N (N> = 2)) in the advertisement output frame (or region) in addition to the advertisement data output method described above. Dog advertising data) can be inferred, and the present invention is characterized in that it comprises all the inferred implementation method.

Alternatively, the advertisement data output unit 335 outputs a plurality of advertisement data for each of the extracted one or more advertisers in a web document generated by the web page operation unit 315 in association with the search control unit 310. And a plurality of advertisement output frames (or regions) for each category, and classifying and outputting a plurality of advertisement data for each of the at least one advertiser extracted in the plurality of advertisement output frames (or regions). It is characterized by.

According to an embodiment of the present invention, the advertisement data output unit 335 outputs the advertisement data corresponding to the advertisement based on a predetermined link connection based on the advertisement output frame (or region). And N (N = 2, 3, ..., N) advertisement output frames (or regions) for outputting advertisement data corresponding to at least one value transmission based advertisement.

Here, the output position of the first advertisement output frame (or region) and the Nth (N = 2,3, ..., N) advertisement output frame (or region) and the number of advertisement output frames (or region) are known to those skilled in the art. It is preferable that the present invention be modified in various ways, and the present invention is not limited thereto.

According to another exemplary embodiment of the present invention, the advertisement data output unit 335 may output the first advertisement output frame to output the link connection category advertisement data corresponding to the advertisement link based advertisement based on the advertisement output frame (or region). (Or area) and (N-1) value information (or value corresponding to the value information) that outputs value information (or value corresponding to the value information) category advertisement data corresponding to at least one value transfer based advertisement. It is preferable to classify the advertisement output frame (or area) for each category.

Here, an output position and an advertisement output frame (or region) of the advertisement output frame (or region) for each of the first advertisement output frame (or region) and (N-1) value information (or values corresponding to the value information) categories. The number and the like are preferably variously modified and implemented by those skilled in the art, whereby it is apparent that the present invention is not limited.

According to the exemplary embodiment of the present invention, when the advertisement data output unit 335 requests an advertisement corresponding to the value transfer-based advertisement from the client terminal 385, the value information corresponding to the value transfer-based advertisement (or It is preferable to provide the user terminal 385 with a user interface for inputting the advertisement receiving means 390 information of the customer for transmitting the value corresponding to the value information.

According to an exemplary embodiment of the present invention, the advertisement data output unit 335 may include an advertisement output frame (or region) (or a separate advertisement data output window or advertisement data) for outputting advertisement data corresponding to the value transmission based advertisement. An output pop-up menu, or an advertisement data output balloon, etc.) and a user interface for inputting the advertisement receiving means 390 information of the customer. The advertisement receiving means of the customer input through the user interface is preferably output. The information is preferably transmitted to the web server 300.

According to another exemplary embodiment of the present invention, when the client terminal 385 requests an advertisement corresponding to the value transmission-based advertisement, the advertisement data output unit 335 inputs the advertisement receiving means 390 information of the customer. It is preferable to provide a web document including a user interface to the customer terminal 385 and output the web document. The advertisement receiving means 390 information of the customer input through the user interface is transmitted to the web server 300. It is desirable to be.

According to another exemplary embodiment of the present invention, when the value transfer based advertisement is provided through the advertiser server 380 as shown in FIG. 3A, the advertiser server 380 sends the client terminal 385 to the client terminal 385. It is preferable to provide a web document including a user interface for inputting information of the advertisement receiving means 390 of the customer, in which case the advertisement data output unit 335 receives the advertisement of the customer to the customer terminal 385. Providing a user interface for entering the means 390 information may be omitted.

Alternatively, even when the value transmission-based advertisement is provided through the web server 300 as shown in FIG. 3b, when the advertisement receiving means 390 information of the customer is registered in the web server 300, It may be omitted that the advertisement data output unit 335 provides a user interface for inputting the advertisement receiving means 390 information of the customer to the customer terminal 385.

The web document including the plurality of advertisement data for each of the advertisers in at least one advertisement output frame (or region) by the advertisement data output unit 335 is transmitted to the customer terminal 385 that has transmitted the keyword information. And the client terminal 385 is then configured to output at least one of the at least one search result information included in the web document or at least one of the plurality of advertisement data for each advertiser (or advertisement data). It is characterized by clicking).

If any one of a plurality of advertisement data for each advertiser is clicked in the client terminal 385, the client terminal 385 sends advertisement data output request information corresponding to the clicked advertisement data to the web server 300. Characterized in that the transmission.

According to an embodiment of the present invention, the advertisement data output request information may include advertisement link information (eg, the web) corresponding to the clicked advertisement data (or individually included in a plurality of advertisement data for each advertiser). Link information for processing to confirm that predetermined advertisement data has been clicked on the server 300). When the clicked advertisement data corresponds to the link-based advertisement, the advertisement data output request information is Advertiser URL information corresponding to the advertiser's website (or advertisement website) is preferably further included. When the clicked advertisement data corresponds to the value transfer-based advertisement, the advertisement data output request information is the Providing value information (or value corresponding to the value information) URL information (or the value definition above) It is formed by the (or a value corresponding to the value information) provides the URL information and the customer advertisement receiving means (390) information and the like) further includes preferred.

In addition, when a predetermined script associated with the hyperlink information exists in the web document according to the intention of a person skilled in the art, it is preferable that the script further includes the execution result information.

Referring to FIG. 3A, among the advertisements corresponding to the plurality of advertisement data for each advertiser, the link connection based advertisement is provided through the web server 300, and the value transmission based advertisement is provided through the advertiser server 380. If provided, the web server 300, when predetermined advertisement data output request information corresponding to any one of the plurality of advertisement data for each advertiser is transmitted from the client terminal 385, the advertisement through the communication channel An information receiving unit 340 (or information receiving means) for receiving data output request information, and an advertisement confirmation for confirming whether the received advertisement data output request information includes the link connection-based advertisement or the value transmission-based advertisement. If the unit 350 (or advertisement confirmation means) and the received advertisement data output request information includes the link connection-based advertisement, the customer terminal (3) 85) link the advertiser's website (or advertising website), and if the received advertisement data output request information includes the value transfer based advertisement, the client terminal 385 and the value information (or value information). Advertising data processing unit 345 (or advertising data processing means) linking the advertiser server 380 corresponding to the provided URL), and the advertisement checking unit 350 (or advertising data processing unit 345). Check the billing confirmation information (= Cost Per Click (CPC) based billing confirmation information corresponding to the link connection) in connection with the link-based advertising provided, or the value corresponding to the value information (or value information) ) Billing confirmation information corresponding to the value transmission-based advertisement provided to the advertisement receiving means 390 of the customer in association with the advertiser server 380 corresponding to the provided URL (= CPA (Cost Per Act corresponding to the value transfer). ion-based billing confirmation information) and advertising amount information corresponding to the billing policy information associated with the advertising data corresponding to the confirmed billing confirmation information in connection with the storage medium 370 A billing information generation unit 360 for generating predetermined deposit balance information by subtracting the confirmed advertisement amount information from the deposit information, and the deposit balance information in connection with the charge confirmation information and the advertisement amount information. And a billing information storage unit 365 to store predetermined billing information D / B 375, wherein the billing checking unit 355, the billing information generating unit 360, and the billing information storage unit ( 365 is characterized in that to perform the function of the billing processing means for processing the billing corresponding to the advertisement data processing result in cooperation with each other.

Referring to FIG. 3B, among the advertisements corresponding to the plurality of advertisement data for each advertiser, the link connection based advertisement is provided through the web server 300, and the value transmission based advertisement is also included in the web server 300 ( Or through a separate value providing server (not shown) associated with the web server 300), the web server 300 is connected to any one of a plurality of advertisement data for each advertiser in the client terminal 385. When the corresponding predetermined advertisement data output request information is transmitted, the information receiving unit 340 (or information receiving means) for receiving the advertisement data output request information through the communication channel, and the received advertisement data output request information An advertisement checking unit 350 (or advertisement checking means) for checking whether the advertisement includes a link connection-based advertisement or a value transfer-based advertisement, and the received advertisement data output request information. Includes the link connection-based advertisement, and links the client terminal 385 and the advertiser's website (or the advertisement website), and the received advertisement data output request information includes the value transfer-based advertisement. Transmitting the value information (or the value corresponding to the value information) to the advertisement receiving means 390 of the customer through a predetermined value transmission means corresponding to the value information (or value corresponding to the value information) providing URL. If the advertisement data processing unit 345 (or advertisement data processing means) and the received advertisement data output request information includes the value transmission-based advertising, and checks the advertisement receiving means 390 information of the customer, Sending predetermined value information (or value corresponding to the value information) corresponding to the advertisement data output request information to the confirmed advertisement receiving means 390. Charge confirmation information (= CPC corresponding to link connection) corresponding to the link connection-based advertisement provision in connection with a value transmitter (or value transfer means) and the advertisement checker 350 (or the advertisement data processor 345). (Cost Per Click) based billing confirmation information, or billing confirmation information (= CPA corresponding to value transfer based on the value transfer based advertisement provided to the advertisement receiving means 390 of the customer through the value transmitter); Billing confirmation unit 355 for verifying the cost per action) and the advertisement corresponding to the billing policy information associated with the advertisement data corresponding to the confirmed billing confirmation information in association with the storage medium 370. A billing information generator 360 for generating predetermined deposit balance information by checking the amount information, and subtracting the confirmed advertisement amount information from the deposit information; And a billing information storage unit 365 for storing in a predetermined billing information D / B 375 in association with billing confirmation information and advertisement amount information. The billing check unit 355 and billing information generation are provided. The unit 360 and the billing information storage unit 365 may perform a function of a billing processing unit which processes billing corresponding to the advertisement data processing result in cooperation with each other.

After the web document including at least one advertisement data for each advertiser is included in the at least one advertisement output frame (or area), the client terminal 385 corresponds to the advertisement data in the client terminal 385. When predetermined advertisement data output request information including hyperlink information (or hyperlink information and a script result) is transmitted, the information receiving unit 340 is connected to the web interface unit 305 through the communication channel. The advertisement data output request information is received from the terminal 385.

According to an exemplary embodiment of the present invention, the advertisement data output request information is advertisement request link information (for example, the information receiving unit) for processing to confirm that predetermined advertisement data is clicked from the client terminal 385 to the web server 300. And link information corresponding to 340). When the clicked advertisement data corresponds to the link-based advertisement, the advertisement data output request information is the website of the advertiser (or the advertisement website). Advertiser URL information corresponding to the &lt; RTI ID = 0.0 &gt;) &lt; / RTI &gt; further includes, and when the clicked advertisement data corresponds to the value transfer based advertisement, the advertisement data output request information is the value corresponding to the value information (or value information). ) Provided URL information (or the value information (or value corresponding to the value information) provided URL information and high Customer advertisement receiving means 390 information).

When predetermined advertisement data output request information is received from the customer terminal 385 through the information receiving unit 340, the advertisement checking unit 350 reads the received advertisement data output request information to receive the received advertisement data. And whether the output request information includes the link connection-based advertisement or the value transmission-based advertisement.

According to an exemplary embodiment of the present invention, the advertisement confirming unit 350 reads at least one or more parameters preset in the advertisement request link information included in the advertisement data output request information so that the received advertisement data output request information is read. It is preferable to check whether the link-based advertisement or the value transfer-based advertisement.

According to another exemplary embodiment of the present invention, the advertisement confirming unit 350 includes the advertiser URL information in the advertisement data output request information, or provides value information (or value corresponding to the value information) providing URL information (or Whether the received advertisement data output request information includes the link connection-based advertisement by checking whether the value information (or value corresponding to the value information) provision URL information and the advertisement receiving means 390 information of the customer are included. It is desirable to ensure that it includes, or value-based advertising.

When it is confirmed by the advertisement confirming unit 350 that the received advertisement data output request information includes the link connection-based advertisement, the advertisement data processing unit 345 performs the web of the client terminal 385 and the advertiser. It is characterized by linking sites (or advertising websites).

Referring to FIG. 3A, which provides the value transfer-based advertisement through the advertiser server 380, as a result of the verification of the advertisement verification unit 350, the received advertisement data output request information includes the value transfer-based advertisement. If it is confirmed, the advertisement data processing unit 345 may link the client terminal 385 and the advertiser server 380 corresponding to the value information (or value corresponding to the value information) providing URL. The advertiser server 380 corresponding to the value information (or value corresponding to the value information) providing URL checks the advertisement receiving means 390 information of the customer, and the advertisement is confirmed by the confirmed advertisement receiving means 390. And transmitting predetermined value information (or value corresponding to the value information) corresponding to the data output request information.

According to an exemplary embodiment of the present invention, the advertisement data output request information received from the client terminal 385 is included in the advertisement receiving means 390 information of the customer or received through the separate receiving channel. When the advertisement receiving means 390 information of the customer is received from the 385, the advertisement data processing unit 345 preferably provides the advertisement receiving means 390 information of the customer to the advertiser server 380, In this case, the advertiser server 380 preferably checks the advertisement receiving means 390 information provided from the web server 300.

According to another exemplary embodiment of the present invention, the advertiser server 380 linked to the client terminal 385 requests the client terminal 385 for information on the advertisement receiving means 390 of the customer, and in response thereto. It is preferable to receive and confirm the advertisement receiving means 390 information of the customer from the customer terminal 385.

Referring to FIG. 3b of providing the value transmission-based advertisement through the web server 300 (or a separate value providing server (not shown) associated with the web server 300), the advertisement checking unit 350 is provided. If it is confirmed that the received advertisement data output request information includes the value transmission-based advertising, the value transmission unit checks the advertisement receiving means 390 information of the customer, the confirmed advertisement receiving means 390 ) Predetermined value information (or value corresponding to the value information) corresponding to the advertisement data output request information.

According to the exemplary embodiment of the present invention, the value transmitting unit includes the advertisement receiving means 390 information of the customer (or a separate receiving channel) on the advertisement data output request information received from the customer terminal 385. It is preferable to confirm the information receiving end 390) of the customer).

Here, the value information (or the value corresponding to the value information) provided to the advertisement receiving means 390 of the customer is wireless value information (for example, wireless coupon information in the form of a barcode, wireless usage rights information, wireless discount ticket information and , Wireless ticket information, wireless gift certificate information, wireless point information available on the wireless terminal of the customer, electronic money information, multimedia content information, product description information, etc.), in this case, the customer The advertisement receiving means 390 information of the customer preferably comprises at least one or more of the customer's wireless terminal information (eg, mobile phone number and communication company information used by the customer).

Alternatively, the value information (or value corresponding to the value information) provided to the advertisement receiving means 390 of the customer is output (eg, screen output or print output) through various terminal devices used by the customer. Preferably, in this case, the advertisement receiving means 390 information of the customer is the value information through at least one output device provided in various terminal devices used by the customer, such as the customer's mail address information, instant messenger account information (Or the value corresponding to the value information) various personal communication means information that can output (for example, the customer terminal 385, or the second terminal of the customer to the value information (or value corresponding to the value information)) Information) to provide at least one.

Alternatively, the value information (or value corresponding to the value information) provided to the advertisement receiving means 390 of the customer may be stored in a predetermined storage means associated with the customer information, in which case the advertisement of the customer The receiving unit 390 information includes at least one of storage information, blog information, personal homepage information, personal bulletin board information, and value information D / B (not shown) provided in the advertiser server 380 allocated to the customer. And at least one customer storage means information, and at least one customer storage means access information (e.g., ID / PW information for storing the value information (or value corresponding to the value information) in the storage means). It is preferable.

Those skilled in the art may infer various advertisement receiving means 390 for receiving the value information (or value corresponding to the value information) in addition to the advertisement receiving means 390 information described above. The present invention is characterized by including all implementation methods inferred above.

The charging confirmation unit 355 is connected with the advertisement confirmation unit 350 (or the advertisement data processing unit 345), the charging confirmation information corresponding to the link-based advertisement provision through the advertisement data output request information (= link). Cost per click (CPC based) billing confirmation information corresponding to the connection) is characterized in that it is confirmed.

The advertisement corresponding to the received advertisement data output request information through the advertisement confirming unit 350 includes the link-based based advertisement, or the link-based based on the confirmed link data based on the advertisement data processing unit 345. When it is confirmed that an advertisement is provided to the customer terminal 385, the charging confirmation unit 355, the customer terminal 385 address information (or customer member ID information) that transmitted the advertisement data output request information, and a predetermined The advertisement providing date and time information including the date and time information (or the date and time information provided with the link connection-based advertisement) receiving the advertisement data output request information through a timer (not shown), and the advertiser URL included in the advertisement data output request information. CPC-based billing, including at least one advertiser server 380 information corresponding to an online store (or advertising website) that matches the information Characterized in that the information is confirmed.

Referring to FIG. 3A, which provides the value transfer-based advertisement through the advertiser server 380, an advertisement corresponding to the received advertisement data output request information through the advertisement verification unit 350 may generate the value transfer-based advertisement. After it is confirmed to include, the client terminal 385 and the advertiser server 380 is linked through the advertisement data processing unit 345, or the advertisement receiving means of the customer through the advertiser server (380) ( If it is confirmed in step 390 that predetermined value information (or value corresponding to the value information) corresponding to the value transmission-based advertisement is provided, the billing confirmation unit 355 transmits the advertisement data output request information to the customer terminal. (385) corresponding to address information (or customer member ID information), advertisement receiving means 390 information of the customer, and value information (or value information provided to the advertisement receiving means 390). Value) (e.g., coupon information, ticket information, discount ticket information, ticket information, gift certificate information, point information, electronic money information, multimedia content information, product description information, etc.) At least one of the advertisement information and the web server 300 information for issuing (or issuing) the advertisement providing date and time information (or value corresponding to the value information) is confirmed through a timer (not shown) It is characterized by checking the CPA-based billing confirmation information.

Here, the billing confirmation unit 355, through the advertiser server 380, the predetermined value information (or value corresponding to the value information) corresponding to the value transmission-based advertising to the advertisement receiving means 390 of the customer is In the method of confirming that the information is provided, the charging confirmation unit 355 transmits the value information (or the value corresponding to the value information) from the advertiser server 380 to the advertisement receiving means 390 of the customer through a predetermined communication network. Tracking the transmission in real time (or periodically) (for example, by viewing the value information (or value corresponding to the value) management D / B (not shown) of the advertiser server 380 in real time (or periodically)) to confirm Or in real time (or periodically) by receiving the value information (or the value corresponding to the value information) provision information from the advertiser server 380 according to a contract previously signed with the advertiser server 380. It is preferable to include at least one or more things to confirm.

Referring to FIG. 3b of providing the value transmission-based advertisement through the web server 300 (or a separate value providing server (not shown) associated with the web server 300), the advertisement checking unit 350 is provided. After confirming that the advertisement corresponding to the received advertisement data output request information includes the value transmission-based advertising through the value transmission unit corresponding to the value transmission-based advertising to the customer's advertisement receiving means 390 When it is confirmed that predetermined value information (or a value corresponding to the value information) is provided, the billing confirmation unit 355 transmits the address information (or customer member ID) of the customer terminal 385 that transmits the advertisement data output request information. Information), the advertisement receiving means 390 information of the customer, the value information (or the value corresponding to the value information) provided to the advertisement receiving means 390 (for example, coupon information, usage right information, Discount ticket information, ticket information, gift certificate information, point information, electronic money information, multimedia content information, product description information, etc.), and the advertisement providing date and time information confirmed through a predetermined timer (not shown) And CPA-based billing confirmation information including at least one advertiser information for issuing (or issuing) the value information (or the value corresponding to the value information).

When predetermined charging confirmation information corresponding to the link connection-based advertisement provision (or value transmission-based advertisement provision) is confirmed through the charging confirmation unit 355, the charging information generation unit 360 is the storage medium 370. Check the charging policy information associated with the advertisement data corresponding to the confirmed charging confirmation information, confirm the advertisement amount information for each advertisement providing corresponding to the confirmed charging policy information, and confirm the information from the deposit information. The predetermined amount of the balance may be generated by subtracting the advertisement amount information.

Here, the advertisement amount information for each advertisement provision, at least one or more link connection-based advertising (or value transmission based on the client terminal 385 (or the customer's advertisement receiving means 390) through the web server 300) Advertisement) information per click, or value information (or value information) corresponding to the link-link based advertisement provision (or value transfer based advertisement provision) according to the charging policy information included in the advertisement registration information. Value) advertisement price information for each offer, or advertisement price information for each purchase of a product (or service).

Thereafter, the billing information storage unit 365 connects the deposit balance information with the billing confirmation information corresponding to the link connection-based advertisement provision (or the value transmission-based advertisement provision) and the advertisement amount information to determine the predetermined billing information D / B. And at least one link-based advertisement (or value transfer-based advertisement) corresponding to the plurality of advertisement data for each advertiser until the deposit balance information is exhausted. Do.

4 is a diagram illustrating a process of providing a plurality of advertisement data for each advertiser according to an embodiment of the present invention.

In more detail, FIG. 4 is connected to the web server 300 from a client terminal 385 on an advertisement data processing system that provides a plurality of keyword advertisements (or contextual advertisements) for each advertiser shown in FIGS. 3A or 3B. When at least one word (or syllable) or natural language for a predetermined keyword search service is transmitted to the web server 300, at least one or more keyword information included in the word (or syllable) to natural language in the web server 300 At least one advertiser matching the keyword information to the client terminal 385 in association with a storage medium 370 storing advertisement registration information registered through the advertisement data registration system shown in FIG. As a process for providing a plurality of advertisement data, those skilled in the art to which the present invention pertains, see FIG. And / or may be modified to infer various implementation methods for providing a plurality of advertisement data for each advertiser, but the present invention includes all the implementation methods inferred, and is shown in FIG. The technical features are not limited only by the method.

For example, a method of confirming or determining the result of the confirmation (or determination) in the various information confirmation and determination steps shown in FIG. 4 will be described by way of example ("YES"). The present invention is by no means limited thereto, and a person of ordinary skill in the art may refer to and / or modify the drawing 4 so that the result of the confirmation (or determination) is reversed (eg, “No”). NO) ") may be inferred, and the present invention is characterized by including the inferred implementation method.

In addition, in the process of providing a plurality of advertisement data for each advertiser illustrated in FIG. 4, at least one word (or syllable) or natural language for a keyword search service is transmitted to the web server 300 in a predetermined client terminal 385. In this case, the web server 300 includes the step of identifying at least one or more keyword information for the keyword search service. However, the present invention is not limited thereto, and provides a plurality of advertisement data for each advertiser. The process corresponds to the context (or index) included in the content on the web document (or document content) in the process of providing a predetermined web document (or document content) from the web server 300 to the customer terminal (385). Obviously, it may include a process of confirming at least one keyword information.

Referring to FIG. 4, the client terminal 385 provides a web server 300 on an advertisement data processing system that provides a plurality of keyword advertisements (or contextual advertisements) for each advertiser shown in FIG. 3A or FIG. 3B through a predetermined communication network. ) To connect a communication channel for a predetermined keyword search (or contextual search) service (or to request a predetermined search service through the communication channel) (400), the web server 300 correspondingly The client terminal 385 generates a predetermined web document including a search user interface for inputting at least one word (or syllable) or natural language to the client server 385 and transmitting it to the web server 300. 385).

Thereafter, the web server 300 inputs at least one or more words (or syllables) or natural language to the web server 300 through the search user interface (410), and correspondingly, the web server 300 Performs predetermined keyword search (or contextual search) service corresponding to the received at least one word (or syllable) or natural language to confirm predetermined search result information corresponding to the received word (or syllable) to natural language. (415).

When at least one word (or syllable) or natural language is received from the customer terminal 385, the web server 300 includes a plurality of advertisement data for at least one advertiser in the search result and includes the plurality of advertisement data in the search result. In order to provide as, at least one or more keyword information for a plurality of keyword advertising services (or contextual advertising services) for each advertiser is identified (420).

When at least one word (or syllable) is received from the customer terminal 385 according to an exemplary embodiment of the present invention, the web server 300 receives the word (or syllable) of the word (or syllable) received from the customer terminal 385. At least one keyword information matching the keyword information registered in the storage medium 370 may be identified.

When at least one natural language is received from the customer terminal 385 according to another exemplary embodiment of the present invention, the web server 300 may include words (or syllables) included in the natural language received from the customer terminal 385. It is preferable to check at least one or more keyword information matching the keyword information registered in the storage medium 370.

If at least one keyword information for a plurality of keyword advertising services (or contextual advertising services) for each advertiser is not identified, the web server 300 searches for a predetermined word corresponding to the received word (or syllable) or natural language. It is preferable to generate a predetermined web document including the result information and transmit the predetermined web document to the customer terminal 385. Accordingly, the present invention is not limited thereto.

On the other hand, when at least one keyword information for a plurality of keyword advertisement services (or contextual advertisement services) for each advertiser is confirmed, the web server 300 is matched with the identified keyword information in association with the storage medium 370. A plurality of advertisement data for at least one advertiser is extracted (425).

According to an exemplary embodiment of the present invention, when keyword information matching the identified keyword information among the keyword information registered in the storage medium 370 is stored in association with N (N> = 2) pieces of advertisement data (eg, the When a plurality of advertisement data for each advertiser associated with the keyword information is registered through the advertisement data registration system shown in FIG. 1, the web server 300 matches the keyword information with the keyword information from the storage medium 370. It is preferable to extract a plurality of ad data.

According to another exemplary embodiment of the present invention, keyword information matching the identified keyword information among the keyword information registered in the storage medium 370 is stored in association with one advertisement data (for example, as illustrated in FIG. When one piece of advertisement data associated with the keyword information is registered through an advertisement data registration system), the web server 300 extracts advertisement data for each advertiser matching the keyword information from the storage medium 370. It is desirable to.

According to the exemplary embodiment of the present invention, when N (N> = 2) pieces of advertisement data matched with the keyword information are extracted from the storage medium 370, the first advertisement data is advertisement data for providing a link connection-based advertisement. It is preferably made, including the N (N = 2, 3, ..., N) advertisement data is preferably made to include advertising data for providing value-based advertising.

Alternatively, when N (N> = 2) pieces of advertisement data matched with the keyword information are extracted from the storage medium 370, the first advertisement data includes advertisement data for providing a value transfer-based advertisement. Nth (N = 2,3, ..., N) advertisement data includes advertisement data for link-based advertisement provision, or the extracted N (N> = 2) advertisement data are all linked. It is possible to include advertisement data for connection-based advertisement provision, or the extracted N (N> = 2) advertisement data may all include advertisement data for value transfer-based advertisement provision, thereby limiting the present invention. Not.

That is, when N (N> = 2) pieces of advertisement data matched with the keyword information are extracted from the storage medium 370, the extracted advertisement data is a combination of the link connection based advertisement (or value transfer based advertisement). It is not limited by, it is characterized in that it comprises all combinations according to the intention of those skilled in the art.

According to another exemplary embodiment of the present invention, when one piece of advertisement data (first advertisement data) matching the keyword information is extracted from the storage medium 370, the extracted advertisement data (first advertisement data) is linked. It is possible to include advertisement data for connection-based advertisement provision or to include advertisement data for value transfer-based advertisement provision, whereby the present invention is not limited.

If a plurality of advertisement data for at least one advertiser matching the identified keyword information is not extracted, the web server 300 may retrieve predetermined search result information corresponding to the received word (or syllable) or natural language. It is preferable to generate a predetermined web document to be transmitted to the customer terminal 385, and the present invention is not limited thereto.

On the other hand, when a plurality of advertisement data for at least one advertiser matching the identified keyword information is extracted, the web server 300 outputs a predetermined search result output frame (or region) corresponding to the search result information and the extracted information. Generate a web document including at least one advertisement output frame (or region) corresponding to a plurality of advertisement data for each of the at least one advertiser (430), and in the search result output frame (or region) included in the web document And a plurality of advertisement data for each of the extracted at least one advertiser is output to the at least one advertisement output frame (or area) included in the web document and included in the web document (435). Including the confirmed search result information in the search result output frame (or region) through a communication network, and Transmits the web document processing said at least one plurality of advertisement data by the advertisers extract one or more advertisement output frame (or region) so that it outputs to the customer terminal 385, 440.

According to an exemplary embodiment of the present invention, the web server 300 includes a plurality of advertisement data (eg, N (N> = 2) pieces of advertisement data for each of the at least one advertiser identified in the advertisement output frame (or region)). ) Are arranged side by side and output, and the plurality of advertisement data for each advertiser output in the advertisement output frame (or area) is provided (or valued) link-based advertisement corresponding to each advertisement data registered by the advertiser. Each of the different link information for the transmission-based advertisement provision (for example, among the N (N> = 2) advertisement data, the advertisement data corresponding to the link-based advertisement is displayed in the advertiser's online store (or advertisement web). Site) link information, and the advertisement data corresponding to the value transfer-based advertisement provides value information (or value corresponding to the value information). And link information corresponding to the RL).

According to another exemplary embodiment of the present invention, the web server 300 includes a plurality of advertisement data (eg, N (N> = 2) advertisements for each of the at least one advertiser identified in the advertisement output frame (or region). The first advertisement data, including the first advertisement data, and the Nth (N = 2,3, ..., N) advertisement data is disposed below the first advertisement data and output. The plurality of advertisement data for each advertiser output in a frame (or area) includes different link information for providing link connection-based advertisement (or providing value transmission-based advertisement) corresponding to each advertisement data registered by the advertiser. For example, among the N (N> = 2) advertisement data, the advertisement data corresponding to the link connection-based advertisement includes link information corresponding to the advertiser's online store (or advertisement website), Advertising data corresponding to the value of transmission-based advertising is preferably comprises a link information corresponding to the (value corresponding to a value or information) provides valuable information URL).

According to another exemplary embodiment of the present invention, the web server 300 may include a plurality of advertisement data (eg, N (N> = 2) pieces of advertisement data for each of the at least one advertiser identified in the advertisement output frame (or region). Advertisement data), including the first advertisement data, and outputting the N-th (N = 2,3, ..., N) advertisement data, when a predetermined mouse pointer is positioned in the first advertisement data, It is preferable to output to a data output window (or an advertisement data output pop-up menu, or an advertisement data output balloon, etc.), and the advertisement output frame (or area) (or a separate advertisement data output window, or an advertisement data output pop-up menu, Or a plurality of advertisement data for each advertiser, which is output to an advertisement data output balloon, or the like, is provided with a link connection-based advertisement corresponding to each advertisement data registered by the advertiser (or a value transmitter). Advertisement information corresponding to the link connection-based advertisement among the N (N> = 2) advertisement data is included in the advertiser's online store (or advertisement website). And link information corresponding to the advertisement, and the advertisement data corresponding to the value transfer-based advertisement includes link information corresponding to the value information (or value corresponding to the value information) providing URL.

According to another exemplary embodiment of the present invention, the web server 300 may include a plurality of advertisement data (eg, N (N> = 2) pieces of advertisement data for each of the at least one advertiser identified in the advertisement output frame (or region). The first advertisement data of the advertisement data is included and output, and the Nth (N = 2, 3, ..., N) advertisement data is provided in the web document (or the web document) generated by the web server 300. Floating on the displayed advertisement output frame (or region) and transparent on the output (for example, a web document generated by the web server 300 (or an advertisement output frame (or region) included in the web document)). An advertisement output layer including an area is set, and the Nth (N = 2, 3, ..., N) advertisement data is output to the advertisement output layer, but the output Nth (N = 2,3, ..., N) to allow the advertising data to move in a certain direction (or random direction) Preferably, the plurality of advertisement data for each advertiser that is floated and output on a web document (or an advertisement output frame (or area) provided in the web document) generated by the web server 300 is the advertiser. Includes different link information for link link-based advertisement provision (or value transmission-based advertisement provision) corresponding to each advertisement data registered by the user (eg, the link among the N (N> = 2) advertisement data). The advertisement data corresponding to the connection-based advertisement includes link information corresponding to the advertiser's online store (or advertisement website), and the advertisement data corresponding to the value transfer-based advertisement includes the value information (or the value corresponding to the value information). And link information corresponding to the providing URL).

Those skilled in the art to which the present invention pertains may include a plurality of advertisement data per advertisement week (eg, N (N> = 2) in the advertisement output frame (or region) in addition to the advertisement data output method described above. It will be able to infer various implementation methods for outputting the () advertising data), the invention is characterized in that it comprises all the implementation methods inferred.

According to another exemplary embodiment of the present invention, the web server 300 may set a plurality of advertisement output frames (or areas) for each advertisement category for outputting a plurality of extracted advertisement data for each of the one or more advertisers.

According to an exemplary embodiment of the present invention, the web server 300 includes a first advertisement output frame (or region) for outputting advertisement data corresponding to a predetermined link connection-based advertisement in the advertisement output frame (or region); It is preferable to classify into N-th (N = 2,3, ..., N) advertisement output frames (or regions) which output advertisement data corresponding to at least one value transmission-based advertisement.

Here, the output position of the first advertisement output frame (or region) and the Nth (N = 2,3, ..., N) advertisement output frame (or region) and the number of advertisement output frames (or region) are known to those skilled in the art. It is preferable that the present invention be modified in various ways, and the present invention is not limited thereto.

According to another exemplary embodiment of the present invention, the web server 300 outputs a first advertisement output frame (or an advertisement output frame (or region) to output link connection category advertisement data corresponding to a predetermined link connection based advertisement. Area) and (N-1) value information (or value corresponding to the value information) category for outputting value information (or value corresponding to the value information) category advertisement data corresponding to at least one value transfer based advertisement. It is preferable to classify the advertisement output frame (or area).

Here, an output position and an advertisement output frame (or region) of the advertisement output frame (or region) for each of the first advertisement output frame (or region) and (N-1) value information (or values corresponding to the value information) categories. The number and the like are preferably variously modified and implemented by those skilled in the art, whereby it is apparent that the present invention is not limited.

According to an exemplary embodiment of the present invention, when the web server 300 requests an advertisement corresponding to the value transfer based advertisement from the client terminal 385, an advertisement outputting advertisement data corresponding to the value transfer based advertisement. A user interface for inputting the advertisement receiving means 390 information of the customer to an output frame (or region) (or a separate advertisement data output window, an advertisement data output pop-up menu, or an advertisement data output balloon). Preferably, in this case, the advertisement receiving means 390 information of the customer input through the user interface is preferably transmitted to the web server 300.

According to another exemplary embodiment of the present invention, when the client terminal 385 requests an advertisement corresponding to the value transmission-based advertisement, the web server 300 inputs the advertisement receiving means 390 information of the customer. It is possible to provide a web document including the output to the customer terminal 385, in this case, the advertisement receiving means 390 information of the customer input through the user interface is transmitted to the web server 300 It is preferable.

According to another exemplary embodiment of the present invention, when the value transfer-based advertisement is provided through the advertiser server 380 as shown in FIG. 3A, the customer from the advertiser server 380 to the customer terminal 385 is provided. It is preferable to provide a web document including a user interface for inputting the advertisement receiving means 390 of the information, in this case, the web server 300 to the customer terminal 385 the advertisement receiving means 390 of the customer Providing a user interface for entering information may be omitted.

Alternatively, even when the value transmission-based advertisement is provided through the web server 300 as shown in FIG. 3b, when the advertisement receiving means 390 information of the customer is registered in the web server 300, It may be omitted that the web server 300 to provide a user interface for inputting the advertisement receiving means 390 information of the customer to the customer terminal 385.

Thereafter, the client terminal 385 clicks link information corresponding to predetermined search result information included in a search result output frame (or region) on the web document or an advertisement output frame (or region) on the web document. If link information corresponding to the predetermined advertisement data included in the advertisement output frame (or region) is clicked on the client terminal 385, the link information corresponding to the predetermined advertisement data is clicked (445). The client terminal 385 transmits predetermined advertisement data output request information corresponding to the clicked advertisement data to the web server 300 (450).

According to an embodiment of the present invention, the advertisement data output request information is advertisement request link information (for example, the web server) which processes the client terminal 385 to confirm that predetermined advertisement data has been clicked on the web server 300. And link information corresponding to 300), and when the clicked advertisement data corresponds to the link-based advertisement, the advertisement data output request information is the website of the advertiser (or the advertisement website). Advertiser URL information corresponding to the &lt; RTI ID = 0.0 &gt;) &lt; / RTI &gt; ) Provided URL information (or the value information (or value corresponding to the value information) provided URL information and the customer Advertisement receiving means 390 information).

Thereafter, the web server 300 reads the received advertisement data output request information and checks whether the advertisement data corresponding to the advertisement data output request information includes a link connection based advertisement or a value transmission based advertisement. (455).

According to an exemplary embodiment of the present invention, the web server 300 reads at least one or more parameters preset in the advertisement request link information included in the advertisement data output request information, so that the received advertisement data output request information is determined by the web server 300. It is desirable to check whether a link-based advertisement or value transfer based advertisement is included.

According to another exemplary embodiment of the present invention, the web server 300 includes the advertiser URL information included in the advertisement data output request information, or provides value information (or a value corresponding to the value information). Whether the received advertisement data output request information includes the link connection-based advertisement by checking whether the value information (or value corresponding to the value information) providing URL information and the advertisement receiving means 390 information of the customer are included, Or, it is desirable to check whether the value transfer-based advertising is included.

If the received advertisement data output request information includes a link connection-based advertisement as a result of the checking, the web server 300 performs a link connection-based advertisement providing process shown in FIG. 7, and the received advertisement When the data output request information includes a value transfer based advertisement, the web server 300 performs a value transfer based advertisement providing process illustrated in FIG. 8, 9, or 10.

5A, 5B, 5C, and 5D illustrate a method of outputting a plurality of keyword advertisement data for each advertiser according to an exemplary embodiment of the present invention.

Figures 5a, 5b, 5c, and 5d show details of a predetermined link connection-based advertisement in an advertisement data processing system that provides a plurality of keyword advertisements (or contextual advertisements) for each advertiser shown in FIGS. 3a or 3b. As an example of integrating and outputting corresponding advertisement data and advertisement data corresponding to at least one value transmission-based advertisement in a predetermined advertisement output frame (or region), specifically, FIG. 5A illustrates a plurality of advertisement data for each advertiser. 5B illustrates at least one sub output advertisement data in a next row (or a previous row) of main output advertisement data among a plurality of advertisement data for each advertiser. Figure 5c shows an implementation method for outputting, and Figure 5c shows the basic output advertisement data among a plurality of advertisement data per advertiser. When the definition mouse pointer is positioned, an exemplary method of outputting at least one sub advertisement data hidden in a next row (or a previous row) of the basic output advertisement data is illustrated. FIG. 5D illustrates a basic method of a plurality of advertisement data for each advertiser. When a predetermined mouse pointer is positioned in the output advertisement data, at least one sub advertisement data is output in the form of a first advertisement data output window (or an advertisement data output pop-up menu or an advertisement data output balloon) for each advertiser. One drawing.

Those skilled in the art to which the present invention pertains may refer to and / or modify this drawing 5 to infer various implementation methods for a plurality of keyword advertisement data output methods for each advertiser. It is made to include all the implementation methods inferred, the technical features are not limited only to the implementation method shown in FIG.

For example, in FIGS. 5A, 5B, 5C, and 5D, the advertisement output frame (or region) and the search result output frame (or region) are placed up and down for convenience, but the present invention is not limited thereto. According to the intention of the skilled person, the advertisement output frame (or region) and the search result output frame (or region) may be arranged left or right, or some of the regions (eg, the search result output frame (or region)) may be omitted. It is obvious that it further comprises at least one or more other areas (e.g., website information output area, etc.), whereby the present invention is not limited.

Hereinafter, the basic output advertisement data will be referred to as "first advertisement data" and at least one sub output advertisement data will be described as "Nth (N = 2,3, ..., N) advertisement data".

According to a preferred embodiment of the present invention, the first advertisement data preferably includes advertisement data corresponding to link-based advertisements, and the Nth advertisement data (N = 2, 3,..., N) Preferably, the present invention includes advertisement data corresponding to at least one value transmission based advertisement, but the present invention is not limited thereto, and the first advertisement data and the N th (N = 2, 3, ..., N) The advertising data can be variously modified according to the intention of those skilled in the art.

For example, the first advertisement data and the N-th (N = 2,3, ..., N) advertisement data are advertisement data corresponding to the link connection based advertisement and advertisement corresponding to the value transfer based advertisement according to the intention of a person skilled in the art. In addition to the data, it is possible to include a product (or service) purchase advertising data, the advertising data included in the present invention may include all kinds of advertising data that can be inferred by those skilled in the art based on the technical idea of the present invention. Is to be made clear.

Referring to FIG. 5A, a web corresponding to a web document provided to the customer terminal 385 through an advertisement data processing system that provides a plurality of keyword advertisements (or contextual advertisements) for each advertiser shown in FIG. 3A or FIG. 3B. The page may include a search result output frame (or region) for outputting search result information that matches keyword information corresponding to at least one or more words (or syllables) to natural words provided from the client terminal 385, and the keyword information. A predetermined advertisement output frame (or region) for outputting corresponding advertisement first advertisement data and at least one advertiser-specific N (N = 2,3, ..., N) advertisement data in a predetermined advertisement output row. It is characterized by comprising.

Referring to FIG. 5A, the advertisement output frame (or region) includes first advertisement data per advertiser and at least one advertiser-specific N (N = 2,3, ..., N) advertisement in each advertisement output row. And advertisement content for each advertiser corresponding to the N advertisement data, wherein the number of advertisement data corresponds to the number of advertisement data for each advertiser registered by the advertiser through the advertisement data registration system shown in FIG. 1. Characterized by conformity.

Referring to FIG. 5B, a web page corresponding to a web document provided to the client terminal 385 through an advertisement data processing system providing a plurality of keyword advertisements (or contextual advertisements) for each advertiser illustrated in FIG. 3A or FIG. 3B. A search result output frame (or region) for outputting search result information matching the keyword information corresponding to at least one or more words (or syllables) or natural language provided from the customer terminal 385, and corresponding to the keyword information. At least one or more in the next row (or previous row) of the first advertisement data per advertiser among the first advertiser data for each advertiser and the N (N = 2,3, ..., N) advertising data for at least one advertiser week And a predetermined advertisement output frame (or area) for outputting advertiser-specific N (N = 2, 3, ..., N) advertisement data.

Referring to FIG. 5B, the advertisement output frame (or region) outputs first advertisement data for each advertiser and advertisement contents for each advertiser corresponding to the advertisement data in a predetermined advertisement output row, and the first advertisement data for each advertiser. Output N (N = 2,3, ..., N) advertisement data for at least one advertiser in a next row (or a previous row) of a row for outputting the data; It is characterized in that the advertiser corresponds to the number of advertisement data for each advertiser registered through the advertisement data registration system shown in FIG.

Referring to FIG. 5C, a web page corresponding to a web document provided to the client terminal 385 through an advertisement data processing system providing a plurality of keyword advertisements (or contextual advertisements) for each advertiser shown in FIG. 3A or FIG. 3B. A search result output frame (or region) for outputting search result information matching the keyword information corresponding to at least one or more words (or syllables) or natural language provided from the customer terminal 385, and corresponding to the keyword information. If a predetermined mouse pointer is located in the first advertisement data for each of advertisers among the first advertisement data for each advertiser and at least one or more advertiser-specific N (N = 2,3, ..., N) advertisement data, Predetermined advertisement output frame (or outputting N (N = 2,3, ..., N) advertisement data for at least one advertiser hidden in the next row (or previous row) of the first advertisement data (or Area).

Referring to FIG. 5C, the advertisement output frame (or region) outputs first advertisement data for each advertiser and advertisement contents for each advertiser corresponding to the advertisement data in a predetermined advertisement output row, and the first advertisement data for each advertiser. In addition, at least one advertiser-specific N (N = 2,3, ..., N) advertisement data registered by the advertiser through the advertisement data registration system shown in FIG. 1 is hidden in a hidden form. If a predetermined mouse pointer is positioned in the first advertisement data for each advertiser (or advertisement contents for each advertiser) that is previously output in the advertisement output line, the client terminal 385 may be configured based on the mouse point position information. N (N = 2,3, ..., N) light of at least one advertiser hidden in a next row (or a previous row) of the advertisement output row that outputs the first advertisement data for each advertiser And wherein the output data, wherein the advertisement data, the number is characterized in that it meets the said advertiser in the advertisement data, advertisement data registration number registered by the advertiser via the system shown in the figure 1.

Referring to FIG. 5D, a web page corresponding to a web document provided to the client terminal 385 through an advertisement data processing system providing a plurality of keyword advertisements (or contextual advertisements) for each advertiser shown in FIG. 3A or FIG. 3B. A search result output frame (or region) for outputting search result information matching the keyword information corresponding to at least one or more words (or syllables) or natural language provided from the customer terminal 385, and corresponding to the keyword information. If a predetermined mouse pointer is positioned in the first advertisement data of each advertiser among the first advertisement data of each advertiser and the at least one advertiser-specific N (N = 2,3, ..., N) advertisement data, 1 The first advertisement data output window (or advertisement data output) for each advertiser is inputted to at least one advertiser-specific N (N = 2,3, ..., N) advertisement data in a predetermined area near the advertisement data. And characterized by comprising including up menu, or advertisement data output balloons, and so on) form a predetermined advertisement output frame (or region for outputting a).

Referring to FIG. 5D, the advertisement output frame (or region) outputs first advertisement data for each advertiser and advertisement contents for each advertiser corresponding to the advertisement data in a predetermined advertisement output row, and the first advertisement data for each advertiser. In addition, at least one advertiser-specific N (N = 2,3, ..., N) advertisement data registered by the advertiser through the advertisement data registration system shown in FIG. 1 is hidden in a hidden form. If a predetermined mouse pointer is positioned in the first advertisement data for each advertiser (or advertisement contents for each advertiser) that is previously output in the advertisement output line, the client terminal 385 may be configured based on the mouse point position information. Advertise at least one advertiser-specific N (N = 2,3, ..., N) advertisement data in a predetermined region near the advertisement output row to output the first advertisement data for each advertiser. And outputting a first advertisement data output window (or an advertisement data output pop-up menu or an advertisement data output balloon, etc.), wherein the number of advertisement data is determined by the advertiser using the advertisement data registration system shown in FIG. It is characterized in that it corresponds to the number of advertisement data for each advertiser registered through.

According to an embodiment of the present invention, through the advertisement output frame (or area) in the client terminal 385 which outputs a web page corresponding to the web document shown in FIGS. 5A, 5B, 5C, and 5D. When the advertisement data corresponding to a predetermined link connection-based advertisement is clicked on, among the outputted first advertisement data of each advertiser and at least one advertiser-specific N (N = 2,3, ..., N) advertisement data, The client terminal 385 transmits predetermined advertisement data output request information to the web server 300 based on link information included in advertisement data corresponding to the link connection-based advertisement, and correspondingly, the web server 300. ) Is a link between the customer terminal 385 and the advertiser's online store (or advertising website).

According to another exemplary embodiment of the present invention, the advertisement output frame (or area) is displayed in the client terminal 385 which outputs a web page corresponding to the web document shown in FIGS. 5A, 5B, 5C, and 5D. When the advertisement data corresponding to a predetermined value transmission-based advertisement is clicked on, among the first advertisement data for each advertiser and the N (N = 2,3, ..., N) advertisement data for each advertiser, which are output through the advertiser, The client terminal 385 transmits predetermined advertisement data output request information to the web server 300 based on link information included in advertisement data corresponding to the value transfer-based advertisement, and correspondingly to the web server ( A value providing server (eg, the web server 300) that provides predetermined value information (or a value corresponding to the value information) to the advertisement receiving means 390 of the customer according to the advertisement data output request information. In addition Characterized in that the processing to provide value) corresponding to a given value information (values or information for advertising receiving means 390 of the customer through the advertiser server 380, etc.).

6A and 6B illustrate a method of outputting a plurality of keyword advertisement data for each advertiser according to another exemplary embodiment of the present invention.

6A and 6B illustrate details of advertisement data corresponding to a predetermined link connection-based advertisement in an advertisement data processing system that provides a plurality of keyword advertisements (or contextual advertisements) for each advertiser shown in FIGS. 3A or 3B. As an example of separately outputting advertisement data corresponding to one or more value transfer-based advertisements in at least two or more advertisement output frames (or regions), specifically, Figure 6a shows a plurality of advertisement data for each advertiser. A first advertisement output frame (or region) for outputting output advertisement data and a predetermined Nth (N = 2,3, ..., N) advertisement output frame for outputting at least one sub output advertisement data; FIG. 6B illustrates a method of classifying and outputting the data into (or regions), and FIG. 6B shows a plurality of advertisement data for each advertiser. A first advertisement output frame (or region) for outputting high data and (N-1) advertisement output frames (or regions) including (N-1) advertisement outputs for outputting at least one sub output category advertisement data. It shows the implementation method which classifies and outputs.

Those skilled in the art to which the present invention pertains may refer to and / or modify this drawing 6 to infer various implementation methods for a plurality of keyword advertisement data output methods for each advertiser. It is made to include all the implementation methods inferred, the technical features are not limited only to the implementation method shown in FIG.

6A and 6B, for convenience, a plurality of advertisement output frames (or regions) and search result output frames (or regions) are arranged up and down, but the present invention is not limited thereto. The plurality of advertisement output frames (or regions) and search result output frames (or regions) are arranged left / right, or some of the regions (eg, search result output frames (or regions)) are omitted, or Obviously, the invention further includes at least one or more other areas (e.g., a website information output area), and the present invention is not limited thereto.

Hereinafter, the basic output advertisement data will be referred to as "first advertisement data" and at least one sub output advertisement data will be described as "Nth (N = 2,3, ..., N) advertisement data".

According to a preferred embodiment of the present invention, the first advertisement data preferably includes advertisement data corresponding to link-based advertisements, and the Nth advertisement data (N = 2, 3,..., N) Preferably, the present invention includes advertisement data corresponding to at least one value transmission based advertisement, but the present invention is not limited thereto, and the first advertisement data and the N th (N = 2, 3, ..., N) The advertising data can be variously modified according to the intention of those skilled in the art.

For example, the first advertisement data and the N-th (N = 2,3, ..., N) advertisement data are advertisement data corresponding to the link connection based advertisement and advertisement corresponding to the value transfer based advertisement according to the intention of a person skilled in the art. In addition to the data, it is possible to include a product (or service) purchase advertising data, the advertising data included in the present invention may include all kinds of advertising data that can be inferred by those skilled in the art based on the technical idea of the present invention. Is to be made clear.

Referring to FIG. 6A, a web page corresponding to a web document provided to the client terminal 385 through an advertisement data processing system providing a plurality of keyword advertisements (or contextual advertisements) for each advertiser shown in FIG. 3A or FIG. 3B. A search result output frame (or region) for outputting search result information matching the keyword information corresponding to at least one or more words (or syllables) or natural language provided from the customer terminal 385, and corresponding to the keyword information. A second advertisement output frame (or region) for outputting first advertisement data for each advertiser and a second advertisement for outputting N (N = 2,3, ..., N) advertisement data for at least one advertiser And an output frame (or region).

6A, the first advertisement output frame (or region) outputs first advertisement data for each advertiser and advertisement contents for each advertiser corresponding to the advertisement data in each advertisement output row. The second advertisement output frame (or region) includes at least one N-th advertiser-specific N (N = 2,3, ...) except for the first advertisement data for each advertiser output on the first advertisement output frame (or region). N) outputting advertisement data, wherein the number of N advertisement data for each advertiser output in the first advertisement output frame (or region) and the second advertisement output frame (or region) is determined by the advertiser. It is characterized in that it corresponds to the number of advertisement data for each advertiser registered through the advertisement data registration system shown in FIG.

According to an embodiment of the present invention, the advertiser-specific outputs are individually output through a plurality of advertisement output frames (or regions) in the client terminal 385 for outputting a web page corresponding to the web document shown in FIG. 6A. 1, when the advertisement data corresponding to a predetermined link connection-based advertisement is clicked among the advertisement data and at least one advertiser-specific N (N = 2,3, ..., N) advertisement data, the client terminal 385 Based on the link information included in the advertisement data corresponding to the link connection-based advertisement, the predetermined advertisement data output request information is transmitted to the web server 300. In response, the web server 300 transmits the client terminal ( 385) and linking the advertiser's online store (or advertising website).

According to another exemplary embodiment of the present invention, each of the advertisers separately output through a plurality of advertisement output frames (or regions) from the client terminal 385 for outputting a web page corresponding to the web document shown in FIG. 6A. When the advertisement data corresponding to a predetermined value transfer-based advertisement is clicked among the first advertisement data and the at least one advertiser-specific N (N = 2,3, ..., N) advertisement data, the customer terminal 385 Transmits the predetermined advertisement data output request information to the web server 300 based on link information included in the advertisement data corresponding to the value transmission-based advertisement, and in response, the web server 300 transmits the advertisement data. A value providing server (eg, the web server 300 or an advertiser) that provides predetermined value information (or a value corresponding to the value information) to the advertisement receiving means 390 of the customer according to the output request information. It is characterized in that the processing to provide a predetermined value information (or a value corresponding to the value information) to the advertisement receiving means 390 of the customer through the burr (380).

Referring to FIG. 6B, a web page corresponding to a web document provided to the client terminal 385 through an advertisement data processing system providing a plurality of keyword advertisements (or contextual advertisements) for each advertiser shown in FIG. 3A or FIG. 3B. A search result output frame (or region) for outputting search result information matching the keyword information corresponding to at least one or more words (or syllables) or natural language provided from the customer terminal 385, and corresponding to the keyword information. Among the plurality of advertisement data for each advertiser, a first advertisement output frame (or region) for outputting first advertisement data corresponding to the first advertisement category and a second advertisement data corresponding to the second advertisement category are output. And an advertisement output frame (or region) and a third advertisement output frame (or region) corresponding to the third advertisement category. , Where the number of the advertisement transmission frame (or region) is characterized in that the matching to the category number of classifying the advertising data.

Referring to FIG. 6B, the first advertisement output frame (or region) may correspond to first advertisement data of each advertiser corresponding to a first advertisement category and first advertisement data of each advertiser among a plurality of advertisement data for each advertiser. The advertisement content for each advertiser is output to each advertisement output row, and the second advertisement output frame (or area) includes second advertisement data for each advertiser and second advertisement data for each advertiser corresponding to the second advertisement category. Outputting description of each advertiser's value information (or value corresponding to the value information) corresponding to the advertisement output row, wherein the third advertisement output frame (or region) corresponds to an advertiser corresponding to the third advertisement category. The description of each advertiser's value information (or a value corresponding to the value information) corresponding to the third advertisement data for each advertiser and the third advertisement data for each advertiser And the number of N advertisement data for each advertiser output to a plurality of advertisement output frames (or regions) by the advertiser through the advertisement data registration system shown in FIG. Characterized by matching the number of advertisement data for each advertiser registered.

According to an embodiment of the present invention, the client terminal 385 outputting a web page corresponding to the web document illustrated in FIG. 6B is classified by each category through a plurality of categories of advertisement output frames (or regions). When the advertisement data corresponding to a predetermined link connection-based advertisement is clicked on, among the outputted first advertisement data of each advertiser and at least one advertiser-specific N (N = 2,3, ..., N) advertisement data, The client terminal 385 transmits predetermined advertisement data output request information to the web server 300 based on link information included in advertisement data corresponding to the link connection-based advertisement, and correspondingly, the web server 300. ) Is a link between the customer terminal 385 and the advertiser's online store (or advertising website).

According to another embodiment of the present invention, the customer terminal 385 outputting a web page corresponding to the web document shown in FIG. 6B is classified by each category through a plurality of category advertisement output frames (or regions). When the advertisement data corresponding to a predetermined value transmission-based advertisement is clicked on, among the first advertisement data for each advertiser and the N (N = 2,3, ..., N) advertisement data for each advertiser, which are outputted, The client terminal 385 transmits predetermined advertisement data output request information to the web server 300 based on link information included in advertisement data corresponding to the value transfer-based advertisement, and correspondingly to the web server ( A value providing server 300 may provide predetermined value information (or a value corresponding to the value information) to the advertisement receiving means 390 of the customer according to the advertisement data output request information. Through the web server 300, or the advertiser server 380, etc.) to provide the predetermined value information (or value corresponding to the value information) to the advertisement receiving means 390 of the customer.

7 is a diagram illustrating a process of providing a link connection-based advertisement among a plurality of keyword advertisements for each advertiser according to an exemplary embodiment of the present invention.

In more detail, FIG. 7 illustrates a plurality of advertisers shown in FIG. 4 in a web server 300 on an advertisement data processing system that provides a plurality of keyword advertisements (or contextual advertisements) for each advertiser shown in FIGS. 3A or 3B. The advertisement data output method of any one of FIGS. 5a, 5b, 5c, 5d, 6a, and 6b (or FIGS. 5a, 5b, and 5b) is provided to the client terminal 385 through the provision of two advertisement data. 5c, 5d, 6a, 6b, and the like, based on the advertisement data output method modified according to FIG. The advertisement data output request information corresponding to the clicked (or selected) link connection based advertisement is provided to the web server 300 by clicking (or selecting) advertisement data corresponding to the based advertisement. And providing the link connection-based advertisement requested from the client terminal 385 in the web server 300 on the advertisement data processing system that provides a plurality of keyword advertisements (or contextual advertisements) for each advertiser shown in FIGS. 3A or 3B. As one of ordinary skill in the art to which the present invention pertains, a variety of processes for providing a link connection-based advertisement among a plurality of keyword advertisements for each advertiser by referring to and / or modifying the drawing 7 are provided. Although the implementation method may be inferred, the present invention includes all the implementation methods inferred above, and the technical features are not limited only to the implementation method shown in FIG.

For example, in the various information confirmation and determination steps shown in FIG. 7, the method of the verification (or determination) flows in a direction (for example, "YES") for convenience. The present invention is by no means limited thereto, and a person of ordinary skill in the art may refer to and / or modify the drawing 7 so that the confirmation (or judgment) result is reversed (eg, “NO”). It will be possible to infer an implementation method flowing in the ")"), the present invention is characterized by including the implementation method inferred.

Referring to FIG. 7, the web server 300 on the advertisement data processing system that provides a plurality of keyword advertisements (or contextual advertisements) for each advertiser shown in FIG. 3A or FIG. 3B may be used. The advertisement data output method (or the figures 5a, 5b, and 5c) of any one of the figures 5a, 5b, 5c, 5d, 6a, and 6b through the advertisement data providing process. After a plurality of advertisement data is provided for each advertiser by the advertisement data output method that is modified based on FIGS. 5D, 6A, and 6B), a predetermined link connection based on a plurality of advertisement data for each advertiser in the client terminal 385 is provided. When the advertisement data corresponding to the advertisement is clicked (or selected) and the advertisement information output request information corresponding to the clicked (or selected) link connection-based advertisement is provided to the web server 300 (for example, In the process of providing a plurality of advertisement data for each advertiser shown in FIG. 4, the web server 300 reads advertisement data output request information provided from the client terminal 385, and the advertisement data output request information is based on a link connection. If it is determined that the request for advertisement is provided (455), the web server 300 corresponds to the client terminal 385 and the advertiser server 380 (eg, a link connection-based advertisement) based on the advertisement data output request information. An advertiser's online store (or an advertising website)) (700), by which the customer terminal (385) connects a predetermined communication channel to the advertiser server (380) (705), Correspondingly, the advertiser server 380 transmits a predetermined advertisement page (for example, an online store webpage or an advertisement providing webpage) to the customer terminal 385 (step 710) and interacts with the customer terminal 385. The advertiser server 380, a connection link doemeuro because of the link connection based ads provided by the advertising data is established.

Thereafter, the web server 300 checks predetermined billing confirmation information corresponding to the link connection-based advertisement provision (715).

Here, the charging confirmation information may be received through the client terminal 385 address information (or customer member ID information) that transmitted the advertisement data output request information and the advertisement data output request information through a predetermined timer (not shown). Corresponding to the online store (or advertisement website) matching the advertisement providing date and time information including the date and time information (or the date and time information provided with the link connection-based advertisement) and the advertiser URL information included in the advertisement data output request information. At least one advertiser server 380 information is preferably included.

When the charging confirmation information corresponding to the link connection-based advertisement is confirmed, the web server 300 is linked with the storage medium 370 through the charging policy information associated with the advertisement data corresponding to the charging confirmation information. In operation 720, the advertisement amount information for each advertisement is provided, and predetermined deposit balance information is generated by subtracting the identified advertisement amount information from the deposit information associated with the advertisement data corresponding to the advertisement provision (720).

Herein, the advertisement amount information for each advertisement is provided in accordance with the charging policy information included in the advertisement registration information when the at least one link-based advertisement is provided to the customer terminal 385 through the web server 300. At least one advertisement price information per click or advertisement price information for each product (or service) purchase corresponding to link-based advertisement provision is preferably included.

When the deposit balance information is generated through the confirmed advertisement amount information, the web server 300 connects the deposit balance information to the billing information D / B 375 in association with the confirmed charge confirmation information and the advertisement amount information. In operation 730, at least one link-based advertisement corresponding to the plurality of advertisement data for each advertiser may be provided until the deposit balance information is exhausted.

8 is a diagram illustrating a process of providing a value transfer-based advertisement among a plurality of keyword advertisements for each advertiser according to the first embodiment of the present invention.

More specifically, FIG. 8 illustrates a plurality of advertisers shown in FIG. 4 in a web server 300 on an advertisement data processing system that provides a plurality of keyword advertisements (or contextual advertisements) for each advertiser shown in FIGS. 3A or 3B. The advertisement data output method of any one of FIGS. 5a, 5b, 5c, 5d, 6a, and 6b (or FIGS. 5a, 5b, and 5b) is provided to the client terminal 385 through the provision of two advertisement data. 5c, 5d, 6a, and 6b, based on the advertisement data output method modified according to the present invention), after providing a plurality of advertisement data for each advertiser, and transmitting a predetermined value among the plurality of advertisement data for each advertiser in the client terminal 385 Click (or select) the advertisement data corresponding to the based advertisement to provide the advertisement data output request information corresponding to the clicked (or selected) value transfer based advertisement to the web server 300. After checking the information on the advertisement receiving means 390 of the customer in the web server 300 on the advertisement data processing system that provides a plurality of keyword advertisements (or contextual advertisements) for each advertiser shown in FIG. 3a or 3b, When the advertisement data output request information and the advertisement receiving means 390 information are provided to the advertiser server 380, the advertisement server 380 may correspond to the advertisement data output request information from the advertiser server 380 to the client's advertisement receiving means 390. Regarding the process of providing value information (or value corresponding to the value information), a person having ordinary knowledge in the technical field to which the present invention pertains may refer to and / or modify this drawing 8 to provide a plurality of keywords for each advertiser. Various implementation methods for the process of providing a value transfer-based advertisement of the advertisement may be inferred, but the present invention includes all the implementation methods inferred above. To be made, the technical features are not limited only with the exemplary method shown in the figure 8.

For example, in the various information checking and determining steps shown in FIG. 8, an example of a method of flowing the confirmation (or judgment) result in a direction (for example, "YES") will be described. The feature is by no means limited thereto, and a person of ordinary skill in the art may refer to and / or modify this drawing 8 so that the confirmation (or judgment) result is reversed (eg, “No”). NO) ") may be inferred, and the present invention is characterized by including the inferred implementation method.

Referring to FIG. 8, a plurality of advertisers per advertiser shown in FIG. 4 is provided by a web server 300 on an advertisement data processing system that provides a plurality of keyword advertisements (or contextual advertisements) for each advertiser shown in FIGS. 3A or 3B. The advertisement data output method (or the figures 5a, 5b, and 5c) of any one of the figures 5a, 5b, 5c, 5d, 6a, and 6b through the advertisement data providing process. And a plurality of advertisement data for each advertiser in the form of advertisement data modified based on FIGS. 5D, 6A, and 6B), and based on a predetermined value transmission among a plurality of advertiser data for each advertiser in the client terminal 385. When the advertisement data corresponding to the advertisement is clicked (or selected) and the advertisement information output request information corresponding to the clicked (or selected) value transfer-based advertisement is provided to the web server 300 (for example, In the process of providing a plurality of advertisement data for each advertiser shown in FIG. 4, the web server 300 reads the advertisement data output request information provided from the customer terminal 385, and the advertisement data output request information is based on the value transfer. If it is determined that the request for advertisement is provided (455), the web server 300 confirms 800 information of the advertisement receiving means 390 of the customer for providing the value transmission-based advertisement (800).

Here, the advertisement receiving means 390 information of the customer is preferably made of at least one or more of the customer's wireless terminal information (for example, mobile phone number and communication company information used by the customer).

Alternatively, the advertisement receiving means 390 information of the customer is the value information (or value) through at least one or more output devices provided in the various terminal devices used by the customer, such as the mail address information, instant messenger account information of the customer And at least one of various personal communication means information capable of outputting a value corresponding to the information).

Alternatively, the advertisement receiving means 390 information of the customer may include storage information, blog information, personal homepage information, personal bulletin board information, and value information D / B provided in the advertiser server 380 on the communication network allocated to the customer. Customer storage means information including at least one or more; and the customer storage means access information (e.g., ID / PW information, etc. for storing the value information (or value corresponding to the value information) in the storage means). It is preferable to comprise at least one or more.

Those skilled in the art may infer various advertisement receiving means 390 for receiving the value information (or value corresponding to the value information) in addition to the advertisement receiving means 390 information described above. The present invention is characterized by including all implementation methods inferred above.

According to an exemplary embodiment of the present invention, the advertisement receiving means 390 information of the customer is provided from the client terminal 385 to the web server 300 in the process of providing a plurality of advertisement data for each advertiser shown in FIG. It is preferably included in the advertisement data output request information and received and confirmed.

According to another exemplary embodiment of the present invention, the advertisement receiving means 390 information of the customer is provided through a separate advertisement receiving means 390 information input interface provided from the web server 300 to the customer terminal 385. The input is preferably received and confirmed by the web server 300.

According to another exemplary embodiment of the present invention, the advertisement receiving means 390 information of the customer is preferably checked from the member information of the customer previously registered in the web server 300.

Thereafter, the web server 300 transmits the advertisement data output request information and the advertisement receiving means 390 information to the advertiser server 380 corresponding to the value providing server (805), and correspondingly the advertiser After the server 380 extracts (or generates) predetermined value information (or a value corresponding to the value information) to be transmitted to the advertisement receiving means 390 of the customer (810), the server 380 corresponds to the advertisement receiving means 390. The extracted value information (or a value corresponding to the value information) is transmitted to the advertisement receiving means 390 through a communication network (815), and the advertisement receiving means 390 transmits the received value information. (Or a value corresponding to the value information) is stored in a predetermined storage means according to the characteristics of the advertisement receiving means 390, or output through the output device (820).

Here, the value information (or the value corresponding to the value information) provided to the advertisement receiving means 390 of the customer is wireless value information (for example, wireless coupon information in the form of a barcode, wireless usage rights information, wireless discount ticket information and , Wireless ticket information, wireless voucher information, wireless point information available at the wireless terminal of the customer, electronic money information, multimedia content information, product description information, and the like).

Alternatively, the value information (or value corresponding to the value information) provided to the advertisement receiving means 390 of the customer is output (eg, screen output or print output) through various terminal devices used by the customer. desirable.

Alternatively, the value information (or value corresponding to the value information) provided to the advertisement receiving means 390 of the customer is preferably stored in predetermined storage means associated with the customer information.

Those skilled in the art can infer a variety of value information (or value corresponding to the value information) according to the intention of the person skilled in the art, in addition to the above-described value information (or value corresponding to the value information). The present invention is characterized in that it comprises all the methods of inferring the above.

The web server 300 that transmits the advertisement data output request information and the advertisement receiving means 390 information to the advertiser server 380 corresponding to the value providing server is connected to the advertiser server 380 to provide the information of the customer. The advertisement receiving unit 390 checks whether the value information (or the value corresponding to the value information) corresponding to the value transmission-based advertisement is provided (825).

Here, the web server 300 provides predetermined value information (or value corresponding to the value information) corresponding to the value transmission-based advertisement to the advertisement receiving means 390 of the customer through the advertiser server 380. The method for confirming that the web server 300 transmits the value information (or value corresponding to the value information) from the advertiser server 380 to the advertisement receiving means 390 of the customer through a predetermined communication network. Tracking in real time (or periodically) (for example, the real-time (or periodically) to check the value information (or value corresponding to the value information) management D / B (not shown) of the advertiser server 380 to confirm) Or, in real time (or periodically), receiving the value information (or value corresponding to the value information) provision information from the advertiser server 380 according to a contract previously signed with the advertiser server 380. Preferably comprises at least one of the methods.

If it is confirmed that the customer's advertisement receiving means 390 provides the value information (or the value corresponding to the value information) corresponding to the value transmission-based advertisement, the web server 300 is the advertiser server ( In operation 830, the charging confirmation information corresponding to the value transmission-based advertisement is confirmed in association with the value transfer.

Here, the charging confirmation information is the customer terminal 385 address information (or customer member ID information) that transmitted the advertisement data output request information, the advertisement receiving means 390 information of the customer, and the advertisement receiving means ( Value information (or value corresponding to the value information) (e.g., coupon information, voucher information, discount voucher information, ticket information, gift certificate information, point information, electronic money information, and multimedia content information). And advertisement information for issuing (or issuing) the advertisement providing date and time information and the value information (or value corresponding to the value information) identified through a predetermined timer (not shown), and the web. Preferably, the server 300 includes at least one information.

When the billing confirmation information corresponding to the value transfer-based advertising is confirmed, the web server 300 is linked to the storage medium 370 through the billing policy information associated with the advertising data corresponding to the billing confirmation information The advertisement price information for each advertisement is checked (835), and the predetermined amount of the balance is generated by subtracting the confirmed advertisement amount information from the deposit information associated with the advertisement data corresponding to the advertisement provision (840).

Here, the advertisement price information for each advertisement is provided, at least one value transmission based advertisement to the advertisement receiving means 390 of the customer through the advertiser server 380, the billing policy information included in the advertisement registration information. At least one advertisement price information per click corresponding to the value transfer-based advertisement provision, advertisement price information for each value information (or value corresponding to the value information), or advertisement price information for each product (or service) purchase. It is preferable to make it.

When the deposit balance information is generated through the confirmed advertisement amount information, the web server 300 connects the deposit balance information to the billing information D / B 375 in association with the confirmed charge confirmation information and the advertisement amount information. In operation 845, at least one value transfer-based advertisement corresponding to the plurality of advertisement data for each advertiser may be provided until all of the deposit balance information is exhausted.

9 is a diagram illustrating a process of providing a value transfer-based advertisement among a plurality of keyword advertisements for each advertiser according to the second embodiment of the present invention.

In more detail, FIG. 9 illustrates a plurality of advertisers shown in FIG. 4 in a web server 300 on an advertisement data processing system that provides a plurality of keyword advertisements (or contextual advertisements) for each advertiser shown in FIGS. 3A or 3B. The advertisement data output method of any one of FIGS. 5a, 5b, 5c, 5d, 6a, and 6b (or FIGS. 5a, 5b, and 5b) is provided to the client terminal 385 through the provision of two advertisement data. 5c, 5d, 6a, and 6b, based on the advertisement data output method modified according to the present invention), after providing a plurality of advertisement data for each advertiser, and transmitting a predetermined value among the plurality of advertisement data for each advertiser in the client terminal 385. Click (or select) the advertisement data corresponding to the based advertisement to provide the advertisement data output request information corresponding to the clicked (or selected) value transfer based advertisement to the web server 300. And providing the advertisement data output request information to the advertiser server 380 from the web server 300 on the advertisement data processing system that provides a plurality of keyword advertisements (or contextual advertisements) for each advertiser shown in FIG. 3a or 3b. In response to the advertisement server 380 confirming the advertisement receiving means 390 information of the customer based on the advertisement data output request information, the advertiser server 380 corresponds to the advertisement data output request information to the customer receiving means 390. As a process for providing value information (or value corresponding to the value information), one of ordinary skill in the art to which the present invention pertains, referring to and / or modifying the drawing 9, the plurality of each advertiser It is possible to infer various implementation methods for providing a value transfer-based advertisement among the keyword advertising, but the present invention is inferred It is made including all implementation methods, the technical features are not limited only to the implementation method shown in FIG.

For example, a method of confirming or determining the result of the confirmation (or determination) in the various information confirmation and determination steps shown in FIG. 9 will be described by way of example (for example, "YES"). The present invention is by no means limited thereto, and a person of ordinary skill in the art may refer to and / or modify the drawing 9 so that the confirmation (or judgment) result is reversed (eg, “NO”). It will be able to infer an implementation method flowing in the ")"), the present invention is characterized in that it comprises the implementation method inferred.

Referring to FIG. 9, the web server 300 on the advertisement data processing system that provides a plurality of keyword advertisements (or contextual advertisements) for each advertiser shown in FIGS. 3A or 3B may provide a plurality of advertisements for each advertiser shown in FIG. 4. The advertisement data output method (or the figures 5a, 5b, and 5c) of any one of the figures 5a, 5b, 5c, 5d, 6a, and 6b through the advertisement data providing process. And a plurality of advertisement data for each advertiser in the form of advertisement data modified based on FIGS. 5D, 6A, and 6B), and based on a predetermined value transmission among a plurality of advertiser data for each advertiser in the client terminal 385. When the advertisement data corresponding to the advertisement is clicked (or selected) and the advertisement information output request information corresponding to the clicked (or selected) value transfer-based advertisement is provided to the web server 300 (for example, In the process of providing a plurality of advertisement data for each advertiser shown in FIG. 4, the web server 300 reads the advertisement data output request information provided from the customer terminal 385, and the advertisement data output request information is based on the value transfer. If it is determined that the request for advertisement is provided (455), the web server 300 transmits the advertisement data output request information to the advertiser server 380 corresponding to the value providing server (905), and correspondingly The advertiser server 380 checks the information on the advertisement receiving means 390 of the customer in association with the customer terminal 385 based on the profit advertisement data output request information (905).

Here, the advertisement receiving means 390 information of the customer is preferably made of at least one or more of the customer's wireless terminal information (for example, mobile phone number and communication company information used by the customer).

Alternatively, the advertisement receiving means 390 information of the customer is the value information (or value) through at least one or more output devices provided in the various terminal devices used by the customer, such as the mail address information, instant messenger account information of the customer And at least one of various personal communication means information capable of outputting a value corresponding to the information).

Alternatively, the advertisement receiving means 390 information of the customer may include storage information, blog information, personal homepage information, personal bulletin board information, and value information D / B provided in the advertiser server 380 on the communication network allocated to the customer. Customer storage means information including at least one or more; and the customer storage means access information (e.g., ID / PW information, etc. for storing the value information (or value corresponding to the value information) in the storage means). It is preferable to comprise at least one or more.

Those skilled in the art may infer various advertisement receiving means 390 for receiving the value information (or value corresponding to the value information) in addition to the advertisement receiving means 390 information described above. The present invention is characterized by including all implementation methods inferred above.

According to an exemplary embodiment of the present invention, the advertisement receiving means 390 information of the customer is provided from the client terminal 385 to the web server 300 in the process of providing a plurality of advertisement data for each advertiser shown in FIG. It is preferably included in the advertisement data output request information and received and confirmed.

According to another exemplary embodiment of the present invention, the advertisement receiving means 390 information of the customer is a separate advertisement receiving end 390 information input interface provided from the web server 300 to the client terminal 385. It is preferably input through the web server 300 is received and confirmed.

According to another exemplary embodiment of the present invention, the advertisement receiving means 390 information of the customer is preferably checked from the member information of the customer previously registered in the web server 300.

When the advertisement receiving means 390 information of the customer is confirmed, the advertiser server 380 extracts (or generates) predetermined value information (or a value corresponding to the value information) to be transmitted to the confirmed advertisement receiving means 390. 910, and transmits the extracted (or generated) value information (or value corresponding to the value information) to the advertisement receiving means 390 through a communication network corresponding to the advertisement receiving means 390 ( 915, the advertisement receiving means 390 stores the received value information (or a value corresponding to the value information) in a predetermined storage means according to the characteristics of the advertisement receiving means 390 or outputs it through an output device. (920).

Here, the value information (or the value corresponding to the value information) provided to the advertisement receiving means 390 of the customer is wireless value information (for example, wireless coupon information in the form of a barcode, wireless usage rights information, wireless discount ticket information and , Wireless ticket information, wireless voucher information, wireless point information available at the wireless terminal of the customer, electronic money information, multimedia content information, product description information, and the like).

Alternatively, the value information (or value corresponding to the value information) provided to the advertisement receiving means 390 of the customer is output (eg, screen output or print output) through various terminal devices used by the customer. desirable.

Alternatively, the value information (or value corresponding to the value information) provided to the advertisement receiving means 390 of the customer is preferably stored in predetermined storage means associated with the customer information.

Those skilled in the art can infer a variety of value information (or value corresponding to the value information) according to the intention of the person skilled in the art, in addition to the above-described value information (or value corresponding to the value information). The present invention is characterized in that it comprises all the methods of inferring the above.

The web server 300 that transmits the advertisement data output request information and the advertisement receiving means 390 information to the advertiser server 380 corresponding to the value providing server is connected to the advertiser server 380 to provide the information of the customer. The advertisement receiving unit 390 checks whether the value information (or value corresponding to the value information) corresponding to the value transmission-based advertisement is provided (925).

Here, the web server 300 provides predetermined value information (or value corresponding to the value information) corresponding to the value transmission-based advertisement to the advertisement receiving means 390 of the customer through the advertiser server 380. The method for confirming that the web server 300 transmits the value information (or value corresponding to the value information) from the advertiser server 380 to the advertisement receiving means 390 of the customer through a predetermined communication network. Tracking in real time (or periodically) (e.g., by checking in real time (or periodically) the value information (or value corresponding to the value information) management D / B (not shown) of the advertiser server 380) Or receiving and confirming the value information (or value corresponding to the value information) provision information from the advertiser server 380 in real time (or periodically) according to a contract previously signed with the advertiser server 380. Preferably comprises at least one method or the like.

If it is confirmed that the customer's advertisement receiving means 390 provides the value information (or the value corresponding to the value information) corresponding to the value transmission-based advertisement, the web server 300 is the advertiser server ( In operation 930, the charging confirmation information corresponding to the value transmission-based advertisement is confirmed in association with the value transfer.

Here, the charging confirmation information is the customer terminal 385 address information (or customer member ID information) that transmitted the advertisement data output request information, the advertisement receiving means 390 information of the customer, and the advertisement receiving means ( Value information (or value corresponding to the value information) (e.g., coupon information, voucher information, discount voucher information, ticket information, gift certificate information, point information, electronic money information, and multimedia content information). And advertisement information for issuing (or issuing) the advertisement providing date and time information and the value information (or value corresponding to the value information) identified through a predetermined timer (not shown), and the web. Preferably, the server 300 includes at least one information.

When the billing confirmation information corresponding to the value transfer-based advertising is confirmed, the web server 300 is linked to the storage medium 370 through the billing policy information associated with the advertising data corresponding to the billing confirmation information In operation 940, the advertisement amount information for each advertisement is checked and the predetermined advertisement balance information is generated by subtracting the confirmed advertisement amount information from the deposit information associated with the advertisement data corresponding to the advertisement provision (935).

Here, the advertisement price information for each advertisement is provided, at least one value transmission based advertisement to the advertisement receiving means 390 of the customer through the advertiser server 380, the billing policy information included in the advertisement registration information. At least one advertisement price information per click corresponding to the value transfer-based advertisement provision, advertisement price information for each value information (or value corresponding to the value information), or advertisement price information for each product (or service) purchase. It is preferable to make it.

When the deposit balance information is generated through the confirmed advertisement amount information, the web server 300 connects the deposit balance information to the billing information D / B 375 in association with the confirmed charge confirmation information and the advertisement amount information. In operation 945, at least one value transfer-based advertisement corresponding to the plurality of advertisement data for each advertiser may be provided until all of the deposit balance information is exhausted.

10 is a diagram illustrating a process of providing a value transfer-based advertisement among a plurality of keyword advertisements for each advertiser according to the third embodiment of the present invention.

More specifically, FIG. 10 illustrates a plurality of advertisers shown in FIG. 4 in a web server 300 on an advertisement data processing system that provides a plurality of keyword advertisements (or contextual advertisements) for each advertiser shown in FIGS. 3A or 3B. The advertisement data output method of any one of FIGS. 5a, 5b, 5c, 5d, 6a, and 6b (or FIGS. 5a, 5b, and 5b) is provided to the client terminal 385 through the provision of two advertisement data. 5c, 5d, 6a, and 6b, based on the advertisement data output method modified according to the present invention), after providing a plurality of advertisement data for each advertiser, and transmitting a predetermined value among the plurality of advertisement data for each advertiser in the client terminal 385. Click (or select) the advertisement data corresponding to the based advertisement to provide the advertisement data output request information corresponding to the clicked (or selected) value transfer based advertisement to the web server 300. After checking the information on the advertisement receiving means 390 of the customer in the web server 300 on the advertisement data processing system that provides a plurality of keyword advertisements (or contextual advertisements) for each advertiser shown in FIG. 3a or 3b, As a process for providing the value information (or value corresponding to the value information) corresponding to the advertisement data output request information to the identified advertisement receiving means 390, having a common knowledge in the art In this case, various implementation methods for providing a value transfer-based advertisement among a plurality of keyword advertisements for each advertiser may be inferred by referring to and / or modifying the drawing 10. However, the present invention provides all implementation methods inferred from the above. It is made, including, and the technical features are not limited only to the implementation method shown in FIG.

For example, a method of confirming or determining the result of the confirmation (or determination) in the various information checking and determining steps shown in FIG. 10 will be described by way of convenience (for example, "YES"). The present invention is by no means limited thereto, and a person of ordinary skill in the art may refer to and / or modify the drawing 10 so that the confirmation (or judgment) result is reversed (eg, "NO"). It will be able to infer an implementation method flowing in the ")"), the present invention is characterized in that it comprises the implementation method inferred.

Referring to FIG. 10, a plurality of advertisers per advertiser shown in FIG. 4 is provided by a web server 300 on an advertisement data processing system that provides a plurality of keyword advertisements (or contextual advertisements) for each advertiser shown in FIGS. 3A or 3B. The advertisement data output method (or the figures 5a, 5b, and 5c) of any one of the figures 5a, 5b, 5c, 5d, 6a, and 6b through the advertisement data providing process. And a plurality of advertisement data for each advertiser in the form of advertisement data modified based on FIGS. 5D, 6A, and 6B), and based on a predetermined value transmission among a plurality of advertiser data for each advertiser in the client terminal 385. When the advertisement data corresponding to the advertisement is clicked (or selected) and the advertisement information output request information corresponding to the clicked (or selected) value transfer-based advertisement is provided to the web server 300 (for example, In the process of providing a plurality of advertisement data for each advertiser shown in FIG. 4, the web server 300 reads the advertisement data output request information provided from the client terminal 385, and the advertisement data output request information is transmitted. When it is determined that the request for providing the based advertisement is provided (455), the web server 300 checks the information on the advertisement receiving means 390 of the customer for providing the value transmission based advertisement (1000).

Here, the advertisement receiving means 390 information of the customer is preferably made of at least one or more of the customer's wireless terminal information (for example, mobile phone number and communication company information used by the customer).

Alternatively, the advertisement receiving means 390 information of the customer is the value information (or value) through at least one or more output devices provided in the various terminal devices used by the customer, such as the mail address information, instant messenger account information of the customer And at least one of various personal communication means information capable of outputting a value corresponding to the information).

Alternatively, the advertisement receiving means 390 information of the customer may include storage information, blog information, personal homepage information, personal bulletin board information, and value information D / B provided in the advertiser server 380 on the communication network allocated to the customer. Customer storage means information including at least one or more; and the customer storage means access information (e.g., ID / PW information, etc. for storing the value information (or value corresponding to the value information) in the storage means). It is preferable to comprise at least one or more.

Those skilled in the art may infer various advertisement receiving means 390 for receiving the value information (or value corresponding to the value information) in addition to the advertisement receiving means 390 information described above. The present invention is characterized by including all implementation methods inferred above.

According to an exemplary embodiment of the present invention, the advertisement receiving means 390 information of the customer is provided from the client terminal 385 to the web server 300 in the process of providing a plurality of advertisement data for each advertiser shown in FIG. It is preferably included in the advertisement data output request information and received and confirmed.

According to another exemplary embodiment of the present invention, the advertisement receiving means 390 information of the customer is provided through a separate advertisement receiving means 390 information input interface provided from the web server 300 to the customer terminal 385. The input is preferably received and confirmed by the web server 300.

According to another exemplary embodiment of the present invention, the advertisement receiving means 390 information of the customer is preferably checked from the member information of the customer previously registered in the web server 300.

Thereafter, the web server 300 corresponding to the value providing server extracts (or generates) predetermined value information (or a value corresponding to the value information) to be transmitted to the identified advertisement receiving means 390 (1005). And transmits the extracted value information (or the value corresponding to the value information) to the advertisement receiving means 390 through a communication network corresponding to the advertisement receiving means 390 (1010), and receives the advertisement. The means 390 stores the received value information (or the value corresponding to the value information) in a predetermined storage means according to the characteristics of the advertisement receiving means 390 or outputs it through an output device (1015).

Here, the value information (or the value corresponding to the value information) provided to the advertisement receiving means 390 of the customer is wireless value information (for example, wireless coupon information in the form of a barcode, wireless usage rights information, wireless discount ticket information and , Wireless ticket information, wireless voucher information, wireless point information available at the wireless terminal of the customer, electronic money information, multimedia content information, product description information, and the like).

Alternatively, the value information (or value corresponding to the value information) provided to the advertisement receiving means 390 of the customer is output (eg, screen output or print output) through various terminal devices used by the customer. desirable.

Alternatively, the value information (or value corresponding to the value information) provided to the advertisement receiving means 390 of the customer is preferably stored in predetermined storage means associated with the customer information.

Those skilled in the art can infer a variety of value information (or value corresponding to the value information) according to the intention of the person skilled in the art, in addition to the above-described value information (or value corresponding to the value information). The present invention is characterized in that it comprises all the methods of inferring the above.

The web server 300 corresponding to the value providing server confirms charging confirmation information corresponding to the value transmission-based advertisement (1020).

Here, the charging confirmation information is the customer terminal 385 address information (or customer member ID information) that transmitted the advertisement data output request information, the advertisement receiving means 390 information of the customer, and the advertisement receiving means ( Value information (or value corresponding to the value information) (e.g., coupon information, voucher information, discount voucher information, ticket information, gift certificate information, point information, electronic money information, and multimedia content information). And at least one of advertisement information for issuing (or issuing) the advertisement providing date and time information and the value information (or value corresponding to the value information) identified through a predetermined timer (not shown). It is preferable to comprise as mentioned above.

When the billing confirmation information corresponding to the value transfer-based advertising is confirmed, the web server 300 is linked to the storage medium 370 through the billing policy information associated with the advertising data corresponding to the billing confirmation information The advertisement amount information for each advertisement is checked (1025), and the predetermined amount of the balance is generated by subtracting the confirmed advertisement amount information from the deposit information associated with the advertisement data corresponding to the advertisement provision (1030).

Here, the advertisement amount information for each advertisement is provided to the billing policy information included in the advertisement registration information when the web server 300 provides at least one value transmission based advertisement to the advertisement receiving means 390 of the customer. Accordingly, at least one advertisement price information per click corresponding to the value transfer-based advertisement provision, advertisement price information for each value information (or value corresponding to the value information), or advertisement price information for each purchase of a product (or service) may be included. It is preferable to make.

When the deposit balance information is generated through the confirmed advertisement amount information, the web server 300 connects the deposit balance information to the billing information D / B 375 in association with the confirmed charge confirmation information and the advertisement amount information. In operation 1035, at least one value transmission-based advertisement corresponding to the plurality of advertisement data for each advertiser may be provided until all of the deposit balance information is exhausted.

11A and 11B are diagrams illustrating an advertisement data processing system for providing a plurality of keyword advertisements (or contextual advertisements) for each advertiser according to another exemplary embodiment of the present invention.

In more detail, FIGS. 11A and 11B illustrate at least one client terminal 1195 from a predetermined advertisement server 1145 associated with a predetermined web server 1100 (eg, a search server for providing a keyword advertisement service). Regarding the configuration of an advertisement data processing system for providing a plurality of keyword advertisements (contextual advertisement) for each advertiser, specifically, FIG. 11a illustrates a plurality of advertisements included in advertisement registration information registered through the advertisement data registration system shown in FIG. FIG. 11B illustrates an implementation method of directly processing predetermined value information (or a value corresponding to the value information) by the advertisement server 1145, such as an incentive advertisement, from the data. The predetermined advertiser server 1193 that registers the advertisement registration information through the advertisement data registration system shown in FIG. (Or a separate value providing server (not shown) associated with the advertiser server 1193, hereinafter referred to collectively as the " advertiser server 1193 " for convenience).

For those of ordinary skill in the art to which the present invention pertains, a configuration of an advertisement data processing system that provides a plurality of keyword advertisements (or contextual advertisements) for each advertiser by referring to and / or modifying the figures 11a and 11b. Various implementation methods may be inferred, but the present invention includes all the implementation methods inferred, and the technical features are not limited only to the implementation methods shown in FIGS. 11A and 11B.

11A and 11B according to an exemplary embodiment of the present invention, an advertisement data processing system for providing a plurality of keyword advertisements (or contextual advertisements) for each advertiser may include at least one client terminal having a predetermined web browser ( 1195, a web server 1100 that operates a website that provides a keyword search (or contextual search) service to the customer terminal 1195 through a predetermined communication network, and the customer in connection with the web server 1100. It characterized in that it comprises an ad server 1145 to provide a plurality of keyword advertising (or contextual advertising) services for each advertiser to the terminal (1195) (or customer's photo sphere receiving means).

In this case, the keyword advertisement is any online advertisement that provides the customer with at least one advertisement data matched with at least one keyword including a predetermined word (or syllable) or natural language inputted from the client terminal 1195 online. Wherein the contextual advertisement is any online that provides the customer with at least one advertisement data that matches at least one or more keywords corresponding to the context (or index term) included in the web document (or document content) online. Characterized in that it comprises an advertisement.

The client terminal 1195 is a generic term for a terminal apparatus, which is connected to at least one web server 1100 through a predetermined communication network and connects a communication channel for providing the keyword search (or contextual search) service. To this end, the customer terminal 1195 comprises a network communication function for connecting to a predetermined communication network and at least one web browser, such as a desktop computer having the network communication function and a web browser. It is preferable to include at least one or more of a fixed terminal, a semi-fixed terminal such as a laptop, or a portable terminal that can be carried / moved.

According to an embodiment of the present invention, the customer terminal 1195 preferably comprises at least one wired terminal connected to a Transmission Control Protocol / Internet Protocol (TCP / IP) based wired communication network, and is provided in the communication network. It is preferable to connect a communication channel for the keyword search (or context search) service with the web server 1100 according to a Hyper-Text Transfer Protocol (HTTP) compatible protocol.

According to another exemplary embodiment of the present invention, the customer terminal 1195 may be a Code Division Multiple Access (CDMA) / Wide-CDMA (WCDMA) based wireless communication network, an IEEE 802.11x based wireless communication network, or an IEEE 802.16x based wireless communication network. At least one wireless terminal connected to any one of the wireless communication network is preferably made, and the web server 1100 and the keyword search (or according to the Hyper-Text Transfer Protocol (HTTP) compatible protocol provided in the communication network) Contextual Search) It is desirable to connect a communication channel for the service.

After the web server 1100 and the communication channel for the keyword search (or contextual search) service are connected, the customer terminal 1195 searches for the keyword (or contextual search) from the web server 1100 via the communication channel. ) To receive a Hyper-Text Markup Language (HTML) compliant web document (eg, * .html, * .htm, * .asp. * .Jsp, * .xml, * .wml, etc.) for the service. The received web document is output through a web browser provided in the customer terminal 1195.

Those skilled in the art to which the present invention pertains, the customer terminal (1195) connects the web server 1100 and the communication channel for the keyword search (or context search) service, the web server ( Since it will be familiar with the technical features of receiving the web document for the keyword search (or contextual search) service from 1100 and outputting it through the web browser, a detailed description thereof will be omitted for convenience.

According to an embodiment of the present invention, the web document received through the communication channel to the customer terminal 1995 may include at least one user interface (or at least one user interface) for inputting predetermined keyword information for the keyword search (or contextual search) service. At least one user interface for requesting a contextual search), and when the keyword information is input through the user interface (or a contextual search service is requested through the user interface), the client terminal 1195. Preferably, the keyword information (or contextual search service request) is transmitted to the web server 1100 through the communication channel.

The web server 1100 stores web operation data including at least one web document source and digital content for generating at least one web document for the keyword search (or contextual search) service. It is characterized by comprising (or in conjunction with) a DBMS (DataBase Management System) having a.

According to an embodiment of the present invention, the web document source of the web operation data is HTML-compatible tags and various scripts for generating a web document provided by the web server 1100 to at least one or more customer terminals 1195. It is preferable to include a code, and the data content preferably comprises at least one or more image content, sound content, multimedia content to be included in the web document.

Those skilled in the art to which the present invention pertains will be familiar with the technical features of generating at least one web document including the web document source and digital content included in the operation data. Detailed description thereof will be omitted for convenience.

According to an embodiment of the present invention, the DBMS may store and store at least one web service related information (eg, member information for membership web service) in addition to the web operation D / B. Those skilled in the art will be able to easily infer various types of information or contents stored in the DBMS corresponding to each web server 1100 application field, and thus the detailed description thereof Omit for convenience.

11A and 11B, an advertisement server 1145 associated with the web server 1100 is associated with advertiser information, keyword information, and keyword information registered through the advertisement data registration system shown in FIG. A storage medium 1185 for storing a plurality of advertisement data and at least one advertisement registration information including at least one deposit information and a charging policy information of the plurality of advertisement data, and the web server in the advertisement server 1145. After providing a link connection-based advertisement (or value transfer-based advertisement) corresponding to the at least one or more advertisement data registered in the storage medium 1185 in connection with 1100, confirming at least one or more charges corresponding to the advertisement provision. Billing information D / B (1190) for storing the information and advertising amount information in association with the deposit balance information .

Here, the advertiser information included in the advertisement registration information, the store (or advertisers) of the advertiser to provide a plurality of advertisement data associated with the keyword information to at least one or more customer terminals (1195) through the ad server (1145) Shopping mall) information and at least one representative product (or service) information sold by the advertiser store (or shopping mall).

The keyword information included in the advertisement registration information may include at least one or more words associated with the plurality of advertisement data among keywords (or search terms) input from at least one or more client terminals 1195 connected to the web server 1100. Or syllables, or at least one or more words (or syllables) for the advertiser to identify the customer terminal 1955 to provide the plurality of advertisement data.

In addition, the keyword information included in the advertisement registration information, the context (or index word) on the content of at least one or more web documents (or document contents) provided to the at least one or more client terminals 1195 connected to the web server 1100. ), At least one or more words (or syllables) associated with the plurality of advertisement data, or at least one or more words (or syllables) for the advertiser to identify a customer terminal 1955 to provide the plurality of advertisement data. It is preferable to make it.

The plurality of pieces of advertisement data included in the advertisement registration information may be inputted from at least one or more client terminals 1955 to be inputted by the keyword information. It is preferable to include N (N> = 2) pieces of advertisement data to be transmitted to (1195).

According to an embodiment of the present invention, among the plurality of advertisement data, the first advertisement data may include advertiser Uniform Resource Locator (URL) information of the online store (or advertisement website) of the advertiser. N (N = 2,3, ..., N) advertisement data includes coupon information, coupon information, discount coupon information, ticket information, gift certificate information, point information, It is preferable to include value information (or value corresponding to the value information) including at least one or more currency information, multimedia content information, product description information, etc., and the Nth (N = 2, 3, .. ., N) the value information (or value corresponding to the value information) corresponding to the advertisement data comprises at least one of a predetermined value name, information type and value providing URL information. It is preferred.

According to another exemplary embodiment of the present invention, among the plurality of advertisement data, the Nth (N = 2, 3, ..., N) advertisement data is limited to the value information (or value corresponding to the value information). And the Nth (N = 2,3, ..., N) advertising data includes URL information for the advertiser's other online store (or advertising website), or according to the intention of the skilled person. It is possible for the advertiser to include event product information (e.g., event product type, event price, event product sale URL information, etc.) that the advertiser wants to sell through the online store (or advertisement website), and the present invention is not limited thereto. No.

According to an exemplary embodiment of the present invention, when the advertisement data includes the advertiser URL information, the advertisement server 1145 receives predetermined advertiser URL information matching the keyword information provided from the customer terminal 1195. Preferably, the terminal 1195 is provided. When the advertiser URL information is clicked on by the client terminal 1195, the advertisement server 1145 is online of an advertiser corresponding to the client terminal 1195 and the advertiser URL information. It is desirable to link the store (or advertising website).

According to another exemplary embodiment of the present invention, when the advertisement data includes the value information (or the value corresponding to the value information), the advertisement server 1145 is matched with keyword information provided from the customer terminal 1195. It is preferable to provide predetermined value information (or a value corresponding to the value information) (for example, a value name and information type and value providing URL information) to the customer terminal 1195, and the value at the customer terminal 1195. When the predetermined value information (or value corresponding to the value information) providing URL information corresponding to the information (or value corresponding to the value information) is clicked, the corresponding value information (or value corresponding to the value information) providing URL information is corresponded. The value providing server (for example, the advertisement server 1145) is a predetermined advertisement corresponding to the value information (or the value corresponding to the value information) to the advertisement receiving means 1197 of the customer. Value information (or value corresponding to the value information) (e.g. coupon information, ticket information, discount ticket information, ticket information, gift certificate information, point information, electronic money information, multimedia content information, product description) Information).

Here, the value providing server corresponding to the value information (or value corresponding to the value information) providing URL information is any one of the advertisement server 1145 shown in FIG. 11A to the advertiser server 1193 shown in FIG. 11B. Preferably, the value providing server (eg, the advertisement server 1145, or the advertiser server 1193 shown in FIG. 11B) may be provided to the customer's advertisement receiving unit 1197. It is desirable to have a function of storing the value information (or value corresponding to the value information) or generating the value information (or value corresponding to the value information).

Those skilled in the art to which the present invention pertains can use various N (N = 2,3, ..., N) Advertisement data may be inferred, and the present invention is characterized by including all kinds of inferred N (N = 2, 3, ..., N) advertisement data.

Deposit information for the plurality of advertisement data is provided to the at least one customer terminal 195 of the plurality of advertisement data matched with the keyword information through the advertisement server 1145, and then the customer When the link connection-based advertisement provision (or value transmission-based advertisement provision) is confirmed by the request of the terminal 1195, to pay a predetermined advertising amount corresponding to the link connection-based advertisement provision (or the value transmission-based advertisement provision). It is preferable that the advertiser includes the amount of information pre-deposited by the advertiser, and further includes the information on the depositor (or advertiser) depositing the amount according to the intention of the skilled person and the account information (or virtual account information) on which the amount is deposited. It is preferable to make it.

The billing policy information for the plurality of advertisement data is determined when the link connection-based advertisement provision (or value transmission-based advertisement provision) is confirmed through the advertisement server 1145. It is preferable to include policy information for charging the amount corresponding to the link connection-based advertisement (or value transfer-based advertising) as the advertising amount.

According to an embodiment of the present invention, the billing policy information, the advertisement data provided to the predetermined customer terminal 1955 through the advertisement server 1145 of the plurality of advertisement data is the advertiser's online store (or advertising web) Site) advertiser information, and if the link connection-based advertising is confirmed to the client terminal (1195), including per-click billing information including the advertising price information corresponding to the link-based advertising provided; Preferably, when the user terminal 1195 purchases at least one product (or service) from the online store (or advertisement website) corresponding to the advertiser URL information according to the intention of the person skilled in the art, the product (or Service) including billing information for each purchase of the product (or service) including the advertisement amount information corresponding to the purchase. Eojineun possible, and to which the present invention is not limited.

According to another exemplary embodiment of the present invention, the billing policy information, the advertisement data provided to the predetermined customer terminal (1195) through the advertisement server 1145 of the plurality of advertisement data to the value information (or value information) Value information (or value corresponding to the value information), including the corresponding value), and when the value transfer-based advertisement provision is confirmed by the customer terminal 1195, the advertisement price information corresponding to the value transfer-based advertisement provision. ) It is preferable to include charging information for each offer.

Those skilled in the art to which the present invention pertains include various charging policy information (eg, based on the link connection) for charging the deposit to the advertisement amount in response to the plurality of advertisement data characteristics in addition to the above-described charging policy. It may be possible to infer a billing policy for integrating billing for advertisement provision and value transfer based advertisement provision corresponding to the value information (or the value corresponding to the value information), but the present invention includes all billing policies inferred above. It is clear that it is characterized by that.

In addition, the billing confirmation information stored in the billing information D / B (1190), the advertisement registration to the customer terminal (1195) (or the customer's advertisement receiving means (1197)) through the advertising server 1145. Preferably, the information includes information for confirming that at least one link connection-based advertisement (or value transmission-based advertisement) corresponding to the plurality of advertisement data included in the information is provided.

According to an exemplary embodiment of the present invention, when a link connection-based advertisement is provided to the client terminal 1195 through the advertisement server 1145 illustrated in FIGS. 11A and 11B, the billing confirmation information is the client terminal 1195. At least one of address information (or customer member ID information), advertisement providing date and time information, advertiser server 1193 information and the web server 1100 information corresponding to the linked advertiser's online store (or advertisement website). It is preferable to make it.

According to another exemplary embodiment of the present invention, when the value transfer-based advertisement is provided to the advertisement receiving means 1197 of the customer through the advertiser server 1193 illustrated in FIG. 11A, the billing confirmation information is the customer terminal 1195. Address information (or customer member ID information), advertisement receiving means 1197 information of the customer, and value information (or value corresponding to the value information) provided to the advertisement receiving means 1197 (for example, coupon information and usage right information). And voucher information, ticket information, gift certificate information, point information, electronic money information, multimedia content information, product description information, and the like, advertisement advertisement date and time information and the value information (or value information). Value), and at least one or more advertiser information for issuing (or issuing) and the advertisement server 1145.

Alternatively, when the value transfer based advertisement is provided to the advertisement receiving means 1197 of the customer through the advertisement server 1145 illustrated in FIG. 11B, the billing confirmation information is address information (or a customer member) of the customer terminal 1195. ID information) and the advertisement receiving means 1197 information of the customer and the value information (or the value corresponding to the value information) provided to the advertisement receiving means 1197 (for example, coupon information, usage right information, discount ticket information, Issue ticket information, gift certificate information, point information, electronic money information, multimedia content information, product description information, etc.), the advertisement providing date and time information, and the value information (or value corresponding to the value information). Or issuing advertiser information).

The advertisement amount information stored in the billing information D / B 1190 is connected to at least one link to the customer terminal 1195 (or the advertisement receiving means 1197 of the client) through the advertisement server 1145. When providing a base advertisement (or value transfer based advertisement), an advertisement amount per advertisement provision corresponding to the link connection based advertisement provision (or value transfer based advertisement provision) according to the charging policy information included in the advertisement registration information (eg, Advertising amount per click, or advertising value per value information (or value corresponding to the value information) provision, or advertising amount per product (or service) purchase.

The deposit balance information stored in the billing information D / B 1190 may include at least one advertisement amount for each advertisement provided corresponding to the advertisement amount information according to the charging confirmation information among the deposit information included in the advertisement registration information. Preferably, the balance information includes the deducted balance information, and the plurality of advertisement data included in the advertisement registration information may include at least one link-based advertisement (or at least one link connection advertisement) through the advertisement server 1145 until the deposit is exhausted. Value-based advertising) is preferably provided continuously (or repeatedly).

11A and 11B, the web server 1100 connects a communication channel for the keyword search (or contextual search) service to at least one or more customer terminals 1195, and the keyword through the communication channel. And a web interface unit 1105 for providing at least one web document corresponding to a web page for a search (or contextual search) service to the customer terminal 1195. The web interface unit 1105 ) Transmits predetermined keyword information in the customer terminal 1955, it is preferable to receive the keyword information through the communication channel.

The web interface unit 1105 corresponds to a web page to be provided to the client terminal 1195 for the keyword search (or contextual search) service according to the HTTP compatible protocol provided in the communication network connected to the client terminal 1195. Connect and maintain a communication channel for providing at least one HTML compatible web document (eg, * .html, * .htm, * .asp. * .Jsp, * .xml, * .wml, etc.). .

After at least one web document corresponding to a web page to be provided to the customer terminal 1195 is generated by the web server 1100 after the customer terminal 1195 and the communication channel are connected, the web interface unit 1105 ) Transmits the web document to the customer terminal 1195 through the communication channel, and outputs the web document through a web browser provided in the customer terminal 1119.

If the web document includes a user interface for inputting predetermined keyword information, and the client terminal 1195 inputs and transmits the keyword information through the user interface, the web interface unit 1105 performs the communication channel. It characterized in that for receiving the keyword information through.

11A and 11B, the web server 1100 may be provided to the client terminal 1195 for a plurality of keyword advertisement (or contextual advertisement) services for each advertiser in association with the web operation D / B. Web page operation unit 1115 for generating at least one HTML-compatible web document (eg, * .html, * .htm, * .asp. * .Jsp, * .xml, * .wml, etc.) corresponding to the web page (Or a web page operating means) and at least one digital content to be included in the web document in connection with the web operation D / B to digitally transmit the generated web document to the customer terminal (1195) Control generating of at least one web document by the webpage manager 1115 according to a content manager 1120 and a webpage operating procedure corresponding to a plurality of keyword advertisement (or contextual advertisement) services for each advertiser. Or the digital controller Search control unit 1110 (or control means) for controlling processing of extracting at least one or more digital contents to be included in the generated web document from the management unit 1120 and outputting the web document to the transmitted customer terminal 1195. And the web interface unit 1105 connects the at least one web document generated by the webpage operation unit 1115 in association with the search control unit 1110 via the communication channel. Characterized in that the transmission to the customer terminal (1195).

The search controller 1110 may perform the webpage operation unit 1115 according to a webpage operation procedure (or a webpage request from a customer terminal 1195) corresponding to a plurality of keyword advertisement (or contextual advertisement) services for each advertiser. Controls to generate at least one web document corresponding to a web page for a plurality of keyword advertisement (or contextual advertisement) services for each advertiser, wherein the web page operation unit 1115 is the search control unit 1110. And at least one web document corresponding to a web page for a plurality of keyword advertisement (or contextual advertisement) services for each advertiser in the keyword search (or contextual search) service.

According to an embodiment of the present invention, at least one web document corresponding to a web page for the keyword search (or contextual search) service may include at least one inputting predetermined keyword information for the keyword search (or contextual search) service. And at least one user interface (or at least one user interface requesting a contextual search), and when the keyword information is input through the user interface (or a contextual search service is requested through the user interface), The client terminal 1195 preferably transmits the keyword information (or contextual search service request) to the web server 1100 through the communication channel.

The at least one web document corresponding to the web page for the keyword search (or contextual search) service may include at least one keyword information (or a contextual search service request) from the client terminal 1195 through the communication channel. After receiving, the search result may preferably include predetermined search result information corresponding to a keyword search (or contextual search) using the keyword information.

11A and 11B according to an exemplary embodiment of the present invention, the webpage operator 1115 generates a web document including predetermined search result information corresponding to the keyword search (or contextual search). The search control unit 1110 controls the web page operation unit 1115 to include a plurality of advertisement data for each advertiser matching the keyword information in a web document generated by including the search result information. .

11A and 11B according to an exemplary embodiment of the present invention, the webpage operator 1115 generates a web document including predetermined search result information corresponding to the keyword search (or contextual search). The search control unit 1110 may include a plurality of advertisement data for each advertiser provided from the advertisement server 1145 by matching the keyword information to a web document generated by the web page operation unit 1115 including the search result information. It characterized in that the control to be included.

The web document generated by the web page management unit 1115 includes at least one or more digital content links, which correspond to the digital content links from the customer terminal 1195 that receives the web document to the web server 1100. When the digital content output request is made, the digital content management unit 1120 outputs at least one digital content corresponding to the digital content link from the web operation D / B, and outputs the output digital content to the web interface unit. By transmitting to the customer terminal (1195) through (1105), the digital content is processed to be included in the web document transmitted to the customer terminal (1195) to be output.

11A and 11B, when at least one keyword information is received from the customer terminal 1195 through the communication channel, the web server 1100 includes a plurality of keywords for each advertiser among the received keyword information. The keyword information checking unit 1125 (or keyword information checking means) for checking at least one keyword information for an advertisement (or contextual advertisement) service and the identified keyword information to the advertisement server 1145 through a predetermined communication network. A keyword information transmission unit 1130 (or keyword information transmission means) for transmitting a plurality of pieces of advertisement information, and an advertisement data receiving unit 1135 for receiving a plurality of advertisement data for at least one advertiser matching the keyword information from the advertisement server 1145. (Or advertisement data receiving means) and the web document generated by the web page operation unit 1115 in association with the search control unit 1110 A web document comprising an advertisement data output unit 1140 (or advertisement data output means) for processing to output a plurality of advertisement data for each one or more advertisers, and includes a plurality of advertisement data for each advertiser Is transmitted to the customer terminal 1195 having transmitted the keyword information.

Alternatively, when the advertisement server 1145 generates a web document including a plurality of advertisement data for at least one advertiser matching the keyword information according to the intention of the person skilled in the art, the advertisement data receiving unit 1135 may include the advertisement server. Receives predetermined advertisement output information for outputting through the web document generated by the web page operation unit 1115 to a web document including a plurality of advertisement data for each of the at least one advertiser matching the keyword information from 1145 The advertisement output information may include at least one advertisement output frame (or region) corresponding to at least one advertisement output frame (or region) included in a web document generated by the web page operating unit 1115. Information and a web document for each advertisement output frame (or region) from the client terminal 1195 to the advertisement server 1145. Zheng and it comprises a web page link information corresponding to the advertisement output frame (or region) is desirable for outputting.

When at least one keyword information for keyword search (or contextual search) service is received from the customer terminal 1195 through the communication channel, the keyword information checking unit 1125 includes a plurality of keywords for each advertiser among the received keyword information. At least one or more keyword information for one keyword advertisement (or contextual advertisement) service is identified.

According to an exemplary embodiment of the present invention, after the web document including a user interface for inputting predetermined keyword information is provided to the customer terminal 1195, the customer terminal 1195 searches for a predetermined keyword through the user interface. (Or Contextual Search) It is preferable to input and transmit keyword information listing at least one or more words (or syllables) for the service, wherein some of the words (or syllables) received from the customer terminal 1195 are stored in the storage medium. Matched with the keyword information registered in (1185), the remaining portion may not match the keyword information registered in the storage medium (1185).

Therefore, when keyword information that lists at least one word (or syllable) is received from the customer terminal 1195, the keyword information checking unit 1125 may perform the selection of the words (or syllables) received from the customer terminal 1195. Preferably, at least one keyword information matching the keyword information registered in the storage medium 1185 is checked. For this purpose, the web server 1100 separately stores keyword information registered in the storage medium 1185. It is preferable to provide a keyword D / B (not shown) or to interwork with the storage medium 1185 provided in the advertisement server 1145 through the communication network.

According to another exemplary embodiment of the present invention, after a web document including a user interface for inputting predetermined keyword information is provided to the customer terminal 1195, the customer terminal 1955 may select a predetermined keyword through the user interface. It is preferable to input and transmit at least one natural language for a search (or contextual search) service, wherein some of the words (or syllables) included in the natural language received from the client terminal 1195 are stored in the storage medium 1185. Matched with the keyword information registered in, the remaining part may not match the keyword information registered in the storage medium (1185).

Therefore, when keyword information including at least one natural language is received from the client terminal 1995, the keyword information checking unit 1125 may transmit the keyword information check unit 1125 to the storage medium 1185 among the natural words received from the client terminal 1195. It is preferable to check at least one or more keyword information matching the registered keyword information. For this purpose, the web server 1100 separately stores keyword information registered in the storage medium 1185 (not shown). ) Or interworking with the storage medium 1185 provided in the advertisement server 1145 through the communication network.

When at least one keyword information matching the keyword information registered in the storage medium 1185 is identified through the keyword information checking unit 1125, the transmitting keyword information transmitting unit 1130 transmits the information through a predetermined communication network. The at least one keyword information is transmitted to the advertisement server 1145. In response thereto, the advertisement server 1145 checks a plurality of advertisement data for at least one advertiser matching the keyword information. The advertisement server transmits a plurality of advertisement data for each of the at least one identified advertiser to the web server 1100 through the communication network.

After the identified at least one keyword information is transmitted to the advertisement server 1145 through the keyword information transmitter 1130, the advertisement data receiver 1135 receives the advertisement information from the advertisement server 1145 through the communication network. And a plurality of advertisement data for at least one advertiser matching the keyword information.

When a plurality of advertisement data for at least one advertiser matching the identified keyword information is received from the advertisement server 1145 by the advertisement data receiving unit 1135, the advertisement data output unit 1140 is the search control unit ( And a predetermined advertisement output frame (or area) for outputting a plurality of advertisement data for each of the at least one advertiser received in the web document generated by the web page operation unit 1115 in connection with 1110. And outputting a plurality of advertisement data for each of the extracted one or more advertisers in the set advertisement output frame (or region).

Alternatively, the advertisement data receiving unit 1135 may provide predetermined advertisement output information corresponding to at least one web document including a plurality of advertisement data for at least one advertiser matched with the keyword information from the advertisement server 1145. When receiving, the advertisement data output unit 1140 may include at least one advertisement output frame corresponding to the advertisement output information in a web document generated by the web page operation unit 1115 in association with the search controller 1110. Or area) to include web document link information for each advertisement output frame (or area).

According to an exemplary embodiment of the present invention, the advertisement data output unit 1140 may include a plurality of advertisement data (eg, N (N> = 2) pieces of advertisement data for each of the at least one advertiser identified in the advertisement output frame (or region). Advertisement data) arranged side by side and output, and the plurality of advertisement data for each advertiser output in the advertisement output frame (or area) may provide a link connection-based advertisement corresponding to each advertisement data registered by the advertiser (or Each of the different link information for the value transfer-based advertisement (for example, of the N (N> = 2) of the advertisement data, the advertisement data corresponding to the link-based advertisement is the advertiser's online store (or advertisement) And link information corresponding to the website), and the advertisement data corresponding to the value transfer-based advertisement corresponds to the value information (or the value information). Preferably comprises a link information corresponding to the value) provided URL).

According to another exemplary embodiment of the present invention, the advertisement data output unit 1140 may include a plurality of advertisement data for each of the at least one advertiser identified in the advertisement output frame (or region) (eg, N (N> = 2)). Pieces of first advertisement data), including the first advertisement data, and the Nth (N = 2,3, ..., N) advertisement data is disposed below the first advertisement data and output. The plurality of advertisement data for each advertiser output in an advertisement output frame (or region) is different link information for link connection based advertisement provision (or value transmission based advertisement provision) corresponding to each advertisement data registered by the advertiser. (Eg, among the N (N> = 2) pieces of advertisement data, the advertisement data corresponding to the link connection-based advertisement includes link information corresponding to the advertiser's online store (or advertisement website). And also, the advertisement data corresponding to the transmitted value-based advertising is preferably comprises a link information corresponding to the (value corresponding to a value or information) provides valuable information URL).

According to another exemplary embodiment of the present invention, the advertisement data output unit 1140 may include a plurality of advertisement data (eg, N (N> ==) for each of the at least one advertiser identified in the advertisement output frame (or region). 2) advertisement data), including the first advertisement data, and outputting the N-th (N = 2,3, ..., N) advertisement data, when a predetermined mouse pointer is positioned in the first advertisement data, It is preferable to output to a separate advertisement data output window (or advertisement data output pop-up menu, advertisement data output balloon, etc.), and the advertisement output frame (or area) (or separate advertisement data output window, or advertisement data output). The plurality of advertisement data for each advertiser, which is output in a pop-up menu or an advertisement data output balloon, etc., may provide a link connection based advertisement corresponding to each advertisement data registered by the advertiser. Each of the different link information for the value transfer-based advertisement provision (for example, among the N (N> = 2) advertisement data, the advertisement data corresponding to the link-based advertisement is displayed in the advertiser's online store (or advertisement). Web site) link information, and the advertisement data corresponding to the value transmission-based advertisement includes link information corresponding to the value information (or value corresponding to the value information) providing URL.

According to another exemplary embodiment of the present invention, the advertisement data output unit 1140 may include a plurality of advertisement data (eg, N (N> = 2) for each of the at least one advertiser identified in the advertisement output frame (or region). ) The first advertisement data from among the (1) advertisement data) and outputs the N (N = 2,3, ..., N) advertisement data is a web document generated by the web page management unit 1115 (or the Floating on the advertisement output frame (or area) provided in the web document (for example, the web document generated by the web page operation unit 1115 (or the advertisement output frame provided in the web document (or Area)) to set an advertisement output layer including a transparent area, and to process the Nth (N = 2,3, ..., N) advertisement data to be output to the advertisement output layer, N-th (N = 2,3, ..., N) advertisement data output is in a predetermined direction (or random direction). It is preferable to output to move to the, and the floating on the web document (or an advertisement output frame (or area) provided in the web document) generated by the web page operation unit 1115 is outputted The plurality of advertisement data for each advertiser includes different link information for providing link connection-based advertisement (or value transfer-based advertisement) corresponding to each advertisement data registered by the advertiser (eg, N (N> = 2) advertisement data corresponding to the link-based advertisement includes link information corresponding to the online store (or advertisement website) of the advertiser, and the advertisement data corresponding to the value transfer-based advertisement is value information. (Or value corresponding to the value information), link information corresponding to the providing URL).

Those skilled in the art to which the present invention pertains can include a plurality of advertisement data for at least one advertiser (for example, N (N> = 2)) in the advertisement output frame (or region) in addition to the advertisement data output method described above. Dog advertising data) can be inferred, and the present invention is characterized in that it comprises all the inferred implementation method.

Alternatively, the advertisement data output unit 1140 outputs a plurality of advertisement data for each of the received at least one advertiser in a web document generated by the web page operation unit 1115 in association with the search control unit 1110. And a plurality of advertisement output frames (or regions) for each category, and classifying and outputting a plurality of advertisement data for each of the at least one advertiser extracted in the plurality of advertisement output frames (or regions). It is characterized by.

According to an embodiment of the present invention, the advertisement data output unit 1140 outputs the advertisement data corresponding to the advertisement based on a predetermined link connection based on the advertisement output frame (or region). And N (N = 2, 3, ..., N) advertisement output frames (or regions) for outputting advertisement data corresponding to at least one value transmission based advertisement.

Here, the output position of the first advertisement output frame (or region) and the Nth (N = 2,3, ..., N) advertisement output frame (or region) and the number of advertisement output frames (or region) are known to those skilled in the art. It is preferable that the present invention be modified in various ways, and the present invention is not limited thereto.

According to another exemplary embodiment of the present invention, the advertisement data output unit 1140 outputs first advertisement output frame (or region) link link category advertisement data corresponding to a predetermined link connection based advertisement. (N-1) value information (or value corresponding to the value information) that outputs the frame (or area) and the category information (or value corresponding to the value information) category information data corresponding to the at least one value transfer-based advertising ) It is preferable to classify the advertisement output frame (or area) by category.

Here, an output position and an advertisement output frame (or region) of the advertisement output frame (or region) for each of the first advertisement output frame (or region) and (N-1) value information (or values corresponding to the value information) categories. The number and the like are preferably variously modified and implemented by those skilled in the art, whereby it is apparent that the present invention is not limited.

According to the exemplary embodiment of the present invention, when the advertisement data output unit 1140 requests an advertisement corresponding to the value transfer-based advertisement from the customer terminal 1195, the value information (or the advertisement corresponding to the value transfer-based advertisement) It is preferable to provide the user terminal 1195 with a user interface for inputting information of the advertisement receiving means 1197 of the customer for transmitting the value corresponding to the value information).

According to an exemplary embodiment of the present invention, the advertisement data output unit 1140 may include an advertisement output frame (or region) (or a separate advertisement data output window or advertisement) for outputting advertisement data corresponding to the value transmission based advertisement. And a user interface for inputting information of the advertisement receiving means 1197 of the customer in a data output pop-up menu or an advertisement data output balloon), and receiving the advertisement of the customer input through the user interface. The means 1197 information is preferably transmitted to the advertisement server 1145 (or the advertisement server 1145 through the web server 1100).

According to another exemplary embodiment of the present invention, when the client terminal 1195 requests an advertisement corresponding to the value transmission-based advertisement, the advertisement data output unit 1140 inputs the advertisement receiving means 1197 information of the customer. It is preferable to provide a web document including a user interface to the customer terminal 1195 and output the web document. The advertisement receiving means 1197 information of the customer input through the user interface is transmitted to the advertisement server 1145 (or It is preferably transmitted to the advertisement server 1145 through the web server 1100.

According to another exemplary embodiment of the present invention, when the value transfer-based advertisement is provided through the advertiser server 1193 as shown in FIG. 11A, the advertiser server 1193 sends the client terminal 1195 to the client terminal 1195. It is preferable to provide a web document including a user interface for inputting information of the advertisement receiving means 1197 of the customer. In this case, the advertisement data output unit 1140 is sent to the customer terminal 1195. (1197) It may be omitted to provide a user interface for entering information.

Alternatively, when the value transmission-based advertisement is provided through the advertisement server 1145 as shown in FIG. 11B, when the advertisement receiving means 1197 information of the customer is previously registered in the advertisement server 1145, the advertisement is also registered. It may be omitted that the advertisement data output unit 1140 provides a user interface for inputting the advertisement receiving means 1197 information of the customer to the customer terminal 1195.

The web document including the plurality of advertisement data for each of the advertisers in at least one advertisement output frame (or region) by the advertisement data output unit 1140 is transmitted to the customer terminal 1195 that has transmitted the keyword information. The client terminal 1195 may output at least one or more search result information included in the web document or a plurality of advertisement data for at least one advertiser.

In addition, the client terminal 1195 may click on at least one of the search result information included in the web document or at least one search result information (or advertisement data) among a plurality of advertisement data for each advertiser. do.

If any one of the plurality of advertisement data for each advertiser is clicked on in the client terminal 1195, the client terminal 1195 sends advertisement data output request information corresponding to the clicked advertisement data to the advertisement server 1145. (Or the advertisement server 1145 through the web server 1100).

According to an embodiment of the present invention, the advertisement data output request information may include advertisement link information (eg, the advertisement) corresponding to the clicked advertisement data (or individually included in a plurality of advertisement data for each advertiser). The server 1145 (or link information for processing to confirm that predetermined advertisement data has been clicked to the advertisement server 1145 through the web server 1100) is preferably included. In response to the link-based advertisement, the advertisement data output request information may further include advertiser URL information corresponding to the advertiser's website (or advertisement website), and the clicked advertisement data may be When corresponding to the value transfer-based advertisement, the advertisement data output request information is the value information (or value definition). Value corresponding to the information beam) (or value corresponding to the value information (or value corresponding to the value information)) and the advertisement receiving means (1197) information of the customer preferably further comprises.

In addition, when a predetermined script associated with the hyperlink information exists in the web document according to the intention of a person skilled in the art, it is preferable that the script further includes the execution result information.

Referring to FIG. 11A, the advertisement server includes a keyword information receiver 1150 (or keyword information receiver) for receiving at least one keyword information from the web server 1100 through a predetermined communication network, and the storage medium ( An advertisement data checking unit 1155 (or advertisement data checking means) extracting a plurality of advertisement data for at least one advertiser matching the received keyword information in connection with 1185, and the plurality of extracted at least one advertiser; And advertisement data transmission unit 1160 (or advertisement data transmission means) for transmitting three pieces of advertisement data to the web server 1100 through the communication network. The server 1100 is transmitted to the customer terminal 1195 and is output.

Alternatively, an advertisement output frame including a plurality of advertisement data for each of the at least one advertiser extracted from a predetermined advertisement data output unit 1140 (or advertisement data output means, not shown) included in the advertisement server 1145 ( Alternatively, when generating a web document for each region), the advertisement data transmission unit 1160 transmits predetermined advertisement output information corresponding to the web document for each advertisement output frame (or region) to the web server 1100. The advertisement output information may include at least one advertisement output corresponding to at least one advertisement output frame (or area) included in a web document transmitted from the web server 1100 to the customer terminal 1995. The optical information for requesting and outputting frame (or region) information and a web document for each advertisement output frame (or region) from the customer terminal 1195 to the advertisement server 1145. It comprises a web page link information corresponding to the transmission frame (or an area) is preferred.

When the web server 1100 transmits at least one keyword information matching the keyword information registered in the storage medium 1185 among at least one keyword information received from the customer terminal 1195, the keyword information receiver ( 1150 receives at least one keyword information transmitted from the web server 1100 through a predetermined communication network, and the advertisement data verification unit 1155 is connected with the storage medium 1185 to confirm the information. And extracting a plurality of advertisement data for at least one advertiser matching the keyword information.

According to an embodiment of the present invention, among the keyword information registered in the storage medium 1185, keyword information matching the keyword information checked through the keyword information checking unit 1125 may include N (N> = 2) pieces of advertisement data. In the case where the data is linked and stored (for example, when a plurality of advertisement data for each advertiser associated with the keyword information are registered through the advertisement data registration system shown in FIG. 1), the advertisement data checking unit 1155 may store the storage medium. It is preferable to extract a plurality of advertisement data for each advertiser matching the keyword information from 1185.

According to another exemplary embodiment of the present invention, keyword information matching the keyword information checked through the keyword information checking unit 1125 among the keyword information registered in the storage medium 1185 is stored in association with one advertisement data. (For example, when one piece of advertisement data associated with the keyword information is registered through the advertisement data registration system shown in FIG. 1), the advertisement data checking unit 1155 stores the keyword information from the storage medium 1185. It is preferable to extract the advertisement data for each advertiser that matches with.

According to the exemplary embodiment of the present invention, when N (N> = 2) pieces of advertisement data matched with the keyword information are extracted from the storage medium 1185, the first advertisement data is advertisement data for providing a link connection-based advertisement. It is preferably made, including the N (N = 2, 3, ..., N) advertisement data is preferably made to include advertising data for providing value-based advertising.

Alternatively, when N (N> = 2) pieces of advertisement data matched with the keyword information are extracted from the storage medium 1185, the first advertisement data includes advertisement data for providing a value transfer-based advertisement. Nth (N = 2,3, ..., N) advertisement data includes advertisement data for link-based advertisement provision, or the extracted N (N> = 2) advertisement data are all linked. It may be possible to include advertisement data for connection-based advertisement provision, or the extracted N (N> = 2) advertisement data may all include advertisement data for value transfer-based advertisement provision. It is not limited.

That is, when N (N> = 2) pieces of advertisement data matched with the keyword information are extracted from the storage medium 1185, the extracted advertisement data is a combination of the link connection based advertisement (or value transfer based advertisement). It is not limited by, it is characterized in that it comprises all combinations according to the intention of those skilled in the art.

According to another exemplary embodiment of the present invention, when one piece of advertisement data (first advertisement data) matching the keyword information is extracted from the storage medium 1185, the extracted advertisement data (first advertisement data) is linked. It is possible to include advertisement data for connection-based advertisement provision or to include advertisement data for value transfer-based advertisement provision, whereby the present invention is not limited.

When a plurality of advertisement data for at least one advertiser matching the received at least one keyword information is extracted through the advertisement data checking unit 1155, the advertisement data transmitting unit 1160 may extract the at least one advertiser. And a plurality of advertisement data for each advertiser is transmitted to the web server 1100 through the communication network, and the plurality of advertisement data for each advertiser is transmitted to the customer terminal 1195 through the web server 1100 and output. It is characterized by.

Referring to FIG. 11A, of the advertisements corresponding to the plurality of advertisement data for each advertiser, the link connection-based advertisement is provided through the advertisement server 1145, and the value transfer-based advertisement is provided through the advertiser server 1193. If provided, the advertisement server 1145 may transmit the predetermined advertisement data output request information corresponding to any one of the plurality of advertisement data for each advertiser from the client terminal 1195 to the communication network (or the web server). An information receiving unit 1170 (or information receiving means) for receiving the advertisement data output request information through the advertisement data output request information (1100), and whether the received advertisement data output request information includes the link connection-based advertisement or a value transmission-based advertisement. The advertisement confirming unit 1180 (or advertisement confirming means) for checking whether an advertisement is included and the received advertisement data output request information include the link connection-based optical fiber. And a link between the client terminal 1195 and the advertiser's website (or an advertisement website), and if the received advertisement data output request information includes the value transfer based advertisement, the client terminal 1195. ) And an advertisement data processing unit 1175 (or advertisement data processing means) linking the advertiser server 1193 corresponding to the value information (or value corresponding to the value information) providing URL, and the advertisement checking unit 1180. (Or the advertisement data processing unit 1175) confirms the charging confirmation information (= Cost Per Click (CPC) based charging confirmation information corresponding to the link connection) corresponding to the link-based advertisement provision, or the value information. (Or value corresponding to the value information) billing confirmation information corresponding to the value transfer-based advertising provided to the customer's advertisement receiving means (1197) in association with the advertiser server (1193) corresponding to the provided URL. A billing confirmation unit 1183 for verifying (COST (Cost Based Action) based billing confirmation information corresponding to value transfer) and advertisement data corresponding to the checked billing confirmation information in association with the storage medium 1185; A billing information generation unit 1165 which checks advertisement amount information corresponding to the associated billing policy information, subtracts the identified advertisement amount information from the deposit information, and generates predetermined deposit balance information, and the deposit balance information; And a charging information storage unit 1173 for storing in predetermined charging information D / B 1190 in association with the charging confirmation information and the advertisement amount information. The charging confirmation unit 1183 and the charging information are provided. The generation unit 1165 and the billing information storage unit 1173 may perform a function of a billing processing unit which processes billing corresponding to the advertisement data processing result in cooperation with each other. The.

11B, among the advertisements corresponding to the plurality of advertisement data for each advertiser, the link connection-based advertisement is provided through the advertisement server 1145, and the value transfer-based advertisement is also included in the advertisement server 1145 ( Or through a separate value providing server (not shown) associated with the advertisement server 1145, the advertisement server 1145 may be connected to any one of a plurality of advertisement data for each advertiser in the client terminal 1195. When the corresponding predetermined advertisement data output request information is transmitted, an information receiver 1170 (or information receiving means) for receiving the advertisement data output request information through the communication network (or the web server 1100), and the reception. An advertisement checking unit 1180 (or information checking means) for checking whether the advertisement data output request information includes the link connection-based advertisement or the value transmission-based advertisement; If the received advertisement data output request information includes the link connection-based advertisement, the client terminal 1195 and the advertiser's website (or advertisement website) are linked to each other, and the received advertisement data output request information is When the value transfer-based advertisement is included, the value information (or value information) is transmitted to the advertisement receiving means 1197 of the customer through a predetermined value transmitting means corresponding to the value information (or value corresponding to the value information) providing URL. The advertisement data processing unit 1175 (or advertisement data processing means) for processing to transmit a value corresponding to the value), and if the received advertisement data output request information includes the value transmission-based advertisement, the advertisement receiving means of the customer ( 1197) information, and predetermined value information (or information) corresponding to the advertisement data output request information to the confirmed advertisement receiving means 1197. A charge corresponding to the link connection-based advertisement provision in connection with a value transmission unit (or value transmission means) for transmitting value corresponding to the value information, and the advertisement checking unit 1180 (or the advertisement data processing unit 1175). Confirm the confirmation information (= Cost Per Click (CPC) based billing confirmation information corresponding to the link connection), or the billing confirmation corresponding to the value transfer-based advertising provided to the customer receiving unit 1197 of the customer through the value transmission unit A billing check unit 1183 for verifying information (= Cost Per Action (CPA) based billing check information corresponding to value transfer) and advertisement data corresponding to the checked billing check information in association with the storage medium 1185. Billing information for confirming the advertising amount information corresponding to the charging policy information associated with the billing information, and subtracting the identified advertising amount information from the deposit information to generate predetermined deposit balance information; And a billing information storage unit 1173 storing the deposit balance information in the predetermined billing information D / B 1190 in association with the billing confirmation information and the advertisement amount information. The billing checking unit 1183, the billing information generating unit 1165, and the billing information storage unit 1173 cooperate with each other to perform billing processing means for processing billing corresponding to the advertisement data processing result. Characterized in that.

After the web document including at least one advertisement data for each advertiser is included in at least one advertisement output frame (or area), the client terminal 1195 corresponds to the advertisement data in the client terminal 1195. When predetermined advertisement data output request information including hyperlink information (or hyperlink information and a script result) is transmitted, the information receiving unit 1170 is connected to the web interface unit 1105 and the communication network (or the web server). The advertisement data output request information may be received from the customer terminal 1195 through 1100.

According to the exemplary embodiment of the present invention, the advertisement data output request information is predetermined advertisement data from the client terminal 1195 to the advertisement server 1145 (or the advertisement server 1145 through the web server 1100). Preferably includes advertisement request link information (for example, link information corresponding to the information receiving unit 1170) to confirm that the click is performed. When the clicked advertisement data corresponds to the link-based advertisement, Preferably, the advertisement data output request information further includes advertiser URL information corresponding to the advertiser's website (or an advertisement website). When the clicked advertisement data corresponds to the value transfer-based advertisement, The advertisement data output request information may include the value information (or value corresponding to the value information) providing URL information (or the value). A beam (or a value corresponding to the value information) provides the URL information and the customer advertisement receiving means (1197) information, etc.) is preferably further comprising.

When the predetermined advertisement data output request information is received from the customer terminal 1195 through the information receiving unit 1170, the advertisement confirming unit 1180 reads the received advertisement data output request information to receive the received advertisement data. And whether the output request information includes the link connection-based advertisement or the value transmission-based advertisement.

According to an exemplary embodiment of the present invention, the advertisement confirming unit 1180 reads at least one or more parameters preset in advertisement request link information included in the advertisement data output request information, so that the received advertisement data output request information is read. It is preferable to check whether the link-based advertisement or the value transfer-based advertisement.

According to another exemplary embodiment of the present invention, the advertisement checking unit 1180 may include the advertiser URL information in the advertisement data output request information, or provide value information (or value corresponding to the value information). Or by checking whether the value information (or value corresponding to the value information) providing URL information and the advertisement receiving means 1197 information of the customer are included, the received advertisement data output request information includes the link connection based advertisement. It is desirable to check whether or not it includes value transfer-based advertising.

When it is confirmed by the advertisement confirming unit 1180 that the received advertisement data output request information includes the link connection-based advertisement, the advertisement data processing unit 1175 may display the client terminal 1195 and the advertiser's web. It is characterized by linking sites (or advertising websites).

Referring to FIG. 11A, which provides the value transfer-based advertisement through the advertiser server 1193, as a result of the advertisement confirming unit 1180, the received advertisement data output request information includes the value transfer-based advertisement. If it is confirmed, the advertisement data processing unit 1175 may link the client terminal 1195 and the advertiser server 1193 corresponding to the value information (or value corresponding to the value information) providing URL. The advertiser server 1193 corresponding to the value information (or value corresponding to the value information) providing URL checks the advertisement receiving means 1197 information of the customer, and the advertisement is confirmed by the confirmed advertisement receiving means 1197. And transmitting predetermined value information (or value corresponding to the value information) corresponding to the data output request information.

According to an exemplary embodiment of the present invention, the advertisement data output request information received from the client terminal 1195 is included in the advertisement receiving means 1197 information of the customer or received through the separate receiving channel. When the advertisement receiving means 1197 information of the customer is received from 1195, the advertisement data processing unit 1175 may provide the advertisement receiving means 1197 information of the customer to the advertiser server 1193. In this case, the advertiser server 1193 preferably checks the advertisement receiving means 1197 information provided from the advertisement server 1145.

According to another exemplary embodiment of the present invention, the advertiser server 1193 linked to the client terminal 1195 requests the client terminal 1195 for information on the advertisement receiving means 1197 of the customer, and correspondingly It is preferable to receive and confirm the advertisement receiving means 1197 information of the customer from the customer terminal (1195).

Referring to FIG. 11B of providing the value transfer-based advertisement through the advertisement server 1145 (or a separate value providing server (not shown) associated with the advertisement server 1145), the advertisement checking unit 1180 may be used. If it is confirmed that the received advertisement data output request information includes the value transmission-based advertising, the value transmission unit checks the advertisement receiving means (1197) information of the customer, the confirmed advertisement receiving means (1197) ) Predetermined value information (or value corresponding to the value information) corresponding to the advertisement data output request information.

According to the exemplary embodiment of the present invention, the value transmitting unit includes the advertisement receiving means 1197 information of the customer (or a separate receiving channel) on the advertisement data output request information received from the customer terminal 1195. It is preferable to confirm the information of the advertisement receiving means (1197) of the customer).

Here, the value information (or value corresponding to the value information) provided to the advertisement receiving means 1197 of the customer is wireless value information (for example, wireless coupon information in the form of a barcode, wireless use right information, wireless discount ticket information, , Wireless ticket information, wireless gift certificate information, wireless point information available on the wireless terminal of the customer, electronic money information, multimedia content information, product description information, etc.), in this case, the customer The advertisement receiving means 1197 information of the customer preferably comprises at least one or more of the customer's wireless terminal information (eg, mobile phone number and communication company information used by the customer).

Alternatively, the value information (or value corresponding to the value information) provided to the advertisement receiving means 1197 of the customer is output (for example, screen output or print output) through various terminal devices used by the customer. Preferably, in this case, the advertisement receiving means 1197 information of the customer is the value information through at least one output device provided in various terminal devices used by the customer, such as the mail address information, instant messenger account information of the customer (Or the value corresponding to the value information) various personal communication means information that can output (for example, the customer terminal (1195), or the second terminal of the customer to the value information (or value corresponding to the value information)) Information) to provide at least one.

Alternatively, the value information (or value corresponding to the value information) provided to the advertisement receiving means 1197 of the customer is preferably stored in a predetermined storage means associated with the customer information, in which case the advertisement of the customer The receiving means 1197 information includes at least one of storage information, blog information, personal homepage information, personal bulletin board information, and value information D / B (not shown) provided in the advertiser server 1193 assigned to the customer. And at least one customer storage means information, and at least one customer storage means access information (e.g., ID / PW information for storing the value information (or value corresponding to the value information) in the storage means). It is preferable.

Those skilled in the art may infer various advertisement receiving means 1197 for receiving the value information (or value corresponding to the value information) in addition to the advertisement receiving means 1197 information described above. The present invention is characterized by including all implementation methods inferred above.

The charging confirmation unit 1183 may be connected to the advertisement confirmation unit 1180 (or the advertisement data processing unit 1175) to determine the charging confirmation information corresponding to the link connection-based advertisement provision through the advertisement data output request information (= link). Cost per click (CPC based) billing confirmation information corresponding to the connection) is characterized in that it is confirmed.

The advertisement corresponding to the received advertisement data output request information through the advertisement confirming unit 1180 is confirmed to include the link connection based advertisement, or the link connection based confirmed through the advertisement data processing unit 1175. When it is confirmed that an advertisement is provided to the customer terminal 1195, the charging confirmation unit 1183 may include the customer terminal 1195 address information (or customer member ID information) that has transmitted the advertisement data output request information, and a predetermined value. The advertisement providing date and time information including the date and time information (or the date and time information provided with the link connection-based advertisement) receiving the advertisement data output request information through a timer (not shown), and the advertiser URL included in the advertisement data output request information. CPC-based and including at least one advertiser server (1193) information corresponding to the online store (or advertising website) matching the information; It is characterized by confirming the gold confirmation information.

Referring to FIG. 11A, which provides the value transfer-based advertisement through the advertiser server 1193, an advertisement corresponding to the received advertisement data output request information through the advertisement verification unit 1180 is the value transfer-based advertisement. After confirming that the, the client terminal 1955 and the advertiser server 1193 is linked through the advertisement data processing unit 1175, or the advertisement receiving means of the customer through the advertiser server (1193) When it is confirmed in step 1197 that predetermined value information (or value corresponding to the value information) corresponding to the value transmission-based advertisement is provided, the billing checking unit 1183 transmits the advertisement data output request information to the customer. Terminal 1195 address information (or customer member ID information), advertisement receiving means 1197 information of the customer, and value information (or value definition) provided to the advertisement receiving means 1197. Value (e.g., coupon information, ticket information, discount ticket information, ticket information, gift certificate information, point information, electronic money information, multimedia content information, product description information, etc.), At least one advertisement information and the advertisement server 1145 information for issuing (or issuing) the advertisement providing date and time information and the value information (or the value corresponding to the value information) identified through a predetermined timer (not shown). Characterized by including the CPA-based billing confirmation information.

Here, the billing confirmation unit 1183 has the predetermined value information (or the value corresponding to the value information) corresponding to the value transmission-based advertising to the advertisement receiving means 1197 of the customer through the advertiser server (1193) In the method of confirming that the information is provided, the billing checking unit 1183 transmits the value information (or the value corresponding to the value information) from the advertiser server 1193 to the advertisement receiving means 1197 of the customer through a predetermined communication network. Tracking the transmission in real time (or periodically) (for example, the value information (or value corresponding to the value information) management D / B (not shown) of the advertiser server 1193 in real time (or periodically)) Or in real time (or periodically), providing the value information (or the value corresponding to the value information) from the advertiser server 1193 according to a contract previously signed with the advertiser server 1193. It comprises at least one of the new check is preferred.

Referring to FIG. 11B of providing the value transfer-based advertisement through the advertisement server 1145 (or a separate value providing server (not shown) associated with the advertisement server 1145), the advertisement checking unit 1180 may be used. After confirming that the advertisement corresponding to the received advertisement data output request information includes the value transmission-based advertising through the value transmission unit corresponding to the value transmission-based advertising to the customer's advertisement receiving means (1197) When it is confirmed that predetermined value information (or a value corresponding to the value information) is provided, the billing checking unit 1183 sends the customer terminal 1195 address information (or customer member ID) that transmitted the advertisement data output request information. Information), information on the advertisement receiving means 1197 of the customer, and value information (or value corresponding to the value information) provided to the advertisement receiving means 1197 (eg, coupon information and use). The ticket information, the discount ticket information, the ticket information, the gift certificate information, the point information, the electronic money information, the multimedia content information, the product description information, etc. Characterized in that the CPA-based billing confirmation information including at least one or more advertisement providing date and time information and (or issuing) advertiser information for issuing (or issuing) the value information (or value corresponding to the value information).

When predetermined charging confirmation information corresponding to the link connection-based advertisement provision (or value transmission-based advertisement provision) is confirmed through the charging confirmation unit 1183, the charging information generation unit 1165 performs the storage medium 1185. Check the charging policy information associated with the advertisement data corresponding to the confirmed charging confirmation information, confirm the advertisement amount information for each advertisement providing corresponding to the confirmed charging policy information, and confirm the information from the deposit information. The predetermined amount of the balance may be generated by subtracting the advertisement amount information.

Here, the advertisement amount information for each advertisement is provided by the at least one link connection based advertisement (or value transmission based on the advertisement server 1145) to the client terminal 1195 (or the advertisement receiving means 1197 of the client). Advertisement) information per click, or value information (or value information) corresponding to the link-link based advertisement provision (or value transfer based advertisement provision) according to the charging policy information included in the advertisement registration information. Value) advertisement price information for each offer, or advertisement price information for each purchase of a product (or service).

Subsequently, the charging information storage unit 1173 connects the deposit balance information with the charging confirmation information and the advertisement amount information corresponding to the link connection-based advertisement provision (or value transmission-based advertisement provision) and the predetermined billing information D /. And at least one link-based advertisement (or value transfer-based advertisement) corresponding to a plurality of advertisement data for each advertiser until the deposit balance information is exhausted. desirable.

12 is a diagram illustrating a process of providing a plurality of advertisement data for each advertiser according to another embodiment of the present invention.

In more detail, FIG. 12 is connected to the web server 1100 by a client terminal 1195 on an advertisement data processing system that provides a plurality of keyword advertisements (or contextual advertisements) for each advertiser shown in FIGS. 11A or 11B. When at least one word (or syllable) or natural language for a predetermined keyword search service is transmitted to the web server 1100, at least one keyword information included in the word (or syllable) to natural language in the web server 1100. When the confirmed keyword information is provided to the advertisement server 1145, the storage medium storing the advertisement registration information registered by the advertisement server 1145 through the advertisement data registration system illustrated in FIG. 1 ( 1185 confirms the plurality of advertisement data for at least one advertiser matching the keyword information to the client terminal (1195), and then This is a process for processing a plurality of confirmed advertisement data for each advertiser to be provided to the customer terminal (1195) through the web server 1100, if one of ordinary skill in the art to which the present invention belongs, Although various implementation methods for the process of providing a plurality of advertisement data for each advertiser may be inferred by referring to and / or modifying 12, the present invention includes all the implementation methods inferred as shown in FIG. The technical features are not limited only to the illustrated embodiment.

For example, in the various information checking and determining steps shown in FIG. 12, a method of flowing the confirmation (or determination) result in a direction (for example, "YES") will be described for convenience. The present invention is by no means limited thereto, and a person of ordinary skill in the art may refer to and / or modify the drawing 12 so that the confirmation (or judgment) result is reversed (eg, “NO”). It will be able to infer an implementation method flowing in the ")"), the present invention is characterized in that it comprises the implementation method inferred.

In addition, in the process of providing a plurality of advertisement data for each advertiser shown in FIG. 12, at least one or more words (or syllables) or natural language for the keyword search service are transmitted to the web server 1100 in a predetermined client terminal 1995. In this case, the web server 1100 (or the ad server 1145) includes at least one keyword information for identifying the keyword search service. However, the present invention is not limited thereto. The process of providing a plurality of advertisement data for each of the web document (or document content) in the process of providing a predetermined web document (or document content) from the web server 1100 (or the ad server 1145) to the customer terminal (1195). Or identifying at least one or more keyword information corresponding to the context (or index) included in the content on the document content). Obviously when you get put out to bayida that will be convenient

Referring to FIG. 12, the client terminal 1195 provides a web server 1100 on an advertisement data processing system that provides a plurality of keyword advertisements (or contextual advertisements) for each advertiser shown in FIG. 11A or 11B through a predetermined communication network. ) And connect a communication channel for a predetermined keyword search (or contextual search) service (or request a predetermined search service through the communication channel) (1200). In response, the web server 1100 Generate a predetermined web document including a search user interface for inputting at least one or more words (or syllables) or natural language to the web server 1100 through the communication channel to the web server 1100. 1195) (1205).

Thereafter, the web server 1100 inputs at least one or more words (or syllables) or natural language to the web server 1100 through the search user interface (1210), and correspondingly, the web server 1100. Performs predetermined keyword search (or contextual search) service corresponding to the received at least one word (or syllable) or natural language to confirm predetermined search result information corresponding to the received word (or syllable) to natural language. (1215)

When at least one word (or syllable) or natural language is received from the client terminal 1195, the web server 1100 may link the advertisement server 1145 with a plurality of advertisement data for each of the at least one advertiser. In order to provide it to the customer terminal 1195, at least one keyword information for a plurality of keyword advertising services (or contextual advertising services) for each advertiser is checked (1220).

When at least one word (or syllable) is received from the customer terminal 1195 according to an exemplary embodiment of the present invention, the web server 1100 may be configured to store the word among the words (or syllables) received from the customer terminal 1195. It is preferable to check at least one or more keyword information matching the keyword information registered in the storage medium (1185), for this purpose, the web server 1100 is a keyword for separately storing the keyword information registered in the storage medium (1185) It is preferable to provide a D / B (not shown) or to interwork with the storage medium 1185 provided in the advertisement server 1145 through the communication network.

According to another exemplary embodiment of the present invention, when at least one natural language is received from the customer terminal 1195, the web server 1100 may include words (or syllables) included in the natural language received from the customer terminal 1195. Preferably, at least one keyword information matching the keyword information registered in the storage medium 1185 is checked. For this purpose, the web server 1100 separately stores keyword information registered in the storage medium 1185. It is preferable to have a keyword D / B (not shown) or to interwork with the storage medium 1185 provided in the advertisement server 1145 through the communication network.

According to another exemplary embodiment of the present invention, the checking of the keyword information may be processed by the advertisement server 1145, in which case the web server 1100 may be received from the customer terminal 1195. It is preferable to provide the received word (or syllable) or natural language to the advertisement server 1145.

If at least one keyword information for a plurality of keyword advertising services (or contextual advertising services) for each advertiser is not confirmed, the web server 1100 may search for a predetermined word corresponding to the received word (or syllable) or natural language. It is preferable to generate a predetermined web document including the result information and transmit the generated web document to the customer terminal 1195. Accordingly, the present invention is not limited thereto.

On the other hand, if at least one or more keyword information for a plurality of keyword advertisement services (or contextual advertisement services) for each advertiser is confirmed, the web server 1100 sends the identified keyword information of the at least one director to the advertisement server 1145. In operation 1225, the advertisement server 1145 extracts a plurality of advertisement data for at least one advertiser matching the identified keyword information in association with the storage medium 1185 (1230).

According to an exemplary embodiment of the present invention, when keyword information matching the identified keyword information among the keyword information registered in the storage medium 1185 is stored in association with N (N> = 2) pieces of advertisement data (eg, the When a plurality of advertisement data for each advertiser associated with the keyword information is registered through the advertisement data registration system shown in FIG. 1, the advertisement server 1145 may match the keyword information with the keyword information from the storage medium 1185. It is preferable to extract a plurality of ad data.

According to another exemplary embodiment of the present invention, when keyword information matching the identified keyword information among the keyword information registered in the storage medium 1185 is stored in association with one advertisement data (for example, as illustrated in FIG. When one piece of advertisement data associated with the keyword information is registered through an advertisement data registration system), the advertisement server 1145 extracts one advertiser's advertisement data matching the keyword information from the storage medium 1185. It is desirable to.

According to the exemplary embodiment of the present invention, when N (N> = 2) pieces of advertisement data matched with the keyword information are extracted from the storage medium 1185, the first advertisement data is advertisement data for providing a link connection-based advertisement. It is preferably made, including the N (N = 2, 3, ..., N) advertisement data is preferably made to include advertising data for providing value-based advertising.

Alternatively, when N (N> = 2) pieces of advertisement data matched with the keyword information are extracted from the storage medium 1185, the first advertisement data includes advertisement data for providing a value transfer-based advertisement. Nth (N = 2,3, ..., N) advertisement data includes advertisement data for link-based advertisement provision, or the extracted N (N> = 2) advertisement data are all linked. It is possible to include advertisement data for connection-based advertisement provision, or the extracted N (N> = 2) advertisement data may all include advertisement data for value transfer-based advertisement provision, thereby limiting the present invention. Not.

That is, when N (N> = 2) pieces of advertisement data matched with the keyword information are extracted from the storage medium 1185, the extracted advertisement data is a combination of the link connection based advertisement (or value transfer based advertisement). It is not limited by, it is characterized in that it comprises all combinations according to the intention of those skilled in the art.

According to another exemplary embodiment of the present invention, when one piece of advertisement data (first advertisement data) matching the keyword information is extracted from the storage medium 1185, the extracted advertisement data (first advertisement data) is linked. It is possible to include advertisement data for connection-based advertisement provision or to include advertisement data for value transfer-based advertisement provision, whereby the present invention is not limited.

If a plurality of advertisement data for at least one advertiser matching the identified keyword information is not extracted, the advertisement server 1145 generates keyword advertisement error information and provides the same to the web server 1100. The web server 1100 generates a predetermined web document including predetermined search result information corresponding to a word (or syllable) or a natural language received from the client terminal 1195 and transmits the predetermined web document to the client terminal 1195. It is preferable that the present invention is not limited thereby.

If a plurality of advertisement data for at least one advertiser matching the identified keyword information is extracted, the advertisement server 1145 transmits the extracted plurality of advertisement data for each advertiser to the web server 1100 (1235). In response, the web server 1100 outputs at least one advertisement frame corresponding to the predetermined search result output frame (or region) corresponding to the search result information and a plurality of advertisement data for each of the extracted at least one advertiser. Generate a web document including a frame (or region) (1240), include the checked search result information in the search result output frame (or region) included in the web document, and include at least the web document Process to output a plurality of advertisement data for each of the extracted one or more advertisers in one or more advertisement output frames (or regions) After 1245, the search result output frame (or region) includes the checked search result information through the communication network, and the extracted at least one or more advertisers per one or more advertiser output frame (or region) The web document processed to output advertisement data is transmitted to the customer terminal 1195 (1250).

According to an exemplary embodiment of the present invention, the web server 1100 may include a plurality of advertisement data (eg, N (N> = 2) pieces of advertisement data for each of the at least one advertiser identified in the advertisement output frame (or region)). ) Is arranged side by side and output, and the plurality of advertisement data for each advertiser output in the advertisement output frame (or area) is provided link-based advertisement (or value transfer) corresponding to each advertisement data registered by the advertiser. Each of the different link information for the advertisement-based advertisement (for example, among the N (N> = 2) advertisement data, the advertisement data corresponding to the linkage-based advertisement is included in the advertiser's online store (or advertisement website). And link information corresponding to the value information, and the advertisement data corresponding to the value transmission-based advertisement provides value information (or value corresponding to the value information). And link information corresponding to the RL).

According to another exemplary embodiment of the present invention, the web server 1100 may include a plurality of advertisement data (eg, N (N> = 2) advertisements for each of the at least one advertiser identified in the advertisement output frame (or region). The first advertisement data, including the first advertisement data, and the Nth (N = 2,3, ..., N) advertisement data is disposed below the first advertisement data and output. The plurality of advertisement data for each advertiser output in a frame (or area) includes different link information for providing link connection-based advertisement (or providing value transmission-based advertisement) corresponding to each advertisement data registered by the advertiser. For example, among the N (N> = 2) advertisement data, the advertisement data corresponding to the link connection-based advertisement includes link information corresponding to the advertiser's online store (or advertisement website), The advertisement data corresponding to the value transfer-based advertisement may include link information corresponding to the value information (or value corresponding to the value information) providing URL.

According to another exemplary embodiment of the present invention, the web server 1100 may include a plurality of advertisement data (eg, N (N> = 2) pieces of advertisement data for each of the at least one advertiser identified in the advertisement output frame (or region). Advertisement data), including the first advertisement data, and outputting the N-th (N = 2,3, ..., N) advertisement data, when a predetermined mouse pointer is positioned in the first advertisement data, It is preferable to output to a data output window (or an advertisement data output pop-up menu, or an advertisement data output balloon, etc.), and the advertisement output frame (or area) (or a separate advertisement data output window, or an advertisement data output pop-up menu, Or a plurality of advertisement data for each advertiser, which is output to an advertisement data output balloon, or the like, is provided with a link connection-based advertisement corresponding to each advertisement data registered by the advertiser (or a value transmitter). Anti-advertisement information, which includes different link information for each other (e.g., among the N (N> = 2) pieces of advertisement data, the advertisement data corresponding to the link-based advertisement is displayed in the advertiser's online store (or advertisement website). And link information corresponding to the value transmission-based advertisement, and the link data corresponding to the value information (or value corresponding to the value information) providing URL.

According to another exemplary embodiment of the present invention, the web server 1100 may include a plurality of advertisement data (eg, N (N> = 2) pieces of advertisement data for each of the at least one advertiser identified in the advertisement output frame (or region). The first advertisement data of the advertisement data is included and output, and the Nth (N = 2, 3, ..., N) advertisement data is provided in the web document (or the web document) generated by the web server 1100. Plotted on an advertisement output frame (or area), and transparent on a web document (or an advertisement output frame (or area) included in the web document) generated by the web server 1100. An advertisement output layer including an area is set, and the Nth (N = 2, 3, ..., N) advertisement data is output to the advertisement output layer, but the output Nth (N = 2,3, ..., N) to allow advertising data to move in a certain direction (or random direction) Preferably, the plurality of advertisement data for each advertiser that is floated and output on a web document (or an advertisement output frame (or area) included in the web document) generated by the web server 1100 is the advertiser. Includes different link information for link link-based advertisement provision (or value transmission-based advertisement provision) corresponding to each advertisement data registered by the user (eg, the link among the N (N> = 2) advertisement data). The advertisement data corresponding to the connection-based advertisement includes link information corresponding to the online store (or advertisement website) of the advertiser, and the advertisement data corresponding to the value transfer-based advertisement includes the value information (or the value corresponding to the value information). And link information corresponding to the providing URL).

Those skilled in the art to which the present invention pertains can include a plurality of advertisement data for at least one advertiser (for example, N (N> = 2)) in the advertisement output frame (or region) in addition to the advertisement data output method described above. Dog advertising data) can be inferred, and the present invention is characterized in that it comprises all the inferred implementation method.

According to another exemplary embodiment of the present invention, the web server 1100 may set a plurality of advertisement output frames (or areas) for each advertisement category for outputting a plurality of extracted advertisement data for at least one advertiser.

According to an embodiment of the present invention, the web server 1100 may include a first advertisement output frame (or region) for outputting advertisement data corresponding to a predetermined link connection-based advertisement using the advertisement output frame (or region); It is preferable to classify into N-th (N = 2,3, ..., N) advertisement output frames (or regions) which output advertisement data corresponding to at least one value transmission-based advertisement.

Here, the output position of the first advertisement output frame (or region) and the Nth (N = 2,3, ..., N) advertisement output frame (or region) and the number of advertisement output frames (or region) are known to those skilled in the art. It is preferable that the present invention be modified in various ways, and the present invention is not limited thereto.

According to another exemplary embodiment of the present invention, the web server 1100 may output a first advertisement output frame (or an advertisement output frame (or region) to output link connection category advertisement data corresponding to a predetermined link connection based advertisement. Area) and (N-1) value information (or value corresponding to the value information) category for outputting value information (or value corresponding to the value information) category advertisement data corresponding to at least one value transfer based advertisement. It is preferable to classify the advertisement output frame (or area).

Here, an output position and an advertisement output frame (or region) of the advertisement output frame (or region) for each of the first advertisement output frame (or region) and (N-1) value information (or values corresponding to the value information) categories. The number and the like are preferably variously modified and implemented by those skilled in the art, whereby it is apparent that the present invention is not limited.

According to an exemplary embodiment of the present invention, when the web server 1100 requests an advertisement corresponding to the value transfer-based advertisement from the client terminal 1195, the web server 1100 outputs advertisement data corresponding to the value transfer-based advertisement. Including an advertisement interface (or area) (or a separate advertisement data output window, advertising data output pop-up menu, advertising data output balloon, etc.) including a user interface for inputting the advertisement receiving means (1197) information of the customer In this case, the information on the advertisement receiving means 1197 of the customer input through the user interface is preferably transmitted to the web server 1100.

According to another exemplary embodiment of the present invention, when the client terminal 1195 requests an advertisement corresponding to the value transmission-based advertisement, the web server 1100 inputs the advertisement receiving means 1197 information of the customer. It is possible to provide a web document including the output to the customer terminal (1195), in this case, the advertisement receiving means (1197) information of the customer input through the user interface is transmitted to the web server 1100 It is preferable.

According to another exemplary embodiment of the present invention, when the value transfer-based advertisement is provided through the advertiser server 1193 as illustrated in FIG. 11A, the customer from the advertiser server 1193 to the customer terminal 1195 may be used. It is preferable to provide a web document including a user interface for inputting the advertisement receiving means (1197) of the information, in this case, the web server 1100 to the customer terminal (1195) advertising receiving means of the customer (1197) Providing a user interface for entering information may be omitted.

Alternatively, even when the value transmission-based advertisement is provided through the web server 1100 as shown in FIG. 11B, when the advertisement receiving means 1197 information of the customer is registered in the web server 1100, It may be omitted that the web server 1100 provides a user interface for inputting the advertisement receiving means 1197 information of the customer to the customer terminal 1195.

Thereafter, the client terminal 1195 outputs search result information corresponding to the keyword search (or contextual search) result in the search result output frame (or region) included in the web document, and at least one advertisement output frame. In operation 1255, a plurality of advertisement data for at least one advertiser are output to the (or area).

Thereafter, the client terminal 1195 clicks link information corresponding to predetermined search result information included in a search result output frame (or region) on the web document or an advertisement output frame (or region) on the web document. If link information corresponding to the predetermined advertisement data included in the advertisement output frame (or the area) is clicked on the client terminal 1195 (1260). The client terminal 1195 transmits predetermined advertisement data output request information corresponding to the clicked advertisement data to the advertisement server 1145 (or the advertisement server 1145 through the web server 1100) ( 1265).

According to the exemplary embodiment of the present invention, the advertisement data output request information includes predetermined advertisement data from the client terminal 1195 to the advertisement server 1145 (or the advertisement server 1145 through the web server 1100). Preferably, advertisement request link information (for example, link information corresponding to the advertisement server 1145) for processing to confirm that the click is included. If the clicked advertisement data corresponds to the link-based advertisement, the The advertisement data output request information may further include advertiser URL information corresponding to the advertiser's website (or an advertisement website). When the clicked advertisement data corresponds to the value transfer-based advertisement, the advertisement The data output request information may include the value information (or value corresponding to the value information) providing URL information (or the value information (or Value-providing URL information corresponding to the value information and information on advertisement receiving means 1197 of the customer, etc.).

Thereafter, the advertisement server 1145 reads the received advertisement data output request information to determine whether the advertisement data corresponding to the advertisement data output request information includes a link connection based advertisement or a value transmission based advertisement. (1270).

According to an exemplary embodiment of the present invention, the advertisement server 1145 reads at least one or more parameters set in advertisement request link information included in the advertisement data output request information so that the received advertisement data output request information is determined by the advertisement server 1145. It is desirable to check whether a link-link based advertisement or value transfer based advertisement is included.

According to another exemplary embodiment of the present invention, the advertisement server 1145 may include the advertiser URL information in the advertisement data output request information, or provide value information (or a value corresponding to the value information). Whether the received advertisement data output request information includes the link connection-based advertisement by checking whether the value information (or the value corresponding to the value information) providing URL information and the customer advertisement receiving means 1 197 information, etc. are included, Or, it is desirable to check whether the value transfer-based advertising.

When the received advertisement data output request information includes a link connection-based advertisement as a result of the checking, the advertisement server 1145 performs a link connection-based advertisement providing process shown in FIG. If the data output request information includes a value transfer based advertisement, the advertisement server 1145 performs a value transfer based advertisement providing process shown in FIG. 15 or 16 or 17.

FIG. 13 illustrates a process of providing a plurality of advertisement data for each advertiser according to another exemplary embodiment of the present invention.

In more detail, FIG. 13 is connected to the web server 1100 by a client terminal 1195 on an advertisement data processing system that provides a plurality of keyword advertisements (or contextual advertisements) for each advertiser shown in FIGS. 11A or 11B. When at least one word (or syllable) or natural language for a predetermined keyword search service is transmitted to the web server 1100, at least one keyword information included in the word (or syllable) to natural language in the web server 1100. When the confirmed keyword information is provided to the advertisement server 1145, the storage medium storing the advertisement registration information registered by the advertisement server 1145 through the advertisement data registration system illustrated in FIG. 1 ( 1185 confirms the plurality of advertisement data for at least one advertiser matching the keyword information to the client terminal (1195), and then Regarding the process of providing a plurality of confirmed advertisement data for each advertiser to the customer terminal (1195), a person having ordinary knowledge in the technical field to which the present invention belongs, referring to and / or modified in this figure 13 the advertiser Various implementation methods for the process of providing a plurality of advertisement data may be inferred, but the present invention includes all the implementation methods inferred, and the technical features are limited only by the implementation method shown in FIG. Not.

For example, in the various information checking and determining steps shown in FIG. 13, a method of flowing the confirmation (or judgment) result in a direction (for example, "YES") will be described for convenience. The present invention is by no means limited thereto, and a person of ordinary skill in the art may refer to and / or modify the drawing 13 so that the result of the confirmation (or judgment) is reversed (eg, “No”). NO) ") may be inferred, and the present invention is characterized by including the inferred implementation method.

In addition, in the process of providing a plurality of advertisement data for each advertiser shown in FIG. 13, at least one or more words (or syllables) or natural language for a keyword search service are transmitted to the web server 1100 in a predetermined client terminal 1995. In this case, the web server 1100 (or the ad server 1145) includes at least one keyword information for identifying the keyword search service. However, the present invention is not limited thereto. The process of providing a plurality of advertisement data for each of the web document (or document content) in the process of providing a predetermined web document (or document content) from the web server 1100 (or the ad server 1145) to the customer terminal (1195). Or identifying at least one or more keyword information corresponding to the context (or index) included in the content on the document content). Obviously when you get put out to bayida that will be convenient

Referring to FIG. 13, the client terminal 1195 provides a web server 1100 on an advertisement data processing system that provides a plurality of keyword advertisements (or contextual advertisements) for each advertiser shown in FIG. 11A or 11B through a predetermined communication network. ) To connect a communication channel for a predetermined keyword search (or contextual search) service (or to request a predetermined search service through the communication channel) (1300), the web server 1100 correspondingly Generate a predetermined web document including a search user interface for inputting at least one or more words (or syllables) or natural language to the web server 1100 through the communication channel to the web server 1100. And transmits it to 1195 (1305).

Thereafter, the web server 1100 inputs at least one or more words (or syllables) or natural language through the search user interface and transmits the same to the web server 1100 (1310), and correspondingly, the web server 1100. Performs predetermined keyword search (or contextual search) service corresponding to the received at least one word (or syllable) or natural language to confirm predetermined search result information corresponding to the received word (or syllable) to natural language. (1315)

When at least one word (or syllable) or natural language is received from the client terminal 1195, the web server 1100 may link the advertisement server 1145 with a plurality of advertisement data for each of the at least one advertiser. In order to provide to the customer terminal (1195) to include in, at least one or more keyword information for the plurality of keyword advertising services (or contextual advertising services) for each advertiser is identified (1320).

When at least one word (or syllable) is received from the customer terminal 1195 according to an exemplary embodiment of the present invention, the web server 1100 may be configured to store the word among the words (or syllables) received from the customer terminal 1195. Preferably, at least one keyword information matched with keyword information registered in the storage medium 1185 is checked. For this purpose, the web server 1100 separately stores keyword information registered in the storage medium 1185. It is preferable to provide a D / B (not shown) or to interwork with the storage medium 1185 provided in the advertisement server 1145 through the communication network.

According to another exemplary embodiment of the present invention, when at least one natural language is received from the customer terminal 1195, the web server 1100 may include words (or syllables) included in the natural language received from the customer terminal 1195. Preferably, at least one keyword information matching the keyword information registered in the storage medium 1185 is checked. For this purpose, the web server 1100 separately stores keyword information registered in the storage medium 1185. It is preferable to have a keyword D / B (not shown) or to interwork with the storage medium 1185 provided in the advertisement server 1145 through the communication network.

According to another exemplary embodiment of the present invention, the checking of the keyword information may be processed by the advertisement server 1145, in which case the web server 1100 may be received from the customer terminal 1195. It is preferable to provide the received word (or syllable) or natural language to the advertisement server 1145.

If at least one or more keyword information for a plurality of keyword advertising services (or contextual advertising services) for each advertiser is not identified, the web server 1100 searches for a predetermined word corresponding to the received word (or syllable) or natural language. It is preferable to generate a predetermined web document including the result information and transmit the generated web document to the customer terminal 1195. Accordingly, the present invention is not limited thereto.

On the other hand, if at least one or more keyword information for a plurality of keyword advertisement services (or contextual advertisement services) for each advertiser is confirmed, the web server 1100 sends the identified keyword information of the at least one director to the advertisement server 1145. In operation 1325, the advertisement server 1145 extracts a plurality of advertisement data for at least one advertiser matching the identified keyword information in association with the storage medium 1185 (1330).

According to an exemplary embodiment of the present invention, when keyword information matching the identified keyword information among the keyword information registered in the storage medium 1185 is stored in association with N (N> = 2) pieces of advertisement data (eg, the When a plurality of advertisement data for each advertiser associated with the keyword information is registered through the advertisement data registration system shown in FIG. 1, the advertisement server 1145 may match the keyword information with the keyword information from the storage medium 1185. It is preferable to extract a plurality of ad data.

According to another exemplary embodiment of the present invention, when keyword information matching the identified keyword information among the keyword information registered in the storage medium 1185 is stored in association with one advertisement data (for example, as illustrated in FIG. When one piece of advertisement data associated with the keyword information is registered through an advertisement data registration system), the advertisement server 1145 extracts one advertiser's advertisement data matching the keyword information from the storage medium 1185. It is desirable to.

According to the exemplary embodiment of the present invention, when N (N> = 2) pieces of advertisement data matched with the keyword information are extracted from the storage medium 1185, the first advertisement data is advertisement data for providing a link connection-based advertisement. It is preferably made, including the N (N = 2, 3, ..., N) advertisement data is preferably made to include advertising data for providing value-based advertising.

Alternatively, when N (N> = 2) pieces of advertisement data matched with the keyword information are extracted from the storage medium 1185, the first advertisement data includes advertisement data for providing a value transfer-based advertisement. Nth (N = 2,3, ..., N) advertisement data includes advertisement data for link-based advertisement provision, or the extracted N (N> = 2) advertisement data are all linked. It is possible to include advertisement data for connection-based advertisement provision, or the extracted N (N> = 2) advertisement data may all include advertisement data for value transfer-based advertisement provision, thereby limiting the present invention. Not.

That is, when N (N> = 2) pieces of advertisement data matched with the keyword information are extracted from the storage medium 1185, the extracted advertisement data is a combination of the link connection based advertisement (or value transfer based advertisement). It is not limited by, it is characterized in that it comprises all combinations according to the intention of those skilled in the art.

According to another exemplary embodiment of the present invention, when one piece of advertisement data (first advertisement data) matching the keyword information is extracted from the storage medium 1185, the extracted advertisement data (first advertisement data) is linked. It is possible to include advertisement data for connection-based advertisement provision or to include advertisement data for value transfer-based advertisement provision, whereby the present invention is not limited.

If a plurality of advertisement data for at least one advertiser matching the identified keyword information is not extracted, the advertisement server 1145 generates keyword advertisement error information and provides the same to the web server 1100. The web server 1100 generates a predetermined web document including predetermined search result information corresponding to a word (or syllable) or a natural language received from the client terminal 1195 and transmits the predetermined web document to the client terminal 1195. It is preferable that the present invention is not limited thereby.

On the other hand, if a plurality of advertisement data for at least one advertiser matching the identified keyword information is extracted, the advertisement server 1145 may output an advertisement output frame (or area) for outputting a plurality of extracted advertisement data for each advertiser. A corresponding web document is generated (1335).

According to an exemplary embodiment of the present invention, the web server 1100 may include a plurality of advertisement data (eg, N (N> = 2) pieces of advertisement data for each of the at least one advertiser identified in the advertisement output frame (or region)). ) Is arranged side by side and output, and the plurality of advertisement data for each advertiser output in the advertisement output frame (or area) is provided link-based advertisement (or value transfer) corresponding to each advertisement data registered by the advertiser. Each of the different link information for the advertisement-based advertisement (for example, among the N (N> = 2) advertisement data, the advertisement data corresponding to the linkage-based advertisement is included in the advertiser's online store (or advertisement website). And link information corresponding to the value information, and the advertisement data corresponding to the value transmission-based advertisement provides value information (or value corresponding to the value information). And link information corresponding to the RL).

According to another exemplary embodiment of the present invention, the web server 1100 may include a plurality of advertisement data (eg, N (N> = 2) advertisements for each of the at least one advertiser identified in the advertisement output frame (or region). The first advertisement data, including the first advertisement data, and the Nth (N = 2,3, ..., N) advertisement data is disposed below the first advertisement data and output. The plurality of advertisement data for each advertiser output in a frame (or area) includes different link information for providing link connection-based advertisement (or providing value transmission-based advertisement) corresponding to each advertisement data registered by the advertiser. For example, among the N (N> = 2) advertisement data, the advertisement data corresponding to the link connection-based advertisement includes link information corresponding to the advertiser's online store (or advertisement website), The advertisement data corresponding to the value transfer-based advertisement may include link information corresponding to the value information (or value corresponding to the value information) providing URL.

According to another exemplary embodiment of the present invention, the web server 1100 may include a plurality of advertisement data (eg, N (N> = 2) pieces of advertisement data for each of the at least one advertiser identified in the advertisement output frame (or region). Advertisement data), including the first advertisement data, and outputting the N-th (N = 2,3, ..., N) advertisement data, when a predetermined mouse pointer is positioned in the first advertisement data, It is preferable to output to a data output window (or an advertisement data output pop-up menu, or an advertisement data output balloon, etc.), and the advertisement output frame (or area) (or a separate advertisement data output window, or an advertisement data output pop-up menu, Or a plurality of advertisement data for each advertiser, which is output to an advertisement data output balloon, or the like, is provided with a link connection-based advertisement corresponding to each advertisement data registered by the advertiser (or a value transmitter). Anti-advertisement information, which includes different link information for each other (e.g., among the N (N> = 2) pieces of advertisement data, the advertisement data corresponding to the link-based advertisement is displayed in the advertiser's online store (or advertisement website). And link information corresponding to the value transmission-based advertisement, and the link data corresponding to the value information (or value corresponding to the value information) providing URL.

According to another exemplary embodiment of the present invention, the web server 1100 may include a plurality of advertisement data (eg, N (N> = 2) pieces of advertisement data for each of the at least one advertiser identified in the advertisement output frame (or region). The first advertisement data of the advertisement data is included and output, and the Nth (N = 2, 3, ..., N) advertisement data is provided in the web document (or the web document) generated by the web server 1100. Plotted on an advertisement output frame (or area), and transparent on a web document (or an advertisement output frame (or area) included in the web document) generated by the web server 1100. An advertisement output layer including an area is set, and the Nth (N = 2, 3, ..., N) advertisement data is output to the advertisement output layer, but the output Nth (N = 2,3, ..., N) to allow advertising data to move in a certain direction (or random direction) Preferably, the plurality of advertisement data for each advertiser that is floated and output on a web document (or an advertisement output frame (or area) included in the web document) generated by the web server 1100 is the advertiser. Includes different link information for link link-based advertisement provision (or value transmission-based advertisement provision) corresponding to each advertisement data registered by the user (eg, the link among the N (N> = 2) advertisement data). The advertisement data corresponding to the connection-based advertisement includes link information corresponding to the online store (or advertisement website) of the advertiser, and the advertisement data corresponding to the value transfer-based advertisement includes the value information (or the value corresponding to the value information). And link information corresponding to the providing URL).

Those skilled in the art to which the present invention pertains can include a plurality of advertisement data for at least one advertiser (for example, N (N> = 2)) in the advertisement output frame (or region) in addition to the advertisement data output method described above. Dog advertising data) can be inferred, and the present invention is characterized in that it comprises all the inferred implementation method.

According to another exemplary embodiment of the present invention, the advertisement server 1145 may set a plurality of advertisement output frames (or regions) per advertisement category for outputting a plurality of advertisement data for each of the extracted one or more advertisers.

According to an embodiment of the present invention, the advertisement server 1145 may include a first advertisement output frame (or region) for outputting advertisement data corresponding to a predetermined link connection-based advertisement using the advertisement output frame (or region); It is preferable to classify into N-th (N = 2,3, ..., N) advertisement output frames (or regions) which output advertisement data corresponding to at least one value transmission-based advertisement.

Here, the output position of the first advertisement output frame (or region) and the Nth (N = 2,3, ..., N) advertisement output frame (or region) and the number of advertisement output frames (or region) are known to those skilled in the art. It is preferable that the present invention be modified in various ways, and the present invention is not limited thereto.

According to another exemplary embodiment of the present invention, the advertisement server 1145 may output a first advertisement output frame (or an advertisement output frame (or region) to output link connection category advertisement data corresponding to a predetermined link connection based advertisement. Area) and (N-1) value information (or value corresponding to the value information) category for outputting value information (or value corresponding to the value information) category advertisement data corresponding to at least one value transfer based advertisement. It is preferable to classify the advertisement output frame (or area).

Here, an output position and an advertisement output frame (or region) of the advertisement output frame (or region) for each of the first advertisement output frame (or region) and (N-1) value information (or values corresponding to the value information) categories. The number and the like are preferably variously modified and implemented by those skilled in the art, whereby it is apparent that the present invention is not limited.

According to an embodiment of the present invention, the advertisement server 1145 outputs advertisement data corresponding to the value transfer-based advertisement when the client terminal 1195 requests an advertisement corresponding to the value transfer-based advertisement. A user interface for inputting the advertisement receiving means 1197 information of the customer in an output frame (or region) (or a separate advertisement data output window, an advertisement data output pop-up menu, or an advertisement data output balloon). In this case, the information on the advertisement receiving means 1197 of the customer input through the user interface is preferably transmitted to the advertisement server 1145.

According to another exemplary embodiment of the present invention, when the client terminal 1195 requests an advertisement corresponding to the value transmission-based advertisement, the advertisement server 1145 inputs the advertisement receiving means 1197 information of the customer. It is possible to provide a web document including the output to the customer terminal (1195), in this case, the advertisement receiving means (1197) information of the customer input through the user interface is transmitted to the ad server 1145 It is preferable.

According to another exemplary embodiment of the present invention, when the value transfer-based advertisement is provided through the advertiser server 1193 as illustrated in FIG. 11A, the customer from the advertiser server 1193 to the customer terminal 1195 may be used. It is preferable to provide a web document including a user interface for inputting the information receiving means 1197 of the advertisement, in this case, the advertisement server 1145 to the customer terminal (1195) advertising receiving means of the customer (1197) It may be omitted to provide a user interface for entering information.

Alternatively, even when the value transmission-based advertisement is provided through the advertisement server 1145 as shown in FIG. 11B, when the advertisement receiving means 1197 information of the customer is registered in the advertisement server 1145, It may be omitted that the advertisement server 1145 provides a user interface for inputting the advertisement receiving means 1197 information of the customer to the customer terminal 1195.

Thereafter, the advertisement server 1145 transmits predetermined advertisement output information corresponding to the generated web document to the web server 1100 (1340).

Here, the advertisement output information may include at least one advertisement output frame (or region) corresponding to at least one advertisement output frame (or region) included in a web document transmitted from the web server 1100 to the customer terminal 1195. ) Information and web document link information corresponding to the advertisement output frame (or region) for requesting and outputting a web document for each advertisement output frame (or region) from the client terminal 1195 to the advertisement server 1145. It is preferable to make it.

The web server 1100 receiving the advertisement output information may include a predetermined search result output frame (or region) corresponding to the search result information and at least one advertisement output frame (or region) corresponding to the advertisement output information. Generate a web document including the web document (1345), include the checked search result information in the search result output frame (or region) included in the web document, and include at least one advertisement output frame included in the web document ( Or an advertisement output frame (or an area) for requesting and outputting a web document corresponding to the advertisement output frame (or region) from the client terminal 1195 to the advertisement server 1145. And the web document link information corresponding to the region) (1350), and then, in the search result output frame (or region) through the communication network, In operation 1355, the web document including the advertisement information and the web document including the advertisement output information in at least one advertisement output frame (or region) may be transmitted to the customer terminal 1195.

Thereafter, the client terminal 1195 outputs search result information corresponding to the keyword search (or contextual search) result in the search result output frame (or region) included in the web document (1360), and outputs the advertisement. The web server corresponding to the advertisement output frame (or region) is requested to the advertisement server 1145 based on the advertisement output information included in the frame (or region), and the advertisement server 1145 responds to the customer. In operation 1365, the terminal 1195 transmits a plurality of advertisement data for each advertiser corresponding to the advertisement output frame (or region).

Thereafter, the client terminal 1195 clicks link information corresponding to predetermined search result information included in a search result output frame (or region) on the web document or an advertisement output frame (or region) on the web document. If the link information corresponding to the predetermined advertisement data included in the advertisement output frame (or the area) is clicked on the client terminal 1195, the link information corresponding to the predetermined advertisement data is clicked on (1370). The client terminal 1195 transmits predetermined advertisement data output request information corresponding to the clicked advertisement data to the advertisement server 1145 (or the advertisement server 1145 through the web server 1100) ( 1375).

According to the exemplary embodiment of the present invention, the advertisement data output request information includes predetermined advertisement data from the client terminal 1195 to the advertisement server 1145 (or the advertisement server 1145 through the web server 1100). Preferably, advertisement request link information (for example, link information corresponding to the advertisement server 1145) for processing to confirm that the click is included. If the clicked advertisement data corresponds to the link-based advertisement, the The advertisement data output request information may further include advertiser URL information corresponding to the advertiser's website (or an advertisement website). When the clicked advertisement data corresponds to the value transfer-based advertisement, the advertisement The data output request information may include the value information (or value corresponding to the value information) providing URL information (or the value information (or Value-providing URL information corresponding to the value information and information on advertisement receiving means 1197 of the customer, etc.).

Thereafter, the advertisement server 1145 reads the received advertisement data output request information to determine whether the advertisement data corresponding to the advertisement data output request information includes a link connection based advertisement or a value transmission based advertisement. (1380).

According to an exemplary embodiment of the present invention, the advertisement server 1145 reads at least one or more parameters set in advertisement request link information included in the advertisement data output request information so that the received advertisement data output request information is determined by the advertisement server 1145. It is desirable to check whether a link-link based advertisement or value transfer based advertisement is included.

According to another exemplary embodiment of the present invention, the advertisement server 1145 may include the advertiser URL information in the advertisement data output request information, or provide value information (or a value corresponding to the value information). Whether the received advertisement data output request information includes the link connection-based advertisement by checking whether the value information (or the value corresponding to the value information) providing URL information and the customer advertisement receiving means 1 197 information, etc. are included, Or, it is desirable to check whether the value transfer-based advertising.

When the received advertisement data output request information includes a link connection-based advertisement as a result of the checking, the advertisement server 1145 performs a link connection-based advertisement providing process shown in FIG. If the data output request information includes a value transfer based advertisement, the advertisement server 1145 performs a value transfer based advertisement providing process shown in FIG. 15 or 16 or 17.

14 is a diagram illustrating a process of providing a link connection-based advertisement among a plurality of keyword advertisements for each advertiser according to another exemplary embodiment of the present invention.

In more detail, FIG. 14 illustrates the web server 1100 (or the ad server 1145) on an advertisement data processing system that provides a plurality of keyword advertisements (or contextual advertisements) for each advertiser shown in FIGS. 11A or 11B. The advertisement data of any one of FIGS. 5A, 5B, 5C, 5D, 6A, and 6B is outputted to the client terminal 1195 through a process of providing a plurality of advertisement data for each advertiser shown in FIG. 12 or 13. After providing a plurality of advertisement data for each advertiser in a manner (or an advertisement data output method modified based on the figures 5a, 5b, 5c, 5d, 6a, and 6b), the client terminal 1195 Click (or select) advertisement data corresponding to a predetermined link connection-based advertisement among a plurality of advertisement data for each advertiser to the advertisement server 1145 (or the advertisement server 1145 through the web server 1100). If the advertisement data output request information corresponding to the clicked (or selected) link connection-based advertisement is provided, a plurality of keyword advertisements (or contextual advertisements) for each advertiser shown in FIG. 11A or FIG. 11B are provided. The advertisement server 1145 provides a link connection-based advertisement requested by the client terminal 1195. Those skilled in the art to which the present invention pertains may refer to FIG. 14 and / or It will be possible to infer a variety of implementation methods for the process of providing a link-based advertising of the plurality of keyword ads for each advertiser by changing, the present invention comprises all the inferred implementation method, as shown in Figure 14 The technical features are not limited only to the implemented method.

For example, a method of confirming or determining the result of the confirmation (or determination) in the various information checking and determining steps shown in FIG. 14 will be described for convenience, for example, "YES". The present invention is by no means limited thereto, and a person of ordinary skill in the art may refer to and / or modify the drawing 14 so that the confirmation (or judgment) result is reversed (eg, “NO”). It will be able to infer an implementation method flowing in the ")"), the present invention is characterized in that it comprises the implementation method inferred.

Referring to FIG. 14, the diagram is illustrated in a web server 1100 (or an advertisement server 1145) on an advertisement data processing system that provides a plurality of keyword advertisements (or contextual advertisements) for each advertiser shown in FIGS. 11A and 11B. The advertisement data output method of any one of FIGS. 5A, 5B, 5C, 5D, 6A, and 6B through the process of providing a plurality of advertisement data for each advertiser shown in FIG. 12 or FIG. 13. After providing a plurality of advertisement data for each advertiser in the (advertising data output method modified based on the drawings 5a, 5b, 5c, 5d, 6a, 6b), the client terminal (1195) Click (or select) advertisement data corresponding to a predetermined link connection-based advertisement among a plurality of advertisement data for each of the advertisement data, and click the advertisement data to the advertisement server 1145 (or the advertisement server 1145 through the web server 1100). ( When the advertisement data output request information corresponding to the selected link connection-based advertisement is provided (for example, in the process of providing a plurality of advertisement data for each advertiser illustrated in FIG. 12 or FIG. 13), the advertisement server 1145 performs the client terminal. If it is determined that the advertisement data output request information is requested to provide a link connection-based advertisement (455), the advertisement server 1145 reads the advertisement data output request information provided from (1195). Link (1400) the client terminal (1195) and the advertiser server (1193) (eg, an advertiser's online store (or an advertisement website) corresponding to a link-based advertisement)) based on the link connection. The terminal 1195 connects a predetermined communication channel to the advertiser server 1193 (1405), and correspondingly, the advertiser server 1193 is connected to the client terminal 1195. A definition advertisement page (e.g., an online store webpage or an advertisement providing webpage) is transmitted (1410), and the client terminal 1195 and the advertiser server 1193 are linked to each other, thereby linking based on the advertisement data. Ad serving is established.

Thereafter, the advertisement server 1145 confirms predetermined billing confirmation information corresponding to the link connection-based advertisement provision (1415).

Here, the charging confirmation information may be received through the client terminal 1955 address information (or customer member ID information) that has transmitted the advertisement data output request information and the advertisement data output request information through a predetermined timer (not shown). Corresponding to the online store (or advertisement website) matching the advertisement providing date and time information including the date and time information (or the date and time information provided with the link connection-based advertisement) and the advertiser URL information included in the advertisement data output request information. It is preferable to include at least one information of the advertiser server (1193).

When the billing confirmation information corresponding to the link connection-based advertisement is confirmed, the advertisement server 1145 is linked with the storage medium 1185 through the billing policy information associated with the advertisement data corresponding to the billing confirmation information. The advertisement price information for each advertisement is checked (1420), and predetermined deposit balance information is generated by subtracting the confirmed advertisement amount information from the deposit information associated with the advertisement data corresponding to the advertisement provision (1425).

Here, the advertisement amount information for each advertisement is provided according to the charging policy information included in the advertisement registration information when providing at least one or more link connection-based advertisements to the client terminal 1195 through the advertisement server 1145. It is preferable to include at least one advertisement price information per click or advertisement amount information for each product (or service) purchase corresponding to link-based advertisement provision.

When the deposit balance information is generated through the confirmed advertisement amount information, the advertisement server 1145 connects the deposit balance information with the confirmed charge confirmation information and the advertisement amount information to the billing information D / B 1190. In operation 1430, at least one link-based advertisement corresponding to the plurality of advertisement data for each advertiser may be provided until all of the deposit balance information is exhausted.

FIG. 15 illustrates a process of providing a value transfer-based advertisement among a plurality of keyword advertisements for each advertiser according to the fourth embodiment of the present invention.

In more detail, FIG. 15 is a diagram of a web server 1100 (or an ad server 1145) on an advertisement data processing system that provides a plurality of keyword advertisements (or contextual advertisements) for each advertiser shown in FIGS. 11A and 11B. The advertisement data of any one of FIGS. 5A, 5B, 5C, 5D, 6A, and 6B is outputted to the client terminal 1195 through a process of providing a plurality of advertisement data for each advertiser shown in FIG. 12 or 13. After providing a plurality of advertisement data for each advertiser in a manner (or an advertisement data output method modified based on the figures 5a, 5b, 5c, 5d, 6a, and 6b), the client terminal 1195 Click (or select) advertisement data corresponding to a predetermined value transfer-based advertisement among a plurality of advertisement data for each advertiser to be transferred to the advertisement server 1145 (or the advertisement server 1145 through the web server 1100). When the advertisement data output request information corresponding to the clicked (or selected) value transfer-based advertisement is provided, a plurality of keyword advertisements (or contextual advertisements) for each advertiser shown in FIG. 11A or FIG. 11B are provided. After the advertisement server 1145 checks the advertisement receiving means 1197 information of the customer, and provides the advertisement data output request information and the advertisement receiving means 1197 information to the advertiser server 1193, the advertiser server 1193 In the process of providing the value information (or value corresponding to the value information) corresponding to the advertisement data output request information to the customer's advertisement receiving means (1197), the general knowledge in the technical field to which the present invention belongs If a person having a, the process of providing a value transfer-based advertising of the plurality of keyword advertising for each advertiser by referring to and / or modified in this figure 15 Various implementation methods may be inferred, but the present invention includes all the implementation methods inferred above, and the technical features are not limited to the implementation method illustrated in FIG.

For example, a description will be given of an implementation method in which the result of the confirmation (or determination) flows in a direction (for example, "YES") for convenience in the various information confirmation and determination steps shown in FIG. 15. The present invention is by no means limited thereto, and a person of ordinary skill in the art may refer to and / or modify this drawing 15 so that the above confirmation (or judgment) result is reversed (eg, "NO"). It will be possible to infer an implementation method flowing in the ")"), the present invention is characterized by including the implementation method inferred.

Referring to FIG. 15, the diagram is illustrated in a web server 1100 (or an advertisement server 1145) on an advertisement data processing system that provides a plurality of keyword advertisements (or contextual advertisements) for each advertiser shown in FIGS. 11A or 11B. The advertisement data output method of any one of FIGS. 5A, 5B, 5C, 5D, 6A, and 6B through the process of providing a plurality of advertisement data for each advertiser shown in FIG. 12 or FIG. 13. After providing a plurality of advertisement data for each advertiser in the (advertising data output method modified based on the drawings 5a, 5b, 5c, 5d, 6a, 6b), the client terminal (1195) Click (or select) advertisement data corresponding to a predetermined value transfer-based advertisement from among a plurality of advertisement data and click the advertisement data to the advertisement server 1145 (or the advertisement server 1145 through the web server 1100). ( Is selected) when the advertisement data output request information corresponding to the selected value transfer-based advertisement is provided (for example, the advertisement server 1145 in the process of providing a plurality of advertisement data for each advertiser illustrated in FIG. 12 or FIG. 13), If it is determined that the advertisement data output request information is requested to provide a value transfer-based advertisement (455), the advertisement server 1145 provides the value transfer-based advertisement provision. Check the customer's advertisement receiving means (1197) information for (1500).

Here, the advertisement receiving means 1197 information of the customer is preferably made of at least one or more of the customer's wireless terminal information (eg, mobile phone number and communication company information used by the customer).

Alternatively, the advertisement receiving means 1197 information of the customer may be the value information (or value) through at least one output device provided in various terminal devices used by the customer, such as the mail address information and the instant messenger account information of the customer. And at least one of various personal communication means information capable of outputting a value corresponding to the information).

Alternatively, the advertisement receiving means 1197 information of the customer may include storage information, blog information, personal homepage information, personal bulletin board information, and value information D / B (shown in the advertiser server 1193) on the communication network assigned to the customer. Customer storage means information including at least one or more; and the customer storage means access information (e.g., ID / PW information, etc. for storing the value information (or value corresponding to the value information) in the storage means). It is preferable to comprise at least one or more.

Those skilled in the art may infer various advertisement receiving means 1197 for receiving the value information (or value corresponding to the value information) in addition to the advertisement receiving means 1197 information described above. The present invention is characterized by including all implementation methods inferred above.

According to an exemplary embodiment of the present invention, the advertisement receiving means 1197 information of the customer is provided from the client terminal 1195 in the process of providing a plurality of advertisement data for each advertiser shown in FIG. 12 or FIG. 13. It is preferable to be included in the advertisement data output request information provided by &quot;

According to another exemplary embodiment of the present invention, the advertisement receiving means 1197 information of the customer is provided through a separate advertisement receiving means 1197 information input interface provided from the advertisement server 1145 to the customer terminal 1195. It is preferable that the input is received and confirmed by the advertisement server 1145.

According to another exemplary embodiment of the present invention, the advertisement receiving means 1197 information of the customer is preferably checked from the member information of the customer previously registered in the advertisement server 1145.

Thereafter, the advertisement server 1145 transmits the advertisement data output request information and the advertisement receiving means 1197 information to the advertiser server 1193 corresponding to the value providing server (1505), and correspondingly the advertiser server. 1193 extracts (or generates) predetermined value information (or a value corresponding to the value information) to be transmitted to the advertisement receiving means 1197 of the customer (1510), and then corresponds to the advertisement receiving means 1197. The extracted (or generated) value information (or a value corresponding to the value information) is transmitted to the advertisement receiving means 1197 through a communication network (1515), and the advertisement receiving means 1197 receives the received value information. (Or a value corresponding to the value information) is stored in a predetermined storage means or output through an output device (1520) according to the characteristics of the advertisement receiving means (1197).

Here, the value information (or value corresponding to the value information) provided to the advertisement receiving means 1197 of the customer is wireless value information (for example, wireless coupon information in the form of a barcode, wireless use right information, wireless discount ticket information, , Wireless ticket information, wireless voucher information, wireless point information available at the wireless terminal of the customer, electronic money information, multimedia content information, product description information, and the like).

Alternatively, the value information (or value corresponding to the value information) provided to the advertisement receiving means 1197 of the customer is output (for example, screen output or print output) through various terminal devices used by the customer. desirable.

Alternatively, the value information (or value corresponding to the value information) provided to the advertisement receiving means 1197 of the customer is preferably stored in predetermined storage means associated with the customer information.

Those skilled in the art can infer a variety of value information (or value corresponding to the value information) according to the intention of the person skilled in the art, in addition to the above-described value information (or value corresponding to the value information). The present invention is characterized in that it comprises all the methods of inferring the above.

The advertisement server 1145 which transmits the advertisement data output request information and the advertisement receiving means 1197 information to the advertiser server 1193 corresponding to the value providing server is connected to the advertiser server 1193 to serve as the client. The advertisement receiving unit 1197 checks whether the value information (or the value corresponding to the value information) corresponding to the value transmission-based advertisement is provided (1525).

Here, the advertisement server 1145 provides predetermined value information (or a value corresponding to the value information) corresponding to the value transmission-based advertisement to the advertisement receiving means 1197 of the customer through the advertiser server 1193. The method for confirming that the advertisement server 1145 transmits the value information (or a value corresponding to the value information) from the advertiser server 1193 to the advertisement receiving means 1197 of the customer through a predetermined communication network. Tracking in real time (or periodically) (for example, the real-time (or periodically) to check the value information (or value corresponding to the value information) management D / B (not shown) of the advertiser server 1193) Or, in real time (or periodically), receiving the value information (or value corresponding to the value information) provision information from the advertiser server 1193 according to a contract previously signed with the advertiser server 1193. It is preferable to include at least one or more methods such as confirmation.

If the verification result confirms that the advertisement receiving means 1197 of the customer has provided the value information (or the value corresponding to the value information) corresponding to the value transmission-based advertisement, the advertisement server 1145 is the advertiser server ( In operation 1530, the billing confirmation information corresponding to the value transmission-based advertisement is confirmed in association with 1193.

Here, the billing confirmation information is the client terminal (1195) address information (or customer member ID information) that transmitted the advertisement data output request information, the advertisement receiving means (1197) information of the customer, and the advertisement receiving means ( Value information (or value corresponding to the value information) (e.g., coupon information, voucher information, discount voucher information, ticket information, gift certificate information, point information, electronic money information, and multimedia content information). And advertisement information for issuing (or issuing) the advertisement providing date and time information and the value information (or the value corresponding to the value information) confirmed through a predetermined timer (not shown), and the advertisement. At least one server 1145 information and web server 1100 information may be included.

When the charging confirmation information corresponding to the value transfer-based advertisement is confirmed, the advertisement server 1145 is linked with the storage medium 1185 through the charging policy information associated with the advertisement data corresponding to the charging confirmation information. The advertisement price information for each advertisement is checked (1535) and predetermined deposit balance information is generated by subtracting the confirmed advertisement amount information from the deposit information associated with the advertisement data corresponding to the advertisement provision (1540).

Here, the advertisement amount information for each advertisement is provided, when the at least one value transmission-based advertisement is provided to the advertisement receiving means 1197 of the customer through the advertiser server 1193, the billing policy information included in the advertisement registration information. At least one advertisement price information per click corresponding to the value transfer-based advertisement provision, advertisement price information for each value information (or value corresponding to the value information), or advertisement price information for each product (or service) purchase. It is preferable to make it.

When the deposit balance information is generated through the confirmed advertisement amount information, the advertisement server 1145 connects the deposit balance information with the confirmed charge confirmation information and the advertisement amount information to the billing information D / B 1190. In operation 1545, at least one value transmission-based advertisement corresponding to the plurality of advertisement data for each advertiser may be provided until all of the deposit balance information is exhausted.

FIG. 16 illustrates a process of providing a value transfer-based advertisement among a plurality of keyword advertisements for each advertiser according to the fifth embodiment of the present invention.

In more detail, FIG. 16 shows the above information in a web server 1100 (or an ad server 1145) on an advertisement data processing system that provides a plurality of keyword advertisements (or contextual advertisements) for each advertiser shown in FIGS. 11A and 11B. The advertisement data of any one of FIGS. 5A, 5B, 5C, 5D, 6A, and 6B is outputted to the client terminal 1195 through a process of providing a plurality of advertisement data for each advertiser shown in FIG. 12 or 13. After providing a plurality of advertisement data for each advertiser in a manner (or an advertisement data output method modified based on the figures 5a, 5b, 5c, 5d, 6a, and 6b), the client terminal 1195 Click (or select) advertisement data corresponding to a predetermined value transfer-based advertisement among a plurality of advertisement data for each advertiser to the advertisement server 1145 (or the advertisement server 1145 through the web server 1100). When the advertisement data output request information corresponding to the clicked (or selected) value transfer-based advertisement is provided, a plurality of keyword advertisements (or contextual advertisements) for each advertiser shown in FIG. 11A or FIG. 11B are provided. When the advertisement server 1145 provides the advertisement data output request information to the advertiser server 1193, the advertiser server 1193 receives information about the advertisement receiving means 1197 of the customer based on the advertisement data output request information. After checking, the process for providing the value information (or the value corresponding to the value information) corresponding to the advertisement data output request information to the advertisement receiving means 1197 of the customer, which is common in the art If you have the knowledge, the value transmission based optical transmission among the plurality of keyword advertising for each advertiser by referring to and / or modified in this figure 16 Would be able to infer a variety of exemplary methods for the process of providing, in the present invention are made, including any exemplary way in which the inference, to which the technical feature that is not limited to the exemplary method shown in the figure 16.

For example, a description will be given of an implementation method in which the result of the confirmation (or determination) flows in a direction (for example, "YES") for convenience in the various information confirmation and determination steps shown in FIG. 16. The present invention is by no means limited thereto, and a person of ordinary skill in the art may refer to and / or modify the drawing 16 so that the result of the verification (or judgment) is reversed (eg, "NO"). It will be able to infer an implementation method flowing in the ")"), the present invention is characterized in that it comprises the implementation method inferred.

Referring to FIG. 16, the web server 1100 (or the ad server 1145) on an advertisement data processing system providing a plurality of keyword advertisements (or contextual advertisements) for each advertiser illustrated in FIG. 11A or 11B may be provided. The advertisement data output method of any one of FIGS. 5A, 5B, 5C, 5D, 6A, and 6B through the process of providing a plurality of advertisement data for each advertiser shown in FIG. 12 or FIG. 13. After providing a plurality of advertisement data for each advertiser in the (advertising data output method modified based on the drawings 5a, 5b, 5c, 5d, 6a, 6b), the client terminal (1195) Click (or select) the advertisement data corresponding to the predetermined value transfer-based advertisement among the plurality of advertisement data to the advertisement server 1145 (or the advertisement server 1145 through the web server 1100). click( Is selected) when the advertisement data output request information corresponding to the selected value transfer-based advertisement is provided (for example, the advertisement server 1145 in the process of providing a plurality of advertisement data for each advertiser illustrated in FIG. 12 or FIG. 13), If it is determined that the advertisement data output request information is requested to provide a value transfer-based advertisement (455), the advertisement server 1145 corresponds to the value providing server. The advertisement data output request information is transmitted to the advertiser server 1193 (1605), and in response, the advertiser server 1193 is connected to the customer terminal 1195 based on the profit advertisement data output request information. The advertisement receiving means 1197 confirms the information (1605).

Here, the advertisement receiving means 1197 information of the customer is preferably made of at least one or more of the customer's wireless terminal information (for example, mobile phone number and communication company information used by the customer).

Alternatively, the advertisement receiving means 1197 information of the customer may be the value information (or value) through at least one output device provided in various terminal devices used by the customer, such as the mail address information and the instant messenger account information of the customer. It is preferable to include at least one of various personal communication means information capable of outputting a value corresponding to the information).

Alternatively, the advertisement receiving means 1197 information of the customer may include storage information, blog information, personal homepage information, personal bulletin board information, and value information D / B (shown in the advertiser server 1193) on the communication network assigned to the customer. Customer storage means information including at least one or more; and the customer storage means access information (e.g., ID / PW information, etc. for storing the value information (or value corresponding to the value information) in the storage means). It is preferable to comprise at least one or more.

Those skilled in the art may infer various advertisement receiving means 1197 for receiving the value information (or value corresponding to the value information) in addition to the advertisement receiving means 1197 information described above. The present invention is characterized by including all implementation methods inferred above.

According to an exemplary embodiment of the present invention, the advertisement receiving means 1197 information of the customer is provided from the client terminal 1195 in the process of providing a plurality of advertisement data for each advertiser shown in FIG. 12 or FIG. 13. It is preferable to be included in the advertisement data output request information provided by &quot;

According to another exemplary embodiment of the present invention, the advertisement receiving means 1197 information of the customer is provided through a separate advertisement receiving means 1197 information input interface provided from the advertisement server 1145 to the customer terminal 1195. It is preferable that the input is received and confirmed by the advertisement server 1145.

According to another exemplary embodiment of the present invention, the advertisement receiving means 1197 information of the customer is preferably checked from the member information of the customer previously registered in the advertisement server 1145.

When the advertisement receiving means 1197 information of the customer is confirmed, the advertiser server 1193 extracts (or generates) predetermined value information (or a value corresponding to the value information) to be transmitted to the confirmed advertisement receiving means 1197. 1610, and transmits the extracted (or generated) value information (or value corresponding to the value information) to the advertisement receiving means 1197 through a communication network corresponding to the advertisement receiving means 1197 ( 1615, the advertisement receiving means 1197 stores the received value information (or a value corresponding to the value information) in a predetermined storage means according to the characteristics of the advertisement receiving means 1197, or outputs it through an output device. (1620).

Here, the value information (or value corresponding to the value information) provided to the advertisement receiving means 1197 of the customer is wireless value information (for example, wireless coupon information in the form of a barcode, wireless use right information, wireless discount ticket information, , Wireless ticket information, wireless voucher information, wireless point information available at the wireless terminal of the customer, electronic money information, multimedia content information, product description information, and the like).

Alternatively, the value information (or value corresponding to the value information) provided to the advertisement receiving means 1197 of the customer is output (for example, screen output or print output) through various terminal devices used by the customer. desirable.

Alternatively, the value information (or value corresponding to the value information) provided to the advertisement receiving means 1197 of the customer is preferably stored in predetermined storage means associated with the customer information.

Those skilled in the art can infer a variety of value information (or value corresponding to the value information) according to the intention of the person skilled in the art, in addition to the above-described value information (or value corresponding to the value information). The present invention is characterized in that it comprises all the methods of inferring the above.

The advertisement server 1145 which transmits the advertisement data output request information and the advertisement receiving means 1197 information to the advertiser server 1193 corresponding to the value providing server is connected to the advertiser server 1193 to serve as the client. The advertisement receiving unit 1197 checks whether the value information (or the value corresponding to the value information) corresponding to the value transfer-based advertisement is provided (1625).

Here, the advertisement server 1145 provides predetermined value information (or a value corresponding to the value information) corresponding to the value transmission-based advertisement to the advertisement receiving means 1197 of the customer through the advertiser server 1193. The method for confirming that the advertisement server 1145 transmits the value information (or a value corresponding to the value information) from the advertiser server 1193 to the advertisement receiving means 1197 of the customer through a predetermined communication network. Tracking in real time (or periodically) (for example, the real-time (or periodically) to check the value information (or value corresponding to the value information) management D / B (not shown) of the advertiser server 1193) Or, in real time (or periodically), receiving the value information (or value corresponding to the value information) provision information from the advertiser server 1193 according to a contract previously signed with the advertiser server 1193. To a method of open confirmation it comprises at least one are preferred.

If the verification result confirms that the advertisement receiving means 1197 of the customer has provided the value information (or the value corresponding to the value information) corresponding to the value transmission-based advertisement, the advertisement server 1145 is the advertiser server ( In operation 1930, the accounting confirmation information corresponding to the value transmission-based advertisement is confirmed in association with the reference numeral 1193.

Here, the billing confirmation information is the client terminal (1195) address information (or customer member ID information) that transmitted the advertisement data output request information, the advertisement receiving means (1197) information of the customer, and the advertisement receiving means ( Value information (or value corresponding to the value information) (e.g., coupon information, voucher information, discount voucher information, ticket information, gift certificate information, point information, electronic money information, and multimedia content information). And advertisement information for issuing (or issuing) the advertisement providing date and time information and the value information (or the value corresponding to the value information) confirmed through a predetermined timer (not shown), and the advertisement. At least one server 1145 information and web server 1100 information may be included.

When the charging confirmation information corresponding to the value transfer-based advertisement is confirmed, the advertisement server 1145 is linked with the storage medium 1185 through the charging policy information associated with the advertisement data corresponding to the charging confirmation information. The advertisement price information for each advertisement is checked (1635), and predetermined deposit balance information is generated by subtracting the confirmed advertisement amount information from the deposit information associated with the advertisement data corresponding to the advertisement provision (1640).

Here, the advertisement amount information for each advertisement is provided, when the at least one value transmission-based advertisement is provided to the advertisement receiving means 1197 of the customer through the advertiser server 1193, the billing policy information included in the advertisement registration information. At least one advertisement amount information per click corresponding to the value transfer-based advertisement provision, advertisement amount information for each value information (or value corresponding to the value information), or advertisement amount information for each product (or service) purchase. It is preferable to comprise.

When the deposit balance information is generated through the confirmed advertisement amount information, the advertisement server 1145 connects the deposit balance information with the confirmed charge confirmation information and the advertisement amount information to the billing information D / B 1190. In operation 1645, at least one value transfer-based advertisement corresponding to the plurality of advertisement data for each advertiser may be provided until all of the deposit balance information is exhausted.

17 is a diagram illustrating a process of providing a value transfer-based advertisement among a plurality of keyword advertisements for each advertiser according to the sixth embodiment of the present invention.

In more detail, FIG. 17 is a view of the web server 1100 (or the ad server 1145) on an advertisement data processing system that provides a plurality of keyword advertisements (or contextual advertisements) for each advertiser shown in FIGS. 11A and 11B. The advertisement data of any one of FIGS. 5A, 5B, 5C, 5D, 6A, and 6B is outputted to the client terminal 1195 through a process of providing a plurality of advertisement data for each advertiser shown in FIG. 12 or 13. After providing a plurality of advertisement data for each advertiser in a manner (or an advertisement data output method modified based on the figures 5a, 5b, 5c, 5d, 6a, and 6b), the client terminal 1195 Click (or select) advertisement data corresponding to a predetermined value transfer-based advertisement among a plurality of advertisement data for each advertiser to be transferred to the advertisement server 1145 (or the advertisement server 1145 through the web server 1100). When the advertisement data output request information corresponding to the clicked (or selected) value transfer-based advertisement is provided, a plurality of keyword advertisements (or contextual advertisements) for each advertiser shown in FIG. 11A or FIG. 11B are provided. After confirming the advertisement receiving means 1197 information of the customer in the ad server 1145, the value information (or value corresponding to the value information) corresponding to the advertisement data output request information to the confirmed advertisement receiving means 1197 As a process for providing the present invention, those of ordinary skill in the art to which the present invention pertains, the process of providing a value transfer-based advertisement among a plurality of keyword advertisements for each advertiser by referring to and / or modifying the drawing 17. Although various embodiments of the present invention may be inferred, the present invention includes all the inferred embodiments of the present invention. Only the exemplary method shown in FIG. 17 shall not be limited to that technical feature.

For example, in the various information checking and determining steps shown in FIG. 17, an example of a method of flowing the confirmation (or judgment) result in a direction (for example, "YES") will be described. The present invention is by no means limited thereto, and a person of ordinary skill in the art may refer to and / or modify the drawing 17 so that the confirmation (or judgment) result is reversed (eg, “NO”). It will be possible to infer an implementation method flowing in the ")"), the present invention is characterized by including the implementation method inferred.

Referring to FIG. 17, the diagram is illustrated in a web server 1100 (or an ad server 1145) on an advertisement data processing system that provides a plurality of keyword advertisements (or contextual advertisements) for each advertiser shown in FIGS. 11A or 11B. The advertisement data output method of any one of FIGS. 5A, 5B, 5C, 5D, 6A, and 6B through the process of providing a plurality of advertisement data for each advertiser shown in FIG. 12 or FIG. 13. After providing a plurality of advertisement data for each advertiser in the (advertising data output method modified based on the drawings 5a, 5b, 5c, 5d, 6a, 6b), the client terminal (1195) Click (or select) advertisement data corresponding to a predetermined value transfer-based advertisement from among a plurality of advertisement data and click the advertisement data to the advertisement server 1145 (or the advertisement server 1145 through the web server 1100). ( Is selected) when the advertisement data output request information corresponding to the selected value transfer-based advertisement is provided (for example, the advertisement server 1145 in the process of providing a plurality of advertisement data for each advertiser illustrated in FIG. 12 or FIG. 13), If it is determined that the advertisement data output request information is requested to provide a value transfer-based advertisement (455), the advertisement server 1145 provides the value transfer-based advertisement provision. Check the customer's advertisement receiving means (1197) information (1700).

Here, the advertisement receiving means 1197 information of the customer is preferably made of at least one or more of the customer's wireless terminal information (eg, mobile phone number and communication company information used by the customer).

Alternatively, the advertisement receiving means 1197 information of the customer may be the value information (or value) through at least one output device provided in various terminal devices used by the customer, such as the mail address information and the instant messenger account information of the customer. And at least one of various personal communication means information capable of outputting a value corresponding to the information).

Alternatively, the advertisement receiving means 1197 information of the customer may include storage information, blog information, personal homepage information, personal bulletin board information, and value information D / B (shown in the advertiser server 1193) on the communication network assigned to the customer. Customer storage means information including at least one or more; and the customer storage means access information (e.g., ID / PW information, etc. for storing the value information (or value corresponding to the value information) in the storage means). It is preferable to comprise at least one or more.

Those skilled in the art may infer various advertisement receiving means 1197 for receiving the value information (or value corresponding to the value information) in addition to the advertisement receiving means 1197 information described above. The present invention is characterized by including all implementation methods inferred above.

According to an exemplary embodiment of the present invention, the advertisement receiving means 1197 information of the customer is provided from the client terminal 1195 in the process of providing a plurality of advertisement data for each advertiser shown in FIG. 12 or FIG. 13. It is preferable to be included in the advertisement data output request information provided by &quot;

According to another exemplary embodiment of the present invention, the advertisement receiving means 1197 information of the customer is provided through a separate advertisement receiving means 1197 information input interface provided from the advertisement server 1145 to the customer terminal 1195. It is preferable that the input is received and confirmed by the advertisement server 1145.

According to another exemplary embodiment of the present invention, the advertisement receiving means 1197 information of the customer is preferably checked from the member information of the customer previously registered in the advertisement server 1145.

Thereafter, the advertisement server 1145 corresponding to the value providing server extracts (or generates) predetermined value information (or a value corresponding to the value information) to be transmitted to the identified advertisement receiving unit 1119 (1705). In operation 1710, the extracted value information (or a value corresponding to the value information) is transmitted to the advertisement receiving unit 1197 through a communication network corresponding to the advertisement receiving unit 1197. The means 1197 stores the received value information (or the value corresponding to the value information) in a predetermined storage means or outputs it through an output device (1715) according to the characteristics of the advertisement receiving means 1197.

Here, the value information (or value corresponding to the value information) provided to the advertisement receiving means 1197 of the customer is wireless value information (for example, wireless coupon information in the form of a barcode, wireless use right information, wireless discount ticket information, , Wireless ticket information, wireless voucher information, wireless point information available at the wireless terminal of the customer, electronic money information, multimedia content information, product description information, and the like).

Alternatively, the value information (or value corresponding to the value information) provided to the advertisement receiving means 1197 of the customer is output (for example, screen output or print output) through various terminal devices used by the customer. desirable.

Alternatively, the value information (or value corresponding to the value information) provided to the advertisement receiving means 1197 of the customer is preferably stored in predetermined storage means associated with the customer information.

Those skilled in the art can infer a variety of value information (or value corresponding to the value information) according to the intention of the person skilled in the art, in addition to the above-described value information (or value corresponding to the value information). The present invention is characterized in that it comprises all the methods of inferring the above.

The advertisement server 1145 corresponding to the value providing server confirms charging confirmation information corresponding to the value transmission-based advertisement (1720).

Here, the billing confirmation information is the client terminal (1195) address information (or customer member ID information) that transmitted the advertisement data output request information, the advertisement receiving means (1197) information of the customer, and the advertisement receiving means ( Value information (or value corresponding to the value information) (e.g., coupon information, voucher information, discount voucher information, ticket information, gift certificate information, point information, electronic money information, and multimedia content information). And advertisement information and a web server for issuing (or issuing) the advertisement providing date and time information and the value information (or value corresponding to the value information) identified through a predetermined timer (not shown). (1100) It is preferred to include at least one information.

When the charging confirmation information corresponding to the value transfer-based advertisement is confirmed, the advertisement server 1145 is linked with the storage medium 1185 through the charging policy information associated with the advertisement data corresponding to the charging confirmation information. The advertisement price information for each advertisement is checked (1725), and the predetermined amount of the balance is generated by subtracting the confirmed advertisement amount information from the deposit information associated with the advertisement data corresponding to the advertisement provision (1730).

Herein, the advertisement amount information for each advertisement is provided to the charging policy information included in the advertisement registration information when the advertisement server 1145 provides at least one value transmission based advertisement to the advertisement receiving means 1197 of the customer. Accordingly, at least one advertisement price information per click corresponding to the value transfer-based advertisement provision, advertisement price information for each value information (or value corresponding to the value information), or advertisement amount information for each purchase of a product (or service) is included. It is preferable to make.

When the deposit balance information is generated through the confirmed advertisement amount information, the advertisement server 1145 connects the deposit balance information with the confirmed charge confirmation information and the advertisement amount information to the billing information D / B 1190. In operation 1735, at least one value transfer-based advertisement corresponding to the plurality of advertisement data for each advertiser may be provided until all of the deposit balance information is exhausted.

According to the present invention, by providing a plurality of advertisement information for each advertiser to the marketing target customer terminal in the keyword search process, the advertising service provider links the marketing target customer terminal to the advertiser's online store (or advertising website) In addition to providing advertisements to be connected, there is an advantage of securing various types of advertisement channels that can additionally provide various advertisement data (eg, coupon data, giveaway data, mileage data, etc.) to the marketing target customers.

In addition, the advertisement service provider may additionally charge the various advertisement channels secured in addition to the advertisement providing channel based on the link connection, or generate more revenue through linked charging (or integrated charging) for a plurality of advertisement channels. There is an advantage of obtaining faster than.

In addition, the advertising service provider may consume the activity of an advertiser who does not have an online store (or an advertising website) or an marketing target customer through an advertising channel that provides the advertising data (eg, coupon data, sweepstakes data, mileage data, etc.). Advertisers and the like that occur through this offline also have the advantage of obtaining more revenue faster than including in the keyword advertiser category.

According to the present invention, by providing a plurality of advertisement information for each advertiser in the keyword search process to the marketing target customer terminal, the advertiser is to link the marketing target customer terminal to the advertiser's online store (or advertising website) In addition to providing an advertisement, there is an advantage in that a variety of advertisement data (eg, coupon data, prize data, mileage data, etc.) may be provided to the marketing target customer to use a more differentiated advertisement strategy.

In addition, the advertiser may induce the advertisement to provide the advertisement data (eg, coupon data, giveaway data, mileage data, etc.) to the marketing target customer terminal before the advertisement based on the link connection. There is an advantage of naturally securing customer loyalty even before customer consumption occurs.

In addition, the advertiser may receive the advertisement data (eg, coupon data, sweepstakes data, mileage data, etc.) even if there is no online store (or advertisement website), or if the marketing target customer's consumption activity occurs mainly offline. There is an advantage to advertise the advertising channel provided.

According to the present invention, by providing a plurality of advertisement information for each advertiser in the keyword search process to the marketing target customer terminal, the customer included in the marketing target before the visit to the advertiser's online store (or advertising website) There is an advantage in that an inexpensive product (or service) can be selected based on various advertisement data provided by an advertiser (eg, coupon data, prize data, mileage data, etc.).

In addition, the customer included in the marketing target is based on various advertisement data (for example, coupon data, giveaway data, mileage data, etc.) provided by the advertiser even when a predetermined product (or service) is to be purchased offline. As a result, more products (or services) can be selected at a lower cost.

Claims (9)

Confirming (or receiving) an advertisement data output request corresponding to a predetermined keyword (or search term) or corresponding to (or receiving) an advertisement data output request corresponding to a predetermined content content context (or index word); First advertising data including link information of an advertiser website corresponding to the keyword (or search term) or a content content context (or index term) from a predetermined storage medium, and predetermined value information provided to the customer by the advertiser. Advertising data verification step of identifying (or extracting) second advertisement data including; Outputting advertisement data to output the checked (or extracted) first advertisement data on a first advertisement data output region and outputting the identified (or extracted) second advertisement data on a second advertisement data output region. step; And When a customer terminal selects (or clicks) one of the output first advertisement data and the second advertisement data, the advertisement data selected by the client terminal is determined after the client terminal selects (or clicks) the advertisement data. Is the first advertisement data, the transfer process to the advertiser website using the link information included in the first advertisement data, and when the advertisement data selected (or clicked) in the customer terminal is the second advertisement data, And advertisement data processing step of processing the value information (or value corresponding to the value information) included in the second advertisement data to be provided to the customer. Confirming (or receiving) an advertisement data output request corresponding to a predetermined keyword (or search term) or corresponding to (or receiving) an advertisement data output request corresponding to a predetermined content content context (or index word); Corresponding to the keyword (or search term) from a storage medium storing first advertisement data including advertiser website link information, and a storage medium storing second advertisement data containing predetermined value information provided to the customer by the advertiser. Or verifying (or extracting) advertisement data corresponding to the content content context (or index word), respectively; Outputting advertisement data to output the checked (or extracted) first advertisement data on a first advertisement data output region and outputting the identified (or extracted) second advertisement data on a second advertisement data output region. step; And When a customer terminal selects (or clicks) one of the output first advertisement data and the second advertisement data, the advertisement data selected by the client terminal is determined after the client terminal selects (or clicks) the advertisement data. Is the first advertisement data, the transfer process to the advertiser website using the link information included in the first advertisement data, and when the advertisement data selected (or clicked) in the customer terminal is the second advertisement data, Advertising data processing step of processing the value information (or value corresponding to the value information) included in the second advertising data to be provided to the customer; advertising data processing method comprising the. Confirming (or receiving) an advertisement data output request corresponding to a predetermined keyword (or search term) or corresponding to (or receiving) an advertisement data output request corresponding to a predetermined content content context (or index word); Identifying (or extracting) advertising data containing predetermined value information provided to the customer from the advertisement data corresponding to the keyword (or search term) or the content content context (or index word) from a predetermined storage medium. Advertising data checking step; An advertisement data output step of outputting advertisement data including predetermined value information provided to the customer by the identified (or extracted) advertiser on a predetermined advertisement data output area; And An advertisement data processing step of processing, by selecting (or clicking) the output advertisement data from a customer terminal, the customer terminal to provide value information (or value corresponding to the value information) included in the selected advertisement data to the customer; Advertising data processing method comprising a. When outputting advertisement data corresponding to a predetermined keyword (or search term) or corresponding to a predetermined content content context (or index word), corresponding to the keyword (or search term) stored in an advertisement data storage medium, or a content content context An advertisement data verification step of identifying (or extracting) advertisement data including predetermined value information provided to the customer from the advertisement data corresponding to the (or index word); An advertisement data output step of outputting advertisement data including predetermined value information provided to the customer by the identified (or extracted) advertiser on a predetermined advertisement data output area; And An advertisement data processing step of processing, by selecting (or clicking) the output advertisement data from a customer terminal, the customer terminal to provide value information (or value corresponding to the value information) included in the selected advertisement data to the customer; Advertising data processing method comprising a. The method according to any one of claims 1 to 4, And after the advertisement data processing step, a charging processing step of performing a charging process corresponding to the advertisement data processing result. The method of claim 1 or 2, wherein the advertising data output step, The first advertisement data output region and the second advertisement data output region are arranged side by side so that the first advertisement data and the second advertisement data are output side by side, or Arranging a second advertisement data output region above or below the first advertisement data output region to sequentially output the first advertisement data and the second advertisement data; or Separate the first advertisement data output region and the second advertisement data output region into separate frames (or regions) so that the first advertisement data and the second advertisement data are separated and output; or And process the first advertisement data to be output on the first advertisement data output area, and the second advertisement data to be output as a floating advertisement. The method of claim 3 or 4, wherein the advertisement data output step, Process the advertisement data to be output in the form of banner advertisement, or Process the advertisement data to be output in the form of a floating advertisement, or And processing the advertisement data to be output on a designated advertisement frame region. The method according to any one of claims 1 to 4, wherein the value included in the advertisement data is Advertising data processing method characterized in that it comprises at least one or more coupons, coupons, discount tickets, tickets, gift certificates, points, electronic money, multimedia content, and product description. A recording medium comprising a program for executing the method of any one of claims 1 to 4.

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