KR20090088500A - Mehtod for registering response message, information recording medium and program recording medium - Google Patents

Abstract

A method for registering a response message, an information recording medium and a program recording medium are provided to enable a client to exchange the contents with a seller for the advertisement data in an Internet service use process. When a user who requests advertisement data posting requires the response to the question message of an advertisement media user, an interface or program concerning the registration of the response message for the question message is outputted to a user terminal which requires the advertisement data posting(380). When the user requires the response message registration through the outputted interface or program, the response message is stored based on the registered question message(399).

Description

Response message registration method, information storage medium and program recording medium therefor {Mehtod for Registering Response Message, Information Recording Medium and Program Recording Medium}

1 is a diagram illustrating a message processing system for providing a response message registration and transmission service for a question message received through the advertisement data when a user who has requested advertisement data posting according to an embodiment of the present invention registers the advertisement data. to be.

FIG. 2 is a diagram illustrating an advertisement registration system for registering an answer message corresponding to a question message of a user of an advertisement medium by a user who has requested advertisement data posting according to an embodiment of the present invention.

FIG. 3 is a diagram illustrating an information registration process for registering an answer message corresponding to a question message of a user of an advertisement medium by a user who has requested advertisement data posting according to an embodiment of the present invention.

4 is a diagram illustrating a website operating system configuration providing a message transmission function according to an embodiment of the present invention.

5 is a diagram illustrating an operation process of a message processing system when a user of an advertisement medium uses a message sending service through a button (or icon) for sending a message according to an embodiment of the present invention.

FIG. 6 is a diagram illustrating a process of providing an answer message corresponding to the received message sending request information when the user sets the auto answer function in the user terminal according to one embodiment of the present invention.

7 is a diagram illustrating a process of transmitting a message from a user terminal to a communication means designated by a user according to an exemplary embodiment of the present invention.

8 is a diagram illustrating a process of transmitting a message from a user terminal to a communication means designated by a user according to another exemplary embodiment of the present invention.

9 is a diagram illustrating a process of transmitting a message from a user terminal to a communication means designated by a user according to another exemplary embodiment of the present invention.

<Description of main parts of drawing>

100: web server 105: message processing server

110: information registration server 115: user terminal

120: user terminal

According to the present invention, when a user requesting an advertisement data is requested to register an answer message corresponding to a question message of an advertisement medium user, a question list and an answer to a question message included in the question list are sent to the user terminal that has requested the advertisement data. Processing an interface or a program for message registration to be output; and storing a response message in association with a registered question message when a user who has requested to publish the advertisement data through the output interface or program requests registration of an answer message. It relates to a response message registration method comprising the step.

Due to the development of information and communication technology, the modern society provides various services using the Internet or mobile phones.

Among many services, advertisement data output while using a web service through the Internet may be unnecessary. However, there are cases where a user wants to obtain detailed information when an advertisement desired by a customer is output.

Most of these parts can be handled using the Internet, but the limit of internet search occurs in the part that only the seller can answer the actual product price.

SUMMARY OF THE INVENTION An object of the present invention for solving the above problems is to store a question message data file including an expected question message that a user who has registered advertisement data to receive from one or more advertisement media users, and one or more answer messages corresponding to the question message. An answer message data file, an advertiser information data file for storing the advertiser information providing the answer message, wherein the question message data file, the answer message data file, and the advertiser information data file are interconnected and stored. To provide a storage medium.

In the method of registering an answer message according to the present invention, when a user requesting an advertisement data is requested to register an answer message corresponding to a question message of an advertisement medium user, the question list and the question list are transmitted to the user terminal that has requested the advertisement data. Processing an interface or a program for registering an answer message to an included question message; and outputting a response message when a user who has requested to display the advertisement data through the output interface or program requests registration of an answer message. And storing the associated question message.

The method of registering an answer message according to the present invention may include: checking a reception frequency of a question message included in the question list when a question message about advertisement data transmitted from the advertisement medium user exists in the database; And selecting a rank of the plurality of question messages included in the question list in response to the frequency of receiving the question message, and updating the question list corresponding to the plurality of question message ranks.

The method of registering an answer message according to the present invention may include storing the received question message in the database when the question message for the advertisement data transmitted by the advertisement medium user does not exist in the database, and the stored question message. If is repeatedly received from a plurality of advertising media users, characterized in that it comprises the step of generating a new question list by updating the question message list stored in the database.

On the other hand, it includes a computer-readable recording medium recording a program for executing the above-described response message registration method.

Meanwhile, the information storage medium according to the present invention stores a question message data file including an expected question message that a user who registers advertisement data to receive from one or more advertisement medium users, and one or more answer messages corresponding to the question message. And an answer message data file and an advertiser information data file storing the advertiser information providing the answer message, wherein the question message data file, the answer message data file, and the advertiser data file are interconnected. And is stored.

Hereinafter, with reference to the accompanying drawings and description will be described in detail the operating principle of the preferred embodiment of the present invention. However, the drawings and the following description shown below are for the preferred method among various methods for effectively explaining the features of the present invention, the present invention is not limited only to the drawings and description below. In addition, in the following description of the present invention, if it is determined that a detailed description of a related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description will be omitted. Terms to be described later are terms defined in consideration of functions in the present invention, which may vary according to intentions or customs of users or operators. Therefore, the definition should be made based on the contents throughout the present invention.

In addition, preferred embodiments of the present invention to be carried out below are provided in each system functional configuration to efficiently describe the technical components constituting the present invention, or system functions that are commonly provided in the technical field to which the present invention belongs. The configuration will be omitted, and described mainly on the functional configuration to be additionally provided for the present invention. If those skilled in the art to which the present invention pertains, it will be able to easily understand the function of the components that are conventionally used among the omitted functional configuration not shown below, and also omitted as described above The relationship between the components and the components added for the present invention will also be clearly understood.

In addition, the following examples will be used to appropriately modify the terms so that those skilled in the art to clearly understand the technical features of the present invention to effectively understand, but the present invention It is by no means limited.

As a result, the technical spirit of the present invention is determined by the claims, and the following examples are one means for efficiently explaining the technical spirit of the present invention to those skilled in the art to which the present invention pertains. It is only.

1 is a diagram illustrating a message processing system for providing a response message registration and transmission service for a question message received through the advertisement data when a user who has requested advertisement data posting according to an embodiment of the present invention registers the advertisement data. to be.

In more detail, in FIG. 1, when a user who requests the advertisement data is requested to register with the advertisement data by accessing a server, when the advertisement data is provided to at least one advertisement medium user, the advertisement medium user may receive the advertisement data. When the question message for the advertisement is sent to the user who requested the advertisement data, the server receiving the question message provides a list of one or more question messages to automatically process the response message, and is included in the provided question message list. When a reply message to a question message is registered or the advertisement data is provided to one or more advertisement media users, and a question message is received from the advertisement medium user, the information on the received question message is checked and the frequency of the message is provided. Check out the ad day FIG. 1 illustrates a configuration of a message processing system for providing an effective question message list to a user who has requested to be published. Those having ordinary technical knowledge in the technical field to which the present invention pertains may refer to FIG. When the user requesting the advertisement data is registered, various implementation methods for a message processing system for providing a response message registration and transmission service for a question message received through the advertisement data may be inferred. It includes all the implementation methods, the technical features are not limited only to the implementation method shown in FIG.

For example, those skilled in the art to which the present invention pertains infer an implementation method of constructing at least one server incorporating a functional component (or a functional component) of a plurality of servers shown in FIG. The present invention is not limited thereto.

In addition, if a person having ordinary technical knowledge in the technical field to which the present invention belongs, each of the functional components (or functional configuration means) provided in the plurality of servers shown in Figure 1 to a plurality of servers for each server It may be provided, and this invention is not limited by this.

Referring to FIG. 1, the message processing system includes a user terminal 120 (or a user terminal 115 that receives the advertisement data through an advertisement medium) requesting at least one advertisement data to be displayed through a communication network (or network means). ), An information registration server 110 for registering the advertisement data by the user requesting the advertisement data registration or for transmitting the response message to the question message when registering the advertisement data, and the user of the advertisement medium A web server 100 that provides a web page for receiving advertisement data registered through the information registration server 110, and a predetermined region (or a predetermined region in the advertisement data) provided by the web server 100; Receive a question message through a button (or icon) included in the message, and respond to the received question message. Provided with a transmitting or, message processing server 105 to transmit the advertisement data delivery request to the user terminal 120 is characterized in that a formed.

The user terminal 120 (or user terminal 115) is a wired communication network based on Transmission Control Protocol / Internet Protocol (TCP / IP) (eg, Asymmetric Digital Subscriber Line (ADSL) / Very High-data Rate Digital Subscriber). A wired terminal including a desktop computer and / or a laptop connected to the advertisement registration server through a line and / or a cable communication network), and / or based on code division multiple access (CDMA). A mobile communication terminal connected to a mobile communication network (or a high speed downlink packet access (HSDPA) based mobile communication network), and / or a portable internet terminal connected to an IEEE 802.16x based high speed wireless internet, and / or an IEEE 802.11x based wireless Characterized in that it comprises at least one or more wireless terminals including at least one or more WLAN terminals connected to the LAN communication network.

In addition, the user terminal 120 outputs at least one advertisement registration interface screen provided by the advertisement registration server, and inputs and / or selects at least one information through the advertisement registration interface screen to the advertisement registration server. It is preferable that a function configuration for transmitting (for example, a browser program and a communication function) is provided.

In addition, the user terminal 115 outputs a button (or icon) in or around a predetermined area included in advertisement data included on at least one or more web pages provided by the web server 100, and the output button (or A function configuration (e.g., a browser program and a communication function) for inputting and / or selecting at least one or more information via the icon) and transmitting the same to the web server 100 (or the message processing server 105). It is preferable.

The information registration server 110 is a server on an advertisement data processing system in which a predetermined user terminal 120 uses a predetermined network means to register an answer message corresponding to a question message of an advertisement media user. Accessing to provide advertisement registration request information including at least one of advertiser information, keyword information, and advertisement data information, the server corresponds to keyword information included in the advertisement registration request information provided from the user terminal 120. Providing a question message list, and transmitting the response message registration request information for at least one question message included in the question message list, advertisement D / provided on the advertisement data processing system in conjunction with the advertisement registration request information It is characterized by storing in B.

The web server 100 provides at least one web service (eg, a search service, a web mail service, a community service, a user-created content service, a messenger service, an information service, etc.) to a plurality of user terminals 115, In the website operating system comprising a web server 100 for providing at least one advertisement data information in conjunction with the web service to the user terminal 115, the user terminal 115 in the web server 100 ) Provides the message transmission function.

Here, the advertisement data may include at least one banner advertisement, keyword advertisement, contextual advertisement, web page advertisement, or the like.

The message processing server 105 receives the message sending request from the user terminal 115 (or the web server 100), and then provides the advertisement medium user terminal 115 information on the received user terminal 115. It is characterized by providing a function to change the relay communication means information, so that the terminal information for the user of the advertising medium is not exposed.

2 is a diagram illustrating an advertisement registration system for registering an answer message corresponding to a question message of a user of an advertisement medium by a user who has requested advertisement data posting according to an embodiment of the present invention.

In more detail, FIG. 2 shows that a user terminal 120 requests a server on an advertisement data processing system through predetermined network means to register an answer message corresponding to a question message of an advertisement medium user. When access is provided and advertisement registration request information including at least one advertiser information, keyword information, advertisement data information, the server corresponding to the keyword information included in the advertisement registration request information provided from the user terminal 120 Providing a question message list, and transmitting the response message registration request information for at least one question message included in the question message list, advertisement D / provided on the advertisement data processing system in conjunction with the advertisement registration request information For the advertisement registration system configuration stored in B 235 As a person of ordinary skill in the art to which the present invention pertains, an advertisement for registering an answer message corresponding to a question message of a user of an advertisement medium by a user who requests and publishes the advertisement data by referring to and / or modifying FIG. 2. Various implementation methods for the registration system configuration may be inferred, but the present invention includes all the implementation methods inferred above and is not limited to the implementation method shown in FIG.

Hereinafter, in response to advertisement registration request information including at least one advertiser information, keyword information, and advertisement data information provided from the user terminal 120 on the advertisement registration system shown in FIG. At least one means for providing a question list including one or more question messages, and receiving the response message registration request information for the question message and storing the information in the advertisement D / B 235 in association with the advertisement registration request information. And / or a component corresponding to the functional configuration is referred to as " advertising registration server 200 " for convenience.

In addition, on the advertisement registration system shown in FIG. 2, advertisement registration request information including at least one advertiser information, keyword information, and advertisement data information provided from the user terminal 120, and a question message about the advertisement data. Information D / B 240 for storing question message information and answer message information for processing the information includes: an advertiser information data file for storing the advertiser information, a keyword information data file, an advertisement data information data file, and a question message information. It is preferable that the data file and at least one answer message information data file is included.

In addition, it is preferable that a plurality of data files stored in the information D / B 240 are interconnected and stored.

Referring to FIG. 2 according to an embodiment of the present invention, an advertisement registration system for registering an answer message corresponding to a question message of an advertisement medium user by a user who has requested advertisement data posting according to the present invention is connected to a predetermined network means. At least one user terminal 120, advertisement registration request information including at least one advertiser information, keyword information, advertisement data information transmitted from the user terminal 120, and one or more question message about the advertisement data information A plurality of question messages corresponding to keyword information included in the advertisement D / B 235 for storing the information and the response message information and the keyword registration information included in the advertisement registration request information in response to the advertisement registration request information received from the user terminal 120. Information and information D / B 240 for storing message providing frequency information for the question message information, and Including an advertisement registration server 200 is connected to the user terminal 120 through a predetermined network means, and receives the advertisement registration request information transmitted through the network means to store in the advertisement D / B (235) Characterized in that made.

The user terminal 120 is a wired communication network based on Transmission Control Protocol / Internet Protocol (TCP / IP) (eg, Asymmetric Digital Subscriber Line (ADSL) / Very High-data Rate Digital Subscriber Line (VDSL) and / or cable communication network). A mobile communication network (or HSDPA) based on at least one wired terminal including at least one wired terminal including a desktop computer and / or a laptop connected to the advertisement registration server 200 and / or a code division multiple access (CDMA) system. A mobile communication terminal connected to a High Speed Downlink Packet Access (Mobile Speed Network) -based mobile communication network, and / or a mobile Internet terminal connected to an IEEE 802.16x-based high-speed wireless Internet, and / or an IEEE 802.11x-based wireless LAN network. Characterized in that it comprises at least one or more wireless terminals including at least one WLAN terminal, the user terminal 120 is A function for outputting at least one advertisement registration interface screen provided by the high registration server 200, inputting and / or selecting at least one information through the advertisement registration interface screen, and transmitting the same to the advertisement registration server 200. It is desirable to have a configuration (e.g., a browser program and a communication function).

Those skilled in the art to which the present invention pertains will be able to easily infer the characteristics of the user terminal 120 corresponding to at least one or more wired terminal and / or wireless terminal, detailed description thereof Omit for convenience.

When the user terminal 120 is a wired terminal according to an embodiment of the present invention, the network means includes the TCP / IP based wired communication network, and when the user terminal 120 is a wireless terminal, The network means preferably comprises at least one of the CDMA based (or HSDPA based) mobile communication network, and / or IEEE 802.16x based high speed wireless Internet, and / or IEEE 802.11x based wireless LAN communication network.

The advertisement D / B 235 provided on the advertisement data processing system according to the present invention includes advertisement registration request information including at least one advertiser information, keyword information, and advertisement data information transmitted from the user terminal 120. And storing at least one question message information about the advertisement data and answer message information about the question message.

The information D / B 240 provided on the advertisement data processing system according to the present invention corresponds to keyword information about advertisement data to be registered by a user who has requested to display advertisement data, and includes one or more question message information about the keyword information. And at least one message providing frequency information of the question message of the user of the advertisement medium transmitted by the question message.

Preferably, the keyword information includes at least one word (or syllable) associated with the advertisement data when the advertisement data corresponding to the at least one keyword that can be provided through the advertisement data processing system shown in FIG. 4 is provided. .

The question message information may include at least one question message information to be received from an advertisement medium user provided with the advertisement data when the advertisement data corresponding to the keyword information is provided through the advertisement data processing system shown in FIG. 4. Do.

The question message information may further include at least one question message information received from the user of the advertisement medium.

When the message providing frequency information is provided to the one or more users of the advertisement media through the advertisement data processing system shown in FIG. 4, and then a question message is transmitted to the advertiser through the advertisement data, the message may be a plurality of messages. It is preferable to include at least one of the number of receptions received from the users of the advertising media, percentage information among a plurality of question messages for one keyword, and the like.

According to an embodiment of the present invention, the advertisement registration server 200 communicates with the user terminal 120 through the network means in order to provide a web interface corresponding to the user terminal 120 and the network means. And an interface unit 205 (or interface means) for connecting and managing channels, whereby the advertisement registration server 200 establishes a wired communication network and / or a wireless communication network with the user terminal 120. It has the function of the web server 100 to be connected through communication.

According to an embodiment of the present invention, when the user terminal 120 is a wired terminal to which a communication channel is connected through a TCP / IP-based wired communication network, the interface unit 205 may connect the user terminal 120 and HTTP ( An advertisement registration interface screen and / or information in the form of a Hyper-Text Markup Language (HTML) compatible document is connected to the user terminal 120 through a communication channel based on a Hyper-Text Transfer Protocol protocol. Transmits and outputs a provision screen, and includes advertisement registration request information including at least one of predetermined advertiser information, keyword information, and advertisement data information input (or selected) from the user terminal 120 through the advertisement registration interface screen. It is preferable to perform a function of receiving processing.

According to another exemplary embodiment of the present invention, when the user terminal 120 is a wireless terminal to which a communication channel is connected through a CDMA-based wireless communication network, the interface unit 205 may communicate with the user terminal 120 and WAP (Wireless). Connect a predetermined communication channel based on Application Protocol and / or Mobile Explorer (ME) protocol, and the advertisement in the form of WML (Wireless Markup Language) and / or HTML compatible document to the user terminal 120 through the communication channel. An advertisement registration request including transmitting and outputting a registration interface screen and / or an information providing screen and including at least one predetermined advertiser information, keyword information, and advertisement data information corresponding to the advertisement registration interface screen from the user terminal 120. It is desirable to perform a function of receiving and processing information.

According to another exemplary embodiment of the present invention, when the user terminal 120 is a wireless terminal to which a communication channel is connected through an IEEE 802.16x based wireless communication network, the interface unit 205 may be connected to the user terminal 120. Connect a predetermined communication channel based on a wireless protocol corresponding to the IEEE 802.16x standard, and transmit and output a predetermined advertisement registration interface screen and / or information providing screen to the user terminal 120 through the communication channel. And receiving and processing advertisement registration request information including at least one of predetermined advertiser information, keyword information, and advertisement data information corresponding to the advertisement registration interface screen from the user terminal 120, and And / or when the user terminal 120 is a wireless terminal to which a communication channel is connected through an IEEE 802.11x based wireless communication network, The interface unit 205 connects a predetermined communication channel with the user terminal 120 based on a wireless protocol corresponding to the IEEE 802.11x standard, and predetermined advertisements to the user terminal 120 through the communication channel. It is preferable to perform a function of transmitting and outputting a registration interface screen and / or an information providing screen and receiving and processing predetermined advertisement registration request information corresponding to the advertisement registration interface screen from the user terminal 120.

Referring to FIG. 2, the advertisement registration server 200 is linked with the interface unit 205 when a predetermined user terminal 120 accesses the advertisement registration server 200 through the interface unit 205. Generate (or extract) a predetermined advertisement registration interface screen for the user terminal 120 to input (or select) and transmit advertisement registration request information including at least one of predetermined advertiser information, keyword information, and advertisement data information. The advertisement providing unit 210 (or the interface providing unit) and the interface unit 205 to provide the advertisement input (or selected) transmitted through the advertisement registration interface screen from the user terminal 120. An information receiving unit 215 (or information receiving means) for receiving the request information, and an information storage unit 230 for storing the received advertisement registration request information in the advertisement D / B 235 (also Is characterized in that it comprises an information storage means).

The interface providing unit 210 has a functional configuration (eg, a user) provided in the user terminal 120 when a predetermined user terminal 120 accesses the advertisement registration server 200 through the interface unit 205. Corresponding to the browser program included in the terminal 120, input (or select) advertisement registration request information including at least one of predetermined advertiser information, keyword information, and advertisement data information, and the advertisement registration server through the network means. Generate a predetermined advertisement registration interface screen that can be transmitted to the 200, and / or extracted from a predetermined database (not shown), and in conjunction with the interface unit 205 generated (or extracted) the advertisement registration interface The screen is provided to the user terminal 120 through the network means.

Thereafter, the user terminal 120 inputs (or selects) advertisement registration request information including at least one of predetermined advertiser information, keyword information, and advertisement data information based on the advertisement registration interface screen, and the advertisement registration request. When it is confirmed that the information is input (or selected), the user terminal 120 transmits the input (or selected) advertisement registration request information to the advertisement registration server 200 through the network means.

Those skilled in the art to which the present invention pertains, the advertiser information, keyword information, advertisement data information through at least one form (Form) included in the advertisement registration interface screen in the user terminal 120 The technical feature for inputting (or selecting) advertisement registration request information including at least one of the advertisement registration information and the advertisement registration request information input (or selected) through a communication protocol provided by the network means. Since you will be familiar with the technical features to transmit to, a detailed description thereof will be omitted for convenience.

The information receiver 215 inputs (or selects) advertisement registration request information including at least one of predetermined advertiser information, keyword information, and advertisement data information through the advertisement registration interface screen on the user terminal 120. When transmitting through a network means, the advertisement registration request information is received in cooperation with the interface unit 205, and provides the received advertisement registration request information to the information storage unit 230.

The information storage unit 230 stores the advertisement registration request information including at least one of the advertiser information, the keyword information, and the advertisement data information received through the information receiving unit 215 in the advertisement D / B 235. It is characterized by.

The advertiser information may include at least one store (or shopping mall) information of an advertiser and at least one advertiser store (or shopping mall) for providing the plurality of advertisement data associated with the keyword information to at least one or more customer terminals through the advertisement data processing system illustrated in FIG. 4. And at least one representative product (or service) information for sale in a shopping mall), and the advertiser information is preferably stored in an advertiser information data file.

The keyword information may include at least one word (or syllable) associated with the advertisement data to be provided to the at least one advertisement medium user terminal 115 in the advertisement data processing system illustrated in FIG. 4, or the advertiser may provide the advertisement data. At least one word (or syllable) for identifying the advertisement medium user terminal 115 to be included is preferably included, and the keyword information is preferably stored in a keyword information data file.

The advertisement data information may include at least one advertisement data to be transmitted to at least one advertisement medium user terminal 115 in the advertisement data processing system shown in FIG. 4, wherein the advertisement data information includes advertisement data information data. It is preferably stored on a file.

The advertisement data may include at least one video advertisement data, sound advertisement data, still image advertisement data, or text advertisement data.

Referring to FIG. 2, the advertisement registration server 200 accesses the advertisement registration interface provided by the user terminal 120 requesting the advertisement data to be connected to the advertisement registration server 200 through the interface unit 205. When the advertisement registration request information including at least one of advertiser information, keyword information, and advertisement data information is input (or selected) through a screen, corresponding information is transmitted through the information D / B 240 correspondingly. Generating an inquiry message information, an information confirming unit 220 (or information confirming means) confirming message providing frequency information for the question message, and a question message list according to the message providing frequency in response to the confirmation result; A list generating unit 225 (or list generating means), the generated question message list, and an answer message to the question message list. An interface providing unit 210 (or an interface providing unit) for generating (or extracting) a message processing interface screen for input to the user terminal 120, and the user terminal in cooperation with the interface unit 205. The information receiving unit 215 receiving the question message information transmitted by inputting (or selecting) through the message processing interface screen and the answer registration request information including at least one answer message information corresponding to the question message information at 120. (Or information receiving means) and the information storage unit 230 (or storing the response registration request information received through the information receiving unit 215 in the advertisement D / B 235 in association with the advertisement registration request information) Information storage means).

The user terminal 120 requesting to publish the advertisement data accesses the advertisement registration server 200 through the interface unit 205 and displays at least advertiser information, keyword information, and advertisement data information through the provided advertisement registration interface screen. When the advertisement registration request information including one or more information is input (or selected) and transmitted, the information confirming unit 220 includes question message information corresponding to keyword information included in the advertisement registration request information and a message for the question message. Characterized in that the check the frequency information provided.

According to an embodiment of the present invention, the question message information and the information on the frequency of providing the message for the question message are checked, the keyword information included in the advertisement registration request information inputted (or selected) through the advertisement registration interface screen. After confirming, it is preferable to check at least one or more question message information stored in association with the keyword information and at least one message providing frequency information for the question message information.

According to another exemplary embodiment of the present invention, keyword information is included in the question message information and the frequency of providing the message for the question message, which are input (or selected) through the advertisement registration interface screen and transmitted. If not included, after checking the keyword information for the advertisement data information, it is preferable to check at least one or more question message information stored in association with the keyword information, and at least one message providing frequency information for the question message information.

The list generating unit 225 generates a question message list according to one or more question message information confirmed through the information checking unit 220 and the frequency of providing the message for the question message information.

According to an exemplary embodiment of the present invention, when there are a plurality of the checked question message information, after confirming the message providing frequency information for each of the plurality of question messages, confirming the ranking information on the plurality of question messages, It is preferable to generate a question message list corresponding to the ranking information for the question message.

When the question message list corresponding to the frequency of providing the message of the at least one question message is generated through the list generator 225, the interface provider 210 may include a functional configuration provided in the user terminal 120. For example, the generated question message list information may be provided in response to a browser program provided in the user terminal 120, and the answer message information corresponding to the question message list may be input (or selected) to the user through the network means. Generate (or extract) a message processing interface screen that can be transmitted to the advertisement registration server 200, and link the generated (or extracted) message processing interface screen with the interface unit 205 via the network means. Characterized in that it is provided to the user terminal 120 requesting the data posting.

Here, the message processing interface screen, if there is no question message list generated through the list generating unit 225, the user terminal 120 for inputting the question message information and the response message information for the question message It may be provided with an area.

Also, in addition to the list of question messages generated by the list generator 225, an area for a user who requests the advertisement data to be input (or selected) of question message information and answer message information for the question message information. It may also be provided with.

Thereafter, the user terminal 120 inputs (or selects) a response message corresponding to one or more question message lists included in the message processing interface screen based on the message processing interface screen, and the response message is input (or If the user terminal 120 is selected, the user terminal 120 includes response message request information including at least one question message information input (or selected) through the network means and answer message information corresponding to the question message information. Send to the advertisement registration server 200.

Those skilled in the art to which the present invention pertains may include the question message information and the question message information through at least one form form included in the message processing interface screen in the user terminal 120. Technical features for inputting (or selecting) answer registration request information including at least one response message information for the message; and answer registration request information inputted (or selected) through a communication protocol provided by the network means. Since you will be familiar with the technical features to transmit to the advertisement registration server 200, a detailed description thereof will be omitted for convenience.

The information receiver 215 inputs (or selects) answer registration request information including at least one question message information and at least one answer message information to the question message information through the message processing interface screen in the user terminal 120. In response to the transmission via the network means, in response to the interface registration unit 205 receives the response registration request information, and provides the received response registration request information to the information storage unit 230. .

The information storage unit 230 may include the stored advertiser information and keywords including response registration request information including at least one of the question message information received through the information receiving unit 215 and the answer message information corresponding to the question message information. And store information in the advertisement D / B 235 in association with advertisement registration request information including at least one of information and advertisement data information.

The question message information is provided with at least one advertisement data from the advertisement data processing system shown in FIG. 4 to at least one advertisement medium user terminal 115, and then a button (or icon) output in or around the provided advertisement data. When a question message is input (or selected) through a user interface outputted at the time of selection (or click), it is preferable to include question message information matching the question message received from the advertisement medium user terminal 115. In addition to the question message information, phrases (or keywords or context) corresponding to at least one question message may be included.

According to the exemplary embodiment of the present invention, the question message information may include phrase (or keyword or context) information corresponding to the message transmitted from the advertisement medium user.

According to another exemplary embodiment of the present invention, the question message information may be message information matching the question message information transmitted from the advertisement medium user.

Here, the question message information is preferably stored in the data file on the advertisement D / B (235).

The response message information is provided with at least one advertisement data to at least one advertisement medium user terminal 115 in the advertisement data processing system illustrated in FIG. 4, and then a button (or icon) output in or around the provided advertisement data. When a question message is input (or selected) through a user interface that is output when a user selects (or clicks) the at least one word for transmitting an answer corresponding to the question message received from the advertisement medium user terminal 115. Or syllable).

According to the exemplary embodiment of the present invention, the response message information includes at least one or more words (or syllables) for a user who has requested to display the advertisement data to answer a question message received from the advertisement medium user. desirable.

In this case, the answer message information is preferably stored as a data file connected to the question message information data file on the advertisement D / B 235.

3 is a diagram illustrating an information registration process for registering an answer message corresponding to a question message of a user of an advertisement medium by a user who has requested advertisement data posting according to an embodiment of the present invention.

In more detail, in FIG. 3, the user terminal 120 on the advertisement registration system illustrated in FIG. 2 requests a user to post advertisement data to the advertisement registration server 200 through a predetermined network means. Response corresponding to the message When the advertisement registration request information including at least one or more advertiser information, keyword information, advertisement data information for registering the message is transmitted, the advertisement registration request information in the advertisement registration server 200 to the advertisement D / B And a person who has ordinary knowledge in the art to which the present invention pertains refers to a question message of a user of an advertisement medium by referring to and / or modifying FIG. Various implementation methods for the information registration process for registering the corresponding response message may be inferred, but the present invention is Includes all embodiments estimation method, it shall not be limited to the exemplary method shown in the figure 3.

Hereinafter, in FIG. 3, the advertisement registration server 200 on the advertisement registration system illustrated in FIG. 2 is referred to as a “server” for convenience, and the user terminal 120 on the advertisement registration system illustrated in FIG. 2 is referred to as a “terminal” for convenience. It is called.

Referring to FIG. 3, the terminal on the advertisement registration system shown in FIG. 2 communicates for registering an answer message corresponding to a question message of an advertisement medium user by a user who accesses the server through the network means and requests to publish advertisement data. Connect the channel (300).

According to an embodiment of the present invention, the communication channel connection process may further include at least one or more steps of logging in to the server from the terminal, and / or joining the server to the server. In the process, the customer information corresponding to the terminal is extracted (or obtained).

Those skilled in the art to which the present invention pertains, the terminal is connected to the server in accordance with a communication protocol corresponding to the network means through a predetermined browser program corresponding to the network means to display the advertisement data Since the requesting user will be familiar with the technical features of connecting the communication channel for registering the answer message corresponding to the question message of the user of the advertising media, a detailed description thereof will be omitted for convenience.

As described above, when a user requesting the advertisement data is displayed between the terminal and the server, a communication channel for registering an answer message corresponding to a question message of an advertisement medium user is connected, and the terminal publishes the advertisement data to the server through the communication channel. The user requesting a request for an advertisement registration interface screen for registering an answer message corresponding to a question message of an advertisement medium user (305). Generate (or extract) an advertisement registration interface screen including a user interface for inputting (or selecting) advertisement registration request information including one or more (310), and communicate the generated (or extracted) advertisement registration interface screen. It transmits to the terminal through a channel (315).

Thereafter, the terminal receives the advertisement registration request information through the user interface included in the advertisement registration interface screen for inputting (or selecting) advertisement registration request information including at least one of the advertiser information, keyword information, and advertisement data information. Process 320 to input (or select).

If the terminal receives (or selects) advertisement registration request information including at least one of the advertiser information, keyword information, and advertisement data information (325), the terminal requests the advertisement registration to the server through the communication channel. Information is transmitted (330), and correspondingly, the server stores the received advertisement registration request information in the advertisement D / B 235 shown in FIG.

Thereafter, the server checks the keyword information on the received advertisement registration request information (340) and the question message information on the checked keyword information (345).

According to an embodiment of the present invention, the question message information and the information on the frequency of providing the message for the question message are checked, the keyword information included in the advertisement registration request information inputted (or selected) through the advertisement registration interface screen. After confirming, it is preferable to check at least one or more question message information stored in association with the keyword information and at least one message providing frequency information for the question message information.

According to another exemplary embodiment of the present invention, keyword information is included in the question message information and the frequency of providing the message for the question message, which are input (or selected) through the advertisement registration interface screen and transmitted. If not included, after checking the keyword information for the advertisement data information, it is preferable to check at least one or more question message information stored in association with the keyword information, and at least one message providing frequency information for the question message information.

If the question message information is not confirmed (350), the server generates (or extracts) a message processing interface screen including a user interface for inputting (or selecting) the question message and the answer message (355).

On the other hand, if the question message information is checked (350), the server checks the message providing frequency information for the checked question message information (360), and generates a question message list based on the confirmed message providing frequency ( Or extract), a message processing including a user interface for inputting (or selecting) answer registration request information including at least one of the question message information and the answer message information to the question message information. An interface screen is generated (or extracted) (375).

Thereafter, the generated (or extracted) message processing interface screen is transmitted to the terminal through the communication channel (380).

Thereafter, the terminal uses the user interface included in the message processing interface screen to input (or select) answer registration request information including at least one of the question message information and the answer message information about the question message information. The answer registration request information is processed (385) to be input (or selected).

If the terminal receives (or selects) answer registration request information including at least one of the question message information and the answer message information about the question message information (390), the terminal receives the server through the communication channel. The answer registration request information is transmitted (395), and correspondingly, the server stores the received answer registration request information in the advertisement D / B 235 shown in FIG. 2 (399).

The question message information is provided with at least one advertisement data from the advertisement data processing system shown in FIG. 4 to at least one advertisement medium user terminal 115, and then a button (or icon) output in or around the provided advertisement data. When the question message is input (or selected) through the user interface outputted at the time of selection (or click), the question message information matching the question message received from the advertisement medium user terminal 115 is included. Preferably, in addition to the question message information, it may include phrase (or keyword or context) information corresponding to at least one question message.

According to the exemplary embodiment of the present invention, the question message information may include phrase (or keyword or context) information corresponding to the message transmitted from the advertisement medium user.

According to another exemplary embodiment of the present invention, the question message information may be message information matching the question message information transmitted from the advertisement medium user.

Here, the question message information is preferably stored in the data file on the advertisement D / B (235).

The response message information is provided with at least one advertisement data to at least one advertisement medium user terminal 115 in the advertisement data processing system illustrated in FIG. 4, and then a button (or icon) output in or around the provided advertisement data. When a question message is input (or selected) through a user interface outputted at the time of selection (or click), at least one word for transmission of an answer corresponding to a question message received from the advertisement medium user terminal 115 is transmitted. (Or syllable) is preferably included.

According to the exemplary embodiment of the present invention, the response message information includes at least one or more words (or syllables) for a user who has requested to display the advertisement data to answer a question message received from the advertisement medium user. desirable.

In this case, the answer message information is preferably stored as a data file connected to the question message information data file on the advertisement D / B 235.

4 is a diagram illustrating a website management system configuration providing a message transmission function according to an embodiment of the present invention.

In more detail, FIG. 4 provides at least one web service (eg, a search service, a web mail service, a community service, a user-created content service, a messenger service, an information service, etc.) to a plurality of user terminals 115. In the website operating system comprising a web server 100 for providing at least one advertisement data information in conjunction with the web service to the user terminal 115, the user terminal 115 in the web server 100 A method for providing the message transmission function as shown in FIG. 2, and a person having ordinary skill in the art to which the present invention pertains may refer to and / or modify the drawing 4 to provide a website for providing the message transmission function. Various implementation methods for the configuration of the operating system may be inferred, but the present invention is directed to all implementation methods inferred from the above. Is done by also, to which the technical feature that is not limited to the exemplary method shown in the figure 4.

Referring to FIG. 4 according to an embodiment of the present invention, the website operation system includes at least one or more user terminals 115 having a browser program and at least one web to the user terminal 115 through a communication network. Provide a service (eg, a search service, a web mail service, a community service, a user-created content service, a messenger service, an information service, etc.), and at least one advertisement data information (eg, advertisement link information) in conjunction with the web service. Or a web server 100 for providing the user terminal 115 with the character information to be included in the web document including the advertiser information) and the tag string.

According to another exemplary embodiment of the present invention, the web server 100 provides at least one web service (eg, a search service, a web mail service, a community service, a user-created content service, etc.) to the user terminal 115 through a communication network. Messenger service, information providing service, etc.) and at least one of the advertisement server (not shown in FIG. 4) to be linked with the web service to the user terminal 115 in connection with the web server 100. It is possible to provide one or more advertisement data information (for example, text information to be included in a web document including advertisement link information (or advertiser information) and a tag string), and the present invention includes the web server 100 and an advertisement server. It is characterized by comprising an implementation method, which will be apparent that the present invention is not limited thereby.

The user terminal 115 accesses the web server 100 through a communication network to provide at least one web service (eg, a search service, a web mail service, a community service, a user-created content service, a messenger service, an information service, etc.). A generic term for a terminal device, characterized in that for connecting a communication channel, for this purpose, the user terminal 115 is characterized by comprising a network communication function for connecting to a communication network, and at least one browser program. It is preferable to include at least one fixed terminal such as a desktop computer having a network communication function and a browser program, a semi-fixed terminal such as a laptop, or a portable / portable portable terminal.

According to an embodiment of the present invention, the user terminal 115 preferably comprises at least one wired terminal connected to a Transmission Control Protocol / Internet Protocol (TCP / IP) based wired communication network, and is provided in the communication network. According to the Hyper-Text Transfer Protocol (HTTP) compatible protocol, the web server 100 and at least one web service (eg, a search service, a web mail service, a community service, a user-created content service, a messenger service, an information service service, etc.) It is desirable to connect a communication channel for

According to another embodiment of the present invention, the user terminal 115 is a Code Division Multiple Access (CDMA) / Wide-CDMA (WCDMA) based wireless communication network, or IEEE 802.11x based wireless communication network, or IEEE 802.16x based wireless communication network At least one wireless terminal connected to any one of the wireless communication network is preferably made, and the web server 100 and at least one web service according to the Hyper-Text Transfer Protocol (HTTP) compatible protocol provided in the communication network It is desirable to connect a communication channel for (eg, a search service, a web mail service, a community service, a user generated content service, a messenger service, an information service, etc.).

After the web server 100 and the communication channel for at least one web service is connected, the user terminal 115 is at least one web service (eg, a search service, from the web server 100 through the communication channel) Hyper-Text Markup Language (HTML) compatible web documents (eg * .html, * .htm, * .asp. *.) For web mail services, community services, user generated content services, messenger services, information services, etc. jsp, * .xml, * .wml, etc.), and the received web document is output through a browser program provided in the user terminal 115.

Those skilled in the art to which the present invention pertains, the user terminal 115 connects the communication channel for the web server 100 and the web service, and the web service from the web server 100 Since you will be familiar with the technical features of receiving a web document for output through the browser program, a detailed description thereof will be omitted for convenience.

The web server 100 includes a DBMS (DataBase) having a web operation D / B for storing web operation data including at least one web document source and digital content for generating at least one web document for the web service And a management system).

According to an embodiment of the present invention, the web document source of the web operation data and HTML compatible tag for generating a web document provided by the web server 100 to the at least one user terminal 115 for the web service; It is preferable to include various script codes, and the data content preferably includes at least one of image content, sound content, and multimedia content to be included in the web document.

Those skilled in the art to which the present invention pertains can include the web service source (eg, search service, web mail service, community service, user creation) including the web document source and digital content included in the operation data. The technical features of generating at least one web document for a content service, a messenger service, an information service service, etc.) will be understood. Therefore, a detailed description thereof will be omitted.

In addition, the DBMS provided in the web server 100 is characterized in that it comprises a bulletin board D / B for registering at least one bulletin board content registered from the user terminal 115.

According to an embodiment of the present invention, the bulletin board content preferably includes at least one post registered by a client, and the post includes text information and at least one digital content (eg, image, sound, multimedia). It is preferable to make it.

According to an embodiment of the present invention, the DBMS may further store at least one web service related information (eg, member information for membership web service) in addition to the web operation D / B or bulletin board D / B. As those skilled in the art to which the present invention pertains can easily infer various types of information or content stored in the DBMS corresponding to each web server 100 application field. Detailed description thereof will be omitted for convenience.

According to the present invention, the web server 100 may provide various web pages (or search service, web mail service, community service, user-generated content service, messenger service, information service, etc.) for providing the web service. Billboard page) through the web document corresponding to the advertisement D / B (465) for storing the advertisement operation information to be provided to the user terminal 115, preferably stored in the advertisement D / B (465) The advertisement management information includes advertiser information requested to provide advertisements to a plurality of user terminals 115 through the web server 100, keyword information for selecting a web page (or bulletin board page) to provide the advertisement, and Advertisement data information to be included in a web document corresponding to a web page (or bulletin board page) to provide an advertisement, advertisement amount information according to the advertisement provision, and corresponding advertisement amount It is preferred that the advertiser comprises at least one deposit information deposited.

Here, the advertiser information is information for identifying an advertiser requested to provide at least one advertisement to a plurality of clients through the web server 100, the advertiser name, or advertiser identification code attached to the advertisement provided to the client It is preferable to include at least one.

The keyword information selects the advertisement target web page (or bulletin board page) when the advertisement requested by the advertiser selects a web page (or bulletin board page) to provide the advertisement, such as a keyword advertisement (or a contextual advertisement). At least one keyword (eg, words, phrases, sentences, etc.) is preferably included. If not limited to a web page (or a bulletin board page) for providing the advertisement, the present invention may be omitted. It is not limited.

The advertisement data information is information for inserting an advertisement requested by the advertiser into a web document corresponding to the web page (or bulletin board page), and includes at least advertisement text information or advertisement content (eg, image, sound, multimedia). Preferably, the advertisement data includes one or more tag data and a tag string for inserting the advertisement data into a web document corresponding to the web page (or bulletin board page).

According to an exemplary embodiment of the present invention, when the advertisement requested by the advertiser supports the user terminal 115 receiving the advertisement to access the advertisement site of the advertiser, the advertisement data information corresponds to the advertisement site. At least one link string, a tag string for inserting the advertisement link information into a web document corresponding to the web page (or a bulletin board page), and at least one for confirming that the user terminal 115 accesses the advertisement site. It is preferable to further include parameter information.

According to another exemplary embodiment of the present invention, when the advertisement requested by the advertiser does not support the user terminal 115 receiving the advertisement to access the advertisement site of the advertiser, the advertisement data information may include the advertiser information (eg, the advertisement information). , An advertiser identification code), and a tag string for inserting the advertiser information into a web document corresponding to the web page (or bulletin board page).

The advertisement amount information provides the advertisement (eg, impression based advertisement, click based advertisement, or client action based advertisement) to the user terminal 115 through a web document corresponding to the web page (or bulletin board page). In this case, it is preferable to include at least one advertising unit price paid by the advertiser in accordance with the advertisement provided.

The deposit information is an amount deposited by the advertiser to pay an advertisement amount according to the advertisement provision, and provides at least one advertisement corresponding to the advertisement data information from the web server 100 to the user terminal 115. The deposit is preferably subtracted to '0'.

According to the exemplary embodiment of the present invention, the advertisement D / B 465 is preferably provided on a DBMS provided in the web server 100.

According to another exemplary embodiment of the present invention, the advertisement D / B 465 is provided at an affiliated party affiliated with the web server 100 or a separate DB accessible by the web server 100 through a communication network. It is possible to be provided in the server, whereby the present invention is not limited.

Referring to FIG. 4, the web server 100 may include at least one user terminal 115 for the web service (eg, a search service, a web mail service, a community service, a user-created content service, a messenger service, and an information service). And a web interface unit 400 (or a web interface) that connects a communication channel for providing the user terminal 115 with at least one web document corresponding to a web page for the web service through the communication channel. Means).

The web interface unit 400 is the web service (eg, a search service, a web mail service, a community service, a user-created content service, a messenger service, and information) according to an HTTP compatible protocol provided in a communication network connected to the user terminal 115. At least one HTML-compatible web document (eg, * .html, * .htm, * .asp. * .Jsp, * .xml, corresponding to a web page to be provided to the user terminal 115 for a provision service, etc.) * .wml, etc.) is characterized in that for connecting and maintaining a communication channel.

After the user terminal 115 and the communication channel are connected, at least one web document corresponding to a web page to be provided to the user terminal 115 is generated in the web server 100, the web interface unit 400 ) Transmits the web document to the user terminal 115 through the communication channel, and outputs the web document through a browser program included in the user terminal 115.

If the client inputs information (eg, a search word, bulletin board content) for the web service (eg, a search service, a web mail service, a community service, a user-created content service, a messenger service, an information service, etc.) into the web document. A user interface is included, and when the user terminal 115 inputs and transmits the client input information through the user interface, the web interface unit 400 receives the client input information through the communication channel. It is done.

Referring to FIG. 4, the web server 100 is connected with the web operation D / B to provide the web service (eg, a search service, a web mail service, a community service, a user-created content service, a messenger service, and an information service). At least one HTML compatible web document (e.g., * .html, * .htm, * .asp. * .Jsp, * .xml, *) corresponding to the web page to be provided to the user terminal 115 for a web page operation unit 410 (or web page operation means) for generating a .wml and the like, and at least one digital content to be included in the web document in association with the web operation D / B. The digital page management unit 415 (or the digital content operation means) transmitted to the user terminal 115, and the web page operation unit 410 according to the web page operation procedure corresponding to the web service. At least one web document To control the processing or to extract the at least one digital content to be included in the generated web document from the digital content management unit 415 and to process the web document to be output to the transmitted user terminal 115. And a web service control unit 405 (or a web service control unit), wherein the web interface unit 400 is connected to the web service control unit 405 by the web page operation unit 410. The generated at least one web document is characterized in that for transmitting to the user terminal 115 through the communication channel.

The web service controller 405 is a web page operation procedure (or user terminal 115) corresponding to the web service (eg, search service, web mail service, community service, user-generated content service, messenger service, information provision service, etc.). The web page operation unit 410 controls to generate at least one web document corresponding to the web page for the web service. ) Generates at least one web document corresponding to a web page for the web service in cooperation with the web service control unit 405.

The web document generated by the web page management unit 410 includes at least one digital content link, which corresponds to the digital content link from the user terminal 115 receiving the web document to the web server 100. When the digital content output request is made, the digital content operation unit 415 outputs at least one digital content corresponding to the digital content link from the web operation D / B, and outputs the output digital content to the web interface unit. By transmitting to the user terminal 115 through the 400, the digital content is included in the web document transmitted to the user terminal 115, characterized in that the processing to be output.

Referring to FIG. 4, the web server 100 generates at least one web document corresponding to a bulletin board page in association with the web page operating unit 410, and links the web server 400 with the web interface unit 400. Sending a web document corresponding to the generated bulletin board page to the user terminal 115, or the bulletin board content is input through the bulletin board registration interface included in the web document corresponding to the bulletin board page from the user terminal 115 When received by the web interface unit 400, the bulletin board operating unit 420 (or bulletin board operating means) for registering the bulletin board content to the bulletin board D / B, and the web service (e.g., search service, web mail service, community) Service board, user-generated content service, messenger service, information provision service, etc.) Controls generation of a web document corresponding to the bulletin board page in association with the webpage manager 410, or the bulletin board operator 420 receives bulletin board content received from the user terminal 115 in the bulletin board D. And a web service control unit 405 (or web service control means) stored in / B.

The web service controller 405 is a web page operation procedure (or user terminal 115) corresponding to the web service (eg, search service, web mail service, community service, user-generated content service, messenger service, information provision service, etc.). In response to a request for a web page from the web page), the bulletin board operating unit 420 controls to generate at least one web document corresponding to the bulletin board page for the web service in association with the web page operating unit 410. The bulletin board manager 420 generates at least one web document corresponding to the bulletin board page in association with the web page manager 410.

According to an embodiment of the present invention, at least one web document corresponding to the bulletin board page for the web service is a web document for providing a general bulletin board for registering a post written by a client, or an internet for providing a community between clients. Web documents to provide cafes, web documents to provide Internet knowledge sharing to provide questions / answers between clients, or web documents to share client-generated content (eg, UCC), or It is preferable to include at least one or more web documents for providing a personalized website (eg, blogs, mini homepage).

The web document corresponding to the bulletin board page is provided with a bulletin board registration interface that processes the user terminal 115 to input at least one bulletin board content to register with the web server 100, the user terminal 115 in the When the bulletin board content of at least one director for the web service is input and transmitted through the bulletin board registration interface, the bulletin board operation unit 420 registers the bulletin board content received from the user terminal 115 in the bulletin board D / B. Characterized in that.

According to an embodiment of the present invention, the bulletin board content for the web service, the general operation board for registering the posts written by the client in the web server 100, or operate the Internet cafe to provide a community between clients or Or share Internet knowledge to provide questions / answers between clients, share client-generated content (e.g. UCC), or operate a client's personalized website (e.g., blogs, mini homepages) It is preferable to be used to make.

Referring to FIG. 4, the web server 100 corresponds to the web service among the web services (eg, a search service, a web mail service, a community service, a user-generated content service, a messenger service, an information service, etc.). The advertisement management unit 425 (or advertisement operation means) for providing at least one advertisement stored in the advertisement D / B 465 to the user terminal 115 through a web document corresponding to a web page (or a bulletin board page). And an advertisement amount settlement unit 430 (or an advertisement amount settlement means) for processing the advertisement amount according to the advertisement provision, and according to the intention of the person skilled in the art. The advertisement amount settlement unit 430 may be provided in a separate advertisement server linked with the web server 100 through a communication network, and thus the present invention is not limited thereto.

By the web service control of the web service control unit 405, the web page operation unit 410 is connected to the digital content operation unit 415 (or the bulletin board operation unit 420) to the web service (eg, a search service). When generating a web document corresponding to a web page (or a bulletin board page) for a web mail service, a community service, a user-generated content service, a messenger service, an information providing service, etc., the advertisement manager 425 may generate the advertisement. The at least one advertisement data information to be included in a web document corresponding to the web page (or bulletin board page) is identified in connection with the D / B 465.

For example, the advertisement manager 425 matches keyword information stored in the advertisement D / B 465 among character information (or tags or index words) included in a web document corresponding to the web page (or bulletin board page). It is preferable to check the advertisement data information associated with the matching keyword information as the advertisement data information to be included in the web document by searching for the character information (or a tag or an index word).

Alternatively, when at least one client input information (eg, a search word) is received from the user terminal 115, the advertisement manager 425 may be connected to the advertisement D / B 465 to receive the client input information (eg, , At least one advertisement data information corresponding to a search term), wherein the advertisement data information corresponds to a web page (or bulletin board page) to be provided to the user terminal 115 in response to the client input information. It is characterized by being included in a web document.

For example, the advertisement manager 425 searches for keyword information that matches the client input information (eg, a search term) among the keyword information stored in the advertisement D / B 465, thereby advertising the advertisement associated with the matched keyword information. Preferably, the data information is identified as advertisement data information to be included in a web document corresponding to a web page (or bulletin board page) to be provided to the user terminal 115 in response to the client input information.

When at least one advertisement data information to be included in a web document corresponding to the web page (or bulletin board page) is confirmed, the advertisement operation unit 425 may determine the confirmed advertisement data information (from the advertisement D / B 465). For example, text information to be included in a web document including advertisement link information (or advertiser information) and a tag string is extracted.

According to another exemplary embodiment of the present invention, when the advertisement data information is not stored in association with the keyword information in the advertisement D / B 465, the advertisement management unit 425 performs the advertisement according to a preset advertisement policy. Characters to be included in the web document including at least one or more pieces of advertisement data information (eg, advertisement link information (or advertiser information) and a tag string) to be included in the web document corresponding to the web page (or bulletin board page) from the D / B 465. Information), and the present invention is not limited thereby.

When the advertisement data information to be included in the web document corresponding to the web page (or bulletin board page) is extracted from the advertisement D / B 465, the advertisement operation unit 425 is connected with the web page operation unit 410. The advertisement data information may be inserted into a web document corresponding to the web page (or a bulletin board page) to be transmitted to the user terminal 115 and output.

If the advertisement provided to the user terminal 115 includes click-based advertisement data information, the advertisement management unit 425 is an advertisement included in the advertisement data information to be transmitted to the advertisement class from the user terminal 115. The link information and the parameter information are checked to determine whether the user terminal 115 clicks on the advertisement data information and accesses the advertisement site corresponding to the advertisement link information.

According to the exemplary embodiment of the present invention, the advertisement operation unit 425 regards the repeated click on the advertisement data information in the user terminal 115 for a predetermined time as a fraudulent click prevention algorithm to exclude from the advertisement click. It is preferable to comprise.

Those skilled in the art will be familiar with the technical features of the fraud prevention algorithm, so the detailed description thereof will be omitted for convenience.

In addition, when the advertisement provided to the user terminal 115 includes client action based advertisement data information, the advertisement operation unit 425 clicks on the advertisement in the user terminal 115 and accesses the advertisement site. Periodically (or in real time) confirmation of the action performed by the user terminal 115 at the advertisement site (eg, receiving client action information from the advertisement site, or confirming through a client action detection module (program) provided in the user terminal 115). It is preferable to check whether the user terminal 115 has performed an action corresponding to the payment of the client action-based advertisement amount.

When the impression-based advertisement data information is provided to the user terminal 115 by the advertisement management unit 425, the advertisement price settlement unit 430 may transmit the impression-based advertisement data information to the advertisement D / B 465. Confirm the exposure-based advertisement amount information stored in association with each other, and subtract the exposure-based advertisement amount from the deposit information stored in association with the exposure-based advertisement data information in the advertisement D / B 465.

Alternatively, after the click-based advertisement data information is provided to the user terminal 115 by the advertisement management unit 425, when it is confirmed that the user terminal 115 clicks on the advertisement data information, the advertisement amount settlement unit In operation 430, the advertisement D / B 465 is connected with the click-based advertisement data information to confirm the stored click-based advertisement amount information, and the advertisement D / B 465 is associated with the click-based advertisement data information. The click-based advertising amount is deducted from the processed and stored deposit information.

Alternatively, after the click-based advertisement data information is provided to the user terminal 115 by the advertisement operation unit 425, the user terminal 115 clicks on the advertisement data information to access the advertisement site, and the advertisement When it is confirmed that the client action related to the payment of the advertisement price is performed on the site, the advertisement amount settlement unit 430 processes the advertisement based advertisement amount information stored in association with the action based advertisement data information in the advertisement D / B 465. And confirming and subtracting the action-based advertisement amount from the deposit information stored in association with the action-based advertisement data information in the advertisement D / B 465.

Referring to FIG. 4, the web server 100 clicks a message sending button (or icon) through a button (or icon) output in a predetermined area in or around the provided advertisement data in the user terminal 115. (Or selection), an information receiving unit 435 (or information receiving means) for receiving message sending button selection information according to clicking (or selecting) the message sending button (or icon), and the received message sending button selection information. In response, a web page for generating (or extracting) a web page including a user interface for inputting a question message to the user terminal 120 requesting the advertisement data to be displayed and outputting the web page to be output on the user terminal 115. At least one or more operations unit 410 (or web page operation unit) and the web page operation unit 410 according to a web page operation procedure corresponding to the web service; And a web service control unit 405 (or web service control means) for controlling the generation of the web document or for controlling the processing to be output on the user terminal 115.

In the user terminal 115 that receives the web page including the advertisement data provided through the advertisement operation unit 425, a message sending button (or icon) included in or around the provided advertisement data is clicked (or Select), the information receiving unit 435 receives message sending button selection information corresponding to clicking (or selecting) the message sending button (or icon).

Thereafter, the webpage operation unit 410 corresponds to the message sending button selection information received through the information receiving unit 435 to the user terminal 120 which posted the provided advertisement data in the user terminal 115. A user interface for transmitting a question message is generated (or extracted), and the generated (or extracted) user interface is transmitted to the user terminal 115 for processing.

Referring to FIG. 4, the web server 100 communicates the question message information and the response message through the user interface for inputting (or selecting) the output question message (ie, an advertisement medium user communication means). The advertisement D / B 465 corresponding to the message sending request information including at least one information, the information receiving unit 435 (or information receiving means) for receiving communication means information, and the received message sending request information. Information checking unit 440 (or information checking means) for checking whether a question message matching the question message information information stored in the server is stored, and matching with the question message information information included in the received question message. If a question message to be present exists in the advertisement D / B 465, question message information information corresponding to the checked question message (or associated with the question message) is provided. An information extraction unit 445 (or information extraction means) for extracting the side message information, and a message transmission processing unit 450 (or message transmission processing) for processing the extracted response message information to be transmitted to the response message reception communication means. Means) and a message output processing unit 455 (or message output processing means) for processing the extracted response message to be output to the response message output page on the user terminal 115.

Here, the function constructing unit (or function constructing means) may be provided at least one or more in the at least one server, or the function constructing unit (or functional constructing means) may be provided in the message processing server 105 as a module. The present invention is not limited thereby.

The information receiving unit 435 receives message sending request information including at least one message information and response message receiving communication means (ie, advertisement medium user communication means) information from the user terminal 115. The received message sending request information is provided to the information checking unit 440.

The information checking unit 440 corresponds to the message sending request information including at least one of the received message information and communication means for receiving a response message (that is, advertisement medium user communication means). And a question message matching the question message information information stored in the information 465 is stored. When the question message corresponding to the received question message is stored in the advertisement D / B 465, the question message corresponding to the received question message is stored. It is preferable to extract the answer message information stored in association with the question message in association with the information extraction unit 445.

According to the exemplary embodiment of the present invention, whether the question message matching the question message information information stored in the advertisement D / B 465 is stored is matched with the result of the question message information check included in the received message information. It is preferable to check whether the question message information information is stored in the advertisement D / B 465. When the question message corresponding to the received question message is stored in the advertisement D / B 465, the question It is preferable to extract the response message information stored in association with the message in association with the information extraction unit 445.

According to another exemplary embodiment of the present invention, when at least one question message is stored in the advertisement D / B 465 in addition to the question message information information, the question message matching the received question message is the advertisement D. It is preferable to check whether it is stored in / B (465), and if the question message corresponding to the received question message is stored in the advertisement D / B (465), the response message information stored in association with the question message It is preferable to extract in association with the information extraction unit 445.

Here, when the answer message corresponding to the question message in the advertisement D / B 465 is not stored in the advertisement D / B 465, the message receiving terminal is linked to the message processing server 105. It is desirable to send a question message.

The information extracting unit 445 corresponds to the confirmed question message when a question message matching the question message information information included in the received question message exists in the advertisement D / B 465. Question message information information (or answer message information associated with the question message) is characterized in that it is extracted.

The message transmission processor 450 may process the extracted response message information to be transmitted to the communication means for receiving the response message.

According to an embodiment of the present invention, it is preferable to transmit the extracted reply message information to the communication means for receiving the response message.

According to another exemplary embodiment of the present invention, it is preferable to transmit the extracted reply message information to the message receiving terminal in association with the message processing server 105.

The message output processing unit 455 processes the extracted reply message to be output on the reply message output page on the user terminal 115.

According to the exemplary embodiment of the present invention, when the user terminal 115 is in a login state (or an output of an answer message output page for receiving an answer message to the question message), the answer message output page may be used. It is desirable to process the response message to be output.

If the user terminal 115 is in a logout state (or an output of an answer message output page for receiving an answer message to the question message is impossible), the response message received from the user terminal 115 is received. It is preferable to transmit the response message to the communication means.

Referring to FIG. 4, a message processing server 105 which provides the communication means information protection service in cooperation with the web server 100 through a predetermined communication network may include communication means for receiving the message information and response message (that is, Communication for transmitting the received information after receiving the message sending request information and communication means information including at least one or more advertisement medium user communication means information, or receiving the message sending request information and communication means information. Sending a message including at least one information receiving unit 475 (or information receiving means) for receiving a response message from the means, and at least one of the received message information, communication means for receiving the response message (ie, advertising media user communication means) Change the communication means for receiving the response message (ie, advertisement medium user communication means) included in the request information into the relay communication means information, or When the response message corresponding to the message sending request information is received and the information received in association with the response message is the relay communication means information, the relay communication means information is transmitted to the response message receiving means (ie, advertisement medium user communication). Means for processing the information changing unit 485 (or information changing means) for changing the information, the changed relay communication means information, and the received message information to be transmitted to the received communication means information, or the changed relay. And an information transmitting unit 480 (or information transmitting means) for transmitting the response message information to the response message receiving communication means (that is, the advertisement medium user communication means) information corresponding to the communication means information.

The information receiving unit 475 may receive message sending request information including at least one of the message information, communication means for receiving a response message (that is, advertisement medium user communication means), and communication means information. The message sending request information including at least one of the received message information, communication means for receiving a response message (that is, advertisement medium user communication means), and communication means information are provided to the information changing unit 485.

In addition, the information receiver 475 receives the message sending request information including at least one of the received message information, communication means for receiving a response message (that is, advertisement medium user communication means), and communication means information. In response to the transmission to the communication means, response message sending request information including at least one or more communication means information and response message information from the communication means, and communication means for receiving the response message (that is, advertisement medium user communication means). And receiving information (or relay communication means information). When the received information is relay communication means information, the received information is provided to the information changing unit 485.

Here, the message processing server 105 may perform only the role of the message relay server without changing the communication means for receiving the response message (that is, the advertisement medium user communication means), and in this case, the information changing unit 485. Is preferably omitted.

The information changing unit 485 may include a response message receiving communication means included in the message sending request information including at least one of the received message information and communication means for receiving a response message (that is, advertisement medium user communication means) ( That is, the advertisement medium user communication means) information is changed to the relay communication means information.

In addition, the response message sending request information including at least one or more of the received communication means information, response message information, and the repeater communication means information corresponding to the response message receiving communication means (ie, advertising media user communication means) information Characterized in that it is changed to the communication means for receiving a message (that is, advertising media user communication means).

According to the method of the present invention, it is preferable to change the relay communication means information corresponding to the communication means (ie, advertising media user communication means) information for receiving the response message associated with the received message sending request information, the relay When changing to communication means information, a separate management code for managing this is further provided, or a separate relay communication means for each communication means for receiving a response message (that is, advertisement medium user communication means) according to the message sending request is granted. In addition, it is preferable to have a separate temporary storage database for managing the relay communication means and the response message receiving communication means (that is, advertising media user communication means).

According to an embodiment of the present invention, in response to the relay communication means information associated with the received response message sending request information, communication means for receiving a response message associated with the relay communication means information (that is, advertisement medium user communication means) It is desirable to verify, extract and change information from a temporary storage database.

The information transmitter 480 may process the changed relay communication means information and the received message information to be transmitted as the received communication means information.

In addition, the information transmission unit 480 is characterized in that the processing to transmit the received response message information in response message receiving communication means (that is, advertising media user communication means) information corresponding to the changed relay communication means information. do.

According to an embodiment of the present invention, the response message receiving communication means (ie, at least one message sending request information including at least one message information, communication means for receiving a response message (that is, advertisement medium user communication means) When the advertisement medium user communication means) information is changed to the relay communication means information, it is preferable to process the changed relay communication means information and the message information to be transmitted to the communication means information.

Here, the communication means for receiving a response message (that is, the advertisement medium user communication means) included in the message sending request information may not be changed to the relay communication means information, and thus the present invention is not limited thereto.

According to an embodiment of the present invention, in response to the response message sending request information including at least one of the communication means information and the response message information, and the relay communication means information, the relay communication means information may be a response message receiving communication means (that is, When the information is changed to the advertisement medium user communication means, it is preferable to process the received response message sending request information as the changed response message receiving communication means (that is, the advertisement medium user communication means) information.

Here, information on the communication means for receiving a response message (that is, advertisement medium user communication means) may be received instead of the relay communication means information, and the present invention is not limited thereto.

Referring to FIG. 4, through a predetermined communication network, the web server 100 corresponds to the message sending request information received from the advertisement medium user terminal 115, and includes the message information included in the message sending request information. The information checking unit 440 (or information checking means) for confirming the matching question message information, and the message providing frequency information for the question message information confirmed by the information checking unit 440 is updated to provide information D / B ( And an information storage unit 460 (or information storage means) stored in 470.

The information checking unit 440 confirms the question message information matching the message information included in the message sending request information, in response to the message sending request information received from the advertisement medium user terminal 115. .

If the question message information matching the message information included in the received message sending request information is not stored, the information checking unit 440 may check the received message information as the new question message information. desirable.

The information storage unit 460 may update the message providing frequency information for the question message information confirmed by the information checking unit 440 and store the information in the information D / B 470.

In this case, the information D / B 470 is preferably the information D / B 240 shown in Figure 2, after managing as a separate D / B according to the intention and purpose of those skilled in the art, periodically It is desirable to synchronize.

In addition, when the message information included in the received message sending request information is confirmed as the new question message information through the information checking unit 440, the information storage unit 460 uses the received message information as a new question message. Preferably, the information is stored in the information D / B 470 as information.

5 is a diagram illustrating an operation process of a message processing system when a user of an advertisement medium uses a message sending service through a button (or icon) for sending a message according to an embodiment of the present invention.

In more detail, FIG. 5 illustrates that a user of an advertisement medium transmits a message through a button (or an icon) for sending a message, which provides a message sending service from a predetermined web server 100 to at least one user terminal 115. As an operation process of a message processing system for using a dispatch service, a person having ordinary skill in the art to which the present invention pertains may refer to and / or modify the present drawing 5 so that the user of the advertisement medium may Various implementation methods for the operation flow of the message processing system for using the message sending service through the button (or icon) can be inferred, but the present invention includes all the implementation methods inferred above, The technical features are not limited only to the illustrated embodiment.

Hereinafter, in FIG. 5, the web server 100 illustrated in FIG. 4 is referred to as a “server” for convenience, and the user terminal 115 illustrated in FIG. 4 is referred to as a “terminal” for convenience.

Referring to FIG. 5, when the terminal accesses a server through a communication network to connect a communication channel for a web page request (500), and requests a web page through the connected communication channel (505), the server correspondingly In response to the received web page request, check the keyword (or context) information included in the web page, and confirms the advertisement data associated with the confirmed keyword (or context) information (510).

According to an embodiment of the present invention, the at least one web document corresponding to the web page for the message sending service, preferably comprises at least one web page information stored in the storage medium, the web page information And a button (or icon) in a predetermined area corresponding to the target post (or advertisement data) information stored in the storage medium and the location information of the button (or icon) stored in the storage medium in or around the post. desirable.

In addition, the at least one web document corresponding to the web page for the message sending service, the user interface for inputting message information, and after sending the message, and inputting the communication means information for receiving a response message according to the message sent It is preferable to include at least one user interface for.

In addition, at least one web document corresponding to the web page for the message sending service may include source code for driving a program for inputting message information, in addition to a user interface for inputting message information.

Here, the user interface for inputting the message or the program for inputting the message information outputs a window (or area) or a separate web page for inputting a message to be transmitted to the communication means, or outputs a messenger program or a message transmission program. It is desirable to.

If it does not include the post stored in the storage medium (515), the server generates (or extracted) the web page requested by the terminal (520), and the generated (or extracted) web page to the terminal The data is transmitted and processed (525), and no subsequent process is performed.

On the other hand, in the case of including a post stored in the storage medium (515), the server generates (or extracts) a web page including a post stored in the storage medium and a button (or icon) in (or around) the post. In operation 530, the web page is transmitted and output (535).

Thereafter, the terminal inputs (or selects) a button (or an icon) included in the web page (540).

If the button (or icon) is input (or selected) (545), the terminal transmits button (or icon) input (or selection) information to the server through the communication channel to the server (550). In response to the button (or icon) input (or selection) information received from the terminal, the server processes an interface (or a program) for message transmission to be output (555).

FIG. 6 is a diagram illustrating a process of providing an answer message corresponding to the received message sending request information when the user sets the automatic response function in the user terminal 115 according to one embodiment of the present invention.

In more detail, FIG. 6 illustrates a case in which the user-specified communication means shown in FIG. 22 is a communication means for providing an automatic response function through the web server 100 in the user terminal 115 shown in FIG. As a process of providing an answer message by the auto-response function, a person having ordinary technical knowledge in the technical field to which the present invention pertains may refer to and modify the present FIG. When the automatic response function is set, various implementation methods for providing a response message corresponding to the received message sending request information may be inferred, but the present invention includes all the implementation methods inferred. The technical features are not limited only to the implementation method shown in FIG.

Hereinafter, in FIG. 9, the user terminal 115 illustrated in FIG. 4 is referred to as a “terminal” for convenience, and the web server 100 illustrated in FIG. 4 is referred to as a “server” for convenience.

Referring to FIG. 6, the terminal includes at least one message information and communication means for receiving a response message (ie, advertisement medium user communication means) through an interface (or program) output through FIG. 7. Input (or select) the message sending request information (600).

If the message sending request information is input (or selected) (605), the terminal sends a message including at least one of the input message information, communication means for receiving a response message (ie, advertisement medium user communication means). The request information is transmitted to the server (610).

According to an embodiment of the present invention, in response to a post (or webpage) provided to the terminal, the received message information and communication means for receiving a response message as communication information stored in association with the post information (that is, an advertisement medium user). Communication means) It is preferable to transmit the message sending request information including at least one information.

Here, the communication means for receiving the response message (ie, the advertisement medium user communication means) information is included in the personal information of the advertisement medium user if the advertisement medium user is logged in when the advertisement medium user omits an input. Available information.

According to another embodiment of the present invention, corresponding to the post (or web page) provided to the terminal, the communication means information associated with the post information stored in the received message information, the response message receiving communication means (that is, advertising media User communication means) is preferably transmitted to the message processing server 105 in association with the message sending request information including at least one information, it is preferable to transmit to the communication means through the message processing server 105. .

Here, the communication means information (or communication means for receiving a response message (ie, advertising media user communication means) information) comprises a wired terminal or a wireless terminal or a web board or a web hard or web server 100 or more. desirable.

Further, the communication means information (or communication means for receiving a response message (i.e., advertisement medium user communication means) information) may be a messenger communication means or an email communication means or a wired message communication means or a wireless message communication means or a web bulletin board communication means or a message. It is preferable to include one or more receiving programs.

Thereafter, the server checks whether the question message matching the message information included in the received message sending request information is stored in the message D / B shown in FIG. 4 (615).

According to an exemplary embodiment of the present invention, whether the question message matching the phrase (or keyword or context) information stored in the message D / B is stored may include the phrase (or keyword or context) included in the received message information. It is preferable to check whether the phrase (or keyword or context) information matching the verification result is stored in the message D / B.

According to another exemplary embodiment of the present invention, if at least one or more question messages are stored in addition to the phrase (or keyword or context) information in the message D / B, the question message matching the received question message is the message. It is desirable to check if it is stored in D / B.

Here, when the answer message corresponding to the question message in the message D / B is not stored in the message D / B, the question message is transmitted to the message receiving terminal in cooperation with the message processing server 105. desirable.

If the question message matching the question message information included in the received message request information is not stored in the message D / B (620), the server outputs the received message request information to the server. The information is transmitted to the communication means stored in association with the post information (625), and then the automatic response process is terminated.

On the other hand, when the question message matching the question message information included in the received message request information is not stored in the message D / B (620), the server extracts the stored answer message associated with the question message and In operation 630, the extracted response message is transmitted to the response message receiving communication means included in the message sending request information.

According to an embodiment of the present invention, it is preferable to transmit the extracted reply message information to the communication means for receiving the response message.

According to another exemplary embodiment of the present invention, it is preferable to transmit the extracted reply message information to the message receiving terminal in association with the message processing server 105.

Here, in addition to the communication means for receiving the response message, the response message may be output on the response message output page.

According to the exemplary embodiment of the present invention, when the user terminal 115 is in a login state (or an output of an answer message output page for receiving an answer message to the question message), the answer message output page may be used. It is desirable to process the response message to be output.

If the user terminal 115 is in a logout state (or an output of an answer message output page for receiving an answer message to the question message is impossible), the response message received from the user terminal 115 is received. It is preferable to transmit the response message to the communication means.

7 is a diagram illustrating a process of transmitting a message from a user terminal 115 to a communication means designated by a user according to an exemplary embodiment of the present invention.

In more detail, FIG. 7 illustrates a process of transmitting a message from the user terminal 115 illustrated in FIG. 4 to the communication means designated by the user illustrated in FIG. 22 through the web server 100, and the present invention. Those skilled in the art may infer various implementation methods for a process of transmitting a message from a user terminal 115 shown in FIG. 7 to a communication means designated by a user. The present invention includes all the implementation methods inferred, and the technical features are not limited only to the implementation method shown in FIG.

Hereinafter, in FIG. 7, the user terminal 115 illustrated in FIG. 4 is referred to as a “terminal” for convenience, and the web server 100 illustrated in FIG. 4 is referred to as a “server” for convenience.

Referring to FIG. 7, the terminal includes at least one message information and communication means for receiving a response message (ie, advertisement medium user communication means) through an interface (or a program) output through FIG. 5. Input (or select) the message sending request information (700).

If the message sending request information is input (or selected) (705), the terminal sends a message including at least one of the input message information, communication means for receiving a response message (i.e., advertising media user communication means). The request information is transmitted to the server (710).

According to an embodiment of the present invention, in response to a post (or web page) provided to the terminal, communication means for receiving the received message information and response message as communication means information stored in association with the target post (or advertisement data) information. (I.e., advertisement medium user communication means) It is preferable to transmit the message sending request information including at least one information.

Here, the communication means for receiving the response message (ie, the advertisement medium user communication means) information is included in the personal information of the advertisement medium user if the advertisement medium user is logged in when the advertisement medium user omits an input. Available information.

According to another embodiment of the present invention, corresponding to the post (or web page) provided to the terminal, the communication means information associated with the target post (or advertising data) information stored in the received message information, response message communication for receiving Preferably, the information is transmitted to the message processing server 105 in association with the message sending request information including at least one means (ie, advertisement medium user communication means) information. The communication means is transmitted through the message processing server 105. It is desirable to send to.

Here, the communication means information (or communication means for receiving a response message (ie, advertising media user communication means) information) comprises a wired terminal or a wireless terminal or a web board or a web hard or web server 100 or more. desirable.

Further, the communication means information (or communication means for receiving a response message (i.e., advertisement medium user communication means) information) may be a messenger communication means or an email communication means or a wired message communication means or a wireless message communication means or a web bulletin board communication means or a message. It is preferable to include one or more receiving programs.

Thereafter, the server transmits the message sending request information including at least one of the received message information and communication means for receiving a response message (that is, advertisement medium user communication means) and the output target post (or advertisement data) information. In operation 715, the communication means transmits the response message sending request information and the response message receiving communication means information to the server.

Here, when the server transmits the message information as the communication means information, the communication means may be a plurality.

Alternatively, when the server processes the message information to be transmitted to the communication means information, the server may transmit at least one or more of a plurality of communication means according to the time for transmitting the message information, thereby limiting the present invention. Not.

For example, when the message information transmission time is after 12 pm, it is preferable to transmit the message information by transmission (for example, email, messenger, etc.) to a communication means other than a mobile phone.

Alternatively, when the server processes the message information to be transmitted to the communication means information, the server may set priorities for the plurality of communication means and set the transmission order for the plurality of communication means according to the priorities. The present invention is not limited thereto.

For example, when the communication means priority is set to messenger communication means and wireless message communication means, the messenger communication means is activated (ie, the target communication means to receive the message) in order to transmit the message information through the messenger communication means. After checking the log-in) status, if the messenger communication means is deactivated, it is preferable to process the message information to be transmitted to the wireless message communication means.

Thereafter, the server transmits and outputs response message sending request information to the response message receiving communication means (725).

Here, the communication means may directly transmit the response message sending request information corresponding to the message sending request information through a mobile communication company server (not shown), a messenger server (not shown), or an email server (not shown) in addition to the server. The present invention is not limited thereby.

8 is a diagram illustrating a process of transmitting a message from a user terminal 115 to a communication means designated by a user according to another exemplary embodiment of the present invention.

In more detail, FIG. 8 illustrates a process of transmitting a message from the user terminal 115 illustrated in FIG. 4 to the communication means designated by the user illustrated in FIG. 22 through the web server 100. Those skilled in the art may infer various implementation methods for the process of transmitting a message from the user terminal 115 shown in FIG. 8 to a communication means designated by the user. The present invention includes all the inferred implementation methods, and the technical features are not limited only to the implementation method shown in FIG.

Hereinafter, in FIG. 8, the user terminal 115 illustrated in FIG. 4 is referred to as a “terminal” for convenience, and the web server 100 illustrated in FIG. 4 is referred to as a “server” for convenience and the message illustrated in FIG. The processing server 105 is referred to as "second server" for convenience.

Referring to FIG. 8, the terminal includes at least one message information and communication means for receiving a response message (ie, advertisement medium user communication means) through an interface (or program) output through FIG. 5. In step 800, the message sending request information is input (or selected).

If the message sending request information is input (or selected) (805), the terminal sends a message including at least one of the input message information, communication means for receiving a response message (i.e., advertising media user communication means). The request information is transmitted to the server (810).

According to an embodiment of the present invention, in response to a post (or web page) provided to the terminal, communication means for receiving the received message information and response message as communication means information stored in association with the target post (or advertisement data) information. (I.e., advertisement medium user communication means) It is preferable to transmit the message sending request information including at least one information.

Here, the communication means for receiving the response message (ie, the advertisement medium user communication means) information is included in the personal information of the advertisement medium user if the advertisement medium user is logged in when the advertisement medium user omits an input. Available information.

According to another embodiment of the present invention, corresponding to the post (or web page) provided to the terminal, the communication means information associated with the target post (or advertising data) information stored in the received message information, response message communication for receiving Preferably, the information is transmitted to the message processing server 105 in association with the message sending request information including at least one means (ie, advertisement medium user communication means) information. The communication means is transmitted through the message processing server 105. It is desirable to send to.

Here, the communication means information (or communication means for receiving a response message (ie, advertising media user communication means) information) comprises a wired terminal or a wireless terminal or a web board or a web hard or web server 100 or more. desirable.

Further, the communication means information (or communication means for receiving a response message (i.e., advertisement medium user communication means) information) may be a messenger communication means or an email communication means or a wired message communication means or a wireless message communication means or a web bulletin board communication means or a message. It is preferable to include one or more receiving programs.

Thereafter, the server may include message sending request information including at least one of the received message information, communication means for receiving a response message (that is, advertisement medium user communication means), and the output target post (or advertisement data) information. And transmits the communication means information stored in association with the second server (815), and correspondingly, the second server transmits the message transmission request information to the communication means in response to the received message transmission request information and communication means information. Process as possible (820).

Here, when the second server transmits the message information as the communication means information, there may be a plurality of communication means.

Alternatively, when the second server processes the message information to be transmitted to the communication means information, the second server may transmit the message information to at least one or more of a plurality of communication means according to a time for transmitting the message information. It is not limited.

For example, when the message information transmission time is after 12 pm, it is preferable to transmit the message information by transmission (for example, email, messenger, etc.) to a communication means other than a mobile phone.

Alternatively, when processing the message information to be transmitted to the communication means information, the second server sets a priority for the plurality of communication means and sets a transmission order for the plurality of communication means according to the priority. It is possible that the present invention is not limited thereby.

For example, when the communication means priority is set to messenger communication means and wireless message communication means, the messenger communication means is activated (ie, the target communication means to receive the message) in order to transmit the message information through the messenger communication means. After checking the log-in) status, if the messenger communication means is deactivated, it is preferable to process the message information to be transmitted to the wireless message communication means.

Subsequently, when the communication means transmits the response message sending request information and the response message receiving communication means information to the second server (825), the second server responds with the received response message sending request information. The response message is processed to be transmitted to the communication means for receiving (830).

Here, the second server may directly send the response message sending request information to the communication means for receiving the response message, or may be processed to be transmitted through the server (or a server for transmitting a separate message). The invention is not limited.

9 is a diagram illustrating a process of transmitting a message from a user terminal 115 to a communication means designated by a user according to another exemplary embodiment of the present invention.

9 illustrates a process of transmitting a message from the user terminal 115 illustrated in FIG. 4 to the communication means designated by the user illustrated in FIG. 22 via the web server 100. Those skilled in the art to which the present invention pertains can infer various implementation methods for the process of transmitting a message from the user terminal 115 shown in FIG. 9 to a communication means designated by the user. The present invention includes all the implementation methods inferred, and the technical features are not limited only to the implementation method shown in FIG.

Hereinafter, in FIG. 9, the user terminal 115 shown in FIG. 4 is referred to as a “terminal” for convenience, and the web server 100 shown in FIG. 4 is referred to as a “server” for convenience and the message shown in FIG. The processing server 105 is referred to as "second server" for convenience.

Referring to FIG. 9, the terminal includes at least one message information and communication means for receiving a response message (ie, advertisement medium user communication means) through an interface (or a program) output through FIG. 5. Input (or select) the message sending request information (900).

If the message sending request information is input (or selected) (905), the terminal sends a message including at least one of the input message information, communication means for receiving a response message (i.e., advertisement medium user communication means). The request information is transmitted to the server (910).

According to an embodiment of the present invention, in response to a post (or web page) provided to the terminal, communication means for receiving the received message information and response message as communication means information stored in association with the target post (or advertisement data) information. (I.e., advertisement medium user communication means) It is preferable to transmit the message sending request information including at least one information.

Here, the communication means for receiving the response message (ie, the advertisement medium user communication means) information is included in the personal information of the advertisement medium user if the advertisement medium user is logged in when the advertisement medium user omits an input. Available information.

According to another embodiment of the present invention, corresponding to the post (or web page) provided to the terminal, the communication means information associated with the target post (or advertising data) information stored in the received message information, response message communication for receiving Preferably, the information is transmitted to the message processing server 105 in association with the message sending request information including at least one means (ie, advertisement medium user communication means) information. The communication means is transmitted through the message processing server 105. It is desirable to send to.

Here, the communication means information (or communication means for receiving a response message (ie, advertising media user communication means) information) comprises a wired terminal or a wireless terminal or a web board or a web hard or web server 100 or more. desirable.

Further, the communication means information (or communication means for receiving a response message (i.e., advertisement medium user communication means) information) may be a messenger communication means or an email communication means or a wired message communication means or a wireless message communication means or a web bulletin board communication means or a message. It is preferable to include one or more receiving programs.

Thereafter, the server may include message sending request information including at least one of the received message information, communication means for receiving a response message (that is, advertisement medium user communication means), and the output target post (or advertisement data) information. And transmitting the communication means information stored in association with the second server (915), and correspondingly, the second server changes the communication means information for receiving the response message included in the received message sending request information into the relay communication means information. In operation 920, the relay communication means information and the message information included in the message sending request information are transmitted to the communication means (925).

Here, when the second server transmits the message information as the communication means information, there may be a plurality of communication means.

Alternatively, when the second server processes the message information to be transmitted as the communication means information, the second server may transmit at least one of a plurality of communication means according to a time for transmitting the message information, thereby providing the present invention. This is not limited.

For example, when the message information transmission time is after 12 pm, it is preferable to transmit the message information by transmission (for example, email, messenger, etc.) to a communication means other than a mobile phone.

Alternatively, when processing the message information to be transmitted to the communication means information, the second server sets a priority for the plurality of communication means and sets a transmission order for the plurality of communication means according to the priority. It is possible that the present invention is not limited thereby.

For example, when the communication means priority is set to messenger communication means and wireless message communication means, the messenger communication means is activated (ie, the target communication means to receive the message) in order to transmit the message information through the messenger communication means. After checking the log-in) status, if the messenger communication means is deactivated, it is preferable to process the message information to be transmitted to the wireless message communication means.

Thereafter, when the communication means transmits the response message sending request information and the relay communication means information to the second server (930), the second server corresponds to the number of response messages corresponding to the received relay communication means information. The received response message sending request information is transmitted to the credit communication means (935).

Here, the second server may directly send the response message sending request information to the communication means for receiving the response message, or may be processed to be transmitted through the server (or a server for transmitting a separate message). The invention is not limited.

According to the present invention, there is an advantage that the customer can directly communicate with the seller (or advertiser) the content of the advertising data in the process of using the Internet service.

According to the present invention, an effective question / answer message list is generated by generating a question message list using a ranking of question messages transmitted by customers before the seller (or an advertiser) directly creates a list of question messages of numerous customers. There is an advantage that can be managed.

According to the present invention, by automatically processing the answers to the question message of a large number of customers in the server, there is an advantage that can be easily serviced without spending a lot of time to the advertiser.

Claims (5)

When the user requesting the advertisement data is requested to register an answer message corresponding to the question message of the user of the advertisement medium, the user terminal which has requested the advertisement data is registered to register the question list and the answer message to the question message included in the question list. Processing the interface or program for outputting; And storing the response message in association with the registered question message when the user who has requested to display the advertisement data through the output interface or program requests registration of the response message. The method of claim 1, Checking a reception frequency of a question message included in the question list when a question message about advertisement data transmitted by the user of the advertisement medium exists in the database; And selecting a ranking of the plurality of question messages included in the question list in response to the frequency of receiving the question message, and updating the question list corresponding to the plurality of question message ranks. How to register a reply message. The method of claim 1, Storing the received question message in the database if a question message for advertisement data transmitted by the user of the advertisement medium does not exist in the database; And when the stored question message is repeatedly received from a plurality of advertisement media users, updating the question message list stored in the database to generate a new question list. A computer-readable recording medium having recorded thereon a program for executing the method of claim 1. A question message data file containing an expected question message that a user who has registered advertisement data will receive from one or more advertisement media users; An answer message data file storing at least one answer message corresponding to the question message; And an advertiser information data file for storing the advertiser information providing the answer message. And the question message data file, the answer message data file, and the advertiser information data file are interconnected and stored.

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