KR101497116B1 - Method for Providing User-created Multimedia Contents - Google Patents

Abstract

The present invention relates to a method of providing user-created multimedia contents, the method comprising: reading a context of a web page to be provided to the terminal, the method comprising: Wherein the server identifies one or more keywords corresponding to the web page, and the server generates user-created multimedia content associated with at least one context or keyword that matches the identified keyword among user-created multimedia content associated with the context or keyword The server verifies the advertisement data matched with at least one of the keywords corresponding to the web page and the user-created multimedia contents, and the server transmits the user-created multimedia contents to the terminal On a web page The process to display the advertisement data.

User-created multimedia content, content output

Description

Technical Field [0001] The present invention relates to a method for providing user-

FIG. 1 is a block diagram illustrating a system for providing multimedia contents and an advertisement providing system in accordance with one embodiment of the present invention, in which multimedia contents corresponding to a keyword (or a context) on the contents and an advertisement are provided when a client registers information in a blog Fig.

2 is a block diagram of a system for providing multimedia contents and an advertisement data providing multimedia contents and advertisements corresponding to a keyword (or a context) included in web page request information received from a client terminal according to an embodiment of the present invention to be.

3 is a diagram illustrating an operation process of a web server for providing multimedia contents and advertisement data according to an embodiment of the present invention.

4 is a flowchart illustrating an operation of a content providing server for a multimedia content providing service according to an embodiment of the present invention.

5 is a flowchart illustrating an operation of an advertisement server for providing advertisement data according to an embodiment of the present invention.

DESCRIPTION OF THE EMBODIMENTS

100: Web server 105: Content providing server

110: Advertisement server 115: Advertiser server

120:

The present invention provides a method of providing user-created multimedia contents, which is executed by a server for providing a web page to a terminal, wherein the server reads a context of a web page to be provided to the terminal and stores one or more keywords corresponding to the web page Wherein the server verifies user-created multimedia content associated with at least one context or keyword that matches the identified keyword among user-created multimedia content associated with the context or keyword, The server verifies the advertisement data matched with at least one keyword among all the keywords corresponding to the user-created multimedia contents, and the server processes the advertisement data so that the advertisement data is displayed on the web page providing the user- User-created multimedi To a content providing method.

With the rapid development of modern society and the rapid development of information and communication technology, devices with a convenient function of computers have been introduced to most individuals, and Internet services by various methods using computerized computers have been used.

Among them, it is inconvenient to visit and search websites of various sites in order to provide multimedia contents such as images suitable for keywords such as blogs, etc., There is a dot.

In order to solve the above problems, an object of the present invention is to provide a method for providing user-created multimedia contents, which is executed by a server for providing a web page to a terminal, wherein the server reads a context of a web page to be provided to the terminal, Comprising the steps of: identifying one or more keywords corresponding to a web page; and generating a user-created multimedia content associated with at least one context or keyword matching the identified keyword among user-created multimedia content associated with the context or keyword Confirming the advertisement data matching the at least one keyword among the web page and at least one keyword corresponding to the user-created multimedia contents, and transmitting the user-created multimedia contents to the terminal On the web page provided, Has a high user-generated type providing multimedia contents, comprises the step of processing the data is to be displayed to provide.

A method for providing user-created multimedia contents according to the present invention is a method for providing user-produced multimedia contents, which is executed by a server for providing a web page to a terminal, wherein the server reads a context of a web page to be provided to the terminal The method comprising: identifying one or more keywords corresponding to the web page; and transmitting the user-created multimedia content associated with the context or keyword to at least one context or keyword matching the identified keyword And confirming the advertisement data matching the at least one keyword among the keywords corresponding to the web page and the user-created multimedia contents, and transmitting the user-created multimedia contents to the terminal Web serving as The page is characterized in that it comprises the step of processing to display the advertisement data.

The method may further include distributing a portion of the revenue corresponding to the advertisement data to a user who has made or registered the user-created multimedia contents.

The keyword corresponding to the web page may include at least one of a search keyword requesting the web page and a keyword extracted from a context included in the web page, .

In the method of providing user-created multimedia contents according to the present invention, the user-created multimedia contents are stored in association with a keyword or a context registered by the user, and the keyword corresponding to the user- A keyword, or a keyword extracted from a context registered by the user.

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The operation principle of the preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings and description. It should be understood, however, that the drawings and the following detailed description are exemplary and explanatory and are intended to provide further explanation of the invention, and are not to be construed as limiting the present invention. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. The terms used below are defined in consideration of the functions of the present invention, which may vary depending on the user, intention or custom of the operator. Therefore, the definition should be based on the contents throughout the present invention.

It is to be understood that both the foregoing general description and the following detailed description of the present invention are exemplary and explanatory and are intended to provide further explanation of the invention as claimed. The configuration is omitted as much as possible, and a functional configuration that should be additionally provided for the present invention is mainly described. Those skilled in the art will readily understand the functions of components that have been used in the prior art among the functional configurations that are not shown in the following description, The relationship between the elements and the components added for the present invention will also be clearly understood.

In order to efficiently explain the essential technical features of the present invention, the following embodiments properly modify the terms so that those skilled in the art can clearly understand the present invention, It is by no means limited.

As a result, the technical idea of the present invention is determined by the claims, and the following embodiments are merely means for effectively explaining the technical idea of the present invention to a person having ordinary skill in the art to which the present invention belongs Only.

Those skilled in the art will appreciate that the present invention can be applied to various embodiments of the present invention by referring to and modifying the present invention at a time of providing multimedia content, The multimedia contents associated with the contents may be preset and stored, and thus the present invention is not limited thereto.

In addition, it is possible to refer to and modify the present invention by those skilled in the art to which the present invention belongs. In addition to the company providing the advertisement data providing service, (Or, if the content is a post on a blog, the blog owner, etc.), the present invention is not limited thereto.

1 is a block diagram illustrating a system for providing multimedia contents and an advertisement providing multimedia contents corresponding to a keyword (or a context) on the contents and an advertisement when a client registers information on a blog (or a bulletin board etc.) according to an embodiment of the present invention. It is a drawing.

1, when web page request information including a predetermined keyword (or a context) is transmitted from a predetermined client terminal 120, the web page request information including a keyword (or a context) received from the client terminal 120 (Or a predetermined area near the provided multimedia contents) on the provided multimedia contents when providing the multimedia contents (e.g., moving picture, image, voice, etc.) corresponding to the web page request information, And an advertisement providing system. Those skilled in the art will be able to refer to and modify various aspects of the multimedia content and advertisement providing system according to the present invention, However, it should be understood that the present invention includes all such contemplated embodiments, The technical features thereof are not limited only by the method shown in FIG.

For example, it is possible to provide a user interface for inputting web page request information including a keyword (or a context) provided from the client terminal 120, and to provide a web page including the keyword (or context) A web server 100 for providing multimedia contents and an advertisement providing service corresponding to page request information and a web page requesting unit for requesting a web page including the keyword (or a context) to the web server 100 in cooperation with the web server 100 A content providing server 105 for providing multimedia contents corresponding to a keyword (or a context) included in information received from the client terminal 120 in a certain area of a web page output on the client terminal providing information, , A web page request including a keyword (or a context) provided from the client terminal 120 in the web server 100, An advertisement server 110 for providing at least one or more pieces of advertisement data to be output to a predetermined area (or a predetermined area near the multimedia contents) on the multimedia contents when providing multimedia contents corresponding to the information, The advertiser server 115 providing a web page operated by the advertiser (or owned by the advertiser) can receive at least a combination of at least two of the web server 100, the content providing server 105, the advertisement server 110 and the advertiser server 115 The present invention is not limited thereto.

The advertisement server 110 and the advertiser server 115 may be combined with at least one of the web server 100, the content providing server 105, the advertisement server 110 and the advertiser server 115, The detailed description will be omitted for the sake of brevity, as you will be familiar with the technical features required to configure the server.

Referring to FIG. 1, the multimedia contents and advertisement providing system generates content having a specific keyword (or a context) by a predetermined client and transmits the generated content to the web server 100, or the client (or another client) And a client terminal 120 including at least one wired terminal or a wireless terminal for requesting contents including a previously stored keyword (or a context).

The client terminal 120 accesses at least one web server 100 through a predetermined communication network and connects the communication channel for the multimedia contents and the advertisement providing service. The client terminal 120 is provided with a network communication function for connecting to a predetermined communication network and at least one or more web browsers. The client terminal 120 may be a fixed terminal such as a desktop computer having the network communication function and a web browser, A semi-fixed terminal such as a notebook, or a portable terminal capable of portable / mobile communication.

According to an embodiment of the present invention, the client terminal 120 preferably includes at least one wired terminal connected to a wired communication network based on TCP / IP (Transmission Control Protocol / Internet Protocol) It is preferable to connect the web server 100 with a communication channel for the multimedia contents and the advertisement providing service according to a Hyper-Text Transfer Protocol (HTTP) compatible protocol.

According to another embodiment of the present invention, the client terminal 120 may be a CDMA (Code Division Multiple Access) / WCDMA (Wide-CDMA) based wireless communication network or an IEEE 802.11x based wireless communication network or an IEEE 802.16x based wireless communication network (HTTP) -compatible protocol provided in the communication network, the web server 100 and the multimedia contents and advertisement may be provided in accordance with an HTTP (Hyper Text Transfer Protocol) It is preferable to connect a communication channel for providing service.

After the communication channel for the multimedia contents and the advertisement providing service is connected to the web server 100, the client terminal 120 receives the multimedia contents and the advertisement providing service from the web server 100 through the communication channel (E.g., *. Html, *. Htm, *. Asp * *. Jsp, *. Xml, *. Wml, etc.) compatible with HTML (Hyper Text Markup Language) And the web document is output through a web browser provided in the client terminal 120. [

The client terminal 120 may connect a communication channel for the multimedia contents and the advertisement providing service to the web server 100 and the web server 100 may connect the communication channel for the multimedia contents and the advertisement providing service, And receives a web document for the multimedia contents and the advertisement providing service from the web browser and outputs the web document through the web browser. Therefore, detailed description thereof will be omitted for the sake of convenience.

According to the embodiment of the present invention, the web document received by the client terminal 120 through the communication channel inputs web page request information including a predetermined keyword (or context) for the multimedia content and the advertisement providing service (Or selects) the web page request information including the keyword (or the context) through the user interface, the client terminal 120 may include at least one user interface for inputting (or selecting) The web server 100 transmits the web page request information including the keyword (or the context) to the web server 100 through the communication channel.

Here, the web page request information including the predetermined keyword (or context) for the multimedia content and the advertisement providing service may be transmitted to a blog, a bulletin board, and a web page output in a predetermined area on at least one web page provided by the web server 100, E-mail, and the like.

1, when the advertisement data processing system provides web page request information including a keyword (or a context) in the client terminal 120, the advertisement data processing system generates a web page corresponding to the provided web page request information, (Or a context) corresponding to a keyword (or a context) on a web page request information including the keyword (or a context) in a predetermined area of the output web page, A web server 100 for outputting a web page including a user interface for outputting at least one advertisement data to be output to a predetermined region (or a predetermined area near the multimedia content) on the multimedia content; (Or a context) provided from the client terminal 120 in association with the keyword (Or web server 100) with multimedia content corresponding to the keyword (or context) in response to the web page request information and outputting the multimedia content to be output on the output user interface At least one advertisement data for a keyword (or a context) corresponding to the multimedia contents provided by the server 105 and the contents providing server 105 (or the web server 100) to the client terminal 120 (Or web server 100) and processes the output of the advertisement data to be output on the user interface, and at least one advertisement data provided through the advertisement server 110 (or the web server 100) And an advertiser server (115) for outputting a web page corresponding to the selected advertisement data if it is selected.

The web server 100 may transmit web page request information including a keyword (or a context) to be input (or selected) by the client through the information request interface output from the client terminal 120 to the client terminal 120 The multimedia content corresponding to the keyword (or the context) on the received web page request information is provided, and if it is determined that the multimedia content corresponding to at least one advertisement It is preferable to process the data to be provided to the client terminal 120.

The content providing server 105 transmits the web page request information including the keyword (or context) provided from the client terminal 120 to the web server 100, (Or the web server 100) to the client terminal 120 (or the web server 100) in response to the request of the web server 100 by requesting at least one multimedia content corresponding to the information keyword (or context) And outputs the multimedia contents to a user interface output on the client terminal 120.

The web server 100 receives the web page request information including the keyword (or the context) provided from the client terminal 120. The advertisement server 110 transmits the web page request information received from the client terminal 120 The client terminal 120 (or the web server 100 or the web server 100) may request the at least one advertisement data corresponding to the keyword (or the context) on the web server 100 (or the content providing server 105) The content providing server 105) may provide at least one or more pieces of advertisement data corresponding to the keyword (or the context).

In addition, the advertisement data provided by the advertisement server 110 may be transmitted to the multimedia contents providing server 105 (or the web server 100) via the multimedia corresponding to the web page request information received from the client terminal 120 It is preferable to process the content to be output in a predetermined area (or a predetermined area near the multimedia content) on the multimedia content when the content is provided. If there is no multimedia content to be provided to the client terminal 120, It is possible.

When the advertiser server 115 confirms click (or selection) information on the advertisement data when providing advertisement data to the client terminal 120 from the web server 100, the advertiser server 115 transmits the advertisement It is desirable to provide an advertiser web page corresponding to the data.

2 is a block diagram of a system for providing multimedia contents and an advertisement data providing multimedia contents and advertisements corresponding to a keyword (or a context) included in web page request information received from the client terminal 120 according to an embodiment of the present invention Fig.

2 is a block diagram illustrating a method of providing multimedia content and an advertisement data providing service to at least one client terminal 120 in a predetermined web server 100. The web page request information received from the client terminal 120 The multimedia contents and advertisement data providing system providing multimedia contents and advertisements corresponding to the keywords (or contexts) included in the advertisement data providing system, and those having ordinary knowledge in the art to which the present invention belongs, (Or a context) included in the web page request information received from the client terminal 120 by referring to and / or modifying the multimedia content and the advertisement data provided by the client terminal 120 However, the present invention is not limited to the above- And the technical features thereof are not limited only by the method shown in FIG.

2, the web server 100, the content providing server 105, and the advertisement server 110 (see FIG. 2) ) May be composed of at least one server combining at least two or more servers, and the present invention is not limited thereto.

2, the web operation D / B, the content D / B 250, the advertisement D / B 250, and the advertisement D / B 250 shown in FIG. 2, B 280 and a billing history D / B 285. The present invention is not limited to this.

In addition, those who have ordinary skill in the art will be able to refer to and modify the FIG. 2 to obtain a predetermined web page, not web page request information including the keyword (or context) information (Or context) information included in the received web page information after receiving the request information from the client terminal, and provides the client terminal with multimedia contents corresponding to the confirmed keyword (or context) information The present invention is not limited thereto.

For example, when using a newspaper article service provided through a medium such as the Internet through a predetermined client terminal, the client terminal confirms keyword (or context) information contained in the newspaper article and responds to the keyword (or context) It is preferable to provide the multimedia contents information.

Referring to FIG. 2 according to an embodiment of the present invention, multimedia contents and advertisement data providing multimedia contents and advertisements corresponding to a keyword (or a context) included in web page request information received from the client terminal 120 The system includes at least one client terminal 120 having a predetermined web browser and a web server 120 operating a web site for providing multimedia content and advertisement data providing service to the client terminal 120 through a predetermined communication network. A content providing server 105 for providing a multimedia content providing service in cooperation with the web server 100 and an advertisement server 110 for providing an advertisement data providing service in cooperation with the content providing server 105. [ Wherein the web server 100 is connected to the client terminal 1 20, a portal server or a mail server for providing the multimedia contents and the advertisement data providing service.

The client terminal 120 accesses at least one web server 100 through a predetermined communication network and connects a communication channel for providing the multimedia contents and the advertisement data providing service. The client terminal 120 is provided with a network communication function for connecting to a predetermined communication network and at least one or more web browsers. The client terminal 120 includes a fixed terminal such as a desktop computer having the network communication function and a web browser, Or a semi-fixed terminal such as a notebook, or a portable terminal capable of carrying / moving.

According to an embodiment of the present invention, the client terminal 120 preferably includes at least one wired terminal connected to a wired communication network based on TCP / IP (Transmission Control Protocol / Internet Protocol) It is preferable that the communication channel for the multimedia contents and the advertisement data providing service is connected to the web server 100 according to a Hyper-Text Transfer Protocol (HTTP) compatible protocol.

According to another embodiment of the present invention, the client terminal 120 may be a CDMA (Code Division Multiple Access) / WCDMA (Wide-CDMA) based wireless communication network or an IEEE 802.11x based wireless communication network or an IEEE 802.16x based wireless communication network (HTTP) -compatible protocol provided in the communication network, the web server 100 and the multimedia contents and advertisement may be provided in accordance with an HTTP (Hyper Text Transfer Protocol) It is preferable to connect a communication channel for the data providing service.

After the communication channel for the multimedia contents and the advertisement data providing service is connected with the web server 100, the client terminal 120 receives the multimedia contents and the advertisement data providing service from the web server 100 through the communication channel (E.g., *. Html, *. Htm, *. Asp * *. Jsp, *. Xml, *. Wml, etc.) And the received web document is output through a web browser provided in the client terminal 120. [

Those skilled in the art will appreciate that the client terminal 120 may connect a communication channel for the multimedia content and advertisement data provision service to the web server 100, And receives a web document for the multimedia contents and the advertisement data providing service from the web browser and outputs the web document through the web browser. Therefore, a detailed description thereof will be omitted.

According to the embodiment of the present invention, the web document received by the client terminal 120 through the communication channel includes web page request information including a predetermined keyword (or context) for the multimedia content and the advertisement data providing service (Or selects) the web page request information including the keyword (or the context) through the user interface, the client terminal 120 (120) Transmits the web page request information including the keyword (or the context) to the web server 100 through the communication channel.

Here, the web page request information including the predetermined keyword (or context) for the multimedia content and the advertisement data providing service may be displayed on a blog, a blog, , E-mail, and the like.

The web server 100 includes at least one web document source for generating at least one web document for the multimedia contents and advertisement data providing service, and a web operation D / B for storing web operation data including digital contents. And a DBMS (DataBase Management System) provided.

According to an embodiment of the present invention, the web document source of the web operation data is generated in the web server 100 by providing at least one web document to the at least one client terminal 120 for the multimedia contents and advertisement data providing service And a script code. The data content may include at least one of image content, sound content, and multimedia content to be included in the web document.

If the person skilled in the art is familiar with the present invention, at least one web document for the multimedia contents and advertisement data providing service including the web document source and digital contents included in the web operation data is generated The detailed description will be omitted for the sake of brevity.

According to the embodiment of the present invention, the DBMS may include at least one web service related information (for example, membership information for a membership web service) in addition to the web operation D / B and at least one or more bulletin board management information for providing a bulletin board Those skilled in the art will readily understand that various types of information or contents stored in the DBMS corresponding to the respective application fields of the respective web servers 100 can be easily stored The detailed description thereof will be omitted for the sake of convenience.

Referring to FIG. 2, the web server 100 connects a communication channel for the multimedia contents and advertisement data providing service to at least one client terminal 120, and transmits the multimedia contents and the advertisement data And a web interface unit 200 (or web interface means) for providing at least one web document corresponding to a web page for providing service to the client terminal 120, wherein the web interface unit 200 receives web page request information including the keyword (or context) through the communication channel when transmitting the web page request information including a predetermined keyword (or context) from the client terminal 120 .

The web interface unit 200 receives at least the web page corresponding to the web page to be provided to the client terminal 120 for the multimedia content and the advertisement data providing service according to the HTTP compatible protocol provided in the communication network connected to the client terminal 120 (E.g., *. Html, *. Htm, *. Asp * *. Jsp, *. Xml, *. Wml, etc.).

If at least one web document corresponding to a web page to be provided to the client terminal 120 is generated in the web server 100 after the communication channel is established with the client terminal 120, 200 transmits the web document to the client terminal 120 through the communication channel and outputs the web document through the web browser of the client terminal 120. [

If the web page includes a user interface for inputting web page request information including a predetermined keyword (or a context), the client terminal 120 may transmit the web page including the keyword (or context) The web interface unit 200 receives the web page request information including the keyword (or the context) through the communication channel.

Referring to FIG. 2, the web server 100 is connected to the web operation D / B to provide at least one or more web pages corresponding to a web page to be provided to the client terminal 120 for the multimedia content and the advertisement data providing service A web page operation unit 210 (or web page operation means) for generating an HTML compatible web document (e.g., * .html, * .htm, * .asp. *. Jsp, * .xml, A digital content operation unit 215 for extracting at least one digital content to be included in the web document in association with the web operation D / B and transmitting the extracted digital content to the client terminal 120 through which the generated web document is transmitted And controlling the generation of at least one web document in the web page operation unit 210 according to a web page operation procedure corresponding to the multimedia content and the advertisement data providing service, A web service control unit 205 (or a web service control unit) for controlling at least one digital content to be included in the generated web document by the digital content operating unit 215 and outputting the extracted digital content to the client terminal 120 The web interface unit 200 is connected to the web service control unit 205 and stores at least one web document generated by the web page operation unit 210 To the client terminal (120) through the communication channel.

The web service control unit 205 controls the web page operation unit 210 to transmit the multimedia content and the advertisement data providing service according to the web page operation procedure corresponding to the multimedia content and the advertisement data providing service (or a web page request from the client terminal 120) And at least one web document corresponding to a web page for the advertisement data providing service is generated. The web page operating unit 210 is connected to the web service control unit 205, And at least one web document corresponding to the web page for the advertisement data providing service is generated.

According to an embodiment of the present invention, the at least one web document corresponding to the web page for the multimedia content and the advertisement data providing service includes at least one of keywords (or keywords) included in the web page request information received from the client terminal 120 At least one user interface to be provided to the client terminal 120 and at least one web page information corresponding to the web page request information for the multimedia contents and the advertisement data providing service corresponding to the web page request information desirable.

The web document generated by the web page operation unit 210 includes at least one digital content link. The client terminal 120 receiving the web document corresponds to the digital content link to the web server 100 The digital content operating unit 215 outputs at least one digital content corresponding to the digital content link from the web operation D / B, and transmits the output digital content to the web interface D / The client terminal 120 transmits the digital content to the client terminal 120 through the Internet 200 so that the digital content is included in the web document transmitted to the client terminal 120 and output.

2, the web server 100 includes an information receiver (not shown) for receiving web page request information including a keyword (or a context) from the client terminal 120 for the multimedia content and the advertisement data providing service A keyword validation unit 225 (or a keyword validation unit) for confirming a key word (or a context) included in the web page request information received from the client terminal 120, A multimedia content corresponding to the identified keyword (or a context), and an information relay unit 230 for requesting the advertisement data to be output to a predetermined area of a web page, which is transmitted from the web server 100 to the client terminal 120, (Or an information relaying means), wherein the web page operation procedure corresponding to the multimedia content and the advertisement data providing service It depending characterized in that obtained by having a web service control unit 205 for controlling to provide a web page corresponding to the web page request information received through the information receiver 220.

The information receiving unit 220 receives web page request information including a keyword (or a context) from the client terminal 120 in order to utilize the multimedia contents and advertisement data providing service provided by the web server 100 .

According to an embodiment of the present invention, the web page request information including the keyword (or context) received from the client terminal 120 is transmitted to at least one or more web pages provided through the web page operation unit 210 It is preferable that the information is web page request information including content selection information that selects content included (for example, an article registered on a blog, an article registered on a bulletin board, an e-mail exchanged between customers, and the like).

According to another embodiment of the present invention, the web page request information including the keyword (or the context) received from the client terminal 120 is transmitted to the web server 100 when the web server 100 provides a search service such as a portal server And web page request information including keyword (or context) information (for example, a search word, a search sentence, a keyword, etc.) input for use of the search service.

The keyword check unit 225 checks a keyword (or a context) included in the web page request information received from the client terminal 120.

According to an embodiment of the present invention, when the received web page request information is content selection information, the web server 100 generates (or extracts) a web page corresponding to the content selection, ), It is preferable to confirm the keyword (or context) information included in the web page.

According to another embodiment of the present invention, when the received web page request information is keyword (or context) information, it is preferable that the received keyword (or context) information is confirmed.

According to another embodiment of the present invention, when the received web page request information is keyword (or context) information, the web server 100 generates a web page corresponding to the keyword (or context) (Or extracts) the web page and provides it to the client terminal 120, it is preferable to confirm the keyword (or context) information included in the web page.

The information relaying unit 230 transmits the multimedia content request information including the keyword (or context) information to the content providing server 105 (or the content providing server 105) for the multimedia content and the advertisement data providing service corresponding to the confirmed keyword , Or transmits the advertisement data request information including the keyword (or context) information to the advertisement server 110.

The information relay unit 230 receives the multimedia content corresponding to the multimedia content request information from the content providing server 105 and stores the received multimedia content in a predetermined area on the web page output on the client terminal 120 The present invention is not limited thereto.

The information relay unit 230 receives the advertisement data corresponding to the advertisement data request information from the advertisement server 110 and transmits the advertisement data to the client terminal 120 in a predetermined area And the received advertisement data may be output in a predetermined area near the multimedia contents. However, the present invention is not limited thereto.

When transmitting the advertisement data request information, the information relay unit 230 may check the existence of the multimedia contents provided by the contents providing server 105 to transmit the advertisement data request information only when there is the multimedia contents, The present invention is not limited thereto.

Referring to FIG. 2, a content providing server 105 providing the multimedia content providing service in cooperation with the web server 100 through a predetermined communication network receives a keyword (or a context) received from the web server 100, Multimedia content information, and multimedia content information in order to provide the multimedia contents corresponding to the web page request information transmitted from the client terminal 120 (or the web server 100) to the client terminal 120 (or the web server 100) An information receiver 235 for receiving multimedia content output request information including keyword (or context) information from the web server 100 (or an information relay A content information confirmation unit for checking the multimedia content information corresponding to the keyword information included in the received multimedia content output request information, And outputting the verified multimedia content information to the client terminal 120 in cooperation with the web server 100 or directly outputting the verified multimedia content information to the client terminal 120 And an output processing unit 245 (or an output processing means) for processing the image data.

For the multimedia content providing service, the content providing server 105 may provide the multimedia content with the provider information for registering the multimedia content, the keyword information corresponding to the target keyword (or the context) for which the provider requests the multimedia content output, And a content D / B 250 for associating and storing at least one or more multimedia content information in a context (e.g., context).

The provider information includes personal information (e.g., name, resident registration number, address, telephone number, mobile phone number) of a provider registering multimedia contents to be output in a predetermined area on a web page provided (or provided) (For example, a corporation name, a corporation registration number, a business registration number, a business address, a business telephone number, etc.) of the provider, membership information of the provider And member ID information provided for the multimedia content providing service by registering the multimedia content information to be provided to the client terminal 120).

The keyword information is a keyword (or a context) corresponding to the multimedia content information for a multimedia content providing service corresponding to a keyword (or a context) to be provided to at least one client terminal 120, And may further include tag information according to the intention and purpose of a person skilled in the art.

The multimedia content information includes at least one of a moving picture, an image, and a voice corresponding to a keyword (or a context) to be provided to the client terminal 120, and the multimedia content information is generated by a user Type multimedia contents.

For example, if the web page requested by the client terminal 120 is a text related to Mt. Seolak, the multimedia contents information includes at least one of a landscape photograph of Seoraksan, a street image, a scenic animation, desirable.

The information receiving unit 220 receives multimedia content output request information including keyword (or context) information included in the web page request information received from the client terminal 120 from the web server 100 do.

According to an embodiment of the present invention, receiving multimedia content output request information including the keyword (or context) information may transmit web page request information including the keyword (or context) information to the web server 100 It is preferable to directly receive it from the client terminal 120.

For example, when the client terminal 120 transmits the web page request information to the web server 100, the web server 100 transmits a web page corresponding to the received web page request information, When the client terminal 120 transmits the multimedia content information to the client terminal 120 including the user interface for outputting the multimedia content information in a predetermined area and the link information corresponding to the multimedia content information to be output on the user interface, And transmits the multimedia content output request information including keyword (or context) information corresponding to the link information to the content providing server 105.

According to another embodiment of the present invention, when receiving the multimedia content output request information including the keyword (or context) information, when the web page request information is transmitted from the client terminal 120 to the web server 100, The web server 100 may confirm the keyword (or context) information included in the web page request information and transmit the confirmed keyword (or context) information to the content providing server 105.

The content information verifying unit 240 verifies the multimedia content information corresponding to the keyword (or context) information included in the received multimedia content output request information.

According to an embodiment of the present invention, the content information verification may identify at least one or more multimedia content information matched with keyword (or context) information included in the received multimedia content output request information.

The output processor 245 processes the verified multimedia content information in connection with the web server 100 and outputs the verified multimedia content information to the client terminal 120 or directly to the client terminal 120 do.

According to an embodiment of the present invention, the verified multimedia content information output process may be performed by the content providing server 105 directly to the client terminal 120 when the multimedia content information is directly requested from the client terminal 120, The terminal 120 may provide multimedia content information requested by the terminal 120.

According to another embodiment of the present invention, when the multimedia content information output process including the keyword (or context) information is received from the web server 100, It is preferable that multimedia content information corresponding to a keyword (or a context) included in the request information is transmitted to the web server 100 and the web content is processed to be output from the web server 100 to the client terminal 120.

According to another embodiment of the present invention, the verified multimedia content information output process is a process of outputting keyword (or context) information, output target terminal information (e.g., IP address, MAC address, etc.) It is preferable that the content providing server 105 directly outputs the multimedia content output request information to the client terminal 120 corresponding to the output target terminal information.

Those skilled in the art will appreciate the technical features of the verified multimedia content information output process, and therefore, the detailed description will be omitted for the sake of convenience.

Referring to FIG. 2, an advertisement server 110 providing the advertisement data providing service in cooperation with the web server 100 (or the content providing server 105) through a predetermined communication network includes a web server 100 Corresponding to the web page request information transmitted from the client terminal 120 to the client terminal 120 (or the web server 100) corresponding to the keyword (or context) information received from the client terminal 120 Keyword information, advertisement data information, and deposit information for providing advertisement data corresponding to keyword (or context) information included in the web page request information in a predetermined area (or a predetermined area near the multimedia contents) B (280), keyword (or context) information corresponding to the advertisement data information to be output from the web server 100 (or the content providing server) on the client terminal 120 An advertisement data extracting unit 260 (or an advertisement data extracting unit) that confirms advertisement data corresponding to keyword information received via the information receiving unit 255, An output processor 265 (or an output processor) for outputting the confirmed advertisement data information to the client terminal 120 in connection with the web server 100 or directly outputting the same to the client terminal 120 A billing processing unit 270 (or a billing processing unit) that performs billing processing corresponding to the advertisement data selection when any one of the at least one advertisement data output on the client terminal 120 is selected, , And an information storage unit 275 (or information storage means) for storing the billing process information corresponding to the advertisement data selection in the billing details D / B 285 It shall be.

The advertisement server 110 includes advertiser information for registering the advertisement data information for the advertisement data providing service, and keyword information corresponding to a target keyword (or a context) for which the advertiser requests the advertisement data output. An advertisement data information requesting an advertisement data output corresponding to the keyword (or a context), an advertisement D / B (for associating and storing the deposit information for a billing process when the advertisement data is selected through the client terminal 120) And the advertisement data is output through the client terminal 120. When any one of the output advertisement data is clicked (or selected), the advertiser information, the advertisement providing information, the charging policy information And a DBMS (Data Base Management System) having a billing history D / B 285 for storing the billing history D / B 285 in association with each other.

The advertiser information provides advertisement data for a keyword of a web page to be provided to at least one client terminal 120. When one of the provided at least one advertisement data is selected, (For example, name of the advertiser, resident registration number, address, telephone number, mobile phone number, mail address, etc.) of the advertiser and member information of the advertiser A member ID received from the advertisement server 110, a member ID information inputted by the advertiser, etc.) in order to provide advertisement data for the keyword.

The keyword information is a keyword (or a context) corresponding to the multimedia content information for a multimedia content providing service corresponding to a keyword (or a context) to be provided to at least one client terminal 120, And may further include tag information according to the intention and purpose of a person skilled in the art.

The web server 100 receives the web page request information from the client terminal 120 in order to provide advertisement data corresponding to the keyword information of the web page to be provided to at least one client terminal 120 The web server 100 (or the content providing server 105) provides multimedia contents corresponding to the keyword (or the context) included in the received web page request information, and transmits the multimedia content corresponding to the keyword Or a uniform region near the multimedia contents), coupon information, prize information, and mileage information.

The deposit information may include advertisement data information matched with the keyword information, advertisement data corresponding to the advertisement data information, providing the advertisement data to the client terminal 120, When any one of the above advertisement data is clicked (or selected), the amount information (or the contracted amount information) deposited by the advertiser in order to pay a predetermined advertisement amount corresponding to the click (or selection) It is preferable that at least one financial account information to be paid (or paid) financial information is included, and it is preferable that the information provider further includes information of a depositor (or an advertiser or a manager) depositing the money according to the intention and purpose of a person skilled in the art .

The advertisement providing information provides advertisement data corresponding to a keyword (or a context) to at least one client terminal 120. When the provided advertisement data is clicked (or selected), the advertisement providing information provides advertisement selection Time information, advertisement selection information for the selected advertisement data when one of the at least one advertisement data is selected, and advertisement data selected when the advertisement data is selected, in association with the advertiser server 115, It is preferable that the advertisement data selection information includes at least one or more advertisement data selection charging information that has been charged according to the charging policy information.

According to the embodiment of the present invention, the billing policy information includes an advertiser-specific differential billing policy, a wired message transmission billing policy, a wireless message transmission billing policy, a wire / wireless message transmission integration billing policy, a differential billing policy per advertisement, , A billing policy for multiple transmission, and the like, and may be changed according to the intention and purpose of a person skilled in the art.

Also, the billing policy information may be a billing policy designated by the enterprise providing the service.

Herein, the differential charging policy for each advertiser included in the charging policy information may be applied to a company providing the message transmission / reception service between the advertiser and the client by applying at least one advertisement discount contract according to the advertiser contract Discount policy for service, service-specific charging policy, and the like, and may be changed according to the intention and purpose of a person skilled in the art.

The information receiving unit 255 receives advertisement data output request information including keyword (or context) information included in the web page request information received from the client terminal 120 from the web server 100 do.

According to one embodiment of the present invention, the advertisement data output request information including the keyword (or context) information is transmitted to the web server 100 by transmitting the web page request information including the keyword (or context) It is preferable to directly receive it from the client terminal 120.

For example, when the client terminal 120 transmits the web page request information to the web server 100, the web server 100 transmits a web page corresponding to the received web page request information, When the client terminal 120 transmits the multimedia content information to the client terminal 120 including the user interface for outputting the multimedia content information in a predetermined area and the link information corresponding to the advertisement data information to be output on the user interface, And transmits advertisement data output request information including keyword (or context) information corresponding to the link information to the advertisement server 110.

According to another embodiment of the present invention, when receiving the multimedia content output request information including the keyword (or context) information, the client terminal 120 transmits web page request information to the web server 100 , The web server 100 confirms the keyword (or context) information included in the web page request information and transmits the confirmed keyword (or context) information to the advertisement server 110.

The advertisement data extracting unit 260 identifies advertisement data information corresponding to keyword (or context) information included in the received advertisement data output request information.

According to an embodiment of the present invention, it is preferable that the advertisement data information check identifies at least one or more pieces of advertisement data information matched with keyword (or context) information included in the received advertisement data output request information.

The output processing unit 245 processes the confirmed advertisement data information in association with the web server 100 and outputs the same to the client terminal 120 or directly to the client terminal 120 do.

According to one embodiment of the present invention, the confirmed advertisement data information output process is performed by the advertisement server 110 directly from the client terminal 120 to the client terminal 120, It is preferable to provide the advertisement data information requested by the advertisement server 120.

According to another embodiment of the present invention, when the advertisement data output request process including the keyword (or context) information is received from the Web server 100, It is preferable that the advertisement data information corresponding to the keyword (or the context) included in the request information is transmitted to the web server 100 and is output from the web server 100 to the client terminal 120.

According to another embodiment of the present invention, the confirmed advertisement data information output process is a process of outputting keyword (or context) information, output destination terminal information (e.g., IP address, MAC address, etc.) It is preferable that the advertisement server 110 directly outputs the advertisement data output request information to the client terminal 120 corresponding to the output target terminal information.

According to another embodiment of the present invention, when the advertisement data output request process including the keyword (or context) information is received from the content providing server 105, The advertisement data information corresponding to the keyword (or the context) included in the data output request information is transmitted to the content providing server 105 and processed to be output to the client terminal 120 through the content providing server 105 .

Those skilled in the art will appreciate the technical features of the above-described process for outputting the advertisement data information, and therefore the detailed description will be omitted for the sake of convenience.

When one of the provided advertisement data is clicked (or selected) corresponding to the advertisement data information output through the output processing unit 265, the billing processing unit 270 associates the billing policy information with the billing policy information for the selected advertisement data , And distribute the proceeds corresponding to the charged amount to the producer who has registered the multimedia contents.

According to the method of the present invention, it is preferable that the billing process performs billing processing corresponding to the billing policy information, and the amount corresponding to the billing processing result is subtracted from the deposit deposited by the billing target advertiser in real time or periodically And distribute the profit corresponding to the deducted bill to the producer of the multimedia contents.

Those skilled in the art will appreciate that the billing method, the method of calculating the proceeds corresponding to the charged amount, and the technical features of the method of distributing the proceeds are known The detailed description will be omitted for the sake of convenience.

3 is a diagram illustrating an operation process of the web server 100 for providing multimedia contents and advertisement data according to an embodiment of the present invention.

3, when the client terminal 120 shown in FIG. 2 transmits web page request information including predetermined keyword (or context) information, the multimedia content corresponding to the received web page request information A web page including information corresponding to the web page request information, a user interface for outputting advertisement data in a predetermined area (or a predetermined area near the multimedia content) on the multimedia content, The present invention will be described in detail with reference to the accompanying drawings and the accompanying drawings, in which: FIG. 1 is a flowchart illustrating an operation procedure of a web server 100 for providing multimedia contents and an advertisement data providing service according to an embodiment of the present invention; An operation process of the web server 100 for the multimedia contents and advertisement data providing service It is to be understood that the invention is not limited to the disclosed embodiments.

For example, those skilled in the art will be able to refer to and modify the FIG. 3 to modify the order of the operation flow of the web server 100 for the multimedia contents and advertisement data providing service But the present invention is not limited thereto.

Hereinafter, in the present invention, the client terminal 120 shown in FIG. 2 is referred to as a " terminal " for convenience, and the web server 100 shown in FIG.

Referring to FIG. 3, a client executes a predetermined browser program provided on a terminal to access a server (300), and the server connects a communication channel with the terminal through the browser program (305).

Then, the terminal transmits web page request information including a keyword (or a context) to the server through the connected communication channel (310), and the server receives the web page request information and transmits the web page request information And confirms whether there is a corresponding web page (315).

According to an embodiment of the present invention, the web page request information including the keyword (or context) received from the client terminal 120 is transmitted to at least one or more web pages provided through the web page operation unit 210 It is preferable that the information is web page request information including content selection information including content (for example, an article registered on a blog, an article registered on a bulletin board, an e-mail exchanged between customers, etc.).

According to another embodiment of the present invention, the web page request information including the keyword (or the context) received from the client terminal 120 is transmitted to the web server 100 when the web server 100 provides a search service such as a portal server And web page request information including keyword (or context) information (for example, a search word, a search sentence, a keyword, etc.) input for use of the search service.

If the web page does not exist (320), the server generates information including the error information informing that there is no web page for the received web page request information, and transmits the information to the terminal (325) do.

On the other hand, if the web page exists (320), the server confirms (330) the keyword (or context) information included in the received web page request information, and the server transmits the confirmed keyword And transmits the multimedia data output request information and the advertisement data output request information to the contents providing server 105 and the advertisement server 110 (335).

According to an embodiment of the present invention, when the received web page request information is content selection information, the web server 100 generates (or extracts) a web page corresponding to the content selection, ), It is preferable to confirm the keyword (or context) information included in the web page.

According to another embodiment of the present invention, when the received web page request information is keyword (or context) information, it is preferable that the received keyword (or context) information is confirmed.

According to another embodiment of the present invention, when the received web page request information is keyword (or context) information, the web server 100 generates a web page corresponding to the keyword (or context) (Or extracts) the web page and provides it to the client terminal 120, it is preferable to confirm the keyword (or context) information included in the web page.

The server transmits multimedia content request information including the keyword (or context) information to the content providing server 105 for the multimedia contents and the advertisement data providing service corresponding to the confirmed keyword (or context) information, Or the advertisement data request information including the keyword (or context) information to the advertisement server 110.

The server receives the multimedia content corresponding to the multimedia content request information from the content providing server 105 and outputs the received multimedia content to a predetermined area on the web page output on the client terminal 120 The present invention is not limited thereto.

In addition, the server receives advertisement data corresponding to the advertisement data request information from the advertisement server 110 and transmits the advertisement data to the client terminal 120 in a predetermined area (or near the multimedia contents) on the multimedia content on the web page Area), and the present invention is not limited thereto.

Also, when transmitting the advertisement data request information, the server may check the presence or absence of the multimedia contents provided by the contents providing server 105 to transmit the advertisement data request information only when there is multimedia contents. It is not limited.

Thereafter, when generating a web page corresponding to the received web page request information, the server displays a user interface for outputting the multimedia content information on the web page, a predetermined area on the multimedia content (or a predetermined area near the multimedia content) (Or extracts) a web page including a user interface for outputting advertisement data to the terminal (340), and transmits the generated web page to the terminal (345).

According to an embodiment of the present invention, at least one web document corresponding to a web page for the multimedia content and the advertisement data providing service corresponds to a keyword (or a context) included in the web page request information received from the terminal At least one user interface to provide the multimedia contents and the advertisement data providing service to the terminal, and at least one web page information corresponding to the web page request information.

FIG. 4 is a flowchart illustrating an operation of a content providing server 105 for providing multimedia content according to an embodiment of the present invention.

4, when the client terminal 120 shown in FIG. 2 transmits web page request information including predetermined keyword (or context) information, the multimedia content corresponding to the received web page request information A web page including information corresponding to the web page request information, a user interface for outputting advertisement data in a predetermined area (or a predetermined area near the multimedia content) on the multimedia content, And providing a multimedia content providing service for outputting multimedia content corresponding to the keyword (or context) to a user interface for outputting the multimedia content on the provided web page, As a matter of fact, The present invention can be applied to various embodiments of the operation of the content providing server 105 for multimedia content providing service by referring to and modifying the FIG. 4. However, The present invention is not limited thereto.

For example, those skilled in the art will be able to refer to and modify the FIG. 4 to modify the order of the operation flow of the content providing server 105 for the multimedia content providing service The present invention is not limited thereto.

Hereinafter, in the present invention, the client terminal 120 shown in FIG. 2 is referred to as a " terminal " for convenience, and the content providing server 105 shown in FIG.

Referring to FIG. 4, the web server 100 shown in FIG. 2 transmits multimedia content output request information including keyword (or context) information confirmed in the web page request information received from the terminal to the server (400).

The server transmits multimedia content request information including the keyword (or context) information to the content providing server 105 for the multimedia contents and the advertisement data providing service corresponding to the confirmed keyword (or context) information, Or the advertisement data request information including the keyword (or context) information to the advertisement server 110.

The server receives the multimedia content corresponding to the multimedia content request information from the content providing server 105 and outputs the received multimedia content to a predetermined area on the web page output on the client terminal 120 The present invention is not limited thereto.

In step 405, the server confirms whether there is multimedia content information to be provided to the terminal in response to keyword (or context) information included in the received multimedia content output request information.

According to an embodiment of the present invention, receiving multimedia content output request information including the keyword (or context) information may transmit web page request information including the keyword (or context) information to the web server 100 It is preferable to directly receive it from the client terminal 120.

For example, when the client terminal 120 transmits the web page request information to the web server 100, the web server 100 transmits a web page corresponding to the received web page request information, When the client terminal 120 transmits the multimedia content information to the client terminal 120 including the user interface for outputting the multimedia content information in a predetermined area and the link information corresponding to the multimedia content information to be output on the user interface, And transmits the multimedia content output request information including keyword (or context) information corresponding to the link information to the content providing server 105.

According to another embodiment of the present invention, when receiving the multimedia content output request information including the keyword (or context) information, when the web page request information is transmitted from the client terminal 120 to the web server 100, The web server 100 may confirm the keyword (or context) information included in the web page request information and transmit the confirmed keyword (or context) information to the content providing server 105.

According to an embodiment of the present invention, the content information verification may identify at least one or more multimedia content information matched with keyword (or context) information included in the received multimedia content output request information.

If there is no multimedia content information (410), the server generates information including error information on the received multimedia content output request information and transmits it to the terminal (415), and then terminates the process thereafter.

On the other hand, if the multimedia content information exists (410), the server transmits (420) the multimedia content information corresponding to the received multimedia content output request information to the terminal (or the web server 100).

According to an embodiment of the present invention, the verified multimedia content information output process may be performed by the content providing server 105 directly to the client terminal 120 when the multimedia content information is directly requested from the client terminal 120, The terminal 120 may provide multimedia content information requested by the terminal 120.

According to another embodiment of the present invention, when the multimedia content information output process including the keyword (or context) information is received from the web server 100, It is preferable that multimedia content information corresponding to a keyword (or a context) included in the request information is transmitted to the web server 100 and the web content is processed to be output from the web server 100 to the client terminal 120.

According to another embodiment of the present invention, the verified multimedia content information output process is a process of outputting keyword (or context) information, output target terminal information (e.g., IP address, MAC address, etc.) It is preferable that the content providing server 105 directly outputs the multimedia content output request information to the client terminal 120 corresponding to the output target terminal information.

Those skilled in the art will appreciate the technical features of the verified multimedia content information output process, and therefore, the detailed description will be omitted for the sake of convenience.

FIG. 5 is a flowchart illustrating an operation of an advertisement server 110 for providing advertisement data according to an embodiment of the present invention.

5, when the client terminal 120 shown in FIG. 2 transmits web page request information including predetermined keyword (or context) information, the multimedia content corresponding to the received web page request information A web page including information corresponding to the web page request information, a user interface for outputting advertisement data in a predetermined area (or a predetermined area near the multimedia content) on the multimedia content, ), And shows an operation process of the advertisement server 110 for outputting advertisement data corresponding to the keyword (or the context) in a certain area (or a predetermined area near the multimedia contents) on the provided multimedia content on the web page , Those having ordinary skill in the art to which the present invention belongs Referring to FIG. 5, various methods of operating the advertisement server 110 for the advertisement data providing service can be inferred. However, the present invention includes all the methods to be inferred. The present invention is not limited thereto.

For example, those skilled in the art will be able to refer to and modify the description of FIG. 5 to modify the order of the operational flow of the advertisement server 110 for the advertisement data providing service It is to be understood that the invention is not limited thereto.

Hereinafter, in the present invention, the client terminal 120 shown in FIG. 2 is referred to as a " terminal " for convenience, and the advertisement server 110 shown in FIG.

Referring to FIG. 5, the web server 100 shown in FIG. 2 transmits advertisement data output request information including keyword (or context) information confirmed in web page request information received from the terminal to the server (500).

The server receives the advertisement data corresponding to the advertisement data request information from the server and stores the received advertisement data in a predetermined area on the multimedia contents (or a predetermined area near the multimedia contents) included in the web page output on the terminal So that the present invention is not limited thereto.

Also, when transmitting the advertisement data request information, the server may check the presence or absence of the multimedia contents provided by the contents providing server 105 to transmit the advertisement data request information only when there is multimedia contents. It is not limited.

Then, the server confirms whether there is advertisement data information to be provided to the terminal in response to keyword (or context) information included in the received advertisement data output request information (505).

According to one embodiment of the present invention, the advertisement data output request information including the keyword (or context) information is transmitted to the web server 100 by transmitting the web page request information including the keyword (or context) It is preferable to directly receive it from the client terminal 120.

For example, when the client terminal 120 transmits the web page request information to the web server 100, the web server 100 transmits a web page corresponding to the received web page request information, And transmits the multimedia content information to the client terminal 120 including the user interface for outputting the multimedia content information in a predetermined area and the link information corresponding to the advertisement data information to be output on the user interface, And transmits advertisement data output request information including keyword (or context) information corresponding to the link information to the advertisement server 110.

According to another embodiment of the present invention, when receiving the multimedia content output request information including the keyword (or context) information, when the web page request information is transmitted from the client terminal 120 to the web server 100, Preferably, the web server 100 confirms keyword (or context) information included in the web page request information and transmits the confirmed keyword (or context) information to the advertisement server 110.

According to an embodiment of the present invention, it is preferable that the advertisement data information check identifies at least one or more pieces of advertisement data information matched with keyword (or context) information included in the received advertisement data output request information.

If there is no advertisement data information (510), the server generates information including error information indicating that there is no advertisement data information corresponding to the received advertisement data output request information, and transmits the generated information to the terminal (515) , And the process is terminated.

On the other hand, if there is advertisement data information (510), the server transmits the confirmed advertisement data information to the terminal and processes it so as to be output (520).

According to one embodiment of the present invention, the confirmed advertisement data information output process is performed by the advertisement server 110 directly from the client terminal 120 to the client terminal 120, It is preferable to provide the advertisement data information requested by the advertiser 120.

According to another embodiment of the present invention, when the advertisement data output request process including the keyword (or context) information is received from the Web server 100, It is preferable that the advertisement data information corresponding to the keyword (or the context) included in the request information is transmitted to the web server 100 and is output from the web server 100 to the client terminal 120.

According to another embodiment of the present invention, the confirmed advertisement data information output process is a process of outputting keyword (or context) information, output destination terminal information (e.g., IP address, MAC address, etc.) It is preferable that the advertisement server 110 directly outputs the advertisement data output request information to the client terminal 120 corresponding to the output target terminal information.

According to another embodiment of the present invention, when the advertisement data output request process including the keyword (or context) information is received from the content providing server 105, The advertisement data information corresponding to the keyword (or the context) included in the data output request information is transmitted to the content providing server 105 and is output to the client terminal 120 through the content providing server 105 desirable.

Those skilled in the art will appreciate the technical features of the above-described process for outputting the advertisement data information, and therefore the detailed description will be omitted for the sake of convenience.

Then, the terminal waits for a click (or selection) on the provided advertisement data (525). If any one of the provided advertisement data is clicked (or selected) through the terminal (530) (Or selected) advertisement data selection information to the server (535).

The server confirms the billing policy information corresponding to the received advertisement data selection information in connection with the billing history D / B 285 (540), and performs a billing process corresponding to the confirmed billing policy information (545) .

According to the method of the present invention, it is preferable that the charging process is performed in correspondence with the charging policy information, and the amount corresponding to the charging process result is subtracted from the deposit deposited by the charging target advertiser in real time or periodically It is preferable to distribute the profit corresponding to the deducted bill amount to the multimedia contents creator.

Those skilled in the art will appreciate that the billing method, the method of calculating the proceeds corresponding to the charged amount, and the technical characteristics of the method of distributing the proceeds The detailed description will be omitted for the sake of convenience.

According to the present invention, multimedia content corresponding to a web page requested by a terminal is automatically provided, thereby providing a more diverse and effective web page and corresponding multimedia contents.

In addition, when multimedia contents are provided, the advertisement data may be provided together to provide a profit of providing advertisement data.

Claims (6)

1. A method for providing user-created multimedia contents, the method comprising: The server reading a context of a web page to be provided to the terminal and confirming one or more keywords corresponding to the web page; The server verifying user-created multimedia content associated with at least one context or keyword matching the identified keyword among user-created multimedia content associated with the context or keyword; The server verifying advertisement data matching at least one keyword among the entire keywords corresponding to the web page and the user-created multimedia contents; And And the server processing the advertisement data to be displayed on a web page provided by the terminal to the user-created multimedia contents. The method according to claim 1, And distributing a portion of the revenue corresponding to the advertisement data to a user who has produced or registered the user-created multimedia contents. The method according to claim 1, wherein the keyword corresponding to the web page comprises: A search keyword for requesting the web page, and a keyword extracted from a context included in the web page. The method according to claim 1, The user-created multimedia contents are stored in association with a keyword or a context registered by the user, Wherein the keyword corresponding to the user-created multimedia contents includes at least one of a keyword registered by the user or a keyword extracted from a context registered by the user. delete delete

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