KR20170024603A - Method for Processing Conversational Message on Mobile Environment - Google Patents

Abstract

The present invention provides a method for processing a conversational message in a wireless environment. According to the method performed through a server relaying a message in a wireless environment, a plurality of predicted responses are formed and stored to conversationally respond to a conversational sentence input through a user messenger program stored in a wireless terminal. At least one word (or syllable) designated to be matched with the stored predicted responses is extracted from the conversational sentence received after being input through the user messenger program. Any one predicted response, which matches the extracted word (or syllable) in the maximum matching degree not less than a predetermined reference, among the stored predicted responses is checked as a valid predicted response capable of conversationally responding to the received sentence. When the valid predicted response has been checked, a response message including the checked valid predicted response is generated and processed for transmission to the user messenger program.

Description

TECHNICAL FIELD [0001] The present invention relates to a method for processing an interactive message in a wireless environment,

The present invention relates to a method of executing via a server relaying a message in a wireless environment, the method comprising the steps of: receiving a plurality of expected responses to interactively respond to a sentence interactively input through a user's messenger program Extracts one or more designated words (or syllables) for matching with the stored expected response from a sentence received interactively via the user's messenger program, A valid predicted response that can interactively answer a word (or a syllable) that is most likely to match the received sentence with the best matching response that is more than the specified criterion is checked, and if the valid predicted response is confirmed, And transmits the response message to the user's messenger program It relates to an interactive message processing method for processing a wireless environment.

As the number of Internet users has increased due to the continuous development of information and communication technology, various systems for economic activities have been introduced in the online world in addition to the actual world in the offline, thereby creating various communities using the online, To be provided.

However, in the advertisement for the online user, there is no community between the online user and the advertiser, and only a limited non-real-time web site called the Internet shopping mall (or the advertiser web site) is intermittently provided , Whereby the advertiser relies only on the statistical data of the system for relaying the online advertisement to the effect of the advertisement charge.

It is an object of the present invention to provide a method for executing a message through a server relaying a message in a wireless environment, the method comprising the steps of: A first step of constructing and storing an expected response and a second step of extracting one or more words (or syllables) designated for matching with the stored expected response from a sentence input interactively via the user's messenger program; A third step of confirming a valid expected response capable of interactively responding to the received sentence with an extracted word (or syllable) of the stored expected response and a predicted response that best matches at least a specified criterion, A response message including the valid expected response is generated, And a fourth step of processing the message to be transmitted to the user's messenger program.

A method of processing an interactive message in a wireless environment according to the present invention is a method executed in a server relaying a message in a wireless environment, the method comprising the steps of: Comprising: a first step of constructing and storing a plurality of anticipatory responses to be interactively answered; and a step of constructing and storing one or more words (or syllables) designated to match the anticipated responses from the sentences received interactively via the user's messenger program A second step of extracting a predicted response that is the most likely match between the extracted word (or syllable) and a specified criterion out of the stored predicted responses to a valid expected response that can be interactively responded to the received sentence If the third step and the valid expected response are confirmed, Characterized by a fourth step of processing to generate a response message that must be delivered to the instant messaging program of the user.

In the method of processing an interactive message in a wireless environment according to the present invention, the second step further comprises extracting one or more phrases designated to match the stored expected response from the received sentence, (Or syllable) or phrase of the stored predicted response if one or more phrases are extracted from the received sentence, and an expected response that best matches at least a specified criterion to the received sentence, And confirming a valid expected response capable of responding to the request.

In the interactive message processing method of a wireless environment according to the present invention, in the fourth step, if the effective expected response is not confirmed, the communication means or the messenger account of the person to communicate with the user is checked, And a conversation between the messenger program of the subject and the conversation.

In a method for processing an interactive message in a wireless environment according to the present invention, a person to be conversed with the user includes an advertiser for providing an advertisement to the user, and the response message is transmitted to the advertiser's website or an advertisement site And an advertisement link for displaying the advertisement.

A method of relaying an interactive message in a wireless environment according to the present invention is a method of relaying messages in a wireless environment through a server, the method comprising the steps of: receiving a message input interactively through a user's messenger program (Or a syllable) included in a sentence input interactively through the user's messenger program and a noun or an inquiry of the sentence, A second step of reading a combination of the modifiers and a statement to identify a valid expected response that can be interactively matched with the read out result of the stored expected response and, if a valid expected response is found, And transmits the generated response message to the user's messenger program It is characterized by a third step.

In the interactive message relaying method of the wireless environment according to the present invention, the third step is to check the communication means or the messenger account of the person to communicate with the user when a valid expected response is not confirmed, And connecting the conversation between the messenger programs of the target person.

In the interactive message relay method of the wireless environment according to the present invention, the second step may include a step of, when the interactive input received sentence does not include two or more words (or syllables) And confirming an expected response matched with at least one keyword included.

The interactive message relay method of a wireless environment according to the present invention is characterized in that the object to be interacted with by the user includes an advertiser providing an advertisement to the user and the response message is transmitted to the advertiser's web site or an advertisement site And an advertisement link for displaying the advertisement.

According to the present invention, a client confirms a keyword included in query information provided from the client while using a messenger, relays a query message including the query information to an advertiser matched with the keyword, A response message to the inquiry message is input, and the response message is relayed to the client providing the inquiry information, thereby forming a real-time community between the client and the advertiser, And the like.

According to the present invention, the advertiser can advantageously view the advertisement effect in real time without the conventional one-sided statistical data through the real-time query / answer between the client and the advertiser using the keyword included in the query information provided from the client have.

According to the present invention, when real-time query / answer between the client and the advertiser is provided by using the keyword included in the query information provided from the client, the message relay can not provide a predetermined number of advertiser links to the client There is an advantage of maximizing profit by actively executing the advertisement fee deposited by the advertiser by relaying a query message provided from the client to a larger number of advertisers (for example, all advertisers who have registered the keyword) in comparison with the keyword advertisement, Is advantageous in that it can communicate with the client on the basis of a relatively inexpensive advertising fee to provide advertisements.

1 is a diagram illustrating a configuration of an advertisement message relay system using keywords according to an embodiment of the present invention.
2 is a diagram illustrating an advertisement registration system for providing an advertisement reply to a query message according to an embodiment of the present invention.
3 is a diagram illustrating an advertisement registration process for providing an advertisement answer to a query message according to an embodiment of the present invention.
4 is a diagram illustrating a message relay system for providing an advertisement reply to a query message according to an embodiment of the present invention.
5 is a diagram illustrating a messenger program function configuration recorded on a recording medium provided in the messenger terminal according to an embodiment of the present invention.
6 is a diagram illustrating a query process for providing an answer to a query message according to an embodiment of the present invention.
7A and 7B illustrate a query message relay process for providing an advertisement reply to a query message according to an embodiment of the present invention.
8 is a diagram illustrating a message relay system for relaying an advertisement response message to a query message according to an embodiment of the present invention.
FIGS. 9A and 9B illustrate an answer message relay process for providing an advertisement answer to a query message according to an embodiment of the present invention.
FIG. 10 is a diagram illustrating a billing process according to an advertisement link selection (or click) included in an answer message according to an embodiment of the present invention.

The operation principle of the preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings and description. It should be understood, however, that the drawings and the following detailed description are exemplary and explanatory and are intended to provide further explanation of the invention, and are not to be construed as limiting the present invention. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. The terms used below are defined in consideration of the functions of the present invention, which may vary depending on the user, intention or custom of the operator. Therefore, the definition should be based on the contents throughout the present invention.

It is to be understood that both the foregoing general description and the following detailed description of the present invention are exemplary and explanatory and are intended to provide further explanation of the invention as claimed. The configuration is omitted as much as possible, and a functional configuration that should be additionally provided for the present invention is mainly described. Those skilled in the art will readily understand the functions of components that have been used in the prior art among the functional configurations that are not shown in the following description, The relationship between the elements and the components added for the present invention will also be clearly understood.

In order to efficiently explain the essential technical features of the present invention, the following embodiments will appropriately modify, integrate, or separate terms to be understood by those skilled in the art to which the present invention belongs , And the present invention is by no means thereby limited. That is, each means constituting the present invention may be a server (or terminal) provided on the system shown in the following embodiments, or a predetermined function constituent part provided in at least one server (or terminal) Or may be a combination of at least two or more function units included in one or more servers (or terminals). In addition, although the server (or terminal) shown in the following embodiments includes at least two or more functional components for the sake of convenience of the present invention, the functional components shown in the server (or terminal) The present invention can be applied to two or more servers (or terminals) that are matched with the above-described means and are different depending on the role and function of each function configuration unit and the operator (or operating agency) of the server (or terminal) No.

As a result, the technical idea of the present invention is determined by the claims, and the following embodiments are merely means for effectively explaining the technical idea of the present invention to a person having ordinary skill in the art to which the present invention belongs Only.

FIG. 1 is a diagram illustrating a configuration of an advertisement message relay system using keywords according to an embodiment of the present invention.

More specifically, in FIG. 1, a queryer or a user (hereinafter referred to as "client" for convenience in the embodiment) uses query information including at least one keyword through the communication network during a P2P- (Hereinafter, referred to as "advertiser" for convenience in the embodiment) matching the keyword included in the query information, generates a query message including the query information, and transmits the query message to the verified advertiser And then transmits the response message to the client when the advertiser inputs and transmits a response message corresponding to the inquiry message. The present invention relates to a system configuration in which the advertiser has a general knowledge in the art , It is possible to refer to and / or modify the drawing 1, It is to be understood that the present invention is not limited to the above-described embodiments, and that various changes and modifications will be apparent to those skilled in the art.

Referring to FIG. 1, the advertisement message relay system via the keyword includes at least one keyword information for confirming relay target query information among a plurality of query information provided from a plurality of clients, a query message including the query information And an advertisement registration server 100 for registering the keyword information and the advertiser communication means 145. In the advertisement registration server 100, An advertiser communication means (145) corresponding to the advertiser communication means (145) information registered by the advertiser terminal (140), a messenger communication means (145) used by the client of the messenger terminal Receives the inquiry information transmitted from the terminal 125, confirms the keyword information included in the inquiry information, At least one advertiser communication means (145) information matched with the word information, and after relaying to the advertiser communication means (145) corresponding to the verified at least one advertiser communication means (145) information, The message relay server 105 for relaying to the client providing the inquiry information corresponding to the answer message when the answer message corresponding to the inquiry message is input and transmitted from the means 145, And client communication means (135).

The advertiser communication means 145 may include an advertiser terminal 140 receiving the inquiry message and a server (e.g., a message server (e.g., a messaging server) 140) for communicating the inquiry message to the advertiser terminal 140 110, a mail server 115, and a messenger server 120).

Also, the advertiser communication unit 145 may include a client terminal 130 that receives the answer message from the messenger terminal 125 and the messenger server 120 as basic communication means, (For example, a message server 110, a mail server 115, and a messenger server 120) for each client communication unit 135 for delivering the message to the client terminal 130.

FIG. 2 is a diagram illustrating an advertisement registration system for providing an advertisement answer to a query message according to an embodiment of the present invention.

2 shows a system configuration for registering an advertisement to be provided to a plurality of messenger terminals 125 connected to a message relay system in a plurality of advertiser terminals 140. Specifically, The message relay system according to claim 1, wherein the message relaying system is configured to send advertisement registration information to the messenger terminal (125), which transmits query information matched with the keyword registered in the advertiser terminal (140) In the storage medium 240 on the network.

Those skilled in the art will be able to conceive of various embodiments of the configuration of an advertisement registration system for providing an advertisement response to the query message by referring to and / or modifying the FIG. 2 , The present invention encompasses all of the above-described embodiments, and is not limited only to the embodiment shown in FIG.

2, the advertiser in FIG. 2 is changed to the information provider, and the advertisement price information is changed to the message relay price information And the advertisement deposit information is changed to the message relay deposit information, and the present invention is characterized in that it includes all the above-described embodiments.

2 is a diagram illustrating an example of the advertisement information corresponding to an advertisement to be transmitted to the messenger terminal 125 in correspondence with query information transmitted from a plurality of messenger terminals 125 among advertisement registration information provided from a plurality of advertiser terminals 140 And registering the advertisement registration information in the storage medium 240 on the message relay system. Those skilled in the art will be able to refer to and / Various embodiments of the advertisement registration system configuration for providing an advertisement answer to a query message can be inferred. However, the present invention includes all the methods of the above-mentioned analogy, and is not limited to the method shown in FIG. 2 .

Hereinafter, an advertisement to be transmitted to the messenger terminal 125 corresponding to query information transmitted from a plurality of messenger terminals 125 among the advertisement registration information provided from the advertiser terminal 140 on the advertisement registration system shown in FIG. At least one means for checking corresponding advertisement advertisement registration information and registering the corresponding advertisement advertisement registration information in the storage medium 240 is referred to as "advertisement registration server 100" for convenience.

Referring to FIG. 2 according to an embodiment of the present invention, an advertisement registration system for providing an advertisement reply to the inquiry message includes at least one advertiser terminal 140 connected to a communication network, An advertisement registration D / B 235 for storing advertisement registration information including at least one of advertiser information, keyword information, advertiser communication means 145 information, advertisement price information and advertisement deposit information, And receives the advertisement registration information received through the communication network and stores the received advertisement registration information in the advertisement registration D / B 235. The plurality of messenger registration information stored in the advertisement registration D / In response to the inquiry information transmitted from the terminal 125, confirms the advertisement advertisement registration information corresponding to the advertisement to be transmitted to the messenger terminal 125 and stores it on the message relay system Including advertising register for registering the body 240, server 100, storage medium 240 for storing the advertisement advertised property is characterized in that formed.

The advertiser terminal 140 is connected to a wired communication network (for example, ADSL (Very High-Data Rate Digital Subscriber Line) or a cable communication network (VDSL)) based on Transmission Control Protocol / Internet Protocol A mobile communication terminal connected to a CDMA (Code Division Multiple Access) based mobile communication network, or a mobile communication terminal connected to a mobile communication network based on CDMA (Code Division Multiple Access), or a HSDPA At least one of a wireless communication terminal connected to a wireless communication network based on a High Speed Downlink Packet Access (IEEE 802.16x), a portable Internet terminal connected to an IEEE 802.16x based high speed wireless Internet, or a wireless LAN terminal connected to an IEEE 802.11x based wireless LAN communication network Or more of the wireless terminals including at least one wireless terminal.

According to the embodiment of the present invention, the advertiser terminal 140 includes at least one or more advertiser information, keyword information, advertiser communication means 145 information, advertisement price information, and advertisement deposit information from the advertisement registration server 100 At least one interface screen for inputting (or selecting) advertisement registration information is provided and output, and advertisement information, keyword information, advertiser communication means 145 information, advertisement price information, and advertisement deposit information are provided at least on the interface screen (For example, a browser program and a communication function) for inputting (or selecting) advertisement registration information including at least one advertisement advertisement information and transmitting the advertisement registration information to the advertisement registration server 100 via a communication network.

Those skilled in the art will readily be able to deduce the characteristics of the advertiser terminal 140 corresponding to at least one wired terminal or wireless terminal, do.

In the case where the advertiser terminal 140 is a wired terminal according to an embodiment of the present invention, the communication network includes the TCP / IP based wired communication network. When the advertiser terminal 140 is a wireless terminal, May be configured to include at least one of the CDMA-based (or HSDPA-based) mobile communication network, the IEEE 802.16x-based high-speed wireless Internet, or the IEEE 802.11x-based wireless LAN communication network.

The advertisement registration D / B 235 may include advertisement registration information including at least one of advertiser information, keyword information, advertiser communication means 145, advertisement price information, and advertisement deposit information transmitted from the advertiser terminal 140 .

The advertiser information is information for identifying and identifying an advertiser requesting to provide an advertisement to a plurality of instant messenger terminals 125 through the message relay system, and may include the advertiser name (or brand name) (E.g., a resident registration number (or a business registration number), a contact address, and the like) according to the intention of a person skilled in the art.

According to an embodiment of the present invention, when providing the location-based message relay service in the message relay system, the advertiser information may further include the advertiser address information (or advertiser location information).

The keyword information is information for identifying (or identifying) the query information to be provided by the advertisement of the advertiser among a plurality of query information received from the plurality of messenger terminals 125 to the message relay system, At least one or more words (or syllables), phrases, etc., which are expected to be expected.

The information on the advertiser communication means 145 includes communication means information for receiving in the communication means of the advertiser a query message including query information received from the messenger terminal 125 via the message relay system .

According to an embodiment of the present invention, the communication means of the advertiser includes a wireless terminal of the advertiser having a message transmission / reception function (e.g., a short message or a multimedia message), a mail account used by the advertiser, a messenger account used by the advertiser, A message module included in the advertiser's web site (e.g., an advertisement site, or a mini-homepage / blog), and the like.

According to an embodiment of the present invention, when the communication means of the advertiser includes the wireless terminal of the advertiser having a message transmission / reception function (for example, a short message, a multimedia message, etc.) It is preferable that the information includes the wireless terminal information of the advertiser.

Alternatively, when the communication means of the advertiser includes the mail account used by the advertiser, the advertiser communication means 145 information preferably includes the mail address information of the advertiser.

Alternatively, when the communication means of the advertiser includes a messenger account used by the advertiser, the advertiser communication means 145 information preferably includes messenger information used by the advertiser and messenger ID information of the advertiser with respect to the messenger Do.

Alternatively, if the advertiser's communication means comprises a message module contained in the advertiser's web site (e.g., an advertising site, or a mini-homepage / blog), the advertiser communication means 145 information And message reception address information.

The advertisement unit price information (or the message relay unit price information) may be used when the inquiry message including the inquiry information is transmitted to the communication means of the advertiser or when the communication means of the advertiser transmits the advertisement answer message corresponding to the inquiry message Or when the client makes a client action in response to the advertisement reply message (for example, the advertiser website (or advertisement site) to which the advertisement reply message links) is sent, (E.g., an advertisement fee or a message relay fee) to be paid by the advertiser for at least one of the cases where the client performs a value-added action (e.g., purchase action, payment action, etc.) .

According to the embodiment of the present invention, the advertisement unit price information (or the message relay unit price information) is transmitted to the advertiser communication unit 145 when a query message including the query information transmitted from the messenger terminal 125 is transmitted to the advertiser communication unit 145 The amount information for causing the advertiser to pay for the cost incurred in the query message relaying process.

The advertisement unit price information (or the message relay unit price information) may be transmitted to the client communication unit 135 when the cost of relaying the response message transmitted from the advertiser communication unit 145 to the client communication unit 135 occurs, And the amount information for causing the advertiser to pay for the generated cost.

The advertisement unit price information (or the message relay unit price information) may include advertisement link information in an answer message received by the client communication unit 135, And an amount information for allowing the advertiser to pay for the cost incurred by the advertisement link information when a cost is incurred when accessing the advertisement link (or the advertisement site).

The advertisement deposit information (or message relay deposit information) may include the amount information deposited by the advertiser in order to settle the amount corresponding to the advertisement price information in response to the message relay through the message relay system When the amount corresponding to the advertisement price information is settled to the advertisement provider, the advertisement deposit information may be subtracted from the amount corresponding to the advertisement price information.

If the person skilled in the art is familiar with the present invention, at least one or more other information items besides advertiser information, keyword information, advertiser communication means 145, advertisement price information, and advertisement deposit information included in the advertisement registration information And it is preferable that the present invention includes all of the above-mentioned analogous information structures.

For example, the advertisement registration information may further include advertisement data (e.g., character data matched with keyword information, image / sound / multimedia content, etc.) matching with the keyword information, Or more.

Alternatively, the advertisement registration information may include expected answer information (e.g., first keyword information "USB ", among the keywords included in the query information, and second keyword information" 2GB + 2 keyword information, and third keyword information such as "cheap + inexpensive ", the " USB 2GB is sold at 12,000 KRW"), and the present invention is not limited thereto No.

According to an embodiment of the present invention, the advertisement registration server 100 connects and communicates a communication channel with the advertiser terminal 140 through the communication network in order to provide a web interface corresponding to the advertiser terminal 140 and the communication network. The advertisement registration server 100 is provided with a function of a web server communicating with the advertiser terminal 140 via a wired communication network or a wireless communication network do.

According to an embodiment of the present invention, when the advertiser terminal 140 is a wired terminal through which a communication channel is connected through a wired communication network based on TCP / IP, the interface unit 200 transmits an HTTP (Hyper-Text Transfer Protocol) protocol, transmits an interface screen in the form of HTML (Hyper-Text Markup Language) compatible document to the advertiser terminal 140 via the communication channel, And performs a function of receiving and processing advertisement registration information input (or selected) from the terminal 140 through the interface screen.

According to another embodiment of the present invention, when the advertiser terminal 140 is a wireless terminal through which a communication channel is connected through a CDMA-based wireless communication network, the interface unit 200 may communicate with the advertiser terminal 140 and the WAP (Wireless Markup Language) or an HTML compatible document format to the advertiser terminal 140 over the communication channel by connecting the communication channel based on the application protocol And performs a function of receiving advertisement registration information corresponding to the interface screen from the advertiser terminal 140.

According to another embodiment of the present invention, when the advertiser terminal 140 is a wireless terminal through which a communication channel is connected through a wireless communication network based on IEEE 802.16x, the interface unit 200 transmits the advertiser terminal 140, And transmits the interface screen to the advertiser terminal 140 through the communication channel and outputs the interface screen to the advertiser terminal 140. The advertiser terminal 140 transmits the interface screen to the advertiser terminal 140 via the communication channel, It is preferable that the interface unit 200 performs a function of receiving and processing the corresponding advertisement registration information or when the advertiser terminal 140 is a wireless terminal to which a communication channel is connected through a wireless communication network based on IEEE 802.11x, The mobile terminal 100 connects a communication channel to the advertiser terminal 140 based on a wireless protocol corresponding to the IEEE 802.11x standard, It is preferable to transfer to the output interface to the display group advertiser terminal 140, and functions to process the received advertisement registration information corresponding to the interface screen by the advertiser terminal 140.

2, when the advertiser terminal 140 accesses the advertisement registration server 100 through the interface unit 200 and requests advertisement registration, the advertisement registration server 100 accesses the interface unit 200 (Or selecting) advertisement registration information including at least one of advertiser information, keyword information, advertiser communication means 145 information, advertisement price information, and advertisement deposit information in the advertiser terminal 140 in cooperation with the advertiser terminal 140 An interface providing unit 205 for providing a screen by creating (or extracting) a screen from the advertiser terminal 140, and an advertisement registration unit 205 for inputting (or selecting) And an information storage unit 215 for storing the received advertisement registration information in the advertisement registration D / B 235. All.

When the advertiser terminal 140 accesses the advertisement registration server 100 through the interface unit 200, the interface providing unit 205 provides a function configuration (for example, an advertiser terminal (Or a browser program provided in the Internet 140), and generates an interface screen for transmitting the advertisement registration information to the advertisement registration server 100 via the communication network or extracts from the database And provides the created (or extracted) interface screen to the advertiser terminal 140 via the communication network in cooperation with the interface unit 200. [

Then, the advertiser terminal 140 inputs (or selects) advertisement registration information including at least one of advertiser information, keyword information, advertiser communication means 145, advertisement price information, and advertisement deposit information based on the interface screen When it is confirmed that the advertisement registration information is inputted (or selected), the advertiser terminal 140 transmits the input (or selected) advertisement registration information to the advertisement registration server 100 through the communication network .

The advertiser terminal 140 may transmit the advertiser information, the keyword information, the advertiser communication means 145 (at least one form) (Or selecting) the advertisement registration information including at least one of advertisement information, advertisement price information, and advertisement deposit information, and advertisement registration information that is input (or selected) through the communication protocol provided by the communication network And the technical characteristics transmitted to the advertisement registration server 100 are known, so a detailed description thereof will be omitted for the sake of convenience.

The information receiving unit 210 inputs (or selects) advertisement registration information through the interface screen in the advertiser terminal 140 and transmits the advertisement registration information in cooperation with the interface unit 200 when transmitting the advertisement registration information through the communication network And provides the received advertisement registration information to the information storage unit 215.

The information storage unit 215 stores advertisement registration information including at least one of the advertiser information, keyword information, advertiser communication unit 145 information, advertisement price information, and advertisement deposit information received through the information receiving unit 210 And stores it in the advertisement registration D / B 235.

Referring to FIG. 2, the advertisement registration server 100 receives the same keyword information (or similar keyword information, or keyword information included in the same keyword category) among the keyword information included in the advertisement registration information stored in the advertisement registration D / (220) for checking at least two pieces of advertisement registration information including at least two pieces of advertisement registration information, which are included in at least two pieces of advertisement registration information, An information extracting unit 225 for sorting the advertisement registration information and extracting N (N> 1) pieces of advertisement registration information for advertisement, and a registration unit 225 for registering the extracted advertisement registration information in the storage medium 240 on the message relay system And an information registering unit 230 for registering the information.

When the advertisement registration information is stored in the advertisement registration D / B 235 by the information storage unit 215, the information checking unit 220 registers the advertisement registration information, which is stored in the advertisement registration D / (Or similar keyword information) among the plurality of keyword information included in the information, or identifies at least two pieces of advertisement registration information including keyword information included in the same keyword category.

According to an embodiment of the present invention, the information verifying unit 220 may further confirm advertisement registration information having the same advertisement type or advertisement method among the advertisement registration information.

The information extracting unit 225 compares advertisement unit price information included in at least two or more pieces of advertisement registration information confirmed by the information checking unit 220 to determine whether the advertisement unit price information is larger (N > 1) pieces of advertisement registration information by arranging the advertisement registration information in the order of N (N > 1).

The information registration unit 230 registers the extracted N (N> 1) pieces of advertisement advertisement registration information in the storage medium 240 on the message relay system.

According to the embodiment of the present invention, the information registration unit 230 registers the extracted N (N> 1) pieces of advertisement advertisement registration information in order of increasing the advertisement unit price information (or in the order of increasing the revenue of the advertisement provider) It is preferable that the messages are registered in the storage medium 240 on the message relay system.

FIG. 3 is a diagram illustrating an advertisement registration process for providing an advertisement answer to a query message according to an embodiment of the present invention.

FIG. 3 shows an advertiser terminal 140 on the advertisement registration system shown in FIG. 2 transmits advertiser information, keyword information, advertiser communication means 145 information, advertisement unit price The advertisement registration server 100 stores the advertisement registration information in the advertisement registration D / B 235 when the advertisement registration information including at least one of the advertisement registration information and the advertisement deposit information is transmitted to the advertisement registration server 100, Those skilled in the art will be able to refer to and / or modify Figure 3 to derive various implementations of an advertisement registration process for providing an advertisement answer to the query message, All of the above-described embodiments are included, and the present invention is not limited to the method shown in FIG.

Hereinafter, in FIG. 3, the advertisement registration server 100 on the advertisement registration system shown in FIG. 2 is referred to as a "server" for convenience, and the advertiser terminal 140 on the advertisement registration system shown in FIG. .

Referring to FIG. 3, the terminal on the advertisement registration system shown in FIG. 2 accesses the server through the communication network and connects a communication channel for advertisement registration (300).

According to an embodiment of the present invention, the communication channel connection process may include at least one of a process of logging in from the terminal to the server, a process of joining the terminal to the server, and the like. The advertiser information corresponding to the terminal is extracted (or acquired).

The terminal may access the server according to a communication protocol corresponding to the communication network through a browser program corresponding to the communication network to provide an advertisement response to the inquiry message And the detailed description thereof will be omitted for the sake of convenience.

When a communication channel for advertisement registration is connected between the terminal and the server as described above, the terminal requests an interface screen for registering the advertisement to the server through the communication channel (305) An interface screen including a user interface for inputting (or selecting) advertisement registration information including at least one of the advertiser information, keyword information, advertiser communication means 145 information, advertisement unit price information, (Or extracts) the generated interface screen (310), and transmits the generated (or extracted) interface screen to the terminal through the communication channel (315).

The terminal then transmits the advertiser information, the keyword information, the advertiser communication means 145 information, the advertisement price information, and the advertisement deposit information through the user interface included in the interface screen for the advertisement registration information input (or selection) (Or selected) advertisement registration information including at least one advertisement registration information (320).

If the advertisement registration information is inputted (or selected) in the terminal (325), the terminal transmits the advertiser information, keyword information, advertiser communication means 145 information, advertisement price information, advertisement The advertisement registration information including at least one deposit information is transmitted 330 and the server stores the received advertisement registration information in the advertisement registration D / B 235 shown in FIG. 2 ).

Thereafter, the server confirms at least two pieces of advertisement registration information including the same keyword information (or similar keyword information, or keyword information included in the same keyword category) in association with the advertisement registration D / B 235 ).

If at least two pieces of advertisement registration information including the same keyword information (or similar keyword information or keyword information included in the same keyword category) are confirmed (345), the server determines whether the advertisement unit included in the confirmed advertisement registration information (N> 1) advertisement advertisement registration information by sorting the advertisement registration information in ascending order of the advertisement unit price information (350), and extracts N (N> 1) The advertisement registration information is registered in the storage medium 240 on the message relay system (355).

According to the embodiment of the present invention, the server arranges the extracted N (N > 1) pieces of advertisement advertisement registration information in order of increasing the advertisement price information (or order of increasing the revenue of the advertisement provider) It is preferable to register in the storage medium 240 on the relay system.

4 is a diagram illustrating a message relay system for providing an advertisement reply to a query message according to an embodiment of the present invention.

In more detail, FIG. 4 illustrates an example in which query information is input through the query input interface in a messenger terminal 125 having a messenger program including a query input interface, and the query information and the client communication means (150) for storing advertisement advertisement registration information registered through the advertisement registration system shown in FIG. 2 in the message relay system, when transmitting the query request information including at least one advertisement advertisement information And generates an inquiry message including the inquiry information to be transmitted to the advertiser communication means 145 after confirming the information of the advertiser communication means 145 linked to the keyword information matched with the inquiry content included in the inquiry information, And sending the generated query message to the advertiser communication means (145) Those skilled in the art will be able to refer to and / or modify the FIG. 4 to derive various methods of configuring a message relay system for providing an advertisement response to the query message However, the present invention includes all of the above-mentioned embodiments, and is not limited only to the embodiment shown in FIG.

Hereinafter, in FIG. 4, from the messenger terminal 125 on the communication network, the inquiry request information including the inquiry information and the client communication means 135 is received, a query message corresponding to the inquiry request information is generated, (150) that stores advertisement advertisement registration information registered through the advertisement registration system shown in FIG. 2, and confirms at least one or more advertiser communication means (145) information to receive the inquiry message, At least one means for transmitting the query message to the advertiser communication means 145, or a component corresponding to the functional configuration is referred to as "message relay server 105" for convenience.

Referring to FIG. 4 according to an embodiment of the present invention, a message relay system for providing an advertisement reply to a query message includes at least one messenger terminal 125 having a messenger program including a query input interface, A messenger server 120 connected to the messenger terminal 125 through a communication network to provide a messenger service to the messenger terminal 125 and a client communication unit 135 ) Information, checking keyword information matched with the inquiry content of the inquiry information included in the inquiry request information, and transmitting the inquiry information registered through the advertisement registration system shown in FIG. 2 After confirming the information of the advertiser communication means 145 linked with the keyword information in association with the storage medium 450, A message relay server 105 for generating a query message for each advertiser communication means 145 and transmitting the same to the advertiser communication means 145 and an advertiser terminal 140 corresponding to the advertiser communication means 145 .

According to an embodiment of the present invention, the message relay server 105 may include one or more components included in the messenger server 120 or a separate server connected to the messenger server 120 through a communication network .

When the message relay server 105 is implemented as a separate server, the message relay server 105 may be implemented as one server, or may be implemented as two or more servers according to each functional configuration And it is evident that the present invention is not limited thereto.

The messenger terminal 125 is provided with a messenger program for providing a P2P (peer-to-peer) based messenger service. The instant messenger terminal 125 may be a wired communication network based on TCP / IP (Transmission Control Protocol / Internet Protocol) A wireless terminal connected to an asymmetric digital subscriber line (VDSL) / a very high-data rate digital subscriber line (VDSL) or a cable communication network), or a wireless terminal connected to a wireless communication network. The messenger terminal 125 may transmit all kinds of terminal devices having the messenger program (for example, a set-top box for IPTV with a messenger program or a broadcast terminal including a set-top box for a digital TV) other than the wired terminal or wireless terminal .

The messenger program included in the messenger terminal 125 may include one or more messenger interfaces for providing a P2P-based messenger service (for example, sending and receiving messages, chatting, mailing, And a query input interface for inputting information.

According to an embodiment of the present invention, the inquiry input interface preferably includes a user interface for inputting one or more inquiry information and a user interface for transmitting the inquiry information.

At this time, when the inquiry information inputted through the inquiry input interface is transmitted, the messenger program generates inquiry request information including the inputted inquiry information and messenger account information of the client as basic client communication means 135 information To be transmitted to the message relay server 105.

In addition, the messenger program may further include transmitting the input query information to one or more web servers 400 (e.g., a portal server and a search server) associated with the messenger program, Is not limited.

According to another embodiment of the present invention, the inquiry input interface includes a user interface for inputting one or more inquiry information, a user interface for inputting (or selecting) the client communication means 135, and a user interface for transmitting the inquiry information .

At this time, when the inquiry information inputted through the inquiry input interface is transmitted, the messenger program generates inquiry request information to be included in the inputted inquiry information and the input (or selected) client communication means 135 information To be transmitted to the message relay server 105.

In addition, the messenger program may further include transmitting the input query information to one or more web servers 400 (e.g., a portal server and a search server) associated with the messenger program, Is not limited.

Those skilled in the art will readily understand the technical features of the messenger terminal 125 having the messenger program, and therefore, detailed description thereof will be omitted for the sake of convenience.

The instant messenger server 120 is a collective term of a server for authenticating a client through a messenger program provided in the messenger terminal 125 and providing (or operating) a messenger service based on P2P between authenticated clients, As a person skilled in the art will readily understand the technical characteristics of the messenger server 120, a detailed description thereof will be omitted for the sake of convenience.

According to an embodiment of the present invention, the message relay server 105 includes an interface unit 405 for connecting and managing a communication channel for receiving inquiry request information transmitted from the messenger terminal 125 .

The interface unit 405 may transmit the inquiry request information transmitted from the messenger terminal 125 to the messenger terminal 125 via the messenger terminal 125. [ It is preferable to connect and manage a communication channel with the messenger terminal 125 according to a communication protocol defined in the program.

According to another embodiment of the present invention, the interface unit 405 transmits the inquiry request information transmitted from the messenger terminal 125 to the messenger server 120 via the communication defined in the messenger server 120 It is preferable to connect and manage a communication channel with the messenger server 120 according to a protocol.

4, the message relay server 105 inputs (selects or selects) the messenger terminal 125 through a query input interface provided in the messenger program in cooperation with the interface unit 405 A query receiving unit 410 (or a query receiving unit) for receiving query request information, and a storage medium 450 for storing advertisement advertisement registration information registered through the advertisement registration system shown in FIG. 2, The advertiser communicating means 145 communicating with the verified keyword information, and the information verifying unit verifying the advertiser communicating means 145 A query message generation unit 420 (or a query message generation unit) that generates a query message that can confirm the query information in the advertiser communication unit 145 A query message transmission unit 425 (or a query message transmission means) for transmitting the generated query message to the advertiser communication means 145; and the client communication means 135 information and the advertiser communication means And an information storage unit 430 (or an information storage unit) for storing the information in the message relay management D / B 455 in association with each other.

When the messenger terminal 125 inputs (or selects) the inquiry request information including at least one of the inquiry information and the client communication means 135 information through the inquiry input interface provided in the messenger program and transmits the inquiry request information, The controller 410 receives the inquiry request information through a communication channel connected to the messenger terminal 125 (or the messenger server 120) in cooperation with the interface unit 405. [

Here, the client communication means 135 receives the inquiry message including the inquiry information from the advertiser communication means 145, and generates and transmits an answer message including answer information for the inquiry message , It is preferable that information for confirming the client communication means 135 for receiving the response message is included.

The client communication means 135 corresponding to the client communication means 135 uses the messenger account corresponding to the messenger program provided in the messenger terminal 125 as the basic communication means, (E. G., A mini-homepage / blog) or a client ' s mobile terminal having a message sending / receiving function (For example, a storage medium 450 on a communication network allocated to a client) or a client bulletin board (e.g., a bulletin board used by a client on a public web site).

If the client communication means 135 includes a messenger account used by the client according to an embodiment of the present invention, the client communication means 135 information may include messenger information used by the client and a messenger of the client with respect to the messenger ID information.

Alternatively, when the client communication means 135 includes the wireless terminal of the client having a message transmission / reception function (e.g., a short message or a multimedia message), the client communication means 135 information may be transmitted to the wireless And the terminal information.

Alternatively, when the client communication unit 135 includes a mail account used by the client, the client communication unit 135 information preferably includes the mail address information of the client.

Alternatively, the client communication means 135 may be a web site of the client (e.g., a mini-homepage / blog) or a client web hard (e.g., a storage medium 450 on a communication network assigned to a client) (E.g., a bulletin board used by a client on a public web site), the client communication means 135 preferably includes message receiving address information for the client's web site, web hard, or bulletin board Do.

When the inquiry information is received through the inquiry receiving unit 410, the information confirming unit 415 reads the inquiry contents included in the received inquiry information, and stores at least one or more keyword information included in the received inquiry information .

According to the embodiment of the present invention, the information confirmation unit 415 confirms at least one word (or syllable) from the query content included in the received query information, (Or syllable) matching with the keyword information provided in the medium 450 (or a database that selectively stores the keyword information stored in the storage medium 450), at least one It is preferable to confirm the above keyword information.

When at least one keyword information included in the inquiry information is confirmed, the information confirmation unit 415 includes a storage medium 450 for storing advertisement advertisement registration information registered through the advertisement registration system shown in FIG. 2, And confirms at least one advertiser communication means (145) information associated with the identified keyword information in association with each other.

If at least one advertiser communication means 145 information associated with the keyword information is arranged in the storage medium 450 in the order of increasing the advertisement price information (or the order of increasing the revenue of the advertisement provider) The service provider 415 may confirm the advertiser communication means 145 information associated with the keyword information according to the sorted order.

The advertiser information (or the advertiser location information) is included in the advertiser information associated with the keyword information in the storage medium 450 and the messenger terminal 125 is associated with the IP address information of the messenger terminal 125, (Not shown) when the messenger terminal 125 is a broadcasting terminal, or subscriber information provided to an ISP (Internet Service Provider) that provides the communication network to which the messenger terminal 125 is connected, or member information registered in the messenger server 120, If the address (or location) of the messenger terminal 125 can be checked based on subscriber information provided in the at least one advertiser communication unit 145, the information confirmation unit 415 may include at least one advertiser communication unit 145 associated with the keyword information, The address (or location) of the messenger terminal 125 and the advertiser address (or location) are within a certain range (for example, within a straight line distance of a certain length or within the same administrative zone) It is desirable to identify the advertiser communication means 145 information associated with the existing advertiser information.

The IP address information of the messenger terminal 125 is confirmed or the IP address information of the messenger terminal 125 is linked with the IP address information of the messenger terminal 125 when the inquiry receiver 410 receives the inquiry information. The subscriber information included in the ISP (Internet Service Provider) providing the communication network to which the messenger terminal 125 is connected is confirmed or the member information registered in the messenger server 120 is confirmed, The subscriber information provided in the broadcast server (not shown) is confirmed, and the identical query information is repeatedly received for a predetermined time in the same messenger terminal 125 (for example, the negative query information is received) The information confirmation unit 415 may omit the process of confirming the keyword information included in the query information received from the messenger terminal 125, It is preferable to omit the process of confirming the matching advertiser communication means 145 information.

According to another embodiment of the present invention, the storage medium 450 stores estimated answer information (for example, among the keywords included in the query information) for at least two keyword combinations in association with the verified advertiser communication means 145 information, Quot; USB 2GB is sold for 12,000 won "to the combination of the first keyword information" USB 2GB ", the second keyword information" 2GB + 2 GB ", and the third keyword information" The message relay server 105 does not relay the inquiry message to the advertiser communication means 145 but transmits the answer message including the expected answer information through the message relay system shown in FIG. And relay it to the client communication means 135. The present invention is not limited to this.

When at least one advertiser communication unit 145 information associated with the keyword information is confirmed, the information confirmation unit 415 confirms the advertiser communication unit 145.

According to an embodiment of the present invention, when the communication means information of the advertiser includes the wireless terminal information of the advertiser, the information check unit 415 may include a message sending / receiving function (e.g., a short message or a multimedia message) And preferably confirms the advertiser's wireless terminal with the advertiser communication means (145).

Alternatively, when the communication means information of the advertiser includes the mail address information of the advertiser, the information confirmation unit 415 may confirm the mail account used by the advertiser to the advertiser communication means 145. [

Alternatively, when the communication means information of the advertiser includes the messenger ID information of the advertiser, the information confirmation unit 415 may confirm the messenger account used by the advertiser to the advertiser communication means 145. [

Alternatively, when the communication means information of the advertiser includes message reception address information for a message module provided in the advertiser's web site (e.g., an advertisement site or a mini homepage / blog) It is preferable that the advertiser communication unit 145 confirms a message module provided in the advertiser's web site.

According to the embodiment of the present invention, the information confirming unit 415 may include a server (for example, a messenger server 120, a mobile communication company server, a web server) corresponding to the advertiser communication means 145 and the advertiser communication means 145 ) To confirm whether the query message can be transmitted in real time.

If the advertiser is using the advertiser communication means 145 (for example, logging in to the messenger, activating sending / receiving of a message to the wireless terminal, or connecting to a web server), the information checking unit 415 It is preferable to confirm that the inquiry message can be transmitted in real time to the server 145 in real time.

When the advertiser communication means 145 is confirmed, the inquiry message generation unit 420 generates a query message including a message structure that can be received by the advertiser communication means 145, And the query information.

According to the embodiment of the present invention, when the verified advertiser communication means 145 is different for each advertiser, the inquiry message generation unit 420 preferably generates a query message corresponding to each advertiser communication means.

When the client communication means 135 information is received (or confirmed) through the inquiry receiving unit 410 according to an embodiment of the present invention and the client communication means 135 information is disclosed to the advertiser, The message generating unit 420 may further include the client communication unit 135 information in the inquiry message.

When the client communication means 135 information is received (or confirmed) via the inquiry receiving unit 410 according to another embodiment of the present invention but the client communication means 135 information is not disclosed to the advertiser, The inquiry message generator 420 may generate the temporary communication means information for the client and further include the temporary communication means information in the inquiry message.

According to the embodiment of the present invention, the inquiry message generator 420 generates a message identifier for identifying the inquiry message (or the answer message received from the advertiser communication means 145 in response to the inquiry message) It is preferable to further include the message identifier in a query message.

When the inquiry message generating unit 420 generates a query message to be transmitted to the advertiser communication unit 145, the inquiry message transmitting unit 425 transmits the generated inquiry message to the advertiser communication unit 145 .

According to the embodiment of the present invention, when N (N> 1) pieces of advertisement advertisement registration information (or advertiser communication means 145 information) stored in the storage medium 450 is larger than the advertisement price information The inquiry message transmitting unit 425 transmits the inquiry message to the corresponding advertiser communication unit 145 at predetermined time intervals according to the ordered order.

According to the embodiment of the present invention, when N (N> 1) pieces of advertisement advertisement registration information (or advertiser communication means 145 information) stored in the storage medium 450 is larger than the advertisement price information The inquiry message transmitting unit 425 may selectively transmit the inquiry message to the advertiser communication unit 145 included in the ordered order among the ordered orders.

According to the method of the present invention, the advertiser address information (or advertiser position information) is included in N (N> 1) pieces of advertisement advertisement registration information (or advertiser information) stored in the storage medium 450, Subscriber information provided to an ISP (Internet Service Provider) providing a communication network to which the messenger terminal 125 is connected in association with IP address information of the messenger terminal 125, or member information registered in the messenger server 120, Or the address (or location) of the messenger terminal 125 based on subscriber information provided in a broadcasting server (not shown) when the messenger terminal 125 is a broadcasting terminal, The controller 425 transmits the inquiry message to the corresponding advertiser communication means 145 at a predetermined time interval in the order of the address (or position) of the messenger terminal 125 and the advertiser address (or position) To, or address (or location) and the advertiser communication means (145) present in the advertiser's address (or location), the range of the instant messaging terminal 125 is preferably selectively transmitting the query message.

According to the embodiment of the present invention, when the advertiser communication unit 145 capable of real-time transmission of the inquiry message by the information confirmation unit 415 is confirmed, the inquiry message transmission unit 425 transmits the inquiry message It is preferable to transmit the inquiry message to the advertiser communication means 145 and not to send the inquiry message to the advertiser communication means 145 which can not transmit in real time, (For example, it is transmitted to the server corresponding to the advertiser communication means 145 and stored).

After the inquiry message is transmitted to the advertiser communication unit 145 by the inquiry message transmission unit 425, the information storage unit 430 stores the information of the client communication unit 135 and the advertiser And stores the information in the message relay management D / B 455 in association with the communication means 145. When the message identifier corresponding to the inquiry message is generated, the information storage unit 430 stores the message relay And further stores the message identifier information in the management D / B 455 in association with each other.

When the temporary communication means information matching the client communication means 135 information is generated according to another embodiment of the present invention, the information storage unit 430 stores the information of the client communication means 135 and the temporary communication means And the information of the advertiser communication means 145 receiving the inquiry message and stores the information in the message relay management D / B 455.

Referring to FIG. 4, the message relay server 105 confirms ad unit price information (or message relay unit price information) according to the inquiry message relay transmission in connection with the storage medium 450, A billing information checking unit 435 (or billing information checking means) for checking the billing amount corresponding to the relaying of the inquiry message to the advertiser communication means 145; (Or billing processing means) 440 (or billing processing means) for billing the billing amount from the advertiser in association with the billing amount information, billing time information, and billing condition information (billing based on the query message relaying) Generates message relay charging information, and stores the generated message relay charging information in the message relay management D / B 455 in association with the advertiser communication means 145 information Gold information is characterized in that formed by having the storage unit 445 (or a billing information storage means).

The inquiry message transmission unit 425 transmits the inquiry message to the advertiser communication means 145 and the information relay unit 430 transmits the inquiry message to the message relay management D / After the information of the advertiser communication means 145 and the information of the advertiser communication means 145 are stored in the storage medium 450, the billing information confirmation unit 435 confirms that the message relay management D / B 455 of the advertiser communication means 145 stored in the storage medium 450, (Or message relay unit price information) matching with the advertiser communication unit 145 information stored in the advertiser communication unit 145, reads the advertisement unit price information, and determines the ad unit price (or message relay unit price) according to the inquiry message relay transmission .

If the ad unit price information includes the ad unit price according to the inquiry message relaying, the billing processor 440 subtracts the amount corresponding to the ad unit price information from the advertisement deposit information associated with the ad unit price information, And billing the billing amount from the advertiser.

According to the method of the present invention, when a cost is incurred in the query message relaying process, the billing processing unit 440 calculates the cost (cost) generated in the query message relay transmission process based on the advertisement price information From the advertiser.

If the billing process is completed, the billing information storage unit 445 generates the message relaying billing information by associating the billing amount information with the billing date and time information and the billing condition information (or the billing based on the inquiry message relaying) And stores the generated message relay charging information in the message relay management D / B 455 in association with the advertiser communication means 145 information.

5 is a diagram illustrating a messenger program function configuration recorded on a recording medium provided in the messenger terminal 125 according to an embodiment of the present invention.

5 illustrates a preferred functional configuration of a messenger program included in a predetermined messenger terminal 125. As shown in FIG. 5 and FIG. 5, if a person skilled in the art is familiar with the present invention, Or variations thereof, it is possible to conceive various embodiments of the messenger program function configuration. However, the present invention includes all of the above-mentioned embodiments and is not limited to the embodiment shown in FIG.

5, the messenger program controls the messenger program to operate based on a recording medium provided in the messenger terminal 125 in cooperation with an operating system (or a platform) provided in the messenger terminal 125, The messenger terminal 125 is connected to at least one or more function configuration units constituting the messenger program 125 or at least one or more function configuration units provided in the messenger terminal 125 via the operating system (or platform) And a mainframe unit 515 for performing the P2P-based messenger service function in cooperation with the component. The main frame unit 515 may include a query / answer service function according to the present invention. And further performs the processing.

The main frame unit 515 is characterized in that the messenger program includes a program execution code to be executed on an operating system (or a platform) provided in the messenger terminal 125, And the messenger program is executed based on the operating system (or platform) provided in the messenger terminal 125 in response to a predetermined program execution command.

In addition, the main frame unit 515 controls the at least one function unit included in the messenger program to interlock with each other. Accordingly, (515), the functional components are cross-referenced or interworked.

The main frame unit 515 includes a handle for accessing at least one or more components (for example, key input means, screen output means, etc.) provided in the messenger terminal 125 Each of the functional units constituting the messenger program accesses the respective components provided in the messenger terminal 125 and acquires the unique IDs defined in the respective function units, And performs one function.

The main frame unit 515 may receive an interrupt for accessing at least one or more components (for example, key input means, screen output means, etc.) provided in the messenger terminal 125, Or the I / O bus corresponding to the peripheral device provided in the messenger terminal 125. Accordingly, each of the functional units constituting the messenger program can access the I / And performs a unique function defined in each function configuration unit.

According to the present invention, the messenger program includes an information input unit for receiving predetermined input information for the P2P-based messenger service and the inquiry / answer service according to the present invention from at least one key input unit provided in the messenger terminal 125, An information output unit 505 for outputting the P2P-based messenger service and predetermined output information for a query / answer service according to the present invention to at least one screen output means provided in the messenger terminal 125, Wherein the key input unit includes at least one input device provided in the messenger terminal 125 and the screen output unit is provided in the messenger terminal 125. [ And at least one output device connected to the output device.

The information input unit 510 accesses at least one key input unit provided in the messenger terminal 125 in cooperation with the main frame unit 515 and transmits the input predetermined information from the key input unit And is input to a messenger program.

According to an embodiment of the present invention, the input information includes note information, chat information, mail information, and file information for the P2P-based messenger service (for example, sending and receiving a message, chatting, mail sending and receiving, desirable.

The information output unit 505 accesses at least one screen output unit provided in the messenger terminal 125 in cooperation with the main frame unit 515 and transmits the messenger program through the main frame unit 515 And outputting at least one output information requested to be output to the screen output means from at least one or more functional constituent units constituting the display apparatus.

According to the embodiment of the present invention, the information output unit 505 preferably outputs at least one or more messenger screens for the P2P-based messenger service as screen output means provided in the messenger terminal 125, At least one or more pieces of output information requested to be output from at least one or more functional components configuring the messenger program to a screen output means provided in the messenger terminal 125 are displayed on the screen.

The information output unit 505 accesses at least one screen output means provided in the messenger terminal 125 in cooperation with the main frame unit 515 and transmits the screen output means to the messenger terminal 125. [ And an interface screen including at least one user interface for receiving input information for a P2P-based messenger service through the information input unit 510 in cooperation with a key input unit provided in the terminal.

The user interface includes at least one edit control or a ComboBox control, a ListBox control, a Button control, and the like, and the user interface may include at least one And a user interface (for example, an image control or a custom control).

According to the present invention, the information output unit 505 is provided with an interface output unit for outputting a query input interface to the screen output unit for a query / answer service according to the present invention.

According to an embodiment of the present invention, the inquiry input interface preferably includes a user interface for inputting one or more inquiry information and a user interface for transmitting the inquiry information.

According to another embodiment of the present invention, the inquiry input interface includes a user interface for inputting one or more inquiry information, a user interface for inputting (or selecting) the client communication means 135, and a user interface for transmitting the inquiry information .

According to an embodiment of the present invention, the information inputting unit 510 may include one or more queries (not shown) through a user interface for inputting a query among user interfaces provided in the query input interface through the key input unit, So that the information is input.

If the user interface for inputting (or selecting) the client communication means 135 information is further included in the query input interface, the information inputting unit 510 inputs (or selects) the client communication means 135 information And the client communication means 135 is input through the user interface.

The messenger program may be connected to the messenger server 120 on the communication network through a communication processing unit provided in the messenger terminal 125 in cooperation with the main frame unit 515, Based messenger service (e.g., sending / receiving messages, chatting, chatting, etc.) from the messenger server 120 or one or more other messenger terminals 125 by connecting the messenger program provided in the other messenger terminal 125 with the P2P- And an information receiving unit 520 for receiving at least one or more pieces of reception information for mail transmission / reception, file transmission / reception, and the like).

According to the present invention, the information receiving unit 520 connects the communication channel with the message relay server 105 on the communication network through the communication processing means provided in the messenger terminal 125, for the inquiry / The messenger server 120 and the message relay server 105. The information output unit 505 receives the response message from the messenger server 120 and the message relay server 105 via the communication channel, And outputs a message through the screen output means.

The messenger program may be connected to the messenger server 120 on the communication network through a communication processing unit provided in the messenger terminal 125 in cooperation with the main frame unit 515, The messenger server 125 connects the messenger program provided in the other messenger terminal 125 with the P2P-based communication channel and transmits transmission information for the P2P-based messenger service (e.g., message transmission / reception, chatting, mail transmission / reception, 120) or one or more other messenger terminals (125).

According to the present invention, the information transmitting unit 525 transmits a communication channel with the message relay server 105 on the communication network through the communication processing means provided in the messenger terminal 125, for the inquiry / Or to a communication channel between the messenger server 120 and the message relay server 105, and transmits inquiry request information through the communication channel.

The messenger program is connected to the information output unit 505, the information input unit 510, the information receiving unit 520 and the information transmitting unit 525 through the main frame unit 515, And a messenger processing unit 500 for providing a messenger service including at least one service, a chat service, a mail service, and a file transmission / reception service. If the person skilled in the art is familiar with the present invention, The detailed description of the messenger processing unit 500 will be omitted for the sake of brevity.

6 is a diagram illustrating a query process for providing an answer to a query message according to an embodiment of the present invention.

6 is a flow chart illustrating an example of an operation of the messenger terminal 125 on the message relay system shown in FIG. 4, when query information input through a query input interface and client communication means 135 ) To the message relay server 105. As a person skilled in the art to which the present invention pertains, it is possible to refer to FIG. 6 and / or FIG. It should be understood that the present invention is not limited to the method shown in FIG. 6 except that the present invention is not limited thereto. No.

Hereinafter, in FIG. 6, the message relay server 105 on the message relay system shown in FIG. 4 is referred to as a "server" for convenience, and the messenger terminal 125 on the message relay system shown in FIG. .

Referring to FIG. 6, a terminal on the message relay system shown in FIG. 4 drives a messenger program having the inquiry input interface to access the messenger server 120 through the communication network, (600) a communication channel with the server to receive at least one messenger service through the messenger program.

When a communication channel is established between the terminal and the server as described above, the terminal provides a P2P-based messenger service (e.g., message transmission / reception, chat, mail transmission, file transmission / reception, etc.) to the messenger server 120 via the communication channel (605). In response, the server relays (610) a messenger service with one or more other terminals having the messenger program, and the terminal processes the messenger service to be provided with the relayed one or more other terminals (615).

As a person skilled in the art will appreciate the technical features of providing messenger service to one or more other terminals through the messenger server 120, It will be omitted for convenience.

According to the embodiment of the present invention, it is preferable that the messenger service providing process is repeated (or maintained) until the query input interface provided in the messenger program is output.

If the inquiry input interface provided in the messenger program is displayed during the provision of the messenger service (620), the terminal transmits inquiry request information including inquiry information and client communication means (135) information through the inquiry input interface Or selected) (625).

According to an embodiment of the present invention, the inquiry input interface preferably includes a user interface for inputting one or more inquiry information and a user interface for transmitting the inquiry information.

At this time, when the inquiry information inputted through the inquiry input interface is transmitted, the messenger program generates inquiry request information including the inputted inquiry information and messenger account information of the client as basic client communication means 135 information To be transmitted to the message relay server 105.

In addition, the messenger program may further include transmitting the input query information to one or more web servers (e.g., a portal server, a search server) associated with the messenger program, whereby the present invention is not limited thereto No.

According to another embodiment of the present invention, the inquiry input interface includes a user interface for inputting one or more inquiry information, a user interface for inputting (or selecting) the client communication means 135, and a user interface for transmitting the inquiry information .

At this time, when the inquiry information inputted through the inquiry input interface is transmitted, the messenger program generates inquiry request information to be included in the inputted inquiry information and the input (or selected) client communication means 135 information To be transmitted to the message relay server 105.

Here, the client communication means 135 receives the inquiry message including the inquiry information from the advertiser communication means 145, and generates and transmits an answer message including answer information for the inquiry message , It is preferable that information for confirming the client communication means 135 for receiving the response message is included.

The client communication means 135 corresponding to the client communication means 135 uses the messenger account corresponding to the messenger program provided in the messenger terminal 125 as the basic communication means, (E. G., A mini-homepage / blog) or a client ' s mobile terminal having a message sending / receiving function (For example, a storage medium on a communication network allocated to a client) or a client bulletin board (e.g., a bulletin board used by a client on a public web site).

If the client communication means 135 includes a messenger account used by the client according to an embodiment of the present invention, the client communication means 135 information may include messenger information used by the client and a messenger of the client with respect to the messenger ID information.

Alternatively, when the client communication means 135 includes the wireless terminal of the client having a message transmission / reception function (e.g., a short message or a multimedia message), the client communication means 135 information may be transmitted to the wireless And the terminal information.

Alternatively, when the client communication unit 135 includes a mail account used by the client, the client communication unit 135 information preferably includes the mail address information of the client.

Alternatively, the client communication means 135 may be a web site of the client (e.g., a mini-homepage / blog) or a client web hard (e.g., a storage medium on a communication network assigned to a client) The information on the client communication means 135 includes the message receiving address information of the web site of the client, the web hard, or the bulletin board.

In addition, the messenger program may further include transmitting the input query information to one or more web servers (e.g., a portal server, a search server) associated with the messenger program, whereby the present invention is not limited thereto No.

If it is confirmed that the inquiry request information is input (or selected) through the inquiry input interface (630), the terminal connects a communication channel for transmitting inquiry request information to the server through the messenger program (640 ).

According to an embodiment of the present invention, the terminal connects the communication channel with the server according to a communication protocol defined in a messenger program installed in the terminal, in order to directly transmit the inquiry request information from the server.

According to another embodiment of the present invention, the terminal transmits the inquiry request information to the communication channel between the messenger server 120 and the server to relay the inquiry request information to the server by relaying the inquiry server It is preferable to connect a communication channel for transmission.

If the communication channel is connected (640), the terminal transmits query request information including at least one of the query information and the client communication means (135) information to the server through the communication channel (645).

7A and 7B illustrate a query message relay process for providing an advertisement reply to a query message according to an embodiment of the present invention.

In more detail, FIGS. 7A and 7B illustrate a case where the messaging terminal 125 on the message relay system shown in FIG. 4 transmits the inquiry request information through the inquiry process shown in FIG. 6, The keyword information included in the inquiry request information included in the inquiry request information, and the keyword information included in the advertiser communication means 145 registered through the advertisement registration system shown in FIG. 2, And transmits the query message including the query information to the advertiser communication unit 145 matching the information. As a person skilled in the art, referring to FIGS. 7A and 7B, And / or modifying the query message to provide an answer to the query message, The present invention includes all of the above-described embodiments, and the technical features of the present invention are not limited only by the methods shown in FIGS. 7a and 7b.

Hereinafter, in FIG. 7A and FIG. 7B, the message relay server 105 on the message relay system shown in FIG. 4 is referred to as a "server" for convenience.

Referring to FIGS. 7A and 7B, the messenger terminal 125 on the message relay system shown in FIG. 4 includes at least one or more pieces of inquiry information and client communication means 135 information through the inquiry process shown in FIG. The server receives the inquiry request information transmitted from the messenger terminal 125 through the communication channel connected to the messenger terminal 125 (or the messenger server 120) (700) .

Here, the client communication means 135 receives the inquiry message including the inquiry information from the advertiser communication means 145, and generates and transmits an answer message including answer information for the inquiry message , It is preferable that information for confirming the client communication means 135 for receiving the response message is included.

The client communication means 135 corresponding to the client communication means 135 uses the messenger account corresponding to the messenger program provided in the messenger terminal 125 as the basic communication means, (E. G., A mini-homepage / blog) or a client ' s mobile terminal having a message sending / receiving function (For example, a storage medium on a communication network allocated to a client) or a client bulletin board (e.g., a bulletin board used by a client on a public web site).

If the client communication means 135 includes a messenger account used by the client according to an embodiment of the present invention, the client communication means 135 information may include messenger information used by the client and a messenger of the client with respect to the messenger ID information.

Alternatively, when the client communication means 135 includes the wireless terminal of the client having a message transmission / reception function (e.g., a short message or a multimedia message), the client communication means 135 information may be transmitted to the wireless And the terminal information.

Alternatively, when the client communication unit 135 includes a mail account used by the client, the client communication unit 135 information preferably includes the mail address information of the client.

Alternatively, the client communication means 135 may be a web site of the client (e.g., a mini-homepage / blog) or a client web hard (e.g., a storage medium on a communication network assigned to a client) The information on the client communication means 135 includes the message receiving address information of the web site of the client, the web hard, or the bulletin board.

Then, the server reads the query content corresponding to the query information included in the query request information, and confirms the keyword information included in the query information (705).

According to an embodiment of the present invention, the server confirms at least one word (or syllable) from the content of the query included in the received query information, and selects one of the identified words (or syllables) It is preferable that at least one or more keyword information included in the received query information is confirmed by confirming a word (or a syllable) matching with the keyword information provided in the database (e.g., a database for selectively storing keyword information stored in the medium).

Also, the server confirms at least one advertiser communication means 145 information including the confirmed keyword information in association with the storage medium (710).

According to the embodiment of the present invention, when at least one advertiser communication means 145 information associated with the keyword information is arranged in the order of increasing the advertisement unit price information (or the order of increasing the revenue of the advertisement provider) , The information verifying unit may confirm the advertiser communication means 145 information associated with the keyword information according to the sorted order.

Alternatively, the advertiser information (advertiser location information) included in the advertiser information associated with the keyword information may be included in the storage medium, and the messenger terminal 125 may associate with the IP address information of the messenger terminal 125 Subscriber information provided to an ISP (Internet Service Provider) that provides a connected communication network, or member information registered in the messenger server 120, or a broadcasting server (not shown) when the messenger terminal 125 is a broadcasting terminal If the address (or location) of the messenger terminal 125 can be confirmed based on the subscriber information and the like, the server transmits the keyword information to at least one of the at least one advertiser communication means 145, (Or location) within the predetermined range (e.g., within a straight line distance of a certain length, or within the same administrative area) It is desirable to confirm the advertiser communication means 145 information associated with the advertiser information.

According to the embodiment of the present invention, the IP address information of the messenger terminal 125 is confirmed at the time of receiving the inquiry information at the inquiry receiving unit, or the IP address information of the messenger terminal 125 The subscriber information provided to an ISP (Internet Service Provider) providing the communication network to which the messenger terminal 125 is connected is confirmed or the member information registered in the messenger server 120 is confirmed, The subscriber information provided in the broadcaster server (not shown) is confirmed, and when the same query information is repeatedly received for a predetermined time (for example, the negative query information is received) in the confirmed messenger terminal 125, The server may omit the process of confirming the keyword information included in the query information received from the messenger terminal 125, It is preferable that the process of confirming the information of the communication means 145 is omitted and the respondent identification error information is generated and transmitted to the messenger terminal 125 (or the messenger terminal 125 via the messenger server 120) .

According to another embodiment of the present invention, in response to the verified advertiser communication means 145 information, estimated answer information (e.g., "USB" Quot; USB 2GB is sold at 12,000 won "for the combination of the first keyword information, the second keyword information" 2GB + 2 giga ", and the third keyword information "cheap + cheap" The server generates an answer message including the expected answer information through the message relay system shown in FIG. 8 without relaying the inquiry message to the advertiser communication means 145, and transmits the answer message to the client communication means 135 ), And thus the present invention is not limited thereto.

If at least one advertiser communication means 145 information including the confirmed keyword information is not confirmed 715, the server generates answerer identification error information and transmits it to the messenger terminal 125 (or the messenger server 120) To the messenger terminal 125) (720).

On the other hand, when at least one advertiser communication means 145 information including the identified keyword information is confirmed 715, the server confirms 725 the at least one advertiser communication means 145 confirmed.

According to an embodiment of the present invention, when the communication means information of the advertiser includes the wireless terminal information of the advertiser, the server transmits the advertisement information to the wireless terminal of the advertiser having the message transmission / reception function (e.g., short message or multimedia message) To the advertiser communication means (145).

Alternatively, when the communication means information of the advertiser includes the mail address information of the advertiser, the server preferably confirms the mail account used by the advertiser to the advertiser communication means (145).

Alternatively, when the communication means information of the advertiser includes the messenger ID information of the advertiser, the server preferably confirms the messenger account used by the advertiser to the advertiser communication means 145.

Alternatively, when the communication means information of the advertiser includes message reception address information for a message module included in the advertiser's web site (e.g., an advertisement site, or a mini homepage / blog) And confirms the message module provided in the site with the advertiser communication means 145.

If the advertiser communication means 145 is confirmed 730, the server generates 735 a query message that includes the query information and can be received by the verified advertiser communication means 145.

According to an embodiment of the present invention, when the verified advertiser communication means 145 is different for each advertiser, the server preferably generates a query message corresponding to each advertiser communication means.

In the case of disclosing the client communication means 135 information to the advertiser according to an embodiment of the present invention, the server preferably further includes the client communication means 135 information in the inquiry message.

According to another embodiment of the present invention, when the client communication means 135 information is not disclosed to the advertiser, the server generates temporary communication means information for the client, and the temporary communication means information .

According to an embodiment of the present invention, the server generates a message identifier for identifying the inquiry message (or an answer message received from the advertiser communication means 145 in response to the inquiry message), and adds the message identifier .

If the query message corresponding to each advertiser communication means 145 is normally generated 740, the server transmits the generated query message to the advertiser communication means 145 (745).

According to the embodiment of the present invention, when N (N> 1) pieces of advertisement advertisement information (or advertiser communication means 145 information) stored in the storage medium is larger than the advertisement price information The server transmits the inquiry message to the corresponding advertiser communication means 145 at predetermined time intervals according to the sorted order.

According to the embodiment of the present invention, when N (N> 1) pieces of advertisement advertisement information (or advertiser communication means 145 information) stored in the storage medium is larger than the advertisement price information The server preferably selectively transmits the query message to the advertiser communication means 145 included in the predetermined order among the ordered orders.

According to an embodiment of the present invention, the advertiser address information (or advertiser position information) is included in N (N> 1) advertisement advertisement information (or advertiser information) stored in the storage medium, The subscriber information provided to an ISP (Internet Service Provider) providing the communication network to which the messenger terminal 125 is connected in association with the IP address information of the messenger server 125, or the member information registered in the messenger server 120, When the terminal 125 is a broadcasting terminal, if the address (or location) of the messenger terminal 125 can be checked based on subscriber information or the like provided in a broadcasting server (not shown), the server transmits the messenger terminal 125 (Or location) and the advertiser's address (or location) to the corresponding advertiser communication means 145 at a predetermined time interval in the order that is closest to the advertiser's address (or location) In that the terminal (125) address (or location) and the advertiser address (or location), the advertiser communication means 145 is present in the range of preferably for selectively transmitting the query message.

The server then associates the information of the client communication means 135 with the information of the advertiser communication means 145 receiving the inquiry message and stores it in the message relay management D / B (750), and transmits a message corresponding to the inquiry message When the identifier is generated, the server preferably further stores the message identifier information in the message relay management D / B.

When temporary communication means information matching with the client communication means 135 information is generated according to another embodiment of the present invention, the server transmits the client communication means 135 information, the temporary communication means information and the inquiry message And the advertiser communication means 145 receiving the information of the advertiser communication means 145 in the message relay management D / B.

Then, the server checks ad unit price information (or message relay unit price information) matched with the advertiser communication unit 145 information stored in the message relay management D / B among the advertiser communication unit 145 information stored in the storage medium , And reads the advertisement price information and determines whether the ad unit price (or message relay unit price) according to the inquiry message relay transmission is determined (755).

If the ad unit price (or message relay unit price) according to the inquiry message transmission is determined (760), the server confirms the advertisement amount information according to the inquiry message relay transmission in connection with the storage medium (765).

According to the method of the present invention, when the cost of the inquiry message relay transmission is incurred, the server reads the ad unit price (or message relay unit price) information according to the inquiry message relay transmission, It is desirable to confirm further.

If the advertisement amount information according to the inquiry message transmission is confirmed (770), the server charges the confirmed advertisement amount from the advertiser in association with the storage medium (775).

According to an embodiment of the present invention, the server may charge the billing amount from the advertiser by subtracting the amount corresponding to the advertisement unit price information from the advertisement deposit information associated with the advertisement unit price information.

If the cost of the inquiry message relaying process is incurred, the server charges the cost incurred in the process of relaying the inquiry message from the advertiser based on the advertisement price information (or the message relaying unit price information).

Thereafter, the server generates the message relaying charging information by associating the charging amount information with the charging date and time information and the charging condition information (charging based on the inquiry message relay transmission) (780), and transmits the generated message relaying charging information to the advertiser (785) in association with the communication means (145) information in the message relay management D / B.

FIG. 8 is a diagram illustrating a message relay system for relaying an advertisement response message to a query message according to an embodiment of the present invention.

In more detail, FIG. 8 relays a query message including query information transmitted from the messenger terminal 125 to the advertiser communication means 145 through the message relay system shown in FIG. 4, And transmits the response message to the client communication unit 135. The present invention relates to a system configuration for processing a charge for the response message and transmitting the response message to the client communication unit 135, Those skilled in the art will be able to refer to and modify various aspects of the configuration of a message relay system for relaying an ad response message to the query message, Includes all of the above-described embodiments, and is not limited to the method shown in FIG.

Hereinafter, in FIG. 8, at least one means for relaying the answer message input from the advertiser communication means 145 on the communication network to the client communication means 135, or a component corresponding to the function configuration, Server 105 ".

Referring to FIG. 8, the message relay system for relaying the advertisement reply message to the inquiry message includes an advertiser terminal 140 corresponding to the advertiser communication means 145, The message relay server 105 processes the charging of the response message and transmits the response message to the client communication means 135 when the answer message for the inquiry message is transmitted from the means 145, And a client terminal (130) corresponding to the communication means (135).

According to another embodiment of the present invention, the message relay server 105 may be implemented as one server or at least three or more servers according to a plurality of components constituting the message relay server 105 The present invention is not limited thereto.

The advertiser communication means 145 may include a wireless terminal of the advertiser having a message transmission / reception function, a mail account used by the advertiser, a messenger account used by the advertiser, a web site of the advertiser (e.g., The advertiser terminal 140 may include at least one of a message module provided in the advertiser terminal 140 and the advertiser terminal 140. The advertiser terminal 140 may confirm the received query message in conjunction with the advertiser communication means 145, And a wired terminal or a wireless terminal for inputting an answer message or transmitting the inputted answer message.

According to another embodiment of the present invention, when the advertiser communication means 145 and the client communication means 135 include a messenger account connected to the same instant messaging server 120, the advertiser communication means 145 may use the P2P protocol And the reply message may be directly transmitted to the client communication unit 135 (however, the information for the billing process may be provided to the message relay server), so that the present invention is not limited thereto.

The client communication unit 135 preferably includes a messenger account corresponding to the messenger program included in the messenger terminal 125 that has transmitted the inquiry request information through the message relay system shown in FIG. (E.g., a short message, a multimedia message, or the like) input through (or selected by) the messenger program, or a wireless terminal of the client having the message transmission / (E. G., A mini-homepage / blog) or a client web hard (e. G., A storage medium 850 on a network assigned to a client), or a client bulletin board A bulletin board to be used) or the like) .

The client terminal 130 is a generic name of a terminal device used by the client to confirm an answer message received by the client communication means 135. The client terminal 130 includes the messenger terminal 125 shown in FIG. (E. G., A mini-homepage / blog) or a client web hard (e. G., A storage medium 850 on a network assigned to a client) or a client bulletin board , A wired terminal for accessing a bulletin board used by a client on a public web site), or a wireless terminal.

The advertiser communication unit 145 receiving the inquiry message through the message relay system shown in FIG. 4 transmits response information (e.g., advertisement contents) corresponding to the inquiry contents included in the inquiry message through the advertiser terminal 140 (Or response information including the response information), generates an answer message including the answer information, and transmits the client communication means 135 information (or temporary communication means information) included in the inquiry message to the message receiving side .

Here, the response message may include advertiser communication means 145 information corresponding to the advertiser communication means 145.

In addition, it is preferable that advertisement link information for linking the advertiser website (or advertisement site) of the advertiser to the client communication means 135 receiving the response message is included.

If the message identifier is included in the inquiry message, the response message may further include the message identifier included in the inquiry message.

According to an embodiment of the present invention, the response message is transmitted from the advertiser communication means 145 to the message relay server 105.

According to another embodiment of the present invention, when the answer message includes the client communication means 135 information, the response message is directly transmitted from the advertiser communication means 145 to the client communication means 135 If the message relay server 105 charges the response message transmission according to the intention of the person skilled in the art, the advertiser communication means 145 transmits the information necessary for the billing process to the message relay server 105 (E.g., advertiser communication means 145 information, client communication means 135 information, message identifiers, etc.).

8, the message relay server 105 includes a response message receiving unit 800 (or an answer communication means) for receiving an answer message input from the advertiser communication means 145 through the advertiser terminal 140, An information confirmation unit 805 (or information confirmation means) for confirming the information of the client communication means 135 for relaying the received answer message and the client communication means 135 A response message generator 810 (or an answer message generator) for generating an answer message that can be received by the client communication means 135; (Or an answer message transmitting means) for transmitting the response message to the client communication means 135 corresponding to the received information.

The advertiser communication means 145 receiving the inquiry message through the message relay system shown in FIG. 4 inputs answer information corresponding to the inquiry message through the advertiser terminal 140, The response message receiving unit 800 receives the response message from the advertiser communication unit 145. The response message receiving unit 800 receives the response message from the advertiser communication unit 145. [

According to an embodiment of the present invention, the response message is generated and transmitted according to a message protocol corresponding to the advertiser communication means 145.

According to an embodiment of the present invention, when the communication means of the advertiser includes the wireless terminal of the advertiser having a message transmission / reception function (e.g., a short message or a multimedia message), the response message is transmitted to the advertiser terminal 140 ) According to a message transmission / reception function provided in the wireless terminal of the advertiser.

Alternatively, when the communication means of the advertiser includes the mail account used by the advertiser, the answer message preferably transmits the answer information inputted through the advertiser terminal 140 through the mail of the advertiser.

Alternatively, when the communication means of the advertiser includes a messenger account used by the advertiser, the answer message may be transmitted through the messenger used by the advertiser, using the answer information input through the advertiser terminal 140. [

Alternatively, when the communication means of the advertiser includes a message module included in the advertiser's web site (for example, an advertisement site or a mini homepage / blog), the response message may be transmitted through the advertiser terminal 140 And transmits the response information through a message module provided in the advertiser's web site.

If an answer message corresponding to the inquiry message is received from the advertiser communication means 145 through the answer message receiving unit 800, the information identifying unit 805 reads the received answer message, And confirms the client communication means 135 information to be transmitted.

When the response message includes client communication means 135 information included in a query message transmitted to the advertiser communication means 145 through the message relay system shown in FIG. 4 according to an embodiment of the present invention, The information verifying unit 805 may confirm the client communication means 135 information included in the response message.

Alternatively, if the message identifier included in the query message transmitted to the advertiser communication unit 145 through the message relay system shown in FIG. 4 is included in the response message, It is preferable to check the client communication means 135 information associated with the message identifier in association with the D / B.

Alternatively, if the answer message includes the provisional communication means information included in the query message transmitted to the advertiser communication means 145 through the message relay system shown in FIG. 4, It is preferable to confirm the information of the client communication means 135 stored in association with the provisional communication means information in association with the message management D / B.

When the information confirming unit 805 confirms the information of the client communication means 135 for relaying the answer message, the information checking unit 805 checks the client communication means 135 corresponding to the client communication means 135 ) Is confirmed.

According to an embodiment of the present invention, when the communication means information of the client includes the wireless terminal information of the client, the information checking unit 805 may include a message sending / receiving function (e.g., a short message or a multimedia message) And confirm the wireless terminal of the client with the client communication means (135).

Alternatively, when the communication means information of the client includes the mail address information of the client, the information checking unit 805 preferably confirms the mail account used by the client with the client communication means 135. [

Alternatively, when the communication means information of the client includes the messenger ID information of the client, the information verification unit 805 may confirm the messenger account used by the client with the client communication means 135. [

Alternatively, when the communication means information of the client includes message reception address information for a message module provided in a web site of the client (for example, an advertisement site or a mini homepage / blog), the information verification unit 805, It is preferable that the client communication unit 135 confirms a message module provided in the web site of the client.

When the client communication unit 135 is confirmed, the response message generator 810 generates an answer message including a message structure that can be received by the client communication unit 135. [

According to the embodiment of the present invention, when the identified client communication means 135 is different for each client, the response message generation unit 810 preferably generates a response message corresponding to each client communication means.

If the response message received through the response message receiver 800 includes the advertisement link information, the response message generator 810 transmits the advertisement link information to the client communication unit 135, And the advertisement link information included in the generated reply message may be transmitted to the client terminal 130 using the client communication means 135. [ (Or a script) for transmitting advertisement link selection (or click) information to the message relay server 105 when the advertisement link is selected (or clicked) in the message relay server 105.

According to the embodiment of the present invention, the response message transmitter 835 may transmit the response message to the mobile terminal 100 through a predetermined number of response messages (e.g., the number of response messages determined according to the policy of the message relay server 105, It is preferable to generate an answer message to be transmitted to the client communication means 135 by the number of answer messages determined by the terminal 125.

When the response message to be transmitted to the client communication unit 135 is generated by the response message generation unit 810, the response message transmission unit 835 transmits the generated response message to the client communication unit 135 To the corresponding client communication means (135).

According to the embodiment of the present invention, the response message transmitter 835 may transmit the response message to the mobile terminal 100 through a predetermined number of response messages (e.g., the number of response messages determined according to the policy of the message relay server 105, And transmits the answer message to the client communication unit 135 by the number of answer messages determined by the terminal 125.

After the response message is transmitted to the client communication unit 135 by the response message transmission unit 835, the information storage unit 815 stores the information of the advertiser communication means 145 and the client And stores the information in the message relay management D / B 845 in association with the communication means 135. If the message identifier is included in the response message, the information storage unit 815 stores the message relay management D / B (845) to further store the message identifier information.

Referring to FIG. 8, the message relay server 105 confirms ad unit price information (or message relay unit price information) in response to the answer message relay transmission in conjunction with the storage medium 850, A billing information confirmation unit 820 (or billing information confirmation means) for confirming a billing amount corresponding to the relaying of the answer message to the client communication means 135; A billing processing unit 825 (or a billing processing unit) for billing the billing amount from the advertiser in association with the billing amount information, billing time information, and billing condition information (billing based on relaying answer messages) Message relay charging information, and stores the generated message relay charging information in the message relay management D / B 845 in association with the advertiser communication means 145 information Is characterized by formed by having a charging information storage unit 830 (or a billing information storage means).

The answer message is transmitted to the client communication unit 135 by the response message transmission unit 835 and the message relay management D / B 845 transmits the response message to the advertiser communication means After the information on the client communication means 135 and the client communication means 135 are stored in the storage medium 850, the billing information confirmation unit 820 identifies the message relay management D / B 845 among the advertiser communication means 145 stored in the storage medium 850, (Or message relay unit price information) that matches the advertiser communication unit 145 information stored in the advertiser communication unit 145, reads the advertisement unit price information, and determines the advertisement unit price (or message relay unit price) .

When the advertiser communication means 145 directly transmits the answer message to the client communication means 135 according to another embodiment of the present invention, the billing information confirmation unit 820 receives the answer message from the advertiser communication means 145 (E.g., advertiser communication means 145 information, client communication means 135 information, message identifier, etc.) necessary for the billing process.

If the ad unit price is included in the advertisement price information, the billing processor 825 subtracts an amount corresponding to the advertisement price information from the advertisement deposit information associated with the advertisement price information, And billing the billing amount from the advertiser.

According to the method of the present invention, when a cost is incurred in the response message relaying process, the billing processing unit 825 calculates the cost incurred in the response message relaying process based on the advertisement price information (or the message relay price information) From the advertiser.

If the billing process is completed, the billing information storage unit 830 generates the message relaying billing information by linking the billing amount information, the billing date and time information, and the billing condition information (or billing based on the answer message relaying) And stores the generated message relay charging information in the message relay management D / B 845 in association with the advertiser communication means 145 information.

Referring to FIG. 8, when the response message contains advertisement link information, the message relay server 105 selects (or clicks) the advertisement link from the client terminal 130 using the client communication means 135 An advertisement link confirmation unit 840 (or an advertisement link confirmation means) for confirming whether the advertisement link information is connected to an advertiser website (or an advertisement site) corresponding to the advertisement link information, (Or billing information verifying unit 820) for checking the advertisement unit price information (or the advertisement link connection unit price information) according to the advertisement link connection, reading the advertisement price information, and checking the charging amount in the advertisement link connection A billing processing unit 825 for billing the billing amount from the advertiser in association with the storage medium 850 when checking the billing amount, And generates the message relay charging information by associating the charging amount information with the charging date and time information and the charging condition information (charging based on the advertisement link connection), and transmits the generated message relay charging information to the advertiser communication means 145 And a billing information storage unit 830 (or billing information storage means) for storing the billing information in the message relay management D / B 845 in conjunction with the billing information storage unit 830.

When the advertisement link information is included in the answer message and the client terminal 130 using the client communication means 135 selects (or clicks) the advertisement link to transmit the advertisement link selection (or click) information, The link confirmation unit 840 receives the advertisement link selection (or click) information and confirms that the client terminal 130 accesses the advertiser website (or advertisement site) corresponding to the advertisement link information do.

If it is confirmed by the advertisement link confirmation unit 840 that the client terminal 130 selects (or clicks) the advertisement link and connects to the advertiser website (or advertisement site) corresponding to the advertisement link information, The information verifying unit 820 verifies the stored advertiser communication means 145 information included in the advertisement link selection (or click) information (or the message relaying management information D) among the advertiser communication means 145 information stored in the storage medium 850 (Or advertiser communication means 145 information associated with client communication means 135 information included in the advertisement link selection (or click) information among the advertiser communication means 145 information stored in / B 845) (Or advertising link connection unit price information) matching with the advertiser communication means 145 information (or alternatively, can be replaced with advertiser information) in association with the storage medium 850, To verify that the advertising rate (or line link connection unit) according to the advertisement link connection is formulated.

If the advertisement unit price information includes the advertisement unit price according to the advertisement link connection, the billing processor 825 subtracts the amount corresponding to the advertisement unit price information from the advertisement deposit information associated with the advertisement unit price information, And billing the billing amount from the advertiser.

According to the method of the present invention, when a cost is incurred in the process of linking the advertisement link, the billing processor 825 may calculate the cost incurred in linking the advertisement link based on the advertisement price information (or message relay price information) It is preferable to perform the billing process from the advertiser.

If the billing process is completed, the billing information storage unit 830 generates the message billing information by associating the billing amount information with the billing date information and the billing condition information (billing based on the advertisement link connection) And the message relay charging information is stored in the message relay management D / B 845 in association with the advertiser communication means 145 information.

9A and 9B are diagrams illustrating an answer message relay process for providing an answer to a query message according to an embodiment of the present invention.

More specifically, FIGS. 9A and 9B illustrate response information corresponding to a query message received through the query message relay process shown in FIGS. 7A and 7B in the advertiser terminal 140 on the message relay system shown in FIG. 8 And transmits the response message to the client communication unit 135, which has transmitted the inquiry information included in the inquiry message, from the message relay server 105. In the present invention, Those skilled in the art will be able to refer to and / or modify the Figures 9a and 9b to deduce various implementation methods for an answer message relaying process for providing an advertisement answer to the inquiry message It should be understood, however, that the present invention includes all such contemplated embodiments, Only not exclusively those technical features.

9A and 9B, the message relay server 105 on the message relay system shown in FIG. 8 is referred to as a "server" for the sake of convenience.

Referring to FIGS. 9A and 9B, a query transmitted from the client terminal 130 through the query message relay process shown in FIGS. 7A and 7B in the advertiser terminal 140 on the message relay system shown in FIG. (900) an answer message corresponding to the inquiry message through the advertiser communication means (145), generates an answer message including the inputted answer information, and transmits the answer message to the server (905).

Here, the response message may include advertiser communication means 145 information corresponding to the advertiser communication means 145.

In addition, it is preferable that advertisement link information for linking the advertiser website (or advertisement site) of the advertiser to the client communication means 135 receiving the response message is included.

If the message identifier is included in the inquiry message, the response message may further include the message identifier included in the inquiry message.

According to an embodiment of the present invention, the response message is transmitted from the advertiser communication means 145 to the message relay server 105.

According to another embodiment of the present invention, when the answer message includes the client communication means 135 information, the response message is directly transmitted from the advertiser communication means 145 to the client communication means 135 If the message relay server 105 charges the response message transmission according to the intention of the person skilled in the art, the advertiser communication means 145 transmits the information necessary for the billing process to the message relay server 105 (E.g., advertiser communication means 145 information, client communication means 135 information, message identifiers, etc.).

According to an embodiment of the present invention, when the communication means of the advertiser includes the wireless terminal of the advertiser having a message transmission / reception function (e.g., a short message or a multimedia message), the response message is transmitted to the advertiser terminal 140 ) According to a message transmission / reception function provided in the wireless terminal of the advertiser.

Alternatively, when the communication means of the advertiser includes the mail account used by the advertiser, the answer message preferably transmits the answer information inputted through the advertiser terminal 140 through the mail of the advertiser.

Alternatively, when the communication means of the advertiser includes a messenger account used by the advertiser, the answer message may be transmitted through the messenger used by the advertiser, using the answer information input through the advertiser terminal 140. [

Alternatively, when the communication means of the advertiser includes a message module included in the advertiser's web site (for example, an advertisement site or a mini homepage / blog), the response message may be transmitted through the advertiser terminal 140 And transmits the response information through a message module provided in the advertiser's web site.

Thereafter, the server receives the response message from the advertiser communication means 145, reads the received response message, and confirms the client communication means 135 information for relaying the response message (910).

When the response message includes client communication means 135 information included in a query message transmitted to the advertiser communication means 145 through the message relay system shown in FIG. 4 according to an embodiment of the present invention, The server preferably confirms the client communication means 135 information included in the response message.

Alternatively, when the message identifier included in the inquiry message transmitted to the advertiser communication means 145 through the message relay system shown in FIG. 4 is included in the response message, And confirms the information of the client communication means 135 stored in association with the message identifier.

Alternatively, when the response message includes the provisional communication means information included in the inquiry message transmitted to the advertiser communication means 145 through the message relay system shown in FIG. 4, the server transmits the message management D / It is preferable to confirm the information of the client communication means 135 stored in association with the provisional communication means information.

If the information of the client communication means 135 is not confirmed 915, the server generates and transmits the client confirmation error information to the advertiser terminal 140 (920).

If the information of the client communication means 135 is confirmed (915), the server confirms (925) the client communication means 135 corresponding to the client communication means 135 information.

According to an embodiment of the present invention, when the communication means information of the client includes the wireless terminal information of the client, the server transmits the wireless terminal information of the client, which has the message transmission / reception function (e.g., a short message or a multimedia message) To the client communication means (135).

Alternatively, when the communication means information of the client includes the mail address information of the client, the server preferably confirms the mail account used by the client with the client communication means (135).

Alternatively, when the communication means information of the client includes the messenger ID information of the client, the server preferably confirms the messenger account used by the client with the client communication means 135. [

Alternatively, when the communication means information of the client includes message reception address information for a message module provided in the client's web site (for example, an advertisement site or a mini-homepage / blog) It is preferable that the client communication means 135 confirms the message module provided in the site.

If the client communication means 135 corresponding to the client communication means 135 information is confirmed 930, the server generates an answer message including a message structure that can be received by the client communication means 135 935).

According to the embodiment of the present invention, when the identified client communication means 135 is different for each client, the server preferably generates a response message corresponding to each client communication means.

According to the embodiment of the present invention, when the response message received through the response message receiving unit 800 includes advertisement link information, the server can link the advertisement link information through the client communication unit 135 The client terminal 130 using the client communication unit 135 may select the advertisement link from the client terminal 130 using the advertisement link information included in the generated response message, (Or a click), information (or a script) for transmitting advertisement link selection (or click) information to the message relay server 105.

According to the embodiment of the present invention, the server may send a predetermined number of response messages (for example, the number of response messages determined according to the policy of the message relay server 105 or the messenger terminal 125 shown in FIG. 4) It is preferable to generate an answer message to be transmitted to the client communication means 135 by a predetermined number of response messages.

If a response message corresponding to the client communication means 135 is generated 940, the server transmits the generated response message to the client communication means 135 corresponding to the client communication means 135 information 945).

According to the embodiment of the present invention, the server may send a predetermined number of response messages (for example, the number of response messages determined according to the policy of the message relay server 105 or the messenger terminal 125 shown in FIG. 4) And transmits the answer message to the client communication unit 135 by a predetermined number of answer messages.

In addition, the information of the advertiser communication means 145 and the information of the client communication means 135 receiving the response message are linked and stored in the message relay management D / B 845 (950) The server may further store the message identifier information in the message relay management D / B 845 in association with each other.

Thereafter, the server transmits ad unit price information (or message relay information) corresponding to the advertiser communication means 145 information stored in the message relay management D / B 845 among the advertiser communication means 145 information stored in the storage medium 850 Price information), reads the advertisement price information, and determines whether an ad unit price (or message relay unit price) according to the response message relay transmission is established (step 955).

If the ad unit price (or message relay unit price) according to the answer message relaying is set (960), the server confirms the advertisement amount information according to the answer message relay transmission in connection with the storage medium 850 965).

According to the method of the present invention, when the cost of the answer message relaying process occurs, the server reads the advertisement unit price (or message relay unit price) information according to the answer message relaying and stores the amount corresponding to the generated cost It is desirable to confirm further.

If the advertisement amount information according to the reply message transmission is confirmed (970), the server charges the confirmed advertisement amount from the advertiser in connection with the storage medium 850 (975).

According to an embodiment of the present invention, the server may charge the billing amount from the advertiser by subtracting the amount corresponding to the advertisement unit price information from the advertisement deposit information associated with the advertisement unit price information.

If the cost of the answer message relaying process is incurred, the server may charge the advertiser for the costs incurred in the relaying of the answer message based on the advertisement price information (or message relaying unit price information).

Thereafter, the server generates message relay charging information by associating the billing amount information with the billing date and time information and the billing condition information (billing based on reply message relay transmission) (980), and transmits the generated message relaying charging information to the advertiser And stores it in the message relay management D / B 845 in association with the communication means 145 (985).

FIG. 10 is a diagram illustrating a billing process according to an advertisement link selection (or click) included in an answer message according to an embodiment of the present invention.

In more detail, FIG. 10 shows a message relaying system shown in FIG. 8 after an answer message including advertisement link information is received by a client communication means 135 through a response message relay process shown in FIGS. 9a and 9b. (Or clicking) the advertisement link in the message relay server 105 when the advertisement link included in the answer message is selected (or clicked) in the client terminal 130 on the client terminal 130, Those skilled in the art will be able to refer to and / or modify the FIG. 10 to infer the various methods of billing according to the advertisement link selection (or click) included in the answer message It should be understood, however, that the present invention includes all such contemplated embodiments, and that the technical features of the present invention, It shall be defined.

Hereinafter, in FIG. 10, the message relay server 105 on the message relay system shown in FIG. 8 is referred to as a "server" for convenience.

Referring to FIG. 10, after an answer message including advertisement link information is received by the client communication means 135 through the answer message relay process shown in FIGS. 9A and 9B, the message relay system The client terminal 130 confirms whether the advertisement link included in the response message is selected (or clicked) (1000).

If the advertisement link included in the answer message is selected (or clicked) (1005), the terminal accesses an advertiser website (or an advertisement site) corresponding to the advertisement link, And transmits advertisement link selection (or click) information to the server (1010).

Then, the server receives (1015) the advertisement link selection (or click) information from the terminal, reads the received advertisement link selection (or click) information, and transmits the advertisement link selection (1020) whether the user accesses the corresponding advertiser web site (or advertisement site).

If it is confirmed that the client terminal 130 has connected to the advertiser web site (or advertisement site) corresponding to the advertisement link information (1025), the server transmits the advertiser communication means 145 stored in the storage medium 850, (Or message relay unit price information) that matches the advertiser communication unit 145 information stored in the message relay management D / B 845 among the information, reads the advertisement price information, (Or message relaying unit price) according to the advertisement rate (step 1030).

If the ad unit price (or the message relay unit price) according to the advertisement link connection is established 1035, the server confirms the advertisement amount information according to the advertisement link connection in connection with the storage medium 850 (1040) .

According to the method of the present invention, when a cost is incurred in the process of linking the advertisement link, the server reads the advertisement unit price (or message relay unit price) information according to the advertisement link connection and further checks the amount corresponding to the generated cost .

If the advertisement amount information according to the advertisement link connection is confirmed (1045, the server charges the confirmed advertisement amount from the advertiser in connection with the storage medium 850 (1050).

According to an embodiment of the present invention, the server may charge the billing amount from the advertiser by subtracting the amount corresponding to the advertisement unit price information from the advertisement deposit information associated with the advertisement unit price information.

If a cost is incurred in the process of linking the advertisement link, the server may bill the advertiser for a cost incurred in linking the advertisement link based on the advertisement price information (or message relay price information).

Then, the server generates message relay charging information by associating the billing amount information with billing date and time information and billing condition information (billing based on the advertisement link connection) (1055), and transmits the generated message relaying charging information to the advertiser communication And stores it in the message relay management D / B 845 in association with the information of the means 145 (1060).

100: Ad registration server 105: Message relay server
110: message server 115: mail server
120: Messenger server 125: Messenger terminal
130: client terminal 135: client communication means
140: Advertiser terminal 145: Advertiser communication means

Claims (4)

A method executed via a server relaying a message in a wireless environment,
A first step of constructing and storing a plurality of anticipatory responses to be interactively answered with respect to a sentence interactively inputted through a user's messenger program provided in a user's wireless terminal;
A second step of extracting one or more words (or syllables) designated for matching with the stored expected response from a sentence input interactively via the user's messenger program;
A third step of verifying a predicted response that is most likely to match the extracted word (or syllable) among the stored predicted responses and a predicted response that is most likely to match the specified criterion, in response to the received sentence interactively; And
And a fourth step of generating a response message including the valid expected response if the valid expected response is confirmed and transmitting the generated response message to the user's messenger program.
The method according to claim 1,
The second step further comprises extracting from the received sentence one or more phrases designated to match the stored expected response,
The third step may include the step of, if one or more statements are extracted from the received sentence, comparing the extracted word (or syllable) or phrase among the stored expected responses with an expected response, The method comprising: confirming a valid expected response that can be interactively responded to in a wireless environment.
The method as claimed in claim 1,
And confirming a messenger account or a communication means of the person to communicate with the user when the valid expected response is not confirmed, and connecting a conversation between the messenger program of the user and the messenger program of the subject A method for processing an interactive message in a wireless environment.
The method of claim 3,
Wherein the person to communicate with the user includes an advertiser who provides the advertisement to the user,
Wherein the response message includes an advertisement link for accessing the advertiser's web site or the advertisement site.

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