KR20090013649A - Method for displaying advertisement for providing value and recording medium - Google Patents

Abstract

An AD(Advertisement) output method for offering value with a section of banner AD and a recording medium thereof are provided to efficiently use a restricted Internet webpage and offer the value to more customers by offering the value through the banner AD, which is easily displayed to the customers. An advertiser terminal(130) and a customer terminal(135) are connected to the network. A web server(100) operates a website additionally offering a value offering service. A financial corporation server(105), an accounting management server(110), and a card company server(115) deposit value issuance data by linking with the web server, and open a value type account of the customer when the customer has no value type account.

Description

Method for Displaying Advertisement for Providing Value and Recording Medium}

1 illustrates a keyword advertisement (or contextual advertisement) and an advertisement data processing system for providing a value associated with a keyword advertisement (or contextual advertisement) according to an embodiment of the present invention.

2 is a block diagram of an advertisement data processing system providing a value associated with a keyword advertisement (or a context advertisement) according to an exemplary embodiment of the present invention.

3 provides advertisement data and value issuance data (or a value issuance interface corresponding to the value information) in an advertisement data processing system providing a value associated with keyword advertisement (or contextual advertisement) according to one embodiment of the present invention. A diagram illustrating a process of doing so.

4 is a diagram illustrating a method of outputting advertisement data and value issuance data (or a value issuance interface corresponding to value information) according to an embodiment of the present invention.

<Description of main parts of drawing>

100: web server 105: financial company server

110: account management server 115: card company server

120: ad registration server 125: advertiser server

130: advertiser terminal 135: customer terminal

According to an aspect of the present invention, a method for providing advertisement data to a terminal may include: outputting an advertisement providing unit region for providing an advertisement corresponding to the advertisement data to a predetermined region in an advertisement region; Outputting the value providing switching unit area to the area, and processing the advertisement data in which the advertising area is switched to the value providing area when the value providing switching unit area is selected (or clicked) through the browser provided in the terminal; And selecting (or clicking) the advertisement providing unit region from the terminal, processing the advertisement corresponding to the advertisement providing unit to be provided to the customer, and selecting (or clicking) the value providing switching unit region from the terminal. Switching the advertisement area to the value providing unit area and selecting the value providing area in the terminal. Clicking) when, to the value corresponding to the value providing the context of the advertisement output method for providing value comprises the step of processing to be provided to the customer.

Due to the rapid development of information and communication technology, various advertisement providing methods through the Internet have been created.

Among them, banner advertisements that can be easily seen when using the Internet are overflowing around us.

However, there is a big problem of waste on a limited Internet web page to use banner ads only for the purpose of providing an advertisement.

An object of the present invention for solving the above problems is to output an advertisement providing unit area for providing an advertisement corresponding to the advertisement data in a predetermined area within an advertisement area corresponding to an image (or flash), and the advertisement among the advertisement areas. A browser provided in the terminal that outputs the value providing switching unit area to a predetermined area other than the providing unit area, and converts the advertising area into the value providing area when the value providing switching unit area is selected (or clicked). A function of processing to be outputted through the terminal, and when the terminal selects (or clicks) the advertisement providing unit, the advertisement corresponding to the advertisement providing unit is provided to the customer, and the value providing switching unit is provided by the terminal. Selecting (or clicking) an area to convert the advertising area into a value providing area and the terminal When the select learning area (or click), to provide a recording medium including Functionality to the value corresponding to the value providing unit area treated so provided to the customer.

In the method for outputting an advertisement for providing a value according to the present invention, in the method for providing advertisement data to a terminal, an advertisement providing unit region for providing advertisement corresponding to the advertisement data is output to a predetermined region within the advertisement region, and the advertisement Outputting a value providing switching unit area to a predetermined area other than the advertisement providing unit area among the areas; and when selecting (or clicking) the value providing switching unit area, the terminal receives advertisement data in which the advertising area is converted into a value providing area. Processing to be output through a browser provided at the terminal; when the terminal selects (or clicks) the advertisement providing unit, an advertisement corresponding to the advertisement providing unit is processed to be provided to the customer, and the terminal Selecting (or clicking) a value providing conversion unit region, converting the advertising area into a value providing unit region; and When the terminal selects (or clicks) the value providing unit region, the terminal comprises processing the value corresponding to the value providing unit region to be provided to the customer.

In the advertisement output method for providing a value according to the present invention, if the value providing unit region is switched and outputted to the advertisement region, and the value providing unit region is not selected (or clicked) for a predetermined time, And re-output the advertisement providing unit region to the region.

Meanwhile, the recording medium according to the present invention outputs an advertisement providing unit area for providing an advertisement corresponding to the advertisement data to a predetermined area within an advertisement area corresponding to an image (or flash), and the advertisement providing unit of the advertisement area. Outputting the value providing switching unit area to a predetermined area other than the area, and when the value providing switching unit area is selected (or clicked), the advertisement data that is converted into the value providing area by the browser provided in the terminal. A function to process the output, and when the terminal selects (or clicks) the advertisement providing unit, the advertisement corresponding to the advertisement providing unit is provided to the customer, and the terminal provides the value providing switching unit region. A function of selecting (or clicking) to convert the advertising area into a value providing part area and the value providing part area in the terminal; By selecting (or clicking), it characterized by comprising a function for processing such that the value corresponding to the value providing unit area available to the customer.

Hereinafter, with reference to the accompanying drawings and description will be described in detail the operating principle of the preferred embodiment of the present invention. However, the drawings and the following description shown below are for the preferred method among various methods for effectively explaining the features of the present invention, the present invention is not limited only to the drawings and description below. In addition, in the following description of the present invention, if it is determined that a detailed description of a related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted. Terms to be described later are terms defined in consideration of functions in the present invention, which may vary according to intentions or customs of users or operators. Therefore, the definition should be made based on the contents throughout the present invention.

In addition, preferred embodiments of the present invention to be carried out below are provided in each system functional configuration to efficiently describe the technical components constituting the present invention, or system functions that are commonly provided in the technical field to which the present invention belongs. The configuration will be omitted, and described mainly on the functional configuration to be additionally provided for the present invention. If those skilled in the art to which the present invention pertains, it will be able to easily understand the function of the components that are conventionally used among the omitted functional configuration not shown below, and also the configuration omitted as described above The relationship between the elements and the components added for the present invention will also be clearly understood.

In addition, the following examples will be used to appropriately modify the terms so that those skilled in the art to clearly understand the technical features of the present invention to effectively understand, but the present invention It is by no means limited.

As a result, the technical spirit of the present invention is determined by the claims, and the following examples are one means for efficiently explaining the technical spirit of the present invention to those skilled in the art to which the present invention pertains. It is only.

1 illustrates a keyword advertisement (or contextual advertisement) and an advertisement data processing system for providing a value associated with a keyword advertisement (or contextual advertisement) according to an embodiment of the present invention.

In more detail, in FIG. 1, at least one keyword advertisement (or contextual advertisement) and a predetermined advertiser terminal 130 (or advertisement agent terminal) are provided to a predetermined communication network to provide value associated with the keyword advertisement (or contextual advertisement). Accesses the advertisement registration server 120 through predetermined advertiser information, keyword information, advertisement data associated with the keyword information, value information associated with the advertisement data, value issue data associated with the value information, and If the advertisement registration information including at least one deposit information and billing policy information for the advertisement data or the value issuance data (or value information) is registered, the predetermined web server 100 corresponds to the advertisement registration information registered by the advertiser. Advertisement data or value issuance data (or value corresponding to the value information or value information) in contact with the web server 100 As shown in FIG. 1, the advertisement data processing system provides a predetermined web page to the requesting customer terminal 135. If the user has general technical knowledge in the technical field to which the present invention pertains, the keyword is referred to and modified with reference to FIG. 1. While various implementations may be inferred for advertising (or contextual advertising) and advertising data processing systems for providing value associated with keyword advertising (or contextual advertising), the present invention includes all such inferred implementation methods. It is not limited to the implementation method shown in FIG.

For example, those of ordinary skill in the art to which the present invention pertains may refer to and modify the drawing 1 to provide value associated with the keyword advertisement (or contextual advertisement) and the keyword advertisement (or contextual advertisement). It is possible to infer an implementation method of configuring each server of the advertisement data processing system as one server or at least one or more servers, but the present invention includes all the implementation methods inferred from this figure. It is not limited only to the implementation method shown in FIG.

In addition, the customer terminal 135, the advertiser terminal 130, the advertiser server 125, the web server 100, the advertisement registration server 120, the financial company server 105, the account management server 110 shown in this figure If the card company server 115 needs to communicate with each other through the communication network, the card company server 115 may further include a predetermined encryption or decryption process, and the present invention is not limited thereto.

In addition, the advertisement data provided by the web server 100 shown in this figure may be provided through the advertisement providing server in addition to the web server 100 by providing a predetermined advertisement server, thereby limiting the present invention. No.

Referring to FIG. 1, the advertisement data processing system includes at least one advertiser terminal 130 connected to a predetermined communication network, at least one customer terminal 135 connected to the communication network, and the customer terminal through a predetermined communication network. 135) a web server 100 for operating a website that further provides a value search service associated with a keyword advertisement (or contextual advertisement) according to the present invention in a keyword search (or contextual search) service; and the web server In order to deposit the value issuance data (or value corresponding to the value information or the value information) issued by the request of the customer terminal 135 at 100, the value server in the name of the customer, the web server 100 Deposit the value issuance data (or value information or value corresponding to the value information) in conjunction with, or if there is no value type account under the customer's name, A financial company server 105 for newly opening and processing a value type account in the name, and value issuance data (or value corresponding to the value information or the value information issued by the request of the customer terminal 135 in the web server 100). ) To deposit the value issuance data (or value information or the value corresponding to the value information) in conjunction with the web server 100, in order to deposit into the value type account of the customer name, or the value of the customer name If there is no type account, the account management server 110 for newly opening and processing the value type account of the customer name, and the value issuance data (or issuance) issued by the request of the customer terminal 135 in the web server 100 (or In order to deposit value information or a value corresponding to the value information into a value type card in the name of the customer, the value issuance data (or value information or value) in conjunction with the web server 100. If deposit value) corresponding to the information processor, or not the value of the card type of the customer's name, it is characterized in that obtained by having a card company server 115 to process the newly established value-card of the customer's name.

Alternatively, the web server 100 may include a predetermined account D / B provided in the account management server 110, and may include the account management server 110. In this case, the account management server ( 110 may be omitted.

Alternatively, in the present invention, the web server 100 provides the advertisement data or the value issuance data (or the value corresponding to the value information or the value information) to the customer terminal 135, but the web server 100 The advertisement data or the value issuance data (or the value corresponding to the value information or the value information) may be provided to the customer terminal 135 through the web server 100, by which the present invention is not limited.

Alternatively, in the present invention, when the web server 100 provides the advertisement data or the value issuance data (or the value corresponding to the value information or the value information), the advertisement data or the value issuance data (or the value information or value information) Although the billing processing corresponding to the provision, there may be a separate system for billing processing consisting of at least one or more servers, whereby the present invention is not limited.

The advertiser terminal 130 is a wired communication network based on TCP / IP (for example, Asymmetric Digital Subscriber Line (ADSL) / Very High-data Rate Digital Subscriber Line (VDSL) and / or cable communication network). At least one wired terminal including a desktop computer and / or a laptop connected to the advertisement registration server 120 via a communication, and / or a mobile communication network based on code division multiple access (CDMA) (or HSDPA) A mobile communication terminal connected to a High Speed Downlink Packet Access (Mobile Speed Network) -based mobile communication network, and / or a mobile Internet terminal connected to an IEEE 802.16x-based high-speed wireless Internet, and / or an IEEE 802.11x-based wireless LAN network. Characterized in that it comprises at least one or more wireless terminals including at least one WLAN terminal, the advertiser terminal 130 is A function for outputting at least one advertisement registration interface screen provided by the high registration server 120, inputting and / or selecting at least one information through the advertisement registration interface screen, and transmitting the same to the advertisement registration server 120. It is desirable to have a configuration (e.g., a browser program and a communication function).

Those skilled in the art to which the present invention pertains will be able to easily infer the features of the advertiser terminal 130 corresponding to at least one or more wired terminal and / or wireless terminal, detailed description thereof Omit for convenience.

According to an embodiment of the present invention, when the advertiser terminal 130 is a wired terminal, the communication network includes the TCP / IP based wired communication network, and when the advertiser terminal 130 is a wireless terminal, the communication network The CDMA based (or HSDPA based) mobile communication network, and / or IEEE 802.16x-based high-speed wireless Internet, and / or IEEE 802.11x-based wireless communication network is preferably made of at least one or more.

The client terminal 135 is a generic term for a terminal device, which connects a communication channel for providing the keyword search (or contextual search) service by accessing at least one web server 100 through a predetermined communication network. To this end, the customer terminal 135 has a network communication function for connecting to a predetermined communication network, and at least one web browser, characterized in that, such as a desktop computer having the network communication function and the web browser It is preferable to include at least one or more of a fixed terminal, a semi-fixed terminal such as a laptop, or a portable terminal that can be carried / moved.

According to an embodiment of the present invention, the customer terminal 135 preferably comprises at least one wired terminal connected to a Transmission Control Protocol / Internet Protocol (TCP / IP) based wired communication network, and is provided in the communication network. It is preferable to connect the communication channel for the keyword search (or context search) service with the web server 100 according to the Hyper-Text Transfer Protocol (HTTP) compatible protocol.

According to another exemplary embodiment of the present invention, the customer terminal 135 may include a code division multiple access (CDMA) / wide-CDMA (WCDMA) based wireless communication network, an IEEE 802.11x based wireless communication network, or an IEEE 802.16x based wireless communication network. At least one wireless terminal connected to any one of the wireless communication network is preferably made, and the web server 100 and the keyword search (or according to the Hyper-Text Transfer Protocol (HTTP) compatible protocol provided in the communication network) Contextual Search) It is desirable to connect a communication channel for the service.

After the web server 100 and the communication channel for the keyword search (or contextual search) service are connected, the client terminal 135 searches for the keyword (or contextual search) from the web server 100 through the communication channel. ) To receive a Hyper-Text Markup Language (HTML) compliant web document (eg, * .html, * .htm, * .asp. * .Jsp, * .xml, * .wml, etc.) for the service. The received web document is output through a web browser provided in the customer terminal 135.

Those skilled in the art to which the present invention pertains, the customer terminal 135 connects the communication channel for the web server 100 and the keyword search (or contextual search) service, the web server Since it will be familiar with the technical features of receiving the web document for the keyword search (or contextual search) service from the 100 and outputting it through the web browser, a detailed description thereof will be omitted for convenience.

2 is a block diagram of an advertisement data processing system providing a value associated with a keyword advertisement (or a context advertisement) according to one embodiment of the present invention.

In more detail, FIG. 2 illustrates a value associated with keyword advertising (or contextual advertising) from at least one web server 100 (eg, a search server providing a keyword advertising service) to at least one client terminal 135. The present invention relates to a configuration of an advertisement data processing system which is deposited in a value type account (real account, online account, virtual account, etc.) for the customer in connection with a financial company server, and has a general knowledge in the technical field to which the present invention belongs. Although various implementation methods for the construction of an advertisement data processing system providing a value associated with the keyword advertisement (or contextual advertisement) may be inferred by referring to FIG. 2 and modified. It includes, and the technical features are not limited only to the embodiment shown in FIG.

Referring to FIG. 2 according to an embodiment of the present invention, an advertisement data processing system that provides a value associated with the keyword advertisement (or contextual advertisement) may include at least one client terminal 135 having a predetermined web browser. And operating a website that further provides a value search service associated with a keyword advertisement (or contextual advertisement) according to the present invention to a keyword search (or contextual search) service to the customer terminal 135 through a predetermined communication network. Characterized in that it comprises a web server 100 to.

Here, the keyword advertisement is any online advertisement that provides at least one advertisement data matched with at least one keyword including a predetermined word (or syllable) or natural language input from the client terminal 135 to the customer through online. Wherein the contextual advertisement is any online that provides the customer with at least one advertisement data that matches at least one or more keywords corresponding to the context (or index term) included in the web document (or document content) online. Characterized in that it comprises an advertisement.

The client terminal 135 is a generic term for a terminal device, which connects a communication channel for providing the keyword search (or contextual search) service by accessing at least one web server 100 through a predetermined communication network. To this end, the customer terminal 135 has a network communication function for connecting to a predetermined communication network, and at least one web browser, characterized in that, such as a desktop computer having the network communication function and the web browser It is preferable to include at least one or more of a fixed terminal, a semi-fixed terminal such as a notebook, or a portable terminal capable of carrying / moving.

According to an embodiment of the present invention, the customer terminal 135 preferably comprises at least one wired terminal connected to a Transmission Control Protocol / Internet Protocol (TCP / IP) based wired communication network. It is preferable to connect a communication channel for the keyword search (or context search) service with the web server 100 according to a Hyper-Text Transfer Protocol (HTTP) compatible protocol.

According to another exemplary embodiment of the present invention, the customer terminal 135 may include a code division multiple access (CDMA) / wide-CDMA (WCDMA) based wireless communication network, an IEEE 802.11x based wireless communication network, or an IEEE 802.16x based wireless communication network. At least one wireless terminal connected to any one of the wireless communication network is preferably made, and the web server 100 and the keyword search (or according to the Hyper-Text Transfer Protocol (HTTP) compatible protocol provided in the communication network) Contextual Search) It is desirable to connect a communication channel for the service.

After the web server 100 and the communication channel for the keyword search (or contextual search) service are connected, the client terminal 135 searches for the keyword (or contextual search) from the web server 100 through the communication channel. ) To receive a Hyper-Text Markup Language (HTML) compliant web document (eg, * .html, * .htm, * .asp. * .Jsp, * .xml, * .wml, etc.) for the service. The received web document is output through a web browser provided in the customer terminal 135.

Those skilled in the art to which the present invention pertains, the customer terminal 135 connects the communication channel for the web server 100 and the keyword search (or context search) service, the web server ( Since 100 will be familiar with the technical features of receiving the web document for the keyword search (or contextual search) service and outputting it through the web browser, a detailed description thereof will be omitted for convenience.

According to an embodiment of the present invention, a web document received through the communication channel to the customer terminal 135 may include at least one user interface (or at least one user interface) for inputting predetermined keyword information for the keyword search (or contextual search) service. At least one user interface requesting a contextual search), and when the keyword information is input through the user interface (or a contextual search service is requested through the user interface), the customer terminal 135 Preferably, the keyword information (or contextual search service request) is transmitted to the web server 100 through the communication channel.

The web server 100 stores web operation data including at least one web document source and digital content for generating at least one web document for the keyword search (or contextual search) service. And a DBMS (DataBase Management System) having a member D / B for storing member information of a customer who has subscribed to the web server 100 to provide a web service in the web server 100 (or In conjunction with).

According to an embodiment of the present invention, the web document source of the web operation data is HTML-compatible tags and various scripts (Script) for generating a web document provided by the web server 100 to at least one customer terminal 135 It is preferable to include a code, and the data content preferably comprises at least one or more image content, sound content, multimedia content to be included in the web document.

Those skilled in the art to which the present invention pertains will be familiar with the technical features of generating at least one web document including the web document source and digital content included in the operation data. Detailed description thereof will be omitted for convenience.

According to an embodiment of the present invention, the member information is a web service targeted to a predetermined member when the web server 100 provides a predetermined web service to the customer terminal 135. Member ID, password, and personal information (eg, name, social security number, address, phone number, email, mobile phone, etc.) given by the member to sign up to receive a predetermined web service through the web server 100. Number or the like).

Those skilled in the art will be familiar with the technical features of the member information, so a detailed description thereof will be omitted.

According to an embodiment of the present invention, the DBMS may further store at least one web service related information in addition to the web operation D / B. However, if the person of ordinary skill in the art to which the present invention belongs, Since it is possible to easily infer various types of information or contents stored in the DBMS corresponding to the application field of the web server 100, a detailed description thereof will be omitted for convenience.

Referring to FIG. 2, the DBMS included in (or associated with) the web server 100 includes advertisement information associated with advertiser information, keyword information, and keyword information registered through a predetermined advertisement data registration system. And a storage medium 255 for storing at least one value information associated with advertisement data and at least one value issuance data associated with the value information.

Here, the advertiser information is to provide advertisement data or value issuance data (or value issuance interface corresponding to the value information) associated with the keyword information to at least one or more customer terminals 135 through the web server 100. It is preferred to include the shop (or shopping mall) information of the advertiser and at least one or more representative goods (or services) sold in the advertiser shop (or shopping mall).

The keyword information is associated with the advertisement data or value issuance data (or value issuance interface corresponding to the value information) among the keywords (or search terms) input from the at least one customer terminal 135 in the web server 100. At least one or more words (or syllables), or at least one or more words (or syllables) for the advertiser to identify the customer terminal 135 to provide the advertisement data or value data (or value issue interface corresponding to the value information) It is preferable to comprise).

In addition, the keyword information, in the context (or index word) of at least one or more web document (or document content) content provided by the web server 100 to at least one or more customer terminals 135, the advertisement data or value issuance At least one or more words (or syllables) associated with data (or issuing interface corresponding to value information), or a customer for which the advertiser is to provide the advertisement data or issuance data (or issuing interface corresponding to value information) It is preferable to include at least one or more words (or syllables) for identifying the terminal 135.

The advertisement data may be transmitted to the client terminal 135 when the keyword information is input from the at least one client terminal 135 in the web server 100 to search for a predetermined keyword (or contextual search). It is preferred to include advertiser Uniform Resource Locator (URL) information for the store (or advertising website).

According to an exemplary embodiment of the present invention, when the advertisement data includes the advertiser URL information, the web server 100 receives predetermined advertiser URL information matching the keyword information provided from the customer terminal 135. It is preferable to provide to the (135), and when the advertiser URL information is clicked on the advertiser terminal 135, the advertisement data processing system is the advertiser's online store corresponding to the customer terminal 135 and the advertiser URL information ( Or an advertising website).

Those skilled in the art to which the present invention pertains will be familiar with the technical features of various advertisement data in addition to the above-described advertisement data, detailed description thereof will be omitted for convenience.

The value information includes coupon information, coupon information, discount coupon information, ticket information, gift certificate information, point information, electronic money information, multimedia content information, and product description information that the advertiser will provide to the customer. It is preferable to include at least one or more.

Also, the value information may include event product information (eg, event product type and event price, etc.) that the advertiser intends to sell through the online store (or advertisement website) according to the intention and purpose of a person skilled in the art. The present invention is not limited thereby.

Those skilled in the art to which the present invention pertains will be familiar with the technical features of the various value information in addition to the above-described value information, detailed description thereof will be omitted for convenience.

Preferably, the value issuance data includes at least one predetermined value name, information type, and value providing URL information corresponding to the advertisement data.

In addition, the value issuance data may include URL information about the advertiser's other online store (or advertisement website), or the advertiser may be configured to use the online store (or advertisement web) according to the intention and purpose of those skilled in the art. It is possible to include event product sales URL information and the like for the event products to be sold through the site), thereby the present invention is not limited.

Those skilled in the art to which the present invention pertains will be familiar with the technical features of various value issuance data in addition to the value issuance data described above, detailed description thereof will be omitted for convenience.

Referring to FIG. 2, the web server 100 connects a communication channel for the keyword search (or context search) service to at least one or more customer terminals 135, and searches for the keyword (or through the communication channel). And a web interface unit 200 providing at least one web document corresponding to a web page for a context search) service to the customer terminal 135, wherein the web interface unit 200 is When the predetermined terminal information is transmitted from the customer terminal 135, it is preferable to receive the keyword information through the communication channel.

The web interface 200 corresponds to a web page to be provided to the customer terminal 135 for the keyword search (or contextual search) service according to the HTTP compatible protocol provided in the communication network connected to the customer terminal 135. Connect and maintain a communication channel for providing at least one HTML compatible web document (eg, * .html, * .htm, * .asp. * .Jsp, * .xml, * .wml, etc.). .

After the customer terminal 135 and the communication channel are connected, at least one web document corresponding to a web page to be provided to the customer terminal 135 is generated in the web server 100, the web interface unit 200 ) Transmits the web document to the customer terminal 135 through the communication channel, and outputs the web document through a web browser provided in the customer terminal 135.

If the web document includes a user interface for inputting predetermined keyword information, and the client terminal 135 inputs and transmits the keyword information through the user interface, the web interface unit 200 communicates with the communication channel. It characterized in that for receiving the keyword information through.

Referring to FIG. 2, the web server 100 provides a web page to be provided to the client terminal 135 for a value providing service associated with the keyword advertisement (or contextual advertisement) in connection with the web operation D / B. A web page operator 210 (or generating at least one HTML compatible web document (eg, * .html, * .htm, * .asp. * .Jsp, * .xml, * .wml, etc.) corresponding to Web page management means) and at least one digital content to be included in the web document in connection with the web operation D / B and digital content management to transmit the generated web document to the customer terminal 135 previously transmitted; Control the generation of at least one web document by the webpage operation unit 210 according to a webpage operation procedure corresponding to the unit 215 and a value providing service associated with the keyword advertisement (or contextual advertisement); Or the digital content operation unit 215 And a search control unit 205 (or control means) for controlling processing of extracting at least one or more digital contents to be included in the generated web document and outputting the web document to the transmitted customer terminal 135. The web interface 200 may connect the at least one web document generated by the web page management unit 210 in association with the search control unit 205 through the communication channel to the customer terminal 135. It characterized in that the transmission to.

The search control unit 205 may perform the webpage operation unit 210 according to a webpage operation procedure (or a webpage request from the customer terminal 135) corresponding to a value providing service associated with the keyword advertisement (or contextual advertisement). ) Controls to generate at least one web document corresponding to a web page for a value providing service associated with the keyword advertisement (or contextual advertisement), and the web page operation unit 210 controls the search controller. In connection with 205, at least one web document corresponding to a web page for a value providing service associated with the keyword advertisement (or contextual advertisement) is generated in the keyword search (or contextual search) service.

According to an embodiment of the present invention, at least one web document corresponding to a web page for the keyword search (or contextual search) service may include at least one inputting predetermined keyword information for the keyword search (or contextual search) service. And at least one user interface (or at least one user interface requesting a contextual search), and when the keyword information is input through the user interface (or a contextual search service is requested through the user interface), The customer terminal 135 preferably transmits the keyword information (or contextual search service request) to the web server 100 through the communication channel.

In addition, the at least one web document corresponding to the web page for the keyword search (or contextual search) service, the at least one keyword information (or contextual search service request) from the customer terminal 135 through the communication channel After receiving, the search result may preferably include predetermined search result information corresponding to a keyword search (or contextual search) using the keyword information.

Referring to FIG. 2 according to an embodiment of the present invention, the web page operation unit 210 generates a web document including predetermined search result information corresponding to the keyword search (or contextual search). The control unit 205 may be configured to include advertisement data matching the keyword information in the web document generated by the web page operation unit 210 including the search result information, and the value in association with the advertisement data. It is characterized in that the control to include the value issuance data (or value issuance interface corresponding to the value information) for.

The web document generated by the web page management unit 210 includes at least one or more digital content links, and corresponds to the digital content link from the customer terminal 135 receiving the web document to the web server 100. When the digital content output request is made, the digital content operation unit 215 outputs at least one digital content corresponding to the digital content link from the web operation D / B, and outputs the output digital content to the web interface unit. By transmitting to the customer terminal 135 through the (200), the digital content is characterized in that the processing to be included in the web document transmitted to the customer terminal 135 to be output.

Referring to FIG. 2, when at least one keyword information is received from the customer terminal 135 through the communication channel, the web server 100 may match the keyword advertisement (or contextual advertisement) among the received keyword information. A keyword information checking unit 220 (or keyword information checking means) for identifying at least one keyword information for an associated value providing service, and at least one matching with the identified keyword information in association with the advertisement information D / B. A data checking unit 225 (or data checking means or information checking means) for extracting the above advertisement data and extracting value issuance data (or value information) associated with the extracted advertisement data, and the search control unit 205. The advertisement area is output to a predetermined area of the web document generated by the web page operation unit 210 and the advertisement is displayed on a predetermined area of the output advertisement area. And a data output unit 230 (or data output means) for outputting a providing unit area and outputting a value providing switching unit area in a predetermined area other than the output advertisement providing unit. Alternatively, the web document including the value issuance data (or the value issuance interface corresponding to the value information) may be transmitted to the customer terminal 135 transmitting the keyword information and output.

When at least one keyword information for a keyword search (or contextual search) service is received from the customer terminal 135 through the communication channel, the keyword information checking unit 220 may perform the keyword advertisement ( Or at least one keyword information for a value providing service associated with a contextual advertisement).

According to an exemplary embodiment of the present invention, after a web document including a user interface for inputting predetermined keyword information is provided to the customer terminal 135, the customer terminal 135 searches for a predetermined keyword through the user interface. (Or contextual search) It is preferable to input and transmit keyword information that lists at least one word (or syllable) for the service, wherein some of the words (or syllables) received from the customer terminal 135 are the advertisement information. Matched with the keyword information registered in the D / B, the remaining part may not match the keyword information registered in the advertisement information D / B.

Accordingly, when keyword information that lists at least one word (or syllable) is received from the customer terminal 135, the keyword information checking unit 220 may be configured to generate the word information among the words (or syllables) received from the customer terminal 135. At least one keyword information matching the keyword information registered in the advertisement information D / B is characterized in that the check.

According to another exemplary embodiment of the present invention, after a web document including a user interface for inputting predetermined keyword information is provided to the customer terminal 135, the customer terminal 135 receives a predetermined keyword through the user interface. Preferably, at least one natural language for a search (or contextual search) service is input and transmitted, wherein some of the words (or syllables) included in the natural language received from the client terminal 135 are the advertisement information D / B. Matched with the keyword information registered in, the remaining part may not match the keyword information registered in the advertisement information D / B.

Therefore, when keyword information including at least one natural language is received from the customer terminal 135, the keyword information checking unit 220 may transmit information to the advertisement information D / B among the natural words received from the customer terminal 135. And identifying at least one keyword information matching the registered keyword information.

When at least one keyword information matching the keyword information registered in the advertisement information D / B is identified through the keyword information confirmation unit 220, the data confirmation unit 225 is connected with the advertisement information D / B. And extracting at least one advertisement data matching the identified keyword information and extracting value issuance data (or value information) associated with the extracted advertisement data.

According to an exemplary embodiment of the present invention, keyword information matching the keyword information checked through the keyword information checking unit 220 among the keyword information registered in the advertisement information D / B is stored in association with at least one advertisement data. (Eg, when advertisement data associated with the keyword information is registered through the advertisement data registration system (not shown)), the data checking unit 225 matches at least the keyword information from the advertisement information D / B. It is desirable to extract one or more advertisement data.

In addition, when the advertisement data is extracted, the value issuance data associated with the advertisement data (or value information is registered through the advertisement data registration system (not shown)) when stored in association with the extracted advertisement data (eg, not shown). Case), the data checking unit 225 may extract at least one or more value issuance data (or value information) matching the advertisement data from the advertisement information D / B.

According to another exemplary embodiment of the present invention, keyword information matching the keyword information checked through the keyword information checking unit 220 among the keyword information registered in the advertisement information D / B is stored in association with one advertisement data. (Eg, when one advertisement data associated with the keyword information is registered through the advertisement data registration system (not shown)), the data checking unit 225 matches the keyword information from the advertisement information D / B. It is desirable to extract one piece of advertising data.

In addition, when the advertisement data extracted by the data checking unit 225 is stored in association with one value issuance data (or value information) (eg, associated with the advertisement data through the advertisement data registration system (not shown)). When one value issuance data (or value information) is registered, the data checking unit 225 extracts one value issuance data (or value information) matching the keyword information from the advertisement information D / B. It is preferable.

When at least one advertisement data matching the identified keyword information is extracted from the advertisement information D / B by the data checking unit 225, the data output unit 230 is connected to the search controller 205. The predetermined area of the advertisement providing unit outputs an advertisement region to a predetermined region of the web document generated by the web page operating unit 210 and outputs the extracted at least one advertisement data to a predetermined region of the output advertisement region. And setting the extracted at least one advertisement data to the set advertisement providing unit.

In addition, when at least one value issuance data (or value information) matching the identified advertisement data is extracted from the advertisement information D / B by the data confirming unit 225, the data output unit 230 may be configured to include the above-mentioned data. The advertisement area is output to a predetermined area of the web document generated by the web page operation unit 210 in association with the search control unit 205, and the predetermined area other than the advertisement providing unit area is output to the predetermined area within the output advertisement area. Characterized in that the value providing switching unit region is set, and outputs an interface corresponding to the extracted at least one value issuance data to the set value providing switching unit region.

According to the exemplary embodiment of the present invention, the web page to be provided to the customer terminal 135 is configured to set an advertisement area in a predetermined area of the web page to be provided to the customer terminal 135, and the predetermined area in the set advertisement area. Setting and outputting an advertisement providing unit area for outputting advertisement data confirmed by the data checking unit 225, and providing the value providing switching unit area in a predetermined area other than the advertisement providing area in the set advertising area. It is preferable.

According to another exemplary embodiment of the present invention, the web page to be provided to the customer terminal 135 is configured to set an advertisement area in a predetermined area of the web page to be provided to the customer terminal 135, and set the schedule within the set advertising area. Set and output the value providing unit area for outputting the value issuance data (or value issuing interface corresponding to the value information) identified in the data checking unit 225 in the area, and other than the value providing unit area in the set advertising area. Preferably, the advertisement providing switching unit is provided in a predetermined area.

According to another embodiment of the present invention, the web page to be provided to the customer terminal, when the value providing unit region output in a certain region of the web page provided to the customer terminal 135 is output, the If the value providing unit area is not selected (or clicked), an advertisement area is set in a predetermined area of a web page to be provided to the customer terminal 135, and the data checking unit 225 is set in a predetermined area of the set advertising area. It is preferable to set and output an advertisement providing unit region for outputting the confirmed advertisement data, and to provide the value providing switching unit region in a predetermined region other than the advertisement providing region in the set advertisement region.

Those skilled in the art to which the present invention pertains will be familiar with the technical features of the web page to be provided to the customer terminal, detailed description thereof will be omitted for convenience.

Herein, the value providing unit area is included in the web page in a predetermined area on the web page to be provided to the customer terminal 135 or is output in a certain area on the web page. It may be output in a floating form, which can be freely moved to an area (or a predetermined area on the webpage).

Referring to FIG. 2, when the web server 100 transmits predetermined advertisement data output request information corresponding to any one of the advertisement data from the client terminal 135, the web server 100 requests the advertisement data output through the communication channel. Receiving the information or the value issuance request information corresponding to any one of the value issuance data (or value issuance interface corresponding to the value information) is transmitted from the customer terminal 135, the value issuance through the communication channel Information receiving unit 235 (or information receiving means) for receiving the request information, and information receiving unit 240 to determine whether the information received through the information receiving unit 235 is the value issuance request information or the advertisement data output request information (Or information determining means) and the advertisement data output request information when the information determination unit 240 determines that the advertisement data output request information is received. In response to the advertisement data processing unit 245 (or advertisement data processing unit) providing the advertisement data in response to the request information and the value issue request information received as a result of the determination by the information determination unit 240, It is characterized in that it comprises a value data processing unit 250 (or value data processing means) for providing the value information (or the value corresponding to the value information) correspondingly.

The at least one advertisement data is output to the at least one advertisement output frame (or region) by the client terminal 135, and the value corresponding to the value issuance data (or value information) is output to the output advertisement output frame (or region). After the issuing interface) is provided, when predetermined advertisement data output request information including hyperlink information (or hyperlink information and script result) corresponding to the advertisement data is transmitted from the client terminal 135, the information receiving unit ( 235 may receive the advertisement data output request information from the customer terminal 135 through the communication channel in association with the web interface 200.

In addition, predetermined value issuance request information including hyperlink information (or hyperlink information and a script result) corresponding to the value issuance data (or value issuance interface corresponding to the value information) is transmitted from the customer terminal 135. When the information receiving unit 235 is connected with the web interface unit 200, the value issuance request information is received from the customer terminal 135 through the communication channel.

According to the exemplary embodiment of the present invention, the advertisement data output request information includes advertisement request link information (for example, the information receiving unit) for processing to confirm that predetermined advertisement data is clicked from the client terminal 135 to the web server 100. Link information corresponding to 235) and advertiser URL information corresponding to the advertiser's website (or advertisement website).

In addition, the value issuance request information is the value issuance link information processing to confirm that the predetermined value issuance data (or value issuance interface corresponding to the value information) from the customer terminal 135 to the web server 100 clicked; (Eg, link information corresponding to the information receiving unit 235), value issuance URL information corresponding to the advertiser's website (or an advertisement website or a value issuing website), and a value type for depositing the issued value. It is preferable to include at least one or more account information.

The information determiner 240 determines whether the information received through the information receiver 235 is advertisement data output request information or value issuance request information.

As a result of the determination by the information determiner 240, when the advertisement data output request information is received, the advertisement data processing unit 245 may provide the advertisement data corresponding to the advertisement data output request information to the customer terminal 135. desirable.

Those skilled in the art to which the present invention pertains, because they will be familiar with the technical features of the process or method for providing the advertisement data to the customer terminal 135, detailed description thereof will be omitted for convenience.

When the value issue request information is received as determined by the information determiner 240, the value data processor 250 may provide value information (or a value corresponding to the value information) in response to the value issue request information. It is preferable to provide it at 135.

Those skilled in the art to which the present invention pertains will be familiar with the technical features of the process or method for providing the value information or the value corresponding to the value information, detailed description thereof will be omitted for convenience.

FIG. 3 provides advertisement data and value issuance data (or value issuance interface corresponding to value information) in an advertisement data processing system providing a value associated with keyword advertisement (or contextual advertisement) according to one embodiment of the present invention. A diagram illustrating a process of doing so.

In more detail, FIG. 3 illustrates the value associated with keyword advertising (or contextual advertising) from at least one web server 100 (eg, a search server for providing a keyword advertising service) to at least one client terminal 135. Advertising data and value issuance data (or value issuance interface corresponding to the value information) in an advertisement data processing system which is deposited in a value type account (real account, online account, virtual account, etc.) for the customer in connection with a financial company server As a process for providing the present invention, those of ordinary skill in the art to which the present invention pertains will be referred to and modified in FIG. 3 in the advertisement data processing system that provides a value associated with the keyword advertising (or contextual advertising) Various implementations of the process of providing advertising data and value issuance data (or value issuance interfaces corresponding to value information). Would have to be inferred, the present invention includes all embodiments in which the inference method, only the exemplary method shown in the figure 3 is not limited that technical feature.

3, the web server 100 on the advertisement data processing system shown in FIG. 3 is referred to as " server " for convenience, and the client terminal 135 on the advertisement data processing system shown in FIG. 3 is referred to as " terminal " "

Referring to FIG. 3, the terminal on the advertisement data processing system illustrated in FIG. 3 accesses the server through the communication network to provide value associated with keyword advertising (or contextual advertising) and keyword advertising (or contextual advertising). Connect a communication channel for (300).

According to an embodiment of the present invention, the communication channel connection process may further include at least one or more steps of logging in to the server from the terminal, and / or joining the server to the server. In the process, the customer information corresponding to the terminal is extracted (or obtained).

Those skilled in the art to which the present invention pertains can access the keyword advertisement (or contextual advertisement) by accessing the server according to a communication protocol corresponding to the communication network through a predetermined browser program corresponding to the communication network. ) And the technical features connecting the communication channel for providing value associated with the keyword advertisement (or the contextual advertisement), a detailed description thereof will be omitted for convenience.

When the keyword advertisement (or contextual advertisement) and the communication channel for providing value associated with the keyword advertisement (or the contextual advertisement) are connected between the terminal and the server as described above, the terminal transmits the keyword to the server through the communication channel. In order to provide an advertisement (or contextual advertisement) and a value associated with a keyword advertisement (or contextual advertisement), an interface screen for inputting a search term (or keyword) is requested (305), and correspondingly, the server requests the search term from the terminal. (Or keyword) Generate (or extract) a search term (or keyword) input interface screen including an interface for inputting (or selecting) information (310), and generate (or extract) the search term (or keyword) input interface The screen is transmitted to the terminal through the communication channel (315).

Thereafter, the terminal inputs (or selects) search term (or keyword) information from the terminal through the user interface included in the search term (or keyword) input interface screen for inputting (or selecting) the advertisement registration information ( 320).

If search term (or keyword) information is input from the terminal through the user interface (325), the terminal transmits search term (or keyword) information to the server through the communication channel (330).

Thereafter, the server checks a search result for the search word (or keyword) received from the terminal (335).

If there is no search result (340), the server generates (or extracts) a web page including information about the absence of the search result (345), and transmits the extracted information to the terminal for output. .

On the other hand, if there is a search result (340), the server checks the advertisement data corresponding to the search word (or keyword) information (350).

According to an exemplary embodiment of the present invention, when keyword information matching the keyword information checked through the server among the keyword information registered in the advertisement information D / B is stored in association with at least one advertisement data (for example, a predetermined advertisement) When advertisement data associated with the keyword information is registered through a data registration system (not shown), the server preferably extracts at least one advertisement data matching the keyword information from the advertisement information D / B. .

According to another exemplary embodiment of the present invention, keyword information matching the keyword information checked through the server among the keyword information registered in the advertisement information D / B is stored in association with one advertisement data (for example, the advertisement data). When one piece of advertisement data associated with the keyword information is registered through a registration system (not shown), the server preferably extracts one piece of advertisement data matching the keyword information from the advertisement information D / B. .

If there is no advertisement data (355), the server generates (or extracts) a web page including the search result (360), and transmits the extracted information to the terminal for output.

On the other hand, if there is advertisement data (355), the server checks the value issuance data (or value information) corresponding to the confirmed advertisement data (365).

When the advertisement data is extracted according to an embodiment of the present invention, the value issuance data associated with the advertisement data through the advertisement data registration system (not shown) when stored in association with the extracted advertisement data. Or when value information is registered), the server extracts at least one or more value issuance data (or value information) matching the advertisement data from the advertisement information D / B.

According to another exemplary embodiment of the present invention, when the advertisement data extracted from the server is stored in association with one value issuance data (or value information) (for example, the advertisement data through the advertisement data registration system (not shown)). When one value issuance data (or value information) associated with is registered, the server preferably extracts one value issuance data (or value information) matching the keyword information from the advertisement information D / B. Do.

If there is no value issuance data (or value information) (370), the server processes the advertisement data to be output to the advertisement area of a predetermined area of the web page to provide (or provided) the advertisement data (375).

On the other hand, if there is value issuance data (or value information) (370), the server outputs an advertisement area in a predetermined area of the web page to be provided (or provided) to the terminal, and the advertisement is provided in a predetermined area of the advertising area. In operation 380, a value providing conversion unit is set in a study area and a predetermined area other than the advertisement providing area.

Subsequently, in response to the selection (or click) of the value providing switching unit region, a value providing unit region is set in a predetermined region of the advertisement region and an advertisement providing switching unit region is set in a predetermined region other than the value providing unit region. The present invention is not limited thereto.

4 is a diagram illustrating a method of outputting advertisement data and value issuance data (or a value issuance interface corresponding to value information) according to an embodiment of the present invention.

In detail, FIG. 4 illustrates predetermined advertisement data and value issuance data (or value information) associated with the advertisement data in an advertisement data processing system that provides a value associated with the keyword advertisement (or contextual advertisement) illustrated in FIG. 2. A method for outputting a value issuing interface corresponding to the present invention is illustrated, and a person skilled in the art to which the present invention pertains can refer to and modify the drawing 4, and the advertisement data and the value issuance data (or value information). It is possible to infer various implementation methods for outputting the value issuance interface corresponding to the present invention, but the present invention includes all the implementation methods inferred above, and the technical features are not limited to the implementation method illustrated in FIG.

For example, if a person having ordinary technical knowledge in the technical field to which the present invention belongs, the advertisement is displayed in a predetermined area of the web page to be provided to the customer terminal 135 shown in FIG. It is possible to infer an implementation method of providing the advertisement data and the value issuance data (or the value issuance interface corresponding to the value information) by modifying the location or shape of the area, but the present invention is not limited thereto.

In addition, the advertisement providing unit region and the value providing switching unit region to be output to a predetermined region other than the advertisement providing unit region are changed in a predetermined region of the advertisement region to output a value providing unit region and an advertisement providing switching unit region. In this regard, the present invention is not limited thereto.

In addition, in addition to the coupon displayed in the value providing switching unit area, various implementation methods for providing a use ticket, a discount ticket, a gift certificate, a ticket, points, electronic money, multimedia contents, product description information, etc. may be inferred. Thereby, this invention is not limited.

In addition, the value providing unit region included in the web page and output in a predetermined region on the web page to be provided to the customer terminal 135 is a predetermined region (or an advertisement providing unit region output in the predetermined region on the web page). It may be output in the form of a floating (Floating) that can be freely moved to a certain area on the web page, by which the present invention is not limited.

According to an exemplary embodiment of the present invention, an advertisement area output on a predetermined region of a webpage to be provided to the client terminal 135 may be provided in an advertisement providing unit region for providing the advertisement data and a predetermined region other than the advertisement providing region. It is desirable to have a value provision switching section.

In addition, when the advertisement area output to a predetermined area of the web page to be provided to the customer terminal 135 selects (or clicks) the value providing switching unit area, the advertisement providing area is set in a predetermined area of the advertising area. Instead, the value providing unit area may be output, and the advertisement providing switching unit area may be provided in a predetermined area other than the output value providing area.

According to the present invention, by providing a value using a certain area of the banner advertisement, more efficient use of limited Internet web pages is possible.

In addition, by providing value through easily visible banner advertising, it is possible to provide value to more people, thereby maximizing the marketing effect.

Claims (3)

In the method for providing advertising data to the terminal, Outputting an advertisement providing unit area for providing an advertisement corresponding to the advertisement data in a predetermined area of an advertisement area, outputting a value providing switching unit area to a predetermined area other than the advertisement providing area of the advertising area, and providing the value At the time of selecting (or clicking) a switching unit region, processing the advertisement data, which is converted into the value providing unit region, to be output through a browser provided in the terminal; When the terminal selects (or clicks) the advertisement providing unit region, the advertisement corresponding to the advertisement providing unit is processed to be provided to the customer, and when the terminal selects (or clicks) the value providing switching unit region, Converting the advertising area into a value providing area; And When the terminal selects (or clicks) the value providing unit region, processing the value corresponding to the value providing unit region to be provided to the customer; and an advertisement output method for providing a value comprising: . The method of claim 1, The value providing unit region is switched and output to the advertisement region, and if the value providing unit region is not selected (or clicked) for a predetermined time, the advertisement providing unit region is re-outputted in a predetermined region within the advertisement region. Advertising output method for providing value. Outputs an advertisement providing unit area for providing advertisements corresponding to the advertisement data to a predetermined area in an advertisement area corresponding to an image (or flash), and provides a value providing conversion unit to a predetermined area other than the advertisement providing area of the advertisement area. A function of outputting an area and processing the advertisement data in which the advertisement area is converted into the value providing part area through a browser provided in the terminal when the value providing conversion part area is selected (or clicked); When the terminal selects (or clicks) the advertisement providing unit region, the advertisement corresponding to the advertisement providing unit is processed to be provided to the customer, and the terminal selects (or clicks) the value providing switching unit region so that the advertisement is provided. Converting an advertising area into a value providing area; And And when the terminal selects (or clicks) the value providing unit region, a function of processing the value corresponding to the value providing unit region to be provided to the customer.

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