KR100913475B1 - 복수의 광고 영역에 관한 광고 통합 관리 방법 및 시스템 - Google Patents

복수의 광고 영역에 관한 광고 통합 관리 방법 및 시스템 Download PDF

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KR100913475B1
KR100913475B1 KR1020070031532A KR20070031532A KR100913475B1 KR 100913475 B1 KR100913475 B1 KR 100913475B1 KR 1020070031532 A KR1020070031532 A KR 1020070031532A KR 20070031532 A KR20070031532 A KR 20070031532A KR 100913475 B1 KR100913475 B1 KR 100913475B1
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information
advertising
advertisement
advertiser
integrated management
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KR20090000758A (ko
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송기호
김병학
김민욱
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엔에이치엔비즈니스플랫폼 주식회사
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Priority to KR1020070031532A priority Critical patent/KR100913475B1/ko
Priority to US12/055,284 priority patent/US8050966B2/en
Priority to JP2008088247A priority patent/JP4909931B2/ja
Publication of KR20090000758A publication Critical patent/KR20090000758A/ko
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Priority to US13/243,823 priority patent/US8280762B2/en
Priority to JP2011222655A priority patent/JP5303021B2/ja
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0224—Discounts or incentives, e.g. coupons or rebates based on user history
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0244—Optimization
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
    • G06Q40/12—Accounting

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  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Technology Law (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
KR1020070031532A 2007-03-30 2007-03-30 복수의 광고 영역에 관한 광고 통합 관리 방법 및 시스템 Active KR100913475B1 (ko)

Priority Applications (5)

Application Number Priority Date Filing Date Title
KR1020070031532A KR100913475B1 (ko) 2007-03-30 2007-03-30 복수의 광고 영역에 관한 광고 통합 관리 방법 및 시스템
US12/055,284 US8050966B2 (en) 2007-03-30 2008-03-25 Integrated advertising management method and system with respect to plurality of advertising domains
JP2008088247A JP4909931B2 (ja) 2007-03-30 2008-03-28 複数の広告領域に関する広告統合管理方法及びそのシステム
US13/243,823 US8280762B2 (en) 2007-03-30 2011-09-23 Integrated advertising management method and system with respect to plurality of advertising domains
JP2011222655A JP5303021B2 (ja) 2007-03-30 2011-10-07 複数の広告領域に関する広告統合管理方法

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020070031532A KR100913475B1 (ko) 2007-03-30 2007-03-30 복수의 광고 영역에 관한 광고 통합 관리 방법 및 시스템

Related Child Applications (1)

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KR1020090049223A Division KR20090068197A (ko) 2009-06-03 2009-06-03 복수의 광고 영역에 관한 광고 통합 관리 방법 및 시스템

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KR20090000758A KR20090000758A (ko) 2009-01-08
KR100913475B1 true KR100913475B1 (ko) 2009-08-25

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US (2) US8050966B2 (enExample)
JP (2) JP4909931B2 (enExample)
KR (1) KR100913475B1 (enExample)

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JP4858882B2 (ja) * 2008-10-28 2012-01-18 Ｎｅｃシステムテクノロジー株式会社 タイトル生成装置、それを用いたインターネットオークションシステム、タイトル生成方法及びプログラム
KR101056328B1 (ko) * 2009-02-16 2011-08-11 엔에이치엔비즈니스플랫폼 주식회사 캠페인 구조 관리 시스템 및 방법
US8554602B1 (en) 2009-04-16 2013-10-08 Exelate, Inc. System and method for behavioral segment optimization based on data exchange
US8621068B2 (en) * 2009-08-20 2013-12-31 Exelate Media Ltd. System and method for monitoring advertisement assignment
US8949980B2 (en) 2010-01-25 2015-02-03 Exelate Method and system for website data access monitoring
CA2794040A1 (en) 2010-03-23 2011-09-29 Google Inc. Conversion path performance measures and reports
US20110295684A1 (en) * 2010-06-01 2011-12-01 Jeong Gab Lee Method and server for managing advertisements
US8521774B1 (en) 2010-08-20 2013-08-27 Google Inc. Dynamically generating pre-aggregated datasets
KR101586335B1 (ko) * 2010-08-25 2016-02-03 네이버 주식회사 온라인 광고 과금 시스템, 방법 및 컴퓨터 판독 가능한 기록 매체
KR101682403B1 (ko) * 2010-09-30 2016-12-05 네이버 주식회사 검색 광고 집행 최적화 시스템 및 방법
JP5535022B2 (ja) * 2010-09-30 2014-07-02 ニフティ株式会社 広告文作成支援システム
US9754270B2 (en) * 2012-08-31 2017-09-05 Ncr Corporation Techniques for channel-independent offer management
US9332291B1 (en) 2012-12-27 2016-05-03 Google Inc. Enforcing publisher content item block requests
US9858526B2 (en) 2013-03-01 2018-01-02 Exelate, Inc. Method and system using association rules to form custom lists of cookies
US9269049B2 (en) 2013-05-08 2016-02-23 Exelate, Inc. Methods, apparatus, and systems for using a reduced attribute vector of panel data to determine an attribute of a user
US10032185B2 (en) * 2013-05-10 2018-07-24 Excalibur Ip, Llc Automating price guarantees
US8719089B1 (en) * 2013-06-13 2014-05-06 Google Inc. Methods and systems for improving bid efficiency of a content provider
US10607253B1 (en) * 2014-10-31 2020-03-31 Outbrain Inc. Content title user engagement optimization
US20160217498A1 (en) * 2015-01-26 2016-07-28 Criteo Sa Provision Of Identifier For Real-Time Bidding
KR102616924B1 (ko) * 2016-06-09 2023-12-27 엔에이치엔 주식회사 컨텐츠의 제공에 따른 효과 분석을 통해 다양한 랭킹 정보를 제공하기 위한 방법 및 시스템
EP3308342A4 (en) * 2016-06-23 2018-05-02 Guangzhou Kuaizi Information Technology Co., Ltd. Methods and systems for automatically generating advertisements
US11308524B2 (en) 2017-01-17 2022-04-19 Criteo Sa Risk-adjusted predictive bidding for electronic advertisements
US11120481B2 (en) 2017-10-27 2021-09-14 Criteo Sa Predictive adjusted bidding for electronic advertisements
US11049150B2 (en) 2018-06-22 2021-06-29 Criteo Sa Generation of incremental bidding and recommendations for electronic advertisements
JP2023156590A (ja) * 2022-04-13 2023-10-25 株式会社イルグルム 情報処理装置、情報処理方法及び情報処理プログラム

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Also Published As

Publication number Publication date
JP4909931B2 (ja) 2012-04-04
KR20090000758A (ko) 2009-01-08
JP2008257724A (ja) 2008-10-23
US20120016737A1 (en) 2012-01-19
JP5303021B2 (ja) 2013-10-02
US20080243592A1 (en) 2008-10-02
US8280762B2 (en) 2012-10-02
US8050966B2 (en) 2011-11-01
JP2012009078A (ja) 2012-01-12

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