KR100854942B1 - 한 유형의 광고 스폿에서 다른 유형의 광고 스폿으로의광고의 프로모팅 및／또는 디모팅 - Google Patents

한 유형의 광고 스폿에서 다른 유형의 광고 스폿으로의광고의 프로모팅 및／또는 디모팅 Download PDF

Info

Publication number
KR100854942B1
KR100854942B1 KR1020057025479A KR20057025479A KR100854942B1 KR 100854942 B1 KR100854942 B1 KR 100854942B1 KR 1020057025479 A KR1020057025479 A KR 1020057025479A KR 20057025479 A KR20057025479 A KR 20057025479A KR 100854942 B1 KR100854942 B1 KR 100854942B1
Authority
KR
South Korea
Prior art keywords
advertisement
spot
type
spots
delete delete
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Lifetime
Application number
KR1020057025479A
Other languages
English (en)
Korean (ko)
Other versions
KR20060026453A (ko
Inventor
차드 레스터
Original Assignee
구글 잉크.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 구글 잉크. filed Critical 구글 잉크.
Publication of KR20060026453A publication Critical patent/KR20060026453A/ko
Application granted granted Critical
Publication of KR100854942B1 publication Critical patent/KR100854942B1/ko
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y10—TECHNICAL SUBJECTS COVERED BY FORMER USPC
    • Y10S—TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y10S707/00—Data processing: database and file management or data structures
    • Y10S707/912—Applications of a database
    • Y10S707/913—Multimedia
    • Y10S707/914—Video
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y10—TECHNICAL SUBJECTS COVERED BY FORMER USPC
    • Y10S—TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y10S707/00—Data processing: database and file management or data structures
    • Y10S707/912—Applications of a database
    • Y10S707/913—Multimedia
    • Y10S707/915—Image
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y10—TECHNICAL SUBJECTS COVERED BY FORMER USPC
    • Y10S—TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y10S707/00—Data processing: database and file management or data structures
    • Y10S707/912—Applications of a database
    • Y10S707/913—Multimedia
    • Y10S707/916—Audio
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y10—TECHNICAL SUBJECTS COVERED BY FORMER USPC
    • Y10S—TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y10S707/00—Data processing: database and file management or data structures
    • Y10S707/912—Applications of a database
    • Y10S707/917—Text
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y10—TECHNICAL SUBJECTS COVERED BY FORMER USPC
    • Y10S—TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y10S707/00—Data processing: database and file management or data structures
    • Y10S707/99931—Database or file accessing
    • Y10S707/99937—Sorting
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y10—TECHNICAL SUBJECTS COVERED BY FORMER USPC
    • Y10S—TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y10S707/00—Data processing: database and file management or data structures
    • Y10S707/99941—Database schema or data structure
    • Y10S707/99942—Manipulating data structure, e.g. compression, compaction, compilation

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Control Of Indicators Other Than Cathode Ray Tubes (AREA)
  • Devices For Indicating Variable Information By Combining Individual Elements (AREA)
KR1020057025479A 2003-06-30 2004-06-30 한 유형의 광고 스폿에서 다른 유형의 광고 스폿으로의광고의 프로모팅 및／또는 디모팅 Expired - Lifetime KR100854942B1 (ko)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US10/610,311 2003-06-30
US10/610,311 US7363302B2 (en) 2003-06-30 2003-06-30 Promoting and/or demoting an advertisement from an advertising spot of one type to an advertising spot of another type

Publications (2)

Publication Number Publication Date
KR20060026453A KR20060026453A (ko) 2006-03-23
KR100854942B1 true KR100854942B1 (ko) 2008-08-29

Family

ID=33541112

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020057025479A Expired - Lifetime KR100854942B1 (ko) 2003-06-30 2004-06-30 한 유형의 광고 스폿에서 다른 유형의 광고 스폿으로의광고의 프로모팅 및／또는 디모팅

Country Status (9)

Country Link
US (1) US7363302B2 (enExample)
EP (1) EP1639498A4 (enExample)
JP (1) JP4369477B2 (enExample)
KR (1) KR100854942B1 (enExample)
CN (1) CN1842833A (enExample)
AU (1) AU2004256798C1 (enExample)
BR (1) BRPI0412203A (enExample)
CA (1) CA2530488C (enExample)
WO (1) WO2005006282A2 (enExample)

Families Citing this family (147)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8574074B2 (en) 2005-09-30 2013-11-05 Sony Computer Entertainment America Llc Advertising impression determination
US8751310B2 (en) 2005-09-30 2014-06-10 Sony Computer Entertainment America Llc Monitoring advertisement impressions
US8595071B2 (en) * 2003-06-30 2013-11-26 Google Inc. Using enhanced ad features to increase competition in online advertising
US7668950B2 (en) * 2003-09-23 2010-02-23 Marchex, Inc. Automatically updating performance-based online advertising system and method
US7693827B2 (en) * 2003-09-30 2010-04-06 Google Inc. Personalization of placed content ordering in search results
US20050076017A1 (en) * 2003-10-03 2005-04-07 Rein Douglas R. Method and system for scheduling search terms in a search engine account
US7561679B1 (en) * 2003-10-14 2009-07-14 Verizon Laboratories, Inc. Message delivery using a voice mail system
US8655727B2 (en) * 2003-12-30 2014-02-18 Amazon Technologies, Inc. Method and system for generating and placing keyword-targeted advertisements
US20050149388A1 (en) * 2003-12-30 2005-07-07 Scholl Nathaniel B. Method and system for placing advertisements based on selection of links that are not prominently displayed
US8589227B1 (en) 2004-03-26 2013-11-19 Media Management, Incorporated Method and system for reconciling advertising invoices and for providing prompt payment therefor
US8078607B2 (en) * 2006-03-30 2011-12-13 Google Inc. Generating website profiles based on queries from webistes and user activities on the search results
US7752200B2 (en) * 2004-08-09 2010-07-06 Amazon Technologies, Inc. Method and system for identifying keywords for use in placing keyword-targeted advertisements
US8763157B2 (en) 2004-08-23 2014-06-24 Sony Computer Entertainment America Llc Statutory license restricted digital media playback on portable devices
US7520600B2 (en) * 2004-11-01 2009-04-21 Basf Corporation Fast-drying, radiofrequency-activatable inkjet inks and methods and systems for their use
US8170913B1 (en) 2004-11-10 2012-05-01 Google Inc. Optimizing placement and delivery of advertisements
US7742581B2 (en) 2004-11-24 2010-06-22 Value-Added Communications, Inc. Electronic messaging exchange
US8874570B1 (en) 2004-11-30 2014-10-28 Google Inc. Search boost vector based on co-visitation information
US8112310B1 (en) 2005-01-21 2012-02-07 A9.Com, Inc. Internet advertising system that provides ratings-based incentives to advertisers
US9876915B2 (en) 2005-01-28 2018-01-23 Value-Added Communications, Inc. Message exchange
US9282188B2 (en) 2005-01-28 2016-03-08 Value-Added Communications, Inc. Voice message exchange
US9256685B2 (en) * 2005-03-31 2016-02-09 Google Inc. Systems and methods for modifying search results based on a user's history
US20090119250A1 (en) * 2005-04-13 2009-05-07 Kenneth Todd Reed Method and system for searching and ranking entries stored in a directory
US7594189B1 (en) 2005-04-21 2009-09-22 Amazon Technologies, Inc. Systems and methods for statistically selecting content items to be used in a dynamically-generated display
KR100718127B1 (ko) * 2005-04-28 2007-05-14 삼성전자주식회사 수직 자기 기록헤드
US20060282314A1 (en) * 2005-06-10 2006-12-14 Yahoo! Inc. Universal advertisement services architecture
US7844590B1 (en) 2005-06-16 2010-11-30 Eightfold Logic, Inc. Collection and organization of actual search results data for particular destinations
US20060293951A1 (en) 2005-06-28 2006-12-28 Amit Patel Using the utility of configurations in ad serving decisions
US8452656B2 (en) * 2005-06-29 2013-05-28 Google Inc. Prioritizing ad review, by using expected revenue for example, in an advertising system
US9558498B2 (en) * 2005-07-29 2017-01-31 Excalibur Ip, Llc System and method for advertisement management
US20070027751A1 (en) * 2005-07-29 2007-02-01 Chad Carson Positioning advertisements on the bases of expected revenue
US20070027760A1 (en) * 2005-07-29 2007-02-01 Collins Robert J System and method for creating and providing a user interface for displaying advertiser defined groups of advertisement campaign information
US8326689B2 (en) * 2005-09-16 2012-12-04 Google Inc. Flexible advertising system which allows advertisers with different value propositions to express such value propositions to the advertising system
WO2007047836A2 (en) * 2005-10-17 2007-04-26 Rsl Interactive, Inc, Dba Festivals Media Corp System and method for sponsorship sourcing system
US20070118425A1 (en) 2005-10-25 2007-05-24 Podbridge, Inc. User device agent for asynchronous advertising in time and space shifted media network
US11004089B2 (en) 2005-10-25 2021-05-11 Sony Interactive Entertainment LLC Associating media content files with advertisements
US10657538B2 (en) 2005-10-25 2020-05-19 Sony Interactive Entertainment LLC Resolution of advertising rules
US8676900B2 (en) 2005-10-25 2014-03-18 Sony Computer Entertainment America Llc Asynchronous advertising placement based on metadata
JP2009521736A (ja) * 2005-11-07 2009-06-04 スキャンスカウト，インコーポレイテッド リッチメディアと共に広告をレンダリングするための技術
US20070129999A1 (en) * 2005-11-18 2007-06-07 Jie Zhou Fraud detection in web-based advertising
US7603619B2 (en) * 2005-11-29 2009-10-13 Google Inc. Formatting a user network site based on user preferences and format performance data
US7756962B2 (en) * 2005-12-28 2010-07-13 Visioneering Holdings Inc. System and method for advertising on a network
US8700462B2 (en) * 2005-12-28 2014-04-15 Yahoo! Inc. System and method for optimizing advertisement campaigns using a limited budget
US8533040B2 (en) * 2005-12-30 2013-09-10 Yahoo! Inc. System and method for optimizing the selection and delivery of advertisements
US20080114651A1 (en) * 2006-02-02 2008-05-15 Microsoft Corporation Omaha - user price incentive model
US20070179849A1 (en) * 2006-02-02 2007-08-02 Microsoft Corporation Ad publisher performance and mitigation of click fraud
US20070179845A1 (en) * 2006-02-02 2007-08-02 Microsoft Corporation Merchant rankings in ad referrals
US20080140491A1 (en) * 2006-02-02 2008-06-12 Microsoft Corporation Advertiser backed compensation for end users
US8832097B2 (en) * 2006-03-06 2014-09-09 Yahoo! Inc. Vertical search expansion, disambiguation, and optimization of search queries
US7805441B2 (en) * 2006-03-06 2010-09-28 Yahoo! Inc. Vertical search expansion, disambiguation, and optimization of search queries
US20070219860A1 (en) * 2006-03-20 2007-09-20 Microsoft Corporation Presenting advertising information requested from a webpage
US20070256095A1 (en) * 2006-04-27 2007-11-01 Collins Robert J System and method for the normalization of advertising metrics
JP5313882B2 (ja) * 2006-05-05 2013-10-09 ソニー コンピュータ エンタテインメント アメリカ リミテッド ライアビリテイ カンパニー 主要コンテンツと補助コンテンツを表示する装置
US7657626B1 (en) 2006-09-19 2010-02-02 Enquisite, Inc. Click fraud detection
GB2435565B (en) 2006-08-09 2008-02-20 Cvon Services Oy Messaging system
US7831472B2 (en) 2006-08-22 2010-11-09 Yufik Yan M Methods and system for search engine revenue maximization in internet advertising
US20080065721A1 (en) * 2006-09-12 2008-03-13 Brian John Cragun Proximity-based web page content placement mechanism
US20080066107A1 (en) * 2006-09-12 2008-03-13 Google Inc. Using Viewing Signals in Targeted Video Advertising
US20080103893A1 (en) * 2006-10-30 2008-05-01 Yahoo! Inc. System and method for generating forecasted bids for advertisement keywords
US7974976B2 (en) 2006-11-09 2011-07-05 Yahoo! Inc. Deriving user intent from a user query
US8108390B2 (en) * 2006-12-21 2012-01-31 Yahoo! Inc. System for targeting data to sites referenced on a page
US8326685B2 (en) * 2007-02-02 2012-12-04 Harris Corporation System and method for an adaptive scheduling system architecture
US8423407B2 (en) * 2007-02-02 2013-04-16 Andrew Llc System and method for an adaptive scheduling system architecture
US20080189736A1 (en) * 2007-02-07 2008-08-07 Sbc Knowledge Ventures L.P. System and method for displaying information related to a television signal
US7827170B1 (en) 2007-03-13 2010-11-02 Google Inc. Systems and methods for demoting personalized search results based on personal information
US8788320B1 (en) 2007-03-28 2014-07-22 Amazon Technologies, Inc. Release advertisement system
KR100903501B1 (ko) 2007-03-30 2009-06-18 엔에이치엔비즈니스플랫폼 주식회사 키워드 광고를 제공하는 방법 및 상기 방법을 수행하는시스템
US20080256037A1 (en) * 2007-04-12 2008-10-16 Sihem Amer Yahia Method and system for generating an ordered list
US8667532B2 (en) 2007-04-18 2014-03-04 Google Inc. Content recognition for targeting video advertisements
US20080270228A1 (en) * 2007-04-24 2008-10-30 Yahoo! Inc. System for displaying advertisements associated with search results
US9396261B2 (en) 2007-04-25 2016-07-19 Yahoo! Inc. System for serving data that matches content related to a search results page
US8935718B2 (en) 2007-05-22 2015-01-13 Apple Inc. Advertising management method and system
JP4895300B2 (ja) * 2007-06-26 2012-03-14 ヤフー株式会社 広告配信システム、広告配信システムの制御方法、およびツールバープログラム
US20090037375A1 (en) * 2007-07-30 2009-02-05 Seok Won Cho Method and apparatus for the placement of advertisements in a search results page
US9064024B2 (en) 2007-08-21 2015-06-23 Google Inc. Bundle generation
US8549550B2 (en) 2008-09-17 2013-10-01 Tubemogul, Inc. Method and apparatus for passively monitoring online video viewing and viewer behavior
US8577996B2 (en) 2007-09-18 2013-11-05 Tremor Video, Inc. Method and apparatus for tracing users of online video web sites
US20090099932A1 (en) * 2007-10-11 2009-04-16 Cvon Innovations Ltd. System and method for searching network users
US7958005B2 (en) * 2007-10-31 2011-06-07 Microsoft Corporation Bidding for advertisement positions other than one
US11062351B1 (en) 2007-11-15 2021-07-13 Verizon Media Inc. Systems and methods for allocating electronic advertising opportunities
TWI352934B (en) * 2007-11-27 2011-11-21 Inst Information Industry Advertisement selection systems and methods for in
US20090187479A1 (en) * 2008-01-22 2009-07-23 Microsoft Corporation Conversion tracking for paid search market
US7805429B2 (en) * 2008-01-29 2010-09-28 Yahoo! Inc. Personalized ad delivery when ads fatigue
US9824372B1 (en) 2008-02-11 2017-11-21 Google Llc Associating advertisements with videos
US8818862B2 (en) * 2008-05-01 2014-08-26 Primal Fusion, Inc. System and method for purchasing advertisements associated with words and phrases
US9798807B2 (en) * 2008-05-06 2017-10-24 Excalibur Ip, Llc Algorithmically generated topic pages
US8126930B2 (en) * 2008-05-06 2012-02-28 Yahoo! Inc. Micro-bucket testing for page optimization
US20090327029A1 (en) * 2008-06-25 2009-12-31 Yahoo! Inc. Systems and Methods for Utilizing Normalized Impressions To Optimize Digital Ads
US8224698B2 (en) * 2008-07-03 2012-07-17 The Search Agency, Inc. System and method for determining weighted average success probabilities of internet advertisements
US8364529B1 (en) 2008-09-05 2013-01-29 Gere Dev. Applications, LLC Search engine optimization performance valuation
US9612995B2 (en) 2008-09-17 2017-04-04 Adobe Systems Incorporated Video viewer targeting based on preference similarity
US20100082594A1 (en) * 2008-09-25 2010-04-01 Yahoo!, Inc. Building a topic based webpage based on algorithmic and community interactions
US8175950B1 (en) 2008-12-08 2012-05-08 Aol Advertising Inc. Systems and methods for determining bids for placing advertisements
US8255827B2 (en) * 2009-01-26 2012-08-28 Microsoft Corporation Dynamic feature presentation based on vision detection
US9621714B2 (en) 2009-01-27 2017-04-11 Value-Added Communications, Inc. System and method for electronic notification in institutional communication
US8700630B2 (en) * 2009-02-24 2014-04-15 Yahoo! Inc. Algorithmically generated topic pages with interactive advertisements
US20110029393A1 (en) * 2009-07-09 2011-02-03 Collective Media, Inc. Method and System for Tracking Interaction and View Information for Online Advertising
US20110035263A1 (en) * 2009-08-10 2011-02-10 Kumaresan Ramanathan Process for increasing user-interaction rates for document elements
US8763090B2 (en) 2009-08-11 2014-06-24 Sony Computer Entertainment America Llc Management of ancillary content delivery and presentation
US9152708B1 (en) 2009-12-14 2015-10-06 Google Inc. Target-video specific co-watched video clusters
US20110153387A1 (en) * 2009-12-17 2011-06-23 Google Inc. Customizing surveys
US20110178868A1 (en) * 2010-01-21 2011-07-21 Priyank Shanker Garg Enhancing search result pages using content licensed from content providers
US8375305B1 (en) 2010-05-14 2013-02-12 Amazon Technologies, Inc. Placement of user interface elements based on a window entry or exit point
TWI488158B (zh) * 2010-11-30 2015-06-11 Pilottv Holdings Ltd 自動上刊與收視計次回饋之刊播系統
US8510326B2 (en) 2011-04-11 2013-08-13 Google Inc. Priority dimensional data conversion path reporting
US8620933B2 (en) * 2011-04-11 2013-12-31 Google Inc. Illustrating cross channel conversion paths
US8655907B2 (en) 2011-07-18 2014-02-18 Google Inc. Multi-channel conversion path position reporting
US8959450B2 (en) 2011-08-22 2015-02-17 Google Inc. Path explorer visualization
US9304985B1 (en) 2012-02-03 2016-04-05 Google Inc. Promoting content
US9378191B1 (en) * 2012-02-03 2016-06-28 Google Inc. Promoting content
US9471551B1 (en) 2012-02-03 2016-10-18 Google Inc. Promoting content
CN103294711B (zh) * 2012-02-28 2017-04-12 阿里巴巴集团控股有限公司 一种确定网页中的页面元素的方法以及装置
US9870344B2 (en) 2012-10-02 2018-01-16 Google Inc. Reassigning ordinal positions of content item slots according to viewport information during resource navigation
JP5781111B2 (ja) 2013-03-11 2015-09-16 ヤフー株式会社 情報配信装置、情報配信方法、及び情報配信プログラム
JP5683624B2 (ja) 2013-03-11 2015-03-11 ヤフー株式会社 補正装置、補正方法及び補正プログラム
US9124948B2 (en) * 2013-03-15 2015-09-01 Ipar, Llc Systems and methods for defining ad spaces in video
US20150006311A1 (en) * 2013-06-26 2015-01-01 Google Inc. Variable diversity filters for multiple position content auctions
CN103606100A (zh) * 2013-12-05 2014-02-26 深圳市宜搜科技发展有限公司 广告排序方法及装置
US10013500B1 (en) * 2013-12-09 2018-07-03 Amazon Technologies, Inc. Behavior based optimization for content presentation
US9602566B1 (en) * 2014-02-13 2017-03-21 Google Inc. Providing selectable content creator controls in conjunction with sponsored media content items
RU2629449C2 (ru) 2014-05-07 2017-08-29 Общество С Ограниченной Ответственностью "Яндекс" Устройство, а также способ выбора и размещения целевых сообщений на странице результатов поиска
CN105095311B (zh) * 2014-05-22 2019-07-09 阿里巴巴集团控股有限公司 推广信息的处理方法、装置及系统
US11023923B2 (en) * 2014-05-22 2021-06-01 Facebook, Inc. Detecting fraud in connection with adverstisements
EP3152848A4 (en) * 2014-06-05 2017-12-27 Visible World Inc. Methods, systems, and computer-readable media for determining outcomes for promotional digital on-screen graphics
JP5847240B2 (ja) * 2014-06-20 2016-01-20 ヤフー株式会社 広告コンテンツ生成装置、広告コンテンツ生成方法及び広告コンテンツ生成プログラム
US10089656B1 (en) * 2014-07-16 2018-10-02 Google Llc Conducting a second auction for load order
US11386454B1 (en) * 2014-08-29 2022-07-12 Cpl Assets, Llc Systems, methods, and devices for optimizing advertisement placement
CN104361504A (zh) * 2014-10-24 2015-02-18 上海通路快建网络服务外包有限公司 广告位的智能投放系统
CN104599156B (zh) * 2014-12-30 2020-05-01 北京奇艺世纪科技有限公司 一种广告嵌入视频的方法及装置
KR20160093157A (ko) * 2015-01-28 2016-08-08 주식회사 에브리프라이데이 맞춤체험기반 상품 커머스 서비스 방법
US10672027B1 (en) 2015-03-10 2020-06-02 Cpl Assets, Llc Systems, methods, and devices for determining predicted enrollment rate and imputed revenue for inquiries associated with online advertisements
CN104933603A (zh) * 2015-06-30 2015-09-23 北京奇艺世纪科技有限公司 一种广告显示的方法及装置
CN105159942B (zh) * 2015-08-07 2020-04-24 百度在线网络技术（北京）有限公司 一种用于确定与浏览页面对应的信息栏的方法和装置
CN105634924B (zh) * 2015-12-30 2020-07-07 腾讯科技（深圳）有限公司 一种媒体信息的展示方法、服务器及客户端
US10140256B2 (en) * 2016-03-01 2018-11-27 Google Llc Location specific content visualization formatting
CN107808295B (zh) * 2016-09-09 2021-06-11 腾讯科技（深圳）有限公司 多媒体数据投放方法及装置
CN106384254A (zh) * 2016-09-30 2017-02-08 北京奇虎科技有限公司 一种广告展示方法和装置
CN106875208B (zh) * 2016-12-27 2020-12-04 网易传媒科技（北京）有限公司 一种确定显著广告展示位的方法和装置
KR101964402B1 (ko) * 2017-03-20 2019-04-01 주식회사 엔이에스 온라인 바이럴 마케팅 시스템에서 사용자의 광고 수익 보상방법
CN108737479B (zh) * 2017-04-24 2021-01-15 北京小熊博望科技有限公司 用于推送信息的方法和装置
US10749827B2 (en) 2017-05-11 2020-08-18 Global Tel*Link Corporation System and method for inmate notification and training in a controlled environment facility
CN107220848B (zh) * 2017-05-24 2020-11-13 苏州人师北清网络技术有限公司 一种广告展示方法和装置
KR102053393B1 (ko) * 2018-03-30 2019-12-09 주식회사 위피엔피 스폰서 광고가 포함되는 개인 홍보 동영상 플랫폼 시스템
US11042272B2 (en) 2018-07-19 2021-06-22 Google Llc Adjusting user interface for touchscreen and mouse/keyboard environments
US10628855B2 (en) * 2018-09-25 2020-04-21 Microsoft Technology Licensing, Llc Automatically merging multiple content item queues
CN112581156A (zh) * 2019-09-30 2021-03-30 阿里巴巴集团控股有限公司 创意脚本对象的签约、流量分配方法及装置、平台和介质
KR102733806B1 (ko) * 2024-03-25 2024-11-25 주식회사 엔비티 광고의 소비를 촉진시킬 수 있는 배너 제공방법 및 시스템
KR102811433B1 (ko) * 2024-03-25 2025-05-26 주식회사 엔비티 광고의 소비를 촉진할 수 있는 그룹형 광고 제공방법 및 시스템

Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6269361B1 (en) * 1999-05-28 2001-07-31 Goto.Com System and method for influencing a position on a search result list generated by a computer network search engine

Family Cites Families (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5758257A (en) * 1994-11-29 1998-05-26 Herz; Frederick System and method for scheduling broadcast of and access to video programs and other data using customer profiles
US5999912A (en) * 1996-05-01 1999-12-07 Wodarz; Dennis Dynamic advertising scheduling, display, and tracking
US6714975B1 (en) * 1997-03-31 2004-03-30 International Business Machines Corporation Method for targeted advertising on the web based on accumulated self-learning data, clustering users and semantic node graph techniques
US6907566B1 (en) * 1999-04-02 2005-06-14 Overture Services, Inc. Method and system for optimum placement of advertisements on a webpage
US20010034647A1 (en) * 2000-02-03 2001-10-25 Marks Michael B. Providing benefits by the internet to minimally identified users
US7778872B2 (en) 2001-09-06 2010-08-17 Google, Inc. Methods and apparatus for ordering advertisements based on performance information and price information

Patent Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6269361B1 (en) * 1999-05-28 2001-07-31 Goto.Com System and method for influencing a position on a search result list generated by a computer network search engine

Also Published As

Publication number Publication date
CN1842833A (zh) 2006-10-04
EP1639498A4 (en) 2006-12-20
KR20060026453A (ko) 2006-03-23
BRPI0412203A (pt) 2006-08-22
AU2004256798C1 (en) 2009-07-23
CA2530488C (en) 2014-12-23
US7363302B2 (en) 2008-04-22
EP1639498A2 (en) 2006-03-29
WO2005006282A2 (en) 2005-01-20
CA2530488A1 (en) 2005-01-20
WO2005006282A3 (en) 2005-05-12
AU2004256798A1 (en) 2005-01-20
JP4369477B2 (ja) 2009-11-18
AU2004256798B2 (en) 2008-10-16
US20040267806A1 (en) 2004-12-30
JP2007524915A (ja) 2007-08-30

Similar Documents

Publication Publication Date Title
KR100854942B1 (ko) 한 유형의 광고 스폿에서 다른 유형의 광고 스폿으로의광고의 프로모팅 및／또는 디모팅
US7778872B2 (en) Methods and apparatus for ordering advertisements based on performance information and price information
CA2530367C (en) Using enhanced ad features to increase competition in online advertising
US7523087B1 (en) Determining and/or designating better ad information such as ad landing pages
KR101282806B1 (ko) 텍스트 광고들 및 이미지 광고들과 같은 상이한 표현 방법들 및／또는 특성들을 갖는 광고들의 제공 촉진
KR101003301B1 (ko) 광고 서빙 결정들에서 구성들의 효용 이용
KR100857046B1 (ko) 사용자 토픽 관심 정보를 이용하여 하나 이상의 토픽들을갖는 다큐먼트로 광고를 렌더링하는 방법 및 장치
US20170249664A1 (en) Methods and Apparatus for Ordering Advertisements Based on Performance Information
AU2004279061B2 (en) Generating information for online advertisements from internet data and traditional media data
KR100832729B1 (ko) 수집된 사용자 행동 데이터를 사용한 콘텐츠-타겟화된 광고개선
JP2007524915A5 (enExample)
US20110145731A1 (en) Serving content-relevant advertisements with client-side device support
KR20070004077A (ko) 과거 검색 질의들을 이용하는 광고 타겟팅 정보 및/또는광고 크리에이티브 정보 결정
KR20110026506A (ko) 예로서 웹사이트 및/또는 웹사이트의 카테고리와 같은 광고들에 대한 타겟화 정보의 제안
US20130304572A1 (en) Providing links to related advertisements
US9858590B1 (en) Determining better ad selection, scoring, and/or presentation techniques

Legal Events

Date Code Title Description
PA0105 International application

Patent event date: 20051230

Patent event code: PA01051R01D

Comment text: International Patent Application

PG1501 Laying open of application
A201 Request for examination
PA0201 Request for examination

Patent event code: PA02012R01D

Patent event date: 20060831

Comment text: Request for Examination of Application

E902 Notification of reason for refusal
PE0902 Notice of grounds for rejection

Comment text: Notification of reason for refusal

Patent event date: 20071026

Patent event code: PE09021S01D

E701 Decision to grant or registration of patent right
PE0701 Decision of registration

Patent event code: PE07011S01D

Comment text: Decision to Grant Registration

Patent event date: 20080530

GRNT Written decision to grant
PR0701 Registration of establishment

Comment text: Registration of Establishment

Patent event date: 20080822

Patent event code: PR07011E01D

PR1002 Payment of registration fee

Payment date: 20080825

End annual number: 3

Start annual number: 1

PG1601 Publication of registration
PR1001 Payment of annual fee

Payment date: 20110719

Start annual number: 4

End annual number: 4

FPAY Annual fee payment

Payment date: 20120802

Year of fee payment: 5

PR1001 Payment of annual fee

Payment date: 20120802

Start annual number: 5

End annual number: 5

FPAY Annual fee payment

Payment date: 20130801

Year of fee payment: 6

PR1001 Payment of annual fee

Payment date: 20130801

Start annual number: 6

End annual number: 6

FPAY Annual fee payment

Payment date: 20140806

Year of fee payment: 7

PR1001 Payment of annual fee

Payment date: 20140806

Start annual number: 7

End annual number: 7

FPAY Annual fee payment

Payment date: 20150805

Year of fee payment: 8

PR1001 Payment of annual fee

Payment date: 20150805

Start annual number: 8

End annual number: 8

FPAY Annual fee payment

Payment date: 20160809

Year of fee payment: 9

PR1001 Payment of annual fee

Payment date: 20160809

Start annual number: 9

End annual number: 9

FPAY Annual fee payment

Payment date: 20170810

Year of fee payment: 10

PR1001 Payment of annual fee

Payment date: 20170810

Start annual number: 10

End annual number: 10

FPAY Annual fee payment

Payment date: 20180809

Year of fee payment: 11

PR1001 Payment of annual fee

Payment date: 20180809

Start annual number: 11

End annual number: 11

FPAY Annual fee payment

Payment date: 20190808

Year of fee payment: 12

PR1001 Payment of annual fee

Payment date: 20190808

Start annual number: 12

End annual number: 12

PR1001 Payment of annual fee

Payment date: 20200813

Start annual number: 13

End annual number: 13

PR1001 Payment of annual fee

Payment date: 20230809

Start annual number: 16

End annual number: 16

PC1801 Expiration of term

Termination date: 20241231

Termination category: Expiration of duration