KR100375556B1 - Electron Commercial Transaction System - Google Patents

Abstract

The present invention aggregates the customer's purchase information and displays the amount of sales by product and the inflow of the customer by region or industry (merchant) in real time, so that the customer's preference (or purchase) of the product selected (or purchased) And information accordingly. Accordingly, in a modern society in which a large amount of information is provided as much as various products, a customer can make a decision about purchasing a product more quickly, and there is a very useful effect of easily purchasing a product by comparing desired products. In addition, by generating data to analyze the shopping tendency of customers based on sales volume, the relevant company can quickly grasp the shopping taste of the customer, and reflects the shopping taste of the customer when developing the product. There is an outstanding effect that it greatly reduces the time to production and sales, greatly contributing to the preoccupation of the market and the competitive advantage. In addition, every time a product is purchased (sold), lottery rights are granted to customers (merchants), and they are drawn on the Internet, which is a cyber space, in real time or at regular intervals, and the result is one-stop. In addition to promoting the industry, the profits of shortening the distribution structure are returned to society through a lottery method, which has the outstanding effect of contributing to future-oriented and value management.

Description

Electronic Commerce System {Electron Commercial Transaction System}

The present invention relates to an electronic commerce system, and more specifically, the purchase information of each customer is collected and displayed by counting the sales amount of each customer by the brand name and the number of inflows of the transaction customer by each region or industry (merchant), and based on the sales volume. It generates data that analyzes the shopping tendency of customers and grants lottery authority and number of purchases every time a product is purchased, and draws them in real time or at regular intervals on the Internet, which is a cyber space, and processes the results one-stop. It is about.

In general, commerce, wholesalers, retailers, and consumers have established a distribution channel, a large number of salespeople are needed to understand customer demand, and sales space is needed to display products.

However, such a commerce method has a problem that the trading region is limited to some regions, business hours are limited, and sales space is required.

Accordingly, a shopping mall using an internet network has been recently constructed to solve some of the problems described above. In other words, the distribution channel is shortened from 'company to consumer', is not restricted by the trading area and the trading time, and the sales space is unnecessary because the sales base is moved to the cyber space.

However, there were the following problems in the transaction using the shopping mall. In other words, the one-to-one sale between the customer and the shopping mall could not calculate the overall purchase degree for each product. As a result, the customer could not obtain additional preferences (perceptions) and information of the product selected by the customer, and the company could not quickly grasp the shopping taste of the customer, thus making it difficult to develop a product according to the shopping taste of the customer. there was.

In addition, the product information provided is provided with as much information as a variety of products, it is very difficult to find the information that customers need from this information, as well as each customer's shopping preferences to provide appropriate information appropriately It was impossible to receive.

In addition, there is a limit to promote distribution as a one-time purchase in which a transaction is completed by purchasing a product and paying a price between a customer and a shopping mall.

The present invention has been made in order to solve the above-mentioned problems, the purpose is to collect the purchase information of each customer to aggregate the sales amount by brand name and the inflow (number) of trading customers by each region or each industry (merchant) in real time Display data, generate data to analyze the shopping tendency of customers based on sales volume, and give lottery tickets and the number of times to customers (merchants) every time the product is purchased (sold), real-time or every cycle on the Internet, cyber space It is to provide an electronic commerce system that facilitates distribution by drawing up and processing the results one-stop.

1 is a block diagram of an e-commerce system according to the present invention;

2 is a detailed block diagram of the integrated management center of FIG.

3 and 4 is an exemplary view showing the structure of each database,

5 to 9 show the drawing property according to the present invention,

10 is a control flow diagram between a general merchant and an integrated management center,

11 is a control flow diagram between an e-commerce shop and an integrated management center,

12 is the homepage of the integrated management center,

13 is a registration screen,

14 is a lottery history and lottery result confirmation screen,

15 is a screen during sales information search.

* Description of the symbols for the main parts of the drawings *

1: General customer member 1-2 2: General Merchant 1-N

3: PC customer member 1-N 4: E-commerce shop 1-N

5: integrated management center 6: financial settlement agency

7: Shipping destination 8: Information user

In order to achieve the above object, the present invention provides a means for transmitting the purchase information, and if the membership is authenticated by the customer purchases the product, and collects the purchased purchase information stored in the database to manage it And a database management means, a lottery management server for drawing on the basis of the purchase information stored in the database, and a payment means for paying prizes according to the result of the drawing.

In addition, the transmission means generates a transmission file to transmit the purchase information including the member identification information and the member identification information of the merchant that sold the product when the general customer with a membership card purchased the merchant And a transmission means installed in the transmission unit, and a transmission file for transmitting the purchase information including the member identification information and the affiliated member identification information of the e-commerce shop that sold the product when the PC customer who has authenticated the membership purchased the product. And transmission means installed on the server of the e-commerce shop.

In addition, the database management means is a customer information database for storing customer information, member identification information and purchase product code, purchase number, purchase amount, purchase time, points according to the purchase amount, products according to the product purchase A purchase information database for storing purchase information including an affiliated member identification information and the like, and a draw number generated by the lottery management server and the result drawn by the lottery management server when the points are worthy of the lottery condition It includes a lottery information database for storing.

Hereinafter, one preferred embodiment according to the present invention will be described in detail with reference to the accompanying drawings.

1 and 2 is a control block diagram showing the overall configuration of the electronic commerce system according to the invention. In FIG. 1, 1 is a number of general customers. These general customers 1 carry a membership card in which member-specific identification information is stored. The membership card is preferably implemented as a medium capable of storing member identification information, i.e., barcode, magnetic, IC and electronic chip card. Here, the general customers 1 include not only individuals but also institutions, organizations, companies, etc., in which a membership card is issued.

2 is a number of general merchants. These general merchants 2 sell goods to a number of unspecified general customers 1. In addition, these general affiliated stores 2 are given identification information unique to the affiliated stores. When a general customer (1) who has a membership card purchases a product at a general merchant (2), the general merchant (2) communicates the member identification information, purchase information, and merchant identification information of the general customer (1) who purchased the product. Through the transmission to the integrated management center 5 to be described later. Here, the purchase information is a code corresponding to the brand name (Brand name) of the product purchased by the general customer, the number of purchases, purchase amount, purchase time, points according to the purchase amount (cash point, cyber money available on the Internet, mileage, etc.) And the like. For the above transmission, the general merchant 1-N (2) has means for reading the member identification information from the membership card possessed by the general customer (1), for example, the card reader and the general customer (1) purchase (the merchant has Sales) means for reading a product name and the number of purchases, for example, a bar coder is provided, and the transmission file to transmit the member identification information, purchase information and pre-stored merchant identification information to be read later to the integrated management center (5) It is provided with a transmission means, for example, a computer and a terminal connected through a communication network.

3 is a large number of PC customers. The PC customers 3 are given member-specific identification information, for example, an ID. And the communication means of the PC customers (3), for example, the computer is connected to the integrated management center (5), the financial settlement agency (certification agency, banknote; 6), and a number of e-commerce shop (4) to be described later through a communication network do.

4 is a number of e-commerce shops. These e-commerce shops 4 sell goods to an unspecified number of PC customers 3. The e-commerce shops 4 are also provided with identification information unique to the e-commerce shop. In the case of purchasing a product while the membership is verified through the member identification information of the PC customers (3), the e-commerce shop (4), the member identification information and purchase information of the PC customer (3) who purchased the product, and the e-commerce shop The unique identification information is transmitted to the integrated management center 5 to be described later through a communication network. Here, the purchase information includes the code of the product purchased by the PC customer 3, the number of purchases, the purchase amount, the purchase time, points according to the purchase amount, and the like. For the above transmission, the e-commerce shops 4 generate a transmission file to transmit the member identification information, the purchase information, and the e-commerce shop identification information of the PC customers to the integrated management center 5 to be described later, and access through a communication network. And a server for communication, for example.

5 is an integrated management center. The integrated management center (5) collects the files transmitted from the general merchant (2) and the e-commerce shop (4), and displays the sales volume of each product code and the inflow (number) of customers by each region or each industry (merchant). Count and display in real time, generate data to analyze the shopping tendency of customers based on sales volume, and give a lottery ticket and the number of times to each customer (merchant) every time the product purchase (sales) to draw in real-time or at regular intervals And process the result.

To this end, the integrated management center 5 grants a lottery ticket and the number of times based on the database management means 51 for managing various databases and the purchase information of the general customer 1 and the PC customer 3. Lottery management server 52 to draw in real time or at regular intervals, and counting means (54) for counting the inflow (number) of the transaction customer by sales volume and each region or each industry (merchant) based on the collected purchase information, Data processing means 53 for generating collected purchase information according to a condition or processing data according to a condition suggested by the information user 8, and a customer information database managed by the database management means 51 described later ( Authentication means 514 for authenticating whether or not the information user 8 is a member by cipher information or the like when the information retrieval request from the information user 8 terminal corresponds to 516;Information retrieval means (513) for transmitting the retrieval screen of the data to the information user (8) terminal and retrieving data stored in the purchase information database according to a specific retrieval condition; and retrieving information stored in the purchase information database. And charging information management means 515 for adding a usage fee to one information user 8.

The database management means 51 includes a customer information database 516 in which customer information obtained at the time of membership registration is stored. Next (see FIG. 3) is an example of a customer information database 516. a) For general customers (1), membership number, customer name, social security number, age, gender, telephone number, address, mailing address, e-mail, account number, etc. b) In the case of general merchants (2), the member's membership number, representative, representative's social security number, telephone number, location, mailing address, e-mail, account number, etc. c) For PC customers (3), customer ID, password, customer name, social security number, age, gender, telephone number, address, mailing address, e-mail, account number, etc. d) In the case of the e-commerce shop (4), member number, representative, representative's social security number, telephone number, address, mailing address, e-mail, account number, etc. e) In the case of the information user (8), the customer ID, password, customer name, social security number, telephone number, address, mailing address, e-mail, and the like. Here, the customer ID can be registered through the homepage of the integrated management center (5) or through a number of e-commerce shops (4) homepages agreed to share the customer ID with the integrated management center (5). If given.

In addition, the purchase information database 517 registered with the purchase information transmitted from the general merchant 2 and the e-commerce shop 4 as the general customer and the PC customer purchases the product. Next (see FIG. 4) is an example of a purchase information database. f) In case of purchasing the product through the general merchant (2), customer member number, purchase information (product code, number, purchase amount, purchase time, points according to purchase amount), affiliate member number, etc. g) If the product is purchased through the e-commerce shop (4), it includes the customer ID, purchase information (product code, number, purchase amount, purchase time, points according to the purchase amount), affiliate member number, and the like. Here, the points are provided from the general affiliated store (2) or the e-commerce shop (4) in accordance with the purchase of the product, or automatically generated and provided by the integrated management center (5) by a certain ratio of the purchase amount. Not only the provided points can be used for drawing (lottery points) but also the points used for drawing are automatically accumulated (accumulated points). And such points can be provided as a free gift or event prizes and bonuses as well as purchase of goods.

In addition, the lottery information database 518 is registered based on the purchase information of the general customer (1) and the PC customer (3) is registered lottery information to give the lottery target qualification and the number of times. Next (see FIG. 4) is an example of a lottery information database. h) Lottery numbers, lottery weights, customer member numbers or customer IDs, lotteries based on purchase information, winnings, and affiliated member numbers, etc., generated if the conditions are appropriate. Here, the lottery number is automatically assigned when the lottery information is accessed when the purchase information satisfies the lottery condition. The lottery condition may be the purchase price of the product, the number of purchases, the number of purchases plus the purchase amount, and the purchase of points and event products according to the purchase amount. Each time the condition is satisfied, one more chance of lottery is given. The higher the weight, the higher the probability of winning. In addition, if the accumulated points satisfy the lottery conditions, customers (1, 3) may request a lottery, the lottery weight is applied. For example, when the lottery condition is 100 points, the accumulated point is 500, and when the lottery is requested using the same, the weight is 5. On the other hand, the lottery numbers below the lottery number includes the member number (or customer ID) and the merchant member number. Therefore, when the lottery number is won, not only the buyer but also the seller (general merchant or e-commerce shop; 2,4) Go back.

In addition, the information user 8 includes a usage information database 519 for managing information using the purchase information database. Next (see FIG. 4) is an example of a usage information database. i) Information usage number automatically assigned when the terminal of the information user 8 accesses the purchase information database 517, customer ID, usage information (operator, sequence number and usage time) and the like. The sequence number is automatically assigned as the information user 8 searches for the purchase information.

In addition, the information user 8 includes a billing information database 520 for processing the information fee as the user uses the purchase information database 517. The following (see Fig. 4) is an example of the billing information database. j) billing information (such as customer ID, billing conditions, etc.) of the information user (8). Here, the charging condition is determined by the selection of the information user 8 when the user is registered through the homepage of the integrated management center 5. The charging condition may employ any charging method such as a pay-per-use based on access time, a pay-per-use based on the amount of information used, or a flat rate.

6 is a financial settlement agency (including banknotes) and a certification body. When a PC customer 3 purchases a product at an e-commerce shop 1-N 4, the payment method is authorized. At the request of the integrated management center 5, the winnings of the lottery are transferred to the customer account and the merchant (or e-commerce shop) account. In addition, for the payment of the goods delivered from the prize dispatcher 7 to the winner due to the delivery request of the integrated management center 5, the price according to the product delivery is requested by the integrated management center 5 Transfer to your account. To this end, the KFTC (including banknotes) and the certification body 6 are connected to the integrated management center 5, the e-commerce shop 4, and the PC customers 3 through the communication network.

And 7 is a product dispatcher that delivers the prize to the winner by the delivery request of the integrated management center, including department stores, travel agencies, airlines, courier companies. The goods dispatcher 7 is connected to the integrated management center 5, the financial settlement agency (including banknotes), the certification authority 6, and the like through a communication network.

Next, the lottery attributes of the lottery management server 52 described above will be described with reference to FIGS. 5 to 9. First, FIG. 5 is an example of a lottery attribute targeting points according to a product purchase. If the lottery condition is 50 points and customer A's earned points are 500, the lottery conditions are satisfied, so the accumulated points are subdivided into 50 point units and a lottery number is assigned every time. That is, if the point of the customer A is 500, the lottery opportunity is granted in 50, 100, 150, and 200 steps, and the customer A purchases the product again (assuming that it is not the same as the purchase time) and newly receives 100 points. If is established, the lottery opportunity will be given again in step 50. At this time, not only the customer A but also the merchant who sold the product to the customer A is given a winning opportunity.

6 is an example of a lottery attribute for points according to each brand name purchased. If the draw condition is 50 points, and customer A purchases A, B and C coffees and 100, 50, 200 points are established respectively, two times in a draw for A coffee and for B coffee There will be 1 chance at and 3 draws at C Coffee. At this time, not only the customer A but also the merchant who sold the product to the customer A is given a winning opportunity.

7 is an example of a lottery attribute for drawing points earned by purchasing goods in real time and at a predetermined cycle. That is, the accumulated points are divided by 1 / n so that the points can be drawn in real-time and 3 days, 1 week, 1 month, 3 months, 6 months, 9 months, 12 months (… n) for the accumulated points of customer A. Give a chance to draw. Therefore, when the customer A purchases a product, a lottery opportunity is given in real time and every three days, one week, one month, three months, six months, nine months, and twelve months according to the aforementioned lottery attribute (preferably lottery attribute 1). . At this time, not only the customer A but also the merchant who sold the product to the customer A is given a winning opportunity.

8 is an example of a lottery attribute for the number of product purchases. That is, if customer A has purchased the product five times for a certain time period (for example, for 24 hours), a lottery weight of 5 is given. Accordingly, the lottery management server 52 stores only the lottery weight value according to the number of purchases without storing the information generated every time a purchase is made in the lottery information database 518 each time, thereby storing the capacity of the lottery information database 518. Can be reduced. Here, the lottery weight value of 5 means that the probability of winning is 5 times higher than that of the customer having a number of purchases as described above.

9 is an illustration of a draw attribute using a draw weight. If the points, which are the lottery data, satisfy the lottery conditions multiple times, one additional lottery opportunity will be given each time the lottery conditions are satisfied. That is, if the accumulated points of the customer A is 200 and the draw condition is 50 points, a lottery weight of 4 is given. Accordingly, the lottery management server 52 recognizes the lottery weight of the customer A as 4 instead of generating the lottery number of the customer A each time and draws the lottery. As a result, not only the drawing time can be shortened but also the storage capacity of the drawing information database 518 by storing only the drawing weight value without storing the generated information every time the drawing condition is satisfied in the drawing information database 518. Can be reduced. Here, the lottery weight value of 4 means that the probability of winning is 4 times higher than that of the customer having the number of purchases as described above.

In addition, the above-mentioned lottery attribute is an example, and the lottery may be combined by combining each lottery attribute, as well as customer information of a purchaser (general customer or PC customer; 3) and affiliated store (general merchant or e-commerce shop; 2, 4). The information can be broken down by region (special, metropolitan, city, county, ward, dong), industry, item, item name, age, household, occupation, and workplace.

On the other hand, if the accumulated (accumulated) points of the above-mentioned lottery attributes are not included in the lottery condition, for example, when the lottery condition is 50 points, if the accumulated points are less than 50, the lottery opportunity is converted into a percentage by giving less than 50 points. Can be credited or credited.

The following is an example of a product group at the time of recruitment of merchants. Food and beverages; A wide variety of liquor stores including agricultural, aquatic, and livestock products, liquor and traditional liquor stores, meals, restaurants, snacks, hams, processed foods, sweets, ice cream, soft drinks, coffee shops, and bakeries. Fashion accessories; Clothing stores (adults, children, gentlemen, ladies, school uniforms), footwear stores, and gold, silver, and jewelry stores. Health and beauty; For example, beauty salon, massage, bath and sauna. Computer / SW / electrical electronics / communication equipment; Computer and peripheral stores, mobile phone dealerships, etc. Gifts and miscellaneous goods; Hardware store, stationery store, household goods store, laundry, etc. Sports leisure; Golf course, swimming pool, bowling alley, concert hall, etc. Books / CDs / videos; Rental shops, bookstores, etc. Travel tickets; Travel agencies, event companies, airlines, theater and movie theaters. Hobbies and cars; Clubs, car sales and repair shops, and major locations. Infants and children; Kindergarten, academy, etc. Office supplies and furniture; Furniture stores, office supplies stores, etc. Interior and kitchen; And stored in the customer information database.

Accordingly, a lottery can be performed for each product group, and can be searched for each product group when searching sales information data.

The following describes the operation and effect according to the present invention with reference to the above components and lottery attributes, and the accompanying drawings.

First, the data flow between the general merchant 1-N (2) and the integrated management center 5 will be described with reference to FIG. Means for reading the member identification information of the general customer who purchased the product at the general merchant (2) when the unspecified general customer (1) who has a membership card purchased the product at the general merchant (2). For example, using a card reader to read the membership number, the means for reading the product name (coded) and the number of purchases purchased by the general customer, for example, a product code and the number of purchases purchased using the bar code transfer means For example, it inputs into a computer (S52). In addition, the transmission means connected to communicate the means for reading the member identification information and the means for reading the product code and the number of purchases of the purchased goods by encrypting the read information and the affiliated member number stored in the memory unit therein After generating the transmission file (S53) and transmits it to the integrated management center through the communication network (S54).

The authentication means 514 of the integrated management center acquires the member identification information from the transmitted file, checks whether the member is based on the customer information database 516, and stores it in the purchase information database 517 when it is confirmed. If it is not possible to check whether the member or transmission error, the error message is automatically sent to the transmission means of the general merchant (2). In addition, when the point of the purchase information stored in the purchase information database 516 satisfies the lottery conditions through step S55, the lottery management server 52 automatically generates a lottery number and a lottery weight value to store in the lottery information database 518 (S56). Here, the generation of the point is automatically generated and provided by the transmission means of the general merchant (2) in accordance with the purchase of goods as described above, or automatically generated, provided by the integrated management center (5) by a certain ratio of the purchase amount do. Further, the lottery management server 52 processes the lottery in real time according to the above lottery attribute based on the lottery number and the lottery weight value stored in the lottery information database 518 and stores the result in the lottery information database 518. (S57). On the other hand, the aggregation means 54 is based on the information stored in the purchase information database 517 and counts the number of purchases (sales) and the amount of inflows (counts) of trading customers by each region or industry (Merchant) in real time and the communication network Through the public. For example, it can be disclosed through the terminal of the transmission means installed in each general affiliated store 2 or through the homepage of the integrated management center 5, or through an internet broadcasting station and a general public broadcasting network. Accordingly, the general customer can obtain the recognition and product information through the sales volume of the purchased product, so that an effective purchasing activity can be performed. And the result drawn in real time through the lottery management server 52 is also disclosed as described above (S58) so that the general customer (1) and the general merchant (2) can check whether the winning in real time.

Next, with reference to FIG. 11, the data flow between the several electronic commerce shops 4 and this integrated management center 5 is demonstrated. In order to use the integrated management center (5) and the e-commerce shop (4) which is a partner of the integrated management center, a customer ID is required. The customer ID can be registered through the homepage of the integrated management center or through the homepage of a number of electronic commerce shops (4) agreed to share the customer ID with the integrated management center (5).

For example, when a customer ID is registered through the homepage (see FIG. 12) of the integrated management center, the following is required. First, the PC user visits the homepage of the integrated management center through the communication network, and then the homepage menu of the integrated management center (for example, company introduction, customer support center, notice, bulletin board, partner companies, membership registration, lottery result confirmation). , Shopping mall, sales information search, etc.) Click on the member registration, the integrated management center 5 transmits the member registration screen (see FIG. 13) to the terminal of the PC user. Accordingly, if a PC user enters a predetermined condition and agrees to the terms of the homepage, a customer ID is given and is registered in the customer information database. The predetermined conditions are the name of the PC user, ID to be used, password, date of birth, age, gender, social security number, address, mailing address, deposit bank, deposit account number, e-mail, telephone number and the like. Accordingly, the PC user is registered as a PC customer.

Subsequently, when the PC customer enters the ID and password assigned to the customer ID and password input window of the homepage, the user is logged in and can purchase the product through the e-commerce shop 4 which is a plurality of partners. That is, when the user accesses an e-commerce shop or directly accesses an e-commerce shop through the homepage of the integrated management center using a web browser (S61), searches for a product (S62), and selects / orders a product (S63). ), A window to confirm membership is sent to the terminal of the PC customer. At this time, the transmission of the confirmation window of the member status is omitted in the logged in state, and in the non-logged state, after confirming the membership through the customer ID and password, the ordered product and the member information are stored (S66), and the payment method is asked. The window is sent to the PC customer's terminal.

When the membership is authenticated through the customer ID and password, payment of the purchase product is made. For example, when the PC customer selects the credit card payment method, the credit card payment is confirmed (S67) and the credit card information is entered ( S68), and checks the credit card (S69) and determines whether the credit card is approved (S70) through the financial settlement agency and the certification authority (6). (S71) to perform the online payment. In step S64, if the user is not a member, the member registration step S65 is performed.

When the order of the purchased goods is concluded, the transmission means of the e-commerce shop 4 transmits the order details through the customer's e-mail so that the PC customer knows the order execution history (S72) and purchase information of the PC customer. And encrypt the affiliate member number to generate a transmission file (S73) and then transmit it to the integrated management center 5 in real time (S74). Accordingly, the information registration means 512 of the integrated management center 5 confirms whether the customer is from the customer information database 516 and stores the received purchase information in the purchase information database. In addition, the lottery management server 52 of the integrated management center automatically draws when the points satisfy the lottery conditions among the purchase information (product code, number, purchase amount, purchase time, points) of the PC customer stored in the purchase information database A number and a lottery weight value are generated (S75) and stored in the lottery information database (S76). Here, the generation of the point is automatically generated and provided by the transmission means of the e-commerce shop 4 as the goods purchased as described above, or automatically generated by the integrated management center 5 by a predetermined ratio of the purchase amount, Is provided.

Subsequently, the lottery management server 52 of the integrated management center processes the lottery in real time according to the above lottery property based on the lottery number and the lottery weight stored in the lottery information database 518 and the result of the lottery information database 518. ). As such, the result of the lottery is guided in real time through the customer's e-mail, and the PC customer can check the homepage of the integrated management center 5. That is, when the PC customer clicks the lottery result confirmation menu of this homepage while logged in, the integrated management center 5 transmits the lottery result confirmation screen to the terminal of the PC customer. This lottery result confirmation screen (see Fig. 14) guides the points of the PC customer 3, for example, cumulative points and lottery points. Here, the cumulative points are points accumulated by purchasing goods, and the lottery points are points utilized in the lottery. That is, if only points of a certain percentage are programmed to be drawn at the time of product purchase, the remaining points are accumulated continuously. Therefore, the PC customer may request the draw again using the accumulated points. For example, do you want to use the accumulated points as a draw point? If the PC customer clicks Yes to the question, a window 121 is opened to input the lottery point, and if the lottery point is entered from the accumulated point limit through this window, a new lottery number is generated if the lottery conditions are met. The drawing is made, and the result is stored in the drawing information database 518.

In addition, the lottery result confirmation screen (refer to FIG. 14) provides lottery details and results in real time. In other words, with a 2% point offer set for the purchase (sale) price of a product, a PC customer purchases a $ 10. If you make three purchases at 11:31:20, the purchase information database (517) contains xxx123 (customer member number), xxx12 (△△ product code), 3 (purchase number), 30000 (purchase amount), and October 20, 1999. . Data including 12:31:20 (purchase time), 600 (points), xx345 (member number), etc. are automatically generated and stored. Therefore, the details and results of the lottery will be announced that they were included in the lottery on October 10, 1999, when the lottery was entered, and whether they were included in the lottery. To be informed. Then, when the sum of the lottery points participating in the 11 o'clock (11: 00:01 ~ 11:59: 59 seconds) is made, the corresponding winning amount and the winning prize is determined and the prizes are guided to the winners of the ranking. In other words, if there are a lot of buyers in a certain time period and the number of lottery points counted, the probability of winning is lowered but the amount of winning is bigger, and if the number of buyers is smaller and the number of lottery points is smaller, the probability of winning is higher but the amount of winning is lowered.

And the result of the drawing is based on the information stored in the purchase information database 517 of the counting means 54 for counting the number of purchases (sales) and the amount of inflows (counts) of customers by each region or industry (merchant) in real time The aggregated result is disclosed through the communication network (S78).

For example, it is disclosed through the homepage of each electronic commerce shop 4 and the customer's e-mail, or through the homepage of the integrated management center 5, or through an internet broadcasting station and a general public broadcasting network. Accordingly, the PC customer (3) can obtain the recognition and product information through the sales volume of the purchased product of his own, it is possible to conduct an effective purchasing activity, it is possible to check the lottery results according to the purchase in real time.

On the other hand, when the prize payment is confirmed as a normal purchase excluding returns and fraudulent payments, the flow of data between the integrated management center 5, the financial settlement agency (including banknotes and certification bodies; 6) and the goods dispatcher 7 which will be described later will be described. Is provided through.

Next, the data flow between the integrated management center 5 and the plurality of information users 8 will be described with reference to FIG. 15. When the information user 8 accesses the homepage of the integrated management center 5 and clicks the sales information search menu, the integrated management center 5 displays the information user authentication screen 151 on the terminal of the information user 8. send. When the information user enters the information user ID and password previously registered on the information user authentication screen 151 and clicks login, the authentication means 514 of the integrated management center searches the customer information database 516 to determine whether to authenticate. do. If the user is authenticated as an information user, the information search means 513 is accessed, and the information search means 513 transmits the search condition input screen 152 to the information user 8 terminal. Here, the search condition input screen 152 includes a search condition, for example, a product name or code to be searched, a search period, and an area for detailed search as required, a purchase age, and the like. In addition, when the information user wants to find a product name, clicking on the product name search pops up a product name guide window 153.

Then, when the information user 8 enters the search condition and clicks the start of the search, the search condition is transmitted to the integrated management center 5 to access the information search means 513. Accordingly, the information retrieval means 513 searches the purchase information database 517 and transmits the search result to the information user's terminal. At this time, the search expression transmitted by the information user is stored in the usage information database 519 and the charging information is registered in the charging information database 520. Therefore, the billing information management means 515 at the time of billing, searches for the customer ID stored in the billing information database 520 and charges according to a predetermined billing condition through the number of times of access and search time, and the user's e-mail. Information fee will be charged through

On the other hand, the search results screen 154 transmitted to the information user (8) terminal provides information such as the product name, search period purchase age, etc. according to the input search conditions, and when the graph view is clicked, the sales volume according to the purchase age is shown. A graph window 155 is displayed. Accordingly, the company can quickly grasp the competitive products of the company and the shopping taste of the customer so that the shopping taste of the customer can be reflected in the product during product development.

The following describes the effects of the Integrated Management Center (5), the Financial Services Commission (including bank notes and certification bodies; 6), and the commodity dispatcher (7).

In the event of payment of the prizes, if the purchase is confirmed as a normal purchase excluding returns and fraudulent payments, the prizes will be awarded through the Integrated Management Center (5), the Financial Settlement Center (including banknotes, certification bodies; 6) and the shipping destination (7). Is provided. That is, the integrated management center 5 transfers the winnings to the account of the customer (or affiliated store) through the financial settlement agency (including banknotes and certification bodies; 6) and transfers the prizes to the customer (or affiliated store) through the product dispatcher 7. ) Send it to the address (registered, mailed, courier). More specifically, the integrated management center 5 generates a transmission file including the customer (or affiliated store) account number, the transfer amount, and the password, and transmits it to the financial settlement agency 6. Accordingly, the financial settlement agency 6 opens the transfer file and transfers the amount transferred to the account of the customer (or affiliated store). In addition, the integrated management center 5 generates a transmission file including the customer (or affiliated store) address and the giveaway name, and transmits it to the goods dispatcher 6, and the account number of the goods dispatcher 6 according to the goods dispatch. A transfer file is generated by including a transfer amount and a password, and the transfer file is transmitted to the financial settlement agency 6. Accordingly, the goods dispatcher 7 (department store, travel agency, airline company, courier company) confirms the online payment and sends the goods to the address of the customer (or affiliated store).

And the above-mentioned action between the general merchant 1-N (2) and the integrated management center (5) and the action between the e-commerce shop 1-N (4) and the integrated management center (5) are collected at the same time in the integrated management center (5) It will be described separately for convenience.

As described in detail above, according to the present invention, by collecting the customer's purchase information and displaying the sales amount of each product and the inflow (number) of customers by region or industry (merchant) in real time through ARS aggregation, the customer himself selects ( Alternatively, the user may further obtain a preference (recognition) and information according to the purchased product. Accordingly, in a modern society in which a large amount of information is provided as much as various products, a customer can make a decision about purchasing a product more quickly, and there is a very useful effect of easily purchasing a product by comparing desired products.

In addition, by generating data to analyze the shopping tendency of customers based on sales volume, the relevant company can quickly grasp the shopping taste of the customer, and reflects the shopping taste of the customer when developing the product. There is an outstanding effect that it greatly reduces the time to production and sales, greatly contributing to the preoccupation of the market and the competitive advantage.

In addition, every time a product is purchased (sold), lottery rights are granted to customers (merchants), and they are drawn on the Internet, which is a cyber space, in real time or at regular intervals, and the result is one-stop. In addition to promoting the industry, the profits of shortening the distribution structure are returned to society through a lottery method, which has the outstanding effect of contributing to future-oriented and value management.

Claims (12)

delete When a general customer with a membership card purchases a product on-line, the merchant side transmitting member generates a transmission file so as to transmit the purchase information including the member identification information and the affiliate member identification information that sold the product, and the member online. It is composed of an e-commerce transmission member that generates a transmission file to transmit the purchase information including the member identification information and the affiliated member identification information of the e-commerce shop that sold the product, if the PC customer authenticated whether or not the product is purchased. Means of transport, Database management means composed of one or more databases for managing various data such as customer information and purchase information transmitted from the transmission means; A lottery management server which gives a lottery ticket and its number of times based on the purchase information of the database management means and draws them in real time or at regular intervals; Electronic payment system comprising a payment means for paying the prize according to the result of the lottery management server. The method of claim 2, wherein The database management means includes a customer information database for storing customer information, member identification information and a purchase product code, a purchase number, a purchase amount, a purchase time, points according to the purchase amount, and a member who purchased the product. A purchase information database for storing purchase information including identification information and the like, and a lottery number generated by the lottery management server and a result drawn by the lottery management server when the points satisfy the lottery conditions; Electronic commerce system comprising a database of lottery information for. The method of claim 2, The lottery attribute of the lottery management server is the member identification information of the customer member who purchased the product and the affiliate member identification information of the affiliated store that sold the product. E-commerce system, characterized in that one more time to give a lottery each time you are satisfied. The method of claim 2, The lottery property of the lottery management server is the member identification information of the customer member who purchased the product and the affiliate member identification information of the affiliated store that sold the product. E-commerce system, characterized in that used in the draw and the remaining points to earn. The electronic commerce system of claim 5, wherein the lottery attribute of the lottery management server generates a lottery number by drawing a lottery number if the accumulated points satisfy a lottery condition when a customer member requests lottery for the accumulated points. . The method of claim 2, wherein the lottery property of the lottery management server is a member identification information of a customer member who purchased the product and affiliate member identification information of the affiliated store that sold the product in real time when points are obtained according to the product purchase (sales). And an hourly, three-day, one-week, one-month, three-month, six-month, nine-month, and twelve-month period of dividing the accumulated points by 1 / n to give a lottery opportunity. delete delete When a general customer with a membership card purchases a product on-line, the merchant side transmitting member generates a transmission file so as to transmit the purchase information including the member identification information and the affiliate member identification information that sold the product, and the member online. It is composed of an e-commerce transmission member that generates a transmission file to transmit the purchase information including the member identification information and the affiliated member identification information of the e-commerce shop that sold the product, if the PC customer authenticated whether or not the product is purchased. Means of transport, Database management means for collecting the stored purchase information and storing it in a database, and managing the stored database when searching for the data according to a specific condition; Authentication means for performing authentication of information users when requesting information retrieval stored in the database; Information retrieval means for transmitting a search condition input screen to a terminal of the information user so as to input a specific conditional expression for searching the database when the information user is authenticated; And a charging means for charging an information fee to the information user who has searched for information according to the specific conditional expression. The method of claim 10, The database management means includes a customer information database in which customer information is stored for authentication of the customer and the information user, and a purchase information database that collects and stores the purchase information when the customers who have been authenticated have purchased the product; And a billing information database for storing billing information according to the use of the information, and a billing information database for storing the billing information when the information user searches for the purchase information by inputting a specific condition. delete