KR20010104396A - Electronic Commerce method and system for informing a discount rate after buying a product - Google Patents

Abstract

The present invention relates to a method and apparatus for checking whether a prize is won and a prize discount rate immediately after a consumer purchases an item in an e-commerce shopping mall. According to the invention, receiving a final purchase request of the prize from a member, generating an order number corresponding to the final purchase request, calculating a winning number by a predetermined prize draw program, wherein the order number is the winning number And if the result of the determination matches, calculates a discount rate corresponding to the customer information of the member, pays the product at an amount to which the discount rate is applied, and if it does not match, determines the price of the product. Make a payment.

Description

Electronic Commerce method and system for informing a discount rate after buying a product}

Many existing e-commerce companies carry out events, most of them conduct unprecedented sales or give one another when they buy something. But this only happens when consumers eventually buy something. But consumers don't buy things as easily as they think. The reason is that there is a necessity to purchase the goods, but there is no need to purchase the goods or there is no desire to purchase them. E-commerce companies should use all methods to induce consumers 'purchase desires and sell the products as much as possible. Conventional methods of providing prizes are insufficient to induce consumers' desire to purchase.

In order to eliminate these shortcomings and induce consumers to purchase the goods as much as possible, the consumers should be brought closer to the purchase and payment page.

There are many e-commerce companies and they are very diverse. And there are various e-commerce solutions. Each of these e-commerce solutions has little or no similar characteristics. Therefore, e-commerce companies promote sales using various products, low prices, and various events in order to survive the competition.

In addition, the conventional prize providing method is sometimes also bleeding competition, there is a problem in the competition to win prizes and discounts in order to win the competition. The usual method is to make a big discount on a certain item or to do lots of lottery prizes.

In addition, the conventional prize providing method is very easy to compare the discount rate and the price of the product, there is a problem that excessive price competition and discount to induce the purchase of the consumer.

In addition, the conventional prize providing method has a problem in that the profitability of the shopping mall is weakened by competing bleeding competition such as providing a special discount or lottery lottery to recognize consumers with a high discount rate or a lot of prizes.

Accordingly, an object of the present invention is to provide a method and apparatus for checking whether a prize is won and a prize discount rate immediately after a consumer purchases an item in an e-commerce shopping mall.

Another object of the present invention is to provide an electronic commerce method and apparatus that can develop flexible and efficient marketing by arbitrarily adjusting discount rate and winning items on the web.

Another object of the present invention is to compare the purchase history, the number of product purchases, the total amount of purchases for consumers who frequently use the shopping mall and the like to separate them from ordinary consumers to adjust the odds of winning the electronic It is to provide a commerce method and apparatus.

Still another object of the present invention is to provide an electronic commerce method and apparatus for increasing the probability of winning a person with a high number of purchases and a total amount of a product of purchase, and applying a higher discount rate at the time of winning to remain a loyal customer.

It is still another object of the present invention to provide an e-commerce method and apparatus for maximizing sales by stimulating consumer's curiosity and stimulating purchase by making it possible to immediately check the result of an event, that is, a prize after purchasing an object. .

It is still another object of the present invention to provide an electronic commerce method and apparatus for providing shopping fun by adding an entertaining element in which various discounted amounts are set in real time according to a product price.

1 is a block diagram of an electronic commerce system for informing a discount win immediately upon purchase of a product according to an embodiment of the present invention.

Figure 2 is a view showing the configuration of the prize winning result screen according to an embodiment of the present invention.

3A illustrates an exemplary method of determining a discount rate for an event giveaway in accordance with one preferred embodiment of the present invention.

Figure 3b is an exemplary view of a discount rate determination method of the turn method for the event giveaway according to an embodiment of the present invention.

Figure 4 is an exemplary view of applying a discount rate according to the number of clicks of members according to an embodiment of the present invention.

5 is a diagram illustrating a configuration of an expected discount rate setting screen according to an exemplary embodiment of the present invention.

6 is an exemplary view showing a variable discount rate when the expected discount rate and the discount rate at the time of winning according to the preferred embodiment of the present invention coincide.

7 is a view illustrating a prize winning process to which a discount rate is applied according to an exemplary embodiment of the present invention.

8 is a flowchart illustrating a process of applying a discount rate according to a member purchase history according to an exemplary embodiment of the present invention.

9 is a view showing the configuration of a customer information database according to an embodiment of the present invention.

10 is a view showing the configuration of a product information database according to an embodiment of the present invention.

11 is a view showing the configuration of a prize winning information database according to an embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

101: mall server 103: giveaway module

105: database server 107: network

109: product delivery server 111: product delivery company

113: Customer Information Database 115: Product Information Database

117: Sweepstakes Information Database

119: Members (119a, 119b, ..., 119n hereinafter referred to as 119)

According to an aspect of the present invention to achieve the above object, in the Internet shopping mall to provide a discount applied prize prize using the order number of the product, receiving a final purchase request of the product from the member, the final purchase request Generates an order number corresponding to the present invention, calculates a winning number by a predetermined sweepstakes program, determines whether the order number matches the winning number, and if the determination result matches, a discount rate corresponding to the customer information of the member; E-commerce method for calculating a prize, and paying the product at an amount to which the discount rate is applied, and if the result of the determination does not match, and provides a prize winning after purchasing the product to process the payment at the price of the product, corresponding to the method It is possible to provide an apparatus and a system.

The internet shopping mall may include a customer information database that stores and manages the customer information.

The discount rate may be calculated according to the accumulated amount of purchases of the member.

The discount rate may be calculated according to at least one of the purchase amount of the member and the number of mouse clicks.

The discount rate may be calculated according to the purchase order of the member.

The discount rate may be arbitrarily calculated by a discount rate calculation program.

The order number may be at least one of an order ID and a receipt ID corresponding to the purchase of the product.

The electronic commerce method of providing a prize after the purchase of the product may further include adjusting a probability of winning according to the discount rate.

When at least one of a plurality of products purchased by the member wins a prize, the shopping mall may apply a premium discount rate to all of the plurality of products.

According to another aspect of the present invention to achieve the above objects, in the Internet shopping mall to provide a discounted prize prize prize using the product number of the product, receiving a final purchase request of the product from the member, and from the product information database Extract the issue number corresponding to the prize, calculate the winning number by a predetermined prize draw program, determine whether the issue number matches the winning number, and if the determination result matches, correspond to the customer information of the member Calculating a discount rate for the product, paying the product at an amount to which the discount rate is applied, and if not determined, the electronic commerce method for providing a prize winning after purchasing the product for which payment is made at the price of the product; Corresponding devices and systems can be provided.

The internet shopping mall may include a customer information database that stores and manages the customer information.

The discount rate may be calculated according to the accumulated amount of purchases of the member.

The discount rate may be calculated according to at least one of the purchase amount of the member and the number of mouse clicks.

The discount rate may be calculated according to the purchase order of the member.

The discount rate may be arbitrarily calculated by a discount rate calculation program.

The electronic commerce method of providing a prize after the purchase of the product may further include adjusting a probability of winning according to the discount rate.

When at least one of a plurality of products purchased by the member wins a prize, the shopping mall may apply a premium discount rate to all of the plurality of products.

According to another aspect of the present invention to achieve the above objects, in the Internet shopping mall to adjust the probability of winning a prize according to the purchase history of the member, receiving a member ID from the member, corresponding to the member ID from the database Extract a purchase history and calculate a prize winning probability corresponding to the purchase history using a predetermined prize probability calculation program, wherein the prize winning probability is a prize lottery program when the member purchases a product provided by the Internet shopping mall. It is possible to provide a method of adjusting a probability of winning a prize according to a purchase history applied to the apparatus, an apparatus and a system corresponding to the method.

The probability of winning the prize may be calculated according to at least one of a purchase history, a purchase quantity, and a product click count of the member.

The sweepstakes lottery program may draw a sweepstakes according to at least one of an arbitrary lottery scheme, a lottery scheme according to a turn, a lottery scheme based on a purchase amount, and a lottery scheme based on a purchase quantity.

According to another aspect of the present invention to achieve the above objects, in the Internet shopping mall to adjust the discount rate according to the purchase history of the member, receiving the member ID from the member, the purchase corresponding to the member ID from the database Extract the details and calculate a prize discount corresponding to the purchase details using a predetermined prize discount calculation program, wherein the prize discount is based on the purchase details applied when the member wins the prize provided by the Internet shopping mall. It is possible to provide a method of adjusting a premium discount rate, an apparatus and a system corresponding to the method.

The premium discount rate may be calculated according to at least one of the purchase history, the purchase quantity, and the number of product clicks of the member.

Next, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of an electronic commerce system for notifying a person to win a discount rate upon purchase of a product according to an exemplary embodiment of the present invention.

Referring to FIG. 1, consumers log in after joining the shopping mall, and the shopping mall server 101 analyzes a shopping mall use record used by the member 119 based on the logged in ID. When the member 119 purchases an item in the shopping mall, the shopping mall server 101 increases the probability of winning the member 119 and determines whether to win based on the order number generated according to a predetermined rule. The winning result page is then displayed on the screen for members to view.

When the user logs in through the shopping mall web page according to the present invention, the shopping mall server 101 (hereinafter, referred to as a shopping mall server) determines the customer information database 113 to determine whether the user is a member of the shopping mall. Check by sending customer ID to). If it is a member, the database server 105 transmits the shopping mall use data for the member 119 from the customer information database 113 to the server 101. Here, the shopping mall use data includes a purchase history of a customer, a purchase quantity, and the like.

The database server 105 includes, in addition to the customer information database 113, a product information database 115, a prize winning information database 117, and the like.

After going through all the login process, the member 119 selects the goods which are determined to be purchased, and then proceeds to the payment process in a predetermined order. After the final payment process, the server 101 generates an order number for the details purchased by the member 119. At the same time, the server 101 also determines whether the winning number stored in the database matches the order number of the member. If the result of the determination does not match, the final payment is processed at the original product price. Otherwise, if the order number and the winning number match, the member 119 may purchase the product at a discounted price. Here, the discounted amount is determined according to the discount rate of the winning prize, and the discount rate may be calculated according to the accumulated amount of purchase of the member 119, the purchase quantity, the number of product clicks, and the like. That is, the discount rate may be higher according to the purchase history and use history of the member.

In addition to the order number format, which is a prize winning method, there are a random method and a sequential method. The random method is that the winning is determined by the random number generated by the computer. The first is a method of determining the winner by setting a specific number of times such as the 100th buyer and the 400th buyer.

In this way, when the winning decision is made, the server 101 notifies the prize providing result of the prize providing server 109. Here, the product providing server 109 is a manufacturer, a wholesaler, etc. that registers and sells a product in a shopping mall. When the product providing server 109 finally confirms the prize winning, the server 101 sends a result mail to the member 119 and the member 119 can receive it. When the member 119 pays the prize amount according to the prize win, the server 101 transmits a delivery instruction for the prize to the prize delivery company 111.

Since the method of the present invention is a method of knowing whether or not a prize is necessary only by purchasing an item, the members 119 purchase one or more items due to curiosity and a desire to purchase. The reason why the member 119 makes a purchase is that the prize is presented free of charge if the prize is 100% discounted. One of the free gifts is that members 119 purchase products more actively, since one example ultimately decides whether to win a prize and a discount rate after purchasing the item.

In addition to these 100% discount prizes, you can make various prizes such as 10%, 30% and 40%.

At the same time, prizes for shopping malls can be designated in various ways. It can be specified in the form of product category, can be specified for individual products, and also for price.

The category format is a large category of merchandise. Examples are home appliances, furniture, and health foods. In this case, a different discount rate is set for each category and prize draws are made. In addition, the individual prizes are goods one by one, and for example, a specific number of prizes and a discount rate are set in advance for a new MP3, a Samsung hard disk, etc., and then a prize draw is made. The discount rate is set according to the price of the product such as 100,000 won or 200,000 won, but a discount rate may be applied to a high price product in consideration of the margin of the shopping mall operation. The prize draw event may be performed using various methods as described above.

The shopping mall server 101 includes a prize providing module 103, and the prize providing module 103 corresponds to the customer information and the purchase history of the member 119 with respect to the purchase of the product of the member 119. Do the calculation.

2 is a view showing the configuration of the prize winning result screen according to an embodiment of the present invention.

Referring to FIG. 2, if the order number and the winning number match based on the description of FIG. 1, the server 101 reads this and transmits a prize winning result screen 201 to the member 119 who wins the prize and wins the prize. Notify the results. The prize winning result screen 201 includes a prize winning message window 203 informing a prize winning detail and a discount rate and an amount to be paid by the member 119 according to the discount rate.

In conclusion, the discount rate and winners are randomly calculated for each event. Since there is no need to disclose the winners, an appropriate profit structure can be created, and the winning discount rate and quantity are adjusted accordingly.

3A is an exemplary view illustrating a method of determining a discount rate in a random manner for event prizes according to an exemplary embodiment of the present invention.

Referring to FIG. 3A, a method of winning an event prize includes a product quantity, a product amount, a discount rate, a prize probability, and the like. Based on this criterion, the prize winning module 103 of the shopping mall server 101 is programmed to perform a prize draw event by adjusting the probability of the prize probability for the purchase of the member 119 as shown in the table.

The probability of prizes can be adjusted in consideration of the profit structure of the shopping mall, and the shopping mall can be stably operated by setting the probability of winning prizes low for prizes having a high discount rate. Referring to the random event method shown in the figure, a discount rate of 10% is set for 5 merchandise having a price of 100,000 won and a probability of 1/100 is applied. In other words, a discount is given to one in 100 people. However, for 20 products that offer a 100% discount rate of 400,000 won products, the low probability probability of 1/1000 is provided to enable stable shopping mall operation.

3B is an exemplary view illustrating a method of determining a discount rate based on a turn method for event premiums according to an exemplary embodiment of the present invention.

Referring to FIG. 3B, the discount rate determining method of the turn method is a method of determining that a member who has purchased a prize according to a predetermined turn is not a chance to win a prize.

In consideration of the profit structure of the shopping mall, the probability of the prize of the turn method may be adjusted, and for the prize with a high discount rate, the probability of winning the prize may be set to be stable to operate the shopping mall. As shown in the figure, prizes are to be won in 50 units for prizes of 100,000 won and a discount rate of 10%. That is, the 50th, 100th, and 150th buyers who have purchased the goods in the amount of money are determined to win the prize, and provide a 10% discount rate to the purchase member. However, prizes with a 100% discount rate of 400,000 won are to be won in 500 units. That is, the 500th, 1000th, 1500th buyers, etc. who purchased the 400,000 won product are determined to win the prize, and provide a 100% discount rate to the purchase member.

The above discount rate and prize probability may be variously determined according to the opinion of the operator of the shopping mall server 101 or the product provider. In addition, customers expect to win various prizes and discount rates to purchase more products through the shopping malls, and shopping mall companies can operate the shopping malls stably through various discount rates.

4 is an exemplary view of applying a discount rate according to the number of clicks of members according to an exemplary embodiment of the present invention.

Referring to FIG. 4, the server 101 may provide a prize in consideration of surfing and content usage history and purchase history of a shopping mall website of the member 119. For example, the number of times a member 119 accesses a shopping mall website and clicks a mouse or clicks a product may be applied as a prize winning addition factor. That is, if the member 119 has high shopping mall use or a large number of mouse clicks, a higher discount rate may be applied.

For example, if the A member clicks 7 times and the number of purchases is 3, the 11% discount rate may be applied to the prize with the basic discount rate of 10%. If the B member clicks 16 times and the number of purchases increases to seven times, the discount rate of 12.5% may be applied to the prize. That is, the discount rate may be higher according to the number of mouse clicks and product views.

In addition, when a member wins a prize, a discount rate may be applied higher in proportion to the number of products purchased by the member until the prize is won.

(Example of calculation of variable discount rate according to the number of purchases)-(a)

Variable discount rate = discount rate + (discount rate * 0.01 * number of purchases)

For example, assume that the member 119 wins a 20% discount prize and the number of purchased items is four. Then, the discount rate applied to all four products purchased by the member by the calculation formula (a) is 20.8. This is to give a lot of discount to the member 119 who purchased more products.

5 is a diagram illustrating a configuration of an expected discount rate setting screen according to an exemplary embodiment of the present invention.

Referring to FIG. 5, the member 119 inputs an expected discount rate to the expected discount rate input portion 503 of the estimated discount rate setting screen 501. Here, the estimated discount rate is a value that predicts what percentage of the prizes to be won will be, and if the discount rate of the prizes won at the time of winning the prize is equal to the expected discount rate, a higher discount rate may be applied to the prizes. That is, while using the shopping mall, the member 119 may enjoy shopping while expecting a prize such as an estimated discount rate input by the member 119.

6 is an exemplary view illustrating a variable discount rate when the expected discount rate and the discount rate at the time of winning according to the preferred embodiment of the present invention coincide with each other.

Referring to FIG. 6, it is assumed that the estimated discount rate entered by the member 119 using the estimated discount rate setting screen 501 of FIG. 5 matches the discount rate of the winning prize. The discount rate can then be higher depending on the expected discount rate match. If the winning prize is 100,000 won, the discount rate is changed to 12%, and if the amount is 200,000 won, the discount rate may be 11.5%, 300,000 won, 11%, and 400,000 won, 10.5%. The changed discount rate may be predetermined by the shopping mall manager according to a product amount.

In addition, if the winning range of the expected discount rate is set by winning the prize range of the expected discount rate, a higher discount rate may be applied. For example, the member 119 inputs an estimated discount rate of 20%, and the winning range is from (estimated discount rate-5)% to (estimated discount rate + 5)%. Then, when the member 119 wins a prize corresponding to 15% to 25% while shopping, the estimated discount rate may be regarded as a hit and a higher discount rate may be applied. For example, the variable discount rate can be calculated by multiplying the expected discount rate by one or more predetermined ratios.

For example,

(Example of calculation of variable discount rate when expected discount rate is hit)-(b)

Variable Discount Rate = Estimated Discount Rate + (Estimated Discount Rate * 0.1)

When the member 119 wins 21% of the prizes, the discount rate of the member 119 becomes 23.1% according to the above formula (b) because it belongs to 15% to 25% of the winning range.

7 is a view illustrating a prize winning process to which a discount rate is applied according to an exemplary embodiment of the present invention.

Referring to FIG. 7, if the user who accesses the shopping mall is not a member registered in the shopping mall, the user is moved to the member registration window. And if you are a member, you normally enter the shopping mall (not shown).

When receiving a product purchase request from the member 119 who has made a product purchase decision through surfing the shopping mall (S701), the payment page for the product purchase is transmitted to the member 119 (S703). When the product purchase information is received from the member 119 (S705), an order number is generated according to the product purchase information (S707). Before the final payment is completed, the server 101 determines whether the winning number and the order number match (S709).

If the order number and the winning number do not match, that is, as a result of the determination, if the event is not won, the remaining payment process is continued and final payment processing is performed (S717). The money is then withdrawn from the user's credit card.

If the order number and the winning number match, that is, when the event is won, the server calculates the discount rate according to the winning (S711), and transmits the payment amount and the winning result to which the discount rate is applied before the final payment to the member 119. (S713). And the payment process is applied to the amount applied the discount rate (S715). If the 100% discount prize was won, the server 101 stops the user's credit card payment and gives the user a free prize.

The above example illustrates how to match order numbers and win a 100% discount. Along with the above, another example is explained. As described above, the event method may include a random method and a sequence method. Here, the sequential method is described again as an example.

For example, let's say you set an internal policy to give a 50% discount to a 100th purchaser. A member decided to purchase 100,000 won product and made the final payment. At that time, the server 101 determines whether the A member is the 100th purchase member. As a result of the determination, if the member A is the 100th purchase member, a message indicating that they have won a 50% discount prize and internally draws only 50,000 won, which is 50% of 100,000 won, from the customer's account.

After this, the server stores the result in the database, and then notifies the product providing server 109 based on the result.

8 is a flowchart illustrating a process of applying a discount rate according to a purchase history of a member according to an exemplary embodiment of the present invention.

Referring to FIG. 8, when the server receives a request for access to a shopping mall web page from a member (S801), the server transmits a login screen to the member (S803). When the member receives the member ID and password input using the login screen (S805), it is determined whether the member is registered in the customer information database 113 (S807). If it is not a member as a result of the determination, a login failure message is transmitted to the member (S809).

If the determination result is a member, the purchase details of the member are extracted from the customer information database 113 based on the member ID (S811). The purchase history may include the number of visits, the number of items purchased, the amount of purchase, and the activity of the shopping mall. On the basis of all these criteria, it is determined whether the member 119 who has logged in is a preferential member meeting the predetermined criteria set by the shopping mall server 101 (S813). As a result of the determination, if the member is a preferential member, the server 101 adjusts a probability of winning a prize of the member or applies a preferential discount rate (S815). However, if the member is not a preferential member, the general discount rate is applied (S817).

A representative example of adjusting the odds of winning is that the order number and the winning number do not match only if the winning number is completely matched, but if the user's order number falls within + -100 of the winning number, the prize is won. If there is a better performing mall member, the odds are + -500, giving the member a higher chance of winning. The preferential discount rate is basically about how much more discount rate will be added to the winning discount rate.

By doing this, you can create more loyal customers.

9 is a view showing the configuration of a customer information database according to an embodiment of the present invention.

Referring to FIG. 9, the customer information database 113 includes a member information table 901, a member purchase history table 903, and the like.

The member information table 901 may include columns such as a member ID, name, password, gender, phone number, address, occupation, marital status, expected discount rate, and the like. The member ID is a primary key (PK) in which each of the data stored in the member information table 901 can be distinguished.

The member purchase history table 903 may include columns such as a purchase ID, a member ID, a purchase date, a product code, a product amount, a discount rate, a purchase amount, a payment method, a delivery address, and the like. The purchase ID is a primary key through which data stored in the member purchase history table 903 can be distinguished.

10 is a diagram showing the configuration of a product information database according to an embodiment of the present invention.

Referring to FIG. 10, the product information database 115 includes a product information table 1001. The product information table 1001 may include columns such as a product code, a product name, a price, a manufacturer, a product classification, a product classification, a product image file, and a product description. The product code is a primary key from which each of the data stored in the product information table 1001 can be distinguished.

11 is a view showing the configuration of a prize winning information database according to an embodiment of the present invention.

Referring to FIG. 11, the prize winning information database 117 includes a prize winning information table 1101. The prize winning information table 1101 may include columns such as a winning ID, a member ID, a winning date, a product code, a winning classification, a discount rate, a purchase amount, a payment method, and the like. The winning ID is a primary key in which each of the data stored in the prize winning information table 1101 can be distinguished.

The winning division is a value of whether the feeling of winning the prize is one of a purchase amount, a purchase amount, a click count, and a random method.

The present invention is not limited to the above embodiments, and many variations are possible by those skilled in the art within the spirit of the present invention.

As described above, according to the present invention, it is possible to provide a method and apparatus for checking whether a prize is won and a discount rate for a prize immediately after a consumer purchases an item in an e-commerce shopping mall.

In addition, according to the present invention it is possible to provide an electronic commerce method and apparatus that can develop a flexible and efficient marketing by arbitrarily adjusting the discount rate and the winning article on the web.

In addition, according to the present invention by comparing the purchase history, the number of product purchases, the total amount of purchases, etc. for consumers who frequently use the shopping mall and the separation from the general consumer to adjust the odds of winning the e-commerce technology A method and apparatus can be provided.

In addition, according to the present invention, it is possible to provide an electronic commerce method and apparatus for increasing the probability of winning a person who has a high number of purchases and a total purchase amount of a product, and applying a higher discount rate at the time of winning to remain a loyal customer.

In addition, the present invention can provide an e-commerce method and apparatus for maximizing sales by stimulating consumer's curiosity and stimulating purchase by enabling the user to immediately check the result of an event, that is, a prize after purchasing an object. .

Claims (29)

In the method of the Internet shopping mall to provide a discount applied prize prize using the order number of the product, Receiving a final purchase request for the product from a member; Generating an order number corresponding to the final purchase request; Calculating a winning number by a predetermined prize drawing program; Determining whether the order number matches the winning number; Calculating a discount rate corresponding to the customer information of the member if the determination result is matched, and paying the product at an amount to which the discount rate is applied; If it is determined that the result of the determination does not match, performing a payment process at the price of the product E-commerce method for providing prizes after the purchase of goods comprising a. The method of claim 1, The Internet shopping mall has a customer information database for storing and managing the customer information. E-commerce method for providing a prize after the purchase of the product characterized in that. The method of claim 1, The discount rate is calculated in accordance with the accumulated amount of the purchase of the member E-commerce method for providing a prize after the purchase of the product characterized in that. The method of claim 1, The discount rate is calculated corresponding to at least one of the purchase amount of the member, the number of mouse clicks E-commerce method for providing a prize after the purchase of the product characterized in that. The method of claim 1, The discount rate is calculated in accordance with the purchase order of the member E-commerce method for providing a prize after the purchase of the product characterized in that. The method of claim 1, The discount rate is arbitrarily calculated by a discount rate calculation program E-commerce method for providing a prize after the purchase of the product characterized in that. The method of claim 1, The order number above At least one of an order ID and a receipt ID corresponding to the product purchase E-commerce method for providing a prize after the purchase of the product characterized in that. The method of claim 1, The e-commerce method of providing a prize winning after purchasing the product is Adjusting the probability of winning according to the discount rate Containing more E-commerce method for providing a prize after the purchase of the product characterized in that. The method of claim 1, The shopping mall When at least one of a plurality of products purchased by the member wins a prize, applying a prize discount rate collectively to all of the plurality of products E-commerce method for providing a prize after the purchase of the product characterized in that. In the method of the Internet shopping mall to provide a discounted prize winning prize using the product issue number, Receiving a final purchase request for the product from a member; Extracting a goods issue number corresponding to the goods from a goods information database; Calculating a winning number by a predetermined prize drawing program; Determining whether the issue number matches the winning number; Calculating a discount rate corresponding to the customer information of the member if the determination result is matched, and paying the product at an amount to which the discount rate is applied; If it is determined that the result of the determination does not match, performing a payment process at the price of the product E-commerce method for providing prizes after the purchase of goods comprising a. The method of claim 10, The Internet shopping mall has a customer information database for storing and managing the customer information. E-commerce method for providing a prize after the purchase of the product characterized in that. The method of claim 10, The discount rate is calculated in accordance with the accumulated amount of the purchase of the member E-commerce method for providing a prize after the purchase of the product characterized in that. The method of claim 10, The discount rate is calculated corresponding to at least one of the purchase amount of the member, the number of mouse clicks E-commerce method for providing a prize after the purchase of the product characterized in that. The method of claim 10, The discount rate is calculated in accordance with the purchase order of the member E-commerce method for providing a prize after the purchase of the product characterized in that. The method of claim 10, The discount rate is arbitrarily calculated by a discount rate calculation program E-commerce method for providing a prize after the purchase of the product characterized in that. The method of claim 10, The e-commerce method of providing a prize winning after purchasing the product is Adjusting the probability of winning according to the discount rate Containing more E-commerce method for providing a prize after the purchase of the product characterized in that. The method of claim 10, The shopping mall When at least one of a plurality of products purchased by the member wins a prize, applying a prize discount rate collectively to all of the plurality of products E-commerce method for providing a prize after the purchase of the product characterized in that. In the way that the online shopping mall adjusts the probability of winning a prize according to the purchase history of the member, Receiving a member ID from a member; Extracting a purchase history corresponding to the member ID from a database; And Calculating a probability of winning a prize corresponding to the purchase history by using a predetermined prize probability calculating program; Including but not limited to: The probability of winning the prize is applied to the prize draw program when the member purchases a product provided by the Internet shopping mall. How to adjust the probability of winning the prize according to the purchase history characterized in that. The method of claim 18, The probability of winning the prize is calculated according to at least one of the purchase history, the purchase quantity, and the number of product clicks of the member. How to adjust the probability of winning the prize according to the purchase history characterized in that. The method of claim 18, The sweepstakes program is to draw a sweepstakes according to at least one of a random lottery method, a lottery method according to the order number, a lottery method according to the purchase amount, the lottery method according to the purchase quantity How to adjust the probability of winning the prize according to the purchase history characterized in that. In the way that the Internet shopping mall to adjust the discount rate according to the purchase history of the member, Receiving a member ID from a member; Extracting a purchase history corresponding to the member ID from a database; And Calculating a premium discount rate corresponding to the purchase history using a predetermined premium discount rate calculation program; Including but not limited to: The prize discount rate is applied when the member wins the prize provided by the Internet shopping mall How to adjust the discount rate according to the purchase history characterized in that. The method of claim 21, The prize discount rate is calculated in correspondence with at least one of the purchase history, purchase quantity, product clicks of the member How to adjust the discount rate according to the purchase history characterized in that. In the device for providing a discount applied to the discount rate using the order number of the product in the Internet shopping mall, Means for receiving a final purchase request for the product from a member; Means for generating an order number corresponding to the final purchase request; Means for calculating a winning number by a predetermined prize drawing program; Means for determining whether the order number matches the winning number; Means for calculating a discount rate corresponding to the customer information of the member if the determination result is matched, and for paying the product at an amount to which the discount rate is applied; And Means for processing payment at the price of the product if the determination is inconsistent E-commerce device for providing a prize winning after purchasing a product having a. In the device for providing a discount applied to the discount using an article number of the Internet shopping mall, Means for receiving a final purchase request for the product from a member; Means for extracting a goods issue number corresponding to the goods from a goods information database; Means for calculating a winning number by a predetermined prize drawing program; Means for determining whether the issue number matches the winning number; Means for calculating a discount rate corresponding to the customer information of the member if the determination result is matched, and for paying the product at an amount to which the discount rate is applied; And Means for processing payment at the price of the product if the determination is inconsistent E-commerce device for providing a prize winning after purchasing a product having a. An apparatus for adjusting an odds of winning a prize according to a purchase history of a member by an internet shopping mall, Means for receiving a member ID from a member; Means for extracting a purchase history corresponding to the member ID from a database; And Means for calculating a probability of winning a prize corresponding to the purchase history using a predetermined prize probability calculating program; Provided with The probability of winning the prize is applied to the prize draw program when the member purchases a product provided by the Internet shopping mall. Device for adjusting the probability of winning a prize according to the purchase history characterized in that. In the apparatus for adjusting the discount rate according to the purchase history of the member of the Internet shopping mall, Means for receiving a member ID from a member; Means for extracting a purchase history corresponding to the member ID from a database; And Means for calculating a premium discount rate corresponding to the purchase history using a predetermined prize discount calculation program Provided with The prize discount rate is applied when the member wins the prize provided by the Internet shopping mall Device for adjusting the discount rate according to the purchase history characterized in that. A memory in which a program is stored; A processor coupled to the memory to execute the program Including but not limited to: The processor by the program, An electronic commerce system executing an electronic commerce method for providing prize winnings after purchasing goods according to claims 1 to 17. A memory in which a program is stored; A processor coupled to the memory to execute the program Including but not limited to: The processor by the program, Receiving a member ID from a member; Extracting a purchase history corresponding to the member ID from a database; And Calculating a probability of winning a prize corresponding to the purchase history by using a predetermined prize probability calculating program; Run the The probability of winning the prize is applied to the prize draw program when the member purchases a product provided by the Internet shopping mall. System for adjusting the probability of winning a prize according to the purchase history characterized in that. A memory in which a program is stored; A processor coupled to the memory to execute the program Including but not limited to: The processor by the program, Receiving a member ID from a member; Extracting a purchase history corresponding to the member ID from a database; And Calculating a premium discount rate corresponding to the purchase history using a predetermined premium discount rate calculation program; Run the The prize discount rate is applied when the member wins the prize provided by the Internet shopping mall The system for adjusting the discount rate according to the purchase history, characterized in that.