KR20020066594A - System for a gift service and method for managing the same - Google Patents

Abstract

PURPOSE: A system for servicing a free gift and a method for managing the same are provided to promote sales of commodity to be sold in a plurality of member stores through an on-line. CONSTITUTION: Each member store terminal(10) installed in each member store supplies a corresponding commodity and service through an on-line. A managing server(20) is connected to the member store terminal(10) through an on-line and receives various kinds of information being received through the member store terminal(10). A free gift drawing server(30) receives information with respect to a free gift application received through the managing server(20) and performs a lottery in real time. A database(40) is linked with the managing server(20) and the free gift drawing server(30) and stores information with respect to each client, information with respect to a free gift prize winning or not of a client, and various kind of information with respect to a corresponding free gift event.

Description

System for a gift service and method for managing the same}

The present invention relates to a giveaway service system, in particular, a giveaway service system for a giveaway event of a company having a plurality of affiliated shops, and performing the promotional activities of products sold by the respective affiliated stores online and a method of operating the system. It is about.

In general, various companies are constantly advertising for the promotion (or image management) of the company, and various advertisements for the promotion / sale of products produced or produced by each company.

In addition, if the company's product is sold to attract customers, the company provides a reward to the customer who purchased the product.

A typical example is the provision of a reward through a giveaway, which typically provides a reward for the visitor to the store by providing an opportunity for participation in the giveaway.

In particular, the promotion of online e-commerce has been promoted by the development of the Internet, and various promotional strategies have been proposed to attract customers online.

The most representative one of them is to attract customers by providing the above-mentioned offline prizes online.

However, these events have been able to attract a large number of customers within a certain period of time, but have been difficult to attract and manage for a long time.

As a result, online product sales sites needed to make frequent event plans to maintain a consistent customer base.

In addition, due to the online e-commerce as described above, each affiliated store in the off-line has a problem that the overall sales is deteriorated due to the decrease in the rate of attracting customers.

In particular, since the management of each affiliated store on the offline was not computerized and not systematically achieved, the number of affiliated stores that attempted to attract customers such as giveaway events increased gradually.

At this time, the offline prize event is provided with a prize voucher that has been created with the winning prize set up in advance to the customer visiting the store, and then immediately confirmed (immediate lottery), or after providing an unspecified prize number to the customer. In the future, you can confirm whether or not you have won the lottery (check the lottery), or provide the customer with a prize number that has been set up in advance, and then enter the prize number online. The method used to confirm was mainly used.

However, as described above, the off-line prize event was inevitably incurred due to excessive event execution costs, which were performed independently at each of the normal affiliated stores, and each customer was lottery-executed according to the prize. Because it did not give confidence, the effect was inevitable.

That is, the method of each of the above-mentioned prize event has a lot of difficulties to perform offline in the company having each affiliate store because there is a problem that the overall customer does not get the trust of the corresponding company.

Accordingly, the present invention has been made to solve the above problems and has a number of affiliated stores, and the premium service system of the company that performs the promotional activities of the products sold by the respective merchants online and a method of operating the system The purpose is to provide.

In addition, the present invention, if there is a plan for a specific prize event during the operation of the giveaway service system, the online connection so that the event can be carried out collectively in each affiliated store, the drawing of the prize through the online real-time The purpose of the present invention is to present a prize service system and a method of operating the service, which improves the reliability of the customer by performing it in a public way and attracts the customer to this site online for the prize event.

1 is a schematic view showing a premium service system according to the present invention

2 is a flow chart schematically showing the process of performing the prize event through the operation of the prize service system according to the present invention

3A to 3C are flowcharts schematically illustrating a process of notifying a customer of a lottery result among respective processes of FIG. 2 according to each example.

4 is a flowchart schematically showing a process of additionally operating to improve customer satisfaction among the processes of FIG.

According to the aspect of the present invention for achieving the above object is installed in a number of merchants connected online to acquire the customer card information that the member has when performing payment for the use of each product or service, and based on the acquisition information A terminal for each affiliated store displaying a real-time prize event entry and a result of the entry; An operation server for receiving information on merchandise sales in a state of being connected to each terminal for merchants online, receiving a prize event, and operating a website of a company having each affiliate on a web; A prize lottery server configured to perform a lottery on the entered prize event in real time when the reception of the prize event is made in connection with the operation server; The present invention includes a database for storing information on each customer, various information on a corresponding prize event, and a database storing various result information on the prize event.

In addition, according to the operating method of the present invention for operating the above-mentioned prize service system, when a payment request for a product purchase or use of a service is made from a specific customer through a merchant terminal of a specific merchant, information about the customer is obtained. Doing; Transmitting the obtained information to an online operation server and performing a prize event for a corresponding product or service; Storing the received customer information in a corresponding database and performing a real-time lottery on the applied prize event through a prize lottery server; Notifying the customer of the result of the lottery: includes a presenting method to proceed.

Hereinafter, an embodiment according to the present invention will be described in more detail with reference to FIGS. 1 to 4 as follows.

First, Figure 1 is a schematic diagram showing a premium service system according to the present invention.

That is, the premium service system according to the present invention is connected to each of the online merchant terminal 10 installed in each merchant providing the corresponding goods or services, and the merchant terminal 10 online through the merchant terminal The operation server 20 which receives various information obtained, the prize lottery server 30 which receives information on the prize event entry received through the operation server and performs a real time lottery, and the operation server 20 And a database 40 in which information on each customer, information on whether the customer wins a prize, and various information on the corresponding prize event are stored in connection with the prize lottery server 30.

At this time, the merchant terminal 10 acquires the customer card 11 information of the member when the payment is performed for the use of each product or service, and based on the acquisition information, the real-time prize event entry and this application. It additionally serves to display the results for.

The operation server 20 receives the sales information of the goods sold through each affiliate store, receives the application for the prize event, and additionally performs a role of operating a website of a company having each affiliate store on the web. .

The prize lottery server 30 further performs a role of transmitting information on the result of the lottery to the operation server 20 to be notified to the customer.

That is, the premium service system according to the present invention performs a real time lottery through online using the affiliated store terminal 10 provided in each affiliated store when a specific product is sold through each affiliated store offline. The prizes resulting from the result of the lottery will be presented to the customer and presented as a business system with proper connection between online and offline.

In the following, it will be described in more detail with reference to the flow chart of Figure 2 showing a business process using the giveaway service system of the above configuration.

First, it is most preferable that the customer is registered with the website of the prize service system according to the present invention or has been issued a membership card provided by the company as a member of a company operating the affiliated store. Do.

In this state, when the customer purchases a product or receives a service through a specific affiliated store, payment must be performed.

At this time, the merchant terminal 10 obtains information on the customer, which is typically possible by reading the member card 11 provided to the corresponding customer on the merchant terminal 10.

Then, the information about the customer obtained by the merchant terminal 10 by the above process is transmitted to the operation server 20 through the online.

In this case, the merchant terminal 10 uses a card terminal connected to a payment server (not shown) of a financial institution for payment of a normal fee, and the card terminal is connected to an online operation server 20. By being configured, the above-described process can be performed.

In addition, in the process of transmitting the customer information to the online operation server 20 by the affiliated terminal 10 as described above, the purchase of the corresponding product or the application of the prize event for service use are also performed.

Subsequently, the operation server 20 stores the customer information received through the affiliated store terminal 10 in the corresponding database 40 together with the purchase details and the applied prize event through the prize lottery server 30. You will perform a real time draw on.

At this time, the real-time lottery method is not limited to any one method as it can be made in various ways, in the embodiment of the present invention by the customer to make the lottery based on the approval number for the transaction details Make the results reliable.

That is, if the approval number (usually 8 digits) is not currently set in advance and the approval number is obtained according to the customer's payment in advance, the approval number is received from the merchant terminal 10 and the prize lottery server 30 Is to compare the preset winning approval number and the received approval number to determine whether or not the prize is won.

At this time, the winning of the prize is not only to win the entire number of the approval number is the same, but even if the number of the predetermined digits is set to provide a differential giveaway according to the probability so that the winning can be made to improve customer satisfaction It is desirable to induce.

Then, the result of the lottery completed by the above-described process is input to the corresponding customer information storage location of the database 40 and the corresponding customer is notified.

Meanwhile, the result drawn by the prize lottery server 30 may be notified to the customer through various methods. In the present invention, three methods as shown in FIGS. 3A to 3C are shown. do.

First, the results drawn by the sweepstakes server 30 are re-transmitted through the operation server 20 to the corresponding merchants terminal 10 for which the sweepstakes are applied for the result through the display window of the merchant terminal 10. Is displayed so that the customer can see if he or she has won the prize on the spot.

Such a method is to improve the customer's satisfaction by allowing the customer to know the result of the real-time lottery immediately in the payment process.

Secondly, the result of the drawing drawn by the prize lottery server 30 is informatized, and the terminal 50 information of the customer stored in the database 40 is acquired to notify the acquired terminal of the information obtained, or the ordinary It presents what can be confirmed using ARS service.

At this time, the terminal 50 of the customer may be a general personal PC, may be a portable terminal such as a mobile phone, and if you want to transfer to the personal PC result information through the customer's e-mail, etc. Notify, and if you want to send to the portable terminal to inform the result information in a short message.

In this way, the customer can easily check the information on the result of the sweepstakes is a way to improve the satisfaction.

Third, the results drawn by the sweepstakes server 30 are presented in real time on the online web page operated by the operation server 20.

In addition, the operation server 20 continuously checks whether the customer has access to the site, and if the customer has access, activates the posted information in a separate window and notifies the corresponding customer.

Of course, it is also possible for the customer to check directly through the list of winners.

This method has the advantage of attracting the customer as a customer for the company online.

On the other hand, the present invention is not limited to the end of the event only by the above-described processes.

In other words, by providing a chance to participate in additional sweepstakes events for customers who have won the first prize draw, the satisfaction of the customers can be improved.

However, the provision of the opportunity to participate in the additional sweepstakes event is not applied to all the lottery customers, it is usually more preferable to provide only when the contribution to the merchant (many use) is high.

Accordingly, the present invention provides a manager of each affiliated shop with a predetermined number of chances to participate in a sweepstakes event, so that, when requested by the manager, a sweepstakes for a sweepstakes is issued.

This will be described in more detail with reference to the flowchart shown in FIG. 4.

First, if a payment request is made for the purchase of a product or use of a service from a specific customer, the contribution to the affiliated store is checked.

In this method, the merchant terminal 10 provided in the affiliate store checks the information about the customer (especially, the number or amount of use of the affiliate store, etc.) from the database 40 linked to the online operation server and contributes to the contribution. There may be a method of determining, and the manager of the affiliated store to determine whether the customer is a regular customer to determine whether to provide an additional prize event participation opportunity as the manager card (12).

In addition, when the contribution identified by the above process exceeds the preset contribution, the customer is additionally given an opportunity to participate in the prize event according to the ex officio of the corresponding merchant.

At this time, the authority of the affiliated store means that the authority for the request to the operation server 20 by the affiliated terminal 10 itself is determined or the authority for the request to the operation server 20 by the administrator's authority. do.

In this way, when the operation server 20 receives a request for the opportunity to participate in the additional prize event through the merchant terminal 10, the authentication is performed.

Subsequently, for the authenticated request, an unspecified approval number is generated and issued as a virtual giveaway, and then transmitted to the corresponding merchant terminal 10 or the terminal 50 of the corresponding customer.

The virtual prizes issued at this time do not perform a real-time lottery, and the lottery is made when a customer who has received the prize is connected to an online website.

This is to attract customers to websites online.

When the customer accesses the corresponding website and inputs the information on the issued prize right through the corresponding web page, the operation server 20 delivers the input information to the prize lottery server to perform a real time lottery. .

Thereafter, the result of the lottery is completed by notifying the corresponding customer through the same method as the above-described result notification method.

Preferably, however, the customer satisfaction can be improved by activating the results in real time on the web page.

As described above, the prize service system and the business method through the operation of the present invention can obtain various effects as follows.

First, by integrating each of the merchants on-line on-line to allow the event to be carried out collectively when a specific event occurs, it is possible to reduce the cost required for each affiliate to perform the event individually.

Secondly, when the ongoing event is a prize event, it is possible to improve the trust of the customer for the prize draw, thereby improving the confidence in the affiliated store.

In other words, a customer who has doubts about the operation of performing a sweepstakes for each affiliated store according to the related art has a reliable result as the draws are performed in real time through the online.

Third, the present invention has the effect of improving the satisfaction of the customer by being given the opportunity to participate in additional events according to the degree of contribution to the specific merchant of the customer.

Fourth, the present invention has the effect of attracting customers using each affiliated store on-line also on-line.

Claims (7)

It is installed in a number of merchants and connected online to acquire customer card information that members have when making payments for the use of each product or service, and to receive real-time prize events and results based on the acquisition information. Display each merchant terminal; An operation server for receiving information on merchandise sales in a state of being connected to each terminal for merchants online, receiving a prize event, and operating a website of a company having each affiliate on a web; A prize lottery server configured to perform a lottery on the entered prize event in real time when the reception of the prize event is made in connection with the operation server; And a database in which information on each customer is stored, various kinds of information on a corresponding prize event are stored, and various result information on the prize event is stored. Obtaining information about the customer when a payment request for purchase of a product or use of a service from a specific customer is made through a merchant terminal of a specific merchant; Transmitting the obtained information to an online operation server and performing a prize event for a corresponding product or service; Storing the received customer information in a corresponding database and performing a real-time lottery on the applied prize event through a prize lottery server; Notifying the customer of the result of the drawing: operating method of the prize service system, characterized in that it is operated. The method of claim 2, The way to notify the customer of the result of the draw by the prize draw server is The method of operating the prize service system, characterized in that the notification of the result of the lottery in real time by displaying the result on the merchant terminal. The method of claim 2, The way to notify the customer of the result of the draw by the prize draw server is The method of operating the prize service system, characterized in that notified to the terminal owned by the customer based on the information of the customer already obtained. The method of claim 2, The way to notify the customer of the result of the draw by the prize draw server is The method of operating a giveaway service system, characterized in that the real-time posted on the online web page operated by the operation server, if there is access to the site of the customer, and informs the result of the lottery to the customer. The method of claim 2, Confirming the contribution made by the customer to the affiliated store when a payment request for a purchase of a product or use of a service is made from a specific customer; If the contribution exceeds a preset contribution, additionally granting an opportunity to participate in a sweepstakes event according to the authority of the affiliate store; Delivering a lottery request for the participation opportunity of the given additional premium event and information of the corresponding customer to an online operation server through a merchant terminal; Issuing a prize right for the requested prize opportunity by performing authentication of the transmitted information by the operation server; The step of transmitting the issued prize voucher to the terminal for the merchant to pay to the corresponding customer: The operation method of the giveaway service system characterized in that it further proceeds. The method of claim 6, When the information on the issued prize voucher is input through a web page provided by a website online, transmitting the information to the prize lottery server to request to perform a real time lottery; Notifying the customer of the result of the drawing by the prize drawing server: operating method of the giveaway service system characterized in that it is further included.