KR20010025162A - Repayment marketing method on internet - Google Patents

Abstract

PURPOSE: A method for a compensative marketing using the internet is provided to offer gains to a seller and a buyer by returning a portion of creation of gains to a user who provides gains using the internet, and thereby increasing sales rate for the seller, and generating real income for the buyer. CONSTITUTION: A plurality of users connect to an operation server through a member terminal, and select properties which the users want to acquire. In addition, the users make requests for buying the properties, and pay a fixed amount of money for an operator. The properties selected and a right to select a lottery way and to participate in a bid are provided to the users. A fixed amount of money relevant to margin is provided to a prizewinner as a prize of money.

Description

Repayment marketing method on internet}

The present invention relates to a marketing method using the Internet, and more particularly, a part (predetermined margin%) of profit generation of various goods using the Internet is drawn to a user who provides a profit, that is, a buyer (one or a large part). The present invention relates to a reward marketing method using the Internet that provides a profit to both the seller and the buyer by increasing the sales rate to the seller and generating substantial profits to some buyers.

In general, the Internet was started to share information related to military research by the US Department of Defense, and is now a huge and efficient information storage medium and information providing medium that is connected to numerous computer networks around the world. The Internet is being used for various purposes such as e-mail, newsgroups, file transfers, information transmission and retrieval, and the number of Internet-connected networks and the number of Internet users has increased rapidly. ) Is spreading rapidly.

Electronic commerce is a transaction in which all or part of a transaction of goods or services is processed by electronic means such as electronic document exchange. E-commerce is similar to commerce in the real world, where all entrepreneurs are involved. In the simplest case of electronic commerce, a cyber mall that provides goods or services, a consumer who purchases goods or services in a store, a virtual bank or credit card company that is involved in a financial relationship with the product, etc. Becomes the subject of. Looking at this process, first, a consumer connects to a virtual store with a terminal connected to the Internet such as a computer and shops. When it finds a product that it wants to purchase, it sends a purchase intention to the virtual store and provides a payment means such as, for example, a credit card number and a password. The virtual store inquires the credit card number and password presented by the customer to the virtual bank or credit card company and requests payment. When the virtual bank or credit card company pays the price to the virtual store, the virtual store delivers the product to the customer to complete the purchase process.

Such models of the conventional Internet generally include a shopping mall form between a company and a consumer, such as an Internet department store, a second auction or a reverse auction, a third form of a joint purchase or an event that recruits buyers to purchase a product at a given price, a fourth import and export, and a material purchase. The form of business-to-business or government-business transactions, such as bidding, and the fifth type of cyber rights business are known.

However, in the conventional marketing method, since the purchaser has to unilaterally purchase a certain amount of goods determined by the seller, all of the profits go only to the seller. On the other hand, like a reverse auction, the buyer can present the conditions of the goods to lower the sales amount of the goods to some extent, but ultimately the profit is on the buyer. That is, there is a difference between the high and low of the revenue, but there was a problem that the actual revenue does not occur to the buyer.

Accordingly, the present invention has been made to solve the above-mentioned problems of the prior art, the object of which is to provide the profit of the profit-producing portion (predetermined margin%) of various goods using the Internet and to participate in the bids generated. It is to provide a reward marketing method using the Internet that returns to some users who exercised through a lottery to benefit both sellers and buyers.

1 is a block diagram showing a hardware configuration on the Internet according to the present invention.

Figure 2 is a flow chart illustrating a compensation marketing method using the Internet according to the present invention.

Figure 3 is a flow chart illustrating in detail an embodiment of a compensation marketing method using the Internet according to the present invention.

<Description of the code | symbol about the principal part of drawing>

10: member terminal 20: Internet network

30: sales company 40: operation server

41: Member DB 42: Rights DB

A feature of the present invention for achieving the above object is, in the marketing method using the Internet, a large number of users to obtain after accessing the operation server through a member terminal {culture and arts parts (movies, plays, concerts) , Game contest and information ...) and items that can be used for electronic commerce}, making a purchase request and paying a certain amount to the operator, and the lottery method divided into various types with the selected goods to the user Selecting to provide a right to participate in the bid, drawing the right to give a certain percentage (margin width) of the predetermined amount of sales to the winner by reducing the return to a specific buyer who provided the profit.

In the drawing method of the right, a buyer selects a drawing method he wants and participates in a bid by using a drawing method selection right generated after receiving a predetermined sales price from a member who made a purchase request.

The right lottery method determines a winner by drawing a predetermined time and counting the time and drawing the rights in the bid when the predetermined time is reached.

In the right drawing method, the number of the right to participate in the bidding is determined, the number is counted, and when the predetermined number of rights is reached, the right is drawn to determine the winner.

The goods include aspects of cultural arts (movies, plays, concerts, performances, game contests, information provision), and certain unit items capable of electronic commerce. The right to participate in the bidding is preferably provided only to the member who purchased the goods.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram showing a hardware configuration on the Internet according to the present invention.

As shown, the hardware configuration for achieving the present invention comprises a plurality of member terminals 10 connected to the operation server 40 through the Internet network 20, and the sales company 30 to provide goods. . The operation server 40 includes a member DB 41 for storing information of members and a right DB 42 for storing a right to participate in bidding, which occurs after selecting a desired goods and paying the members. Grant the right to participate in the bid. With this right, the member can select the type of lottery method he wants and participate in the bidding.

The company runs a website that checks the number and time of the right to participate in the lottery by dividing the various types of lottery and meets the lottery when all the prizes are met.

2 is a flowchart illustrating a reward marketing method using the Internet according to the present invention, and FIG. 3 is a flowchart illustrating an embodiment of a reward marketing method using the Internet according to the present invention in detail.

As shown in the present invention, in the marketing method using the Internet, a plurality of users access to the operation server 40 through the member terminal 10 to obtain goods (culture and art parts (movie, theater, concert) , Game contest and information ..) and the items that can be used for electronic commerce} to make a purchase request and to pay a certain amount to the operator, to the lottery method divided into various ways with the selected goods to the user Selecting and providing a right to participate in the bid, drawing the right to give the winner a predetermined percentage (margin width) of the predetermined amount of sales to give back to the particular buyer who provided the profit.

In the drawing method of the right, a buyer selects a drawing method he wants and participates in a bid by using a drawing method selection right generated after receiving a predetermined sales price from a member who made a purchase request. In addition, the right lottery method is to determine the winner by drawing a predetermined time and counting the time, and when the predetermined time reaches a predetermined time, the winners, or set the number of rights to participate in the bid, If the number is counted and the predetermined number of rights is reached, the winner is drawn by drawing the rights.

Here, the goods include aspects of cultural arts (movies, plays, concerts, performances, game contests, information provision), and predetermined unit items capable of electronic commerce. The right to participate in the bidding is provided only to the member who purchased the goods.

Referring to the operation of the present invention configured as described above in more detail with reference to Figures 2 and 3 as follows.

First, a plurality of users access the operation server 40 through the member terminal 10, select the goods to be obtained and make a purchase request and pay a certain amount to the operator. At this time, the goods are a predetermined unit of goods, information or the goods, the right of exchange of information, that is, cultural art planning, information such as a performance, a movie, a play, a new stage, a concert, etc. The goods are downloaded to the member terminal 10 using the Internet 20 as a file or viewed in real time.

On the other hand, the user is provided with the right to draw together with the selected goods, the right is provided only to members subscribed to the operation server (40).

Thereafter, the operator draws the right to provide the winner with a certain amount of the profit as a winning, thereby returning a part of the selling profit to the specific user. At this time, the right lottery method is an example, as shown in Figure 3, set the number of the right to participate in the bidding, and counting the number when the number of the predetermined rights has been reached, draw the right to win the winner Decide

For example, if you sell 100 million won of goods to 10,000 members and collect 100 million won, and if the cost of 20 million won is provided to provide the goods, one person who won the remaining profit of 80 million won or a predetermined lifetime It will be returned to you at a certain rate.

In other words, Lee's margin was set at 80% in advance, and according to the members who selected a lottery method that allowed the bidding number to be 10,000, the number of bid participation rights was checked and when the number was reached, the lottery was partially won and the prize money was 80 million won. It will be returned to the members.

Using such a marketing method, the number of buyers to buy the goods increases, the sales rate is increased, thereby increasing the profit of the seller. At the same time, it is possible to give a certain profit to both the seller and the buyer by generating a substantial profit to the buyer by returning the profit to the buyer through the drawing.

On the other hand, the right lottery method is to set the sales period of the goods in advance, and counting the time, when the predetermined time is reached, draw a right to determine the winner or pay the right to the member who made a purchase request. In addition, the ambiguity of the lottery system can be complemented by using various methods of counting the quantity and using the various methods of determining the winner by drawing a right when the predetermined quantity is reached.

Although the preferred embodiments of the present invention have been illustrated and described above, the present invention is not limited to the above-described embodiments, and the present invention is not limited to the above-described embodiments without departing from the spirit of the present invention as claimed in the claims. Various modifications can be made by those skilled in the art, and such modifications are intended to fall within the scope of the appended claims.

As described above, according to the present invention, a portion of profit generation using the Internet is returned to the user who provided the profit, that is, the buyer, thereby increasing the sales rate for the seller and generating substantial profit for some buyers, thereby benefiting both the seller and the buyer. It is effective to provide.

Claims (6)

In the marketing method using the Internet, After a plurality of users access the operation server through the member terminal to select the goods to obtain and to make a purchase request at the same time to pay a certain amount to the operator, Providing the user with the right to participate in a bid by selecting a different lottery method with the selected goods, The reward marketing method using the Internet comprising the step of reducing the right to give a specific buyer of the profit by providing a predetermined percentage of the predetermined amount of the sale to the winner by lottery. The method of claim 1, wherein the right of drawing is The method of claim marketing using a lottery method selection rights generated after receiving a predetermined sales price from a member who made a purchase request, the buyer selects a desired lottery method and participates in a bid. The method of claim 1, wherein the right drawing method Compensation marketing method using the Internet to determine the winner by drawing a predetermined time and counting the time and when the predetermined time is reached to draw the said rights participating in the bidding. The method of claim 1, wherein the right drawing method The reward marketing method using the Internet which sets the number of rights which can participate in a bidding, counts the number, and draws a right and determines a winner when the number of predetermined rights is reached. The method of claim 1 wherein the good is A method for reward marketing using the Internet, which includes aspects of cultural arts (movies, plays, concerts, performances, game contests, information provision), and predetermined unit items capable of electronic commerce. The method of claim 1, wherein the right to participate in the bidding is Reward marketing method using the Internet, characterized in that provided only to the member who purchased the goods.