KR100456498B1 - Advertising and marketing system for goods by gifts-event service over the internet and the method - Google Patents

Abstract

The present invention facilitates the promotion and sale of goods and effectively secures buyers by establishing and acting on behalf of a product sales event by connecting to a number of affiliated Internet sites and granting a purchaser a discount benefit upon purchase of the product together with a pre-mileage service through the event. As the present invention relates to a system and a method thereof, the present invention provides a product and event content information to the event server to request the agency, and after the delivery of the prize to the winner, the retailer system receiving the price from the reserve purchase reserve; An event management unit that establishes an event page and manages linking to a store site and each affiliate site, a purchase reservation ticket issuing unit for issuing and managing a lottery number for each purchase reservation ticket as a user purchases a predetermined purchase reservation ticket, As the event closes, the winner lottery draws the winners of the event, the payment processing section handles the purchase price of the purchase reservation ticket and the merchandise price of the store, and the purchase reservation certificate verification unit authenticates the purchase with the non-winning purchase reservation ticket. An event server system comprising; An affiliated site system linked to the event server and displaying the event information on the web; And a user system that purchases a predetermined purchase reservation ticket, participates in the event, and receives a discount as a purchase reservation ticket when purchasing a product later.

Description

Advertising and marketing system for goods by gifts-event service over the internet and the method}

The present invention relates to a product promotion and sales system and method through an online event, and more particularly, to establish and act on behalf of a product sales event connected to a number of affiliated Internet sites on the Internet, and through the event to pre-order reservation service In addition, the present invention relates to a product promotion and sales system and method through an online event that not only facilitates product promotion and sale online but also effectively secures members and buyers by granting discount benefits when purchasing products in the future.

Recently, with the development of computer systems and information and communication technologies, the number of Internet users has increased, and the sites that promote commercialization on the web through the provision of information contents, sales and distribution brokerage, shopping malls, and community formation have emerged like a rush. It is a time when e-commerce is becoming more active.

These websites need to attract a lot of visitors or members in order to increase the value and profitability of the site. Therefore, many sites hold various events such as free prizes as a means to secure a large number of members, etc. in a short period of time, and when visitors do not actually offer events and prizes, the number of visitors is significantly reduced.

Therefore, the conventional event hosting site is forcibly proceeding with free sweepstakes in an unprofitable situation, which causes excessive marketing costs.

The free prizes or promotions and marketing costs of these Internet companies are a significant burden except for some large sites or companies, and the resulting costs are added to the price of goods or services, resulting in consumer burdens.

In particular, the conventional event is usually given a lottery number in accordance with the membership registration or pre-purchase, and some of them are drawn, so the probability of winning the customer is extremely slim, giving the customer a confidence in the event and participate in the event There is a problem that does not effectively induce.

In addition, there is a problem that the event and product sales are not organically connected and the event participants cannot be secured as buyers later.

The present invention has been made to solve the above problems, the object of the present invention is to promote the reduction of promotional and marketing costs for the merchandise products through an event agency service connected to a number of affiliated Internet sites and at the same time affiliated Internet site It is easy to secure the membership of the members, and provides the first-time mileage benefits to the buyers who participated in the event (winning), and to the non-winners who purchase the prizes by discounting the amount of the reservation for the future purchases. It provides a product promotion and sales system and method through online events that activate and provide an optimal trading environment for both related companies and buyers.

1 is a block diagram schematically showing the configuration for the event progress of the product promotion and sales system through the event according to the present invention.

Figure 2 is a block diagram schematically showing the configuration for the use of future purchase reservations of the product promotion and sales system through the event according to the present invention.

3A to 3D are flowcharts illustrating a product promotion / sale method through an online event according to the present invention.

Figure 4 is a screen diagram showing an embodiment of the event page for the user's event participation and purchase reservation ticket purchase in accordance with the present invention.

5 is a diagram illustrating an embodiment of a joint event configuration in accordance with the present invention.

<Description of Symbols for Main Parts of Drawings>

10. Event Server System 11. Event Management Department

12. Purchase reservation ticket issuance department 13,32. Payment processing unit

14. Winner Draw 16. Event Page

18. Purchase Reservation Certificate Part 20. Store System

21. Event construction unit 22. Shipment processing unit

23,31. Purchase reservation confirmation section 25,35. Event window

40. User System 42. Purchase Reservation

45. Product Purchase Department 50. Payment System

60. Computer Network

In order to achieve the above object, the product promotion and sales system through the online event according to the present invention provides information on the merchandise and the contents of the event, commissions an event, and receives the winner information from the following event server to the winner. The store system that delivers the product and the payment is received from the purchase reserves of the event participants, and the event contents and event pages are constructed according to the request of the store system and linked to the store site and related affiliate sites. The event management unit for managing, as the following user purchases a predetermined purchase reservation ticket and participates in the event, a purchase reservation ticket issuing unit for issuing and managing the purchase reservation ticket and a lottery number for each purchase reservation ticket, and the event is As soon as it is closed, An event server system including a payment processing unit for processing a winner lottery unit that draws an event winner, a purchase reservation ticket purchase price of a user, and a product price of a store, and linked to an event page of the event server to remind the user of a service page Affiliate site system that publishes event information, and access to the event server through the affiliate site or retailer site and transmits the purchase reservation ticket purchase and payment information to the event server to give a lottery number for each purchase reservation ticket In the product promotion and sales system through an online event consisting of a user system to participate in the event; The store system transmits the configuration information for the joint event to the event server to request a joint event with other stores The event server is each store system Analyze the joint event request information from the group to form a joint event by combining the stores that meet each other; The event server system is a purchase reservation certificate authentication to authenticate the user when purchasing a product using a non-winning purchase reservation ticket The user system may transmit non-winning purchase reservation information when purchasing a product from a related internet site including a store and an affiliated party so as to receive a discount benefit by the amount in the product price. The event server preferably obtains the personal information together with the purchase reservation ticket purchase information from the user system and registers as a member of the affiliated site to which the user accesses.

In addition, the event server is preferable to set the event closing conditions step by step, and to close the event by changing the event size and deadline in accordance with the degree of event participation of the user.

In addition, when the user purchases a product using a purchase reservation ticket, the affiliated site system or the retailer system obtains the purchase reservation right information from the user system and checks the validity through the event server. It is preferable to include a payment processing unit that performs a payment processing by discounting the amount of the purchase reservation ticket from the price.

In addition, the product promotion and sales method through the on-line event according to the present invention, the retailer system to provide goods and event configuration information to the event server to request the event agency, the event server builds an event page according to the request Link management of the event page to a retailer site and a plurality of related affiliated sites; and a user accessing the event server through the retailer site or an affiliated site to purchase a predetermined purchase reservation ticket Paying the number of steps, assigning a lottery number for each purchase reservation ticket to the user, and when a plurality of purchase reservation tickets are released and satisfying a predetermined event closing condition, the event reception is terminated and the winner is determined in a predetermined manner. Lottery, the dealer system the winner information to the event server Promote and sell the product through an online event comprising the steps of obtaining the product from the purchase amount of the user's purchase reservation and paying the sale price to the winner; and when the non-winning purchase reservation ticket is used to purchase the product, The user system provides the purchase reservation right information to the affiliated site or the store site to be traded, and the corresponding site authenticates the purchase reservation right from the event server and grants the user a predetermined discount according to the purchase reservation right amount. Characterized in that the included.

Preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 and 2 are block diagrams schematically illustrating a product promotion and sales system through an online event according to the present invention.

As shown in FIG. 1, the product promotion and sales system through an online event according to the present invention includes an event server system 10, a store system 20, an affiliate system 30, a user system 40, and The online payment system 50 is interconnected through the computer network 60 to facilitate the promotion and sale of the merchandise of the retailer through online merchandise sales events and to promote the activation of online e-commerce.

The retailer system 20 is a computer system of various manufacturers or suppliers who sell goods on / offline, and has a function of exchanging various kinds of information through a computer network, and supplies the goods to the event server system 10. And event construction unit 21 for requesting event construction by sending event configuration information (product specification, price, and event period, number of items sold, event closing condition, product ranking, presence of joint event, etc.) and event winners. And a dispatch processing unit 22 for delivering the goods.

In addition, when the store system 20 constructs and operates a store internet site for selling various products online, the requested event may be posted on the event window 25 to directly induce customer participation. have.

In addition, the retailer system 20 or the event server system 10 is provided with an event building program so that the retailer can easily register the product information and the event content.

The affiliated company system 30 is a computer system for establishing and operating a service site (various shopping malls, search sites, information providing sites, etc.) online, and is linked with the event server 10 in the event window (35) of its Internet page. ), You can promote customer visits and membership by posting appropriate events. In addition, the affiliated company is registered as a member company in the event server 10 and registers its service contents and desired event types and the like to link only the event suitable for its site.

Therefore, as a retailer, not only can a large number of customers (buyers) be easily secured, but they also have an opportunity to promote their products extensively through relevant affiliated Internet sites.

In addition, the user system 40 is a computer system having internet and computer network access means, and participates in the event through event windows 25 and 35 posted on the store site or a plurality of affiliated company sites.

Therefore, users participate in various events through their main transaction (access) site without moving to a separate site for participation in the event, and purchase profit by being provided with pre-mileage and future discount benefits according to the purchase reservation ticket of the present invention. Can be planned.

In addition, the user system 40 transmits personal information and other required information to the event server system 10, the affiliate system 30, or the retailer system 20 in order to participate in the event of the user. The member registration unit 41 for registering as a member of the site, the purchase reservation ticket purchase unit 42 for transmitting the purchase reservation ticket selection and purchase number information to the event server, and the purchase reservation ticket purchase price The payment unit 43 for paying the event server through the system 50, the mail confirmation unit for confirming the secure mail information such as the lottery number and the winning information from the event server 10, and to win the event Accordingly, the delivery confirmation unit 44 for transmitting whether or not the delivery of the goods from the retailer to the event server (10).

In addition, the user system 40 stores the purchase reservation right information (the corresponding event information, purchase reservation right identification information, purchase amount, and the corresponding lottery number) issued from the event server 10 to confirm the winner and to purchase a product later. To be used at the time.

On the other hand, the event server system 10 is a system DB 17 for storing and managing member and member company information, product information, each event content information, purchase reservation information, and the like, an event management unit 11, and a purchase reservation ticket issuance. A computer system including a unit 12, a payment processing unit 13, a winner lottery unit 14, and a secure mail transmission unit 15, which operates an event agency homepage online and runs various event pages (16). ) On the Internet.

The event manager 11 constructs the event contents and the event page 16 according to the request of the retailer system 20, links them to the event window 25 of the retailer site, and links the constructed event to the product. It sorts by type and configuration and selects appropriate affiliate sites from the service information of affiliates and manages links to the event window 35 of these sites.

In addition, the event management unit 11 builds and manages a joint event by associating a retailer that satisfies a product and an event content as the retailer requests to hold a joint event with another retailer.

The purchase reservation ticket issuing unit 12 purchases a predetermined (upper and lower purchase number (amount)) purchase reservation ticket and participates in the event, the user purchases a purchase reservation ticket and a lottery number for each purchase reservation ticket. Is issued to the user and the information about the event (relevant event information, reservation ticket identification information, purchase amount (number), etc.) is stored and managed in relation to the user, and the user is notified of the information through a secure mail.

In this case, the purchase reservation ticket issuing unit 12 may calculate and display the probability of winning the user according to the purchase amount of the reservation ticket in the form of a graph in consideration of the current number of participants and the size of the event.

In addition, the event server 10 sets an event closing condition (or event size) according to a period or a sale amount (purchase reservation ticket sale) in a plurality of stages by a request or contract of the retailer, and the degree of participation of the user. After confirming whether each stage's closing condition is satisfied, the event reception can be terminated by changing the period and event size.

The winner lottery unit 14 informs the user of the information through the web or mail as the event is ended by satisfying the closing condition of a specific stage or by reducing the size of the event according to a period of time, and informs the objective of the change information. To manage the winners of the event in a predetermined lottery method (eg, using stock index information).

In addition, the payment processing unit 13 processes the user's purchase reservation ticket purchase price through the payment system 50 and deposits it as a reserve reserve for the store, and as the goods are delivered at the end of the event The payment for the merchandise for the retailer is processed from the reserve.

On the other hand, Figure 2 is a block diagram showing a schematic configuration of a product purchase system through a purchase reservation ticket according to the present invention, a system and a process for using the purchase reservation ticket when the user purchases the product can be made as follows. .

That is, the event server system 10 compares the purchase reservation right information of the user transmitted from the affiliate company or the store system 20 to which the user wants to trade with the purchase reservation right information of the system DB 17, and whether the event is justified. The purchase reservation right authentication unit 18 for authenticating and a user information change unit 19 for deleting or changing and managing the corresponding information as the user purchases the product using the purchase reservation right.

In addition, the user system 40 is a product purchase unit 45 for transmitting the product selection information, purchase reservation ticket and the use range information to the transaction site (partner site or retailer site), and the amount of the purchase reservation ticket use amount of the product price; Excluding and payment system 46 for paying the price through the online payment system (50).

In addition, the retailer 20 or the affiliated company system 30 transmits the purchase reservation right information from the user system 40 to the event server system 10 and confirms the validity thereof. And 31, a payment processing unit 24 and 32 for subtracting the use amount of a predetermined purchase reservation ticket and paying for the transaction product, and a shipping processing unit 26 and 33 for sending and processing the transaction product to the user. do.

In addition, the retailer 20 or the affiliated company system 30 may limit the available amount of the purchase reservation right within a predetermined ratio range with respect to the commodity price in consideration of sales profit or disposal.

Hereinafter, a product promotion and sales method using the product promotion / sale system described above will be described based on the flowcharts of FIGS. 3A to 3D.

First, as shown in FIG. 3A, the retailer system 20 stores product and event configuration information (product ranking, sales amount, winners, event period, joint event holding status, closing condition, etc.) in the event server 10. ) To request and promote the product.

Accordingly, the event server system 10 analyzes and recognizes the request information and determines whether to request a joint event of a retailer.

When there is a request for a joint event, the event server system 10 classifies and extracts stores that meet each other through requests for the joint event configuration (contents) of the stores and forms a joint event composed of their products. Notify dealers and allow coordination.

If there is approval of the corresponding stores for the joint event configuration (composition product type, product ranking, etc.), the event server 10 configures the joint event with the content and proceeds, and if the approval is not made, step S304. Repeat to associate another retailer to promote proper public event organization.

As such, when the event content and configuration are determined according to the request of the store, the event server 10 constructs an event page 16 to be displayed on the web, and stores and manages the event page 16 in the system DB 17.

In addition, the event server system 10, in consideration of the online service information of the affiliated sites, selects appropriate affiliated sites related to the product type and configuration form of the event from among affiliated sites subscribed as a member company, The event page 16 is set to link to these affiliate sites and the event window 35 of the retailer site.

Thus, the configured event information (and product information) is displayed to netizens through a plurality of Internet sites, the retailer can facilitate product promotion and customer acquisition and the affiliated sites can visit the netizens through the event held Promote membership.

On the other hand, when the user accesses the website and checks the event information and wishes to participate in the event (purchase of goods), the user clicks on the event windows 25 and 35, and thus the linked event page 16 is activated. More detailed event and product information is displayed to the user.

4 is a diagram illustrating an embodiment of an event page for purchasing a purchase reservation ticket and registering a user.

On the event page, the user checks the information on the product, the event proceeding method, the use method of the purchase reservation ticket, and the like, and predetermined information together with personally identifiable information (name, address, telephone number, e-mail, etc.) and payment information. By purchasing the purchase amount (or the amount) of the purchase reservation ticket, the purchase of the corresponding product (or other products of the affiliate / store) is reserved. On the other hand, the number (the amount) of the purchase reservation ticket that can be purchased by one person may limit the upper limit and the lower limit.

At this time, the event server 10 requests the user to input a member ID (or member registration) of the currently connected site and induces the event participants to join the affiliated site as a member.

In addition, the event server system 10 processes the purchase price of the purchase reservation right through the online payment system 50 through which the user trades, and cancels the purchase reservation order when the payment is not made. In addition, the event server system 10 accumulates the user's purchase reservation ticket purchase price in the online payment system 50 as a reserve for the store.

In addition, the event server system 10 sets and issues a unique lottery number for each purchase reservation ticket purchased by the user, and transmits the corresponding information (the corresponding event information, purchase reservation ticket identification information, lottery number, etc.) to secure mail. The user system 40 is notified through.

As a plurality of users participate in the event during a predetermined event period through the steps S313 to S319, the event server system 10 determines whether the set event closing condition is satisfied.

An embodiment of the event closing condition may be set for each step based on a predetermined period as follows.

In other words, if the total event size is 30 million won (30 computers) in 4 weeks, each event will have a predetermined event size (1 week: 5 million won, 1-2 weeks: 10 units 10 million won, 1 ~ 3 weeks: 20 million won in 20s, 1-4 weeks: 30 million won in 30s), and the event is terminated by reaching the period or the purchase reservation amount first. In addition, if the total purchase reservation ticket sales amount is not reached during the final four weeks, the event size is reduced to the corresponding participation level and the event is closed. In addition, lottery tickets will be transferred to the following week for purchase reservation tickets that exceed the event size of each state.

As such, when the degree of participation of the user satisfies a closing condition of a specific stage or a predetermined period of time passes, the event server system 10 ends the event and ends the reception of the event for the user through the reduction of the event size. .

In addition, the event server system 10 displays the information (the number of participants, the lottery date, etc.) according to the event closing on the event page 16 and the event windows 25 and 35 and notifies the user through an e-mail.

As such, when the event is closed, the event server system 10 selects a winner by drawing a lottery number assigned to the user in a predetermined lottery method.

In this case, the lottery method may draw the winner using a graph of the stock index in order to ensure the objective fairness and the user's reliability, and to prevent the artificial manipulation. That is, the winning number is calculated by combining the next-day stock index and the first and second decimal places of the KOSDAQ index at the time of reaching the scheduled purchase price of the purchase reservation ticket, and a user having the same drawing number as the winning number is selected as the winner.

On the other hand, when the winner is selected as described above, the event server system 10 transmits the winning information, the personal information about the winner and the purchase reservation ticket information to the corresponding retailer system 20, and the retailer delivers the prize to the winner. Do it.

In addition, as the user notifies the event server 10 of the receipt confirmation information for the corresponding product, the event server system 10 pays the product sales price from the deposited payment reserve to the retailer.

Therefore, according to the present invention, the winning customer purchases a large amount of event products through a small purchase reservation ticket, and the store easily sells their products through an event event.

On the other hand, when the selection of winners and prize delivery for the event is processed as described above, the event server system 10 deletes and manages the right of use for the winning purchase reservation right afterwards, and the user later for the non-winning purchase reservation right. If the user wants to use it for authentication, it manages the authentication to attract the non-winning user as a potential buyer for the store or affiliate site.

3d is a flowchart illustrating a process in which a user purchases a product through an affiliate site or a store using a purchase reservation ticket.

First, depending on whether a store's request or an event's setting is restricted to use the purchase reservation ticket only for the event product (or the product handled by the store), the user may use the purchase reservation ticket by accessing the store website. You will be able to access and use retailers and multiple affiliate sites.

The available site range is authenticated and managed through purchase reservation right information (the corresponding event information and purchase reservation right identification information) stored in the user system 40 and the event server system 10.

Accordingly, the user accesses the available site for the purchase reservation right, selects a product to purchase from the products handled by the corresponding site, and inputs the purchase reservation right information and the desired use amount (number).

The system of the access site (the affiliated site or the store site) 20, 30 of the access site determines whether the use amount (discount amount) is within the available range set at a predetermined ratio with respect to the product price, It is required to use the purchase reservation ticket within the scope of use.

In addition, the system 20, 30 of the access site transmits the purchase reservation right information of the user to the event server system 10 to confirm the validity.

As the validity thereof is confirmed, the user system 40 pays the price at a discounted price by the amount of the purchase reservation ticket and purchases the corresponding product.

In addition, the system 20 and 30 of the access site transmits the purchase reservation right use information to the event server system 10, and the event server system 10 deletes or changes the use right for the corresponding purchase reservation right. Manage.

Hereinafter, a method of promoting and selling a product through an event made as described above will be described in more detail with reference to Example 1 and Example 2 for holding a joint event.

<Example 1>

Retailer A who wants to sell the product through the event registers the event for 100 computers with a list price of 1 million won with a margin of 10% to the event server system 10, and is expected to sell W-cash (purchase reservation ticket). Sweepstakes worth 100 million won.

Accordingly, the event server system 10 builds the corresponding event page and links it to each affiliate site, and simultaneously publishes the event to each affiliate site and the store site.

In addition, users netizens connected to each affiliate site and retailer site recognize the event posted on the site, and purchase the W-cash (purchase reservation ticket) with limited purchases from 10,000 won to the upper limit of 100,000 won. Participate

Accordingly, the event server 10 presents the purchase customer with a receipt showing the lottery number every time the 10,000-won W-cash is purchased.

In addition, the event server system 10 receives an event when the total amount of purchase reservation tickets of the users reaches the W-cash sale amount (100 million won for 100 computers) or satisfies a set deadline condition of a plurality of stages. The winner will then be drawn in the prescribed manner (using stock index).

Then, the store A confirms the winners of the 100 computers, delivers the computers to each winner, and receives the 100 million won, which is expected to be sold to the online financial institution.

On the other hand, when the user later purchases the goods on the affiliated site, event server system 10, or the store site, the user is provided with a discount as much as the available amount using non-winning W-cash.

That is, when a user purchases a computer that sells for a list price of KRW 1 million at a shopping mall in each affiliate site, if the user 1 purchases 10,000 won of W-cash, the user pays a balance of 990,000 won for 10,000 won of W-cash, and user 2 If you have W-cash for 100,000 won, you will pay one hundred thousand won for W-cash and you will buy one computer each.

<Example 2>

5 is a diagram illustrating a product configuration for the joint event by way of example, the store is associated with one or more other stores to build a joint event consisting of a variety of event prizes, ranking and sales quantity, etc. can do.

As these events are displayed online to the user netizens through a number of affiliate sites, users purchase W-cash from the lower limit of 10,000 won to the upper limit of 100,000 won to participate in the event.

In addition, the event server system 10 will release 60,000 pieces of 10,000-won W-cash to the users to deposit a reserve reserve for the total amount of goods 600 million won, each lottery number is written for each W-cash You will be issued a receipt.

In addition, the event server 10, when issued 60,000 W-cash will draw 12,356 corresponding to the number of prizes to select the corresponding users as winners and close the event.

Then, the stores receive the payment for their registered product among the 600 million won deposited as the reserve reserves and delivers the item to the winner.

In addition, non-winning customers can use W-cash to purchase necessary items on the partner's Internet site. At this time, if the partner internet site makes the use rate of W-cash 10% (for example, the W-cash available rate is 100,000 won because the price of the travel voucher is 1 million won), the user who purchased W-cash of 100,000 won If 1 wants to buy a car for 10 million won, an additional 99.9 won will be paid. If a user who purchased 70,000 won of W-cash 2 wants to purchase a 1 million won travel voucher, he will pay an additional 93,000 won. And buy the product.

In addition, if user 3 who purchased W-cash for 10,000 won wants to purchase digital money for 50,000 won, the W-cash available rate for digital money is limited to 5,000 won, which is 10% of the product price. You can purchase digital money by paying 1,000 won of W-cash and the remaining 45,000 won. The remaining W-cash of 5,000 won after payment can be used at any time later, the balance can be checked through the affiliate site or the event server system 10 registered as a member.

The present invention is not limited to the above-described embodiments, and various modifications can be made without departing from the scope of the technical idea of the present invention.

According to the present invention made as described above, the product retailer and the affiliated Internet company can not only reduce the promotional and marketing costs associated with the product sales, but also facilitate the acquisition of customers and members.

In addition, we provide not only a pre-mileage service that allows buyers who participate in the event to purchase expensive prizes for a small amount (purchase reserve) through the event, but also secure them as future buyers, thus providing an optimal purchasing environment for customers. Internet site companies such as affiliates or retailers can increase profitability by activating online e-commerce.

Claims (11)

The retailer system that provides information on the merchandise and event contents, commissions the event, receives the winner information from the event server below, delivers the prize to the winner, and the sales price is received from the reserves of the event participants. Event management unit for establishing the event content and event page according to the request of the retailer system and link it to the retailer site and relevant affiliated sites, the following user purchases a predetermined purchase reservation ticket to participate in the event Purchase reservation ticket issuing unit for issuing a reservation ticket and a lottery number for each purchase reservation ticket to the user and managing it; a winner lottery part for drawing an event winner in a predetermined lottery method as the event is closed; The payment price for the purchase price and merchandise at the store An event server system including a payment processing unit, an affiliate site system linked with an event page of the event server to post the event information on its service page, and access to the event server through the affiliate site or a store site. In the product promotion and sales system through an online event consisting of a user system to receive a lot number for each purchase reservation right by sending the purchase reservation ticket purchase and payment information to the event server to participate in the event; The retailer system transmits configuration information on a joint event to the event server and requests a joint event to be held with other retailers, and the event server analyzes the joint event request information from each retailer system and then meets the mutually satisfied retailers. Rally to build a joint event; The event server system includes a purchase reservation right authentication unit that authenticates the user when purchasing a product using a non-winning purchase reservation right; The user system transmits a non-winning purchase reservation information when purchasing a product from an associated internet site including a store and an affiliate, so that the discounted amount is applied to the amount of the product. Sales system. delete The system of claim 1, wherein the event server obtains personal information together with purchase reservation ticket purchase information from a user system and registers as a member of an affiliated site to which the user is connected. . The event server of claim 1, wherein the event server sets and manages an event closing condition step by step, and changes an event size and a closing time according to the degree of event participation of users to close the event. And sales system. The purchase reservation ticket of claim 1, wherein the affiliated site system or the retailer system obtains the purchase reservation right information from the user system and confirms its validity through the event server when the user purchases a product using the purchase reservation right. The product promotion and sales system through an online event, characterized in that it comprises a confirmation processing unit, a payment processing unit for the payment processing by discounting the amount of the purchase reservation ticket in the product price. The product promotion and sale through an online event according to claim 1 or 5, wherein the event server manages the purchase reservation right information of the user so as to limit the use of the purchase reservation right only to the event holding store. system. delete The retailer system provides product and event configuration information to the event server to request an event agent, and the event server constructs an event page according to the request, and stores the event page at a retailer site and a plurality of related sites. Link management, the user accessing the event server through the retailer site or affiliated site to purchase a predetermined purchase reservation ticket, and pay the price; and a lottery number for each purchase reservation ticket to the user. And a plurality of purchase reservation tickets are sold to satisfy a predetermined event closing condition, ending event reception and drawing a winner in a predetermined manner, and the retailer system obtains winner information from the event server. Deliver the prize to the winner, and pay the sale In product promotion and sales methods through the online event comprised a step from purchase to payment scheduled jeokripaek; When a non-winning purchase reservation ticket is used to purchase a product, the user system provides the purchase reservation ticket information to an affiliate site or a store site to be traded, and the corresponding site authenticates the purchase reservation ticket from the event server, and then purchases a purchase reservation ticket amount. The method of promoting and selling the goods through the online event, characterized in that it comprises the step of granting the user a predetermined discount benefits. 9. The method of claim 8, further comprising displaying to the user the probability of winning the user according to the number of purchases of the purchase reservation tickets and the size of the event. The method of claim 8, wherein the event closing step manages an event closing condition according to a closing time and an event size in a plurality of steps, and closes the event according to the degree of event participation of the user. How to promote and sell your products. delete