JP5815701B2 - 広告を置き換える方法及び装置 - Google Patents

広告を置き換える方法及び装置 Download PDF

Info

Publication number
JP5815701B2
JP5815701B2 JP2013520251A JP2013520251A JP5815701B2 JP 5815701 B2 JP5815701 B2 JP 5815701B2 JP 2013520251 A JP2013520251 A JP 2013520251A JP 2013520251 A JP2013520251 A JP 2013520251A JP 5815701 B2 JP5815701 B2 JP 5815701B2
Authority
JP
Japan
Prior art keywords
advertisement
current
feature
new
user
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Fee Related
Application number
JP2013520251A
Other languages
English (en)
Japanese (ja)
Other versions
JP2013535727A (ja
JP2013535727A5 (enExample
Inventor
バルビエリ　マウロ
マウロ バルビエリ
セルフェリウス ペトルス パウルス プロンク
セルフェリウス ペトルス パウルス プロンク
ヨハネス ヘンリクス マリア コルスト
ヨハネス ヘンリクス マリア コルスト
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Koninklijke Philips NV
Original Assignee
Koninklijke Philips NV
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Koninklijke Philips NV filed Critical Koninklijke Philips NV
Publication of JP2013535727A publication Critical patent/JP2013535727A/ja
Publication of JP2013535727A5 publication Critical patent/JP2013535727A5/ja
Application granted granted Critical
Publication of JP5815701B2 publication Critical patent/JP5815701B2/ja
Expired - Fee Related legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0244—Optimization
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
JP2013520251A 2010-07-20 2011-07-08 広告を置き換える方法及び装置 Expired - Fee Related JP5815701B2 (ja)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
EP10170156.3 2010-07-20
EP10170156 2010-07-20
PCT/IB2011/053043 WO2012011011A1 (en) 2010-07-20 2011-07-08 A method and apparatus for replacing an advertisement

Publications (3)

Publication Number Publication Date
JP2013535727A JP2013535727A (ja) 2013-09-12
JP2013535727A5 JP2013535727A5 (enExample) 2014-08-21
JP5815701B2 true JP5815701B2 (ja) 2015-11-17

Family

ID=44630387

Family Applications (1)

Application Number Title Priority Date Filing Date
JP2013520251A Expired - Fee Related JP5815701B2 (ja) 2010-07-20 2011-07-08 広告を置き換える方法及び装置

Country Status (5)

Country Link
US (1) US20130117102A1 (enExample)
EP (1) EP2596463A1 (enExample)
JP (1) JP5815701B2 (enExample)
CN (1) CN103003834A (enExample)
WO (1) WO2012011011A1 (enExample)

Families Citing this family (11)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP6351515B2 (ja) * 2012-02-15 2018-07-04 トムソン ライセンシングＴｈｏｍｓｏｎ Ｌｉｃｅｎｓｉｎｇ 的を絞った広告
US20140040423A1 (en) * 2012-08-01 2014-02-06 Google Inc. Obtaining and Presenting Data to Web Properties
US9053493B2 (en) 2012-08-13 2015-06-09 Google Inc. Affecting display of content based on negative reactions
US20140172544A1 (en) * 2012-12-17 2014-06-19 Facebook, Inc. Using negative feedback about advertisements to serve advertisements
US20140172545A1 (en) * 2012-12-17 2014-06-19 Facebook, Inc. Learned negative targeting features for ads based on negative feedback from users
US9594732B2 (en) * 2012-12-20 2017-03-14 Google Inc. Selectively replacing displayed content items based on user interaction
JP5683622B2 (ja) * 2013-03-08 2015-03-11 ヤフー株式会社 情報処理装置、情報処理方法及び情報処理プログラム
RU2645265C2 (ru) * 2013-12-05 2018-02-19 Закрытое акционерное общество "Лаборатория Касперского" Система и способ блокировки элементов интерфейса приложения
US9854326B1 (en) 2015-09-09 2017-12-26 Sorenson Media, Inc. Creating and fulfilling dynamic advertisement replacement inventory
US10187689B2 (en) 2017-03-16 2019-01-22 The Directv Group, Inc Dynamic advertisement insertion
CN112219216B (zh) * 2018-12-20 2023-10-27 海信视像科技股份有限公司 广播信号接收装置及广播信号接收方法、广播信号收发系统及广播信号收发方法、以及判定系统及判定方法

Family Cites Families (25)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2002077081A (ja) * 2000-08-24 2002-03-15 Fuji Xerox Co Ltd 情報送信システム
JP2005011307A (ja) * 2003-05-28 2005-01-13 Nippon Telegr & Teleph Corp <Ntt> コンテンツ提供方法、コンテンツ利用者の端末およびプログラムと記録媒体
WO2006077507A1 (en) * 2005-01-21 2006-07-27 Koninklijke Philips Electronics N.V. Method and apparatus for acquiring a common interest-degree of a user group
US20070260520A1 (en) * 2006-01-18 2007-11-08 Teracent Corporation System, method and computer program product for selecting internet-based advertising
EP2018728A4 (en) * 2006-05-05 2011-07-06 Sony Comp Entertainment Us ADVERTISEMENT ROTATION
US7806329B2 (en) * 2006-10-17 2010-10-05 Google Inc. Targeted video advertising
US20080195460A1 (en) * 2007-02-14 2008-08-14 Kivin Varghese Attention Marketplace with Individualized Advertisements
EP2763056A1 (en) * 2007-03-31 2014-08-06 Sony Deutschland Gmbh Method for content recommendation
US20080294607A1 (en) * 2007-05-23 2008-11-27 Ali Partovi System, apparatus, and method to provide targeted content to users of social networks
US20090055254A1 (en) * 2007-08-23 2009-02-26 Yahoo! Inc. Dynamic and interactive advertisements
WO2009050301A1 (en) * 2007-10-19 2009-04-23 Changing Worlds Ltd. Systems and methods for providing personalized advertisement
US20090254512A1 (en) * 2008-04-03 2009-10-08 Yahoo! Inc. Ad matching by augmenting a search query with knowledge obtained through search engine results
US20090271264A1 (en) * 2008-04-24 2009-10-29 Igcsystems, Inc. Promotional techniques, systems and methods
US20090287566A1 (en) * 2008-05-15 2009-11-19 Mcafee Randolph Preston User experience of advertisements by allowing users to identify advertisements that users dislike
US20100057560A1 (en) * 2008-09-04 2010-03-04 At&T Labs, Inc. Methods and Apparatus for Individualized Content Delivery
US8386519B2 (en) * 2008-12-30 2013-02-26 Expanse Networks, Inc. Pangenetic web item recommendation system
US20100223641A1 (en) * 2009-02-27 2010-09-02 Hubbard Robert B System and method for predicting the optimum delivery of multimedia content based on human behavior patterns
US20100250370A1 (en) * 2009-03-26 2010-09-30 Chacha Search Inc. Method and system for improving targeting of advertising
US20110106630A1 (en) * 2009-11-03 2011-05-05 John Hegeman User feedback-based selection and prioritizing of online advertisements
US20110153412A1 (en) * 2009-12-23 2011-06-23 Victor Novikov Selection and Presentation of Related Social Networking System Content and Advertisements
US20110153421A1 (en) * 2009-12-23 2011-06-23 Victor Novikov Context-Based Selection and Presentation of Social Networking System Content and Advertisements
US20110153377A1 (en) * 2009-12-23 2011-06-23 Victor Novikov Mixing and Targeting Content Types/Items for Users to Promote Optimization Goals
US10360568B2 (en) * 2010-03-18 2019-07-23 Excalibur Ip, Llc Customer state-based targeting
US20110251887A1 (en) * 2010-04-13 2011-10-13 Infosys Technologies Limited Methods and apparatus for improving click-through-rate of advertisements leveraging efficient targeting techniques
US8725858B1 (en) * 2011-08-31 2014-05-13 Google Inc. Method and system for selecting content based on a user's viral score

Also Published As

Publication number Publication date
CN103003834A (zh) 2013-03-27
EP2596463A1 (en) 2013-05-29
WO2012011011A1 (en) 2012-01-26
US20130117102A1 (en) 2013-05-09
JP2013535727A (ja) 2013-09-12

Similar Documents

Publication Publication Date Title
JP5815701B2 (ja) 広告を置き換える方法及び装置
RU2539585C2 (ru) Адаптивное размещение вспомогательных медиаданных в рекомендательных системах
US8718439B2 (en) Method for distributing second multi-media content items in a list of first multi-media content items
RU2595520C2 (ru) Скоординированное автоматическое размещение рекламных объявлений для каналов персонального содержимого
US8832735B2 (en) Processing workflow for recommending media programs
JP4212773B2 (ja) 加入者プロファイルベクトルを生成するためのデータ処理システムおよび方法
JP4466733B2 (ja) コンテンツ処理装置および方法、プログラム、並びに記録媒体
US20130124310A1 (en) Method and apparatus for creating recommendations for a user
US20070299870A1 (en) Dynamic insertion of supplemental video based on metadata
JP2005536814A (ja) ユーザプロファイルの作成方法、及び、ユーザの次の選択に対する提案を特定する方法
EP2380310A2 (en) Targeted advertising system and method
CN101304329A (zh) 用于选择广告的系统和相关方法
WO2012151026A1 (en) System and method for targeting advertisements
US10645455B1 (en) Delivering artist messages to listeners based on predicted responses
JP2010171713A (ja) 広告入出力装置、広告入出力方法、広告入出力プログラム、コンピュータ読取可能な記録媒体、及び録画再生装置
JP2019134391A (ja) 広告配信システム、コンテンツ視聴端末、広告配信装置及びプログラム
WO2013188721A2 (en) Customization of multimedia
JP2002334266A (ja) 広告用装置、広告用システム、広告用方法、広告用プログラム、及びその媒体
CN102483828B (zh) 基于参与分类的自动信息选择
KR102030383B1 (ko) 컨텐츠 기반의 광고 타깃 장치 및 방법
WO2013127443A1 (en) Method, system and computer program product for publishing an element in an interface of a multiplatform application

Legal Events

Date Code Title Description
A521 Request for written amendment filed

Free format text: JAPANESE INTERMEDIATE CODE: A523

Effective date: 20140704

A621 Written request for application examination

Free format text: JAPANESE INTERMEDIATE CODE: A621

Effective date: 20140704

A977 Report on retrieval

Free format text: JAPANESE INTERMEDIATE CODE: A971007

Effective date: 20150522

A131 Notification of reasons for refusal

Free format text: JAPANESE INTERMEDIATE CODE: A131

Effective date: 20150526

A521 Request for written amendment filed

Free format text: JAPANESE INTERMEDIATE CODE: A523

Effective date: 20150824

TRDD Decision of grant or rejection written
A01 Written decision to grant a patent or to grant a registration (utility model)

Free format text: JAPANESE INTERMEDIATE CODE: A01

Effective date: 20150915

A61 First payment of annual fees (during grant procedure)

Free format text: JAPANESE INTERMEDIATE CODE: A61

Effective date: 20150924

R150 Certificate of patent or registration of utility model

Ref document number: 5815701

Country of ref document: JP

Free format text: JAPANESE INTERMEDIATE CODE: R150

LAPS Cancellation because of no payment of annual fees