CN103003834A - 替换广告的方法和设备 - Google Patents

替换广告的方法和设备 Download PDF

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Publication number
CN103003834A
CN103003834A CN2011800353741A CN201180035374A CN103003834A CN 103003834 A CN103003834 A CN 103003834A CN 2011800353741 A CN2011800353741 A CN 2011800353741A CN 201180035374 A CN201180035374 A CN 201180035374A CN 103003834 A CN103003834 A CN 103003834A
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CN
China
Prior art keywords
advertisement
negative input
current
advertisements
characteristic
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Pending
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CN2011800353741A
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English (en)
Chinese (zh)
Inventor
M.巴比伊里
S.P.P.普龙克
J.H.M.科斯特
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Koninklijke Philips NV
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Koninklijke Philips Electronics NV
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Application filed by Koninklijke Philips Electronics NV filed Critical Koninklijke Philips Electronics NV
Publication of CN103003834A publication Critical patent/CN103003834A/zh
Pending legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0244—Optimization
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
CN2011800353741A 2010-07-20 2011-07-08 替换广告的方法和设备 Pending CN103003834A (zh)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
EP10170156.3 2010-07-20
EP10170156 2010-07-20
PCT/IB2011/053043 WO2012011011A1 (en) 2010-07-20 2011-07-08 A method and apparatus for replacing an advertisement

Publications (1)

Publication Number Publication Date
CN103003834A true CN103003834A (zh) 2013-03-27

Family

ID=44630387

Family Applications (1)

Application Number Title Priority Date Filing Date
CN2011800353741A Pending CN103003834A (zh) 2010-07-20 2011-07-08 替换广告的方法和设备

Country Status (5)

Country Link
US (1) US20130117102A1 (enExample)
EP (1) EP2596463A1 (enExample)
JP (1) JP5815701B2 (enExample)
CN (1) CN103003834A (enExample)
WO (1) WO2012011011A1 (enExample)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108140199A (zh) * 2015-09-09 2018-06-08 索伦森媒体有限公司 动态视频广告替换
WO2020125788A1 (zh) * 2018-12-20 2020-06-25 青岛海信电器股份有限公司 广播信号接收装置及广播信号接收方法、广播信号收发系统及广播信号收发方法、以及判定系统及判定方法

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US20140040423A1 (en) * 2012-08-01 2014-02-06 Google Inc. Obtaining and Presenting Data to Web Properties
US9053493B2 (en) 2012-08-13 2015-06-09 Google Inc. Affecting display of content based on negative reactions
US20140172544A1 (en) * 2012-12-17 2014-06-19 Facebook, Inc. Using negative feedback about advertisements to serve advertisements
US20140172545A1 (en) * 2012-12-17 2014-06-19 Facebook, Inc. Learned negative targeting features for ads based on negative feedback from users
US9594732B2 (en) * 2012-12-20 2017-03-14 Google Inc. Selectively replacing displayed content items based on user interaction
JP5683622B2 (ja) * 2013-03-08 2015-03-11 ヤフー株式会社 情報処理装置、情報処理方法及び情報処理プログラム
RU2645265C2 (ru) * 2013-12-05 2018-02-19 Закрытое акционерное общество "Лаборатория Касперского" Система и способ блокировки элементов интерфейса приложения
US10187689B2 (en) 2017-03-16 2019-01-22 The Directv Group, Inc Dynamic advertisement insertion

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CN101276375A (zh) * 2007-03-31 2008-10-01 索尼德国有限责任公司 用于推荐内容的方法
US20080294607A1 (en) * 2007-05-23 2008-11-27 Ali Partovi System, apparatus, and method to provide targeted content to users of social networks
US20090287566A1 (en) * 2008-05-15 2009-11-19 Mcafee Randolph Preston User experience of advertisements by allowing users to identify advertisements that users dislike

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JP2002077081A (ja) * 2000-08-24 2002-03-15 Fuji Xerox Co Ltd 情報送信システム
JP2005011307A (ja) * 2003-05-28 2005-01-13 Nippon Telegr & Teleph Corp <Ntt> コンテンツ提供方法、コンテンツ利用者の端末およびプログラムと記録媒体
EP1844609A1 (en) * 2005-01-21 2007-10-17 Koninklijke Philips Electronics N.V. Method and apparatus for acquiring a common interest-degree of a user group
CN101438526B (zh) * 2006-05-05 2013-03-13 美国索尼电脑娱乐公司 广告旋转
US7806329B2 (en) * 2006-10-17 2010-10-05 Google Inc. Targeted video advertising
US20080195460A1 (en) * 2007-02-14 2008-08-14 Kivin Varghese Attention Marketplace with Individualized Advertisements
US20090055254A1 (en) * 2007-08-23 2009-02-26 Yahoo! Inc. Dynamic and interactive advertisements
WO2009050301A1 (en) * 2007-10-19 2009-04-23 Changing Worlds Ltd. Systems and methods for providing personalized advertisement
US20090254512A1 (en) * 2008-04-03 2009-10-08 Yahoo! Inc. Ad matching by augmenting a search query with knowledge obtained through search engine results
US20090271264A1 (en) * 2008-04-24 2009-10-29 Igcsystems, Inc. Promotional techniques, systems and methods
US20100057560A1 (en) * 2008-09-04 2010-03-04 At&T Labs, Inc. Methods and Apparatus for Individualized Content Delivery
US8386519B2 (en) * 2008-12-30 2013-02-26 Expanse Networks, Inc. Pangenetic web item recommendation system
US20100223641A1 (en) * 2009-02-27 2010-09-02 Hubbard Robert B System and method for predicting the optimum delivery of multimedia content based on human behavior patterns
WO2010129108A1 (en) * 2009-03-26 2010-11-11 Scott Jones Method and system for improving targeting of advertising
US20110106630A1 (en) * 2009-11-03 2011-05-05 John Hegeman User feedback-based selection and prioritizing of online advertisements
US20110153412A1 (en) * 2009-12-23 2011-06-23 Victor Novikov Selection and Presentation of Related Social Networking System Content and Advertisements
US20110153377A1 (en) * 2009-12-23 2011-06-23 Victor Novikov Mixing and Targeting Content Types/Items for Users to Promote Optimization Goals
US20110153421A1 (en) * 2009-12-23 2011-06-23 Victor Novikov Context-Based Selection and Presentation of Social Networking System Content and Advertisements
US10360568B2 (en) * 2010-03-18 2019-07-23 Excalibur Ip, Llc Customer state-based targeting
US20110251887A1 (en) * 2010-04-13 2011-10-13 Infosys Technologies Limited Methods and apparatus for improving click-through-rate of advertisements leveraging efficient targeting techniques
US8725858B1 (en) * 2011-08-31 2014-05-13 Google Inc. Method and system for selecting content based on a user's viral score

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20070260520A1 (en) * 2006-01-18 2007-11-08 Teracent Corporation System, method and computer program product for selecting internet-based advertising
CN101276375A (zh) * 2007-03-31 2008-10-01 索尼德国有限责任公司 用于推荐内容的方法
US20080294607A1 (en) * 2007-05-23 2008-11-27 Ali Partovi System, apparatus, and method to provide targeted content to users of social networks
US20090287566A1 (en) * 2008-05-15 2009-11-19 Mcafee Randolph Preston User experience of advertisements by allowing users to identify advertisements that users dislike

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108140199A (zh) * 2015-09-09 2018-06-08 索伦森媒体有限公司 动态视频广告替换
CN108140199B (zh) * 2015-09-09 2022-04-08 六科股份有限公司 动态视频广告替换
CN114549087A (zh) * 2015-09-09 2022-05-27 六科股份有限公司 动态视频广告替换的系统与方法
WO2020125788A1 (zh) * 2018-12-20 2020-06-25 青岛海信电器股份有限公司 广播信号接收装置及广播信号接收方法、广播信号收发系统及广播信号收发方法、以及判定系统及判定方法
CN112219216A (zh) * 2018-12-20 2021-01-12 海信视像科技股份有限公司 广播信号接收装置及广播信号接收方法、广播信号收发系统及广播信号收发方法、以及判定系统及判定方法
CN112219216B (zh) * 2018-12-20 2023-10-27 海信视像科技股份有限公司 广播信号接收装置及广播信号接收方法、广播信号收发系统及广播信号收发方法、以及判定系统及判定方法

Also Published As

Publication number Publication date
JP2013535727A (ja) 2013-09-12
EP2596463A1 (en) 2013-05-29
JP5815701B2 (ja) 2015-11-17
US20130117102A1 (en) 2013-05-09
WO2012011011A1 (en) 2012-01-26

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Application publication date: 20130327