JP5172339B2 - 広告データの統合及び集約のためのプラットフォーム - Google Patents

広告データの統合及び集約のためのプラットフォーム Download PDF

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JP5172339B2
JP5172339B2 JP2007523894A JP2007523894A JP5172339B2 JP 5172339 B2 JP5172339 B2 JP 5172339B2 JP 2007523894 A JP2007523894 A JP 2007523894A JP 2007523894 A JP2007523894 A JP 2007523894A JP 5172339 B2 JP5172339 B2 JP 5172339B2
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advertising campaign
bid
advertising
information
campaign
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JP2008508619A (ja
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ロバート コリンズ
レザ アリ ガンバリ
ポール アポダカ
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ヤフー！ インコーポレイテッド
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0243—Comparative campaigns
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Human Resources & Organizations (AREA)
  • Operations Research (AREA)
  • Quality & Reliability (AREA)
  • Tourism & Hospitality (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
JP2007523894A 2004-07-30 2005-07-29 広告データの統合及び集約のためのプラットフォーム Expired - Lifetime JP5172339B2 (ja)

Applications Claiming Priority (5)

Application Number Priority Date Filing Date Title
US59279904P 2004-07-30 2004-07-30
US60/592,799 2004-07-30
US11/026,517 2004-12-30
US11/026,517 US20060026064A1 (en) 2004-07-30 2004-12-30 Platform for advertising data integration and aggregation
PCT/US2005/027332 WO2006026030A2 (en) 2004-07-30 2005-07-29 Platform for advertising data integration and aggregation

Related Child Applications (1)

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JP2010092370A Division JP5153814B2 (ja) 2004-07-30 2010-04-13 広告キャンペーンの管理を容易にするための方法及びシステム

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JP2008508619A JP2008508619A (ja) 2008-03-21
JP5172339B2 true JP5172339B2 (ja) 2013-03-27

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JP2007523894A Expired - Lifetime JP5172339B2 (ja) 2004-07-30 2005-07-29 広告データの統合及び集約のためのプラットフォーム
JP2010092370A Expired - Lifetime JP5153814B2 (ja) 2004-07-30 2010-04-13 広告キャンペーンの管理を容易にするための方法及びシステム

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US (1) US20060026064A1 (enExample)
EP (1) EP1782374A4 (enExample)
JP (2) JP5172339B2 (enExample)
KR (3) KR20090087137A (enExample)
WO (1) WO2006026030A2 (enExample)

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US20060026064A1 (en) 2006-02-02
EP1782374A4 (en) 2011-03-02
JP2008508619A (ja) 2008-03-21
KR20090087137A (ko) 2009-08-14
KR20110120370A (ko) 2011-11-03
JP5153814B2 (ja) 2013-02-27
KR20070050450A (ko) 2007-05-15
JP2010157269A (ja) 2010-07-15
EP1782374A2 (en) 2007-05-09
WO2006026030A3 (en) 2007-11-08
WO2006026030A2 (en) 2006-03-09

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