JP4873133B2 - Information collection system and information collection method - Google Patents

Description

  The present invention relates to an information collection system, and more particularly to an information collection system using RFID.

  A conventional sales management system (POS) is an effective mechanism for managing sales data for each product, but has certain limitations. That is, since the timing of collecting customer information is at the time of sales, there is a weakness that cannot collect information up to the purchase why the customer bought or why the customer did not buy. Therefore, it took a lot of time to make a hypothesis to improve migratory performance. Further, it has been a conventional problem how to make a hypothesis efficiently in order to improve the migratory property or to improve sales. In order to solve the problem, in the existing patent, the shopping cart side is provided with an RFID (Radio Frequency Identification) tag, and the product shelf is provided with an RFID reader. An example of an RFID tag is a wireless IC tag.

As a related technique, Japanese Patent Laid-Open No. 2002-132886 discloses a shopping cart system.
This shopping cart system includes an ID tag, an ID reader, an ID data processing means, and a movement route processing means.
The ID tags are arranged on the floor at predetermined intervals, are supplied with power by an electromagnetic induction method, and transmit unique ID data. The ID reader is attached to a shopping cart that moves on the floor, supplies power to the ID tag, and receives ID data transmitted from the ID tag. The ID data processing means inputs the received ID data to the ID reader, and converts the ID data into position information of the shopping cart based on a mapping table that associates the ID data with a spatial position on the floor. The movement route processing means processes the location information of the shopping cart obtained by the ID data processing means in time series to determine the movement route.

Japanese Unexamined Patent Application Publication No. 2002-163620 discloses a hybrid ID system.
This prior art has a hybrid ID system that uses a card with an expanded ID identification function of the RFID function, and has a diffusion infrared transmission / reception function in addition to the RFID function, so that a person or a thing in a predetermined area can enter or exit. The presence / absence of presence / absence and the presence time can be detected.

JP 2002-208070 discloses a privilege point grant method and system.
This privilege point granting system includes a plurality of receivers, an action amount detection unit, a privilege point determination unit, and a privilege point total storage unit.
The plurality of receivers receive radio waves transmitted from transmitters provided at different sales floors in the store and held by the customer, and detect identification information stored in the transmitters from the radio waves. The action amount detection means detects an action amount in the store of each customer holding the transmitter based on the detection results of the plurality of receivers. A privilege point determination means determines the privilege point given to the said customer based on the amount of behavior detected about each customer holding a transmitter. The privilege point total storage means stores the total of a plurality of privilege points determined by the determination means for each of the different visit opportunities of the same customer.

Japanese Patent Application Laid-Open No. 2003-36479 discloses a sales support device for managing store staff and business using RFID.
This sales support apparatus includes an ID card with a built-in RFID that is carried by a store clerk and stores information, and an apparatus main body that performs monetary registration.
The apparatus main body includes an RFID reading unit that reads information stored in the RFID, an external device that processes at least a part of a job processed by a store clerk, and a store clerk that processes information read by the RFID reading unit. And a control means for managing business.

Japanese Patent Laid-Open No. 2005-202713 discloses a customer management system.
This visitor management system includes a detection unit, a reading unit, a storage unit, and an output unit.
The detecting means detects position information in the store of the RFID built-in card for identifying the customer. Reading means reads the purchase information of the customer. The storage means stores the position information of the RFID built-in card detected by the detecting means, and stores the purchase item information read from the reading means in association with the RFID built-in card. The detection means, reading means, and storage means are connected via a network. The output means associates and outputs the travel route information in the store of the holder holding the RFID built-in card and the purchase information of the holder from the data stored in the storage means.

JP 2002-132886 A JP 2002-163620 A JP 2002-208070 A JP 2003-36479 A JP 2005-202713 A

An object of the present invention is to provide an information collection system that makes it possible to analyze customer flow line information that has relied on guessing to the second.
Another object of the present invention is to provide an information collection system that enables analysis of customer flow line information that has relied on guessing to the second.
Still another object of the present invention is to provide an information collection system for improving store excursion by data mining analysis.
Still another object of the present invention is to provide an information collection system for improving a profit rate by optimizing purchased products.

  In the following, means for solving the problem will be described using the numbers used in [Best Mode for Carrying Out the Invention] in parentheses. These numbers are added to clarify the correspondence between the description of [Claims] and [Best Mode for Carrying Out the Invention]. However, these numbers should not be used to interpret the technical scope of the invention described in [Claims].

  The information collection system according to the present invention is provided in a reading device (12) provided in a moving body that moves with a user, and in each base where the user may approach, and information is obtained by the reading device (12). And an analysis server that receives the information via the mobile communication device and analyzes the user's behavior pattern based on the information and the user's attribute information (21). 30) and an information management server (40) for managing the attribute information and providing the attribute information to the analysis server (30).

  The base is a product shelf in a store, and the information management server (40) provides purchase information regarding the product purchased by the user to the analysis server (30) along with the attribute information. The server (30) analyzes the acquired various information using data mining.

  When the user makes a payment at a cash register in the store, the cash register registers the attribute information and the purchase information in the information management server (40).

The mobile body is an energy converter (14) that converts light energy or kinetic energy into electricity.
It comprises.

  The mobile body measures the time from when the sensor (11) recognizes one of the wireless tags (21) until the sensor (11) stops recognizing the wireless tag (21). And a device (13).

  Another information collection system of the present invention includes a reading device (12) provided in a shopping cart (10) that moves in a store together with a customer, and a product shelf in the store, and the reading device (12) The information is received via the wireless tag (21) from which information is read and the communication device provided in the shopping cart (10), and the information, the attribute information of the customer, and the purchase information related to the product purchased by the customer. Based on the analysis server (30) that analyzes the behavior pattern of the customer, the information management server (40) that manages the attribute information and the purchase information and provides the attribute information to the analysis server (30) It comprises.

  When the customer makes a payment at a cash register in the store, the cash register registers the attribute information and the purchase information in the information management server (40).

  Still another information collection system of the present invention includes a reading device (12) provided in a handy terminal (60) that moves in a store together with an employee, and a reading device (12) provided in a product shelf in the store. ), The wireless tag (21) whose information is read, and the information received from the handy terminal (60), based on the information, the attribute information of the employee, and purchase information regarding the product purchased by the employee, An analysis server (30) for analyzing employee behavior patterns, and an information management server (40) for managing the attribute information and the purchase information and providing the attribute information to the analysis server (30) To do.

  Still another information collection system according to the present invention is provided in a communication terminal that moves in a building together with a user, and at each main place in the building where the user may approach, and information is transmitted by the communication terminal. A wireless tag (21) that reads the information, and the analysis server (30) that receives the information from the communication terminal and analyzes the user's behavior pattern based on the information and the attribute information of the user; An information management server (40) for managing attribute information and providing the attribute information to the analysis server (30).

Still another information collection system of the present invention includes a communication terminal that moves within a region together with a user,
A wireless tag (21) provided for each facility in the area where the user may approach, and capable of reading information by the communication terminal, receiving the information from the communication terminal, and receiving the information and the user Based on the attribute information, an analysis server (30) for analyzing the user's behavior pattern, and an information management server (40) for managing the attribute information and providing the attribute information to the analysis server (30) ).

  Still another information collection system of the present invention is provided for each reading facility (12) provided on a vehicle that moves within a region together with a user, and for each facility in the region where the user may approach. The information is received via a wireless tag (21) whose information is read by the reading device (12) and a communication device provided in the vehicle, and based on the information and the attribute information of the user, the use An analysis server (30) for analyzing a person's behavior pattern, and an information management server (40) for managing the attribute information and providing the attribute information to the analysis server (30).

  The information collection method of the present invention includes a step in which a mobile body that moves with a user and can read the wireless tag (21) acquires information from the wireless tag (21) provided at each site; A body notifying the analysis server (30) of the information, and an information management server (40) managing the user attribute information providing the attribute information to the analysis server (30). And the analysis server (30) analyzing the behavior pattern of the user based on the information and the attribute information.

  According to another information collection method of the present invention, information read from a wireless tag (21) provided on a product shelf in the store by the cart (10) is received from a cart (10) moving in the store together with a customer. A step of creating flow line information indicating a migration behavior of the customer in the store based on the information, customer information indicating the identification information of the customer, and a product purchased by the customer Acquiring purchase information; and performing analysis by data mining on the flow line information, the customer information, and the purchase information.

  Still another information collecting method according to the present invention is such that the handy terminal (60) reads from a wireless tag (21) provided on a product shelf in the store from a handy terminal (60) that moves in the store together with an employee. Receiving the information, creating the flow line information indicating the migratory behavior of the employee in the store based on the information, and acquiring employee information indicating the identification information of the employee And analyzing the behavior pattern of the employee based on the flow line information and the employee information.

  According to still another information collection method of the present invention, information read from a wireless tag (21) provided at a main location in the building by the communication terminal is received from a communication terminal that moves with the user in the building. Creating flow line information indicating the user's behavior in the building based on the information, user information indicating the user's identification information, and purchase by the user Acquiring purchase information indicating a product, and analyzing a behavior pattern of the user based on the flow line information and the user information.

  Still another information collecting method according to the present invention includes a step of receiving information read from a wireless tag (21) provided in a facility in the area by a communication terminal that moves within the area together with a user. , Based on the information, the step of creating flow line information indicating the migration behavior of the user in the area, the user information indicating the identification information of the user, and the product purchased by the user Acquiring purchase information to be shown, and analyzing the behavior pattern of the user based on the flow line information and the user information.

The first effect is that the flow of visitors can be analyzed. The reason is that the flow line information can be collected in real time by using the RFID.
The second effect is that the unit price of customers can be improved by improving the excursion of customers. The reason is that the shop layout can be optimized by analyzing the flow line information. The customer unit price is defined as flow line length × stopping rate × viewing rate × purchase rate × number of items purchased × product unit price. The length of the flow line can be improved by improving the way the product is drawn and zoning, one-way control (one-way forced flow line), and the prospects in the store.
The third effect is that profitability can be improved. The reason is that the purchased goods can be optimized by analyzing the flow line information.

A first embodiment of the present invention will be described below with reference to the accompanying drawings.
As shown in FIG. 1, the information collection system of the present invention includes a shopping cart (hereinafter referred to as a cart) 10, a product case with RFID tag (hereinafter referred to as a product case) 20, a customer purchase information analysis server 30, and a sales management POS. A server 40 is provided.

  The cart 10 includes an antenna (sensor) 11, an RFID reader / writer 12, a built-in PC 13, and an energy converter 14. The cart 10 may be a shopping basket. The product case 20 includes an RFID tag 21. Note that one product case 20 may include a plurality of RFID tags 21 (21-i, i = 1 to n: n is the number of tags). The customer purchase information analysis server 30 has flow line information 31. The sales management POS server 40 has customer information 41 and purchase information 42.

  When the cart 10 approaches the product case 20, the antenna (sensor) 11 automatically recognizes the RFID tag 21 installed in the product case 20 by an electromagnetic induction method or a radio wave method. The RFID reader / writer 12 reads the flow line information 31 indicating “what kind of process was taken in the store to make a purchase” and transmits it to the built-in PC 13. The embedded PC 13 registers the flow line information 31 received from the RFID reader / writer 12 in the customer purchase information analysis server 30 through the network 100. The energy converter 14 converts light and kinetic energy into electricity and supplies power to the built-in PC 13.

  The RFID tag 21 can read information by the cart 10. The information that the RFID tag 21 has may include position information indicating the installation location of the RFID tag 21 and information on products displayed in the vicinity of the RFID tag 21. Note that the position where the RFID tag 21 is installed is not random, but is preferably a position where the customer can approach and where the customer can be identified as approaching the vicinity of the RFID tag.

  The flow line information 31 is information stored in a database that stores, integrates, and manages customer and product information. The flow line information 31 indicates a behavior pattern such as a customer movement route in the store.

  The customer information 41 is information accumulated in a database that stores basic customer information data indicating “who bought”. The purchase information 42 is information accumulated in a database that stores purchase data indicating “who bought what products” and flow line information data in which the flow line information 41 and basic customer information data are associated with each other.

  The sales management POS server 40 provides customer information 41 and purchase information 42 to the customer purchase information analysis server 30 as necessary. The customer purchase information analysis server 30 analyzes the flow line based on the information obtained from the sales management POS server 40. In order to analyze an enormous amount of flow line information, it is desirable to use a plurality of servers. Here, a customer purchase information analysis server 30 and a sales management POS server 40 are prepared, and management targets are assigned to each server. It is divided. However, in practice, a large-scale server having sufficient processing capability may be used and management may be performed by a single server. This one server is a combination of the customer purchase information analysis server 30 and the sales management POS server 40.

  At this time, information managed by the customer purchase information analysis server 30 can be browsed using the analysis client 50. The analysis client 50 analyzes customer purchase information and displays the result.

As an example of the customer information 41, a customer ID, address, name, gender, age, telephone number, e-mail address, and purchase ID can be considered.
Examples of the purchase information 42 include a purchase ID, a product name, a product unit price, a purchase quantity, and flow line information.

The operation of the embodiment will be described with reference to FIGS.
FIG. 2 shows a customer flow line image based on the store layout diagram.
FIG. 3 shows a series of flows from when the customer enters the store until the customer leaves.
First, a customer uses the cart 10 to travel around the store. The built-in PC 13 mounted on the cart 10 includes a display device. For example, it is possible to display the product guide information of the best-selling products on the built-in PC 13.

(1) Step S101
First, the customer visits the store and travels with the cart 10 in the store.
(2) Step S102
While the customer is traveling around the store, when the cart 10 approaches the product case 20, the antenna (sensor) 11 installed in the cart 10 automatically recognizes the RFID tag 21 by an electromagnetic induction method or a radio wave method.
(3) Step S103
After the antenna (sensor) 11 is automatically recognized, the information of the RFID tag 21 read by the RFID reader / writer 12 is registered in the built-in PC 13. The power supply to the built-in PC 13 uses an energy converter 14 in addition to a normal battery. By moving the cart 10, the customer can convert kinetic energy into electric energy and supply it, or convert light energy into electric energy and supply it.
(4) Step S104
The embedded PC 13 registers the registered information in the flow line information database on the customer purchase information analysis server 30 using the network. The flow line information database stores the flow line information 31.
(5) Step S105
When the customer presents the point card at the cash register at the time of settlement, the cashier accesses the head office server and refers to the customer basic information database indicating "who bought" Purchase data indicating “how many have been purchased” is registered in the customer purchase database. The head office server corresponds to the customer purchase information analysis server 30 and the sales management POS server 40 of FIG. The customer basic information database stores customer information 41. The customer purchase database stores purchase information 42. In addition, the flow line information indicating “what kind of process was taken in the store to make a purchase” and customer basic information data are associated with each other. The flow line information is registered even when no point card is presented.
(6) Step S106
When the customer completes the payment at the cash register, the customer leaves the store.
(7) Step S107
The head office server performs analysis using data mining, which is a technique for finding a useful result (correlation between data) from a large amount of acquired data. Specific images of the analysis include store layout (display location), display data (display position, number of faces), causal data (season, weather, temperature, humidity), customer attribute data, purchase data (product, quantity), Analyze data warehouse including flow line information by data mining technique. The purpose is to find and feed back the correlation of data in order to improve migratory performance.

Note that the elapsed time from when the antenna (sensor) 11 recognizes the previous RFID tag 21 until the next RFID tag 21 is recognized is counted using the timer function of the embedded PC 13. Also good. Alternatively, the elapsed time from when the antenna (sensor) 11 first recognizes the RFID tag 21 to when it no longer recognizes the RFID tag 21 may be counted.
By registering these elapsed times in the flow line information database, it is possible to grasp the time required for the customer to move between the product cases and analyze which product case 20 the customer has stayed for a long time. It becomes possible. These results can be used as a reference when changing the layout in the store or the arrangement of the products.

  The “store” in the present embodiment is not necessarily limited to one floor of one store. For example, in the case of a large store having a plurality of floors, it is possible to analyze all the floors together in addition to analyzing the flow line information for each floor. In addition, it is possible to collectively analyze the flow line information in all buildings even in stores that are divided into a plurality of buildings such as Building No. 1 and Building No. 2 and connected by a communication passage. In addition, when there are multiple affiliate stores such as convenience stores, it is also possible to analyze the flow line information in all stores belonging to the same area (area) in addition to analyzing the flow line information of one store. It is done.

FIG. 4 shows the process leading to the effect on the customer and store axes.
(1) Step S201
When the customer travels in the store together with the RFID-compatible shopping cart and approaches the product case with the RFID tag, the shopping cart acquires information recorded in the RFID tag.
(2) Step S202
The analysis server on the store side that has received the information acquired by the shopping cart via the network creates flow line information indicating how the customer has visited the store based on the information.
(3) Step S203
When a customer makes a payment at a cash register, the cash register registers sales information indicating sales in the analysis server.
(4) Step S204
The analysis server performs customer information registration, customer flow line information analysis, and POS information analysis based on the flow line information and sales information.
(5) Step S205
Based on the results of customer information, customer flow line information analysis and POS information analysis, the store can change the store layout such as the placement of products and product cases, and optimize the purchased products according to product sales Or do.
(6) Step S206
By changing the store layout and optimizing purchased products, we will improve the in-store visit rate and increase the unit price of customers.

  In this patent, since RFID tags are installed not on individual products but on product shelves, there are advantages in terms of installation cost reduction and maintenance operation.

  The built-in PC 13 of the cart 10, the customer purchase information analysis server 30, and the sales management POS server 40 may each store a program for performing the above-described operation. For example, the built-in PC 13 of the cart 10 stores a moving body program. The customer purchase information analysis server 30 stores an analysis program. The sales management POS server 40 stores a POS server program.

Next, the structure of 2nd Embodiment of this invention is demonstrated with reference to drawings.
The present invention can be applied to any application as long as it is an application for collecting / analyzing a flow line indicating movement of a person (customer) or an object (product).
FIG. 5 shows a general implementation image for that purpose.
For example, by changing the RFID-compatible cart 10 to the handy terminal 60, the analysis target can be an employee instead of a customer.
As with the cart 10, the handy terminal 60 includes an antenna (sensor) 11, an RFID reader / writer 12, a built-in PC 13, and an energy converter 14.

For example, at the time of inventory work at a convenience store, it is possible to minimize the employee flow line by analyzing whether normal operations and inventory work are not performed.
In order to improve the rate of return, it is necessary to increase sales or reduce costs. The first embodiment focuses on how to improve sales (customer flow), but the second embodiment focuses on how to reduce costs (employee flow). There are differences.

In practice, the first embodiment and the second embodiment may be combined. For example, the built-in PC 13 mounted on the cart 10 or the handy terminal 60 transmits identification information indicating whether it is a customer or an employee together with the flow line information. If the identification information transmitted by the embedded PC 13 is identification information indicating a customer, the first embodiment is implemented. If the identification information is identification information indicating an employee, the second embodiment is implemented. As a result, it is possible to analyze both the purchase trends of customers and the work trends of employees with one system.

  Furthermore, as a third embodiment of the present invention, a mobile phone may be used instead of the cart 10 or the handy terminal 60. For example, by introducing an application (software) for performing the same function as the cart 10 or the handy terminal 60 into the mobile phone, the present invention can be implemented using the mobile phone. In this case, the mobile phone reads the information of the RFID tag and transmits the information to the customer purchase information analysis server 30 and the sales management POS server 40. The store only needs to provide the application to the mobile phone of the customer or employee, and the present invention can be implemented without preparing the cart 10 with the RFID reader and the handy terminal 60, leading to reduction of facilities and expenses. . Of course, not only a mobile phone but also a PDA (Personal Digital Assistance), a portable game machine, or a car navigation system may be used. The present embodiment can be implemented as long as the portable terminal has an RFID reader / writer function and a wireless communication function.

In the above description of each embodiment, the inside of the store is taken as an example. However, the present invention is not limited to the store. For example, the present invention can be implemented in a building such as a company, a school, a library, or a hospital by using a mobile terminal such as a mobile phone as in the third embodiment. This makes it possible to analyze the mobility of employees, students, library users, and patients in hospitals. It is also possible to collect flow line information indicating which stores and attractions the user has used in the theme park. At this time, it is conceivable to install an RFID tag at the entrance or inside of a store or attraction.
Furthermore, if the use area is expanded, the present invention can be implemented for one city or a shopping street. For example, an RFID tag is installed at the entrance or inside of each building or store. In this case, it is conceivable to implement the present invention using a bicycle or a car including an RFID reader / writer and an embedded PC as well as the cart 10 and the handy terminal 60 as well as the mobile phone. This makes it possible to analyze the ability to attract customers, such as which facilities are being used by more users and where people of all ages concentrate, and can be used for city planning, event planning, and marketing. Can do.

  Further, the cart 10, the handy terminal 60, and the mobile phone in the description of the present invention are examples of mobile bodies, and are not limited to these. Actually, any mobile body or terminal that has an RFID reader / writer function and a wireless communication function and moves with a customer (user) may be used. Other examples include electronic devices and ornaments worn by customers (users), vehicles used by customers (users), and communication devices mounted on the vehicles.

  As described above, the present invention provides a method for analyzing the flow of visitors by using RFID technology. A schematic diagram of the present invention is as shown in FIG. A merchandise cart 10 equipped with an RFID reader / writer 12 travels around the store and reads RFID tag information installed in the merchandise case 20. When a customer presents a card at the time of payment, customer information and purchase information (name, age, flow line, purchased product list) of the customer are collected. Even if the card is not presented, purchase information (flow line) is collected. This makes it possible to analyze customer flow line information that has been relied on guessing to the second. Based on data mining analysis, from the customer (external) viewpoint, store corners can be rearranged, or only customers' favorite products can be collected to improve store excursion. From the store (inside) perspective, it can be expected to improve profitability by optimizing purchased products.

FIG. 1 is a schematic diagram showing the configuration of the present invention. FIG. 2 is a diagram showing a customer flow line image based on the store layout diagram. FIG. 3 is a diagram illustrating a series of flows from when a customer enters a store to when the customer leaves the store. FIG. 4 is a diagram showing the process leading to the effect on the customer and store axes. FIG. 5 is a general-purpose implementation image diagram.

Explanation of symbols

10 ... Shopping cart
11 ... Antenna (sensor)
12 ... RFID reader / writer 13 ... Embedded PC
14 ... Energy converter 20 ... Product case with RFID tag (product case)
21 ... RFID tag 30 ... Customer purchasing information analysis server 31 ... Flow line information 40 ... Sales management POS server 41 ... Customer information 42 ... Purchasing information 50 ... Analysis client 60 ... Handy terminal

Claims (16)

A wireless tag that is provided at a location where products / services are provided in the base and holds tag information;
A first reading device that moves within the site together with a visitor at the site, reads the tag information from the wireless tag , and outputs the tag information and identification information indicating the visitor ;
A second reading device that moves within the site together with the employee of the site, reads the tag information from the wireless tag , and outputs the tag information and identification information indicating the employee ;
When the tag information and the identification information indicating the visitor are received from the first reading device, the visitor is based on the tag information, the visitor attribute information, and the visitor product / service usage information. When the user's usage trend is analyzed and the tag information and the identification information indicating the employee are received from the second reading device, the tag information, the attribute information of the employee, and the product / service of the employee Based on the work information, the work trend of the employee is analyzed, the visitor or the employee is identified, and the information on the visitor usage trend and the information on the work trend of the employee are unified. An information collection system that includes an information analysis management server to manage. The information collection system according to claim 1,
Each of the first reader and the second reader is
An energy converter that converts light energy or kinetic energy into electricity;
A sensor that automatically recognizes the wireless tag by either an electromagnetic induction method or a radio wave method;
When the wireless tag is automatically recognized, a reader / writer that reads the tag information from the wireless tag;
Either the time elapsed from when the sensor recognized the wireless tag until it stopped recognizing, or the time elapsed between the sensor recognizing the wireless tag and recognizing another wireless tag An information collection system comprising: a processing device that measures the time as an elapsed time and registers the tag information and the elapsed time in the information analysis management server. The information collection system according to claim 2,
The information analysis management server generates flow line information of each of the visitor and the employee based on the tag information and the elapsed time, and generates a layout in the base (display place), display data (display position, face) Number), causal data (season, weather, temperature, humidity), the visitor attribute information, the usage information, the visitor flow line information, the employee attribute information, the work information, the employee movement An information collection system that uses data mining to analyze data warehouses that contain line information. The information collection system according to any one of claims 1 to 3,
When the visitor settles goods / services with the settlement device in the base, the settlement device receives the visitor's attribute information from the card presented by the visitor or the first reading device. An information collection system that acquires and creates payment information for goods and services, and registers the visitor attribute information and the payment information in the information analysis management server. The information collection system according to any one of claims 1 to 4,
The information analysis management server
When the base has a plurality of floors, the flow line information of each visitor and the employee is generated for each floor, and when there are a plurality of bases of the same series, the visitor and the The information collection system which generates the flow line information of each of the employees, and further generates the flow line information of each of the visitors and the employees comprehensively. When the first reading device that moves within the base together with the visitor of the base reads the tag information from the wireless tag that is provided at the place where the product / service is provided in the base and holds the tag information, Means for receiving the tag information and identification information indicating the visitor from the first reader ;
When the tag information and the identification information indicating the visitor are received from the first reading device , the visitor is based on the tag information, the visitor attribute information, and the visitor product / service usage information. A means of analyzing consumer usage trends,
When the second reading device that moves within the base together with the employee of the base reads the tag information from the wireless tag, the identification indicating the tag information and the employee from the second reading device A means of receiving information ;
When the tag information and the identification information indicating the employee are received from the second reading device , the employee is based on the tag information, the attribute information of the employee, and work information related to the employee's product / service. Analyzing the work trends of employees,
An information analysis management server comprising means for centrally managing information on the visitor's usage trend and information on the employee's work trend after identifying the visitor or the employee . The information analysis management server according to claim 6,
From each of the first reading device and the second reading device, together with the tag information, until each of the first reading device and the second reading device recognizes the wireless tag and then stops recognizing it. Means for receiving, as an elapsed time, any of the time that has elapsed between or the time that has elapsed between recognizing the wireless tag and recognizing another wireless tag;
Based on the tag information and the elapsed time, means for generating flow line information of each of the visitor and the employee;
In-base layout (display location), display data (display position, number of faces), causal data (season, weather, temperature, humidity), visitor attribute information, usage information, visitor flow information, An information analysis management server further comprising means for analyzing, using data mining, a data warehouse including employee attribute information, the work information, and the employee flow line information. The information analysis management server according to claim 6 or 7,
Means for generating flow line information for each of the visitors and the employees for each floor if the base has a plurality of floors;
Means for generating flow line information of each of the visitor and the employee for each base when there are a plurality of bases of the same series;
An information analysis management server further comprising means for comprehensively generating flow line information of each of the visitor and the employee. Provide a wireless tag with tag information stored at the location where the product / service is provided in the site;
In the first reader that moves in the base together with the visitor at the base, the tag information is read from the wireless tag , and the tag information and the identification information indicating the visitor are output ;
With the second reading device that moves within the site together with the employees at the site, reading the tag information from the wireless tag , and outputting the tag information and identification information indicating the employee ;
When the information analysis management server receives the tag information and identification information indicating the visitor from the first reading device, the tag information, the visitor attribute information, and the visitor's product / service usage information Based on the analysis of the visitor usage trends,
When the information analysis management server receives the tag information and identification information indicating the employee from the second reading device, the work related to the tag information, the employee attribute information, and the employee's goods / services Analyzing the employee's work trends based on the information;
The information analysis management server includes centrally managing information on the visitor usage trend and information on the employee work trend after identifying whether the visitor or the employee is the information analysis management server . The information collection method according to claim 9,
In each of the first reading device and the second reading device,
Converting light energy or kinetic energy into electricity with an energy converter;
Automatically recognizing the wireless tag with a sensor by either electromagnetic induction method or radio wave method;
When the reader / writer automatically recognizes the wireless tag, reading the tag information from the wireless tag;
In the processing device, the time elapsed from when the sensor recognizes the wireless tag until it stops recognizing, or the time after the sensor recognizes the wireless tag until the wireless tag is recognized The information collection method further includes: measuring any one of the measured times as an elapsed time, and registering the tag information and the elapsed time in the information analysis management server. The information collection method according to claim 10,
In the information analysis management server,
Generating flow line information for each of the visitor and the employee based on the tag information and the elapsed time;
In-base layout (display location), display data (display position, number of faces), causal data (season, weather, temperature, humidity), visitor attribute information, usage information, visitor flow information, An information collection method further comprising: using data mining to analyze a data warehouse including employee attribute information, the work information, and the employee flow line information. The information collection method according to any one of claims 9 to 11,
In the settlement apparatus in the base,
Acquiring the visitor's attribute information from the card presented by the visitor or the first reading device when the visitor has settled goods / services;
Creating payment information for products and services;
The information collection method further comprising: registering the visitor attribute information and the payment information in the information analysis management server. The information collection method according to any one of claims 9 to 12,
In the information analysis management server,
When the base has a plurality of floors, generating flow line information for each of the visitors and the employees for each floor;
When there are a plurality of bases of the same series, generating flow line information for each of the visitors and the employees for each base,
And generating the flow line information of each of the visitor and the employee comprehensively. When the first reading device that moves within the base together with the visitor of the base reads the tag information from the wireless tag that is provided at the place where the product / service is provided in the base and holds the tag information, Receiving the tag information and identification information indicating the visitor from the first reader ;
When the tag information and the identification information indicating the visitor are received from the first reading device , the visitor is based on the tag information, the visitor attribute information, and the visitor product / service usage information. Analyzing user usage trends,
When the second reading device that moves within the base together with the employee of the base reads the tag information from the wireless tag, the identification indicating the tag information and the employee from the second reading device A means of receiving information ;
When the tag information and the identification information indicating the employee are received from the second reading device , the employee is based on the tag information, the attribute information of the employee, and work information related to the employee's product / service. Analyzing the work trends of employees,
A program for causing a computer to identify whether the visitor is an employee or not, and to centrally manage information on the visitor usage trend and information on the employee work trend. The program according to claim 14, wherein
From each of the first reading device and the second reading device, together with the tag information, until each of the first reading device and the second reading device recognizes the wireless tag and then stops recognizing it. Receiving as the elapsed time either the time elapsed between or the time elapsed between recognizing the wireless tag and recognizing another wireless tag;
Generating flow line information for each of the visitor and the employee based on the tag information and the elapsed time;
In-base layout (display location), display data (display position, number of faces), causal data (season, weather, temperature, humidity), visitor attribute information, usage information, visitor flow information, A program for causing a computer to further execute a step of analyzing data warehouse including attribute information of an employee, the work information, and the flow line information of the employee using data mining. The program according to claim 14 or 15,
When the base has a plurality of floors, generating flow line information for each of the visitors and the employees for each floor;
Generating a flow line information of each of the visitor and the employee for each base when there are a plurality of bases of the same series;
A program for causing a computer to further execute a step of generating flow line information of each of the visitor and the employee in a comprehensive manner.

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